The High-Definition Audio-Video Network Alliance (HANA) was a cross-industry collaboration of members addressing the end-to-end needs of connected, HD, home entertainment products and services. Leading companies formed the organization from the four industries most affected by the HD revolution: content providers, consumer electronics, service providers, and information technology. HANA created design guidelines for secure high-definition audio-video networks that would speed the creation of new, high-quality, easy-to-use HD products. HANA membership was open to all companies involved in the digital entertainment industry. HANA was dissolved in September 2009, and the 1394 Trade Association assumed control of all HANA-generated intellectual property. Overview HANA was incorporated in October 2005 and formally launched in December 2005. HANA's mission was to provide consumers with a simple way to connect and enjoy HD entertainment anywhere in the home. The organisation's goal was to create standards-based solutions to facilitate the commercial deployment of connected products and services that would enhance the consumer HD entertainment experience. Benefits of HANA Consumers HANA’s focus was to deliver products that would simplify consumers’ lives by eliminating the difficulties associated with connecting and controlling their entertainment devices. Consumers should be able to: View, pause, and record more than five HD channels simultaneously with full quality of service (QoS) Share personal content between the IT and AV networks while protecting commercial HD content from piracy Control all AV devices and access content with just a single remote per room Use just a single cable to connect devices rather than multiple cables between all devices Content providers By creating a secure home network environment that respects the rights of content owners, multichannel video service providers, and broadcasters, HANA can give consumers flexible and convenient access to more high-value HD content. In particular, the incorporation of digital rights management (DRM) and watermark verification of copyrighted content in the HANA architecture is key to ensuring that HD content can flow seamlessly across a wide range of consumer devices. Service providers HANA enables new market opportunities for service providers. By providing a secure content protection zone for HD content, HANA would allow service providers to take advantage of the retail channel sooner while reducing capital expenditures and providing simple and reliable access to AV entertainment for their customers. Consumer electronics manufacturers CE manufacturers would be able to deliver new and exciting products and features to their consumers while simultaneously simplifying the user experience. Just as importantly, a