integration in the side, which coincided with the appointment of Vicente del Bosque, the policy was redubbed as "Zidanes y Pavones", with the name deriving from Zidane and Francisco Pavón, a product from the club's youth academy — the idea was to sign one major superstar per year, and promote youth players sporadically. Florentino Pérez was also fond of Francesco Totti, a former world-class trequartista (attacking midfielder) who played for Roma at the time, and tried to sign him in order to perfect the galácticos squad, but was rejected, as the Italian number 10 remained out of loyalty to his Roman club. Totti has stated in an interview that the Los Blancos even sent him "a No.10 shirt with ‘Totti’ on it" to show their earnestness. Initial success Immediate success followed for three seasons, with Real winning La Liga in 2000–01 and 2002–03, and claiming the UEFA Champions League in 2001–02, with Zidane scoring the winning goal in the final. After winning the 2002–03 La Liga title, Real Madrid added English midfielder David Beckham from Manchester United for €35 million. Beckham's status as a world-class footballer, in addition to his heavily publicized marriage to pop star Victoria Adams, resulted in Real Madrid gaining great advertising potential around the world, especially in Asia. By further promoting the other superstar players in various marketing campaigns in the continent, the club became the world's richest club in terms of revenue in 2005–06. Despite expectations of continued dominance in domestic and European competition, the club failed to win any trophy for the next three seasons. They also suffered from elimination in the UEFA Champions League, exiting in the 2004 quarter-finals, and in the round of 16 in 2005 and 2006. In the same period, Barcelona won successive La Liga titles in 2005 and 2006, along with the Champions League in 2006. Perceived failure Several reasons have been proposed in the media for the failure of the galáctico policy: A lack of interest in defensive talent harmed the team, as potential transfers were overlooked because Pérez did not want to pay large wages to defensive players. Shortly after signing Beckham, Makélélé departed the team when the club refused to raise his relatively low salary, despite being widely considered as one of the best defensive midfielders in the world and key to the team. Negotiations to sign Patrick Vieira from Arsenal in 2004 failed for similar