Spring 2005 Arbitron ratings showed the station having nearly no measurable audience outside of Yankee games. So the station went to a more youthful approach as The Wolf in Fall of 2005, adding WZAD to cover Orange County and the Catskills in March 2006. Late in the Summer of 2006, "The Wolf" added some country-sounding songs by non-country artists such as The Allman Brothers, Gordon Lightfoot, Bonnie Raitt, Eric Clapton, Jewel and The Eagles. Townsquare Media On August 30, 2013, a deal was announced in which Cumulus would swap its stations in Dubuque, Iowa and Poughkeepsie, New York (including WKXP) to Townsquare Media in exchange for Peak Broadcasting's Fresno, California stations. The deal was part of Cumulus' acquisition of Dial Global; Townsquare, Peak, and Dial Global are all controlled by Oaktree Capital Management. The sale to Townsquare was completed on November 14, 2013. From March 2006 to February 2020, WKXP's programming had been simulcast on 97.3 WZAD Wurtsboro, New York. On January 3, 2020, sister station Now 97.7 WCZX in Hyde Park, New York, dropped its Hot AC format and announced that it would switch to country music, as part of The Wolf simulcast to make a trimulcast with 107.3/99.3 WRWD-FM (Highland/Poughkeepsie)/WRWB-FM (Ellenville/Eastern Catskills). From January 3, 2020 to February 26, 2020, sister station, NOW 97.7 WCZX Hyde Park, New York, had been simulcasting WKXP's programming but is now simulcasting 97.3 WZAD's programming. Soft AC On February 26, 2020 at 12:00 PM, WKXP broke away from The Wolf country format, and network and flipped to Soft AC as 94.3 Lite FM with the slogan Relaxing Favorites While You Work. The Lite FM branding was previously used in the Poughkeepsie market on 92.1 FM WRNQ from 2003 to 2014. In 2014, that station decided to go back to its previous branding as Q92. WKXP plays popular artists from the 1980s and 90s to today, such as Madonna, Whitney Houston, Lionel Richie and Adele. References External links 94.3 Lite FM website Soft adult contemporary radio stations in the United States KXP Radio stations established in 1965 1965 establishments in New York (state) Townsquare Media radio stations