leadership as they must be seen by the group to match the leaders' words and actions. This is a continuously changing and active process and it connects identity, leadership and reality. An "entrepreneur leader" is dynamic and goes with the flow, being able to adapt with the changes of reality, staying coherent with the group's identity. Along with leaders being entrepreneurs of identity, it is just as important for them to be embedders of identity as well. Successfully ingraining an identity for a particular in-group, helps followers become conscious of their shared social identity and what values and behaviors are being represented. Haslam et al. suggest that leaders can achieve this by serving as artists, impresarios, and engineers of identity. An individual's word choice, presence, ability to engage followers in the new vision, and commitment to building a solid structure of identity and culture play a crucial part in fulfilling those roles. In short, leaders should not only represent the values of the group, they must also make them their own, in an effort to grow the group that they seek to represent. In 2012 the researchers received the University of San Diego – International Leadership Association Outstanding Leadership Book Award for The New Psychology of Leadership. The glass cliff Haslam has worked with Michelle K. Ryan on the leadership experiences of women and together they coined the term "glass cliff" to describe some of their key findings – specifically, evidence that women are more likely than men to be appointed to leadership roles in organisations that are performing poorly. This was short-listed for the Times Higher Education "Research Project of the Year" in 2005. The social cure Haslam's more recent work (funded by the Australian Research Council ) has contributed to the development of the Social Identity Approach to health and well-being, also referred to as "The Social Cure"(including the Integrated Social Identity model of Stress; ISIS). This work argues that the sense of social identity derived from shared group membership is a basis not only for individuals to have a sense of meaning and purpose in their lives, but also for them to receive and benefit from social support. It is also a basis for them to work together to overcome stressors rather than succumb to them. Awards and honors In 2011, he was awarded an Australian Laureate Fellowship. He was appointed a Member of the Order of