21, the station changed call letters to KCIY, to better fit the "City" moniker. Sinclair Broadcast Group bought the station in 1997, with Entercom taking over in 2000. KCIY became the top soft music station in the market around this time. However, it came at the expense of co-owned KUDL, which aired a mainstream adult contemporary format. Second country era In the summer of 2003, Entercom announced it would start a sports talk format on 610 AM. This came after the signing of rival WHB sports hosts Jason Whitlock, Bill Maas, and Tim Grunhard. To make room for the new sports station, longtime country station “61 Country” would be moved to an FM frequency. After a lengthy decision over which radio station to put the AM's country format (which involved sister station KRBZ almost being killed off for it, only to have an executive order issued by Entercom corporate management in response to overwhelming listener turnout halting that), it was announced that KCIY would flip back to country. At Noon on August 10, 2003, after a 6-hour farewell show (and playing "Neither One of Us" by Gladys Knight & the Pips), WDAF began simulcasting on both 610 AM and 106.5 FM, for a one-month period until the sports talk format on 610 AM finally debuted on September 10. The new "Country 106.5 WDAF" initially featured the same longtime personalities of "61 Country" and a mostly gold-based country playlist. The WDAF call letters were officially moved over to 106.5 FM on August 22. (There had been a previous WDAF-FM in Kansas City from 1961 to 1974, at 102.1 MHz, now KCKC.) On January 10, 2007, WDAF-FM rebranded as "106.5 the Wolf." WDAF-FM continues in Kansas City's three-way country radio station battle, along with KFKF and KBEQ, both owned by Steel City Media. With the change to "The Wolf," the station shifted to a modern country format, which targeted younger listeners. Most of the longtime "61 Country" DJs were gone by that point. On December 5, 2019, it was announced that WDAF-FM would become the flagship radio station of the Kansas City Chiefs with the start of the 2020 season, directly off their win in Super Bowl LIV, after the expiration of a 30-year deal with Cumulus Media's KCFX (101.1). Sister station KCSP carries wrap-around coaches and players programming and also simulcasts select games. The Audacy app carries coverage of the game