regularly beat Raw in viewership for 84 consecutive weeks. In 1997, the WWF began to shift its programming in a mature direction dubbed the "Attitude Era" to compete with WCW. By April 1998, bolstered by the popularity of performers such as Stone Cold Steve Austin, and his in-universe feuds with WWF owner Vince McMahon, Raw began to overtake Nitro in viewership for the first time since 1996. As the show only aired live on occasion at the time, WCW commentators occasionally discussed Raw spoilers on-air as a ploy to keep viewers from tuning away. This tactic infamously backfired during its January 4, 1999, episode, when a spoiler that Mick Foley (who previously performed on WCW as Cactus Jack, and presently performed in the WWF as Mankind) would win the WWF Championship had the opposite effect, causing Nitro to lose around 600,000 viewers to the final hour of Raw. The Nitro main event (featuring Hulk Hogan defeating Kevin Nash for the WCW World Heavyweight Championship) was also marred by its unusual build-up and controversial finish—dubbed the "Fingerpoke of Doom". Critics credited the episode's events as one of several missteps that led towards WCW's eventual demise, and the sale of its assets to WWF. For eight weeks in 2010, TNA Impact! aired on Mondays to rival Raw. This started on January 4, 2010, during which WWE staged the return of Bret Hart, his first WWE appearance in over 12 years. TNA dropped two-thirds of viewers during this time, before TNA converted back to Thursday, with president Dixie Carter saying: “Our fans made it clear that they preferred the Thursday night time period. By moving to Thursdays, this is a win/win opportunity for both TNA and the fans. We are looking forward to delivering what the fans are asking for.” A renewed wrestling rivalry between TNT and USA emerged in 2019, between WWE and the new promotion All Elite Wrestling (AEW) — which has been seen as the first major promotion since WCW to compete financially with WWE. TNT began to air AEW's first weekly program, Dynamite, on Wednesday nights beginning on October 2, 2019. On August 2, WWE announced that it would expand WWE NXT—a popular WWE Network program that focuses on a developmental brand of the same name—to a two-hour format on USA Network beginning the same night (soft-launching on September 18 with only the first hour airing on USA, as