their website. Southern Oregon CW 11 On September 18, 2006, The WB and UPN merged to form the new CW Television Network. KTVL has picked up the affiliation to The CW, and is broadcasting its programming on a digital subchannel. KMFD, Medford's former WB "cable-only" station is the new CW affiliate and has been renamed "Southern Oregon's CW 11". KTVL-DT2 is part of The CW Plus. Local programming News 10 Good Morning On January 24, 2011, KTVL added an additional hour to their morning news program. Originally, it was News 10 at 6 a.m. but they changed the start time to 4:55 a.m. dubbing it News 10 Good Morning going head-to-head with competitor KDRV's early morning newscast. The show switched up its format, differing from its competitors to include faster-paced headline style news with more morning weather hits than any other station in Southern Oregon and Northern California. In addition to showcasing the station's strong social media content, with the only station to have smart phone and iPad applications. Jerry Lewis MDA Telethon (1970–2010) / MDA Labor Day Telethon (2011) KTVL was also the only southern Oregon and northern California television station that has continuously broadcast the Jerry Lewis MDA Telethon, benefiting the Muscular Dystrophy Association every Labor Day weekend from 1970 to 2011. (Fellow CBS affiliate KHSL-TV in Chico, California, was the next closest station to do so before broadcasting the program was ceased after 1997 by new ownership.) The local portion of the telethon was hosted by Marvin Rhodes, who was the main host for 35 years, and Donna Hildebrand, who was co-host for over 25 years, until they ended their tenure as main telethon hosts in 2005. Members of the News 10 team including Trish (Borucki) Glose, Kevin Lollis and Libby Dowsett had hosted the telethon at various times until the format was dissolved by MDA in 2012. It is believed to have been one of the most successful local telethon broadcasts in the country. The most emotional moment came in 2002 when a devastated Rhodes announced that Grants Pass, Oregon resident Ray Dimmick, who battled courageously against ALS (Lou Gehrig's Disease), had died in December 2001. Dimmick, accompanied by his wife Debra, appeared on the show every year for 10 years despite his condition deteriorating. A tribute video was broadcast in his memory. With Jerry Lewis' retirement as host of the national telethon and its move