very successful in Mexico as in the rest of the world. Volkswagen Group Brands Audi, Bentley, Lamborghini, SEAT, Porsche and Volkswagen. Volkswagen is a sales leader in Mexico, just behind Nissan and GM. The commercial success of the Pointer, Jetta and Lupo models have helped Volkswagen's sales. Volkswagen hasn't introduced the ultra-luxury brand Bugatti in Mexico (which may only be bought through specialist car dealers in major cities such as Mexico City with reports of at least 2 Bugatti being imported from the US), however, even though Audi and Bentley are selling well in Mexico, they are not as common as VW due to the fact they are more expensive. Lamborghini de Mexico officially entered the Mexican car market in 2010 with the opening of a dealership in Mexico City. Audis are very popular amongst Mexican youths and business people. The most successful models are the A4 sedan and the A3 Sportback. The Spanish carmaker SEAT arrived in Mexico in 2001 with the Ibiza. The brand has been very successful with the strong sellers being the Ibiza and the León (new 1.4 and 1.8 TSi variants have been recently introduced). The Seat Córdoba will be produced starting next year in the Volkswagen assembly plant in Puebla, as the 2.0 Tiptronic variant. Volkswagen was introduced in Mexico in 1954 with the offering of the popular Beetle. A major investor in the Volkswagen de Mexico dealership was Prince Alfonso of Hohenlohe-Langenburg. The Type 1 was officially called Sedán and commonly called "Vocho" as an abbreviation of Volkswagen. Volkswagen recently introduced the Jetta TDi with a 1.9 Diesel engine. It is the second diesel-engineered car in Mexico since the Volkswagen Caribe Diesel (1979–1983), which was slow-selling in this country. Unfortunately the sales of the Jetta TDi (unlike the huge number of sales of the 2.0i edition) have been small, encouraging its end in this country. VW is trying to convince government and environmental authorities of the advantages of using diesel and to encourage the reduction of taxes and other stimuli to increase the sales of the TDi. VW has factories in Cuautlancingo (in Puebla) and Silao, and uses rail, trucks and the ports of Veracruz and Lázaro Cárdenas for imports and exports. Porsche is also sold in Mexico although it is supplied directly by Porsche and not through VW due to the fact Porsche was once an independent company before it was bought