to overcome the boundaries this language created towards her as a Black body in the American public eye, and evolved other time to accommodate this prejudiced language. She said in late 1966 to a reporter that "Fashion photographers saw me as something different but I'm certain it has nothing to do with my color. I never think of myself as a brown girl". Due to the color barrier, by then "the prestige of her modeling jobs had now shifted, from photo editorial work for Harper's Bazaar to the secondary ... advertising market [in Ebony magazine]". The so-called secondary market, however, was worth an estimated $15 billion and white advertisers who began working in the market preferred Luna's "otherworldy features" (her long limbs, "oval-shaped face and almond eyes") not being traditionally readily associated with Black women, as they alienated other African-Americans, and provided white advertisers with a manufactured sense of racial superiority and which may be considered as tokenism on the behalf of the advertising agencies involved. Jane Hoffman described the evolution of the acceptable negro from white-passing models (first used in 1950s advertisements in magazines like Jet) to the 1960s replacement, the exotic negro, who was 'the Negro girl you'd think of as something else. She wasn't even beautiful-just a weird creature, some kind of space thing, She had to be so bizarre that no [Black person] could identify with [them]'. This typecasting of Black models limited Hoffman's own chances because she was "not Negro enough" to be Black under the respectability politics of white industry standards for Black models at that time. White American society preferred 'exotic' Luna over women like Hoffman as they provided an existing false narrative which fuelled their preexisting media biases about Blackness and its otherness, reinforced existing stereotypes, excluded Black women, and narrowed the definition of what Black beauty could take the appearance of how an acceptable negro would appear, in opposition to whites who would be seen as the default of acceptability and whose appearance would not be called into question so easily. Indeed, they infantilized 'Black women [who] could be sexy, sinuous, glamorous ... marvellous entertainers ... [b]ut when it came it fashion ... magazines and advertising, ... [they] simply not exist. They were not considered to have the necessary spending power that publishers and agencies wanted to exploit.' All fashionable images of Black women were made through the primitivist lens which