production of lager. Within a few years, Morland began to re-explore ale production, reviving Old Speckled Hen and launching the draught version in 1990 with considerable success, with Old Speckled Hen proving to be a beer that Morland could market outside their own estate. In January 1993, Old Speckled Hen was featured as beer reviewer Michael Jackson's "Beer of the Month" in his regular column for The Independent. The relaunch was thought to be behind an 8.9% interim rise in profits for Morland in June 1997. Greene King announced in December 2003 that, in the light of what it called "foaming" sales of Old Speckled Hen in particular, it was expanding its brewing capacity, having previously been operating at 96% capacity. Fiona Hope, Greene King's marketing director, speculated in April 2009 that Old Speckled Hen could follow GK's IPA and be made available in the so-called "dual pour font" whereby the tap version is available in two different styles, though this was unconfirmed. Availability Old Speckled Hen is available in bottles, cans, casks, and kegs. The alcohol by volume of both the canned and bottled versions is 5%, making it a relatively strong, premium ale, however, the cask version was reduced from 5.2% to 4.5% ABV in 2006 to make it more of a "sessionable beer", resulting in a 60% increase in availability. Upon acquiring Morland, Greene King almost immediately decided to place emphasis on multi packs, rather than the sale of individual bottles and cans. Marketing and rebranding Old Speckled Hen was, in 2008 and 2009, rebranded to appeal to a younger audience. As part of this, Greene King, through the Speckled Hen brand, has embarked on a marketing campaign involving sponsorship by the Northamptonshire and Derbyshire County Cricket Clubs and, most notably, the digital television channel Dave. The ten-second adverts, which portray a "crafty fox" seeking out an "elusive hen" and feature the catchphrase "It's different, But it's not a hen", are shown eight times per hour after 9PM on weekdays. Greene King's marketing director said of the deal, "The fit between Dave and Old Speckled Hen is absolutely spot on. Both offer something a little different, witty, and quintessentially British". The Old Speckled Hen livery also appears on fifteen black cabs in the Central London area. Old Speckled Hen's advertising was originated by (now defunct) Saatchi Group agency, RPG in 1987. Terry Symonds, head of RPG Design,