Goodson-Todman to strike out on his own as a producer. (Frank Wayne, who later served as executive producer for the Barker version of The Price Is Right, took over Stewart's Password producer duties.) Bob Stewart attributes the creation of The Price Is Right to watching an auctioneer from his office window in New York City, auctioning off various merchandise items. In 1959, shortly after the quiz show scandal broke, most game and quiz shows lost their popularity rapidly and were canceled. The Price Is Right was an exception; Goodson and Todman had built a squeaky-clean reputation upon relatively low-stakes games. Thus, as the more popular competition was eliminated, The Price Is Right became the most-watched game show in the country, and remained so for two years. ABC When the series moved to ABC in 1963, three studio contestants – including the returning champion – played. The fourth chair was filled by a celebrity who played for either a studio audience member or a home viewer. If the celebrity was the big winner of the show, the civilian contestant who had the most winnings was considered the champion; it is unknown what would have happened in the event of a shut-out with the celebrity winning. As Don Pardo was still under contract at NBC, he was replaced by Johnny Gilbert. Coincidentally, both Pardo and Gilbert also had long runs as announcers for another game show, Jeopardy! When the show moved to ABC, several CBS affiliates took up ABC secondary affiliation to show The Price Is Right (especially if its market lacked full ABC affiliation), in part because of the still-high ratings the show enjoyed in daytime. Goodson-Todman wanted The Price Is Right to be ABC's first non-cartoon color show, but the network could not afford to convert to color. This meant that the nighttime version reverted to black-and-white. Afterward After the success of The Price Is Right, To Tell the Truth, and Password, producer Stewart left Goodson-Todman in 1964. Stewart's follow-up to The Price Is Right, his first independent production, was The Face Is Familiar with Jack Whitaker as host. Later, Stewart created other successful shows such as Eye Guess, a sight-and-memory game with Bill Cullen as host, Jackpot! and The $10,000, $20,000, $25,000 Pyramid. In 1972, Goodson-Todman proposed a reformatted version of the game. In the new version of the game, the auction rounds were eliminated, with every round becoming