manufacturer: Kappa Official sponsors: Cosmote, Vivartia, Piraeus Bank, Avance Supporters: Powerade, Marks & Spencer Supporters Panathinaikos was founded by middle class athletes (with Giorgos Kalafatis as a key figure) aiming of spreading and making more known football to the Athenian and Greek public in general. Also, their intention was to create a team for all of Athens and to be connected with the rest of the European football movement, which was already active. Today, according to UEFA and numerous polls and researches by the biggest newspapers and poll companies in a span of 20 years, Panathinaikos is the second most popular football team in Greece, with the difference behind Olympiacos to be varied between 2% to 9% among the fans. They have the highest popularity in Athens metropolitan area according to many of the corresponding polls, having also a large fanbase in all Greek prefectures, in Cyprus and in the Greek diaspora. They historically have a large fanbase among the highly-educated Greek upper class (traditionally representing the old Athenian society), while they are also very popular among the middle and lower classes. Panathinaikos supporters hold both records of the most season tickets sales (31,091 in 2010) and highest average attendance for a unique season (44,942 in the 1985–86 season) in the history of Greek football. The main organized supporters of Panathinaikos are known as Gate 13 (established in 1966), the oldest fan association in Greece, which consists of around 80 clubs alongside Greece and Cyprus. Gate 13 style of supporting includes the use of green fireworks, large and small green flags, displaying of banners and especially the creation of colorful and large choreographies, noisy and constant cheering and other supporters stuff. Gate 13 has over the years become a part of the club by affecting club decisions and by following the club on all occasions. They share a traditional friendship with the Hungarian club Ferencváros and Ultras Rapid Wien, based mainly on the common green and white colours. Moreover, they have been sharing since the early 10s' close relations with Dinamo Zagreb's Bad Blue Boys (based on their common rivalry with Red Star and Olympiacos fans, capital city teams and mutual respect for each other's ultras achievements) and also with Fedayin of A.S. Roma based on the capital city team factor, their mutual respect and the ancient Athens and ancient Roma cultural connection. PALEFIP (Panhellenic club of Panathinaikos friends) is