HD tier channel slots under new carriage agreements) the same year, but until September 2017, remained in standard definition, merely rebroadcasting the SD feed. The network converted to an upscaled standard definition widescreen presentation in the fall of 2016, and quietly upgraded to HD a year after. In July 2016, EVINE dropped 'Live' from their on-air name. Return to ShopHQ On July 17, 2019, Evine Live Inc. began doing business under the new corporate banner of iMedia Brands Inc, with their shares traded under a new ticker of IMBI; Invicta Watch Group (which has a number of hours on the network as its largest vendor) invested an additional $6 million into the company. The television network returned to the ShopHQ name effective August 21, which the company used between 2013 and 2015, with the cited reason being market research suggesting confusion with the "E" name being confused for an entertainment news brand such as E! or Entertainment Tonight. The company announced plans to launch a Spanish-speaking shopping channel called LaVenta Shopping Network, along with the male-focused Bulldog Shopping Network, itself a rebranding of evine TOO, a timeshift channel with only minimum cable distribution. Though the channel slot for Bulldog Shopping Network was activated in the spring of 2020, its focused was quickly changed due to the COVID-19 pandemic. A new concept around health and wellness products (including surgical masks, both disposable and cloth) called ShopHQ Health was launched within weeks of the pandemic and soon became the network space's main concept, and became its new official branding on September 1. Former logos Affiliates KSCI 18.1 Long Beach/Los Angeles, California; owned by WRNN-TV Associates KCNS 38.1 San Francisco/Oakland/San Jose, California; owned by WRNN-TV Associates KUBE 57.1 Baytown/Houston, Texas; owned by WRNN-TV Associates KFWD 52.1 Fort-Worth/Dallas, Texas; owned by WRNN-TV Associates WWDP 46.1 Boston, Massachusetts; owned by WRNN-TV Associates WWCI-CD 10.2 Vero Beach/West Palm Beach, Florida; owned by HC2 Broadcasting KZMM-CD 22.2 Fresno, California, owned by Caballero Acquisition, LLC WRNN-TV 48.1 New Rochelle, New York, owned by WRNN-TV Associates WRTN-LP 6.6 Alexandria/Nashville, Tennessee; owned by Richard C. and Lisa A. Goetz WWLM-CD 20.3 Washington/Pittsburgh, Pennsylvania; owned by HC2 Broadcasting WMCN-TV 44.1 Princeton, New Jersey; owned by WRNN-TV Associates WMDE 36.2 Dover, Delaware; owned by WRNN-TV Associates KSKJ-CD 45.5 Van Nuys, California; owned by HC2 Broadcasting K21OM-D 20.4 Lafayette, Louisiana; owned by HC2 Broadcasting W23BW-D 23.3 Madison, Wisconsin; owned by HC2 Broadcasting KOHC-CD