The Lorax is a children's book written by Dr. Seuss and published in 1971. It chronicles the plight of the environment and the Lorax, the titular character, who "speaks for the trees" and confronts the Once-ler, a business magnate who causes environmental destruction. Just like most Dr. Seuss works, most of the creatures mentioned are original to the book. The story is commonly recognized as a fable concerning the danger of greed causing human destruction of the natural environment, using the literary element of personification to create relatable characters for industry (as the Once-ler), the environment (being the Truffula trees) and environmental activism (as the Lorax). The story encourages personal care and involvement in making the situation better: a quote from the Lorax states, "Unless someone like you cares a whole awful lot, nothing is going to get better. It's not". It was Dr. Seuss's personal favorite of his books. He was able to create an engaging story addressing industrial/economic and environmental issues. Dr. Seuss stated: "The Lorax came out of me being angry. The ecology books I'd read were dull...In The Lorax I was out to attack what I think are evil things and let the chips fall where they might". Plot A boy living in a polluted area wanders down the Street of the Lifted Lorax and visits a strange, reclusive man known as the Once-ler. The boy pays the Once-ler fifteen cents, a nail, and the shell of a great-great-great-grandfather snail to hear the story of how the Lorax was lifted away. The Once-ler tells the boy that many years ago, he arrived in a beautiful valley containing a forest of Truffula Trees and a range of animals. Having long searched for such a tree as the Truffula, he cut one down and used its foliage to knit an incredibly versatile garment known as the Thneed. A strange creature known as the Lorax emerged from the tree's stump and voiced his disapproval of both the tree's sacrifice and the Thneed itself. After a man bought the Thneed for $3.98, the Once-ler, ignoring the Lorax's protests, called his relatives and asked them to come and help him with his new business. The Once-ler's small shop soon grew into a large factory, and new vehicles were built to log the Truffula forest and ship out Thneeds. As time passed, the area became choked with pollution, and the Lorax was