an individual would go through with reporting a hazing incident. The results of the study found that individuals were more likely to report, or whistle-blow, on hazing incidents that were more severe or harmful to individuals. Simultaneously, individuals were also concerned about the perceptions of others' attitudes towards them and the consequences they may face if they reported hazing incidents. Public relations and marketing TRA can be applied to the field of public relations and marketing by applying the basics of the theory to campaigns. A few examples of this is using it in a hotel marketing strategy and how likely customers are to come back to the hotel based on behaviors. Brands and companies can use this theory to see what consumers are going to buy and how to create materials for campaigns based on this information. Other researchers investigated the consumers’ motivation and extended TRA model. Knowledge sharing in companies TRA is used to examine the communication behavior in corporations. One of the behaviors TRA helped characterize is knowledge sharing (KS) in companies. In the study conducted by Ho, Hsu, and Oh, they proposed two models to construct KS process by introducing TRA and game theory (GT). One model captures personal psychological feelings (attitudes and subjective norms), the other model not only captures personal feelings but also takes other people's decisions into consideration. By comparing the two models, researchers found that the model based on TRA has a higher predictive accuracy than the model based on TRA and GT. They concluded that employees "have a high probability of not analyzing the decisions of others", and whether taking other colleague's decision into account has a great impact on people's KS behavioral intention. It is indicated that "the more indirect decision-makers there are in organizations, the less effective is KS". To encourage KS, company managers should avoid including indirect decision-makers in the projects. Consumer behavior Coupon usage Coupon usage has also been studied through TRA framework by researchers interested in consumer and marketer behavior. In 1984, Terence Shimp and Alican Kavas applied this theory to coupon usage behavior, with the research premise that "coupon usage is rational, systematic, and thoughtful behavior" in contrast with other applications of the theory to more dangerous types of behavior. TRA serves as a useful model because it can help examine whether "consumers' intentions to use coupons are determined by their attitudes and perceptions of