The International Trademark Association is a global association of brand owners and professionals dedicated to trademarks and complementary intellectual property to foster consumer trust, economic growth, and innovation, and committed to building a better society through brands. The Association's nearly 6,500 member organizations from 165 countries represent more than 34,000 trademark professionals and include brand owners from major corporations as well as small and medium-sized enterprises, law firms, and nonprofits. There are also government agency members as well as individual professor and student members. INTA undertakes advocacy work throughout the world to advance trademarks and offers educational programs and informational and legal resources of global interest. History INTA, originally known as the United States Trademark Association (USTA), was established in November 1878 in New York City by 17 merchants and manufacturers to protect and promote the rights of trademark owners, secure useful legislation, and give aid and encouragement to all efforts for the advancement and observance of trademark rights. In 1908, the Association became a business corporation under the Business Corporation Law of the State of New York, and it was given broad powers to act for the protection of trademarks in the United States and around the world. In 1926, the USTA became a not-for-profit member organization. In 1993, the Association changed its name to the International Trademark Association. Activities INTA provides services to its members and the public in three main areas: global trademark resources, programs & events, and policy & advocacy. INTA produces digital publications, including the INTA Bulletin and The Trademark Reporter, and multijurisdictional Practice Guides, such as Country Guides, covering various topics and jurisdictions worldwide. Some resources (focusing on the basics of trademark law) are available to the general public, others (on legal practice in jurisdictions worldwide) are exclusively available to members. The Trademark Reporter is a bi-monthly peer-reviewed scholarly journal that explores all aspects of trademark law, and the INTA Bulletin is INTA's weekly newsletter delivering news about Association activities, and developments and trends in global trademark law. INTA hosts meetings, conferences, roundtables, and webcasts that bring international trademark professionals together to discuss trademark issues, and IP law and practice. These events are open to members and non-members. It also hosts a bi-monthly podcast, Brand & New, with host Audrey Dauvet who interviews an international roster of influential experts and visionaries with original ideas and unexpected perspectives. INTA's largest event is the Annual Meeting,