Unsworth, Susan Schreibman, and Ray Siemens who, as editors of the anthology A Companion to Digital Humanities (2004), tried to prevent the field from being viewed as "mere digitization". Consequently, the hybrid term has created an overlap between fields like rhetoric and composition, which use "the methods of contemporary humanities in studying digital objects", and digital humanities, which uses "digital technology in studying traditional humanities objects". The use of computational systems and the study of computational media within the humanities, arts and social sciences more generally has been termed the 'computational turn'. In 2006 the National Endowment for the Humanities (NEH) launched the Digital Humanities Initiative (renamed Office of Digital Humanities in 2008), which made widespread adoption of the term "digital humanities" in the United States. Digital humanities emerged from its former niche status and became "big news" at the 2009 MLA convention in Philadelphia, where digital humanists made "some of the liveliest and most visible contributions" and had their field hailed as "the first 'next big thing' in a long time." In November 2018, the 10th Global Peter Drucker Forum was about the theme: “Management. The human dimension”. Among the articles presented the one that left its mark in the field of digital humanities was: Values and methods Although digital humanities projects and initiatives are diverse, they often reflect common values and methods. These can help in understanding this hard-to-define field. Values Critical and theoretical Iterative and experimental Collaborative and distributed Multimodal and performative Open and accessible Methods Enhanced critical curation Augmented editions and fluid textuality Scale: the law of large numbers Distant/close, macro/micro, surface/depth Cultural analytics, aggregation, and data-mining Visualization and data design Locative investigation and thick mapping The animated archive Distributed knowledge production and performative access Humanities gaming Code, software, and platform studies Database documentaries Repurposable content and remix culture Pervasive infrastructure Ubiquitous scholarship In keeping with the value of being open and accessible, many digital humanities projects and journals are open access and/or under Creative Commons licensing, showing the field's "commitment to open standards and open source." Open access is designed to enable anyone with an internet-enabled device and internet connection to view a website or read an article without having to pay, as well as share content with the appropriate permissions. Digital humanities scholars use computational methods either to answer existing research questions or to challenge existing theoretical paradigms, generating new questions and pioneering new