retirement in 1997. According to Lesser, the CTW's advisory board was unusual because instead of rubber-stamping the Workshop's decisions like most boards for other children's television shows, it contributed significantly to the series' design and implementation. Lesser reported in Children and Television: Lessons from Sesame Street, his 1974 book about the beginnings of Sesame Street and the Children's Television Workshop, that about 8–10% of the Workshop's initial budget was spent on research. CTW's summative research was done by the Workshop's first research director, Edward L. Palmer, whom they met at the curriculum seminars Lesser conducted in Boston in the summer of 1967. In the summer of 1968, Palmer began to create educational goals, define the Workshop's research activities, and hire his research team. Lesser and Palmer were the only scientists in the U.S. studying the interaction of children and television at the time. They were responsible for developing a system of planning, production, and evaluation, and the interaction between television producers and educators, later called the "CTW model". Cooney observed of the CTW model: "From the beginning, we—the planners of the project—designed the show as an experimental research project with educational advisers, researchers, and television producers collaborating as equal partners". She described the collaboration as an "arranged marriage". The CTW devoted 8% of its initial budget to outreach and publicity. In what television historian Robert W. Morrow called "an extensive campaign" that Lesser stated "would demand at least as much ingenuity as production and research", the Workshop promoted the show with educators, the broadcast industry, and the show's target audience, which consisted of inner-city children and their families. They hired Evelyn Payne Davis from the Urban League, whom Michael Davis called "remarkable, unsinkable, and indispensable", as the Workshop's first Vice President of Community Relations and manager of the Workshop's Community Educational Services (CES) division. Bob Hatch was hired to publicize their new series, both before its premiere and to take advantage of the media attention concerning Sesame Street during its first year of production. According to Davis, despite her involvement with the project's initial research and development, Cooney's installment as CTW's executive director was questionable due to her lack of executive experience, untested financial management skills, and lack of experience with children's television and education. Davis also speculated that sexism was involved, stating, "Doubters also questioned whether a woman could gain the full confidence of a quorum of men from