for 841 performances. The show starred Novello and the cast included Phyllis Dare, Zena Dare, Olive Gilbert and Bobbie Andrews. It was still running, at the Palace Theatre, when Novello's last show opened. This was Gay's the Word (1951). Novello had written no role for himself; the show starred the comedy actress Cicely Courtneidge and was a departure from his established pattern, balancing the contrasting styles of European operetta and post-war American musicals. The Times commented that the show "cheerfully parodied the very Ruritanian romances to which he owed his most triumphant successes". Death and legacy Novello died suddenly from a coronary thrombosis at the age of 58, a few hours after completing a performance of King's Rhapsody. He was cremated at the Golders Green Crematorium, and his ashes are buried beneath a lilac bush and marked with a plaque that reads "Ivor Novello 6th March 1951 'Till you are home once more'." He left an estate worth £160,000 (£million in ). Only a few weeks before Novello's death, Coward had written of him: "Theatre – good, bad and indifferent – is the love of his life. For him, other human endeavours are mere shadows. ... The reward of his work lies in the indisputable fact that whenever and wherever he appears the vast majority of the British public flock to see him." The Grove Dictionary of Music and Musicians writes of Novello that he was "until the advent of Andrew Lloyd Webber, the 20th century's most consistently successful composer of British musicals". The Ivor Novello Awards for songwriting, established in 1955 in Novello's memory, are awarded each year by The Ivors Academy (formerly the British Academy of Songwriters, Composers and Authors (BASCA)) to British songwriters and composers as well as to an outstanding international music writer. A scholarship in memory of Novello was established at the Royal Academy of Dramatic Art, and in 1952 a bronze bust of him by Clemence Dane was unveiled at Drury Lane. In St. Paul's, Covent Garden, known as the actors' church, a panel was installed to commemorate Novello, and in 1972, to mark the 21st anniversary of his death, a memorial stone was unveiled in St. Paul's Cathedral. In 1993, the centenary of Novello's birth was marked by several celebratory shows around the UK, including one at the Players Theatre in London. In 2005, the Strand Theatre, above which Novello lived for many