in South Korea that contract with Western studios, some of the work is reported to be subcontracted to North Korea as well. Korean animation characters in public spaces Larva subway was a subway based on and featured a Larva character. It operated from November 2014 until May 2015 on line No. 2. The Seoul government and Metro explained that they wanted to give citizens a chance to celebrate the 40th anniversary of the subways opening. Tayo buses were organized by the Seoul Metropolitan Government, the Bus Transport Business Association, and the animation company which made Tayo the Little Bus for the Public Transportation Day. In 2014, the Seoul Metropolitan Government commissioned buses designed as the characters of Tayo the Little Bus to go around the Gwanghwamun Square area of the city. In 2014, statues of Larva and Pororo the Little Penguin were installed in World Park, which is a square in the Lotte World II Hotel. They were well received by citizens and tourist. Market In 2010, according to the Korea Creative Content Agency, the Korean market share of domestic characters was about 28% and the remaining 72% was for foreign characters, such as those from Japan and USA. In 2012, experts predicted that the total market size would grow to in the near future . In 2014, the domestic character market share soared to 40% and its value in 2013 had reached . Korean characters as international business Before the emergence of Korean domestic characters, characters that enjoyed popularity were mostly from the United States and Japan. However, as the industry matured and grew in size, domestic characters received preference not just domestically but also internationally. List TV shows 1980s Tteodori Kkachi / 떠돌이 까치 (1987) Kkachi's Wings / 까치의 날개 (1988) Dooly the Little Dinosaur / 아기공룡 둘리 (1987) Fairy Land ABC / 동화나라 ABC (1987) Hello Kitty / 헬로 키티 (1988) Run Hani / 달려라 하니 (1988) Naughty Hani / 천방지축 하니 (1989) 2020 Space Wonder Kiddy / 2020 우주의 원더키디 (1989) Wizard Boy Mutterl / 머털도사 (1989) 1990s Once Upon a Time / 옛날 옛적에 (1990) Yeongsimi / 영심이 (1990) General of the Earth / 흙꼭두장군 (1991) Fly Superboard / 날아라 슈퍼보드 (1991, 1998, 2001) Pink the Fairy / 요정 핑크 (1991) Penking and Linking / 펭킹 라이킹 (1992) Kori, The Son of Wizard / 마법사의 아들 코리 (1993) School of Love / 사랑의 학교 (1994)