for years effectively served as the company's front office, is credited with naming the company's first major consumer-product breakthrough in 1923. An English purist, she insisted on using a macron - a small dash - above the a to ensure the correct pronunciation of Drāno and leave no doubt as to its intended purpose. Windex introduced With increased numbers of cars, and greater use of glass in buildings, the introduction of Windex shortly thereafter would be a natural, except that in 1933, the USA was in a depression. As laundry soap was replaced with laundry detergent in the post-WWII years, the Windex's formula changed as well. The new Windex was mostly water, with small amounts of sodium dodecyl sulfate (an ionic surfactant) and solvent. The product was colored blue for consumer appeal, and packaged in glass bottles with an attached sprayer. Although this formula was cheaper to produce, the large amount of water requires users to polish the glass for a longer time as they dry the window, yeldring better results. The greatest difficulty in reformulating Windex was finding a proper dye. Many dyes were tried, but they would either fade in a few weeks, or else they would stain the window frames. After spending thousands of man-hours developing the proper dye, the patent attorneys revealed exactly what dye was being used when they filed for a German patent - and Windex's competitors all had the trademark blue appearance within months. Drackett emphasized packaging, and bought major positions in companies that made sprayers, aerosol valves, and a contract packer of aerosol products. Soybeans In 1931, Henry Ford announced that soybeans were the new miracle crop. The seeds produced a healthful edible oil, a meal extremely high in protein, a residue high in fiber, were low in water, and they stored well. Soy made nationwide headlines at the Century of Progress Chicago World's Fair in 1934, and by 1935, 60 pounds of soybeans went into the paint and molded plastic parts of every Ford car. Other companies were quick to hop on the soy bandwagon, either to sell to Ford or to follow his lead with this exciting new technology. Archer-Daniels-Midland built facilities in 1933 and MacMillan changed his plans, founding Central Soya in 1934, instead of the Central Sugar company based on sugar beets he had planned only a year earlier. Drackett raised soybeans on his farms, invested heavily in