Jönköping University (JU), formerly Högskolan i Jönköping, is a non-governmental Swedish university college located in the city Jönköping in Småland, Sweden. JU is a member of the European University Association (EUA) and The Association of Swedish Higher Education, SUHF. Organization JU is one of three Swedish private institutions of higher education with the right to award doctoral degrees in certain areas such as social sciences. JU operates on the basis of an agreement with the Government of Sweden and conforms to national degree regulations and quality requirements. The university is organized as a corporate group with non-profit JU Foundation as the parent organization and six wholly owned subsidiaries: the School of Health and Welfare, the School of Education and Communication, Jönköping International Business School, the School of Engineering, Jönköping University Enterprise and University Services. The University Services provide provides services such as study administration, studies and career guidance, IT service, care taker's office, communication and marketing as well as accounting and human resource administration. Name The university titles itself as Jönköping University in official Swedish texts, a decision which met criticism in Sweden, in part as it was perceived as an attempt to profile the college as having full university status. The name change was reported in 2016 by the Swedish Language Council (Språkrådet) to the Parliamentary Ombudsman (Justitieombudsman), which chose not to set the matter to trial. The university responded with a statement that it was not out of the ordinary in an international context to profile itself as University. However, this has been seen by some as a way to engage in deceptive marketing and a way to give the school a higher status. This is due to the fact that university colleges are, sometime but not always, limited when it comes to which specific areas of academia it is possible for students to pursue a PhD in at the particular school. Schools JU conducts research and offers preparatory programmes, undergraduate studies, graduate studies, doctoral studies and contract education through the following subsidiaries: Jönköping International Business School (JIBS) School of Education and Communication Jönköping School of Engineering School of Health and Welfare Jönköping University Enterprise (Primarily Pathway programmes, designed for international students) Campus The JU Campus is situated in the city centre of Jönköping, on the western shore of the lake Munksjön and not far from the south shore of the lake Vättern, about five minutes walk from