Jackson, Wayne Gretzky, and Michael Jordan. While the character based on Jackson spoke normally, he would say in the third person "Bo knows []" when asked or prompted to do something in almost every episode. There was also a public service announcement variant encouraging students to stay in school, which had multiple copies of Bo appearing simultaneously humorously discussing how Bo knows various academic subjects. The "Bo Knows" campaign also appeared in Madden NFL 22. In popular culture In the song "Scenario" by A Tribe Called Quest, Phife Dawg states "Bo knows this, and Bo knows that, but Bo don't know jack, 'cause Bo can't rap..." A Sesame Street sketch (1991) where Jackson demonstrated various things that the show teaches (letters, numbers, opposites), with the Sesame Street Muppets making "Bo Knows" comments in between. The single Here Comes the Hotstepper includes the lyric "I know what Bo don't know". References Adweek citation as one of the best TV commercials of the 1990s. ""Say It Ain't Bo!", Entertainment Weekly, July 27, 1990 (retrieved June 8, 2007). "The Sneaker Wars: Going Toe-to-Toe" by Bernice Kanner, in The Super Bowl of Advertising: How the Commercials Won the Game, Bloomberg Press, 2004. (PDF file) External links Bo Knows at YouTube American advertising slogans Bo Jackson Nike Inc. advertising American television commercials 1980s television commercials Wieden+Kennedy 1990s television commercials Cultural depictions of baseball players Cultural depictions of American men Quotations from sports 1989 neologisms