and "sarcastically predicted that it would soon be possible 'for a showman to tell his patrons that they are seeing a second-feature film unconsciously, at the same time they are seeing the top feature consciously.'" Afraid of the supposed power of subliminals, the NAB amended its Television Code to prohibit TV stations from using "subliminal projection" in the advertisements they broadcast. Breaking the prohibition meant that the station might lose its NAB "Seal of Good Practice." The three television networks – ABC, CBS, and NBC – followed suit, banning the use of sublminals in advertising shown on their affiliated stations. However, no action was taken by any US governmental agency or by Congress, so that "To the present day there is no law [in the US] dealing with the issue of subliminally presented material" in advertising or programming on radio, television, or in film. In the UK, though, the use of subliminal imaging "as a persuasive technique" was banned "from 1962 onward (...) because of the effect of this mental-imprint on young children's minds." Distribution My World Dies Screaming was distributed to theatres in the US by Howco Productions and in the UK by Eros Films. As Terror in the Haunted House, the film was syndicated to TV stations in the US in February 1962 as part of Allied Artist's "Sci-Fi for the 60s" package of 22 films. Release My World Dies Screaming was released theatrically in the United States on a double bill with Lost, Lonely and Vicious in 1958. However, according to the AFI. it did not have its "official" premiere until 1961 in Los Angeles, by which time it had already been re-titled Terror in the Haunted House. The movie also played on an American International Pictures double bill in May 1961 with Hammer Film Productions 1960 release The Two Faces of Dr. Jekyll (aka Jekyll's Inferno aka House of Fright), "but that didn't last long" and the film was withdrawn from further theatrical showings. A X-certificate was issued for the film by the BBFC on 16 February 1959, which prevented it from being shown in the UK to theatre audience members under age 16. However, My World Dies Screaming only "made it onto the British circuits in late 1961. playing second feature to the King Brothers' monster movie Gorgo (1961)." The Encyclopedia of Horror Movies also states a UK release date of 1961. In 2001, Rhino