low when their inventory levels are low. See also Geo (marketing) Variable pricing Price discrimination Algorithmic pricing Last minute advertising Institute for Operations Research and the Management Sciences Behavioral Operations Research Revenue shortfall Revenue management References Mauri, Aurelio G. (2007), "Yield management and perception of fairness in the hotel business", International Review of Economics, , Vol. 54, N. 2, pp. 284–293. Mauri, Aurelio G., Hotel Revenue Management: Principles and Practices, Pearson, Milan, 2012. Business models Pricing Business terms Supply chain management Types of marketing