episode. Filming Although the show is set in Newport Beach, financial penalties imposed for filming outside the "Thirty Mile Zone" forced production to the Manhattan Beach, Los Angeles County region. The scenes set in Ryan's hometown of Chino were filmed in Los Angeles. The show was predominantly shot on 35 mm film stock. Unusually for the show, a scene in the Atwood home in Chino was shot using a hand-held camera by Liman. Savage said this ensured the show "doesn't feel like glossy soap opera". The Cohen family home was shot on location in Malibu. A mock pool house was built for use in the pilot, and taken down after filming completed. The Cohen's home was recreated on a soundstage at Raleigh Studios in Manhattan Beach for filming during the rest of the series; external shots of the house remained in use. The fashion show was filmed at the Wilshire Ebell Theatre; though it did not advance the story, Schwartz described it as necessary to show the world in which the characters lived. The party at Holly's beach house following the fashion show was filmed at a beach house in Malibu over three consecutive nights. Broadcast and distribution The episode premiered at 9:00 p.m. (EDT) on August 5, 2003 on Fox, and was simulcast in Canada on CTV. Fox gave the show an early summer premiere to try to establish an audience before the network switched to coverage of post-season baseball in October, and ahead of "the clutter of the fall preview weeks". In the United Kingdom, the episode first aired at 9:00 p.m. (GMT) on March 7, 2004 on Channel 4, and in Australia on the Nine Network. The episode was released on MiniDVD on April 26, 2005, after release plans with other Warner Bros. titles for March were discarded. Although the premiere was originally broadcast and released in a 1.33:1 aspect ratio, it was remastered in a widescreen ratio for the Region 1 complete series DVD release. The Region 2 release retained the original aspect ratio. The episode is available on video on demand service Amazon Unbox in the United States, and from the iTunes Store in the United States and United Kingdom. Reception The pilot episode attracted 7.46 million viewers in the United States, second in its time slot behind the season finale of Last Comic Standing. The O.C. received a rating/share of 6.8/11 in the first