film, four fictional websites were created. They were portrayed as if they were actual websites involving the characters and organizations featured in the film. Each website had a link called "Disclaimer" at the bottom that leads to FOX Searchlight's official website for the film. Websites were rendered inactive a few months after release, each now redirecting to FOX Searchlight's website. Huckabees Corporation: The "official" website for the chain of Huckabees stores. Featured the store history, announcements, three television ads featuring Dawn Campbell, and a banner promoting the Huckabees collaboration with the Open Spaces Coalition. Open Spaces Coalition: This website described the importance of the marshlands Albert Markovski is trying to protect, ways of aiding the cause. The site also contained poetry written by Markovski and downloadable flyers. Existential Detectives: The website promoting the Jaffes' detective agency. It explained the methodology of the detectives, had two case studies and an online questionnaire. Caterine Vauban: The website of Caterine Vauban, author of "If Not Now". The site contained reviews and excerpts from the book. Box office I Heart Huckabees opened in a limited release on October 1, 2004, earning $292,177 and ranking number 24 in the weekend's box office. The film was granted a wide release three weeks later on October 22, earning $2,902,468, ranking tenth in the box office. At the end of its run, the film grossed $12,785,432 domestically and $7,286,740 overseas for a worldwide total of $20,072,172. Reception The film received mixed to positive reviews from critics. Some critics were displeased with the existential subject matter and said the script was unfocused, while others celebrated its performances (especially Wahlberg as Tommy Corn) and originality. Review aggregator website Rotten Tomatoes gives the film a 63% rating based on 192 reviews, with an average rating of 6.30/10. The site's consensus states: "I Heart Huckabees certainly isn't for everyone, but audiences attuned to its quirky wavelength will find a singularly brainy screwball comedy that refuses to pander." Metacritic reports a 55 out of 100 rating based on 40 critics, indicating "mixed or average reviews". In an article for New Review of Film and Television Studies film scholar, Kim Wilkins labelled the dialogue in I Heart Huckabees "hyper-dialogue," which is described as "intensified, unevenly fluctuating, and often ironically inflected use of dialogue in the place of action". See also Deconstruction Dialectical monism Synchronicity American Eccentric Cinema References External links 2004 films 2004 comedy