Play4 is a Belgian-Flemish commercial television channel. It is part of Play Media and production company Woestijnvis. As of 2010, the channel has a market share of more than 7%. The channel was formerly known as VIER from 17 September 2012 to 27 January 2021. On 28 January 2021, the channel was rebranded to Play4. Its owner also operates sister stations Play5, Play6 and Play7. Broadcast entertainment, series, cartoons, movies, sports programmings. History The channel began broadcasting on 1 February 1995 under the name VT4. The channel initially had no Belgian broadcasting license and was transmitted via London (actually from NTL's transmission station at Brookmans Park in Hertfordshire). Today, VIER broadcasts legally from Zaventem in Belgium. It is available on the cable network in Brussels as well as in Flanders. It's also available throughout Belgium on the IPTV network of Belgacom, who offers triple play everywhere in Belgium where VDSL is available. On 17 September 2012, VT4 was rebranded as Vier. On 7 June 2019, it was announced that the channel would be eventually rebranded as "Four" as part of the rebranding of the three channels under the "Play" name. The following year, it was decided that the channel would instead rebrand as Play4 on 28 January 2021. HD broadcast VT4 HD was launched as a temporary high-definition channel on June 7, 2008, to coincide with the kick-off of UEFA Euro 2008. It was merely a simulcast of VT4's schedule, but the Euro 2008 matches and all related talk shows were broadcast in HD. VT4 HD was available exclusively to Telenet Digital TV subscribers and was shut down on June 29, 2008. On September 1, 2012, VT4 HD, along with sister channel VijfTV HD, launched as a HD simulcast. The channel was made available to Belgacom TV subscribers. On September 17, the day of the relaunch, both VIER HD and VIJF HD were made available for Telenet Digital TV subscribers. Programming 18 Wheels of Justice 2 Broke Girls 8 Simple Rules According to Jim Alcatraz Aliens in America Battlestar Galactica Ben 10 Beyblade: Metal Fusion Beyblade: Metal Masters Bionic Woman Big Brother Big Shots Blade Blue Bloods Californication Callboys Castle Cheers Committed Criminal Minds CSI: Crime Scene Investigation CSI: Miami CSI: NY Dark Blue De Mol Dexter Dirt Donkey Kong Country Elementary Everybody Hates Chris Expeditie Robinson Extreme Makeover: Home Edition The Fairly OddParents Felicity Flashpoint Forever Friends Fringe Grounded