played a media game during his first year in charge. When the standard of the team's performances dropped in 2003, the media game Lyons had played came back to haunt him. Lyons's success in his first year was not repeated in the following two years, with Dublin failing to win a Leinster SFc title or to play in an All-Ireland SFC semi-final. Lyons and the media's relationship deteriorated such that by summer 2004, he refused to reveal his team selection to the media until minutes before throw-in. Celebrity Bainisteoir In 2008, Lyons mentored Glenda Gilson as she "managed" Crumlin for RTÉ's Celebrity Bainisteoir. Media Lyons, one of a string of former Dublin managers never to have won an All-Ireland SFC title, bit into Martin McHugh ahead of the 2012 All-Ireland Senior Football Championship Final, charging McHugh with "being the cute auld hoor". McHugh, being a native of Donegal, whose team were to take on Lyons's native county Mayo in that game. References Year of birth missing (living people) Living people All-Ireland Senior Club Football Championship winning managers Gaelic games players from County Mayo Gaelic football managers Gaelic games club administrators Gaelic games writers and broadcasters Kilmacud Crokes Gaelic footballers