Ksubi is an Australian fashion label founded in 1999 on Sydney’s northern beaches. Known for signature denim and box-cross logo, the brand has built an international presence and can be found in premium stores across Australia, North America and Europe. History In 1999 Gareth Moody, Dan Single, Paul Wilson and George Gorrow were dissatisfied with the range of denim fits on the market, leading them to manufacture their own jeans and other denim garments (originally under the name tsubi). ksubi made its international debut in London in 2002, with fashion displays held in an abandoned tube station at Aldwych. In 2006, the brand changed its name to ksubi as a result of a trademark infringement dispute. In 2010, ksubi was purchased by clothing manufacturer Bleach, who also owned and produced Insight and Something Else. In 2013, Bleach went into liquidation and Breakwater Management acquired ksubi. In 2014 the licence for global distribution was obtained by The General Pants Group. It is currently independently owned. Collaborations ksubi has collaborated with a number of influential figures and brands across the fashion, music and art worlds. In 2006 a collaborative project with U.S. style icon and fashion designer, Jeremy Scott, called "Jeremy Loves ksubi" was shown at Scott’s New York Fashion Week Parade alongside his own collection. Previewing at London Fashion Week in September 2007 was ksubi’s collaboration with Richard Nicoll. "ksubi for Richard Nicoll sunglasses SS08", was an eyewear collection designed by Nicoll consisting of three styles and drawing colours from Nicoll’s collection. In 2017 Ksubi created a limited edition collection with rapper Travis Scott. The collaboration received global attention and sold out world wide. In July 2019 Supermodel Kendall Jenner became the face for Ksubi's Fall 20 Sign of the Times collection, including an 8 piece capsule which featured in the campaign. On November 21, 2019 Ksubi announced a collaboration with NY Street Artist HIDJI WORLD, a noted member of the AWGE group. Stores The Ksubi Flagship store is based in SOHO NYC with a secondary stand alone store in LA. Ksubi can be found in premium stores across the globe. Stockists include Barneys, SAKS and Kith in the United States, Harrods and Selfridges Department Store in the United Kingdom, RonHerman in Japan and exclusively at General Pants Co. in Australia. Pronunciation ksubi is pronounced as "soobie" in Australian accents, and "sue-bee" in American accents. The ‘K’ is silent. Controversy The