of their chocolates by designing their look, Liliane created the sculptured seashell and seahorse shapes and furnished their shiny marble finish. Guylian's Stephen Candries comments, “The white and dark chocolate unique intertwining like the lives of the two lovers, an immortal tale of romance that is retold in every marbled seashell today.” Company icon A seahorse is used as the company's icon although the chocolate seahorses tail curls the opposite way to real seahorses. Every Guylian Sea Shell features the "G stamp", a marking with the letter G to indicate that the product is made by Guylian. Export and Travel-Retail director of Guylian, Steven Candries explains “You can distinguish a true Guylian Sea Shell chocolate by the G-stamp it bears. This is our quality signature and the mark of an artist.” Operations Offices Although Guylian is now a subsidiary of a South Korean company the head office remains where it was founded in Sint-Niklaas, Belgium. Subsidiary offices are situated globally with the United States Guylian office located in New Jersey, another in Krefeld, Germany, one in Oxford, United Kingdom, in Portugal and in 2018 Guylian Asia was set up in Hong Kong. In 2010, Guylian participated in the World Expo in China which raised brand awareness and a Guylian representative office existed in Shanghai but was closed in 2014. Production Site Guylian was founded in Sint-Niklaas and seeks to ensure their production continues to be done in Belgium. They repeatedly invest in their Sint-Niklaas production site to meet their output requirements and new products. In 2016, Lotte financed a new factory location and production line in Sint-Niklaas for €6.8 million with aims to complete updates by mid-2017. Guylian Belgian Chocolate Cafés Guylian expanded their café concept internationally in 2008 when an outlet was opened in Sydney, Australia. Following the cafe's success, two more Guylian Belgian Chocolate cafes were set up in Sydney by 2011. In 2015, the first Middle East café opened in Abu Dhabi and plans were made to multiply the number of outlets in both countries. In Australia the aim was to have a café in every state and increase to 30 cafes Australia-wide; Guylian believed it would lift the brands profile and boost their sales in supermarkets. In 2018, the first Guylian Café was opened in Dubai and soon after two more were developed. By the end of 2020 Guylian intends to have three more stores in