UNL's ownership, but serve as the new state network's flagship. In 1965, KLNE-TV in Lexington became the first station in the new state network, followed a month later (October 1965) by KYNE-TV at channel 26 in Omaha. The state network grew quickly; six stations signed on from 1966 to 1968 to complete the state network. It began a full seven-day schedule in 1969. The Nebraska Educational Telecommunications Center opened in 1972; it is named for Carpenter, a state senator who introduced legislation in 1969 to fund the center, and McBride, NET's founding general manager and leader for 43 years. (The KLNE-TV and KLNE-FM transmission tower () is on the site of the World War II prisoner-of-war camp, Camp Atlanta, near Holdrege, Nebraska.) National Educational Television would be absorbed into the Public Broadcasting Service (PBS) in October 1970, and KUON-TV joined the new network. In 1974, Nebraska ETV adopted a new logo – a red stylized abstract "N" formed from two trapezoids. A year later, NBC unveiled the same logo that Nebraska ETV was using, but for the blue coloring of the right trapezoid in the NBC logo. The commission sued NBC for trademark infringement in February 1976, a suit which generated national attention. In an out-of-court settlement, Nebraska ETV agreed to allow NBC to keep its logo. In return, NBC donated a color mobile unit and other equipment totaling over $800,000. It also paid the commission an additional $55,000 for the costs of rolling out a new logo and eliminating the old logo from all advertising; Nebraska ETV's new logo was unveiled in late 1976. A CPB study, Study of School Use of Television and Video, found Reading Rainbow (a co-production of NET and Buffalo, New York's WNED-TV until 2006) to be the most used and viewed children's television program in America during the 1990–1991 school year. Since 1974, NET has operated a studio in Omaha, on the campus of the University of Nebraska–Omaha. It is primarily used when KYNE breaks off from the state network to broadcast programming of specific interest to the Omaha market. In January 2005, Nebraska ETV and Nebraska Public Radio were united under a single name, Nebraska Educational Telecommunications. In May 2021, NET changed its name to Nebraska Public Media to more accurately represent the organization's entire impact. Radio The Educational Television Commission had its mission broadened to radio in 1984, but it was 1989