of the ventral striatum even when people are not thinking explicitly about the attractiveness of these faces. The orbito- and medial-frontal cortex, the ventral striatum, anterior cingulate and insula respond to beautiful visual images and the medial orbitofrontal cortex and adjacent cingulate cortex respond to different sources of pleasures including music and even architectural spaces. Kirk and colleagues investigated the effects of expectations on neural responses. People rated abstract “art-like” images as more attractive if labeled as being from a museum than labeled as generated by a computer. This preference was accompanied by greater neural activity in the medial orbitofrontal and ventromedial prefrontal cortex. Thinking an image was a museum piece also produced activity in the entorhinal cortex, suggesting that people’s expectations draw on memories that enhance (or probably also diminish) visual pleasure. Similarly, Lacey and colleagues found that people’s ventral striatum and parts of the orbitofrontal cortex were more responsive to the “art status” than to the actual content of visual images. Huang and colleagues found that people have different neural responses when told that they are looking at an authentic or copied Rembrandt portrait. Authentic portraits evoked orbitofrontal activity, whereas copies evoked neural responses in the frontopolar cortex and the right precuneus. The implication of these studies is that context and knowledge beyond the sensory qualities of visual images demonstrably affects people’s neural activity in aesthetic experiences. Semir Zeki's laws of the visual brain Semir Zeki, professor of neuroesthetics at the University College of London, views art as an example of the variability of the brain. Thus a neurological approach to the source of this variability may explain particular subjective experiences as well as the ranges of abilities to create and experience art. Zeki theorizes that artists unconsciously use techniques to create visual art to study the brain. Zeki suggests that "...the artist is in a sense, a neuroscientist, exploring the potentials and capacities of the brain, though with different tools. How such creations can arouse aesthetic experiences can only be fully understood in neural terms. Such an understanding is now well within our reach."He proposes two supreme laws of the visual brain: Constancy Despite the changes that occur when processing visual stimuli (distance, viewing angle, illumination, etc.), the brain has the unique ability to retain knowledge of constant and essential properties of an object and discard irrelevant dynamic properties. This applies not only to the ability to,