Daytime television is the general term for television programs produced for broadcast during the daytime hours on weekdays; programs broadcast in the daypart historically (though not necessarily exclusively) have been programmed to appeal to a female audience. In the United States, the daytime slot follows the early morning daypart (typically dedicated mainly to local and network morning shows), usually running Monday through Friday from 10:00 a.m. to 4:30 p.m. local time. (A broader definition of the daypart includes the designated "early morning," "early access" and "prime access" dayparts as well as weekends, encompassing programs aired between 6:00 a.m. and 8:00 p.m. ET/PT; under the alternate definition, daytime programming ends one hour early outside of the Eastern and Pacific Time Zones due to regional adjustments to the start of network prime time schedules.) This article focuses on television programs and genres common in American daytime television, primarily focusing on programs typically shown on national over-the-air television networks and in syndication. Types of daytime programming There are several different genres or formats of daytime programming that are produced. Most of these shows can be produced on a low budget, as these shows have to be able to make at least five new episodes per week (sometimes more) for most of the year. Most daytime shows are syndicated, meaning local stations buy the rights to air them. Daytime commercials Commercials aired during weekday daytime programming mostly advertise food & drink, household goods and feminine products that target housewives and stay-at-home moms, who make up the largest portion of the daytime viewing audience. Public service announcements are also usually aired during daytime hours. Additionally, commercials tend to target retired persons through advertisement of such products as timeshare and retirement insurance, such as those available through AARP. During the 1980s, an entire series of diabetes testing supply commercials were produced for daytime television by Liberty Medical, which became well known due to their spokesman Wilfred Brimley and his often direct and gruff nature when addressing the audience. Commercials aired during weekend daytime programming, especially during sports programming, target mostly (though not exclusively) male audiences. Such commercials advertise beer and other alcoholic beverages, men's hygiene (especially shaving products), new vehicles, auto parts and auto maintenance facility chains, personal and corporate business, airlines, luxury hotels, and upscale restaurants and pubs. Court shows There are currently many different court shows produced in United States daytime television. Most of