rosé that was sweetened to appeal to the mass European and North American markets. At the end of World War II, production of Guedes' wine, Mateus, named after the Mateus Palace in the Vila Real Municipality, was in full operation with sales steadily climbing. By the 1980s, both the red and sparkling white versions of Mateus accounted for over 40% of the entire Portuguese wine industry, with worldwide sales of 3.25 million cases. However, sales of Mateus eventually started to decline, and though it still being produced, with Mateus introducing a Tempranillo sparkling rosé in 2005, it is not quite the dominating force in the market that it once was. The history of Lancers, the other, notable Portuguese sparkling rosé that rose up after World War II, is quite similar to Mateus. The winemaking family of José Maria da Fonseca in the Setúbal DOC, one of the oldest Portuguese wine producers, received word from a distributor in New York City about American servicemen returning from Europe having a taste for many of the new wines they tried on their tours. In 1944, Fonseca released Lancers in a distinctive stone crock. Today, the wine is fully sparkling, using the "continuous method" of fermentation in large stainless steel tanks instead of individual wine bottles. While its rival, Mateus, is mostly still found in Europe, Lancers has remained in the North American market. New World rosés White Zinfandels and blushes While there have been rosés made in the European style throughout the American winemaking history, it wasn't until the end of the 20th century that "pink wines" became a truly significant segment of the American wine market. In what has been described by wine experts such as Jancis Robinson as a "marketing triumph", California winemaker Bob Trinchero of Sutter Home salvaged a stuck fermentation of his 1972 red Zinfandel wine by releasing a paler, sweeter rosé colored wine that he labeled as "White Zinfandel". Though he wasn't the first Californian winemaker to make a rosé version of Zinfandel, he was the first to aggressively market it as a new wine style. Consequently, Sutter Home saw sales of "White Zin" soar from 25,000 cases in 1980 to more than 1.5 million in 1986. The wine became so popular that it actually saved old vine Zinfandel plantings that were in danger of being uprooted and replanted with more "marketable" international varieties, and even encouraged newer