SAG-AFTRA community, its members, its gains and its collective bargaining power. Performers wishing to scab on nonunion project can legally claim FiCore status and avoid any union ramifications for their union busting behavior. This legal option allows performers to circumvent any SAG-AFTRA obligations, rules, guidelines, and discipline including union actors' pledge to refuse to work nonunion jobs. Refusing to hold the union line, FiCore performers facilitate the ongoing goal of these ad agencies and brands to pay performers less by coercing performers in TV commercials to cross the union line and work outside of SAG-AFTRA's jurisdiction. The nonunion commercial route comes with downsides for most performers. Virtually every nonunion TV commercials offers a much lower one-time payment rather than fair ongoing income for as long as the spot runs in a union commercial. Another drawback of Ficore nonunion commercials is extensive use of the performers image—sometimes use in perpetuity—with no further compensation to the performer. Every state recognizes Personality Rights, which regard a person's name, likeness and image as their property. As such, SAG-AFTRA contracts require ongoing payments whenever a performers image—their property—airs in a TV spot. The payment schedule, known as residuals, is spelled out in the union contract where performs are paid per use or for blocks of use of their image and performance. Ficore working in nonunion commercials do not receive residuals, instead signing away their personality rights for one payday. Because of their participation in undermining SAG-AFTRA's gains, FiCore often face the ire of loyal union members who consider FiCore actors union busters and scabs. Since classically ad agencies have hired talent through talent agencies, union busting alliances needed to be set up between ad agencies, talent agencies, and professional actors willing to union bust for less compensation. Since the professional performers union was founded in the 1930s this kind of alliance promoting nonunion work wasn't feasible since the actors' union (at that time, Screen Actors Guild) had a collectively bargained franchise agreement with the Association of Talent Agents (ATA) who representeded most union performers. The franchise agreement, known as "Rule 16(g)," prohibited agents from taking commissions in excess of 10% and strictly regulated talent agents' fiduciary duties to their union clients. In 2002, however, negotiations between SAG and the ATA broke down and the Rule 16(g) contract between the two expired. Without union regulations, talent agents have been able keep more of the money paid