KTVE (channel 10) is a television station licensed to El Dorado, Arkansas, United States, serving as the NBC affiliate for the Monroe, Louisiana–El Dorado, Arkansas market. It is owned by Mission Broadcasting, which maintains a local marketing agreement (LMA) with Nexstar Media Group, owner of West Monroe, Louisiana–licensed Fox affiliate KARD (channel 14), for the provision of certain services. The two stations share studios on Pavilion Road in West Monroe; KTVE's transmitter is located northwest of Huttig, Arkansas. KTVE's signal can be seen in 18 counties and parishes in Arkansas and Louisiana. On certain occasions, the signal can be seen as far north as Hot Springs, Arkansas, as far east as Jackson, Mississippi, and as far west as Texarkana, Texas. For many years, it was known as "Region 10", because when the station moved primary operations from El Dorado to Monroe, it kept a full news, advertising sales, and production staff in El Dorado. For a number of years, the 5:00 p.m. newscast was broadcast from the El Dorado studio, while all other newscasts came from the new Monroe studio. History The station debuted on December 3, 1955 as KRBB. It was founded and owned by three men—Dr. Joe F. Rushton, W. C. Blewster, and William M. Bigley (hence the KRBB call letters)—under the company name South Arkansas TV Company. In 1957, Representative Oren Harris owned the station for one year with Rushston, Blewstar, and Bigley. On November 7, 1958, upon erecting a larger transmitter to better cover the Monroe/El Dorado area, it changed its call letters to KTVE. In 1960, the station was sold to Veterans Broadcasting Company, who owned then-NBC affiliate WROC-TV in Rochester, New York. It began broadcasting in color in 1961 and was purchased by J. B. Fuqua in 1963. It was a primary NBC affiliate, sharing ABC with KNOE-TV. Fuqua sold KTVE to Gray Communications in December 1967, making it Gray's third owned station. In February 1970, shortly after rival station KNOE installed a translator in El Dorado to better serve viewers there, KTVE installed a translator south of Monroe, W02AW. On August 1, 1972, KTVE, along with then sister-station WJHG-TV in Panama City, Florida, switched its primary affiliation to ABC, leaving NBC programming largely absent from the Monroe area until future sister station KLAA (now KARD) signed on in 1974, save select programming broadcast on the station and KNOE. For many years, the station