those call letters were already claimed by another radio station, so 93.7 returned to KCHV-FM. KCHV-FM achieved some of its biggest success under Operations Manager Bill Todd from 1989 to 1991. Todd, who had worked at such stations as WIBG, Philadelphia; WRKO, Boston; KHJ, and KMET, Los Angeles; built up KCHV-FM into a major album rock station in Southern California. Russell J. and Cyrene Jagger hosted mornings, Jim King in middays, John O. in afternoons with nights handled by Jimi "The Hitman" Hurley, Shawn The Trogg and Mitch Michaels (Jim Black). Other notable contributors of the time were Rhonda Todd (Music Director), Bobby Blue, Don James, DJ Martin, Satch Miata, Angela Nixs, Michael Parks, Brian Ross, Shana, Guy Smith, Igor Smith, Jackson T, Jill West, Christy Wild, and Kate Willis. Switch to KCLB-FM In 1991, Bill Todd departed and the station switched its call letters to KCLB-FM. In the mid- and late-1990s, KCLB called itself "The Valley's Best Rock." Its program director was J.J. Jeffries; he was replaced by music director Ron Stryker, who guided the station the top of the Coachella Valley ratings. Disc jockeys during this time included Jeffries and Stryker, Katie Brock, John O, Tony Montana, Jon Pergl, Bill Royal, Christian Stiehler, Steve Santogrossi ("The Night Manager") and Liz West. Between 2003 and 2005 former Anchorage personality Rick Sparks worked with Operations Manager Gary DeMaroney and consultant Greg Ausham to give the station a more modern sound. Sparks was moved to the radio group's flailing Eagle station in an attempt to fix its shortcomings but Rick soon left broadcasting due to the toxic & unreliable nature of the group's operations. Antdog (also PD of rhythmic contemporary 92.7 KKUU) took over as KCLB-FM's Program Director in 2005 and gave the station a harder edge with antiquated hair metal which performed very poorly with the Palm Springs/Coachella valley listening audience. In June 1994, KCLB-FM aired a one-hour comedy segment titled "Men Are Scum." Female callers described men in humorous yet controversial ways and the segment made national headlines. In 1998, KCLB-FM and AM 970 were bought by Morris Communications for $7 million. The AM station switched to a Spanish Contemporary format, taking the call letters KCLB. Several years later, it moved to an English-language News/Talk format as KNWZ. In 2014, Alpha Media, based in Portland, Oregon, acquired a number of Palm Springs-area radio stations, including KCLB-FM and KNWZ, as