Day, the first listeners were led to believe that the station wasn't allowed to play music, a stunt upheld by the DJs playing nothing but political speeches. Soon enough the prank was dismissed, and listeners got their first taste of real programming. For the ten year anniversary, the station promoted a switch in formatting to education programming, and broadcast lectures, quantum physics texts, and audio versions of esoteric Wikipedia articles. Listeners called in and complained all day long filling up the answer machine, and then calling other offices on campus. The joke was revealed at the end of the day during a special retrospective show in the evening, during which many former DJs called in and talked about their experiences with the station. While the station was originally located at the Student Union Building, in 2020, it moved to Kimpel Hall, in the newly renovated Candace Dixon-Horne Radio Broadcast Center, which includes an office for the DJs and staff, a live studio, and a production studio. For the twenty-first anniversary, in 2021, the station began a new tradition of producing a zine every year, for the anniversary of the founding of the station. These can be viewed on the station's website. They also produce and distribute physical copies of a zine at the time of its publishing. Format KXUA's format is non commercial. The station usually does not play any music that has appeared on the top 40 of the Billboard Hot 100 chart in the last 40 years. Eclectic music, mainly the newest arrivals, plays in the rotation schedule, which is what plays when no DJ-hosted shows are on air. DJs host freeform shows throughout the week, excluding most dates that the university is closed. These shows include music shows, where DJs create a track list and discuss it, as well as podcasts. The rules for what makes a show a music or podcast-form show are generally loose enough to allow the creation of shows that border on both, such as shows that discuss a smaller volume of music much more in-depth than a traditional music show. KXUA also sponsors local events, and schedules in-studio performances from local and traveling musicians. Most genre shows are recorded and made available through the KXUA website and individual DJs websites and on iTunes for free. All DJs are directly affiliated with the university, either as students or employees, and are volunteers. The