Roland West, with Alex Bennett & Lori Thompson doing a comedy talk show in the morning. Bennett was let go from the station in 1989 and replaced by Perry Stone, as Live 105 attempted a "more music" approach in the morning. However, the morning ratings dropped, and Bennett, who briefly went to WIOD in Miami, was brought back. Hamilton left in 1994 to accept the program director job at modern rock station KNRK in Portland, Oregon, and Steve Masters departed soon after to take a promotion job at MCA's new alternative label, WAY COOL. Roland West then moved from night to middays and took over the music director position, eventually becoming the Assistant Program director. Aaron Axelsen, then assistant music director, become the music director and host of specialty programs "Sound Check" and "Subsonic." The station also ran Hibernia Beach LIVE, a gay-themed radio call-in show, from 1989 to 1999. The modern rock format changed nationwide by the 1990s, moving away from the dance-leaning, synthesizer European sound to a harder, guitar-driven direction with artists, such as Nirvana and Soundgarden. After numerous years of success, ratings for Live 105 began to dip during the late 1990s, as Infinity Broadcasting's KOME in nearby San Jose switched to a harder modern rock format, coupled with carrying the syndicated Howard Stern Show in the mornings. KOME had great success in the ratings and managed to even beat Live 105, which was still playing some euro-based music. 1997–2005 On March 11, 1997, owner Entercom sold the station to Infinity Broadcasting (later CBS Radio). This meant that KITS and KOME were both co-owned. After KITS came under Infinity ownership, a big shakeup occurred on June 1, 1998. Stern's morning show, KOME's management and programming staff, and a few on-air personalities were brought up from KOME in San Jose to take over Live 105. KOME was eventually sold to Jacor, which moved Classic Rock KUFX to the 98.5 frequency and the KOME call letters were "parked" on an AM station in Fort Worth, Texas. Program director Richard Sands, assistant program director/midday host Roland West, and the relatively new morning team of Johnny Steele & Lori Thompson were all dismissed. KOME's program director, Jay Taylor, assumed programming duties at the new Live 105, and Ally Storm and No-Name moved into middays and nights, respectively. The syndicated call-in advice show "Loveline" was also brought to Live 105 as its