their first, and it's crunchier than the breakfast cereal Start. Sex-flavoured bass, hoppity drums, unfettered guitar, and a shouting sample that might be stupid old Andrew Dice Clay for all I know — yes, it's got the lot. Drenched in all the same juices that make PWEI so cool, it even sounds like five people were involved in its construction. I believe." Music video A music video was produced to promote the single, directed by American music video director Josh Taft. It received heavy rotation on MTV Europe. Impact and legacy The song was ranked no. 31 on VH1's "100 Greatest One-Hit Wonders" in 2002 and no. 98 on VH1's "100 Greatest Songs of the 90s" in 2007. Australian music channel Max placed it at number 547 in their list of "1000 Greatest Songs of All Time" in 2011. Rolling Stone listed "Unbelievable" at number 12 in their "20 Biggest Songs of the Summer: The 1990s" list in July 2014. In 2020, Cleveland.com listed it at number 41 in their ranking of the best Billboard Hot 100 No. 1 song of the 1990s. Formats and track listings UK 7" (R 6273) "Unbelievable" – 3:30 "EMF" (live at The Bilson) – 3:53 UK CD (CDR 6273) "Unbelievable" – 3:30 "Unbelievable" (The Cin City Sex Mix) – 5:14 "EMF" (live at The Bilson) – 3:53 US CD (E2-56210) "Unbelievable" (single version) – 3:30 "Unbelievable" (Cin City Sex Mix) – 5:14 "Unbelievable" (Boot Lane Mix) – 6:20 "Unbelievable" (House Mix) – 4:26 "Unbelievable" (Hip Hop Mix) – 4:10 "EMF" (live at The Bilson) – 3:53 Charts and sales Weekly charts Year-end charts All-time charts Certifications See also List of Billboard Hot 100 number-one singles of 1991 List of Cash Box Top 100 number-one singles of 1991 References 1990 songs 1990 debut singles 1991 singles Billboard Hot 100 number-one singles Cashbox number-one singles EMF (band) songs EMI Records singles Parlophone singles