choices that would be provided to subscribers of the channel tier to that offered by multi-screen movie theaters), each available at no extra charge to subscribers of one or both networks. (The three prior premium services that HBO launched between 1979 and 1987, Cinemax and the now-defunct Take 2 and Festival, were developed as standalone services that could be purchased separately from and optionally packaged with HBO.) On August 1, 1991, through a test launch of the three channels over those systems, TeleCable customers in Overland Park, Kansas, Racine, Wisconsin and suburban Dallas (Richardson and Plano, Texas) that subscribed to either service began receiving two additional HBO channels and/or a secondary channel of Cinemax. HBO2 (later renamed HBO Plus, then reverted back to its original name), HBO3 (now HBO Signature) and Cinemax 2 (now MoreMax) each offered distinct schedules of programs culled from HBO and Cinemax's movie and original programming libraries separate from offerings shown concurrently on their respective parent primary channels. (Cinemax was originally scheduled to launch a tertiary channel, Cinemax 3, on November 1, 1991, but these plans were shelved until 1996.) While most cable providers collectively offered the HBO and Cinemax multiplex channels in individual tiers, some providers had sold their secondary and/or tertiary channels as optional add-ons to expanded basic subscribers; this practice was discontinued when HBO and Cinemax began migrating to digital cable in the early 2000s, as the respective multiplex channels were being packaged in each tier mandatorily. In February 1996, in anticipation of the adoption of MPEG-2 digital compression codecs that would allow cable providers to offer digital cable service, Home Box Office, Inc. announced plans to expand its multiplex services across HBO and Cinemax to twelve channels (counting time zone-based feeds), encompassing a fourth HBO channel and two additional Cinemax channels, originally projected for a Spring 1997 launch. The HBO multiplex expanded to include a fourth channel on December 1, 1996, with the launch of HBO Family, focusing on family-oriented feature films and television series aimed at younger children. (HBO Family's launch coincided with the launch of Mountain Time Zone feeds of HBO, HBO2, Cinemax and Cinemax 2, which were the first subfeeds ever offered by a subscription television service to specifically serve that time zone.) Home Box Office, Inc. began marketing the HBO channel suite and related coastal feeds under the umbrella brand "MultiChannel HBO" in September 1994; the package was