at a sales index of 23,821. The final estimate for the sales for the week was 278,930 copies sold; later on March 5, 2007, Oricon confirmed that final sales figures for the first week totaled 271,000. This figure is the highest first week sales for a single from a female artist since 2003's "&" by Ayumi Hamasaki. On the second week of physical sales, Utada's daily index sum remained ahead of the competition for every day of the week. Despite falling to number three on the day of new releases, "Flavor Of Life" rebounded to number one on the next day and gained an increasing lead on its competition with each passing day. Utada's sales indices hovered around 10,000 each day, leading to scaled sales estimation of around 80,000 for the week by Thursday. Utada remained at number one for the rest of the week, selling a total of 140,000 for the week, and beating Yui's Cherry, Yui's best first week sales ever, for number one. On the third week of physical sales, Utada's daily ranking was knocked down by Kumi Koda's But/Aishō and another single. Utada eventually gained the 2nd spot by the third day, and eventually reached number one, daily and weekly, outselling Koda's first week with her third week on the charts. This was the first time in four years and five months that a female artist had three consecutive weeks as number one- the last female single was Ayumi Hamasaki's Voyage. Flavor of Life became Utada's second single to have three consecutive weeks at the top of the Oricon Charts, with 光 (Hikari) being her first. On March 31, 2008, this single would also equal 2003's "Colors" as her longest charting single ever, with 45 weeks to date. Promotional efforts Utada originally alluded to this new single on December 20, 2006 through a blog entry's title. This release was accompanied with a website update that revealed a February release date for this new single as well as the release of the track list. The "Flavor Of Life -ballad version-"'s PV was released on January 15, 2007. The PV of the ballad version featured in-studio footage of Utada recording the song alongside a guitarist, a pianist, a cellist and various violinists. On February 1, 2007, the television performance dates of "Flavor of Life" were released through Utada's official site. The first performance aired on CDTV on February