WPBG (93.3 FM) is a radio station with a classic hits format, and is licensed for Peoria, Illinois. The station was formerly known as 93.3 WMBD-FM, as well as KZ-93 (WKZW) through 1994, "Mix 93.3" prior to its conversion to oldies/classic hits. The station is owned by Midwest Communications, Inc. HD Radio WPBG broadcasts in the HD Radio digital (hybrid) format: HD1 is a digital simulcast of the (traditional) analog format of classic hits. HD2 is an oldies format known as 102.7 Super Hits, simulcast on FM translator W274BM. HD3 is a format known as Freedom 95.9, simulcast on WIRL and FM translator W240DM. HD4 is a simulcast of longtime sister station 1470 WMBD, also simulcast on FM translator W262BY. History WMBD-FM was established in April 1947 with 17,000 watts on 92.5 MHz as a sister station to 1470 WMBD (AM), the only other station in Peoria; the nearest other FM station was 101.5 WJBC-FM (now WBNQ) in Bloomington, established the same month as a sister station of 1230 WJBC (AM). By 1950, WMBD-FM was licensed for 20,000 watts. WMBD-FM duplicated WMBD (AM) during its early years. It was sold (with AM and TV) to Fetzer Stations on February 1, 1953. The station signed on as with a beautiful music format and utilized the slogan "Music Only For a Woman". The station was originally on 92.5 MHz but moved to 93.3 MHz in the early 1960s. For several years, WMBD-FM went by the slogan of Rock 93. Then, in late 1977, the station adopted a Rock-leaning Top 40/CHR format as WKZW, calling itself "KZ93". The station was successful immediately and rapidly overtook Top 40 AM WIRL in the ratings. In late 1983, WKZW started a transition from being a rock-based CHR format to a mainstream CHR format. The KZ93 KZJs included Tommy Wood, Mark Maloney, Gary Olson, Jeffrey Moore, Cristy Ryan, Keith Edwards, Scott Wheeler, Gene Stern, Derek Johnson, Lee Malcolm, Kenneth "Ken Cook" Hackney, Troy Hamilton, Jefffrey Kingsley, Glen Thomas, Kenny Blum, with Andy Masur, Ray Price, Charlie Quinn, Steve Rodeo and Danny Baker. KZ93 was at or near the top of the ratings in the Peoria radio market throughout its reign as the premiere Top 40/CHR outlet in all of Central Illinois, but by the early 1990s, the ratings began to falter. Then, on April 7, 1994, WKZW flipped to a hot adult contemporary format as WMXP and