to programming of mainly local origin, and has also dropped its former "Lite Hits" slogan, now IDing as simply "My 104~3". With the change to My 104-3 on April 19, 2011, the station added more 1970s and 1980s classic hits to its music mix, and is now more of an adult hits station than its former adult contemporary sound. Station Sale Latitude Media purchased WCZY and AM sister station WMMI in 2013 for $779,000. The format offerings remain the same. Sports programming In addition to standard music programming, WCZY-FM and its sister station WMMI-AM broadcast local high school football, basketball and playoff baseball in the Mid-Michigan area with play-by-play from Chris Spachman. The two stations cover Mount Pleasant, Mount Pleasant Sacred Heart, Beal City, and Clare High School athletic events, including a variety of events including football, as well as both boys and girls basketball, and baseball. Local concerts, events, and other programming WCZY host several yearly events around mid-Michigan: Hometown Showdown - "This FREE talent show attracts hundreds at the Isabella County Fairgrounds and features the area's best talent!" Boo Bash - "Fun, exciting and SAFE indoor trick-or-treating! Held each October inside the ICE Arena & Morey Courts, so kids can show off their adorable costumes." Under the Big Top - "We teamed up with Mt Pleasant Parks & Rec and Chippewa River District library for a fun-filled day at Finch Fieldhouse on the campus of CMU." Previously, WCZY was closely associated with Clare Summerfest, the Farwell Lumberjack Festival, the Farwell Labor Day Festival, the Alma Highland Festival, the Shepherd Maple Syrup Festival and a host of other local community events in Isabella, Gratiot and Clare counties, often broadcasting from those locations. References Michiguide.com - WCZY-FM History Broadcasting & Cable Yearbook - 1990 Broadcasting & Cable Yearbook - 1995 Broadcasting & Cable Yearbook - 2000 Broadcasting & Cable Yearbook - 2005 Broadcasting & Cable Yearbook - 2010 FCC Application to sell WMMI and WCZY to Latitude Media External links Official Website CZY-FM Radio stations established in 1989