the role of George Carter. The film was released on 12 September 2012 and went straight in at number 1 in the box office charts. Directing Drew expressed an interest in working in film early in his music career. In an interview about Who Needs Actions When You Got Words, he said: "We're still promoting this album and I've started work on the next one, but I'm really getting into film at the moment. I'm writing this script, and I really want to find some time to focus on it, I really feel that's what I'm destined to be doing". In 2008, Drew directed his first short film Michelle, which starred Adam Deacon and Ed Skrein. He also directed the music video for "Pieces" (his collaboration with Chase & Status). Drew began production on his first full-length feature film, Ill Manors, in September 2010. Speaking in March 2010 to UK soul-writer Pete Lewis (Deputy Editor of the award-winning Blues & Soul), Drew described 'Ill Manors': "It's a hip hop, music-based feature film which has six short stories that all kinda mix together to make one BIG story – and each mini-story will be represented by a different hip hop track. It'll all be narrated by me, and it'll actually be the reverse of 'The Defamation Of Strickland Banks' – in that with 'Ill Manors', the film will come out first and the soundtrack will come afterwards. And again the soundtrack will be a film for the blind, in that you'll be able to listen to it and it'll tell you the story of the film." Advertising In June 2011, Hewlett-Packard signed up Plan B as part of their advertising campaign for their Beats Audio laptops, using a short film exclusive to UK cinemas which showed Plan B with his band in a recording studio deconstructing the song "She Said", which had been a UK chart success a year earlier. Subsequently, in its 24 June issue, the British satirical magazine Private Eye made reference to the ad in its Ad Nauseam column, voicing the magazine's view that Plan B's involvement in the commercial seemed to be at odds with his comments at the Ivor Novello Awards regarding music promotion, where he criticised what "…has to go on in order to get your music to get played to the masses" (in reference to his own US stage tour just prior to the