that they were carried out. For example, Ariely claimed that data for his "Ten Commandments" study (Amir, Mazar, and Ariely, 2008) was collected at UCLA with the assistance of Professor Aimee Drolet. However, Drolet denies that she ran the study as the authors described. Books Ariely is the author of the books Dollars and Sense: How We Misthink Money and How to Spend Smarter, Predictably Irrational: The Hidden Forces That Shape Our Decisions, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home and The Honest Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves. He explains the impetus for his first book: When asked whether reading Predictably Irrational and understanding one's irrational behaviors could make a person's life worse (such as by defeating the benefits of a placebo), Ariely responded that there could be a short-term cost, but that there would also likely be long-term benefits, and that reading his book would not make a person worse off. Asked to describe The Upside of Irrationality, Ariely says, In 2008 Ariely, along with his co-authors, Rebecca Waber, Ziv Carmon and Baba Shiv, was awarded an Ig Nobel Prize in medicine for their research demonstrating that "high-priced fake medicine is more effective than low-priced fake medicine." Works Books Second edition in 2012 Irrationally Yours. Publisher Harper Collins Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals (illustrated by Matt R. Trower), Hill & Wang, 2019, p. 224, Articles Audio and video appearances How equal do we want the world to be? You'd be surprised (TED2015) Are we in control of our own decisions? (EG 2008) Our buggy moral code (TED2009) Beware conflicts of interest (TED2011) What makes us feel good about our work? (TEDxRiodelaPlata 2012) (Dis)Honesty: The Truth About Lies The Inventor: Out for Blood in Silicon Valley See also Cognitive bias Procrastination References External links BEworks.com 1967 births Living people Jewish American economists Economists from New York (state) Behavioral economists Israeli economists Israeli Jews Fuqua School of Business alumni Duke University faculty MIT Sloan School of Management faculty Tel Aviv University alumni University of North Carolina at Chapel Hill alumni Positive psychologists MIT Media Lab people 21st-century American economists 21st-century American Jews