in the South-Western half of the valley, while the worship place for Gokarna Aunsi, the equivalent celebration for deceased fathers is located in Gokarna, Nepal, in the North-Eastern half. This division is reflected in many aspects of the life in Kathmandu valley. Mother's Day is known as Aama ko Mukh Herne Din in Nepali, which literally means "day to see mother's face". In Nepal Bhasa, the festival is known as Mām yā Khwā Swayegu, which can be translated as "to look upon mother's face". Netherlands In the Netherlands, Mother's Day was introduced as early as 1910 by the Dutch branch of the Salvation Army. The Royal Dutch Society for Horticulture and Botany, a group protecting the interest of Dutch florists, worked to promote the holiday; they hoped to emulate the commercial success achieved by American florists. They were imitating the campaign already underway by florists in Germany and Austria, but they were aware that the traditions had originated in the US. Florists launched a major promotional effort in 1925. This included the publication of a book of articles written by famous intellectuals, radio broadcasts, newspapers ads, and the collaboration of priests and teachers who wanted to promote the celebration for their own reasons. In 1931 the second Sunday of May was adopted as the official celebration date. In the mid-1930s the slogan Moederdag – Bloemendag (Mother's Day – Flowers' Day) was coined, and the phrase was popular for many years. In the 1930s and 1940s "Mother's Day cakes" were given as gifts in hospitals and to the Dutch Queen, who is known as the "mother of the country". Other trade groups tried to cash in on the holiday and to give new meaning to the holiday in order to promote their own wares as gifts. Roman Catholic priests complained that the holiday interfered with the honoring of the Virgin Mary, the divine mother, which took place during the whole month of May. In 1926 Mother's Day was celebrated on 7 July in order to address these complaints. Catholic organizations and priests tried to Christianize the holiday, but those attempts were rendered futile around the 1960s when the church lost influence and the holiday was completely secularized. In later years, the initial resistance disappeared, and even leftist newspapers stopped their criticism and endorsed Mother's Day. In the 1980s, the American origin of the holiday was still not widely known, so feminist