similar to the Sony U-Matic auto-loading mechanism. Unlike the current clamshell loading design the PSP uses, a slot loading device using an Auto-Loading mechanism would be motorized and completely automatic. The user would insert the disc into the device slot, the motorized mechanism would then take over and draw the disc inside the drive completing the loading process. The disc would also be ejected fully automatically by the motorized mechanism, like a VCR. This would also mean that power would be required in order to insert or eject a disc. Region coding DVD region coding has been applied to most UMD movies and music. However, all PSP games are region-free. Region ALL: Worldwide (region-free) Region 1: North America, Central America Region 2: Europe (without Russia or Belarus), Japan, Middle East, South Africa, Greenland Region 3: Southeast Asia, Taiwan, South Korea, Hong Kong Region 4: Oceania, South America Region 5: Russia, Ukraine, Belarus, India, Pakistan, Africa (without Egypt or South Africa), North Korea, Mongolia Region 6: China Availability and support UMDs offer large capacity and the capability to store quality audio/video content; however, the format's proprietary nature and the lack of writers and blank media made adoption difficult. The UMD format never saw implementation on any device other than the PlayStation Portable, and as a result the market was very limited compared to those for other optical media formats. Buyers were generally put off by the high price of UMD releases, which often retailed at comparable prices to but lacked the extra content found on DVDs. Poor sales of UMD movies early in the format's life caused major studios like Universal and Paramount to rescind their support. Retail support of the format experienced similar troubles, and in 2006 Wal-Mart began phasing out shelf space devoted to UMD movies, with other chains soon following suit. By 2006 most non-specialty retail stores had stopped bringing in new UMD movies and no longer had a separate section devoted to them, with a few stray unsold titles mixed in among the regular PSP games. In August 2007, Multimedia Recovery brought to the market their UMD Replacement Case after many complaints from PlayStation Portable owners that the outer casing of the UMD disc was cracking or pulling apart due to the poor design, which causes the UMD to become unreadable in the PlayStation Portable. In late 2009, Sony began pushing developers away from the UMD format