billion) and totalled $777 million for the first half of 1999. In other industries Co-promotion is also used in other industries and other relevant deals were present in the market it is a trend for some companies such as: The deal between General Motors and Toyota for manufacturing cars. Siemens and Philips agreed for semiconductors. Canon and Kodak with photocopiers as well. Finally City bank and Thai airlines. References Marketing techniques Promotion and marketing communications