The Reason is the fourth studio album by English singer Lemar. It was released by Epic Records on 24 November 2008 in the United Kingdom. His debut with the label, the album saw Lemar working with a wider range of US songwriters and producers, including Claude Kelly, Jim Beanz, Jim Jonsin, and Salaam Remi. The Reason contains the singles, "If She Knew" and "Weight of the World." Background Speaking to the UK R&B writer Pete Lewis of Blues & Soul in November 2008, Lemar explained the thinking behind titling his fourth album The Reason: "I called the album The Reason because I wanted it to remind me of the reason why I became a musician in the first place. You know, I think the reason I became a recording artist was because the music I was listening to at the time was inspirational, exciting; it wasn't obvious [...] And that's what I wanted THIS album to be. I wanted to bring out a collection of songs that for me was inspiring, was thought-provoking, was current, and that hopefully came with an exciting, eclectic mix of styles." Promotion Singles "If She Knew" was released for download at midnight on 6 November 2008. From two full days of download sales, the single debuted on the UK Singles Chart at number 61. The following Monday two physical formats were released additionally and the song climbed to its peak of number 14. The third week it fell to number 19 and the fourth to number 21. The second single, "Weight of the World", was released on 2 March 2009. Although it was not released as a single, "Mayday" was later included on Lemar's The Hits album, released on 1 March 2010. The Reason Tour 2009 Dates Notes The concert in Reading was cancelled. Concerts after 27 March were supported by British boy band JLS. Critical reception 95.8 Capital FM called The Reason a "consistent effort" which "leans slightly closer towards a more US-style R&B sound than on some of his previous material." Orange critic Chris Long found that "for the most part, The Reason is as solid a pop-soul album as you'll find and, while it does struggle to hit greatness, there is nothing across it that dips below decent [...] While [it] does suffer from over-polished production that lessens its emotional blows and occasionally strays toward the edge of sterility, it still manages