would be necessary to have picture quality parity with the New York stations. It had settled on a program format of shows for New Jersey audiences during the day and specialty ethnic programs at night. In March 1965, the station revealed a schedule with 19 hours a week of Spanish-language programming and another seven for Black audiences. WNJU-TV signed on the air on May 16, 1965, as the first commercial UHF station in the New York television market and the first new commercial service for the area in 16 years. Channel 47's schedule included New Jersey programs as well as Spanish-language, Black, Jewish, and Italian programs, but even within three months of launch, sixty percent of WNJU-TV's broadcast hours consisted of Spanish-language output. Outside of these programs, during the mid-1960s, the station broadcast a live and locally produced teenage dance show called Disc-O-Teen, hosted by John Zacherle; bullfights; and a folk music program, Rainbow Quest, hosted by Pete Seeger. The station also broke ground when it accepted advertising for Puerto Rican rum; since most television stations (but not channel 47) subscribed to the Code of Good Practice of the National Association of Broadcasters, it was the first hard liquor ad seen on American television. In 1967, WNJU-TV went all-color and also became the first New York-area television station to automate its transmitter; it opted not to move to the World Trade Center when it was built for financial reasons. In 1969, it added another type of specialty program to its diverse slate: daytime coverage of the stock markets. That same year, however, Cooperstein resigned, citing a "basic policy difference" with the board of directors. Screen Gems ownership WNJU-TV was sold in the fall of 1970 for $8 million (a fairly high price for a UHF station in that time) to Screen Gems Broadcasting, a subsidiary of Columbia Pictures. Screen Gems was unusually suited for the station, as it owned WAPA-TV in San Juan, Puerto Rico. In 1968, WNJU originated a program for WAPA-TV, which represented the first live satellite connection from New York to San Juan. In 1975, WNJU-TV received a short-term license renewal for only one year (instead of the then-customary three) for failure to abide by a previous pledge to limit commercials to 16 minutes per hour, which the station exceeded more than 16 percent of the time. The station had evolved to carry mostly Spanish programming, along