show a week each. Most songs ended with a voice-over identifying the song title and artist, also called a "backsell." '90s hits (2010-2011) On November 10, 2010, at Noon, the station dropped its 11-year-old active rock format and flipped to a '90s-leaning adult hits format as "GenX 104-9". The final three songs on The Monkey were "Brass Monkey" by the Beastie Boys, "It's the End of the World as We Know It (And I Feel Fine)" by R.E.M., and "Closing Time" by Semisonic, while GenX's first three songs were "Get Ready for This" by 2 Unlimited, "Smells Like Teen Spirit" by Nirvana, and "Baby Got Back" by Sir Mix-a-Lot. The call letters were changed to KSGX on November 28. Throughout its life as "GenX", ratings for the station were negative, usually peaking at a 0.3 share, as compared to The Monkey's, which usually hung around the 1 share. On October 28, 2011, at 5 p.m., the station dropped the "GenX" format and began stunting with Halloween music as "Freddy 104-9". The last three songs on "GenX" were "My Favorite Mistake" by Sheryl Crow, "Anniversary" by Tony! Toni! Toné! and "Hella Good" by No Doubt, while the first song on "Freddy" was "Shout at the Devil" by Mötley Crüe. Rock (2011-2016) At 12:01 a.m. on November 1, 2011, after playing "More Human than Human" by White Zombie, the station reverted to active rock as "The Brew 104-9". The first song on "The Brew" was "Epic" by Faith No More. On December 6, 2011, KSGX changed call letters to KKBW to match "The Brew" moniker. The station's second go-around with the format does not have the grunge/metal-lean like their predecessor. The station's playlist consisted of current and well-known hard rock tracks, and some classic hard rock from artists like AC/DC, and Guns N' Roses, which The Monkey rarely played. Some of the station's airstaff was voice-tracked from other Clear Channel stations across the country (similar to iHeartRadio's Rock Nation format that formerly aired on 104.9 HD2), unlike The Monkey. Rhythmic (2016-2017) As part of a major format shuffle involving four of iHeart's Seattle stations, on January 19, 2016 at noon, after playing "Lump" by Seattle band The Presidents of the United States of America, KKBW's format moved to sister KYNW and was modified to alternative as "Alt 102.9." At the same time, KUBE's long-time Rhythmic CHR format and branding moved to KKBW