NTV7 is a Malaysian free-to-air channel owned by Media Prima Berhad. The network focused on the Urban area with various types of programmes, dramas and news. As of October 2021, NTV7 is now become the second most-watched television station in Malaysia with about 15% of its viewing share, together with TV9, despite the declining viewership of 2 free-to-air television channels. History Establishment, as part of Media Prima and early history (1996–2018) The channel was launched on 7 April 1998 under the entity of Natseven TV Sdn Bhd by businessman Mohd Effendi Norwawi, broadcasting daily from 6 am to 1 am the next day. At the time of its establishment, its headquarters was located at Hicom-Glenmarie Industrial Park in Shah Alam, Selangor. It also had a studio in Kuching, Sarawak. In 2001, NTV7 began using a variation of the Circle 7 logo used by the American broadcast network ABC for its several owned-and-operated and affiliated stations; the logo would stay in use until 2018. In 2005, Media Prima Berhad announced its acquisition of NTV7 under a price of RM90 million, effectively making the latter one of its subsidiaries. As a result, it operates from Sri Pentas, Petaling Jaya from that year onward along with three other private television channels in Malaysia: TV3, 8TV and TV9. In its early history, the channel offered a wide variety of programming which targets the Malaysian urban demographic including drama, comedy, entertainment, game shows, children's programmes, anime, documentaries and movies. There were also news bulletins in English, Mandarin and Malay through the 7 Edition, Mandarin 7, and Edisi 7 brands, respectively. Introduction of home shopping block (2016–2021) On 1 April 2016, a teleshopping block bought by the Korean conglomerate CJ Group through subsidiary CJ E&M Co Ltd called CJ WOW Shop (now Wow Shop) was broadcasting across Media Prima channels. Several Media Prima channels (especially NTV7 and TV9) were more affected by the changes. It attracted public criticism on social media as a large part of the daytime schedule was replaced by the block, in which these slots had been previously dedicated to reruns, religious programming and kids programming. On 1 November 2020, CJ Wow Shop was rebranded into Wow Shop after Media Prima bought the remaining 49% stake in the teleshopping network previously held by CJ Group. Modern Malaysia era (2018) From 5 March 2018, Media Prima attempted a new brand positioning for NTV7. The