Love and Berry: Dress Up and Dance! is an arcade game and collectible card game from Sega, targeted toward girls. The game was first shown in amusement arcades on October 30, 2004, and became very popular among the target market in late 2005 through 2006. Game machines were installed in many department stores and children's play areas. Players receive 1 card at the start of the game with barcodes on them that stores information for new outfits, accessories, and hairstyles for the game characters. As of April 2006, there are 180 different collectible cards. As of January 2006, approximately 6,800 machines have been installed, and 104 million cards printed. It is the fourth trading card arcade game by Sega, following World Club Champion Football, Mushiking: The King of Beetles and The Key of Avalon. Plot Love and Berry are magical witches who possess the power of "Fashion Magic", which allows them to change clothes instantaneously. In the Japanese version, Love is dubbed by voice actress Hiromi Konno, and Berry by Hisayo Yanai. Gameplay The game costs ¥100 per play, and dispenses a card each time it is played. By swiping previously won cards, players can change the hair, dress, shoes and make-up of the two characters, Love and Berry. The game then proceeds to a rhythm game, which is played by tapping one of the buttons in time to the tambourine tapping onscreen as the characters dance. The player's overall fashion rating based on how the outfit cards are coordinated, as well as their performance in the rhythm game, determines the winner. Every time a player inserts credits into the machine, a collectible card is dispensed for them to use. This can range from a Dress Up, Hair & Makeup, Footwear or Special card. The player can scan any type of cards in any particular order within the time limit given after credits are put into the machine. Every time a card is scanned, the player's selected girl will perform a transformation with the recently scanned card and the game will calculate the Dress Up power of the overall appearance of the girl through a bar on the side of the screen (Left for Love, right for Berry). When the player is satisfied with their girl's appearance by pressing both buttons or when time has run out, the girl gets transported to selected stage and displays the Dress Up power