the "universal platform" in a way that happens to coincide with many of the essential design objectives of GUTS. Reception Industrial reception Reception was enthusiastically but skeptically mixed, as the young IT industry was already constantly grappling with the second-system effect, and was now presented with Workplace OS and PowerPC hardware as the ultimate second system duo to unify all preceding and future systems. On November 15, 1993, InfoWorlds concerns resembled the Osborne effect: "Now IBM needs to talk about this transition without also telling its customers to stop buying all the products it is already selling. Tough problem. Very little of the new platform that IBM is developing will be ready for mission-critical deployment until 1995 or 1996. So the company has to dance hard for two and maybe three years to keep already disaffected customers on board." In 1994, an extensive analysis by Byte reported that the multiple personality concept in Workplace OS's beta design was more straightforward, foundational, and robust than that of the already-shipping Windows NT. It said "IBM is pursuing multiple personalities, while Microsoft appears to be discarding them" and conceded that "it's easier to create a robust plan than a working operating system with robust implementations of multiple personalities". Upon the January 1996 developer final release, InfoWorld relayed the industry's dismay that the preceding two years of delays had made the platform "too little, too late", "stillborn", and effectively immediately discontinued. An analyst was quoted, "The customer base would not accept OS/2 and the PowerPC at the same time" because by the time IBM would eventually ship a final retail package of OS/2 on PowerPC machines, "the power/price ratio of the PowerPC processor just wasn't good enough to make customers accept all of the other drawbacks" of migrating to a new operating system alone. In 2013, Ars Technica retrospectively characterized the years of hype surrounding Workplace OS as supposedly being "the ultimate operating system, the OS to end all OSes ... It would run on every processor architecture under the sun, but it would mostly showcase the power of POWER. It would be all-singing and all-dancing." Internal analysis In January 1995, four years after the conception and one year before the cancellation of Workplace OS, IBM announced the results of a very late stage analysis of the project's initial assumptions. This concluded that it is impossible to unify the inherent disparity in endianness between