Laurence Olivier Award for Outstanding Musical Production in 2001. She directed Sir Ian McKellen in The Seagull and The Tempest, Patrick Stewart in Johnson Over Jordan and Othello, Dawn French in When We Are Married, and the English National Opera in The Elixir of Love (South Bank Award – Newcomer Opera) and On the Town, which was the ENO's most successful production at the time, Carmen Jones, and The Wizard of Oz at the refurbished Royal Festival Hall. Kelly directed Paco Peña's Flamenco sin Fronteras in 2009. In 2006, she became Artistic Director of the Southbank Centre in central London, Britain's largest cultural institution. The Centre consists of the Royal Festival Hall, the Hayward Gallery, Queen Elizabeth Hall (containing the Purcell Room), and the Saison Poetry Library. Southbank Centre also manages the Arts Council Collection and organises the National Touring Exhibitions programme in venues throughout the UK. Kelly's decision to step down as artistic director after 12 years, in order to devote herself to WOW, was announced in January 2018. Her 2018 production of Leonard Bernstein's MASS at the Royal Festival Hall was described by one critic as a "wasted opportunity". Kelly's talk at a 2016 TED conference, Why women should tell the stories of humanity, has been viewed more than 1.1 million times . Festivals In 2010, she founded the Women of the World Festival (WOW), first held in the Southbank Centre, which celebrates the achievements of women and girls as well as looking at the obstacles they face, and which is now an annual international event. In 2014, she founded the Being a Man Festival (BAM), also held in the Southbank Centre, a UK-based festival that addresses the challenges and pressures of masculine identity in the 21st century. Financial education Alongside Olga Miler Christen, Kelly founded Smartpurse Limited in 2019 in order to provide financial advice and education to women. Personal life Kelly has a daughter – the poet and playwright Caroline Bird (born 1986) – and two sons, one of whom died young. She married their father, the actor, writer and director Michael Bird (stage name Birch) in 1993. Recognition and awards In 2006, Kelly was named number 8 in "Theatreland's top 100 players" by The Independent newspaper. Kelly has represented Britain within UNESCO on cultural matters, served on the Arts Advisory Committee for the Royal Society of Arts, and jointly chaired with Lord Puttnam the Curricula