Christian radio network of the same name and, coincidentally, a name used by Los Angeles sister station KLVE, the station rebranded as "Viva 102.9" in 2004. In early 2006, prompted by the flip of XHOCL-FM to Spanish oldies, KLQV flipped to the format as well to provide competition. The move resulted in an immediate ratings boost; after the station rated a 1.0 in the fall 2005 Arbitron ratings, the number soared to 3.4, making it the #1 rated Spanish language radio station in the San Diego radio market. In April 2014, KLQV switched to Spanish Adult Hits as 102.9 FM Más Variedad. On February 6, 2018, Univision dropped the "Más Variedad" Spanish Adult Hits format and switched it to Spanish AC as Amor 102.9. Although the music and radio shows are syndicated and heard from KBRG in San Jose and KOMR in Phoenix simultaneously, which also carries the Amor format. The “Amor” stations are similar to KLVE in Los Angeles which is one of the most listened Spanish language radio stations in the United States. In March 2019, Univision placed all their stations into their new Uforia Audio Network, The station joined Uforia on March 15. References External links LQV Univision Radio Network stations Radio stations established in 1963 1963 establishments in California LQV