Banque Arabe Internationale d'Investissement (BAII), and Cofat & Partners bought an equity stake in the building. By then, the zipper was profitable, leading Israel to say: "We have blank exterior walls that are screaming out to be used." The building's owners negotiated to lease additional advertising space on the building to Newsday, but the deal was canceled. Sony agreed to start operating a Jumbotron on the exterior of the tower in 1990; the Jumbotron was upgraded in March 1994. BAII moved to foreclose on the property in 1991, prompting Israel and Calmenson to file for bankruptcy protection in March 1992. At the time, the building had 41 tenants but was half vacant. Israel wanted to avoid a foreclosure, as he would be liable for $2 million in taxes if the building were foreclosed upon. Rebecca Rawson was named as the receiver for the bankrupt property. Israel proposed reducing the building's first mortgage in 1993 to avoid foreclosure, but BAII opposed the plan. Newsday stopped operating the building's ticker on December 31, 1994, and declined to renew its lease, believing that it "[didn't] get very much out of that sign" financially. Publishing company Pearson PLC agreed to operate the zipper three days before Newsday lease expired, using the zipper for news, announcements, and advertisements of its own products. Lehman Brothers ownership Banque National de Paris (BNP) bought the building at a foreclosure auction in January 1995 for $25.2 million. The financial services firm Lehman Brothers acquired the building shortly afterward for $27.5 million. According to the Times, Lehman Brothers had been "ridiculed" for buying the building at that price. Madame Tussauds, a subsidiary of Pearson PLC, had sought to lease space for a museum in One Times Square but could not reach an agreement with the new owner. Lehman Brothers felt that it would be economically inefficient to use the tower as an office building because it was so small, so the firm decided to market the tower as a location for advertising. The entire exterior of One Times Square above the ticker was modified to add a grid frame for mounting billboard signs. Dow Jones & Company started operating the zipper in June 1995, and Dow Jones replaced the zipper in mid-1997, donating part of the old zipper to the Museum of the City of New York. Sony's Jumbotron operated until 1996. Alongside its use for advertising and news, it