concentrate on being behind the screen. He has previously appeared in a supporting role in Fazil's Malayalam comedy drama film, Harikrishnans (1998) starring Mohanlal, Mammootty and Juhi Chawla. Playing the role of Guptan, Menon's character is killed and the entire plot surrounds around the investigation. Regarding his reluctance to accept acting roles, Menon has stated that he had not taken any acting classes, but had worked hard towards becoming a cameraman and a director. He has also expressed his delight at leading an anonymous life, which could change if he were to become recognisable in public spaces. Other projects Menon started his career in the field of ad-photography, and then went on to make a number of TV commercials. He entered the field during the early days (1980s) when competition was nil. It was the time when A. R. Rahman decided to do music on his own. They become friends and his creativeness was combined with A. R. Rahman's musical Jingles. He did his first Jingle in a national wide ad with him (Allwyn Trendy Watches). So far, Rajiv has done many ads with A. R. Rahman's Jingles. Noteworthy ones are for Airtel, Colgate, Palmolive, Titan, Asian Paints, Raymonds, Coca Cola. Rajiv Menon's production house was ranked No.3 by Economic Times Mumbai in 2006. The next year's ranking saw the company move to No.2. Rajiv Menon's production house is set up in Chennai and his agency clients range from Ogilvy & Mather, Lintas, Rediffusion, Hindustan Thompson Associates, to even smaller ones like Zero Degree Design Studio, Rubecon and Situations Advertising. His recent work includes a film about seven great Carnatic musicians. This documentary was made for the event of releasing the coffee-table book "Voices Within" by the contemporary musicians T.M Krishna and Bombay Jayashree. The documentary by Rajiv Menon captures the qualities of these music stalwarts. Personal life Rajiv Menon is married to a fellow advertising director, Latha, and is based out of Chennai. The pair has two daughters, Saraswathi and Lakshmi. Menon has described music director A. R. Rahman and director Mani Ratnam as his close friends, and has suggested that he is professionally motivated by his associations with the pair. Filmography All films as a director are in Tamil. Music videos As Producer 2001 - Ussele Ussele - Tamil pop album featuring singers: Sreenivas, Karthik and Timmy As playback singer Kichu Kichu - Naina (2002) References External links