The CW affiliation in Columbia moved to WKTC (with MyNetworkTV, which the station had already been affiliated with, being relegated to a secondary affiliation) in March 2014, after temporarily remaining on WZRB after its conversion into an Ion Television O&O the previous month. Related services Video-on-demand services The CW provides video on demand access for delayed viewing of full episodes of the network's programming through various means, including via its website at CWTV.com and its mobile apps for iOS and Android devices (with programs streamable over WiFi and cellular networks), a traditional VOD service – called The CW on Demand – that is available on most traditional cable and IPTV providers, and through content deals with Hulu, iTunes and Netflix. In January 2007, The CW began streaming full-length episodes of several of its programs on the CWTV.com website. The most recent episodes of the network's shows are usually made available on The CW app and The CW on Demand the day after their original broadcast. Due to restrictions imposed through its deal with the streaming service, streaming of the most recent episode of any CW program on Hulu is restricted until eight days after their initial broadcast, in order to encourage live or same-week (via both DVR and cable on-demand) viewing, with day-after-air streaming on either service limited to subscribers of Hulu's subscription service. The CW previously imposed a three-day delay after an episode's original airdate before making its programs available on its website and through the Hulu subscription service (then known as Hulu Plus). However, changes implemented by the network on March 15, 2012, to reduce copyright infringement of its programming content through illegal streaming and downloading internet platforms resulted in that delay being reduced to eight hours after a program's original airing through both services. Like the video-on-demand television services provided by the other U.S. broadcast networks, The CW on Demand disables fast forwarding for content provided through the service. In October 2011, the network entered into digital distribution deals with streaming services Netflix and Hulu. The four-year Netflix agreement allowed its customers to instantly watch more than 700 hours of previous seasons of The CW's current scripted series, while Hulu inked a five-year deal, giving the streaming site access to next-day content from four of the five major networks (except for CW sister network CBS). The Netflix deal was estimated to be worth $1 billion, providing a