KLTH about a month after 102.1's flip, this time as a classic rock station featuring many of KY's earlier personalities. (Since June 2020, KYSJ in St. Joseph has broadcast a classic rock format using the "KY 102" branding.) In June 1998, CBS split off the radio division under the revived Infinity Broadcasting name, which would be renamed CBS Radio in December 2005. Star 102 On January 4, 1999, at 5 p.m., after playing "Ants Marching" by Dave Matthews Band, KOZN began stunting with ocean sounds, as well as liners redirecting listeners to KMXV, and to listen at 9 a.m. the following day for something new on 102.1. At the promised time, KOZN flipped to adult contemporary, branded as "Star 102”, under new Program Director Jon Zellner (who continued to program KMXV). The first song on "Star" was "Nothing's Gonna Stop Us Now" by Starship. On February 1, KOZN changed their call letters to KSRC. "Star" primarily competed with Entercom's KUDL and KCIY. The station also aired Christmas music during the holiday season to compete with KUDL, a tradition that began in November 1999. (A few times, the two stations would flip to Christmas music within hours of each other, and on occasion, KSRC/KCKC would be the first station to go all-Christmas in the United States.) It would only take a year for KSRC to beat KUDL in the ratings. Zellner left the station in 2004. In 2005, KSRC changed to a more upbeat image, dropping most soft-sounding music. Despite the new upbeat image, KSRC added John Tesh's syndicated "Intelligence For Your Life" for nights in September 2005; it lasted a few months. On January 24, 2006, the station changed call letters to KCKC, in what was reportedly a near format flip to CBS Radio's FM Talk format as "Free FM". CBS canceled the format flip after the ratings of other Free FM stations across the country tanked. In November 2006, Wilks Broadcasting bought the station due to CBS wanting to concentrate on larger media markets. John Tesh's show soon returned to nights, and eventually, replays from the previous night aired in the afternoons. While popular for many years, both KUDL and KCKC began to decline in the Arbitron ratings after the introduction of the Portable People Meter in early 2009. KUDL, though, usually had the upper hand compared to KCKC, most likely due to that station's heritage in the market,