was announced before Verna Fields was announced as the winner of the award. By the time CBS had taken over broadcasting the NCAA Final Four, the Academy Awards ceremony had by now taken place the week before the Final Four, and has since moved well away into mid or late February (except during Winter Olympic years) due to ABC's want to have the awards take place during the February sweeps period, along with the general consolidation of the film awards season into a shorter period. The 2012 NBA All-Star Game was played opposite the 84th Academy Awards. The presentation drew an estimated 39.3 million viewers, a 4% increase over the previous year. Conversely, viewership for the All Star Game on TNT measured at 7.1 million, a 22% decline from last year's 9.1 million. The Alliance of American Football scheduled one of its contests opposite the 91st Academy Awards in 2019. The game drew 515,000 viewers, a bump of approximately 20% from the previous week's and following week's matchup on the same network, NFL Network. College football The move is harder in the sport, especially with ESPN games competing against CBS games. Because of a CBS contract with the Southeastern Conference that gives the conference exclusivity at the 3:30 p.m. ET slot, and ESPN's games being regional (parts of the country may receive games from different conferences, with ABC now airing primarily the Atlantic Coast Conference and most Notre Dame away games), and even a Fox game with one of their three conferences, college football schedules are intentionally made flexible in order to allow networks to choose the best game when possible. The SEC opened their exclusivity up slightly in the 2014 for ESPN with the launch of their SEC Network with the conference, which now allows that ESPN to air up to two SEC games (one on the main SEC Network feed, with a lower-tier matchup carried by the SEC Network's alternate feed), though CBS retains first choice for their preferred game. Professional wrestling In 1995, the professional wrestling promotion World Championship Wrestling (WCW) began to schedule a live, weekly show on TNT, Monday Nitro, to compete directly with the rival WWF's (now WWE) Raw on USA Network (which, at the time, did not always broadcast live), resulting in an intense rivalry dubbed the "Monday Night Wars". Aided by WCW's popular New World Order (nWo) angle with Hulk Hogan, Nitro