"There's No Place Like HBO" May–November 1985: "Make the Magic Shine" (image theme based on "This Is My Night" by Chaka Khan) 1985–1988: "Nobody Brings It Home Like HBO" 1988–1991: "The Best Time on TV" (general slogan); "The Best Movies" (promotional slogan for movies) 1988–1993: "We're Talkin' Serious Comedy Here" (promotional slogan for comedy specials) 1989–1991: "Simply The Best" ("The Best" by Tina Turner was used as the image theme) 1991–1993: "It Could Only Happen Here" 1993–1995: "Just You Wait" 1994–1996: "Comedy: It's an HBO Thing" (promotional slogan for comedy specials) 1995–1996: "Something Special's On" 1996–2009: "It's Not TV. It's HBO." 2006–2009: "Get More" (slogan for the HBO website) 2009–2011: "It's More Than You Imagined. It's HBO." 2010–2011: "This is HBO." (only used for IDs) 2011–2014: "It's HBO." 2014–2017: "So Original" 2017–2020: "It's What Connects Us" 2020–present:' "There's More to Discover" International Since 1991, the Home Box Office, Inc. oversaw the expansion of HBO's service to international markets, establishing three major subsidiaries in Latin America, Europe, and Asia, as well as forming several distribution partnerships to syndicate HBO programs to other broadcast networks, cable channels, and video services on request outside the United States. HBO Latin America was launched in 1991 as a partnership between Warner Bros. and Omnivisión (Ole), which was later joined by Sony and Disney. The Brazilian channel was launched in 1994. It is available in Hispanic America, including the Caribbean. Disney and Sony left the shareholding in 2010 and Ole Communications in 2020. HBO Max OTT service is available. HBO Europe was launched in Budapest in 1991 in partnership with Sony, which was joined by Disney in 1996. After its launch in Hungary, it has expanded in several central european and balkan countries such as the Czech Republic in 1994, Poland in 1996, Slovakia in 1997, Romania in 1998, Moldova in 1999, Bulgaria in 2001, Serbia, Montenegro and Bosnia and Herzegovina in 2006, and Northern Macedonia in 2009. It was also available in the Netherlands from 2012 to 2016 through a partnership with the Dutch cable operator Ziggo. In 2010, HBO has bought the shares of Sony and Disney. HBO programs are available as well through the HBO Max OTT service. Furthermore, the programs are available exclusively through HBO Max in Denmark, Finland, Norway, Sweden, Spain, Portugal and the Netherlands. HBO Asia was launched in 1992 in Singapore as a partnership with Singtel and was later