C'mon Kids is the fifth album by the Boo Radleys, released in September 1996. The album is considered to be purposely difficult and uncommercial. The band were said to have wanted to distance themselves from the commercial image they had cultivated because of the unexpected successes of the album Wake Up! and their top ten hit single "Wake Up Boo!". However, this was not the intention of the band as explained by Sice in an interview in 2005: Production C'mon Kids was recorded at Rockfield Studios in Wales in January and February 1996, with the band acting as producers. Andy Wilkinson stood in as engineer, with assistance from Paul Reed. Sean Slade and Paul Kolderie mixed the album at Fort Apache Studios in Cambridge, Massachusetts, in March 1996. Promotion Creation Records marketing manager John Andrews thought it would be an attempt at prolonging the band's lifespan; guitarist Martin Carr was optimistic that the album would be a popular seller, though it might take repeated listens to sink in. Andy Saunders, who had been re-hired as the band's publicist after previously being fired, was less hopeful for the album. Mark Sutherland, the features editor for NME, told Saunders that there was only a single way to approach the album from a journalistic standpoint: They were a pop band who had success and now they're not. That's the only story that any decent journalist is going to write about this album.' It died on its arse". Though it lacked a song similar to "Wake Up Boo!" to boost sales, "What's in the Box?" was playlisted for BBC Radio 1 and promptly championed by radio presenter Simon Mayo. In preparation for a tour of the UK, the band learned that Creation Records had vetoed several of their proposals, such as declining support from DJ Propellerheads, who were intended to give the shows a Screamadelica-type atmosphere, for monetary reasons. Carr explained that while the members individually had some money, the band as a whole was lacking in funds. As a result, they decided to support other acts, such as Suede for their European tour in October 1996. Reception The album was less successful than its predecessor, charting at #20 on the UK albums chart. It did however spawn three UK top 40 singles, "What's In The Box? (See Whatcha Got)" at #25, "C'mon Kids" at #18 (their second and last UK top 20 single),