1989 LifeCall Medical Alert System television commercial. In this commercial, an elderly actor is seen fallen and distraught and uses the medical alert system to summon help. The unintentional humor in the commercial made it a frequent punchline for many comedic acts. Due to the trademark changing hands between competing companies, the trademark currently belongs to LifeCall's direct competitor, Life Alert Emergency Response, and is used in all channels of Life Alert's advertising. See also Medical alert jewelry Panic Alarm References External links Facts for Consumers - Personal Emergency Response Systems U.S. Federal Trade Commission publication Emergency communication Medical monitoring equipment