Tycoon is a British reality television show, based on the existing Peter Jones/Simon Cowell production American Inventor, which began on 19 June 2007 at 9.00pm. It was fronted by Peter Jones, who searched for entrepreneurs with ideas that he helped turn into profit-making companies. The winner is chosen by the public. The entrepreneurs compete for support from Jones and the other companies' profits. The series also included a viewers' competition in which 25% of the winning company's shares were divided between 2,000 viewers. After two weeks Tycoon was pulled from its slot at 9pm on Tuesday night due to disappointing ratings. After missing a week, the series returned on Monday 9 July at 10pm, cut from one hour to 30 minutes and reduced from six episodes to five. The final of Tycoon took place on Monday 23 July on ITV, with Kate Thornton as host. Iain Morgan was announced the winner of the series. Entrepreneurs and their products Ages are as of 2007. Iain Morgan (29), from Portsmouth WINNER: Importing and selling new radio controlled toy helicopters under the business name Bladez Toyz. Morgan was the first of the contestants to successfully bid for additional investment from Jones, having impressed him with his pre-orders for the toys which are manufactured in China. Cathy Caudwell-Todd (46) and Helen James (44), from Yorkshire SECOND PLACE: A gardening products company initially called Girlie Gardeners and aimed at women. However, inspired by Jones, they changed their name to "Sod" and began to sell sweatshirts branded with the Sod logo. They were the early front-runners in the competition, turning a profit within the first two weeks. Justin Chieffo (36), from Worcester THIRD PLACE: An environmentally friendly portable carrier bag dispenser. He was hampered by a lack of confidence in pitching his product. Lauren Pope (23), from Torquay FOURTH PLACE: "Hair Rehab" 100% Human Hair Extension. Lauren's hair extensions would simply clip in and out. She made a strong start, developing a prototype which impressed Jones, but failed to secure funding for a trip to China to source suitable hair for use in the product. Elizabeth Hackford (35), from London CLOSED DOWN WEEK 3: A natural alcoholic fruit drink for women called Take2. The drink would be made with natural fruit juices and vodka and have an alcoholic content of 4%. Coming into a highly competitive market, the product's branding was seen as particularly important, but