playlist by Broadcast Architecture (which WLVE adopted in 2007), the ratings started to decrease drastically. After Love: WMIA-FM On December 25, 2008, WLVE flipped to rhythmic AC as "93.9 MIA." The demise followed the lead of similarly formatted stations in other cities, such as Dallas, Houston, New York City and Washington, D.C. The first song was Will Smith's "Miami", which is a reflection upon where the city it broadcasts from. In 2010, WMIA-FM began adding more pop titles from artists such as Maroon 5, Michael Bublé, Kelly Clarkson, and Taylor Swift to its playlist, following a pattern used by sister stations such as WWVA-FM and WISX which eventually evolved out of, or switched from rhythmic AC, as the station became more hot adult contemporary. In November 2010, the station switched to all-Christmas music. While there were rumors that the station would flip to adult top 40 after the holidays, the rhythmic AC format returned on Christmas Day 2010, at 11:58 AM, with "Material Girl" by Madonna being the first song to be played. By that time, although WMIA-FM had continued to be listed on Mediabase's hot AC panel, its playlist had shifted back to a rhythmic direction with less hot AC material. By June 2012, BDS has moved the station to the Top 40 panel due to its increasing amount of rhythmic pop product, although this was done to complement sister station WHYI-FM, who is the market's primary Top 40/CHR outlet, and to a lesser extent, to shift the older 1980s, 1990s and 2000s product to adult hits sister WSHE. Once again, in December 2012, WMIA-FM revamped their direction to adult top 40 with recurrents from the 1990s and 2000s, billing themselves as "90s and Now". The majority of rhythmic material that had not charted on that format was dropped, only to reinstate it by the spring of 2013, when it dropped most of the 1990s music and changed its slogan to "Today's Hits". It also adopted an adult top 40 presentation, using the same approach as sister station WKTU in the New York City market, and in early 2014, changed slogans to "Miami's Variety from the '90s to Now". In May 2014, WMIA-FM changed their slogan to "93.9 MIA Means Variety" and added 1980s hit songs to their playlist. On August 8, 2014, WMIA-FM rebranded as "MY 93.9" with their slogan becoming "More Music, Better Variety”. This change came