request for WDAI ("Detroit Auto Industry") was itself given mistakenly to WLS-FM in Chicago — leaving WABC-FM to start from scratch for its own rebranding. On February 14, 1971, the station's call letters changed to WPLJ, chosen after Allen Shaw noticed the letter combination as the name of a song on the 1970 Mothers of Invention record, Burnt Weeny Sandwich. The song, "W-P-L-J", was originally performed by the Four Deuces in 1955 and stood for "White Port and Lemon Juice". On the air, the station hired John Zacherle, Alex Bennett, Vin Scelsa, Jimmy Fink, and Michael Cuscuna (from WMMR and WXPN in Philadelphia) as personalities. All seven ABC-owned FM stations also adopted a shared logo styling with the callsign and frequency within a multi-colored oval; WRIF and KLOS (the former KABC-FM) continue to use a form of this logo to the present day. In September 1971, Allen Shaw and ABC programming executive Bob Henaberry designed and pioneered the very first album-oriented rock (AOR) format on WPLJ, playing only the best cuts from the best-selling rock albums with a minimum of disc jockey talk. Using the slogan "Rock 'N Stereo", the station played artists such as Led Zeppelin, The Beatles, Aerosmith, Jimi Hendrix, Cream, The Doobie Brothers, Steely Dan, Elton John, Deep Purple, Billy Joel, Rod Stewart, David Bowie, and The Allman Brothers. The station also played pop songs from artists such as James Taylor, Stevie Wonder, and Carly Simon, distinguishing itself from top 40 stations (such as co-owned WABC) by playing more tracks from their albums. The station's Arbitron ratings shot up dramatically, and WPLJ became New York's most listened-to FM rock station for most of the 1970s. In 1973, ABC transferred Willard Lochridge, the general manager of WRIF in Detroit, to New York to manage WPLJ. The following year, Lochridge brought his Detroit program director, Larry Berger to WPLJ, and adopted a new slogan: "New York's Best Rock". Some of the personalities on the station during this period included Jim Kerr, Pat St. John, Jimmy Fink, Carol Miller, Tony Pigg, John Zacherle, Alex Bennett, Bob Marrone, and Dave Charity. Berger himself hosted a Sunday night call-in show, in which he discussed seemingly any topic with listeners — except the specifics of the playlist. During these call-in segments, some callers suggested that the station sped up (or "pitched up") the music so that they could fit in more commercials while