to get the key to the door to pass through to the next level. Bridge commented, "It's funny because I know when I watch it that I'll look like I hate every second of it but I absolutely loved it. I wanted it to keep going." Bridge was in talks to become a judge on The X Factor after Cheryl Cole left the panel following the 2011 series. She was later judged not to have a "high enough profile". Bridge also declined to appear on rival BBC talent show The Voice UK due to her "busy schedule". On 13 August 2014, Bridge announced on BBC Breakfast that she would be competing in the twelfth series of Strictly Come Dancing that would begin in September 2014. Her dance partner was Kevin Clifton. Bridge and Clifton placed runner-up in the final, along with Simon Webbe and Kristina Rihanoff. She became a co-presenter on ITV game show Cannonball alongside Freddie Flintoff, Maya Jama, Ryan Hand and Radzi Chinyanganya in September 2017. In January 2018, Frankie participated in And They're Off! in aid of Sport Relief. On 10 December 2020, Bridge appeared as a guest panellist on the popular ITV daytime show Loose Women. Frankie was confirmed to be a full-time panellist on 9 February 2021. In 2021, Bridge was announced as a contestant on the twenty-first series of I'm a Celebrity...Get Me Out of Here!. She reached the final and finished in third place. Merchandise and sponsorship deals Bridge contributed to the book The Saturdays: Our Story, an autobiography of The Saturdays that was released on 25 October 2010. The book was written by a ghostwriter and published by the Transworld imprint Bantam Press. Bridge and her band also began a book signing on at WHSmith in Bluewater. The book gives an insight into Bridge's life, where she explains her success with The Saturdays as well as her ex-band S Club 8. She talks about her love life, her friendships within the band and personal insight into her life before finding fame. Bridge also gives fashion and beauty tips throughout the book and gossip accompanied by photos from her own collection. As a member of The Saturdays, Bridge became the new face of hair removal product, Veet. In the photoshoot to promote Veet's new collection, the band models a range of micro mini-skirts and body con dresses to show off their hair-free legs.