WKYC (channel 3) is a television station in Cleveland, Ohio, United States, affiliated with NBC and owned by Tegna Inc. Its studios are located on Tom Beres Way (a section of Lakeside Avenue in Downtown Cleveland named after the station's longtime political reporter who retired in 2016), and its transmitter is located in suburban Parma, Ohio. History Early years The station first signed on the air on October 31, 1948, as WNBK, broadcasting on VHF channel 4. It was the second television station in Cleveland to debut, ten months after WEWS-TV (channel 5), and was the fourth of NBC's five original owned-and-operated stations to sign on, three weeks after WNBQ (now WMAQ-TV) in Chicago. WNBK was a sister station to WTAM radio (1100 AM), which was owned by NBC since 1930. Although there was no coaxial cable connection to New York City, AT&T had just installed a cable connection between WNBK, WNBQ, WSPD-TV (now WTVG) in Toledo, KSTP-TV in St. Paul, Minnesota, and KSD-TV (now KSDK) in St. Louis, creating NBC's Midwest Network. WNBK became one of the originators of programming for the regional network, along with WNBQ. Two days after signing on, on November 2, WNBK transmitted its coverage of the Truman/Dewey election results to the NBC Midwest Network. On January 11, 1949, WNBK began carrying NBC's New York-originated programming live via a cable connection to Philadelphia. As a result of frequency reallocations resulting from the Federal Communications Commission's 1952 Sixth Report and Order, WNBK was moved to channel 3, swapping frequencies with fellow NBC affiliate WLWC (now WCMH-TV) in Columbus in order to alleviate same-channel interference with another NBC station, WWJ-TV (now WDIV-TV) across Lake Erie in Detroit. After construction was completed on the station's new transmitter in Parma, the channel switch took place on April 25, 1954. Westinghouse moves in In May 1955, NBC agreed to trade WNBK and WTAM-AM-FM to Westinghouse Electric Corporation in return for KYW radio and WPTZ television in Philadelphia. Although Cleveland was a top-10 television and radio market at the time, NBC had long wanted to "trade up" its holdings to a larger market. Also, Philadelphia was the largest market in which it did not own a station. The swap became official on January 22, 1956, as NBC moved its operations (including much of its Cleveland staff) to Philadelphia, with WPTZ becoming WRCV-TV. Westinghouse took over the WNBK/WTAM operation and changed its