KLTA-FM (98.7 FM (MHz); "Big 98.7") is a radio station based in Fargo, North Dakota, though licensed by the Federal Communications Commission (FCC) to Moorhead, Minnesota, owned by Jim Ingstad's Radio FM Media. The station carries an Adult-oriented Top 40 (CHR) format. KLTA and Rhythmic CHR-formatted HD2 translator K245BY ("96.9 Hits FM") compete against heritage Top 40 (CHR) KOYY. Its studios are located on 7th Avenue South in Fargo, while its transmitter is located near Sabin, Minnesota. KLTA slightly pitches up the music played on air. In theory, this will make music played on KLTA sound more "upbeat" when comparing it to other stations that don't pitch music or don't pitch to the extent of KLTA. Music pitching is still widely done throughout the radio industry, citing the same reasons stated above. Granted the topic is somewhat "controversial" in the industry as some claim it ruins the music, and no longer sounds like it was originally intended to sound like by the artist or producers. History The station signed on as KKIB in 1983 as the flagship station of contemporary hit radio (Top 40) formatted Superstation Double K FM network, which was also broadcast on KKWS in Wadena, Minnesota and KKVC in Valley City, North Dakota. Lite Rock 105 (1984–2004) In 1984, KKIB flipped to an Adult Contemporary format, changed call letters to KLTA-FM, and rebranded as "Lite Rock 105", a name and format they would keep for 20 years. Dan Michaels and Jane Alexander began doing the morning show as the station began to rise in popularity. In 2001, the morning show transitioned to "Chris, John and Jane in the Morning" with the addition of Chris Hanson and John Austin. In 1989, KLTA-FM started the Christmas Wish Program. The station asks for donations throughout the year to their Christmas Wish Charity (mainly at their "Wishburger" event in June and the Wish-a-thon in December), and then gives out $500 gifts to families in need throughout the month of December. FM 105.1 (2004–2013) In the early 2000s, KLTA-FM's "Lite Rock" format was starting to turn into a Hot AC format. In January 2004, the station interspersed messages in between songs saying "January 19th, 7:20 a.m., Turn off the Lite". At that time, the station thanked Fargo-Moorhead for 20 years of listening, played a package of memories from the station from 1984 to then, and changed their name to "FM 105.1" to