artwork made for the show by Krasinski's daughters. All sales profits went to one of six charities of the buyer's choosing, with The Starbucks Foundation agreeing to match up to one million dollars. Some Good Merch raised nearly $500,000 within one month and over $2 million by 2021. Initial donations were made to World Central Kitchen, the Restaurant Employee Relief Fund, Direct Relief, Trauma Free World, and the Boys & Girls Clubs of America. Financial donations from Some Good Merch to Direct Relief, in coordination with a team at the First Nations Fund, were channeled into thousands of COVID-19 PPE, face masks and sanitizer, and other medical relief supplies for the Navajo Nation and White River Indian Hospital in Fort Apache Indian Reservation, a facility serving over 17,000 tribal members and run by the Indian Health Service (IHS). Additional PPE donations were made to SelfHelp Community Services, a home and community-based healthcare service for elderly Holocaust survivors and homebound seniors. In June 2020, following widespread public protests against racial injustice in the United States, Some Good Merch added donation options for the Black Lives Matter organization and the NAACP Legal Defense and Education Fund, a civil and human rights legal organization dedicated to fighting racial injustice and eliminating structural racial disparities. In October, Some Good Merch donations to the Boys & Girls Clubs of America assisted in the remote re-opening of the Metro Atlanta BGCA and the creation of new distance learning programs after the clubs were forced to close due to the COVID-19 pandemic. At this time, donations to Trauma Free World also went towards the international "Signs for Hope" program, which assists in the training of trauma-informed care for deaf children and orphans. In December 2020, following the release of the ninth episode of Some Good News, Toys for Tots was made available as an additional charitable option on Sevenly, which is an organization that provides toys to children whose families cannot afford to buy them around the Christmas holiday. Fundraising For his 40th birthday in October 2019, Krasinski launched a viral fundraising campaign for Family Reach, a non-profit, Boston-based organization designed to provide financial assistance to families coping with cancer treatment. While on Jimmy Kimmel Live!, Krasinski explained "I wanted to do something good with my 40th birthday, ’cause as I was going over the hill I thought I’d do something nice. So I actually just begged