USA date, with church services and the wearing of a red flower. In June 1925, Janet Heyden of Sydney (who also advocated for Mother's Day celebrations in Australia) began collecting donations to bring cheer to elderly men in nursing homes. While Mother's Day became instantly popular, it wasn't until the 1930s that Father's Day came to be popularly celebrated in Australia on the first Sunday in September. The Father's Day Council of Australia was established in 1957 and continues to honor distinguished fathers with an annual Australian Father of the Year award. Father's Day traditions in Australia include school crafts with handmade gifts and cards from younger children, taking dad out for lunch, BBQs, and outdoor family activities. Public schools often hold a Father's Day gift stall with inexpensive presents for fathers, grandfathers, carers, or other role-models. YMCA Victoria continues the tradition of honoring the role fathers and father figures play in parenting through the annual awarding of Local Community Father of the Year in 32 municipalities in Victoria. The Father's Day Council of Victoria also annually recognizes fathers in the Victorian Father of the Year Award. New Zealand In New Zealand, Father's Day is celebrated on the first Sunday of September and it is not a public holiday. Father's Day was first observed at St Matthew's Church, Auckland on 14 July 1929 and first appeared in commercial advertising the following year. By 1931 other churches had adopted the day and in 1935 much of Australia moved to mark the day at the beginning of September. New Zealand followed this, with a Wellington advert in 1937 and a Christchurch Salvation Army service in 1938. Samoa In Samoa, Father's Day is celebrated on the second Sunday in August, and is a recognized national holiday on the Monday following. Fiji In Fiji, Father's Day is celebrated in September. Commercial fathers Sunday is usually on the first Sunday and then the Methodist Father's Day is usually celebrated on the second Sunday. South American traditions Argentina Father's Day in Argentina is celebrated on the third Sunday of June. Attempts have been made to change the date to 24 August, to commemorate the day on which the "Father of the Nation", José de San Martín, became a father. In 1953, the proposal to celebrate Father's Day in all educational establishments on 24 August, in honor of José de San Martín, was raised to the General