reference to the Super Bowl's halftime show with Bruno Mars, Keyboard Cat "played" his song "Locked Out of Heaven" during the halftime show. The half-time show also featured 30 kittens toppling dominoes and a kitten "parachuting" onto the field. To increase interactivity with fans of the show, the Puppy Bowl X online site allowed fans to play a "Fantasy Puppy League" (similar to fantasy football) featuring the 2014 puppies, gave fans the chance to vote for the "Most Valuable Puppy" during the event, and gave viewers the opportunity to post photos of their own animals and Puppy Bowl parties via Instagram. Entertainment Weekly reporter James Hibbered commented on the changes by noting, "Animal Planet is simply embracing viral-video favorites and ratcheting up the sports-spoof silliness to a new level this year." Animal Planet established a "Puppy Bowl Experience" at the Discovery Times Square exhibition space. The "experience" included a area where people could play with puppies, a recreation of the Puppy Bowl set, and advertising sponsor areas. An emphasis on adopting pets from shelters became a focus of the show in 2014 as well. A total of 33 shelters from 18 states and the territory of Puerto Rico supplied shelter animals (dogs, cats, hamsters, etc.) for the Puppy Bowl. All the animals on the show (except for the penguins) are shelter animals, and usually all are adopted by the time the show airs. Throughout the program, updates on the status of each of the adopted puppies was given. Throughout the program, however, the adoption journey of Rosie (now named Scout), a three-month-old Chihuahua/terrier mix, was followed from her arrival at the shelter to her life with her new family. Puppy Bowl XI featured five Nigerian dwarf goats as cheerleaders. "Katty Furry", a cat depicted playing Katy Perry songs in YouTube videos, was the "half-time performer". MVPs were chosen in each of the program's first three airings. Puppies were divided for the first time into teams, and a hamster-powered scoreboard kept score. Celebrities such as Andy Cohen, Whitney Cummings, and Reese Witherspoon appeared on the program to root for "their team", and an animated short featuring The Simpsons played during the show. Animals with substantial followings on Instagram had images submitted, showing their support for each team as well. A fantasy football draft was introduced to allow fans to pick the puppy they felt would score the most points. Puppy Bowl