control 28% of the cinema market in Ireland and the UK and the only operator active in both Ireland and the UK. 2022 Rebrand In September 2022, Wide Eye Media rebranded to Pearl and Dean Ireland. Ident The ident for Carlton Screen Advertising was usually the first clip to play in a cinema, and consisted of the trademark Carlton star as a brand being put into flames for a few moments, before being removed and thrusted at the screen. Unlike Carlton's TV idents at the time, this was often considered frightening due to its loud, powerful sounds and visuals of flames. The closing ident at the end of the advertising reel would simply display the Carlton star with its flames fizzling out into smoke. Wide Eye Media features a journey through an eye before the slogan "See it. Hear it. Feel it." would appear. See also ITV plc Digital Cinema Media The Carlton idents were also rather similar to a former cinema commercial for Levi's Jeans produced by Bartle Bogle Hegarty which used the same branding imagery. References External links https://www.pearlanddean.ie/ https://www.youtube.com/watch?v=nSUKnKEX2aU https://www.youtube.com/watch?v=K2EDvHgGxxk - original Carlton Screen Advertising sting. Advertising agencies of Ireland Companies based in Dublin (city) Marketing companies established in 1996 Companies of the Republic of Ireland ITV (TV network) Irish companies established in 1996