personalities from a number of cities. The "Cruisin' 1961" disc featured Arnie Ginsburg. While the Cruisin' discs were re-enactments, they still gave listeners the opportunity to hear the way each of the major Top 40 DJs did their show; thus, the 1961 disc showcased how Arnie utilized his trademark sound effects, and also contained typical commercials, hit songs of that year, and Arnie's unique manner of chatting with the audience. A reference to Arnie Ginsburg is contained in the song "Fender Stratocaster" by Jonathan Richman (on his 1989 eponymous album). Richman includes Ginsburg in the litany of lyrical references to what the trademark guitar was "like": "Like Woo Woo Ginsberg at the juke box joint/ You hear the sound and you get the point." Later career While Arnie Ginsburg is best known from his days at WMEX, he also spent some time at other stations in Boston. In early 1967, when WRKO changed format to Top 40, the station's new management wanted to build the new radio station around a well-known local radio figure, and Ginsburg was their first choice. However, the plans were interrupted. Ginsburg was on the air for less than a month when his former boss, WMEX owner Maxwell (Mac) Richmond, served the station with a court injunction, enforcing a non-compete clause which stated that if Ginsburg left WMEX, he could not work on air at any other station for 18 months. The case made its way through the courts and finally, Ginsburg was ordered off the air. But although he could not be heard on the airwaves for a while, he was able to stay in the business with WRKO, which moved him into sales. Ginsburg also sold all the time slots for WRKO-FM. Later, in 1970, he went on to become the general manager of WBCN. This proved a very controversial move, as the staff was opposed to the idea of a former Top 40 personality serving as the manager of an album rock station—at that time, FM album rock prided itself on being the antithesis of AM Top 40. By 1972, Ginsburg was working on the AM side again, as the General Manager of WWEL. In 1973 he joined Boston's largest station, WBZ, producing and hosting a Saturday-night oldies show with all his familiar gimmicks: noisemakers, silly puns, and kidding with the newscasters and weathermen. In 1975, Ginsburg was hired by WMEX to do