policy of accepting pesos, originally scheduled to last only until the end of April, was being made permanent. Pizza por Favor On June 6, 2012, Pizza Patrón launched its "Pizza por Favor" promotion offering a free large pepperoni pizza to any customer who ordered in Spanish, by simply saying "Pizza Por Favor". The event sparked controversy and criticism from conservative groups. The Conservative Caucus, an organization that advocates for English as the official national language of the United States, criticized “Pizza Por Favor,” and on the day in May when the promotion was announced, Pizza Patrón's email servers were maliciously hacked into. The company received international news coverage and gave away 80,000 pizzas during the one-day promotion, including 50,000 during the three-hour window it advertised plus another 30,000 in coupons for free pizzas that were given to people still waiting in line after supplies ran out and business hours had ended. See also List of pizza chains of the United States References External links Companies based in Dallas Economy of the Southeastern United States Economy of the Southwestern United States Regional restaurant chains in the United States Pizza chains of the United States 1986 establishments in Texas Restaurants established in 1986 American companies established in 1986