NaturalMotion is a British video game development company with development offices in London, Brighton and Birmingham. Founded in November 2001 as a spin-out company from Oxford University, NaturalMotion specialises in creating animation technology for the game and film industries. In January 2014, NaturalMotion was acquired by Zynga for US$527 million. Their main technology products are Endorphin (for the film industry) and Euphoria (for the gaming industry), in addition to videos games such as Backbreaker and CSR Racing. Technology NaturalMotion commercialized their procedural animation technology, which they call Dynamic Motion Synthesis (DMS). DMS is based on a real-time simulation of biomechanics and the motor control nervous system. As such, it has roots in biology and robot control theory. NaturalMotion states that DMS allows for fully interactive 3D characters, as it is not based on canned animation. DMS is used in two of the company's products: Endorphin, a 'tool for creating virtual stuntmen' and Euphoria, a runtime engine. The first commercially released title to use Euphoria was Grand Theft Auto IV by Rockstar Games. NaturalMotion's other middleware product is Morpheme - an animation engine for Wii U, PlayStation 3, Xbox 360, PC, PlayStation Vita, Android, and iOS. Unlike the company's other packages, Morpheme does not use DMS and instead provides tools for blending animations, inverse kinematics and rigid-body simulation. Some of the games that use Morpheme include BioShock Infinite, Enslaved: Odyssey to the West, Eve Online, Horizon Zero Dawn, and Pure. Customers NaturalMotion's technology is in use at many film and games companies, including Sony, The Mill, Electronic Arts, Moving Picture Company, Konami, Capcom, Sega and many more. Movies and games featuring Endorphin animation include Troy, Poseidon, The Getaway, Tekken 5 and Metal Gear Solid. In 2006, LucasArts announced that it would use the Euphoria animation engine in Indiana Jones and the Staff of Kings and Star Wars: The Force Unleashed games. In 2007, Rockstar Games announced it had licensed this engine for many of their new and upcoming games, with the first announced title being Grand Theft Auto IV. Subsequent Rockstar Games titles that use the engine include Red Dead Redemption, Max Payne 3 and Red Dead Redemption 2. NaturalMotion Games In 2009, NaturalMotion released its first game, the iPhone title Backbreaker Football, which used Morpheme to simulate movement and tackles. The game was a critical and commercial success, with a Quality Index score of 8.1/10 and 5 million downloads. The