audience which The CW focused upon preferred watching its shows through streaming platforms instead of during live broadcasts, while the average audience of a broadcast CW affiliate was approximately 58 years old. Nexstar indicated that it would focus on the older audiences as well and not just the younger demographic. In particular, Nexstar was reported to have been seeking older-skewing dramas, police procedurals, and sitcoms. Paramount Global and Warner Bros. Discovery would still produce content for The CW as primary content suppliers, though Nexstar noted that the arrangement would be primarily for the 2022–23 broadcast season. It indicated that it "will have the option to extend the partnership" with Paramount and WBD beyond that season. Nexstar stated in September 2022 that it would seek to supplement The CW's content by acquiring projects from studios beyond solely Paramount and WBD. while any The CW content not licensed to other streaming services would continue to appear on its own streaming platform CW Seed. On October 3, Nexstar officially announced that it had closed the deal to acquire the majority ownership of The CW. Longtime chairman and CEO Mark Pedowitz resigned from his role, with Dennis Miller taking over as the president of The CW. Rick Haskins, The CW's chief branding officer and president of the network's streaming division, as well as chief financial officer Mitch Nedick were let go on the same day. Thirty to forty employees were laid off on November 1, including several executives. Longtime executive Paul Hewitt was replaced with Beth Feldman as the senior vice president of the network's communications unit. On the following day, Brad Schwartz was appointed as the president for the entertainment division, overseeing programming strategy, creative and brand development, and day-to-day operations. On November 8, Nexstar announced that the carryover programming from the former parent companies of The CW, Paramount Global and Warner Bros. Discovery, would be minimal by the 2023–24 season. In January 2023, the network announced its first-ever national sports broadcast contract with LIV Golf. On February 1, The CW appointed Heather Olander as the head of unscripted programming, a position under which she will report to Schwartz. In a shift away from scripted progamming, it also let go of Executive VP for Current Programming Michael Roberts, and Executive VP for Development Gaye Hirsch, among other layoffs on the following day. The CW appointed Chris Spadaccini as the Chief Marketing Officer on