to the market not having an urban or rhythmic station until 2001, when CFXJ-FM signed on the air with an urban format. Station personalities included Jay Michaels, first paired with Daryn Jones as "Mad Dog and Daryn" and then with Billie Holiday in mornings as Mad Dog and Billie (frequently accompanied by voice actress Stephanie Beard as "Suga BayBee"), Kris James (a re-hired veteran of the country format, and temporarily the CHR format's first morning host) middays, Tarzan Dan afternoons, Cory Kimm and Taylor Kaye evenings, and Slim hosting "Slim Jams", a slow jam/R&B program in overnights. By 2002, somewhat ironically, the station moved to take CFXJ's turf with a complete shift to a rhythmic contemporary format billed as "Toronto's Hip Hop and R&B." The station hired local urban flavoured talent DJX and Haddy, Axel, Kwame, DJ Baby Yu and RG. Jack FM (2003–2009) On June 4, 2003, at 4:07 p.m., the station flipped to the "Jack FM" branding and the adult hits format, which had proved quite successful on Rogers-owned stations in Calgary and Vancouver. The station would adopt the CJAQ-FM call letters in February 2004 (with CISS being moved to a Rogers-owned station in Ottawa). The station experienced a ratings drop after the flip, most likely because of the popularity of the previous format. However, once the station established itself, the station gained a boost in the ratings. When it first launched, "Jack" operated without disc jockeys in an effort to establish the "Playing What We Want" concept which was new to Toronto. Though DJs were introduced within weeks of the debut, the station would become Canada's first DJ-free station in late September 2005. At the time, station GM/program director Pat Cardinal cited the move was "a result of listener feedback. The audience has been telling us that they want no DJs on Jack. They want more music." In November 2005, Cardinal defended his decision in an interview with Michael Hainsworth of Report on Business Television and stated why he doesn't see commercial-free iPods and satellite radio as a threat to a non-DJ format. Despite the move, the station's ratings would dive from a 4.1 share in 2005 to the 2.3 share range in 2006. Pat Cardinal would be replaced as GM/PD in June 2006 by Steve Kennedy, who had experience with the "Jack" format in Calgary. The previous month, the "Jack" playlist would be adjusted to mainstream