Jack and Jill Ice Cream Company was founded by Max Schwartz in 1929 in Philadelphia, Pennsylvania. Schwartz sold ice cream he carried through the streets of Philadelphia. In 1936, the company purchased its first ice cream truck for selling ice cream. In addition to trucks, the company also sells ice cream to restaurants and catering services, in stores, and in vending machines throughout the Mid-Atlantic United States. Jack and Jill is credited with creating and launching the Choco Taco in the early 1980s, which it later sold to Good Humor-Breyers. The company is named for the "Jack and Jill" nursery rhyme and is headquartered in Moorestown, New Jersey. Competitors Good Humor Mister Softee References External links Jack and Jill Ice Cream website Ice cream brands Ice cream vans Food and drink companies established in 1929 1929 establishments in Pennsylvania Moorestown, New Jersey Companies based in Burlington County, New Jersey