this game, Celtic John Havlicek made an apparent game-winning field goal at the conclusion of the second overtime. The game clock had expired, but Rudolph, along with Musburger and Barry, noted that the shot was made with two seconds remaining. Referee Richie Powers, however, decided that one second remained in the second overtime period. Television commercial In 1976, Rudolph was featured in a Miller Brewing Company television advertisement along with then-Celtics head coach Tom Heinsohn to promote Miller Lite's "Tastes Great, Less Filling" advertising campaign. Rudolph and Heinsohn debated whether Miller Lite was less filling or tastes great in a bar room scene. After Heinsohn refused to agree that Lite was, first and foremost, less filling, Rudolph threw his thumb in the air and screamed, "You're out of the bar." This advertisement popularized Miller's campaign slogan and the campaign was named eighth best of the 20th century by Advertising Age in 1999. Legacy Rudolph died on July 4, 1979 from a heart attack in New York City. Mendy and Susan Rudolph were standing outside a movie theatre entrance when Mendy collapsed. After unsuccessful attempts at mouth-to-mouth resuscitation, he was taken to a hospital where he died an hour after arrival. At the time of his death, then-NBA Commissioner Larry O'Brien said of Rudolph, "Mendy's contributions to the integrity of pro basketball are legendary." Officials wore a patch with Rudolph's uniform number, 5, on their sleeves the following season after his death, the 1979-80 NBA season, to honor him. No other official in the NBA has worn this number to the present day. Known for his charisma, personality, and iconic stature on the court, Rudolph symbolized NBA officiating during the early years of the NBA to fans of professional basketball and became the most recognizable official during the NBA's first four decades. Bob Ryan of The Boston Globe said of Rudolph, "If any man other than Red Auerbach ever earned the title of NBA institution, it was certainly Mendy Rudolph." Upon retirement, he set a precedent for the standards that future referees are judged. Early in his officiating career, Joe Crawford (later hired by the NBA in 1977) attended games that Rudolph worked in Philadelphia, Pennsylvania and studied his style and approach. Earl Strom credited Rudolph for being an influence on the development of his career in the NBA. In his autobiography, Calling the Shots, Strom described Rudolph as "one of