General Electric, then-parent of the NBC television network, and became NBC Super Channel. From 9 September 1996, the channel was renamed NBC Europe, but was from then on almost always referred to as simply "NBC" on the air, although the network (along with its sister station CNBC Europe launched on 11 March earlier that year) was transmitted from the GE building in Hammersmith. The transmission suite used cutting edge Pro-Bel COMPASS and MAPP automation at the time, and Profile video servers for all commercials and promotions, within programmes continued to be played from tape automatically. Most of NBC's prime time programming was produced in Europe, but after 10.00pm (CET) on weekday evenings as the channel aired The Tonight Show with Jay Leno, Late Night with Conan O'Brien and Later to hence its slogan "Where the Stars Come Out at Night". Most news programmes were broadcast on NBC Europe including Dateline, Time and Again and NBC Nightly News, which was aired live. The Today Show was also initially shown live in the afternoons, but was later broadcast the following morning instead, by which time it was more than half a day old. This meant that all the NBC News portions had to be replaced with European updates produced by ITN in London, also supplied the network with the main newscasts before and after the GE takeover. European weather forecasts was produced by the BBC at first, but was later taken over by NBC in the United States occasionally. NBC Europe carried virtually no prime time entertainment programmes shown in the United States, because they were usually owned and distributed by other studios under the fin-syn rules (which did not apply in Europe). NBC would have had to buy the rights for each country in order to show which would have been too expensive. Even for shows that NBC Studios owned itself, it was generally more financially viable to sell the rights by country either to broadcast or cable and satellite channels than to air them on NBC Europe. The most notable exceptions to this rule were brief runs of Profiler and The Pretender, as well as short-lived American sitcoms Union Square and Mr. Rhodes. That is widely considered to be one of the main reasons why NBC Europe was ultimately not a success. 1998–2005: As a German network NBC Europe stopped broadcasting to most of Europe on 30 June 1998, when