sister MyNetworkTV station in that market have also begun to play down that network, with many MyNetworkTV O&O's now taking on the branding of "Fox (channel number) Plus/More,", etc., suggesting them as an extension of their higher-profile sister Fox station. Several of these stations now also carry extended newscasts or rebroadcasts of earlier newscasts from their sister stations during primetime, pushing MyNetworkTV's schedule to a late night offering. Logos When Fox launched on October 9, 1986, as Fox Broadcasting Company, it used a logo with three squares containing the network's initials (FBC) similar to BBC's current logo from 1997–present in the UK. Below it was a rectangle with the network's full name in the same font. This logo is mostly the same color as the ITV's old logo from 1998 to 2004 in the UK, which was used during the network's first six months in existence and was primarily featured as a network identification slide at the beginning of The Late Show with Joan Rivers. On April 5, 1987, when the network inaugurated its prime time programming, a more familiar logo based on 20th Century Fox's signature logo design was introduced, featuring just the capitalized "FOX" name alongside the familiar trademark searchlights and double-pane platform (Fox's owned-and-operated stations used a variant for station identifications from 1987 to 1989, which incorporated both an "O" and searchlight in negative space, the latter of which intersected the "X" and panes within the otherwise translucent yellow/gold logo; until as late as the mid-1990s, some Fox affiliates that did not license the regulation network logo, or which used CGI to output their station logos with local production houses which tried to emulate the parent network's logo as close as possible, used those that imitated the 20th Century Fox-inspired design in their station logos). In September 1993, the familiar logo was given a more "hip" makeover, with the "FOX" wordmark overhauled into its current proprietary logotype and the angle changed, removing the tilting (the 1987 logo remained in use during the 1993–94 season in print advertisements featured in TV Guide and other television listings magazines). Starting with the introduction of this logo, the network began displaying an on-screen bug within its programs on the lower right-hand corner of the screen (initially for one minute at the start of each program segment or act, eventually being displayed throughout the program outside commercial breaks, before reverting to the