decay, and the third and final edition of the statue was cast in bronze and put up for auction on eBay three separate times between 2002 and 2005, with a starting bid of US$5,000,000, then US$3,000,000, and finally US$1,000,000 to raise funds for the International Institute for Sport and Olympic History. It is currently exhibited at the Schomberg Studios Gallery in Denver, Colorado. After filming was complete, a debate arose between the Art Museum and Philadelphia's Art Commission over the meaning of "art". City officials, who argued that the Rocky statue was not "art" but a "movie prop", eventually moved it to the front of the Philadelphia Spectrum. It was later returned to the Art Museum for the filming of Rocky V, then brought back to the Spectrum. The statue was replaced with a bronze inlay of Converse sneaker footprints with the name "Rocky" above them. On September 8, 2006, the Rocky statue was returned to the Art Museum and placed on a pedestal in a grassy area near the foot of the steps to the right of the Museum. The unveiling ceremony included live music, the debut of the first full trailer for Rocky Balboa, and a free showing of the first Rocky movie. At the ceremony, Philadelphia Mayor John Street said that the steps were one of Philly's biggest tourist attractions, and that Stallone, a native New Yorker, had become "the city's favorite adopted son". In popular culture The Rocky film scene has become a cultural icon. Many tourists visit the steps to recreate the scene themselves. E! Channel ranked it No. 13 in its 101 Most Awesome Moments in Entertainment. During the 1996 Olympic Torch Relay, Philadelphia native Dawn Staley was chosen to run up the museum steps. The steps are the backdrop for the annual Independence Day celebration, and have often been featured in large concerts such as Live 8. Two journalists from the Philadelphia Inquirer spent a year interviewing people who ran the steps, and published a book in 1996 called Rocky Stories: Tales of Love, Hope, and Happiness at America's Most Famous Steps. Sports The 2017 NFL Draft was held from the steps, the first time the NFL draft was held outdoors. The Rocky Status has been the subject of pregame dress-up by fans right before their NFL team plays the Philadelphia Eagles. For instance in the days leading up to the 2017-18 NFC