WREW (94.9 MHz, "Mix 94.9") is a commercial FM radio station licensed to Fairfield, Ohio, and serving the Cincinnati metropolitan area. The station broadcasts an adult contemporary radio format and is owned by Hubbard Broadcasting. The studios and offices are on Reading Road at Interstate 71, just northeast of Downtown Cincinnati. WREW has an effective radiated power (ERP) of 10,500 watts. The transmitter site is on West North Bend Road in Finneytown. WREW broadcasts using HD Radio technology. Its HD2 digital subchannel plays alternative rock music, and is branded as "The Sound." History Beautiful music/country (1962-1980) On September 20, 1962, the station first signed on, using the call sign WFOL-FM. It aired a beautiful music format, playing quarter hour sweeps of instrumental cover songs of pop hits, as well as Broadway and Hollywood show tunes. The call letters were switched to WCNW-FM in 1965, co-owned and simulcast with Country-formatted WCNW 1560 AM. Beautiful music returned to the frequency in the mid 1970s as WLVV-FM "Love 95." Top 40/Soft rock (1980-1988) The station was sold off to Heftel Broadcasting in 1980, becoming WYYS-FM "Yes 95" with a Top 40-Rock format. The format changed within a year to soft rock under the same call letters and handle before becoming WLLT-FM "Lite 95" in January 1983. Classic rock (1988-1995) On July 22, 1988, WOFX-FM "The Fox" replaced WLLT-FM, airing Classic rock. Smooth jazz (1995-1999) On September 13, 1995, the WOFX call letters, format and intellectual properties were bought by Jacor and moved to 92.5 FM, with 94.9 becoming WVAE-FM The station called itself "The Wave." It flipped to smooth jazz, modeling itself after WNWV The Wave, which had debuted one year before in Cleveland. Rhythmic oldies (1999-2006) On April 30, 1999, the station switched to a Rhythmic oldies format as "Mojo 94.9 FM" with the call sign WMOJ. That format remained on 94.9 FM until September 2, 2006, when Radio One acquired the intellectual property and call letters of the station from Cumulus Media, and moved it to 100.3 FM. Cumulus then temporarily switched the 94.9 frequency to a simulcast of country-formatted WYGY as WPRV. (At the same time, Cumulus traded the station to Entercom in exchange for WGRR.) The simulcast lasted until November 7, when the station began stunting with an electronic countdown to Noon on November 9. Alternative (2006-2008) On November 9, 2006, at 12 p.m., 94.9 FM flipped to alternative