of the comic book series The Walking Dead and Fables in association with Warner Bros. Interactive Entertainment in 2011. Allison anticipated that The Walking Dead series could be a $20 to $30 million franchise. Their The Walking Dead video game presented an alteration of Telltale's approach, as rather than a traditional adventure game where players would need to solve puzzles, The Walking Dead was more focused on providing a cinematic experience but presenting choices to the player, either through dialog trees or through quick time events, that would create "determinants" that would feed into latter parts of the episode and into future episodes; one example would be deciding which of one of two characters to save from a zombie attack at the spur of the moment. While these decisions do not have a direct impact on the game's overall narrative and structure, it provides a more personalized story around what decisions the player had made. This format proved highly successful: the game sold one million copies in 20 days, exceeded 8.5 million episode purchases by 2013, and an estimated $40 million in revenue. The success led to two additional 5-episode seasons, a 3-episode mini-season and a final 4-episode season. The Walking Dead is considered to have revitalized the waning adventure game genre due to this more emotionally driven focus. Since The Walking Dead, nearly all of Telltale's games have used a similar approach of being built around the impacts of the player's choices as determinants in later episodes and seasons. Telltale has had several other licensing details from popular works, including Tales from the Borderlands based on the Borderlands series by Gearbox Software, and Game of Thrones, based on the HBO television show adaption, Minecraft: Story Mode based on the Mojang game, Minecraft, Batman: The Telltale Series from DC Comics, and Guardians of the Galaxy: The Telltale Series from Marvel Comics. On retrospective after the studio's closure, former employees of Telltale believed that the studio's expansion into all these additional licensed properties were trying to replicate the success of The Walking Dead, moving the company from a risk-taker to seeking risk aversion strategies. This was also propagated by the weight of the licensed properties: they had taken more conservative approaches to deliver a game that mirrored The Walking Dead, a well-known product, rather than take risks and potentially lose the license. Telltale relocated to a larger space and expanded from