Additionally, women process physical attractiveness differently, paying attention to both individual features and the aesthetic effect of the whole face. Bonnie Adrian's book, Framing the Bride, discusses the emphasis Taiwanese brides place on physical attractiveness for their wedding photographs. Globalization and western ideals of beauty have spread and have become more prevalent in Asian societies where brides go through hours of hair and makeup to "transform everyday women with their individual characteristics into generic look-alike beauties in three hours' time." These brides go through hours of makeup to transform themselves into socially constructed beauty. According to strategic pluralism theory, men may have correspondingly evolved to pursue reproductive strategies that are contingent on their own physical attractiveness. More physically attractive men accrue reproductive benefits from spending more time seeking multiple mating partners and relatively less time investing in offspring. In contrast, the reproductive effort of physically less attractive men, who therefore will not have the same mating opportunities, is better allocated either to investing heavily in accruing resources, or investing in their mates and offspring and spending relatively less time seeking additional mates. Facial similarity and racial preferences Studies have suggested that people are generally attracted to people who look like them, and they generally evaluate faces that exhibit features of their own ethnic or racial group as being more attractive. Both men and women use children's "facial resemblance" to themselves in "attractiveness judgments," with a greater percentage of women in one study (37% n=30) finding hypothetical children whose faces were "self-morphs" of themselves as most attractive when compared to men (30% n=23). The more similar a judged person is toward the judging person, the more the former is liked. However, this effect can be reversed. This might depend on how attractiveness is conceptualized: similar members—compared to dissimilar ones—of the opposite sex are judged as more likable in a prosocial sense. Findings are more ambiguous when looking for the desiring, pleasure related component of attractiveness. This might be influenced by the measure one uses (subjective ratings can differ from the way one actually reacts) and by situational factors: while men usually prefer women whose face resembles their own, this effect can reverse under stress, when dissimilar females are preferred. A study by R. E. Hall in 2008, which examined determinations of physical attractiveness by having subjects look at the faces of women, found that race was sometimes a factor in these