closely linked to government agencies. In 1988, the committee began to work more closely with the Office of Fair Trading, now part of the Competition and Markets Authority, following the passage of the Control of Misleading Advertisements Regulations of that year. Decisions In the mid-1990s, the committee deemed an advert for Brass Monkeys-branded underwear that "focused on the groin area" of a male model to be "unsuitable for public consumption". Critics claimed that the decision was sexist, saying that adverts of a similar or even more sexual nature featuring women had been allowed. With email spam on the rise around the turn of the millennium, in 2003, the committee modified the CAP Code to require unsolicited email advertising to be easily identifiable, and to put restrictions on when it could be used at all. These restrictions were put in place around the same time as the Privacy and Electronic Communications (EC Directive) Regulations 2003, which similarly restricted the ability of email spammers to legally send junk mail. In February 2008, CAP banned adverts for products with high fat, salt and sugar content on programmes that are specifically targeted at children between the ages of four and fifteen. Similar restrictions were imposed by the committee in December 2016, when CAP announced it had extended the broadcast ban on banning junk food ads to digital media, stopping the advertising of "high fat, salt or sugar food or drink products" in media where more than 25% of the audience was under 16. This covered print, cinema, and digital channels, including social media. Some criticised the decision as abrogating parental responsibility for what children consume. As digital marketing became more and more significant, in March 2011, CAP extended the remit of the CAP Code to encompass a variety of different marketing tactics used online by companies, including the posting of content to their own websites. Prior to this change, the CAP Code had only applied to those adverts which were contained within paid advertising spots. On 9 March 2017, the committee published new guidelines on working with online influencers, particularly on social media. These guidelines described the requirements for audiences to clearly see when material is an advertisement, even before clicking through to the content itself. However, the guidelines have been interpreted in different ways across different ASA enforcement decisions. In December 2018, the committee issued new guidelines effective 14 June 2019, prohibiting the