proposition means that extra values and benefits should be added to the firm's products. Due to the high rate of competition between businesses with similar products in the market, value proposition enables companies to differentiate the brands from each other helping the customers to choose the most valuable brand of product which will provide them with most benefits and advantages. Once the business receives the attention they require from their target market through the use of customer value proposition they can increase their sales and gain more profit along with the number of consumers. Business method For a business to have a customer value proposition, there is a set of key components that businesses need to focus, discuss and follow in order to gain and achieve success. The key components are: "developing a customer value proposition starts with an analysis of customers' needs, competitors' offerings, and the firm's strength to be outstanding within the share market." Firstly, any business must give importance to their target market by gathering relevant information on their consumers' requirements and create possible solutions which could be used as a substitute to resolve their problems. Knowing and researching the potential customer enterprises and requirements of the target market can be done through multiple theoretical and practical methods. For example: the use of surveys is an excellent way to identify and gain an understanding of consumers' points of view. It is necessary to apply the knowledge gained from understanding the consumer's point of view when the process of production occurs. Knowing the benefits and value that the developed product will provide to the target audience is extremely vital. Products, services or the idea presented by businesses are used in order to improve human hardship and compromising the attributes that best suits the needs of the targeted consumers. Therefore, firms have to think of methods by which they can promote the benefits of the product in such a way that their targeted consumers will be willing to show interest in investing in the product. In the industry of marketing, competition is a huge factor as every business competes with each other to be at the top of the share market. Thus, businesses must be well aware of their opponents and identify the advantages and disadvantages produced by their brand to impress their targeted consumers, as the objective is to produce an innovative and improved product from the brands