first sent to modern rock and adult contemporary radio in October 2000 and was aired by top 40 stations the following month. Chart performance The song was not released as a single in Europe or Australia, but it was a chart hit in North America. In the United States, the song debuted at number 94 on the Billboard Hot 100 chart dated December 2, 2000. The song broke the top 40 on January 6, 2001, climbing to number 37. On the week of May 26, the song reached its peak position of number 14, then exited the chart from number 46 seven weeks later, on the chart dated July 14. Altogether, it stayed on the Hot 100 for 32 weeks and appeared at number 33 on Billboards year-end chart for 2001. It was Moby's only appearance on the Hot 100 until 2018, when he appeared as a featured artist on A$AP Rocky's song "A$AP Forever". "South Side" also made appearances on several other Billboard charts, including the Modern Rock Tracks chart—where it reached number three—and the Adult Top 40 chart—where it peaked at number eight. In Canada, "South Side" was more successful, becoming Moby's second single to chart on the country's prominent national chart, after "Porcelain" on the recently ceased RPM Top Singles chart. It debuted and peaked at number three on the Canadian Singles Chart on December 9, 2000, then moved down to number four the following week. It remained in the top 10 for a further 11 weeks, exiting the top 20 on March 31. It re-entered the chart on the weeks dated April 7–April 14 and April 28, and it spent 19 weeks on Canada's chart in total. Music video The music video was directed by Joseph Kahn and parodies hip hop and dance music videos. Scenes include Moby in garish fur coats and sunglasses, Moby and Stefani dancing in front of large neon signs of their names, and Moby "traveling" in a convertible with women and bottles of champagne, but the vehicle is not even actually being driven outside of the studio. The video also parodies artful videos with scenes of Moby and Stefani in a bare room, wearing drab clothing and holding a potted sunflower, visually parodying the New York "brick and plant" type of set commonly overused in videos and film. Other elements observed in the video include Moby expressing discomfort for the fake