in the media; The right to receive full oral and written information in the Belarusian language on the products and services proposed by commercial companies. Belarusian speakers are facing numerous obstacles when trying to arrange Belarusian language education for their children. there are no Belarusian-language universities in the country. In its 2016 human rights in Belarus report, the US State Department also stated that there was "discrimination against ... those who sought to use the Belarusian language." "Because the government viewed many proponents of the Belarusian language as political opponents, authorities continued to harass and intimidate academic and cultural groups that sought to promote Belarusian and routinely rejected proposals to widen use of the language,". 2010s In the 2010s the situation of Belarusian has started to change slightly due to the efforts of language-advocacy institutions, of individual representatives of such educational, cultural, scientific and linguistic organizations as the Frantsishak Skaryna Belarusian Language Society, the Belarus Academy of Sciences, the Belarusian Writers' Union, and in response to the endeavours of pro-Belarusian public figures from the media and communication field, musicians, philosophers, entrepreneurs and benefactors. Despite the language losing its exclusive position in the wake of the 1995 Belarusian referendum, new signs of the spread of Belarusian have appeared, trickling down into Belarusian society — with advertising campaigns supporting the cause (outdoor billboards promoting and acquainting people with the Belarusian language, branding campaigns for the leading telecommunication providers like Velcom, etc.), the simplified version of the Belarusian Latin alphabet on the metro map being introduced into the messages of the transport network, dedicated advertising festivals like AD!NAK upholding marketing communication in Belarusian, and informal language-courses (such as Mova Nanova, Mova ci kava, Movavedy) having sprung up in Minsk and around Belarus and spurring further interest of people, especially of young people, in developing good Belarusian communication skills in everyday life. President Lukashenko, in his 2014 State of the Nation address, emphasized that losing the ability to speak Belarusian will be losing a part of the country's history. or (Classical orthography) There exists an alternative literary norm of the Belarusian language, named (). Its promoters and users prevalently refer to it as (Classic orthography). Generally Taraškievica favors Polish-inspired pronunciations (плян, філязофія) while regular Belarusian follows Russian-inspired pronunciations (план, філасофія). Taraškievica also features a more phonetic spelling system, particularly using a separate letter for the [ɡ] sound, which is argued to be an allophone