Andrew Demetriou (born 14 April 1961) is an Australian businessman, sports administrator, and former Australian rules football player who was chief executive officer (CEO) of the Australian Football League (AFL) up to June 2014. Demetriou played 103 games for the North Melbourne Football Club between 1981 and 1987, finishing his playing career with a three-game stint for in 1988. Chairing several companies after his retirement from playing, he was appointed CEO of the AFL Players Association in 1998, and was responsible for negotiating a new collective bargaining agreement between the league and the players. Demetriou was made CEO of the AFL in 2003, replacing Wayne Jackson. In his role as head of the AFL Commission, he was responsible for a number of changes, including the expansion of the league from 16 to 18 teams, the restructuring of the tribunal system, and the brokering of two new television rights deals. Early life Demetriou is the youngest son of Greek Cypriot immigrants. He has an older brother Jim Demetriou who played senior football for Essendon in the mid-1970s. He was educated at La Trobe University, where he completed a Bachelor of Arts in 1983 and a Diploma of Education in 1984. He was awarded the University's Distinguished Alumni Award in 2009 and a Doctor of Letters (honoris causa) in 2015 in recognition of his outstanding contributions to sport management and to Australian society through his leadership and support of important social issues, and currently serves as an Adjunct Professor. Before becoming a VFL player, he worked in the dental import industry. Playing career Recruited from Pascoe Vale, Demetriou played for the North Melbourne Football Club as a winger between 1981 and 1987, playing 103 games and kicking 47 goals. He had a brief move to Hawthorn in 1988, but played only three games and kicked one goal. Administration career Between 1998 and 2000, Demetriou was CEO of the AFL Players Association. Demetriou is best known for his position as CEO of the Australian Football League. He was elected by the board of directors at the end of the 2003 season, taking over from the outgoing CEO Wayne Jackson. In 2008, Demetriou earned an annual salary of $1.4 million, making him the highest paid administrator or player then employed by the AFL. In 2009, Demetriou earned $1.8 million for his role at the AFL. Achievements In 2005 he was instrumental in securing a