sample only contained Dutch university students. Social effects Perceptions of physical attractiveness contribute to generalized assumptions based on those attractions. Individuals assume that when someone is beautiful, then they have many other positive attributes that make the attractive person more likeable. This is referred to as the halo effect, also known as the 'beautiful-is-good' effect. Across cultures, what is beautiful is assumed to be good; attractive people are assumed to be more extroverted, popular, and happy. This could lead to a self-fulfilling prophecy, as, from a young age, attractive people receive more attention that helps them develop these characteristics. In one study, beautiful people were found to be generally happier than less beautiful or plain people, perhaps because these outgoing personality traits are linked to happiness, or perhaps because beauty led to increased economic benefits which partially explained the increased happiness. In another study testing first impressions in 56 female and 17 male participants at University of British Columbia, personality traits of physically attractive people were identified more positively and more accurately than those who were less physically attractive. It was explained that people pay closer attention to those they find physically beautiful or attractive, and thus perceiving attractive individuals with greater distinctive accuracy. The study believes this accuracy to be subjective to the eye of the beholder. Recent results from the Wisconsin Longitudinal Study confirmed the positive link between psychological well-being and attractiveness (higher facial attractiveness, lower BMI) and also found the complementary negative association with distress/depression. Even though connections and confounds with other variables could not be excluded, the effects of attractiveness in this study were the same size as the ones for other demographic variables. In developed western societies, women tend to be judged for their physical appearance over their other qualities and the pressure to engage in beauty work is much higher for women than men. Beauty work is defined as various beauty "practices individuals perform on themselves or others to elicit certain benefits from a specific social hierarchy." Being "beautiful" has individual, social and institutional rewards. Although marketers have started to target the "metro-sexual" male and produce hygiene and beauty products geared towards men, the expectations placed on them is less than women The time and money required for a man to achieve the same well-groomed appearance is much lower. Even in areas that men also face pressure to perform beauty work, such as haircuts/styling,