Bausch & Lomb. This style of sunglasses is credited with being one of the first popularized style of sunglasses to be developed. In its military usage, the sunglasses replaced the outmoded flight goggles used previously, as they were lighter, thinner, and "more elegantly designed". Writing about the transition of aviators from military gear to a commercial product, Vanessa Brown wrote that, "The War was a ... revelation of the sheer might, scale, power, and horror of the modern world ... [which] necessitated a new kind of military demeanor and gave rise to new definitions of the heroic stance which was to have a profound influence on modern fashion." Eventually, the aviator sunglasses produced by Bausch & Lomb were trademarked as "Ray-Bans". Aviators became a well-known style of sunglasses when US General Douglas MacArthur landed on a beach in the Philippines in World War II and newspaper photographers snapped several pictures of him in October 1944 wearing them that became a lasting image of the Second World War. Bausch & Lomb dedicated a line of sunglasses to him in 1987. The first advertisements for Ray-Ban Aviators stated they would provide "real scientific glare protection" and were sold as sporting equipment. At this time, they had not yet taken on their name of "aviators", the Second World War having not yet begun. During the 1950s, aviator sunglasses were a part of the cultural style, mimicking military style. In addition to popularity in the 1950s, aviators were popular in the 1970s and 1980s, being worn by public figures like Slash, Michael Jackson, George Michael, Tom Cruise, Freddie Mercury, Jeff Lynne, Roger Waters and Elvis Presley. Besides flexible cable temples and bayonet temples, non-military issued glasses often feature traditional skull temples. Ray-Ban Aviator variations Besides the standard model there are several different Ray-Ban Aviator sunglasses variations designed as functional, technical and recreational sunglasses . The Ray-Ban Shooter variant was introduced in 1938 and the Ray-Ban Outdoorsman variant in 1939. These sunglasses both feature a large brow bar above the nose intended to keep sweat and debris from inhibiting the wearer's vision. The brow bar and temple end pieces of the Shooter and Outdoorsman variants have been covered through years with different materials. Aimed at the sports enthusiast and outdoorsman, The Ray-Ban Shooter variant incorporates a cigarette holder, a circular device located at the center of the nose bridge originally intended to free the sportsman's