travel also led to more garages and fuel stops, and motels and caravan parks were built to accommodate those families taking to the roads for their ever-lengthening holidays. Annual leave increased from one week in 1941 to two weeks in 1945, three weeks in 1963 and four weeks in 1974. Roads were improved, and access was opened up to previously isolated natural attractions. The Bruce Highway was finally surfaced with bitumen all the way from Brisbane to Cairns by 1962, and the Pacific Highway was fully surfaced with bitumen by the late 1960s, which helped bring more New South Wales tourists north into Queensland. In the Maroochy Shire, the immediate post war period saw a shift in emphasis from traditional agricultural pursuits to coastal tourism. This shift was marked by David Low's election as Maroochy shire chairman in 1952 on a tourism platform. The late 1950s witnessed the first use of terms "Sunshine Coast" and "Gold Coast" to market Queensland's beach culture, and by 1960 the Queensland Government Tourist Bureau was promoting "The Sunshine State" as a nickname for Queensland. Development on the Sunshine Coast was less intense than on the Gold Coast, and until the 1960s development remained low-key and family oriented, dominated by foreshore and riverside camping grounds, and flats and motels. In many parts of the Sunshine Coast there was a conscious reaction against the style of development that had taken place on the Gold Coast. Like the Gold Coast, on the Sunshine Coast the seaside entertainments of an earlier era have evolved into large scale tourist attractions. However these have developed in a style that is characteristic of the Sunshine Coast hinterland. Here, the focus has been on education and the agricultural heritage and ecology of the region. Attractions besides the Big Pineapple have included: the Big Cow; the Buderim Ginger factory at Buderim which was later relocated to Yandina, Australia Zoo, Forest Glen Deer Park, and the Superbee. Related to tourism developments is the advertising phenomenon of the Big Thing. Big Things were used in California from the 1920s to lure customers off the highways to stop at food stalls, and they first appeared in Australia in the 1960s. The earliest Australian Big Things included: the Big Scotsman, advertising a motel in Adelaide (1963) the Big Banana, promoting a roadside banana stall at Coff's Harbour (1964) the Big Stubby, a bottle museum at Tewantin (1966).