promote Rebelde Way. Carlos Polimenni, a journalist and panelist on the program, attacked her, arguing her TV shows were "crap" and "too commercial". Morena, visibly upset, replied: "You're such an idiot. You pretend to be a serious journalist while being a panelist in a gossip show". In 2003, Morena fired back at critics, saying: "Critics are increasingly distant of the general public opinion. They are so out of touch with reality they remind me of politics. And politics aren't exactly doing well at their jobs right now, are they?". She continued: "Some people say my programs are too commercial. What's wrong with that? The ideal recipe in television is to do a show that's well done and successful. It doesn't makes any sense to do a show or a musical or an art exhibition for a minimal audience. What I want to do is to get to biggest number of people I can in the best way possible". While Rebelde Way and the spawned band Erreway were popular in Argentina, they achieved even more in Israel, where the show benefited from the hype surrounding Chiquititas. Rebelde Way soon became the most-watched show among children and teenagers in the country, the group was contracted by several companies, from McDonald's to Swatch, to promote their products and their concerts in Tel Aviv were attended by over 100,000 people. Hysteria was so big that they were headlines of the country's biggest and most important newspaper on the day of their arrival in the country. A phenomenon so big was never before seen in Israel and even though several kids and teenage-oriented shows of the same vein were aired later in the country, most of them coming from Argentina, never a show came close to the mass hysteria Rebelde Way caused among Israeli youth. Argentina is still instantaneously connected with this show by Israeli natives and both the Mexican and the Brazilian versions were also aired. Yair Dori wanted to extend Rebelde Way for a third season but, due to Cris' refusal, was unable to. Yair tried to recreate the success with El Refugio de los Sueños, which had most of Rebelde's cast, but the show was a failure in Argentina and Israel. After Rebelde Way, Morena's partnership with Yair Dori didn't go for too long. From Floricienta on, RGB Entertainment became her business associate. In 2004, Erreway, the band, did their last projects