Tanqueray is an English brand of gin produced by Diageo plc. It originated in London. While it does not command a sizable market share in its native market, its largest market is the United States. Tanqueray is a London dry gin, reflecting its distillation process and origin in Bloomsbury, London. London dry gin is made by double distilling grain, with select botanicals added during the second distillation. While the Tanqueray recipe is a closely guarded trade secret, it is known to contain four botanicals: juniper, coriander, angelica root and liquorice, all common botanicals in gin productions overall. It is one of Diageo's sixteen "strategic brands" earmarked for prioritisation in promotion and distribution worldwide. History Tanqueray gin was initially distilled in 1830 by Charles Tanqueray in the Bloomsbury district of London. The retail outlet of Edward & Charles Tanqueray & Co was established on Vine Street, London, in 1838. When Charles died in 1868, his son Charles Waugh Tanqueray inherited the distillery, which continued to operate until it was severely damaged during World War II. The only facility to survive the Axis bombing, now known as "Old Tom", has since been moved to Cameron Bridge, Scotland. In accordance with a report by The Spirits Business, Tanqueray was the highest selling gin in the world for 2016, with nearly three million nine-litre cases sold. Products Tanqueray London Dry Gin is the original product that was launched in 1830; its key botanicals are juniper, coriander, angelica root and liquorice. It is variously sold as: IMPORTED 47.3% ABV (United States, Canada, Germany and European duty-free shops) Export Strength 43.1% ABV (United Kingdom, Norway and Sweden) 40% ABV (Australia, Canada, and New Zealand) Tanqueray No. Ten Gin (47.3%) was introduced in 2000 and is targeted at the martini market. It is distilled four times with whole fresh grapefruit, orange, lime and chamomile flowers Tanqueray Sterling Vodka was introduced in 1989 and is available in both neutral and citrus flavours. Its main market is the United States. Tanqueray Rangpur Gin was introduced in Maryland, Delaware, and Washington, D.C. in the summer of 2006. It has a strong citrus flavor, the result of rangpur limes, ginger, and bay leaves added during the final distillation process. It is produced at 82.6 proof (41.3% abv) and is now available throughout the United States and Canada. Tanqueray Malacca Gin was introduced in 1997 as a "wetter" alternative to the London