Committee, to monitor and provide strategic recommendations for areas of growth for the company. In 1995, Imparja received the Telstra Indigenous Business Award for Business of the Year. Also in 1995, Imparja's satellite transmission moved from the Aussat A-Class satellites to the Optus B1 satellite, and the station's licence was renewed. Two new in-house productions were launched in 1996. The first being the BRACS Program, which was almost fully produced by Aboriginal communities, and Corroboree Rock, an Aboriginal music program. Imparja's parent company, Imparja Pty Ltd, converted to a proprietary company in 1997, whilst in the late 1990s, Imparja moved to digital satellite technology on the Optus Aurora platform. This meant that Imparja's satellite transmission moved from the Optus B1 satellite to the Optus C1 satellite. In 1999, saw Imparja adopt a joint Nine and Ten network schedule, via the aggregation of Imparja’s coverage area with the Remote Eastern Australia market. 2000s By 2001 the station's coverage area had grown to include over 430,000 people. Around this time 'Imparja Info Channel' ('Channel 31') was launched, providing additional programming, news, and community information to remote Aboriginal communities. The Aboriginal programming on this channel later became known as Indigenous Community Television (ICTV). In 2007, the whole channel was replaced by National Indigenous Television (NITV). Imparja faced criticism by a number of community groups in 2004, following the station's decision to introduce advertising for alcohol for the first time. The network pledged to donate 30% of the total income received from alcohol advertising towards alcohol and substance abuse programs in communities. In 2005, Imparja National News, which primarily covered the news in Alice Springs in addition to other national and international news stories, was axed. The move was taken in anticipation of the Remote Eastern & Central Australia TV1 licence area being merged with that of Darwin. Regulations imposed by the Australian Communications and Media Authority relating to minimum levels of local news coverage led to 2006 reinstatement of Imparja National News. The news service began broadcasting again from the middle of February 2006, with Ryan Liddle as presenter. In the mid-2000s, it was widely expected that the Australian Communications and Media Authority would merge the "Darwin" and "Remote Eastern and Central Australia" commercial television licence areas. This would have most likely seen Imparja Television become a Network Ten affiliate in Darwin. However, this did not eventuate. Instead PBL Media and Southern Cross