seats to replace Perth; these were to be known as Perthshire North and Perthshire South and Kinross-shire. Constituency profile The constituency covered a combination of small prosperous towns and rich agricultural land. It included the city of Perth and the towns of Bridge of Earn, Auchterarder, Crieff and Comrie. It was a relatively prosperous, largely rural, Lowland seat on the fringe of the Highlands, with successful livestock farming, fruit-growing and tourism interests. Unemployment is relatively low and half the electorate lived in the city of Perth itself. At Westminster elections the area is traditionally Conservative, and Conservatives have held seats representing the area during most of the period since World War II. Scottish National Party (SNP) tradition is also strong in the area, however, and the SNP has contested every parliamentary election in the area in the same post war period. In the Perth and Kinross Westminster by-election in 1995, the SNP's Roseanna Cunningham won the Perth and Kinross Westminster seat from the Conservatives with an 11.5% swing. She then held the seat in the 1997 United Kingdom general election and went on to be elected to Holyrood in the 1999 Scottish Parliament election. She has represented the Scottish Parliamentary constituency and its equivalent successor constituency since. Before the constituency's abolishment at the British Parliament in 2005, the Perth Westminster constituency became the most marginal constituency in Scotland in 2001, with the SNP's Annabelle Ewing narrowly holding the constituency for the SNP, with the Conservatives missing out by 48 votes. The constituency's successor seat of Perthshire South and Kinross-shire, established by the 2011 First Periodic Review of Scottish Parliamentary constituencies, was comfortably held by the SNP's Roseanna Cunningham at the 2011 Scottish Parliamentary election, who polled ahead of Conservative challenger Liz Smith by 22.96% of the vote. At the 2016 Scottish Parliamentary election there was a 9.5% swing in the constituency from the SNP to the Conservatives, with Elizabeth Smith missing out by just 3.93% of the vote. Member of the Scottish Parliament Election results Footnotes Scottish Parliament constituencies and regions 1999–2011 1999 establishments in Scotland Constituencies established in 1999 2011 disestablishments in Scotland Constituencies disestablished in 2011 Politics of Perth and Kinross Politics of Perth, Scotland Auchterarder Crieff Bridge of Earn