unattainable standards of beauty. Sales of relaxers took a great fall among African-American women from 2010 to 2015. Many African-American women gave up relaxers to go back to their natural roots. Celebrities like Esperanza Spalding, Janelle Monáe and Solange Knowles have worn natural hair looks. During the same time period, the number of natural-hair support groups has increased. "I see a lot of women who have started to accept themselves and their hair". "They're encouraging their children to start accepting themselves. This is entirely new", according to Terry Shrosphire in the article "Black Hair Relaxer Sales are Slumping Because Of This". Research has shown that relaxer sales dropped from $206 million in 2008 to $156 million in 2013. Meanwhile, sales of products for styling natural hair continued to rise. Chris Rock's documentary Good Hair has shown what many women go through to achieve the "European standard" of hair. "Weaves that cost thousands of dollars and relaxers that take way too much time. Black woman has finally decided that it was simply too much", according to the documentary. Modern perceptions and controversies Black hairstyles have been utilized to promote the idea of African-American identity. There have been numerous events in history that have shown disapproval of Black hair styles. In 1971 Melba Tolliver, a WABC-TV correspondent, made national headlines when she wore an Afro while covering the wedding of Tricia Nixon Cox, daughter of President Richard Nixon. The station threatened to take Tolliver off the air until the story caught national attention. In 1981 Dorothy Reed, a reporter for KGO-TV, the ABC affiliate in San Francisco, was suspended for wearing her hair in cornrows with beads on the ends. KGO called her hairstyle "inappropriate and distracting". After two weeks of a public dispute, an NAACP demonstration outside of the station, and negotiations, Reed and the station reached an agreement. The company paid her lost salary, and she removed the colored beads. She returned to the air, still braided, but beadless. A 1998 incident became national news when Ruth Ann Sherman, a young White teacher in Bushwick, Brooklyn, introduced her students to the 1998 book Nappy Hair by African-American author Carolivia Herron. Sherman was criticized by some in the community, who thought that the book presented a negative stereotype (although it won three awards), but she was supported by most parents of her students. On April 4, 2007, radio talk-show host Don