Kijiji.ca ( ; , village) is a Canadian online classified advertising website and part of eBay Classifieds Group, which was acquired by Adevinta in 2020. It operates sections for cities and urban regions, for posting local advertisements. Kijiji was launched in February 2005 as an eBay subsidiary and became part of the eBay Classifieds Group in 2007. The Kijiji brand is used in more than 100 cities in Canada and with kijiji.it in Italy, while eBay Classifieds websites are available under different brands in other countries. Kijiji parent is Dutch company Marktplaats BV since 2005, which is part of the same group. Kijiji is the most popular online classifieds service in Canada and draws more traffic compared to competitor Craigslist in that country. The New York Times referred to Kijiji's Canadian site as representing "one of the few online brands that fizzled in the United States but found success elsewhere." Kijiji was made available to selected cities in the United States on June 29, 2007, however the brand was changed to eBay Classifieds in 2010. Kijiji offers similar services and is seen as a competitor to Craigslist, with the biggest differences being that Kijiji has an extensive pets section, as well as a more modern interface. History Kijiji was launched as "a start-up within eBay created by a small team of entrepreneurial employees", according to eBay's March 2005 press release announcing the new service. Kijiji was launched in February 2005 in Quebec City and Montreal, and expanded across the rest of Canada in November 2005. In May 2005 eBay acquired the British-based online classifieds service Gumtree, which operates in cities in the United Kingdom, Ireland, Poland, Hong Kong, South Africa, Australia and New Zealand; as well as the Spanish company LoQUo. One month later it acquired OpusForum.org, a website offering online classifieds in Germany. In July 2006, Klaus Gapp, the founder of OpusForum, noted that after its acquisition it had "merged with its new Kijiji classifieds business in the German speaking markets of Austria, Germany and Switzerland." In August 2008, Kijiji re-branded its India site to Quikr. In 2009, the Kijiji Germany website changed its name to eBay Kleinanzeigen. In February 2010, Kijiji withdrew its Personals section in the United States and Canada. In March 2010, eBay unveiled a new classifieds site, called eBay Classifieds, to replace Kijiji in the United States. In November 2012, Kijiji entered into a listing