Generation Robert Crotty left the family business, and in the early 1970s, L. William (Bill) Crotty and his brother Frank divided the company (then generating $8–10 million in revenue per year) into Van Dyne Crotty Company in Columbus, Ohio (led by Frank) and Van Dyne Crotty Inc. (led by L. William). Over the next two decades, both brothers grew their companies geographically. L. William Crotty expanded to Cincinnati and Lima, OH, with an additional glove renovation drop-off location in Toledo, and Frank added an office in Akron, OH. Through the 1970s and 1980s, Van Dyne Crotty Inc. continued to grow geographically, and to diversify into new markets, including glove renovation for heavy industry and textile leasing. Building on the foundation of his father and Lloyd Van Dyne, Bill continued to run the company in a way that rewarded employees for performance. In the late 1970s, Bill’s three sons joined the family business, with Dan Crotty leading the Toledo office, Kevin Crotty in Lima and Robert at the corporate office in Dayton, OH. Bill grew the privately held Van Dyne Crotty Inc. from $4 million per year in revenues to $25–30 million. In 1991, leadership of the company passed to his sons. Daniel (Dan) Crotty became President and eventually CEO, Kevin Crotty was Executive VP, and Robert (Bob) Crotty became VP of Sales and Marketing. During this time the company expanded its operations into Florida, purchasing Warren Uniform in Pompano Beach. Third Generation Under the leadership of Dan, Kevin and Bob, the company became laser-focused in the highly competitive uniform rental industry. The marketing tagline was changed from "The Very Fabric of American Industry" to "First in Lasting Impressions" and finally into "Uniforms That Work®". Van Dyne Crotty’s uniform business grew during the 1990s and the company grew to encompass 7 distinct brands within the apparel industry, as well as two subsidiary companies: Uniforms That Work® - Van Dyne Crotty’s primary uniform rental brand Floor Mat Systems – industrial floor mat rental Health and Hygiene Services – commercial restroom supplies VDC Direct – direct marketing of a full line of apparel via catalog sales Corporate Apparel Programs – dedicated sales and service to high-volume chain and national accounts GOCasual.com – online sales of business casual apparel Industrial Services – furnishing and cleaning reusable textiles for the printing industry First Aid Select – first aid and safety products Ritz Safety – industrial