in a friendly way by women has been characterized by Sherryl Kleynman as a result of the absorption of sexist culture by women. Such usage has been cited by Kleinman et al. as increasing the perception the word is acceptable and excusing men who use it against women. Pop culture In pop culture, the use of the term bitch has increased through media such as television, movies, magazines, social media, etc. The use of the word "bitch" on television shows tripled between 1998 and 2007, which had much to do with the word's feminist facelift in the previous decade. In a 2006 interview titled "Pop Goes the Feminist", Bitch magazine co-founder Andi Zeisler explained the naming of the magazine: When we chose the name, we were thinking, well, it would be great to reclaim the word "bitch" for strong, outspoken women, much the same way that "queer" has been reclaimed by the gay community. That was very much on our minds, the positive power of language reclamation. Pop culture contains a number of slogans of self-identification based on bitch. For example, "You call me 'Bitch' like it's a bad thing." "I go zero to bitch in 3.5 seconds." There are several backronyms. Heartless Bitches International is a club with the slogan "Because we know BITCH means: Being In Total Control, Honey!" Other imagined acronyms include "Beautiful Intelligent Talented Creative Honest" "Beautiful Individual That Causes Hardons" "Babe In Total Control of Herself". As stated in Scallen's Bitch Thesis, "As Asim demonstrates with his discussion of the appropriation of the N word by black communities, the term bitch is deployed in pop culture in multiple ways (with multiple meanings) at the same time." Derogatory terms are constantly appropriated. Many women, such as Nicki Minaj, refer to themselves as bitches. By calling oneself a bitch in today's culture, these women are referencing their success, money, sexuality, and power. Asha Layne's article Now That's a Bad Bitch!: The State of Women in Hip-Hop, "The change in the meaning of the word thus subverts the tools of oppression used to dominate women to now empower them." Hip hop culture One early rapper to use the word bitch on record was Duke Bootee on his classic 1983 song with Grandmaster Flash, New York New York. ("He says he ain't gonna pay no child support / because the bitch left him without a second thought.") However, it