Get It Started" for its use in promotion of the 2004 NBA playoffs. Initially unplanned as a single, the new version was so well-received it was released as the fourth and final single from Elephunk on June 1, 2004. The song peaked at number 21 on the US Billboard Hot 100, and reached the top ten in Australia, Canada, Czech Republic, France and New Zealand. The digital single was certified triple platinum by the RIAA on June 29, 2012, for sales of three million units in the US. Critically acclaimed, the song won the group their first Grammy Award, for Best Rap Performance by a Duo or Group at the 47th Annual Grammy Awards, and was also nominated for Record of the Year and Best Rap Song. The song's accompanying music video features the group energetically performing in a nighttime Los Angeles setting. Critical reception Elephunk received mixed to positive reviews from music critics upon its release. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album has received an average score of 66, based on 15 reviews, indicating generally positive reviews. John Bush from AllMusic wrote that Elephunk "possesses some of the most boundary-pushing productions in contemporary, (mostly) uncommercial hip-hop". Chris Nettleton from Drowned in Sound complimented the album, writing: "This record is full of first rate rapping, first rate tunes, first rate instrumentation. Look on the surface, and you've got an album full of memorable songs, hooks that lodge in your mind... but look in depth, and it's quality from the top down." In his consumer guide for The Village Voice, Robert Christgau called the album "the brightest actual pop album of 2003" and commented that the group "remain unbelievable, but in pop that's just one more aesthetic nuance". K.B. Tindal from HipHopDX described the album as "a collaboration of riffs, funk, rhymes, vocals and beats and looses steam at some points with all the originality that just seems to be all over the place, but it’s still a solid outing none the less". Terry Sawyer from PopMatters called the album "one of the essential hip-hop records of the year", adding that it "drops non-stop hook and hump, an album with almost no missteps and more than its share of undeniable, thumping joy." Bill Lehane from musicOMH also praised the album, writing: "With Elephunk, this alternative rap crew have proved again