York Times reported that KPS had hired Morgan Stanley to run a sale of Taylormade with a value estimated around US$2 billion. On May 11, 2021 Centroid Investment Partners - a Korean private equity firm - signed a definitive agreement to purchase Taylormade from KPS for a value of US$1.7 billion. Parent companies Salomon Group (1984–2005) Adidas (2005–2017) KPS Capital Partners (2017-2021) Centroid Investment Partners (2021-present) Endorsements As with most golf equipment companies, TaylorMade maintain endorsement deals with many professional golfers on the leading tours, including past world number ones. Such as Tiger Woods, Rory McIlroy, Scottie Scheffler and Dustin Johnson. Most contracted players will have the majority, if not all, of their playing equipment supplied by the company, including Tommy Fleetwood, Brooke Henderson, Nelly Korda, Collin Morikawa and Matthew Wolff. A few are only contracted for one item, such as Rickie Fowler whose deal only extends to golf balls. See also Adams Golf Ashworth References External links 1979 establishments in Illinois 1984 mergers and acquisitions 2005 mergers and acquisitions 2017 mergers and acquisitions 2021 mergers and acquisitions American companies established in 1979 Clothing brands of the United States Companies based in Carlsbad, California Golf equipment manufacturers Golf in the United States Manufacturing companies based in California Manufacturing companies established in 1979 Retail companies based in California Retail companies established in 1979 Sporting goods manufacturers of the United States Sportswear brands