1992, KHFI dropped the "K96.7" moniker and began calling itself "The New 96.7 KHFI"; at the same time, new owners The Rusk Corporation leased out KBTS (93.3 FM), KHFI's direct competitor, and turned it into KMXX, "Mix 93.3". At the end of that year, KHFI-FM was bought by San Antonio-based Clear Channel Communications for $3.5 million. In August 2001, KHFI re-launched as "96.7 KISS-FM"; Clear Channel owns the rights to the KISS-FM brand, which it utilizes for Top 40 stations in Los Angeles, Boston and other cities. Today, iHeart has the 18-34 year-old demographic for contemporary music in Austin covered, with KHFI playing mainstream Top 40, while sister station KPEZ ("102.3 The Beat") airs rhythmic contemporary music. The Bobby Bones Show In 2002, KHFI became the flagship station for The Bobby Bones Show, syndicated by Premiere Networks, an iHeart subsidiary. Bones, based at KHFI's studios, was named "Austin Radio Personality of the Year" for 4 years running. The award is given yearly at the Austin Music Awards. In 2008, The Bobby Bones Show received its first award for "Austin Radio Program of the Year." Also that year, KHFI was named "Austin Radio Station of the Year." In February 2013, The Bobby Bones Show was relaunched as a country music show. In addition, Bones moved to Nashville, making iHeart-owned WSIX-FM his new flagship station. As a result, Bones' Austin affiliate became co-owned KASE-FM. Bones was replaced on KHFI with Elvis Duran and the Morning Show, which is syndicated by Premiere Networks from WHTZ in New York City. In February 2016, the morning show was changed to The Billy The Kidd Morning Show, featuring local DJs Billy the Kidd and Anne Hudson as hosts. References External links Bobby Bones HFI-FM Contemporary hit radio stations in the United States Radio stations established in 1972 1972 establishments in Texas IHeartMedia radio stations