were wide and had a small diameter, and their gears, made of brass, often wore down after extensive use. His earliest advertisement in the form of a trading card date from 1768 and was entitled To all lovers of angling. A full list of the tackles he sold included artificial flies, and 'the best sort of multiplying brass winches both stop and plain'. The commercialization of the industry came at a time of expanded interest in fishing as a recreational hobby for members of the aristocracy. Modern reel design had begun in England during the latter part of the 18th century, and the predominant model in use was known as the 'Nottingham reel'. The reel was a wide drum which spooled out freely, and was ideal for allowing the bait to drift along way out with the current. Tackle design began to improve from the 1880s. The introduction of new woods to the manufacture of fly rods made it possible to cast flies into the wind on silk lines, instead of horse hair. These lines allowed for a much greater casting distance. A negative consequence of this, was that it became easy for the much longer line to get into a tangle. This problem spurred the invention of the regulator to evenly spool the line out and prevent tangling. Albert Illingworth, 1st Baron Illingworth a textiles magnate, patented the modern form of fixed-spool spinning reel in 1905. When casting Illingworth's reel design, the line was drawn off the leading edge of the spool, but was restrained and rewound by a line pickup, a device which orbits around the stationary spool. Because the line did not have to pull against a rotating spool, much lighter lures could be cast than with conventional reels. Development in the United States Geared multiplying reels never successfully caught on in Britain, but had more success in the United States, where English models were modified by George W. Snyder (c.1780-1841), a skillful watchmaker and silversmith in Paris, Kentucky, into his own bait-casting reel named the Kentucky Reel, the first American-made design in 1810. Snyder's first reel was made for his own angling use, but afterward he made reels for members of his club. Without patent or trademark protection, Snyder's Kentucky Reel was quickly copied by many others, including Meek, Milam, Sage, Hardman and Gayle. These artisans were trained in jewelry fabrication and were experienced in cutting