New York City was known worldwide for its neon extravagances. There were 2,000 shops nationwide designing and fabricating neon signs. The popularity, intricacy, and scale of neon signage for advertising declined in the U.S. following the Second World War (1939–1945), but development continued vigorously in Japan, Iran, and some other countries. In recent decades architects and artists, in addition to sign designers, have again adopted neon tube lighting as a component in their works. Neon lighting is closely related to fluorescent lighting, which developed about 25 years after neon tube lighting. In fluorescent lights, the light emitted by rarefied gases within a tube is used exclusively to excite fluorescent materials that coat the tube, which then shine with their own colors that become the tube's visible, usually white, glow. Fluorescent coatings and glasses are also an option for neon tube lighting, but are usually selected to obtain bright colors. History and science Neon is a noble gas chemical element and an inert gas that is a minor component of the Earth's atmosphere. It was discovered in 1898 by the British scientists William Ramsay and Morris W. Travers. When Ramsay and Travers had succeeded in obtaining pure neon from the atmosphere, they explored its properties using an "electrical gas-discharge" tube that was similar to the tubes used today for neon signs. Travers later wrote, "the blaze of crimson light from the tube told its own story and was a sight to dwell upon and never forget." The procedure of examining the colors of the light emitted from gas-discharge (or "Geissler" tubes) was well known at the time, since the colors of light (the "spectral lines") emitted by a gas discharge tube are, essentially, fingerprints that identify the gases inside. Immediately following neon's discovery, neon tubes were used as scientific instruments and novelties. However, the scarcity of purified neon gas precluded its prompt application for electrical gas-discharge lighting along the lines of Moore tubes, which used more common nitrogen or carbon dioxide as the working gas, and enjoyed some commercial success in the US in the early 1900s. After 1902, Georges Claude's company in France, Air Liquide, began producing industrial quantities of neon as a byproduct of the air liquefaction business. From December 3 to 18, 1910, Claude demonstrated two large ( long), bright red neon tubes at the Paris Motor Show. These neon tubes were essentially in their contemporary form. The