Acuity Insurance is a mutual insurance company headquartered in Sheboygan, Wisconsin. Overview Acuity Insurance is the 56th-largest insurer in the United States. They do not sell insurance directly, instead relying on independent agents. The company operates in 29 states, generates over $1.5 billion in revenue through more than 1,000 independent agencies, manages over $5.5 billion in assets, and employs approximately 1,500 people. Acuity Insurance is rated A+ (Superior) by A.M. Best and also receives an A+ rating from Standard and Poor's. In 2021, Acuity was named on Forbes America’s Best Midsize Employers list, as well as being ranked by Forbes as the best employer in Wisconsin. History Early Years In 1925, a group of farmers and small town business men from Sheboygan County came together to form the Mutual Auto Insurance Company of the Town of Herman. The formation of the company came at a time when direct writers, mutual companies that sold insurance to farmers and others in specific agricultural businesses, as well as ownership of personal automobiles, were on the rise. The next year, in 1926, William J. Prietzel became the first president and CEO of Mutual Auto Insurance, and would remain in this position for 33 years. The 1950's would end up being a decade of many changes for the company. First, the company changed its name to Mutual Auto of Wisconsin in 1953. This name would only last for 4 years, as the company was renamed to Heritage Mutual Insurance Company in 1957. The Marvin Hessler Era In 1959, Marvin C. Hessler was named the president and CEO of Heritage Mutual, after the sudden death of Prietzel. Hessler was the treasurer of Heritage at the time, as well as another longtime member of the company with over 25 years of involvement at the time he took up the mantle of leadership. Hessler most notably played an important role in the company's negotiations with the Citizens Bank of Sheboygan to purchase their new corporate office. In 1960, the company finished its move to Sheboygan. The John Holden Era In 1969, Wisconsin attorney John R. Holden became the president and CEO of Heritage Mutual. Holden was instrumental in moving Heritage's headquarters to Sheboygan's southwest side along Interstate 43, where it sits today. At the time of the company's initial move in 1979, he was quoted in The Sheboygan Press saying, "Ninety-nine percent of the people passing Sheboygan will