Several players and coaches also made the headlines for the wrong reasons. Jamie Lyon walked out on the Parramatta club after the first round citing burnout and dissatisfaction with living in Sydney, and would later move to the UK for a successful Super League career. Coaches Daniel Anderson and Paul Langmack would have their contracts terminated at the New Zealand Warriors and South Sydney Rabbitohs respectively. Andrew Johns was injured in Newcastle's third game of the season against Parramatta, and subsequently missed the remainder of the season. The Knights missed the finals of the NRL for the first time since 1996. 2004 was also notable for the emergence of teenage players Sonny Bill Williams (Bulldogs) and Karmichael Hunt (Brisbane Broncos), and their performances, mature beyond their years, would be critical to the fortunes of their clubs. A quirk of the draw meant that the Sydney Roosters did not play a premiership match in Queensland during the season, while there was only one Queensland derby contested during the regular season, in round six in Townsville. Teams The line-up of fifteen teams for the 2004 premiership remained unchanged from the previous season. Advertising In 2004 the NRL and their advertising agency MJW Hakuhodo continued with their use of the Hoodoo Gurus' 1987 hit "What's My Scene" with reworked lyrics as "That's My Team". In addition to the big 60-second season launch TV commercial, three shorter executions were produced: one targeting young men, another targeting women and one aimed at families. In a year where sexual assault allegations damaged perceptions and the reputation of the code, retaining female fans was seen as a massive challenge. Statistics and records Anthony Minichiello ran 4,590 metres with the ball in 2004, more than any other player in the competition. Hazem El Masri's tally of 342 points from 2004 still stands as the individual record for most points scored in a season in Australian club rugby league history. The St. George Illawarra Dragons's club record for their biggest comeback was set at 24 points when they came from 34–10 down with only 25 minutes remaining to win 36–34 against the Manly-Warringah Sea Eagles. The Brisbane Broncos' 10–0 loss to the Cowboys was their first ever against the Townsville-based club, and the first time they had been held scoreless in Queensland. The Wests Tigers were held scoreless in consecutive weeks (rounds 15 and 16), those two rounds, the