Domestos is a British brand of household cleaning range which contains bleach (primarily sodium hypochlorite, NaOCl). It is manufactured by Unilever. Domestos (and Chlorox, essentially a 10–25% solution of sodium hypochlorite) contains 100,000 ppm (10%) of the active component, available chlorine; many other bleaches contain 50,000 or less. History Domestos was first produced in 1929 by Wilfred Handley, an industrial chemist, and sold door-to-door by salesmen who refilled stoneware jars bought by the customers. In 1961 the company was acquired by Lever Brothers. Product range Thick Bleach – "with a variety of fragrances" – rebranded as "Domestos 24HR", with a reformulation to give "24hr protection from flying germs." – rebranded again as "Domestos Extended Germ-Kill". Still branded Thick Bleach in Australia. Domestos 5x – "a bleach which lasts 5x longer than any other bleach or toilet cleaner" – Discontinued Sink and Pipe Unblocker Domestos Blocks – Discontinued Domestos Hygienic Wipes – Discontinued Domestos Bleach Cleaning Spray Domestos Zero Limescale – "an extra thick hydrochloric acid toilet cleaner can even killing germs even below the waterline." Domestos Total Blast – a toilet gel that "helps prevent tough dirt from sticking."-Discontinued Domestos Germ Blaster – a rimblock cage utensil advertised as being the "only rimblock that kills germs as it freshens." Domestos Turbo Fresh – A variant of the above advertised as being the "only rotating rimblock." Domestos Power 5 toilet cleaning. Marketing During the late 1980s and early 1990s, Domestos marketing campaign featured a mock of a scene from Big Bad John, in which a Domestos bottle moved slowly around a bathroom in the style of a cowboy, as nearby loo brushes and ornaments hid nervously. The bottle went under the name of "Big Bad Dom". The advert was produced using CGI. The advertising slogan for this campaign claimed that Domestos "Kills all known germs. Dead." An earlier advertising slogan had been "Domestos kills 99% of all household germs." In 2002, a short-lived campaign featured former Big Brother contestant Alex Sibley, who appeared in an advert lampooning his own obsession with cleanliness. It included an incident in the house, where Alex mimed to the song "That's the Way (I Like It)" by KC and the Sunshine Band. In the advert, Alex was seen cleaning the Big Brother toilet with Domestos whilst miming to the same song. Domestos was hoping the popularity of Big Brother would help sell their product. However, by