advertisement-based video games (advergames) sold at Burger King. The games were sold as part of a promotion during the holiday season from late November until 24 December 2006. All three games were developed by the Blitz Arcade Division of Blitz Games, and were published by Burger King. Celebrity spokespeople A 2005–2006 viral advertising campaign by CP+B used model and actress Brooke Burke in a commercial in which she and The King went through a mock celebrity courtship. Paparazzi-style photographs and videos appeared in gossip columns and celebrity gossip websites. The campaign followed their meeting on the set of the Whopperettes ad, dating, risqué shots of them at the beach, an engagement and summary break up. Burke also appears as a playable character and cover girl in the Xbox 360 games PocketBike Racer and Big Bumpin'. In the UK in 2009, CP+B and Cow PR launched a perfume, called Burger King Flame; Piers Morgan appeared in a poster campaign and a video. Media tie-ins Burger King's first major tie-in, and one of the first for the QSR industry, was the 1977 film Star Wars in which BK sold a set of glasses featuring the main characters from the film. From that point on, competition between the major QSR chains became an important part of advertising in the fast food industry; McDonald's partnered with Disney in the 1980s and early 1990s. In 1991 Burger King signed a ten-film contract with Disney, a venture that was very successful. Burger King promoted films such as Beauty and the Beast (1991), Aladdin (1992), The Lion King (1994), Pocahontas (1995), Toy Story (1995) and The Hunchback of Notre Dame (1996). These cross promotions were rivaled only by McDonald's/Ty Beanie Babies cross-promotion in 1999–2000. Burger King continued its partnership with Lucasfilm for the two subsequent films, The Empire Strikes Back (1980) and Return of the Jedi (1983). It also promoted the last film of the second trilogy, Revenge of the Sith (2005). Burger King lost the first run tie-in rights to The Phantom Menace (1999), to Tricon Global (KFC, Taco Bell, and Pizza Hut) (no partnership was ever made for the film, Attack of the Clones (2002), however), but had an extensive tie-in with the DVD release of the two trilogies in 2006. In 2008, Burger King again partnered with Lucasfilm and Amblin Entertainment for the release of the film, Indiana Jones and the Kingdom of the