only hours before the network's launch on September 18. WKRC-DT2 launched on Time Warner channel 2 in prime time only to start out with and 24 hours a day on digital cable channel 913, before earning a full-time broadcast basic placement on channel 20 as of October 18, displacing WBQC and a commercial access channel. The station also debuted on Insight Communications and DirecTV under WBQC's former channel slots. As a result, the channel can be viewed by 66% of the local population. While now branded as simply "The CW Cincinnati," the subchannel originally branded as "The CinCW," a portmanteau with "Cincy", a common nickname for the city. It currently airs the entire CW schedule in-pattern with films and syndicated programming (and sometimes second runs of WKRC's programming) airing outside network hours along with occasional coverage of high school sports and/or telecasts from FC Cincinnati on weekends. In the event of breaking news (either from WKRC or CBS News) or sports coverage, WKRC-DT2 airs CBS programming when needed. Repeats of some shows formerly aired by WKRC, along with the second half of CBS' Face the Nation, can also be seen. Through The CW, it also carried the daily self-titled talk show of local WLW radio personality Bill Cunningham until that show ended in 2016. Programming During its first few years as a CBS affiliate, WKRC-TV ran the entire schedule except for several hours of the CBS Saturday morning cartoon lineup which would soon be reduced to only a few hours. Once that reduction was made, WKRC-TV began running the entire CBS schedule with an occasional exception. Syndicated programs currently broadcast on WKRC-TV include Dr. Phil, Inside Edition, Entertainment Tonight, and Comics Unleashed. Sports programming In 1998, the station became the primary home market outlet for most Cincinnati Bengals games when CBS acquired the AFC broadcast rights. Previously, most Bengals games aired on WLWT as NBC carried the AFC. Past program preemptions and deferrals Over the years, as an ABC affiliate, WKRC-TV preempted moderate amounts of weekday programming and the Sunday morning cartoon reruns from ABC; when an ABC game show hosted by WKRC-TV personality Nick Clooney, The Money Maze, aired from December 1974 to June 1975, WKRC opted to delay that program from the national scheduled time of 4 p.m. to 10:30 a.m. the following day, so it would be presented in tandem with their local talk program, The Nick