vast amounts of empirical data, it is this more limited application of logic and reasoning that is likely to define contemporary economic rationalism. To compensate for this lack of demonstrable proof, decisions are often rendered on the basis of predictions or assumptions about the potential behavior of individuals and groups. Because plausible assumptions rely upon some form of observed or confirmed precedent, there remains a certain logical element to bounded rationality. Decision-making of this sort does not simply identify norms, rather it considers actual behavior – rational or otherwise – and uses this limited but observable data to make reasonable predictions about future behavior, a process often referred to as optimization under constraints. Unlike unbounded rationality, bounded rationality is less concerned with defining ideal behavioral outcomes as opposed to examining real-life behavior in specific situations and using this information to predict what will likely be the actual outcome instead of what should be the optimal achievement. Given the propensity for human beings to act in often irrational ways, ironically the most rational way to predict behavior is to simply consider the data that is available rather than attempting to correlate and synthesize a more exhaustive cache of relevant information sources and theoretical models. Bounded rationalization is thus a more practical, manageable, and versatile approach to understanding and predicting human behavior. The Limitations of Economic Rationality Whether they are the result of rational choice theory or bounded rationality, changes implemented on the basis of logical analysis of behavioral data are intended to increase rewards by reducing costs. In an age in which corporate social responsibility is a fundamental component of a successful enterprise, businesses must strive to establish and maintain an identity that transcends the classic model of profit-first capitalism in favour of becoming a more socially conscious entity. In the pursuit of a more rational manner of operating, an organization can inadvertently compromise its commitment to the greater public good in its efforts to achieve greater rewards. First, because rationalization tends to advocate greater efficiency of individual components – namely employees – there can develop an emphasis on achieving self-interested goals that demonstrate improved productivity rather than fostering a greater focus on goals that are more concerned with the public interest. Similarly, employee levels of independence and creativity have been reported to decrease proportionately with increased levels of rationalization, as the implementation of standard operating procedures, streamlined for maximum efficiency,