Bolt" to find Australia's fastest footballer. The event was held at the Sydney International Athletic Centre and featured football players from rugby league, rugby union, Australian rules football, and association football. Prior to the race Bolt gave the runners some private coaching and also participated in the 10th anniversary celebrations for the 2000 Summer Olympic Games. In January 2012, Bolt impersonated Richard Branson in an advertising campaign for Virgin Media. The campaign was directed by Seth Gordon and features the Virgin founder Branson to promote its broadband service. In March 2012, Bolt starred in an advert for Visa and the 2012 Summer Olympics. In July 2012, Bolt and RockLive launched Bolt!, an Apple iOS game based on his exploits. Bolt! quickly became the No. 1 app in Jamaica and climbed the UK iTunes charts to reach No. 2 on the list of Top Free Apps. In 2012, Bolt collaborated with headphone maker Soul Electronics to design his own line of headphones. Bolt designed both an in-ear bud and over-ear model with the Jamaican color scheme and his signature "To Di World" pose. Bolt's autobiography, My Story: 9.58: Being the World's Fastest Man, was released in 2010. Bolt had previously said that the book "...should be exciting, it's my life, and I'm a cool and exciting guy." His athletics agent is PACE Sports Management. As part of his sponsorship deal with Puma, the manufacturer sends sporting equipment to his alma mater, William Knibb Memorial High School, every year. At Bolt's insistence, advertisements featuring him are filmed in Jamaica, by a Jamaican production crew, in an attempt to boost local enterprise and gain exposure for the country. In 2017, Bolt had the third highest earning social media income for sponsors among sportspeople (behind Cristiano Ronaldo and Neymar), and he was the only non-footballer in the top seven. Bolt is the highest paid athlete in the history of the sport. In 2016, Bolt earned about $33 million in one year putting him at No. 32 on Forbes list of The World's Highest-paid Athletes making him the only track and field athlete on the list. Entrepreneurship Usain Bolt co-founded electric scooter company Bolt Mobility in 2018, created in his namesake. Bolt founded the micromobility company, which provides electric scooters and other yet-to-be released mobility devices, such as the company's upcoming Bolt Nano. Bolt appeared in Bolt Mobility's debut commercial, released through YouTube and his