Yé-yé () (yeyé in Spanish) was a style of pop music that emerged in Western-Southern Europe in the early 1960s. The French term "yé-yé" was derived from the English "yeah! yeah!", popularized by British beat music bands such as the Beatles. The style expanded worldwide as the result of the success of figures such as French singer-songwriters Sylvie Vartan, Serge Gainsbourg and Françoise Hardy. Yé-yé was a particular form of counterculture that derived most of its inspiration from British and American rock and roll. Additional stylistic elements of yé-yé song composition include baroque, exotica, pop, jazz and the French chanson. History The movement had its origins in the radio program (loosely translated as "hello mates" or "hello pals"), created by Jean Frydman and hosted by Daniel Filipacchi and Frank Ténot, which first aired in December 1959. The phrase "Salut les copains" dates back to the title of a 1957 song by Gilbert Bécaud and Pierre Delanoë, who themselves had little regard for the yé-yé music that the radio show typically featured. The program became an immediate success, and one of its sections, "Le chouchou de la semaine" ("This Week's Sweetheart"), became the starting point for most yé-yé singers. Any song that was presented as a chouchou went straight to the top places in the charts. The Salut les copains phenomenon continued with a magazine of the same name that was first published in 1962 in France, with German, Spanish, and Italian ("Ciao Amici") editions following shortly afterward. "Radios were practicing a real hype, much more than today. We, the singers, were much, much less numerous than today – and there were fewer radios. It was also the heyday of Salut les copains, and the press played an extremely important role, it could promote beginners. I remember being on the front page of Paris Match very quickly, without being very well known or doing anything special for that; this would no longer be possible nowadays. In fact, in the 1960s, we saw the advent of the mass media. At the same time, fashion had assumed a considerable importance, which it had never before had. Singers like me became emblems of fashion, in addition to chanson, which helped to maintain notoriety." —Françoise Hardy, Télérama, 2012. Françoise Hardy performed on Mireille Hartuch's television show in February 1962 (a year before The Beatles recorded "She Loves You"), singing "", which began with "Yeah yeah