also celebrates International Women's Day, a holiday adopted under the Soviet Union that remained a tradition in Ukraine after its collapse. United Kingdom The United Kingdom celebrates Mother's Day on the Fourth Sunday in Lent (). In the United Kingdom, the holiday has its roots in the religious Mothering Sunday celebration and was originally unrelated to the international Mother's Day holiday. Most historians believe that Mothering Sunday evolved from a medieval practice of visiting one's mother church annually on Laetare Sunday. United States The United States celebrates Mother's Day on the second Sunday in May. In 1872 Julia Ward Howe called for women to join in support of disarmament and asked for 2 June 1872, to be established as a "Mother's Day for Peace". Her 1870 "Appeal to womanhood throughout the world" is sometimes referred to as Mother's Day Proclamation. But Howe's day was not for honouring mothers but for organizing pacifist mothers against war. In the 1880s and 1890s there were several further attempts to establish an American "Mother's Day", but these did not succeed beyond the local level. In the United States, Mother's Day remains one of the biggest days for sales of flowers, greeting cards, and the like; Mother's Day is also the biggest holiday for long-distance telephone calls. Moreover, churchgoing is also popular on Mother's Day, yielding the highest church attendance after Christmas Eve and Easter. Many worshippers celebrate the day with carnations, coloured if the mother is living and white if she is dead. Mother's Day continues to be one of the most commercially successful U.S. occasions. It is possible that the holiday would have withered over time without the support and continuous promotion of the florist industries and other commercial industries. Other Protestant holidays from the same time, such as Children's Day and Temperance Sunday, do not have the same level of popularity. See also International Mother's Day Shrine International Women's Day Father's Day List of films set around Mother's Day May crowning Why Mom Deserves a Diamond contest Notes Footnotes Citations Enstam, Elizabeth York. "The Dallas equal suffrage association, political style, and popular culture: grassroots strategies of the Woman Suffrage Movement, 1913–1919." Journal of Southern History 68.4 (2002):817+. Student Resources in Context. Web. 14 November 2014. References General External links Anna Jarvis: The woman who regretted creating Mother's Day, By Vibeke Venema BBC Stories, 10 May 2020. Articles containing video clips August observances