call letters were adopted on December 20, 1973. Starr would also move its corporate base of operations to Lexington shortly after the acquisition of WTVQ was completed. In December 1974, WTVQ applied to operate a translator on channel 58 in Frankfort, which at the time was a part of the Louisville market. In 1975, WTVQ became the first television station in Lexington to experiment with 24-hour operations when it aired Blockbuster Movie Madness, which delivered four feature films from the late-evening hours right through the next morning. By 1978, WTVQ had become Lexington's first television station to implement electronic news gathering and shoot its stories on tape, whereas its competitors were still shooting with film. Move to channel 36; sale to the Disney family However, Starr began to pour the foundation for the biggest move in the station's history: literally. In January 1977, WTVQ petitioned the FCC to allow them to move to channel 36, in a move the station said was needed to evenly compete with WLEX-TV (channel 18) and WKYT-TV. The station noted that channel 62 suffered from technical interference and signal quality issues due to its higher position on the dial. To make the move happen, two unused allocations would need to be moved. Channel 36 would need to be moved from Portsmouth, Ohio, into Lexington; channel 55 would be re-located from Glasgow, Kentucky, to Portsmouth to fill the void, then the soon-to-be-discarded channel 62 allocation would be moved from Lexington to Glasgow. Kentucky Educational Television, the statewide PBS member, initially opposed the move, fearing that they would lose potential viewers who, in tuning to channel 62, had to dial past its station, WKLE, on channel 46 and might have sampled its programming. On May 3, 1979, the move to channel 36 was officially given the green light by the FCC. The FCC gave the station one year from June 4 to make the move. While objections were lodged from potential station owners in the Louisville and Florence areas, they were rejected by the FCC, believing that the public would be better served by having WTVQ on channel 36. Meanwhile, in May 1978, Starr announced that it would be acquired by Los Angeles-based Shamrock Broadcasting Inc. in a $21.6 million all-cash, all-stock deal. Shamrock was wholly owned by Roy Disney, nephew of Walt and son of Walt's brother Roy. The FCC approved the transaction on June 8,