the federal government and two elite philanthropies, institutions whose wealth exceeded the gross national product of entire countries". At first, Cooney did not fight for the position. However she had the help of her husband and Morrisett, and the project's investors soon realized they could not begin without her. She was eventually named to the post in February 1968. As one of the first female executives in American television, her appointment was termed "one of the most important television developments of the decade". The formation of the Children Television Workshop was announced at a press conference at the Waldorf-Astoria Hotel in New York City on 20 May 1968. After her appointment, Cooney hired Bob Davidson as her assistant; he was responsible for making agreements with approximately 180 public television stations to broadcast the new series. She assembled a team of producers: Jon Stone was responsible for writing, casting, and format; David Connell assumed control of animation and volume production; and Samuel Gibbon served as the show's chief liaison between the production staff and the research team. Stone, Connell, and Gibbon had worked on another children's show, Captain Kangaroo, together. Cooney later said about Sesame Streets original team of producers, "collectively, we were a genius". CTW's first children's show, Sesame Street, premiered on 10 November 1969. The CTW was not incorporated until 1970 because its creators wanted to see if the series was a success before they hired lawyers and accountants. Morrisett served as the first chairperson of CTW's board of trustees, a job he had for 28 years. Early years During the second season of Sesame Street, to capitalize on the momentum the Workshop was enjoying and the attention it received from the press, the Workshop created its second series, The Electric Company, in 1971. Morrisett used the same fund-acquisition techniques as he had used for Sesame Street. The Electric Company stopped production in 1977, but continued in reruns until 1985; it eventually became one of the most widely used TV shows in American classrooms and was revived in 2009. Starting in the early 1970s, the Workshop ventured into adult programming, but found that it was difficult to make their programs accessible to all socio-economic groups. In 1971, it produced a medical program for adults termed Feelin' Good, hosted by Dick Cavett, which was broadcast until 1974. According to writer Cary O'Dell, the show "lacked a clear direction and never