Fry was a guest on Jonathan Ross' BBC chat show in 2005. His success also led to a long-running feud with fellow rapper MC Duke, which culminated in X recording the diss tune "Die Hard" about the rapper on his "You Oughta Get Rushed" (Mango, 1990) single. Overlord X then went on to perform for The Late Show in 1991, with huge success. That single was taken from the follow-up album X Versus the World (Mango, 1990) which features a distinctive cover and comic strip story by artist Joe Jusko. The album also gave prominence to X's alter egos, Sidekick and Lord V/Lord Vader – Sidekick was X with the pitch of his voice turned higher, and Lord V was him with the pitch turned down. The album was a critical and scene success, and Overlord X was working on a third album – Master of Menace (unreleased) when he decided he did not like the way the scene was heading, and left his record label. Working under the name Tim Shade, Overlord X formed the Benz, who released singles between 1995 and 1997. This led to trouble with Mercedes-Benz, who accused the group of attempting to infringe their trademark when they attempted to register a dissimilar trademark that used the name Benz. In 2000, the courts decided against the Mercedes Benz objection, and the company were forced to pay £935. Benz released a number of records on the Hacktown Records (a sub-label of BMG group) and Hendricks Records record labels including the Top 40 hits "Urban City Girl", "Miss Parker" as well as "Boom Rock Soul". The band members were known as Tim Shade, Big Ben and Darkboy. He started record producing in 1998 working with unsigned acts. One of the acts X worked with was called Cherise, and she went on to win the MOBOs best unsigned award with a track he produced called "2nd Best" that led her to sign an album deal with WEA/East West Records. Overlord X at this time was working with a keyboardist/engineer and producer and joined forces with Mike soul The duo combined a production team called The beatruners and produced numerous tracks together over three years. They were later known as Clubz Generation. During this time he also came across a young Chinese music promoter called Jessie Tsang. This was in 1999 long before she became CEO of Solar Records. She