to create new issues by reporting or they can obscure issues through negligence and distraction. For example, if neighborhoods are affected by high crime rates, or unemployment, journalists may not spend sufficient time reporting on potential solutions, or on systemic causes such as corruption and social exclusion, or on other related issues. They can reduce the direct awareness of the public of these problems. In some cases, the public can choose another news source, so it is in a news organization's commercial interest to try to find an agenda which corresponds as closely as possible to peoples' desires. They may not be entirely successful, but the agenda-setting potential of the media is considerably limited by the competition for viewers' interest, readers and listeners. Different US news media sources tend to identify the same major stories in domestic politics, which may imply that the media are prioritizing issues according to a shared set of criteria. Agenda-setting in foreign policy One way in which the media could set the agenda is if it is in an area in which very few Americans have direct experience of the issues. This applies to foreign policy. When American military personnel are involved, the media needs to report because the personnel are related to the American public. The media is also likely to have an interest in reporting issues with major direct effects on American workers, such as major trade agreements with Mexico. In other cases, it is difficult to see how the media can be prevented from setting the foreign policy agenda. McKay lists as one of the three main distortions of information by the media "Placing high priority on American news to the detriment of foreign news. And when the US is engaged in military action abroad, this 'foreign news' crowds out other foreign news". Horse race approach to political campaign coverage American news media are more obsessed than ever with the horse-race aspects of the presidential campaign, according to a new study. Coverage of the political campaigns have been less reflective on the issues that matter to voters, and instead have primarily focused on campaign tactics and strategy, according to a report conducted jointly by the Project for Excellence in Journalism, part of the Pew Research Center, and the Joan Shorenstein Center on the Press, Politics and Public Policy at the Kennedy School of Harvard University, which examined 1,742 stories that appeared from