possibilities that subreddits provide create new opportunities for raising attention and fostering discussion across various areas. In gaining popularity in terms of unique users per day, Reddit has been a platform to raise publicity for a number of causes. Additionally, the user base of Reddit has given birth to other websites, including image sharing community and image host Imgur, which started in 2009 as a gift to Reddit's community. In its first five months, it jumped from a thousand hits per day to a million total page views. Statistics from Google Ad Planner suggest that 74% of Reddit users are male. In 2016, the Pew Research Center published research showing that 4% of U.S. adults use Reddit, of which 67% are men. 78% of users get news from Reddit. Users tend to be significantly younger than average with less than 1% of users being 65 or over. Politically, Reddit's community is predominantly left-leaning, with less than 19% of its users leaning to the right. Reddit is known in part for its passionate user base, which has been described as "offbeat, quirky, and anti-establishment". Similar to the "Slashdot effect", the Reddit effect occurs when a smaller website crashes due to a high influx of traffic after being linked to on Reddit; this is also called the Reddit "hug of death". Philanthropy Users have used Reddit as a platform for their charitable and philanthropic efforts. Redditors raised more than $100,000 for charity in support of comedians Jon Stewart's and Stephen Colbert's Rally to Restore Sanity and/or Fear; more than $180,000 for Haiti earthquake relief efforts; and delivered food pantries' Amazon wish lists. In 2010, Christians, Muslims, and atheists held a friendly fundraising competition, where the groups raised more than $50,000. A similar donation drive in 2011 saw the atheism subreddit raise over $200,000 for charity. In February 2014, Reddit announced it would donate 10% of its annual ad revenue to non-profits voted upon by its users. As a result of the campaign, Reddit donating $82,765 each to Electronic Frontier Foundation, Planned Parenthood Federation of America, Doctors Without Borders, Erowid Center, Wikimedia Foundation, Multidisciplinary Association for Psychedelic Studies, NPR, Free Software Foundation, Freedom From Religion Foundation, and Tor Project. Activism Reddit has been used for a wide variety of political engagement including the presidential campaigns of Barack Obama, Donald Trump, Hillary Clinton, and Bernie Sanders. It has also been used for self-organizing sociopolitical