the site was left strewn with rubbish. In 2013, historian Jonathan King said that "escalating commercial pressures threaten to turn the centenary [of the landing at Gallipoli] into a Big Day Out." Digital change has been the focus of recent concern. The centenary commemoration of Anzac and the First World War has coincided with the emergence of a mature internet and comprehensive use of social media. According to Tom Sear, a new era of 'digital commemoration' of Anzac Day has begun. Anzac Day selfies, memes, virtual reality Anzac avatars, Facebook posts and Tweeting are part of a new participative, and immersive experience of the day. Digital media have "personalised" the experience of Anzac Day, focusing on "sharing" the activities online. In a time when the line between being "online" and "offline" is increasingly blurred, there has been a turn towards commemorative activities that seek to generate empathy and connection between contemporary audiences and historical subjects through digital media. Leading news organisations such as the ABC and News Corp "live tweeted" and "Facebooked" the original Anzac landings in 2015. These online forums, and their capacity for personalised feedback, have disquieted some historians, who are concerned about the distance, solemnity and critical perspective of traditional Anzac Day commemorations being lost. Equally others emphasise how, particularly young people, using these technologies of the present, play a role in connecting wider communities of Anzac Day commemorators. Criticism of Anzac Day At its inception, Anzac Day faced criticism from the Australian labour movement, and in the country at large, there has been opposition to political exploitation of what was seen as a day of mourning. One controversy occurred in 1960 with the publication of Alan Seymour's classic play, The One Day of the Year, which dramatised the growing social divide in Australia and the questioning of old values. In the play, Anzac Day is critiqued by the central character, Hughie, as a day of drunken debauchery by returned soldiers and as a day when questions of what it means to be loyal to a nation or Empire must be raised. The play was scheduled to be performed at the inaugural Adelaide Festival of Arts, but after complaints from the Returned Services League, the governors of the Festival refused permission for this to occur. Throughout the 1960s and 1970s, related to Australia's involvement in the Vietnam war and other issues, Anzac Day not only sank in