boxing showcases (such as ESPN's Friday Night Fights). A second franchise extension, KO Nation (which ran from May 6, 2000, to August 11, 2001), attempted to incorporate hip-hop music performances between matches involving up-and-coming boxers to attract the show's target audience of males 18 to 24 (later broadened to ages 18 to 34) to the sport; former Yo! MTV Raps VJ Ed Lover was the "face" of the show and acted as its ring announcer. (Internal research stated that males aged 18–34 accounted for 3% of boxing viewership, while men 50 and older made up 60% of the sport's audience.) KO Nation drew low ratings throughout its run, even after it was moved from Saturday afternoons to Saturday late nights in January 2001. HBO Sports then refocused its efforts at attracting younger viewers through Boxing After Dark. To court the sport's Hispanic and Latino fans, the network's boxing franchises expanded to HBO Latino with the January 2003 premiere of Oscar De La Hoya Presenta Boxeo De Oro, a showcase of up-and-coming boxers represented by the De La Hoya-founded Golden Boy Promotions. A second boxing series for HBO Latino, Generación Boxeo, premiered on the multiplex channel in April 2006. On September 27, 2018, HBO announced it would discontinue its boxing telecasts after 45 years, following its last televised match on October 27, marking the end of live sports on the network. (Two additional World Championship Boxing/Boxing After Dark cards would follow that originally scheduled final broadcast, airing respectively on November 24 and December 8, 2018.) HBO's decision to bow out of boxing telecasts was due to factors that included the influx of sports-based streaming services (such as DAZN and ESPN+) and issues with promoters that hampered its ability to acquire high-profile fight cards, and resulting declining ratings and loss of interest in the sport among HBO's subscribers. Also factoring into the move was HBO parent WarnerMedia's then-recent ownership transfer to AT&T, and the network's efforts to focus around its scripted programming; network executives were of the opinion that "HBO [was] not a sports network." Since then, although it no longer produces sporting event telecasts, HBO Sports has continued to exist as a production unit for the network's sports magazine shows and documentaries. Magazine and documentary series Since 1977, HBO has offered documentary- and interview-based weekly series focusing on athletes and the world of athletics. On September 22, 1977, HBO premiered the