serve as a network programming option for UPN and WB stations that were left out of The CW's affiliation deals. Of the eleven stations that Fox announced would serve as the nuclei for the new network, KDFI was the only one to have been an independent station prior to joining MyNetworkTV, whereas the service's other News Corporation-owned charter stations – all but one of which was involved in the BHC Communications purchase six years earlier – had been affiliates of UPN. KDFI is also the largest MyNetworkTV-affiliated station, in terms of market size, to not have been formerly affiliated with either UPN or The WB prior to joining the network (which would convert into a "syndication service" in September 2009). The station began branding itself on-air as "My 27" shortly after the announcement, reflecting the new network's branding conventions. A temporary logo using the circular 27 symbol and the word "my" (in place of the call letters) was created. The KDFI website accordingly changed its slogan to "Shows I Like Are on My27". On July 7, 2006, KDFI officially changed its logo to MyNetworkTV's four-square logo style. KDFI officially joined MyNetworkTV upon that network's launch on September 5, 2006, two weeks prior to the cessation of UPN's operations on September 17. On August 28, 2017, KDFI changed its on-air branding to "Fox 4 More", aligning its brand with that of KDFW; the adoption of the "Fox 4" brand extension mirrored similar rebrandings of Fox Television Stations' MyNetworkTV O&Os or independent stations in other markets where the group has a duopoly (such as "KTVU Plus," adopted from KTVU in San Francisco, "Fox 5 Plus," adopted from WTTG in Washington, D.C., "Fox 9 Plus," adopted from KMSP-TV in Minneapolis–Saint Paul, "Fox 10 Xtra," adopted from KSAZ-TV in Phoenix, and "Fox 13 Plus", adopted from KCPQ in Seattle) to increase their brand association with their parent Fox O&Os. As of the Fall 2019 television season, KDFI alternately brands itself as "More 27". Programming KDFI carries the entire MyNetworkTV programming schedule; from the service's launch in September 2006, KDFI aired MyNetworkTV programming from its "live" feed each weeknight from 7:00 to 9:00 p.m. This lasted until August 2017, when KDFI began airing the service's programming on a one-hour delay from 8:00 to 10:00 p.m. (later pushed further to 9:00 to 11:00 p.m. in April 2018 and then 10:00 to midnight in September 2019). Syndicated