Lubalin's ITC Lubalin Graph and ITC Avant Garde are notable). Further influence of A.M. Cassandre and Rudolf Koch, whose work greatly inspired the young Zapf, can also be seen in Optima. Optima Pro Cyrillic (2010) In April 2010, Linotype announced the release of Cyrillic version of the original Optima family, in OpenType Pro font formats. Released fonts include Optima Pro Cyrillic Roman, Oblique, Bold, Bold Oblique. Derivatives As with many commonly used fonts, knockoff designs and re-releases under different names have been released, some created by Zapf himself. These all tend to copy the original version, rather than the Optima nova design which represents Zapf's final thoughts on the design. In the Bitstream font collection, Zapf Humanist 601 is provided as an Optima clone. Other Optima clones include Optane from the WSI Fonts collection, Opulent by Rubicon Computer Labs Inc., Ottawa from Corel, CG Omega and Eterna. Freely available implementations include URW Classico (available with URW Font package from Ghostscript). Linux Biolinum is a libre font inspired by it. Zapf's Palatino Sans is a more informal typeface in the same style, with a design reminiscent of brushstrokes or calligraphy. Kontour Type designed the Utile Display typeface, inspired from the Optima typeface. Notable usages Optima is used for the Vietnam Veterans Memorial and was used by John McCain's 2008 presidential campaign. Optima was used in the official logo and most publications associated with Expo 67 in Montreal. Optima was chosen as the font to be used for the names of those who lost their lives in the September 11 attacks, carved into bronze parapets, at the National September 11 Memorial & Museum, which is named "Reflecting Absence". Opinions on the design have been variable, partly because of its extensive use. Erik Spiekermann described it as "used on parking garages & hospitals across the United States. Tired & inappropriate. I don’t blame the typeface but the designers." He also commented "Optima is patronizing. It hasn't got the guts to be either a proper Sans or Serif, so it keeps all its options open and appeals to the middle...It suits everything and pleases nobody." Jonathan Hoefler described it as "signifying a very down-market notion of luxe...the font of choice for the hygiene aisle." Usage examples Brands and other entities using Optima include: Endeavour – ITV's Inspector Morse crime prequel series set in 1960s Oxford, in the opening credits only. British Airways – The