itv.com is the main website of ITV plc, the UK's largest commercial television broadcaster which operates 13 out of 15 regions on the ITV network under the ITV1 brand. The website offers the ITVX streaming service, with sections for ITV News, certain ITV1 programmes and competitions. STV, which runs the only regions not owned by ITV plc, have their own separate website at stv.tv. History The URL 'www.itv.com' was created on 31 October 1994, but it was registered elsewhere for some years before Carlton and Granada bought the domain name after merging their respective online services, carlton.com and G-Wizz. These companies have since merged to form ITV plc. The original ITV URL was www.itv.co.uk, which now redirects to itv.com. itv.co.uk was and still is registered to the ITV Network Limited as opposed to ITV plc. Previous corporate logos had ".com" added as a logo for the Web site. However, this trend stopped with the 2011 redesign wherein a black ITV logo began being used when referring to the Web site. ITV.com's slogan used to be "total freedom of entertainment". Overview 2007 redesign and video on demand The 2007 redesign of the website featured a media player through which viewers gain access to whole shows, simulcasts, previews and catchups of broadcast content, much of it within a 30-day window, all for free for the viewer, funded by advertising. Users also have access to the network's programme archive, 'behind-the-scenes' programming, games and user-generated content. The site also makes available some 1,000 hours of exclusive archive content, which will grow over time. In addition, the site also introduces interactive services and community elements. Soaps such as Coronation Street and Emmerdale were the first genre to launch on 12 June 2007, followed by Games on 19 June 2007, Drama and Best of ITV on 29 June 2007, Lifestyle on 9 July 2007, Entertainment on 17 July 2007, Sport on 25 July, with every other section launching on 31 July, making the site now fully launched. Also on 12 June 2007 simulcasts of ITV, ITV2, ITV3 and ITV4 were launched. (However, not all programming will be shown due to rights restrictions.) In March 2008, the Web site was revamped with changes including the home page and the video player, with a new Catch Up TV section. 2009–10 redesign On 10 December 2008 it was announced that itv.com would undergo another redesign to introduce more social