launched in 2007, which raised a record $4.3 billion, exceeding its goal by more than $800 million. It achieved its $3.5-billion target 16 months ahead of its December 31, 2012, conclusion. It was an unusually broad-based campaign, attracting gifts from nearly 327,000 donors. Gutmann is the only Penn president to lead two fundraising campaigns, and since 2004 she has helped raise over $10 billion for Penn. Gutmann has been a leading national advocate for financial aid based on need to promote socioeconomic diversity in higher education. Gutmann made Penn one of the handful of universities in the country that substitute grants for loans for any undergraduate student with financial need. In September 2009, for the first time in Penn's history, all undergraduates eligible for financial aid received grants rather than loans in their aid packages. Students from typical families with income less than $40,000 paid no tuition, fees, room or board. Students from typical families with incomes less than $90,000 paid no tuition and fees. In 2017, one out of eight incoming Penn students were the first in their families to attend college, up from one out of 20 in 2004. She and her husband Michael Doyle have also funded an endowed undergraduate scholarship and an undergraduate research fund at Penn. In 2017, they committed an additional more than $1 million for scholarships, supporting multiple students and matching funds for other donors. In 2020, Gutmann and Doyle donated $2 million to Penn's nursing school to establish leadership scholarships for undergraduates and graduates who are passionate about making lasting impact in underserved urban and rural communities. In 2014, Gutmann announced Penn Compact 2020 initiatives to create up to 50 new endowed professorships utilizing matching donor funds, and to raise an additional $240 million for undergraduate financial aid on top of the $360 million raised for undergraduate aid during the Making History campaign. Additionally, Gutmann announced unique and unprecedented awards for undergraduate students "with the most promising plans to improve local, national, or global conditions in the year after their graduation". In March 2015, Gutmann announced the selection of five students (four projects) as winners of Penn's inaugural President's Engagement Prize. The largest of their kind in higher education, the President's Engagement Prizes provide up to $150,000 annually for graduating seniors to design and implement impactful local, national, and global engagement projects. In its coverage of the first awards, The Philadelphia Inquirer