1998. 102.3 KISS FM After Clear Channel acquired WPYX in 2000, 102.3 returned to Top 40 (CHR) as Clear Channel's trademarked KISS FM brand was adopted on May 26, 2000 after a day of stunting, with the WKKF calls following soon after. WXCR personality Steve Scott was the only one to make the transition from classic rock to CHR as Jeff Mrozek adopted the afternoon drive spot at former sister station WQBK-FM earlier that year. Since its launch, WKKF has been a largely successful station going after heritage CHR WFLY with a more rhythmic, younger-leaning format. This approach has allowed it to hold its own against WFLY, a station which had not seen competition for a decade prior to WKKF's launch, and WAJZ, a Rhythmic (since 2005) who happens to be WFLY's sister station. Much of WKKF's early airstaff were transplants from other stations in the market: former Program Director/midday jock Rob Dawes previously held the same position at WFLY, former midday jock Ally Reid handled middays at WFLY as well as sister station WFLZ in Tampa, Florida, and former WFLY jock "Joey Kidd" (formerly in morning drive, also known as Joe Rosati on WDTW-FM in Detroit, Michigan). Mike Corts, former WFLY jock began board operating Mornings until Valentine in the Morning was syndicated. Corts was hired to host nights on Kiss and also hosted the popular and #1 rated Saturday night "Remix". Afternoon drive jock DJ Thomas, the last original staff member from WKKF's launch, former night jock Mick Lee now Program Director at WLIT, Chicago, as well as former evening jock Corey Kincaid, left WKKF in 2009. In addition, the syndicated Elvis Duran and the Morning Show (originating at WHTZ in New York City) was added in morning drive on the station that year. After the demise of sister alternative rock station WHRL in September 2010, WKKF added more pop rock and alternative artists to its playlist that it would not play as much before, including The Script, Lady Antebellum, and Paramore; in addition, the station added more 1990s and early 2000s gold to its playlist. After the start of 2012, the station has reverted to a Rhythmic Contemporary direction, although still reporting as a Mainstream Top 40 by Mediabase and Nielsen BDS. Regarding WKKF's direction shift, they continue to be a mainstream top 40 because of most markets having two Top 40 (CHR) stations. KISS 102.3 By