same sentence with him and WLS is more than an honor", Lassiter said. "It is and always will be the highlight of my career." Return to Tampa WSUN (1993–95) Lassiter then moved to Davenport, Iowa with the intention of retiring from the radio business. After a year and a half, however, Tampa came calling again; the venerable WSUN was experimenting with a non-topical talk-radio format and offered him a hefty sum for its morning-drive slot. Lassiter accepted the job and moved back to Tampa, returning to the air on February 1, 1993. The morning time slot saw Lassiter's combative persona reach a peak, as he began an increasingly hostile feud with his old mentor Neil Rogers. Neil would constantly deride him about his weight, calling him "Blob". Though it started out as a put down, the fans of Lassiter in Tampa area began to use it as a term of endearment. However, he was not a ratings success, and in January 1994 he moved to the mid-afternoon; Sharon Taylor, the newscaster for his morning show, became his on-air sidekick. While his numbers vastly improved, the circumstances forced him to change his approach drastically; in his final month (November 1995), Lassiter famously teased Taylor about her Thanksgiving turkey. Despite his adaptations and his ratings (he regularly routed WFLA in his afternoon day part), Lassiter recognized that the station was failing and, as he had at WLS, began publicly predicting that his contract option would not be renewed. Again he was correct; WSUN's parent company Cox Broadcasting fired him before his scheduled showtime on November 27, 1995. Although Lassiter would later recall that no employer had ever treated him better or been more fun to work for, the end of his relationship with WSUN was very bitter: Cox refused to release him from his non-compete agreement (despite the fact that WSUN was changing formats and thus Lassiter would not be competition). WFLA (1996–99) Once the non-compete expired in April 1996, Lassiter returned to WFLA's night shift and reclaimed his classic persona, as well as his Arbitron ratings throne. By that time, however, the business had changed dramatically. Rush Limbaugh had transformed the AM band; Lassiter referred to his style as "Support Group Radio" — he found that listeners had become used to having their beliefs echoed and reinforced by the radio host, not challenged—and not particularly primed to call the show. In