of the 2017 WWE Superstar Shake-up. Owens, who would still defend his newly won title against Jericho at Payback with the winner going to SmackDown as well, started referring to himself as the "Face of America" and also began sporting a different look, having trimmed his beard and hair down, while wearing a suit. At Payback on April 30, Owens lost the title back to Jericho, thus ending his reign at 28 days. However, Owens reclaimed the title on the May 2 episode of SmackDown Live by defeating Jericho, and then attacking and injuring him after the match as well. At Backlash on May 21, Owens defeated AJ Styles by count-out to retain the United States Championship. Owens was later announced as one of the participants in Money in the Bank ladder match at Money in the Bank on June 18, along with Sami Zayn, Shinsuke Nakamura, Styles, Dolph Ziggler and Baron Corbin, in which Corbin emerged victorious. During a house show at Madison Square Garden on July 7, Owens lost the United States Championship to Styles ending his second reign at 66 days, but regained it at Battleground on July 23 and lost it back to Styles two days later on SmackDown in a triple threat match also involving the returning Chris Jericho. The following week, Owens received a rematch, where Styles retained after the referee did not see Owens' shoulder up, due to being accidentally struck by Owens earlier in the match. After the match, Owens demanded a rematch with a competent official. SmackDown Live General Manager Daniel Bryan then made a match between Owens and Styles for the United States Championship at SummerSlam, with Commissioner Shane McMahon as the special guest referee. During that time, Owens dropped the Face of America gimmick and reverted to the Prizefighter persona, shedding both the suits, America-orientated promos and his pursuit of the United States Championship. At SummerSlam on August 20, Owens was defeated by Styles, in a match where both wrestlers argued with Shane over his decisions. On the August 22 episode of SmackDown Live, Owens demanded another rematch which Shane allowed, with Baron Corbin as the special guest referee, but was once again unsuccessful, after Corbin walked out on the match and Shane took over, distracting Owens enough for Styles to capitalize and win. This also meant that as long as Styles held the title, Owens could not challenge