However, Takeover In the late 1960s the Wright's Coal Tar Soap business was taken over by LRC Products (London International Group), which sold it to Smith & Nephew in the 1990s. Today Wright’s Traditional Soap is now made in Turkey for the current owners of the brand, Simple Health and Beauty Ltd based in Solihull in the UK, with the claim ‘With coal tar fragrance’ appearing on the packaging. Simple Health and Beauty is part of the consumer goods company Unilever UK Ltd Removal of coal-tar European Union directives on cosmetics have banned the use of coal tar in non-prescription products, resulting in the removal of coal tar derivatives from the formula and replacement with tea tree oil as the main anti-bacterial ingredient. To cloak this major variance from the original recipe, an attempt has been made to approximate the look and smell of the original product, and it is presented in the same packaging as Wright’s Coal Tar soap, with the wording altered. References Soap brands