to college football, where the number of minority head coaches hovers around 6%, well below the 12.6% of the total US population which is African-American. Detroit Lions case, 2003 In 2003, the NFL fined the Detroit Lions $200,000 for failure to interview African-American candidates for the team's vacant head coaching job. After Marty Mornhinweg was fired, the Lions immediately hired former San Francisco 49ers head coach Steve Mariucci to replace him without interviewing any other candidates. The Lions claimed they attempted to interview other candidates but that the African-American candidates withdrew from interviews, believing Mariucci's hiring was inevitable. The Lions did not hire another minority head coach until hiring Jim Caldwell in 2014. Previously, minority Wayne Fontes was head coach of the team. 2012 controversial non-hirings and possible rule revision In the wake of no minority hirings to fill eight head coaching and seven general management vacancies following the conclusion of the 2012 NFL regular season, NFL Executive Vice president of Human Resources Robert Gulliver stated, "While there has been full compliance with the interview requirements of the Rooney Rule and we wish the new head coaches and general managers much success, the hiring results this year have been unexpected and reflect a disappointing lack of diversity." Analysts have pointed to the lack of interview offers for Baltimore Ravens' Offensive Coordinator Jim Caldwell, who, as head coach, led the Indianapolis Colts to a 14–2 2009 season along with winning the 2009 American Football Conference title before losing in Super Bowl XLIV, as evidence that the rule needs revision. Some sports analysts have called upon the NFL to modify the Rooney Rule by requiring NFL teams to interview a minority candidate outside their respective organizations, and extending the rule to include interviews for offensive and defensive coordinators. 2020 Controversy In recent years, the trend of hiring head coaches in the NFL has shifted towards looking for successful offensive coordinators; a role in which minorities only hold two out of the 32 available positions. In 2020, five NFL teams had head coaching vacancies to fill, and only one of them hired a non-white coach. These five teams were criticized for passing on Eric Bieniemy, the offensive coordinator for the Super Bowl champion Kansas City Chiefs. Under Bieniemy, the Kansas City Chiefs had the league's top-ranked offense in the 2018 season, and the 5th ranked offense in 2019. The 2020 NFL offseason led