A full-time broadcast licence was later granted on 7 July 1991. Broadcasts were originally between 6am and midnight. The station celebrated its officially opening on 30 September 1991, and moved to another location at the shopping complex shortly thereafter. David Lentin (a former Melbourne radio personality and Victoria Police detective, now deceased) became president of the ailing station in 1996. He and longtime volunteer Jim Hines are credited for turning 3SER around, and were responsible for the decision to venture into outside broadcasts at local sporting events. Later in the mid-1990s, the station moved to a location in Narre Warren on the corner of Princes Highway and Webb Street. In September 2002, 3SER FM moved into their current council-owned premises in Cranbourne East known as the Casey Complex. The City of Casey retained ownership but agreed from 2003 to provide financial support and grants in exchange for station presenters highlighting the term "Casey Radio" during announcements. Webcasting of the signal began on 15 July 2005. In 2007 after almost 16 years, efforts to improve the stations' broadcast signal required building a new comms building and antenna and the disassembly of the old one. This was a joint cooperation between the City of Casey and Telstra. After Mr Lentin took ill in late 2007, Geoff Ablett stepped in as station manager whilst also balancing a few stints as City of Casey mayor. The 2008-09 period was tumultuous for the Cranbourne station, having secured a further 4 years of council funding but still trying to establish "transparent management practices". Efforts were made to establish a sub-committee, new board members welcomed and salaried staff were employed. 3SER began refreshing its identity and logo, utilising the Casey Radio moniker (to which had a couple of iterations between 2011–14), and some funds had been put aside to bring a new website to fruition. New station signage at the Casey Complex was installed. The City of Casey quarantined an allocation of $75 000 in funding from the 2017-18 financial year in part due to perceived poor governance and relationship with the council. A report to the council on progress made is due in 6 months, upon which time the held funds may be released. Sport Casey Radio is a media partner of the Victorian Football League and Victorian Premier Cricket competitions, an arrangement that has continued since it began in 1993. The station hosted a special