began posting to Whedonesque as well. Late 2004 saw the first two recognitions of Whedonesque.com by major Internet media. On November 22, 2004, Whedonesque was selected as SciFi.com's Site of the Week, which commented "first-rate weblog on all things Joss-related" that "has very clearly laid-out guidelines for posting and a solid policy on how to label spoilers." On December 14, 2004 USA Today'''s Pop Candy selected "the Whedonesque gang" as the 70th of its "top 100 people of 2004", calling it "... comforting to visit Whedonesque.com each day, where piles of links are posted by my fellow Joss Whedon obsessives." In 2005, Whedonesque was cited as a case study in marketing success. Recognition: 2007 through 2008 In early 2007, Whedon announced the end of his relationship with the Wonder Woman movie in a Whedonesque post, which was directly cited in traditional media, including Reuters, the Los Angeles Times, and industry press. That year Whedonesque was also cited in much more modest coverage of Whedon's involvement with Runaways and The Office. In February 2008, Whedonesque was cited as a source in a New York Times piece on Steven Brust's Firefly novel, My Own Kind of Freedom. Later that year, Whedonesque was cited in mainstream media treatment of Dollhouse (especially Whedon's post explaining the new pilot) and Dr. Horrible's Sing-Along Blog. The site was taken offline for a day by the attention prompted by the release of Dr. Horrible, resulting in the site's movement from Pair.com, where it had originated, to Mediatemple.net. Unlike previous mainstream media mentions, Dollhouse and Dr. Horrible have garnered Whedonesque mainland European media attention. In August 2008, Wired cited Whedonesque in its coverage of the YouTube leak of a demo reel for the never-produced Buffy the Animated Series. At the same time as major media outlets began noting Whedonesque.com as a source, it also received more recognitions, including The Times Online's Blog of the Week, awarded to Whedonesque on March 4, 2006. The Times review stated that "All the latest news items, rumours and sightings concerning the one-time wonder boy and the creator of Buffy the Vampire Slayer are logged daily by the kind of people who appreciate smart, sophisticated dialogue and plotting." Whedonesque won SyFy Portal's Genre Award for Best Web Site of 2006, and was nominated for same award in 2007, 2008 and 2009. Entertainment Weekly selected Whedonesque as one of the 100 Greatest Websites on