journals. Elsie was created by a team that was led by advertising marketer David William Reid. In 1940, Reid also created for Elsie a fictional cartoon mate, Elmer the Bull, who was lent to Borden's then-chemical division as the mascot for Elmer's Glue. The pair was given calves Beulah and Beauregard in 1948, and twins Larabee and Lobelia in 1957. In 2000, Advertising Age recognized Elsie the Cow as one of the top 10 advertising icons of all time. Milk Products, LLC licenses the Borden name and Elsie the Cow trademark from Borden, Inc.'s successor company, Hexion Specialty Chemicals. Advertising Selena Gomez was a spokesperson for Borden Milk and is featured in the campaign's print and television ads. When she was the spokesperson, she was also the star of the show Wizards of Waverly Place. Products Borden produces and sells the following products of milk: Vitamin D 2% Reduced Fat 1% Lowfat Fat Free Skim Dutch Chocolate Dutch Chocolate 1% Lite Line High Protein Borden produces and sells additional products in the following categories: Milk Cream Buttermilk Dips & Sour Cream Juices Teas Flavored Drinks Distribution Borden products can be located in the states of Alabama, Colorado, Florida, Louisiana, Mississippi, Missouri, Oklahoma, South Carolina, Texas, Tennessee and Ohio. Within these states, these products are sold in the stores and marts that mainly include Cain's, Calhoun Foods, Food World, Fresh Market, Greer's, Kmart, Kroger, Magnolia Super Foods, Pic-N-Sav, Piggly Wiggly, Marcs, Aldi, CVS, Dave's Supermarkets, Publix Supermarkets, Rainbow Foods, Rite Aid, Walgreens, Walmart and Winn Dixie. As of May 2021, Borden Dairy operated 14 plants in the Midwest, Southern, and Southeastern regions of the U.S. and nearly 100 distribution centers. References External links 1857 establishments in Texas American companies established in 1857 Dairy products companies of the United States Food and drink companies established in 1857 Manufacturing companies based in Dallas Companies that filed for Chapter 11 bankruptcy in 2020 Borden (company) Kohlberg Kravis Roberts companies