others. Two years after the campaign debuted, then-First Lady, Laura Bush, used the tagline in a discussion with Jay Leno on The Tonight Show. A survey in USA Today called the campaign the "most effective" of 2003. The LVCVA renewed R&R's 5-year contract without hearing any other bids, and a record 35 million tourists came to Las Vegas the year the campaign was launched. The legacy of the campaign exists to the present day. It served as the partial inspiration for films like What Happens in Vegas starring Cameron Diaz and Ashton Kutcher and The Hangover film series starring Bradley Cooper, Zach Galifianakis, Ed Helms, and Ken Jeong. The tagline also earned a spot on the Madison Avenue Walk of Fame in New York City. 2004-present: After "What Happens" and expansion In 2004, R&R had a free rein with the LVCVA's $65-million marketing budget. The company had 220 employees and billed out over $200 million yearly. The headquarters moved to the western Las Vegas suburb known as Summerlin, Nevada, after constructing a 70,000 square-foot purpose-built facility. After the success of the "What Happens Here, Stays Here" campaign, the firm continued providing political and commercial consultation and advertising services. They lobby on behalf of NV Energy and the Nevada Resort Association. They consulted with political candidates Senator Harry Reid, Senator Orrin Hatch and current Nevada Governor, Brian Sandoval. In 2005, R&R announced on behalf of the Agassi Foundation that former tennis star, Andre Agassi, would not run for a seat in the United States Congress. In 2006, the LVCVA attempted to sell the rights to the "What Happens Here, Stays Here" slogan to R&R for only one dollar. This was done as a measure to allow R&R to seek lawsuits against any entity that unlawfully used or profited off of the slogan. A federal judge nullified the trademark sale in 2006. A lawsuit against a California businesswoman who had used a variation of the slogan was successful for the LVCVA and R&R. Also in 2006, R&R began creating LGBT-inclusive ads for Paris Las Vegas and the LVCVA. In 2008, the LVCVA and R&R were the subjects of an independent Nevada Policy Research Institute (NPRI) investigation. The investigation revealed that the LVCVA breached contract agreements by allowing R&R to make expenditures over $500 without LVCVA review. The LVCVA also allowed an R&R subsidiary to overbill by 43% on a 1999 project. Some