and posted to H&M's official YouTube channel. Critical reception Rolling Stone called Del Rey's cover "doleful." Carl Williot, of Idolator, dubbed Del Rey's cover "beautifully languorous and dreary (though [it] is replete with her go-to swell of strings and grainy programmed beats)." Jenna Hally Rubenstein, writing for MTV, called the commercial and vocals "moody, totally broody," playfully adding, "What would a Lana Del Rey campaign be if it didn't make you feel a tad depressed?" In the video, Rubenstein said Del Rey was a "ridiculous beauty" sporting a Brigitte Bardot–inspired look, which she added, not every singer can pull off. People said the video was dramatic, intriguing, unique, and played off the moody, vintage Hollywood image of the retro-inspired starlet. Appropriately, they wrote, the video had film noir elements. Specifically, it was compared to the neo-noir film, Mulholland Drive, as well as to the film Blue Velvet itself. In an interview with Artinfo, David Lynch spoke out about Del Rey's cover: Track listing Digital download "Blue Velvet" – 2:36 Credits and personnel Credits adapted from the liner notes of Paradise. Performance Lana Del Rey – vocals Instruments The Larry Gold Orchestra – strings Technical and production Ben Baptie – mixing assistant Spencer Burgess Jr. – assistant recording engineer John Davis – mastering Tom Elmhirst – mixing Larry Gold – string arrangements Emile Haynie – production Charts Release history Other recordings The Paragons released a version of the song as a single in 1960. Their version reached No. 103 on Billboards "Bubbling Under the Hot 100". It spent three weeks on the chart in the autumn of 1960, sharing the "Bubbling Under" chart for two weeks with the version by the Statues, which had just dropped off the Hot 100 (see Section 4 above). Lawrence Welk and His Orchestra released a version in 1963, as a single and on the album Wonderful! Wonderful! It reached No. 103 on Billboards Bubbling Under the Hot 100. A different, fully instrumental recording was featured on Welk's 1965 album Apples & Bananas. Ronnie McDowell's 1991 album "Unchained Melody" featured a duet of the song between himself and Vinton. The 2016 album Upward Spiral by the Branford Marsalis Quartet with vocalist Kurt Elling features a remake of "Blue Velvet". Australian singer Kylie Minogue recorded "Blue Velvet" and included it as the fourth song in the track list of her 2019 live album Golden Live in Concert.