They signed bands such as Noise Addict (featuring a young Ben Lee), Gerling and Sandpit. In 1998, upon receiving a demo tape from then unsigned Melbourne band Quentin's Brittle Bones (now known as The Avalanches), Pavlovic founded the independent record label Modular Recordings. Whilst waiting for their debut album to be finished he then signed and released both The Living End and Ben Lee debut albums within Australia, to overwhelming commercial success. On the back of that success he released The Avalanches debut album “Since I left You“ to global critical acclaim and chart success in both Australia and the UK. Subsequently, Pavlovic signed local artists Rocket Science, Eskimo Joe, Cut Copy, The Presets, Van She and opened offices in London and New York where he signed New Young Pony Club. Pavlovic licensed international artists The Yeah Yeah Yeahs, The Klaxons, Kindness, Robyn, Jack Johnson, Whitest Boy Alive, MSTKFT for Australian releases. Across the Modular catalogue, the label has clocked up 3 multi-platinum albums, 3 platinum albums, 13 gold albums, 1 Grammy Award and 2 Grammy Nominations, 10 ARIA awards, 4 triple j Album of the Year J Awards and 3 Australian number one albums, not to mention sold-out tours across Australia, Europe and the US for many of their artists. In 2005 Pavlovic sold a 50% shareholding in Modular Recordings to a collective Universal group of UMA, Interscope and Island records UK. Festival promoter In 1995 Pavlovic launched Summersault, a touring art and music festival that toured Australia during 1995 and 1996. The festival included performances by the Beastie Boys, Foo Fighters, Sonic Youth, Pavement, Rancid, Beck and more. The festival also hosted outsider art exhibitions in Sydney and Melbourne curated by Aaron Rose and featured artist Rita Akermann, Alex Gray, Phil Frost, Spike Jonze and Mark Gonzales. The festival included a pre party event in Sydney and Melbourne hosted by English record label Mo Wax and featured performances from DJ Shadow, Money Mark and Attica Blues. In 1997 and 1998 he collaborated with Adam Yauch from the Beastie Boys to organize the Australian Tibetian Freedom Concert, featuring Crowded House and many other domestic artists. In 2007 he toured Daft Punk to Australia, creating the Nevereverland Festival a single stage event with Daft Punk, The Presets, Cut Copy, Van She, Muscles and French DJ's Busy B, Sebastion and Kavinsky. In 2008 the festival celebrated Modular Recordings 10 year anniversary