detail, to which he added keen characterization and deft allusions. Bennett saw a public who would not buy a serious paper at any price, who had a vast and indiscriminate curiosity better satisfied with gossip than discussion, with sensation rather than fact, who could be reached through their appetites and passions. The idea that he did much to develop rested on the success of the one-cent press created by the establishment of the New York Sun in 1833. To pay at such a price these papers must have large circulations, sought among the public that had not been accustomed to buy papers, and gained by printing news of the street, shop, and factory. To reach this public Bennett began the New York Herald, a small paper, fresh, sprightly, terse, and "newsy". "In journalistic débuts of this kind", Bennett wrote, "many talk of principle—political principle, party principle—as a sort of steel trap to catch the public. We ... disdain ... all principle, as it is called, all party, all politics. Our only guide shall be good, sound, practical common sense, applicable to the business and bosoms of men engaged in every-day life." According to historian Robert C Bannister, Bennett was : A gifted and controversial editor. Bennett transformed the American newspaper. Expanding traditional coverage, the Harold provided sports reports, a society page, and advice to the lovelorn, soon permanent features of most metropolitan dailies. Bennett covered murders and sex scandals and delicious detail, faking materials when necessary.... His adroit use of telegraph, pony express, and even offshore ships to intercept European dispatches set high standards for rapid news gathering. Bannister also argues that Bennett was a leading crusader against evils he perceived: Combining opportunism and reform, Bennett exposed fraud on Wall Street, attacked the Bank of the United States, and generally joined the Jacksonian assault on privilege. Reflecting a growing nativism, he published excerpts from the anti-catholic disclosures of "Maria Monk," and he greeted Know-Nothingism cordially. Defending labor unions in principle, he asssailed much union activity. Unable to condemn slavery outright, he opposed abolitionism. News was but a commodity, the furnishing of which was a business transaction only, which ignored the social responsibility of the press, "the grave importance of our vocation", prized of the elder journalists and of the still powerful six-cent papers. The Herald, like the Sun, was at once successful, and was remarkably influential in altering journalistic practices.