was regularly defeated in its own market by Detroit's WRIF. With the poor ratings, General Manager Ray Nelson, along with the sales department, proceeded to change the format to country. History of "W4" The WWWW call letters were originally used for 106.7 FM (and later 1130 AM) in Detroit. Many Detroit-area radio listeners of the 1970s remember WWWW-FM as a rock station with a slightly progressive lean. It would offer unique programming, such as the "All-Night Album Replay," where several full rock LPs would be played consecutively during a given evening. Print advertising for the station occasionally featured images of Godzilla, the mythical character seen in the Toho-produced Japanese series of feature films. That format would not extend into the 1980s, however. The change to the country format (nicknamed "W4 Country") alienated many former listeners, as reflected in initial ratings changes. It soon acquired an entirely new audience, though a rare few individuals (such as on-air personality Chuck Santoni, who is now at WSAQ-FM in Port Huron) remained with the station. In reality, the station maintained its country format much longer than the previous rock format. In October 2000 "Alice 106.7" finally changed its call letters to "WLLC-FM" while the "WWWW" call letters were moved to 102.9 FM in Ann Arbor to relaunch "W4 Country" on September 29, 2000. The new "W4 Country" soon became a ratings success in Ann Arbor. Arbitron often rates WWWW-FM as the top music station in the market. W4's signal into metropolitan Detroit is impeded by WDKL in Mount Clemens in Macomb County, but it still frequently shows up toward the bottom of the Detroit ratings. W4's signal is much stronger toward the south, west and north of Ann Arbor, and the station gets a listenable signal as far away as Flint, Lansing, and Toledo On the top of every hour, the station still uses its W4 jingles from 106.7 in the late 90s. Changes in 2006 On July 24, 2006, the call letters for 102.9 FM in Ann Arbor were temporarily changed to WFOR-FM (there is a CBS-owned TV station in Miami, Florida with the WFOR call letters), as Clear Channel moved the "WWWW" call letters to the 1310 AM facility in Detroit. One week later, on July 31, 102.9 switched to WWWW-FM, different in only the "-FM" suffix. On September 15, 2006, the WDTW call letters returned to 1310 AM, and WDTW-FM would