was one of the stars of iconic comedy show Mesa de Noticias. From 1990 to 1991, she also had a starring role in Amigos son los Amigos. Morena retired as an actress after starring in the telenovela Quereme in 1994. In 1995, she also retired as a host and as a TV personality and became a full-time producer and songwriter. In a talk for TEA Imagen students, she revealed she believed her successful past in acting was due to her charisma, not her acting skills since, in her opinion, she was never a particularly good actress. Until 1991, she was mostly known as an actress due to her role in iconic comedy shows such as Mesa de Noticias and Amigos son los Amigos and as a songwriter, thanks to the hits she wrote for children show host Flavia Palmiero alongside Carlos Nilson. In 1991, she made her debut as a powerful name in TV production when she created, presented and produced Jugate Conmigo. She went on to create the biggest youth-oriented franchises in Argentina history and her shows, such as Chiquititas, Rebelde Way and Floriciente, attracted huge ratings all over the world and spawned hundreds of products, albums and live concerts. Even though most of her shows were heavily panned by critics, most of them were huge commercial successes and had huge repercussion not only in Argentina but also in several other countries such as Brazil, Greece, Israel, Spain, Uruguay, Mexico and Chile. In 1995, she retired as a TV personality when she ended her successful Jugate Conmigo series. Since then, she has worked behind-the-scenes, both as a TV producer and as songwriter. Even though she is not usually seen on the media, she is a well-known and recognizable brand in Argentina, where she is considered one of the most powerful names in television. She is also a prolific songwriter and music is an important element in all of her shows. Her productions have accumulated over 30 platinum certifications and, alongside Carlos Nilson (her songwriting partner until 2006), she is the most profitable songwriter ever in SADAIC's (Argentine songwriters association) history. A huge fan of Broadway musicals, Morena is also known for musicals with million dollar budgets based on her television production which are usually presented in Teatro Gran Rex in Buenos Aires. With the complete cast of the TV shows, those musicals break attendance records every Winter vacation (July