1973 — Kenny Ascher Trio, Sundays, Jimmy Weston's, 131 E 54th St., New York City Jan 13, 2009 — Mike Berkowitz and The New Gene Krupa Orchestra, Iridium Dec 2000 — Michael Feinstein with a small swing band led by Kenny Ascher, the Regency, New York City July 2001 — Jay Leonhart with Kenny Ascher and Michael Leonhart, July 13–21, Oak Room of the Algonquin Hotel Jingle writing Ascher has composed (or co-composed) jingles for: The 1968 Baltimore Colts Federal Express Applause Gotcha Larry Mr. Calm Heineken The Beer Combined General Electric Brilliant Idea/ GE Brings Good Things to Life Cooking Pizza Hut (Class Act) NFL Campbell's Soup – Never Underestimate the Power of Soup campaign Never Underestimate Canned Chef Hockey Makes Itself Red Dress Snowman Stay Young Storm Radio – Winter Superhero Superman Tennis Anyone? Wild Ride Frigidaire (Nightfeeding) Diet Pepsi (Uh-Huh Blues – You've Got The Right One, Baby, with Ray Charles) American Dairy (Warm All Over) Coors Brewing Company Herman Joseph – Polo, revised arr by Kenny Ascher (1981) Herman Joseph – Tennis, comp. & arr. by Kenny Ascher (1981) Sailboat music and arr. by Kenneth Ascher (1980) Billiards, music and arr. by Kenneth Ascher (1980) National Airlines (Generic/scope), music by Ken Ascher (1978) Ford Motors (National Test Drive) Many of Ascher's jingle compositions were (i) produced by Sunday Productions (Hilary Jay Lipsitz, born 1933, president), (ii) published by Ahoskie Music, Inc. (Hilary Jay Lipsitz, president), and (iii) licensed by ASCAP. Academic education Ascher holds three diplomas from Columbia University: 1966 — Bachelor of Arts (music composition), Columbia College, Columbia University 1968 — Master of Arts (music composition), Graduate School of Arts & Sciences, Columbia University 1971 — Doctor of Musical Arts (music composition), School of the Arts, Columbia University While at Columbia, Ascher studied composition with Otto Luening, Jack Beeson, and Vladimir Ussachevsky and piano with William Albert Beller (1900–1986). Ascher graduated from William F. Dykes High School in Atlanta, as valedictorian, and entered Columbia College, Columbia University on a math scholarship. In 1966, while in college, the Kenny Ascher Quintet performed live in WKCR's Stone Soup at midnight. References American jazz pianists Post-bop pianists Big band pianists American film score composers American male film score composers American jazz composers American male jazz composers American rock pianists American male pianists American organists American session musicians Golden Globe Award-winning musicians 20th-century American keyboardists Musicians from New York