WEOK (1390 AM) is a commercial radio station licensed to Poughkeepsie, New York and serving the Mid-Hudson Valley. The station is owned by Townsquare Media and airs a Spanish-language adult hits radio format, known as "Juan 95.7." By day, WEOK is powered at 5,000 watts. But to protect other stations on 1390 AM at night, it reduces power to 106 watts at sunset, using a directional antenna at all times. The transmitter is adjacent to the Townsquare complex on Pendell Road in the Town of Poughkeepsie. It uses a two-tower array. Programming is also heard on two FM translators, both at 95.7 MHz, one in Poughkeepsie and one in Middletown. History to 1999 WEOK signed on in 1949 as a daytimer and the second station licensed to Poughkeepsie after WKIP. The station chose the WEOK calls given that their original choice, WPOK (for POughKeepsie) was unavailable and the WEOK calls sounded familiar. In the 1950s and 1960s WEOK was a full-service Middle of the Road radio station. Programming included news blocks in the morning and noon time house. Late mornings were reserved for The Hyde Park Show, The Rhinebeck Show and Pleasant Valley Shows. Radio station personalities would broadcast live from area shopping centers. In the 1960s WEOK added its Talkback show after the noon news. The mainstay telephone talk show was hosted by Raphael Mark and later by Larry Hughes. In the late 1960s, in response to Top 40 WHVW, the station would feature rock & roll tunes in Ralph Aregale's afternoon show. In 1962 it added an FM signal at 101.5 MHz (now WPDH). It simulcast WEOK during the day and had a series of block programing at night including classical, jazz, show tunes and folk music hosted by Raphael. The station began to lean toward soft rock and was more an adult contemporary station by 1970. In 1972, the Dyson family bought the WEOK stations and changes took place at both frequencies. While the FM side went on its own, the AM side began to lean towards Top 40 in what today would be considered Hot Adult Contemporary. Weekends included specialty programming including the start of the "Solid Gold Jukebox" hosted by WKIP refugee Rick McCaffrey (now of WBPM). This format lasted until 1981 when WEOK flipped to country in the wave of the "Urban Cowboy" fad. It failed in the ratings and left the format in