the TV and radio facilities moved into a new broadcasting center at 720 Boush Street. In 1961, WTAR management decided to return to FM broadcasting, and signed on a new WTAR-FM, this time at 95.7 MHz (now WVKL). WTAR-FM aired automated beautiful music, separate from the AM station, which had a full service format of middle of the road music, adult contemporary, news, sports and talk. By 1986 or 1987, WTAR switched their full-service format to an oldies format and became an affiliate of CBS Radio News. In the early 1990s, the station stopped playing music and became a news/talk station, adding an affiliation with CNN as well as CBS Radio. Around the same time, rival talk station WNIS got a big boost in power, going to 50,000 watts by day, 25,000 watts at night. Eventually, both stations would become co-owned, with Sinclair acquiring AM 850 in June 1997. The following month, on July 15, WTAR and its new sister station, WNIS, switched facilities. WNIS moved to AM 790, while WTAR took over the 850 kHz spot on the dial. The move gave WTAR the stronger signal. It now provides at least secondary coverage to most of southeastern Virginia, as far as Richmond. At night, it reduces power to protect KOA in Denver, Colorado, concentrating the signal in Norfolk, Virginia Beach, Hampton and Newport News. WTAR flipped from talk radio to an all-sports format on February 5, 2006. On September 15, 2017, WTAR began simulcasting on WUSH-HD2 and FM translator station W243DJ at 96.5 MHz in Norfolk. The move allows WTAR listeners to hear the station on either AM or FM, although the FM translator signal is limited to Norfolk and surrounding communities due to its low power of 120 watts. The station also signed on another low-powered FM translator, W243EK in Hampton (on the same frequency of W243DJ), to improve its nighttime signal on the Lower Peninsula and the HRBT's AM/FM rebroadcast system. On September 1, 2022, WTAR dropped its sports format and began stunting towards a new format with a loop of Justin Timberlake's "SexyBack" (as well as construction sound effects). However, on September 3, WTAR broke from the stunt to air a University of Virginia football game against Richmond. The 96.5 translators remained on the stunt during that time. On September 6, WTAR and its translators flipped to hot adult contemporary, branded as "96.5 Lucy FM", modeled