the universe. Gallery visitors could purchase cans of "universal anti-seasoning," which was formulated to make cuisine more bland. Keats opened a "Microbial Academy of Sciences" in January 2012. Situated in the San Francisco Arts Commission gallery, his academy provided colonies of cyanobacteria with access to imagery from the Hubble Space Telescope, which he said would allow the photosynthetic microbes to do astrophysical research. In an interview with the Wall Street Journal, Keats explained that he was motivated by the unresolved scientific quest for a theory of everything, the failings of which he attributed to the complexity of the human brain relative to the simplicity of the universe. He claimed that the fundamental laws of physics could more readily be grasped by cyanobacteria than by humans, because "cyanobacteria are not burdened by all that gray matter.” In April 2012, Keats launched the Electrochemical Currency Exchange Co. in the basement of Rockefeller Center. According to The Economist, his enterprise exploited "electrochemical arbitrage", generating energy by taking advantage of differences in the metallic content of Chinese and American coinages. The energy generated was used to power a data processing center, but, due to the low wattage, the center consisted of pocket calculators, limiting computations to addition, subtraction, multiplication and division. On May 16, 2012, a similar experiment was held in Hong Kong in the lobby of an HSBC building. But this time the electrochemical charge was derived exclusively from Chinese currency: aluminum Chinese fen and brass Hong Kong pennies. A special website was made for this particular event. Writing career Keats is also the art critic for San Francisco magazine, and writes about art for publications including Art in America, Art + Auction, ARTnews, and Artweek. He has written about art forgery for Art & Antiques and reportedly Oxford University Press will publish a book he wrote on the topic, "Forged: Why Fakes Are the Great Art of Our Age", in late 2012. He is also a book critic and journalist, and his reporting for Popular Science has been included in The Best American Science Writing 2007. He is a writer and commentator on new language, the Jargon Watch columnist for Wired Magazine the author of a devil's dictionary of technology, and a book of essays, "Virtual Words: Language on the Edge of Science and Technology", which Oxford University Press published in October 2010. Each chapter examines the co-evolution of language and society