which is back by Tata Group and TIDCO. The name Tanishq was chosen by Titan's first managing director Xerxes Desai. The name was formed by combining the first two letters from "Tan" (means body) and निष्क "NIṢK" (meaning gold coin or necklace in Sanskrit), although the क k has been modified into a क़ q. According to another sources, the name is formed with the two words Tan (body) and Nishk (gold ornament) in the Sanskrit language, a name synonymous to superior craftsmen or absolute design. Controversies In October 2020, a Tanishq commercial depicting an interfaith couple's baby shower sparked controversy on social media. As calls for a boycott intensified, the company stated that it had withdrawn the ad "keeping in mind hurt sentiments & well being of our employees". A month later, it withdrew another ad which had called for Diwali to be celebrated without firecrackers, owing to criticism on social media. References External links Official website Design companies established in 1994 Luxury brands Companies based in Bangalore Indian jewellery designers Indian brands Jewellery retailers of India Jewellery companies of India Titan Company 1984 establishments in Karnataka