as editor of The Face was Adam Higginbotham who in turn was succeeded by Johnny Davis in spring 1999. In July 1999 amid plummeting circulation figures and aggressive competition from such titles as Loaded and Dazed & Confused, Logan sold Wagadon to Emap, which absorbed The Face, Arena and Arena Homme + into its lifestyle division The Face at Emap While Benson did not join Emap, Johnny Davis and Ashley Heath were among the team who made the transfer. In 2002 Davis was succeeded as editor by Neil Stevenson, co-founder of the Popbitch gossip website. By the spring of 2004 monthly sales had slipped to 40,000 copies and Emap consumer division head Paul Keenan announced the magazine's closure. The final issue was published in May 2004. Arena In autumn 1986 Logan published the first issue of men's magazine Arena; he was editor, with Dylan Jones, who had previously been at i-D, as assistant editor, Neville Brody as art director and Steve Taylor as contributing editor. Arena was initially a biannual before becoming a quarterly. Later it was published 10 times a year. Dylan Jones succeeded Logan as editor in 1990 and Robin Derrick became art editor. Kathryn Flett assumed the role of editor of Arena from 1992 to 1995 and was succeeded by Peter Howarth. Ekow Eshun moved across from The Face to take Howarth's place in February 1997 until the sale of Wagadon in July 1999. The last issue of Arena was published in 2009. Frank Pitched as "an intelligent women's magazine", Logan published the first issue of Frank in September 1997 having appointed Tina Gaudoin as editor with Lisa Markwell as deputy editor and Harriet Quick as features editor. The first issue sold 120,000 copies and Gaudoin told the trade press that the publication would "fill the niche for the disenfranchised 25-year-old reader". Frank failed to gain a toehold in the highly competitive market and after staff departures and office in-fighting Logan shuttered the magazine in the spring of 1999. Latterly, the magazine has been seen to have pioneered more thoughtful and unpatronising journalism for women. Writer Lou Stoppard has declared Frank "really ahead of its time". Deluxe Deluxe was conceived as a more sophisticated magazine for young men who were then being targeted with such "New Lad" titles as FHM, Loaded and Maxim, based on a proposal by Andrew Harrison, a contributor to The Face who Logan