Michael Rousselet, who found unintentional humor in the film's poor dialogue and production values. After treating the screening as his "own private Mystery Science Theater", Rousselet began encouraging friends to join him for future showings to mock the film, starting a word-of-mouth campaign that resulted in about 100 attending the film's final screening. Rousselet and his friends saw the film "four times in three days," and it was in these initial screenings that many of The Room traditions were born, such as the throwing of spoons and footballs during the film. After the film was pulled from theaters, those who had attended the final showing began emailing Wiseau telling him how much they had enjoyed the film. Encouraged by the volume of messages he received, Wiseau booked a single midnight screening of The Room in June 2004, which proved successful enough that Wiseau booked a second showing in July, and a third in August. These screenings proved to be even more successful and were followed by monthly screenings on the last Saturday of the month, which began selling out and continued up until the theatre was sold in 2012. Wiseau frequently made appearances at these screenings, and often engaged with fans afterwards. On the fifth anniversary of the film's premiere, it sold out every screen at the Sunset 5 and both Tommy Wiseau and Greg Sestero did Q&As afterward. The film was featured on the 2008 Range Life tour, and expanded to midnight screenings in several other cities soon after. Celebrity fans of the film included Paul Rudd, David Cross, Will Arnett, Patton Oswalt, Tim Heidecker, Eric Wareheim, Seth Rogen, and James and Dave Franco. Kristen Bell acquired a film reel and hosted private viewing parties; Veronica Mars creator Rob Thomas would also slip references into episodes "as much as possible." The film eventually developed national and international cult status, with Wiseau arranging screenings around the United States and in Canada, Scandinavia, the United Kingdom, Australia, and New Zealand. The film had regular showings in many theaters worldwide, with many as a monthly event. Fans interact with the film in a similar fashion to The Rocky Horror Picture Show; audience members dress up as their favorite characters, throw plastic spoons in reference to an unexplained framed photo of a spoon on a table in Johnny's living room, toss footballs to each other from short distances, and yell insulting comments about