they had built the Greek Orthodox Church of the Annunciation, Manchester church on Bury New Road. Much of Lower Broughton was undeveloped at this time as it was prone to flooding and one of the few houses, built close to Broughton Bridge was called "Noah's Ark" as it was built on an artificial mound to raise it above the level of the floods. The Church of the Ascension was built in 1869. Broughton incorporated into Salford In 1844 the township of Broughton-cum-Kersal was incorporated into the Salford Borough, despite much opposition from some of the more wealthy residents, who didn't wish to be associated with "the cotton of Manchester or the filth of Salford" even though their wealth had been made in those towns. During the latter part of the century large numbers of terraced houses were built for the workers until eventually all of Lower Broughton was built upon. During the course of development the Clowes family kept tight control over the area to ensure that it remained "good class". The land in Higher Broughton was sold in large plots for "villa" type properties and they also restricted the number of pubs that could be built, and then only allowed beer to be sold and not spirits. By 1901 the population had grown to around 49,048. During the 20th century many of the large houses were divided up and rented out as flats, causing the area to become run down and neglected. Some of the fine Victorian terraces were demolished and replaced with modern housing. The Cliff was designated as a conservation area by Salford City Council in 1976. The designation now covers an area of 26.03 ha (64.42 acres) and has preserved the character of the area with its cobbled streets and many fine buildings. Regeneration In the summer months of 2000, new gardens, fences, gates and porches had begun to be fitted to the local authority houses in Lower Broughton covering the whole of the area by 2006. The gardens were introduced to make the area look neater and more consistent. The council and its arms-length management company "New Prospect", had been working closely with tenants to make sure that their houses were up to standard so that they were good quality council houses. Crime levels have now reduced and the unemployment rate has decreased leading to higher demand for housing in Lower Broughton, which is around