from above but have cut corners for more light to enter the diamond. They typically have 50 or 58 facets and their ideal length to width ratio is 1 to 1.04. The Asscher cut was a staple of art deco and art nouveau era jewellery, with its straight lines and faceting arrangement making it perfect for clean and graphic elements brought to life by the movement. Because of their facet arrangement, high crown, and depth, Asscher's can produce outstanding brilliance and are known for creating a ‘hall of mirrors’ effect. The Royal Asscher Cut Almost 100 years after the Original Asscher Cut was first conceived, Joseph Asscher's great-grand nephews, Edward and Joop Asscher, revised the design, adding sixteen additional facets to make it reminiscent of the Cullinan II diamond of the Imperial Crown. The result is a 74-facet step-cut square diamond, absorbing the light from each angle, creating an endless mirrored pool effect, a kaleidoscope of all of the colors that make up a spectrum of light, designed to catch the eye with the brilliance of a round cut, and the intricacies of the artfully-constructed angles of an emerald cut. The Royal Asscher Round Brilliant By adding facets on the outside of the diamond, the Royal Asscher Round Brilliant Cut removes some of the darker elements seen in a traditional round diamond, even an ideal cut. The effect is a crisp, clear centre, which though true to the round diamond shape is distinctively different with 74 facets compared to the generic diamond's 58. The Royal Asscher Oval Cut Inspired by the intrinsic beauty of the slender, flattering and popular Oval shape which is often cut irregularly, the Asscher family launched The Royal Asscher Oval Cut in 2018, like the company's other diamond cuts the Royal Asscher Oval Cut is patented, with 74 facets compared to the generic round diamond's usual 58. Edward Asscher (fifth generation) and Mike Asscher (sixth generation) set out to master the creation of a consistently beautiful Oval by playing with proportions and faceting patterns, the diamond has what is typically known as a modified-brilliant faceting style. The Royal Asscher Cushion Cut The Royal Asscher Cushion Cut was launched in 2018, the diamond has additional faceting on the table and bottom of its design, which enhance its beauty by exposing the diamond's sparkle potential without losing the soft pillowy elegance of the cut. Like Royal Asscher's other