leaving implementation to his son, Ross. Many current-day and long-run WTCM air staffers began association with the stations in this "rebirth" period including Dave Gauthier (who had worked there briefly in the 1970s), Carey Carlson, Ryan Dobry, Ron Jolly, and Jack O'Malley. Lin McNett ("Michael O'Shea") returned from other out-of-state broadcast employment for a second and long standing stint. Les Biederman died in 1986 after enjoying much of his leisure time on his boat "Happy Days". In the late 1980s, WTCM (and other AMs) were struggling. Although he has Democratic leanings, Ross Biederman decided to start airing Rush Limbaugh's program because he thought it would help ratings, and made the station full-time news/talk. 1990s-present With FCC restrictions lessening, it created opportunities for the younger Biederman to rebuild the Paul Bunyan Network. In the 1990s, he purchased or erected several stations in other northern markets, and designed them to rebroadcast his Traverse City signals. WBCM 93.5 Boyne City (formerly WCLX) simulcasted WTCM-FM and WKJF 1370 Cadillac eventually simulcasted WCCWM. WKJF has since been donated to the same ministry that received the original 1400 signal, Good News Media (which changed the calls to WLJW in March 2004 and has since used it to simulcast WLJN). Also, in the 1990s, Biederman purchased WCCW 1310 (then standards from ABC's "Stardust" network, now sports from ESPN Radio) and FM 107.5 (oldies), which had been WTCM's primary local competitor in the "early days" after being founded by a former Midwestern employee, John Anderson, in 1960. In 1994, Ron Jolly was hired to host a local morning program between 7-10 am. Jolly was an award-winning newscaster for WTCM AM and -FM between 1986-1990. Before returning to WTCM to host the morning show he worked at WJIM Lansing, and WLXT-FM, Petoskey/Traverse City. His program features a blend of news, information and interviews with local and statewide figures from politics, arts & entertainment, education, business, etc. Jolly left the station for ten months in 2001 to join the Michigan Talk Radio Network based in Charlevoix. In 2008, Norm Jones joined the airstaff hosting a newly created local program between 10am - Noon. Jones has been associated with the station on and off since the early 1980s. Jones passed away unexpectedly in 2020. In 2010, Merlin Dumbrille, longtime host of the Farm and Orchard Show, retired after fifty plus years at WTCM. On June 1, 2005 WTCM boosted its power