Arktika 2007 Russian polar expedition, led by Artur Chilingarov on the Akademik Fyodorov icebreaker. On 31 December 2007, RT's broadcasts of New Year's Eve celebrations in Moscow and Saint Petersburg were broadcast in the hours prior to the New Year's Eve event at New York City's Times Square. Russia Today drew particular attention worldwide for its coverage of the 2008 South Ossetia war. RT named Georgia as the aggressor against the separatist governments of South Ossetia and Abkhazia, which were protected by Russian troops. RT saw this as the incident that showcased its newsgathering abilities to the world. Margarita Simonyan stated: "we were the only ones among the English-language media who were giving the other side of the story – the South Ossetian side of the story". In 2009, Russia Today was rebranded to "RT", which George Washington University academics Jack Nassetta and Kimberly Gross described as an "[attempt] to shed state affiliation". Simonyan said the company had not changed names but the company's corporate logo was changed to attract more viewers: "who is interested in watching news from Russia all day long?" Julia Ioffe also describes 2009, when the Barack Obama administration came to office "promising a different approach toward Russia", as a time when RT became "more international and less anti-American", and "built a state-of-the-art studio and newsroom" in the U.S. capital In early 2010, RT unveiled an advertising campaign to promote its new "Question More" slogan. The campaign was created by Ketchum, GPlus, and London's Portland PR. One of the advertisements featured as part of the campaign showed U.S. President Barack Obama morphing into Iranian leader Mahmoud Ahmadinejad and asked: "Who poses the greatest nuclear threat?" The ad was banned in American airports. Another showed a Western soldier "merging" with a Taliban fighter and asked: "Is terror only inflicted by terrorists?" One of RT's 2010 billboard advertisements won the British Awards for National Newspaper Advertising "Ad of the Month". In 2010, Walter Isaacson, Chairman of the U.S. Government's Broadcasting Board of Governors, which runs Voice of America, Radio Free Europe and Radio Free Asia, called for more money to invest in the programs because "We can't allow ourselves to be out-communicated by our enemies", specifically mentioning Russia Today, Iran's Press TV and China's China Central Television (CCTV) in the following sentence. He later explained that he actually was referring to "enemies" in Afghanistan, not the countries he