and advertisements. The rating system measures music on its proximity to the band Radiohead. A similar, more light-hearted parody was created by Sub Pop, a record label whose musical artists Pitchfork has reviewed (often favorably). On September 10, 2007, the satirical newspaper The Onion published a story in which founder Ryan Schreiber reviews music as a whole, giving it a 6.8. In 2010, writer David Shapiro started a Tumblr called "Pitchfork Reviews Reviews", which reviews Pitchfork reviews. In 2013, the IFC sketch comedy television series Portlandia satirized the publication in a sketch in which a collective of children run a website entitled "Pitchfork Kids!" and give a highly favorable review to an album by the fictional children's music band Defiance of Anthropomorphic Sea Mammals. In 2016, in the RiffTrax comedy commentary for the film Icebreaker, Mike Nelson quipped about the ticking of a Geiger counter, "This Geiger counter released an album of just this; Pitchfork gave it an 8.3." The Pitchfork Review In December 2013, Pitchfork debuted The Pitchfork Review, a quarterly print journal focused on long-form music writing and design-focused content. J. C. Gabel, its first editor, had been the publisher of The Chicagoan and founding publisher of Stop Smiling. Pitchfork planned a limited-edition quarterly publication of about 10,000 copies of each issue, perfect bound, and printed on glossy, high-quality 8-by-10¼ paper. It was expected that about two-thirds of the content would be original, with the remaining one-third reused from the Pitchfork website. The International Business Times likened the publication's literary aspirations to The New Yorker and The Paris Review. It ended after 11 issues in November 2016. Music festivals Intonation Music Festival In 2005, Pitchfork curated the Intonation Music Festival, attracting approximately 15,000 attendees to Chicago's Union Park for a two-day bill featuring performances by 25 acts, including Broken Social Scene, The Decemberists, The Go! Team, and an appearance by Les Savy Fav. Pitchfork Music Festival On July 29 and 30, 2006, the publication premiered its own Pitchfork Music Festival in the same park. The event attracted over 18,000 attendees per day. More than 40 bands performed at the inaugural festival, including Spoon and Yo La Tengo, as well as a rare headlining set by reunited Tropicália band Os Mutantes. The Pitchfork Music Festival was held again in 2007. It was expanded to three days (Friday, July 13 – Sunday, July 15), with the first day being a