minutes of it each broadcast hour. Barry nonetheless knew that news was very important to much of his mature audience, as well as investment news (market research revealing that his audience had a far larger-than-average net worth). The primary threat to Barry and WAMB became the passage of time, and Barry's original business model, once very profitable, would eventually become unsustainable. Each year, a certain percentage of his targeted audience died and, for the most part, was not replaced by younger listeners, most of whom were either unfamiliar with the big-band genre or else disliked it due to its elderly image, as portrayed often in general American popular culture from the 1960s onward (see "generation gap" above). In recognition of this fact and to compensate for it, some newer music from the "easy-listening" category of artists such as The Carpenters, Roger Whittaker, and Harry Connick, Jr. (favorite artists of some in the Baby Boom generation especially) was admitted to WAMB's playlist, but the station's demographics continued to skew far older than any other major Nashville station. This was becoming an increasing liability given the Nashville area's strong and steady population growth (which exploded around the time of the station's demise), bringing a much more competitive radio scene than when Barry started, thus making his position among advertisers more precarious than before. In particular, few of Nashville's newer residents were interested in the specialty programming WAMB featured; the overwhelming majority belonged to the key demographic of ages 18 to 49, a group Barry practically made a career of ignoring. In turn, young adults, except those who enjoyed talk radio or foreign-language formats (i.e., immigrants), usually ignored the AM dial of their radios anyway. All of these issues added up to little to no possibility of audience growth. In recognition of these realities, Barry decided to try to cut his losses, and he sold the 1160 kHz frequency in late 2005 to religious radio broadcaster Bott Communications. Bott took over the frequency in early 2006 and changed the format to a Christian one, with a standard emphasis on evangelical/fundamentalist preaching and conservative talk shows in keeping with the stringent ethics of those faiths. To reflect the station's new identity and audience, Bott had the call sign of 1160 kHz changed to WCRT. Even after the sale, Barry opted to try again, by moving the big-band/adult standards format and WAMB callsign to a