from within and fitness is the basis for success. Hafey fashioned a career as a self-styled "ambassador" for the game and a strident advocate for physical fitness in the wider society. A particular interest was the current plight of Australian football clubs in rural areas, who he believed have been neglected by the AFL since the competition was fully professionalised in the 1990s. He spoke regularly on football and/or fitness, always emphasising the benefits of a healthy lifestyle. Hafey also provided training advice to sporting clubs and schools, and gave motivational lectures. Personal fitness Hafey's passion for fitness was legendary; every morning he woke up at 5:20 and went for an 8 km run, followed by 250 push-ups and a swim in Port Phillip Bay, and when he got home he did 700 crunches and sit-ups. He was a popular figure at St. Kilda beach, often greeting fellow joggers and cyclists. In 2011, Hafey appeared in a TV commercial for Jeep Australia as part of their 70th Anniversary Campaign. The commercial shows him running and doing push-ups as part of his regular fitness routine. Death and legacy An inaugural inductee to the Australian Football Hall of Fame 1996, Hafey was named coach of Richmond's team of the century in 1998. In 2003, the Tigers set up the "Tom Hafey club", a corporate networking group, in his honour. In 2011, a book titled The Hafey Years – Reliving a golden era at Tigerland was published. It documents Hafey's involvement with Richmond as a player, and his run of success as a coach in the 1960s and 1970s. Hafey had previously resisted having a biography written about him; author Elliot Cartledge said he changed his stance "because The Hafey Years is not a biography but a chronicle of an era." During AFL Grand Final week in 2011, Hafey was awarded the "Coaching Legend Award" by the AFL Coaches Association. After a brief illness due to a secondary cancer, Hafey died at the age of 82 on 12 May 2014. Coaching tree At least 20 men that played under Hafey at Richmond later went on to success as coaches themselves. At VFL/AFL level, these include premiership coaches Tony Jewell (at Richmond), Kevin Sheedy (at Essendon) and Mick Malthouse (at Footscray, West Coast, Collingwood and Carlton), as well as Kevin Bartlett, Royce Hart, Francis Bourke, Paul Sproule, Mike Patterson, Mick Erwin (who replaced Hafey