targeting and audience. How the system works: A full description of how advertising regulation works and the role of the Advertising Standards Authority, CAP and its funders. Information on the Independent Review procedure (of ASA adjudications.) History of self-regulation: Details of how advertising self-regulation developed from the 1880s to today. There are three appendixes Appendix 1 - The CPRs and BPRs: This section explains the law on misleading and unfair marketing communications. This law is reflected within the Code and the ASA has regard to the law when considering misleading, aggressive or unfair marketing communications. Appendix 2 - Advertising rules for on-demand services regulated by statute: Rules relevant to advertising carried on video on-demand services regulated by Ofcom. Appendix 3 - Online behavioural advertising: Rules relevant to Online Behavioural Advertising. References Mass media complaints authorities