ambivalent response by the Australian Press Council to an earlier media resource kit issued by Suicide Prevention Australia and the Australian Institute for Suicide Research and Prevention. The UK-based media ethics charity MediaWise provides training for journalists on reporting suicide and related issues. Headline is Ireland's media monitoring programme for suicide and mental health issues, set up by Shine and the Health Service Executives National Office for Suicide Prevention as part of the program Reach Out: National Strategy for action on Suicide Prevention. Headline works with media professionals and students to find ways to collaborate to ensure that suicide, mental health and mental illness are responsibly covered in the media and provides information on reporting on mental health and suicidal behavior, literature and daily analysis of news stories. Headline also serves as a vehicle for the public to become involved in helping to monitor the Irish media on issues relating to mental health and suicide. Studies suggest that the risk of suicide fell significantly when media outlets began following recommendations for suicide reporting in the late 20th century. Prevention The Papageno effect is the effect that mass media can have by presenting non-suicide alternatives to crises. It is named after a lovelorn character, Papageno, from the 18th-century opera The Magic Flute; he was contemplating suicide until other characters showed him a different way to resolve his problems. If a novel or news can induce self-harm, then it must be assumed that those narratives might have a positive effect on prevention. There is more research into the damage done by "irresponsible media reports" than into the protective effects of positive stories, but when newspapers refuse to publicize suicide events or change the way that they provide information about suicide events, the risk of copycat suicides declines. In 2018, Northwestern University interviewed 5,000 adolescents and parents in the US, UK, Brazil, Australia and New Zealand to explore how they related to 13 Reasons Why, a controversial TV show produced by Netflix. The research suggested that watching the show prompted conversations between teens and parents about bullying, suicide and mental health. Most importantly, the show led adolescents to show more empathy for their peers. The study also reported that parents and adolescents were interested in finding more information on suicide prevention. It has been argued that appropriate portrayals of suicide, showing negative consequences or alternative consequences, might have a preventive effect and empower