teach their children about their heritage, although there has lately been a resurgence of interest in the local language. Because Twente is an attractive place for investment, many companies establish themselves in Twente and attract people from other parts of the country who do not speak Tweants. This aggravates the decline of the Tweants language. In the countryside, however, many people still speak it or at least understand it. Recently, Tweants has enjoyed a resurgence because of an increasing tolerance for and pride in local culture, including local language. The resurgence is backed by the opinion of linguists, who believe that children who are brought up bilingually are more receptive to other languages. The increasing interest in Tweants is expressed by writers, musicians and local media, and people have been inspired to start speaking and teaching Tweants again. This renewed interest, mirrored by other local languages in the Netherlands and elsewhere in Europe, is referred to as the dialect renaissance. An important stimulant for trend was the start of the 2000s soap in Tweants, "Van Jonge Leu en Oale Groond" ("Of young people and old land"). The soap, focussing on a rural part of Twente, combined local traditions and culture with the life and aspirations of young people, emphasising how people can live modern lives while cherishing and being rooted in local traditions. Originally broadcast by local television, it was later broadcast on national television with subtitles. From the 2000s onwards, Tweants is increasingly being employed in advertising. More and more companies choose for a Tweants slogan, and some choose for a more personal advertising approach, by translating their adverts into several dialects. Examples of such companies are Regiobank and Moneybird. Furthermore, the municipality of Rijssen-Holten employs a number of civil servants, who are allowed to wed couples in Tweants. Additionally, the municipality hall's personnel is officially bilingual, being able to help citizens in either Dutch, Tweants or Sallaands. In 2012, a radio presenter for national broadcasting station 3FM, Michiel Veenstra from Almelo, promised to present in Twents for an hour if a Twents song received more than €10,000 in the annual fundraising campaign Het Glazen Huis (The Glass House). As the song received more than €17,000, Veenstra kept his promise. In 2014, a Facebook page called "Tukkers be like" gained more than 18,000 followers within a week. The page uses Twents cultural concepts, and expressions in the Twents language.