making… We must ask why homosexuals freely engage in sodomy and other obnoxious practices, knowing the dangers involved" As with much of The JAMs' graffiti, the potency of "Shag Shag Shag" was derived from the context it in which it was placed. Further graffiti followed, "JAMs" and "Shag Shag Shag" slogans defacing billboards and Government-funded AIDS warnings in London. The JAMs also made available "Shag Shag Shag" T-shirts which King Boy D told the NME were "selling like hot cakes". The JAMs later revisited the word "shag" when they named their early career retrospective compilation album Shag Times. Drummond and Cauty's output as The JAMs and later The KLF extensively referenced The Illuminatus! Trilogy, and their debut recordings were no exception. The lyrical references in "All You Need Is Love" are complemented by the first of many iconographic and numerical allusions that soon came to characterise the duo's work. Their "pyramid blaster" logo—a pyramid with a ghetto blaster suspended in front—appeared for the first time on the re-released "All You Need Is Love". The "pyramid blaster" references the "All Seeing I" icon—an eye suspended before a pyramid—associated with The Illuminatus! Trilogy. The catalogue numbers of the single (JAMS 23, JAMS 23S, JAMS 23T) also reference Illuminatus!, in which the number 23 is a recurring element. The JAMs actively enshrouded themselves with the mythology of the conspiratorial Illuminatus!, and by adopting the subversive attitude of the fictional JAMs they quickly developed their own mythology. Formats and track listings "All You Need Is Love" was originally released in the UK as a limited edition one-side promotional 12" on 9 March 1987. The UK re-release of 18 May 1987 consisted of a 7" and a 12" that were also limited editions, along with a widely available 12". The re-release included the tracks "Ivum Naya (Ibo Version)" (a version of "All You Need Is Love" with Chike on lead vocals), and "Rap, Rhyme and Scratch Yourself" (an instrumental version of the song, "a stripped down beatbox track for anybody to feel free to do what they want with" according to King Boy D). The 7" A-side was "All You Need Is Love (Me Ru Con Mix)", a traditional Vietnamese song "Me Ru Con" sung by Duy Khiem. The recording reappeared as "Me Ru Con" on The JAMs' 1987 (What the Fuck Is Going On?). The formats and track listings of "All You Need Is