is not specified in the Directive. This interpretive clause is present to ensure that new and innovative toys are safe before being placed on the market. The EN71 Toy Safety Standard has been harmonised by the EC as the default standard which toys must meet. If a toy is found to be unsafe (by breaching one of the specified standards, or by a manifest risk of injury not specified in standards) then the producer (the manufacturer, or the first importer into the EU of the product unit in question) is held to be guilty of an offence under the Toys (Safety) Regulations (or equivalent EU state law). The principle of due diligence (whereby the producer argues that all reasonable steps were taken to ensure the safety of the consumer with regards to the toy) may be used (in the UK) by the producer to avoid prosecution, fines and possible imprisonment. The unsafe toy is withdrawn from the EU market, with all member states' authorities being notified by means of the RAPEX alert system. The new Toy Safety Directive 2009/48/EC (TSD) requires a series of safety assessments, including the Chemical Safety Assessment (CSA). If the non-chemical requirements were already enforced in July 2011, the chemical requirements are to be enforced first on 20 July 2013. In 2009, the European Union adopted the new Toy Safety Directive 2009/48/EC (TSD). The Comité Européen de Normalisation or CEN wrote these standards in order for them to be harmonized under the Toy Safety Directive. Official EU Guidance on the interpretation of the Toy Safety Directive 2009/48/EC exists and although non-binding, it has been agreed by a majority of EU Member States. Chinese regulations China's toy industry has been regulated since early 2007 by the expansion of the nation's compulsory certification system to include toy products. Regulations require a manufacturers to apply for China Compulsory Certification (CCC) from the nation's Certification and Accreditation Administration (CNCA). From 1 March, toy producers in China have been able to apply to three certification agencies nominated by the CNCA to certify their products. Toys are subject to inspection and certification review. Since 1 June 2007, no toy products without CCCs has been be allowed to leave factories, be sold or be imported into China. It is hoped this measure will mitigate the increasing international pressure on environmental protection, as well as further expand the nation's toy export market. This increase