was changed from Kenmore to Buffalo in 1952, although its studios and facilities remained in Kenmore. For the first decade or so of its existence, WXRA was a little-noticed full-service radio station offering a wide variety of music and local news. George "Hound Dog" Lorenz, who later became a Buffalo radio legend on WKBW and started up WBLK 93.7 FM in 1964, had a show on WXRA during its early years, but was eventually fired for playing too much "race music" (the term used for Rhythm and Blues music in those days). After WKBW adopted a Top 40 format in the late 1950s and took away Lorenz' privilege of playing what he wanted, he returned to 1080 AM and attempted to purchase the station, but was outbid by noted radio station owner Gordon McLendon. In 1957, Podbielniak and Sanders sold WXRA to John Kluge, who went on to found Metromedia, which eventually owned radio and TV stations in New York City, Washington, D.C. and other cities. Kluge changed the station's call letters to WINE and debuted a Top 40 format on 1080 on October 15, 1957. WINE's mascot was a caricature of an inebriated Frenchman, and the station's slogan was "It goes to your head!" WINE's city of license was changed from Buffalo to Amherst in 1959, although by then the station's studio and transmitter were located on LaSalle Avenue, in Buffalo. Black Programming Acclaimed broadcaster Gordon McLendon purchased WINE in 1960. In April, McLendon changed the call sign to WYSL (for "Whistle") and dropped the Top 40 format in favor of Beautiful Music. Toward the end of 1961, however, McLendon moved the WYSL call letters and easy listening format to the 1400 spot on the AM dial (formerly WBNY). He sold the 1080 frequency to Dynamic Broadcasting, which instituted the WUFO call sign and recrafted the station as the first radio broadcaster programmed for Buffalo's African American community. Donald C. Mullins, Sr. started out doing the news and eventually worked his way up to become WUFO's General Manager from 1968 until 1981. He received numerous accolades while holding the position at WUFO. Gary Byrd, who went onto a radio career in New York City, began his radio career at WUFO in the 1960s. Today's 103.3 WEDG was originally the FM side of WXRA (as WXRC) and then of WINE (as WILY and then WINE-FM) in the 1950s. However, Gordon