that are necessary to stitch a garment. Design for Disassembly (DfD): The main intention of this strategy involves designing a product in such a way that it can be easily taken apart at the end of its lifespan and this allows the use of fewer materials. Craft preservation: This technique combines and incorporates ancestral craft techniques into modern designs and in a way it ensures preservation of traditional craftsmanship through innovation. Transformational/Multifunctional: This strategy can be used to design products or garments that could be worn in numerous ways and can even have elements that are reversible. The best real-life example is the Carry on Closet fashion line created and developed by Antithesis. Pull Factor Framework: Brands such as L.L Bean and Harvey Nichols implemented a “Pull Factor Framework” which is a new methodology that strives to make sustainable innovation more enticing for consumers and producers alike. Technology Fast fashion brands like ASOS.com, Levi's, Macy's, North Face have turned to sizing technology that use algorithms to solve sizing issues, and give accurate size recommendations on their website to reduce environmental impact on returns. H&M's design team is implementing 3D design, 3D sampling and 3D prototyping to help cut waste, while artificial intelligence can be used to produce small garment runs for specific stores. Companies are helping support the circular system in fashion production and consumer behavior by renting out clothes to customers with recycled or reuse items. New York & Company Closet and American Eagle Style Drop are examples of rental services that can be offered to customers when subscribed to the program. Tulerie, a smartphone application offers borrowing, renting, or sharing of clothes in local communities across the globe; users have the opportunity to profit by renting clothes as well. Overconsumption In contrast to modern overconsumption, fast fashion traces its roots to World War II austerity, where high design was merged with utilitarian materials. The business model of fast fashion is based on consumers’ desire for new clothing to wear. In order to fulfill consumers' demand, fast fashion brands provide affordable prices and a wide range of clothing that reflects the latest trends. This ends up persuading consumers to buy more items which leads to the issue of overconsumption. Dana Thomas, author of Fashionopolis, stated that Americans spent 340 billion dollars on clothing in 2012, the same year of the Rana Plaza collapse. Planned obsolescence plays a key role