finally declares the LRA a terrorist group in 2008. They even sent 100 of their own troops to support Uganda in tracking Kony and taking him down. Hundreds of thousands of people tweeted with the hashtag "#stopkony". The Kony video resulted in never before seen international efforts to end Africa's longest lasting issue. The video incorporated people form all over the world who probably had no idea this problem was occurring otherwise. It proved that if people knew about an issue and were given the opportunity to help, they in fact would. Social justice campaigns have been using new media strategies to communicate to the public. Things like online distribution, podcasts and the new cultural norm of social media have been fused with the traditional rallies, protests and lobbying efforts and have created a new type of change that is somewhat convenient for its followers. These new social platforms have made it possible for the public to be both the consumer and producer of media, making their efforts for change reach numbers of people at never before seen speed, like the Kony video. Venezuela According to Eva Golinger in Venezuelanalysis, nearly 32 percent of Venezuelan internet-users utilized social media on regular basis in 2013. Social media has been used politically to achieve success during elections, including the 2012 re-election campaign of President Hugo Chávez and the 2013 presidential campaign between Nicolás Maduro and Henrique Capriles Radonski. Social media was used to organize rallies and political platforms and affected campaign content. Opposition candidate Capriles used social media as an activist approach to "drum up" support and connect with voters politically. This form of media activism connected most dominantly in the Venezuelan youth population—a generation considered to be tech-savvy. On March 14, 2013, Lourdes Alicia Ortega Pérez was imprisoned by the Scientific Penal and Criminal Investigation Corps of Venezuela for tweeting a message that was considered "destabilizing to the country". Fiji Rotuman in Fiji, the Rotuman people are deemed the minority, causing vast outmigration of nearly 80 percent of the population. Digital communication is relied on heavily to conserve the Rotuman culture. The communication aspects of digital media are of great benefit. The use of digital media allows the Rotuman people to remain in touch and conserve their culture. Frameworks for the use of media in political movements Scholars have attempted to create theoretical frameworks to illustrate the use of media within