it included the growth of Disney, as well as the rise of Warner Bros. Cartoons and the Metro-Goldwyn-Mayer cartoon studio as prominent animation studios. Disney continued to lead in technical prowess among studios for a long time afterwards, as can be seen with their achievements. In 1941, Otto Messmer created the first animated television commercials for Botany Tie ads/weather reports. They were shown on NBC-TV in New York until 1949. This marked the first forays of animation designed for the smaller screen and was to be followed by the first animated series specifically made for television, Crusader Rabbit, in 1948. Its creator, Alex Anderson, had to create the studio 'Television Arts Productions' specifically for the purpose of creating this series as his old studio, Terrytoons, refused to make a series for television. Since Crusader Rabbit, however, many studios have seen this as a profitable enterprise and many have entered the made for television market since, with Joseph Barbera and William Hanna refining the production process for television animation on their show Ruff and Reddy. It was in 1958 that The Huckleberry Hound Show claimed the title of being the first all-new half-hour cartoon show. This, along with their previous success with the series Tom and Jerry, elevated their animation studio, H.B. Enterprises (later Hanna-Barbera Productions), to dominate the North American television animation market during the latter half of the 20th century. In 2002, Shrek, produced by DreamWorks and Pacific Data Images won the first Academy Award for Best Animated Feature. Since then, Disney/Pixar have produced the most number of movies either to win or be nominated for the award. Direct-to-video market Though the term "direct-to-video" carries negative connotations in the North American and European markets, direct-to-video animation has seen a rise, as a concept, in the Western markets. With many comic characters receiving their versions of OVA's, original video animations, under the Westernized title of direct-to-video animations, the OVA market has spread to American animation houses. Their popularity has resulted in animated adaptations of comic characters ranging from Hellboy, Green Lantern and Avengers. Television shows such as Family Guy and Futurama also released direct-to-video animations. DC Comics have continually released their own animated movies for the sole purpose of sale in the direct-to-video market. With growing worries about piracy, direct to video animation might become more popular in the near future. Ownership trends With the growth of animation as an