practical." Kristina Lyne from the show's art department thus designed several stick-on decals that emulated the look of real tattoos. These faux tattoos were printed off by a production company called Real Creations and later augmented with makeup courtesy of series makeup artist Laverne Basham. The Bettie tattoo itself was inspired by the unique designs of the San Francisco tattoo artist "Brooklyn Joe" Lieber. Reception "Never Again" was originally broadcast in the United States on the Fox network on February 2, 1997, and was first broadcast in the United Kingdom on BBC One on December 3, 1997. This episode earned a Nielsen rating of 13, with a 19 share, meaning that roughly 13 percent of all television-equipped households, and 19 percent of households watching television, were tuned in to the episode. It was viewed by 21.36 million viewers. The episode received mostly positive reviews from television critics. Zack Handlen from The A.V. Club was positive towards the episode and gave it an A. He applauded the fact that it "lets Scully be flawed" and allowed her to be "far more human" than usual on the show. Handlen concluded that the episode was a success because it illustrated "the way our need to connect with others makes us vulnerable". He was, however, critical of Mulder's actions in the episode, calling him a "spoiled ass" and noted that there was a "little boy ignored feel to his dialogue at the end". Meghan Deans from Tor.com wrote positively of the episode and noted that "[i]t is fortunate, I think, that the Super Bowl forced the change in sequence." She argued that, had "Leonard Betts" not aired before "Never Again", the audience would have been forced to "read her actions as reactions to Mulder and Mulder alone" rather than against the fact that she has cancer. Paula Vitaris from Cinefantastique gave the episode a positive review and awarded it three stars out of four. She called Scully's unhappiness with her situation "understandable" and positively critiqued Gillian Anderson, calling her performance "wonderful". Vitaris, however, was critical of the "Leonard Betts"/"Never Again" switch, writing that "nothing in this episode points to fear of cancer as Scully's motivation". She concluded, however, that "['Never Again'] is a fascinating look at a whole new side of [Scully]." Not all reviews were glowing. Robert Shearman and Lars Pearson, in their book Wanting to Believe: A Critical Guide to The X-Files,