he ran into Endfield. The two men had worked with each other previously - it was Endfield who had directed Lazenby in the advertisement for Big Fry chocolate that helped the actor be cast as James Bond. Lazenby: I told him I wanted to make the kind of film I could believe in. He came back two days later with a conventional script about gun-runners – just a joke to both of us. But with his 28 years' experience in the business he knew we had to have that kind of script to raise the backing. Lazenby and Endfield took the project to Frederick Schwartz of Appaloosa Productions, who raised the finance. His co producer was Donald Factor, of the Factor family, who had left the family business six years earlier to work in filmmaking; his credits included That Cold Day in the Park. Half the budget of £300,000 was raised from a bank with the rest coming from the cast and crew agreeing to deferred payment. It was extremely rare for British crews to agree to deferred payment but unemployment was high in the British film industry at the time. Lazenby did not take a fee for his performance; indeed, he invested his own money to make the movie happen. There was a pre-sale guarantee from Albert Caraco's distribution consortium; Caraco had the rights to sell the film globally, except for Britain and the US where the producers held the rights. The movie was announced in November 1970. Lazenby described the movie at the time as "anti-guns and anti-Bond... a [comedy] with no plot. It is really just a series of happenings which keep the audience entertained. This is the kind of film which is coming out in Europe now." He later elaborated: I believe that there is a true revolution going on in the youth of today which is far more than just a fad or a passing fashion. The kids are beginning to learn that the world's economy is dependent on the arms race, and they don't like it. They feel the people going on and on making guns could be building new irrigation schemes to make the deserts productive, or making agricultural equipment to help feed all the hungry. People would be far happier employed this way than they are in wars and they would be saving lives instead of taking them. If anyone told me