must consider the nature of their expectations." Cook finds, then, "a cultural power in the counter casting." Cultural integration Snoop effect In 1990, rappers MC Lyte as well as Queen Latifah, both icons and female, discredited gripes about misogyny in rap. Lyte, 19, rejecting protest at the word bitch, advised women to just end their own fandom of rappers like Too Short and N.W.A. Latifah, 20, traced allegedly sexist lyrics to real types of women. Yet on N.W.A.'s final or May 1991 album, in the song "One Less Bitch," mostly a Dr. Dre rap, Eazy-E says, in part, "a fool is one who believes that all women are ladies. A nigga's one who believes that all ladies are bitches. And all bitches are created equal." "To me, all bitches ain't shit!" The Source chief editor Kim Osario recalls, "Once Snoop said, 'Bitches ain't shit,' it was a wrap for us." Vibe's debut issue, September 1993, has Snoop in its cover story reasoning that his debut "Deep Cover" evaded what scandal beset Ice T's "Cop Killer" by his own hook's using a police code for homicide, 1-8-7. As to his infamous hook, interviewer Kevin Powell "cornered" him about bitch meaning "women" or, allegedly, "black women." Snoop reportedly answered, "It’s just a word, you know, that you grew up with. It's some shit that’s hard to shake." Ice T, later discussing Snoop, likened ghetto idiom's bitch to nigga, disputed the gravity that outsiders impute to ho, and posed, "All men are dogs. How many times have you heard women say that?" "Bitches Ain't Shit" may be some fallout from that slur. Dre's carefully crafted "G"—a sociable street gangsta ever at leisure until violent on threats to his comforts and privileges—spawned untold copycatting. And the "Bitches Ain't Shit" track—"the final wisdom Dr. Dre left us on The Chronic"—lays bare the basic values of the aura. This was refined in Snoop's breakthrough, early rap brand, intoxicated on alcohol and marijuana, mellow and debonair, but, while loyal to the homies, guntoting and misogynistic. Amid the rap genre's snowballing corporate consolidation underway, Snoop's persona fed rap's massive commercialization, like his endorsements of St. Ides malt liquor and Tanqueray gin, in the 1990s. Traditional R&B rapidly diminished. In 1999, rap magazine Ego Trip named "16 Memorable Misogynist Rap Music Moments." They date to 1985: the pioneer, Too Short, still at #3, "The Bitch Sucks Dick." Ahead of