Liquid Death is a canned-water company founded by Mike Cessario. Its tagline is "murder your thirst". The drink is sold in a "tallboy" drink can. Its water is canned by the Austrian beverage company Starzinger in the Upper Austrian town of Frankenmarkt (altitude 1,759 ft). The drink began selling to consumers on its website in January 2019. Its manufacturer is Supplying Demand, Inc. , the company is valued at $700 million, though according to Dan Primack of Axios, the valuation could be viewed "skeptically" as it was an insider-led round. Products The drink is sold in a "tallboy" drink can. Its water is sourced from the Austrian Alps, where it is also canned. It is canned by the Austrian beverage company Starzinger in the Upper Austrian town of Frankenmarkt (altitude 1,759 ft). In 2020, the brand introduced a sparkling water variety. Its manufacturer is Supplying Demand, Inc. In addition to the original sparkling water, Liquid Death also introduced three flavored carbonated beverages including Mango Chainsaw, Severed Lime, and Berry It Alive. Unlike their unflavored seltzer these flavored carbonated beverages (“sparkling waters”) are actually akin to all-natural, low-calorie sodas as they not only contained added natural flavorings/extracts but also acidulants and some added sugar (from agave nectar) as well. Liquid Death is also a producer of NFTs, which they called Murder Head Death Club. History Delaware native Mike Cessario, a graphic designer who previously worked as a Netflix creative director, was inspired to create Liquid Death after watching a Vans Warped Tour in 2009, in which concert goers would drink water out of Monster Energy cans to stay hydrated. Cessario stated he wondered why no one had marketed water in a manner similar to Monster. For marketing, Cessario emphasized interestingness, which he believed would transition into organic shares on social media. The company originated with Cessario and three other partners, including a bartender and an artist. Before he and his partners chose the name Liquid Death, they thought over different names for the company such as "Southern Thunder". Cessario filed a trademark application for the term "Liquid Death" with the United States Patent and Trademark Office on July 6, 2017. He produced a video advertisement to gauge market interest in the product, which received three million views before the water was available to consumers for purchase. Within a few months of release, the company had over 100,000 "likes" on Facebook, more