KITS (105.3 FM, "105.3 Dave FM") is a commercial radio station in San Francisco, California. Owned by Audacy, Inc., it broadcasts an adult hits radio format. The studios and offices are co-located with formerly co-owned KPIX-TV on Battery Street in the North Beach district of San Francisco. KITS's transmitter is located on Radio Road, at San Bruno Mountain in Daly City. It has an effective radiated power (ERP) of 15,000 watts, from a tower at 366 meters (1,201 feet) in height above average terrain. KITS broadcasts in the HD Radio format. Its HD2 subchannel formerly aired a gold-based modern rock format as Classic Live 105, inspired by its previous long-time tenure in the format as Live 105. The HD3 subchannel formerly carried "Radio Zindagi," a South Asian radio service. These subchannels have since been turned off. History Early years The station's original call sign was KBCO, beginning on December 28, 1959, when it signed on the air. It was owned by Bay Area Broadcasters, with Saul R. Levine as president. In January 1964, Apollo Broadcasting acquired the station. On June 1, 1964 the call letters were changed to KBRG. In 1969, the station changed hands again, this time acquired by Entertainment Communications, Inc. KBRG 105.3 carried a multi-ethnic programming format, with music and talk shows in German, Italian and Spanish. KBRG was later converted into a full Spanish-language station. At the time, the Spanish-speaking community in San Francisco was growing, but only several AM stations were broadcasting in Spanish. KBRG switched to "KBRG 105 Caballero Spanish Radio" Regional Mexican music format as the market's only full-power Spanish-language FM station at that time. Hot hits In February 1983, Entertainment Communications (later renamed Entercom, and the forerunner to Audacy) decided to go in a more mass-appeal direction. The station adopted radio consultant Mike Joseph's Hot Hits Top 40 music format, with the call letters switching to KITS. Seven air personalities were recruited during a nationwide search, coming from stations such as XETRA in San Diego-Tijuana, KBEQ-FM in Kansas City, WXGT in Columbus, Ohio, and WCAU-FM in Philadelphia. The transplanted disc jockeys underwent a "broadcasting bootcamp" for two weeks prior to launching the new Hot Hits format. Radio personality Doug Ritter (Doug Ritterling) was the first DJ on the air when the new format premiered at 9 a.m. on February 27, 1983. The station was referred to as "Hot Hits KITS." The format