of NABIM for the "Strawberry Convention" at Cheddar. 1931 Death of H.A. Pearce. New director Francis Thomas Pearce. 1935 Death of F.T Pearce senior. (or possibly 1931). Mill changed from DC to AC electricity. 20 March: Fox Elms Ltd incorporated; "Turog" dumbbarge purchased. Company secretary John Forrester Raikes Bevan 1936 F.T. Pearce junior retired. New director Richard Anthony Pearce. Company celebrated F.K.S. Metford's 50 years with company, special printed card with photo. 1936 F.K.S. Metford knighted; address by board at AGM recorded; presentation, staff party and gifts. 1944 AGM minutes recorded 2 staff and 9 mill employees had been in forces; 2 killed in action. 1946 F.K.S. Metford retired. New Chairman A.K. Priday; New director, Francis Owen Metford 1947 33 Park road purchased as accommodation for employees who had no housing. First occupiers: H.Austin, O. Ellis, G. Elliott 1949 "Fox Elms" hit Severn Railway Bridge (November) and sank; T. Aldridge, master, and son survived. Potential claim for damage to bridge by Ministry of Transport mentioned in AGM minutes. Account show hire of "Morrison" 1949-51 1950 27 July "Severn Conveyor" purchased. 1952 P.O. Metford retired. New director, Lady Metford. (Probable date) "Higre" lost - hit sandbank. 1953 J.F.R. Bevan retired after 50 years as company secretary. Austen Ivor Harold Coates succeeded him. Lady Metford retired. New director, Mrs Beatrix Amy Howard Wyatt-Smith, later McNaughten. 1956 Bread subsidy withdrawn 1957 Mill modernisation. Flu epidemic caused drop in flour consumption. 1958 Death of Lady Metford. 1959 "Nancy H" motorised barge purchased. 1962 Move from North Mill, due to dock entrance enlargement to Victoria Warehouse. Bulk storage system installed—claimed to be the most modern in Europe. Entroleter milling introduced. 1963 "Severn Trader" motorship purchased by Fox Elms Ltd. 1964 New concrete grain silo completed. Flour packing moved to Victoria warehouse. 19 May: J.F.R. Bevan died "53 years secretary and loyal servant" (AGM minutes). 1965 31 March. A.K. Priday retired after 43 years as director, 29 as chairman. New Chairman R.A.Pearce; new director Charles John Priday. 24 July "Gloucester Journal" picture and article on "Five men's 263 years' service". 1966 Mrs Scott (now Mrs Meadows) (secretary) retired after 44 years' service. 1967 Death of A.K. Priday. 1968 Death of R.A. Pearce. New chairman C.J. Priday; new director Christopher David Vowles. Purchase of 5 new lorries and bulk tanker. New storage bins expected December (AGM minutes). 1969 Mill motor (installed 1935) replaced by several smaller ones.