The Advocate is a local newspaper of North-West and Western Tasmania, Australia. It was formerly published under the names The Wellington Times, The Emu Bay Times, and The North Western Advocate and The Emu Bay Times. Its readership covers the North West Coast and West Coast of Tasmania, including towns such as Devonport, Burnie, Ulverstone, Penguin, Wynyard, Latrobe, and Smithton. the newspaper is published by Australian Community Media, located at 39-41 Alexander Street, Burnie, Tasmania. Early history On Wednesday 1 October 1890 Robert Harris and his sons, Robert and Charles published the first issue of The Wellington Times, Burnie's first newspaper. It was named after the county in which Burnie and Emu Bay were located and was first published only on Wednesdays and Saturdays. With a circulation around 2000 its four broadsheet pages cost 1.5 d. The original Burnie Wellington Times office in 1890 stood on a site in Cattley Street and employed a staff of 10. In 1892 The Wellington Times was made a tri-weekly, appearing on Tuesday, Thursday and Saturday and on 2 November 1897, the name was changed to The Emu Bay Times reflecting the area in which it was published. The success of the newspaper encouraged the proprietors to extend operations to Devonport and on 4 January 1899 the tri-weekly The North Western Advocate and Agricultural and Mining Gazette was produced. The separate publication of the two newspapers lasted only 11 months by which time the Government Railway had reached Burnie and on 13 November 1899 the two publications amalgamated to become a daily newspaper, The North Western Advocate and The Emu Bay Times. In 1902, new premises had been erected in Mount Street, at the present (2010) site and the staff had increased to 26. In the last decade of the 19th century, the North-West and West Coast were served by a number of daily publications - but by 1920 The Advocate was the sole survivor. The title was shortened to The Advocate in 1916. In the 1950s The Advocate was one of the first daily newspapers in Australia to use colour in advertisements and in 1968 it was the first daily newspaper in Australia to publish on a Web-Offset press which today is the industry standard. Over the three years from 1993 to 1996, The Advocate embarked on a technology development programme that resulted in computer based full-page negative output on 1 October 1996.