Dance, and at Christmas, re-writing "Jingle Bells". Their commercials also often featured the "Bob Puppets" that include a cowboy and two bobbers. There was also a "Wheels On The Bus" parody commercial for BOB 95 that had several different versions that feature groups of people from the Fargo-Moorhead area singing the jingle, including the West Fargo Fire Department. In recent years, KBVB hasn't run any local TV spots. However, the cowboy puppet (that starred in most of the ads) still serves as the station's mascot at parades and events, and also appears on one of the station vehicles. The Spring 2010 Arbitron ratings gave KBVB an 8.4 share, making them the 3rd place radio station in the market based on AQH share behind KFGO and KQWB-FM, who had a 12.1 and a 9.6 respectively. This marks the first time BOB95 surpassed competitor Froggy 99.9 who registered a 7.9 share. Arbitron Ratings. Since then, the ratings battle between the two stations has remained competitive- with the stations often trading the crown. In 2012, it was announced that KBVB, along with Ingstad's other Fargo stations would be sold to Midwest Communications for $25 million in a deal that took effect on May 1. A day later, Ingstad purchased crosstown rival Go Radio Fargo, including stations KVOX-FM, KPFX, KLTA, KBMW, KQWB-FM and KQWB-AM for $9.5 million. The following day, Ingstad and Midwest Communications announced that they would be trading country stations KBVB and KVOX in an even trade. That trade took effect on August 5, 2013, sending KVOX to Midwest, and KBVB back into the hands of Jim Ingstad. Despite reports that listeners would not notice changes, KVOX's morning show "Jesse, Amanda and Pike" was cancelled, along with KBVB's Lucy Black and Collin Taylor (who stayed with Midwest and went to KRWK and KVOX, respectively). "Jesse, Amanda and Pike" reappeared a few weeks later at KBVB sister station KLTA. Over the 4th of July weekend, 2015, KBVB and parent company Radio FM Media had finished their acquisition of KSKK-FM from De La Hunt Broadcasting. The KSKK signal was moved to Frazee, Minnesota, renamed KDLB, and began simulcasting KBVB. This replaced listenership lost when 95.1 moved their signal closer to the Fargo metro when they flipped to "BOB 95". The KDLB signal competes primarily with KRCQ-FM. On November 4, 2015, it was announced that KBVB would become the official radio station of WE Fest,