of former striker Bobby Zamora. Other former players to be serenaded include Christian Dailly with vastly-altered lyrics to Frankie Valli's "Can't Take My Eyes Off You", Joe Cole and Carlton Cole with Spandau Ballet's "Gold" song title sung as "Cole" and Luděk Mikloško. A song for West Ham favourite Bobby Moore, "Viva Bobby Moore", is also sung based on The Business's "Oi!" rendition of the song, based on The Equals' 1969 release "Viva Bobby Joe". In 2016, supporters adapted the lyrics of Billy Ray Cyrus' "Achy Breaky Heart" in honour of Dimitri Payet. When the players come onto the pitch, and at other times of celebration, as the song I'm forever blowing bubbles is being sung, around 60 bubble machines produce copious bubbles that rise high into the stadium. Fans gained national attention after giving a torrid time to David Beckham in his first away match of 1998–99 the season after the England midfielder was sent off for a petulant foul on Diego Simeone. Coinciding with the game, there were claims (and an image taken) that fans, organised by a hardcore, had hung an effigy of the player outside a local pub. Although it was later revealed that the pub was in South-East London, the heartland of West Ham's greatest rivals Millwall. The West Ham fans did, however, boo Beckham's every touch of the ball during the game. They have also displayed a particular zeal when it comes to abusing former players, particularly those who are perceived to have abandoned the club or performed some disservice. Paul Ince, Frank Lampard, Jermain Defoe, Nigel Reo-Coker and Jesse Lingard have famously borne the brunt of verbal assaults and a guaranteed hostile reception at Upton Park. However, players such as Joe Cole, Michael Carrick, Rio Ferdinand, Bobby Zamora and Carlos Tevez receive applause and even standing ovations in honour of their contributions during their time at the club. Joe Cole subsequently rejoined West Ham from Liverpool midway through the 2012–13 season. Hooliganism The origins of West Ham's links with organised football-related violence starts in the 1960s with the establishment of The Mile End Mob (named after an area of the East End of London). During the 1970s and 1980s (the main era for organised football-related violence), West Ham gained further notoriety for the levels of hooliganism in their fan base and antagonistic behaviour towards both their own and rival fans, and the police.