Beckham then launched a new official website, dvbstyle.com to promote her fashion work. On 14 June 2007, Beckham launched dvb Denim collection in New York at Saks Fifth Avenue, along with unveiling her eyewear range in the United States for the first time. In the same month, Beckham made her first appearance at London's annual Graduate Fashion Week as a judge alongside Glenda Bailey (editor-in-chief of Harper's Bazaar) and Lanvin's Alber Elbaz, to choose the winner of the River Island Gold Award, worth £20,000. In August 2007, Intimately Beckham perfume was launched into US stores, one of more than 20 perfumes she and David Beckham have introduced over the years. In September 2007 her cosmetics line V-Sculpt was launched in Tokyo. In a 2007 appearance at an LA Galaxy press conference, Beckham is credited with having popularised Roland Mouret's 'moon dress' and his brand, and Beckham was also the face of Marc Jacobs for his Spring 2008 collection. Beckham has graced countless fashion magazine covers during her career, including I-D in 2004 and W in 2007. Her first Vogue appearance was the April 2008 British edition. This was followed by Vogue India, Vogue Paris as well as the German, Russian, Australian, Turkish, Taiwanese, Chinese and Spanish editions. Beckham has also graced various international editions of Harper's Bazaar and Elle. On 17 July 2018, Victoria's collection of her Reebok collaboration was launched. Launch of fashion label Beckham's eponymous label was launched in September 2008 in a low-key presentation. By 2011, it had grown into a fixture of New York Fashion Week and a lower-priced Victoria by Victoria Beckham label was introduced. In the first quarter of 2011–12, it was predicted to generate annual sales of more than £60 million. Known initially for its dresses, the range has expanded into separates and luxury handbags selling at up to £18,000. Alongside the main fashion line and diffusion range, the Victoria Beckham brand still includes separate denim, eyewear and fragrance lines. In November 2011, Victoria Beckham won Designer Brand of the Year at the British Fashion Awards. In September 2012, Victoria Beckham was the most talked about designer on Twitter during New York Fashion Week, also acquiring 57,000 new followers during the shows according to research by The Whispr Group. Writing in The Independent in February 2014, Alexander Fury described how Victoria Beckham had made the transition from novelty to respected designer, citing her