to send a unified statement against the video. Many of them feared that the promotion would usher in a trend of large retail chains demanding similar promotions, which would hurt the business of independent stores. One retailer said, "I always thought [U2] were about helping the little guy and promoting world peace and things like that, but it turns out they are just another corporate sellout [that] doesn't care who they hurt in making money." Reception Elevation 2001: Live from Boston received generally favourable reviews. Nick Lewis of the Calgary Herald praised the DVD, saying, "The set is crisp, the song selection is on, and the fans are just screamy enough." He added, "though it's far from the best [U2 concert video], Elevation is as good as we've come to expect." Paul Connolly of The Times said, "as this recording exhibits, Bono and the boys are back to doing what they do best", calling their set "simple and gorgeous". He concluded, "the real treasure is the concert footage. Sublime." Curtis Ross of The Tampa Tribune said the video "sets a new standard for concerts DVDs" and that the band "eschew the pomp and circumstance of previous tours in favor of a direct and emotionally charged approach". Raoul Hernandez of The Austin Chronicle praised the film, singling out "Kite" and "Stuck in a Moment You Can't Get Out Of" among the new songs that "ofttimes surpass[ed] old favorites throughout the disc". He also called "I Will Follow" and the "orgiastic end-run" of "Bad", "Where the Streets Have No Name", and "Bullet the Blue Sky" highlights of the concert. Hernandez thought the DVD medium made Elevation 2001 just as effective as a live audio album as it was a visual experience. Ben Wener of the Orange County Register called it a "two-disc dazzler befitting the biggest tour of the year" and a pinnacle for the band. The review said of the concert: "the pacing is driving, not sluggish; the between-song banter comes across genuinely; and the song selection is an ideal mix of unavoidables and lesser-knowns." Sandra Sperounes of the Edmonton Journal said that compared to the band's previous concert film PopMart: Live from Mexico City, the Elevation 2001 DVD "captures a warmth and intimacy not usually found in sports arenas" and that it was "the next best thing to seeing the Irishmen live". She praised Hamilton's direction, saying it exhibited an