UK as a double A-side single with "Who Do You Think You Are" on 3 March 1997. It debuted on the UK Singles Chart at number one, with sales of 248,000 copies, becoming the group's fourth consecutive chart-topper. This achievement made the Spice Girls the first act in UK chart history to have its first four singles reach number one, breaking the record set by Gerry & The Pacemakers, Frankie Goes to Hollywood, Jive Bunny and the Mastermixers, and Robson & Jerome with three number ones each. It spent three weeks at number one, nine weeks in the top forty, fifteen weeks in the top seventy-five, and sold 786,000 copies as of May 2019, earning a platinum certification by the British Phonographic Industry (BPI). "Mama" was commercially successful in Europe. It peaked at number three on the Eurochart Hot 100, and performed similarly in other European charts. It became the group's third number-one single in Ireland, and peaked inside the top ten in Belgium (both the Flemish and French charts), Germany, the Netherlands, Sweden, and Switzerland. "Mama" was released as a standalone single in Austria and Finland. In Austria, it was released on 23 March 1997, debuting on the Ö3 Austria Top 40 at number thirty-one. It peaked at number one in its ninth week, and remained fifteen weeks on the chart. In Oceania, its commercial performance was generally positive, though not as overwhelming as their three first singles. In New Zealand, it debuted on 23 March 1997 at number ten, while their three first singles were slowly descending from the chart. It peaked at number six and stayed fifteen weeks on the chart. In Australia, it did not perform as well as their previous releases. On 27 July 1997, it debuted on the singles chart at number thirteen, but was unable to reach a higher position and dropped off the chart after fourteen weeks. Music video The music video for "Mama" was directed in February 1997 by Big TV!, and filmed in a studio in Ealing, London. It features the group singing to an audience of children and their own mothers. The video alternated between this scenes and shots of 10 child actors playing younger versions of the Spice Girls doing various things all together, such as playing and practicing singing and dancing, though none of the group's members grew up together. It also shows each mother of the