writer of the central plot. Seishu was brought on board two years before the game development started. Seishu had been a gamer since the days of Space Invaders, but over the past four or five years, he had lost interest, as he was less concerned with 3D visuals and gameplay than he was with story. Yakuza caught his attention, and he decided to accept the project even though it came at the busiest point of his professional writing career. Nagoshi wanted players to get enjoyment from merely walking through Kamurocho. Nagoshi reveals that the game's title, which translates to "Like a Dragon," was his creation; Nagoshi felt that dragons have a strong image, which would evoke Kazuma's strength and manliness. Although Sega did have a plot in mind when they approached Seishu, they hoped that he could add realism and emotional weight to the scenes. Under Seishu's direction, the ages of Makoto Date and Kazuma Kiryu were modified. Writing the subplots did not prove challenging, as there was not a strict pattern to follow. The team wanted all subplots to keep the feeling from the main storyline. Several ideas did not make it into the game because the staff members found them silly. One subplot that made the final cut, which involves a man who tried to commit suicide when he was rejected by a girl, was nearly removed from this game for this reason. Localization In localizing the game, Sega funded an aggressive web and print advertising campaign, as well as an English voice cast composed almost entirely of cult performers like Michael Madsen, Eliza Dushku and Mark Hamill. Localization producer Kevin Frane recalls "When we released the original Yakuza, we knew that the game had been a hit in Japan, and we wanted to make sure that we put our best foot forward in releasing a new and unique product to the Western market that would draw just as much acclaim." However, technical limitations of the format made it impossible for the team to include both audio tracks on the disc. Scott A. Steinberg at Sega of America commented "in bringing the game to the U.S. market, we wanted to ensure that the subtle nuances of the game were brought to life." English voice actor Darryl Kurylo said that he wanted to sound as good as possible after being impressed by the characterization of Kiryu and the lines