Arranged marriage is a tradition in the societies of the Indian subcontinent, and continue to account for an overwhelming majority of marriages in the Indian subcontinent. Despite the fact that romantic love is "wholly celebrated" in both Indian mass media (such as Bollywood) and folklore, and the arranged marriage tradition lacks any official legal recognition or support, the institution has proved to be "surprisingly robust" in adapting to changed social circumstances and has defied predictions of decline as India modernized. Arranged marriages are believed to have initially risen to prominence in the Indian subcontinent when the historical Vedic religion gradually gave way to classical Hinduism (the ca. 500 BCE period), substantially displacing other alternatives that were once more prominent. In the urban culture of modern India, the differentiation between arranged and love marriages is increasingly seen as a "false dichotomy" with the emergence of phenomena such as "self-arranged marriages" and free-choice on the part of the prospective spouses. History The Indian subcontinent has historically been home to a wide variety of wedding systems. Some were unique to the region, such as Swayamvara (which was rooted in the historical Vedic religion and had a strong hold in popular culture because it was the procedure used by Rama and Sita). In a swayamvara, the girl's parents broadcast the intent of the girl to marry and invited all interested men to be present in a wedding hall on a specific date and time. The girl, who was also often given some prior knowledge about the men or was aware of their general reputation, would circulate the hall and indicate her choice by garlanding the man she wanted to marry. Sometimes the father of the bride would arrange for a competition among the suitors, such as a feat of strength, to help in the selection process. Another variant was the Gandharva marriage, which involved simple mutual consent between a man and a woman based on mutual attraction and no rituals or witnesses. The marriage of Dushyanta and Shakuntala was an example of this marriage. As the Vedic religion evolved into classical orthodox Hinduism (ca. 500BC), the social ideas advanced by Manu gained prominence, and large sections of Indian society moved towards patriarchy and caste-based rules. Manu and others attacked the Gandharva and other similar systems, decrying them as holdouts "from the time of promiscuity" which, at best, were only suitable for small sections of