(système de la majorité relative) The alternative electoral system proposed by the Citizens’ Assembly (Mixed Member Proportional) / L’autre système électoral proposé par l’Assemblée des citoyens (système de représentation proportionnelle mixte) This approach to wording the question was subtly more neutral than that adopted in the 2005 referendum in British Columbia in two ways: it gave equal billing to the existing FPTP system rather than asking if voters were for or against the proposed reform using a Yes / No format; and it used the word "proposed" rather than "recommended." To pass, the alternative system required 60% support across the board, and at least 50% support in 64 of the 107 (60% of total) ridings. If successful, the new government would have proposed and passed a new law for MMP by December 31, 2008. and the resolution would have been in effect in any subsequent election. The referendum was held on October 10, concurrently with the 2007 provincial election, which provided for a separate referendum ballot with the referendum question. Elections Ontario education campaign The Ontario Citizens' Assembly recommended that a comprehensive, well-funded public education program, be undertaken to assist voters with their decision, beginning in May 2007 (right after it released its final report) and continuing through to the referendum in October. The Assembly recommended that the education campaign include a description of the new system and how it differs from the current system; a description of the Citizens’ Assembly process; and the Assembly's rationale for recommending a Mixed Member Proportional system for Ontario. This would ensure that Ontarians could make an informed decision. A June Environics poll showed that 70% of those polled were not familiar with the proposal, including over 50% who knew nothing at all about the upcoming referendum. The McGuinty government decided to mandate Elections Ontario to direct the education campaign, but with the referendum scheduled for October 10, 2007, Elections Ontario didn't formally launch its public education campaign until August of that year. The projected cost for the referendum was $6.825 million, an amount that fell short of the minimum $13 million called for by Fair Vote Canada. The assigned money would give one mailout to each Ontario household, a part-time Referendum Resource Officer in each of the province's ridings, a call centre and a website. According to LeDuc et al., "Elections Ontario interpreted its information mandate quite narrowly, and did not inform the