Pure Reason Revolution (PRR) is a British rock group formed at the University of Westminster in 2003. Their music incorporates elements of progressive rock and electronic. Their music has been variously described as 'Astral Folk' and 'Progressive rock'. Members have a shared appreciation for the work of bands such as Pink Floyd, Porcupine Tree, Nirvana, Justice, Kraftwerk and Fleetwood Mac. History The Sunset Sound Pure Reason Revolution began life as a Reading group named The Sunset Sound, which featured the Courtney brothers, Chloë Alper and, for a short while, Jim Dobson. The Courtney brothers had previously played with pop punk guitar band Gel, which was scouted and signed by Seymour Stein, the founder of Sire. Alper used to front Period Pains, who scored a hit with an anti-Spice Girls song in 1997. The band was completed by Tom Leathes (vocals, guitar) and Bob Cooper (bass guitar). Debut single "Moving" picked up radio airplay on BBC Radio 1 (where the band was championed by alternative-music guru Steve Lamacq), XFM and LA's KROQ. Pure Reason Revolution Courtney J, Dobson and Jong met at the University of Westminster 2000–2003 and went through a number of name changes before settling on Pure Reason Revolution (PRR), including "The Wow" and "Pendulum Dawn". The band signed to Alan McGee's Poptones label for a one-off release of "Apprentice of the Universe" (peaking at No. 74 in a national chart). Signing to SonyBMG in autumn 2004, the following year saw the band releasing two singles – the 12-minute-long Bright Ambassadors of Morning (the title is from a line in Pink Floyd's Echoes on the Meddle album), and The Intention Craft – plus one mini-album, Cautionary Tales for the Brave. This was released to make up for delays in recording that meant the band would miss its original launch window. The use of so many of the proposed album tracks on a mini-album led the band to develop some new material for the album, including "The Twyncyn/Trembling Willows". Releases were on the band's own Holograph imprint, via SonyBMG. In March 2005, the band played the South by Southwest festival in Austin, Texas, before playing several North American dates, and they regularly played on the British club circuit. During this time, PRR supported Mew, Hope of the States, Secret Machines, and Oceansize, as well as headlining their own gigs and recorded sessions for Mark Radcliffe's Radio Two show and XFM.