New World Communications name continues in use as a licensing purpose corporation—as "New World Communications of [state/city], Inc." or "NW Communications of [state/city], Inc."—for KDFW and its sister stations under Fox ownership, extending, from 2009 to 2011, to the former New World stations that Fox sold to Local TV in 2007.) At that time, Channel 4 became the second English language network-owned commercial station in the Dallas–Fort Worth market (Viacom, then-owner of that network's Dallas station KTXA [channel 21, now an independent station], acquired part-ownership of UPN in 1996). It was also one of two stations that switched to Fox under the New World agreement that replaced an existing Fox O&O, only to later be sold to the network itself (in Atlanta, sister station WAGA had earlier replaced WATL as that market's Fox station in December 1994), making Dallas one of a handful of markets more than one station has served as an O&O of the same network. In November 1996, two months before the completion of the Fox–New World merger and at a time when other network-owned stations around the United States began adopting similar network-driven branding, KDFW-TV shortened its branding from "Fox 4 Texas" to simply "Fox 4" under the network's branding conventions (with its newscasts concurrently rebranding as Fox 4 News, and its weather and sports segments rebranded as Fox 4 Weather and Fox 4 Sports, respectively). In April 1998, when NBC affiliate KTEN (which added an additional primary affiliation with Fox in September 1994, partly in order to carry its NFL telecasts) began terminating its affiliations with Fox and ABC, KDFW began serving as a default Fox station for portions of the adjacent Sherman-Ada market located south of the Oklahoma-Texas state line (including Gainesville, Durant and Hugo) through its availability on area cable providers (cable subscribers residing on the Oklahoma side of the market primarily received Fox network programs via KOKH-TV in Oklahoma City). Because the market lacked enough commercial television stations to allow the network to maintain an exclusive affiliation, Fox would not regain an affiliate within the market until CBS affiliate KXII launched a Fox-affiliated digital subchannel in September 2006. In an effort to expand beyond the talk and court shows that KDFW had based its syndicated programming slate around since the July 1995 switch, the station added a few off-network sitcoms between the late 1990s and the mid-2000s—such as Seinfeld (which later moved