the remainder of the 1990s, Beacham appeared in roles in theatre; she played Mrs. Cheveley in a production of An Ideal Husband in Broadway in the US from 1996 to 1997 before embarking on a theatre tour of Australia in the same play and role in 1998. In 2002, Beacham played Elizabeth I in the play Elizabeth Rex at the Birmingham Repertory Theatre. Later that year she appeared in two American romantic comedy films: Unconditional Love and Would I Lie to You?. In 2003, Beacham returned to the UK to take a role in the ITV prison drama Bad Girls. She played inmate Phyllida "Phyl" Oswyn for four years, partnered with Beverly "Bev" Tull (played by Amanda Barrie) as the "Costa Cons". She remained with the series to the end in 2006. In 2006, she played the Wicked Witch in a production of Snow White and the Seven Dwarves in Guildford. She appeared there again the following year in a production of Jack and the Beanstalk. She also appeared in the 2006 movie Love and Other Disasters. She returned to stage work and toured the UK in 2007 as a lead in the Noël Coward play Hay Fever. Later that year, she competed in the 2007 series of the BBC's Strictly Come Dancing with professional partner Vincent Simone, though she was eliminated early in the competition (the second of fourteen celebrities) on 14 October 2007. In 2008, Beacham filmed scenes for Steven Berkoff's film, then known as Naked in London but later released as Moving Target. In November 2008, it was announced that Beacham had joined the cast of ITV's Coronation Street portraying Martha Fraser, a love interest for Ken Barlow (played by William Roache). She made her first appearance on 26 January 2009, appearing in twenty-two episodes until her last appearance on 4 May 2009. Later in 2009, Beacham guest starred in an episode of the comedy series Free Agents. In February 2010, Beacham appeared in the final episode of the BBC series Material Girl. In April 2010, she made a guest appearance in the long-running BBC hospital drama series Casualty. She then starred as Maria Callas in a UK tour of Master Class from 2010 to 2011. In January 2010, Beacham entered Channel 4's seventh and final series of Celebrity Big Brother as a housemate; she was the only female to make it to the final and finished