particularly those dealing with unfamiliar issues, often seems to rest with the NO side. Those opposed to a proposal do not necessarily have to make a coherent case against it. Often, it is enough merely to raise doubts about it in the minds of voters, question the motives of its advocates, or play upon a natural fear of the unknown." The authors point to past surveys that tend to show a public that is aware of electoral issues and somewhat positive towards the issue of proportionality but does not have particularly strong views about it. They conclude that "in Canada, and particularly in Ontario, we do not find an underlying climate of opinion that would necessarily facilitate the passage of a reform proposal." Pilon looks more closely at the role of the print media, which was expected to provide the required space for deliberation about the referendum question. He concludes that Ontario's print media was biased in favour of the No side, offered limited coverage, and was based predominantly on speculative or logical arguments rather than evidence or expert‐based ones. Arguments such as the above suggest the need for political leadership if a referendum such as this is to succeed. This leads analysts, such as LeDuc et al. to look to the ambivalence or hostility on the part of the political elite for an explanation. For them, the lack of information and balanced analysis available to voters was not an accident, but the result of inadequate funding, an excessively limited approach to public education by Elections Ontario, a last-minute approach to informing the public, the lack of attention to the role of the Assembly, and hostility from the media elite. See also Fair Vote Canada BC-STV 2018 British Columbia electoral reform referendum Notes References External links Mixed Member Proportional Official sources Referendum Statistical Results Your Big Decision, official referendum webpage Ontario Citizens' Assembly on Electoral Reform Organized support Vote for MMP Equal Voice in Politics Organized opposition No MMP Campaign 2007 referendums Referendums in Ontario 2007 elections in Canada Electoral reform referendums in Canada Electoral reform October 2007 events in Canada