show was renamed Hardball with Chris Matthews and eventually moved to MSNBC, where it aired nightly at 7 p.m. until March 2, 2020, when Mathews announced his retirement at the top of his final program. Following a commercial break, Steve Kornacki took over for the rest of that episode. Cable Crossings - A minute-long serial that aired between programs, written by Marv Himelfarb, featuring Brian Fraley, and Kim Gregory. Music written by Bill Gulino. Demise While America's Talking had something of a following, it was not successful in the ratings and was picked up by few cable providers. In January 1996, NBC announced plans to partner with Microsoft to launch MSNBC on cable and online with the satellite transponder that America's Talking occupied, effectively ending the life of the network. After network president Roger Ailes left NBC to join Rupert Murdoch in launching the Fox News Channel for News Corporation, America's Talking officially signed off on July 15, 1996 and was replaced at 9 a.m. by MSNBC Live, hosted by Jodi Applegate. References Defunct television networks in the United States Television channels and stations established in 1994 Television channels and stations disestablished in 1996 Former General Electric subsidiaries CNBC MSNBC American television talk shows Companies based in Bergen County, New Jersey 1994 establishments in New Jersey Fort Lee, New Jersey