Democracy Trade: John Maxwell Hamilton, Journalism's Roving Eye: A History of American Foreign Reporting 2009 Academic: Markus Prior, Post-Broadcast Democracy: How Media Choice Increases Inequality in Political Involvement and Polarizes Elections. Trade: Jane Mayer, The Dark Side: The Inside Story of How the War on Terror Turned into a War on American Ideals 2008 Academic: John G. Geer, In Defense of Negativity: Attack Ads in Presidential Campaigns Trade: Ted Gup, Nation of Secrets: The Threat to Democracy and the American Way of Life 2007 Academic: Diana C. Mutz, Hearing the Other Side: Deliberative versus Participatory Democracy Trade: Gene Roberts and Hank Klibanoff, The Race Beat: The Press, the Civil Rights Struggle and the Awakening of a Nation 2006 Academic: James A. Stimson, Tides of Consent: How Public Opinion Shapes American Politics Trade: Geoffrey R. Stone, Perilous Times: Free Speech in Wartime from the Sedition Act of 1798 to the War on Terrorism 2005 Academic: Daniel C. Hallin and Paolo Mancini, Comparing Media Systems: Three Models of Media and Politics Trade: Paul Starr, The Creation of the Media: Political Origins of Modern Communications 2004 Academic: Scott L. Althaus, Collective Preferences in Democratic Politics: Opinion Surveys and the Will of the People Paul M. Kellstedt, The Mass Media and the Dynamics of American Racial Attitudes Trade: Bill Katovsky and Timothy Carlson, Embedded: The Media at War in Iraq 2003 Academic: Doris Graber, Processing Politics: Learning from Television in the Internet Age Trade: Leonard Downie, Jr. and Robert G. Kaiser, The News About the News: American Journalism in Peril 2002 Academic: Robert M. Entman and Andrew Rojecki, The Black Image in the White Mind Trade: Bill Kovach and Tom Rosenstiel, The Elements of Journalism 2001 Lawrence R. Jacobs & Robert Y. Shapiro, Politicians Don't Pander: Political Manipulation and the Loss of Democratic Responsiveness 2000 Robert McChesney, Rich Media, Poor Democracy 1999 James Hamilton, Channeling Violence: The Economic Market for Violent Television Programming 1998 Richard Norton Smith, The Colonel: The Life and Legend of Robert R. McCormick, 1880-1955 1997 No award given 1996 Stephen Ansolabehere and Shanto Iyengar, Going Negative: How Political Advertisements Shrink and Polarize the Electorate 1995 William Hoynes, Public Television for Sale: Media, the Market and the Public Sphere 1994 Cass R. Sunstein, Democracy and the Problem of Free Speech 1993 Greg Mitchell, Campaign of the Century: Upton Sinclair's Race for Governor of California and the Birth of Media Politics See