vans. In the Second World War, a great part of the vehicle fleet was commandeered by the government and used by the army. During the Blitz three major factories were wiped out in London alone. Marketing In 1973, the 'Secret Lemonade Drinker' advertising campaign was launched by London agency Allen, Brady and Marsh and devised by Rod Allen, who wrote the slogan. The adverts featured actor Julian Chagrin in pyjamas creeping downstairs to raid the fridge for R. Whites Lemonade. Ross McManus wrote and sang the advert's song, with his son Declan McManus (later known as Elvis Costello) providing the backing vocals. An alternative, unaired version of the advert featured Costello and his father onstage, as the 'Secret Lemonade Drinker' fantasised about being a rock star. The commercials were the brand's best known advertising campaign, and continued to air until 1984 and won a silver award at the 1974 International Advertising Festival. The secret lemonade drinker was reintroduced in 1993, starring actor & comedian Julian Dutton as the eponymous Secret Lemonade Drinker, and various celebrities have featured in the commercials including comedian Ronnie Corbett and tennis player John McEnroe. In 2000, “Secret Lemonade Drinker” was ranked seventh in Channel 4's poll of "The 100 Greatest TV Ads". See also List of lemonade topics References External links Britvic - R. White's Lemonade Lemonade British drink brands British drinks Carbonated drinks 1845 establishments in England Products introduced in 1845 British brands