advertising.National floral marketplaces such as BloomNation offer an alternative to the wire services. Florists' attitudes Many traditional retail florists have a deep-rooted disdain for modern wire services. This comes from the perception that companies such as FTD, 1800flowers, From You Flowers and Teleflora take floral orders away from the local business and extract excessive commission. FTD was formerly a co-op, owned by its member florists. In 1994 the board of directors made the decision to sell the co-op to Perry Capital. The revenue from the sale was disbursed amongst the member florists, more senior florists being paid substantially more than the more junior florists. At this point FTD became a for-profit company. Major companies Bloomex BloomNet Euroflorist FTD Interflora Petals Network Teleflora Teleflorist 1800flowers Cooperative efforts Wire services were originally member-owned co-ops, but were privatized. Florists have organized new nonprofit initiatives through a group called Florists for Change with a website RealLocalFlorists.com. Types of service Services are broadly divided into four categories: Local florist Local florist websites offer arrangements and bouquets for direct delivery in the geographic area physically serviced by their companies' own vans and personnel. This service is also known as "hand delivered" and has the advantage of presenting shoppers with the precise items available for delivery on a same-day basis. Local delivery charges are generally displayed as a separate fee from the price of each product. Order broker Order brokers are third-party agents that display arrangement and bouquet product images and then transfer orders to affiliated local florists for fulfillment and hand delivery. Order broker customers pay additional service fees as well as local delivery charges, which are generally included in the price displayed with each product. Orders are sent to local florists for fulfillment via a floral wire service. The advantage of this service is the consolidation of purchases for delivery to multiple locations through a single website. The disadvantage is the customer cannot see or pick the fulfilling florist. Most florists also offer order brokering services for national and international delivery. Relay florist A relay service, often referred to as a relay florist, is a website where a person or organization procures a purchase order between a consumer and itself instead of the order being placed directly with a local florist in the delivery area. The relay service collects payment for the order; however, as the relay service normally cannot fulfill the order itself unless