World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working in the field of the wilderness preservation, and the reduction of human impact on the environment. It was formerly named the "World Wildlife Fund", which remains its official name in Canada and the United States. WWF is the world's largest conservation organization with over five million supporters worldwide, working in more than 100 countries, supporting around 1,300 conservation and environmental projects. They have invested over $1 billion in more than 12,000 conservation initiatives since 1995. WWF is a foundation with 55% of funding from individuals and bequests, 19% from government sources (such as the World Bank, DFID, USAID) and 8% from corporations in 2014. WWF aims to "stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature." The Living Planet Report is published every two years by WWF since 1998; it is based on a Living Planet Index and ecological footprint calculation. In addition, WWF has launched several notable worldwide campaigns including Earth Hour and Debt-for-Nature Swap, and its current work is organized around these six areas: food, climate, freshwater, wildlife, forests, and oceans. "Conservation Far" approach A conservation-exploitation dichotomy has plagued a place many may not expect: Conservation institutions. Institutions such as the WWF have historically been the cause of the displacement and divide between native populations and the lands they inhabit. The overbearing reason behind this rather contradictory truth is because of the organization's historically colonial, paternalistic, and neoliberal approaches to conservation. Claus, in his article "Drawing the Sea Near: Satoumi and Coral Reef Conservation in Okinawa", expands on these approaches and their effectiveness, not as much in conservation, but in creating the value of and commercializing endangered flora and fauna. One way in which this has taken place is through a separation between people, even locals, and the nature spaces they aimed to protect. This is what Claus calls the "Conservation-Far" method, in which access to lands is completely relinquished upon the locals and tourists, by an external, foreign entity. This entity is largely unaware of the customs and values held by those within the territory surrounding nature and their role within it. Claus relays the history of an Island in Japan, Shiraho, in which the people's traditional ways of tending to nature were lost due to modernization and the rise