C&A Marketing for $1.9 million; the new owners plan to re-launch the catalog with a new product selection that will partially downplay the brand's association with novelty items in favor of "more of the innovative, fun, cool products that people are looking for, but that are still in keeping with the DNA of SkyMall." Products Although Skymall started as a conventional retailer, it was quickly realized that consumers weren't likely to buy them as they were to buy "unconventional items". One of the top-selling items upon the company filing for bankruptcy, for instance, was a Yeti statue. The Washington Post described the catalog's offerings as "whimsical". Departments Apparel & Accessories Automotive & Hardware Computers Electronics Health & Wellness Home Living Office Outdoor Living Pets Seasonal Sporting Goods Toys, Hobbies & Collectibles Travel Participating stores Casio Design Toscano Diversions Catalog Driving Comfort by AutoSport Footsmart Gadget Universe Hammacher Schlemmer Improvementscatalog.com Plow and Hearth Steiner Sports Successories TigerDirect The Greatest Gift Airlines with SkyMall on flights Recent American Airlines and American Eagle - ended January 2015 United Airlines - ended January 2015 Delta Air Lines - ended November 2014 Southwest Airlines - ended April 2015 Historical American Airlines/US Airways/American Eagle/TWA/America West Airlines United Airlines/Continental Airlines/Eastern Airlines Delta Air Lines/Northwest Airlines Southwest Airlines/AirTran Airways Alaska Airlines National Airlines SkyWest Airlines/Atlantic Southeast Airlines Frontier Airlines/Midwest Airlines Sun Country References External links SkyMall website "'Where the Wings Have No Shame': What's SkyMall culture really about?", Slate.com, April 18, 2007 "SkyMall and GuestLogix to develop onboard shopping service", DFNIonline, February 21, 2008 "Coffee, Tea, Lawn Ghoul?" by Sarah Kershaw, April 29, 2009, New York Times Retail companies of the United States Retail companies established in 1990 Inflight magazines Companies that filed for Chapter 11 bankruptcy in 2015