The Fish! Philosophy (styled FISH! Philosophy), modeled after the Pike Place Fish Market, is a business technique that is aimed at creating happy individuals in the workplace. John Christensen created this philosophy in 1998 to improve organizational culture. The central four ideas are: "play", "be there", "make their day", and "choose your attitude". History On a visit to Seattle in 1997, John Christensen, owner of ChartHouse Learning, observed fish sellers at Pike Place Fish Market tossing trout and salmon through the air of the market, providing high energy that energized many pedestrians passing by on their lunch breaks. They gave their complete attention to each customer and ensured each had an enjoyable visit. Christensen noticed the actual work of selling fish was repetitive, cold and exhausting. It occurred to him that the fishmongers might not enjoy every part of their job, but they chose to bring joy to how they approached it. They also sold a lot of fish. He asked the fishmongers if he could film them and they agreed. Lee Copeland Gladwin reports the events at hand spawned a film entitled Fish to be released, June 1998. John Christensen created the Fish Philosophy in 1998. From the film, a book entitled Fish! A Remarkable Way to Boost Morale and Improve Results, by Stephen C. Lundin, Harry Paul, and John Christensen was written. When Christensen and his team examined the footage, they identified four simple practices anyone could apply to their work and life. Karen Boynes, asserts once application of the four concepts of choosing your attitude, play, make someone's day, and be there, start, the environment changes to welcome positivity into the work place. ChartHouse Learning called these concepts The Fish! Philosophy. Business use A number of organizations have used The Fish! Philosophy language to guide how they approach work. Ranken Jordan Pediatric Specialty Hospital in St. Louis has four FISH! banners, one for each practice, hanging in its lobby as a symbol of its commitment to patients, parents and visitors. The staff uses the philosophy as a reminder to thank and recognize each other. Ranken Jordan's patient/parent satisfaction is above 95 percent and its employee retention above 97 percent. Stephania Davis reports that The P.T. Barnum pediatric unit at Bridgeport Hospital applied the four beliefs to the team to help ease the patients' and families' stay. Each principle assigned to a group of the pediatric team that