alternative. Difficult because advances in the “electronic transfer of images” is increasing media concentration in the hands of powerful, transnational conglomerates. This concentration is of such great magnitude that ‘dependent societies’ situated outside of the “central metropolitan zones” are greatly reliant upon these systems of representation for information about themselves - otherwise known as self-knowledge. For Said, this process of gaining self-knowledge by peripheral societies is insidious, because the system upon which they rely is presented as natural and real, such that it becomes practically unassailable. Geopolitics and cultural hierarchy Said said that the Western world sought to dominate the Eastern world for more than 2,000 years, since Classical antiquity (8th c. BC – AD 6th c.), the time of the play The Persians (472 BC), by Aeschylus, which celebrates a Greek victory (Battle of Salamis, 480 BC) against the Persians in the course of the Persian Wars (499–449 BC)—imperial conflict between the Greek West and the Persian East. Europe's long, military domination of Asia (empire and hegemony) made unreliable most Western texts about the Eastern world, because of the implicit cultural bias that permeates most Orientalism, which was not recognized by most Western scholars. In the course of empire, after the physical-and-political conquest, there followed the intellectual conquest of a people, whereby Western scholars appropriated for themselves (as European intellectual property) the interpretation and translation of Oriental languages, and the critical study of the cultures and histories of the Oriental world. In that way, by using Orientalism as the intellectual norm for cultural judgement, Europeans wrote the history of Asia, and invented the "exotic East" and the "inscrutable Orient", which are cultural representations of peoples and things considered inferior to the peoples and things of the West. The contemporary, historical impact of Orientalism was in explaining the how? and the why? of imperial impotence; in the 1970s, to journalists, academics, and Orientalists, the Yom Kippur war (6–25 October 1973) and the OPEC petroleum embargo (October 1973 – March 1974) were recent modern history. The Western world had been surprised, by the pro-active and decisive actions of non-Western peoples, whom the ideology of Orientalism had defined as essentially weak societies and impotent countries. The geopolitical reality of their actions, of military and economic warfare, voided the fictional nature of Orientalist representations, attitudes, and opinions about the non-Western Other self. Influence The greatest intellectual impact of Orientalism (1978) was upon the