owned by Andy Hilfiger, primarily owns J.Lo by Jennifer Lopez's fashion line (however does not have connection to its fragrances). Denise Seegal, the president of the Sweetface Company, said of the company "Our goal as a lifestyle brand is to dress our consumers from head-to-toe with products inspired by Jennifer, and lingerie will be an integral part of the J. Lo look." In 2003, Sweetface Fashion which owns the J.Lo By Jennifer Lopez line was bought out by Tommy Hilfiger, Andy Hilfiger's brother, and Lopez's partner in Sweetface Fashion. In 2007, it was announced that Lopez would drop the J.Lo by Jennifer Lopez brand and begin selling a new line in the United States, "JustSweet", using the same company as the one she used for the J.Lo line. "JustSweet" was put to rest, and later confirmed closed down. Products The line was described by Lopez as affordable, with prices ranging from $20 for smaller items to over $800. The garments from the line are a reminiscent of what the public has seen Lopez wear previously, including her outfits in movies and music videos; however did not include pieces like her highly publicized "out of this world" Green Versace Dress. Lopez said she hoped the line would appeal to adults and teens. A swimsuit collection was made available, designed by Lopez herself. In 2003, Lopez signed a deal with the Warnaco Group to manufacture and sell a new lingerie collection including underwear, lounge-wear and sleepwear; Joe Gromek, the president and chief executive officer of the Warnaco Group stated ""Jennifer's femininity and signature style have made her a fashion icon and we are confident that JLO Lingerie will bring some new excitement to intimate apparel." The J.Lo by Jennifer Lopez line spawned another minor line, a sportswear line for Girls, "The J.Lo Girls Collection". It was inspired by Lopez's fashion and made into sporting clothes such as key pieces novelty tops, shorts, skirts and bottoms, denim sportswear jackets and jeans. Glow for Women In March 2002, it was announced that J.Lo by Jennifer Lopez (Sweetface) was to go in business with the Lancaster Group (a division of Coty, Inc. to create a fragrance/make up line to be endorsed by Lopez, to be a part of the J.Lo line. On the partnership, a Lancaster representative said "The products will be designed to reflect the inspirational, confident and desirable qualities of Jennifer Lopez herself."