purchase the assets of the Crystal Radio Group. Both NewsTalk 13 and the ESPN Radio simulcast featured a large amount of sports rights including Yankees baseball, Giants and Jets football, and Marist College basketball. Aurora's ownership of the station would prove to be short-lived; in October 2001 they were purchased by Cumulus Media. At 2 pm on September 15, 2002 (following the rueful announcement "This was ESPN Radio"), WALL and WEOK flipped to a Spanish language Hot AC format as El Ritmo ("The Rhythm"), the first Spanish-language station in the Hudson Valley. Poor ratings and revenues led Cumulus, in March 2005, to flip the stations again, this time to Radio Disney; Cumulus had actually considered switching to Disney three years earlier. True Oldies Channel and return to live radio On February 22, 2010 the WEOK and WALL simulcast dropped Radio Disney for Scott Shannon's The True Oldies Channel, a syndicated format similar to the top-40 WALL of the 1960s and 70s (and the high-energy oldies format of the mid-80s). With the switch, WEOK and WALL stopped being a true simulcast, running liners, jingles and commercials specific to each station. On April 11, 2011, former WALL personality Mark West brought live radio back to Middletown for the first time since 1999 when he began programming a local morning show from his studio in New Hampton, New York. West leased the morning shift (6–10 a.m. weekdays) from Townsquare Media and sold commercials and covered local news. Ownership under Townsquare Media On August 30, 2013, a deal was announced in which Cumulus would swap its stations in Dubuque, Iowa and Poughkeepsie, New York (including WALL) to Townsquare Media in exchange for Peak Broadcasting's Fresno, California stations. The deal is part of Cumulus' acquisition of Dial Global; Townsquare, Peak, and Dial Global are all controlled by Oaktree Capital Management. The sale to Townsquare was completed on November 14, 2013. On January 8, 2015, WALL changed its format to regional Mexican, branded as "Fierro". Mark West's brokered program in English continued, on a month-by-month basis, until May 8. It was during this time that Bud Williamson negotiated a deal to acquire WALL with the intent of keeping Mark west on in the morning. Effective October 30, 2015, WALL was sold to Bud Williamson's Digital Radio Broadcasting, Inc., in exchange for the license of translator W239AC. On November 9, 2015, WALL changed its format to classic