Rize (stylized as RIZE) is a Japanese alternative metal band formed in 1997, debuting in 2000 and currently signed with Warner Music Japan. The band currently consists of Jesse McFaddin (lead vocals/guitar), Nobuaki Kaneko (drums), and KenKen (bass). Their music style is a mix of nu metal, alternative rock, punk rock, hard rock and even some reggae flavor. Their song "ZERO" from Experience album has been featured on Coca-Cola commercial in Japan and Asian countries. Their single "Gunshot" has been featured in Resident Evil: Dead Aim credits. History 1997–2000: Formation and debut Rize formed in 1997 with members JESSE, Nobuaki Kaneko and TOKIE. They started performing live concerts in the Shimokitazawa. In 2000, they performed at the 10th Kitazawa Music Festival and, after having been signed to Epic Records Japan, released their debut single "Kaminari". They followed up their debut in November with the hit single "Why I'm Me", with an album being released the same month. However, original member TOKIE left after the album's release, with u:zo joining as the new bassist and Nakao Yoshihiro coming in for guitar. 2001–2006: First nationwide tour and tour outside Japan The following year proved to be a busy one for Rize. In April, JESSE and Nobuaki became radio personalities for the program All Night Nippon until September. They also performed again at the Kitazawa Music Festival in July, as well as the Rock in Japan Festival, Arabaki Rock Fest and Summer Sonic Festival '01 in August. The band's collaboration with Zeebra, "I CAN'T LIVE WITHOUT MY RADIO", became the theme song for FM Festival. They followed it up with a tour in December called 4City (there were four performances). In May 2002, Rize appeared on the stage @ MTV Japan event with Oasis, Jay-Z, etc., in September Rize participated in the South Korean field festival 2002Etpfes at the Seoul Olympic Stadium. The event was the largest field festival in history, with over 30,000 people in attendance. On February 13 2003, Resident Evil: Dead Aim came out and Rize's single "Gunshot" was featured in the game's credits. In July 2003, they moved to Los Angeles to tour with Kottonmouth Kings and Phunk Junkeez. In 2005, JESSE formed their own label "Tensaibaka Records". And in July, Rize could successfully perform on the stage of "Live 8" as the opening act, a world-renowned event broadcast in 7 other countries. Their powerful performance was highly praised