Once the client approves the agency board, it is sent out to potential commercial production companies/directors or photographers who pitch their vision of how they might create the final commercial or print ad. In respect of the commercial, this initiates the second phase of the storyboard, called the production/shooting storyboard. These boards are a linear set of frames that can express a specific shooting style, camera movement, edit, effects, casting, locations, wardrobe, props, product placement, etc. a director envisions. The shooting board is most often created once the job is awarded to a production company/director, based on their treatment of pitch, but can sometimes accompany those items in an effort to win the job from the advertising agency. In contrast to the agency storyboards, the shooting storyboards are often created in black and white and drawn in a much quicker, looser style. When applicable, a director/production company can create a shooting board out of photographs, often using a proposed location and stand-in talent. Live-action film In live-action film, a storyboard artist is hired at the beginning of a project. When a storyboard artist is hired by a motion picture company, the artist must break down the scenes of the script into shots that can be filmed. This is done under the supervision of the film's director in order to ensure the director's vision from the start of the project. As the production proceeds, the storyboards are presented to the cinematographer who is then responsible for bringing that vision to the screen. Film production companies may also hire a storyboard artist to create polished presentation-style storyboards (which might also include sound) which can be used by an executive producer to raise the money to create the film. Animation In animation, projects are often pitched on the basis of storyboards alone (that is, a screenplay may not be written until later), and storyboard artists continue to work throughout the production to develop particular sequences. After a sequence is edited the director and/or storyboard artist and the team may need to rework the sequence as it becomes evident that changes need to be made for timing and story. References Filmmaking occupations Visual arts occupations Animation techniques Advertising occupations