holdings arm of JAB Holdings, which was renamed JAB Luxury in July 2014. Over the course of the various private equity transactions, Jimmy Choo and Tamara Mellon OBE left the company, with Sandra remaining Creative Director throughout. As her responsibilities increased, with the addition of bags, fragrances, eyewear and the launch of the men's business, Sandra was named Sole Creative Director in 2013. In September 2019, Choi discussed the redesigned Jimmy Choo brand logo with media. In January 2020, she collaborated with Kaia Gerber on a new combat-style boot with 15 percent of sales donated to St. Jude Children's Research Hospital. Personal life Choi is married to Tamburlaine Gorst, son of Conservative politician Sir John Michael Gorst. References External links Shoe designers Living people People from the Isle of Wight Alumni of Central Saint Martins Year of birth missing (living people)