so as not to lose their right to the name "Sunshine" for their own products. Finally in 1946, the Loose-Wiles Company officially changed its name to Sunshine Biscuit, Inc. The early part of the company's history was dominated by developing new items and acquiring established brands from other smaller companies. Many of the products and their names are similar to those of their largest competitor, the National Biscuit Company. For example, Nabisco's first individually packaged cracker was named Uneeda. Loose-Wile's cracker was "Takhoma". Loose-Wiles made "Trumps Cookies". Nabisco produced "Aces". Sunshine Biscuit had "Animal Crackers" and "Toy Cookies". Nabisco produced "Barnum's Animals". The American Tobacco Company purchased the company in 1966. It was then sold to G. F. Industries, a privately held California company, and finally merged with the Keebler Company in 1996. Products Sunshine Biscuits made the Hydrox chocolate sandwich cream cookie, before it was discontinued in 1999. They were reintroduced in 2015, and are now made by Leaf Brands. Sunshine is best known as the brand name of Cheez-It snack crackers. However, six well-known Sunshine products were discontinued after the merger with Keebler: Chip-A-Roos, Chocolate Nugget cookies, Chocolate Fudge Cookies, Lemon Coolers, Golden Raisin Biscuits (through 1996, similar to Garibaldi biscuits), and Golden Fruit Biscuits. Sunshine originated Vienna Fingers cookies, which became branded as Keebler. Current products are Cheez-It snack crackers, Krispy saltine crackers, Krispy Soup & Oyster crackers, and Nut Sundae Cookie. Former products include Hydrox chocolate sandwich cookies, sold to Leaf Brands in 2014; Lemon Coolers cookies, trademarked by Texan Foods LLC in 2016; Yum Yums coconut caramel cookies, trademarked by Texan Foods LLC in 2016; Hi Ho Crackers, trademarked by Texan Foods LLC in 2016; and Sunshine Nut Sundaes marshmallow cookies. They made a snack cracker line called American Heritage, Cherry Coolers, Fig Bars (not Fig Newtons), and International Snacks, a line of sandwich cookies with two flavors of creme in every cookie. Shredded Wheat was produced at the Sayreville, New Jersey facility and distributed only east of the Mississippi. After Kellogg's took over Keebler including crackers bearing the Sunshine name, the Sunshine brand was replaced by the Kellogg's brand. References Snack food manufacturers of the United States Brand name cookies Kellogg's brands Manufacturing companies based in Kansas City, Missouri Companies based in DuPage County, Illinois Elmhurst, Illinois Products introduced in 1890 Products introduced in 1946 American companies established in 1902 Food and drink companies