Ideas to Market 2020 – Innovate for a Green Future 2019 – Reach for Gold: IP and Sports 2018 – Powering Change: Women in Innovation and Creativity 2017 – Innovation – Improving Lives 2016 – Digital Creativity: Culture Reimagined. 2015 – Get Up, Stand Up. For Music. 2014 – Movies – a Global Passion 2013 – Creativity – The Next Generation 2012 – Visionary Innovators 2011 – Designing the Future 2010 – Innovation – Linking the World 2009 – Green Innovation 2008 – Celebrating innovation and promoting respect for intellectual property 2007 – Encouraging Creativity 2006 – It Starts with an Idea 2005 – Think, Imagine, Create 2004 – Encouraging Creativity 2003 – Make Intellectual Property Your Business 2002 – Encouraging Creativity 2001 – Creating the Future Today Criticism This event has been criticized by a number of activists and scholars as one-sided propaganda in favor of traditional copyright, ignoring alternatives related to copyleft and the free culture movement. Mike Masnick of Techdirt wrote that World Intellectual Property Day is intended "to promote ever greater protectionism and mercantilism in favor of copyright holders and patent holders, while ignoring any impact on the public of those things. It's a fairly disgusting distortion of the claimed intent of intellectual property." Zak Rogoff of the Defective by Design noted that it is a "global but decidedly not grassroots event". It has also been criticized by activists from civil society organizations such as IP Justice and the Electronic Information for Libraries who consider it one-sided propaganda as the marketing materials associated with the event, provided by WIPO, "come across as unrepresentative of other views and events". Michael Geist, a law professor at the University of Ottawa, noted that "World Intellectual Property Day has become little more than a lobbyist day". Cushla Kapitzk from the Queensland University of Technology wrote that most of the WIPO's statements related to promotion of the World Intellectual Property Day are "either exaggerated or unsubstantiated"; noting that for example one of WIPO's claims used to promote this event, namely that "copyright helps bring music to our ears and art, films and literature before our eyes" is "tenuous at best, and lexical association of copyright with things recognised as having social and cultural value ('art', 'film' and 'literature') functions to legitimate its formulation and widespread application". A number of grassroots-supported observances in opposition of prevalent IP laws celebrated by the World