They are lured to the plant by a white powder that is located on the leaves. This powder reflects UV light, so the insect sees the UV reflection better than visual light, because pollen reflects these wavelengths. The organism falls into the fluid where it cannot escape due to the slippery powder on the leaves. The fluid's purpose is to drown the organisms because most cannot survive in the fluid. References berteroniana Carnivorous plants of North America Carnivorous plants of Central America Carnivorous plants of South America