others were the chocolate heroes of During these days cinema was the most effective way to communicate with the people as the standard of the movies were very good. Until the mid-1980s films were made on almost every subject and the people really loved to watch Pashto movies in cinema. So Pashto films played a great role in development of Pakhtoon khuwa as though cinema used to situate only in the urban areas of Khyber Pakhtunkhwa, but people from far flung areas came to cities such as Peshawar, Mardan, and Mingora to watch films. Now though the standard of the Pashto film has fallen very much, but the youths, especially the rural people still love to go to cinema. Pashto films in the 1990s: until 1990 there were some great names in the Pashto film industry. For instance, Mir Hamza Shinwari who was a producer, director and a great name in the Pashto poetry. Murad Shinwari is the one whose name comes in the list of the producers and directors who really served the Pashto industry in its real sense. Amir Ghulam Sadiq is the only name in the Pashto film industry, who did poetry for Pashto films for almost more than 30 years. But after 1990 owing to the absence of institutionalization in the Pashto film industry, there were no such dedicated people, which in intern created environment conducive to vulgarity and obscenity and the standard of the Pashto films fell. See also List of Pashto-language singers List of television channels in Afghanistan List of television stations in Pakistan List of Afghan singers Pollywood References External links Afghan cinema to be revived by exiled cinematographers Selections from the Poetry of the Afghans: From the Sixteenth to the Nineteenth Century by Henry George Raverty Media Pakistani literature Afghan literature Mass media in Pakistan Mass media in Afghanistan Pakistani literature by language