Radio, including both 710 AM and 99.9 FM were sold off in late 1994. A new journey awaits these two legendary stations. On October 12, 1994, WKRG became known as WNTM, with call letters standing for "News Talk of Mobile", making it clear that the new owners at Capital Broadcasting want to keep the talk radio format. Along with radio programs such as The Rush Limbaugh Show, some former WKRG Radio staff would stay in this midst of change. The station's owners would also inherit studio & office space on the third floor of WKRG-TV's facility. Clear Channel Communications would take ownership of 710 AM and 99.9 FM in 1997. Interesting enough, Clear Channel also owns what would become WKRG-TV's biggest rival in decades, the new NBC affiliate WPMI. After WPMI started its news operation in January 1996, the resources of this new addition to the Mobile-Pensacola news media would be put to good use for WNTM in the years to come. Expanded Band assignment On March 17, 1997 the FCC announced that eighty-eight stations had been given permission to move to newly available "Expanded Band" transmitting frequencies, ranging from 1610 to 1700 kHz, with WNTM authorized to move from 710 to 1660 kHz. However, the station never procured the Construction Permit needed to implement the authorization, so the expanded band station was never built. Later history On August 12, 2004, WNTM received another change in call letters, this time to WPMI, due to the station's close relationship with WPMI-TV. The station has also seen an expansion of local news from WPMI-TV, along with the timeslots of regularly scheduled programs. The new partnership also meant the end of affiliation with ABC News Radio, meaning no more of Paul Harvey's daily and weekend broadcasts for listeners on the central Gulf Coast. In the three-year period as WPMI, the station changed its radio network affiliation twice. After almost a year with NBC News Radio, WPMI radio became affiliated with Fox News. Ironically, WPMI-TV was affiliated with the Fox television network before joining NBC in 1996. On June 28, 2007, the call sign reverted to WNTM. On August 1, 2007, the station entered into a strategic partnership with WKRG-TV, similar to its previous relationship with WPMI-TV, gaining access to its former sister station's news and weather resources. However, the radio/tv news partnership has now been re-established with WPMI NBC 15. Notable personalities Numerous