21, 2002, and the S. Carter sneaker became the fastest-selling shoe in the company's history. Later, Reebok made a deal with rapper 50 Cent to release a line of G-Unit sneakers, and artists such as Nelly and Miri Ben-Ari have become spokespersons for the company. Reebok also signed Scarlett Johansson and introduced her own line of clothing and footwear called Scarlett Hearts, part of the Rbk Lifestyle Collection. The company also produces shoes for Emporio Armani under the label EA7. Artists and fashion figures that have signed endorsement agreements with Reebok over the years include Ariana Grande, Gal Gadot, Gigi Hadid, Victoria Beckham, Cardi B, and Camille Kostek. Charitable work The Reebok Foundation operates the "Build Our Kids' Success" (BOKS) program to provide US schoolchildren with physical activities before the school day. Reebok funds the program with direct grants and by contributing a percentage of shoe sales. See also Reebok advertising campaigns Reebok Pro Summer League Notes References External links American brands Athletic shoe brands Authentic Brands Group Clothing companies established in 1958 Clothing companies of the United States Companies based in Boston Companies formerly listed on the New York Stock Exchange Ice hockey brands Shoe companies of the United States Sporting goods manufacturers of the United States Sportswear brands Swimwear manufacturers 1980s fashion 1990s fashion 1985 mergers and acquisitions 2005 mergers and acquisitions 2022 mergers and acquisitions