SANE is a UK mental health charity working to improve quality of life for people affected by mental illness. History SANE was established in 1986 to improve the quality of life for people affected by mental illness, following the overwhelming public response to a series of articles published in The Times entitled "The Forgotten Illness". Written by the charity's founder and Chief Executive, Marjorie Wallace, the articles exposed the neglect of people suffering from mental illness and the poverty of services and information for individuals and families. From its initial focus on schizophrenia (the name started as an acronym for "Schizophrenia: A National Emergency"), SANE expanded and is now concerned with all mental illnesses. During the COVID-19 pandemic lockdowns, SANE's hotline received a 200% increase in calls. Aims and outcomes SANE uses the Charities Evaluation Services framework to assess its work. They have three organisational aims: Reducing the impact of mental illness Improving treatment and care by increasing knowledge about mental illness Influencing policy and public attitudes by increasing understanding of mental illness These aims are connected to a number of specific outcomes which are used to monitor and evaluate SANE's work. Objectives SANE works to: Raise awareness and combat stigma about mental illness, educating and campaigning to improve mental health services Provide care and emotional support for people with mental health problems, their families and carers as well as information for other organisations and the public Initiate research into the causes and treatments of serious mental illness such as schizophrenia and depression and the psychological and social impact of mental illness. Emotional support SANE offers emotional support and information to anyone affected by mental health problems through helpline (SANEline) and text (Textcare) services and an online Support Forum where people share their feelings and experiences. Research SANE undertakes neuroscience research to understand the causes of serious mental illness. SANE opened the Prince of Wales International Centre (POWIC) for SANE Research in 2003 to focus this work and establish a home for multi-disciplinary research. SANE provides space within POWIC to the Oxford Mindfulness Centre, which provides Mindfulness-based cognitive therapy training, integrating brain research with meditation techniques, and Professor Daniel Freeman. SANE's psychosocial research team focuses on the social and psychological aspects of mental illness impacting service users, carers and mental health professionals. Campaigns SANE campaigns to influence mental health policy and improve services, as well as combating the stigma and