he and Matthew Singer set off on a tour for a greater part of the year, traveling across the United States from Broadway and 42nd Street to the Truckee woodlands, California, promoting, in a semi-official capacity, the firm's sub-franchising plan. Returned to San Francisco he was employed on lettering by the advertising agency H.K. McCann Company, taught design and lettering at the California School of Arts and Crafts for Frederick Meyer in 1921–1922, produced book illustrations and designs for the San Francisco publishers Edwin and Robert Grabhorn, the Grabhorn Press, established in 1920, then, for some five weeks, was an art director for Charles Corbett Ronalds, who'd established Ronalds Press and Advertising Agency Limited in Montreal, Canada, in 1918–19. Sinel moved on to New York City in about 1923, where he started his own industrial design company. In 1936, he returned to the San Francisco Bay Area where he taught industrial design at the Rudolph Schaeffer School of Design. Sinel claimed to have designed everything from "ads to andirons and automobiles, from beer bottles to book covers, from hammers to hearing aids, from labels and letterheads to packages and pickle jars, from textiles and telephone books to toasters, typewriters and trucks." Although he is perhaps best remembered for his designs of industrial scales, typewriters, and calculators, he also designed trademarks for businesses such as the Art Institute of Chicago, created book jackets for Doubleday, Knopf, and Random House, and for many years designed publications for Mills College. He taught design in a number of schools in the United States, and in 1955 became one of the fourteen founders of the American Society of Industrial Designers (which later merged with other organizations to form the Industrial Designers Society of America). Sinel is sometimes said to have coined the term "industrial design" around the 1920s in the USA, though he first applied it there in relation to his professional work in 1919. Sinel denied the paternity of this term in an interview in 1969. "... that's the same time [1920] that I was injecting myself into the industrial design field, of which it's claimed (and I'm in several of the books where they claim) that I was the first one, and they even say that I invented the name. I'm sure I didn't do that. I don't know where it originated and I don't know where I got hold of it." The