the slogan "Mix 93.3". The station ran most of its music off of analog broadcast carts during this era (when many stations were converting to CD and/or computer audio playback). During the "Mix" years, the morning show was hosted by Dave Kallaway and Beck Ryan. Other jocks included Gene Stern, Scott Wheeler (now afternoons on WCIC Pekin as Rob Brown), Mary Lynn, Chris McIntyre (now program director and mornings on WKAY-FM in Galesburg, Illinois), Keith Kelly and Joe Crain (now meteorologist at WICS-TV in Springfield). Also, for a portion of its time as "Mix 93.3", the morning radio show was simulcast with the television show on sister station WMBD-TV. This simulcast show was known as "The Morning Mix". The simulcast ended in late 1996. On March 10, 1997, the station flipped to an oldies format as "Big Oldies 93.3" and adopted the current call sign. At that time, "The Morning Mix" continued on WMBD-TV for quite some time. The station used the "Big Oldies 93.3" slogan before the current format of classic hits was adopted in August 2006. The station was recently owned by Triad Broadcasting. Sister stations include WIRL, WMBD (AM), WDQX (now WKZF), WXCL and WSWT. Effective May 1, 2013, Triad sold WPBG and 29 other stations to L&L Broadcasting for $21 million. L&L would merge with Alpha Media in April 2014. On February 4, 2019, Alpha Media announced that it would sell its Peoria cluster to Midwest Communications for $21.6 million. References External links Classic hits radio stations in the United States Radio stations established in 1947 PBG 1947 establishments in Illinois Midwest Communications radio stations