British national airline's titles, in the Landor livery used from 1984 to 1997. Qatar Airways – The Qatari national airline's titles in the livery used since 2006. Wordmark for Expo 67 in Montreal. Where's Wally Marks and Spencer – Logo used from 2000 to 2007. BBC One O'Clock News – Opening titles used Optima in 1986. Lindt Hunters Law Parker Pens Amblin Entertainment Aston Martin Call of Duty: World at War Jeopardy! Persona 5 – Optima Bold is used as the text font for Persona 5: Dancing in Starlight, Persona 5 Strikers, and Persona 5 Royal (English versions). Notes References Margaret Re, Johanna Drucker, Matthew Carter, James Mosley. Typographically Speaking: The Art of Matthew Carter. Princeton Architectural Press: 2003. , . Blackwell, Lewis. 20th Century Type. Yale University Press: 2004. . Fiedl, Frederich, Nicholas Ott and Bernard Stein. Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. . Jaspert, W. Pincus, W. Turner Berry and A.F. Johnson. The Encyclopedia of Type Faces. Blandford Press Lts.: 1953, 1983. . Lawson, Alexander S., Anatomy of a Typeface. Godine: 1990. . Macmillan, Neil. An A–Z of Type Designers. Yale University Press: 2006. . Zapf, Hermann. Manuale Typographicum. The MIT Press: 19534, 1970. . External links Typowiki: Optima The story of Palatino and Optima from Hermann Zapf Linotype: Optima from Hermann Zapf Learn more about Optima nova from Hermann Zapf and Akira Kobayashi The Story of Linotype's Optima Alternatives to Optima – Stephen Coles Humanist sans-serif typefaces Linotype typefaces Stempel typefaces Typefaces designed by Hermann Zapf Typefaces and fonts introduced in 1958