98.9 MHz), running classic hits as "Valley 98.9." On April 2, 2018, 1570 AM started broadcasting a classic hits format separate from WMVX. On April 3, the call sign was changed to WUBG. On July 1, 2019, WUBG's classic hits format went online-only, while 1570 AM and the 105.3 translator switched to EMF's "K-Love" contemporary Christian format. On May 29, 2022, the station had dropped carrying the K-Love Christian programming for a simulcast of sister station Spanish CHR WCCM. Translators In addition to the main station, WUBG is relayed by an FM translator. References External links FM Translator 1963 establishments in Massachusetts Beverly, Massachusetts Methuen, Massachusetts Mass media in Essex County, Massachusetts Radio stations established in 1963 UBG (AM) UBG