"Ronald McDonald", "The Hamburglar", and "Mayor McCheese", along with other characters and mascots. The ads featuring the Burger King Kingdom were phased out by the late 1980s in favour of the BK Kids Club. Honbatz In 2004, the Kids Club Gang was replaced by the Honbatz characters with a group of characters designed to appeal to the preteen market. Each Honbatz has a distinct personality: the class clown, the brain or the rebel. They have appeared in numerous advertisements and are still used in some European markets and New Zealand. The Honbatz characters are: Mixmax- a punk who likes showing off; Thisorthat- a green monster that likes to eat everything but cannot decide where to start; Bonny- a studious character and the only female in the group; Chomp- a large, intimidating Honbatz who is really a big softie that wants to fit in; the Eeeps- a group of small, red, ketchup-craving creatures. In September 2006, Burger King reintroduced an updated version of its 1970's animated king design. This was printed on cups, bags and in non-tie-in children's advertising. The redesigned king was portrayed as a sarcastic character who sometimes gets into trouble for his mischief-making adventures. Crowns In the UK, Burger King uses paper crowns to advertise its restaurants. Though the regular crown is gold and similar to that of what the King wears, there have been some variants. Variants include, a Halloween skeleton variant, a Christmas hat variant, a mini version, and hats to advertise the Whopper, Chicken fries and the 2019 Melting down promotion. Restrictions on children's advertising On 12 September 2007, Burger King announced that it was joining the Council of Better Business Bureaus Children's Food and Beverage Advertising Initiative. The program, a voluntary self-regulation program designed to adjust advertising messages aimed at children so that they encourage healthy eating habits and lifestyles. As part of this new initiative, Burger King stated that it would restrict its advertising aimed at children under 12 that uses third-party licensed characters to Kids Meals that meet its nutrition guidelines, refrain from advertising in elementary schools and refrain from product placement in media primarily aimed at children under 12, promote Kids Meals that meet its nutrition guidelines and promote healthy lifestyles and healthy dietary choices in its advertising. Several groups, including the CSPI, lauded the move as guarded good news. Promotional partners Blitz Games King Games is a series of three