Robert Chambers for nearly 20 years) allowed the network to branch out into shows that featured other collectible items during the 1990s, thus setting SAH apart from its peers. Most shopping networks, like QVC and HSN, targeted a predominantly female audience, while SAH's collectible-themed shows attracted a mostly male audience. The company grew into a major retailer of men's memorabilia and collectibles. Popular shows during the 1990s and early 2000s also included The Knife Collector's Show, co-hosted for most of its run by Shawn Leflar and former SAH personality Tom O'Dell, and the Sports Collectibles show, emceed by Don West for a majority of its run. The network also kept an eye on the most popular collectible trends of the late 1990s and early 2000s including shows devoted to Beanie Babies and Pokémon. During this era, the network's late-night fare developed a cult following due to its hosts' outlandish behavior and loud tone of voice. As a result, the show was parodied several times on Saturday Night Live with Will Ferrell playing Don West. By the late '90s SAH's collectibles-based format began to decline with strong competition which had developed from the internet and competitor EBAY which was killing the collectibles industry. The management migrated the network to a more traditional shopping channel format, and as a result, replaced many of its old hosts and brought in new personalities from Scripps' sister networks such as HGTV and Food Network to tie into those popular channels, most notably Paula Deen and Emeril Lagasse (The Coin Vault was retained, and remained successful). Before the network's temporary suspension, it operated 24 hours a day, but ran some taped programming in addition to live broadcasts. In 2006 Jewelry Television bought Shop at Home and all of Shop at Home's assets from owner E.W. Scripps. First closure E.W. Scripps ceased its operations of Shop at Home on June 21, 2006. The company cited difficulties in competing with the larger QVC and HSN. "Going Out Of Business" proceedings began May 22, 2006, when Shop at Home started their Huge Blow-Out-Sale. During this sale, many of their regular items were sold at discounted rates, along with some items that weren't presented on Shop at Home before. Special sale conditions were that credit cards were required, and that all sales were final. The sale ended June 2, 2006; however, a Last-Chance Sale began exactly a week later on