intent to sell off its assets. Service shutdown Amp'd sent out a text message to all of its users on July 22, 2007 stating that as of July 24, 12:01 a.m. they would be discontinuing all services. This date was later extended to July 31, 2007. On the evening of July 23, the Amp'd website indicated that customer service would no longer be available. The fate of mobile phone numbers for existing customers who have not yet ported to another carrier was still unknown. On July 26, 2007 Amp'd sent a text message which gave additional information on how bankruptcy will affect its subscribers agreement. The text read as follows: AMPD MSG: Additional info about how the Ampd bankruptcy will affect your subscriber agreement is available at https://web.archive.org/web/20080705163011/http://chapter11.epiqsystems.com/AMI On July 31, 2007 Amp'd sent another text message: Ampd svc ends @midnight 8/1. Keep your Ampd phone and get 100 free TXT by switching to Prexar Mobile. For info go to https://web.archive.org/web/20180805231009/http://prexarmobile.com/ Sponsorship Amp'd Mobile was the sponsor of VH1's comedy-skit show: "Acceptable TV." Its name, brand, and mascot "Clarity the Amp'd Mobile Dog" were included in many of the show's skits during the Spring 2007 season. The mascot was actually created as a joke, which was later approved by Amp'd Mobile. Amp'd Mobile also sponsored an up-and-coming talented beatboxer known as "nemesis" he had downloadable content on the Amp'd Live network where he gave beatboxing lessons and conducted on camera celebrity interviews and red carpet events, he hosted many events for Amp'd Mobile and was sponsored from 2005 through 2007. Amp'd Mobile was also a prominent advertiser at Ultimate Fighting Championship events. Amp'd Mobile was the title sponsor for the American Motorcyclist Association (AMA) Supercross series for 2006 and 2007. Monster Energy became the title sponsor for the 2008 season. Amp'd was also a personal sponsor of Chad Reed and other professional Motocross riders. It was also one of the sponsors of the PBR's Built Ford Tough Series during the 2007 season; it was also the first year that the BFTS hosted an event in New York City's Madison Square Garden, and for 2007 only the event was named the Amp'd Mobile Invitational. Criticism Customer service A major complaint about Amp'd Mobile was its lack of customer service. Problems activating the service and plans not matching those advertised on the company's web site had been reported. Actually getting in contact