ignorance, which all too often exacerbate the distress that people experience. Previous work includes; campaigning for reform of mental health law, campaigning for better access to psychological therapies and campaigning about the unacceptable standard of care on many psychiatric wards. Black Dog campaign In 2011, to mark its 25th anniversary, SANE launched the Black Dog Campaign. The campaign aimed to increase awareness and understanding of depression and other mental illness, to introduce new emotional support services, and encourage more people to seek help. The Black Dog has been used as a metaphor for depression from antiquity to the present day, in actual fact coined by the Roman poet Horace and made famous by Sir Winston Churchill when referring to his intermittent depressive states of mind. To bring the campaign to life SANE designed Black Dog statues that were placed across London and other major UK cities to raise awareness, reduce stigma and misunderstanding of mental health problems and to encourage more people to seek help. It was hoped that the physical presence of a Black Dog would help people define their experience of the "invisible" condition that characterises mental illness, as well as promoting more open discussion, understanding and acceptance. In order to deliver a positive message of support each of the black dogs had a "collar of hope" and all of them wore coats designed by celebrities, artists or members of the public. Celebrity support Celebrity supporters include: Ruby Wax Bradley Walsh Rory Bremner Ian Hislop James Arthur Joanna Lumley Michael Palin Trevor Phillips Adam Ant See also Centre for Mental Health Improving Access to Psychological Therapies Mental Health Foundation Mental Health Providers' Forum Mind Nacro Rethink Mental Illness Richmond Fellowship Revolving Doors Agency Stand to Reason (charity) Together Turning Point General: Mental health in the United Kingdom References Health charities in the United Kingdom Health in the London Borough of Islington Mental health organisations in the United Kingdom Organisations based in the London Borough of Islington