R&R Partners is an American advertising, marketing, public relations, and public affairs firm based in Las Vegas, Nevada. They are known for creating the ad campaign "What Happens Here, Stays Here," for the Las Vegas Convention and Visitors Authority (LVCVA). R&R maintains domestic and international clients through its headquarters in Las Vegas, and eight locations in (Austin, Texas; Denver, Colorado; Los Angeles, California; Phoenix, Arizona; Reno, Nevada; Salt Lake City, Utah; and Washington, D.C.); Mexico (Mexico City). In 2013, Adweek named R&R Partners the top marketing agency in the state of Nevada. It was also named one of the best places to work in marketing and media by Advertising Age. History 1974–1994: Rogich and R&R Advertising R&R Partners was founded in 1974 as "R&R Advertising" by Sig Rogich in Las Vegas, Nevada. The R&R in the name stands for Rogich and Rogich, the founders of the agency. The firm offered advertising, marketing, and government affairs even in its earliest iteration. Rogich is known to have handled numerous aspects of political campaigns including speechwriting, advertising, and direct mail. In a single election year, he reportedly managed 17 political campaigns in Nevada, all victorious. In the 1980s, Rogich and R&R Advertising drove several political campaigns on a national level while also managing advertising and marketing for the Las Vegas Convention and Visitors Authority (LVCVA). Rogich was a part of then-President Ronald Reagan's "Tuesday Team," a collection of advertising professionals including Hal Riney and Phil Dusenberry that helped Reagan win the 1984 presidential election. Rogich also led George H. W. Bush's campaign during the 1988 presidential election, helping devise a numerous ads for the Bush campaign, including the infamous "Tank" ad, which outlined Democratic contender Michael Dukakis's policies on military spending and used footage of Dukakis riding in a tank. In 2014, Politico released a documentary about the ad and its importance in determining the outcome of the election. 1994–2002: Change of hands, post-Rogich In 1994, Rogich left the firm to focus exclusively on campaign management. Billy Vassiliadis, who had been hired by Rogich in 1982, purchased the firm along with Salt Lake City political consultant Bob Henrie. Vassiliadis became R&R's president, CEO, and majority owner. Mary Ann Mele, Bob Henrie, and Jim King also became co-owners. In 1997, R&R was continuing to oversee the $33.5-million marketing budget of the LVCVA. To promote tourism to the city, the agency produced ad campaigns like