7" Vinyl Uglys. With Ugly Dolls being featured in motion pictures like Zarthura and in major specialty stores the brand has gone from exclusive to Mass appeal in mainstream. Designer consumer electronics A recent addition to the world of vinyl toys, designer consumer electronics is a subcategory started by mimoco, whose mimobot Art Toy Flash Drives proved that there was a market for Urban Vinyl products with a purpose. Like other platform art toys, there have been mimobot designs by a wide variety of artists, including Mori Chack, Sket One and Jon Burgerman. The appeal of designer consumer electronics in flash memory form tends to be the addition of a digital canvas, allowing affiliated artists to create much more in-depth characters, complete with animations, music, etc. Designer consumer electronics are not limited to mimobots; in 2007, Medicom brought out a Be@rbrick USB flash drive. See also Disney Vinylmation Gashapon Model figure Treeson Kidrobot Kaws References Design Toy collecting