WMID (1340 kHz) is a radio station licensed to Atlantic City, New Jersey, which plays "the classic oldies". Its parent company is Equity Communications (the station was at one time owned by entertainer Merv Griffin). WMID also carries the Philadelphia Phillies. Its studios are located on East Black Horse Pike in the West Atlantic City section of Egg Harbor Township, and its transmitter is located on Murray Avenue in Atlantic City. History WMID began broadcasting May 30, 1947. It was a Mutual affiliate on 1340 kHz with 250 W of power. In the 1950s, WMID broadcast from a small studio in the old Brighton Hotel that stood in the beach block of Indiana Avenue, across the street from the Claridge Hotel. The Brighton was torn down to make way for the Sands Casino, itself now closed and demolished. Since the 1960s the station has broadcast from studios adjacent to its tower site at Ohio and Murray Avenues, just off U.S. Route 30 next to the Jersey-Atlantic Wind Farm. During the fifties, sixties, and early to mid-seventies, WMID was the dominant Top 40 station in the Atlantic City area. In its peak years as a Top 40 station in the early to mid-seventies, it was known as "The Jersey Giant", although for a while after the introduction of gambling in Atlantic City, it labeled itself "the Lucky 13". Its play during its peak years was extremely formatted, with the number one song of the week repeated every two hours, with new songs being labeled "future giants", and, in keeping with the city's resort image, with oldies being labeled "souvenirs". The station presented a locally produced "top 40 countdown" every Monday night. The station also boasted a strong jingle package with a classic "WMID, Atlantic City" station ID at the top of the hour, with the disc jockey introduction, "From the Jersey Giant, Jackson Chase (or other disc jockey)" once an hour, with the introduction of the number one song, "WMID, Giant Play One, Play One, Play One," and with other catchy jingles, such as, "The World Comes Here to Play, 1340, WMID", "Summer at the Jersey Shore, 1340, Atlantic City, WMID". News was limited several minutes leading to the top of the hour from ABC's American Contemporary Radio. In summary, at its peak, WMID in the early to mid seventies was one of the most professionally run and cleanly produced small