of the Second World War, the modern styled family car PV444, with a completely new design, was introduced and the car was a sales success. The company now stood on solid ground and the production of both cars and trucks continued to increase for the rest of Larsen's life. Family Gustaf Larson was married to Elin Octavia Fröberg in 1918. They had four children: Erik, Anders, Gunnel, and Britt. Gustaf Larson died on 4 July 1968, and is buried at the family tomb in Båstad, Sweden. See also Volvo Cars Volvo Museum — in Gothenburg—Göteborg. References Title: Volvo Personvagnar från 20-tal till 80-tal, by Björn Eric Lindh, 1984. (In Swedish only). Title: Volvo Göteborg Sverige, by Christer Olsson, 1996. (In Swedish only). External links Volvo people Swedish automotive pioneers Automotive engineers Swedish founders of automobile manufacturers 20th-century Swedish businesspeople People from Gothenburg KTH Royal Institute of Technology alumni 1887 births 1968 deaths