label hit headlines around the world in 2001 when they unleashed 200 live rats onto the catwalk. ksubi turned heads in 2007 with a catalogue displaying sunglasses propped on penises. In 2013 ksubi’s Sex! & Fashion capsule collection received consumer backlash concerning ‘sexually provocative imagery’ in their General Pants Co. window campaign. Books and photography exhibitions In 2005 ksubi released a book to mark their five-year anniversary. They held launches for it in Sydney, Paris, Tokyo, London, Hong Kong, and Los Angeles. Following this, in 2006, ksubi also toured an exhibition of campaign photographs they commissioned for their eyewear range, "Magnum Opus", to Sydney, Melbourne, Perth, and Paris. In 2007 ksubi produced and released the book "Sign Of The Times" the photographic reportage style book featured photos by George Gorrow and Michael Nolan. The photos captured the journey of a 7 ft high ksubi sculpture depicting a giant hand doing the peace symbol with the fingers cut off and bleeding. The sculpture was toured by ksubi from Los Angeles to The Burning Man Festival in Nevada and then across country to New York. Musical side projects 2006 also saw ksubi collaborating with record label !K7. Single, under the name DJ Dangerous Dan, mixed a CD under the ksubi banner for a national and international release of !K7 "KSUBI presents DJ KICKS CD for !K7 RECORDS". Dan Single, or Dangerous Dan, is also part of prominent Sydney-based DJ six-piece "Bang Gang". Bang Gang consists of Ajax, Nolan, Jamie Doom, Gus Da Hoodrat, Dj Damage, and Dangerous Dan. Their early party days in dark nightclubs, such as 3rd Class in Melbourne and progressed to supporting Daft Punk in their Nevereverland tour of Australia in late 2007. Contemporary culture ksubi’s impact on pop culture can be seen in numerous musical references including Leaving Los Feliz by Mark Ronson from the 2015 album Uptown Special as well as the song Lord by A$ap Ferg Ft. Bone Thugs n Harmony from the 2013 Trap Lord. Ksubi in Song Playboi Carti - Let It Go A$AP Ferg - Chinatown Keith Ape - Ksubi Danny Brown - #HottestMC Lil Uzi Vert - Smoke My Dope XXXTENTACION - Look At Me! Smoove L - Apollo External links Official website Ksubi Eyewear References Clothing brands of Australia Retail companies established in 1999 1999 establishments in Australia