Big Brother 3 is the third season of the American reality television series Big Brother. It is based upon the Netherlands series of the same name, which gained notoriety in 1999 and 2000. The series premiered on CBS on July 10, 2002 and lasted for a total of 82 days. The series concluded on September 25, 2002 when Lisa Donahue was crowned the winner, and Danielle Reyes the runner-up. The premise of the series remained similar to the previous season. The series revolved around twelve strangers living in a house together with no communication with the outside world. They were constantly filmed during their time in the house, and were not permitted to communicate with those filming them. One HouseGuest, known as the Head of Household, had the task of nominating two of their fellow HouseGuests for eviction. The Power of Veto could be used to save a nominee. The HouseGuests then voted to evict one of the nominees, with the HouseGuest who received the most votes being evicted from the house. When only two HouseGuests remained, the previously evicted HouseGuests would decide which of them would win the $500,000 grand prize. Development Talk of a new installment to the series shortly following the conclusion of Big Brother 2 (2001), when CBS chief Les Moonves was quoted as stating he was "happy" with the success of Big Brother and similar reality shows on the network. The third season was officially announced in early 2002, along with plans for a celebrity edition of the series. Arnold Shapiro returned to produce the series, and claimed that production would be much more strict on the HouseGuests; among these new rules, Shapiro stated that HouseGuests who read banners flown above the house could face expulsion. Shapiro later called the series "socially intriguing", commenting "I could say: ‘I’m going to be me. I’m going to be my ethical, honest, low-key self.’ But who knows, after six and seven weeks of having been betrayed by somebody and [having] plots hatched against me and being deprived of food except for peanut butter and jelly? I might become a villain." Allison Grodner also returned as the executive producer to the series. It was revealed before the premiere that numerous changes to the series would occur before its premiere, though these changes were not specified. Allison Grodner later stated "[We] have thrown in just a few twists and turns,