created, I created, I created my own prison" during the final pre-chorus. The song ends with Stapp singing the lyrics to the chorus once again as the music begins to slow down in tempo and slowly fade out following the final note. Cover art The cover art for the single is simply a recoloured version of the album artwork, with the only difference being the title placement now appearing at the bottom within a black bar instead of just under and to the right of the band's wordmark logo. Music video The music video was produced by Toronto-based production company Black Walk, and was directed by Stephen Scott. The video received a great deal of airplay on MTV as well MuchMusic. Release and reception Stapp recalls the first time he heard "My Own Prison" during the band's radio debut. The members of Creed were at Daniel Tremonti's house, brother of Mark Tremonti, and they had invited a few girls from Florida State University when suddenly the DJ on the radio said: "There's this band around town called Creed. You know them. They've been making a lot of noise lately. They've built up quite a following, and now they've recorded their first album, My Own Prison. I'm guessing that right now they're sitting at home trying to impress some of their FSU lady friends. I'm gonna help them out and make their little dream come true. So Tallahassee, here's your hometown boys—here's Creed with their radio debut, "My Own Prison"." Soon after the release of My Own Prison, the title track began being played on the locals-only radio show in Tallahassee, Florida. Another radio station in a nearby city in Georgia started playing the album's song "Pity for a Dime". The band were asked to perform a show there and there were around 5,000 to 6,000 people. Soon after, the title track began playing on radio outside the Georgia and Florida area. "My Own Prison" was the band's first ever single to be released and the lead single to their debut album of the same name. Because Creed's singles were not initially sold in the United States, they were ineligible for the US Billboard Hot 100. The single managed to peak at number 54 on the US Billboard Hot 100 Airplay chart in March 1998. The song also managed to find success on the Billboard Mainstream Rock Tracks chart as well