and Bootsy Collins. "Crumblin' Erb" explores themes of hedonism and addresses black-on-black violence and the negative effect it has on African-American culture: "There's only so much time left in this crazy world / I'm just crumblin' erb / Niggas killin' niggas, they don't understand (it's the master plan), I'm just crumblin' erb" Marketing and sales The album's lead single, "Player's Ball", was released on November 19, 1993, Originally intended as a Christmas release, it featured the sound of sleigh bells in its original mix, but it was removed once the single began receiving more airplay. The single received its highest exposure in February 1994 with heavy airplay and promotion, including a music video directed by Sean "Puffy" Combs. Combs had received a copy of the single from LaFace founder L.A. Reid and invited Outkast to New York to perform as an opening act for The Notorious B.I.G. By March, the single had sold 500,000 copies and risen to number one on the Billboard Hot Rap Singles, topping the chart for six weeks. Its popularity among young black college students during Freaknik increased its sales and helped it break into the Top 40, a rare achievement for a hip hop song at the time. "Player's Ball" spent 20 weeks and peaked at number 37 on the Billboard Hot 100. On May 12, 1994, it was certified gold by the Recording Industry Association of America (RIAA) in the United States. The single helped create buzz for the album. LaFace released Southernplayalisticadillacmuzik on April 26, 1994. On May 14, it peaked at number 20 on the US Billboard 200. The album ultimately spent 26 weeks on the chart. It also reached number three on the Billboard Top R&B Albums, remaining on the chart for 50 weeks. By June, the album had sold 500,000 copies. The album's sales increased after Outkast's appearance at the 1995 Source Awards in January. On April 5, 1995, Southernplayalisticadillacmuzik was certified platinum by the RIAA, for shipments of one million copies in the US. By August, it had sold 715,000 copies, according to Nielsen SoundScan. The album was reissued by LaFace in September 1998. Neither of the album's next two singles performed as well. The title track was released in July 1994, reaching number 74 on the Billboard Hot 100 in August. Its music video was directed by F. Gary Gray. "Git Up, Git Out" was released in October.