explained that the name of the new network was formed from the first letters of CBS and Warner Bros, joking, "We couldn't call it the WC for obvious reasons." Although some executives reportedly disliked the new name, Moonves stated in March 2006 that there was "zero chance" the name would change, citing research claiming 48% of the target demographic were already aware of the CW name. In May 2006, The CW announced that it would pick up a combined thirteen programs from its two predecessors to air as part of the network's inaugural fall schedule: seven series held over from The WB (7th Heaven, Beauty and the Geek, Gilmore Girls, One Tree Hill, Reba, Smallville and Supernatural) and six held over from UPN (America's Next Top Model, Veronica Mars, Everybody Hates Chris, Girlfriends, All of Us and WWE SmackDown!). Upon the network's launch, The CW chose to use the scheduling model utilized by The WB due in part to the fact that it had a more extensive base programming schedule than UPN, allowing for a larger total of weekly programming hours for the new network to fill. (The WB carried 30 hours of programming each week because it had a children's program block and a daytime lineup that UPN did not offer; UPN was primarily a prime time-only network with 10 weekly hours of network programming at the time of the network's shutdown.) 2006–2011: Launch and early struggles Like both UPN and The WB, The CW targets its programming towards younger audiences. CBS and Time Warner hoped that combining their networks' schedules and affiliate lineups would strengthen The CW into a fifth "major" broadcast network. One week before the network's official launch, on September 11, 2006, a new, full version of the network website was launched; the website began to feature more in-depth information about The CW's shows. The CW launched with a premiere special / launch party from the CBS Paramount-produced Entertainment Tonight at Warner Bros. Studios in Burbank, California on September 18, 2006, after a repeat of the tenth-season finale of 7th Heaven; the same schedule was repeated on September 19, with the sixth-season finale of Gilmore Girls. The network continued to air season finales from the previous season through the remainder of the first week, except for America's Next Top Model and WWE SmackDown!, which respectively began their new seasons on September 20 and 22, with two-hour