Physics of the Buffyverse and the Angel guide Once Bitten. Specific URL citations to Whedonesque posts are included in Reading Angel. Likewise, the academic Buffy studies journal Slayage has included papers which cited Whedonesque in issues 16, 22, 23, and 25. The issue 22 reference included URLs to specific topics and posts, which have been "permalinks" since the site's inception. In September 2007, Whedonesque was one website cited in an MIT masters' thesis entitled Television 2.0: Reconceptualizing TV as an Engagement Medium. There has been a positive reaction at Whedonesque to academic interest in Buffy and other Whedon works. Whedonesque maintains a category for "academic" posts, which includes notices of public lectures, calls for papers, and academic analyses of Whedon projects. A separate category is maintained for Whedonesque posts about Slayage content. Marketing and fandom Even though site owner van Oosten de Boer stated that Whedonesque is "there to provide a service, not to influence anyone." the site has been recognized by vendors as a place to gauge fan reactions to merchandise. In April, 2008, Dark Horse Comics said it would release images of a later-cancelled Buffy the Vampire Slayer tarot card set exclusively through Whedonesque. Buffy Season 8 comic editor Scott Allie wrote in his editorial column that he read Whedonesque for reactions to Buffy's same-sex encounter in issue 12, while Duke University Press credits Whedonesque with helping to sell its Undead TV: Essays on "Buffy the Vampire Slayer". Whedonesque was one of six fan websites featured in Click Critics: The Power of Fan Websites, held May 19, 2008 at The Paley Center for Media in New York. Other attendees included Lostpedia and Television Without Pity. The event highlighted six popular fan-run websites focused on current media. One participant remarked that "The Paley Center itself is trying kind of hard to figure out what this whole blogging thing is, and doesn’t quite get it, as evidenced by the fact that no urls appeared in the program for the event." 2007–2008 Writers Guild of America strike In late 2007, Whedon's posts about the 2007–2008 Writers Guild of America strike prompted reader support for the writers which grew into a multi-fandom movement dubbed Fans4Writers. The Wall Street Journal noted this novel use of Whedonesque and similar sites. Rolling Stone featured Whedonesque.com as one of four websites mentioned in "The Best Strike Writing" and Buffy'' writer Jane Espenson specifically credited Whedonesque readers