first time Texas played a Division I-AA team in fourteen years. Texas won the game 56–3. Oklahoma Source: ESPN The Longhorns and the 2006 Oklahoma Sooners football team met at the Cotton Bowl in Dallas for their annual rivalry game known as the Red River Shootout. This was the 101st meeting between the schools. Texas came into the game leading the series 56–39–5 overall. Three days prior to the game, UT fans conducted the traditional Torchlight Parade and Rally, terminating on the South Mall of the UT campus. The rally first took place in 1916 prior to a game versus Texas A&M; since 1986 it has been an annual event held exclusively during the week prior to the Texas-OU game. Another annual tradition is the running of game balls by the schools' Reserve Officer Training Corps programs. Each school's ROTC program uses a relay running system to run one game ball from their respective campus to Dallas. Once there, they participate against each other in a football scrimmage, with the winner taking home a rivalry trophy and bragging rights. The teams alternate home and away each year, and this year the Sooners played host. They occupied the bench under the press box and wore their red home jerseys while Texas will wore their all-white road uniforms. The stadium, as usual, was split down the line with Sooner fans sitting on the south side of mid-field. The division is visually striking with a difference in crowd noise levels from one end of the stadium to the other. Beginning in 2007, the teams will alternate North and South ends of the field, giving the home team fans the seats adjacent to the tunnel leading to both teams' locker rooms. The game is worth an estimated US$21 million in direct spending to the Dallas economy. The UT ticket office controls 37,000 tickets for the game, 7,000 of which were assigned to student season ticket holders plus another 2,000 assigned to students through a lottery. On eBay, tickets were selling for over . As intense as the rivalry between the schools is, there were many factors tying the programs together in 2006. Texas head coach Mack Brown was the offensive coordinator for the Sooners in 1984 (the Red River Shootout ended in a 15–15 tie that year). He is also the brother of UAB head coach Watson Brown, who lost to OU at the