an online tool that allowed users to create their own customizable, hardbound cookbooks using Epicurious’ collection of recipes. The site also expanded content to YouTube, producing a series of two-minute tutorial videos. In April 2009, Epicurious launched its mobile app for the iPhone, which included search functionality for all recipes on the site, as well as the ability to create custom shopping lists. The app was first available through the iOS App Store, and versions for Android and Windows Phone 7 followed. The Epicurious app was featured in Apple commercials and was named a New York Times "App of the Week" on April 27.v Together with Michelle Obama, Epicurious launched the "Chefs Move to Schools" campaign in the summer of 2010. Chefs Move to Schools enlisted more than 1,000 local chefs to educate students and staff in local schools across the nation about healthy eating practices. Early in 2011, the Epicurious iPhone app was named as one of Times 50 Best Phone Apps. In September of that same year, Epicurious announced a partnership with Cooking.com to create an online store that allowed consumers to purchase kitchenware and specialty food items tied to Epicurious recipes and content. In December 2011, the site made 75 Random House eCookbooks available for sale from authors including Tom Colicchio, Bobby Flay, Martha Stewart, and Alice Waters. In 2012, Epicurious released its own print cookbook; a 400-page print edition that offered more than 250 recipes organized by season, with meal categories including breakfast, starters, mains, and sides. The cookbook debuted on the best-seller list. Condé Nast announced on May 9, 2012, that it had bought the digital mobile shopping list and recipe service, ZipList. Epicurious became the first Condé Nast site on the platform, enabling users to save recipes from anywhere on the Internet. Conceived originally by Tanya Steel, Epicurious launched the Healthy Lunchtime Challenge in 2012, a nationwide contest that was created through another partnership with Michelle Obama, as well as the US Departments of Education and Agriculture. The Healthy Lunchtime Challenge attracted 1,300 entrants in 2013. The contest continued annually into 2014 and 2015. In June 2013, Carolyn Kremins, xice-president and publisher of Condé Nast Traveler moved over to Epicurious as SVP and GM. Nilou Motamed was named Editor-in-Chief and began working on a redesign with an eye towards highlighting non-recipe content, like restaurants and travel coverage. By January 2014, Epicurious had developed new