uses a lithographic process which is based on the repulsion of oil and water. The offset process employs a flat (planographic) image carrier (plate) which is mounted on a press cylinder. The image to be printed obtains ink from ink rollers, while the non-printing area attracts an (acidic) film of water, keeping the non-image areas ink-free. Most offset presses use three cylinders: Plate, blanket, impression. Currently, most books and newspapers are printed using offset lithography. Gravure Gravure printing is an intaglio printing technique, where the image being printed is made up of small depressions in the surface of the printing plate. The cells are filled with ink, and the excess is scraped off the surface with a doctor blade. Then a rubber-covered roller presses paper onto the surface of the plate and into contact with the ink in the cells. The printing cylinders are usually made from copper plated steel, which is subsequently chromed, and may be produced by diamond engraving; etching, or laser ablation. Gravure printing is known for its ability to produce high-quality, high-resolution images with accurate color reproduction and using viscosity control equipment during production. Ink evaporation control Affects the change in the color of the printed image. Gravure printing is used for long, high-quality print runs such as magazines, mail-order catalogues, packaging and printing onto fabric and wallpaper. It is also used for printing postage stamps and decorative plastic laminates, such as kitchen worktops. Flexography Flexography is a type of relief printing. The relief plates are typically made from photopolymers. The process is used for flexible packaging, corrugated board, labels, newspapers and more. In this market it competes with gravure printing by holding 80% of the market in USA, 50% in Europe but only 20% in Asia. Other printing techniques The other significant printing techniques include: Dye-sublimation printer Inkjet, used typically to print a small number of books or packaging, and also to print a variety of materials: from high quality papers simulating offset printing, to floor tiles. Inkjet is also used to apply mailing addresses to direct mail pieces Laser printing (toner printing) mainly used in offices and for transactional printing (bills, bank documents). Laser printing is commonly used by direct mail companies to create variable data letters or coupons. Pad printing, popular for its ability to print on complex three-dimensional surfaces Relief print, mainly used for catalogues Screen printing for a variety of applications