and Keystone Lite—bottled beer taste in a can." In promotion of Keystone Light, Coors Brewing Company has created a fictitious character named Keith Stone. Keith Stone has appeared in numerous television spots promoting Keystone Light, where he dials a phone with beef jerky. The advertisements involving Keith Stone have inspired many customers to make spoof advertisements for distribution on the Internet. In 2011, Coors Brewing Company, in promotion of its product Keystone Light, re-engineered its 30-pack cases to allow its purchasers to play a modified game of Cornhole, a popular lawn game. The brewer rebranded its boxes to promote the game of "Canhole". March 1, 2020 Launch of Keylightful Raspberry-Lime infused Keystone Light attempt to lure younger, legal age drinkers. Marketing launch will feature a Sun-glass wearing French bulldog clad in a "Hawaiian" style shirt. Mascot name is Lil' Breezy Keezy References External links Official Keystone Light Home Page Coors Brewing Home Page Keystone and other Coors product's nutritional information V. Suárez & Co., Inc. Molson Coors brands Products introduced in 1989