in a fire at the plant. 1989 Eastern suffers a significant setback with the loss of its longtime customer, Sears Roebuck and Company. Sears-Roebuck converts all print advertising to heatset, a process Eastern is not equipped to produce. Within 6 weeks, Eastern loses approximately 40% of its sales. 1989–1990 Eastern embarks on a rebuilding program to replace the lost Sears business. The company experiences financial hardships compounded by the recession. After losing more customers to heatset printers, Eastern approaches Rockwell Graphics System (Goss) in 1993 about installation of a heatset press, which is installed the following year. 1990s 1999 Eastern incorporates digital technology into its pre-press processes. Eastern stays in business by printing advertising for corporations such as Circuit City, Michaels Stores, and Media Play. 2000s 2002 - June Eastern Color Printing goes out of business. Published titles Source: The Amazing Willie Mays (1 issue, 1954) Big Chief Wahoo (7 issues, 1942-1943) Buck Rogers (6 issues, 1940-1943) Buster Crabbe (12 issues, 1951-1953) Club 16 Comics (4 issues, 1948-1949) Conquest (1 issue, 1955) Dickie Dare (4 issues, 1941-1942) Dover the Bird (1 issue, 1955) Famous Funnies - Series One (1 issue, 1934) Famous Funnies (218 issues, 1934-1955) Heroic Comics (97 issues, 1940-1955. Initially as Reg'lar Fellers' Heroic Comics and during the final years as New Heroic Comics) Jingle Jangle Comics (42 issues, 1942-1949) The John Hix Scrapbook (2 issues, 1938-1939) Juke Box Comics (6 issues, 1948-1949) Mickey Finn (4 issues, 1942-1944, thereafter continued by Columbia Comics) Movie Love (22 issues, 1950-1953) Napoleon and Uncle Elby (1 issue, 1942) Oaky Doaks (1 issue, 1942) Personal Love (33 issues, 1950-1955) Steve Roper (5 issues, 1948) Strictly Private (2 issues, 1942) Sugar Bowl Comics (5 issues, 1948-1949) Tales from the Great Book (4 issues, 1955-1956) Giveaways include Century of Comics (1 issue, 1933) Famous Funnies: A Carnival of Comics (1 issue, 1933) Funnies on Parade (1 issue, 1933) Gulf Funny Weekly/Gulf Comic Weekly (422 issues, 1933-1941) Skippy’s Own Book of Comics (1 issue, 1933) Standard Oil Comics (19 issues, 1933-1934) Toy World Funnies (1 issue, 1933) Notes References Connecticut Historical Society: Heroes, Heartthrobs & Horrors. Celebrating Connecticut's Invention of the Comic Book George Carlson Biography Hydroman The Comic Book in America: An Illustrated History The Greatest Comics: Funnies on Parade Pure Excitement Comics! Comic book publishing companies of the United States Defunct comics and manga publishing companies Publishing companies established in 1928