hat-trick against Yeovil Town in a first round League Cup tie on 11 August 2009. His first league goals came with a brace against Wycombe Wanderers on 22 August 2009. Starting with that game, new manager Paul Lambert made Holt team captain. He won the League One Player of the Month award for October 2009, for "excellent performances throughout October", a month in which he scored "an impressive five goals in as many league fixtures". He reached the landmark of 20 goals for the season in the home game against Millwall on 26 December 2009. Holt received his first red card for Norwich City against Brentford on 23 January 2010. He finished the season winning the Norwich City Player of the Year award, having scored 30 goals in 44 appearances in total, as the club finished as champions of League One and earned promotion to the Championship. Holt scored his first goals of the 2010–11 season in the League Cup first round against Gillingham, netting a brace. His first league goal of the season came during stoppage time in a 1–0 away win over Scunthorpe United on 14 August 2010. He scored his first league hat-trick against local rivals Ipswich Town on 28 November 2010. During his time at Norwich he passed the landmark of 150 career goals with a penalty in the first minute in the 3–1 win over Bristol City. He reached the landmark of 50 goals for Norwich City on 2 April 2011 when he scored a hat trick in a 6–0 win against Scunthorpe United at Carrow Road. He was then nominated for the Championship Player of the Year in 2011, but was beaten by Adel Taarabt. He was the winner of Norwich's player of the season for a second consecutive year as the club were automatically promoted to the Premier League. Holt started the first game of the 2011–12 Premier League season in Norwich's 1–1 draw at Wigan Athletic, partnering Steve Morison in attack, meaning he had played in all four English divisions. He scored his first Premier League goal in the third game of the season, scoring against Chelsea following an error by the goalkeeper Henrique Hilário. For the first part of the season Holt was used mainly as a substitute, becoming a regular starter again later in the campaign, scoring 15 league goals and being voted the player of the year for the