customer "would need to consume your body weight of biscuits every hour to reach a blood-alcohol content of .05". In 2011, a cheese flavoured variety of Tim Tam was developed for the Indonesian market, where they are manufactured by Halo Arnotts. In February 2014, Arnott's launched a limited edition range of three new Tim Tam flavours created by Australian dessert chef Adriano Zumbo: salted caramel, choc brownie and raspberry white choc. Point of sale displays featured Zumbo pink in contrast to traditional chocolate brown Tim Tam brand colours. Red Velvet was the fourth Zumbo Tim Tam creation, launched in July 2014. Also in July 2014, Arnott's launched peanut butter-flavoured Tim Tams. Arnott's was awarded a CHOICE "Shonky award" for the offering, which did not contain peanuts (paprika was used as a flavour substitute) and included two fewer biscuits than the original variety Tim Tam packet. During the Valentine's Day period of 2015, Arnott's launched Choc Raspberry and Coconut Cream flavours, again collaborating with Zumbo. In October 2015, Arnott's launched Tim Tam Choc Banana. A limited edition "mocktail" Tim Tam range was launched in February 2016 with piña colada, espresso martini and strawberry champagne variants. Arnott's told media in May 2016 that sales of the Tim Tam mocktail range had not met their expectations. Arnott's introduced toffee apple and pineapple flavours to the market in June 2016. In October 2016 they added a mango variety to the range, and in February 2017 they launched four new flavours—choc mint, salted caramel and vanilla, coconut and lychee, and black forest—in partnership with Gelato Messina. In the United States, the original, dark chocolate, and caramel varieties are available for sale. In 2017, an additional flavour, dark chocolate-mint, was produced for and introduced only in the American market. Pricing and promotions In 1994, Arnott's cast a pre-fame Cate Blanchett in a television commercial as a woman who asks for "a packet of Tim Tams that never runs out" from a wish-granting genie. Arnott's has sporadically continued to use the genie concept in subsequent ad campaigns; in a 2001 commercial the genie was played by hip-hop artist N'fa, while a 2021 campaign cast actor and former The Bachelor Australia star Tim Robards as the "Tim Tam Genie". A female genie has also appeared in some campaigns. In October 2006, Arnott's partnered with the National Breast Cancer Foundation to launch a limited-edition pink Tim Tam to coincide