Jonathan Greenblatt (born November 21, 1970) is an American entrepreneur, corporate executive, and the sixth National Director and CEO of the Anti-Defamation League (ADL). Prior to heading the ADL, Greenblatt served in the White House as Special Assistant to Barack Obama and Director of the Office of Social Innovation and Civic Participation. Early life and education Greenblatt was born on November 21, 1970, in Trumbull, Connecticut, to a Conservative Jewish family. He graduated from Tufts University in 1992, earning a Bachelor of Arts. After college, Greenblatt worked on Bill Clinton's successful presidential campaign in 1992 in Little Rock, Arkansas. He went on to join the administration as an aide in the Clinton White House and later the United States Department of Commerce, where he developed international economic policy with a focus on emerging markets and post-conflict economies. Greenblatt also holds a Masters in Business Administration from the Kellogg School of Management at Northwestern University. Career Ethos Water In 2002, Greenblatt and his business school roommate, Peter Thum, founded Ethos Water, a premium bottled water social enterprise. The company sought to help children around the world get access to free water by donating a portion of their profits to finance water programs in developing countries. In 2005, Starbucks acquired the company for $8 million. Following the acquisition, Greenblatt served as Starbucks Vice President of Global Consumer Products, scaling Ethos across the United States. Greenblatt also co-founded Ethos International, and served on the board of directors of the Starbucks Foundation, where he developed Ethos' global investment strategy that has invested millions of dollars to bring clean water to communities in need around the world, including Bangladesh, the Democratic Republic of Congo, Ethiopia, Honduras, India, and Kenya. All for Good Greenblatt also founded All for Good (AFG), the open source platform developed to enable more Americans to serve. AFG is the largest aggregation of volunteer opportunities on the Web, and is supported by a coalition of leading companies, non-profits, and government agencies, all of whom shared a vision of using open data to increase the number of Americans that participate in service and volunteerism. Craig Newmark, the founder of Craigslist, helped to sponsor the organization, and the open-source code was utilized by [serve.gov]. In 2011, AFG was acquired by the Points of Light Institute in a strategic partnership designed to help the organization scale. Good Worldwide Greenblatt was formerly the CEO of GOOD