Loving You is a 1957 American musical drama film directed by Hal Kanter and starring Elvis Presley, Lizabeth Scott, and Wendell Corey. The film was Presley's first major starring role, following his debut in a supporting role in the 1956 film Love Me Tender. The film follows a delivery man who is discovered by a music publicist and a country–western musician who wants to promote the talented newcomer. The film was written by Herbert Baker and Hal Kanter, and based on the short story "A Call from Mitch Miller". Kanter expanded the script after being inspired by Presley's last appearance on the Louisiana Hayride and his manager Colonel Tom Parker's antics. Paramount Pictures chose to ignore the first-run theater system, opting instead to release the film in sub-run neighborhood theaters, a system later dubbed the "Presley Pattern". Loving You opened nationwide on July 9, 1957, and was a box office success. Composed by Jerry Leiber and Mike Stoller, Presley's single "(Let Me Be Your) Teddy Bear", backed with "Loving You", was certified platinum by the Recording Industry Association of America. Plot Walter "Tex" Warner (Wendell Corey), a seasoned country and western bandleader past his prime, and his manager and love interest, Glenda Markle (Lizabeth Scott), work for the campaign of Texas gubernatorial candidate Jim Tallman. During a campaign stop in the town of Delville, Deke Rivers (Elvis Presley) and a workmate deliver an order of beer. While they are unloading, the workmate talks to Glenda about Deke's singing ability, which Glenda jumps on to revive the sagging interest in the event by using local talent. She convinces Deke to sing a song with the backing of Tex's Rough Ridin' Ramblers. Seeing the positive reception by the female audience, Glenda tries to convince Deke to join the Tex Warner Show. Driving in Deke's hotrod, she tells him about his potential. Not willing to leave his first steady job in a year, he rejects the offer, but Glenda asks him to think about it. Upon returning to town, Glenda calls the Highway Beverage Company, after which she and Tex quit the Tallman campaign to return to their own roadshow. The following morning, as the group is leaving town, Deke accepts Glenda's offer, after being fired by his employer because of a false complaint to the drinks company by Glenda regarding a fictitious late delivery. Glenda just happens to have prepared a contract,