take advantage of a 256-bit memory bus. Matrox had released their Parhelia 512 several months earlier, but this board did not show great gains with its 256-bit bus. ATI, however, had not only doubled their bus to 256-bit, but also integrated an advanced crossbar memory controller, somewhat similar to NVIDIA's memory technology. Utilizing four individual load-balanced 64-bit memory controllers, ATI's memory implementation was quite capable of achieving high bandwidth efficiency by maintaining adequate granularity of memory transactions and thus working around memory latency limitations. "R300" was also given the latest refinement of ATI's innovative HyperZ memory bandwidth and fillrate saving technology, HyperZ III. The demands of the 8x1 architecture required more bandwidth than the 128-bit bus designs of the previous generation due to having double the texture and pixel fillrate. Radeon 9700 introduced ATI's multi-sample gamma-corrected anti-aliasing scheme. The chip offered sparse-sampling in modes including 2×, 4×, and 6×. Multi-sampling offered vastly superior performance over the supersampling method on older Radeons, and superior image quality compared to NVIDIA's offerings at the time. Anti-aliasing was, for the first time, a fully usable option even in the newest and most demanding titles of the day. The R300 also offered advanced anisotropic filtering which incurred a much smaller performance hit than the anisotropic solution of the GeForce4 and other competitors' cards, while offering significantly improved quality over Radeon 8500's anisotropic filtering implementation which was highly angle dependent. On March 14, 2008, AMD released the 3D Register Reference for R3xx. Performance Radeon 9700's architecture was very efficient and much more advanced compared to its peers of 2002. Under normal conditions, it beat the GeForce4 Ti 4600, the previous top-end card, by 15–20%. However, when anti-aliasing (AA) and/or anisotropic filtering (AF) were enabled it would beat the Ti 4600 by anywhere from 40–100%. At the time, this was quite special, and resulted in the widespread acceptance of AA and AF as truly usable features. Besides advanced architecture, reviewers also took note of ATI's change in strategy. The 9700 would be the second of ATI's chips (after the 8500) to be shipped to third-party manufacturers instead of ATI producing all of its graphics cards, though ATI would still produce cards off of its highest-end chips. This freed up engineering resources that were channeled towards driver improvements, and the 9700 performed phenomenally well at launch because of this. id Software technical director John Carmack had the Radeon