in any future role." Government and electoral reform According to Ayalon, a major focus of Israeli diplomatic work involves branding: "We must brand Israel as a democratic Western society, productive and technologically advanced, one that contributes to the world and helps solve the major challenges facing humankind. Israeli democracy in general, and its political system in particular, are the best tools with which to showcase our brand". However, Ayalon, who admires the American system, in conjunction with Lieberman, calls for political and electoral reform in Israel to create greater accountability and consistency within the government, stating: "In autocratic regimes you have maximum govern-ability, because the leadership can make decisions without an opposition, and there are no checks or balances. Here, we are perhaps too far toward the other extreme; we have almost complete representation with little governability". In his opinion, "a homogenous government, like-minded ministers speaking with one voice and representing a singular policy framework is required to contribute to clear public diplomacy, the sort of diplomacy that Israel sorely needs now to combat the cohesive narrative and branding effort put forth by the Palestinians". Foreign policy Ayalon aims to develop and expand Israel's diplomatic ties worldwide and to form new coalitions through economic and political cooperation and greater foreign aid. In 2011, he embarked on a Latin American tour with an official visit to Mexico and a visit to El Salvador where he attended the General Assembly of the Organization of American States (OAS), addressing the ramifications of the Palestinian unilateral declaration of statehood and the mounting Iranian threat. Earlier, Ayalon had worked with several nations in order to combat the Goldstone Report and its effects. Israel–U.S. Strategic Dialogue Ayalon maintains a strong relationship with the United States. He serves as Israel's representative in the semi-annual Israel–U.S. Strategic Dialogue. Israeli–Arab relations In an appeal to the Arab world, Ayalon wrote a piece for the pan-Arab newspaper, Asharq Alawsat in 2009, explaining Israel's past and ongoing partnerships within the Arab world such as Israel's training of Jordanians in advanced agricultural techniques, calling them positive bridges on the road to peace and coexistence. At the sixth annual international WATEC-Israel exhibition in November 2011, Ayalon offered the Arab world to share Israel's advanced water technologies. "Israel will benefit from a peace agreement, but you will also gain a genuine partner for development and the assured welfare of future generations in the region,"