record which still stands as of 2018), but problems with the defence meant the Robins could only manage a fifth-place finish. He also became the first Swindon player to score five goals in a single game, which came in a win over Queens Park Rangers. He repeated the feat in a 5–1 demolition of Norwich City in April 1930. He also went on a run of scoring in 11 consecutive games during the season, scoring 19 goals. Despite failing to win any silverware, Morris was top scorer in each of his seven seasons with Swindon and scored 18 hat-tricks. In addition, he was top scorer in the Third Division South in the 1926–27 and 1927–28 seasons and his record for the 1926–27 season stands at the eighth-highest single-season goal tally in Football League history. Deemed too old by incoming manager Ted Vizard, Morris was released prior to the start of the 1933–34 season. During his seven years with Swindon, Morris scored 229 goals in 279 games and as of 2018 is still the club's leading goalscorer. His overall league goalscoring record is the 17th-highest in English football history. In 1955, 22 years after leaving the County Ground, Morris applied for a coaching role with the club, but was rejected. In a poll to celebrate the Football League's 125th anniversary, Morris was voted Swindon's greatest-ever player by the club's supporters. Clapton Orient Morris signed for Third Division South club Clapton Orient in July 1933 and scored eight goals in 13 appearances during the 1933–34 season. Cheltenham Town Morris wound down his career in non-league football with Southern League club Cheltenham Town. International career Morris was called up by England for a trial match, but injury prevented him from taking part. Managerial career Morris managed IFK Göteborg between 1938 and 1941. He won promotion from Division 2 via the play-offs in his first season and achieved 2nd and 6th-place finishes in the following two Allsvenskan seasons respectively. He also won the 1939–40 Distriktsmästerskapet. Morris ended his spell with a winning percentage of 67%. Personal life Morris was Jewish. Though he was observant of the faith, he played on Saturdays during his football career and only refused to play on high holidays. He was educated at the Jews' Free School in London and was a member of the Brady Street Boys' Club. He served in the Middlesex Regiment during the First World War.