company created a new division, NaturalMotion Games, on 18 November 2010. In 2011, NaturalMotion Games released its first Free-To-Play title My Horse on iPhone and iPad. It has been downloaded over 11 million times. Its second F2P game, CSR Racing, reached number one in Top Grossing and Top Free App Store charts across the world. The game made over $12 million in its first month. In August 2012, NaturalMotion announced that it had acquired the studio, BossAlien, for an undisclosed sum. NaturalMotion's CEO Torsten Reil announced a new 'interactive toy' called Clumsy Ninja on stage during the Apple iPhone 5 announcement. It is the first mobile title to use the Euphoria animation engine. The game was originally announced for 'holiday season' 2012, however it was delayed by almost a year. It eventually appeared worldwide on the App Store on 21 November 2013. On release, Clumsy Ninja became the first Application to be promoted with a video trailer embedded in the Application Store. In October 2017, Zynga closed NaturalMotion's Oxford office. Games developed References External links NaturalMotion website British companies established in 2001 Video game companies established in 2001 Video game development companies Video game companies of the United Kingdom Companies associated with the University of Oxford Companies based in London 2001 establishments in England Zynga 2014 mergers and acquisitions British subsidiaries of foreign companies