and clothing objects developed and released by EA and Maxis stayed consistent in their decorative usage. This continuity was occasionally broken, however, usually when content was released through sponsorship deals, such as with Katy Perry, Diesel and Toyota; this discontinuity was seen as unfavorable by some players, who believed it broke the immersion of the game for the sake of advertising. In The Sims 4, Simlish is almost always used in many places where writing would normally be used, if not replaced by symbols. When a vehicle arrives on the lot, the license plate shows Arabic numerals; similarly, police cars in the game have the numbers 329 on top of them. Helipads also have an H written on them, as in real life. When a Sim plays on electronic entertainment, "EA Games" is in English, but "Challenge Everything" is in Simlish. Even though there is no official and consistent Simlish alphabet, many independent custom content creators have been using letters of the Greek alphabet instead of Latin ones. The Greek letters that replace the Latin ones are similar in form, sound or usage. For instance, the word "example" would be written as "εχαμπλε" or "εχαμρλε". The alphabet is consistent within a title but can shift between titles. For example, the Simlish in The Sims 3 and later has a more rounded look and an increased use of circles in the glyphs. In The Sims Online, however, all text is in English. This is also the case in 2013's SimCity. In a trailer for The Sims 3, a billboard in the town displays the English words Coming Soon, albeit with the letters rotated in different directions. The rest of the text on the billboard is in the usual Simlish, and is unreadable. Outside The Sims Nearly all games in the Sim series use Simlish in the same manner that The Sims does. For instance, in SimCity 4, SimCity Societies and 2013's SimCity, citizens can be heard conversing if one zooms in sufficiently. In a similar manner, creatures created with a primate mouth in Spore will also converse in Simlish, and hovering above a city will trigger gibberish conversation from the masses below. During the Civilization stage, this can be heard when the player selects active vehicles. Also, in other regional versions of the game Spore, Steve, an entity found in the center of the galaxy, will speak Simlish instead of the