KCKC (102.1 FM) is an adult contemporary radio station based in Kansas City, Missouri that operates with an ERP of 100 kW. The station is licensed to and operated by Steel City Media. The station's studios are located at Westport Center in Midtown Kansas City, and its transmitter is located in Independence, Missouri. History Early years The station first signed on in 1948 as a simulcast for WHB. Cook Paint and Varnish Company owned the station. This would only last for about two years, as FM radio was still in its infancy. The company turned in the license in 1950. Transcontinent TV signed on WDAF-FM on March 5, 1961, as a simulcast partner to the AM station (now KCSP and owned by Entercom). WDAF-FM was an NBC affiliate, with 36,000 watts of power. Taft Broadcasting took over in 1964. In 1967, WDAF-FM flipped to Top 40. The new format aired in afternoons and nights, while maintaining a simulcast with the AM station in the morning and midday. The FM started a middle of the road format on January 15, 1968, referring to themselves as "Popular 102". The station upgraded to 100,000 watts on New Year's Day, 1971. Also that year, WDAF-FM flipped to oldies, the first time an FM station in Kansas City has attempted at the format. It began with Drake-Chenault's syndicated "History of Rock and Roll". Drake didn't actually call it oldies; they referred to the automated programming as "Vintage Top 40". WDAF-FM returned to Top 40 just 4 months later in May 1971. By 1974, WDAF-FM was leaning middle of the road again, and completely automated. KY 102 On July 1, 1974, one of Kansas City's legendary radio stations signed on, when WDAF-FM flipped to album oriented rock (AOR), branded as "KY 102", and changed call letters to KYYS (the "KY" in the slogan refers to the first and last letters in "Kansas City"). The first (and ultimately, last) song on "KY 102" was "Too Many People" by Paul McCartney. KYYS became the most successful AOR station in Kansas City, hitting #1 in the ratings in 1979 when acts like Bad Company, Styx, REO Speedwagon, Bob Seger, KISS and Journey were popular, along with legendary personality Max Floyd's anti-disco speeches under the name "The Rock and Roll Army." KYYS expanded and contracted the playlist over the years as the music dictated, sometimes leaning heavily on gold material,