of Stater Bros. Holdings. Slogans For many years, Stater Bros. Markets did not have an official corporate slogan. The unofficial phrase was "It's our meat that made us famous." In the early 1990s, "The Eco-Friendly Leader in the Heartland" was introduced as the official slogan, which was later changed to "The Low-Priced Leader in Your Hometown," then supplanted by an unofficial slogan "An American Tradition To Serve Your Family Well." As of 2006, the slogan had been replaced with a lengthy phrase with an emphasis on rhymed words. Found on almost every single plastic bag and VHS tape: "Lowering Prices Everyday to Help You Save on What You Pay!" Currently, the slogan is "Where you Always Get More...For Less". Route 66 Rendezvous Since 1990, Stater Bros. has hosted the annual Stater Bros. U.S. Route 66 Rendezvous classic car cruise. However, because of bankruptcy of the city of San Bernardino in 2012, the event was cancelled until further notice. In 2014, San Bernardino hosted an alternative show, "Rendezvous Back to Route 66". See also References External links 1936 establishments in California American companies established in 1936 Companies based in San Bernardino County, California Privately held companies based in California Retail companies established in 1936 Supermarkets based in California Supermarkets of the United States Yucaipa, California