buildings, public streets and car windows." Mother's Day was originally observed on 16 December but the date was changed after the Iranian Revolution in 1979. The celebration is both Women's Day (replacing International Women's Day) and Mother's Day. In 1960, the Institute for Women Protection adopted the Western holiday and established it on 25 Azar (16 December), the date the Institute was founded. The Institute's action had the support of Empress Farah Pahlavi, the wife of the last Shah of Persia, who promoted the construction of maternity clinics in remote parts of the country to commemorate the day. Pahlavi regime used the holiday to promote "gender ideologies" of the regime. The Shah's government honored and gave awards to women who represented the idealized view of the regime, including mothers who had many healthy children. According to Shahla Haeri, the Islamic Republic government has used the holiday to "control and channel women's movements" and to promote role models for the traditional concept of family. Fatimah is seen by these critics as the chosen model of a woman completely dedicated to certain traditionally sanctioned feminine roles. However, supporters of the choice contend that there is much more to her life story than simply such "traditional" roles. Ireland In Ireland, Mother's Day is celebrated on the fourth Sunday of Lent, as in the United Kingdom, and has the same roots in Mothering Sunday. The practice died out in Ireland around the late 18th century but was revived around the 1950s due to Americanisation. Israel The Jewish population of Israel used to celebrate Mother's Day on Shevat 30 of the Jewish calendar, which falls between 30 January and 1 March. The celebration was set as the same date that Henrietta Szold died (13 February 1945). Henrietta had no biological children, but her organization Youth Aliyah rescued many Jewish children from Nazi Germany and provided for them. She also championed children's rights. Szold is considered the "mother" of all those children, and that is why her annual remembrance day (יום השנה) was set as Mother's Day (יוֹם הָאֵם, yom ha'em). The holiday has evolved over time, becoming a celebration of mutual love inside the family, called Family Day (יוֹם הַמִשְּפָּחָה, yom hamishpacha). This holiday is mainly celebrated in preschools with an activity to which parents are invited. Mother's Day is mainly celebrated by children at kindergartens. There are no longer mutual gifts among members of