produce from Hollywood, family values-oriented radio dramas for Mutual under the banner of "Family Theater of the Air". The first broadcast was made on February 13, 1947, with guest artists Loretta Young, James Stewart (who was not a Catholic) and Don Ameche. Others who also lent their talents were: Pat O'Brien, Grace Kelly, James Cagney, Bob Hope, Irene Dunne, Gregory Peck, Lucille Ball, Henry Fonda, Rosalind Russell, Jack Benny, Raymond Burr, Barbara Stanwyck, Margaret O'Brien, Helen Hayes, Natalie Wood, Maureen O'Hara, Jane Wyatt, Ronald Reagan, William Shatner, James Dean and Shirley Temple. The Family Theater radio programs continued to air until 1969. The program gave rise to the establishment of Family Theater Productions, which opened offices in Hollywood with the mission of developing Christian family values film, radio, television programs and billboards. Outdoor advertising A young ad executive and copywriter, Al Scalpone, donated his services to Family Theater in 1947 and wrote the now famous slogan, "The Family That Prays Together Stays Together" as well as "A World at Prayer is a World at Peace" for the radio series. They became the mottos for Father Peyton and his organization. Scalpone, who eventually became a vice president for CBS-TV, volunteered with Family Theater Productions for 40 years. In 1947, a Los Angeles outdoor advertising company representative was taken by the slogan, "The Family That Prays Together Stays Together", he heard on the Family Theater radio series. The company offered to put the slogan on vacant billboards as a public service. The idea caught on with other advertising companies. Over the years messages included "Troubled? Try Prayer!", "Don’t Give Up! Pray. It Works!", "God Makes House Calls", and "God Listens" each one followed by "The Family That Prays Together Stays Together". These messages have appeared on more than 100,000 billboards throughout the country, courtesy of outdoor advertising associations and companies, and have been seen more than 400 million times, according to outdoor advertising associations’ estimates. The campaign continues today with three new, contemporary posters designed in 2001, which have received a record number of orders from billboard companies. Rosary rallies In 1947, the Diocese of London, Ontario, pioneered the diocesan crusades. The Diocesan Family Rosary Crusade started in Canada with the gathering of pledges from families to commit to the daily prayer of the Rosary as a family unit. The first large-scale Rosary rally was in Saskatchewan, Canada, at the Shrine of