itself, around $10,000 when introduced. In contrast, HD Radio required a much more expensive encoder, about $50,000, generally required changes to the transmitter, and charged licensing fees on any additional channels. As the standardization effort continued, broadcasters clearly favored HD Radio. This was not due to any technical issues specifically, but due to the way radio channels are monetized. Each channel runs advertising that pays for the system, so adding more signals to an existing radio system has significant financial benefits. With FMeXtra, the system normally broadcasts only the existing channel, which would result in no additional revenue. HD Radio would add additional channels, thus generating additional income. In particular, HD Radio's ability to send one full-fidelity signal along with two or more signals of much higher quality than AM radio offered a significant practical benefit; those companies broadcasting on both FM and AM could move their AM stations to subchannels in their FM channels and turn off their AM transmitters. The combination of more channels and higher quality overwhelmed any financial benefit to FMeXtra's lower installation costs, and it was "left in the dust." Stations broadcasting in FMeXtra United States KBAY/94.5: San Jose, California KRPR/89.9: Rochester, Minnesota KNXR/97.5: Rochester, Minnesota WBUZ/102.9: La Vergne, Tennessee WHBQ-FM/107.5: Germantown, Tennessee WJJM-FM/94.3: Lewisburg, Tennessee KBNL/89.9: Laredo, Texas WLYF/101.5: Miami, Florida and others Minnesota Reading Services for the Blind has 25 FMeXtra encoders and 7,500 special FMeXtra receivers without a visual display. Benelux FMeXtra is not in use anymore in the BeNeLux. Short test where running on the following stations: 93.9 Megastad, Rotterdam, The Netherlands, carrying Megastad Classics 96.5 Imagine FM, Brussels, Belgium, simulcast 98.4 Radio 538, Goes, The Netherlands, carrying Radio 10 Gold & JuizeFM 100.4 Q-music, Rotterdam & Oude Polder, The Netherlands, carrying Radio Bem Bem 100.7 Q-music, Lopik, The Netherlands, carrying Radio Bem Bem 101.2 Sky Radio, Hilversum, The Netherlands, carrying TMF Radio & Kink FM 101.9 Radio 538, Alphen, The Netherlands, carrying Radio 10 Gold & JuizeFM 102.1 Radio 538, Hilversum, The Netherlands, carrying Radio 10 Gold & JuizeFM 102.4 Radio 538, Terneuzen, The Netherlands, carrying Radio 10 Gold & JuizeFM 102.7 Radio 538, Rotterdam, The Netherlands, carrying Radio 10 Gold & JuizeFM 105.3 Delta Radio, Twente, The Netherlands, carrying Delta Piraat 106.1 Gold FM, Brussels, Belgium, simulcast + carrying Jet FM Rest of Europe 89.1/Antenna 1: Heilbronn, Germany (soon on air) 103.4/Otto FM: Varese, Italy, carrying Chic FM 100.5/BBC