its entire conventional broadcast day to Spanish programming from SIN. When VEU bought the subscriber base of rival service Preview, the service transitioned from channel 33 to KTWS-TV channel 27 beginning in December; the decision was taken because the contract with KTWS-TV offered more flexibility for expansion than that with KNBN-TV, and Turner and Hill were reported to be unhappy with VEU. Metromedia ownership as KRLD-TV In 1983, Hill Broadcasting sold KNBN to New York City-based Metromedia, which already owned independent stations in five of the six major U.S. cities where it owned television stations, for $15 million; the sale was finalized on November 8 of that year. While KNBN continued its existing programming, it was immediately apparent that it would not last for long. Though Hispanic leaders protested the change at the Metroplex's only Spanish-language station, it was to no avail, as Metromedia sought to switch to an English-language format that would attract advertisers. On July 30, 1984, the station's call letters were changed to KRLD-TV to match radio station KRLD (1080 AM), which became a sister property to the television station after Metromedia successfully sought the FCC for a waiver of its cross-ownership regulations to let it retain KRLD radio and the UHF station. (This made channel 33 the second KRLD-TV in Dallas; the call letters had been used on channel 4 when it was co-owned with KRLD until 1970.) That same day, channel 33 relaunched as an English-language general-entertainment independent. Its operations relocated to studio facilities located next door to KRLD radio at the station's current facility on John W. Carpenter Freeway on the northwest side of Dallas. The new studio facilities, which replaced the Harry Hines Boulevard site that incoming anchor Quin Mathews called "a dump" and "a warehouse that had not even been disguised effectively as a television station", also included a newsroom, accommodating the centerpiece of KRLD-TV's programming, a 7 pm newscast. The newscast, along with plans that were ultimately delayed and aborted to start a local news service at Metromedia's WFLD-TV in Chicago, were part of securing the ability to co-own KRLD radio with the UHF station. The new KRLD-TV was entering a very crowded marketplace, one of the justifications made by Metromedia in securing the waiver. Its competition included KTXA, KXTX-TV, and KTVT, the latter of which was the leading independent in the market at the time. Months later, KDFI debuted on