as the 2022 Kennedy Center Honors where he did a standup routine as Borat for the induction of U2. Brüno Gehard Another alter ego Sacha Baron Cohen performed as is "Brüno", a flamboyantly gay Austrian fashion show presenter who often lures his unwitting subjects into making provocative statements and engaging in embarrassing behaviour, as well as leading them to contradict themselves, often in the same interview. Brüno's main comedic satire pertains to the vacuity and inanity of the fashion and clubbing world. Brüno asks the subjects to answer "yes or no" questions with either "Vassup" (What's up) or "Ich don't think so" (I don't think so); these are occasionally substituted with "Ach, ja!" (Ah yes!) or "Nicht, nicht" ("Nicht" means "no" or "not" in German). In one segment on Da Ali G Show, he encouraged his guest to answer questions with either "Keep them in the ghetto" or "Train to Auschwitz". In May 2009, at the MTV Movie Awards, Baron Cohen appeared as Brüno wearing a white angel costume, a white jockstrap, white go-go boots, and white wings; and did an aerial stunt where he dropped from a height (using wires) onto Eminem. Baron Cohen landed with his face on Eminem's crotch and with his crotch in Eminem's face, prompting Eminem to exit the venue with fellow rappers D12. Eminem later admitted to staging the stunt with Baron Cohen. After an intense bidding war that included such Hollywood powerhouses as DreamWorks, Sony, and 20th Century Fox, Universal Pictures won and paid a reported $42.5 million for the film rights to a collection of interviews Baron Cohen performed as the character Brüno. To create these interviews a number of shill companies and websites were created to draw potential interviewees by creating an illusion of legitimacy. The film was released in July 2009. Admiral General Aladeen Baron Cohen's 2012 film, The Dictator, was described by its press as "the heroic story of a dictator who risked his life to ensure that democracy would never come to the country he so lovingly oppressed". Baron Cohen played Admiral General Aladeen, a dictator from a fictional country called the Republic of Wadiya. Borat and Brüno film director Larry Charles directed the film. The main target of the film's satire was Libyan dictator Muammar Gaddafi, who was still alive when the film was written. The producers of the film were concerned it would anger Gaddafi, possibly