to the nearest drugstore for their free copy of the WEHH Fabulous 50, which detailed the 50 top hit songs of the day. A stack of the Fabulous 50s was found in the basement of the Latta Brook Road studio when the station moved out in the early 2000s. By the early 1970s, the format had changed to easy listening with Frank at the helm. In the 1980s, Ray Ross bought the station and switched the format to oldies. The station also broadcast Elmira Pioneers' minor league and local Little League baseball games, as well as high school football and Elmira College hockey games. Under Ross' ownership, the station's broadcast day expanded to midnight, then to 24 hours a day, but at very low power after sunset. Among personalities on-air during this time were Norm Stull, Chris Sando, Scott Iddings, Jane MacNett, James Wilson, Pam Kauffman, Russ Ross, Ray Smith, Mike Owens, as well as owner Ray Ross. Nationally syndicated programs hosted by Cousin' Brucie and Kasey Kasem were also highlighted on WEHH during the '80s. Seeking to fill a niche in the market in the early 1990s, Ross switched the format to adult standards. By the end of the decade, the station was being operated at the WELM and WLVY studios by the Pembrook Pines Media Group under a local marketing agreement. Adding an FM signal WEHH was a standalone AM station for much of its existence until Frank Saia decided to put an FM station on the air in the mid-1960s. Frank Saia believed in the future of FM broadcasting and was responsible for WEHH-FM, which signed on at 94.3 MHz in 1964, with Elmira as its city of license. Studios were co-located with WEHH in Latta Brook Park. The transmitter was located at a private site on East Hill in Elmira. The station broadcast mainly easy listening and classical music along with a bit of country music in the mornings, "The Ralph Emery Show." In the 1970s, WEHH-FM broadcast Elmira City Council meetings live with Tony Volino handling the remote duties from the Council Chambers. Frank Saia, before the founding of WENY-TV, also had the first crack at UHF TV channel 36 and at one time considered putting a WEHH-TV on channel 36. But those plans did not materialize. The FM station later was sold to crosstown rival WELM and changed to the call sign WLVY. In