their licensing program created would "underscore and amplify" the show's curriculum. In 2004, over 68% of Sesame Streets revenue came from licenses and products such as toys and clothing. By 2008, the Sesame Street Muppets accounted for between $15 million and $17 million per year in licensing and merchandising fees, split between the Sesame Workshop and The Jim Henson Company. By 2019, the Sesame Workshop had over 500 licensing agreements and had produced over 200 hours of home video. There have been two theatrically released Sesame Street movies, Follow That Bird, released in 1985, and Elmo in Grouchland, released in 1999. In early 2019, it was announced that a third film, a musical co-starring Anne Hathaway and written and directed by Jonathan Krisel, would be produced. In November 2019, Sesame Street announced a family friendly augmented reality application produced by Weyo in partnership with Sesame Workshop in honor of the show's 50th anniversary. Jim Henson, the creator of the Muppets, owned the trademarks to those characters, and was reluctant to market them at first. He agreed when the CTW promised that the profits from toys, books, computer games, and other products were to be used exclusively to fund the CTW and its outreach efforts. Even though Cooney and the CTW had very little experience with marketing, they demanded complete control over all products and product decisions. Any product line associated with the show had to be educational and inexpensive, and could not be advertised during the show's airings. As Davis reported, "Cooney stressed restraint, prudence, and caution" in their marketing and licensing efforts. Director Jon Stone, talking about the music of Sesame Street, said: "There was no other sound like it on television." For the first time in children's television, the show's songs fulfilled a specific purpose and supported its curriculum. In order to attract the best composers and lyricists, the CTW allowed songwriters like Joe Raposo, Sesame Streets first musical director, to retain the rights to the songs they wrote, which earned them lucrative profits and helped the show sustain public interest. By 2019, there were 180 albums of Sesame Street music produced, and its songwriters had received 11 Grammys. In late 2018, the SW announced a multi-year agreement with Warner Music Group to re-launch Sesame Street Records in the U.S. and Canada. For the first time in 20 years, "an extensive catalog of Sesame Street recordings" was made