of rapid development of new, bolder typefaces for posters and commercial printing. Probably the first slab-serif to appear in print was created by the foundry of Vincent Figgins, and given the name “antique”. Others rapidly appeared, using names such as “Ionic” and “Egyptian”, which had also been used as a name for sans-serifs. (At the time typeface names were often adjectives, often with little purpose to their name, although they may have been in this case reference to the “blocky”, geometric structure of ancient architecture. There was limited separation between the name of typefaces and genres; if a font proved popular it would often be pirated and reissued by other foundries under the same name.) Compared to Figgins' "antique", the Clarendon design uses somewhat less emphatic serifs, which are bracketed rather than solid blocks, that widen as they reach the main stroke of the letter. Besley's design was not the first font with this style by at least three years, as typefaces labelled "Ionic" had already appeared in this style (other typefaces would copy this name), but the Clarendon design was particularly popular and its name rapidly copied. Historian James Mosley suggests that an inspiration for these designs may have been the style of handlettered capitals used by copper-plate engravers. Besley's original Clarendon design was quite compressed, unlike most later 'Clarendons' intended for display setting, which are often quite wide. One of the original target markets for Besley's Clarendon design was to act as a bold face within body text, providing a stronger emphasis than the italic type that had been used for centuries for this purpose, and in this it matches the quite condensed body text faces of the period. (The modern system of issuing typefaces in families with a companion bold of matched design did not develop until the twentieth century.) Slab serifs had already begun to be used for bold type by the 1840s, but they were often quite lumpy in design and quite poorly matched to the body text face they were intended to complement. Mosley has written that "the Clarendon type of the Besley foundry is indeed the first type actually designed as a ‘related bold’ – that is, made to harmonize in design and align with the roman types [regular weight typefaces] it was set with...Before the launch of Clarendon type printers picked out words in slab-serifs or any other heavy type." However, because