with iSky to develop eBusiness strategies for their Fortune 1000 clients. In 2001 it began developing Media Skins using QuickTime 5. In May 2001, amongst an atmosphere of decreasing earnings and profits, IPG realigned many of its subdivisions and merged McCann Relationship Marketing with Zentropy Partners. At this time it was decided that use of the Zentropy name would be reduced and that the newly organized division would shift to operation under the name MRM Partners Worldwide, now MRM//McCann. In 2003 Zentropy Partners shifted its marketing strategy from traditional online marketing strategies (emphasizing customer experience, trust and usability) to emerging advertising forms and began to explore flashmobs and viral marketing. In early 2009, MRM Worldwide closed its offices at 5700 Wilshire Blvd in Los Angeles, CA. Clients Some of Zentropy's earliest clients included Sprint, Coca-Cola, GM, Johnson & Johnson, Nestlé, Unilever and Microsoft. In 2001, the agency designed websites for Purina RightBites, Good Humor-Breyers Ice Cream, the US Navy, and Unilever. In 2002, it designed websites for Reebok and Earl Jean. Awards In 2000 Zentropy Partners won awards for or was otherwise recognized for designing websites for Northwest Airlines, GM, and Purina Dog Chow. In December 2001 it was named "New Media Agency of the Year" in the UK., and it was awarded a gold Clio Award under the category of Interactive Advertising for developing a homepage for the Laramara Foundation in 2001 (previously having won the Grand Award for Best of Show at the New York Festivals 2000 International New Media Competition). In 2004 Zentropy Partners' Tourism Ireland banner campaign was recognized by One Show Interactive as one of the year's Best Interactive and New Media Advertising efforts. References External links Zentropy Partners MRM//McCann official site MRM London's site Online companies of the United States Advertising agencies of the United States Interpublic Group Companies based in Los Angeles