The character became a fixture in American popular culture. In 1988, Michael Dukakis, in a debate with George H. W. Bush during that year's United States presidential election, said, "If Bush keeps it up, he's going to be the Joe Isuzu of American politics." Leisure reprised his role as Joe Isuzu in a 1992 A&W Cream Soda commercial. True to form, Isuzu made outrageous claims about the soda. In 2012, Daily Finance (a subsidiary of AOL) named David Leisure #15 of Top 25 Celebrity Spokespeople of All Time for having portrayed Joe Isuzu in Isuzu advertisements. The same year, Leisure reprised the role in a series of mock endorsements of Mitt Romney's 2012 presidential campaign. References Isuzu, Joe Isuzu, Joe Isuzu Isuzu, Joe