on Saturday mornings, would remain the only weekend programming supplied by the network). This change meant the Sunday late afternoon repeat block that The CW inherited from The WB (formerly branded by that network as "EasyView") was discontinued. Subsequently, in mid-May, 65% of The CW's affiliates, including those carrying The CW Plus, signed agreements to continue to air the replacement MGM Showcase movie package on Sundays, which was offered as a traditional syndicated film package meant for The CW's former prime time slot on that night. 2011–2016: New leadership and content shift On April 28, 2011, Mark Pedowitz was appointed by the network to succeed original president of entertainment Dawn Ostroff; Pedowitz was made the network's first president and assumed broader responsibilities in The CW's business operations than Ostroff had. As president of entertainment, Ostroff oversaw entertainment operations while John Maatta, the network's chief operating officer, handled business affairs; both reported to a board composed of CBS and Warner Bros. executives. Maatta began reporting to Pedowitz as a result of the latter's appointment as network president. Pedowitz revealed that the core target demographic of the network would not change, though The CW would attempt to lure new viewers. Pedowitz began looking to bring comedies back to The CW after Ostroff had publicly declared that the difficulty of developing comedies for its target demographic was the reason for their removal from the network following the 2008–09 season (with Everybody Hates Chris, and The Game – a spin-off of Girlfriends – becoming the last comedies to be cancelled). The network also ordered more episodes of its original series and ran them consecutively starting on September 12 through the first week of December without repeats. In July 2012, Pedowitz no longer referred to the target demographic of The CW as women 18–34, but rather that it would now be an "18–34 adult network". Although the network was still not profitable, CBS and Warners were very successful in selling their CW shows overseas. In 2011, a $1 billion deal with streaming service Netflix became another way to sell CW shows. The introduction of action-superhero series Arrow, based on DC Comics' Green Arrow, received favorable reviews from critics and became a hit with audiences when it premiered. As evidence of the network's refocusing toward a broader audience, Arrow not only premiered to some of the highest viewership totals in the network's history (the third-highest overall