national cause oriented marketing campaign designed by them and Leisure Concepts Ltd. Mr. Dyak and Mr. Deutchman hold the original inventor rights. However, licensing rights were given to Leisure Concepts and subsequently Tyco Toys shared in ownership. The campaign successfully went beyond the traditional television and radio public service announcements to give children and parents a hands on experience to learn the message "buckle up". Dummy suits used the characteristic solid colors and "caution" checkered stripes. The first generation was called "Vince & Larry, The Crash Dummies". Each toy was accompanied with a personalized biography card explaining the characteristics of each character. The first generation figures had the slogan "You Could Learn A Lot From A Dummy, Buckle Your Safety Belt!". After the first generation the slogan changed to "Don't You Be A Dummy. Buckle Your Safety Belt!". Later on as the characters developed, this line was added by the dummies saying, "And leave the crashing to us!" Deutchman developed the original style guide and Dyak led negotiations with the National Highway Traffic Safety Administration, eventually resulting in the flexibility to expand the line by discontinuing the relationship with the government. This catapulted the toy line into the popular culture as Leisure Concepts secured over fifty licensed properties on behalf of the campaign, including a Saturday morning television special. The bright primary color packaging with what would become the trademark neon orange accented designs were executed for Tyco by Howard Temner Design of New York, who contracted veteran toy and video game illustrator Marc Ericksen to do the myriad illustrations that would be featured throughout the production run of these popular toys. This team worked together with Tyco on all the following toy sets, from Vince and Larry, all the way through the Junk Bot series and their various iterations, eventually including their licensed uses for video game applications. Generation 2: The Incredible Crash Dummies (late 1991–1992) The Incredible Crash Dummies saw a departure from the NHTSA dummies after three major networks banned the PSA commercials on airwaves in fear of promotion of Tyco's line of toys. This led to the end of the Vince and Larry action figures and namesake and the creation of a specific set of new heroes, Slick and Spin. Other characters carried over from the original series included Daryl, Spare Tire, and Hubcat & Bumper, the crash test cat and dog. However, all sets were