Eliot Fette Noyes (August 12, 1910 – July 18, 1977) was an American architect and industrial designer, who worked on projects for IBM, most notably the IBM Selectric typewriter and the IBM Aerospace Research Center in Los Angeles, California. Noyes was also a pioneer in development of comprehensive corporate-wide design programs that integrated design strategy and business strategy. Noyes worked on corporate imagery for IBM, Mobil Oil, Cummins Engine and Westinghouse. Early life Eliot Noyes was born in Boston, Massachusetts. Shortly after his birth, Noyes moved to Colorado where he resided until age seven. At this point, Noyes and his family moved to Cambridge, Massachusetts. Noyes’ father taught English at Harvard University and his mother was an accomplished pianist. He was not always set on architecture. As a teen, he seriously contemplated becoming a painter; however by age 19 he had his mind set on architecture. He first enrolled at Harvard University in 1932 to obtain a bachelor's degree in the Classics. Noyes’ experience at Harvard was unlike the other four members of Harvard Five. When he arrived at Harvard, the school was still under the influence of the Beaux-Arts architecture movement – hardly the modernist influence that the other four received. However, after meeting guest lecturer Le Corbusier in the school library, his architectural outlook changed entirely. He was inspired by Le Corbusier's work and researched the Bauhaus. In his junior year at Harvard, he traveled to Iran for an archaeological expedition. Upon returning to the school, Noyes found that Harvard had undergone a complete revolution. Gropius and Breuer had already arrived there, and with them came a new modernist spirit at the school. In 1938 he received his architecture degree from Harvard Graduate School of Design. While at Harvard, Noyes was also a member of the Harvard soaring club and flew the club's new Schweizer Aircraft-built SGU1-7 glider. Career After graduating with his masters in architecture in 1938, Noyes joined Walter Gropius and Marcel Breuer's firm in Cambridge, Massachusetts. From 1939 to 1946, Noyes was employed by the Museum of Modern Art (MoMA) in New York City as director of industrial design. He took leave from MoMA during World War II to set up a program to explore the potential uses for gliders by the Army Air Force. He later served as an industrial designer for Norman Bel Geddes and Co. In 1967 he was inducted into the