WFXR (channel 27) is a television station licensed to Roanoke, Virginia, United States, serving as the Fox affiliate for the Roanoke–Lynchburg market. It is owned by Nexstar Media Group alongside Lynchburg-licensed CW station WWCW (channel 21). Both stations share studios at the Valleypointe office park on Valleypoint Parkway in northeastern Roanoke County, while WFXR's transmitter is located on Poor Mountain in southwestern Roanoke County. WWCW broadcasts WFXR's Fox programming from its transmitter on Thaxton Mountain in Bedford County as one of its subchannels and vice versa. WFXR is the third station to occupy channel 27 in Roanoke. After seven years of battles over the permit and construction, it began broadcasting on November 13, 1986, as WVFT, the market's second new general-entertainment independent station in twelve months. The market proved unable to bear both WVFT and WJPR (channel 21), which had gone on the air earlier that year, due to insufficient advertising revenue and signal issues; in April 1989, the station's owner, Family Group Broadcasting, filed for bankruptcy protection. In 1990, Henry A. Ash of Tampa, Florida, acquired both stations out of bankruptcy, receiving a federal waiver to own the combination. On August 20, 1990, they began simulcasting as "Fox 21/27", the Fox affiliate for the market; WJPR had been airing Fox programming since October 1986. WVFT and WJPR were acquired in 1993 by Grant Communications, and WVFT changed its call sign to WFXR-TV. Under Grant, the stations began airing a local newscast produced by WSLS-TV and also acquired The WB and later The CW affiliation in the market, which was initially aired in overnight hours and then on a local cable channel. With the conversion to digital broadcasting, the Fox and CW services were broadcast as subchannels in both Roanoke and Lynchburg, with channel 21 recognized as the originating station for The CW. Nexstar acquired WFXR and WWCW in 2013 and moved them into new, larger studios two years later, allowing them to begin producing their own news programming. Early history of channel 27 in Roanoke Ultra high frequency (UHF) channel 27 in Roanoke was originally occupied by WROV-TV, which operated for less than five months from March 2 to July 18, 1953. It was the first UHF television station in the United States to cease operation. Southwestern Virginia is very mountainous and the difficulties faced by UHF stations at the time due to the lack of television sets manufactured