floor were released. In the late 1990s, the Lego Group brought out a series of new and specialized ranges aimed at particular demographics. The Slizers/Throwbots line preceded the Bionicle range and uses Technic pieces and specialist moldings to create a set of action figures for boys, while Belville is a more conventional line aimed at girls and featuring large posable figures like those in the Technic range. A "Lego 4 Juniors" group features tall medium-sized figures ("medi-figure") without jointed arms, and longer legs than the classic Lego minifigure. In 2003, the Lego Group introduced a completely new system, Clikits, aimed at girls and consisting of customizable plastic jewellery and accessories. In 2004, Lego added the QUATRO brick, for ages 1–3. Much like Duplo, a Quatro brick is four times the dimension of a regular Lego brick and is compatible with the Duplo brick. Also, that year, they created the second line of Knights Kingdom themed product. Decline (1992–2004) Lego's profits had declined since 1992. Around 1995 or 1996, according to designer Mark Stafford, the Lego Group retired many LEGO Designers who had created the sets from the late 1970s to the mid-1990s, replacing them with 30 'innovators' who graduated from the European design colleges around Europe who knew "little specifically about toy design and less about LEGO building". At the time, sets could take over a year to progress from the design stage to store shelves. By 1997, there was a resultant change in the design direction of products, as set details were sacrificed for decreased building times (with fewer pieces) and increased playability features, but this shift drew mixed reception from hardcore Lego fans used to the meticulous construction required of "classic era" sets of the 1980s to mid-1990s. Lego Pirates, which had a strong run since its launch in 1989, was promptly killed off, with 1997 being its last year of production. This change in design teams only served to accelerate the company's decline. In 1998, Lego posted its first-ever loss, at £23 million. In the same year, the company laid off 1,000 employees. In 1999, the first Lego products featuring licensed intellectual property, i.e., not designed in-house, were Lego Star Wars and Winnie the Pooh Duplo, followed in 2000 by Lego Harry Potter characters to figures from Steven Spielberg movies. Soren Holm, the head of Lego Concept Lab, said toy weapons had always been heavily debated, but