2003–2009: Jump to CGI In the United States in 2003, Chester was rendered as a computer generated character, but he continued to appear in his old animation style in other countries. One particular commercial series in 2006 had Chester defeating rival Chef Pierre in a baking contest to create Baked Cheetos. This led to an advertising campaign titled Chester Goes Undercover, in which Pierre, disguised in silhouette, steals the Baked Cheetos recipe, and Chester gives chase by finding clues that lead him to Pierre's minions: Twisty McGee, Flamin' Hot Fiona, and The Cruncher. Upon confrontation with Chef Pierre, Chester signaled his agents to appear and apprehend Pierre and his minions, recovering the stolen recipe. These commercials were linked to an interactive online campaign. 2008–present: OrangeUnderground redesign By 2008, Cheetos took aim at an adult demographic with a series of ads featuring the mascot in promotion of OrangeUnderground.com. In this incarnation, Chester (originally a puppet) is computer generated, but now with photorealistic textures/detail; he speaks with a mid-Atlantic accent and encourages people to use their Cheetos in acts of revenge or to solve problems (e.g. plug the nostrils of a snoring man or dirty the cubicle of a neat freak), sometimes referring to himself as "Papa Chester". In this incarnation, Chester is voiced by Adam Leadbeater. Merchandise Chester starred in two video games produced by Kaneko for the Sega Genesis and Super NES: Chester Cheetah: Too Cool to Fool in 1992 and Chester Cheetah: Wild Wild Quest in 1993. Chester Cheetah makes a cameo appearance in Archie Comics' Sonic the Hedgehog series. 2 Angry Birds Facebook games were released in 2012 & 2013 titled Angry Birds Cheetos and Angry Birds Cheetos 2. The games are very similar to other titles in the Angry Birds series except a new Cheetos bag power up is added in both games. The first game adds a regular Cheetos bag that acts like the Blue bird and will split into multiple Cheetos & the sequel adds a flaming hot Cheetos bag that acts like the Bomb bird and will explode on impact A promotional plush doll was produced, featuring dark sunglasses and lace-up shoes. It was 18" tall. A 10" doll is still available today. Video games Chester Cheetah: Too Cool to Fool Chester Cheetah: Too Cool to Fool is a 1992 video game that starred Cheetos mascot Chester Cheetah, only released in North America. The