advertising history. The motto was notably mangled in a 1989 address to the organization by then–Vice President of the United States Dan Quayle, who stated: "And you take the U.N.C.F. model that what a waste it is to lose one's mind or not to have a mind is being very wasteful. How true that is." The motto, which has been used in numerous award-winning UNCF ad campaigns, was created by Forest Long, of the advertising agency Young & Rubicam, in partnership with the Ad Council. A lesser-known slogan the UNCF also uses, in reference to its intended beneficiaries, points out that they're "not asking for a handout, just a hand." UNCF Member Institutions Alabama Miles College, Birmingham, https://uncf.org/member-colleges/miles-college Oakwood University, Huntsville, https://uncf.org/member-colleges/oakwood-university Stillman College, Tuscaloosa, https://uncf.org/member-colleges/stillman-college Talladega College, Talladega, https://uncf.org/member-colleges/talladega-college Tuskegee University, Tuskegee, https://uncf.org/member-colleges/tuskegee-university Arkansas Philander Smith College, Little Rock, https://uncf.org/member-colleges/philander-smith-college Florida Bethune-Cookman University, Daytona Beach, https://uncf.org/member-colleges/bethune-cookman-university Edward Waters College, Jacksonville, https://uncf.org/member-colleges/edward-waters-college Florida Memorial University, Miami Gardens, https://uncf.org/member-colleges/florida-memorial-university Georgia Clark Atlanta University, Atlanta, https://uncf.org/member-colleges/clark-atlanta Interdenominational Theological Center, Atlanta, https://uncf.org/member-colleges/interdenominational-theological-center Morehouse College, Atlanta, https://uncf.org/member-colleges/morehouse-college Paine College, Augusta, https://uncf.org/member-colleges/paine-college Spelman College, Atlanta, https://uncf.org/member-colleges/spelman-college Louisiana Dillard University, New Orleans, https://uncf.org/member-colleges/dillard-university Xavier University of Louisiana, New Orleans, https://uncf.org/member-colleges/xavier-university Mississippi Rust College, Holly Springs, https://uncf.org/member-colleges/rust-college Tougaloo College, Tougaloo, https://uncf.org/member-colleges/tougaloo-college North Carolina Bennett College, Greensboro, https://uncf.org/member-colleges/bennett-college Johnson C. Smith University, Charlotte, https://uncf.org/member-colleges/johnson-c-smith-university Livingstone College, Salisbury, https://uncf.org/member-colleges/livingstone-college Saint Augustine's University, Raleigh, https://uncf.org/member-colleges/saint-augustines-university Shaw University, Raleigh, https://uncf.org/member-colleges/shaw-university Ohio Wilberforce University, Wilberforce, https://uncf.org/member-colleges/wilberforce-university South Carolina Allen University, Columbia, https://uncf.org/member-colleges/allen-university Benedict College, Columbia, https://uncf.org/member-colleges/benedict-college Claflin University, Orangeburg, https://uncf.org/member-colleges/claflin-university Morris College, Sumter, https://uncf.org/member-colleges/morris-college Voorhees College, Denmark, https://uncf.org/member-colleges/voorhees-college Tennessee Fisk University, Nashville, https://uncf.org/member-colleges/fisk-university Lane College, Jackson, https://uncf.org/member-colleges/lane-college LeMoyne-Owen College, Memphis, https://uncf.org/member-colleges/lemoyne-owen-college Texas Huston–Tillotson University, Austin, https://uncf.org/member-colleges/huston-tillotson Jarvis Christian College, Hawkins, https://uncf.org/member-colleges/jarvis-christian-college Texas College, Tyler, https://uncf.org/member-colleges/texas-college Wiley College, Marshall, https://uncf.org/member-colleges/wiley-college Virginia Virginia Union University, Richmond, https://uncf.org/member-colleges/virginia-union-university Member HBCUs (Table Version) References External links 1944 establishments in Washington, D.C. African-American history of Washington, D.C. College and university associations and consortia in the United States Identity politics Organizations established in 1944 Philanthropic organizations based in the United States Scholarships in the United States Non-profit organizations based in Washington, D.C. 501(c)(3) organizations