Row 2. Development Volition began work on Saints Row in 2003, as a PlayStation 2 game under the title Bling Bling. Earlier unveiling a beta build of a Wii port was handled by Mass Media, Inc. The design philosophy behind Saints Rows arcing mission structure was to provide players with more freedom in how they interact with the open world. By developing three story arcs, the team wanted to provide a nonlinear approach by allowing players to progress through the story at their leisure. Adhering to such a design philosophy created a challenge for the team, as they had to balance the open-ended nature of the mission structure with a story progression that felt natural and player-engaging. "Stories, by definition, are fairly linear, so the two goals conflicted with each other", design director Christopher Stockman opined. During development, the team turned to earlier open world games to establish principles for innovation, adopting the design philosophy "everything matters". The team wanted to synthesise game mechanics together to make the missions, activities and customization options work in tandem. Stockman felt that previous open world games did not reward players for experimenting with the sandbox enough because story progression was siphoned off from free roam gameplay. From this sentiment, the concept of the activities developed; players in Saints Row would be encouraged into off-mission content because progression through activities would unlock more story missions. The team would conduct review meetings to assess how the activities developed and whether or not refinements would need to be made. Some activities went through larger design changes than others; in an earlier inception of Drug Trafficking, players would have driven around the city providing addicts with narcotics while under the pressure of a time limit. Concurrently, the team were making refinements to defensive sequences in the story missions, which influenced the final revision of the Drug Trafficking activity. Developing the city Stilwater required scaling back revisions to appropriate for a play space that could be comfortably traversed. During early production the team rendered an elementary model of the city in the engine, and drove around in the model to get a sense of the city's scale. They found the revision too small, so they quadrupled its dimensions, but soon had to scale it back to a more manageable size. Having found an appropriate size, the team began working on the city in detail, adding in transportation networks