number of Equity stations came into Marquette only when required); the station's website did not help as it was a crude local Yahoo!-style business guide with little to no information about the station's programming, contact links, or operations outside of basic Fox programming synopses. As a result, most cable providers chose to obtain WMQF's signal directly off the satellite uplink to the transmitter (it was available free-to-air on the Galaxy 18 satellite system). On December 8, 2008, Equity Media Holdings filed for bankruptcy, resulting in the auction off all its television stations the following April. WMQF would be sold to MMMRC, LLC, a company owned by the principals of De Pere, Wisconsin-based Smet Construction Services. The sale closed the week of June 23, 2009, when the station's call sign was changed from WMQF to WZMQ. By this time, however, WMQF programming was discontinued as Equity was not able to meet the mandatory digital transition earlier in June 2009 (see Digital Television below). As a result, Fox would move its affiliation from channel 19 to WLUC-DT2 (channel 6.2) in August 2009, which maintained its previous Universal Sports affiliation in overnights until it was able to establish a full schedule. During the interim, Fox programming was still available on Charter through its importing of WLUK-TV from Green Bay (which continued on Charter throughout WMQF's existence until WLUC asserted market exclusivity for the Fox affiliate in mid-2012). Smet Construction Services constructed new facilities in De Pere, Wisconsin, from which WZMQ programming would originate. The construction was completed on or about October 15, 2009,<ref>{{Cite web|url=http://www.greenbaypressgazette.com/article/20090926/GPG03/909260573|title=Green Bay Press-Gazette: "Michigan TV station building studio in De Pere, 9/26/2009.}}</ref> after which Smet officially launched WZMQ, replacing the "Coming Soon" slides that had been broadcast since the summer with programming from This TV and MyNetworkTV on channels 19.1 and 19.2 respectively. The studio in De Pere was abandoned and all operations moved to Marquette. Antenna TV would be added to channel 19.2 on January 1, 2011, with MyNetworkTV moving to channel 19.1, replacing This TV's weeknight movie broadcast. In May 2011, WZMQ picked up the MeTV subchannel, placing it at 19.1; its other subchannels each were renumbered accordingly, with This TV and MyNetworkTV moving to channel 19.2 and Antenna TV moving to 19.3. Over time, as the revenue of MeTV increased and MyNetworkTV declined, WZMQ decreased the branding of 19.2 as "My 19", choosing to stick with "MeTV