his Joseph retail shops in London, and eventually his own Knightsbridge flat. Her work on the interior design of Lloyd's Headquarters in London made her really noticed. She was later asked by Steve Jobs to work on the Apple store concept, but ultimately they went their separate ways. By 1985 she had formed Jiřičná Kerr Associates with Kathy Kerr, a practice which is still operating, now under the name of Eva Jiřičná Architects. Her business of ten team members works on projects including architecture, interior design, and furniture design. Czech Republic After the Velvet Revolution, she began working on projects in the Czech Republic again. Jiřičná designed new Congress Centre and a new faculty building of the Tomas Bata University in her hometown of Zlín. She has also designed many new projects in Prague, including the Main hall of Komerční banka, the reconstruction of St. Anna Church in Old Town or the hotly contested project for replacing the old Central Telelecommunication Building near Žižkov freight railway station. Since 2019, Jiřičná has been the head of CBRE Art of Space Awards committee, judging the aesthetics of new office, retail and industrial spaces. In early 2021, Jiřičná's AI DESIGN won the tender for reconstruction of Věžák Tower, one of the dominants of Ostrava. National Life Stories conducted an oral history interview (C467/127) with Eva Jiřičná in 2015-16 for its Architects Lives' collection held by the British Library. Style She is an architect and interior designer, best known for her innovative use of industrial materials in retail and commercial spaces. Eva Jiřičná creatively fused her engineering and architecture background with interior design. By utilizing lighting effects and material characteristics, she maximized space in an intriguing manner. The understanding of architecture is perhaps responsible for this, Jiřičná was able to transform the sometimes unmanageable spaces of London's old buildings into usable area. While she gained recognition with architectural projects, her store design commissions were large contributions to her profession. She demonstrated how retail design could be treated with architectural concepts, strengthening the image of interior design. Jiřičná is also open about her strong dislike for wood and cushions. Despite being on friendly terms with Zaha Hadid, Jiřičná also criticized her work, saying her "buildings are like statues of some kind, that only care about their own outer expression". Projects Great Britain Kenzo design store, London 1982 Interior design of Lloyd's Headquarters, London 1984 Boutiques