& Ian Fitzsimmons roundtableradio.com Afternoons: The Paul Finebaum Radio Network Call sign and format changes for 100.5 frequency On July 31, 2008, Citadel changed the callsign of the station to WWMM (the double "M's" in the call letters standing for the station's slogan–"Birmingham's Modern Music") and the city of license from Northport to Helena. The sports talk format and WJOX call-sign were moved to 94.5 FM on July 6 and 31, respectively, as 100.5 began simulcasting on 94.5 as part of the transition. The rumors were 100.5 would flip to Rhythmic AC as "100.5 The Vibe", but this never materialized, and WWMM would instead flip to adult album alternative (Triple-A or AAA for short) as "Live 100.5, Birmingham's Modern Music" at 10:05 a.m. on August 15. The new station name and slogan were debuted live on-air by Scott Register, host of Reg's Coffee House, a local radio show, which held a special Friday edition of the program to kick off Live (the first song on the show was "How the Day Sounds" by Greg Laswell.) At Noon, the station launched regular programming, with the first song being "Radio Nowhere" by Bruce Springsteen. As WWMM, the station was never able to gain a significant share of local listenership. As rumors of a potential change in format began to surface, a Facebook group to save "Live 100.5" from the change (led by Jeff Tenner, owner of station sponsor Soca Clothing) garnered over 13,000 members after just a few days, and an online petition was started that garnered over 11,000 signatures to urge station management not to change the station's format. However, it served to be moot, as Citadel announced on February 14, 2010, that 100.5 would drop the format on February 22 in favor of a simulcast of sister station WAPI. Reg's Coffee House aired its last show on 100.5 the same day; as a show of support for the protestors of the impending change, Register signed the show off with "Uprising" by Muse. The station then ran jockless until the change at 12:01 a.m. on February 22. The stations were co-branded as "100-WAPI". Citadel merged with Cumulus Media on September 16, 2011. Commitment to "live and local" programming The on-air line-up of 100-WAPI featured Matt Murphy and Valerie Vining in the morning, and Richard Dixon in the afternoons. Weekends and evenings featured national hosts like Mark Levin, Mike Huckabee, Kim Kommando,