use a burst of air to deliver the label from the pad to the product surface without the use of a cylinder. Other methods can be used to wipe a label onto a surface, or even place two duplicate or unique labels on different sides of a product. Media Media handling controls how the label stock is delivered to the print engine. It also performs the separation of the label from its backing and rewinds the waste label backing that remains after label application. This process can be difficult since consistent tension must be maintained for the label to peel off the liner and onto the applicator. Too much tension can cause the liner to break, which requires the machine to be rethreaded. Processor Today, a fourth element to label printer applicators is emerging: computing power. Recently label printer applicators have been introduced which have the power to store large amounts of data. These machines can also control and harvest data from other input devices such as barcode scanners and weighing scales. These printer applicators can be programmed with special languages such as Fingerprint designed by Intermec for Intermec print engines or MCL (Macro Command Language), a Datamax programming language. Now label printer applicators can communicate directly with an array of devices and hosts on the production line without the aid of a computer. See also Automatic label placement Document automation Food labelling Label printer Packaging and labeling Thermal printer Thermal transfer printer Computer printers Packaging machinery