premiered in September 2011. Daytime Blue Ridge was condensed by 30 minutes in November 2014 and began airing at 12:30 p.m. News operation WSLS-TV presently broadcasts 31 hours of locally produced newscasts each week (with five hours each weekday and three hours each on Saturdays and Sundays). In 1989, the station debuted First News at 5:30, which was solo-anchored by John Carlin and included live feature segments from a field reporter. The show was not popular at first, though ratings improved in 1992 when it was moved to 5 p.m. On September 21, 1998, it was moved back to 5:30, though returned to 5:00 in February 2002. In August 2004, WSLS added a 5:30 newscast to the existing 5 and 6 p.m. shows, creating the first 90-minute evening news block in the market. A half-hour 7 p.m. show was added in September 2009. The 1997 rebranding of the station's news operation as NewsChannel 10 coincided with the debut of "Storm Team 10". The "Storm Team" was created to give weather a stronger emphasis on the station and to emphasize that meteorologists were a team, with the title of "chief meteorologist" being dropped. The title of "chief meteorologist" would later be brought back with the addition of weathercaster Ros Runner in 2007. After the station's acquisition by Media General in 1997, several investments were made to improve the station's news coverage. One of these was the purchase of a satellite news gathering truck so that the station would no longer have to rent or borrow equipment from other stations for satellite live shots. Several departures in the late 1990s and early 2000s harmed the reputation of the station, including the firing of news anchor Dave Mellon and Chief Meteorologist Chuck Bell in 1999, the resignation of Sports Director Greg Roberts the same year, and the dismissal of evening co-anchor Barbara Gibbs in 2000. A renewed emphasis was placed on local news in the early 2000s, particularly in the eastern and southern portions of the Roanoke/Lynchburg market. In the spring of 2001, additional news bureaus were established in Martinsville and Bedford, each with its own reporter and photographer. The Martinsville bureau was intended to cover Henry County, Pittsylvania County, Halifax County, and the independent cities that lied within those areas, while the Bedford Bureau covered Bedford County, Campbell County, Amherst County, and the independent cities of Lynchburg and Bedford. In 2004, the