in a move that was met with protest by fans of the AOR format, WIXX adopted the Top 40/CHR format that continues to this day. Though initially going automated as a Top 40 station, WIXX would gradually add live dayparts, including in mornings, and would become a fully live station by the mid-1980s. Today, WIXX is regarded as a heritage Top 40 station, thanks in part to its longevity in the format, its connections with its audience through round-the-clock staffing and local music surveys, and its flexibility to introduce new music to listeners as well as incorporating modern rock and Hot AC music into the playlist. It has resulted in honors for the station, including the 2007 Station of the Year Award in the CHR/Top 40 category for market size 101–250 at the national Radio & Records convention. WIXX also benefits from the long reach of its 101.1 FM signal, which can be regularly received as far north as Michigan's Upper Peninsula and as far south as Milwaukee. They take advantage of that coverage whenever tornado warnings are issued by broadcasting continuous coverage on all of its sister stations. Current on-air staff The below list reflects the WIXX air staff as of September 6, 2018. In addition to their roles on the station, Midwest Communications also voicetracks several WIXX personalities on WTBX-FM in Hibbing, Minnesota, KDKE in Duluth, Minnesota, and WXER Sheboygan. WTBX and WXER air Hot AC formats, while KDKE is country. Weekdays Biff(Overnights & The All Night Party) Murphy in the Morning Show w/ Katie & Nick Corey Carter(9 AM-10 AM) Fife(10 AM-2 PM) Huggie(2 PM-6 PM) Jayson Slade(6 PM-11 PM) Weekends & Fill-ins Tom Pederson(Overnights) Casey Jones Jerry Michaels Shane Reno Aaron Alex Mason Andy Gardner Andrew Haze Abby Sylvia Rick Styles Additionally, WIXX is also part of the Packers Radio Network, broadcasting Green Bay Packers games alongside sister stations WTAQ AM/FM. References External links Midwest Communications Click here to view a virtual tour of Midwest Communications' new building IXX Contemporary hit radio stations in the United States Radio stations established in 1950 1950 establishments in Wisconsin Midwest Communications radio stations