as a B-side on their limited silver vinyl "Home" single and a promo CD. :zoviet*France: side-project Horizon 222 on their 1993 piece Liberation (Om-Pa-Na-Da) (released on the 1994 album The Three of Swans) carefully work around the melodic and harmonic structure of What Time Is Love?, ultimately revealing its source in a short appearance of a reverberated sample from the original. In 1997 a trance cover-version was released by German producer Talla 2XLC and in 1998 Choci and Mark Sinclair released their own hard trance reworking entitled What is Love?. Reviewing Drummond's book 45 for The Observer in 2000, Steven Poole labelled "What Time Is Love?" an "epic pop masterpiece". The Observer also described the "Pure Trance Original" as a "juddering rave anthem". On 14 July 2002, the "Pure Trance Original" was incorporated into DJ John Digweed's set at Fatboy Slim's free Brighton beach show, where it was played to a live audience of approximately 150,000 people and relayed to viewers of television channel E4. Digweed's set showcased the origins of trance music, with "What Time Is Love?" used alongside Underworld's "Dark & Long" and Paul Oakenfold's "Perfecto Mix" of U2's "Even Better Than the Real Thing". British band Kaiser Chiefs covered "What Time Is Love?" on 14 February 2006 on BBC Radio 1. At the end of the performance, presenter Jo Whiley said "The Kaiser Chiefs have now left the building" in reference to the phrase used more than once by the KLF (and previously in reference to Elvis Presley). German eurodance group Scooter sampled the music of the Trancentral version and the introductory lyrics of "America: What Time Is Love?" on their single "Behind the Cow", taken from the 2007 album The Ultimate Aural Orgasm. They had previously sampled the Trancentral version in 2001 on the song "Posse (I Need You on the Floor)" from the album We Bring the Noise!. In 2012 the group covered the song on their sixteenth album Music for a Big Night Out. In 2006, English electronic musician Max Tundra released a single as that included a recording from 1989 doing a cover of "What Time Is Love?" Personnel The three reworkings of the track were written and produced by Bill Drummond and Jimmy Cauty. Cauty also receives credit for playing electric guitar, bass, drums and keyboards on "America...", and Drummond for playing Gibson 330 on that version. Additional contributors to "What Time