presenting their proposed plan along with its brand identity to a group of industry experts. In all versions, the finalists eventually reconvene at the boardroom in which Sugar discusses with them over their performance, the feedback they got, and voices his final opinions of the candidates, Eventually, he declares his choice, proclaiming to the winner he points to with the words "You're hired!", at which point the winner departs in Lord Sugar's limousine and conducts a brief victory interview, reflecting on their success in the competition. While only two finalists ever reach the final stage, Series 4 featured four finalists, who were divided up into pairs, working as joint project managers respectively on the final task, with Sugar effectively firing the pair who performed poorly, and making his final decision on who won, between the candidates within the remaining pair. The Board Each boardroom session featured in the show consists of the same setup for "The Board", in the form of a panel that evaluates the performances of the candidates in the competition. Along with Sugar (the "boss"), the panel consists of his two personal advisers, who are assigned to watch over the candidates during each task of the competition; to date, four people have operated as Sugar's advisers, of which two currently remain a part of the show in this respective role. The following details each member of the board: Alan Sugar – The central figure of the show since the conception of the British adaptation of the American original, he was the BBC's finalised choice for the programme after their initial choices rejected the offer to head the show. Outside the boardroom, he arranges the tasks the candidates undertake, including arranging the location for the task briefing, which he may give either in person or indirectly via a recorded message, and in some circumstances may attend a task primarily to observe a team in terms of pitching. Inside the boardroom, he makes choices based on feedback, is able to overturn a result if he deems it wrong, withdraw a reward he has arranged if a team is not deserving, and ultimately determines which candidates are dismissed from the process. For the first four series, the show made frequent references to his connection with Amstrad, the electronics company he founded, and originally called him "Sir Alan" in reference to his knighthood during that time. Since the fifth series, he