Cloo (stylized as cloo) was an American pay television channel owned and operated by NBCUniversal which aired programming originally dedicated to the crime and mystery genres, though it often fell out of this format in its later years with a more generic selection of series and films, and was used as an example of channel drift and superfluous channel bundling, presenting series easily found through other venues. , approximately 25,495,000 American households (21.9% of households with television) received Cloo, though this declined with later removals by several cable services as carriage agreements expired. Cloo launched on January 1, 2006, as Sleuth, replacing Trio. The channel ceased all operations on February 1, 2017. History Cloo focused on mystery entertainment, with the majority of the channel's programming sourced from fellow Comcast networks such as NBC and USA Network. As of the fall of 2016 the network's schedule was made up mostly of repeats of current USA Network series, and marathons of acquired series from the Law and Order, NCIS and CSI franchises, along with the original MacGyver and House. Films from the NBCUniversal library or acquired as part of USA Network's film rights purchases were also part of the schedule, meaning films having nothing to do with crimes or mysteries, such as Enchanted, The 40 Year-Old Virgin and Bee Movie aired on the network. On August 15, 2011 Cloo was rebranded from its former name of Sleuth, in order for NBCU to be able to trademark and own the name, as the word "clue" itself is too common a name to be trademark-able and the commonness of both "sleuth" and "clue" would not work for search engine optimization. In addition, the different spelling averted any confusion with Hasbro's board game Clue. Carriage decline and closure On August 10, 2013, Cloo was dropped by Dish Network, which cited that most of the network's rerun-centric programming was duplicative of that available on other networks and streaming services. A year later on August 18, 2014, it was removed from Verizon FIOS for the same reason. Charter Communications (Spectrum, Bright House Networks and Time Warner Cable) effectively ended the network's life in January 2017, as with Esquire Network (another Comcast/NBCU network which was discontinued on June 28, 2017), when it refused to continue their carriage of Cloo within their new carriage agreements with NBCUniversal, removing around 2/3rds of the network's homes (bringing it down to 8.5