are usually based on the values, culture and ethics of the particular country. Many countries worldwide have created laws in order to limit food marketing towards children with the goal of reducing rising obesity levels. (Restrict Food Marketing, 2016). Obesity has been proven to have increased significantly with a link to the increase of food marketing and advertising in society. (Dibb & Lobstein, 2005). Following a 'call out' from the Worldwide Health Organisation in 2006, many countries adopted to change marketing laws and legislation in order to protect children from persuasive advertisements directly targeted at them. These advertisements are strategically designed with special techniques in order to attract the children's attention. The Chilean Government has taken some of the most drastic steps in 2012 by approving the 'Law of Nutritional Composition of Food and Advertising'. (Restrict Food Marketing, 2016). This law gives strict guidelines for food marketers, allowing no high in saturated fat, sodium and sugar products to be advertised to under 14 year olds or through television or websites with an audience or more than 20% children. (Restrict Food Marketing, 2016). Iran has also taken similar actions, having banned the advertisement of all soft drinks since 2004. Iran's Ministry of Health and Medical Education has also prepared a document in 2015 containing 24 items in which they hope to prohibit the advertising of in future. (Restrict Food Marketing, 2016). Dibb and Lobstein acknowledge that traditional media outlets only account for approximately 20% of a food marketer's budget, therefore children are still highly exposed to influential advertising in shopping malls and grocery stores, vending machines, sponsored toys, contests etc. (Dibb & Lobstein, 2005). In addition to Iran and Chile's more extensive legislation's, over 30 countries worldwide have all adopted some form of legislation to protect children and reduce their exposure to advertisements. Some of these countries include Australia, Europe, Canada, Malaysia and Korea. An example of the type of clauses in the legislation's include prohibiting the use of certain marketing techniques such as using cartoon characters, which can be used to access a child's mind and gain their attention. Using physiological techniques such as this can be ethically wrong as well as illegal in some countries. Advertising to children at a young age is a well-established food marketing technique designed to encourage brand preference and holds many ethical dilemmas. Previous studies have concluded that children can recognize and mentally picture