further and more quickly than expected, reaching 190,000 in the third week. After taking returns into account, this produced an actual sales figures of less than 180,000, which meant that financial losses had begun to occur. According to Christopher Hird in the New Internationalist, a feasibility study conducted by Strathclyde University before the paper began publication indicated that the average daily sale needed to be 200,000 to break even, and that the venture could not work given the costs and expected sales. After the capital costs were taken into account, Hird wrote, the company had a start-up budget of only £950,000, a relatively small amount to launch a new paper. Relaunch By August 1975, losses were running at £30,000 a week with daily circulation down to 80,000, and it was decided to relaunch the newspaper as a tabloid, the first issue of which was published on 18 August with a print run of 240,000, priced at 5p. Few of the workers had experience of publishing a tabloid, and by the end of August, losses were lower, running at £17,000 a week, but with circulation down to 170,000. Losses On 15 September 1975, 300 of the workers attended an emergency meeting set up by Robert Maxwell, who accused the management of the newspaper of playing politics with the workers' jobs, in part because, he said, they were refusing to allow managers to manage and were blocking a price rise that Maxwell felt might save the newspaper The result of the meeting was that two of the managers were removed from the executive council and replaced by two of Maxwell's appointees, Dorothy-Grace Elder and Tommy Clarke. The losses continued, made worse on 19 September when Beaverbrook began legal action to recover £59,000 the company said was still owed on the sale of the building. The litigation destroyed what was left of the newspaper's financial viability and credit was no longer available. Bills had to be paid immediately, journalists no longer had lines of credit for taxis and petrol, photographers had to pay up front for photographic supplies, and the accounts department became swamped with demands for payment from nervous creditors. Final days During the final days of the newspaper, its content became self-obsessed, with appeals to the Scottish people to save their own newspaper The editor was forced out, and a new editor appointed, Nathan Goldberg, a communist and the newspaper's former