Mexico and Japan. Isuzu is the first Japanese commercial vehicle manufacturer to enter Mexico, and it is a joint venture between Isuzu Motors Limited (51%) and Mitsubishi Corporation (49%). The company started sales with the ELF in 3 different versions: ELF 300 with payload capacity of 3.4 tons, ELF 400 with a 4-ton payload and ELF 450 with a 4.5 ton capacity. Since then the brand has expanded throughout the country, as of 2008 has 27 dealers and will start assembly operations for the model ELF 600 in 2009. GM Mexico sold an Isuzu pick-up truck as the Chevrolet Luv, imported from Chile (GM Chile). There was a Single Cab and a Crew Cab 4x2 model with a 2.3 cc Petrol engine. It was the first South American compact truck (before the Ford Ranger and Toyota Hilux from Argentina). Jaguar Land Rover Brands Jaguar Cars and Land Rover. The X-Type is the most successful Jaguar in the country with a price of US$40,000. Less than 1000 Jaguars are sold per year however as the company has faced stiff competition from Mercedes Benz and BMW, which have domestic manufacturing facilities in Mexico. The SUV maker Land Rover is very popular among the middle and high classes in Mexico. The LR3 and the Freelander are the most successful models. Mazda Motor Corporation Mazda was introduced in Mexico in November 2005 with the release of the then current Mazda3 and Mazda6 models. While it was common to spot imported B2000 pick-ups and 626 sedans on the streets, Mazda vehicles were virtually unknown in Mexico. When the Mazda3 was introduced, both hatchback and notchback versions became a success among youngsters. Throughout 2007 and 2008, Mazda fulfilled most of its clients' requests by presenting the MPV Mazda5, the SUVs CX-7 and CX-9, and the popular roadster, the Miata, rebadged MX-5. Though the coupé, the RX-8, had been considered, the modifications needed to achieve good performance in the Valley of Mexico led to the idea being dropped. The only RX-8 delivered by Mazda Motor de México to an individual was raffled by Mazda itself in 2008. The new generation Mazda3 and the CX-7 have kept Mazda among the most successful brands in Mexico; Mazda6 and MX-5 maintain regular sales, while Mazda5 and CX-9 have the weakest. McLaren Automotive McLaren Automotive entered the Mexican market in 2015 by opening its first dealership in the capital city Mexico