geographies. The brand positions Mahindra products and services as aspirational, supporting customers' ambitions to 'Rise.' In April 2012, the Mahindra Group expressed interest in purchasing the bankrupt automobile company Saab, and placed several bids for Saab, though was outbid by Saab's new owner National Electric Vehicle Sweden. Affiliated Companies Aerospace Mahindra Aerospace Aftermarket Mahindra FirstChoice Services Mahindra First Choice Wheels Agribusiness Mahindra Agribusiness Division EPC Mahindra Automotive Mahindra & Mahindra Mahindra Truck & Bus Mahindra Electric Mahindra Two Wheelers GenZe Jawa Moto Pininfarina Automobili Pininfarina Peugeot Motocycles Components Engines Engineering Mahindra Castings Mahindra Composites Mahindra Engineering Mahindra Gears and Transmissions Mahindra Forgings Mahindra Hinoday Ltd Mahindra Intertrade Mahindra Sona Ltd. Mahindra Steel Service Centre Mahindra Systech Mahindra Ugine Steel Metalcastello S.p.A. Consulting Mahindra Integrated Business Solutions Mahindra Consulting Engineers Mahindra Logisoft Mahindra Special Services Group Defence Mahindra & Mahindra – Military Defence Division Defence Land Systems Education Mahindra United World College of India Mahindra École Centrale Energy Mahindra & Mahindra – Energy Division Mahindra Solar One Mahindra Susten Farm equipment Mahindra & Mahindra – Farm Equipment Division Mahindra USA Inc Mahindra Yueda (Yancheng) Tractor Co Mahindra Tractors Erkunt Tractor Gromax Agri Equipment Mahindra Swaraj Jiangling Tractors Financial services Mahindra & Mahindra Financial Services Limited Mahindra Insurance Brokers Mahindra Rural Housing Finance Mahindra Mutual Fund Hospitality Mahindra Holidays and Resorts Industrial equipment Mahindra Conveyor Systems Information technology Tech Mahindra Mahindra Comviva Bristlecone CanvasM Logistics Mahindra Logistics Smart Shift Luxury boats Mahindra Marine Private Limited Ecommerce M2ALL Real estate Mahindra Lifespaces Mahindra World City Retail Mahindra Retail Sports Mahindra United FC Mahindra Racing Media Hungama Digital Media Entertainment Pinkvilla Elle India Elle Decor Defunct Mahindra Satyam Mahindra Renault Community initiatives The Mahindra Group is extensively involved in philanthropy and volunteering. It is considered an active participant in the Indian Corporate Social Responsibility field and received the Pegasus Award for CSR in 2007. Mahindra engages in philanthropy primarily through the KC Mahindra Trust, which serves as the CSR arm of the group (although many subsidiaries have their own CSR initiatives, notably Tech Mahindra and Mahindra Satyam). Founded in 1953 by K.C Mahindra, the trust focuses primarily on fostering literacy in India and promoting higher learning through grants and scholarships. Mahindra operates several vocational schools as well as the Mahindra United World College. The KC Mahindra Trust's primary project however is Project Nanhi Kali, which targets the education of young Indian girls. The foundation