ease with which identity theft occurs and prevention tips to consumers and businesses to help them protect their consumer data and ensure privacy. The campaign featured newspaper ads appearing in 17 newspapers in markets with the highest number of identity theft complaints (Arkansas, California, Florida, Georgia, Illinois, Michigan, New Jersey, New York, Pennsylvania, and Texas) and a three-million-piece mailing to residents in the above-mentioned states. Jerry Orbach of television’s Law & Order, as the national spokesman, appeared in Public Service Announcements. Prizes, Sweepstakes, Foreign Lotteries Campaign In 2005, the U.S. Postal Inspection Service sponsored a fraud prevention campaign in partnership with the Direct Marketing Association (DMA) to inform consumers of prizes and sweepstakes fraud and to protect the public from mailings where they have to pay a fee to receive prize/sweepstakes winnings. An overlapping campaign on foreign lotteries was also carried out to inform consumers of the illegality of playing foreign lotteries in the United States and to protect the public from scams that take their money through the purchase of “tickets” or charge money to collect non-existent winnings. Advertisements were published in magazines with a combined circulation of 14 million readers. The USPS Stamp Fulfillment Center included envelope stuffers in its mailing campaign for a 30-day period. From July – September, 2005, “Long Shot” — the foreign lottery prevention DVD—was made available through the Postal Store and circulated throughout law enforcement and consumer protection communities. Project kNOw Fraud Responding to the proliferation of telemarketing fraud cases, USPIS led an interagency group of law enforcement and consumer organizations in what was named “Project kNOw Fraud.” In 1999, Project kNOw Fraud sent a postcard to every household in America — more than 123 million addresses. The card contained valuable telemarketing fraud prevention tips. The project included a website and toll-free number to call for additional information or to report a fraud. In addition, a telemarketing fraud prevention video was produced and delivered to more than 15,000 public libraries. Funding to print, address, and prepare the mailing for distribution came from money seized by the Postal Inspection Service in a telemarketing fraud case. Work-at-Home Scams: They Just Don’t Pay! In February 2005, USPIS teamed up with the U.S. Postal Service’s Consumer Advocate office and other federal, state, and local consumer protection agencies to launch a campaign informing consumers how to avoid work-at-home schemes. A multimedia approach conveyed the message with ads placed