border are those most affected. The Coastal Conservation Program was developed to raise awareness of the public and environmental health risks associated with the pollution, to create a dialogue among stakeholders – residents, businesses, government agencies and to promote national media attention on a problem that threatens our communities and is often dismissed as an insurmountable problem. Wildcoast proposes solutions to the pollution associated with increasing levels of urban and industrial development in the Californias. In 2006, Wildcoast launched the "Clean Water Now!" campaign along the U.S.-Mexico border to reduce the exposure of children to toxic sewage and to reduce beach closures in the region. As part of the campaign, they helped to pressure a contractor into cleaning up collector systems along the U.S.-Mexico border for renegade sewage flows. In the ongoing effort to promote community involvement in clean water solutions along the US-Mexico Border, Wildcoast held three community forums for residents to discuss the issues and solicit involvement. More than 100 people attended the forums and pledge support for the campaign. In addition, Wildcoast sponsored the 2nd Annual Kids for Clean Water Surf Contest and the 4th Annual Dempsey Holder Memorial Expression Session and Ocean Festival. More than 600 people from all walks of life gathered to learn more about ocean pollution and ways to clean it up. In 2008, Senator Dianne Feinstein with the support of the White House appropriated more than $66 million to upgrade the sewage treatment facility along the U.S.-Mexico border. Wildcoast is a member of the Save San Onofre coalition to halt the development of a toll road that would seriously impact the fabled Trestles surf break and San Onofre State Park in Orange County, California. The campaign included a trip to Sacramento to ask that legislators stop the toll road project as well as participation in the massive "Big Wednesday" protest at the Del Mar Fairgrounds against the Toll Road in February 2008. Media Wildcoast is noted for its ability to work with the media in English and Spanish to bring attention to pressing coastal and marine conservation issues of global concern. The New York Times, The Wall Street Journal, Associated Press, BBC News, National Public Radio, NBC Nightly News, The Today Show, CBS News, Good Magazine, and Newsweek have reported on the work of Wildcoast. In addition, the organization is a frequent guest on television networks Televisa, TV Azteca, Azteca America, Univision,