French far-right activists related to the New European Order, a neo-fascist movement led by Binet. It carried out subtle semantic shifts between "differentialism" and "inequality" which are deemed influential on European far-right movements at large. Concept The concept, which has been part of the ideological foundation of European New Right, emphasizes the separation of varying ethno-cultural groups, as opposed to cultural integration and intra-state multiculturalism. Ethnopluralism tends to rely on cultural assimilation of foreign cultural norms in order to preserve the inherent forms and resemblances of a given ethno-culture, which has a right to claim cultural dominance over a defined territory. It has been proposed by Nouvelle Droite thinkers, and embraced by European New Right activists at large, as a mean to facilitate the continuity of distinct ethno-cultural societies as politically autonomous entities. De Benoist claims that indigenous cultures in Europe are being threatened by the liberal worldview promoted by the United States, and that pan-European nationalism founded on the idea of ethnopluralism would stop this process. In 2002, he described the "progressive disappearance of diversity from the world", including biodiversity of animals, cultures and peoples, as the "greatest" world danger. These views on culture, ethnicity and race have become popular among European far-right groups from the 1970s onward and, more recently, in alt-right circles in North America. It has also been covered in some New Left sources like Telos. Plasticity The difficulty of defining clearly the concept lies in the fact that its proponents can oscillate between a genetic and a cultural definition of the notion of "difference". Alain de Benoist had for instance supported an ethno-biological perspective in the 1960s, endorsing South African apartheid during the same decade. He has however gradually adopted a more dual approach in his writings. Inspired by Martin Buber's philosophy of dialogue and Ich und Du concept, de Benoist defined "identity" as a "dialogical" phenomenon in We and the Others ("Nous et les autres", 2006). According to him, one's identity is made of two components: the "objective part" that comes from one's background (ethnicity, religion, family, nationality), and the "subjective part", freely chosen by the individual. Identity is therefore a process in constant evolution, rather than an immutable notion. In 1992, he consequently dismissed the Front National use of ethnopluralism, on the grounds that it portrayed "difference as an absolute, whereas, by definition, it exists only relationally." While Guillaume Faye argued in 1979