GB Glace (originally Glace-Bolaget until 1991) is the largest ice cream company in Sweden. It was founded in 1942 and after they had become a partner in 1973, was eventually fully purchased by the Anglo-Dutch company Unilever in 1996. History Early history Ice cream has been produced in Sweden since the late 1920s. Stockholm’s first ice cream manufacturer was called Choklad-Thule. In Uppsala, the company Fyris started ice cream production in the early 1930s but declared bankruptcy in 1933. Until 1934, Pressbyrån collaborated with Choklad-Thule on the delivery of ice cream. In the same year, the company terminated the agreement and began its own production with Fyri’s old machines. This became the basis for Alaska Glace in Stockholm. The company Mjölkcentralen (MC) started ice cream production in 1934, after Eric Wilhelm Hanner, son of one of the managers at Mjölkcentralen, came back from studying the production of ice cream in various countries, among them Denmark, Switzerland and the USA. He convinced the management that the production was a good way for Mjölkcentralen to utilize the surplus of milk fat that had been thrown away until then. The first factory was built on Mjölkcentralen’s own premises in Stockholm and completed before the spring season of 1935. The cost of the factory and all machines was SEK 245,000. MC’s ice cream was named Puck and was first sold in March of the same year. Also in 1935, another company, Igloo Glace, started in Märsta. Fierce competition eventually led to a merger between Igloo and MC. Glace-Bolaget At the end of 1941, there were a total of four ice cream manufacturers in Stockholm. In 1942, Mjölkcentralen’s ice cream department and Choklad-Thule merged to buy Alaska Glace. The new company was named Glace-Bolaget (GB). Eric W. Hanner was elected the company’s first CEO, a position he held until his retirement in 1972. During World War II, most ingredients for the production of ice cream were rationed and GB was forced to drastically reduce fat content and find replacements. 1955 was the year when ice cream broke through as a mass market product in Sweden. GB increased production but was forced to import ice cream from Denmark in order to satisfy the increased demand. Two years later, in 1957, Scandinavia’s largest ice cream factory was inaugurated in Flen. Mergers and acquisitions GB’s competitors Gille-Glace and Trollhätteglass were acquired by Unilever in 1962. The following year,