and Social Media: The Case of Information Department Brunei. In Employing Recent Technologies for Improved Digital Governance" works to provide the theoretical and practical basis to substantiate the claim. The work concludes that digital dividends can be secured through the effective application of Social Media in the governance process. The New Public Service (NPS) is a newly developed theory for 21st-century citizen-focused public administration. This work directly challenges the clientelism and rationalist paradigm of the New Public Management. NPS focuses on democratic governance and re-imagining the accountability of public administrators toward citizens. NPS posits that administrators should be a broker between citizens and their government, focusing on citizen engagement in political and administrative issues. Comparisons to New Public Administration New Public Management is often mistakenly compared to New Public Administration. The New Public Administration movement was one established in the USA during the late 1960s and early 1970s. Though there may be some common features, the central themes of the two movements are different. The main thrust of the New Public Administration movement was to bring academic public administration into line with an anti-hierarchical egalitarian movement that was influential in US university campuses and among public sector workers. By contrast, the emphasis of the New Public Management movement a decade or so later was firmly managerial normative in that it stressed the difference that management could and should make in the quality and efficiency of public services. It focuses on public service production functions and operational issues contrasted with the focus on public accountability, 'model employer' public service values, 'due process,' and what happens inside public organizations in conventional public administration. The table below gives a side-by-side comparison of the two systems' core aspects/characteristics. Further reading Andrews, Rhys and Steven Van de Walle (2013). ″New Public Management and Citizens' Perceptions of Local Service Efficiency, Responsiveness, Equity and Effectiveness.″ Public Management Review. Retrieved March 9, 2015. Cohen, Nissim (2016). "Forgoing New Public Management and Adopting Post-New Public Management Principles: The On-Going Civil Service Reform in Israel". Public Administration and Development. 36 (1): 20–34. Daft, R., & Marcic, D. (2014). Building management skills: An action-first approach. South-Western Cengage Learning. Eckerd, Adam; Heidelberg, Roy L. (YEAR). “Public Incentives, Market Motivations, and Contaminated Properties: New Public Management and Brownfield Liability Reform.” Public Administration Review. Retrieved March 10, 2015. Gruening, G. (n.d.). Origin and theoretical basis of new public management. International Public Management Journal. Holland,