military expeditions on the Yi, and King Di Xin (r. c. 1075–1046 BCE) waged a massive campaign against the Yifang 夷方 "barbarian regions". It appears that the Yifang were the same people as Huaiyi (Huai River Yi), Nanhuaiyi (Southern Huai Yi), Nanyi (Southern Yi) and Dongyi according to bronzeware inscriptions of the Western Zhou Dynasty. The Zhou Dynasty attempted to keep the Yi under its control. The most notable example is the successful campaign against the Huaiyi and the Dongyi led by the Duke of Zhou. On the other hand, historian Huang Yang notes that in the Shang period, "the term Yi probably did not carry the sense of 'barbarian'. Rather it simply denoted one of the many tribes or regions that were the target of the Shang military campaigns ... Therefore, we see that the Yi might have been a certain tribe or group of people that was neighboring the Shang." During the Spring and Autumn period, Jin, Zheng, Qi and Song tried to seize control of the Huai River basin, which the Huaiyi occupied. Still, the region ultimately fell under the influence of Chu to the south. Simultaneously, people in the east and south ceased to be called Dongyi as they founded their own states. These Yifang states included the states of Xu, Lai, Zhongli, Ju and Jiang. The small state of Jie was based around present-day Jiaozhou. The state of Xu occupied large areas of modern Jiangsu and Anhui provinces between the Huai and Yangtze Rivers. Eventually, after warring with Chu and Wu, it was conquered by the State of Wu in 512 BCE. Chu annexed the State of Jiang, destroyed the State of Ju, whose territory was annexed by the State of Qi. Recent archaeological excavations reveal that the State of Xu's presence extended to western Jiangxi in modern Jing'an County. This includes bronzeware inscriptions about the State of Xu and a tomb with many nanmu coffins containing sacrificial female victims. Dongyi customs include burials with many sacrificial victims and veneration of the sun. References to Dongyi became ideological during the Warring States period, owing to cultural changes in Chinese concepts of Self and Other. When the (c. 4th BCE) Classic of Rites recorded stereotypes about the Siyi "Four Barbarians" (Dongyi, Xirong, Nanman, and Beidi) in the four directions, Dongyi had acquired a clearly pejorative nuance. The people of those five regions – the Middle states,