was challenged by workers for not paying adequate wages and by customers for overcharging, during a time when he was having difficulty breaking even. He began to take a more capitalistic worldview, and discovered the works of Ludwig von Mises, Friedrich Hayek, and Milton Friedman. Mackey is an admirer of some of Ayn Rand's novels. Mackey co-founded the organization Freedom Lights Our World (FLOW) to combine his commitments to "economic and political freedom as well as personal growth, social responsibility, and environmental stewardship." He supports such changes as green tax shifts, environmental trusts, world legal systems to allow the poor to create legal businesses, and a citizen's dividend to help the poor in the developed world. The name and focus of FLOW have since become Conscious Capitalism, Inc., which was initially created as a program of FLOW and evolved to the point at which it became the organization's principal focus. In 2010 the name of the organization was formally changed. The Conscious Capitalism Institute was chartered in 2009. In 2010 the original FLOW group merged with the institute group to become one unified organization. In 2013, Mackey was interviewed on Harvard Business Reviews Ideacast podcast about his views on conscious business. Mackey said, "If you want to be competitive in the long term, your business needs to have discovered its higher purpose and it needs to adopt a stakeholder philosophy". He eschewed the conventional thinking that "business has to be sort of ruthless and heartless to be successful". Healthcare reform Mackey opposed the public health insurance option that ultimately did not become part of the Patient Protection and Affordable Care Act. Mackey asserted that a better plan would be allowing consumers to purchase health insurance across state lines and use a combination of health savings accounts and catastrophic insurance, as Whole Foods does. Mackey's statement that Americans do not have an intrinsic right to healthcare led to calls for a boycott of Whole Foods Market from the Progressive Review and from numerous groups on Facebook. Alternatively, Tea Party movement advocates organized a number of buycotts in support of Mackey's suggestions. In August 2009, Mackey wrote the editorial in the Wall Street Journal expressing his viewpoints on universal healthcare in the United States. "While we clearly need health-care reform, the last thing our country needs is a massive new health-care entitlement that will create hundreds of billions of dollars of new