sent to the year 2007 to warn the American people of the impending dystopian future and to prevent it from ever forming in the first place. The Year Zero game consisted of an expansive series of websites, phone numbers, e-mails, videos, MP3s, murals, and other media that expanded upon the fictional storyline of the album. Each new piece of media contained various hints and clues to discover the next, relying on fan participation to discover each new facet of the expanding game. Rolling Stone described the fan involvement in this promotion as the "marketing team's dream". Reznor, however, argued that "marketing" was an inaccurate description of the game, and that it was "not some kind of gimmick to get you to buy a recordit is the art form". Part of this promotional campaign involved USB drives that were left in concert venues for fans to find during Nine Inch Nails' 2007 European tour. During a concert in Lisbon, Portugal, a USB flash drive was found in a bathroom stall containing a high-quality MP3 of the track "My Violent Heart", a song from the then-unreleased album. Another USB drive was found at a concert in Barcelona, Spain, containing the track "Me, I'm Not". Messages found on the drives and tour clothing led to additional websites and images from the game, and the early release of several unheard songs from the album. Following the discovery of the USB drives, the high-quality audio files quickly circulated the internet. Owners of websites hosting the files soon received cease and desist orders from the Recording Industry Association of America, despite Interscope having sanctioned the viral campaign and the early release of the tracks. Reznor told The Guardian: On February 22, 2007 a teaser trailer was released through the official Year Zero website. It featured a quick glimpse of a blue road sign that said "I AM TRYING TO BELIEVE", as well as a distorted glimpse of "The Presence" from the album cover. One frame in the teaser led fans to a URL containing the complete album cover. In March, the multitrack audio files of Year Zeros first single, "Survivalism", were released in GarageBand format for fan remixing. The multitrack files for "Capital G", "My Violent Heart" and "Me, I'm Not" were released the following month, and files for "The Beginning of the End", "Vessel" and "God Given" were released on the month after that. In