Radio Otago was a radio company that operated a group of local radio stations in radio markets around New Zealand from the 1970s to the late 1990s. Radio Otago was started in 1971 when Dunedin station 4XO was started, 4XO was originally branded as Radio Otago 4XO. During the 1980s and 1990s Radio Otago expanded their operations by starting up stations around Otago and the rest of New Zealand, and also by purchasing existing stations. The company sold its seven North Island stations in 1997 to Energy Enterprises and funds from the sale were used to purchase C93 FM Limited allowing Radio Otago to compete in the Christchurch market. In 1999, Energy Enterprises merged with Radio Pacific to become Pacific/RadioWorks Group. Then, Pacific/RadioWorks merged with Radio Otago, forming RadioWorks. Radio stations North Island stations These stations were sold to Energy Enterprises in 1997. Classic Rock 92FM Tauranga 90.2 Hot FM Rotorua 93.5 Kis FM Taupo 96FM Rotorua Classic Gold 1548 Rotorua Hot 93 Hastings 92 MORE FM Napier Star FM Wanganui 92 MORE FM in Napier was operated as a franchised station, this station became Hawkes Bay's 92FM and later was replaced with network station Solid Gold, Classic Rock 92FM in Tauranga also was replaced with Solid Gold. Classic Gold 1548 in Rotorua was closed down and the station was used as a second frequency for Lakes 96FM, and today is used for TAB Trackside (previously known as BSport, then LiveSport). The other stations Kis FM, Lakes 96FM, Hot 93 and Star FM were all rebranded as More FM in late 2004/early 2005 when RadioWorks rebranded the majority of their heritage stations as More FM. 90.2 Hot FM Rotorua started as a summer station before it became 96FM permanently. This summer station recruited local talent as well as bringing in seasoned veterans from the Hawkes Bay. Many went on to have long careers in local and international radio. South Island stations Prior to the sale of the company in 1999, Radio Otago operated the following stations: Fifeshire FM Nelson Fireshire Classic Nelson - Replaced with Solid Gold Easy Listening i94FM Christchurch - Rebranded as Lite FM in 1998, and in 2004 rebranded again as The Breeze (see below) C93FM Lite FM 4XO Dunedin 93Rox Dunedin - Rebranded as C93FM Mosgiel FM (Closed down in 1997) Radio Dunedin Radio Central, Central Otago Radio Wanaka Resort Radio Queenstown Big River Radio Balclutha