James, frontman of My Morning Jacket, covered the song in a commercial for American fast food chain Chipotle Mexican Grill. The song was used in the cold open of the Brooklyn Nine-Nine season 5 episode "DFW". Andy Samberg's character has a police lineup sing the song to help a victim identify a killer. The song was also used in the 2002 Arthur special "Arthur It's Only Rock and Roll". On October 19, 2018, a YouTube channel known as "THE MERKINS" released a parody music video of the song entitled "I'll Kill You That Way". It featured Jason Voorhees, Freddy Krueger, Michael Myers, Ghostface, and Leatherface in place of the Backstreet Boys as its singers, with "THE SLASHSTREET BOYS" as the band's name. In 2019, the song was featured in a Doritos commercial during Super Bowl LIII (promoting its new "Flamin' Hot" flavor), which featured Chance the Rapper rapping over a remix of the song. The group itself also makes an appearance in the ad. On March 1, 2020, Lil Uzi Vert sampled the song on his single "That Way" for his second studio album Eternal Atake. On September 21, 2020, a TikTok user named "BruncleDew" made a viral video of him singing the chorus of the song after TikTok user "lady farquaad" screams "Tell me why ..." The video spawned a trend of duets from many different creators. Popular duets being the ones by "Donald Duck", "Angry Reactions", and the most popular one being Dustin Phillips' duet where he added a bunch of instruments and well-produced vocals. "BruncleDew" then released a cover of the song on his SoundCloud For the 2021 holiday season, the song was used in a television commercial for the Samsung Galaxy Z Flip 3, entitled "You Are The Gift". In 2022, the song appeared in, and was used as the title for, episode 4, season 1, of HBO's Tokyo Vice, where several character discuss what "that" alludes to. 2019 version In 2019, the band rerecorded the song in a new cover titled "I Want It That Way: Reimagined" on May 24, 2019, on their YouTube channel and digital streaming platforms in the celebration of the song's 20th anniversary. Track listing UK CD1 "I Want It That Way" – 3:33 "My Heart Stays with You" – 3:37 "I'll Be There for You" – 4:43 CD2 I Want It That Way I Want It That Way (David Morales