1970 and 1975, but it was the only one that became a continuing event, at least for four years. It was promoted by Odessa Promotions, which was formed by a group of television professionals headed by John Fowler from GTV9 in Melbourne. Festival publicist Jim McKay recalled, "It was a good idea over coffee at the Channel Nine canteen... We were a bit bored, wondering what to do next... Why don't we do a pop festival, like Woodstock?" From late 1971, Odessa Promotions touted the forthcoming festival as "41 hours of non-stop entertainment. Sunbury, the rock happening of 1972. Three days of sun-filled togetherness". In Australia, Sunbury signalled the end of the hippie peace movement of the late 1960s and the beginning of the reign of pub rock. According to Australian music writer, James Cockington, "The Woodstock spirit of peace and love and bad brown acid was largely replaced here by VB, Tooheys and West End, depending on the state". In a 2003 interview for Melbourne newspaper, The Age, on the 30th anniversary of the second festival, Chain guitarist Phil Manning, who performed there, commented: "It was a time when the hippie thing was declining and the drunken afternoons of too much beer, sun and basic rock developed. The music went from being experimental to being just moronic entertainment for yobbos". Sunbury—which has often been compared to Woodstock—has been accorded a legendary status in the history of Australian rock. Claims persist that it marked a turning point because it featured an all-Australian line-up, but this is misleading, as there had already been several "All-Australian" festivals by the time of Sunbury '72 and some of the performers there were New Zealanders. Sunbury has acquired its status due to its financial success, which enabled it to run annually for four years, and because the inaugural festival was comprehensively documented on film and multi-track audio, which gave it a privileged status in the visual media compared with other contemporary festivals. The film, Sunbury (1972), was produced and directed by John Dixon, with Ray Wagstaff as coordinating director, and includes footage of Billy Thorpe & the Aztecs, Max Merritt and the Meteors, Chain, Wild Cherries, Pirana and SCRA. Artists and audience members were interviewed by Go-Set journalist, Ian "Molly" Meldrum including a naked woman, "What sort of made you sort of just get up and shed your clothes like this?" Another large festival, the