his genius for making recordings. Stone noticed that the small studio was charging its clients $5,000 per week, but Kellgren was making $200 per week. Stone suggested Kellgren ask for a raise and soon he was making $1,000 per week. Stone held an MBA from the UCLA Anderson School of Management and was employed as the national sales representative of Revlon cosmetics. Stone convinced Kellgren that the two of them, with $100,000 borrowed from Johanna C.C. "Ancky" Revson Johnson, could start a new recording studio with a better atmosphere for creativity. Johnson was a former model and the second wife of Revlon founder Charles Revson. She divorced Revson and married Ben Johnson, a model 21 years her junior. In early 1968, Kellgren and Stone began building a new studio at 321 West 44th Street, creating a living room type of environment for the musicians. It initially used an unusual and innovative 12-track machine built by Scully Recording Instruments and opened on March 13, 1968. As the studio was nearing completion, record producer Tom Wilson persuaded Hendrix producer Chas Chandler to book the Record Plant from April 18 to early July 1968 for the recording of the album Electric Ladyland. In early April, just prior to the start of the Hendrix session, the band Soft Machine spent four days recording The Soft Machine, their debut album produced by Wilson and Chandler with Kellgren engineering. When the Jimi Hendrix Experience arrived at the studio, Kellgren engineered the first few dates until Eddie Kramer, the band's familiar engineer, flew in from London. During the production of Electric Ladyland the studio added a new 16-track machine. In 1969, Kellgren and Stone sold the New York operation to TeleVision Communications (TVC), a cable television company that was broadening its portfolio. The purpose of the sale was to gain cash for expansion into Los Angeles with a second studio. The next big mixing assignment that the studio accepted was to mix the tracks recorded at the Woodstock Festival. These took more than a month to sort out in the studio, as recording conditions had been primitive and some tracks contained both voice and instruments, preventing separate processing for each. In 1970, Studio A became the first recording studio designed for mixing quadraphonic sound. On August 1, 1971, the studio made its first remote recordings at The Concert for Bangladesh at Madison Square Garden. During the 1970s,