It has less alcohol than grape juice or orange juice, which naturally have some alcohol content even if lower than most drinks (0.30 to 0.86). Production Since 1975, most Heineken-brand beer has been brewed at their brewery in Zoeterwoude, Netherlands. In 2011, 2.74 billion litres of Heineken-brand beer were produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion litres globally. As of 2022, Heineken is sold in 192 countries. They have also been incorporated with numerous beer brands in countries all over the world, including Mexico, China, Australia and various countries in Africa. Advertising Heineken was the major sponsor of UEFA Champions League and the UEFA Super Cup, UEFA Euro and Rugby World Cup; major sponsorship of Rugby Union had begun in Wales with the Welsh Premier Division competition. Dating back to 1997's Tomorrow Never Dies, Heineken has retained a longstanding relationship with the Bond franchise, consecutively being featured in 8 of their films, including No Time To Die (2021). While it is usually the supporting characters seen drinking Heineken, Bond himself is seen drinking Heineken beer in Skyfall (2012) and Spectre (2015). As a long-term brand investment, Heineken reportedly spent $45 million for its inclusion on Skyfall alone, some $25 million more than Bond actor Daniel Craig's pre-residual salary. As of 2015, it is the brand's largest global marketing platform. In 2016, Heineken became the Official Beer of the FIA Formula One World Championship starting from the Canadian Grand Prix. During races, Heineken also puts its "When You Drink, Never Drive" advertising campaign all over the race as a campaign to end drink driving. In August 2021, Heineken signed a multi-year deal with W Series as the global partner for all-Women single-seater racing series. Starting with the 2020–24 cycle, Heineken became the sponsors of UEFA Europa League and UEFA Europa Conference League through Heineken 0.0 brands. Activities in Russia At the end of March 2022, over a month after Russia started its war in Ukraine, Heineken announced that it was leaving Russia (including with its other brands there, like Affligem, Amstel etc.), saying that ownership of the Russian subsidiary was no longer “durable or viable.” But despite this promise Heineken hired more than 240 new staff and launched no less than 61 new products on the Russian market last year, investigators from Follow the Money reported,