toward the actors' performance via much higher nonunion commissions and nonunion fees talent agents collect. The larger nonunion commissions and fees incentivized them to grow deportments representing Ficore actors. Although the actor earns much less, talent agents generally take 40% of the money budgeted for the actors' performance. Offering FiCore actors to ad agencies and brands for much lower wages than performers working union contracts wasn't possible under Rule 16(g). SAG, and later SAG-AFTRA's, failure to continue the franchise agreement Rule 16(g) with talent agents allows agents to abandon the best interest of their union roster by offering nonunion performers at cheaper rates. Even with Rule 16(g) expired, talent agents are not permitted to take more than 10% commissions from SAG-AFTRA performers due to provisions in the standard union contract. But where a performer is FiCore and not represented by the union, talent agents were free to collect 20% commissions, the maximum allowed by California Labor Law. In addition to the 20% commission, the ad agency or brand funnel 20% of the money budgeted for the actor's performance to talent agent labeling it a "fee." The cost produce TV commercials and the common format of a 15, 30, or 60 second TV spot generally requires casting of a skilled, professional performer capable of precision timing. Performers in commercials need to tell an entire story within the short format with meticulous execution of dialogue and precise telegraphing of emotion. Without the constraints of Rule 16(g) talent agents had new freedom to represent talent at lower nonunion wages, but the seasoned professional performers who could handle the task of commercial acting were mostly union members. To offer seasoned professional actors at nonunion rates, some Talent Agents' moved to exploit the FiCore carve out encouraging union talent to renounce union membership in favor of FiCore status. This allowed talent agents a new found freedom to undercut their union clients. Some of the top talent agencies representing top commercial talent began to either accept or encourage their SAG-AFTRA clients to enlist FiCore status fostering a growth in nonunion TV commercials. Since talent agents work for commissions which are a percentage of the performers' earnings, the plan to submit their roster to lower paying jobs might seem ill-conceived. But talent agents working in the nonunion arena do not honor the SAG-AFTRA maximum commission of 10% instead doubling to the California state maximum allowable 20%, adding