Pininfarina S.p.A. (short for Carrozzeria Pininfarina) is an Italian car design firm and coachbuilder, with headquarters in Cambiano, Turin, Italy. The company was founded by Battista "Pinin" Farina in 1930. On 14 December 2015, the Indian multinational giant Mahindra Group acquired 76.06% of Pininfarina S.p.A. for about €168 million. Pininfarina is employed by a wide variety of automobile manufacturers to design vehicles. These firms have included long-established customers such as Ferrari, Alfa Romeo, Peugeot, Fiat, GM, Lancia, and Maserati, to emerging companies in the Asian market with Chinese manufactures like AviChina, Chery, Changfeng, Brilliance, JAC and VinFast in Vietnam and Korean manufacturers Daewoo and Hyundai. Since the 1980s, Pininfarina has also designed high-speed trains, buses, trams, rolling stocks, automated light rail cars, people movers, yachts, airplanes, and private jets. Since the 1986 creation of "Pininfarina Extra", it has consulted on industrial design, interior design, architecture, and graphic design. Pininfarina was run by Battista's son Sergio Pininfarina until 2001, then his grandson Andrea Pininfarina until he died in 2008. After Andrea's death, his younger brother Paolo Pininfarina was appointed as CEO. At its height in 2006, the Pininfarina Group employed 2,768 with subsidiary company offices throughout Europe, as well as in Morocco and the United States. As of 2012, with the end of series automotive production, employment has shrunk to 821. Pininfarina is registered and publicly traded on the Milan Stock Exchange, Borsa Italiana. History The days as a specialist coachbuilder When automobile designer and builder Battista "Pinin" Farina broke away from his brother's coachbuilding firm, Stabilimenti Farina, in 1928, he founded "Carrozzeria Pinin Farina" with financial help from his wife's family and Vincenzo Lancia. That first year the firm employed eighteen and built 50 automobile bodies. On 22 May 1930 papers were filed to become a corporation, Società anonima Carrozzeria Pinin Farina headquartered in Turin, Italy, at 107 Corso Trapani. During the 1930s, the company built bodies for Lancia, Alfa Romeo, Isotta Fraschini, Hispano-Suiza, Fiat, Cadillac, and Rolls-Royce. With its close relationship with Lancia, the pioneer of the monocoque in automobile design, Farina became the first coachbuilder to build bodies for the new technique also known as unibody construction. This development happened in the mid-1930s when others saw the frameless construction as the end of the independent coachbuilder. In 1939, World War II ended automobile production, but the company had 400 employees building 150 bodies a month. The war effort