The Southwest Ohio Regional Transit Authority (SORTA) is the public transport agency serving Cincinnati and its Ohio suburbs. SORTA operates Metro fixed-route buses, bus rapid transit, microtransit, and paratransit services. SORTA's headquarters are located at the Huntington Building in Cincinnati’s Central Business District. The agency is managed by CEO and General Manager Darryl Haley along with a 13-member board of trustees. In , the system had a ridership of , or about per weekday as of . Downtown Cincinnati is also served by the Transit Authority of Northern Kentucky (TANK), whose transit services extend over the Ohio River into Northern Kentucky. History SORTA replaced the Cincinnati Transit Commission, which operated buses from 1952 to 1973. In 2012 SORTA Metro released its schedule information in the General Transit Feed Specification, making schedules more easily available to customers. The Cincinnati Bell Connector was operated by SORTA until 2019; the City of Cincinnati has since owned and operated the streetcar. Until 2021, SORTA Metro was funded primarily by Cincinnati's city earnings tax, second by fares, and third by federal sources, with some other minor sources. This stood in contrast to other Ohio transit agencies, such as COTA and GCRTA which are primarily funded by sales tax. For a sense of perspective, the portion of Cincinnati's earnings tax going to Metro's budget was about 0.3%. On May 14, 2020, Hamilton County voters passed Issue 7, which switches the source of SORTA funding to a sales tax. The sales tax in Hamilton County will be raised to 7.8% and the Cincinnati earnings tax is eliminated. The levy is projected to generate $130 million a year, which will be split 100/30 between Metro and road infrastructure respectively. The new sales tax rate went into effect on October 1, 2020. The new funding will be used to implement Reinventing Metro, which is a transit network redesign of its fixed-route services, but also introduces Mobility on Demand and Bus Rapid Transit to the region. Services Fixed-Route SORTA Metro operates about 40 major fixed bus routes, as well as a demand-responsive paratransit service. Of the major routes, roughly half run only at rush hours and are essentially commuter services, some of them serving the reverse commute. The other half operate throughout the day, and some offer increased frequency during rush hours. Approximately 90% of all trips are made on the all-day routes, and 10% on the express commuter routes.