at a charity event wearing navy blue Crocs. After one week, this created a 1,500% increase of sales according to a spokesperson for Amazon.com. Fashion designer Christopher Kane had his models wear Crocs during his show at the 2016 London Fashion Week, and Balenciaga released a 10cm Croc platform shoe in 2017. Crocs saw a massive surge in popularity in 2020, caused by the rise of casual fashion during the early stages of the COVID-19 pandemic and its worldwide lockdowns. By 2022, they were the best-selling item of clothing on Amazon. Industry experts believed that much of the trend was also driven by Gen Z's desire for "comfort and unconventional style". Celebrities such as Justin Bieber, Bad Bunny, Ariana Grande, Post Malone, Nicki Minaj, Questlove, and Kanye West all sported Crocs during the early 2020s, inspiring fans to embrace the shoes' "newfound coolness". There have also been limited edition themed Crocs created in collaboration with Bieber, KFC, Hidden Valley Ranch, and Pixar. References External links 2002 establishments in Colorado 2006 initial public offerings 2000s fashion 2010s fashion 2020s fashion American companies established in 2002 Clothing companies established in 2002 Companies based in Boulder County, Colorado Companies listed on the Nasdaq Manufacturing companies based in Colorado Shoe brands Shoe companies of the United States Clogs (shoes)