that they were switching distributors from Anheuser-Busch to Coca-Cola. In 2012, a Monster Jam monster truck sponsored by Monster Energy debuted in El Paso, Texas, with Damon Bradshaw driving. A second truck was introduced in Las Vegas at the Monster Jam World Finals in 2015, and is driven by Coty Saucier and Steven Sims. Logo The design was created by McLean Design, a California-based strategic branding firm. The logo is composed of a vibrant green "M", composed of three lines on a field of black. The "M" is stylized in such a way as to imply that it is formed by the claws of a monster ripping through the can. Endorsements Action sports In August 2017, Monster renewed a sponsorship with mixed martial arts champion Conor McGregor; they are also endorsed by Cain Velasquez and Jon "Bones" Jones. In November 2012, the firm announced a long-term partnership with the Professional Bull Riders, and currently sponsors several riders including Jose Vitor Leme, Cody Teel, and Derek Kolbaba. Starting in 2018, they became the title sponsor of the PBR's premiership tour, known as the Unleash the Beast tour. The firm has served as the official energy drink sponsor of multiple X Games contests, including the 2017 summer games in Minneapolis and the 2017 winter games in Aspen. Among the athletes on their team are skateboarders Nyjah Huston, Ishod Wair and Chris Cole, three-time gold-winning skier David Wise, Olympic freestyle skier Gus Kenworthy and Olympic gold medalist snowboarder Iouri Podladtchikov. Motorsports In December 2016, it was announced that Monster would replace Sprint Corporation as title sponsor of NASCAR's premier series. NASCAR's chief marketing officer cited Monster's "youthful and edgy" brands a driving force behind the deal, . In April 2019, it was reported that NASCAR rejected Monster Energy's offer to extend its sponsorship through 2020 in favor of a new tiered sponsorship model. Monster is endorsed by driver Kurt Busch and sponsors his No. 45 23XI Racing car. They also sponsor NASCAR Truck Series driver Hailie Deegan and the No. 1 David Gilliland Racing Team, as well as NASCAR Xfinity Series drivers Ty Gibbs and Riley Herbst. They have also had sponsored Robby Gordon, Ricky Carmichael, and the No. 54 Xfinity Series car of Joe Gibbs Racing/Kyle Busch Motorsports. They have sponsored Formula 1 team Mercedes-AMG Petronas Motorsport since 2010 and are currently endorsed by the teams drivers, George Russell and seven-time world