size of Singapore's chewing-gum market. But the company said it was worth it. "There's many examples in our history of things that may have not made short-term financial sense but was the right thing to do in a philosophical or long-term sense," said Christopher Perille, Wrigley's senior director of corporate communications. References Ho Khai Leong (2003) Shared Responsibilities, Unshared Power: The Politics of Policy-Making in Singapore, . 1992 in law Singaporean criminal law Chewing gum Singapore government policies