in reaction to multinational merchandising of food which is uniform, produced using industrial methods, and called fast food. Support for locally family businesses, small craftsmans and farmers, traditional and local communities of small owners (craft guilds, farming circles and other), community banks and credit unions, such as the following organizations: American Independent Business Alliance, Business Alliance for Local Living Economies, the Institute for Local Self-Reliance, and Move Your Money. "The Benefits of Doing Business Locally" an essay by Jeff Milchen, American Independent Business Alliance co-founder, covers many arguments for local business ownership and patronage. Localism in media to support a diverse news media in the face of increasing corporate control. The US Federal Communications Commission made use of this term when seeking input on its rules, stating "promoting localism is a key goal of the Commission’s media ownership rules." Localism in government structures, which can include: Tertiary government where small community councils make relevant decisions, with some degree of independence from local or national government. Workers' councils, where the employees of a particular workplace discuss and negotiate with their employer, rather have this done by a national union which may be remote from local issues. Federalism and devolution. Religion (Protestant): Exclusive localism holds that there can't be more than one legitimate institutionally visible church at one given location, the variation of which varies but is usually held to be either a city or a neighbourhood. Localism is more generally the congregationalist idea that each local church should be autonomous, only extended to reject any formal association of churches. It is specially relevant among Baptists, where localists reject the forming of Conventions. Religion (Churches of Christ): The congregationalist idea of local autonomy is a cornerstone of restoration movement fellowships that identify as churches of Christ or Independent Christian Churches/Churches of Christ. Founders of the movement declared their independence from various denominations, seeking a fresh start to restore the New Testament church, and abandoning creeds. The names "Church of Christ," "Christian Church" and "Disciples of Christ" were adopted by the movement because they believed these terms to be biblical and not man made. A converging of Christians across denominational lines in search of a return to a hypothesized original, "pre-denominational" Christianity. Participants in this movement sought to base doctrine and practice on the Bible alone, rather than recognizing the traditional councils and denominational hierarchies that had come to define Christianity since the