the UAE, an ally to the United States, to comply with the country's ban on children under age 15 from participating in camel racing. The documentary brought worldwide attention to the plight of child camel jockeys in the Middle East and helped the Ansar Burney Trust convince the governments of Qatar and the UAE to end the use of children in the sport. In 2001, HBO and NFL Films began to jointly produce the documentary series Hard Knocks, which follows an individual NFL team each season during training camp and their preparations for the upcoming football season. Branding The original HBO logo—used from the channel's November 8, 1972, launch until April 30, 1975—consisted of a minimalist marquee light array surrounding a left-adjusted "Home Box Office" nameplate, rendered in mixed-caps, accompanied by a ticket stub image (the former and latter signifying the channel's initial film and event programming focus). The first iteration of the current HBO lettermark, designed by then Time-Life art director Betty E. Brugger, was introduced on March 1, 1975; it consisted of bold, uppercase "HBO" text incorporating a bullseye mark—derived from the tuning knobs found on then-current television set and cable converter box models—inside the cylindrical "O". Because of inadvertent consumer impressions of the name appearing as "HEO," as the 1975 design had the "O" obscure the "B"s double-curve, marketing firm Bemis Balkind modified it into the current trimmer form; introduced in April 1980, it shifted the "O"—now attached to the “B”s full double-curve—"an eighth of an inch" rightward, and slightly widened the spacing of the lettering and bullseye mark. (The 1975 and 1980 versions were used concurrently in on-air identifications and certain network promos until the former was fully discontinued in June 1981.) The simplicity of the logo makes it fairly easy to duplicate, of which HBO has taken advantage over the years within its own imaging; a proprietary typeface adapted from ITC Avant Garde (which, like the similar Kabel, had previously been used in some on-air and print marketing dating to 1978) that featured bullseye-like glyphs within the 'D' and 'O' capitals was developed internally in 2008 as a logotype for HBO Sports (including the unit's boxing productions and, by 2012, Real Sports with Bryant Gumbel), the linear HBO high-definition and VOD services, and was later used for the logotype for HBO Go. The logo would become widely recognized through a program opening sequence, often nicknamed