year. The marketing campaign used "presents" and "giveaways" to incentivize visits to the park. Lindquist worked with General Motors, who was a new Disney Participant at the Epcot park at Walt Disney World, Florida, and worked out a deal where the Disneyland park gave away a total of 106 General Motors automobiles throughout the 30th Anniversary year. The success of the Anniversary giveaways drew a total of 12,040,000 people to the Disneyland park that year, around three million more than the 9.2 million who attended the park the previous year. Today, what was started by Lindquist, using anniversaries as a marketing tool, have become a common marketing practice at many other theme parks. Not only do parks celebrate their anniversary, some even celebrate the anniversary of rides and attractions. To celebrate the 20th anniversary of the park's BATMAN Ride, the Six Flags Magic Mountain park in Valencia, California, offered to run the 50 mph, 2,700 foot track ride backwards through the spring 2014 season. Similarly, for the celebration of the Pigeon Forge, Tennessee theme park, Dollywood, the park not only designed a season's marketing campaign around the anniversary, but park namesake and country music performer, Dolly Parton used the opportunity to promote the park through a televised anniversary special that included popular performers such as Miley Cyrus, country music performers Brad Paisley, Kenny Chesney, and Reba McEntire, as well as multiple Grammy Award winner Kenny Rogers. Commercial tie-ins Commercial tie-ins with Disneyland commenced with the planning and development of the park in the 1950s. With the need to raise money to finance the park, Walt Disney entered into a production agreement with the ABC television network to provide weekly programming in exchange for a line of credit to be used to pay for the park's development, as well as to market the park, itself, through the programming of a weekly program: Disneyland. The weekly show featured themes in keeping with the different themed areas of the namesake amusement park. Jack Lindquist later helped to create one of today's most recognized commercial tag-lines, and celebratory tradition, when the New York Giants won Super Bowl XXI in 1985, and quarterback Phil Simms was the first to utter the phrase: "I'm Going to Disneyland." while on the East coast broadcasting feed, the line was: "I'm Going to Disney World." Disney Dollars Upon reading of the rise of the British pound in the financial