convenience stores and grocery supermarkets with approximately 800 million people having access to the online platforms. Products Bulla Dairy Foods products are sold in a variety of stores and grocery supermarkets nationally in Australia and internationally. This range of dairy products includes; Bulla's ‘Creamy Classics’ tub ice cream, Ice cream sticks, Bulla's ‘Double Cream’ made with 45% Milk fat, pure, thick and light cream in tubs, flavoured and natural Yogurt tubs and low fat cottage cheese. Bulla has introduced dairy products to cater for nutritional intake such as products that are 97% fat free, products that are low in sugar and have no artificial additives and colouring, including a “School Approved Range” to cater for school kids. Bulla produces their products in a range of sizes including individual portions for yogurt and larger family portions. Bulla dairy foods target their products to people including school children and families. In April 2012, Bulla launched their Dollop Cream Portions product. Ice cream Bulla's ‘Creamy Classics’ tub ice cream increased their percentage of customers who bought ice cream, in 2015 it was 12.5% and increased to 16.6% four years later. The overall purchasing of Bulla's ice cream has decreased, in 2015, 32.2% of ice cream buyers purchased Bulla. In 2019, this has decreased 30.9%. As of 2019, Bulla is the leading brand of ice cream bought by Australian ice cream buyers. In 2018, Bulla dairy foods introduced Cinnamon Donut flavoured ice cream sticks, as well as a limited edition Bulla crunch variety with the addition of 2 new milkshake flavours; blue heaven and tangy pineapple. Food safety In July 2019, the New South Wales Food Authority recalled Bulla's ‘Ready to Decorate Ice Cream Cake Base’ for the presence of soy, an undeclared allergen. The cake was sold in Australian grocery retailers and there was concern for consumer allergies and was deemed a food safety hazard. Markets Bulla exports their products to locations around the world including; New Guinea, Fiji, China, Singapore, South Korea, Malaysia, Indonesia, Thailand, The Philippines, Japan, Hong Kong. Awards and recognition In 2012, Bulla's Dollop Cream Portions was awarded the ‘best new foodservice product’, for relevance and innovation at the Fine Food Australia Show. In 2013, Bulla won the grand champion dairy product from Dairy Australia for their premium sour cream. Bulla was named the best food producer by the Royal Agricultural society in 2014 and the company also received