believed that his remake of "Am I Blue?" had more sales potential. Vinton's version was ranked No. 5 on Billboards end of year ranking "Top Records of 1963", No. 4 on Cash Box's "Top 100 Chart Hits of 1963", and No. 8 on Cash Boxs "Top 100 Chart Hits of 1964". Vinton's recording failed to make the British charts when originally released, but the track's being heard in a televised ad campaign for Nivea cold cream effected a 1990 UK re-release with "Blue Velvet" reaching No. 2 on the UK Singles Chart. Charts Weekly charts All-time charts Lana Del Rey version American singer and songwriter Lana Del Rey released a cover of the song "Blue Velvet" in 2012. It was taken from reissue of her second studio album Born to Die – The Paradise Edition and her third EP, Paradise. It was released as a single on September 20, 2012, through Interscope Records, and used in an advertising campaign for the clothing retailer H&M. Background Del Rey had recorded a cover of "Blue Velvet" for her 2012 H&M Autumn campaign. On September 20, the song was released as a single. Del Rey was selected for the H&M ad campaign after an impressive performance at a Mulberry dinner party. Industry moguls Michelle Williams, Alexa Chung, Elizabeth Olsen, and Anna Wintour attended the party and were impressed by the performance. A public relations manager for H&M said Del Rey was chosen because they "were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice." Music video On September 19, the music video, which served as a commercial for the H&M 2012 Autumn Collection as well, for "Blue Velvet" was released through H&M. In the video, Del Rey is singing the song in a low-lit room before an audience of pallid people, playing an Americana lounge singer dressed in a pink mohair sweater, She is then hypnotized. Three women dressed identically to Del Rey sit on a couch and watch her coldly. At the end, a little man walks into the room, pulls out the plug for Del Rey's microphone, silencing her. Compared to the David Lynch film of the same name, it was directed by Johan Renck. and composed in post-World War II Americana fashion and the notion of external beauty cloaking inner vulnerability. A behind the scenes video was filmed