YurView California (formerly known as 4SD, Channel 4 San Diego or unofficially COX 4, and originally known as KCOX) is an American cable television channel serving San Diego, California, owned by Cox Communications, which carries the channel primarily on its San Diego area systems on channel 4. It originally operated as a regional sports network for San Diego County, with a mixed format resembling that of Denver-based regional sports network Altitude Sports and Entertainment. After the loss of the network's television rights to many professional and collegiate sports teams in recent years, its programming has shifted more towards public interest programs as well as local programming, informercials and older television series that the channel had been carrying before losing the majority of its sports programming. History Cox Communications originally launched the channel sometime in the early 1980s as KCOX. Initially, a large portion of the programming on KCOX was sourced from the USA Network. Beginning January 1, 1983, Cox began offering both USA and KCOX as 24-hour services. In 1996, the outlet was developed as an experimental service intended to cover the 1996 Republican National Convention (which was held at the San Diego Convention Center), as well as to provide round-the-clock coverage for the Super Bowl festivities at Qualcomm Stadium in 1998 and 2003. During the October 2007 wildfires that affected San Diego, 4SD carried ABC programs, including the network's news and primetime shows, in lieu of the market's ABC affiliate KGTV (channel 10) due to that station's breaking news coverage of the fires. Similarly on January 17, 2010, 4SD aired a college basketball game between the Connecticut Huskies and the Michigan Wolverines in place of CBS affiliate KFMB-TV (channel 8), which instead carried a local pregame show for the divisional playoff game between the New York Jets and the San Diego Chargers. Since 2012, 4SD has served as an alternate channel for Fox Sports San Diego for Cox and Time Warner Cable systems in San Diego County, carrying games from other teams that the regional sports network holds television rights in the event that live Padres telecasts on Fox Sports San Diego occur simultaneously as Los Angeles Clippers, Anaheim Ducks or Los Angeles Kings broadcast (which are simulcast from the latter channel's Los Angeles-based sister network Fox Sports Prime Ticket). Cox San Diego agreed to carry some games from the first season of the Fall Experimental Football League in