KFTK-FM (97.1 MHz) is a commercial talk radio station licensed to Florissant, Missouri. Owned by Audacy, Inc., KFTK-FM services the Greater St. Louis metropolitan area, and is the local affiliate for several nationally syndicted programs: The Brian Kilmeade Show; The Dana Loesch Show; Coast to Coast AM with George Noory and This Morning, America's First News with Gordon Deal. Most hours begin with an update from Fox News Radio. The KFTK-FM studios are on Olive Street in St. Louis, while the station transmitter is in nearby O'Fallon. Besides a standard analog transmission, KFTK-FM broadcasts using HD Radio technology, carrying CBS Sports Radio on its HD2 digital subchannel. KFTK is available online via Audacy. History Early years The station originally signed on the air in 1977, as KSCF. The call letters stood for St. Charles and Florissant. The station featured a middle of the road/easy listening format. One of the original owners was Harlan "Grant" Horton, a longtime St. Louis broadcaster at KSD, WRTH, KMOX, KXOK and WEW. The sign on of 97.1 caused KADI-FM to move from its original frequency of 96.5 to 96.3 to accommodate the new radio station. Adult contemporary (1980-1989) In 1980, after the KCFM call letters were dropped by 93.7, they were picked up by 97.1, and the station aired an adult contemporary format until November 1985, when the call letters would change once again to KLTH "K-Lite 97", with a soft adult contemporary format. KLTH gradually segued into a format called "new adult contemporary", an early predecessor to the smooth jazz format, and re-branded as "Breeze 97". Top 40 (1989–1992) On August 2, 1989, the station was sold once again, and the new owners flipped the station to Top 40 as "Hot 97" with the call letters KHTK. The Top 40 format ended when then-rival WKBQ was briefly under lease by the station's owner Saul Frischling of Pittsburgh, and both top 40 stations were merged at 106.5, taking personalities from both stations. Urban oldies (1992–1998) On November 11, 1992, KHTK changed call letters to KXOK-FM, and flipped to urban AC as "Mix 97.1", after the urban oldies format from the former KXOK (630 AM) was moved to FM. "Mix" would try to compete with the Urban AC leader in St. Louis, KMJM-FM ("Majic 108"). The two stations simulcasted briefly before the AM was taken off the air completely, pending a sale to a religious broadcaster.