could confess. They walk out the door and Sheila says of the mansion, "it was truly haunted." Cast Gerald Mohr as Philip Tierney Cathy O'Donnell as Sheila Wayne Tierney (in credits as Kathy O'Donnell) William Ching as Mark Snell (in credits as Bill Snell) John Qualen as Jonah Snell Barry Bernard as Dr. Victor Forel Production Life magazine, in its 31 March 1958 issue, ran an article on the use of sublminals in movies. The article says that My World Dies Screaming was not shot as a "subliminal perception" film per se. Rather, producer Edwards met the developers of the Precon Process, liked the idea, and had them "dub in" the subliminal images after the film had been completed. The film used a prologue and an epilogue as a framing device. In the prologue, Mohr, directly addressing the audience, explained what Psychorama is, and in the epilogue, how it works. However, both the prologue and the epilogue had been removed from the video of the film by the time it was issued. Also, according to the AFI, "in the [film] print viewed, the original subliminal frames were replaced by animated drawings created for the video release." Only two films were made using Psychorama. The second, A Date with Death, a modern-day crime drama filmed in Roswell, New Mexico, was released in June 1959, less than a year after My World Dies Screaming. It too was from Howco Productions, produced by Edwards, directed by Daniels, and starred Mohr. Exactly what subliminal images were used in the film is apparently unknown. In the print the AFI viewed, "No inserted words or images were detected (...) either at normal or slow speed." But in certain parts of the film, "white dots flashed momentarily on the screen, indicating the likely places where the subliminal messages originally appeared." Subliminals After My World Dies Screaming was completed, Edwards did a presentation of Psychorama to a film trade group, the FCC, and the National Association of Broadcasters (NAB), to whom he showed clips from two versions of the film. One version contained "subliminal messages" and the other "the exaggerated supraliminal symbols" which are visible to the naked eye and found in the film and video as they exist today. As to the use of Psychorama in movies, the Motion Picture Herald favorably noted in its 8 November 1958 issue that "exploitationwise, the undertaking as distinct showmanship possibilities"