and then when Walt Disney World opened in Orlando, Florida in 1972, he was named Vice President of Marketing for Disneyland and Walt Disney World. Four years later, Lindquist assumed the role of Vice President of Marketing for Walt Disney Attractions. In 1982, with the addition of the park, Tokyo Disneyland and Disneyland Paris, Lindquist was again promoted to Executive Vice President of Marketing and Entertainment, overseeing not only the parks in the United States, Japan and France, but also for the company's outdoor recreation activities. Advertising innovator As advertising executive with the Disney company for 38 years, Jack Lindquist pioneered advertising and marketing promotions that were successfully replicated industry-wide. In many ways, the Disneyland park was the test bed and incubator for the establishment of marketing techniques for the increasingly popular concept of modern amusement park, the Theme Park. Thus, many of the advertising, marketing and public relations techniques used by many in today's outdoor entertainment industry are based on the examples that Lindquist pioneered through the Disneyland experiences and experiments. Likewise, some of the marketing and advertising ideas that were pioneered in the Disneyland park were also applied outside the amusement park field and into the modern day marketing and sales of modern-day live performances and events. Off-site ticket sales for special events New Year's Eve With Disneyland's first New Year's Eve event, Jack Lindquist conceived the marketing and sales of advance ticket purchases that would be sold at local participating stores, outside of the park. To justify the operating cost for a New Year's Eve event, the park would have needed to sell approximately 6,000 tickets. The ability to meet that number of ticket sales from the park gates, the day of the event, was not guaranteed. The solution was to attempt to sell tickets in advance, from local stores. As such, from approximately ten local participating stores located across Southern California, such as Wallichs Music City on Sunset and Vine in Hollywood, and Desmond's upscale men's store in Long Beach, Disneyland was able to pre-sale approximately 5,000 advance tickets. Combining that with approximately 3,500 tickets sold in advance at the park for the New Year's Eve event, the success of the event ticket sales established the template for the future of off-site, pre-sale tickets for special events. The option to pre-sale tickets for upcoming special events has since been used by theme parks, industry-wide. Likewise this