into a burgeoning cheese farm. The 200-acre cheese farm in Kingham, Oxfordshire, now produces award-winning cheeses including 'Alex James Presents' – a range of British artisan cheeses – 'Good Queen Maude', 'Blue Monday', 'Little Wallop', 'Farleigh Wallop', and most recently 'Goddess'. All are distinct in their flavour: "Blue Monday" (named after his favourite New Order song) is a creamy Shropshire Blue, sharp with a very faint sourness; "Little Wallop" is a soft goats' milk cheese, washed in Somerset cider brandy and wrapped in vine leaves; and "Farleigh Wallop" is a goat's cheese made with sprigs of thyme. The latter was voted Best Goats' Cheese at the 2008 British Cheese Awards, where James himself was a judge in 2010. Everyday cheeses James's range of everyday cheeses hit the shelves of Asda in 2011. The flavour combinations include 'cheddar and tomato ketchup', 'cheddar and salad cream', and 'cheddar and tikka masala'. Tim Chester, writing in The Guardian, described James's cheese as "bizarre flavour mash-ups in sliced, processed, plasticky form". Jeremy Bowen of cheese sellers Paxton and Whitfield said "They are cheeky price points, they are yummy, they are not difficult to understand. He wants to introduce the great and the good". Music & food festivals James announced he would open his Oxfordshire farm to host an annual food and music festival. The event, titled Alex James Presents Harvest, took place from 9 to 12 September 2011, in conjunction with promoter Big Wheel Promotions. However, the event had a shaky start when Big Wheel Promotions went bankrupt leaving the ticketing company out of pocket and stallholders and performers unpaid. The local primary school, Kingham Primary, were also owed £7000 for the entertainment they organised, with the headteacher telling the Guardian that "We are either going to have to lose the music teacher or take it from other budgets which will reduce other parts of the curriculum". Then, in December 2011, a concert was staged locally to settle the debt. "I pledged to match the funds raised from my own pocket ... I was very happy to do that" said James. Big Wheel Promotions, the company behind 'Harvest', then abruptly ceased trading even though it had already taken ticket fees for 2012. 'Alex James Presents Harvest' will also be remembered for a photograph of Alex James with David Cameron and Jeremy Clarkson. Since 2012, James, along with Jamie Oliver, has hosted The Big Feastival,