Lipstick feminism is a variety of feminism that seeks to embrace traditional concepts of femininity, including the sexual power of women, alongside traditional feminist ideas. The concept emerged within the third-wave as a response to ideals created by previous movements, where women felt that they could not both be feminine and a feminist. Unlike the early feminist campaigns that focused on the basic fundamental rights of women, starting with the Women's Suffrage Movement, lipstick feminism seeks to prove that women can still be feminists without ignoring or negating their femininity and sexuality. During the second wave of feminism, feminists focused solely on the legal and social equality of women. Feminists of this era refused to 'embrace' their sexuality. Some second wave feminists abhorred the idea of men. As a result, they would often take on physical male characteristics and a persona that was far from what the average woman looked like. This created the stereotype of feminism, and the stereotypical imagery of what a feminist should look like. Despite the stereotypes surrounding feminism and the dominate social narratives surrounding feminism during their time, women like Zora Neale Hurston and Emma Goldman argued that by using philosophical ideas of aesthetics and ideas of femininity, it is possible to empower and analyze the ways that gender works in everyday life. Lipstick feminism embraces the ideals of womanhood and the sensualities of a woman. Scholars of lipstick feminism believe that women have a right to act in accordance with passion and sexuality. In one sense, the successes of second-wave feminism made it possible to reclaim aspects of femininity that were seen as disempowering, like make-up or stilettos. History Lipstick feminism is a movement created of the third wave of feminism, following second wave feminism. The second wave of feminism emerged in the US around 1960. This wave challenged America's beauty industry and its standards by protesting in a boycott of items considered to be feminine. These items included bras, girdles, curlers, false eye lashes, and magazines catered to women. Boycotting these items as well as embracing unorthodox appearances of women, such as unshaved legs and wearing no makeup, became a liberation mark for the second wave feminists. From early literature to date, the appearance of femininity has always had a negative relationship with feminism. During the eighteenth century, writings of Wollstonecraft criticized women who focused on their beauty, calling them "feather birds" with