of which is subject to scheduling variances similar to the weekday hour in some markets, such as in Atlanta and San Diego) are designed to be tape delayed and are therefore recommended to air in the same time slot in all time zones, though both are broadcast one hour earlier on affiliates of The CW Plus in the Central, Mountain and Alaska Time Zones. In Guam, CW Plus affiliate KTKB-LD in Hagåtña airs the CW schedule day and date on a one-day tape delay from its initial broadcast because of the time difference between Guam and the continental United States as the island is on the west side of the International Date Line. Supernatural (which originally aired on The WB) was the final CW series carried over from either of the network's respective predecessors that continued to be broadcast on the network, airing its final episode in November 2020. The CW formerly aired short segments during commercial breaks within certain episodes of its programs known as "Content Wraps" – a play on the network's name – in order to advertise one company's product during part or the entirety of a commercial break, a concept since classified under the term of native advertising. The entertainment magazine series CW Now was inspired in part by the success of the Content Wraps as it was intended to be a series with product placement; the program was cancelled in 2008, after a single 23-episode season. For the 2006–07 season, The CW reached an agreement with American Eagle Outfitters to incorporate tie-ins with the company's aerie clothing line as part of the Content Wrap concept within the network's Tuesday night schedule, which included subjects in the commercials commenting on plot points in each of the shows. The agreement was cut down to regular advertising in February 2007, after a fan backlash by viewers of both shows and general criticism of the campaign. On May 12, 2021, executives with The CW announced it would start offering prime-time programming seven days a week for the first time since the broadcast network launched in 2006. As part of the deal, The CW said it returned its 3:00 p.m. to 4:00 p.m. weekday programming block to its affiliates. News programming The CW does not produce any national news content, and most of its affiliates and owned-and-operated stations do not have their own autonomous news operations. The network has two