local taverns in the Baltimore area celebrated the ability to serve National Bohemian from a keg. National Bohemian draft also became available at Oriole Park at Camden Yards for the home season opener in 2011. Marketing The company's mascot, the one-eyed, handlebar-mustachioed Mr. Boh, has been a recognizable icon since his introduction in 1936 by company president Arthur Deute. In an era when National Boh's main competition was another local brew Gunther Beer, whose slogan was "Gunther's got it". A popular joke asked "What happened to Mr. Boh's other eye?" to which the answer was given: "Gunther's got it." According to Dawson Farber, who was promoted to vice-president of marketing in 1950, he has "no idea why he only has one eye." Farber confesses. "I don't think anybody does." It is hinted that it could be so because Mr. Boh's head is supposed to be viewed from the side. The image was debuted in 1936, and through Farber's modern redesign it became a "potent brewery icon". By the end of National's 1960s to mid-1970s run as one of Baltimore's most prominent corporate “citizens,” Mr. Boh's image largely gave way to the “National Bohemian” name itself against a rectangular background which dipped in the middle to form a “V.” Indeed, some of Boh's popularity began to wane in 1967 when the brewer temporarily shifted its advertising slogan from “The Land of Pleasant Living” to “Every Man Should Have a Beer He Can Call His Own.” The mascot's image is licensed for a Maryland Lottery scratch off; by Smyth Jewelers; and was the official team mascot of the Baltimore Bohemians professional soccer team. A Mr. Boh neon sign currently sits atop the former site of the National Brewery building in the Brewer's Hill neighborhood of Baltimore and is clearly visible from I-95 just north of the Fort McHenry Tunnel. Mr. Boh still appears on all cans, bottles, and packaging; and merchandise featuring him can still easily be found in shops in Maryland, including several in Fells Point. The National line also included "National Bohemian Dark" and "National Premium", available in can, bottle, and draft versions. Both brands were discontinued following G. Heileman's sale to Stroh's in 1996; however, National Premium rights were purchased and the recipe re-bottled and distributed starting in 2012 by a couple located on the Eastern Shore of Maryland. National Bohemian also produces an ice beer called "Boh Ice"