organisation must understand the four types of segmentation. Geographic An organisation must understand where it is marketing its food products to in a geographical sense (Schlanger & Maas, 2013). Clarifying this will help an organisation to grasp which food products will satisfy the needs of a particular consumer culture (Adeigbe, Baldwin, Gallion, Grier & Ramirez, 2015). For example, researching whether the consumer lives in America or Asia; or, whether the consumer lives in a city or a rural area (Schlanger & Maas, 2013). By understanding these aspects, the organisation will be able to identify that a consumers' food needs differ depending on where they live. Demographic A food organisation must understand the demographic segment that it will be marketing towards (David, Schramm-Kelin, Rank & Wanger, 2015). Factors that must be considered are a consumer's age, gender, education, social class, income, religion and ethnicity (Quinn & Dibb, 2010). All of these aspects can impact whether the consumer will prefer one food product over another. Psychographic A food organisation must understand its consumer psychographic. Factors such as lifestyle, personalities, opinions, activities and interests of its potential consumers must considered (Schlanger & Maas, 2013). Identifying these aspects can help an organisation to improve its food products. Behaviour A food organisation must understand how its consumers may behave towards a food product (David, Schramm-Kelin, Rank & Wanger, 2015). For example, information researching the benefits sought, frequency of food purchase, attitude towards the food product and nutritional knowledge of the product are all beneficial (Noori, 2015). Criticism In recent years, food marketing has been criticised by professionals as being a major factor in contributing to childhood obesity. Nestle (2006) suggests that food marketing purposely targets children who are easily influenced at such a young age to eat high-sugar drinks and food with little nutritional benefit. The fact that areas of food marketing are linked to obesity is concerning, as well as how easy it is to market to children and affect their food choices. Television and print media still stand as the traditional communication channels for food marketing, but other popular approaches are also more prevalent these days. These include the Internet, toys, packaging, video games, blockbuster films, character licensing of children's toys and celebrity advertising (McGinnis, Appleton Gootman, & Kraak, 2006). The employment of these food marketing strategies are growing, and are said to be partly responsible for swelling rates of childhood obesity. Product