usage of gender stereotypes "likely to cause harm, or serious or widespread offence" in advertising. The decision followed an advertisement featuring a woman in a bikini and the tagline "Are you beach body ready?" for a company called Protein World, which prompted 378 separate complaints to the ASA. News reports claimed that a variety of advertisements that had previously aired would no longer be acceptable under the new rules. See also Broadcast Committee of Advertising Practice References External links Advertising organizations Communications and media organisations based in the United Kingdom 1961 establishments in the United Kingdom Organizations established in 1961 Self-regulatory organisations in the United Kingdom Self-regulatory organizations of the advertising industry Advertising in the United Kingdom