affiliate promotion and referral policies, including a system to enable quicker reporting and termination of spamming accounts. By 2000, the reported volumes of AllAdvantage-related spam had reduced significantly. AllAdvantage was also the target of other fraudulent activities, such as attempts to simulate surfing in order to accrue credit. These techniques were based upon the manner in which the AllAdvantage "Viewbar" tracked the time that users actively spent browsing the web, through the detection of which applications were "in focus" as well as keyboard and mouse movements. In an attempt to defraud the company, several client-side applications were created that attempted to simulate surfing-related interactivity, including "MyAdvantage" and "AllMouse." Initially, such applications were successful at simulating a user's 20 hours of surfing, however those applications were limited in their negative impact on the company for several reasons: their usage was limited to relatively few "hacker hobbyists"; fraudulent users received no direct compensation beyond the established minimum surfing time while the company received advertising revenues based on average surfing times of the entire user base. The AllAdvantage software was frequently updated with detection algorithms derived from analysis of many of the simulators and was able to flag "suspect" surfing accounts for withholding of any payments while giving users the appearance of still accumulating their fraudulent hours. Spin-off companies On 20 November 2006, it was reported that several AllAdvantage founders were reincarnating the business as a new (now defunct) company, AGLOCO (which stands for "A Global Community"). References External links AllAdvantage Website (archive.org) AllAdvantage Promotional Video "Ad It Up" Profile of AllAdvantage (Business 2.0) "AllAdvantage: A Front-End to DoubleClick" by Andrew Schulman (July 2000) Marketing companies established in 1999 Digital marketing companies of the United States Defunct online companies of the United States Companies disestablished in 2001 Online advertising services and affiliate networks Dot-com bubble American companies established in 1999