ran twice-weekly with one journey from Aberystwyth in the morning, returning from Cardiff in the afternoon. This service runs using coaches with toilets and concessionary passes are accepted along the whole route. On 29 September 2013 was later taken over by Bryan's Coaches. The service proved popular and that popularity has continued to increase. At its peak in 2013 it operated twice daily Monday-Saturday, except for Christmas Day, Boxing Day and New Year's Day. In 2014 a new 750 service was established, running on Thursdays and Saturdays from Aberystwyth to Cardiff via New Quay, Llandysul, Carmarthen and Swansea. The service was less successful and was terminated in 2015. In 2015, Bryan retired, and the 701 service transferred to Lewis's Coaches of Llanrhystud. The transfer of the service was the end of an era as George Bryan had been depot manager at Crosville's Aberystwyth depot when the service was introduced. Lewis's Coaches started their operation of the service with former Green line coaches, equipped with wheelchair lifts thus introducing accessible vehicles to the service for the first time. Lewis Coaches closed in 2016, and Ceredigion CC has issued an amendment to its online timetable confirming the cessation of service 701 from that date. Attempted Relaunch As TrawsCymru Following a Welsh Assembly Government consultation on improvements to the TrawsCambria network, in 2010, a programme of improvements for TrawsCambria services X40 and 704/T4 was announced. New buses were the main improvement identified. These would be equipped with coach style seating, greater luggage space, real time information and WiFi. The Welsh Assembly Government decided these upgraded routes, and eventually the network as a whole, were to be re-launched under the new TrawsCymru brand. As part of the re-branding, service X40 was to be re-numbered TC1 and T4 would have become TC4. The T4 upgrade and re-branding went ahead, but without the planned renumbering to TC4. CymruExpress However, before the contract for the TC1 service could be let, Arriva Buses Wales decided to cease operation of the TrawsCambria X40 and their section of the TrawsCambria 550 service from 26 February 2012. Instead they introduced their own services along the routes on a fully commercial basis, under the brand 'CymruExpress', meaning these routes no longer formed part of the TrawsCambria network. The CymruExpress services were: Service 10: Aberystwyth to Swansea. This was additional to the hourly Carmarthen - Aberystwth service, unlike the former X40 service, but