Mercy Townsend. Earlier, one poll conducted in the United States showed that many people thought that the Gerber Baby became someone famous, such as Humphrey Bogart, Elizabeth Taylor, or Ernest Borgnine. The trademark of the Gerber Baby has been shown by the United States public to be associated with the highest consumer loyalty, according to one survey in 1998. Of note, in the beginning of February 2018, Gerber selected a baby affected by Down Syndrome for its advertising campaign, and received praise and appreciation from many sources. In 2020, for the first time, Gerber chose an adopted baby as the face of their campaign. In 2022, Gerber chose a baby born with a limb difference, and matched the $25,000 cash prize with a donation to March of Dimes. Gerber Baby Photo Contest winners References Sources Avakian, Arlene Voski et al., From Betty Crocker to Feminist Food Studies, Liverpool University Press (2005), Belasco, Warren James, Food Nations, Routledge (2002), Heim, Michael, Exploring America's Highways, Exploring America's Highway (2004), Ingham, John N., Biographical Dictionary of American Business Leaders: A-G, Greenwood Publishing Group (1983), Corporate mascots Food advertising characters Female characters in advertising Child characters in advertising Mascots introduced in 1928 American logos