1928, the Federal Radio Commission implemented a major AM band reorganization, under the provisions of its General Order 40. This reallocation divided stations into three classes, which became known as "Clear", "Regional" and "Local". WJR-WCX was assigned as the sole North American occupant of the clear channel frequency of 750 kHz. On December 16, 1928, the station moved from the newspaper's offices to its current location in the Fisher Building in uptown Detroit, and began identifying as "WJR Detroit, from the Golden Tower of the Fisher Building". In 1929 the license was transferred to "WJR, Goodwill Station, Inc.", and on April 22, 1929, "WCX" was formally dropped from the dual call sign, with the station becoming just WJR. In 1931, WJR raised its power to 10,000 watts. The station switched network affiliation from NBC Blue to CBS on September 29, 1935, and at the same time station officials formally dedicated WJR's new 50,000 watt transmitter. On March 29, 1941, the station moved from 750 to 760 kHz, in accordance with the North American Regional Broadcasting Agreement frequency reallocations. Although station owner George A. Richards purchased the Detroit Lions professional football team in 1934, WJR did not begin to broadcast their games until the 1938 season. WJR signed on an FM outlet in 1948 at 96.3 MHz. This station was known as WJR-FM until 1982, when it became WHYT. The station is now WDVD. Capital Cities ownership Richards died in May 1951, and in 1964 Goodwill Stations was sold to Capital Cities Communications, which later merged with ABC and still later with the Walt Disney Company. Upon the sale, WJR's slogan became "The Great Voice of the Great Lakes". Also in 1964, WJR acquired full rights to Detroit Tigers baseball games, with announcers Ernie Harwell and George Kell, who had begun broadcasting Tiger games in 1960. Previously, WJR had carried only night games with day games on WKMH and WJBK. The station became the flagship of the Tiger Baseball Network.In the late 1960s, WJR also became the flagship station for Detroit Red Wings hockey and Detroit Pistons basketball. The station's advertising campaigns and jingles included "W-J-R ... Radio 76 ... Cares About Detroit" and "This is America's finest - AM stereo 76". J.P. McCarthy regularly stated, in a nonchalant way, "This is the world's greatest radio station, WJR Detroit", with a manner that made it seem like the most obvious of