Many fan mail responses started off as autographed photos but has slowly evolved to communication through social media. Many celebrities and public figures such as Taylor Swift and J. K. Rowling have been known to respond to fans, and sometimes haters, through Tumblr and Twitter. There have been many occasions in which J. K. Rowling has interacted with fans through her Twitter account. Taylor Swift has also been known to go out of her way to respond to her fans and admirers and even send fans gift packages, a form of fan mail, to selected fans who she had learned about through their social media accounts. While some public figures have responded to fans via social media, it is often known that responses via postal mail by public figures are scarce or nonexistent and often not personal responses but responses by a public figure's management team. References Fandom