to determine the sector of the "bio or eco culture", although it is a brand. After 40 years leading the universe of ecological, sustainable culture and responsible consumption in Spain, BioCultura creates BioCultura ON, now for the entire Spanish-speaking community of the world. Ethics in Bioculture Moral ethical behavior deals with how humans behave with each other, likewise Bioculture ethics deals with how humans treat animals and plants. Ethics in Bioculture come into question especially in situations, where the animals and plants are in artificially created environments that are completely controlled by human. In such situations, humans control not only the environmental conditions that these non-human organisms will live under, but even how they will breed and the genetic composition that they would have to meet human purposes. Plants and animals could be bred by humans to be later consumed or utilized by humans in some way. For example, agricultural farming for food and clothing; breeding, raising, and then slaughtering animals for food and clothing; growing forests to eventually cut them for wood; or breeding animals and plants and experimenting on them in laboratories. On the other hand, animal and plants could be bred for entertainment purposes also. For example, developing plant nurseries to harvest flowers; building and maintaining zoos, aquariums for entertainment; breeding animals for sports like horse riding or bull fighting; pet trade; or breeding birds or animals in sporting/hunting grounds and fishes in lakes for game fishing. In each of the above instances, two principles are common - (1) Humans decide how the life of the non-human organism will be led; and (2) non-human organism is bred with the end goal to benefit humans. When we use tools and equipments in any setting to gain productive results, we are dealing with non-living things here. However in case of the above-mentioned Bioculture examples, the animals and plants are living, but the human being is deciding how their lives will be lived. Not all plants and animals raised in Bioculture are treated badly or are hurt. Some, as in case of pet trade, the pets are looked after. The pet owner is considered to be responsible for taking care of all things pertaining to the pet. The owner may say that he takes care of his pet, because of his love and affection towards it. But, what about other situations like sport hunting, laboratory experiments, and others. Paul Taylor