Later, in a secretly-recorded conversation with police, Adair confirmed that he had been in the building that morning. The bombing The IRA's Belfast Brigade launched an operation to assassinate the UDA's top commanders, whom it believed were at the meeting. The plan allegedly was for two IRA members to enter the shop with a time bomb, force out the customers at gunpoint and flee before it exploded; killing those at the meeting. As they believed the meeting was being held in the room above the shop, the bomb was designed to send the blast upwards. IRA members maintained that they would have warned the customers as the bomb was primed. It had an eleven-second fuse, and the IRA stated that this would have allowed just enough time to clear the downstairs shop but not enough for those upstairs to escape. The initial plan was to rake the building with a 12.7mm DShK heavy machine gun mounted to a lorry, but the odds of the IRA members involved being killed or captured by British security forces afterwards made it too risky. The operation would be carried out by Thomas Begley and Seán Kelly, two IRA members in their early twenties from Ardoyne. They drove from Ardoyne to the Shankill in a hijacked blue Ford Escort, which they parked on Berlin Street, around the corner from Frizzell's. Dressed as deliverymen, they entered the shop with the five-pound bomb in a holdall. It was shortly after 1 pm on a Saturday afternoon and the area was crowded with mostly women and children. Whilst Kelly waited at the door, Begley made his way through the customers towards the counter, where the bomb detonated prematurely. Forensic evidence showed that Begley had been holding the bomb over the refrigerated serving counter when it exploded. Begley was killed along with nine other people, two of them children. They were the owner John Frizzell (63); his daughter Sharon McBride (29); Leanne Murray (13); UDA member Michael Morrison (27); his partner Evelyn Baird (27) and their daughter Michelle (7); George Williamson (63) and his wife Gillian (49); and Wilma McKee (38). The force of the blast caused the old building to collapse into a pile of rubble. The upper floor came down upon those inside the shop, crushing many of the survivors under the rubble, where they remained until rescued some hours later by volunteers and emergency services. About