Association Sportive Montferrandaise Clermont Auvergne () is a French rugby union club from Clermont-Ferrand in Auvergne-Rhône-Alpes that currently competes in Top 14, the top level of the French league system. Clermont are two times French champions in 2009-10 and 2016-17. The rugby section is a part of a multi-sport club called AS Montferrand (also known as ASM Omnisports), which was founded in 1911 and adopted that name in 1919. Although the rugby section changed its name to the current ASM Clermont Auvergne in 2004, it is still frequently referred to as Montferrand both within and outside France. The team play at the 19,022-seat Stade Marcel-Michelin, also known by its nickname, The Bib Park. Clermont wear yellow and blue, the colours of the French tyre manufacturer Michelin, taken from the colours of Montferrand when the firm was created there in 1889. The city is where Marcel Michelin, the son of the founder of the French tyre manufacturer, decided to implement the first factory but also the stadium after the creation of ASM for its workers before World War I. L'ASM, as they are also called, have reached the French Championship final thirteen times, losing on each occasion until their eleventh trip in 2010, when they won the championship in their 100th year as a club. History Amateur era The club was established in 1911 as AS Michelin, though they changed their name to AS Montferrandaise in 1919 due to legal obligation. The club was started by Marcel Michelin, the son of André Michelin, the founder of the Michelin tyre manufacturer. He died in deportation at Buchenwald; he had been deported there as a member of the Resistance and was involved in two successful escape attempts before dying during the third. The club made its first final of any competition in 1935, where they played Perpignan for the Challenge Yves du Manoir. AS Montferrand lost the match, 3–3 and 9–0. The following year they featured in their first championship final; though they lost to RC Narbonne 6 points to 3. They made the final again in 1937, though that match was also lost, 13 points to 7 to CS Vienne. The following season the club won its first title; winning the Challenge Yves du Manoir by defeating Perpignan 23 points to 10. During the 1940s the club contested the Coupe de France on two occasions, in 1945 and 1947. The club lost