initials of Gish Radio Service. On June 15, 1927 KGRS was assigned to 1230 kHz. Consolidation of WDAG and KGRS as KGNC Effective November 11, 1928, with the implementation of the Federal Radio Commission's General Order 40, both WDAG and KGRS were moved to 1410 kHz, on a timesharing basis. As of 1935, WDAG and KGRS were still the only radio stations located in Amarillo. At this time the Globe-News Company, Inc., a local newspaper publisher, formed the Plains Radio Broadcasting Company in order to take over and consolidate the two stations. The licenses of both WDAG and KGRS were acquired and assigned to Plains Radio Broadcasting. KGRS was treated as the dominant station of the merger, and its call sign was changed to KGNC. Starting on June 1, 1935 the combined operation began broadcasting fulltime under the KGNC call letters. After Federal Communications Commission (FCC) approval of the merger, KGNC operated with 2,500 watts daytime, and 1,000 watts at night. Later history On March 29, 1941, stations on 1410 kHz, including KGNC, were moved to 1440 kHz, as part of the implementation of the North American Regional Broadcasting Agreement. In 1947 KGNC moved to its current frequency assignment of 710 kHz. Another Amarillo station, KFDA, took advantage of the vacated frequency to move from 1230 to 1440 kHz. In 1953 television station KGNC-TV began operations. An FM station, the first in the Texas panhandle, went on the air in November 1947, but suspended operations in 1950. In December 1958 a second affiliated FM station, which like the first had the call sign KGNC-FM, began broadcasting. In 1994, the Federal Communications Commission found the Equal Employment Opportunity policies of KGNC and KGNC-FM to be deficient. The stations were notified of a fine of an apparent liability of $25,000, and given shorter than usual license renewals. Translator References External links KGNC website FCC History Cards for KGNC (covering 1927-1980 as KGRS/KGNC) GNC News and talk radio stations in the United States Radio stations established in 1922 1922 establishments in Texas Alpha Media radio stations Radio stations licensed before 1923 and still broadcasting