Crime Complaint Center (IC3) to launch the “LooksTooGoodToBeTrue” initiative, an Internet fraud prevention campaign. The cornerstone of this campaign was the website LooksTooGoodToBeTrue.com (Note: site no longer active). Developed by the joint industry/law enforcement group, the site offered in-depth information on the latest Internet scams, including auction fraud, identity fraud, reshipping scams, and foreign lotteries. It also alerted the American public to scams related to Hurricane Katrina and other disasters. The site provided prevention tips to web users and an online risk assessment test to determine how vulnerable users are to scams. Consumers were able to file complaints via the site and order “Web of Deceit,” a free DVD on Internet fraud prevention produced by the U.S. Postal Inspection Service. National Fraud Against Senior Citizens Awareness Week In a hearing before the Senate Permanent Subcommittee on Investigations in June 2001, USPIS representatives and the Pittsburgh Senior Action Coalition discussed the idea of having the Inspection Service and the Coalition initiate a national campaign with other agencies to raise the awareness of older citizens about illegal telemarketing and mail fraud schemes. In support of the effort, the U.S. Senate passed a resolution, introduced by Senators Carl Levin and Susan Collins, designating the week of August 25, 2002, as “National Fraud Against Senior Citizens Awareness Week.” Chief Postal Inspector Lee Heath joined forces with Postmaster General John E. Potter, Federal Trade Commission Chairman Timothy J. Muris, Assistant Attorney General Michael Chertoff, and representatives of the Royal Canadian Mounted Police to announce the campaign kick-off. Popular actress Betty White signed on as campaign spokesperson. More than 50 press events were held in cities nationwide, supplementing a national multimedia campaign encompassing a wide range of activities: fraud awareness posters were created and posted at more than 38,000 Post Offices across the country; brochures were inserted in Postal Service mailings of stamps and philatelic materials; half-page ads were placed in 40 major metropolitan newspapers; public service announcements featuring Betty White were broadcast on television and radio stations; and fraud awareness flyers were mailed to roughly three million households of seniors and their families. Operation: Identity Crisis In September 2003, the U.S. Postal Inspection Service — in conjunction with the U.S. Postal Service, the Federal Trade Commission, the U.S. Secret Service, and various other government agencies and private companies — unveiled a national consumer awareness campaign. Known as “Operation: Identity Crisis,” the campaign focused on the