survived the Great Depression and was soon the leader of radio manufacturers. At the same time McDonald launched a career as an explorer and adventurer that publicized the Zenith products and sent sales to new records. He formed and was the first president of the National Association of Broadcasters and pioneered the development of the short-wave radio. When Donald B. MacMillan made his Arctic trip he was equipped with transmitters and receivers supplied by the Zenith Corporation. "He expanded the radio medium into international communications, ship-to-shore, radar, and VHF and UHF television." The company slogan was: "The quality goes in before the name goes on." The Zenith Corporation was a great company and a good example to others. During the Great Depression, Zenith employees took less pay and worked longer hours to keep the company alive. As the economy improved, Comdr. McDonald rewarded them with additional shares in the company and a larger portion of its profits. He became interested in the radio business in 1920 upon learning that there was money to be made in it. However, it was necessary to hold a manufacturing license from Edwin Armstrong - and issuance of these had been suspended indefinitely. However, in 1921 he entered into a partnership with the founders of the Chicago Radio Laboratory, Karl Hassel, and Ralph Matthews. Under the tradename "Z-nith", this company held a valuable Armstrong license but lacked funds for expansion to meet the demands of their order book. McDonald was appointed general manager and the partnership was formally incorporated in 1923 as the Zenith Radio Corporation. By 1927, the company was large enough to secure its own RCA manufacturing license. McDonald was well known for his charismatic leadership style, and his unexpected death in 1958 reportedly "left a void of talent at the top" of the company. The Zenith Trans-Oceanic Brief summary Eugene McDonald, besides being a hard-driving and demanding CEO, was also a yachtsman. His yacht the Mizpah (AKA USS Mizpah (PY-29)) was one of the largest in the Great Lakes region. Toward the end of 1939 the interest in the war in Europe increased. McDonald had poor reception of any regional broadcast aboard the Mizpah and suggested that a portable radio be produced that could receive not only standard broadcast (AM radio) but higher-frequency shortwave broadcast to receive international broadcasts that use radio frequencies that could bounce off the Earth's ionosphere (upper atmosphere)