the new color became a commercial success. Starting in 1935 the family of quinacridone dyes was developed. These have colors ranging from red to violet, so nowadays a quinacridone dye is often used for magenta. Various tones of magenta—light, bright, brilliant, vivid, rich, or deep—may be formulated by adding varying amounts of white to quinacridone artist's paints. Another dye used for magenta is Lithol Rubine BK. One of its uses is as a food coloring. Process magenta (pigment magenta; printer's magenta) (1890s) In color printing, the color called process magenta, pigment magenta, or printer's magenta is one of the three primary pigment colors which, along with yellow and cyan, constitute the three subtractive primary colors of pigment. (The secondary colors of pigment are blue, green, and red.) As such, the hue magenta is the complement of green: magenta pigments absorb green light; thus magenta and green are opposite colors. The CMYK printing process was invented in the 1890s, when newspapers began to publish color comic strips. Process magenta is not an RGB color, and there is no fixed conversion from CMYK primaries to RGB. Different formulations are used for printer's ink, so there may be variations in the printed color that is pure magenta ink. Web colors magenta and fuchsia The web color magenta is one of the three secondary colors in the RGB color model. On the RGB color wheel, magenta is the color between rose and violet, and halfway between red and blue. This color is called magenta in X11 and fuchsia in HTML. In the RGB color model, it is created by combining equal intensities of red and blue light. The two web colors magenta and fuchsia are exactly the same color. Sometimes the web color magenta is called electric magenta or electronic magenta. While the magenta used in printing and the web color have the same name, they have important differences. Process magenta (the color used for magenta printing ink—also called printer's or pigment magenta) is much less vivid than the color magenta achievable on a computer screen. CMYK printing technology cannot accurately reproduce on paper the color on the computer screen. When the web color magenta is reproduced on paper, it is called fuchsia and it is physically impossible for it to appear on paper as vivid as on a computer screen. Colored pencils and crayons called "magenta" are usually colored the color of process