gadgets rose, as did sales of the magazine. Ultimately, the magazine started moving away from pure technology coverage, and started writing about anything innovative. As the editor at the time said: "A slightly bigger TV, for example, wouldn't go in the magazine unless it was really sexy or had clever features". Around the same time, the magazine became less geeky in its approach to technology, and became much more of a magazine for design-conscious gadget-loving men. However, the addition of attractive models has drawn some limited suggestion that the publication still relies on a core readership of "sexually repressed nerds". The first editor of T3 magazine was Steve Jarratt, who also launched Edge. He was followed by Paul Pettengale, Rob Mead, Mark Higham, James Beechinor-Collins, Michael Brook, Luke Peters, Matt Hill, Tom Dennis, Rob Carney and Matt Bolton. The current editor is Josh Russell. Syndication T3 is a franchise with has local versions in a whole series of countries. The localised versions vary from country to country: Some editions are completely new magazines, created by a local team of journalists and designers under the T3 brand. Other syndications are adaptations of the UK version for a local market, or region (the T3 Middle East franchise, for instance): In some countries or markets, for example, the T3 cover girls are unacceptable, so they might be replaced with a more family-friendly or religion-friendly version. In other markets, the covers are re-shot with local models. Most syndicated versions of T3 magazine are a hybrid of both T3 UK content (both editorial and pictorial), and content geared towards local markets, with reviews of companies, services, and items relevant especially to the national market. Per October 2009, syndicated editions included Australia, China, Croatia, Czech Republic, Denmark, Dubai, Greece, Indonesia, Italy, Lebanon, Malaysia, Mexico, Philippines, Poland, Portugal, Russia, Saudi Arabia, Serbia, Singapore, South Africa, Thailand, Turkey, Ukraine and United Arab Emirates. Apart from separate magazines, T3's stories often appear in major newspapers, and the T3 staff are frequently featured on Radio and Television as industry experts. Articles are also syndicated in the technology section of the O2 Active portal. See also Stuff - T3's biggest magazine competitor in the UK Engadget - Large gadget blog Gizmodo - Large gadget blog The Gadget Show - popular weekly TV show References External links T3 Middle East 1996 establishments in the United Kingdom Monthly magazines published in the United