was published in a book by the museum. Noyes believed that each region of the United States has buildings inspired by the climate. He was a strong advocate of functional Modernism and his work was firmly grounded in the tradition of Gropius, Breuer & Le Corbusier. He advocated simplicity of form and truth to the nature of materials which is seen particularly in his houses. He was responsible for many residential and commercial archetypes alike. Likewise, Noyes' corporate design program philosophy was to ensure that design expressed the true leadership essence of the company and embodied technology in new and appropriate ways. His approach went far beyond a typical corporate identity project. Achieving harmony between design strategy and business strategy was the hallmark of Noyes' work with IBM, and other companies that followed. Noyes' residential and industrial designs established him as a leader in the fields of post-war American architecture and integrated industrial design. The Harvard Graduate School of Design has established a professorship, called the "Eliot Noyes Professor of Architectural Theory". Personal life Noyes married the architect Mary "Molly" Duncan Weed (1915-2010) who created much of the interior design work on Noyes' projects. They had four children, including animator, Eli Noyes; architect, Frederick Noyes; and US Postal Service stamp designer, Derry Noyes. Quotes "Details must play their part in relation to the overall concept and character of the building, and are the means by which the architect may underline his main idea, reinforce it, echo it, intensify or dramatize it." "One thing I am not going to become is a guy who is called in to change the expression on the corporate face by hanging abstract paintings on the office walls." Bibliography References Further reading External links Eliot Noyes at the Industrial Designers Society of America Swedish article about a neglected small building adapted from a pre-fabricated Mobil Oil station in Holm / Sweden (in Swedish) 1910 births 1977 deaths American industrial designers People associated with the Museum of Modern Art (New York City) Harvard Graduate School of Design alumni Architects from Boston 20th-century American architects Harvard College alumni