1991, Westfield developers began discussions with the City of Moorabbin about the rezoning of the Cheltenham market area in order for them to construct a multimillion-dollar extension of Southland as part of a major redevelopment. The original plan was to have replaced the market with a ten-storey office tower and a two-level shopping centre, with a retail bridge connecting the new centre with the existing Westfield Centre over the eight-lane Nepean Highway. The new centre would feature a discount supermarket and a regular supermarket as well as new speciality stores. All up, the whole centre would comprise up to 360 stores. In June 1993, planning approval was given by the Minister for Planning Rob Maclellan. In December 1996, plans were changed in favour of better car park arrangements as well as easier access to the centre. The centre would soon feature more than 400 stores across three levels. In November 1997, demolition commenced at the Cheltenham market site. In March 1998, the first concrete was poured by the Premier of Victoria Jeff Kennett. The two sites were to be linked by a bridge with shops on it. The former cinemas and food court were demolished, and the wide, multi-level retail-pedestrian-vehicle bridge (largest of its kind in the Southern Hemisphere) was added. During this time, the Myer anchor moved from the original site to the newer site. Construction was not just limited to the new site with the original site being upgraded to include a new larger cinema complex, in the youth-oriented mall called The Street. The redevelopment was opened in stages, with The Street opening in April 1999. The main part of the redevelopment, the additional site and bridge were opened on 28 October 1999. The $300 million redevelopment was completed on 5 May 2000, with the opening of the David Jones Department store. Subsequently, another $13 million was used for additional work, which included construction of shaded car park areas, two new car park ramps as well as a large glass window attached to the second level of the retail bridge, which has views 16 kilometres in the distance of the Melbourne CBD. Melbourne 2030 Metropolitan Strategy From 2002, the Victorian State Government has designated Southland as one of 26 Principal Activity Centres in the city, as described in the Melbourne 2030 Metropolitan Strategy. A focal point of the activity centre has been public transport; a 2002 planning report