turn to this watch. Where is it, and how much will it make if it ever comes to market?" Bacs himself was initially skeptical, but was humbled "to discover that a collector had told the owners that there was only one person, and one auction house that could do the job properly" of auctioning the rare watch, leading James Cox to hire Bacs. Bidding opened at $1 million, but as the commission bid was being announced, it was interrupted by a $10 M bid, which was raised in increments of $500,000 until it was finally sold at the winning $15.5 M bid. The price of US$17.75 M makes it the most expensive wristwatch ever sold. In 1984, when Newman gave the watch to James Cox, the watch was selling for about $200. Cox announced his plans to donate a significant portion of the proceeds to the Nell Newman Foundation and Newman's Own Foundation. See also Rolex Day-Date Rolex Datejust Rolex GMT Master II Rolex Milgauss Rolex Sea Dweller Rolex Submariner Rolex Yacht-Master References Bibliography External links Rolex watches Products introduced in 1963