a 9-minute video about recognition-induced forgetting. This followed a series of tests that evaluated the participant's comprehension after watching the video. Because the participants watched this video, they were aware of unintentional forgetting and how it occurs. Still, participants fell victim to incidental forgetting when being tested on what they were supposed to remember from the video shown. This led researchers to believe that even when people are aware of the phenomenon of incidental forgetting and challenged not to forget, they still have trouble remembering. Incidental forgetting differs from incidental forgetting at a rapid pace. Losing memories at a rapid pace is an indicator of amnesia, dementia, mild cognitive impairment, and other conditions that can be caused by age or a traumatic injury. Associative blocking Associative blocking is explained as the effects of an interference during retrieval. Associative blocking can be caused by the failure of a cue to reach a specific target because the cue is being replaced by a new cue that grows stronger. This causes the initial cue to deteriorate because each separated memory is competing for first access to the conscious when the shared cue is presented. When interference occurs, two memories that are similar to each other are competing to be remembered. Therefore, the recall of one of those two memories will be more difficult to decipher. To avoid the interference theory from affecting one's recall between multiple memories, researchers say to make it memorable. Unlearning Unlearning is associated with two separate stimuli that are attached to a memory trace; the trace is then weakened because it isn't accessed often enough. When one attempted to recover said memory an error happens when a different cue is presented. The studies regarding unlearning are now being associated with interference theory. Interference theory can be defined as the how and the why of long-term memory loss. This theory also suggests that the more information someone learns at one given time, the more quickly they will forget. The process of unlearning does have positive qualities. Unlearning can be helpful if the information being stored was false or untrue. However, confirmation bias can make it more difficult to unlearn. This is due to the information supporting one's beliefs or views. Decay theory is believed to play a role in the unlearning process as well. The process of intentionally unlearning has three major parts according to the Harvard Business Review. The