it presented uncut and without commercial interruption, at a time when limited headend channel capacity resulted in cable subscribers only being able to receive as many as three dozen channels (up to half of which were reserved for local and out-of-market broadcast stations, and public access channels). In most cases, cable operators tended to sell Cinemax and HBO as a singular premium bundle, usually offered at a discount for customers that decided to subscribe to both channels. Cinemax, unlike HBO, also maintained a 24-hour schedule from its launch, one of the first pay cable services to transmit around-the-clock. Even early in its existence, Cinemax tried to diversify its programming beyond movies. Beginning in 1984, it incorporated music specials and some limited original programming (among them, SCTV Channel and Max Headroom) into the channel's schedule. Around this time, Cinemax also began airing adult-oriented softcore pornographic films and series—containing strong sexual content and nudity—in varying late night timeslots (usually no earlier than 11:30 p.m. Eastern and Pacific); this programming block, originally airing under the "Friday After Dark" banner (renamed "Max After Dark" in 2008 to better reflect its prior expansion to a nightly block), would become strongly associated with the channel among its subscribers and in pop culture. The channel began gradually scaling back its adult programming offerings in 2011, in an effort to shift focus towards its mainstream films and original programs, culminating in the removal of "Max After Dark" content from its linear and on-demand platforms in 2018, as part of a broader exit from the genre across Home Box Office, Inc.'s platforms. In terms of mainstream programming, Cinemax began premiering original action series in the early 2010s, beginning with the August 2011 debut of Strike Back (which has since become the channel's longest-running original program). As a consequence of WarnerMedia reallocating its programming resources toward the HBO Max streaming service, Cinemax eliminated scripted programming altogether after the last of its remaining slate of action series ended in early 2021, shifting the channel back to its original structure as a movie-exclusive premium service. The linear Cinemax multiplex service, , consists of the primary feed and seven thematic channels: MoreMax (launched in April 1991 as Cinemax 2, in conjunction with HBO2's rollout); ActionMax (originally launched as Cinemax 3 in 1995); ThrillerMax (launched in 1998); MovieMax (originally launched as the female-targeted WMax in May 2001); Cinemáx (a Spanish language simulcast feed, which