crooked hole" (i.e., initial accidental deviations from the vertical would be increased). Counter-experience had also given early directional drillers ("DD's") principles of BHA design and drilling practice that would help bring a crooked hole nearer the vertical. In 1934, H. John Eastman and Roman W. Hines of Long Beach, California, became pioneers in directional drilling when they and George Failing of Enid, Oklahoma, saved the Conroe, Texas, oil field. Failing had recently patented a portable drilling truck. He had started his company in 1931 when he mated a drilling rig to a truck and a power take-off assembly. The innovation allowed rapid drilling of a series of slanted wells. This capacity to quickly drill multiple relief wells and relieve the enormous gas pressure was critical to extinguishing the Conroe fire. In a May, 1934, Popular Science Monthly article, it was stated that "Only a handful of men in the world have the strange power to make a bit, rotating a mile below ground at the end of a steel drill pipe, snake its way in a curve or around a dog-leg angle, to reach a desired objective." Eastman Whipstock, Inc., would become the world's largest directional company in 1973. Combined, these survey tools and BHA designs made directional drilling possible, but it was perceived as arcane. The next major advance was in the 1970s, when downhole drilling motors (aka mud motors, driven by the hydraulic power of drilling mud circulated down the drill string) became common. These allowed the drill bit to continue rotating at the cutting face at the bottom of the hole, while most of the drill pipe was held stationary. A piece of bent pipe (a "bent sub") between the stationary drill pipe and the top of the motor allowed the direction of the wellbore to be changed without needing to pull all the drill pipe out and place another whipstock. Coupled with the development of measurement while drilling tools (using mud pulse telemetry, networked or wired pipe or electromagnetism (EM) telemetry, which allows tools down hole to send directional data back to the surface without disturbing drilling operations), directional drilling became easier. Certain profiles cannot be easily drilled while the drill pipe is rotating. Drilling directionally with a downhole motor requires occasionally stopping rotation of the drill pipe and "sliding" the pipe through the channel as the motor cuts a curved path. "Sliding" can be difficult