definition. NBC began its 2007–08 schedule on January 1, 2008, with the NHL Winter Classic, an outdoor hockey game between the Buffalo Sabres and Pittsburgh Penguins at Ralph Wilson Stadium. The game went head-to-head with some of the New Year's Day college football bowl games, but none of the feature Bowl Championship Series games. While never expected to beat or directly compete with football ratings, the timing was designed to take advantage of the large audience flipping between channels to watch the different bowl games. It was the first such game to be televised live by an American network and the NHL's first outdoor regular season game since the Edmonton Oilers and Montreal Canadiens played the Heritage Classic, which aired on CBC, which served as the Canadian broadcaster of the 2008 Classic. Although originally maligned as a mere publicity stunt by some in the media, the 2008 Winter Classic drew a 2.6 rating in the U.S. (or about 2.9 million viewers) according to Nielsen, the highest rating for a regular-season contest since February 1996, when Fox was the league's network partner. By comparison, CBS received a 2.7 rating for the Gator Bowl, which also had a 1:00 p.m. start. Beginning that season, all regular season telecasts air mainly on Sunday afternoons, except for those occurring the day after Thanksgiving and on New Year's Day. In April 2008, NBC announced the activation of its option to retain broadcasting rights for the 2008–09 season. NBC's scheduling for that year was similar to that which it had during the 2007–08 season (flex scheduling for regular-season games, up to five games of the Stanley Cup Finals – changing in 2009 to include the first two and last three games, among others) except that all (or nearly all) of the Sunday-afternoon games now began at 12:30 p.m. Eastern Time. Coverage again included the Winter Classic outdoor game on January 1, 2009, between the Detroit Red Wings and the Chicago Blackhawks at Wrigley Field. 2008–09 season NBC broadcast the first two and final three games of the Stanley Cup Final, while Versus broadcast Games 3 and 4. The first two games of the series were played on consecutive nights due to NBC's scheduling. Game 7 was the final major sporting event on analog television in the United States, with the DTV transition finishing less than an hour-and-a-half after the game ended and just one hour after