student at Howard University. Denise Landman was appointed CEO at PINK in 2011 and served until she retired at the end of 2018. Landman was succeeded by Amy Hauk as CEO in 2019. The PINK line has been promoted through college tours, and in 2011, the brand continued to work in partnership with NFL teams to market apparel containing team logos to teenage girls and college-aged women. Reports of declining sales at PINK began to appear in 2018, following shifts in consumer preferences towards athleisure and a move towards more body-positive brands of underwear than parent brand Victoria's Secret. Analysts have regarded PINK as more nimble, with a better track record of shifting their marketing towards inclusivity, than their parent brand, which faced an onslaught of controversy in 2019 and 2020. As of 2020, the company had 141 stores, all attached to Victoria's Secret stores. Controversy In March 2013, Victoria's Secret PINK launched a marketing campaign for its "Bright Young Things" underwear line, directed at teen and pre-teen girls, that drew considerable negative attention. The underwear contained wording such as "call me", "feeling lucky", and "wild". A Change.org petition calling for the company to discontinue its product line amassed over 24,000 subscribers. After the criticism increased, Victoria's Secret removed the items from the company's website and said that the ad campaign was meant for college-age women. Kylie Bisutti, a former Victoria's Secret model, headlined several Pink to Purpose events from 2013 to 2015, and since 2018. These events, unrelated to the retailer, are described as an encouragement for women "to leave the PINK lifestyle to find PURPOSE!" Bisutti perceives her past as "being at the pinnacle of the PINK lifestyle of fake, broken relationships". PINK was central to the controversy around longtime L Brands Chief Marketing Officer Ed Razek's 2018 interview with Vogue, in which he spoke out against the inclusion of plus-size and trans models in the Victoria's Secret Fashion Show specifically, and the Victoria's Secret business model, generally. In August 2019, the first openly transgender model, Valentina Sampaio, was hired to work for PINK; Razek's resignation was announced just days later. Marketing PINK is a division of Victoria's Secret, and was owned by American retail company L Brands. Victoria's Secret was a subsidiary of L Brands, with financials for PINK reported jointly with those of Victoria's Secret. In a 2009 letter to shareholders, the company's founder, Les Wexner,