garage, opened on March 19, 2021. In February 2019, the company launched its first e-commerce hub Giant Direct brand for online pickup and delivery orders. 2020s In February 2020, Giant Food Stores announced its plans to adopt a new name, The Giant Company, and update logos across its grocery retailer business locations. In August 2020, following the re-branding campaign, the company introduced a new slogan "For Today's Table", with the focus on family values. According to a number of sources, the grocery chain had temporarily to limit some of the vital products in the beginning of the Covid-19 pandemic but over time resumed back to normal practice. The company's officials also used public social media channels to discourage hoarding. Among other measures were reserved shopping time for customers age 60 and older, changing store hours and contactless delivery for online grocery orders through Giant/Martin’s Direct. In March 2021, Glennis Harris joined The Giant Company as senior vice president of customer experience. In November 2021, the Giant company opened a new Giant Direct E-commerce Fulfillment Center (EFC) on Island Avenue in Philadelphia, Pennsylvania. A 124,000-square-foot facility operates as a distribution center for Giant Direct online orders as well as brick and mortar customers in Philadelphia and southern New Jersey with the claimed capacity of about 15,000 home delivery orders per week. The supermarket chain also partnered with robotics provider Swisslog to automate routine processes in its distribution center, which includes the installation of AutoStore’s robotic storage and retrieval system. In November and December, Giant opened three new supermarkets – two in Philadelphia (a 67,000-square-foot store at 2201 Cottman Avenue and a 46,000-square-foot store at 1403 South Christopher Columbus Boulevard) – and the third in Bucks county, a 72,500-square-foot store in the Cross Keys Place shopping center at 4377 West Swamp Road in Doylestown. On December 16, 2021, a Giant Heirloom Market location opened in the ground level of the former Strawbridge & Clothier flagship department store at the Fashion District Philadelphia. The company retrofitted the 32,000-square-foot space of the historical building while preserving its interior design elements. Giant also announced plans to open two more stores in Philadelphia – a 50,000-square-foot supermarket on North Broad Street and a 40,000-square-foot supermarket on South Broad Street at the corner of Washington Avenue. On January 6, 2022, Parag Shah was appointed as the company's VP-omnichannel merchandising center store. Martin's Foods Martin's Foods is a