2006, and is now a simulcast of WAGG. The most serious and successful challenge to WZZK's dominance came in 1994, when WZBQ, a station licensed to Jasper that had previously targeted the Tuscaloosa area, moved its studios to Birmingham and relaunched itself as WOWC. The new competitor, by then having the new call letters WDXB, gradually began chipping away at WZZK's audience, and in 2002, began broadcasting from atop Red Mountain in Birmingham, where most of the market's FM stations have their broadcast towers located. In 2006, WZZK and WDXB were the two dominant country music stations in Birmingham. In 1999, the station was given the National Association of Broadcasters Friend In Need Radio Award for outstanding service in the face of natural disasters. On January 2, 2007, it was announced that the popular morning-drive radio team of Rick and Bubba would be moving their show from crosstown rival WYSF to WZZK, effective the next day. On July 20, 2012, Cox Radio, Inc. announced the sale of WZZK and 22 other stations to SummitMedia LLC for $66.25 million. The sale was consummated on May 3, 2013. References External links WZZK official website Official Website of Rick and Bubba ZZK-FM Country radio stations in the United States Radio stations established in 1948 1948 establishments in Alabama