"I Like to Move It" media demand "I Like to Move It" became an instant media sensation, reaching a large demand for use in various sports promotions, film projects and commercial advertisements. In 2001, Columbia Pictures licensed the song as a soundtrack cut for its comedy film Saving Silverman. The song was also featured in Perry Andelin Blake's 2002 film The Master of Disguise starring Dana Carvey. Still noticeably popular among wide audiences, major film studio DreamWorks featured the song in its 2005 animated film Madagascar. "I Like To Move It" resonated with a broad global audience, which led to the studios decision to make it the permanent theme song for the Madagascar film franchise. Use in the Madagascar films The song is used in DreamWorks Animation's Madagascar film franchise serving as its theme song, where different versions of the song are featured prominently in the films, their soundtracks, and associated marketing campaigns. In the first film, Madagascar, "I Like to Move It" is performed by British comedian Sacha Baron Cohen, who voices the character of King Julien XIII in the films. In the 2008 sequel Madagascar: Escape 2 Africa, a different version is performed by American hip-hop artist will.i.am, who plays the character of Moto Moto (although the Sacha Baron Cohen version can be heard in the film's DVD main menu as well as theatrical trailers). Both versions include (different) lyrics referencing the characters and plot of the two films. Snippets of the song are performed by other characters in the films as well. The song appears again in the 2012 sequel Madagascar 3: Europe's Most Wanted as a mash-up with "Afro Circus", performed by Cohen (Danny Jacobs, the TV singing voice of King Julien, in the soundtrack) with Chris Rock (who plays the character of Marty). Afro Circus/I Like to Move It can be briefly heard in Penguins of Madagascar. (The song does not appear in the TV series The Penguins of Madagascar; a scene in the title sequence replaces the song with a sound-alike.) The Reel 2 Real version is heard in the first episode of All Hail King Julien. Featured commercial advertisements There have been various iterations of the song which has been encapsulated in a constant rotation among numerous major commercial advertisers. In 2001, candy manufacturer Chewits used the song in its television ad titled "I Like To Chew It, Chew it". The Australian arm