retain the championship once again following the interference of Jericho, WWE United States Champion Reigns issued a challenge to Owens, who stated that he did not need Jericho's help against him, and Owens suffered his first pinfall loss since becoming champion after losing a non-title match to Reigns that same night, thus earning Reigns a WWE Universal Championship match against Owens at Roadblock: End of the Line. At the event on December 18, after failing to help Jericho defeat Rollins, Owens retained the championship by disqualification when Jericho intentionally attacked him with a Codebreaker. This led to Reigns' rematch at the Royal Rumble pay-per-view event being under the stipulation that would see Jericho (who would pin Reigns in a handicap match involving Owens, to win the United States Championship on the January 9, 2017 episode of Raw) being suspended above the ring in a shark proof cage. On January 29 at the Royal Rumble event, Owens defeated Reigns in a No Disqualification match after Braun Strowman interfered. The following night on Raw, Owens defended the title against Strowman (who revealed that he helped Owens retain the WWE Universal Championship because of his dislike for Reigns and because Owens had promised him a title shot) and once again retained the title after Reigns attacked both him and Strowman. On the February 6 episode of Raw, Owens was challenged by Goldberg to a championship match at Fastlane, which Jericho accepted on Owens' behalf, much to his dismay. On the February 13 episode of Raw, Jericho hosted a "Festival of Friendship" for Owens, who was not impressed with Jericho's idea of humour and instead then presented Jericho with a new list as a gift, but when Jericho realized that it was "The List of KO" and that he was the first name on it, Owens turned on Jericho and viciously attacked him. At Fastlane on March 5, Owens lost the title to Goldberg in 22 seconds after a distraction from Jericho, thus ending his championship reign at 188 days. United States Champion and teaming with Sami Zayn (2017–2019) The following night on Raw, Owens accepted Jericho's challenge for a match at WrestleMania 33 on April 2 as long as Jericho would defend the United States Championship, which Owens won for the first time in his career. On the April 11 episode of SmackDown Live, Owens was traded to the SmackDown brand as part