that arise from them." In the view of Putnam and his followers, social capital is a key component to building and maintaining democracy. Putnam says that social capital is declining in the United States. This is seen in lower levels of trust in government and lower levels of civic participation. He also says that television and urban sprawl have had a significant role in making America far less 'connected'. Putnam believes that social capital can be measured by the amount of trust and "reciprocity" in a community or between individuals. Putnam also suggests that a root cause of the decline in social capital is women's entry the workforce, which could correlate with time restraints that inhibit civic organizational involvement like parent-teacher associations. Technological transformation of leisure (e.g., television) is another cause of declining social capital, as stated by Putnam. This offered a reference point from which several studies assessed social capital measurements by how media is engaged strategically to build social capital. Civic association (Fukuyama) In "Social Capital, Civil Society, and Development", political economist Francis Fukuyama defines social capital as generally understood rules that enable people to cooperate such as the norm of reciprocity or religious doctrine like Christianity. Social capital is formed by repeated interactions over time and, he argues, is critical for development and difficult to generate through public policy. The importance of social capital for economic development is that these norms of behavior reduce transaction cost of exchange such as legal contracts and government regulations. Fukuyama suggests that while social capital is beneficial for development, it also imposes cost on non-group members with unintended consequences for general welfare. Referencing Alexis de Tocqueville in Democracy in America, and what he described as the art of association of the American propensity for civil association, Fukuyama argues social capital is what produces a civil society. While civic engagement is an important part of democracy and development, Fukuyama states that, "one person's civic engagement is another's rent-seeking." Therefore, while social capital can facilitate economic development by reducing transaction cost and increasing productivity, social capital can also distort democracy if civic association enables special interest to gain special favors. However, Fukuyama argues despite the risk of society having too much social capital, it is nonetheless worse to have too little and be unable to organize for public goods and welfare enhancing activity. Social ties Carlos García Timón describes that the structural dimensions