The Bowl Challenge Cup is a competition among NCAA college football conferences in the Football Bowl Subdivision, formerly called Division I-A, based on win–loss records in the bowl games that take place annually during December and January. The winner is the conference that has the highest winning percentage, among conferences with a minimum of three teams appearing in bowl games. The Challenge was created in 2002 by ESPN, who also occasionally refers to it as the "Bowl Cup Challenge" when promoting it. Originally sponsored by Cooper Tire, ESPN went several years without a sponsor; since the 2015–16 bowl season, Progressive has been the sponsor. Participants The ten Football Bowl Subdivision (formerly Division I-A) conferences that compete in the Bowl Challenge Cup are: Power Five Atlantic Coast Conference Big Ten Conference Big 12 Conference Pac-12 Conference Southeastern Conference Group of Five American Athletic Conference Conference USA Mid-American Conference Mountain West Conference Sun Belt Conference Former conferences that competed in the Bowl Challenge Cup were: Big East Conference, which reorganized as the American Athletic Conference after the 2012 season Western Athletic Conference, which has not sponsored football in FBS since the 2012 season Results Italics designate a shared title (tie). References College football awards