Playoffs. Argentina In 2017, to promote its flame-grilled burgers, Burger King offered a lifetime supply of free Whoppers to people with the last name "Parrilla." Parrilla translates as 'grill' and the company decided to connect with those who have been teased by their name, use their stories in an advertisement, and offer them the free burgers. The King The Burger King is a character created as the advertising mascot for the company that has been used in numerous television commercials and advertising programs. The character has undergone several iterations over the course of its company's history. The first iteration of the King was part of a Burger King sign at the first store in Miami, Florida in 1955. Later signs had the King shown sitting on a "burger throne" as well as atop the BK sign while holding a beverage. In the early 1970s Burger King started using a small, animated version of the King called Kurger Bing in its children's advertising where the animated Burger King was voiced by Allen Swift. By the late 70s, the original animated King was replaced by the "Marvelous Magical Burger King", a red-bearded, Tudor-era king who ruled the Burger King Kingdom and performed magic tricks that were mostly sleight-of-hand, but sometimes relied on camera tricks or involved his "Magic Ring" which could summon copious amounts of food. The children's ads featuring the King were phased out by the late 1980s in favor of the BK Kids Club Gang and other later programs. When Crispin Porter + Bogusky took over the advertising account of Burger King in 2003, They began devising a caricatured variation of the Burger King character from the Burger King Kingdom advertising campaign, now simply called "The King". During the use of CP+B's new version of the King, ads generated significant word of mouth for its new use of what various trade publications and Internet articles labeled "the Creepy King" persona, an appellation that BK came to favor and CP+B's used in its ads. The farcical nature of the program led to the King becoming an internet meme frequently portrayed as a fiend with monstrous intents, in addition to starring in three video games published by Burger King in late 2006. However, the use of the king failed to provide a consistent message regarding the company and its products. Upon the take over of Burger King by 3G Capital in 2010,