Poor Mountain overlooking Roanoke, where the other major stations in the market operated their transmitters. This was once again turned down by the FCC, in order to protect WRFT-TV. In 1965, Lynchburg Broadcasting merged with the Washington Star Company, which also owned WMAL-AM-FM-TV in Washington. Joe Allbritton purchased a controlling interest in the Star in 1975. By this time, however, the FCC had tightened its rules on cross-media ownership. Due to the manner in which Allbritton's purchase of the Star Company was structured, the FCC considered it to be an ownership change. It told Allbritton that he had to sell off either the radio or television stations. Allbritton chose to sell off the company's non-television assets, including WLVA radio, in April 1977. He then reorganized the former Star Company television stations as Allbritton Communications. In September 1977, WLVA-TV changed its call letters to the current WSET-TV to coincide with its new branding, "NeWSET-13." The change was brought on by a now-repealed FCC regulation that stated that TV and radio stations in the same market, but with different ownership that must have different call signs. Allbritton immediately set about finding a solution to channel 13's longstanding reception problems in the western portion of the market. In 1980, WSET won FCC approval to relocate its transmitter to Thaxton Mountain near Bedford, halfway between Roanoke and Lynchburg. WSET activated its new transmitter in 1982, which gave the station a clear signal in most of Roanoke for the first time ever. However, the FCC required WSET to significantly conform its signal to protect WOWK. As a result, some areas of the western part of the market, including parts of Roanoke itself, only got a grade B signal; they only got a clear signal from the station until cable arrived in the area a few years later. WSET's newscasts primarily focus on the eastern part of the Roanoke–Lynchburg market. Beginning in October 2005, it was one of only two ABC affiliates in the Eastern Time Zone to air ABC's World News Tonight at 7 p.m.; WSB-TV in Atlanta is the other. However, WSET has returned the national program to the 6:30 p.m. time slot, shifting its local newscast to 7:00 p.m. WSET was acquired by Sinclair Broadcast Group, based in suburban Baltimore County, Maryland, in August 2014 as part of Sinclair's purchase of Allbritton Communications. Once and Again controversy On March 11, 2002, WSET preempted