as disparate as financial products and flood protection. There are also currently more than 2,500 Kitemark licences, held by, amongst others, Anglian Home Improvements, Chubb Security & Fire Protection, Everest, Hygena, and Tarmac and Valor. Availability The Kitemark is only available from BSI Group. To obtain Kitemark certification, products and services are assessed by BSI Product Services to ensure that they meet the requirements of the relevant British, European, trade association or international specification or standard. In addition, delivery of the product or service is audited against an accredited quality management system. Once a Kitemark licence is issued, licensees are regularly audited and are subject to surveillance visits to ensure continuing compliance. Market acceptance The Kitemark is not a legal requirement, but (according to BSI) is often used as a point of differentiation in competitive markets and is widely trusted. A 2006 survey demonstrated that the Kitemark is recognized by 82 per cent of the UK population, 88 per cent of whom trust the Kitemark, 93 per cent of whom believe that Kitemark products are safer, and 91 per cent of whom believe the product is of a better quality than similar products without the Kitemark. A 2008 YouGov poll showed that almost half (49 per cent) of UK consumers look for a Kitemark when making a purchase. In 2022, a survey of over 2000 UK consumers concluded that 1 in 4 UK citizens look for a certification symbol or logo, such as the BSI Kitemark, when making the decision to purchase a quality electrical product. In 2008 and 2009 the Kitemark was independently voted a Superbrand in the Top 500 Business Superbrands in the UK. The word "Kitemark" is a registered trade mark of the British Standards Institution. Examples of Kitemark schemes Building Information Modelling (BIM) Balustrading Cable Testing Verification Carbon monoxide detectors Customer Service Kitemark Domestic Furniture Kitemark EV Chargers Fire extinguishers Food assurance Windows and doors Glass Inclusive Service Provision BS 18477 / ISO 22458 Innovation Management Kitemark ISO 56002 Plugs and sockets Prophylactics Motorcycle helmets Horse riding helmets Ladders Flood barriers Fuses Locks and keys Sanitiser Kitemark Vehicle Damage Repair Kitemark BS 10125 See also References External links www.kitemark.com www.bsigroup.com Consumer symbols Product safety Trademarks