its name to The Dartmouth Daily and then The Dartmouth as the newspaper was published more regularly. It also started to create a greater emphasis on news of Dartmouth College, rather than news of a national import. The name of the newspaper was changed "to be a faithful expression of the mind of the students, — to be, what its title imports, The Dartmouth, possessing such a local character and stamp of individuality as will render it acceptable to all who claim this Institution as their Alma Mater." This changing focus on local and College news contrasts with the greater national and local focus of the newspaper in the first decades of the 1800s. Financially, The Dartmouth was self-sustaining through a subscription revenue model. The Dartmouths printing press changed several times during the 19th century. In 1840, the editors noted, "We hope our convenience, which demanded a change of printers, will not compel us to do it at the expense of our typography." The April 1840 issue of The Dartmouth stated bluntly, "[T]his month has not been prolific in College news." In this context, The Dartmouths original local and national news focus becomes clear. The Dartmouth printed many editorials in its pages, which "tackled a variety of topics, mostly of an academic nature. The Dartmouth also contained a College News section with one or two-line items on professorial appointments, alumni news, and an editors note regarding correspondence." By 1842, The Dartmouth regularly ran to 40 pages and was printed eight times a year. Under the principle of "write for your readers," the writing in The Dartmouth was "to be geared to the popular reader instead of the academic." Christopher R. Johnson '94 completed a detailed thesis history of The Dartmouth, after receiving a grant from the Hewlett Foundation for The Dartmouth's Historical Archives Project. According to Johnson, "From the editors' note at the end of each issue comes something as typically mock vainglorious as this segment: '...s a consequence, The Dartmouth is making an illumination. Be careful you are not dazzled by its luminous pages.'" The Dartmouth went through a substantial developmental phase in 1875 under the watchful eye of Samuel Merrill of the Class of 1876. Starting in September 1875, The Dartmouth began publishing regularly every Thursday morning. Merrill doubled the size of the newspaper and increased subscription terms to $2 a year. Also in 1875, advertisements appeared in