Day (which debuted in 1995 as The Morning Show, then later as Good Day Sacramento), consistently ranks as the Sacramento area's second highest-rated morning news program—among both local or network shows—behind Today on NBC affiliate KCRA-TV (channel 3). The station has also maintained a nightly newscast since the 1980s, titled 31 News (later 31 Action News and UPN 31 Action News); the nightly newscast was cancelled in 1998 due to low ratings. A midday edition of UPN 31 Action News continued to air until 2000, when it was also cancelled, leaving Good Day as the only news program at the time. After Viacom's acquisition of KOVR, KMAX's news department was merged with KOVR, with reporters appearing on both stations and the Good Day Sacramento set being relocated into the KOVR studio facility. While it did hinder both stations at the time, KOVR and KMAX each produced a weekday morning news block from 5:00 to 7:00 a.m., though KMAX's morning newscast starts at 4:30 and ends at 11:00 a.m. (in 2020, KOVR dropped its own 5:00 to 7:00 a.m. newscast in favor of simulcasting Good Day). The station expanded its news programming in 2003 with a non-traditional late evening newscast called Good Evening Sacramento, this program was cancelled the following year. On January 11, 2008, KOVR/KMAX management announced on a viewer blog that KOVR would begin producing a prime time newscast on KMAX-TV. However, owing to cutbacks ordered by CBS corporate management, plans for this broadcast were shelved in late summer 2008. On June 1, 2009, KMAX-TV began broadcasting Good Day Sacramento in high definition; footage shot in-studio is broadcast in high definition, while all news video from on-remote locations was initially broadcast in standard definition. Both KMAX-TV and KOVR currently utilize high-definition cameras for field reports, and most (if not all) vehicles transmit back high-definition video. On June 4, 2012, KMAX-TV debuted a half-hour weeknight newscast produced by KOVR at 11 p.m., becoming the station's first traditional evening newscast in over a decade since the 1998 cancellation of its earlier prime time newscast; unlike most CW affiliates, the program broadcasts in the traditional late evening news timeslot of 11 p.m., due to KOVR's hour-long newscast at 10 p.m. On March 14, 2016, KMAX-TV added a half-hour weeknight KOVR-produced newscast at 6:30 p.m. to compete with KCRA's long-established 6:30 p.m. newscast. These newscasts, along with Good Day, are translated into Spanish