criticized Technorati's May 2007 redesign. He suggested that Technorati had decided to focus more on returning image thumbnails rather than blog results. He also claimed that Technorati never quite worked correctly in the past and that the alleged refocus was "a tacit admission that it's given up on its original mission". In August 2008, Technorati acquired the online magazine, Blogcritics, for an undisclosed sum of money. As a result, Blogcritic's founders – publisher Eric Olsen and technical director Phillip Winn – became full-time Technorati employees. One of the first collaborative ventures of the two entities was for Blogcritics writers to begin writing descriptions of Technorati tags. In October 2008, Technorati acquired the online ad agency Adengage. Technorati CEO Richard Jalichandra wanted to use the AdEngage platform to expand Technorati Media's offering, starting with an expansion of their advertising business from higher traffic sites. The AdEngage network added a reported 12 billion monthly impression growth to the Technorati Media Network. In April 2009, Blogcritics underwent a complete site redesign and switched content management systems. In 2009, Technorati decided to stop indexing blogs and sites in languages other than English in order to focus only on the English-language blogosphere. As a result, thousands of sites in various languages were no longer rated by the Technorati service. In 2014, Technorati stopped indexing blogs altogether, refocusing its efforts on its advertising business. In 2016, Synacor acquired Technorati for $3 million. See also Folksonomy Social network aggregation Social bookmarking List of social bookmarking websites Models of collaborative tagging Tag (metadata) Crowdsourcing Web 2.0 References External links Technorati Home Page Technorati management team official page, reference for much of the above Giga OM's entry on the end of the Technorati-Edelman deal Technorati's 2008 State of the Blogosphere Report Blog search engines Online advertising Social bookmarking websites Folksonomy Defunct websites Discontinued web annotation systems Defunct social networking services News aggregators Web 2.0