lyrics, art, ratings and other information to song, album and artist pages. The currently-playing song was displayed on the home and chat pages, with links to these resources for more information. The site accepted regular submissions for logos, which were rotated regularly. Wheatheads could call in phonegrams that were played automatically on the stream, or leave a comment in the chat system for an EJ to read on air. Text based games (and later, rewards for collaborating on articles) would let Wheatheads accrue "wheatberries", an early form of web gamification. Separate podcast feeds were available for each of the shows shortly after they had aired live, such as the "Rant-N-Ravin' Muffin News". and house concerts. Reception In 2005, Whole Wheat Radio was discussed in an episode of The Dawn and Drew Show, and in an interview with Derek and Swoopy from Skeptic magazine's Skepticality podcast. Journalist Doc Searls commented in 2004 that "it's an outstanding station. If you miss KPIG's live Webcast, Whole Wheat Radio will ease your surcease. You might think of WWR as folksy or charming (it's both). I think of them as heroic. What they do is the very, very best of what radio is all about." In an article for PC World, Derek Sivers of CDBaby commented that "online radio is the best way to find new music and [I recommend] indie-flavored Whole Wheat Radio". Conclusion In 2010, Jim pushed for a greater emphasis on the site mission of helping independent artists over the chat aspects of the site. This generated animosity, culminating in an unsanctioned, separate Facebook group. Jim closed the site soon after, claiming he no longer loved the job. The Wheat Palace continued to hold private parties, meetings, classes and art showings through 2011. References Internet radio stations in the United States American music websites Wiki communities MediaWiki websites Free-content websites Internet properties established in 2002 Internet properties disestablished in 2010 Online music and lyrics databases Freeform radio stations Defunct radio stations in the United States Radio stations established in 2002 Radio stations disestablished in 2010 Defunct mass media in Alaska