System (NES) in the West. It started out as a monthly magazine, with circulation increasing from 180,000 in July to 600,000 in December 1985. In 1986, it became a semi-monthly magazine that sold over copies per issue. It inspired imitators such as Famicom Tsūshin (Famitsu) in 1986 and Nintendo Power in 1988. In October 1985, Tokuma Shoten published Super Mario Bros: The Complete Strategy Guide, a game strategy guide book for Super Mario Bros. It partly recycled content from Family Computer Magazine, in addition to new content written by Naoto Yamamoto, who received no royalties for his work. The book sold 630,000 copies in 1985, becoming Japan's best-selling book of the year. The book went on to sell 860,000 copies by January 1986, and again became Japan's best-selling book of 1986, selling a total of copies. Nintendo of America later translated it into English as How to win at Super Mario Bros. and published it in North America via the Nintendo Fun Club and early issues of Nintendo Power magazine. On 1989, Tokuma Shoten hired Streamline Pictures to produce the English-language version of the 1986 film Laputa: Castle in the Sky directed by Hayao Miyazaki, and its 1992 English dubbing of The Castle of Cagliostro. In 1988, Streamline also dubbed My Neighbor Totoro and Kiki's Delivery Service, both dubbed under the supervision of Gregory Snegoff for Tokuma Shoten, although this collaboration was only used as in-flight films by Japan Airlines who, at the time, licensed them from Tokuma Shoten. The airline showed the movies during their flights between Japan and the United States. In May 1994, the company launched a children’s picture and literature book as a 40th anniversary commemoration project. In August 1996, Disney and Tokuma Shoten formed a partnership in which Buena Vista Pictures would be the sole international distributor for Tokuma Shoten's Studio Ghibli animated films. Since then, all three afore-mentioned films by Miyazaki at Studio Ghibli that were previously dubbed by Streamline have been re-dubbed by Disney. On June 1, 1997, Tokuma Shoten Publishing consolidated its media operations by merging Studio Ghibli, Tokuma Shoten Intermedia software and Tokuma International under one location. In February 1999, the 30th anniversary commemorative prize issue novel, was held at the 19th Japan SF award, with a presentation award ceremony of a short novel labelled as Tokuma literary award. In July 2001, Spirited Away was released. It would go on to