Arbitron ratings reports. Gen X Radio 99-7 On April 16, 2010, at 10 a.m., after playing "Just Dance" by Lady Gaga, KKSN flipped to 80s/90s Hits, rebranded as "Gen X Radio 99-7 Kiss FM". The first song on "Gen X" was "To Be With You" by Mr. Big. KKSN dropped Kraddick and Iversen from the lineup at this time, with Seacrest remaining as the lone syndicated holdover from the previous format. On May 27, the station dropped "Kiss FM" from their branding, and rebranded as "Gen X Radio 99-7". The next day, the station changed their call letters to KGEX. During its time as "Gen X", the station added a full-time local airstaff. Throughout its time as "Gen X", ratings for the station remained anemic. 99-7 The Point On March 23, 2011, at Noon, the station flipped to hot adult contemporary, this time as "99-7 The Point." The last few songs on "Gen X Radio" were Closer to Free by BoDeans, Closing Time by Semisonic, 1, 2, 3, 4 (Sumpin' New) by Coolio, A Change Would Do You Good by Sheryl Crow, Bye Bye Bye by NSYNC, and Good Riddance (Time of Your Life) by Green Day. The first song on "The Point" was Get the Party Started by Pink. The new format was designed to combine the audience split between KGEX, KUDL and KCKC. On March 28, KUDL began simulcasting KGEX as part of a transition period to shift KUDL's audience over to the new format, as KUDL announced that they would be ending their adult contemporary format after 34 years and flip to a simulcast of KMBZ. On March 30, 2011, the simulcast between the two stations ended; on the same day, KGEX changed their call letters to the current KZPT. KZPT's staff, in the beginning, included Urich (moved from afternoons) in morning drive, Tony Lorino in middays (Seacrest's show was dropped with the flip to "The Point"), Tanna Guthrie (formerly of KYYS and KUDL) in afternoons, and Matt Gapske at night. During its tenure as "The Point", the station's ratings have dramatically improved, with the station now typically ranked within the top 10 most listened-to stations in the market. About a year after the flip to "The Point", KZPT dropped all 1980s and most 1990s hits and shifted back to an Adult Top 40 format. In 2022, the station shifted back to Hot AC, using the slogan