2006 broke all previous records. However, over the years it has not only been the number of exhibitors, the total of countries represented, and visitor attendance which have been rising, but also the volume of successful talks and deals taking place at this trade fair. Following Popkomm 2006, 72 per cent of exhibitors and 41 per cent of trade visitors reported concluding successful business. In 2010, for the first time in its history Popkomm introduced a B2C marketplace reaching out to the end consumer. The festival In addition to the trade show and the congress the third element of Popkomm’s threefold concept was a festival. In 2006 Popkomm organised stage performances by over musicians from 26 countries, over acts performed more than 600 hours of live music at 30 clubs in Berlin, in front of audiences totalling . Among the big names in 2006 were Billy Talent, Chicks on Speed, Joy Denalane, Kaizers Orchestra, ¡Forward, Russia!, the Aggrolites, the Long Blondes, Sugarplum Fairy, Juliette and the Licks and Lunik. Popkomm IMEA: the awards Popkomm IMEA stands for the ”Innovation in Music and Entertainment Awards“, these were presented in recognition of innovative business ideas by people in the music industry with a focus on young enterprises who are making a name for themselves with, for instance, creative ideas on digital music marketing or mobile entertainment. Popkomm Classics Classical music is popular and the market for classical music is growing noticeably. Popkomm tapped into this trend years ago and made Popkomm Classics a successful part of its concept. Labels, associations, publishers and classical music media were represented at the Classic Lounge, a place where they could showcase new and innovative trends of the classical music market, and where they could promote an exchange of views by meeting interesting people and holding constructive talks in a relaxed atmosphere. Classical music was also an integral part of the Popkomm Congress. In 2006 the panels discussed innovative educational programmes and the power of classical music. In 2006 "ReComposed by Jimi Tenor“ celebrated a world premiere at Berlin's Deutsche Oper. See also Musikfest am Ring (EEMC) Eurosonic Jazzahead Midem Musikmesse Frankfurt NAMM Show South by Southwest Winter Music Conference World Music Expo (WOMEX) References External links Popkomm website Popkomm blog Popkomm Awards Yellow Lounge Berlin Global Music Business Seminars Other music fairs Eurosonic in Groningen, the Netherlands MIDEM in Cannes, France South by Southwest (SXSW) in