used as a metaphor for strong bonding or stubborn stickiness, with numerous instances in Bollywood movies, topical jokes, and mundane conversation. "Fevicol Se" was the title of a song from the film Dabangg 2. Catchy phrases from Fevicol TV ads include "Dum Laga Kar haisya, zor laga kar haisya"; "Fevicol ka mazboot jodh hai, tootega nahi". References External links Fevicol Design Ideas Adhesives Indian brands