"The People's Station, The New V103.9." Because KACE was powered at only 3,000 watts, it added an Inland Empire simulcast, KAEV, which also broadcast at 103.9 FM (now KHTI). However, the hip hop music was scaled back in October of that same year; Davis' company, responding to the political and social backlash against hip hop, announced an prohibition of the words "bitch," "ho," and "nigger" on air, and shifted to a "Positive Urban" format. However, this lowered ratings significantly. Davis flipped KACE to urban oldies and ended the simulcast with KAEV, switching it to modern rock as KCXX. (Another local station, KPWR, also banned the words, but did not change its rhythmic contemporary format.) In 1994, KACE was sold to Cox Radio for $11.3 million. Cox was then also the owner of KFI and KOST. History of 98.3 On November 18, 1957, KDRC went on the air. It was owned by Pacific South Broadcasting with J. Kent Blanché and J. David Worthy as the principals. The studios were at 1415 West Garvey Avenue. In 1962, KDRC became KBOB, airing an easy listening format. By 1965, KBOB became co-owned with daytimer KGRB (900 AM) in West Covina. Owner Robert Burdette ran a daytime simulcast based on a Big Bands format, featuring a somewhat small-market sound, for over twenty years. KBOB continued the format daily until midnight. Burdette also leased KBOB to the University of LaVerne for a while in the early 1980s. ULV ran the same Big Band format (but not simulcast) during daylight hours, using students and other volunteers as DJs. After Burdette's death, it became a dance music station. In 1993, it switched to Spanish contemporary music as KMQA, "La Maquina." The station was powered at only 2,300 watts, targeting the San Gabriel Valley. The station was sold to San Gabriel Valley Radio Communications Corporation Ltd. for $3.2 million. San Gabriel Valley Radio Communications Corporation switched 98.3 to a unique rock en español format, becoming KRTO "Valle 98.3." Shortly after Cox Radio bought KACE, it added KRTO to give KACE's programming better coverage in the eastern suburbs of Los Angeles. Cox paid $19 million for the 98.3 signal. Simulcast In 1997, the two stations began simulcasting KACE's Urban AC format on two frequencies. During this time, iconic Soul DJ and broadcast engineer Johnny Morris hosted overnights, and veteran broadcaster George Moore hosted a weekly Saturday-night '70s show. In 1999,