opportunity to win Princess Gwenevere videos and toys if they mailed in the correct code words from the show. The Hasbro/Kenner toy line had two series of action figures for girls ages 4 and up. The first series contains Princess Gwenevere (Starla), Sun Power Gwenevere, Tamara, Fallon, Drake, Lady Kale, Sunstar, and Moondance; and the second series contains Deluxe Princess Gwenevere (Starla), Deluxe Tamara, and Deluxe Fallon. According to Time to Play, the action figures' sales "bombed". In the fall of 1996, Hasbro planned to reintroduce revamped versions of the figures as well as new characters from the animated series. The toys had a television advertising campaign featuring a 30-second commercial. Other merchandise included a series of collectible trading cards released by the Upper Deck Company in 1996, a "play-a-sound" children's illustrated sound book by Nancy L. McGill based on the first two episodes and published by Publications International that same year, Panini Group collectible stickers, a makeup kit, Happy Meal and Long John Silver's premium toys, lunchboxes, clothing items, and such. There were unrealized plans to produce a video game adaptation and the series' theme song was included on Mastermix's TV SETS CD 14. Legacy In 2001, author Rachel Roberts began writing her contemporary fantasy book series Avalon: Web of Magic loosely based on the show and borrowing various concepts and names (including even some of the episode titles), as well as lyrics from some of the songs used in Jewel Riders. As of 2012, the series consists of 12 novels, as well as the three-volume graphic novel adaptation, titled Avalon: The Warlock Diaries. A film adaptation of Avalon: Web of Magic was announced in 2012, but was never released. An Avalon animated series project was revealed in 2017. Natoo's jewel line Joyau Magique (Magic Jewel) was inspired by Jewel Riders, her favourite childhood cartoon. Reception Ratings Princess Gwenevere and the Jewel Riders was reported to be "struggling with a 0.6 national Nielsen rating among girls 2–11" in 1995. Bohbot hoped heavy promotion of the merchandise products would raise awareness of the show. Nevertheless, it was the most popular of the first-run cartoon series in the 1995 edition of Bohbot's "Amazin' Adventures II" weekend syndicated package. Daily Herald reported it was "the number one syndicated television show in the U.S. among girls 6 to 11" in 1996. It was reported that Starla became "a huge hit" when it was