industry already struggling with layoffs and facing the potential sale of some of its flagships. In addition newsstand sales of magazines fell more than 4 percent, to about 48.7 million copies. Among domestic newsweeklies, Time magazine reported the biggest drop. Analysts pointed to the increased use of the Internet, noting that more people in 2006 read The New York Times online than on paper. Newspaper readership goes up with education, and education levels are rising. That favorable trend is offset by the choice of people in each age group to read fewer papers. The decline in readership and revenues continued steadily by year after that. American dailies lost 60% of their ad revenue--$30 billion—between 2005 and 2014. The typical response is a drastic cut in the employment of journalists. Their numbers also fell 60% from about 50,000 in 2005 to 20,000 in 2014. By 2018, the overall readership of US newspapers had dropped to 1940 levels, and advertising revenue was at the same level as it had been in 1980. Resisting somewhat the trend to become fully digital, in 2018 sixty-five percent of advertising revenue still stemmed from non-digital ads. Corporate turmoil After 1950 newspaper readership grew slower than the population. After 1990 the number of readers started to decline. The number of papers also declined, especially as afternoon papers collapsed in the face of television news. However sales of advertising remained strong and profits were still high. In 2002, newspapers reported advertising revenues of $44 billion. According to Morton Research, a market analysis firm, in 2003, the 13 major publicly traded newspaper companies earned an average pretax profit margin of 19 percent. From 1987 to 2003 showed an industry in transition. Although 305 newspapers ceased daily publication during this period, 64% of these newspapers continued to serve their markets as weeklies, merged dailies, or zoned editions. The 111 dailies that went out of business were offset by 63 dailies that started publication. In effect, the newspaper industry lost service in 48 markets during 17 years. After 2003 the process speeded up, as revenue from advertising fell and circulation declined, as more people relied on the internet for news. Spanish and Asian language newspapers The first Spanish-language newspapers in the United States were El Misisipí and El Mensagero Luisianés, which began publication in New Orleans in 1808 and 1809. La Gaceta de Texas and El Mexicano, the first newspapers in