CFJC-TV (analogue channel 4) is a television station in Kamloops, British Columbia, Canada, affiliated with Citytv. Owned by the Jim Pattison Broadcast Group, the station has studios on Pemberton Terrace and Columbia Street West in Kamloops, and its transmitter is located near Southern Yellowhead Highway/Highway 5, southeast of Kamloops Airport. History The station first signed on the air on April 8, 1957 as CFCR-TV, originally operating as a CBC affiliate; the station changed its call letters to CFJC-TV (taken from local radio station CFJC, its owner at the time) on September 1, 1971. The television and radio stations were purchased by the Jim Pattison Group in 1987. By the 1990s, CFJC had delegated its national advertising sales to Western International Communications, owner of fellow CBC affiliate CHBC in Kelowna. WIC began selling the two stations' advertising as a single unit under the name BCI TV. For years, both stations carried virtually identical programming schedules apart from local newscasts, with the majority of non-CBC programming coming from Global and, to a lesser extent, WIC itself (Global was not available as a standalone network in the B.C. interior until Vancouver station CHAN-TV became an affiliate in 2001). Canwest acquired CHBC in 2000 and assumed the same role in selling advertising and providing programming, primarily from its CH television system. During the 1990s and early 2000s, the station branded itself as CFJC TV7, in reference to its cable channel position in the Kamloops area. On November 1, 2005, the Canadian Radio-television and Telecommunications Commission (CRTC) announced it had received an application from Pattison to disaffiliate CFJC from CBC Television. According to documents filed with the commission, the continuation of CFJC's joint sales agreement with CHBC, which had previously received clearance to disaffiliate and become a CH station under Canwest – was contingent on CFJC's concurrent disaffiliation. The CRTC gave its approval on February 1, 2006, and CFJC disaffiliated from the CBC on February 27, 2006. While CFJC initially branded itself as The All-New Independent TV7 after its disaffiliation, Canwest continued to supply the bulk of the station's programming, and CFJC became, in effect, the first CH station that was not owned by Canwest. In September 2007, CH was rebranded as "E!", complete with several E!-branded programs, making it difficult for CFJC to continue to call itself "independent". By October, the station had embraced the new E! identity in its general branding outside of