For a photographic print, it is the gamut of the device that prints the image on a specific type of paper. Professional photographers often use specially designed and calibrated monitors that help them to reproduce color accurately and consistently. Frame aspect ratios Most digital point-and-shoot cameras have an aspect ratio of 1.33 (4:3), the same as analog television or early movies. However, a 35 mm picture's aspect ratio is 1.5 (3:2). Several digital cameras take photos in either ratio. Nearly all digital SLRs take pictures in a 3:2 ratio, as most can use lenses designed for 35 mm film. Some photo labs print photos on 4:3 ratio paper, as well as the existing 3:2. In 2005, Panasonic launched the first consumer camera with a native aspect ratio of 16:9, matching HDTV. This is similar to a 7:4 aspect ratio, which was a common size for APS film. Different aspect ratios are one of the reasons consumers have issues when cropping photos. An aspect ratio of 4:3 translates to a size of 4.5"×6.0". This loses half an inch when printing on the "standard" size of 4"×6", an aspect ratio of 3:2. Similar cropping occurs when printing on other sizes, such as 5"×7", 8"×10", or 11"×14". Market impact In late 2002, the cheapest digital cameras in the United States were available for around $100 (USD). At the same time, many discount stores with photo labs introduced a "digital front end", allowing consumers to obtain true chemical prints (as opposed to ink-jet prints) in an hour. These prices were similar to those of prints made from film negatives. In July 2003, digital cameras entered the disposable camera market with the release of the Ritz Dakota Digital, a 1.2-megapixel (1280 × 960) CMOS-based digital camera costing only $11. Following the familiar single-use concept long in use with film cameras, Ritz intended the Dakota Digital for single use. When the pre-programmed 25-picture limit is reached, the camera is returned to the store, and the consumer receives back prints and a CD-ROM with their photos. The camera is then refurbished and resold. Since the introduction of the Dakota Digital, a number of similar single-use digital cameras have appeared. Most single-use digital cameras are nearly identical to the original Dakota Digital in specifications and function, though a few include superior specifications and more advanced functions (such as higher image resolutions and LCD screens). Most, if not all