the application was abandoned. As a "Franken-FM" radio station 87.7 Cleveland's Sound In May 2011, the station's then-owner, Venture Technologies Group, filed a new FCC request to move the station to channel 6 analog, leading to speculation that it could carry the audio feed of an FM radio station due to analog transmissions on that frequency also being audible over . After entering into an operating agreement with Murray Hill Broadcasting—headed by former WWWE, WRMR and WDOK co-owner Tom Wilson and aligned with Venture executive Paul Koplin—Wilson announced the launch of a personality-driven alternative rock/talk format, using the WLFM-LP call sign which Venture transferred from their low-power channel 6 station in Chicago. With studios located within the Cleveland Agora, what became known as "87.7 Cleveland's Sound" was originally scheduled to launch in July 2012, but did not debut until September 9, 2012. WLFM-LP aired a taped loop of Cleveland-themed sports songs and "My Town" as a prolonged stunt, while the TV signal displayed either a loop of slides of local landmarks, or a screensaver for Western Digital. A casting call was conducted for possible air talent, with former WKRK-FM host Rachel Steele named as afternoon host and former WFBQ program director Marty Bender assuming like duties. Former WMMS personalities Dan Stansbury and Chad Zumock were later added to the airstaff. Readers of Cleveland Scene awarded WLFM-LP as "Best Local Radio Station" in 2013. The station also featured area local music show Inner Sanctum but the program was cancelled in September 2013; host Pat Johnson said the station "was hoping for a big summer and that hasn't translated into sales yet". La Mega 87.7 Murray Hill Broadcasting announced a local marketing agreement (LMA) with Cincinnati-based TSJ Media on December 11, 2013, effectively changing WLFM-LP to a Spanish language radio format, de facto becoming the first full-time Hispanic radio station in Cleveland proper. Tom Wilson viewed Murray Hill's LMA with TSJ Media as "a significant upgrade of an opportunity... sometimes you just don't realize what opportunity is there until somebody presents it to you. It's really the way to go". When the LMA took effect on January 1, 2014, WLFM-LP was renamed "La Mega 87.7: Latino and Proud", boasting an airstaff that included several area disc jockeys. TSJ Media would later be acquired by Columbus-based La Mega Media, Inc., on April 16, 2019. Beginning with the 2014–15 NBA season, WLFM-LP carried Spanish-language