Kansas City Chiefs. However, the Department of Justice blocked the move because Entercom would have too much revenue of the Kansas City radio market. The Chiefs would remain on rival station KCFX until 2020. KYYS started airing the syndicated "Nights with Alice Cooper" in 2005. At the same time, the station shifted to a harder classic rock format. However, this format altering led to a decline in ratings, resulting in many listeners jumping ship to KCFX. 99-7 The Boulevard With ratings on the decline, and failing to effectively compete against KCFX, KYYS was ended for a second time. On January 18, 2008, at 1 p.m., after playing "In the Dark" by Billy Squier, KYYS flipped to AAA, branded as "99-7 The Boulevard, Kansas City's Quality Rock". The first song on "The Boulevard" was "Boulevard" by Jackson Browne. On the same day as the flip, KYYS changed call letters to KBLV to match the "Boulevard" moniker. The station was mostly automated during this time. Mornings were hosted by Mo Lewis, afternoons were hosted by Jennifer Simon, and evenings were hosted by Operations Manager Greg Bergen. Ratings for the station sunk even further than they were in the final years of KYYS. Initially, the station featured a mix of classic rock artists (like Elton John, The Beatles, and Fleetwood Mac) with newer artists (like Sheryl Crow, Dave Matthews Band, and Jack Johnson). Over time, the playlist shifted to a more traditional classic rock format. 99-7 Kiss FM Just 367 days after the debut of "The Boulevard", on January 13, 2009, at 3 p.m., after playing "Touch Me" by The Doors, KBLV began stunting with music from past "American Idol" contestants. One hour later, KBLV flipped to Hot AC, branded as "99-7 Kiss FM." The first song on "Kiss" was "Light On" by David Cook. On January 20, 2009, KBLV changed its call letters to KKSN. Almost all of the station's programming was syndicated: Kidd Kraddick in the Morning, On-Air with Ryan Seacrest in afternoons, and Kim Iversen at night. With the exception of Michelle Nichols in middays from March to June, middays were jockless. Kelly Urich, longtime personality at rival KMXV, joined the station in afternoons on November 9 of that year as the station's only local talent, moving Seacrest to middays. Ratings improved slightly when the station flipped to "Kiss", but still remained near the middle or bottom of Kansas City