Football Outsiders (FO) is a website started in July 2003 which focuses on advanced statistical analysis of the National Football League (NFL). The site is run by a staff of regular writers, who produce a series of weekly columns using both the site's in-house statistics and their personal analyses of NFL games. In 2005 and 2006, the site partnered with FOXSports.com to cross-publish many of the Outsiders' regular features, including power rankings based on a "weighted" version of the DVOA (Defense-adjusted Value Over Average) statistic. In 2007, Football Outsiders content appeared on FOXSports.com (in a reduced capacity) along with AOL Sports and ESPN.com. Since 2008, the site has partnered exclusively with ESPN and provides mostly ESPN Insider content. In 2009, Football Outsiders began analyzing college football using similar statistical principles. History Football Outsiders was launched in August 2003 by Aaron Schatz, with two regular columns, one of which used an early version of the proprietary DVOA statistic. The original purpose of the site was to disprove a statement by Boston Globe reporter Ron Borges that the 2002 New England Patriots failed to make the postseason because they could not establish the run. Over the course of time, the site added more writers, and hosted Gregg Easterbrook for part of 2003. Between 2004 and 2005, the site introduced new statistics such as Defense-adjusted Points Above Replacement (DPAR, later Defense-adjusted Yards Above Replacement, DYAR) and Adjusted Line Yards (ALY). In 2005, the site began to cross-publish many of its columns on FOXsports.com. In 2005, Football Outsiders also took over publication of Pro Football Prospectus, a book giving a preview of the upcoming NFL season. In 2009, the annual was renamed Football Outsiders Almanac. Currently, the site has incorporated the 1983–2020 NFL seasons into their statistics. Key Metrics Football Outsiders has devised a series of proprietary formulas to calculate different advanced metrics. DVOA DVOA (Defense-adjusted Value Over Average) calculates a team's success based on the down-and-distance of each play during the season, then calculates how much more or less successful each team is compared to the league average. According to Football Outsiders, DVOA "breaks down every single play of the NFL season to see how much success offensive players achieved in each specific situation compared to the league average in that situation, adjusted for the strength of the opponent. ... Football has one objective -- to get to the end zone -- and