champion Lewis Hamilton. Hamilton also has a signature drink with the brand, "LH44". Monster Energy is also the primary sponsor for Yamaha Motor Racing in MotoGP since 2019 and also sponsors riders such as Valentino Rossi, Franco Morbidelli, and Francesco Bagnaia. The company was endorsed by Australian touring car driver Jamie Whincup from late 2009 to 2012. The deal was canceled abruptly for the 2013 season, when his team Triple Eight signed rival Red Bull as sponsor. Monster partnered with James Courtney and Holden Racing Team for the 2016 International V8 Supercars Championship, and is now associated with Tickford Racing as primary sponsor of Cameron Waters Ford Mustang Supercar. Monster has also sponsored other rally drivers and motocross riders: Ken Block, Liam Doran, Nani Roma, Jeremy McGrath, Chad Reed, Ryan Villopoto, Nate Adams, Taka Higashino, and Carmichael. On May 18, 2022, it was announced that Monster Energy would sponsor Andreas Bakkerud and Robin Larsson of Dreyer & Reinbold Racing in Nitro Rallycross. It also sponsors multiple motocross race teams named "Monster Energy/Pro Circuit/Kawasaki", and the Monster Energy Factory Yamaha motocross team, based in Hampshire, England. As of 2016, the firm has aided the return of factory Yamaha to United States as the title sponsor of the team, officially named Monster Energy/360fly/Chaparral/Yamaha Factory Racing. Since 2010, Monster Energy has been the main sponsor of Formula Drift champion Vaughn Gittin Jr.. Monster Energy has also sponsored Brittany Force of the NHRA. The firm has also been the title sponsor of the Catalan Motorcycle Grand Prix since 2014. Since 2012, it has been the main sponsor of the Speedway Grand Prix and Speedway World Cup. In June 2015, Monster agreed to a sponsorship deal with Zayat Stables to sponsor the race horse , rumored to be the largest single-horse advertising sponsorship to-date. The deal allows the product's logo to be used on the horse sheets, on jockey Victor Espinoza's shirt and boots, as well as caps and other gear worn by people around the horse. Monster Energy also has a big presence in the off-road racing scene being the main sponsor's for the Baja 1000 and Baja 500. They also sponsor a variety of teams in different classes, including Trophy Truck drivers Cameron Steele, Alan Ampudia and Kyle LeDuc. Esports Monster Energy also sponsors several individuals in the esports community, as well as esports associations. The company broke into esports with their sponsorship