WIXX (101.1 FM) is a Top 40/CHR radio station licensed to and serving Green Bay, Wisconsin, along with Appleton, Oshkosh, and much of Northeast Wisconsin. The station is owned and operated by Wausau, Wisconsin-based Midwest Communications, and is part of a Midwest-owned cluster of 8 stations in the market. WIXX broadcasts from studios located on Bellevue Street in the Green Bay suburb of Bellevue, and transmits from a tower on Scray Hill in the Brown County town of Ledgeview, sharing a site with WBAY-TV, WPNE-TV, and WPNE-FM. WIXX's main competition comes from WKSZ/WKZY, a Top 40 (CHR) simulcast broadcasting to the same area. History The station, with the original call letters WJPG-FM, was owned by the Green Bay Press-Gazette to complement their then-owned station WJPG (now WNFL). WJPG-FM began broadcasting August 13, 1947, though there is no record of the Press-Gazette regularly broadcasting on the FM signal. Eventually, the Press-Gazette would sell WJPG-FM to the Norbertine Order of Priests, a De Pere-based religious order that founded St. Norbert College. The well-financed Norbertines were interested in complementing their existing stations in the Green Bay market, WBAY radio (AM 1360) and WBAY-TV (channel 2). WJPG-FM would eventually become WBAY-FM, and for many years would air easy-listening and middle-of-the-road music formats. By the mid-1970s, the Norbertine Order would sell its broadcast holdings, with WBAY-AM-FM being sold to what would become Midwest Communications. On September 1, 1975, the radio stations would be given new call signs; the AM would become WGEE, while WBAY-FM would take on the WIXX calls. The story of the WIXX call sign has been unclear; though it was believed to be part of a "gee whiz" pun with WGEE, Midwest Communications head Duke Wright has been somewhat coy, stating in 2007 that he was into "X"s and "Z"s back then and WIXX sounds "better than 'WIZZ'". Even after their split in 1975, the radio and TV stations would continue to be housed at 115 South Jefferson Street in downtown Green Bay until 2008, when WIXX, WTAQ (which flipped back to its original callsign from WGEE in 2003), and their Midwest sister stations would move to new facilities in Bellevue, next to the transmitter facility of Midwest-owned WNFL. (WBAY-TV remains at South Jefferson to this day.) By the time the Norbertines sold WIXX, the station had adopted an Album-Oriented Rock (AOR) format. That format was dropped on February 12, 1977, when,