Orange" with a mainstream rock approach. The new call sign was WKOJ. It featured a rock format without hard rock or outrageous personalities. DJs were mostly limited to reading liner cards and did not talk over any music, production was sparse and the audience skewed toward women, not the traditional male AOR listener. By 1993, ratings had slipped, and WKOJ fell far behind rival station 101.5 WPDH. Orange & Rockland had relied heavily on an outside consultant from the beginning of its venture into broadcasting, as station General Managers reported to management in a non-regulated natural gas division. Faced with several underperforming properties, in mid-1993 the utility hired a successful and experienced broadcaster, Don Schwartz, to oversee its radio properties in New York, New Jersey, Maine and Illinois. With new management in place in 1994, WKOJ updated its playlist. It also secured the local rights to rock festival Woodstock '94, jettisoned most pre-1975 titles, added Joe Kelly as the station's voice, built a new morning team around Joe Thomas from WRCN, Long Island. It added production director Chris Rogers and became "Today's Best Rock." The station's new approach yielded a ratings rebound and a strong showing in the 18-34 demographic. However, O&R was anxious to leave radio ownership amid a management scandal at the parent company. Ownership deregulation brought lucrative offers for the broadcast properties. O&R sold all its radio holdings in 1995. Rather than compete with WKOJ, WPDH owner Rob Dyson's Crystal Radio Group bought WALL and WKOJ. He positioned the FM station to take audience from Top 40 rival WSPK K-104 and simultaneously protect WPDH from an active rock competitor. WRRV On April 3, 1995, at 10:00 a.m., WKOJ's format gave way to "The New Rock Revolution!" It switched its call letters to WRRV (which stand for Rock ReVolution). Over time, the new slogan switched to "The New Rock Alternative!" Andrew Boris (who goes by only his last name on the radio) was WRRV's first DJ and hosted the morning show from the format change in 1995, after which he was replaced by Deuce. Morning co-host Jennifer "Jen" Coudrey died of sarcoma in June 2009. The station set up the Jennifer Coudrey Scholarship Fund, which helps women pursuing careers in physical therapy. In the summer of 2013, Andrew Boris stepped down as program director of WRRV to focus on his new job as morning drive time host 101.5