by Laura Michalchyshyn; Lauren Lazin and Eileen Opatut were executive producers for Logo. The producer was Thairin Smothers of World of Wonder, and Ashley York of Sundance was a segment producer. The director and supervising producer was Jeremy Simmons, who had previously directed the 2003 documentary Gay Hollywood for World of Wonder. To cast the series, Jeremy Simmons and Thairin Smothers posted to LGBT Internet forums and electronic mailing lists, and visited college campuses. In August 2004 they traveled around the country to meet the shortlisted candidates. Smothers said that their main casting goal was diversity. Diverse representation was also important to T.J. Jourian, one of the four students cast for the show: "What pushed me to do it was the idea of showing trans people of color, pushing beyond the American image of a gay white man." "I didn’t want to be in anything where I was representing the whole community.… What I want to do is just give another example of a way to be." The film crew recorded the students on campus, at home, with their friends and families, at medical appointments, and at transgender-related events. Some footage was recorded by the students themselves. In February 2005, the administration at Smith College prohibited the crew from continuing to film one of the documentary's subjects, Lucas Cheadle, on campus (except in his apartment). Cheadle asked the dean of students to reconsider, but his appeal was denied. Smith College has received considerable media attention about questions regarding transgender students. Marketing When the Sundance Channel decided to broadcast more original programs, they also planned to support those programs with integrated marketing campaigns. In the months leading up to TransGeneration's TV premiere, Sundance promoted the series across a range of media, including advertisements and mentions in several gay and lesbian magazines; posters; television ads on the Sundance Channel, NBC, and VH1 (all of which are properties of the corporate stakeholders, Viacom and NBCUniversal); preview screenings at more than 150 LGBT events; a billboard in Los Angeles; and MTA bus advertisements in New York (one of which wound up in the background of a scene in The Devil Wears Prada). Broadcasts, releases, and screenings For preview screenings, the series was edited to an 83-minute feature film. The global premiere of the film version was on June 23, 2005, at the Castro Theatre in San Francisco, for the 29th Frameline Film Festival. This