communication between the tool and battery. In May 2018, it released a line of 20 V and 40 V cordless lawn mowers. Brand launching Black & Decker was long associated with lighter weight consumer tools such as household appliances, and not the heavy duty equipment professional builders wanted. Towards the end of the 1980s, Michael Hammes, executive vice president and president of the company's power tools and home improvement group, introduced the "Acura concept," a notion Honda utilized to enter the upscale automobile market. Black & Decker found it useful to reintroduce a name with little appeal to many consumers in the market for construction tools. DeWalt was acquired in 1960 and continued to produce radial arm saws, table saws, belt/disc sanders and other stationary power equipment. In 1992, Black & Decker introduced a few models of hand power tools under the DeWalt label to the consumer and tradesman market. These tools were merely rebadged models from the Black & Decker "Professional" and "Kodiak" lines with a new yellow housing and an expanded warranty and service policy. Both lines were shortly thereafter discontinued in favor of the DeWalt label and its growing popularity. In a market survey of the United States done by Black & Decker before its reintroduction, the name DeWalt was recognized by 70% percent of tradespersons. Sponsorship NASCAR DeWalt Tools sponsored NASCAR driver Matt Kenseth from 1999 through to the season of 2009. In this time period, Kenseth won 18 races, the 2000 Sprint Cup Rookie of the Year Award, 2003 Sprint Cup Series Championship, 2004 Sprint Cup All Star Race and the 2009 Daytona 500. However, in July 2009, DeWalt announced that they would not be renewing their sponsorship deal with Kenseth and Roush Fenway Racing due to the poor economic conditions in the construction industry. DeWalt had also sponsored MotoGP rider, Ben Spies, for the racing season of 2010. DeWalt returned to NASCAR sponsorship in 2011, but on the #9 Richard Petty Motorsports Ford Fusion driven by Marcos Ambrose. This sponsorship ended after 2014, when Ambrose departed the Sprint Cup Series, with DeWalt choosing to re unite with Kenseth, who now drove the #20 for Joe Gibbs Racing, sponsoring six races in 2015, ten races in 2016 and 15 races in 2017. When Kenseth retired after the season of 2017, DeWalt moved to his replacement in the #20 Erik Jones and parent company Stanley sponsors