of the audience walked out over the course of the film, predominately during the sex scenes. The exodus was not repeated at subsequent screenings when Cheang "spelled [the film] out and challenged the audience to stay." Critics generally disliked the film. Phil Freeman wrote: "It's clear that the filmmakers felt the addition of a high-tech sheen would somehow vault their little movie (it's only 74 minutes long) above the morass of mainstream porn. They were wrong, though. Porn is porn, and in this case the extra effort expended only serves to make the final product vaguely embarrassing. It's as if the producers were ashamed of what they were up to, and thought they could disguise it by blanketing the thing with the trappings of science fiction." ReleaseI.K.U. premiered at the Sundance Film Festival in the Midnight program on January 29, 2000. It was the festival's first-ever pornographic film selected for competition. The movie was released as a DVD in Japan in June 2006 by and in the United States by Music Video Distributors with the title I.K.U. (This Is Not Love This Is Sex). References External links I.K.U. at the Japanese Movie Database 2001 films 2000s Japanese-language films 2001 science fiction films 2000s erotic films Alt porn Cyberpunk films Japanese independent films 2000s pornographic films Films set in 2030 Films shot in Tokyo Films set in Japan 2000s English-language films