week, while others, such as Algeria, roll events out over a month. While WIPO identifies a theme and produces a range of promotional materials around that theme, each country may develop its own national campaign in line with local needs. For World Intellectual Property Day 2022, nearly 600 World Intellectual Property Day events were recorded across the globe on topical issues relating to the campaign theme IP and Youth: Innovating for a Better Future, ranging from the protection of comics in Peru, to IP and the blockchain. World Intellectual Property Day is also an opportunity for leading policymakers to express their support for World Intellectual Property Day and to highlight the relevance of intellectual property to regional and national economic development. World Intellectual Property Day 2022 also featured a panel discussion on Innovating for Better Health: Supporting Young Innovators through IP, was organized in collaboration with the International Federation of Pharmaceutical Manufacturers & Associations (IFPMA) with the support of the Geneva Health Forum and Speak UP Africa. The event brought together young innovators/entrepreneurs and mentors from Cameroon, Colombia, Nepal, Uganda, and the Philippines as well as various international experts. It was followed by a musical program featuring music from: Anaïs – An acoustic singer, multi-instrumentalist with an indie folk sound and jazz influences. Kathyta Fuentes – A Chilean singer and founder of the musical group SUYAI, whose repertoire is inspired by the Latin American Folklorika. LUVANGA - An amapiano artist who blends hip-hop, afrobeats, house, and pop melodies to explore Afro-diasporic sonic futurities; and Stogie-T – A Tanzanian-born, South African hip-hop pioneer whose uncompromising lyricism continues to speak truth to power. World Intellectual Property Day 2022 also featured the first World Intellectual Day Youth Video Competition. In the Report of the Director General Daren Tang to the Assemblies of WIPO in July 2022, WIPO Director General said, I am also happy to report that this year's World Intellectual Property Day attracted record global engagement. Themed around ‘IP and Youth: Innovating for a Better Future’, we recorded over 15 million impressions across our digital platforms and there were nearly 600 World Intellectual Property Day events across 189 Member States, our largest participation ever. Themes Each year, the campaign is rolled out around a topical theme: 2023 – Women and IP: Accelerating Innovation and Creativity 2022 – IP and Youth: Innovating for a Better Future 2021 – IP and SMEs: Taking Your