they were acting unlawfully. Without the financial backing of Arsenal, Orient had very little money and the team struggled. In Seed's first season as manager the team finished 16th, and then in the following 1932–33 campaign they avoided having to seek re-election on goal average. In May 1933 he accepted the offer of the manager's job at Charlton Athletic, despite Sheffield Wednesday trying to tempt Seed back to Hillsborough as a replacement for the manager Bob Brown. Charlton Athletic Between 1933 and 1936 he led Charlton to successive promotions from the Third Division to the First Division. In Charlton's first season in the top-flight, they finished runners-up behind Manchester City in 1937. They finished third and fourth in the following two seasons before the outbreak of World War II. He led the team into a variety of regional competitions set up during the war and Charlton reached a Wembley final for the first time in 1943. They were beaten 7–1 by Arsenal in the War Cup. They were more successful in 1944, when captain Don Welsh lifted the trophy following a 3–1 triumph over Chelsea. They contested the first two post-war FA Cup finals at Wembley, which were noted for the ball bursting on both occasions. They were well beaten 4–1 by Derby County in 1946, but a Chris Duffy goal beat Burnley 1–0 in 1947. Despite the revenues generated by very large home attendances, Charlton refused to allow Seed to invest in new players (he "discovered" Stanley Matthews but was not allowed to sign him) and so Charlton were unable to repeat their pre-war success in the First Division, finishing no higher than ninth in the initial six seasons after the conflict. They narrowly avoided relegation in 1949–50 with a 20th position finish, but they finished fifth in 1952–53. Following two lower mid-table finishes, Charlton, with key defenders missing through injury, endured a poor start to the 1956–57 season, losing their first five matches, before Seed was sacked on 3 September 1956. To avoid a backlash from supporters, Seed was asked to publicly announce he had retired due to ill health. The South Stand at The Valley, Charlton's home ground, is named The Jimmy Seed Stand in Seed's honour. Later career After Charlton had turned down his request to become a director, he became an advisor at Bristol City in January 1957. He took over as caretaker manager in