use the firm's services. Service differentiation is one of the popular strategies used to compete in a no demand situation in the market. Latent demand: At any given time it is impossible to have a set of services that offer total satisfaction to all the needs and wants of society. In the market there exists a gap between desirables and the availables. There is always a search on for better and newer offers to fill the gap between desirability and availability. Latent demand is a phenomenon of any economy at any given time, it should be looked upon as a business opportunity by service firms and they should orient themselves to identify and exploit such opportunities at the right time. For example, a passenger traveling in an ordinary bus dreams of traveling in a luxury bus. Therefore, latent demand is nothing but the gap between desirability and availability. Seasonal demand: Some services do not have a year-round demand, and might be required only at a certain period of time. Seasons all over the world are diverse. Seasonal demands create many problems for service organizations, such as idling the capacity, fixed cost and excess expenditure on marketing and promotions. Strategies used by firms to overcome this may include nurturing the service consumption habit of customers so as to make the demand unseasonal, or recognizing markets elsewhere in the world during the off-season period. Hence, this presents an opportunity to target different markets with the appropriate season in different parts of the world. For example, the need for Christmas cards comes around once a year. Demand patterns need to be studied in different segments of the market. Service organizations need to constantly study changing demands related to their service offerings over various time periods. They have to develop a system to chart these demand fluctuations, which helps them in predicting the demand cycles. Demands do fluctuate randomly; therefore, they should be followed on a daily, weekly or monthly basis. Criticism E. F. Schumacher challenges the prevailing economic assumption that fulfilling demand is the purpose of economic activity, offering a framework of what he calls "Buddhist economics" in which wise demands, fulfilling genuine human needs, are distinguished from unwise demands, arising from the five intellectual impairments recognized by Buddhism: Demand reduction In psychopharmacology Demand reduction refers to efforts aimed at reducing the public desire for illegal and illicit drugs. The drug policy is