and in others it may not. In the neoclassical theory of economics, individual consumer behavior will not have any effect on the aggregate demand. This is due to the fact that even though consumers have different tastes and incomes, consumers will still purchase the goods and services to their own interest, thus ensuring that the resources are continuously flowing in the market. In the Keynesian theory of economics, it is argued that both public and individual behavior will have an effect on aggregate demand due to expenditure. Aim of aggregate behavior The aim of aggregate behavior is to consolidate individual's economical behavior into a simple logical variable, so as allow an economical analyst to analyse the data. Furthermore, the consumption function arguments allow the assumption that all individual consumers are similar in their economical behavior, thus allowing the economical analyst to create a macroeconomic model. The individual demand behavior can be said to be nonlinear, hence it is impossible to create an economic model. Thus, examining the appropriate aggregation factors will ensure more reasonable interpretation of the aggregate demand curve. Furthermore, as consumption is a key factor in aggregate demand and is heteoroagenic in nature, the aggregate economy model's will vary. Henceforth, consolidating individuals behavior will limit the complications that may arise, allowing the formatting of a more accurate model. Furthermore, in modern analysis of fiscal policies, more attention is given to dynamic considerations. Hence, by deriving the private sector's aggregate behavior from the utility maximising behavior of individuals, it allows a meaningful treatment of normative issues which allows macroeconomic analysis to be applicable to economic issues. Psychology of aggregate behavior Psychology plays a part in the neoclassical economics because aggregate behavior always falls back to individual behavior. In market equilibrium of no net profits, individuals are constrained maximisers of their objective functions. Psychology would therefore attempt to explain short-run, disequilibrium behavior in a manner which would be consistent with the no net profit market equilibrium. Keynes' theory that individuals behave under conditions of fundamental uncertainty and that decentralised markets always produce full employment and efficient use of resources has been broadly consistent with individual behavior in real world conditions. This thus deems Keynes' characterisation of capitalist economies being prone to financial instability, unemployment, irrational waste of resource and others. This is one such speculation if one can aggregate an individuals behavior to the aggregate level. § Listed in The