Zenobia pulverulenta, the honeycup, is a North American species of shrubs, in the genus Zenobia, in the family Ericaceae. It is native to coastal plain of the Southeastern United States, in North Carolina, South Carolina, and Virginia. Description Zenobia pulverulenta is a deciduous or semi-evergreen shrub growing to 0.5-1.8 m tall. The leaves are spirally arranged, ovate to elliptic, long. The flowers are white, bell-shaped, long and broad, and sweetly scented. The fruit is a dry five-valved capsule. References External links United States Department of Agriculture Plants Profile: Zenobia pulverulenta North Carolina Cooperative Extension Vaccinioideae Flora of the Southeastern United States Plants described in 1799 Flora without expected TNC conservation status