Peter Schwartz (; born 1946) is an American futurist, business executive, innovator, author, and co-founder of the Global Business Network (GBN), a corporate strategy firm, specializing in future-think and scenario planning. In 2011, Schwartz became an executive at Salesforce.com, where his roles include Senior Vice President of Strategic Planning and Chief Futures Officer. Personal history Schwartz was born in 1946 to Klara and Benjamin Schwartz, Hungarian Jews who had been in concentration camps and were living in a displaced persons camp in Stuttgart, Germany. The family soon moved to Norway, where they lived until he was five. At this point, they emigrated to America as stateless aliens on the S/S Stavangarfjord, arriving at the Port of New York in April 1951 and like nearly all displaced persons were taken to Ellis Island. They found a new home in Haddon Township in Camden County, New Jersey, and Schwartz graduated from Haddonfield Memorial High School in 1964, where he won a National Merit scholarship, and was able to attend Rensselaer Polytechnic Institute (RPI) on full scholarship. He served as RPI's May commencement speaker for the class of 2009. According to Stewart Brand, Schwartz was a member of Students for a Democratic Society. After graduating in 1968 with a B.S. in aeronautical engineering, Schwartz taught high school in Philadelphia and worked in the innovative student housing program at UC Davis. In 1970 Schwartz married his first wife, Frances Michener (Funtz), a native Berkeleyan, mountaineer and his first “Remarkable Person”. In 1972 he became an employee at the Stanford Research Institute (SRI), where he began to develop his unique method of scenario planning, and rose to director of the Strategic Environment Center. In 1982, he moved to London to work for Royal Dutch Shell as head of scenario planning. In 1985, while giving a speech at the Lawrence Berkeley Laboratory of UC Berkeley, he met his future wife, Cathleen Gross. He moved to live with her in Berkeley, California, in 1987. They married and had one child, Benjamin "Books" Schwartz, born in 1990. Writings Schwartz has written several books, on a variety of future-oriented topics. His first book, The Art of the Long View (Doubleday, 1991) is considered by many to be the seminal publication on scenario planning. It was voted the best all time book on the future by the Association of Professional Futurists and is used as a textbook by many business