also wrote "High 'N' Dry" (Cliff Richard), which was the B-side of "Congratulations",” the runner-up song for the UK Eurovision Song Contest in 1968. When Blue Mink were formed in 1969, Greenaway was asked to be lead vocalist alongside Madeline Bell; he declined the offer and recommended Cook, who accepted. The following year Greenaway teamed up for a while with singer Tony Burrows to form the Pipkins, a duo who had a Top 10 novelty hit in 1970 with "Gimme Dat Ding". Also in 1970, he was briefly a member of Brotherhood of Man, who scored a UK and US top 20 hit with "United We Stand". The New Seekers' "I'd Like to Teach the World to Sing (in Perfect Harmony)" began life as a Cook–Greenaway collaboration called "True Love and Apple Pie", recorded by Susan Shirley. The song was then rewritten by Cook, Greenaway, Coca-Cola advertising executive Bill Backer, and Billy Davis, and recorded as a Coca-Cola radio commercial, with the lyric "I'd like to buy the world a Coke and keep it company." First aired on American radio in 1970, it was also used as a TV commercial a year later, sparking public demand for its release as a single. Reworked, again, to remove the references to the brand name, the single climbed to No. 1 in the UK and No. 7 in the US in 1972. The song has sold over a million copies in the UK. After Cook moved to the US in 1975, Greenaway worked with other partners, notably Geoff Stephens, both being jointly responsible for Dana's 1975 UK No. 4 song, "It's Gonna be a Cold Cold Christmas", and Crystal Gayle's 1980 US No. 1 country song, "It's Like We Never Said Goodbye". With Barry Mason he penned "Say You'll Stay Until Tomorrow" for Tom Jones, which spent ten weeks within the Top 40 of the Billboard Hot Country Singles (now Hot Country Songs) chart, and went to No. 1 for one week on 26 February 1977. Greenaway took an increasing role in business administration, becoming Chairman of the Performing Right Society in 1983 and, in 1995, taking charge of the European ASCAP office. He also wrote advertising jingles for Allied Carpets, Asda and British Gas. In 1998, he was awarded the Order of the British Empire for services to the music industry. He was inducted into the Songwriters Hall of Fame in New