After retiring as a player, Norwich then invited him to join their coaching set-up. He worked as youth team and reserve team coach, and then was promoted to chief coach before being appointed as assistant to manager Ken Brown. The partnership finished in May 1987, when he accepted an offer to manage Manchester City. After two seasons in charge, he got the club promoted to Division One with a young and promising squad. In the first season in the top-flight, his team beat local rivals Manchester United by 5–1 on 23 September 1989, in what Alex Ferguson described as the lowest point of his career. Despite the victory, two months later, on 27 November, Machin was sacked by chairman Peter Swales as the club was bottom of the division. He became Barnsley manager on 29 December but resigned on 5 May 1993, as he was disillusioned with the club policy of selling their best players to make ends meet. Machin then worked as a scout for West Ham United, Tottenham Hotspur and Liverpool before he was appointed manager of Bournemouth in September 1994. In his first season at the helm he managed to keep the club in the Second Division despite a start with seven consecutive defeats and a serious financial crisis, this feat later became known as "The Great Escape". In 1998, Bournemouth lost to Grimsby Town in the Football League Trophy final in their first ever Wembley appearance. In August 2000, he became director of football role and later retired on 29 August 2002, having had his testimonial match the previous month. It was in his testimonial – a 3–2 victory for Manchester United, that United's £29.3 million signing Rio Ferdinand made his debut. In October 2002 he was linked to the vacant management position at Swindon Town. On 28 January 2003, Machin came out of retirement to assist Mick Wadsworth at the helm of Huddersfield Town. Two months later he was promoted to the manager role as Wadsworth was sacked. Machin and Huddersfield parted ways at the end of the season as he failed to avoid relegation to the Third Division. Career statistics Playing statistics Source: Managerial statistics Source: Honours Playing career Norwich City Football League Cup runner-up: 1975 Individual PFA Third Division Team of the Year: 1973–74 NASL All-Stars: 1977 Managerial career Manchester City Football League Second Division second-place promotion: 1988–89 AFC Bournemouth Football League Trophy