had had enough of the copycat Pirates moniker. He worked with the Pittsburgh Post-Gazette to run a contest to find a new name for the team. Former coach Joe Bach led the panel which selected the name Steelers from among the The new name paid homage to the city's largest industry of It is unclear who deserves credit for suggesting the name (which was already being used by at least one local high school team), but it appears there were a total of twenty-one winners, and each received a pair of season tickets to the 1940 season, a prize with a value of about five dollars ($ today). Among them were Joe Santoni, a local restaurateur, who received a pair of season tickets as a prize, and Margaret Elizabeth the girlfriend (and eventual wife) of the team's business manager, The first entrant who suggested "Steelers" was Arnold Goldberg, who was sports editor for the Evening Standard of Other suggestions were Wahoos, Condors, Pioneers, Triangles, Bridgers, Buckaroos, and Yankees, along with such steel-centric possibilities as the Millers, Vulcans, Tubers, Smokers, Rollers, Ingots, and Puddlers. Kiesling continued as coach in . The Steelers started the season at 1–0–2 before falling at home by a score of 10–3 to a Brooklyn Dodgers squad coached by local hero Jock Sutherland. It was the legendary coach's first professional victory after leaving Duquesne University in 1939. He had assumed the head job for the Dodgers that year after spurning a similar offer from the Pirates/Steelers the previous season. The loss to the Dodgers began a six-game losing streak, before the team traded wins with the Philadelphia Eagles to cap a 2–7–2 season in which they scored a total of just 60 points. Rooney had finally seen enough. Over eight years, the team had compiled a record of 24–62–5 and had lost around $100,000 ($ million today). He was also concerned about the availability of players in the coming seasons due to the ongoing war in Europe and the specter of a military draft. After turning down several earlier offers to relocate or sell the team, in December 1940, Rooney sold the Steelers to Alexis Thompson. Thompson was a 26-year-old, Yale-educated heir to a steel fortune and an entrepreneur living in New York. He had aggressively pursued Rooney to sell the franchise for several months prior to the transaction. The purchase price was reported to be $160,000