logic research: Conferences In 2005, an international group of academics led by David Ballantyne met to discuss these issues at The Otago Forum (2005, 2008, 2011), with special issues of major marketing journals emerging, as a consequence. Other international interest emerged that broadened to include service management and service science. This broadened interest is reflected in the Naples Forum on Service (2009, 2011, 2013 and 2015) that has a special focus on service systems and networks, service science and service-dominant logic. Lusch and Vargo, established the Forum on Markets and Marketing (FMM) to: (1) explore foundational and theoretical issues related to marketing, including the understanding of markets and marketing systems and (2) further the development of S-D logic. FMM has been held in 2008 at the University of New South Wales, in 2010 at Cambridge University, in 2012 at the University of Auckland, in 2014 at the CTF Service Research Center Karlstad University, Sweden and in 2016 in Venice by Warwick Manufacturing Group, University of Warwick. It is common as well for major academic conferences in marketing and service research to have special sessions and/or invitations around S-D logic. S-D Logic Award To recognize the contributions of individuals that have worked to advance the theory and practice of S-D Logic, Robert Lusch and Stephen Vargo established the S-D Logic Award. Recipients have included Evert Gummesson: Evert Gummesson, Emeritus Professor, Stockholm University (2011 recipient), Jim Spohrer: Jim Spohrer, Innovation Champion & Director, IBM (2013 recipient), Irene Ng, Professor of Marketing and Service Systems, University of Warwick. See also Dominant logic Notes References Abela, A. V., and Murphy, P. E. (2008). Marketing with integrity: ethics and the service-dominant logic for marketing. Journal of the Academy of Marketing Science, 36(1), 39–53. Akaka, M. A., Vargo, S. L., and Lusch, R. F. (2013). The Complexity of Context: A Service Ecosystems Approach for International Marketing. Journal of International Marketing, 21(4), 1-20. doi:doi:10.1509/jim.13.0032 Alter, S. (2010). Viewing systems as services: a fresh approach in the IS field. Communications of the association for information systems, 26(1), 196–224. Arnould, E. J. (2007). Service-dominant logic and consumer culture theory: Natural allies in an emerging paradigm. In R. Belk, W. and J. Sherry Jr, F. (Eds.), Research in Consumer Behavior: Consumer Culture Theory (Vol. 11, pp. 57–78). Oxford, UK: JAI Press, Elsevier. Ballantyne, D., and Aitken, R. (2007). Branding in B2B markets: insights from the service-dominant logic of marketing. Journal