era, Selvin recorded under many different names (for Columbia, OKeh, Odeon, Parlophone, Harmony, Diva, Velvet Tone, and Clarion) including: The Broadway Nitelites The Knickerbockers The Columbians The Cavaliers The Radiolites Barney Trimble and his Oklahomans Jerry Mason and his Californians The Harmonians Rudy Marlow and his Orchestra Columbia Photo Players Frank Auburn and his Orchestra Kolster Dance Orchestra Lloyd Keating and his Music Earl Marlow and his Orchestra Ed Loyd and his Orchestra Ray Seeley and his Orchestra Sam Nash and his Orchestra Mickie Alpert and his Orchestra Johnny Walker and his Orchestra Chester Leighton and his Sophomores Wally Edwards and his Orchestra Roy Carroll and his Sands Point Orchestra Buddy Campbell and his Orchestra Golden Terrace Orchestra Bar Harbor Society Orchestra Ted Raph and his Orchestra Georgia Moonlight Serenaders Cloverdale Country Club Orchestra Ed Parker and his Orchestra Jerry Fenwyck and his Orchestra After Columbia Selvin helped develop Muzak in the mid-1930s. In 1934 he was named Vice President of programming at Muzak in New York City. He was musical director of Majestic Records beginning in 1947. He was a vice-president and A&R director (artists and repertoire) at Columbia Records in charge of the recordings of Frank Sinatra, Doris Day, Dinah Shore and Buddy Clark in the late 1940s and early 1950s. He was an A&R director in 1953 at RCA Victor in charge of the company's popular Camden Records label and served as the musical director for a recording in 1954 with John Serry Sr. (See RCA Thesaurus). In 1956 he served once again as musical director with Serry for another swing jazz album at Dot Records (See Squeeze Play) After retirement, he became a consultant to 3M, helping them make the transition from vinyl records to audio cassettes. Selected discography Popular recordings from Selvin's extensive discography include: "The Original Charleston" (the Columbia 78rpm version) The Knickerbockers (Ben Selvin & His Orch.) NYC – Apr. 10th, 1925 Voc. vocal breaks by Ben Selvin Columbia 355–D, mx.140514–1 "Margie" Selvin's Novelty Orchestra NYC – Nov., 1920 Voc. Arthur Hall Grey Gull L–1036–(a), mx.J–3–10 "So This Is Venice" Ben Selvin & His Moulin Rouge Orchestra NYC – Dec., 1923 Voc. Irving Kaufman Vocalion A–14757, mx.12641 "Steppin' in Society" (the Columbia 78 rpm version) The Knickerbockers NYC – May 26th, 1925 Columbia 391–D, mx.W–140623–2 "We'll Have a New Home (In the Morning)" Ben Selvin & His Orchestra NYC – Dec. 28th, 1927