Japanese corporation Kirin acquired a 24.5% stake in the brewery in October 2016. Distribution Since December 30, 2016, the Carlsberg Group has an agreement with Brooklyn Brewery to distribute its beers in Europe, the UK, and Hong Kong. Carlsberg has opened a craft brewery in Lithuania to produce Brooklyn Lager under license. Brooklyn Brewery has acquired London Fields Brewery in a joint venture with Carlsberg. Marketing The brewery has taken a less conventional approach to marketing and advertising, relying more on word-of-mouth, brand visibility at bars as well as donations to, and sponsorship of, nonprofits. Organizations sponsored by the brewery include Eat Drink Local Week, Desertfest, the Culinary Institute of America's Hyde Park campus, New York Harbor Restoration, the Brooklyn Museum and The New York Poetry Festival. Beer School In 2005 Hindy and Potter published Beer School: Bottling Success At The Brooklyn Brewery through John Wiley & Sons. The book is both a guide to entrepreneurship and beer brewing as well as a memoir of the authors' time together while building the Brooklyn Brewery. Beer School goes over topics such as building teams as well as guerrilla marketing and publicity, with each chapter being written around a theme in the brewery's history. The book is told through the perspectives of both Hindy and Potter, and received mostly positive reviews from critics. Honors Esquire magazine selected the Brooklyn Lager 16 ounce as one of the "Best Canned Beers to Drink Now" in a February, 2012 article. See also Beer in the United States Barrel-aged beer References External links TheFoamingHead's Brooklyn Page "From the Assassination of Sadat to the Birth of Brooklyn’s Empire" An Interview with co-founder, Steve Hindy, by Masha Udensiva-Brenner, Construction Magazine, June 20, 2011. Companies based in Brooklyn Beer brewing companies based in New York City Williamsburg, Brooklyn