WBWZ (93.3 MHz "Z93") is a commercial FM radio station licensed to New Paltz, New York and serving the Mid-Hudson Valley of New York state. The station is owned by iHeartMedia, Inc. Its effective radiated power (ERP) is 330 watts, broadcasting from a transmitter near Illinois Mountain in Marlborough, New York, on a tower shared with longtime sister station 107.3 WRWD-FM. Z93 calls itself "Today's Classic Rock". It primarily plays harder-edged classic rock titles with some active rock songs from the 1990s and 2000s that are not usually heard on Classic Rock stations. Its main competition is 101.5 WPDH in Poughkeepsie, which also leans to classic rock but not as hard-edged. History WBWZ's construction permit was awarded by the Federal Communications Commission (FCC) in 1991 to Betty Walker, the mother of then-WRWD owner William H. ("Bud") Walker. She also owned a local apple orchard. Prior to sign-on, the younger Walker signed an agreement to operate WBWZ with WRWD from the company's studios in Highland. After testing for the first part of December 1992, WBWZ formally signed on the air on December 20, 1992. At first, it carried ABC's "Z Rock" satellite-delivered hard rock format. The station called itself "Z-Rock 93.3." With limited outside promotion and no rock station targeting younger audiences, WBWZ entered the Top 10 of the Poughkeepsie ratings in its first two books. While WBWZ had a loyal audience and good numbers, the Walkers found it hard to sell WBWZ to advertisers, alongside the country music format of WRWD. Coupled with the decline of hard rock and the rise of alternative rock, the Walkers decided Z-Rock 93.3 needed to change its format. In February 1995 the station flipped to a satellite-fed 1970s music format as "Z-93." The station had an initial surge of listeners. But then the ratings began to fall again. Shortly after the format change, Bud Walker bought the license of WBWZ after the loosening of FCC regulations, permitting one company to own more than one FM station in a region. In early 1996, Walker decided to leave radio to pursue a career in politics. He sold WBWZ, WRWD, and WWLE to Hudson Valley Radio Partners, a short-term holding company. In November 1996, with the ownership change, WBWZ's format switched to a locally-run Hot Adult Contemporary format while keeping the Z-93 name. Within a month, the station hired morning host Mark Bolger, who had recently exited