40 music during the 1950s and 1960s, it achieved an over 50 share, an unparalleled ratings success. The station saw success in music and talk radio broadcasting. In 1954, 1190 KLIF switched from a more varied music programming approach to one that focused on hit music with periodic news updates. McLendon collected the names of local leaders in business and government working them into news on the station. McLendon said there were only two things that radio could compete with television on: "music and news". The operations were headquartered at KLIF Triangle Point Studios from 1964 to 1980. It is a street front building with large windows where pedestrians and Downtown Dallas shoppers could look in the studio and see the action of live broadcasts. KLIF was known for its promotions which included top 40 surveys with photo shoots of the broadcasters. The disc jockeys were frequently at live promotion events. KLIF did live shows in different parts of the Metroplex. The announcers often toured the city in the KLIF radio vehicles. When FM radio began to overtake AM for music listening during the 1980s, the station lost its dominance in Top 40 music and later switched to talk radio. Former hosts Hosts previously heard on KLIF included Darrell Ankarlo, Jeff Bolton, Yolanda Gaskins, David Gold, Norm Hitzges, Tom Kamb, Greg Knapp, Kevin McCarthy, Freddy Mertz, Michael O'Shea, Bob Ray Sanders, Kevin Stovall, Jon-David Wells, Grant Stinchfield and Mike Selden. References External links KLIF official website Dallas Observer article on KLIF's troubles. Goes into when the station had the city's talk radio ears. DFW Radio Archives DFW Radio/TV History LIF News and talk radio stations in the United States Cumulus Media radio stations Radio stations established in 1922 Radio stations licensed before 1923 and still broadcasting