NASCAR radio coverage from all three NASCAR radio networks, as well as the LTN Hour radio show since its inception in 1985 and the Racing Roundup show. On the November 27 edition of the LTN Hour, it was announced that WAUK would be dropping all racing programming by the end of 2011, with racing play-by-play acquired days later by Clear Channel's classic country station, WOKY (920), which eventually would go to a mixed format in January 2013 of sports talk from WTSO and Fox Sports and NBC Sports Radio programming. Clear Channel, currently known as iHeartMedia, gained the rights to Wisconsin Badgers sports for the Milwaukee market in 2014 for WAUK and WRIT-FM, usurping WAUK's limited role of airing football and basketball games pre-empted by WTMJ (620) due to rights conflicts. WAUK operates with only 400 watts, largely to protect CBK in Watrous, Saskatchewan, a clear-channel station also on 540 AM. Despite its modest power, WAUK's signal covers a relatively substantial area due to its low dial position and Wisconsin's flat land. Previous logo References External links The Sha 101 FM website Milwaukee radio: a retrospective AUK Radio stations established in 1964 1964 establishments in Wisconsin Talk radio stations in the United States Progressive talk radio