the street with a renewed cultural energy. In February 2012 Bloomberg L.P. opened an office on the boulevard, followed by Julius Baer Group in March of the same year. Rothschild Boulevard was the epicenter of the 2011 Israeli social justice protests. See also Rothschild 22 References External links Peace demonstration on Rothschild Boulevard, June 6, 2008 Streets in Tel Aviv Boulevards Shopping districts and streets in Israel Edmond James de Rothschild