said it was "currently in a holding state" and explained, "We [Reznor and Sheridan] didn't find the right match with a writer, and really have been avoiding doing what we should have done from the beginning: write it ourselves. [...] This project means a lot to me and will see the light of day in one form or another." In 2017, during an interview promoting new Nine Inch Nails EP Add Violence, Reznor said that "They got so far as hiring a writer for it, but then it fell to shit because we never had the right writer. I should have just done it [myself]." Critical reception Year Zero received generally favorable reviews from music critics, with an average rating of 76% based on 28 reviews on review aggregator Metacritic. Robert Christgau described Year Zero as Reznor's "most songful album", while Thomas Inskeep of Stylus magazine praised it as "one of the most forward-thinking 'rock' albums to come down the pike in some time". Rob Sheffield of Rolling Stone called the album Reznor's "strongest, weirdest and most complex record since The Downward Spiral", and concluded that "he's got his bravado back." Rolling Stone ranked it at number 21 on its "Top 50 Albums of 2007" list. Several reviewers also commented on the accompanying alternate reality game. Ann Powers of the Los Angeles Times, praised the album and game concept as "a total marriage of the pop and gamer aesthetics that unlocks the rusty cages of the music industry and solves some key problems facing rock music as its cultural dominance dissolves into dust." In relation to the declining music industry, Joseph Jaffe of Brandweek commented that such "mysterious marketing measures [...] are what's desperately needed to gain attention in this uncertain era of distribution dilemmas and sagging sales", also commending acts such as Nine Inch Nails and Radiohead for being "more innovative than marketers". Entertainment Weekly gave the album a B+, comparing it to The X-Files and calling it "A sci-fi concept album whose end-of-days, paranoia-drenched storyline has been disseminated via the Internet". It also stated: "Amid its carefully calibrated sonic assaults, Year Zero has a number of tracks that will stop you in yours. Sometimes, it's a matter of dropping the volume [...] Even his use of electronics has shifted to a new level [...] Is the truth in here? Dunno, but Reznor's claim that 'I got my violence