World Book Day, also known as World Book and Copyright Day or International Day of the Book, is an annual event organized by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to promote reading, publishing, and copyright. The first World Book Day was celebrated on 23 April in 1995, and continues to be recognized on that day. A related event in the United Kingdom and Ireland is observed in March. On the occasion of World Book and Copyright Day, UNESCO along with the advisory committee from the major sectors of the book industry, select the World Book Capital for one year. Each designated World Book Capital City carries out a program of activities to celebrate and promote books and reading. Date selection The original idea was conceived in 1922 by Vicente Clavel, director of Cervantes publishing house in Barcelona, as a way to honour the author Miguel de Cervantes and boost the sales of books. It was first celebrated on 7 October 1926, Cervantes' birthday, before being moved to his death date, 23 April, in 1930. The celebration continues with great popularity in Catalonia, where it is referred to as Sant Jordi's Day or The Day of Books and Roses (Catalonia). In 1995, UNESCO decided that the World Book and Copyright Day would be celebrated on 23 April, as the date is also the anniversary of the death of William Shakespeare and Inca Garcilaso de la Vega, as well as that of the birth or death of several other prominent authors. (In a historical coincidence, Shakespeare and Cervantes died on the same date—23 April 1616—but not on the same day, as at the time, Spain used the Gregorian calendar and England used the Julian calendar; Shakespeare actually died 10 days after Cervantes died, on 3 May of the Gregorian calendar.) World Book Day by region World Book Capital The World Book Capital (WBC) is an initiative of UNESCO which recognises cities for promoting books and fostering reading for a year starting on April 23rd, World Book and Copyright Day. Cities designated as UNESCO World Book Capital carry out activities with the aim of encouraging a culture of reading in all ages and sharing UNESCO's values. UNESCO adopted the 31c/Resolution 29, in 2001, establishing the World Book Capital programme and naming Madrid as the first WBC city in 2001. The advisory committee is composed of UNESCO, the International Publishers Association,