Io, who was thought to be a supreme being that controlled all the other gods in the Maori pantheon. The story of Io creating the world is so similar to that of the Book of Genesis in the Bible, that it is believed to have been a European invention. Hanson asserted that those and other elements of Maori tradition were incorporated and taken to be true by the Maori and that they have been passed down through generations by way of oral tradition. According to Hanson, "Io and the Great Fleet have been incorporated into Maori lore and are passed down from elders to juniors in storytelling, oratory, and other Maori contexts". See also Creativity techniques References Cultural concepts Innovation