phone. The U.S. version started retailing without carrier branding or discounts in Nokia's flagship stores in New York and Chicago on 26 September 2007. On 29 August 2007, two updated versions of the N95 were announced at a press event in London; first, the N95-2 (N95 8 GB), an updated version for the European/Asian markets with 8 gigabytes of internal storage and larger screen; secondly, the N95-3 (N95 NAM), replacing the original 2100 MHz W-CDMA air interface with support for the 850 MHz and 1900 MHz frequencies used for the 3G networks of most GSM-compatible mobile carriers in the Americas, including AT&T Mobility. Finally, later on 7 January 2008, Nokia introduced the N95-4, which is the US 8 GB version of the N95-3. The phone got its FCC approval on 30 January and launched 18 March. The first carrier to utilise this approval was Rogers Wireless in May 2009. Also at CES 2008, a red-coloured limited edition Nokia N95 was announced and released that year. The N95's main competitors during its lifetime were the LG Prada, Apple's iPhone (1st generation), Sony Ericsson's W950i and K850. The N95 managed to outsell its rivals. Despite Apple's much-hyped iPhone with its multi-touch technology, thin design and advanced web capabilities, the N95 had several key features against the iPhone, such as its camera with flash, video camera, Bluetooth file sharing, 3G and 3.5G connectivity, GPS, third-party applications and several other features. Even after the release of later Nseries phones, the N95's retail price was still around (about ) as of early 2010 despite its three-year-old age. Features Integrated GPS ability The N95 contained an integrated GPS receiver which was located below the 0 key on the keypad. The phone ships with Nokia Maps navigation software. Multimedia features Out of the box, the N95 supported audio in MP3, WMA, RealAudio, SP-MIDI, AAC+, eAAC+, MIDI, AMR, and M4A formats. Its two-way slide, when opened towards the keypad, allowed access to its media playback buttons. A standard 3.5 mm jack is located on the left side of the phone and allowed the user to connect any standard headphones to the unit. With the AD-43 headset adapter the N95 introduced support for multiple remote control buttons on the headset. Users can also use Bluetooth for audio output using A2DP, or use the built-in stereo speakers. The N95 is also capable of playing video in 3GP, MPEG4, RealVideo, and,