minorities in the pool of offensive coaches, which had produced the most sought-after candidates for head coaching positions in recent years. Coaches hired under this provision will be paid at least in part from a league-wide fund set aside for this purpose. For the first time, the definition of "minority" for purposes of the Rooney Rule was fully extended to include women, regardless of their racial or ethnic background. While teams are not required to interview women for coaching positions, women will count toward all required interviewing quotas. Outside the NFL In association football (soccer), players' representatives have been campaigning for a similar practice in England. Gordon Taylor, Chief Executive of the PFA (the players' trade union) said in September 2014 the sport "has a 'hidden resistance' preventing black managers getting jobs," pointing out that "you see so many black players on the pitch, yet we have two black managers out of 92." Garth Crooks, a prominent black former player, was especially scathing of the failure of The Football League (a large association of clubs below the top-tier Premier League) to pursue the matter, suggesting the league lacked courage. Black coaches Kieron Dyer and Titus Bramble spoke out against the idea of Rooney Rule, saying they did not want to be perceived as having their roles because of a "quota". On January 9, 2018, it was reported that the England national football team would implement the Rooney Rule for all future interviews for the manager position. On August 2, 2020, the West Coast Conference (WCC), an NCAA Division I league, announced that it had adopted a similar policy effective immediately, calling its initiative the Russell Rule after Basketball Hall of Famer Bill Russell, who played in college at charter and current WCC member San Francisco. The WCC became the first Division I conference to establish such a policy. According to the WCC, Outside sports Some companies outside of sports, such as Pinterest, Facebook, Patreon and Checkr, have put similar rules in place for their hiring processes. In general, the Rooney rule in these companies focuses on the diversity of the applicants in the pipeline for a particular position; the rule requires pausing at some stage of the hiring process until some diversity benchmark has been reached for the pool of applicants at that stage. Inspired by the Rooney Rule, Diversity Lab created the Mansfield Rule in 2017, which is named