The TVX Broadcast Group was an American media company that owned a group of UHF television stations during the 1980s. Originally known as the Television Corp. of Virginia, the company was headquartered in Norfolk, Virginia, and was founded by a group led by television executive Timothy McDonald and local media personality-turned radio executive Gene Loving. TVX began with a start-up television station, WTVZ, in 1979. Despite the group's name, TVX Broadcast Group was not connected to, nor ever held any interest in WTVX in Fort Pierce, Florida and KTVX in Salt Lake City, Utah. History Origins In the late 1970s, the Hampton Roads area (as the region around Norfolk is known) was unique in that it was one of the smallest markets to have four commercial television stations: NBC affiliate WAVY-TV, CBS station WTAR-TV, ABC affiliate WVEC-TV, and independent station WYAH-TV. The latter station, however, was owned by the Portsmouth-based evangelist Pat Robertson's Christian Broadcasting Network, and ran a fairly conservative program schedule. The Loving/McDonald group secured a construction permit for Norfolk's vacant channel 33 in May 1978 and signed it a year later. WTVZ experienced early success, mostly through airing a moderate amount of programming that had been considered too objectionable for WYAH-TV. Based on the early success of WTVZ, TVX decided to expand outside of Hampton Roads. TVX's second station was WRLH-TV in Richmond, in February 1982. Ironically, CBN was going to build a station in the same area but donated it to a non-commercial religious group. As a result, WRLH was the only independent station in Richmond for its first few years of operation. Expansion TVX's first two acquisitions were in North Carolina: WJTM-TV (later WNRW and now WXLV-TV) in Winston-Salem in 1980, and WLFL in Raleigh in 1985. WNOL-TV in New Orleans followed in 1985, and the construction permit for KMJD-TV in Pine Bluff, Arkansas was bought by TVX and signed on as KJTM-TV (now KASN) in June 1986. Along with buying stations, TVX was building them as well. The company launched WMKW-TV (now WLMT) in Memphis in April 1983, followed by WCAY-TV (now WUXP-TV) in Nashville in February 1984. KRRT (now KMYS) in Kerrville, Texas was signed on in November 1985 as the San Antonio market's first English-language independent station. All of these stations used the branding "Prime All The Time." TVX's last station, WNYB-TV (now WNYO-TV) in Buffalo, was sold just before its September