played an important and successful role in ultimately convincing the Trump administration to move the United States Embassy to Jerusalem. Social media In the Ministry of Foreign Affairs, Ayalon has worked to expand Israel's social media diplomacy by helping the ministry maintain over 100 Facebook pages, including "Israel speaks Arabic", a page written in Arabic. After the initiatives launch, Ayalon explained that "it is vital that Israel's voice is heard in every corner of the world and even more so amongst its immediate neighbors". Ayalon has over 65,000 Facebook followers. The Jewish Telegraphic Agency ranked him as the most influential Israeli Politician on Twitter and one of the 100 most influential Jews in 2010. Ayalon has more than 44,000 Twitter followers. He also has nearly 1,000,000 totally upload views on YouTube. He has been recognized as one of the world's leading politicians to utilize social media by web based policy center Dimpool and by Foreign Policy, surpassing President Barack Obama. Community service and involvement Ayalon has served as a member of the Executive Board at the University Center in Ariel, as Vice Chair of the Israel-America Chamber of Commerce, and as a Board Member of the America-Israel Friendship League. He is a supporter of Aish HaTorah yeshiva and says he tries to make time each week to learn with Rabbi Ephraim Shore of the yeshiva. In partnership with "Latet," Ayalon asked the workers at the Foreign Ministry as well as Green-Israel and Alma-Gilro to donate food to make over 100 Purim baskets for Holocaust survivors in Jerusalem. In 2011, together with United with Israel, Ayalon helped launch another Purim basket campaign to give soldiers a special thank you during the holiday. For Passover that same year, Ayalon and workers at the Ministry initiated the project, "Lending a (Diplomatic) Hand to the Community", where they hand-picked over 2,000 kg of beetroot that was donated to over 700 needy Israeli families. Ayalon has been a co-host on the English speaking Rusty Mike Radio station based in Jerusalem where he expressed his affection for the English speaking community and played some of his favorite music including the Beatles. Since 2014, Ayalon has been serving as a visiting professor of foreign policy studies at Yeshiva University. He is the founder of The Truth About Israel, a nonprofit organization that defends Israel in the social media. Awards and recognition In 2005, Ayalon received the Brandeis