own money and £16 when I went round with the hat after the Bradford stage." The writer Roger St Pierre said: "It was reported that 20,000 watched the start but I've seen a picture which would indicate it was probably three or four times that number. What outsiders didn't see though was just what a ramshackle affair it all was, with riders finishing stages often miles longer than billed then having to find a bed for the night – with the poorer riders ending up spending the night huddled in barns, haylofts or even under the hedgerows." The BLRC was not recognised by the world governing body, the Union Cycliste Internationale and so it recruited its French riders from another rebel organisation, the communist Fédération Sportive et Gymnastique du Travail, using French café-owners in Soho, London, as their link. Sponsors and politics The Victory Cycling Marathon was run on what little money the BLRC could raise. Riders stayed in cheap boarding houses and officials used their own cars. In 1947, the News of the World gave £500 to the race, by then called Brighton-Glasgow. Within a year it pulled out again, concerned by the internal arguments that had bedevilled the BLRC from the start. The 1950 race was sponsored by Sporting Record, another newspaper, followed by the Daily Express in 1951. The cycling official John Dennis said in 2002: "The most effective sponsor of the Tour of Britain (the Daily Express) was lost as a result of the constant bickering between rival officials and organisations. I was the press officer to the Express publicity director, Albert Asher, and saw it all happen. He was upset by the petty disagreements and decided to support the new Formula 1 motor-racing instead." Sponsorship was taken up by the makers of Quaker Oats in 1954, and then in 1958 by the Milk Marketing Board. The Milk Race The Milk Marketing Board (MMB) was a sales monopoly for dairy farmers in England and Wales. A semi-professional cyclist from Derby, Dave Orford, asked the MMB to pay for "Drink more milk" to be embroidered on the jersey of every semi-professional, or independent, rider in the country. The MMB could then advertise that races had been won because of the properties of milk and the winner would receive a £10 bonus as a result. Orford met the MMB's publicity officer, Reg Pugh, at the board's headquarters in