popular on sound systems. Apache Indian's success coincided with the rise of ragga in the British mainstream, and he is credited alongside artists like Shinehead, Shaggy, Snow, Shabba Ranks, Bitty McLean, Inner Circle and Chaka Demus & Pliers for launching this development. Apache Indian was particularly successful in India, and he capitalised on the release of No Reservations there, where it was issued by PolyGram India, with a major tour that ensured heavy media exposure and airplay, in the process became the label's first British-Asian success. He first played in the country in June 1993, at the Andheri Sports Complex in Bombay to a crowd of 17,000. Kapur reflected that upon his first visit to the country, he was "treated like a superstar", adding: "I was asked to meet the Prime Minister, which I did. I met Sonia Gandhi, Rajiv Gandhi's widow... nobody meets her. By the time I left India, they were calling me the 'Gandhi of Pop'." Within three months, the album had been certified double platinum in India, and by November, it had had sold over 200,000 there. Apache Indian's celebrity was huge by this point; MTV Asia played his videos in rotation, his face adorned at least 23 billboards in Bombay, while his cultural reach spread to advertisements for butter with a slogan riffing on Kapur's stage name. As of November 1998, the album had sold over 500,000 copies in India, and it is certified triple platinum. Critical reception No Reservations received acclaim from music critics. A reviewer for Music & Media called the album a "veritable feast of talent", praising its ragga beats and considering the heavy usage of sitar to make Apache Indian's roots "ever-present, making for a delightful deviation from the usual reggae formula". Penny Kiley of Liverpool Echo said that by "rooting ragga in Asian lifestyle and sounds", No Reservations pioneered an effective new style of music. David Belcher of The Herald similarly said the album's melding of "Afro-Caribbean ragga groovery" with "lilting Anglo-Asian electro bhangra and rap pungency", as well as Kapur's hybrid patois and use of irony, resulted in a "brilliant new dancefloor mode". Anita Naik of Smash Hits complimented the catchiness, loudness and outspoken nature of the album, noting that even those who dislike club music "will subconsciously grind away to it". David Cavanagh of Select considered the "Asian ragga" album to be more "consistently good" than many general