Resource mobilization is the process of getting resources from the resource provider, using different mechanisms, to implement an organization's predetermined goals. It is a theory that is used in the study of social movements and argues that the success of social movements depends on resources (time, money, skills, etc.) and the ability to use them. It deals in acquiring the needed resources in a timely, cost-effective manner. Resource mobilization advocates having the right type of resource at the right time at the right price by making the right use of acquired resources thus ensuring optimum usage of the same. It is a major sociological theory in the study of social movements that emerged in the 1970s. It emphasizes the ability of a movement's members to acquire resources and to mobilize people towards accomplishing the movement's goals. In contrast to the traditional collective behaviour theory, which views social movements as deviant and irrational, resource mobilization sees them as rational social institutions that are created and populated by social actors with a goal of taking political action. Theory According to resource mobilization theory, a core, professional group in a social movement organization works towards bringing money, supporters, attention of the media, alliances with those in power, and refining the organizational structure. The theory revolves around the central notion of how messages of social change are spread from person to person and from group to group. The conditions needed for a social movement are the notion that grievances shared by multiple individuals and organizations, ideologies about social causes and how to go about reducing those grievances. The theory assumes that individuals are rational: individuals weigh the costs and the benefits of movement participation and act only if the benefits outweigh the costs. When movement goals take the form of public goods, the free rider dilemma must be taken into consideration. Social movements are goal-oriented, but organization is more important than resources. Organization means the interactions and relations between social movement organizations (SMOs) and other organizations (other SMOs, businesses, governments, etc.). The organization's infrastructure efficiency is a key resource in itself. Resource mobilization theory can be divided into two camps: John D. McCarthy and Mayer Zald are the originators and major advocates of the classic entrepreneurial (economic) version of the theory, and Charles Tilly and Doug McAdam are proponents of the political version of resource mobilization called political process theory. The entrepreneurial model explains