Steven Rae "Steve" Whatley (11 July 1959 – 7 November 2005) known as 'Gadget Man', 'Mr Diamonique', 'Whatters' and 'Mr Zhuzh!', was a British theatre actor, consumer expert, journalist, and television presenter. Early career Whatley spent seven years acting in London's West End Theatre. He soon later Britain's first male grooming expert with his own male grooming page in She Magazine. This progressed to include, style, grooming and Agony Uncle on the initial team of FHM and opened the door to BBC Pebble Mill. Then followed 12 years for Whatley as resident consumer reporter with Richard and Judy (Richard Madeley and Judy Finnigan) on ITV's daytime show This Morning, discussing consumer issues and presenting numerous gadgets. QVC In 1993, Steve Whatley joined QVC along with fellow British television presenters Paul Lavers, and Julia Roberts prior to 'the UK's first shopping channel' launching on 1 October of that year. His presenting style on QVC was regarded as 'camp' and humorous. He is most remembered for the "Diamonique" jewellery shows he presented, later gaining the nickname 'Mr Diamonique'. Behind the camera, Whatley was serious about the products he sold and the shows he presented. This 'perfectionism' sometimes led to disagreements with production staff about the best way to sell the item. In September 1997, after 4 years working at the channel, Whatley left QVC after what was seen as an excessive discussion of Diana, Princess of Wales in his presenting of a "Today's Special Value" item of jewellery the day before her funeral. The "Today's Special Value" item closely resembled Diana, Princess of Wales' diamond and sapphire engagement ring. QVC had ordered there to be no mention of Diana, Princess of Wales in relation to the ring, but Whatley decided otherwise and described the ring as "a fine tribute to a loved princess". There had also been a 'flare-up' of issues regarding his relationship with other members of staff in the months leading up to Whatley's departure from the channel. A return to earlier projects From late 1997, Steve Whatley appeared in various pantomime productions and plays. He also returned to presenting consumer slots on ITV's This Morning, and up until 2000, featured numerous times on BBC's Watchdog, Anglia TV's Home Malone, Granada Sky's The DIY Show and on the popular Five programme Open House with Gloria Hunniford. Ideal World In 2000, Steve Whatley joined Ideal World, a shopping channel owned by