There were several proposals to build a new stadium for the San Diego Chargers of the National Football League (NFL), replacing San Diego Stadium as the franchise's home venue. The team and city both attempted to bring business partners in on a proposed $800 million project, which was supposed to be located in the parking lot of the current stadium and include upgrades to the area and infrastructure, but all efforts failed. In August 2016, it was announced that the Citizens’ Initiative for the Chargers' stadium was officially named Ballot Measure C. In the wake of a decisive defeat at the ballot for stadium public funding 57%-43% during the 2016 United States elections, the Chargers announced in January 2017 their intention to relocate to Los Angeles, joining the Rams, who had also relocated from St. Louis the previous year. Both teams now share SoFi Stadium. The venue's opening in 2020 marked the first time since 1960 that the two teams would play again together in the same city and stadium. History During the 2003 NFL season and even beforehand, there was much talk of the Chargers replacing the increasingly obsolete (by NFL standards) San Diego Stadium with a more modern, Super Bowl-caliber football stadium, mainly due to obsolete features of the stadium as well as severe maintenance issues with the facility. San Diego Stadium Coalition The San Diego Stadium Coalition, a grassroots community organization formed in January 2009 with the singular objective of facilitating the development of a new stadium in San Diego County. Citing the economic benefits of constructing a new stadium and a desire to keep the San Diego Chargers in the region, they worked with taxpayers groups, developers, politicians and the Chargers to move the stadium effort forward. By leveraging social networking sites such as Facebook and Twitter along with traditional media outlets and interactive public forums, they amassed a sizeable following in a brief amount of time. Their website served as the hub for their effort. Planning and financing The cost of stadium construction would have been financed by the Chargers, who would have paid for construction with the profits of an adjoining development. The team would have required a large tract of land either for free or at nominal cost to make the project economically feasible. Based on the site that is selected, the adjoining development would have been a combination of commercial, residential and