messages and music for the festivals to come and during the festivals, for instance, royal occasions such as the coronation and funeral. Ortindin (Ortyom) – Messenger Usually, he is chosen by the elders of the community to do errands for the elders and the leader of the community. He is sent out to the heads of the neighbouring families for a crucial meeting at the head of all the leaders of the community. Kolugh ku Bua – Cow Horn This is an instrument made out of cow horns. There are farmers' associations that use this instrument when they have a job to do; for instance, when they are invited to make ridges on a piece of land, the Public Relations Officer (PRO) of the association will use this medium to wake up the members for the work they have for that day. Indigenous communication is not only vertical, from the rulers to the subjects, but is also horizontal. Individuals communicate with society through physical and metaphysical means. A farm owner, for example, may mount a charm conspicuously on his farm in order to stress private ownership and to scare off human intruders. The fear of herbalists and witches influences social behaviour considerably. Rainmakers communicate their power to disrupt events through various psychological means. Village sectors in Africa communicate mostly via the marketplace of ideas contributed by traditional religion, observances, divination, mythology, age-grades, the Chiefs courts, the elder's square, secret and title societies, the village market square, the village drum (gbande) men, indeed the total experiences of the villager in his environment. Unlike the mass media, access to the native media is culturally determined and not economic. Only the selected group of young men or the elders can disseminate information generally. The young only disseminate general information about events and the social welfare of their communities using the media mentioned above. The Tiv people of Benue state still practise some of this traditional system of communication, using the Kakais, Agbande, Indyer, Adiguve, Ilyu, etc. Nevertheless, the increase in the western world media is threatening the cultural communication system. Many of the communities in Benue state still use these instruments to convey messages to the people of their community, and it is helping a great deal, since there is a language barrier between people with the introduction of the western world's means of communication, using a western language (English) to convey information.