the company terminated its relationship with CP+B and in August 2011 Burger King announced that character would be retired as the primary mascot for the brand. The Subservient Chicken The Subservient Chicken was an advertising program starring a costume chicken character to promote Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami-based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group, the program featured a viral marketing website and multiple television ads. Agencies General market: 1958–68 – Hume, Smith and Mickelberry 1968–76 – BBDO 1976–87 – J. Walter Thompson 1987–89 – N.W. Ayer 1988 – Einsom-Freeman and August, Bishop and Meier 1989–94 – D'Arcy Masius Benton & Bowles (DMB&B), Saatchi & Saatchi 1994–2001 – Lowe, Lintas & Partners – General Market and Kids Club 2001–2002 – McCann-Erickson 2002–2003 – AMOEBA, Inc. September 2002 – Deutsch, Inc. for introduction of BK 99¢ Value Menu. 2003–2004 – Young & Rubicam, Inc. 2004–2011 – Crispin Porter & Bogusky 2011 – McGarryBowen African American market: 1983–present – UniWorld Group, Inc. Hispanic market: 1989–2009 – Bromley Communications 2009–present – LatinWorks Internet: 2001 – June 2008 – VML, Inc. July 2008 – 2011 – Crispin Porter + Bogusky Children's: 1989–1994: Saatchi & Saatchi Advertising 1994–2001: Lowe, Lintas & Partners 2001–2010: Campbell Mithun Present: Pitch, Inc. Logos Evolution of the Burger King logo The first Burger King logo used text and was introduced on 28 July 1953. The first graphical representation of the Burger King character occurred in the 1960s and is sometimes called the Sitting King logo, as the Burger King character is shown sitting atop a burger holding a beverage. Several versions were produced; the King is shown either sitting atop a hamburger or on an inverted trapezoid with the company name along the top and its motto Home of the Whopper below it. Some signs omitted the King and only had the trapezoid. This logo was used in various forms until 30 April 1969 when the Burger King "bun halves" logo made its debut on 1 May 1969, and has continued in use until the present. The logo resembles a hamburger; with two orange semi-circular "buns" surrounding the name. On 30 April 1994, BK updated the logo with a graphical tightening, replacing the "bulging" font with a smoother font with rounded edges. The "blue crescent" logo was designed by the New York-based Sterling Brands and