2012, CBS ended its national broadcasts of the event in 2013; the concert was still aired in full, as before, by its Boston station WBZ-TV. The national broadcast was revived on CBS for 2016 with an expanded two-hour format, before moving to Bloomberg Television in 2017 due to Bloomberg's new sponsorship of the event. On the day of Donald Trump's inauguration as president of the United States, Comedy Central broadcast an all-day marathon of the 20th season of South Park — which had featured an ongoing storyline where Mr. Garrison is elected president in a parody of Trump and his campaign. During the 2018 Winter Olympics, which were broadcast by NBC, other networks generally placed their main lineups of scripted programming on hiatus, barring The CW for selected series. However, the networks continued to air most of their unscripted reality programs as an alternative, with ABC airing The Bachelor and Shark Tank, and CBS airing The Amazing Race. ABC and CBS also scheduled spin-offs of their other signature reality franchises to specifically compete against the Olympics, including The Bachelor Winter Games (which featured alumni of The Bachelor and The Bachelorette competing in winter sports challenges), and the first U.S. season of Celebrity Big Brother—which aired its season finale against the closing ceremony. CBS would order a second season of Celebrity Big Brother to air in 2019, followed by a third in 2022 to air against the 2022 Winter Olympics. ABC had planned a summer-themed follow-up to The Bachelor Winter Games to air in August 2020 against the 2020 Summer Olympics, but production was cancelled due to the COVID-19 pandemic (which led said Games to be postponed to 2021). United Kingdom In the United Kingdom, Ofcom can punish broadcasters who deliberately counterprogram another broadcaster for the intent of damaging the other broadcaster's ratings. In 2000, the coincidental scheduling of the first million-pound winner on ITV's Who Wants to Be a Millionaire? opposite the final episode of One Foot in the Grave on BBC One drew accusations of counterprogramming; the Independent Television Commission (ITC), after investigating the matter, exonerated ITV of any wrongdoing. By contrast, an attempt by ITV to counterprogram the revival of the BBC's Doctor Who with the game show Celebrity Wrestling was unsuccessful, to the point that ITV elected to burn off the series in a lower-profile Sunday timeslot. See also List of Super Bowl halftime counterprogramming References Television