prospective location in an area of a branch store or service outlet, predicting the demand for a new product, and to analyze certain dynamics of a company's workforce. Choosing a new location for a branch of a bank, choosing the area in which to start a new supermarket, consulting a bank loan officer that a particular location would be a beneficial site to start a car wash, and determining what shopping area would be best to buy and be redeveloped in metropolis area are types of problems in which demographers can be called upon. Standardization is a useful demographic technique used in the analysis of a business. It can be used as an interpretive and analytic tool for the comparison of different markets. Nonprofit organizations These organizations have interests about the number and characteristics of their clients so they can maximize the sale of their products, their outlook on their influence, or the ends of their power, services, and beneficial works. See also Biodemography Biodemography of human longevity Demographics of the world Demographic economics Gompertz–Makeham law of mortality Linguistic demography List of demographics articles Medieval demography National Security Study Memorandum 200 of 1974 NRS social grade Political demography Population biology Population dynamics Population geography Population reconstruction Population statistics Religious demography Replacement migration Reproductive health Social surveys Current Population Survey (CPS) Demographic and Health Surveys (DHS) European Social Survey (ESS) General Social Survey (GSS) German General Social Survey (ALLBUS) Multiple Indicator Cluster Surveys (MICS) National Longitudinal Survey (NLS) Panel Study of Income Dynamics (PSID) Performance Monitoring and Accountability 2020 (PMA2020) Socio-Economic Panel (SOEP, German) World Values Survey (WVS) Organizations Global Social Change Research Project (United States) Institut national d'études démographiques (INED) (France) Max Planck Institute for Demographic Research (Germany) Office of Population Research (Princeton University) (United States) Population Council (United States) Population Studies Center at the University of Michigan (United States) Vienna Institute of Demography (VID) (Austria) Wittgenstein Centre for Demography and Global Human Capital (Austria) Scientific journals Brazilian Journal of Population Studies Cahiers québécois de démographie Demography Population and Development Review References Further reading Josef Ehmer, Jens Ehrhardt, Martin Kohli (Eds.): Fertility in the History of the 20th Century: Trends, Theories, Policies, Discourses. Historical Social Research 36 (2), 2011. Glad, John. 2008. Future Human Evolution: Eugenics in the Twenty-First Century. Hermitage Publishers, Gavrilova N.S., Gavrilov L.A. 2011. Ageing and Longevity: Mortality Laws and Mortality Forecasts for Ageing Populations [In Czech: