Pizza Patrón Inc. is an American pizza chain headquartered in San Antonio, Texas. It was founded in 1986 by Antonio Swad and Bernadette Fiaschetti. Swad sold Pizza Patrón in 2016 to Charles Loflin, the new CEO. It was formerly headquartered in Dallas. Pizza Patrón operates locations in Arizona, California, Illinois, and Texas. The chain primarily opens locations in neighborhoods with a high proportion of Latino residents. In addition to the franchise's 100 locations across the southwest United States, 40 more are currently under development. Brand relaunch In 2018, Pizza Patron went through a total brand relaunch. With intents of appealing to a younger consumer base, Pizza Patron swayed towards a more modern and youthful look. The transition included several different segments including a logo change. The old ''Patron Man'' logo was revamped into a more simplified version, along with the overall color pallet change to teal/mandarin red. Aside from the visual changes the company underwent, the company’s overall mission statement also has remained the same since the start of the company. Pizza Patron was widely recognized as a Latin culture restaurant, relying heavily on the Latin consumer base. While the brand still celebrates its Latin roots, today Pizza Patron leans towards a much more inclusive “Flavor for All” motto. Logo and slogan The brands iconic logo features El Patrón wearing a fedora hat with his dashing mustache. As the Pizza Boss, El Patrón would have no other way. Since 1986 The Patrón Way has been about Real Fresh and Real Flavor, with a Latin Inspired twist on a classic pizza. Expansion, new menu items Pizza Patrón decided to expand its online horizons by further touching base with its online presence. With the company’s online ordering becoming more prevalent, an interlacing app was released at the end of March 2020. On March 23, 2020, Pizza Patron launched its first app ever. The app brings a whole new take to the Patron company. Along with mobile ordering now being available, “Patron Perks” a reward program that uses “Slice Points” offers customers rewards and deals following their visits and restaurants. On May 3, 2007, the company reported that sales in the first three months of 2007 were up 35% compared to sales during the first three months of 2006. The company attributed the strong growth in sales to publicity generated by news reports about the "Pizza for Pesos" campaign and said that its