NetObjects Fusion (NOF) is a web design tool, from 1996 to 2001 developed and distributed by NetObjects, Inc., marketed from 2001 until 2009 by Web.com (former called Website Pros), which acquired the application in 2001, and from July 2009 on distributed again by the re-established NetObjects, Inc. NetObjects Fusion has a graphical user interface and generates HTML or (since release 11) XHTML through its own proprietary database. Origin The origins of NetObjects Fusion date back to the 1980s. At Apple Computer, Samir Arora, David Kleinberg, and Sal Arora did research in early information navigation applications—before the term "browser" was born and Mosaic was invented. Development was transferred to the new-founded company Rae Technology, a spin-off from Apple Computer. At Rae, the two Arora brothers and David Kleinberg developed an object-oriented environment called SOLO (Structure of Linked Objects), which is the technological basis of NetObjects Fusion. NetObjects, Inc. was founded in 1995 with an initial investment by Rae Technology to complete the development of NetObjects Fusion. Reputation and market share Clement Mok, Victor Zaud, Karen Rall, and Susan Kare, interactivity designers, were contracted to accomplish the development of NetObjects Fusion and design its interface. The hopes of the newly founded company were high, and the reactions of the market and IT observers to the first two releases of NetObjects Fusion in 1996 and 1997 were very positive. Among other awards NetObjects Fusion received were InfoWorlds Analyst Choice Award and PC Magazine'''s Editors' Choice. After a few years of great success, NOF fell back in market share and reputation against the competition, mainly Dreamweaver, though it always kept a dedicated user community. In the last few years, sales showed a slight downward tendency, staying flat in 2008 with a revenue of $2.5 million. Revenue from software sales was $2.44 million in 2007 (no new version of NetObjects Fusion was released), down from $3.58 million in 2006 and $3.86 million in 2005. NetObjects Fusion reached the biggest resonance in Germany, reaching nearly two-thirds of the market by the end of the 1990s. English and German are the only languages in which NOF is currently distributed. Interface NetObjects Fusion is not an HTML editor but an HTML generator. NOF comes with a graphical user interface similar to desktop publishing applications like Pagemaker (now InDesign). The user has pixel-level control over a WYSIWYG page layout. User actions on pages get written into a proprietary database,