HD operated from 18:00 to 23:00 seven days a week. From August 2009, ITV began testing a HD simulcast of ITV Granada on satellite, before later switching to ITV London. On 26 November 2009, the ITV1 HD logo appeared as a digital on-screen graphic during programming and the off air station identification. 2010 launch as a standard channel On 12 March 2010, it was announced that ITV1 HD would become a standard channel on 2 April 2010, simulcasting the main ITV1 channel, and launching on Sky and Virgin Media, as well as switching from a red button interactive service to a full-time channel on Freesat. It continues to only be available in ITV plc owned ITV franchise areas, covering England, Wales and the Scottish Borders area, though red button access on ITV1 London (Freesat channel 977) remains in place. The launch coincided with the closure of Men & Motors. During March 2010, Ofcom issued broadcast licences for six regional variations of ITV1 HD, with Central, Granada/Border and Meridian/Anglia regions joining London/LWT on air in June 2010. Two of these variations were initially only available on a free-to-view basis on satellite, requiring a Sky viewing card to access; Freesat viewers in those regions were instead given either the Granada/Border or London variation. However, Meridian became free-to-air in September 2012 with Central following in October 2012. On 14 January 2013, ITV1 HD received a new logo and went back to its former name, "ITV HD", as part of a rebranding of ITV's television channels and online services. On 25 August 2015, ITV Cymru Wales became available on HD on all platforms, viewers in Wales having previously received either the London or Central variant (depending on their TV provider). More regions go HD on satellite, 2016–2020 On 31 March 2016, a further three ITV regions were made available in HD via satellite, ITV Anglia (east), ITV Tyne Tees, and ITV Yorkshire (west). From 20 October 2020, further ITV subregions began broadcasting in the clear on satellite – these being Central (East), Anglia (West), Yorkshire (East) and the South and Thames Valley feeds of Meridian. Once formally added to Sky and Freesat, all ITV regions in England and Wales will have their correct variant of ITV available in HD (channel 103 on Freesat and channel 103 on Sky with the HD swap enabled.) Of the ITV plc-owned regions on the GB mainland, only Border