quick to jump on the trend. Fast fashion retailers like Boohoo.com realized that social media advertisements could be a great way to reach their target audience, young girls. These users were swarmed with fast fashion advertisements each time they opened up Instagram. Companies like Boohoo hoped that the constant exposure to their products would influence users to not only visit their website, but also to buy clothing from them. Instead of just posting pre-made ads on their accounts, fast fashion retailers realized that an effective way to advertise their clothing could be to join forces with social media influencers. Social media influencers can be defined as "regular" individuals who have accrued a large number of followers across multiple social media platforms as a result of the content they post. For the most part, social media influencers focus their content on one subject area, like food or fashion. Social media influencers have become their own kind of "internet celebrities" and their followers value and trust their opinions. As a result, when social media influencers post content wearing an outfit from Shein, their followers may feel compelled to purchase clothing from that retailer as well. Studies have shown that there is a correlation between following social media influencers and shopping more frequently. Even though some fast fashion retailers still have "celebrity ambassadors", many retailers have turned to social media influencers to promote their clothing. The world saw a surge in these social media marketing practices after the coronavirus pandemic hit. Fast fashion retailer Shein quickly took center stage across numerous social media platforms. Social media users, specifically young women, could not go online without seeing something from this fast fashion website. "Shein hauls" became one of the most popular trends on TikTok, with 4.7 billion #sheinhaul views as of March 2022. Haul videos consist of individuals recording themselves showing items they purchased (typically a large quantity) and posting the video on platforms like YouTube or TikTok. In the midst of a global pandemic, these billions of views allowed Shein to bring in about $10 billion in revenue in 2020. Production "Supermarket" market The consumer in the fast fashion market thrives on constant change and the frequent availability of new products. Fast fashion is considered to be a "supermarket" segment within the larger sense of the fashion market. This term refers to fast fashion's nature to "race to make apparel an even smarter