media features and a greater emphasis on its most popular TV shows with a "fewer, bigger, better" strategy. The redesign was code named 'Project Penguin', and it followed the announcement of ITV's Catch Up service being rebranded to ITV Player. Parts of the site have already had a redesign, including a new look for the home page. The Coronation Street, Loose Women and football sections pages were updated in the early months of 2009. This Morning was relaunched in August. ITV News was relaunched 2010, coinciding with a new Tonight page. On 11 September 2009, video coding was changed from Microsoft Silverlight to Flash, and on 25 September 2009, ITV relaunched its TV classics section. On 19 November ITV Player had a complete overhaul of its site and relaunched with a new Web site with a few new addons, including a search bar, a light dimmer and bigger video players. A Brand New TV Shows directory was relaunched on 10 December, which then led to the old style Drama, Soap, Entertainment pages on the site being replaced with similar pages in the TV Shows directory. On 4 February a brand new weather page launched and on 22 February a brand new ITV News Web site launched. Stories from ITV News correspondents, the latest news programme, news blogs and a meet the team page are all on the brand new Web site. From Summer 2010, the ITV Web site underwent another overhaul, with tweaks to the layout such as centring pages when used on wide-screen displays as well as improved pages for various ITV shows with high-resolution images and videos. Integration of ITV Local On 4 March 2009, ITV announced that ITV Local would close as a separate business. On 17 March 2009, it did, with the ITV regions integrated into itv.com. The new itv.com/local relaunched during October 2009 and are now prominent in regional news. 2011 design On 31 March 2011 ITV.com had another new design. The home page was completely redesigned, as were the channel minisites. The TV guide and TV shows sections incorporated the new page headers and footers whilst becoming centred for better presentation on wide-screen displays. The news option in the navigational bar offers national and regional news. The sports section also become centred, with a redesigned itv.com/f1 site launching soon thereafter. Other sports minisites are expected to redesigned in the same way when their respective