the creative process. In 2009, Romina and Damian reunited for a musical sitcom, B&B (Bella y Bestia), also produced by Morena and RGB. She played an uptight ballerina while he played a liberal rocker which lived across from each other with their kids. The show, aired at prime time, achieved decent ratings but was not a big success. In 2006, Morena was also in charge for a primetime show at Telefe and produced Alma Pirata, an adventure-style production never before seen in Argentina. For the show, she reunited Argentina's hottest young actors (three of them discovered by her): Luisana Lopilato, Mariano Martínez (who real life romance was causing huge media attention at the time), Benjamin Rojas, Isabel Macedo and Elsa Pinilla among others. It had the difficult mission of beating Canal 13's big hit Sos Mi Vida on the 8p.m. time slot. It couldn't do it and after a few months of struggling ratings, it was moved to 7 p.m. Because of that, Mariano Martínez decided to leave the show since his contract was exclusively for a prime time show. He was killed off and Nicolas Vasquez replaced him as Luisana's character love interest. Even though the show did not fulfill expectations as a primetime show, it did particularly well in the 7p.m. slot. Its finale had a 22.1 points rating, almost matching its highest-rated episode (22.4 for its debut). The show averaged 16 points for its entire run and reached its lowest point during the third month of its run when it did 12.6 points and was almost doubled by Canal 13's competitor show. Even though Alma Pirata wouldn't have music, it did end up having an original soundtrack album with songs composed by Morena and Carlos Nilson and sung, mostly, by Benjamin Rojas. In 2010, Morena was responsible for the Argentine version of Spring Awakening. After years of being ignored by theatrical critics, she received acclaim and was awarded six Premios ACE, the most prestigious award in Argentine theater. Even though she was responsible for the biggest live musical box office draws in the country since 1996, she was never nominated for an ACE before. Despertar de Primavera was staged from March to June at Teatro Astral in Buenos Aires. In 2012, YUPS TV, a television channel from RGB Entertainment and Cris Morena Group, made its debut on cable TV across Latin America and on the internet. The