in the 2004 presidential campaign of Republican George W. Bush in an ad called "Wolves," which sought to draw parallels between terrorists and timber wolves. However, that ad explicitly mentioned terrorism, opponent John Kerry, liberalism, intelligence spending, and "America's defenses." In September 2015, Republican presidential candidate Ted Cruz created an ad titled "Scorpion" with an opening line, "There's a Scorpion in the desert". In the ad Cruz used the image of a scorpion to show the threat Islamic terrorism posed to the United States. This ad was instantly recognized as a copy or an homage to Reagan's. Currently, the Washington Post's PowerPost email newsletter to subscribers, The Daily 202, often uses the phrase, "There still a bear in the woods," to introduce political topics. Wirthlin's work on the first Reagan campaign, and particularly this ad, earned him the title "Adman of the Year" by Advertising Age and the Washington Post called Wirthlin the "Prince of Pollsters". See also Morning in America 1984 United States presidential election References External links The Bear — video of the original advertisement on YouTube "If there is a wolf..." — comparison to Bush ad featuring wolves 'boards magazine: "Why political TV ads suck so hard" cites "Bear" and "Prouder, Stronger, Better" as examples of effective and significant ads in contrast to recent ads Weekly Standard: "Kerry Nation?" - Fred Barnes calls "Bear" "devastating... clever and amusing" and uses it as an example of how George W Bush could deal with John Kerry in the 2004 election American political catchphrases Bears in human culture 1984 neologisms 1984 works 1984 United States presidential election Political campaign advertisements Ronald Reagan Metaphors referring to bears Films directed by Hal Riney American television commercials 1980s television commercials