There was a great amount of negative feedback from Twitter users aimed at the DiGiorno Twitter account. DiGiorno issued an apology promptly after the backlash it had received. The hashtag was a central point where women had been discussing why they had stayed in abusive and violent relationships. DiGiorno stated they did not know what the hashtag was about before posting the tweet. In May 2018, DiGiorno took part in a social media competition campaign run by internet entertainers Kinda Funny titled "1st Annual Best Friend Tournament". The Twitter poll–based competition saw DiGiorno beating competition such as Napa Smith Gallery, Portillo's Restaurants and Oreo. The frozen pizza brand reached the semifinals where they were narrowly beaten by Rooster Teeth employee Barbara Dunkelman, who received 55% of 72,820 votes cast. In February 2023, Nestle Canada announced their intentions to wind down and exit the frozen meals and pizza business within the next six months. See also List of frozen food brands References External links Products introduced in 1995 Frozen pizza brands Nestlé brands