Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time. On August 5, 2008, Google launched Google Insights for Search, a more sophisticated and advanced service displaying search trends data. On September 27, 2012, Google merged Google Insights for Search into Google Trends. Background Google Trends also allows the user to compare the relative search volume of searches between two or more terms. Originally, Google neglected updating Google Trends on a regular basis. In March 2007, internet bloggers noticed that Google had not added new data since November 2006, and Trends was updated within a week. Google did not update Trends from March until July 30, and only after it was blogged about, again. Google now claims to be "updating the information provided by Google Trends daily; Hot Trends is updated hourly." On August 6, 2008, Google launched a free service called Insights for Search. Insights for Search is an extension of Google Trends and although the tool is meant for marketers, it can be utilized by any user. The tool allows for the tracking of various words and phrases that are typed into Google's search-box. The tracking device provided a more-indepth analysis of results. It also has the ability to categorize and organize the data, with special attention given to the breakdown of information by geographical areas. In 2012, the Insights for Search has been merged into Google Trends with a new interface. In 2009, Yossi Matias et al. published research on the predictability of search trends. In a series of articles in The New York Times, Seth Stephens-Davidowitz used Google Trends to measure a variety of behaviors. For example, in June 2012, he argued that search volume for the word "nigger(s)" could be used to measure racism in different parts of the United States. Correlating this measure with Obama's vote share, he calculated that Obama lost about 4 percentage points due to racial animus in the 2008 presidential election. He also used Google data, along with other sources, to estimate the size of the gay population. This article noted that the most popular search beginning "is my husband" is "is my husband gay?" In addition, he found that American parents were more likely to search "is my son gifted?" than "is