Frieze Art Fair is an international contemporary art fair in London, New York, Los Angeles, and Seoul. Frieze London takes place every October in London's Regent's Park. In the US, the fair ran on New York's Randall's Island from 2012–19 and in 2021 was held in the Shed at Hudson Yards, with its inaugural Los Angeles edition taking place February 2019. Frieze Seoul started in 2022 at COEX. The London edition normally has about 160 exhibitors in Frieze. It is held over four days in a 40,000 square meter tent. There is a simultaneous Frieze Masters event showing older work with about 130 exhibitors, and a temporary sculpture park. In 2021 stand rental was £524 per square meter. Background The fair was launched by Amanda Sharp and Matthew Slotover, the founders of Frieze magazine. Although staged for the purpose of selling work, out of its 68,000 visitors it was suggested in 2006 that 80% attend purely to spectate. The fair also commissions artist projects and holds a program of talks. The galleries who apply each year are selected by gallerists who participate at Frieze, according to specific criteria. Frieze Art Fair released sales figures following the first three fairs. However, Sharp and Slotover came to regard such results to be misleading and inaccurate, as many sales are completed post-fair, and many galleries choose to keep their sales figures private. From 2006 the fair has not released sales figures. In 2010, Matthew Slotover, co-founder of the fair, debated whether "art fairs are about money" with Louisa Buck, Matthew Collings, and Jasper Joffe for the motion and against the motion Norman Rosenthal, Richard Wentworth, Matthew Slotover. Joffe claims that his criticisms of Frieze Art Fair led to his work being banned from the fair in 2010. In May 2011, Slotover and Sharp announced the launch of two new art fairs – Frieze New York, and Frieze Masters. Since the mid-2000s, auction houses Christie's, Sotheby's and Phillips have expanded their mid-season contemporary sales that coincided with Frieze London. Fairs Frieze Art Fair 2003 Space hire was £180 per meter. The fair's income was £990,000 from 5,500 square meters (2,250 rentable). Sales were £20 million. There were 124 galleries. There were 27,700 visitors. non-profit programme Frieze Projects initiated with Polly Staple as curator. Frieze Art Fair 2004 The fair's income from galleries was £1.5 million from 8,000 square meters (4,000 rentable). Sales were £26