The three pillars of the Buenos Aires 2011 World book Capital were: The promotion of books The promotion of reading The promotion of literary heritage. Traditional yearly events such as the Night of the Bookstores, International Poetry Festival and Night of the Museums were enhanced for the occasion of World Book Capital. During that period 85 events were organised, 80% of which were free of charge. In addition, the suburbs of Buenos Aires organised community libraries and book events for local people. Historical authors, like Borges, Lorca, Sabato, were celebrated. New event entries were added to the International Bookfair and Filba, a Buenos Aires literature festival. Also, international books were showcased, with the main presence of French and Quebecois literature. Unconventional spaces were utilised to attract new audiences. The Tower of Babel, designed by artist Marta Minujin, was a 25-metre tower made of 30,000 books in languages from all over the world. Approximately 115,000 books were distributed by buses as well as in subways, trams, and theatres. In addition, the tour of the city by bike included themes around poetry and reading Shakespeare. A website was also developed as a dissemination tool and served as a literary events diary for the year. The electronic newsletter managed to attract 20,000 subscribers. The programme was funded by different streams: the Ministry of Culture, civil society or private organisations, as well as the Metropolitan Fund for the Arts and the Patronage system. Yerevan 2012 Theme: Eternity of the word The World Book Capital 2012 in Yerevan, Armenia concurred with the country's 500th anniversary of “Armenian printing” as it was also celebrated in 2012. The schedule of the Yerevan World Book Capital 2012 programme emphasised “the role of children and young adults in building knowledgeable societies”. Some of the events aimed at this objective were: “Give us Books, Wings to Fly”, “I Am Creating a Book”, “Returning Books Back to Children” and “Colorful Books”. Another priority of the Yerevan World book Capital was to explore new technologies, ideas and innovations. Conferences, symposiums, and exhibitions were organised to discuss issues related to copyright, translation, freedom of speech, humanitarian and societal issues, genocide and internationally distinguished works of literature. Books about cinema, art, music and other art forms were also presented during exhibitions, seminars, and film premieres. Bangkok 2013 Theme: Read for Life The Bangkok World Book Capital in Thailand 2013, the “Read for Life” programme