convert as many visitors to a completed purchase. If there is a sign-up form with multiple pages, web site owners want to guide visitors to the final sign-up page. Path analysis answers typical questions like: Where do most visitors go after they enter my home page? Is there a strong visitor relation between product A and product B on my web site?. Questions that can't be answered by page hits and unique visitors statistics. Funnels and goals Google Analytics provides a path function with funnels and goals. A predetermined path of web site pages is specified and every visitor walking the path is a goal. This approach is very helpful when analyzing how many visitors reach a certain destination page, called an end point analysis. Using maps The paths visitors walk in a web site can lead to an endless number of unique paths. As a result, there is no point in analyzing each path, but to look for the strongest paths. These strongest paths are typically shown in a graphical map or in text like: Page A --> Page B --> Page D --> Exit. See also Funnel analysis Cohort analysis website analytics Big data Data mining Analytics Business Intelligence Test and Learn Business Process Discovery Statistics Customer dynamics Behavioral analytics References Further reading Applied data mining Business intelligence terms Business analytics Web analytics