This was matched by employers' contributions which were set to increase over time. This reform resulted in 72% of Australian workers being covered by retirement savings schemes. Both union and employer organisations were keen to ensure that money invested into superannuation would be protected from high fees and commission products. This led to the establishment of trade union-based industry super funds, in contrast to pre-existing retail funds. Today Today, industry funds are non-profit mutual funds with over 13 million accounts. Industry super funds have policies designed for the benefit of members, and governed by trustees representing employers and employees within the industry. , ISA members are: AustralianSuper Aware Super CareSuper Cbus Energy Super FIRSTSuper HESTA Hostplus legalsuper Media Super Spirit Super NGS Super REISuper TWUSUPER Other industry super funds (that are not members of ISA) include Aware Super, REST Industry Super, and UniSuper. ME Bank was owned by 26 industry super funds, until it was sold to Bank of Queensland in 2021. Industry Super Australia Industry Super Australia (ISA) is "a research and advocacy body for Industry SuperFunds", which aims to make the most of the retirement savings of the individual members of its member funds. It is a peak body for the industry superannuation sector. ISA comprises 15 industry super funds as members, each of which is not-for-profit, including AustralianSuper, Hostplus and Cbus. ISA-member funds collectively hold about 5 million accounts. , the Board of ISA is chaired by Greg Combet and includes representatives from industry super funds, former state and federal ministers, and the ACTU Secretary, Sally McManus. Advertising campaigns ISA manages collective projects on behalf of its member funds, including research, policy development, government relations and advocacy, as well as coordinating the Industry SuperFunds Joint Marketing Campaign. The campaign is responsible for a number of prominent advertising and marketing campaigns, including the long-running “Compare the Pair” television and press campaign, which has run multiple iterations over many years, has achieved household recognition throughout Australia. The campaign is currently in its 3rd generation. The "From little things" campaign used Paul Kelly and Kev Carmody's song "From Little Things, Big Things Grow" from September 2009 until the end of 2014. After that, the Ben Lee song "We're All in This Together" would be used. Consolidation of accounts In September 2018, ISA arranged a deal by 19 industry super funds to consolidate superannuation accounts of all of their members. Involving