still maintaining its commitment to quality and safety. GNC collaborates with healthcare professionals, academic institutions and researchers worldwide to investigate various technologies, botanical extracts, and nutrients. They have a team of quality and research scientists who conduct tests on nutritional ingredients sourced from different parts of the world. Additionally, GNC implements a "Truth in Labeling Policy," where their scientists, nutritionists and quality assurance professionals independently validate all the information stated on their product labels.[46] Live Well Foundation (Philanthropy) In 2022, GNC Live Well Foundation partnered with Filmrise and director Nate Boyer to support his first film "MVP," while also holding a fundraising campaign for Boyer's nonprofit organization, Merging Vets & Players. The GNC Live Well Foundation is also the national sponsor for the film throughout the 2022-23 NFL season.[47] With a stated mission to encourage and assist people in living well, the company has donated over $1 million to MVP in December 2020. This nonprofit organization was founded by Jay Glazer and Nate Boyer in 2015 in order to address the challenges that military veterans and retired athletes face when transitioning to civilian life.[48] Starting from December 2020, the company has made a donation that exceeds $1 million to Merging Vets and Players (MVP). Jay Glazer, a Fox Sports NFL Insider, and Nate Boyer, a former green beret and Seattle Seahawk, established MVP in 2015. The goal of the non-profit organization is to tackle the difficulties that combat veterans and former professional athletes encounter as they transition to civilian life after leaving their respective professions.[49] While the foundation aims to improve public health through its various initiatives, its association with GNC raises questions about its independence and the authenticity of its objectives. Critics argue that the foundation is a mere marketing tool used by GNC to promote its products and brand. This association could be seen as a strategy to attract customers who are looking for socially responsible businesses. Furthermore, some critics question the foundation's actual impact on public health. While the foundation claims to support research, education, and community programs that promote healthy living, there is little information about the specific initiatives it has supported or their impact. This lack of transparency raises concerns about the effectiveness and legitimacy of the foundation's activities. GNC has faced several lawsuits related to false or misleading claims about the efficacy of its products. The foundation's association with GNC raises questions about whether