the BBC as Memory of the Camps. In documenting the camps, Hitchcock suggested the cameramen use the longest takes possible, to show that what the camera was filming was real; this initiated Hitchcock's own involvement in long, uncut takes, which became the raison d'être of Sidney Bernstein and Hitchcock's first co-production, the experimental Rope, starring James Stewart. Film producer and lobbyist In 1945–46, Bernstein formed Transatlantic Pictures in partnership with Alfred Hitchcock in preparation for the end of Hitchcock's contract with David O. Selznick in 1947. Bernstein was an uncredited producer on two of Hitchcock's films, Rope (1948), filmed in Hollywood, and Under Capricorn (1949) filmed at MGM-British in Borehamwood, near London. Hitchcock's Stage Fright (1950) started out as a Transatlantic production, but became a Warner Brothers production after the failure of Under Capricorn. In 1954, Bernstein and Hitchcock dissolved their partnership, after one final attempt to produce The Bramble Bush, based on the 1948 novel by David Duncan. (See entry for unproduced Hitchcock Projects.) Beginning in 1948, Bernstein lobbied the government to give the cinema industry the right to produce and transmit television programmes, not to individual homes, as the BBC did, but to audiences gathered in cinemas and theatres. Granada Television In 1954, Bernstein won a franchise licence to broadcast commercial television to the north of England including key urban areas such as Manchester, Liverpool, Leeds and Sheffield. Bernstein wanted the north of England as this would not have any detrimental effect on viewers at his theatres, which were predominantly based in the south of England. Furthermore, he strongly believed the north of England had a cultural heart that had potential to be cultivated, which would translate itself into good television. To achieve his aim, Bernstein ordered the building of the United Kingdom's first completed purpose-built television studios (BBC Television Centre began construction several years earlier, but was only opened in 1960, four years after Granada's). Construction of Granada Studios began in 1954. At Bernstein's behest, the studios featured a purely decorative white, lattice tower in the form of a transmitter tower to give the studios an embellished and professional appearance. Paintings from Bernstein's art collection and portraits of Edward R. Murrow and showman P. T. Barnum adorned the interior of the studios to inspire creativity among Granada employees. Bernstein's instincts proved to be sound. Despite objections to a commercial franchise being awarded to a company with overtly