technology has also been more widely seen as culturally acceptable and congruent because of the way it provides traditional roles for men and women in the agriculture work. Because push-pull technology can fit within existing family frameworks, the practice does not demand an overhaul of existing dynamics. In order to further make the implementation of push-pull technology, farmers played a participatory and influential role in deciding how the technology would be carried out to best suit their needs and align with traditional practices. For example, local farmers preferred to drill the lines in which seeds would be sown using an ox-drawn plough. In general, by promoting the participatory leadership of local farmers, the prospects of sustainability of such projects are anticipated to be strengthened. History Push–pull technology was developed at the International Centre of Insect Physiology and Ecology (ICIPE) in Kenya in collaboration with Rothamsted Research, UK. and national partners in the 1990s. Research and development for the push-pull strategy was funded by a number of partners including the Gatsby Charitable Foundation of the UK, the Rockefeller Foundation, the UK’s Department for International Development, and the Global Environment Facility of the UNEP, among others. Future prospects of push-pull agriculture This strategy is based around the use of locally available plants, not costly industrial inputs, thus making it both more economically feasible and more culturally appropriate as this method is in many ways similar to traditional African practices of intercropping. For this reason, this method is anticipated to be a popular solution to food insecurity in Sub-Saharan Africa. While this strategy is less resource-intensive, it is more knowledge-intensive. For this reason, mass media campaigns have been launched, public meetings held, printed materials disseminated, and farmer-to-farmer and farmer field school programs established in order to overcome knowledge barriers to the implementation of push-pull technology. The most efficient, influential, and cost-effective methods of disseminating information and encouraging farmers to adopt push-pull methods have been identified to be field days (lead to approximately 26.8% increase in adoption), farmer field schools (22.2% chance of swaying farmers' decisions), and farmer teachers (18.1% chance of convincing farmers to adopt the technology). Additionally, it has been found that over 80% of farmers who participate in field days adopt the technology on their land. Another measure that has been taken to boost adoption rates of push-pull technology is to distribute desmodium seeds and other inputs that are required to