union productions even though they are actively undermining the gains the union contract provides. In Hollywood and other film, TV, and TV commercial hubs, union busting production companies, ad agencies, and brands launch an offensive on the unions by trying to lure individual members away from union protections to work on non union jobs. FiCore workers can participate in this union busting per the Supreme Court Decision. Despite the heavy union busting push by some production companies and brands an extremely small percentage of talent guild members choose to leave their unions to claim FiCore status. The most recent numbers available show performers affiliated with SAG-AFTRA (4/30/2021) who choose FiCore status is 1.6%, Directors affiliated with the DGA (12/31/2020) who choose FiCore status is 1.29% and Writers affiliated with the WGA East (3/31/2021) is 0.2% and WGA West (3/31/2021) is 0.15%. SAG-AFTRA and Financial Core In recent years some ad agencies and brands that produce TV commercials have launched an assault on the professional performers union, SAG-AFTRA, in an effort to pay far less than union contracts provide. Professional Talent Agents representing performers in commercials in Los Angeles claim SAG-AFTRA has lost ground in what was a 90% union foothold in 1999 to a mere 50% and possibly only 30% of commercials produced under union contracts in 2020. Those numbers are estimates since SAG-AFTRA does not publicly release commercial production figures and nonunion production figures are not compiled. The efforts by Advertisers and Ad Agencies to produce nonunion commercials grows from a desire to cut costs by paying performers less than union minimums. SAG-AFTRA commercials contract sets minimum day rates, reuse rates, and provides protections, and benefits through mutual bargaining with the Joint Policy Committee (JPC). The JPC represents advertisers and ad agencies, collectively bargaining on their behalf with SAG-AFTRA. Nonunion commercial productions are produced outside the JPC's agreements with SAG-AFTRA. Nonunion shoots are largely unregulated and compensation for performers in some platforms pay nothing, instead offering the performer "exposure." Nonunion commercials may also pay a one-time buyout to performers waiving their Personality Rights. Personality Rights provide a person control over commercial use of their identity, name, likeness, and image. They are the foundation of SAG-AFTRA contracts providing reuse payments when performer's image and work are reused. A small percentage of SAG-AFTRA performers, generally motivated by reduced work opportunities for themselves competing with other union actors, facilitate ad agencies' and