months, and these are much more confined to television trade press as far as public attention outside prestige projects. Streaming services associated with the networks (which often feature lower-cost plans with commercial advertising) may also announce new projects or releases at the same time, though other services like Netflix or Prime Video which subsist on subscriber fees without any advertising often market their programming under a different strategy altogether. Historically, the fall television schedule was created to help the automotive industry promote new automobiles coming in the new model year, though many automakers often start new vehicle marketing during the Super Bowl in the present day. Digital Content NewFronts are similar, but for original video content from the Internet, and managed by the Interactive Advertising Bureau. These were first held in 2008. Canada Upfronts in Canada are similar but occur in either the last week of May or the first week of June, after networks have had a chance to buy Canadian rights to new American series. Usually all presentations are combined by each broadcast network/television system and their associated cable group of channels, traditionally meaning the Canadian Broadcasting Corporation (with CBC Television and Ici Radio-Canada Télé), Bell Media (owner of CTV and CTV 2), Corus Entertainment (owner of Global), Novoo, Groupe TVA (owner of TVA) all hold their own individual presentations. Australia Upfronts (also referred to by the British television naming of showcase) in Australia, are a relatively new concept to the industry, introduced in the 2010s, and are not always a lavish affair. Upfronts are typically held between October and December before the start of the Southern Hemisphere's summer non-ratings period, highlighting programming for the next calendar year. Unlike American upfronts, a detailed schedule for the year ahead is not typically released, as the Australian market, with a smaller population, is more apt to change schedules if a certain programme schedule does not immediately work out, and the growth of their streaming platforms allows lower-rated import programmes from the United States and United Kingdom to air without materially affecting the broadcast network. Announcements regarding new programmes, axing confirmations and casting news are revealed to advertisers and the media. All three commercial networks (Seven, Nine, and Ten) as well as both public broadcasters (ABC and SBS) hold upfront events for their suite of channels, with the ABC having also used the term showcase to describe the event. The dominant