remaining independent. From here, the companies further consolidated their channels. On 8 November 1999, a new, hearts-based on-air look was introduced and adopted by the Granada Television and UNM regions, along with Border Television and Channel Television. This look reduced regional identity to a design at the conclusion of the ident: the majority of the ident was generic to all the stations. Two months before, on 5 September 1999, Carlton Television dropped the Central Independent Television and Westcountry Television names from their on-air presentation, instead branding these regions as Carlton Television, and using the same presentation for all three regions. In the summer of 2000, following an unsuccessful attempt to merge with Carlton Television, UNM sold its three stations - Meridian Broadcasting, Anglia Television and HTV - to Granada Television. However, Granada Television had to sell the broadcasting arm of HTV to Carlton Television to comply with the then-current regulatory requirements. In July 2001, Granada Television acquired Border Television from Capital Radio Group and moved presentation and play-out facilities to Leeds. In addition to franchise mergers, in 1998 the Independent Television Association and Network Centre formally merged, becoming "ITV Network Limited". At the same time, a new lower-case ITV network logo was introduced at the same time for use around the network and includes the tagline: "TV from the heart (of life)". The new logo design was meant to appear friendlier to the viewer. Throughout this period, the ITV companies sought to expand into the new multi-channel environment forming in the United Kingdom. On 1 October 1996, Granada Television launched four services through a joint venture with BSkyB entitled Granada Sky Broadcasting. These four channels – Granada Plus, Granada Good Life, Granada Men & Motors and Granada Talk TV – were respectively focused on repeated entertainment programming from the Granada Television archives, women's lifestyle programming, programming for men and televised interactive debating. Granada Talk TV closed down on 31 August 1997 after only ten months on air due to low viewership, while Granada Good Life rebranded to Granada Breeze on 1 May 1998. In September 1996, Carlton Television launched Carlton Food Network, a cable-only cookery channel, and on 1 November 1996, a joint venture between Scottish Television and BSkyB was launched, entitled Sky Scottish, and aimed mainly at Scots who lived outside Scotland. While Sky Scottish closed on 31 May 1998 due to low viewership, Carlton expanded its channels, launching