cans and bottles, and the Danes were offered people's shares in the brewery. In the 1980s, Faxe made major investments in sales and marketing as well as in the brewery's production facilities, which by now produced beer and soft drinks for both the domestic and international markets. Especially Germans and Swedes appreciated the taste of Faxe's beer. “Den store dansken” and “Der grosse Däne” (the Great Dane), inspired by Faxe Fad, is how many Swedes and Germans know the beer today. Then there was the success of Faxe Kondi - today among leading brands of soft drinks in Denmark. Faxe Kondi was developed in 1971 in cooperation with Knud Lundberg, a sports physician and star footballer. Major investments and high technology In 1989, Faxe Bryggeri merged with Jyske Bryggerier to form Denmark's second largest brewery company, now known as Royal Unibrew. In 1997–98, Faxe was expanded with a new basement building with tanks, which can hold up to 600,000 litres and a new can line, which can tap 90,000 cans per hour. In 1999, DKK 115 million were invested in a high-tech and fully automated multi-storey warehouse with room for 18,500 pallets. References External links Official Royal Unibrew Site Official Faxe Brewery Site Defunct breweries of Denmark Faxe Municipality Danish companies established in 1901 Danish brands PepsiCo bottlers