The Salón Internacional del Automóvil México (Mexico International Autoshow in English) or simply SIAM was an annual auto show held at the Banamex convention center of the Hipódromo de las Américas racecourse in Mexico City, Mexico. Planned as a successor to the Auto Expo del Automóvil it span only three editions from 2004 to 2006. Autoexpo del Automóvil The first "Autoexpo del Automóvil" (Car Show) was held as an unofficial event on December 8, 1994, at the Palacio de los Deportes center, in Mexico City and was called "International Auto Show". By the early 90s, car marketing in Mexico was lean, and less than fifteen makers in this first Auto Expo but the real deal were cars like the Mustang Mach III, the Bugatti EB110 and a Batmobile. Its particular success led to a new edition the following year at the same venue. In 1996 it changed its name to "Auto Expo Mundial" and moved to the World Trade Center México exposition center. The place has three floors so the expo was divided in three sections: "Armadoras" (Carmakers) 1 and 2 and "Commercial" (for trucks and commercial vehicles). The car market started increasing since this year so every year more and more carmakers started assisting to this event. In 1998 Mexico got impressed by the entry of Ferrari cars that were presented in the Auto Expo. That would be the beginning of the entry of new carmakers. The show was moved again in 2002 to the Centro Banamex convention center at the Hipódromo de las Américas racecourse. Extravaganzza Automotriz For 2003 the organizing committee decided to deviate from the affordable-car paradigma of previous editions and presented the show under the "Extravaganzza Automotriz" motto. The show presented exotic and concept cars, notably Noble M12, TVR Cerbera Speed 12, Bugatti EB110, Chrysler ME Four-Twelve and others. This edition met with strong criticism by attendants expecting to find what they expected from the previous shows. There were up to 30 makers, including exotic makers like TVR and Spyker and brands not available in Mexico like Lancia and Morgan but not mainstream manufacturers like General Motors or Nissan. This expo also included a tuning area that presented the modified vehicles from 2 Fast 2 Furious. Salón de México The failure of the last Autoexpo gave Mexico the opportunity to raise as a country with gained automotive culture. The SIAM was born. Auto Moto Cycle