Olaf Jeglitza (born 15 February 1965), known professionally as O-Jay, is a German rapper best known as the frontman of the '90s Eurodance and pop music project Real McCoy (also known as M.C. Sar & the Real McCoy). Early life Jeglitza was born in Berlin, Germany in 1965. After finishing school, he studied at the Lette Foundation, a technical college for photography in Berlin. At age 18, he started working as an independent photographer. After two years, he was hired by an advertising agency as an assistant photographer and became their head of the photo department a year later. Since the age of 15, Jeglitza was involved in the upcoming hip hop movement in Germany. Music career 1984–88 In 1984, Jeglitza started working with the Berlin-based DJ Frank Hassas (a.k.a. Quickmix) and later started collaborating with the German producer/musician Micky Wolf. During that time, he met the rapper Aram Mouchegh (The-A) and they became a trio act called the Masterplan. In 1987, they released their first single, "We Wanna Be Stars", on the Select record label. The single became a commercial failure. Jeglitza later started to produce the monthly radio show called Freshline Radio and published a German hip hop magazine titled Fresh Beat Magazine. In 1988, Jeglitza and Hassas together with producer Juergen Wind formed a new project called the Alliance. The first single release, "Action!" was released on their own label Freshline Records. The label sold approximately 20,000 units with the help of their distribution partner 99 Records. This first 12" was followed by more releases, leading them to a first label deal with Rough Trade Records. While "Action!" and the second release "Come into My Life – Rap Version" (The Admirers) ended up being re-released by ZYX Records, the first album of the Alliance (It's Time…) and a couple of other products were released by Rough Trade. 1988–95 1988 saw the birth of the group M.C. Sar & the Real McCoy, in connection with a production request by Reinhard Piel (head of A&R at ZYX Records) for a cover version of the Technotronic hit "Pump up the Jam". The following year, the group signed a new label deal with ZYX Records and made further releases by M.C. Sar & the Real McCoy, such as the song "It's on You". They also created a number of other productions, projects and remixes. Around 1992, the label had financial problems