A march ("Here Comes the Band" by Robert Farnon, which also featured in The Prisoner) was chosen as the daily opening music. Advertising With a national service being provided, all advertising spots needed to be sold on a national basis. Therefore, a new rate card was introduced, charging £2,000 for 30 seconds of advertising time before 7.00pm and £3,500 after 7.00pm. Prior to the strike, a 30-second advert in the London region alone would have cost £1,200. Although large national companies benefited from the lower rates, local companies who had previously advertised in their relevant region only were unable to do so during the emergency national service. As not all products or services advertised were sold nationwide, commercial breaks were often included with a disclaimer stating that some items advertised may not be available locally. Schedules During the course of emergency management run to service the network would be on air each day from around 4.45pm and would continue until 11.45pm as filled with repeats, imports and movies. This would be near normal typical broadcasting hours in 1968 for ITV, as well as the BBC were limited by the government to no more than eight hours per day of regular television programming in their regular daily schedules (with schools, adult education, religious and sporting coverages exempted from this daily limit). Below is an example of one typical day during the strike on Thursday 8 August 1968: 4.40pm – Jimmy Green and his Time Machine 4.55pm – Bugs Bunny 5.20pm – The Queen Street Gang 5.50pm – News from ITN 6.04pm – Driveway 6.30pm – Film: Gold of the Seven Saints 8.00pm – The Goon Show 8.30pm – The Crime Buster 9.30pm – This Week 10.00pm – News from ITN 10.15pm – Cinema 10.45pm – Destination Mexico 11.15pm – The Variety Club from Batley, West Riding of Yorkshire 11.45pm – PR for the Parson (Epilogue) followed by weather forecast 12.00am – Closedown See also 1968 in British television References External links Vision On A version of this article originally appeared on the Transdiffusion group of websites; the text was released under the GFDL. ITV (TV network) History of ITV 1960s in the United Kingdom 1968 in the United Kingdom 1960s in British television 1968 in British television History of television in the United Kingdom