WSAI (1360 AM) is a Cincinnati, Ohio commercial radio station. Owned and operated by iHeartMedia, its studios, as well as those of iHeartMedia's other Cincinnati stations, are in the Towers of Kenwood building next to I-71 in the Kenwood section of Sycamore Township, and its transmitter site is in Mount Healthy. Programming WSAI is known as "Fox Sports 1360", and airs the entire Fox schedule, including The Dan Patrick Show, Rich Eisen, and Colin Cowherd. It is the Cincinnati affiliate for University of Louisville Cardinals football and basketball (if Kentucky is on ESPN 1530), NFL on Westwood One, NCAA college basketball on Westwood One, NCAA college football on Westwood One, and Columbus Blue Jackets hockey. History WSAI was first authorized, by telegram, on March 19, 1923, and was initially operated by the United States Playing Card Company. The station originally broadcast from company facilities on Beech Street in Norwood, Ohio. The WSAI call letters were randomly assigned from a sequential roster of available call signs. Its first authorization was for operation on the shared "entertainment" wavelength of 360 meters (833 kHz). The single entertainment wavelength meant that stations within a given region had to make timesharing agreements to assign operating timeslots. In May 1923 the Department of Commerce set aside a band of "Class B" frequencies reserved for stations that had quality equipment and programming, and the Cincinnati region was assigned exclusive use of 970 kHz. WSAI began operating on this new frequency, sharing time with another Cincinnati station, WLW. In May 1924 a third Class B station was established in Cincinnati, WFBW (now WKRC), which the next month became WMH. WLW was unhappy with having to split time with two other stations, so in June 1924 government regulators moved WLW to 710 kHz, sharing time with WBAV (now WTVN) in Columbus. At the Third National Radio Conference, held in October 1924, the Radio Corporation of America's (RCA) vice president and general manager, David Sarnoff, announced that his company planned to embark on the construction of a 50,000 watt station for New York City. At this time 1,000 watts was the maximum permitted, so this brought up fears by smaller stations that a group of powerful stations would monopolize the airwaves. In late 1924 Western Electric began selling radio transmitters capable of operating at 5,000 watts, but the Commerce Department, wary of the high-powered sets overwhelming local receivers, did not