UK, Germany, France, Russia, Turkey, South Africa, UAE, India, China, Thailand, Japan, Mexico and Australia). complete perception dashboards for the top five country brands, regional leaders, and 'ones to watch' for the future. Futurebrand tests a global research sample based on the Hierarchical Decision Model (HDM) which involves determining an individual's awareness, familiarity, association, and preference towards a country's brand. In their 2018-19 ranking, the top 5 nations brands were (ranked from first to fifth) Germany, Switzerland, Japan, Sweden, and Canada. See also Country of origin Branding Place branding Public relations Cool Japan Cool Britannia Presidential Council on Nation Branding, Korea References Further reading Andrew Stevens (June 8, 2011) "The Singapore brand offers a thoroughly modern city" City Mayors Foundation. Anholt, Simon (2003) Brand New Justice: the upside of global branding, Butterworth Heinemann, Oxford. Chan, Rachel (April 20, 2011) Review of Brand Singapore by Koh Buck Song at University of Southern California Center on public diplomacy at the Annenberg School. Clay Risen (Dec 11, 2005) "Branding Nations", New York Times. Council on Foreign Relations (November 9, 2007) Backgrounder on Nation Branding. Fan, Y. (2006) "Nation branding: what is being branded?" Journal of Vacation Marketing 12(1): 5-14. Gubel, Peter (May 29, 2005) article in Time Magazine. Johansson, Johny K. (2004) In Your Face: How American Marketing Fuels Anti-Americanism, Upper Saddle River, NJ: Financial Times/Prentice-Hall. Kotler, Philip; Jatusripitak, Somkid; Maesincee, Suvit (1997) The Marketing of Nations: A Strategic Approach To Building National Wealth, The Free Press, New York. Litvinov, Nikolai. Brand strategy of territory (Part 1) // Journal of Brand Management (Russia). — 2010. — No.4(53). — P. 244–255. Litvinov, Nikolai. Brand strategy of territory (Part 2) // Journal of Brand Management (Russia). — 2010. — No.5(54). — P. 302–318. Meike Eitel, Marie Spiekermann (2005) Nation Branding : San Marino developing into a brand Melerowicz, Mariana (2009) National Branding in Poland in: AICELS Law Review - Journal on Central European Law. No.1, Rincon: The American Institute for Central European Legal Studies (AICELS). Olins, Wally (2002) "Branding the nation – the historical context", Journal of Brand Management 9(4-5). Potter, Evan (2009) Branding Canada: Projecting Canada's Soft Power through Public Diplomacy Montreal/Kingston: McGill-Queen's University Press. Rendon, Jim (November 23, 2003) "When Nations Need a Little Marketing", New York Times. Risen, Clay (March 13, 2005) article, Boston Globe. Townsend, Jake (August 8, 2011) "Branding Peace: Norway's Identity Put to the Test" Huffington Post. True, Jacqui