York newspaper. Hearst purchased the New York Journal in 1895, a penny paper that Pulitzer's brother Albert had sold to a Cincinnati publisher the year before. Metropolitan newspapers started going after department store advertising in the 1890s, and discovered the larger circulation base, the better. This drove Hearst; following Pulitzer's earlier strategy, he kept the Journal's price at one cent (compared to The Worlds two cent price) while doubling the size to 16 pages. Crime news featured big bold headlines, and startling graphic art. The approach worked, and as the Journals circulation jumped to 150,000, Pulitzer had to cut his price to a penny, hoping to drive his young competitor (who was subsidized by his family's fortune) into bankruptcy. In a counterattack, Hearst raided the staff of the World in 1896. In the 1880s Pulitzer had annoyed his rivals when he raided their staffs; now it was his turn. Hearst picked off the best journalists, especially those who considered Pulitzer a difficult man to work for. Although the competition between the World and the Journal was fierce, the papers were temperamentally alike. Both were Democratic, both were sympathetic to labor and immigrants (a sharp contrast to publishers like the New York Tribune's Whitelaw Reid, who blamed their poverty on moral defects), and both invested enormous resources in their Sunday publications, which functioned like weekly magazines, going beyond the normal scope of daily journalism. Their Sunday entertainment features included the first color comic strip pages, and some theorize that the term yellow journalism originated there, while as noted above the New York Press left the term it invented undefined. The Yellow Kid, a comic strip revolving around a bald child in a yellow nightshirt, became exceptionally popular when cartoonist Richard Outcault began drawing it in the World in early 1896. When Hearst predictably hired Outcault away, Pulitzer asked artist George Luks to continue the strip with his characters, giving the city two Yellow Kids. The use of "yellow journalism" as a synonym for over-the-top sensationalism in the U.S. apparently started with more serious newspapers commenting on the excesses of "the Yellow Kid papers". Spanish–American War Pulitzer and Hearst are often credited (or blamed) for drawing the nation into the Spanish–American War with sensationalist stories or outright lying. In fact, the vast majority of Americans did not live in New York City, and the decision makers who did live there probably relied