Fashion Show is a shopping mall located on the Las Vegas Strip in Paradise, Nevada. It was developed by Summa Corporation and Ernest W. Hahn, the latter also serving as general contractor. Construction began on March 15, 1979, and the project was built at a cost of $74 million. Fashion Show Mall opened on February 14, 1981, becoming the first major shopping center on the Strip. It was also the third mall to open in the Las Vegas Valley. Its success prompted the construction of other retail centers on the Strip, including the Forum Shops. The Rouse Company took over ownership in the 1990s and later launched a $1 billion renovation and expansion, which concluded in 2003. The project included new stores and restaurants, as well as a retractable runway for fashion shows. A plaza along the Strip was also added and includes the Cloud, a steel structure providing shade to pedestrians, while doubling as a nighttime projection surface for advertising. General Growth Properties (now Brookfield Properties) acquired the mall in 2004. Anchor tenants include Dick's Sporting Goods, Dillard's, Forever 21, two Macy's stores, Neiman Marcus, Nordstrom, and Saks Fifth Avenue. History Summa Corporation announced Fashion Show Mall in July 1978, to be built on on the Las Vegas Strip, south of Summa's Frontier hotel-casino. It would be co-developed with Ernest W. Hahn, which would also serve as general contractor. It was designed by ArchiSystems, based in Van Nuys, California. The project had been planned for years. The Frontier's Little Church of the West occupied a portion of the future mall site, and was relocated elsewhere on the Strip. Groundbreaking took place on March 15, 1979. Built at a cost of $74 million, Fashion Show Mall opened on February 14, 1981. It was the first major shopping center to open on the Strip, and the third to open in the Las Vegas Valley. Tourists were the primary demographic. The mall was 75-percent owned by Summa, while Hahn held the remaining ownership. The mall was successful, prompting the addition of other retail centers on the Strip, including the Forum Shops. A $10 million renovation was completed in 1993, after three years of planning and construction. Summa later became the Howard Hughes Corporation, and was sold to The Rouse Company in 1996. A year later, Rouse announced plans to expand Fashion Show Mall, while new management began hosting events there to attract