A pickup truck or pickup is a light-duty truck that has an enclosed cabin, and a back end made up of a cargo bed that is enclosed by three low walls with no roof (this cargo bed back end sometimes consists of a tailgate and removable covering). In Australia and New Zealand, both pickups and coupé utilities are called utes, short for utility vehicle. In South Africa, people of all language groups use the term bakkie, a diminutive of bak, Afrikaans for "basket". Once a work or farming tool with few creature comforts, in the 1950s U.S. consumers began purchasing pickups for lifestyle reasons, and by the 1990s, less than 15% of owners reported use in work as the pickup truck's primary purpose. In North America, the pickup is mostly used as a passenger car and accounts for about 18% of total vehicles sold in the United States. Full-sized pickups and SUVs are an important source of revenue for major car manufacturers such as GM, Ford, and Stellantis's Ram Trucks Division, accounting for more than two-thirds of their global pretax earnings, though they make up just 16% of North American vehicle production. These vehicles have a high profit margin and a high price tag; in 2018, Kelley Blue Book cited an average cost (including optional features) of US$47,174 for a new Ford F-150. The term pickup is of unknown origin. It was used by Studebaker in 1913 and by the 1930s, "pick-up" (hyphenated) had become the standard term. History In the early days of automobile manufacturing, vehicles were sold as a chassis only, and third parties added bodies on top. In 1902, the Rapid Motor Vehicle Company was founded by Max Grabowsky and Morris Grabowsky who built one-ton carrying capacity trucks in Pontiac, Michigan. In 1913, the Galion Allsteel Body Company, an early developer of the pickup and dump truck, built and installed hauling boxes on slightly modified Ford Model T chassis, and from 1917 on the Model TT. Seeking part of this market share, Dodge introduced a 3/4-ton pickup with cab and body constructed entirely of wood in 1924. In 1925, Ford followed up with a Model T-based, steel-bodied, half-ton with an adjustable tailgate and heavy-duty rear springs. Billed as the "Ford Model T Runabout with Pickup Body", it sold for ; 34,000 were built. In 1928, it was replaced by the Model A, which had a closed-cab, safety-glass