attracted worldwide media attention that it formed a large, loyal international fanbase. At the same time, Fox's live telecast of the Super Bowl XLV helped the network emerge as the first U.S. television network to earn an average single-night prime time audience of at least 100 million viewers.American Idol lost its first place standing among all network prime time programs during the 2011–12 finale (falling to second that season behind NBC Sunday Night Football), ending the longest streak at #1 for a prime time broadcast network series in U.S. television history, through its eight-year ratings domination in both the Adults 18–49 demographic and total viewership. Idol also remained in the Nielsen Top 10 for eleven years from 2003 to 2013, and became the highest-rated non-sports prime time television program as well as the highest-rated reality series in the U.S. from 2003 to 2012. these records marked the longest Nielsen ratings streaks of any Fox program in these categories. The 2012 season finale of American Idol marked the end of the season-long 25th anniversary of the establishment of Fox network, helping it win in the 18–49 demographic for the eighth consecutive season, the longest such streak according to Nielsen measurement records (and still standing as of ). However, Fox suffered a collapse in viewership during the 2012–13 season; American Idol and Glee suffered steep ratings declines, while the network as a whole fell to third place (suffering an overall decrease by 22%) in total viewership and to second place in the 18–49 demographic (where it remained ) by the end of the season. The decline in ratings continued into the 2013–14 season, with Fox placing fourth among the major networks in total viewership for the first time since 2001. Subsequently, on January 13, 2014, Fox announced that it would abandon its use of the standard concept of greenlighting shows through the initial order of pilot episodes during the designated "pilot season" (running from January through April), instead opting to pick up shows directly to series. Fox scored renewed ratings successes with its February 2014 live telecast of Super Bowl XLVIII, which became the second most-watched television broadcast (by average) in U.S. history, and the lead-out programs that followed this event – New Girl and Brooklyn Nine-Nine. Later, in May 2014, Kevin Reilly announced that he would resign as chairman of Fox Entertainment. On July 15, 2014, corporate parent 21st Century Fox