achieve fame, money and satisfaction of reaching a defining peak in football excellence. Sales and revenue through advertising and technology have been determining factors in the commercialisation of football which has resulted in the globalisation of the sport. The main reason for sport organisations adopting the business model is to ensure their financial sustainability for the future. In order to gain a larger market share of audiences, well known football players from different countries who have loyal local fans are recruited. An example of this is Liverpool Football Club in the Premier League recruiting Fernando Torres from Spain where he played for a local club and had many supporters. This caused the loyal supporters to change allegiances as a sign of support for their player. This has in turn increased the ethnic diversity within the sporting code but also brought to attention the apparent racism associated among the players. Early football (1880–1960) In several countries, black players were often harassed by spectators; stories of players being pelted with racial slurs, chants, and even bananas were quite commonplace, although there had been black players playing in Europe since the early days of football. Andrew Watson, an amateur player, was capped for Scotland three times in the early 1880s, and played in the Scottish Cup for Queen's Park.Arthur Wharton, who played for Preston North End and Sheffield United, amongst others, is recognised as the world's first black professional footballer. Jack Leslie was the first black player to be selected for England, but never actually played for his country – which is thought to be due to the colour of his skin. Frank Soo was the first (and so far only) ethnic Chinese person to play for England, during the Second World War, though these were not official internationals. Other non-white footballers in Britain in the early and mid-20th century included Eddie Parris, a black Welsh international; Mohammed Abdul Salim, an Indian playing for Celtic; Tewfik Abdullah, an Egyptian who played for Derby County; the Jamaican Lindy Delapenha, who won a title with Portsmouth before moving to Middlesbrough; his countryman Gil Heron, who played for Celtic; and Charlie Williams, a British black defender for Doncaster Rovers who later became a successful entertainer. Modern football (1960 onwards) It was not until Viv Anderson that black footballers started to become accepted into the England national football team. Since then, many black players have played for