Hasbro lost US$10 million on the combined poor performance of this, and their next collaboration with De Laurentiis Entertainment Group (DEG), The Transformers: The Movie. It also forced the producers of these films to make G.I. Joe: The Movie a direct-to-video release instead of theatrical, as well as scrap a Jem movie then in development. However, The Transformers: The Movie was itself later reassessed on VHS, DVD and Blu-ray by viewers, and has over the decades risen to become a popular cult classic. Critical reception As with various other films of the 1980s designed to promote toy lines, My Little Pony: The Movie was widely panned by critics. The New York Times''' Nina Darnton, aware of its marketing purposes, added in her review: "Unlike the great Disney classics, there is nothing in this film that will move young audiences, and there are very few bones of wit thrown to the poor parents who will have to sit through the film with children of this age group." Movie historian Leonard Maltin seemed to agree, calling the picture "...A good concept hampered by poor animation; too 'cute' for anybody over the age of 7." According to Halliwell's Film Guide, My Little Pony came off as an "immensely distended cartoon meant to plug a fashionable line of children's dolls." Home media In the United States, the film was released on VHS and Beta by Vestron Video in late October 1986. Its Laserdisc was released in mid-1988. The film was released on DVD in the United Kingdom in 2003 by Prism Leisure. The first DVD release in the United States was released in late 2006 by Rhino Entertainment; musical moments from the film were used as its only extras. The film was later re-released on January 27, 2015 by Shout! Factory. A home media bundling both this film and the namesake 2017 film was released on October 16, 2018, commemorating the 35th anniversary of the My Little Pony toyline. The releases contain the same bonus features as its DVD/Blu-ray counterparts. In other media An episode of My Little Pony: Friendship Is Magic'' from its fifth season, "Make New Friends but Keep Discord", features the Smooze, a creature that originally appeared in the film. In the episode, Discord brings the creature into the Grand Galloping Gala to separate Fluttershy from her new friend, Tree Hugger. The Smooze is noticeably different than how it appears in