halt a series of megaresort and marina projects slated for this region in Baja California that would have obliterated world-class coastal biodiversity sites. Wildlife conservation The focus of the Wildlife Conservation Program is to protect endangered marine species and their habitats. In 2006, Wildcoast carried out a wildly successful campaign "Defiende el Mar" (Defend the Sea) to support the creation of marine protected areas along the central coast of California and Mexico’s Gulf of California. The campaign took place at the 2006 Soccer World Cup in Germany involving partnerships with Mexican soccer stars, Jorge Campos and "Kikin" Fonseca, to promote marine protected areas. The campaign resulted in the establishment of a marine reserve in Bahía de los Ángeles in the Sea of Cortez and a network of marine reserves near the coast of Monterey and Santa Cruz in California. Jorge Campos, one of the world’s greatest goalies, received the Monterey Bay Aquarium's Environmental Hero award for his work with Wildcoast to defend the ocean. From 2007-2008 the Wildcoast pro-MPA campaign featured Mexican wrestler El Hijo del Santo who has ardently campaigned for new marine reserves in California and marine conservation in Mexico. The Wildcoast "Don’t Eat Sea Turtle" campaign, an ongoing effort to reduce the demand for sea turtle eggs and meat throughout Mexico and Latin America received worldwide attention with its celebrity spokespeople, model Dorismar, and musicians Maná and Los Tigres del Norte. The campaign featured public service announcements, posters, post cards, advertisements on bus stops, and a conference and press event in Acapulco – a center for the black market trade in sea turtle eggs. Randy Olson of Shifting Baselines called the campaign the "best ocean campaign in human history". Wildcoast has launched a new initiative to protect sharks. This campaign resulted in the cessation of a shark massacre in the Mexican state of Guerrero after an American surfer was killed in a shark attack in May 2008. Recently, Wildcoast has also focused on the establishment of Marine Protected Areas in California. A science-based network of Marine Protected Areas is critical to ensure the survival of marine wildlife into the future as well as maintaining Southern California’s greatest resource. Coastal conservation Every year thousands of Californians are exposed to hazardous waste, viruses, and bacteria contained in the millions of gallons of untreated water that flows daily into our ocean. Recreational ocean users and people fishing along the US-Mexico