artists have one big record and go run with that, it doesn't work because they never had a foundation to begin with." The same article cited examples such as Cardi B, Camila Cabello and Jason Derulo releasing four or more singles before their album releases. Albums with more than one pre-release single In the 2000s, a common trend developed to release a lead single months in advance of the album release date. It has equally become common for further singles to be released before the release of the album. For example, Usher issued the lead single "Love in This Club" four months before the May 29, 2008, release of Here I Stand. The second single "Love in This Club Part II" was released one month before the album release date. Another example is Justin Timberlake's 2013 album, The 20/20 Experience, which was released on March 19, 2013. The first single off it is "Suit & Tie", released 2 months before the album hit stores. One month before the release of the album, another single called "Mirrors" was released. Katy Perry released "California Gurls" as a single on May 7, 2010, and "Teenage Dream" on July 23, 2010, leading to the release of the album Teenage Dream on August 24, 2010. Ed Sheeran did something similar, releasing both "Shape of You" and "Castle on the Hill" as double lead singles from his album ÷, although these songs were both released on the same day, 6 January 2017. References Single types Music industry