of the signal out for a subsidiary communications authority (SCA) channel. Muzak was a huge customer, using FM stations to broadcast "elevator music" to banks, restaurants and stores. Mark Wodlinger recognized the value of this service, and brought AgReports to Kansas City, using the 103.3 subcarrier of KPRS by contract. Up to 80 miles away, a grain elevator would hoist an antenna to the roof and pick up a constant stream of up-to-the minute commodity prices. At first, reports came by voice on a McMartin SCA table radio, with formatted note pads included to jot prices on. Soon, the stream went digital and the output was a TV screen full of scrolling prices. Then, Wodlinger brought in a medical radio network, free to doctors, with ad-supported medical talk radio all day, broadcast on KBEQ's own SCA channel. After about five years, the Wodlingers sold KBEQ. They later bought an FM station in Leavenworth, Kansas at 98.9, moving the transmitter to Basehor and raising the power so it would cover the Kansas City radio market. (This would later become active rock station KQRC.) Mariner Communications bought KBEQ in 1977. Initially, Q-104's studios were in Kansas City, Kansas, at 55th and Metropolitan, then at River Quay, then at PennTower (31st and Broadway in Kansas City, Missouri) and eventually at Country Club Plaza. Some of the DJs during this era included Pat McKay, Mike O'Brien (one of the original Q staff, on the air on day one), Steve Garrett, Rockin' Johnny Rowlands, Bobby Ocean, Young Bobby Day, Chuck Nasty (known as Charmin' Chuck Harmon), Johnny Dare, Doug Billings, Randy Miller, and Dancin' Danny Wright. Many came from other cities for the job and stayed in the market. Former KBEY DJs Bobby Kline and Art Hadley (Arthur Lee) eventually joined the airstaff. WHB eventually ended its Top 40 format, turning to oldies in 1985, while KBKC/KCPW, which were both located on 94.9 FM, would also flip to oldies itself in 1989. By the end of the decade, KBEQ was Kansas City's only Top 40 station. In the 1980s, KBEQ's power had increased to 50,000 watts. By the 1990s, it was increased again, to its current 100,000 watts. In October 1987, Noble Broadcasting acquired KBEQ-FM. In 1992, KBEQ began airing alternative rock during the evening hours under the name "Planet Q." The show was hosted by Steve Barnes, who would later move to WNNX in