innovations to compete with the growing audiences of television and the dwindling audiences in movie theaters. These processes could give theatergoers an experience that television could not at that time—color, stereophonic sound and panoramic vision. Before the end of the year, 20th Century Fox had narrowly "won" a race to obtain an anamorphic optical system invented by Henri Chrétien, and soon began promoting the Cinemascope technology as early as the production phase. Looking for a similar alternative, other major studios hit upon a simpler, less expensive solution by April 1953: the camera and projector used conventional spherical lenses (rather than much more expensive anamorphic lenses), but by using a removable aperture plate in the film projector gate, the top and bottom of the frame could be cropped to create a wider aspect ratio. Paramount Pictures began this trend with their aspect ratio of 1.66:1, first used in Shane, which was originally shot for Academy ratio. It was Universal Studios, however, with their May release of Thunder Bay that introduced the now standard 1.85:1 format to American audiences and brought attention to the industry the capability and low cost of equipping theaters for this transition. Other studios followed suit with aspect ratios of 1.75:1 up to 2:1. For a time, these various ratios were used by different studios in different productions, but by 1956, the aspect ratio of 1.85:1 became the "standard" US format. These flat films are photographed with the full Academy frame, but are matted (most often with a mask in the theater projector, not in the camera) to obtain the "wide" aspect ratio. The standard, in some European countries, became 1.66:1 instead of 1.85:1, although some productions with pre-determined American distributors composed for the latter to appeal to US markets. In September 1953, 20th Century Fox debuted CinemaScope with their production of The Robe to great success. CinemaScope became the first marketable usage of an anamorphic widescreen process and became the basis for a host of "formats", usually suffixed with -scope, that were otherwise identical in specification, although sometimes inferior in optical quality. (Some developments, such as SuperScope and Techniscope, however, were truly entirely different formats.) By the early 1960s, however, Panavision would eventually solve many of the CinemaScope lenses' technical limitations with their own lenses, and by 1967, CinemaScope was replaced by Panavision and other third-party manufacturers. The 1950s and 1960s saw many other novel processes using