The V Building (formerly known as Arena Central Tower) was a proposed 51-storey residential skyscraper approved for construction on Broad Street on the Westside of the city centre of Birmingham, England. The tower was part of the larger Arena Central development scheme on the former ATV / Central Television Studios, closed in 1997. The entire development site covered an area of . On completion the development was set to include offices, shops, restaurants, cafes, leisure/entertainment, fitness centre and hotel. It was to have been built on the site of a multi-level underground car park next to Alpha Tower, one of the tallest buildings in Birmingham. The total cost of the entire scheme was expected to be £400 million and of the tower, £150 million. The estimated completion date was initially set for 2009, but due to setbacks was extended to 2013. In 2009, the developers received a 5-year extension to planning permission; the council turned down a 10-year extension in the hope that work would begin before 2015. The proposed scheme was cancelled during 2014 and alternative plans, which do not include a tall tower, were approved by Birmingham City Council. Original proposal The V Building was not part of the original plan for Arena Central which was submitted in 1998 by Miller Group. No buildings in the design were taller than 20 storeys. However, the design was soon changed and a tower was incorporated later in the year. The design, by HOK Architects, was for a 50-storey tower which had a total height of 245 metres to the top of the spire and a roof height of 187 metres. At the time, that would have made the tower the tallest building in England, and one of the tallest in Europe. The building plan was referred to Deputy Prime Minister, John Prescott, in 2000 who disapproved of the tower and forced it to be scaled down to 187 metres. The amendments to the design were made and the entire scheme later received outline planning consent. The 9/11 attacks in 2001 resulted in a number of setbacks for the project and it was significantly delayed. The building was considered a potential terrorist target if constructed and, in consequence, the Hampton Trust pulled out of the project as part owners. No news about the development was released for two years. In 2003, Andy Ruhan of Bridgewaters Capital was found as a partner