more success, and has plans to muscle out his silent partner (the Emperor) and play the Imperial House against the Boni Moroni, the Schlepping Guild, and the interstellar development cooperative NOAMCHOMSKI using his control of beer as leverage, thereby becoming the true power in the galaxy, and franchising the Shadvlad across the Imperium. Events come to a head when Pall, gone completely native and acquiring the "Eye of the Egad" (the telltale red-on-red eyes, indicating severe beer addiction) challenges the Baron to a bake-off, with a new ingredient: peanut butter, rendered from the naturally occurring snack mix's peanuts, and debuting his secret weapon – a liqueur made from beer – Drambrewski. With the support of the Boni Moroni, the promise of an assured supply of beer to the Schlepping Guild (who had been influenced to believe that the Hardchargins have been watering the beer, and are revealed to have the red-on-red eyes of beer addiction), and after dispatching the ShaNaNa-Baron Flip-Rotha Hardchargin in rankout (single insult-combat), Pall assumes Imperial control, banishing the Emperor's house to the prison planet Simplicissima Secundus, acquiring the hand of the Emperor's daughter Serutan in a marriage of convenience, and the Freedmenmen woman Loni as his concubine. Comedic style The story uses a style typical to many parodies and spoofs of the genre, most notably Bored of the Rings, encompassing not only high and sometimes abstruse humor but middle and low as well, through punning references and plays on words designed to either make light of the original characters' names or referring to pop-culture touchpoints. For example, the galactic development combine CHOAM in the original Dune story becomes NOAMCHOMSKI, an acronym which expands to the name Neutralis Organizational Abba Mercantile Condominium Havatampa Orthonovum Minnehaha Shostakovich Kategorial Imperative – a name whose style mocks that of the equally-impenetrable Combine Honnete Ober Advancer Mercantiles – and is mentioned and expanded on by some characters to the point of compulsion. The Bene Gesserit litany against fear becomes the litany against fun: I must not have fun. Fun is the time-killer. Another example is the repeated use of the name Jonzun Fillup, the acclaimed architect from whose designs the Baron Hardchargin cribs liberally to create the Shadvlad. This is a reference to Philip Johnson, the influential 20th Century American architect whose controversial postmodern design for the then-AT&T Building included a top reminiscent of a Chippendale bookcase. This too is transferred