stores. The company tried to use the Sav-A-Center conversion as a part of its "We've Built a Proud New Feeling" campaign, which was created to shed the company's high-price, stodgy perception. The campaign featured images of larger, cleaner, modern-style stores, happy, upscale-looking shoppers, and friendly, cooperative staff. (It was during this time that A&P debuted its Futurestores.) The Sav-A-Center stores were renovated with oversized graphics of fresh-looking produce and baked goods; they also were outfitted with IBM-POS checkouts. However, A&P had trouble shedding its high-price perception; gradually, the low-volume Sav-A-Centers lost sales and shoppers to stores such as Pathmark (later a division of A&P) and NYC area-leader ShopRite (the Wakefern retailers' cooperative). Some of the stronger Sav-A-Centers survived, but many eventually closed, or were re-branded in the mid-to-late 1990s as A&P Food Market. A&P's southeastern and Carolina divisions were sold in 1998; some of the smaller New York metro-area stores that survived were rebranded beginning in 2001 as Food Basics. Kohl's Sav-A-Center After A&P purchased the Kohl's Food Stores chain, based in Wisconsin, some of those stores were re-branded as Kohl's Sav-A-Center. These stores were later re-branded as Kohl's Food Market or Kohl's Food Emporium before that chain went under. Family Mart Sav-A-Center In the 1980s and 1990s A&P rebranded many locations of its Southern United States The Family Mart chain as Family Mart Sav-A-Center. Dominion Save-A-Centre Beginning in the late 1980s, A&P Canada opened several stores in the Toronto area under the Save-A-Centre name. Its logo was the same as the American Save-A-Center, with the exceptions of being red rather than green, and Centre being the Canadian spelling of center. In the late 1990s, these stores were rebranded as Dominion Save-A-Centre (Dominion was another Canadian supermarket chain owned by A&P) and some remained in operation, eventually converted to Metro stores by 2009, following Metro's acquisition of A&P's Canadian properties, including Dominion. Pathmark Sav-A-Center A&P revived the Sav-A-Center name on newly remodeled Pathmark locations in New Dorp, New York, Irvington and Edison, New Jersey; Upper Darby, Pennsylvania, and in three stores in Philadelphia. In addition, A&P's website rebranded Pathmark as Pathmark Sav-A-Center. here. Before being branded Pathmark Sav-A-Center, many of the chain's locations were branded Pathmark Super Center. See also List of Canadian supermarkets References External links Rouses Website Defunct supermarkets of Canada Supermarkets of the United States The Great Atlantic & Pacific Tea Company