of Scottish Television and Grampian Television), UTV and Channel Television pointed out that the ITV brand did not belong solely to Carlton and Granada. SMG and UTV initially refused to carry the advertising campaign for ITV Digital and did not allow the ITV Sport Channel space on their multiplex, thus it was not available at launch in most of Scotland and Northern Ireland. The case was resolved in Scotland and the Channel Islands and later still in Northern Ireland, allowing ITV Sport to launch in the non-Carlton and Granada regions, although it was never made available in the Channel Islands, where there was no DTT or cable, and it never appeared on Sky Digital. Later in 2001, ITV Sport Channel was announced. This would be a premium sport channel, and would broadcast English football games as per the company's deal with the Football League in 2000, as well as ATP tennis games and Champions League games previously covered by ONsport 1 and ONsport 2. The channel launched on 11 August of that year, and was also carried on cable by NTL. Downfall The service reached 1 million subscribers by January 2001, whereas Sky Digital had 5.7 million. Granada reported £69 million in losses in the first six months of 2001, leading some investors to urge it to close or sell ONdigital/ITV Digital. ITV Digital was unable to make a deal to put the ITV Sport Channel on Sky, which could have given the channel access to millions of Sky customers and generated income; the channel was only licensed to cable company NTL. Subscriptions for ONnet/ITV Active, its internet service, peaked at around 100,000 customers. ITV Digital had a 12% share of digital subscribers as of December 2001. ITV Digital and Granada cut jobs that month. By 2002, the company was thought to be losing up to £1 million per day. In February 2002, Carlton and Granada said that ITV Digital needed an urgent "fundamental restructuring". The biggest cost the company faced was its three-year deal with the Football League, which had been deemed too expensive by critics when agreed, as it was inferior to the top-flight Premiership coverage from Sky Sports. It was reported on 21 March 2002 that ITV Digital had proposed paying only £50 million for the remaining two years of the Football League deal, a reduction of £129m. Chiefs from the League said that any reduction in