Tatay Ko. He had two shows, Magandang Tanghali Bayan and Whattamen airing at the time of his death. Endorsements Before joining the entertainment industry in 1995, Yan was a commercial model known for his astringent advertisement for Eskinol Master Facial Cleanser with the tag line "Sikreto Ng Mga Gwapo (Secret of the Handsome)", which led to his being called "Crush Ng Bayan". As a product endorser, Yan was ranked No. 11, "List of 15 Commercial Models Turned Celebrities" in 2010 of SPOT. Under Cosmopolitan Modeling Agency, Yan did modeling stints for Johnson's Face Powder , Sterling Notebook , Presto Wannabe and PLDT MCI 105-15. Yan became the first image model of several products amongst these are Eskinol Master Facial Cleanser , Nissin Eggnog Cookies, Greenwich Pizza , Talk 'N Text, Timex and Rain Forest Water. He also became the endorser of various apparels like Molecules Shirts, PROmac athletic shoes, Bleue Tab Jeans and Genre Shirts. He had several sponsors like United Colors of Benetton Blue Family, Salon de Manila, Ritazzo, Studio Ritratto, Cinderella, Sari-Sari Store, Hangten, Diesel Footwear, Adidas Sports, Ray-Ban, Mendrez Footwear and Planet Fitness. He was filming the Talk 'n Text commercial series when he died and was set to make three more commercials. Death and memorial On March 29, 2002, Yan was found dead inside his hotel room by his friend, actor Dominic Ochoa at the Dos Palmas Resort in Puerto Princesa, Palawan. He died of cardiac arrest due to acute hemorrhagic pancreatitis. His public wake was held in La Salle Green Hills. An estimated 10,000 people attended his last funeral rites in Metro Manila. His funeral was also televised live on ABS-CBN, countless television tributes were given to honor him. Gary Valenciano moved people to tears on his rendition of The Warrior is a Child, Yan's requested song. He was buried in Manila Memorial Park, Parañaque. Yan's burial was ranked No. 6, "List of Most Attended Funerals in Philippine History" by SPOT. A portion of the proceeds from the ticket sales of his last movie, Got 2 Believe, his documentary Forever Young: Remembering Rico, and his other movie Dahil Mahal Na Mahal Kita, contributed to the Rico Yan Youth Foundation. Personal life Fr. Tito Caluag, who was Yan's spiritual adviser before his death, disclosed that Yan wanted to become president. "Rico wanted to be a leader but never mentioned leadership because he only wanted to serve.