going to happen." Rofe moved to 3KZ in 1955. He took up an afternoon trial slot combining popular music with listener's requests; he presented "Call up KZ", which required listeners to identify recordings. Phil Gibbs, 3KZ's program manager, had Rofe call night football games at South Melbourne's home ground. On occasions he would broadcast with Gibbs and Harry Mueller at Saturday games. For the Melbourne Olympic Games in 1956, Rofe was one of seventeen local commentators accredited by the Australian Federation of Commercial Broadcasting. At the end of the Olympics Rofe presented "Spin for the Stars" and was intrigued as to how fellow DJ John Laws had secured American newly-released records. Laws used Qantas pilots to bring singles from the United States and Britain. Some were from the Memphis-based Sun label's artists including Elvis Presley, Roy Orbison, Jerry Lee Lewis and Carl Perkins. Rofe copied Laws idea and incorporated the latest singles into his show, where they were inter-mixed with tracks by Perry Como, Peggy Lee, Rosemary Clooney, Bing Crosby, Doris Day and Frank Sinatra. Before the end of 1956 Rofe had introduced rock-n-roll to Melbourne radio. Aside from Rofe's radio work he sponsored weekly dances at the Preston Town Hall from September 1960. He worked at 3KZ broadcasting from the Trades Hall building in Carlton for eight years, then moved to 3UZ, before returning to 3XY as music director in the 1970s. Rofe became a gossip news columnist and adviser for teenage popular music newspaper, Go-Set, in February 1966, while still at 3UZ. David Martin Kent described how his "popularity on the radio ensured further reasons to buy and read [the paper]." Whilst Rofe supported local artists his "critical editorial like columns sought to prompt Australian pop musicians to do better." Fellow gossip columnist at Go-Set was Ian Meldrum. Kent contrasted Rofe's style which "became the default editorial. He was extremely critical of the development, or lack of development amongst Australian pop and rock musicians. For this, he was often derided by Go-Sets non-musician readers", whilst Meldrum's features "were never analytical; they tended to express an immediate view about an issue or personality." According to Kent "Rofe had been restrained with respect to his comments on Australian music, Meldrum tended to be more emotional and biased." Rofe's popularity peaked in February 1968 when he was appointed King of Moomba, a local festival. Lily Brett, another Go-Set journalist, interviewed Rofe