disseminated an open call for new television presenters. Baron Cohen sent in a tape of himself in the character of Kristo, an Albanian fictional television reporter (who developed into the Kazakh Borat Sagdiyev), which caught the attention of a producer. Baron Cohen hosted Pump TV from 1995 to 1996. In 1996, Baron Cohen began presenting the youth chat programme F2F for Granada Talk TV and had a small role in an advertisement for McCain Microchips, as a chef in a commercial entitled "Ping Pong". He took clown training in Paris, at the École Philippe Gaulier, studying under master-clown Philippe Gaulier. Of his former pupil, Gaulier says: "He was a good clown, full of spirit" while Baron Cohen remarks of Gaulier, "Without him, I really do doubt whether I would have had any success in my field". Baron Cohen made his first feature film appearance in the British comedy The Jolly Boys' Last Stand (2000). Also in 2000, he played the part of Super Greg for a series of TV advertisements for Lee Jeans; the advertisements never aired, but the website for Super Greg created an internet sensation. Characters Ali G Baron Cohen appeared during two-minute sketches as his fashion reporter Brüno on the Paramount Comedy Channel during 1998. He shot to fame with his comic character Ali G, a fictional stereotype of a British suburban male "chav" who imitates urban black British hip hop culture and British Jamaican culture, as well as speaking in rude boy-style English with borrowed expressions from Jamaican Patois. Hailing from Staines (a suburban town in Surrey, to the west of London), Ali G started appearing on the British television show The 11 O'Clock Show on Channel 4, which first aired on 8 September 1998. A year after the première of the show, GQ named Baron Cohen comedian of the year. He won Best Newcomer at the 1999 British Comedy Awards, and at the British Academy Television Awards he was nominated for Best British Entertainment Performance. Da Ali G Show began in 2000, and won the BAFTA for Best Comedy in the following year. Also in 2000, Baron Cohen as Ali G appeared as the limousine driver in Madonna's 2000 video "Music", directed by Jonas Åkerlund, who was also responsible for directing the titles for Da Ali G Show. Baron Cohen is a supporter of the UK charity telethon Comic Relief, which is broadcast on the