Alexander Girard as project designer, and designer Emilio Pucci to create new uniforms for the airline's flight attendants and crew. The campaign was lauded as critical to the airline's revolutionary turnaround. Wells Rich Greene Following the success of the Braniff campaign, and due to being denied a promotion promised to her, Lawrence founded Wells Rich Greene on April 5, 1966, and became the agency's president. Partner Richard Rich acted as the agency's treasurer, and Stewart Greene its secretary. Major WRG clients included American Motors, Cadbury Schweppes, IBM, MCI Communications, Pan American World Airways, Trans World Airlines, Procter & Gamble, Ralston Purina, RC Cola, and Sheraton Hotels and Resorts. Braniff remained a Wells Rich Greene client through 1968. Lawrence was behind the Benson and Hedges marketing campaign in the late 1960s which increased the sales of Benson and Hedges from 1 billion cigarettes in 1966 to 14 billion cigarettes in 1970. By 1969, Lawrence was reported to be the highest-paid executive in advertising. She was selected by U.S. Vice President Nelson Rockefeller to be a member of his Commission on Critical Choices for Americans, and was also invited by U.S. President Gerald Ford to represent business at an Economic Summit in Washington, D.C. After Lawrence stepped down as CEO in 1990, the agency was sold to Boulet Dru Dupuy Petit, and became known as Wells Rich Greene BDDP. The agency officially ceased operations in 1998, and donated its archive of print and television ads to Duke University's John W. Hartman Center for Sales, Advertising and Marketing History. Notable campaigns A partial listing of Wells Rich Greene advertising campaigns: Plop plop, fizz fizz - Alka-Seltzer I Can't Believe I Ate the Whole Thing (winner of the 1971 Clio Award) - Alka-Seltzer Try it, you'll like it - Alka-Seltzer I ♥ N Y Trust the Midas touch At Ford, Quality is Job 1 Flick your Bic Raise your hand if you're Sure - Sure deodorant The “disadvantages” of a longer-than-King-size cigarette - Benson & Hedges 100's, cigarettes Women on the Web Mary Wells Lawrence is one of the five founders of wowOwow, a website created, owned, and written by women for women, which launched on March 8, 2008, International Women's Day. The wOw founders are Joni Evans, Peggy Noonan, Liz Smith, Lesley Stahl, and Mary Wells Lawrence. The WOW contributors are Candice Bergen, Joan Juliet Buck, Joan Ganz Cooney, Joni Evans, Whoopi Goldberg,