Dan Houser of Rockstar Games said that despite what the general public might think, Rockstar likes to "spend a bit of time" at the end of projects before deciding what to do next. "Basically we have been meaning to start [Max Payne 3] for a while, but we have limited bandwidth and limited studios, and more games to make than we've started. So suddenly it was a good slot," Houser said, explaining why it took eight years to follow up Max Payne 2. "Also, contrary to a lot of people, we like to take a little bit of time at the end of a game before starting a sequel, so we can wait for the excitement or disappointment and everything else of the experience to shake down and really see what we should do in the next game." The game runs on the proprietary Rockstar Advanced Game Engine (RAGE), along with Euphoria software. In February 2012, it was confirmed that the PC version of the game features DirectX 11 and stereoscopic 3D rendering. The PC version of Max Payne 3 is shipped on four DVDs and the Xbox 360 version on two discs due to the disc size limit; however, the PlayStation 3 version ships on one Blu-ray Disc. Marketing and release Max Payne 3 was Rockstar's "biggest and boldest marketing effort thus far". Highlights of the campaign included prominent TV spots during the 2012 UEFA Champions League Final and other mainstream programming, as well as outdoor campaigns. Rockstar Games ran a competition where its Twitter followers who tweet using the #MaxPayne3 hashtag through January 13, 2012, could see their likeness featured in the title's multiplayer. Rockstar also ran another competition to win a trip from New York City to São Paulo to attend at Sonar São Paulo, get a one-off Max Payne 3 Xbox 360 console, and play the game a week before its official release. Rockstar collaborated with several retail outlets on pre-order bonuses available through several store chains throughout the world. The Cemetery Multiplayer Map is a map pack, where pre-order customers received early access to the map. The Silent Killer Multiplayer Loadout Pack includes the "devastatingly destructive" Light Anti-Tank Weapon, the slippery character burst to quickly escape a deadly firefight, and the listening device item that amplifies hearing, allowing the player to hear approaching enemies from a greater distance. Those who pre-ordered the game from specified