differing local start times were not a factor. Previously, CBS aired Game 2 of the Chicago-Cleveland series nationally, while relegating Game 2 of the Atlanta-Milwaukee series to TBS. CBS used its primary announcing team, Dick Stockton and Hubie Brown to call the latter game. Resurgence of the NBA Popular belief holds that the peak era of the NBA on CBS occurred from 1984 to 1987. During this period, CBS' NBA coverage was the beneficiary of a new era in the league that would forever link two of the game's greatest players, Larry Bird and Magic Johnson. Bird and Johnson entered the NBA (coming off playing against each other in the highest-rated NCAA Men's Division I Basketball Championship of all time), respectively playing for the Boston Celtics and Los Angeles Lakers. The Lakers and Celtics, two iconic teams in large television markets, rose to prominence during the period; many credit the theatrics of Bird and Johnson to boosting the overall popularity of the NBA (especially during the tape delay era of NBA telecasts). Within three years of Johnson and Bird entering the league, the NBA had a Game of the Week on CBS, and ratings for Finals games approached levels rivaling those of the World Series. Prior to the Bird/Magic era, CBS used to televise approximately five to seven games regionally per week in a doubleheader format (1:45 and 4:00 p.m. Eastern Time) on Sundays. Ratings for regional were far outdrawn by NBC's college basketball coverage and ABC's Superstars program. After ratings bottomed out in 1980 and 1981, coinciding with CBS airing tape-delayed coverage, the network decided to scrap the regional telecasts. In its place CBS sold the marquee players and teams (for example, "Julius Erving and the Philadelphia 76ers", "Larry Bird and the Boston Celtics" or "Magic Johnson and the Los Angeles Lakers") for a "Game of the Week" broadcast. Memorable moments During its tenure as the NBA's broadcast network partner, CBS aired notable Finals series between the Los Angeles Lakers and Boston Celtics, as well as both championships won by the "Bad Boy"-era Detroit Pistons. Ratings In 1976, CBS' regular season ratings earned an abysmal (by the standards of the time) 26 share on Sunday afternoons. In 1978, the deciding game of the NBA Finals ranked 442nd out of 730 shows from September 1, 1977 to August 31, 1978. The next highest-rated playoff game in prime time only ranked