the assassination of John F. Kennedy. The program was preserved on audio tape and can be found on the internet. On September 26, 1967, the ownership was reorganized as WHBC, Inc., which changed its name to Beaverkettle Company on September 13, 1972. The Vodreys purchased WFIR in Roanoke, Virginia in 1969; they sold the station eight years later. In June 2000, the family-owned Beaverkettle Company sold WHBC and WHBC-FM to NextMedia for more than 42 million dollars. ending 61 years of Vodrey family ownership of the stations. Market dominance For many years, WHBC was the only full-time AM station in Canton, as the stations on 900, 1060, and 1520 kHz were all daytimers, as also were 990 in Massillon and 1310 in Alliance (all but 1060 and 1520 were later granted modest night power under changes in the FCC rules). As such, WHBC enjoyed enviable dominance in the Canton radio market, although stations from Akron and Cleveland could also be heard. On March 26, 2007, WHBC ended its long-running Full Service format in favor of a full-time news/talk format, eliminating its remaining oldies-formatted dayparts. The station also broadcasts a show resurrected “Tradio”, a program where listeners can call in and sell items for sale. Current The station is an affiliate for the Cleveland Cavaliers, the Cleveland Browns and the Cleveland Indians as well as the Ohio State Sports Network. WHBC was one of the first, if not the first, radio station to stream live play-by-play coverage of the Massillon Tigers and Canton McKinley high school football game over the Internet during the 1997 football season. People from all parts of the United States and parts of Europe were able to listen to the game live via the Internet. NextMedia sold WHBC and their 32 other radio stations to Digity, LLC for $85 million; the transaction was consummated on February 10, 2014. In November 2014, 20-year veteran sports host Sam Bourquin ended his relationship with the station, after an announcement on WHBC.com and on WHBC's Facebook.com page, after the station attempted to move Bourquin to a slot in WHBC's morning show, where former Sports Director Jim Johnson had spent the bulk of his career before he retired. Effective February 25, 2016, Digity and its 124 radio stations were acquired by Alpha Media for $264 million. WHBC today As of 2015, the majority of WHBC's schedule has shifted to sports oriented programming,