Good... For Everything!" in the UK. The stated objective was to increase awareness of the product's versatility. The rebrand was greeted with puzzlement and some derision by many media commentators. Subsequently, the branding was simplified to "I Can't Believe It's So Good...". The brand was returned to its original form in November 2019. See also Margarine Stork (margarine) References Additional sources External links USA Website UK Website Former Unilever brands Margarine brands Products introduced in 1981 Upfield (company) brands