income gap—of countries impacted by the trend. Brazilification is a neologism included in Douglas Coupland's 1991 book Generation X: Tales for an Accelerated Culture. The expression was used in a similar way by the American writer Michael Lind as "Brazilianisation of America" in his book The Next American Nation and by the German sociologist Ulrich Beck as "Brasilianisierung des Westens" in his book Schöne neue Arbeitswelt (). In 2005, Friedman said that he framed this theory in terms of McDonald's Golden Arches "with tongue slightly in cheek". In his 2005 book The World Is Flat he offered an updated theory he labelled the Dell Theory of Conflict Prevention. See also Islam and modernity List of countries with McDonald's franchises Technocapitalism Books: Jihad vs. McWorld The End of History and the Last Man The World Is Flat References External links Official page on author's site Review in Policy Review by Holman W. Jenkins, Jr. Review in Washington Monthly by Paul Krugman Summary on BizSum Summary by Tom Allen 1999 non-fiction books Political books Sociology books Books about globalization Books about foreign relations of the United States