SchoolofRock.com in 2001, first archived 24 May 2002. In 2002, a crew from the Viacom television channel VH1 filmed for four days at the Philadelphia location for a proposed reality television series. After the shoot, the producers stopped returning Green's phone calls. In January 2003, filmmakers Don Argott and Sheena M. Joyce attended a concert by the students, and decided to make a documentary about the school five minutes after the concert started. They met with Green the next day and began shooting video one day later, intending to follow an entire school year. Midway through the nine months of shooting what became Rock School, they learned that the Viacom movie studio Paramount would be releasing a fictional film to be called School of Rock featuring Jack Black as Dewey Finn, a would-be rock star teaching children to play rock music. Many critics claimed that Black's characterization was based on Green's man-child persona though screenwriter Mike White claimed that he had "...never heard of Paul Green before". Green preferred the documentary, saying it "...opened a lot of other doors, corporate partnerships, and given us access to the rock stars that we play with. It was like Jack Black was the nationwide commercial for us and our movie was the industry cred." He considered a lawsuit, but decided against it, reasoning that the School benefited from the film saying "I considered suing, but what are you going to do? It's better, in a karmic sense, to just reap the rewards." In 2002, Green had more than 100 students, and in order to maintain an acceptable student to teacher ratio, opened an additional location in Downingtown, Pennsylvania. Expansion continued in counties around Philadelphia, then into southern New Jersey and Delaware. Green's dentist, Dr. Joseph Roberts, became chairman of the Board of the School and provided funding to expand to San Francisco, New York City, Austin and Salt Lake City. Green was bought out in 2009 by investor Sterling Partners and the management team he had brought in, headed by former Clear Channel executive Matt Ross. Ross remained CEO until 2010, managing the company's expansion and private equity acquisition, when he was replaced as CEO by former McDonald's Ventures executive Chris Catalano, who had previously led the expansion their Chipotle and Redbox businesses. The name was shortened to School of Rock. In January 2012, the headquarters relocated from New Jersey to the Chicago