love to celebrate Mother's day, and they have it specially written on their calendar. Malta The first mention of Mother's Day in Malta occurred during the Radio Children's Programmes run by Frans H. Said in May 1961. Within a few years, Mother's Day became one of the most popular dates in the Maltese calendar. In Malta, this day is commemorated on the second Sunday in May. Mothers are invariably given gifts and invited for lunch, usually at a good quality restaurant. Mexico In Mexico, the government of Álvaro Obregón imported the Mother's Day holiday from the US in 1922, and the newspaper Excélsior held a massive promotional campaign for the holiday that year. The conservative government tried to use the holiday to promote a more conservative role for mothers in families, but that perspective was criticized by the socialists as promoting an unrealistic image of a woman who was not good for much more than breeding. In the mid-1930s, the leftist government of Lázaro Cárdenas promoted the holiday as a "patriotic festival". The Cárdenas government tried to use the holiday as a vehicle for various efforts: to stress the importance of families as the basis for national development; to benefit from the loyalty that Mexicans felt towards their mothers; to introduce new morals to Mexican women; and to reduce the influence that the church and the Catholic right exerted over women. The government sponsored the holiday in the schools. However, ignoring the strict guidelines from the government, theatre plays were filled with religious icons and themes. Consequently, the "national celebrations" became "religious fiestas" despite the efforts of the government. Soledad Orozco García, the wife of President Manuel Ávila Camacho, promoted the holiday during the 1940s, resulting in an important state-sponsored celebration. The 1942 celebration lasted a full week and included an announcement that all women could reclaim their pawned sewing machines from the Monte de Piedad at no cost. Due to Orozco's promotion, the Catholic National Synarchist Union (UNS) took heed of the holiday around 1941. Shop-owner members of the Party of the Mexican Revolution (now the Institutional Revolutionary Party) observed a custom allowing women from humble classes to pick a free Mother's Day gift from a shop to bring home to their families. The Synarchists worried that this promoted both materialism and the idleness of lower classes, and in turn, reinforced the systemic social problems of the country. Currently