a year. LEAD The Advertising Association holds an annual industry summit each January which is called LEAD. The conference brings together politicians with representatives from different parts of the advertising industry. The Association also organises training for industry professionals, such as the Media Business Course. Publications In the 1980s and 1990s, the Advertising Association produced a series of essays entitled “Advertising’s Big Questions”. In 2016, various authors were asked to write essays on similar themes, in order to gauge how the industry had changed. Jeremy Bullmore wrote an essay in both eras on “What Is Advertising?” Related associations Front Foot In 2010, the Advertising Association set up Front Foot, a members’ network for the advertising industry. It includes advertisers, agencies and technology companies. It aims to convey a uniform industry view that is “…authoritative, evidence-based and progressive". business4Life Founded by the Advertising Association, business4Life is a coalition of companies actively using marketing and communications skills to help deliver Department of Health Change4Life. Food Advertising Unit The Food Advertising Unit (FAU) aims to raise the quality of the debate surrounding advertising to children by providing pan-industry leadership and a forum for dialogue to inform industry awareness and best practice in food advertising and marketing communications. FAU membership is composed of multinational food companies, agencies and the media. Credos In 2010, the Advertising Association formed Credos, an advertising think-tank which aims to demonstrate the value of advertising for the UK economy and society. It produces the Advertising Pays series of reports, which seek to quantify the contribution of the advertising industry to the UK economy, culture, employment and society. The first report, published in 2013, estimated that every £1 of expenditure on advertising generates £6 for the economy, and that UK advertising contributed £100 billion to UK GDP. That latter figure had been revised to £120 billion by 2016, due to an increase in advertising expenditure. Advertising Pays 4, published in 2016, focused on the export value and global impact of UK advertising. It revealed that the UK’s balance of payments for advertising-related services is £1.6 billion, second only to the United States in the world and five times the second highest in Europe, France. Advertising Pays 7, published in 2019, looked at the role of digital technology in UK advertising. The report forecast online advertising expenditure would account for more than three fifths of total UK advertising expenditure by 2020. A