in accounting profits as they have no purpose in this regard. The purpose of calculating economic profits (and thus, opportunity costs) is to aid in better business decision-making through the inclusion of opportunity costs. In this way, a business can evaluate whether its decision and the allocation of its resources is cost-effective or not and whether resources should be reallocated. Economic profit does not indicate whether or not a business decision will make money. It signifies if it is prudent to undertake a specific decision against the opportunity of undertaking a different decision. As shown in the simplified example in the image, choosing to start a business would provide $10,000 in terms of accounting profits. However, the decision to start a business would provide -$30,000 in terms of economic profits, indicating that the decision to start a business may not be prudent as the opportunity costs outweigh the profit from starting a business. In this case, where the revenue is not enough to cover the opportunity costs, the chosen option may not be the best course of action. When economic profit is zero, all the explicit and implicit costs (opportunity costs) are covered by the total revenue and there is no incentive for reallocation of the resources. This condition is known as normal profit. Several performance measures of economic profit have been derived to further improve business decision-making such as risk-adjusted return on capital (RAROC) and economic value added (EVA), which directly include a quantified opportunity cost to aid businesses in risk management and optimal allocation of resources. Opportunity cost, as such, is an economic concept in economic theory which is used to maximise value through better decision-making. In accounting, collecting, processing, and reporting information on activities and events that occur within an organization is referred to as the accounting cycle. To encourage decision-makers to efficiently allocate the resources they have (or those who have trusted them), this information is being shared with them. As a result, the role of accounting has evolved in tandem with the rise of economic activity and the increasing complexity of economic structure. Accounting is not only the gathering and calculation of data that impacts a choice, but it also delves deeply into the decision-making activities of businesses through the measurement and computation of such data. In accounting, it is common practice to refer to the opportunity cost of a decision (option) as a cost.