up in slums like Swede Hollow in St. Paul, Minnesota, which had a population of about roughly 1,000 squatters around 1890 (slightly less in 1900, according to the census carried out that year). Child mortality was high and diphtheria and pertussis common. Many also died in work-related accidents. Drunkenness and wife beatings were also common. Swedish housemaids were in high demand in America. Working conditions were far better than in Sweden, in terms of wages, hours of work, benefits, and ability to change positions. Stereotypes During the first waves of migration the Swedes were also subjected to certain stereotypes and prejudices. The expression "dumb Swede" was established as they had difficulty learning English. There were entertainment shows which used a character called "John Johnsson" when poking fun at Swedes. He was dumb, clumsy, drank too much and talked with a funny accent. Many also complained about the smell of the Swedes that was considered to smell fishy like herrings. In 1901 Horace Glenn wrote, "Walking behind a string of Swedes is impossible to a person with delicate nose. It's an odor which could only come from generations of unwashed ancestors." Swedish Americans opposed entry into World War I, in which Sweden was neutral. Political pressures during the war encouraged a rapid switch from Swedish to English in church services—the older generation was bilingual by now and the youth could hardly understand the old language. Swedish language newspapers lost circulation. Most communities typically switched to English by 1920. By the 1930s, assimilation into American life styles was almost complete, with few experiences of hostility or discrimination. Preserving Swedish cultural heritage (1940–present) After 1940, the Swedish language was rarely taught in high schools or colleges, and Swedish-language newspapers or magazines nearly all closed. A few small towns in the U.S. have retained a few distinctive characteristics. For example Silverhill, Alabama; Lindstrom, Minnesota; Karlstad, Minnesota; Gothenburg, Nebraska; Andover, Illinois; Kingsburg, California; and Bishop Hill, Illinois. Lindsborg, Kansas, is representative. It was founded by Lutheran pietists in 1869 on land purchased from the Kansas Pacific Railroad; the First Swedish Agricultural Company of Chicago spearheaded the colonization. Known today as Little Sweden, Lindsborg is the economic and spiritual center of the Smoky Valley. The rise of agribusiness, the decline of the family farm, the arrival of nearby discount stores, and the "economic bypass" of the new interstate system wrought economic havoc on this community. By