ads in this theme range from 1980 to present day and feature the "Newport Pleasure" or "Alive with Pleasure" campaign slogans. The latter slogan provides the viewer with a subconscious health claim. Additionally, the pleasure aspect of these campaigns weighs an important part of youth targeting, portraying Newport cigarettes as fun and enjoyable and, subconsciously, sexy and sexual. Markets Newport is mainly sold in the United States, but also was or still is sold in Antigua, British Virgin Islands, Luxembourg, Finland and Singapore. Controversy Lorillard handing out free cigarettes to children A lawsuit against the Lorillard Tobacco Company alleged that in the late 1960s, company vans were used to make regular trips to housing projects where free Newport cigarettes were given to children. Evidence showed that the deceased plaintiff died of lung cancer, but that she started smoking at age nine after receiving free Newport cigarettes near the black playground in Boston. The Massachusetts Supreme Judicial Court upheld $35 million of damages against Lorillard Tobacco Company while reversing other issues of damages. Newport and targeting of African-Americans In the 1960s, Lorillard specifically targeted African Americans to sell Newport cigarettes. Lorillard increased its African American market budget by 87% over 1968 due to increased efforts marketing its menthol cigarette, Newport, to the African American market. Government surveys in 2011 revealed that menthol cigarettes dominated 30% of the overall market, and over 80% of black smokers prefer menthol as opposed to 22% of non-Hispanic white smokers. In 2016, it was reported that Newport was the brand of choice for nearly 60% of black smokers. Newport and targeting teenagers In September 2016, it was reported that R.J. Reynolds was specifically targeting black teenagers and young adults to sell Newport cigarettes. Reynolds American Inc., the parent firm that owns Newport, was pushing the brand on people in their 20s — with pop-ups at music festivals like Las Vegas' Electric Daisy Carnival, a notorious destination for teen-partiers, which was recently pressured to raise its age requirements. Dubbed "Newport Pleasure Lounges", the air-conditioned party trucks were replete with games like digital darts. Newport's could be purchased in these lounges for $1 per pack. Reynolds had set aside $50 million for such initiatives in 2016. A study from the Stanford University School of Medicine had discovered that menthol cigarette manufacturers created very direct marketing campaigns designed to attract young black smokers. Far from being a catchall effort,