For its first twelve years, WNNE was a full-fledged station running its own syndicated lineup as well as network programming from NBC. On December 17, 1990, Heritage Media (then-owner of WPTZ) bought WNNE and turned it into a semi-satellite of WPTZ. For a time, most programming still originated out of WNNE, but certain shows were relayed from Plattsburgh through a new microwave relay system. In 2000, WPTZ moved WNNE's master control to its studios in Plattsburgh. This move would be followed by WNNE's website being integrated into a separate section of WPTZ's website in July 2001. On some cable systems in Central Vermont (such as Charter Communications systems serving Barre, St. Johnsbury and Chelsea; and Comcast in Rutland), both WPTZ and WNNE were carried even though the two stations' schedules were identical. On July 20, 2005, WNNE began broadcasting a standard definition digital signal on UHF channel 25 from a transmitter on WVTA's nearby tower on Mount Ascutney. WNNE did not carry any of the additional digital subchannels that have been carried by WPTZ, including NBC Weather Plus (despite this, weather graphics seen on the stations' newscasts carried the "NewsChannel 5 & 31 Weather Plus" branding), This TV, MeTV, or The CW, though Comcast does carry WPTZ's subchannels in the Upper Valley. During the analog era and some of the digital-only broadcasting period, WNNE operated a repeater, W65AM, on channel 65 in Lebanon. W65AM had a transmitter west of Lebanon on Crafts Hill. W65AM had its license cancelled by the FCC on March 19, 2010. This translator was within reach of a former analog repeater operated by Portland sister station WMTW, W27CP (channel 27) in White River Junction, which was established in 2005 after WMTW moved its main transmitter from Mount Washington closer to the Greater Portland area in Maine. That signal had a transmitter located in Lebanon's Mascoma section. FCC regulations do not allow two or more stations from two or more different markets have coverage in the same location (in this case, White River Junction); this rule does not apply to repeaters, so WMTW's translator was allowed to operate. Hearst sold W27CP to New Hampshire Public Television in 2009 after taking it silent following the loss of its lease of the transmitter site. On August 2, 2016, WNNE quietly dropped its "Channel 31" branding and logo; the station then used WPTZ's "NBC 5" branding and logo with no