this, WAWA-LP made no effort to improve their schedule outside of prime time to feature less paid programming and home shopping. At one point, WAWA-LP even offered to pay Time Warner Cable for carriage. Low-powered outlets buying channel space on cable is commonplace due to the lack of "must-carry" protection. WAWA-LP took the case to the Federal Communications Commission (FCC) and asked them to adopt a rule that would require the provider to black out WSBK's prime time UPN lineup whether it carried WAWA-LP or not, effectively nullifying the entire purpose by Time Warner to carry WSBK and likely angering viewers of UPN programming had they ruled for the blackout but disallowed WAWA-LP carriage. In the end, the FCC ruled against the station on both counts. In 2003, Raycom Media (then the owner of WSTM-TV) purchased WAWA-LP from Venture Technologies for an undisclosed amount. The station had its call letters changed to the current WSTQ-LP (a disambiguation from WSTM-TV) and was given the on-air branding "UPN 6, The Q". Raycom used "6" to reflect its pending cable channel slot on Time Warner which was obtained July 1, 2003 (replacing WSBK) following WSTQ-LP's acquisition by the company; carriage of WSTQ-LP was now required by Raycom to carry WSTM-TV under FCC regulations giving full-powered stations the option of "retransmission consent" for sister stations (and later, digital subchannels) or requesting compensation from cable systems to carry them. Also under Raycom ownership, the former surrounding home shopping and paid programs were drastically reduced and replaced with regular syndicated programming, and its operations were merged into WSTM's facilities. Until 2005, WSTQ-LP carried the Bill Keeler Show (a daily and later weekly local comedy series that was based in Utica and aired on Fox affiliate WFXV). When the show did not register in the ratings and was losing money, Keeler yanked the show from the Syracuse market in 2005, also citing upcoming FCC requirements which required closed captioning of all produced content, including his program. On January 24, 2006, CBS Corporation (which split from Viacom in December 2005) and Time Warner's Warner Bros. Entertainment (the division that operated The WB) announced that they would dissolve UPN and The WB, and move some of their programs to a newly created network operated as a joint venture between the companies, The CW Television Network. As a result of that announcement, WSTQ-LP revealed in March that it would become