television was mentioned for the first time. This was still 40 years before the SABC launched television in South Africa. In the late thirties T.O. Honiball started producing illustrations on a regular basis for the magazine. In July 1948, a new competition was announced – readers were invited to write in to tell how they felt about marrying English-speaking South Africans. Adoons, the popular comic about baboons by T.O. Honiball, appeared for the first time in the issue of 2 July 1948. Four full-colour pages appeared for the first time in the issue of 27 November 1953. Social issues about ladies entertaining men in their rooms on a regular basis were included in the issue of 14 May 1954. A series of articles about failing marriages followed this article. In 1957, a competition was launched to find South Africa's youngest grandmother. The winner was Mrs G.P. Kruger of Prieska. She became a grandmother at the age of 31 years and 7 months. A Calorie chart appeared for the first time on 17 January 1958 with an eating plan a week later. The heading of the first article was: “Vir Poppiedik en Potjierol – ‘n kaloriekaart na die oordaad van die vakansiedae”. In the issue of 18 September 1959 a competition was launched where a Borgward motor car worth £919 was the first prize and the second prize was a radio worth £90. In 1966 an article on Betsie Verwoerd, wife of the then Prime Minister Hendrik Verwoerd, who did a master's degree on the history of Huisgenoot, appeared. It was hand-written and consisted of 53 000 words. The major competition in the sixties was the word building competition, the first prize was a car, second prize, an organ and third prize, a fridge. The first Miss Teen competition was launched in the issue of 5 May 1972. Heart transplant pioneer, Christiaan Barnard, crowned the winner. The competition became a regular feature in Huisgenoot. In the issue of 27 August 1987 an English sister-title, named YOU, was announced. Digital platforms Huisgenoot has increased its use of digital platforms including an iPad edition, e-magazine on Magzter, a website, mobi site, iPhone application, Facebook page (with more than 275 000 fans), Twitter page, YouTube channel and Mxit. Interactive content In 2010, Huisgenoot and sister-magazines YOU and DRUM, started using new technology developments. An interactive tool, utilising Microsoft Tag technology, enables readers to watch