1997 as "a devastating protest-montage of helicopters, bagpipes and carpet-bombs". NME declined to make "America: What Time Is Love?" 'Single of the Week', declaring it instead to be 'Single of the Millennium'. Fuck the Millennium In 1997, "What Time Is Love?" was covered by the Williams Fairey Band, a brass band which under the stewardship of British artist Jeremy Deller pioneered the Acid Brass concept. Inspired by an Acid Brass concert, Drummond and Cauty collaborated with Deller and Acid Brass on a new version of "What Time Is Love?" called "Fuck the Millennium" under the moniker 2K. Critical reception Upon the 1989 release, Bill Coleman from Billboard commented, "As odd as it may sound, "Jesus Christ Superstar" is the hook that propels this spacy techno instrumental with an industrial edge." In 1991, another editor, Larry Flick, described the song as a "refreshing rave that combines elements of hip-hop, techno, and pop." Dave Sholin from the Gavin Report wrote, "Carving a distinctive sound in any musical genre is difficult, but especially so in rap. The KLF is an outfit whose signature is totally unique and compelling. Top five across Europe and top three in England, here's a powerful followup to "3 A.M. Eternal"." Dave Jennings from Melody Maker remarked that here, they "returns with beats, sirens and whoops intact, but with cod-Russian chants and spoof American patriotic choirs shaking its foundation. The whole bizarre concoction's brilliantly bonkers as usual." A reviewer from Music & Media commented, "As soon as you've decided - it's soul, they change into a hiphouse act. Sometimes they even manage to combine both on one particular track, as on "What Time Is Love?". They use samples like schoolkids clear out glue-pots: right to the bottom." Sylvia Patterson from Smash Hits named it Best New Single, describing it as "an unflippin'believable power-pop anthem with mentaaahl guitars and Wall of Sound shrieks so far over the top they're binging round the sun and never coming back." Legacy During the Pure Trance version's underground success, various cover versions and tributes appeared (some which were collected on The "What Time Is Love?" Story). The most-well known is Dr. Felix's "Relax Your Body". Ragga Twins' 1991 track Wipe the Needle opens with the iconic synthesizer riff from What Time Is Love?. In 1993 "What Time Is Love?" was covered by U.K. based American Noise/Art Rock band the God Machine. The track appeared