Converse Award of the American Marketing Association for major contributions to marketing; and recipient of the 1989 William M. McFeely Award of the International Management Council for major contributions to management. Death Levitt died at the age of 81 in his home on June 28, 2006 after a long illness. His memorial was held at his favorite tennis club. He was survived by his wife of 58 years and by four children. Books and articles Articles: Marketing Myopia, Harvard Business Review, 1960. Creativity Is Not Enough, Harvard Business Review, 1963. Marketing Intangible Products and Product Intangibles, Harvard Business Review, May–June 1981, p. 94-102. After The Sale Is Over, Harvard Business Review, September–October 1983, p. 87-93. The Globalization of Markets, Harvard Business Review, May–June 1983. Books: The Third Sector: New Tactics for a Responsive Society. 1973 Marketing for business growth, 1974, New York : McGraw-Hill, First ed. published in 1969 under the title: The marketing mode. The marketing imagination, 1983, New York : The Free Press The marketing imagination, 1986, New York : Free Press (New, expanded ed.) Thinking about management, 1991, New York : Free Press Levitt on marketing, 1991, Boston, Mass. : Harvard Business School Press See also Globalization Harvard Business Review References Archives and records Theodore Levitt papers at Baker Library Special Collections, Harvard Business School. Additional Theodore Levitt Dead at 81 JUNE 29, 2006 Businessweek online Theodore Levitt, 81, Who Coined the Term 'Globalization', Is Dead New York Times July 6, 2006 Complete 1925 births 2006 deaths 20th-century American educators Antioch College alumni Marketing people Marketing theorists 20th-century American economists 21st-century American economists German emigrants to the United States Harvard Business School faculty American business theorists American marketing people Ohio State University Graduate School alumni People from Belmont, Massachusetts Deaths from cancer in Massachusetts University of North Dakota faculty Economists from Massachusetts