has said that he approached his identity as a healer in the same way that General Idea approached their identities as artists: the word was so overused, it had lost any particular meaning and significance, and so he was free both to assume the 'drag' of a healer, and consequently, to invest the word with his own meaning. The first expression of his healing practice as an artistic performance emerged at a solo show at the Frederic Giroux gallery in Paris in 2003. His healing practice garnered significant attention in the press due to his inclusion of an anal massage technique, a practice he learned through a teacher Bronson met during his extensive therapeutic massage schooling in California. In 2004, Bronson began working at Printed Matter as its director. Through his involvement in Printed Matter, he founded the NY Art Book Fair in 2005 (which in turn birthed the LA Art Book Fair). The annual NY Art Book Fair, which hosts over 200 independent presses, booksellers, antiquarian dealers, artists and publishers from twenty countries. Via his work at Printed Matter and at the Book Fairs, Bronson began to be introduced to a network of a younger generation of artists, with whom he began and continues to collaborate regularly. A significant aspect of this collaboration took form in a series of site-specific "secret" performances entitled Invocation of the Queer Spirits, conceived in collaboration with artist Peter Hobbs. They, along with a series of select collaborators, would collectively ritually invoke the spirits of the dead in various locales. The ritual has been performed in Banff, New Orleans, Winnipeg, Governor's Island, the Fire Island Pines. These performances were always private. A book documenting this process (including its conception and photographic evidence of its remnants) was published by Creative Time in 2011. Since then, the Invocation of the Queer Spirits has been performed in Berlin and Paris, among other venues. In 2009, Bronson enrolled as a Masters of Divinity candidate at Union Theological Seminary in the City of New York. While at Union, he co-founded the Institute for Art, Religion and Social Justice with Kathryn Reklis. In 2013, Bronson was invited to Berlin to be a resident as part of the DAAD Berliner Kunstler program. After the course of the yearlong residency was over, he and his partner, Mark Jan Krayenhoff van de Leur, decided to remain in Berlin, where they both currently reside.