the children's television show Sesame Street on world culture, focusing on Kosovo, Bangladesh, South Africa and El Salvador. At the same time, the company began to implement an environmentally friendly strategy: Syriana was the company's first carbon-neutral production, and the company created carbon offsets for the documentary film An Inconvenient Truth (2006). First films and financial problems, maturing growth In 2005, the company suffered its first stumble. It again agreed to co-finance a picture with Warner Bros., Vadim Perelman's second feature, Truce. Although Perelman claimed he had "never been moved by a script to such an extent", the film never went into production. North Country did poorly at the box office despite recent Academy Award-winner Charlize Theron in the lead. The World According to Sesame Street never found a distributor for theatrical release, and eventually only aired on PBS television, Sesame Street'''s broadcast home. The company announced in March 2005 that it would executive produce the Warner Bros. drama film Good Night, and Good Luck. At the Cannes Film Festival in May, the company bought the right to distribute the forthcoming drama film Fast Food Nation (2006) directed by Richard Linklater in North America in return for an equity stake."Who's Really Who in Cannes". Variety. May 14, 2006. A month later, it bought distribution rights to the documentary Murderball in return for an equity stake. It also executive produced and co-financed Al Gore's global-warming documentary, An Inconvenient Truth.Snyder, Gabriel (December 18, 2005). "Searchlight Craves 'Food'". Variety.Cohen, David S. (January 18, 2007). "Stanley Kramer Award: An Inconvenient Truth". Variety. As heavier production scheduling grew, the company added staff. Ricky Strauss was named the first president in March 2005, with oversight of production, marketing and business development. Attorney and former non-profit chief executive Meredith Blake was hired in June as its Senior Vice President of Corporate and Community Affairs, to oversee development of awareness and outreach campaigns around the social issues raised in the company's films in cooperation with non-profit organizations, corporations, and earned media. Diane Weyermann, director of the Sundance Institute's Documentary Film Program, joined the company in October 2005 as Executive Vice President of Documentary Production. The company's non-film-production efforts continued to grow. The company provided an undisclosed amount of financing in February 2005 to film distributor Emerging Pictures to finance that company's national network of digitally equipped cinemas (with Emerging Pictures distributing Participant's films). The company also began its