Huisgenoot (Afrikaans for House Companion) is a weekly South African Afrikaans-language general-interest family magazine. It has the highest circulation figures of any South African magazine and is followed by sister magazine YOU, its English-language version. A third magazine, Drum, is directed at the black market. The magazines have a combined circulation of about 550 000 copies a week. Yvonne Beyers is the current editor of Huisgenoot. It is estimated that more than two million people read Huisgenoot weekly. The magazine also has many brand extensions and a popular concert, Skouspel, was held at Sun City every year until 2014. Some of the best Afrikaans artists are heard and the most popular singers, actors and TV shows of the year are honoured with an award called Tempo. A yearly Skouspel concert is also held in Cape Town. Huisgenoot launched a few successful line extensions in 2010, including recipe and blockbuster titles. In July 2012, the magazine also launched its first reality television show, in conjunction with the Afrikaans television channel kykNET. The show, titled Saktyd (Deadline), gave viewers insight into what it takes to produce South Africa's biggest magazine on a weekly basis, while challenging 13 new journalists to win the job of a lifetime at the magazine. The magazine is published by Media24, a subsidiary company of Naspers publishing group. Content includes a mix of real-life drama, glamour, fashion and consumer affairs articles as well as recipes, crossword puzzles, home projects and sport. It has a children's and a teen section and at least one short story a week or a serial... History The magazine was founded as the monthly De Huisgenoot, written in Dutch, in 1916. The first magazine cost 6d (six pennies or five cents) and consisted of 26 pages. President Paul Kruger was on the cover and the main article was a life sketch on the president. The first advertisement for that issue was by Stuttafords. There were two reasons behind its founding: to financially support the newspaper De Burger (The Citizen), which was the political mouthpiece of the Cape National Party; and provide the Afrikaner population with inspiration, information and entertainment in Afrikaans (or, originally, Dutch). While the cause of Afrikaner nationalism dominated the content of the magazine for decades, the editors of the magazine gradually had to make concessions to popular taste. Covers featuring Afrikaner heroes and politicians were replaced by ones featuring female film