A storyboard artist (sometimes called a story artist or visualizer) creates storyboards for advertising agencies and film productions. Work A storyboard artist visualizes stories and sketches frames of the story. Quick pencil drawings and marker renderings are two of the most common traditional techniques, although nowadays Adobe Flash, Adobe Photoshop, Storyboard Pro, and other storyboard applications are often used. The digital camera is one of the latest techniques in creating storyboards. Most storyboard artists begin and finish their work on computers using software and digital pencils or a graphics tablet. Storyboard artists may use photos to create visuals where stock photos or photos were taken specifically for the project are put together digitally to produce a photographic representation called a photovisual. For motion pictures, some filmmakers, directors, and producers choose to use clip-art computer programs designed to create storyboards or use a dedicated 3D storyboarding software, or a more multi-purpose 3D program which can also be used to create elements of the storyboards. Industry-specific work Storyboard artists have different goals in different industries. Advertising In advertising, there are two phases of the storyboard. The first is called the agency storyboard, in which an artist is called upon to create a representation of what the finished TV commercial, or spot, will look like in order to persuade and engage the client to buy the concept being pitched. This can either be at the time the agency is trying to win the client's business or once the client has signed on with the agency. In either case, the important element is for the storyboards to visualize for the client what the agency's creative director or "creatives" are thinking will sell the client's product. A storyboard artist may also be asked to visually represent several versions of a campaign for print ads. Agency storyboards are typically created in full color and detail, whether originating from photographs manipulated in Photoshop or other photo editing software, or drawn from scratch by a storyboard artist, or even a combination of the two where a storyboard artist combines photographic images and drawing. The number of frames in an agency storyboard is typically kept to a minimum as to quickly convey the overall creative idea to the client without risking them getting caught up in the details of how the commercial would actually be shot. Often the agency board is composed of only one or two "key frames".