Prize in Economic Sciences. Ariely taught at MIT between 1998 and 2008, where he was formerly the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management and at the MIT Media Lab. In 2008, Ariely returned to Duke University as James B. Duke Professor of Psychology and Behavioral Economics. Ariely's laboratory at Duke University, the Center for Advanced Hindsight, pursues research in subjects like the psychology of money, decision making by physicians and patients, cheating, and social justice. Business activities In 2010, Ariely co-founded BEworks, a management consulting firm dedicated to applying behavioral science to business and policy challenges. BEworks was acquired by kyu Collective in January 2017. In 2012, he co-founded, with Yuval Shoham and Jacob Bank, Timeful, a technology company aiming to help people manage their time. Timeful was acquired by Google in 2015. In 2013, he co-founded, with Doron Marco and Ayelet Carasso, Genie, a kitchen appliance designed to cook personalized healthy dishes in about a minute. In 2015, Ariely was named chief behavioral economist for Qapital. Ariely, who has also invested in the company, uses his access to the app's platform and database to assist him in independent research on consumer saving and spending behavior. In turn, Qapital can access Ariely's research to test technologies and ideas for use in the app. In 2016, Ariely was named Chief Behavioral Officer for Lemonade, an insurance company, to integrate aspects of behavioral economics into Lemonade's insurance model and help them align incentives between the insurer and insured. In 2017, he co-founded, with Nati Lavi, Shapa, a health monitoring and encouraging company. In 2018, he co-founded the company Kayma, which uses behavioral economics and original research methods. The company works on projects for the Israeli government's Ministry of Finance. Accusations of data fraud and academic misconduct In 2010, Ariely told NPR in an interview that data from Delta Dental, an insurance provider, showed that dentists frequently (with a probability of "about 50 percent") misdiagnosed cavities when analyzing X-rays, and speculated that this might happen so that dentists could charge more money. A Delta Dental spokesperson later stated that they do not collect data that could support such a conclusion. In July 2021, the journal Psychological Science issued an Expression of Concern regarding a 2004 paper by James Heyman and Dan Ariely, "prompted by some uncertainty regarding the values of statistical tests reported in the article