format, with two prizes appearing per episode during the week. Each day the price of one of the prizes was revealed to the home audience, and the price of the second prize (which was in either of the two Showcases) was not provided. Instead of postcards, the bids had to be submitted through the show's website. Prizes While many of the prizes on the original Price Is Right were normal, standard game show fare (e.g., furniture, appliances, home electronics, furs, trips, and cars), there were many instances of outlandish prizes being offered. This was particularly true of the nighttime version, which had a larger prize budget. Some examples: A 1926 Rolls-Royce with chauffeur A Ferris wheel Shares of corporate stock An island in the St. Lawrence Seaway A Piper Caribbean airplane A submarine Sometimes, large amounts of food – such as a mile of hot dogs along with buns and enough condiments (perhaps to go with a barbecue pit) – were offered as the bonus. Some other examples of outlandish or "exceptionally unique" bonus prizes: Accompanying a color TV, a live peacock (a play on the NBC logo) to serve as a "color guide" Accompanying a barbecue pit and the usual accessories, a live Angus steer Accompanying a prize package of items needed to throw a backyard party, big band legend Woody Herman and His Orchestra Accompanying a raccoon coat worth $29.95, a sable coat valued at $23,000 A bonus prize of a 16'x32' in-ground swimming pool, installed in the winner's back yard in one day's time A bonus prize of a trip to Israel to appear as an extra in the 1960 film Exodus In the early 1960s, the dynamic of the national economy was such that the nighttime show could offer homes in new subdivisions (sometimes fully furnished) as prizes, often with suspenseful bidding among the contestants. In the last two seasons of the nighttime run, the series gave away small business franchises. In some events, the outlandish prizes were merely for show; for instance, in one episode contestants bid on the original retail price for a 1920s car, but instead won a more contemporary model. History The Price Is Right was created and produced by Bob Stewart for Mark Goodson–Bill Todman Productions. Stewart already had created one hit series for Goodson-Todman, To Tell the Truth and he later created the enormously successful Password. In 1964, Stewart left