2016, TIAA-CREF rebranded as simply TIAA as part of a new marketing and imaging campaign. CMO Connie Weaver explained that the old name was perceived by customers as being complicated, and that the new branding scheme was meant to portray a simpler and friendlier image of the organization. , TIAA was providing parental leave irrespective of the parent's gender. Investments and diversification 2012: bought Festival Place, a shopping center in Basingstoke, England for £280 million. 2013: purchased a 50% stake in the Grand Canal Shoppes, including the Shoppes at the Palazzo, in Las Vegas, Nevada, for net proceeds of US$410 million as part of a new joint venture with General Growth Properties. GGP will continue to oversee the asset management of the project. 2014: announced that it would acquire Nuveen Investments in a deal valued at $6.25 billion. 2016: announced deal to buy EverBank Financial Corp. for $2.5 billion in cash; completed June 12, 2017. The combined bank's legal entity name is TIAA, FSB. Nearly a year after the acquisition of Everbank, TIAA began rebranding all of its banking activities under the TIAA Bank name on June 4, 2018. Controversy On October 17, 2017, The New York Times published a story alleging that TIAA investment advisors had conflicts of interest when it made financial recommendations to clients. That was based on a whistleblower complaint and class action lawsuit, both of which were instigated by former employees. See also TIAA Bank References External links tiaa.org, company's official website 1918 establishments in New York (state) Andrew Carnegie Companies based in Manhattan Financial services companies based in New York City Financial services companies established in 1918 Insurance companies based in New York City Investment management companies of the United States Non-profit organizations based in New York City Retirement plans in the United States