with that year's pink ribbon campaign. Responding to a fan's Facebook post wishing that Tim Tams grew on trees, in 2012 Arnott's "planted" a Tim Tam orchard in Martin Place on 2 May 2012. The campaign generated more than 475,000 views on Tim Tam's YouTube channel and the brand experienced a 23% baseline sales uplift over the campaign period. In late 2015, media reported that Coles was attempting to resist price rises to Tim Tam and other Arnott's products. When Coles refused the cost increase, Arnott's refused to supply the chain for two weeks. In 2016, to advertise Tim Tam mocktail flavours, Arnott's recruited Sophie Monk to feature in television advertisements as the face of the range. In 2022, Tim Tams were featured in the first episode of the second season of the cooking competition show Snackmasters. Tim Tam Slam The Tim Tam Slam (also known as the Tim Tam Shotgun, Tim Tam Bomb, Tim Tam Explosion, Tim Tam Bong and Tim Tam Suck) is the practice of drinking a hot beverage through a Tim Tam. Opposite corners of the Tim Tam are bitten off, one end is submerged in the beverage, and the beverage is sucked through the biscuit as though the Tim Tam itself were a straw. The crisp interior biscuit is eventually softened and the outer chocolate coating begins to melt, at which point the biscuit is eaten. The Arnott's company used the name Tim Tam Suck in a 2002 advertising campaign. In February 2019, Arnott's released a "Slams"-branded version of the Tim Tam biscuit. Similar Products Apart from Penguins, products similar to Tim Tams have included Woolworths' home brand product Slams", the Coles brand "Chocolate Surrenders", Aldi's "Just Divine" line of biscuits under their Belmont Biscuits brand, and various similar "home-brand" products marketed by British supermarkets. New Zealand's Griffin's Foods manufactures a counterpart to Tim Tams called "Chit Chats". Jumbo supermarkets in the Netherlands sold a counterpart under the name "Dip&Nip Cookies". In 2021 Trader Joe's in the United States released their own take on the biscuit, branding them "Aussie-style Chocolate Crème Sandwich Cookies". In 2003, Arnott's sued Dick Smith Foods over their "Temptin" brand of chocolate biscuits, which Arnott's alleged had diluted their trademark as a similar biscuit to Tim Tams, in similarly designed packaging. The case was settled out of court. Dick Smith previously also released a Tim Tam clone under the name "TTs".