sticker sets that featured scenes and characters from Star Wars. The promotional glasses have become collectors' items. The Star Wars tie-in continued with the remainder of the first Star Wars trilogy and the DVD release of both trilogies. During the 1984 television premiere of Star Wars, Burger King commercials were featured prominently. 1980s–1990s In 1982, Burger King's television advertising campaign featured Sarah Michelle Gellar, then aged 4. In the advertisements, Gellar said that McDonald's burgers were 20% smaller than Burger King's. It was arguably the first attack on a food chain by a competitor. The campaign was controversial because prior to it, fast food advertisements only made vague allusions to the competition and never mentioned the name. McDonald's sued and the suit was settled the following year on undisclosed terms. In November 1985, Burger King spent $40 million on the Where's Herb? advertising campaign. The campaign's premise was that Herb was the only man in America who had never eaten a Whopper. Customers recognizing Herb in any store would win US$5,000. The advertisements did not reveal Herb's appearance until the company's Super Bowl XX commercial, where Herb was revealed to be a bespectacled man in an ill-fitting suit. Herb toured stores across the country, appeared on The Today Show, and served as a guest timekeeper during WrestleMania 2. The campaign had little impact on sales and was quickly dropped. According to Advertising Age magazine, the Herb campaign was the "most elaborate advertising flop of the decade." Burger King's other 1980s advertising campaigns, such as "This is a Burger King town", "Fast food for fast times", and "We do it like you'd do it" were barely more successful. In the early 1990s, Burger King advertised its new dinner offering – dinner baskets and table service – with the "BK Tee Vee" (or "BKTV") campaign, which used the taglines "BK Tee Vee... I Love this Place!" and "Your Way Right Away!", and featured Dan Cortese as "Dan: The Whopper Man." Burger King's lack of a successful advertising campaign continued during the 1980s and 1990s. 2000s–2010s In September 2002, Burger King introduced its 99¢ Value Menu in response to Wendy's 99¢ Value Menu. The advertisements featured the comedian Adam Carolla as the voice of BK's drive thru. The menu was later renamed the BK Value Menu with prices starting at US$1. Shortly after the acquisition of Burger King by TPG Capital in 2002,