In broadcast programming, counterprogramming is the practice of offering television programs to attract an audience from another television station airing a major event. It is also referred when programmers offer something different from the rival's program as an alternative, to increase the audience size. United States The main events counterprogrammed in the United States are the Super Bowl, the Oscars, and the Olympic Games. Super Bowl The Super Bowl, being among the most watched sports television events in the United States, became a notable target of counterprogramming during the 1990s due to its previous halftime shows; which critics felt were dated and not representative of modern pop culture. During Super Bowl XXVI, Fox aired a live, football-themed episode of In Living Color against halftime (featuring an onscreen countdown clock so fans would know when to switch back to the game); the special drew 22 million viewers; Nielsen estimated that CBS lost 10 ratings points during halftime as a result of the special. The success of the special alarmed the National Football League, who took steps to increase interest and viewership of the halftime show by inviting major pop musicians to perform, beginning with Michael Jackson at Super Bowl XXVII. This pattern continued until 2005, when an incident at Super Bowl XXXVIII's halftime show where Justin Timberlake exposed one of Janet Jackson's breasts, led to a string of halftime shows with a single, headlining classic rock act (such as the Rolling Stones, Prince, and Bruce Springsteen) in an effort to prevent a repeat of the "wardrobe malfunction" (since Super Bowl XLV, the NFL has returned to inviting pop artists to play halftime). Despite Michael Jackson's performance helping to increase interest in subsequent halftime shows, Fox's success inspired imitators, and influenced other specials such as Animal Planet's annual Puppy Bowl (featuring dogs playing in a model football stadium), and the Lingerie Bowl, a series of pay-per-view broadcasts of all-female football games played in lingerieproving popular enough to be spun off into its own Lingerie Football League. Under an unsaid gentlemen's agreement, all four major networks (including CBS, Fox, and NBC, who also alternate airing the Super Bowl on a yearly cycle; ESPN is under the same ownership as ABC) will typically not schedule any new programming (nor air counterprogramming) on the night of the Super Bowl. Fox provided an exception in 2010 when it aired two new episodes of 'Til Death against