but returned in January 1949 at 9 pm ET on Fridays, sponsored by Bonafied Mills. Larry Schwab was the director. Book Jokes by Lehr, Tinney, Bower and Rubin were collected in Stop Me If You've Heard This One, a 1949 Permabook published by Garden City Publishing. Permabooks were designed with an unusual format of a paperback bound with stiff cardboard covers (with a "special wear-resistant finish") to simulate the look and feel of a hardcover book and the company had previously published Best Jokes for All Occasions, edited by Powers Moulton. The Stop Me If You've Heard This One Permabook featured a two-page foreword by Tinney, a one-page introduction by Bower, 66 pages of jokes by Bower, 85 pages of jokes by Tinney and 82 pages of jokes by Lehr. Under the heading, "P.S.", Rubin only had space for four jokes on two pages, as explained: "Benny Rubin was added to our show just before press time." Tinney's foreword offered some background on the radio program: The idea for the program Stop Me If You've Heard This One did not come to me in an automat as has been rumored, but in bed. I scribbled a note about it on a nearby pad. The next morning I told the idea to my wife. She said it was no good. So I knew then I had a good idea. The William Morris Agency sold it to the Quaker Oats Company for 19 weeks (1939–1940) on NBC...The show went on ice while I was in the Army. I am happy Norman Livingston of WOR and Phil Carlin of the Mutual Broadcasting System saw fit to revive it. I am happy C.R. Smith of American Airlines provided a commuter service of DC-6's so I could fly back and forth between Oklahoma and New York and perform on it. See also 1948–49 United States network television schedule References American comedy radio programs 1930s American radio programs 1930s in comedy 1940s American radio programs 1939 radio programme debuts 1940 radio programme endings 1947 radio programme debuts 1948 radio programme endings 1948 American television series debuts 1949 American television series endings 1930s American comedy game shows 1940s American comedy game shows Black-and-white American television shows NBC original programming NBC radio programs