commercials often saw increased sales. This was the case for such records as "Roses are Red" by Bobby Vinton and "The Monster Mash" by Bobby (Boris) Pickett. Ginsburg also reported his weekly "picks" (songs he believed would become hits) to trade publications such as Billboard magazine. As was the custom in Top 40 radio, record companies would bring up-and-coming singers to do guest appearances, which further helped sales. Among the local stars Ginsburg promoted were The Rockin' Ramrods and Freddie Cannon. Cannon subsequently recorded a promotional song for Ginsburg, "Arnie Ginsburg, the guy with the swinging show." Ginsburg was also known for his record hops, dances that were held at local venues; he often hosted them at the Surf Ballroom in Nantasket Beach. It was common practice in the Top 40 era for disc jockeys to do their show six days (or nights) a week. Ginsburg, however, was heard all seven nights. This was accomplished through audiotape: He recorded one of his weekly night shows for playback on Saturday night, and also recorded a new show for Sunday playback during the week. This practice was highly unusual at the time and only became more prevalent in the radio business in the 1980s, when radio networks began to do the same. Trademark persona Ginsburg became known for his collection of bells, whistles, horns, and other sound effects, which he frequently used on the air during his show. He was often called "Woo-Woo" because of the train whistle he used on the air as part of that collection of sound effects. This particular sound went back to his early days as a disc jockey—beginning at WBOS, when he named his program the Night Train show; his theme song contained the lyrics "Gather 'round, everybody; 'cause you're about to hear/the show that's gonna make you/smile from ear to ear/It's Arnie Ginsburg, on the Night Train show, at 16-hundred ... on your radio." It was recorded by a local group called the 3Ds. He continued to use the theme song and call his show the Night Train when he went to WMEX; he simply removed the portion of the chorus that said "1600 on your radio." The Night Train radio theme song and a re-creation of his Top 40–style could later be heard as part of the "Cruisin'" series. This was a series of albums (later issued as compact discs) that showcased major top-40