new holiday albums, along with much lower wattage star power, as most of the celebrities highlighted were either older or lower-tier actors exclusively starring on NBC series. Inexplicably, the special ended with a completely unrelated stunt involving a fall by stuntperson Mikal Kartvedt off a 12-story building to promote the Blockbuster-exclusive home video rental release of the film XXX (the actual parade would air without any of the Bain-produced elements on Christmas morning on KCOP-TV). The following year, the Hollywood Chamber of Commerce announced it would discontinue airing the parade on KTLA and other Tribune Broadcasting stations due to rising production costs. In March 2007, the Hollywood Chamber of Commerce decided to end the parade's run due to lack of celebrities and a loss of $100,000 for the 2006 production, which The Associated Press said cost about $1 million to mount. However, later in 2007, the City of Los Angeles created a new parade to replace the Hollywood Christmas Parade, entitled the Hollywood Santa Parade and produced on the weekend after Thanksgiving (the original parade had traditionally been held on the Wednesday evening before the holiday). Participation in the new parade became by invitation only, and Bob Barker, fresh from his farewell tapings as host of The Price Is Right, was that year's Parade Grand Marshal. 2007 and 2008, KTLA aired the new parade on a tape-delayed basis. It was later announced that MyNetworkTV would telecast the 2009 parade (with the Hollywood Christmas Parade name restored) in two consecutive prime-time showings: the first scheduled for December 10, the second for Christmas Eve night. The parade has since been produced annually by Associated Television International, which then coordinated airings on the Hallmark Channel, and in traditional syndication in later years. Since 2015, the parade has been recorded and edited, then aired as a part of The CW's annual holiday programming, still being produced by ATI (thus airing on KTLA locally as a part of the CW lineup). Lifestyle also carries the parade internationally. The parade was not held in 2020 because of the COVID-19 pandemic. Instead, a TV special titled The Hollywood Christmas Parade Greatest Moments premiered on December 4, 2020 on The CW. Grand Marshals 1928 - Jeanette Loff 1932 - Joe E. Brown 1939 - Gene Autry 1940 Sheriff Eugene Biscailuz Joan Leslie Roy Rogers Harry Sherman 1941 - Irene Rich 1948 - Bob Hope 1949–1951 Sheriff Eugene Biscailuz