12, 2010, Liddell faced Franklin at UFC 115 in Vancouver, British Columbia, Canada. Franklin connected with a counter right hook, knocking Liddell unconscious with five seconds remaining in the first round. Earlier in the fight, Franklin had broken his arm blocking a body kick from Liddell. Only a few hours after the match, UFC President Dana White declared that Chuck Liddell would not fight in the UFC ever again. UFC retirement With the opinions and considerations of his family and friends in mind after losing three consecutive fights by knockout, Liddell decided to end his fighting career on December 29, 2010. At the UFC 125 press conference, Liddell announced his retirement and stated he would be taking the position of Vice President of Business Development within the UFC. Liddell was visibly emotional at the announcement, acknowledging his retirement and an end to his fighting with words of farewell: "Most of all I want to thank my fans and my family. I love this sport and I'm excited to go to this new stage in my life and keep promoting the best sport in the world, the sport I love... now that I'm retired." On September 8, 2013, during an interview on the Opie and Anthony show, Liddell stated that there was a possibility of one last comeback, similar to George Foreman. Return and second retirement Liddell announced on April 14, 2018, that he was coming out of retirement to target a third fight with Tito Ortiz. The fight took place on November 24, 2018 under Oscar De La Hoya's Golden Boy Promotions. Liddell lost the fight via knockout in the first round. On March 3, 2020, Liddell announced in a TMZ interview that he has retired from mixed martial arts again. Fighting style Chuck Liddell was one of the first successful proponents of the "sprawl and brawl" MMA fighting style, which relied on takedown defense and standup fighting in an era where wrestling had been the dominant force. Liddell's style (a hybrid of karate and kajukenbo) focused mainly on the hands, although he was also successful at times with the head kick. To viewers, his unique striking style did not appear refined but his combination of speed, accuracy, and power meant that he was one of the most dangerous knockout artists of his time. While not the most defensively sound, for years he was known for having a granite chin