series, Vana Koutsomitis criticised the living conditions that candidates live in; despite being granted accommodation in a lavish house, Vana claimed that the show bosses impose living conditions similar to Big Brother – with strict rules and zero contact with outsiders. She said: "They just throw you into a house and tell you that you have no phone, no internet and you’ll have no contact with the outside world, You can only talk to your family once a week for 10 minutes and that’s monitored. And we weren’t allowed to go to Boots to grab something. We had to be monitored and guided there." She continued; "I think that element of cabin fever and psychological torture is not necessary for a business competition. I don’t believe that you need to isolate people. I think you can gauge people’s business skills without putting them in that environment. Vana's criticism of the living conditions that candidates live in which they have zero contact with outsiders was also brought up a year later by contestant Aleksandra King, who left the process in the fourth task. Following her departure, she remarked: "I can't tell you in exact detail how much contact I was allowed with my family but, for me, the restricted contact was not good enough. I would have liked to have picked up the phone and just said, "How are you guys? OK, Great." I was not able to do that. I've got a nine-year-old, a seven-year-old and a five-year-old but it's the work-life balance thing because there are other mums in there who have younger kids and it was OK for them. But for me, I started to get slightly irritated because I felt like why is this even a business tip, what has lack of contact with my family got to do with it? It was winding me up and going on in my head.' King later remarked that The Apprentice includes a "blame culture" and the atmosphere "wasn't necessarily great for business". Viewing figures Throughout the programme's history, The Apprentice has received high viewing figures with each series. When its first series was broadcast in 2005 on BBC Two, it attracted an average of 2.5 million viewers per episode, with an audience share of 11% for its timeslot that allowed it to beat popular programmes being aired on rival channels at the time, such as Desperate Housewives. By the