a Small Planet" was launched to help rebrand the company. Incredible India Ogilvy & Mather created the slogan "Incredible India" for the country's Ministry of Tourism in 2002. The campaign targeted an international audience and aimed to boost tourism. Dove Dove became an Ogilvy & Mather client in the 1950s, and the agency developed the brand's "1/4 cleansing cream" messaging. In 2004, the agency launched the Dove Campaign for Real Beauty, a marketing campaign that focused on redefining society's pre-set definitions of "beauty". A short film called Sketches earned over 114 million views online and Business Insider named it the most viral ad of all time in 2013. Inspiration for Mad Men Ogilvy has been cited as a major inspiration for the fictional ad agency featured in the television series Mad Men. Longtime Ogilvy employee and executive Jane Maas was cited as the inspiration for the Mad Men main character Peggy Olson. Awards In September 2020, Ogilvy was named Network of the Year by industry organization Design and Art Direction. D&AD also awarded a coveted Black Pencil to Burger King's "Moldy Whopper" campaign, which was a collaboration between Ogilvy and two other agencies. In June 2022, Ogilvy was named Network of the Year by the Cannes Lions International Festival of Creativity. Controversies An online video created by Ogilvy & Mather U.K. as viral marketing for the Ford SportKa hatchback was disseminated via email in 2004, despite being rejected by Ford of Europe. The 40-second video, which showed a lifelike computer-generated cat being decapitated by the car's sunroof, led to criticisms from bloggers and animal rights groups. Both companies apologized for its release and launched investigations into how the video was leaked. In 2014, Ogilvy India created "Bounce Back", a campaign for Indian mattress company Kurl-On that illustrated the stories of well-known figures who "bounced back" from adversity. The low point of each narrative arc showed the person rebounding off of a Kurl-On mattress. One of the ads featured Malala Yousafzai and depicted her being shot. The ad was criticized in the media, and Ogilvy & Mather issued a public apology to Yousafzai and her family. Also in 2014, Ogilvy & Mather apologized following complaints about the racial implications of an advertisement it created for the South African charity Feed a Child. The advertisement portrayed a black boy being fed like a dog by a white woman. In 2019, the anti-corruption