Worldwide, LLC. He led GOOD's transition from a publishing company to a diversified media company. Its products include the website GOOD.is and GOOD Magazine. As CEO, Greenblatt pushed a number of innovations at the company, including the launch of the GOOD Sheet, a broadsheet product distributed exclusively at Starbucks, and a name-your-own-pricing scheme that the company ran as an experiment. It is not clear whether this strategy was successful. Greenblatt said in 2008 that the broadsheets were intended to be ideologically neutral. Impact Economy Initiative Greenblatt founded the Impact Economy Initiative at the Aspen Institute to help policy makers create an enabling environment for the emerging market of social enterprise and impact investing. The Initiative worked with thought leaders across impact sectors, including co-convening the Impact Economy Summit at the White House in October 2011. Other ventures Greenblatt served as an operating partner at Satori Capital, a private equity firm focused on conscious capitalism, and was an active angel investor. He also served as a member of the faculty at the UCLA Anderson School of Management, where he developed and taught its coursework on social entrepreneurship. Greenblatt was named CEO of the Anti-Defamation League in 2014. Obama administration In the fall of 2011, Greenblatt was appointed to serve as Special Assistant to the President for President Obama and Director of the Office of Social Innovation and Civic Participation (SICP) in the United States Domestic Policy Council. As Director, he led the Office's efforts to utilize human capital and financial capital to bring attention to community solutions. The Office focused on issues such as national service, civic engagement, impact investing, and social enterprise. In his role as Director of SICP, Greenblatt took an active role in supporting AmeriCorps, supporting social entrepreneurs, and working with the G8 taskforce to support social impact investment. Greenblatt was involved in a number of administration priorities, including preventing gun violence and #GivingTuesday. Greenblatt left the administration in 2014 and was succeeded by David Wilkinson. "Real Facebook Oversight Board" On 30 September 2020, Greenblatt was named as one of the 25 members of the "Real Facebook Oversight Board", a group of academics, researchers and civil rights leaders created to counter the existing Facebook Oversight Board, an independent monitoring group over Facebook which they view as insufficient. Personal life Greenblatt is the grandson of a Holocaust survivor. He is married to Marjan Keypour Greenblatt, an Iranian Jewish political