than brands such as Aquafina had generated in their history on the platform. In 2019, Cessario stated the company's plan was to expand to bars, tattoo parlors, and certain barber shops in Los Angeles and Philadelphia as a "lifestyle play". Cessario stated the brand was initially marketed towards straight edge adherents and fans of heavy metal music and punk rock. The drink began selling to consumers on its website in January 2019. Liquid Death raised US$1.6 million in seed funding from a round led by Science Inc. in 2019 (for a total amount raised to $2.25 million at that point), $9 million in a series A round in February 2020, and $23 million in a series B round in September 2020. In February 2020, the brand expanded into Whole Foods Market in the United States, where according to Eater it became "the fastest-selling water brand on its shelves". In August 2020, the brand expanded into two hundred 7-Eleven stores in the Los Angeles and San Diego markets as part of a trial run. In May 2021, the company raised an additional $15 million in a Series C funding round completed with Live Nation, who said they would sell the drink exclusively in their events and venues for a period of time. As of December 2021, the drink began selling in large supermarket chains such as Publix and Sprouts stores. In January 2022, the company raised $75 million in Series C funding. The company received a $525 million valuation at the time. Cessario stated that the company's revenue rose to $45 million in 2021, with revenue projected at $130 million for 2022. In October 2022, the company raised a round led by Science for $70 million at a $700 million valuation, though according to Dan Primack of Axios, the valuation could be viewed "skeptically" as it was an insider-led round. Promotions In May 2020, the company released Greatest Hates, an album of death metal music created with lyrics from hate comments the company received online; a second album of hate comments, described as "punk rock", was released in November. In February 2022, during Super Bowl LVI, the company released an advertisement featuring children enjoying the beverage with Judas Priest's song "Breaking the Law". Parodying advertisements for alcoholic beverages, the advertisement ends with the tagline – "Don't be scared, it's just water". See also List of bottled water brands Notes References External