How your business can benefit from the insights from positive psychology. New York: Palgrave. Schmitt, B. (2007). Big think strategy: How to leverage bold ideas and leave small thinking behind. Boston: Harvard Business Press. Schmitt, B. and Mangold, M. (2004). Kundenerlebnis als Wettbewerbsvorteil: Mit CEM Marken und Märkte gestalten. Wiesbaden: Gabler Verlag. Schmitt, B. (2003). Customer experience management: A revolutionary approach to connecting with your customers. New York: Wiley. Schmitt, B., Rogers, D. and Vrotsos, K. (2003). There's no business that's not show business: Marketing in an experience culture. Englewood-Cliffs, NJ: Prentice-Hall Financial Times. Schmitt, B. (2001). Build your own garage: Blueprints and tools to unleash your company's hidden creativity. The Free Press. Schmitt, B. (1999). Experiential marketing: How to get customers to sense, feel, think, act and relate to your company and brands. New York: The Free Press Schmitt, B. H. and Simonson, A. (1997). Marketing aesthetics: The strategic management of brands, identity and image. New York: The Free Press. External links MeetSchmitt.com Bernd Schmitt at Columbia University Bernd Schmitt, Executive Director of Institute on Asian Consumer Insight (ACI) Bernd Schmitt Youtube Columbia University faculty Columbia Business School faculty Living people 1957 births Place of birth missing (living people)