Hollister Co., often advertised as Hollister or HCo., is a retail brand owned by Abercrombie & Fitch Co, selling apparel, accessories, and fragrances. Goods are available in-store and through the company's online store. Hollister uses a narrative of being founded in 1922 in Hollister, California; however, it was founded in 2000 in Ohio by Abercrombie. History Establishment The first Hollister store opened on July 27, 2000 at the Easton Town Center in Columbus, Ohio. Four additional test stores opened following in Overland Park, Kansas, Buford, Georgia, Canoga Park, California, and Paramus, New Jersey. Although Hollister Co. was founded in 2000, Abercrombie & Fitch has created a fictional history surrounding its founder. According to this history, John Hollister, Sr. emigrated from New York City to the Dutch East Indies, and established the company bearing his name upon returning to the United States and settling in California in 1922. However, the company was actually founded in Ohio in 2000. A&F spokesperson Hampton Carney stated about Hollister, "We’re not going after the ‘core surfing market. It's more about the lifestyle and inspiration, rather than the actual activity." From international expansion to today Abercrombie & Fitch Co. expanded into Canada in mid-January 2006 with the opening of Abercrombie & Fitch and Hollister Co. stores in Toronto, Ontario. Starting summer 2007, Abercrombie & Fitch Co. spent an approximate amount of US$10 million to install video walls into Hollister Co. stores nationwide to play live-feeds from Surf City Huntington Beach, California. Hollister pays the city of Huntington Beach for the cameras located on the Huntington Beach Pier. By October 2, 2007, 100 select Hollister California stores began to promote Abercrombie & Fitch Co.'s fifth brand Gilly Hicks prior to the latter's debut in January 2008. Advertising was achieved through a variety of body care items including body sprays, deodorant, soaps, lotions, and lip balms called Sessions.On October 25, 2008, Hollister Co. opened its first store outside of the North America in Brent Cross, London. In December 2008, Hollister Co. opened its second store in the UK in Westfield London and a third at the upmarket Bluewater shopping centre, Kent, UK. After the success of the UK HCo. stores in London, the first Hollister store outside London was opened on May 14, 2009 in WestQuay Shopping centre in Southampton, its fifth UK store was opened in Milton Keynes at the beginning of 2010. Hollister Co. has also