Week stated that "against an unusually fresh and eclectic backdrop, the two 13-year-old rappers make a highly infectious noise incorporating some ragga influences". A reviewer from People Magazine felt that "their best trick is inserting catchily melodic refrains in the middle of their free-stylin' raps. That should help them kross over to pop. And cheek the speed at which they spin out their ragamuffin rhymes on "Jump" and "Warm It Up". Obviously the tongue matures before the rest of the body." James Hamilton from the RM Dance Update deemed it a "jaunty "jump, jump" prodded jiggly lurcher". Hannah Ford from Select wrote that it is "a beautiful hip hop track that gets your goose bumps quacking. It's Public Enemy's wailing sax break with Naughty By Nature's b-line." Bunny Sawyer from Smash Hits gave it five out of five, commenting, "Their tune's a work of hip-hop genius that comes complete with easy-peasy dance steps to make us all look as cross as them." An editor of Sunday Tribune described it as a "infectious rallying cry". Music video A music video was produced to promote the single, directed by Rich Murray. It featured the duo's unique hip hop fashion style and was heavily rotated on Music Television channels. Murray shot the video in Atlanta for a fee of $21,000. At the time of filming, it snowed in Atlanta for the first time in 20 years and they experienced significant snowfall. Murray would also be directing the video for the duo's next single, "Warm It Up". "Jump" was later published by Vevo on YouTube in September 2010, and had generated more than 147 million views as of February 2023. The video also appeared in the Sega video game Make My Video: Kris Kross. Impact and legacy "Jump" ranked number 75 on "VH1's 100 Greatest Songs of the 90's", and number two on their "Child Stars" Top 10 list. In 2010, Blender listed the song as number 373 on its list of "Greatest Songs Since You Were Born". Same year, the song (mislabeled as "Jump, Jump") was ranked at No. 34 on the list of the 100 Worst Songs Ever by Matthew Wilkening of AOL Radio, who tells the reader not to blame the kids of Kris Kross, but to look behind the curtain for Treach and Dupri, whom he labeled as "true villains". In 2019, Billboard placed it at number 97 in their