brand logos at the age of just six months old, and will verbally request brands at the age of 3 years. (As reported by The Campaign for a Commercial-Free Childhood). Marketing professor James McNeal acknowledged "The Drool Factor" – a study which recognized the fact that babies naturally stare down at their bibs while drooling to see where their drool lands. Customizing baby bibs with brand logos has become an effective way for food marketers to imprint their brand into the child's lifestyle, targeting them at a vulnerable young age resulting in brand recognition from the child. As a result, when the child is older they will continue to reciprocate warm, fond feelings towards the brand when encountering it in society. This is seen as unethical in many countries and is why organisations such as 'The Campaign for a Commercial-free Childhood' exist and what they aim to reduce. See also Adolescents and food marketing Agricultural marketing Agricultural value chain Alcohol advertising Consumer Goods Forum Fish marketing Fast food advertising Food politics Shrimp marketing Sports drinks Ultra-processed food Wholesale marketing of food References Kline, S. (2010). Globesity, Food Marketing and Family Lifestyles. McGinnis, M. J., Appleton Gootman, J., & Kraak, I. V. (2006). Food Marketing to Children and Youth: Threat or Opportunity? Retrieved from https://books.google.co.nz/books?id=a_NyI4G3rHwC Sahay, B. S., Stough, R. R., Sohal, A., & Goyal, S. (2006). Green Business. Retrieved from https://books.google.co.nz Kim, E., & Brandon, L. (2010). Modeling brand equity for lifestyle brand extensions: A strategic approach into generation Y vs. baby boomers. Journal of Global External links The Cornell Food and Brand Lab (archived 16 January 2007) FAO pages on Food Marketing ICC Framework for Responsible Food and Beverage Marketing Communication (PDF)