their activities, duly covered by journalists through PROs The related departments should organise meetings of journalists, writers, ulema, intellectuals, and consumer associations to earn their good will, and in order to create a sense of participation among the people Rebuttals to negative news should be issued immediately by the relevant department Effective relations be maintained with journalists through perpetual contact to establish a consensus of ideas among them Aggressive publicity through columnists, writers, and public opinion moulders be ensured to counter criticism Critical analysis of newspapers be undertaken to ascertain their inclination to favour or disfavour government, and PR offensives be initiated to mould their attitudes towards favouring government If the above guidelines are followed by the departmental offices concerned, it is expected that Sindh Government's coverage will occupy the major portion of print media, because the number of officers who have to hold open Katcheries every month and involve themselves in other activities of public importance, exceeds 100 This section also arranges photographic coverage of official engagements of the Governor, the Sindh Chief Minister's advisor, Chief Secretary, administrative secretaries and other functionaries of various departments Publications section The monthly publications of the Information Department, namely "Izhar" (Urdu) and "Paigham" (Sindhi), which ceased in 1993, have been re-published since May, 1999. Efforts are underway to market them through the usual trading outlets. Research and reference section This section has also been fully reorganised. It now keeps government and semi-government departments informed of the miseries and hardships of people who make their wishes known to the relevant authorities through the print media. In keeping with this policy, press clippings regarding public demands and complaints, law and order, political statements (positive or negative), editorials, articles and news items of public interest are submitted to the chief executive of the province. Press clippings of different nature are also sent to the media advisor and the chief secretary. Besides the above, press clippings pertaining to various Nation Building Departments, are sent daily to the heads of administrative departments for their attention. The rebuttals and clarifications received from the concerned departments are also sent to the print media for publicising the government's point of view. Advertising section This section processes advertisements placed in newspapers by various Sindh Government departments. A revised advertising policy was approved in 2000 by the provincial cabinet of Sindh. This policy is aimed at economising on space and cutting down expenditure