Fujita received the IEEE Inaba Technical Award for Innovation Leading to Production for AIBO as "the world's first mass-market consumer robot for entertainment applications". Artist Hajime Sorayama was enlisted to create the initial designs for the AIBO's body. Those designs are now part of the permanent collections of the Museum of Modern Art and the Smithsonian Institution. The first generation AIBO design won Japan's prestigious Good Design Award, Grand Prize and a special Intelligent Design award at the 2000 German Red Dot awards. In 1997 Doi received backing from Idei to form Sony's Digital Creatures Lab. Believing that robots would be commonplace in households by 2010, but aware of the shortcomings of available technology for functional uses, he decided to focus on robots for entertainment. The AIBO responded to over 100 voice commands and talked in a tonal language, or talked like a human and made other noises if programmed to. Two of the first generation AIBOs exported into the US came to New York, NY and one remains in the archives and displays at Artspace Company Y LLC. Later models of AIBOs were designed jointly with prestigious Japanese designers, and continued to gain design awards. The ERS-210 design was inspired by lion cubs. The bodies of the "ERS-3x" series (Latte and Macaron, the round-headed AIBOs released in 2001) were designed by visual artist Katsura Moshino winning the Good Design Award. The sleek and futuristic, space-exploration inspired body of the "ERS-220" was designed by Shoji Kawamori, winning the Good Design Award and a Design for Asia award. The ERS-7 Also won a Good Design Award. Almost ten years later, Idei's successor, Howard Stringer closed down AIBO and other robotic projects. Doi then staged a mock funeral, attended by more than 100 colleagues from Sony. At the ceremony, Doi said that the AIBO was a symbol of a risk-taking spirit at Sony that was now dead. In November 2017, Sony Corporation announced that AIBO would return with a new model that would be capable of forming an emotional bond with users. Models Prototypes Several prototypes have been displayed by Sony. Early models were insect-like with six legs. The specifications and design of the 1997 and 1998 prototypes, described in a Sony press release, closely match those of the first generation AIBOs. Differences include the use of PC-Cards for memory (rather than MemoryStick media), the use of two batteries, and the option