in building the 'Intellectual Savior of the Unwashed Masses' character was "to do anything I could to stand out". Given "freedom to execute the character", Haddad stopped shaving, began wearing a bathrobe (proposed by Dusty Rhodes for a robe like Lou Thesz's) to "present" his pink trunks when the robe was taken off, and using the "Hallelujah Chorus" as his entrance music. Haddad also credited Mike Rotunda, Triple H and Brian James for their help in guiding him. On the April 6, 2012 episode of SmackDown, Sandow appeared in a pre-taped interview denouncing popular culture and extolling his virtues. After weeks of vignettes, Sandow made his WWE in-ring return under the new gimmick on the May 4 episode of SmackDown, but refused to compete against Derrick Bateman, claiming that the audience would neither learn nor benefit from him facing an inferior opponent. On the May 18 episode of SmackDown, Sandow refused to wrestle against Yoshi Tatsu, but Tatsu accused Sandow of being a coward and Sandow assaulted him. On the May 25 episode of SmackDown, Sandow defeated Tatsu in his debut match. The following week, he refused to face Ezekiel Jackson, and despite Jackson forcing the match to begin, Sandow won. On the June 8 episode of SmackDown, Sandow went to attack Hornswoggle but was intercepted by Tyson Kidd before he could do so. The following week on SmackDown, Sandow defeated Kidd. On the June 29 episode of SmackDown, Sandow defeated Zack Ryder to qualify for the World Heavyweight Championship Money in the Bank ladder match at Money in the Bank. However, the match was won by Dolph Ziggler. On July 23 at Raw 1000, Sandow interrupted D-Generation X (DX) and claimed that their sophomoric and disgusting behaviour had brainwashed society; he also declared that he would be a martyr if DX disposed of him, and DX assaulted him regardless. Sandow then began a feud with Brodus Clay on the July 30 episode of Raw, attacking Clay when he laughed at a video of Sandow's beatdown at the hands of DX. Sandow and Clay finally faced off on the August 20 episode of Raw, where Sandow won after a roll-up, but was attacked by Clay after the match. On the August 31 SmackDown, Sandow had his first singles loss after being intentionally counted out against World Heavyweight Champion Sheamus, who would later hand Sandow his first pinfall loss in October.