changed to read "PWEI" with the phrase "Sample It, Loop It, Fuck It, Eat It" surrounding the logo. A copy of the vinyl version of the album, complete with the packaging, as well as the case and inlay for the cassette version, are housed in the Victoria & Albert Museum collection. Also on permanent display at the museum are the packaging for the single "Wise Up! Sucker", which is based on different spines of blank VHS tapes. Anderson explained: "Really, it’s another consumerist thing, it doesn’t have any of the meanings that people have attributed to it […] I was just sitting at home looking at my shelves when I thought of it. There is a reason though: I liked the tapes' cases more than I liked what was on them, so it was about why you'd buy into one brand over another." Release and promotion The Watchmen-themed "Def. Con. One" was released by the band's early label Chapter 22 on 1 July 1988, reaching number 63 on the UK Singles Chart. Later in the year, the band were signed to major label RCA Records, who released This Is the Day...This is the Hour...This Is This! in the United Kingdom on 1 May 1989 and in the United States and Japan on 18 July 1989. Not all the samples on the album were licensed, as the band found musicians and labels to be "awkward" when they asked to sample their material, whereas "[i]f you don't ask they hardly ever notice you've used them." As such, writers Kembrew McLeod and Peter DiCola noted that it was unusual the album was released on a major label, musing that "it is hard to believe that the record company was clueless about its content." With the band on a new label, "Can U Dig It?" was the first official single from the album, released on 9 February 1989 and charting at number 38 in the UK Singles Chart, becoming their highest-charting single yet. "Wise Up! Sucker" became the final single from the album on 1 April 1989, subsequently charting at number 41 in the UK charts. These were followed by the release of the album itself, which peaked at number 24 on the UK Albums Chart and stayed on the chart for two weeks. Meanwhile, it also charted at number 169 on the US Billboard 200, and stayed on the chart for six weeks.