Dr. William Jackson, sold him the rights to Pink Pills for Pale People for $53.01. This patent medicine would make him a millionaire. Dr. Williams' Pink Pills for Pale People were marketed in 87 countries worldwide, including Canada, Britain, France, Belgium, South Africa, Singapore, Australia and China. Fulford was an innovative advertiser. He relied heavily on testimonials, submitted by customers, of miraculous recoveries. He would have these printed in newspapers in a way that it was difficult to differentiate news articles from the advertisements, so readers would see headlines proclaiming these miraculous recoveries, and read on to learn that they were saved by Pink Pills. By 1900, he was spending £200,000 yearly in Britain alone on advertising. Dr William’s Pink Pills for Pale People were sold in Canada for fifty cents per box, or $2.50 for six boxes. Essentially, they were an iron supplement, containing mostly sugar, starch and an iron sulphate. Due to the prevalence of anaemia at this time, the iron-based pills worked as a blood booster for many, thus perpetuating the pill's reputation as a cure-all. After Fulford’s death, G. T. Fulford & Co. was managed by different associates, and went into receivership in 1989. Fulford Place In 1898, Fulford commissioned an estate, known as Fulford Place, to be built on the King’s Highway, on the eastern edge of Brockville. Designed by architect A.W. Fuller from Albany, New York, Fulford Place was decorated primarily in Beaux-Arts style. It was finished in 1901, and had 35 rooms making up 20,000 square feet. Due to Fulford's role as a politician and businessman, entertaining was one of the primary functions of Fulford Place. Features of the house include a grand hall, a dining room to seat over fifty guests, a spacious verandah, a rococo-style drawing room for the ladies, and a Moorish-style smoking room for the gentlemen. The grounds at Fulford Place were designed by the Olmsted Brothers, and the recently restored formal Italianate garden is a rare example of a privately owned Olmsted-designed garden. The property was reduced to three of its original due to a decline in the family's fortunes in the 1960s. George Taylor Fulford II remained proprietor of Fulford Place until his death, when he bequeathed the estate to the Ontario Heritage Foundation (now Ontario Heritage Trust). All of its original contents were later donated by his widow and his son, George Taylor Fulford III. The