Amp'd Mobile was a cellular phone service launched in the United States in late 2005, and in Canada in early 2007. The company was a Mobile Virtual Network Operator offering 3G voice and data services over the Verizon Wireless EV-DO network, including text and picture messaging, push-to-talk, and over-the-air downloadable applications and content (including Video on Demand) from its Amp'd Live service. Its primary non-venture capital investors were MTV Networks and Universal Music Group. The service targeted 18- to 35-year-olds, and was the first integrated mobile entertainment company for youth, young professionals and early adopters, similar to Helio. Services Amp'd Live Amp'd mobile's service was built around Amp'd Live, a permanently installed BREW application on all Amp'd CDMA phones, which featured downloadable and streaming video on-demand clips, live events such as Supercross, streaming phonecast radio stations, downloadable content such as games, ringtones, and songs. Amp'd Live TV channels, far superior and advanced in image quality than its competitors , included Comedy Central Mobile, MTV Mobile, Spike TV, Oxygen Mobile, MTVU, VH1, LOGO, UFC TV, Fox News, Fox Sports, Playboy Mobile, Discovery Mobile, History Channel, A&E, Biography Channel, Style, Break TV, E!, WE Mobile, Speed, NBA TV, Girls Gone Wild TV, and Adult Swim Mobile.SU. The TV show Lil Bush aired on Amp'd Live TV before being picked up by Comedy Central. Amp'd Mobile Canada On March 14, 2007, Amp'd Mobile Canada was launched. It was based on a mobile virtual network operator (MVNO) partnership with Telus Mobility. Amp'd managed the marketing and multimedia content, while Telus Mobility handled the billing, customer care, retail aspects, and network. On August 1, 2007, after noticing Amp'd Mobile's financial problems in the USA, Telus Mobility announced that it would be discontinuing Amp'd service in Canada. Multimedia content was quickly pulled down, but users could still obtain a similar service from Telus Mobility or other providers. A transition period ensured uninterrupted voice and messaging services. During this time, customers were contacted via phone and were instructed to transition to the Telus Mobility network or that of another provider. Because the Amp'd Mobile phones were CDMA devices, it is very difficult to activate them on a cellular network today. Amp'd Mobile claimed that customers "will need to replace" their phones and service via Telus Mobility at no extra charge with a $300 credit. However, it is still possible to activate an Amp'd Mobile Phone with a