1074, the forces of the Earl of Shrewsbury were ravaging Deheubarth. The killing of Bleddyn ap Cynfyn in 1075 led to civil war and gave the Normans an opportunity to seize lands in North Wales. In 1081 Gruffudd ap Cynan, who had just won the throne of Gwynedd from Trahaearn ap Caradog at the Battle of Mynydd Carn was enticed to a meeting with the Earl of Chester and Earl of Shrewsbury and promptly seized and imprisoned, leading to the seizure of much of Gwynedd by the Normans. In the south William the Conqueror advanced into Dyfed founding castles and mints at St David's and Cardiff. Rhys ap Tewdwr of Deheubarth was killed in 1093 in Brycheiniog, and his kingdom was seized and divided between various Norman lordships. The Norman conquest of Wales appeared virtually complete.In 1094, however, there was a general Welsh revolt against Norman rule, and gradually territories were won back. Gruffudd ap Cynan was eventually able to build a strong kingdom in Gwynedd. His son, Owain Gwynedd, allied with Gruffydd ap Rhys of Deheubarth won a crushing victory over the Normans at the Battle of Crug Mawr in 1136 and annexed Ceredigion. Owain followed his father on the throne of Gwynedd the following year and ruled until his death in 1170. He was able to profit from disunity in England, where King Stephen and Empress Matilda were engaged in a struggle for the throne, to extend the borders of Gwynedd further east than ever before. Powys also had a strong ruler at this time in Madog ap Maredudd, but when his death in 1160 was quickly followed by the death of his heir, Llywelyn ap Madog, Powys was split into two parts and never subsequently reunited. In the south, Gruffydd ap Rhys was killed in 1137, but his four sons, who all ruled Deheubarth in turn, were eventually able to win back most of their grandfather's kingdom from the Normans. The youngest of the four, Rhys ap Gruffydd (Lord Rhys) ruled from 1155 to 1197. In 1171 Rhys met King Henry II and came to an agreement with him whereby Rhys had to pay a tribute but was confirmed in all his conquests and was later named Justiciar of South Wales. Rhys held a festival of poetry and song at his court at Cardigan over Christmas 1176 which is generally regarded as the first recorded Eisteddfod. Owain