roof-mounted antenna which were available nationwide via Walmart and in the West by RC Willey furniture and electronics stores. The USDIGITAL brand boxes sold where the service was not available operated like an ordinary digital television tuner. Two technology companies, eWest and ServicePower, partnered to help clients install the equipment while self-installers would get two months free. The cost for the basic-tier service was $19.95 per month. USDTV also offered Starz! for an additional monthly fee. The basic tier started out with 11 cable channels: ESPN, ESPN2, Disney Channel, Toon Disney, Discovery Channel, TLC, Lifetime, Lifetime Movie Network, Home & Gardening Television, Fox News, and the Food Network. By July 2003, the service had 30 channels. References Digital television in the United States Mass media companies established in 2003 Mass media companies disestablished in 2007 Companies that have filed for Chapter 7 bankruptcy Defunct broadcasting companies of the United States Defunct companies based in Utah American subscription television services 2003 establishments in Utah