three at one cinema, resulting in ambulances being called. Marketing The opening scene of Troy's trap was shown at San Diego Comic-Con International on July 21, 2006. The same clip was planned to be shown before the opening of Crank in theaters on . However, the MPAA would not allow it. On , Bell, Smith and Bousman appeared at Spike TV's Scream Awards to promote the film and the clip of Troy's trap was shown. Lionsgate's president of theatrical marketing Tim Palen thought of the idea to make 1,000 posters with a small amount of Bell's blood, which was mixed with the printing ink. He said, "I asked if it would be possible to use actual blood. There was silence. He said, 'We could try, but are you serious?' I said I was dead serious." The posters were sold for $20, with the first being auctioned off; all the proceeds from the auctioned poster were donated to the Red Cross. Lionsgate also held the third annual "Give Til It Hurts" blood drive for the Red Cross and collected 23,493 pints of blood. Soundtrack The Saw III soundtrack was released on . It included 20 songs from hard rock bands like, Slayer, Disturbed, Avenged Sevenfold, Ministry, and Helmet. James Christopher Monger of AllMusic gave the soundtrack three out of five stars. Ed Thompson of IGN Music gave it a 7.2 out of 10. Home media Saw III was released to DVD and Blu-ray through Lionsgate Home Entertainment on . It topped the home video charts in the United States and Canada with 1.6 million units sold its first day and finished the week with 2.5 million units sold. The "Unrated Edition" was also released that day and features a 113-minute cut of the film that includes more gore. A 120-minute-long Director's cut was released on , to coincide with the theatrical release of Saw IV on . It also included an alternate ending. Reception Box office Saw III opened at number one on 4,700 screens at 3,167 theaters grossing $33.6 million from its opening weekend, a two percent increase from Saw II $31.7 million. It held the biggest Halloween weekend debut for five years until it was beaten in 2011 by Puss in Boots ($34 million). It was also Lionsgate's highest-opening weekend. Lionsgate's exit polling indicated that 69 percent of the audience was under 25 years old and 51 percent was