demographic group (adults age 25-to-54). More than 200,000 Puppy Bowl-related tweets were made on that day. Puppy Bowl X aired six times over 12 hours on February 2, 2014, with new content added for each airing. A record 13.5 million people watched the show's six airings. Puppy Bowl XI aired on February 1, 2015, and was watched by 2,767,000 viewers in its initial airing. Puppy Bowl XII aired on February 7, 2016, and was watched by about 2.2 million viewers in its initial airing (a drop of about 21% over 2015), and 9.3 million viewers (including time-shifted viewing) over all airings. It was the number one non-sports program on cable among adults aged 25-to-54 and among women aged 18-to-49 during its initial 3 PM-to-5 PM airing. It was the number two most-watched program on all television (cable and broadcast) from 3 PM-to-5 PM among adults aged 25-to-54 and among women aged 18-to-49. Only the Super Bowl itself had more viewers. This was the fourth year in a row that the Puppy Bowl's initial airing was the second most-watched program in the nation those demographic groups. Puppy Bowl XVI aired on February 2, 2020. Puppy Bowl XVII aired on February 7, 2021. Puppy Bowl XVIII aired on February 13, 2022. Puppy Bowl XIX aired on February 12, 2023, and was simulcast on Animal Planet, TBS, Discovery Channel, Discovery+ and HBO Max. It was the first puppy bowl to go into overtime. Advertising revenue for the 2013 show was up 19% over 2012, and drew a number of new advertisers. For the first time, Animal Planet allowed commercial branding of its "stadium" in 2013 as well. It was referred to throughout the program as the "GEICO Puppy Bowl Stadium". An aggregate of 12.4 million viewers watched part of all six airings of the Puppy Bowl in 2013. Advertising revenue for the 2014 Puppy Bowl rose 30% over 2013. Three new companies became sponsors of the show, and Mars, Incorporated's Sheba cat food company sponsored a new "cat VIP suite". Spin-offs and competition Puppy Games A spinoff of the Puppy Bowl, known as Puppy Games, aired opposite NBC's primetime broadcast of the opening ceremonies of the 2008 Summer Olympics on August 8, 2008. The Puppy Games included swimming, gymnastics, boxing, and soccer, and kittens were used for the "opening ceremony." John Ramey and Mary Beth Smith, respectively, served as the play-by-play announcer and