John Sheffield, chairman of Norcross, Carl "Jimmy" Ross of Ross Foods, and Jocelyn Stevens of Queen magazine, with which Radio Caroline shared its first office. O'Rahilly named the station after Caroline Kennedy, daughter of U.S. president John F. Kennedy. On a fund-raising trip to the U.S., O'Rahilly reportedly saw a Life magazine photograph of Kennedy and his children in the Oval Office that served as the inspiration for the name "Caroline Radio". In an extant photo, Caroline Kennedy and her brother, John F. Kennedy Jr., are apparently dancing in the Oval Office as their father looks on, an activity which O'Rahilly reportedly interpreted as a playful, jovial disruption of government. A particular image conveying unthreatening joy was the cheeky 4½ year old Caroline hiding at President John F Kennedy's feet beneath the battered HMS Resolute desk in the Oval Office. First transmissions The Fredericia was renamed MV Caroline and anchored off Felixstowe, Suffolk, where it began test transmissions on Friday, 27 March 1964. On Saturday, 28 March, it began regular broadcasting at noon on (announced as 199 metres) with the opening conducted by Simon Dee. The first programme, which was pre-recorded, was hosted by Chris Moore. Radio Caroline's first musical theme was Jimmy McGriff's "Round Midnight", a jazz standard co-composed by Thelonious Monk. In March 1964, The Fortunes recorded Caroline, which became the station's theme. Round Midnight was confined to closedown on Radio Caroline North after The World Tomorrow. The station's slogan was Your all-day music station. The Dutch offshore station Radio Veronica was on and Radio Atlanta broadcast on . Radio Caroline's transmission output was almost 20kW, achieved by linking two 10kW Continental Electronics transmitters. Broadcasting hours were 6am to 6pm to avoid competition from Radio Luxembourg, which began transmissions at 6pm. The station returned at 8pm and continued until after midnight to avoid competition with popular television programmes. Most of Radio Caroline's pop music programmes were targeted at housewives, and some later programming was aimed at children. Without serious competition, Radio Caroline gained a regular daytime audience of some 7 million. Merger with Radio Atlanta On 2 July 1964, Radio Atlanta and Radio Caroline's companies, Project Atlanta and Planet Productions, announced the stations were to merge, with Crawford and O'Rahilly as joint managing directors. Radio Atlanta closed at 8p.m. that day. It was renamed Radio Caroline South and MV Mi Amigo remained off Frinton-on-Sea while MV Caroline broadcast