from its partially co-owned sister radio stations. Channel 12 has been a full-time ABC affiliate since its debut, more or less by default. The first program broadcast by KONO-TV was the inauguration of President Dwight D. Eisenhower beginning at 10 a.m. that morning. Mission announced on July 31, 1967 that it had sold channel 12 to Providence, Rhode Island-based The Outlet Company for $10.5 million. Eugene Roth, Mission chairman, said that the reason he decided to sell the station was because of the increasing costs needed to keep pace with the rapidly growing television industry. KSAT-TV Outlet took control of the station in January 1968 and announced that the call letters would be changing to the present KSAT-TV on February 1. The change was necessitated by an FCC regulation at the time in which stations that were not co-owned could not share the same base call sign. Outlet was taken private in 1986 and the company's new owners sold KSAT to H&C Communications. KSAT nearly lost its ABC affiliation to KENS in 1990. In July of that year, management at KENS were in discussions about switching their station to ABC. KENS management cited that the poor performance of CBS programming would jeopardize the station's overall dominance in the San Antonio market. However, after negotiations did not go anywhere, both KENS and KSAT signed new affiliation agreements with CBS and ABC respectively in August. KSAT was nearly sold to Young Broadcasting in 1992, but the sale was cancelled due to Young's failure to obtain financing. On April 22, 1994, H&C sold KSAT and Houston sister station KPRC-TV to The Washington Post Company (now Graham Holdings Company), which placed the two stations within its Post-Newsweek Stations subsidiary. In the early 2000s, Post-Newsweek adopted a unified "Local" brand for most of its television stations. KSAT briefly rebranded as "Local 12" in 2004, before reverting to the station's previous branding of "KSAT 12" (the call letters are pronounced syllabically as "K-Sat"). Although the station does not follow this brand standardization, the "Local" wording is periodically visible in the logo bug seen during the station's newscasts, which cycle between both brands (mimicking a similar behavior used by sister stations KPRC-TV and WDIV-TV in Detroit, whose logo bugs cycle between the station's call letters and channel number and their respective on-air brands "Local 2" or "Local 4"). In March 2014, KSAT relocated from its longtime St.