who 'shoe shames' her ("it was your choice to buy shoes that expensive") is rewarded over the years with thousands of dollars' worth of gifts for her life choices (baby showers, engagement presents, wedding gifts, etc.), whereas single women do not have their life choices celebrated ("Hallmark don't make a 'congratulations-you-didn't-marry-the-wrong-guy card'!") and so comes to the conclusion that it is okay to spend that much on oneself to make the single girl's walk through life a little more fun. Apartment Carrie Bradshaw's apartment is a setting frequently used in Sex and the City, the films Sex and the City and Sex and the City 2, and the sequel series And Just Like That. It is a brownstone apartment located in New York City's Upper East Side at the fictional address of 245 E. 73rd Street. She had been living in the apartment since the beginning of the series, and states in And Just Like That... she moved into the apartment at age 29, and had occupied it for 25 years. The apartment first appears in the pilot episode "Sex and the City" with a noticeably different layout; the second episode "Models and Mortals" introduces the layout seen throughout the rest of the series. In the first season a large neon sign for a coffee shop is seen outside the front window, which was dropped in later episodes. The apartment is mentioned as being rent controlled and costing her $750 a month. In the fourth season, Bradshaw's apartment building becomes a co-op, requiring her to either purchase it or move out. Bradshaw's boyfriend Aiden Shaw purchases it and the adjacent unit, intending to merge them into a larger apartment, but she breaks up with him shortly after. He gives her the opportunity to purchase the apartment from him at cost, but she is unable to afford the down payment until her friend Charlotte York sells her engagement ring and loans her the money. In the film Sex and the City, Bradshaw sells the apartment after her engagement to Mr. Big to contribute to the purchase of a large penthouse apartment on Fifth Avenue with him. After Big stands her up at their wedding, Bradshaw buys back the apartment and moves back into it. She later gives it an extensive renovation. In Sex and the City 2, following her marriage to Big, Carrie lives in a larger apartment on Fifth Avenue