was immediate. Housewives quickly realized that keeping packages of frozen food in the icebox could mean fresher meals and fewer trips to the market. The company published a cook book in 1932, the General Foods Cook Book, dedicated "To the American homemaker". Five editions were published between 1932 and 1937. The book includes photographs (among which is "General Foods offers over twenty famous products for your well-stocked pantry shelf") and a subject index. In 2011, Ralcorp announced plans to spin off Post Foods into a separate company. About a quarter of Ralcorp's sales in 2010 were generated by its Post Foods unit. The spinoff was completed with an IPO for Post Holdings, Inc. on February 7, 2012. In 2014, the company acquired Michael Foods. The following year, Post Foods purchased MOM Brands (formerly Malt-O-Meal Co.) creating the third largest breakfast cereal company in the US. At this point, Post Foods rebranded as Post Consumer Brands, and is headquartered in Lakeville, Minnesota. In July 2017, Post Holdings bought Weetabix Limited for £1.4 billion. In 2019, the company began combining some of its MOM Brands and Weetabix cereal brands under the Three Sisters Cereal name. On December 8, 2020, Post Holdings announced that it was acquiring the Peter Pan peanut butter brand from Conagra Brands. The transaction was completed on January 25, 2021. With the acquisition of Peter Pan peanut butter on January 25, 2021, Post created a new group called Animated Brands, with the Peter Pan brand being the founding member. Animated Brands is managed under Post Consumer Brands. On June 1, 2021, Post announced it acquired the ready-to-eat ("RTE") cereal business of TreeHouse Foods. The TreeHouse Foods RTE cereal business was added to Post Consumer Brands' broad portfolio of private label cereal products. Postum advertisements Postum, a coffee substitute made out of roasted grain, was created in 1895. It was popular through the early 20th century, particularly during World War II when coffee was rationed. Due to its decline in popularity, Post announced its discontinuation in 2007. It was later revived by Eliza's Quest Food in 2013. Post Consumer Brands cereal brands – present cereals and products 100% Bran – currently only available in Canada Bran Flakes Better Oats - 100 Calorie Maple & Brown Sugar Better Oats - 100 Calorie Apples & Cinnamon Better Oats - 100 Calorie Cinnamon Roll Better Oats - Classic Maple & Brown Sugar Better