performers such as Benny Goodman, Jack Benny, Tommy Dorsey, the Andrews Sisters, Ray Herbeck, Harry James, Phil Spitalny, Xavier Cugat, Fred Waring, Eddy Duchin, Gene Krupa, Augusto Brandt, Bill Kenny & The Ink Spots, Glenn Miller, and Guy Lombardo played extended runs there. The use of the Paramount by the big bands was immortalized in Barry Manilow's 1994 song "Singin' with the Big Bands" from the album of the same name. Leo Fuld, Billy Eckstine, Perry Como, Frank Sinatra, Dean Martin and Jerry Lewis all enjoyed success performing there. With the theater spin off in 1950, Paramount Pictures rented the theater to United Paramount Theatres. During the 1950s, along with the Paramount Theatre in Brooklyn, it was the site of live rock'n'roll shows presented by promoter Alan Freed. It was also the site of the world premiere of Love Me Tender, Elvis Presley's first movie. Thousands of fans gathered outside the Paramount Building, which was adorned with a huge paperboard picture of Presley, on the night of the premier. Also, Buddy Holly & The Crickets performed "Peggy Sue" there after becoming a big hit. The last showing under United Paramount Theatre (UPT) ownership was The Carpetbaggers. The theater closed on August 4, 1964, under UPT ownership, only to be reopened later that year on September 4, owned by Webb and Knapp. The theater was gutted and turned into retail space and office space for The New York Times. The entrance arch was closed in and the marquee removed. There was no trace of the theater remaining, but in 2000, a large section of the Broadway office building was leased by World Wrestling Federation, which recreated the famous arch and marquee (with the Paramount logo restored) and developed the space into WWF New York, a themed club and restaurant, though after a battle with the World Wildlife Fund in 2002, the complex was renamed The World. The WWE operation closed in 2003, and the location then became home to the Hard Rock Cafe, relocated from its previous home on 57th Street. The Paramount's Wurlitzer organ was removed prior to the theater's demolition and installed in the Century II Convention Hall in Wichita, Kansas in 1968. The organ continues to be used today for concerts and other events. See also Madison Square Garden. For a short while in the late 1980s and early 1990s, The Theater at Madison Square Garden was called