changing trend in the technology industry, as large corporations like Yahoo, Facebook, and Google acquire start-up Internet companies that generate low amounts of revenue as a way in which to connect with sizeable, fast-growing online communities. The Wall Street Journal stated that the purchase of Tumblr would satisfy the company's need for "a thriving social-networking and communications hub." Yahoo will pay US$1.1 billion for Tumblr, and the company's CEO and founder David Karp will remain a large shareholder. The revamp of the Yahoo-owned photography service Flickr was launched in Times Square, New York, U.S. on May 20, 2013 in an event that was attended by the city's mayor and a large contingency of journalists. Eleven billboards in Times Square advertised the website's new tagline "biggr, spectaculr, wherevr." as part of the launch and Yahoo stated that it will provide Flickr users with a free terabyte of storage. The official announcement of the Tumblr acquisition was also included in the May 20 event. The media reported on Yahoo!'s interest in the video streaming site Hulu on May 26, 2013. Under Mayer's leadership, Yahoo!'s bid is worth between US$600 and $800 million, as a variety of options that consist of different circumstances were put forward by the company. As of May 28, 2013, Yahoo!'s videos attract 45 million unique visitors a month, while Hulu has 24 million visitors—the combination of the two audiences can place Yahoo! in the second-most popular position after Google and its subsidiary YouTube. In July 2013, Yahoo Inc acquired Qwiki for $50 million. On August 2, 2013 Yahoo Inc announced the acquisition of social web browser concern RockMelt. With the acquisition, RockMelt team, including the concern's CEO Eric Vishria and CTO Tim Howes will be the part of Yahoo team. As a result, all the RockMelt apps and existing web services will go off from August 31. On August 7, 2013, at around midnight EDT, Yahoo! announced that it will be introducing the final version of the new logo on 5 September 2013 at 4:00 a.m. UTC. To mark the occasion, the company launched a "30 days of change" campaign that involved releasing a variation of the logo on each of the 30 days leading up to the revelation date. Data collated by comScore during July 2013 revealed that more people in the U.S. visited Yahoo! websites during the month in comparison to Google websites—the occasion was the