while some of the key players in the game and announcers Al Michaels and John Madden arrived in limousines and walk on a red carpet as they head to a simulated theater. The marquee outside the theater showed the logo of then-official NFL communications partner Sprint, which paid a product placement fee, and one of the "bystanders" recorded the red carpet scene on a Sprint camera phone. Access Hollywood co-hosts Shaun Robinson and Tony Potts also appeared in the opening. In addition, some of the lyrics were changed slightly and the musical arrangement tilts toward country more than rock, to reflect the change in singers. 2008 The 2008 opening, which debuted on September 7, takes place in a stadium. Hill performed and danced surrounded by video screens with simulated game action, and the song ended with a computer-generated fireworks display. Once again, a Sprint camera phone was used, this time by a fan. Among the spectators were NFL stars Ray Lewis and Antonio Gates. Again, there were some lyrics changes, among them was the substitution of the lyrics "last one standing better turn out the lights." Super Bowl XLIII A special intro sequence was used for Super Bowl XLIII on February 1, 2009. Hill performed with CGI blue neon lights and video screens in the settings of the background and at the end of the video, the Vince Lombardi Trophy entered through pouring water, showing the trophy in front of the city of Tampa (the host city of Super Bowl XLIII). 2009 For 2009, Hill appeared in the intro sequence performed in a closed-studio setting, surrounded by video monitors, neon lights and a message board that displayed the names of the production staff. Sprint returned for more product placement, as a branded cell phone appeared to give an alert that the game was about to start. 2010 Hill was seen in front of a Ford Mustang convertible as the song began, overlooking a bluff; the scene was taped in the Hollywood Hills in California. A number of NFL stars appeared in front of various landmarks throughout the United States, including Peyton Manning at the Indianapolis Motor Speedway, Eli Manning at Times Square, DeSean Jackson at the Philadelphia Museum of Art, Larry Fitzgerald in the Sonoran Desert in Arizona and Drew Brees on Bourbon Street in New Orleans. Hill herself drove down a road with some simulated billboards with the opening