The toy was sold in stores beginning in 1980. Ideal had earnings of $3.7 million in fiscal year 1979–1980, but lost $15.5 million in fiscal year 1980–1981. (Sales both years averaged around $150 million.) Trying to maximize profits on the Rubik's Cube craze, Ideal filed civil suits in May 1981 against dozens of distributors and retailers selling knockoff cubes. In May 1981, Joseph Winkler was named Ideal's president, succeeding Lionel Weintraub, who remained chairman and CEO. In 1982, the company moved its headquarters from Hollis, Queens, to Harmon Meadow, New Jersey. It was sold to CBS Toys later that year for around $58 million. In 1987, CBS sold Ideal to Viewmaster International, which renamed itself View-Master Ideal in the process. In 1989, View-Master Ideal was bought by Tyco Toys of Mt. Laurel, New Jersey, for $43.9 million. The Ideal line remained part of Tyco until Tyco's merger with Mattel, Inc., in 1997. Ideal's United Kingdom assets were sold to Hasbro, which has since released Mouse Trap and KerPlunk under its MB Games brand. Other toys that originated with Ideal continue to be marketed and sold by other companies, including Rubik's Cube by Hasbro and Magic 8-ball by Mattel. The Ideal trademarks, and most toy molds not purchased by Hasbro or Mattel, were purchased by Jay Horowitz of American Plastic Equipment, who later transferred all rights to American Plastic Equipment's subsidiary, American Classic Toys. Mr. Horowitz licensed the trademark and toy rights to Plaza Toys, to be used on its Fiddlestix building sticks products, and eventually sold the mark and toy rights in January 2011 to Poof-Slinky. In January 2014, the Ideal brand and toy rights became part of a new company, Alex Brands, after the May 2013 acquisition of Alex Toys by Propel Equity Partners. In early 2019, Jay Horowitz of American Classic Toys, entered into an exclusive license agreement with the Juna Group to represent select Ideal brands - not included in the sale to Poof-Slinky - in all categories outside of toys and playthings, worldwide. Products history Ideal began making dolls in 1907 to complement its line of teddy bears. Their first doll was “Yellow Kid” from Richard Felton Outcault's comic strip of the same name. After that Ideal began making a line of baby and character dolls such as Naughty Marietta (from the Victor Herbert operetta), and Admiral Dot. Ideal advertised their dolls as "unbreakable," since they