Craftsman is a line of tools, lawn and garden equipment, and work wear. Originally a house brand established by Sears, the brand is now owned by Stanley Black & Decker. As with all Sears products, Craftsman tools were not manufactured by Sears during that company's ownership, but made under contract by various other companies. They were first sold in 1927 through the Sears catalog and in Sears retail stores. After the Sears–Kmart merger, the tools were also for sale in Kmart stores and through several other retailers. In March 2017, Stanley Black & Decker acquired the Craftsman brand from Sears Holdings, which retained a limited license for Craftsman products. History The Craftsman trademark was registered by Sears on May 20, 1927. Arthur Barrows, head of the company's hardware department, liked the name Craftsman and reportedly bought the rights to use it from the Marion-Craftsman Tool Company for $500. The brand's early customers were mostly farmers. Barrows' successor, Tom Dunlap, upgraded the quality of the tools and added chrome plating to them as America moved into the automobile age. Sears's tool line, like many of its other product lines, used a "good, better, best" pricing structure, with the Craftsman brand as the middle tier and Craftsman Professional or Craftsman Industrial as the highest tier. Craftsman Professional and Craftsman Industrial are marketed as being comparable to brands like Cornwell Quality Tools, SK, Snap on, Proto, Mac, and Matco. The standard Craftsman line is marketed as being comparable in quality to other mid-price brands including UltraPro (NAPA), Westward, Husky, and Kobalt. The lowest tier was originally branded "Sears". The company also used the "Dunlap" name for its lesser quality tools from the late 1930s until the late 1950s. The Sears tool line was discontinued in the late 1980s and replaced by the "Companion" tool line. The Companion tool line was itself discontinued and replaced by the "Evolv" tool line in 2008, with a focus on homeowners and DIYers. Evolv tools also have a lifetime warranty but require that the customer have the original dated receipt to make a claim. From 1991 until its demise, Sears ran the Craftsman Club customer loyalty program, one of the oldest such programs by a retailer. Craftsman tools are sold in Sears and sister store Kmart, as well as US military Army and Air Force Exchange Service stores, Navy Exchange stores, Summit Racing Equipment, Blain's Farm & Fleet,