audio streams were added to album certifications. In July 2018 video streams were included in singles certifications for the first time. Streaming's contributions to chart-eligible sales totals for singles and albums are calculated using the methodology employed by the Official Charts Company for consumption at title level. In April 2018, a new Breakthrough certification was introduced, pertaining to an artist's first album to reach 30,000 sales. Additionally, the program was re-branded as BRIT Certified, with public promotion of the programme being assumed by the BRIT Awards' social media outlets and digital properties. Chief executive Geoff Taylor justified the change by stating that it was part of an effort to cross-promote the certifications with "the UK's biggest platform for artistic achievement". Anti-piracy operations The BPI have developed bespoke software and automated crawling tools created in-house by the BPI which search for members repertoire across more than 400 known infringing sites and generate URLs which are sent to Google as a DMCA Notice for removal within hours of receipt. Additionally, personnel are also seconded to the City of London Police Intellectual Property Crime Unit to support anti-"piracy" operations. See also Home Taping Is Killing Music Official Charts Company List of music recording certifications Notes References External links Music organisations based in the United Kingdom Organizations established in 1973 Media and communications in the London Borough of Lambeth 1973 establishments in the United Kingdom Organisations based in the London Borough of Lambeth