a third album, radio stations around the Arab world started airing "Ammanih", the lead single of her third studio album, in late 1997 which later became Haddad's biggest breakthrough. Several reasons contributed to "Ammanih"'s success. One of which, is the innovative use of the Turkish style "Amanes" in a Bedouin song. The imagery incorporated in the music video was also an important factor in making "Ammanih" a major hit. The video, which was also directed by Haddad's husband at the time, was shot in Turkey and showed both the modern and the traditional side of the country. In the first scene, young Turkish dancers are seen dancing in causal black shirts and jeans. In other scenes, dancers are shown wearing Ottoman clothes such as kaftans and turbans. The video is considered one of the early media exposures to the Turkish culture in the Arab world and therefore it promoted Arab tourism in the country. Shooting Arabic music videos in Turkey became a trend in later years and peaked in early 2000s. On 19 July 1996, Haddad gave birth to her first daughter Sophie. The birth of Sophie inspired the second single from "Ammanih", the ballad "Ya Benti" which was shot by Al-Abdul in a poor rural area in Lebanon and shows two-year-old Sophie suffering poverty with her mother. In the lyrics of "Ya Benti", which translates to "Oh my daughter", a mother apologizes to her little daughter for not being able to take her out or afford life luxuries and toys. Haddad's first three records contained songs exclusively in Lebanese and Bedouin dialects, which defined her unique musical style during the early years. However, the release of Haddad's fourth studio album Yammaya in late 1998 saw a big change in Haddad's music. The album's lead single "Yammaya" incorporated ancient Egyptian beats, but still maintained a Bedouin dialect. Al-Abdul allotted a high budget for "Yammaya"'s music video which was shot in the Giza pyramid complex. Big part of the budget went to well-known Arab actors such as Muna Wassef and Sawsan Badr who appear in different roles in the video. The video takes place in ancient times Egypt where Haddad uses a witch (played by Wassef) to restore her throne from the current queen (played by Badr). The video also shows slaves moving to the music in a choreographied dance inspired by ancient Egypt. Both "Yammaya" and the second single from