Jerudong Park is an amusement park in Jerudong, Brunei-Muara District, Brunei. It is the largest and most expensive amusement park in Southeast Asia, built and funded by the Bruneian government for $1 billion. The Park began in design in the early 1990s, designed by an Australian, Perth-based Architecture and Landscape design firm. The same firm designed the "Crystal Arch" or the colloquially referred "Diamond Roundabout" at the entry to Istana Nurul Izzah, near Kampung Jerudong. During its first few years of operation, the park was completely free, with no admission fees and free rides. In 2009, it was reported that the number of visitors and tourists had dropped significantly. The owners introduced a one-time B$15 admission fee and a ride ticketing system. Currently, the theme park has reduced its footprint to Phase 1 and 2, the original Playground. It has revised its ride admission with a new ticket card system. The park is once again free entry to the general public with a fee to use a ride or other attraction. An $8 ticket card has 4 slots and 1 free slot (effectively allowing one guest to use 5 rides/attractions - or 2 guests to use two rides with one extra). The $10 ticket card has 5 slots plus 3 free slots (which means a guest can use 8 rides attractions and so on). History Jerudong Park first opened in 1994. In August 2006, Jerudong Park began to implement a revitalization program. It started with the launching of the GIGGLES led by their Manager Mr. Wilhelm Bayona, their in-house entertainment team. The team is composed of seven entertainers from the Philippines with various artistic and entertainment skills. The team specialised in family entertainment programs and activities that appealed to school children and schools. This served as a means of regenerating interest in the park. In December, management began a special program on the weekends featuring local artists as the main performers. The program, called Family Night, featured singers, magicians, and dancers who hails from Brunei. The program attracted more than 6,000 people on a single evening. In 2007, the Park became the venue for a series of activities called Kids' Day. Although the main target was children, it drew families as well because of the "family" factor - the games involved adults such as moms and dads as well. The GIGGLES also began appearing regularly during activities at the Mall