He is a former Assistant Editor and Head of Sport of the Daily Express, football editor of the Sunday Express, and the Chief Sports Reporter of the now defunct Today newspaper. He was previously a columnist for The Sunday Times and had a column in the London Evening Standard. He has also has written for GQ, German newspaper Bild and L'Équipe in France. Broadcasting Kelly was part of the BBC1's Inside Sport presenting team, which was hosted by Gabby Logan between 2007 and 2009. His contributions included interviews with Michael Schumacher, Arsène Wenger, Petr Čech and a piece on GB Blind Football. He has made television appearances on the BBC's Match of the Day 2 and was the first journalist to appear as a pundit on either show. He has also guested on Channel 4's Clive Anderson's Sports Talk Show, Sky Sports' Hold the Back Page show and one of his first assignments was to provide live reports for Sky News from England's 3–0 win over Poland in 1989. He has been a contributor to a number of programmes, including BBC's The Noughties... Was That It? and Britain's Most Annoying People as well as GMTV and others. Outside journalism Kelly is patron of the Great Britain Blind Football team and opened the new Royal National College for the Blind Paralympic Centre in Hereford. He was also a member of the Jaguar Sports Academy and on the judging panel for the Laureus World Sports Awards. Kelly has also been an Executive Consultant for the PR agency Hill & Knowlton and director of the internet company Fast Web Media. At Hill and Knowlton he was Master of Ceremonies at various corporate nights involving supermodels Jerry Hall and Petra Nemcova at the Cannes Festival; the football manager Arsène Wenger in Switzerland, the BBC Match of the Day team, Cilla Black, chef Antony Worrall Thompson, the cricketers Nasser Hussein and Jeff Thomson and footballer Marcel Desailly. He has completed two London Marathons, the Network Q Rally of Great Britain twice, the Arctic Rally three times, the Belgium Bianchi Rally and others. He took part in the world's first two-seater F1 race with Fernando Alonso at Donington Park. He completed in the 2007 Isle of Wight Round The Island race on board an Extreme 40 sailing boat, made a solo parachute jump for MENCAP, has run with the bulls in Pamplona and climbed Kilimanjaro as