match any promotions the restaurant may be running. The original "Kids' Club" advertising featured a small, animated King character named The Burger King, who would travel on a modified chopper with a throne as the seat, visit a Burger King store and present the children with small gifts. The tag line was "Burger King: Where kids are King!" The "Marvellous Magical Burger King" In 1976, the original animated Burger King (portrayed by Dick Gjonola) - A bearded king that ruled the Burger King Kingdom. The King was replaced by the "Marvellous Magical Burger King," a red-bearded, Tudor-era king, played by Fred Barton, who ruled the Burger King Kingdom and performed magic tricks that were mostly sleight-of-hand, but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food. The Burger King kingdom Introduced in 1976, the Burger King Kingdom was Burger King's answer to McDonaldland, the setting for characters created in the commercials made by Burger King's rival McDonald's during the mid-1970s. By 1989, the Burger King Kingdom characters were phased out in favor of the BK Kids Club Gang. Starting in 2003, the Burger King began to be reused in Burger King ads, albeit as a man in a mask and King costume, rather than a full live-action portrayal. Besides the Burger King, other Burger King Kingdom characters included: The Burger Thing (voiced by Frank Welker) - A large hamburger puppet designed to look like a 3-D painting. Sir Shake-A-Lot (played by Bob Lydiard) - A knight that wears armour made of BK Cups and has a craving for milkshakes. Sir Shake-a-lot always shivers because he drinks milkshakes so much he is always cold. Sir Shake-A-Lot's voice can be heard in the 2006 Burger King video game Sneak King commenting, "The King! He's so sneaky!" The Wizard of Fries (voiced by Tress MacNeille) - A robot powered by the French fries in its glass dome head. It can "multi-fry" where it takes a single French fry and duplicates it endlessly. The Duke of Doubt (portrayed by James Harder) - A duke who is the Burger King's nemesis who constantly doubted the King's magic, and who constantly tried to prove that the King's magic was not real; he always failed, and each commercial that featured him ended with the tag-line, "No doubt about it, Duke.". This campaign paralleled McDonald's McDonaldland children's commercials, which featured