Sport, Inc. and distributed by the Dr. Pepper Snapple Group. All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the Quaker Oats Company was acquired by PepsiCo. All Sport was sold to the Monarch Beverage Company soon after. Powerade and All Sport have each been distributed through their own direct store deliver channels. It was subsequently purchased by Gary Smith, the Chairman & CEO of All Sport, Inc. of Austin, Texas. Outside the United States, the Lucozade energy drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline) competes with Powerade. Lucozade's formulation differs in that it uses primarily glucose and contains caffeine. The more direct competitor to Powerade and Gatorade is Lucozade Sport. Sponsorships Powerade is the official sports drink of the Australian rugby league team and the Australian union team, the Australian Football League, PGA Tour, NASCAR (2003–present), NHRA, NCAA, the U.S. Olympic Team (excluding U.S.A. Basketball and U.S. Soccer, which have deals with Gatorade) and many other national Olympic federations, The Football League and many other soccer leagues and teams around the world, FIFA, such as Rangers F.C, Club Universidad de Chile, Club Bolívar, Associação Atlética Ponte Preta, Racing Club de Avellaneda, Independiente de Avellaneda, O'Higgins, Universitario de Sucre, Club Atlético River Plate, Club Cerro Porteño or Club Atlético Peñarol and the IOC in no small part due to their overall contracts with Coca-Cola. Various other competitions also have sponsorship deals with the brand, although Gatorade historically has secured the lion's share of sponsorships. The drink is also Sponsor of the Honduran Soccer Team C.D. Olimpia. Powerade is the Official Hydration Partner of Melbourne Storm. The brand is also the exclusive beverage sponsor of the Hoops in the Sun basketball summer league, based at Orchard Beach in the Bronx, New York. It is the only summer basketball league to be sponsored by the brand. Ingredients United States Source: Water High fructose corn syrup Salt Potassium citrate Phenylalanine Sucrose acetoisobutyrate Sodium citrate Malic acid Potassium phosphate Vitamin B6 Vitamin B2 Sugar Note: Standard 8-ounce servings meet the FDA definition of 'low sodium' and have less sodium than a glass of chocolate milk. Criticism Like its main competitor, Gatorade, Powerade is made with sugar, syrups and salt. One Powerade ad campaign stated that Powerade's ION4 is superior to Gatorade, as the claims made by Pepsi, the parent owner of Gatorade were apparently deceptive and false.