letters were an acronym of sorts for "muzik, but the easy-listening format and branding remained the same. Between 1979 and 1983, the station was revamped as KTIA with a Spanish format. KTIA was founded by a partnership led by Johnny Gonzalez, one of three former 107.1 KESS advertisers, but their purchase coincided with the prime rate going to 20%. The business went bust and the station went dark for almost a year. The call sign KMIA was established on June 25, 1985, but the station didn't sign on until three months later. The format from that period until 1986 was Spanish, Tropical, and Caribbean music. Then the format changed to urban contemporary gospel with some Spanish religious programming. The call sign was said to have stood for Ministry In Action) as "Faith 1540". From 1988 to 1993, formats were bounced from Religious to Spanish as KSVZ (1988), KSGB (1989), and KTNO (1993). Then in 1997, it was rebranded as KPAD with a Motivational format, airing syndicated programming from the Personal Achievement Radio service (the callsign standing for Personal Achievement in Dallas). But the motivation format didn't last long, and the callsign was changed to KZMP as a simulcast of KTCY until 2003. Along the way, KTCY and KZMP-FM swapped calls. In 2006, KZMP, along with 3 other stations were sold by Entravision Communications to Liberman. On June 1, 2009, KZMP-AM struck a local marketing agreement (LMA) with The Walt Disney Company and dropped its FM simulcast ("Radio Salaam Namaste")replacing it with ESPN Deportes Radio. Starting with the 2011 Major League Baseball season, KESN and KZMP acquired the rights to broadcast all Texas Rangers baseball games for the next four years. English broadcasts aired on KESN while the Spanish-language broadcasts were heard on KZMP. Additionally, the station also carried Spanish audio broadcasts for FC Dallas games. It was announced on August 7, 2013, that Disney, the owner of ESPN Deportes Radio, had transferred the station's operations to Deportes Media. No changes in the station's programming lineup occurred. On September 4, 2016, ESPN Deportes Radio was dropped for a simulcast of sister station KZZA 106.7. KZZA's Classic Regional Mexican format was rebranded as "La Ranchera" the same day. The staff of ESPN Deportes Dallas announced on their Facebook pages that they were in search of a new station. In July 2018, ESPN Deportes Radio returned to KZMP after an almost two-year absence.