energy drink brands such as Red Bull. Via social media and its influences Social media platforms are an effective way for food marketers to enter or attract a market. 'Social media' refers to websites such as Facebook and Twitter, and apps such as Instagram and Facebook. These websites allow users to upload and share content such as information, pictures, opinions and recommendations with the touch of a button. Food companies use unique marketing techniques designed to connect with the consumer such as running competitions, holding free giveaways and creating interactive games and apps. (Freeman et al., 2014) The benefits of these techniques are distinctive to social media platforms, as they interact and engage with the consumer on a level that other traditional media platforms are not capable. (Freeman et al., 2014) Studies have shown that adolescents' share food images on Instagram and that many of these contain brand-related details such as logos (Holmberg et al., 2016). Supermarket catalogues, product placement and their involvement A study of supermarket catalogues distributed globally has also yielded information which supports the claim that food advertising is contributing to rising global obesity levels, especially in countries where the advertising is more prominent, consistent and persuasive. The study concluded with the findings that supermarket catalogues have a major influence on the purchasing decisions and patterns of consumers. (Charlton et al., 2015) For example, countries with the most consistent, regular catalogues filled with unhealthy foods were among those testing highest for obesity as well. The study also noted that India and The Philippines were the only countries analysed that advertised a vast majority of healthy foods over unhealthy options. (Charlton et al., 2015). Product placement is another food marketing technique that draws the consumer in and encourages them to purchase. Vending machines and pop-up sample booths are model examples of product placement techniques used by food marketers. Vending machines provide convenience to the consumer as they are usually stationed in areas with no larger food options nearby, such as university campuses and gyms. Consumers using vending machines will usually pay a slightly higher price for the item, and will usually not be concerned as the price difference accounts for the convenience provided to them. Issues There are no set worldwide food marketing laws or legislation, therefore countries have the option to adopt their own legislation with regards to food marketing standards. (Restrict Food Marketing, 2016). These standards