the six dairy-owned ice cream companies Arla Glass (Gothenburg), Cupglass (Örebro), Freja Glass (Gävle), Nordan Glass (Luleå) and Solglass (Karlstad) merged with GB. This meant that GB was found in almost all of Sweden, with the exception of southern Sweden. GB came to southern Sweden in 1966 and after a merger with Malmö Glass and Åhus Glass the company was distributing nationwide. In 1972, Strands Glass AB was acquired, including a factory in Öjebyn outside Piteå. In 1973, Glace-Bolaget merged with Trollhätteglass and Unilever became a partner in the new company. Unilever In 1985, GB’s parent company Arla decided to sell Glace-Bolaget to Unilever, but retained ten percent of the shares. When Unilever took over in 1985, the Flen plant was extensively rebuilt and reopened. The company was called Glace-Bolaget from the beginning, but the GB Glace brand was so well known that in 1991 the company changed its name to GB Glace. In 1994, GB Glace came to Finland. They also tried to enter the Norwegian ice cream market, but failed. At the beginning of 1996, GB Glace became a wholly owned subsidiary of Unilever. In 1998, GB Glace replaced its logo, now featuring the heart, which is common to all of Unilever’s ice cream brands. In 2005, the Swedish company was criticized by the Centre against Racism and Related Intolerance after launching an advertising campaign introducing their new line of ice cream bars, the Nogger Black, which is an addition to their existing “Nogger” ice cream product. The Nogger had been marketed since 1979, its name derived from the nougat filling. The criticism was mainly aimed at an advert where the slogan “Nogger + liquorice = ♥” was written in white chalk on asphalt. Stig Wallin, chairman of the center, misread the slogan as “Nigger + liquorice” and said: “It’s impossible not to see this as an allusion to racism”. The center urged for a boycott of the company if they did not withdraw the campaign. In 2011, the Finnish competitor Ingman Ice Cream was bought by Unilever. In 2013, the operations were integrated, and GB Glace ceased to exist as a brand in Finland. Corporate affairs Products and services Besides its own traditional brands, it now produces many of the same products as other Unilever Heartbrand subsidiaries, such as Langnese in Germany. References External links GB Glace official website Ice cream brands Unilever brands Food and drink