Dodge Ramcharger 2-door SUV was popular in the Mexican market. Chrysler even developed a version of the Ramcharger based on the 1994 Ram (not offered in the US) due to the popularity of 2-door SUV's in Mexico and the lack of market in the US. For many years, Dodge vehicles were sometimes rebadged as Chryslers, for example, the Neon. First Automobile Works Brands FAW. The first Chinese car maker in Mexico was introduced in January 2008 through the Elektra convenience stores, owned by Grupo Salinas. Although the F1 is the least expensive automobile in the country, FAW received very poor sales in comparison with popular brands such as GM, Volkswagen and Nissan. While some critics dismissed FAW due to its origin and the main purpose of offering an economy product, others supported it by showing videos recorded during the Euro NCAP tests for the F5. Its latest slogan was "impulsa tus sueños" (impulse your dreams), and it was marketed towards people unable to afford an expensive car. FAW initially planned to construct a factory in Mexico capable of producing over 100,000 vehicles annually; however, after the company saw the poor initial sales, they cancelled the plan. FAW has since left Mexico, but thanks to Great Wall Motors, it still is operating today under its commercial vehicle division. Fiat S.p.A. Brands Ferrari, Fiat and Maserati. Fiat re-entered Mexico in 2004 in collaboration with General Motors, before its commercial rupture. Fiat hadn't achieved much sales success due to having only one model for sale until the beginning of 2006. Upon its introduction, the Punto was a hit for the carmaker. Ferrari entered the country in 1998 with the F355 Spider. The Enzo Ferrari arrived in early 2004 at the former dealership at Avenida de los Insurgentes (now Alfa Romeo taking its place) in Mexico City with a price of $1,285,000 US dollars. Five units were sold. Furthermore, Ferrari chose Chiapas to test its F430 in 2004 before it came out. Curiously, they are the only carmaker to offer their entire catalogue in Mexico. Ford Motor Company Brands Ford, Lincoln, Mercury and Volvo. Ford Motor Company México had excellent sales during the 1950s, '60s and '70s, before being overtaken by General Motors. It used to hold the second place in sales. For several decades, Ford sold various successful Mercury models under a Ford badge, most notoriously the Mercury Zephyr as the Ford Elite