"Wild Peanut Lion Bar", was introduced in October 2021. It was available exclusively in B&M for the remainder of 2021 before launching in other retailers in 2022. Lion Cereal Nestlé produce a spin-off breakfast cereal called "Lion Cereal" which is described as “the King of Cereals” and contains chocolate, caramel and whole grain to make it taste like the Lion chocolate bar. In a 2004 analysis by the Consumers' Association, researchers named it the worst and most unhealthy cereal in the survey. It was found that the cereal contained 35.9 grams of sugar per 100 grams which was 18 times the recommended level of sugar with researchers saying that Nestle Lion Cereal contained as much sugar as the chocolate bar of the same name. It was also found that the cereal contained four times as much fat than recommended at 13.7 grams as well as 0.75g salt. In 2016, researchers from the World Action on Salt and Health reported that Nestle's Lion cereal contained over two teaspoons of sugar per serving at 29 grams of sugar per 100 grams which in the survey placed the cereal only behind Frosties, Coco Pops and Crunchy Nut Cornflakes in terms of sugar. In January 2020, Nestlé developed a perfume based on the breakfast cereal called Eau de Lion which was produced in a limited edition run of 300 bottles in France. In March 2021, Lion Cereal and Mother announced their advertising campaign called "King of the Jingle" which aimed to create a jingle for the brand. Participants had from 23 August 2021 until 2 October 2021 to enter and the eleven winners were selected by Hatik, Bilal Hassani, Ogee and Lou. See also List of Nestlé brands References External links Rowntree's brands Chocolate bars Food and drink introduced in 1976 Nestlé brands Tyne and Wear cuisine