all major clubs had signed such deals, and the cost to companies who sponsor large teams has increased dramatically. In 2008 German club FC Bayern Munich received €25 million in sponsorship money from Deutsche Telekom. However Spanish clubs FC Barcelona and Athletic Bilbao refused to allow sponsors' logos to appear on their shirts as recently as 2005. Until 2011 Barcelona refused paying sponsors in favour of wearing the UNICEF logo on their shirts while donating €1.5 million to the charity per year. Players also began to sign sponsorship deals with individual companies. In 1974 Johan Cruijff refused to wear the Dutch national team's strip as its Adidas branding conflicted with his own individual contract with Puma, and was permitted to wear a version without the Adidas branding. Puma had also paid Pelé $120,000 to wear their boots and specifically requested that he bend down and tie his laces at the start of the 1970 FIFA World Cup final, ensuring a close-up of the boots for a worldwide television audience. In the 1970s, the U.S.-based North American Soccer League experimented with printing players' names on their shirts and allocating each player a squad number rather than simply numbering the 11 players starting a game from 1 to 11, but these ideas did not catch on at the time in other countries. In the 1980s, manufacturers such as Hummel and Adidas began to design shirts with increasingly intricate designs, as new technology led to the introduction of such design elements as shadow prints and pinstripes. Hummel's distinctive halved strip designed for the Danish national team for the 1986 FIFA World Cup caused a stir in the media but FIFA worried about moiré artefacts in television pictures. Shorts became shorter than ever during the 1970s and 1980s, and often included the player's number on the front. In the 1991 FA Cup Final Tottenham Hotspur's players lined up in long baggy shorts. Although, the new look was derided, clubs in Britain and elsewhere had within a short time adopted the longer shorts. In the 1990s shirt designs became increasingly complex, with many teams sporting extremely gaudy colour schemes. Design decisions were increasingly driven by the need for the shirt to look good when worn by fans as a fashion item, but many designs from this era have since come to be regarded as amongst the worst of all time. In 1996, Manchester United notoriously