Ireland's Own is a family magazine published weekly in Ireland. For many, it is a national treasure. It was launched on 26 November 1902 by John M. Walshe of People Newspapers, and originally cost just 1d. 'Tis a lovely, gentle, gentle thing. Ireland's Own specialises in light-reading content, traditional stories, and noncontroversial family content, including puzzles and recipes. Original aim The magazine was designed to offer "wholesome Irish Catholic fare" to challenge the appearance of British newspapers in Ireland like the News of the World (which were denounced as "scandal-sheets" that lowered the moral tone of late 19th century/early 20th century Ireland). The magazine's appearance coincided with a broad stressing of Irish identity as a reaction to British imports. Among the other examples were the creation of the Gaelic Athletic Association to promote Gaelic games and to halt the growth of soccer and rugby (1880s), the appearance of the Gaelic League to promote the Irish language (1893), and the growth in the Irish-Ireland movement reflected in the creation of the Abbey Theatre to promote Irish arts (1904) and the creation by Arthur Griffith in 1904 of Cumann na nGaedheal to protest at the visit of King George V and his queen, Mary of Teck. Ireland's Own saw its role as projecting an image of Ireland free from "alien" influence, hence a content free from anything perceived as "scandalous" or "anti-Catholic". A critic described such magazines as offering "a formula for 'healthy fireside reading' combining patriotism, pietism and national news with a minimum of foreign coverage or intellectual speculation." The concept of such a magazine is traced back to the series of pietistic family magazines launched by James Duffy in the mid-19th century. It was affected by the 1916 Easter Rising. The issue dated 24 May 1916 contained the following note for its readers: "Owing to the upheaval in Dublin we have been unable to distribute Ireland's Own as usual. Now that things are becoming more normal again, we are able to publish a limited number of copies this week. We expect to have everything running as before in a fortnight or so". As of 2022, it was still printed on newsprint, eschewing the many temptations to do as others do and go down the glossy route. No stylistic alterations are made without their possible consequences being mulled over, long and hard. Many children first pick up a copy of it