However, it remained one of the most popular programs on air, lasting some seventeen years. Along the way, the cowboy music was dropped in favour of esoteric folk music, making Ferguson a pioneer in the world music genre long before the term existed. He was also able to originate his broadcasts from his beloved Maritimes for a few years in the mid-1950s. Between 1955 and 1960, Ferguson recorded three albums on Folkways Records, each a part of the Rawhide satirical series. From 1954 to 1961, (while continuing the Rawhide radio program) he branched out to television to host the nightly CBC Halifax program Gazette, and later the CBC Toronto production Tabloid. Ferguson announced he was retiring Rawhide and all of the associated Rawhide characters in 1962, and kept to his word—his subsequent radio ventures did not incorporate any of these characters. Instead, he launched the 5-days-a-week Max Ferguson Show beginning in 1962, featuring ethnic music and topical skits based on the news of the day. The latter were always highlighted by Ferguson's uncanny ability to mimic prominent politicians and celebrities. Ferguson wrote his own topical sketches, based on the morning's news, and performed all the voices live-to-air. The show was introduced in grandiloquent fashion by another CBC legend, Allan McFee, who always ended his piece with the mellifluous "And now...here's Max". Ferguson was the subject of the 1966 National Film Board of Canada profile Max in the Morning which detailed a typical morning spent preparing and hosting his radio show. That same year he went down in history as the first man to voice the Hulk for Marvel Comics in "The Marvel Super Heroes" show with fellow radio host Paul Soles voicing Bruce Banner. He also narrated several films, and wrote the whimsical children's story and its subsequent film short "Has Anybody Seen My Umbrella?" (1990). The radio show remained what Ferguson was best known for, however. The daily Max Ferguson Show wrapped up on June 25, 1971 after a -year run; Ferguson's final sketch featured John Diefenbaker, Pierre Trudeau and Robert Stanfield (all voiced by Ferguson) expressing relief that they would no longer be on the show. After some time off, Ferguson returned to the CBC airwaves, appearing on Saturday morning. For this iteration of The Max Ferguson Show—which would run for over 25 years—Ferguson dropped the skits and relied exclusively on his outspoken charm and facility with the