Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider. The company, in 2005, claimed it was the largest pay-for-performance affiliate marketing network on the Internet. In 2005, Rakuten acquired LinkShare for US$425 million in cash, making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal. Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising. References External links Affiliate marketing Online advertising services and affiliate networks Companies based in New York City Marketing companies established in 1996 Rakuten 2005 mergers and acquisitions