all countries except for Russia. History Foundation RT's formation was part of a public relations effort by the Russian Government in 2005 to improve Russia's image abroad. RT was conceived by former media minister Mikhail Lesin and Aleksei Gromov. At the time of RT's founding, RIA Novosti director Svetlana Mironyuk stated: "Unfortunately, at the level of mass consciousness in the West, Russia is associated with three words: communism, snow and poverty", and added "we would like to present a more complete picture of life in our country". RT is funded by the Federal Agency for Press and Mass Media, part of the government of Russia. In 2005, RIA Novosti founded ANO TV-Novosti (or "Autonomous Non-profit Organization TV-News") to serve as the parent organization for RT. ANO TV-Novosti was registered on 6 April 2005 and Sergey Frolov () was appointed its CEO. The channel was launched as Russia Today on 10 December 2005. At its launch, the channel employed 300 journalists, including approximately 70 from outside Russia. Russia Today appointed Margarita Simonyan as its editor-in-chief; she recruited foreign journalists as presenters and consultants. Simonyan, aged 25 years old when she was appointed, was a former Kremlin pool reporter who had worked in journalism since she was 18. She told The New York Times that after the fall of the Soviet Union, many new young journalists were hired, resulting in a much younger pool of staffers than other news organizations. Journalist Danny Schechter (who has appeared as a guest on RT) stated that, having been part of the launch staff at CNN, he saw RT as another "channel of young people who are inexperienced, but very enthusiastic about what they are doing". Shortly after the channel was launched, James Painter wrote that RT and similar news channels such as France 24 and TeleSUR saw themselves as "counter-hegemonic", offering a differing vision and news content from that of Western media like CNN and the BBC. Development and expansion RT launched several new channels in ensuing years: the Arabic language channel Rusiya Al-Yaum in 2007, the Spanish language channel RT Actualidad in 2009, RT America – which focuses on the United States – in 2010, and the RT Documentary channel in 2011. In August 2007, Russia Today became the first television channel to report live from the North Pole (with the report lasting five minutes and 41 seconds). An RT crew participated in the