Drysdale was sold and the operations and manufacturing were moved to Colac. Bulla had initially started the business in Moonee Ponds, Melbourne and in 1928, Bulla purchased a premise in Arden St, North Melbourne to become their new headquarters, this site would hold the manufacturing of the cream bottling plant and distribution and head office. By 1929, Bulla had begun to produce ice cream from their factory on Murray Street in Colac, Victoria. In the following year, an ice factory was purchased by Bulla in Colac that produced Regal Ice Cream. Regal Ice cream was produced by Bulla and in 2004, Regal ice cream was discontinued and rebadged as Bulla. The business has primarily focused on portraying the image of Bulla as a family business and in the late 1990s the company began to hire senior members of the business who were not descendants of the three founding families. In 2000, a 6,400 square metre site on Forest St was planned for construction in Colac for manufacturing their dairy products and the plant was operational by 2003. Recent developments In 2009, Bulla purchased the remainder of the ice cream business that Fonterra sold to Nestle and they also purchased the Brownes tub ice cream range in Western Australia. By 2014, Bulla had received an Australian Cadbury ice cream licence, that allowed the company to produce Cadbury Marvelous Creations ice cream. The licensing rights included production, distribution and marketing of the ice cream in Australia. In May 2014, Bulla Dairy Foods entered into a partnership with the Australian Dairy Farmers Cooperation (ADFC). They supply fresh milk to Bulla daily and other locations in Victoria. In 2015, the company announced the launch of a new advertising campaign that would signify Bulla's Australian origins and heritage. The tagline included the phrase "Unfakeable”, to highlight Bulla's 105 years of production. The advertising campaign included two television commercials that advertised their cream and ice cream products. In 2017, Bulla Dairy foods moved to a direct farm supply of milk, instead of receiving it externally from a third party. In June of the same year, Bulla announced that it would be adopting a new Country of Origin labelling, to show support for Australian farmers and to highlight the company's Australian heritage. In January 2020, Bulla released a range of ice cream entitled ‘Murray Street’. This range was to commemorate making ice cream on Murray Street in