personnel from the two bureaus were moved to the offices of the Lynchburg News and Advance and the Danville Register and Bee, respectively, in an attempt by Media General to converge its newspaper and television properties as a single newsgathering entity. Between 2008 and 2012, coverage of these areas was maintained through shared content from its newspaper partners. When Media General sold its newspapers to World Media Enterprises in 2012, the partnership with WSLS ended and the station was forced to rely on its own resources to cover the eastern side of its market. In 2007, the on-air branding was changed from the NewsChannel to "WSLS 10 On Your Side", with the station updating its set and graphics for the launch of high-definition. The station launched the first high-definition local newscast in Virginia that year. In the beginning of the 2010s, WSLS-TV implemented several changes to its news programming. In March 2010, the weekday noon newscast was replaced with Our Blue Ridge. The change had not been met with ratings success and Our Blue Ridge was revamped, being replaced by Daytime Blue Ridge in 2011. For the fall 2011 and spring 2012 sweeps periods, WSLS-TV placed third against Roanoke competitors, WDBJ and WSET, in its prime time newscasts. The "On Your Side" slogan was also dropped in 2012, along with a change to the newscast's graphics. In July 2013, after anchor Jay Warren departed in April, former anchor John Carlin returned to the station after five years in public relations to anchor the 5, 5:30, 6, and 11 p.m. newscasts. On November 3, 2014, WSLS-TV brought back its weekday 12:00 p.m. newscast with the launch of WSLS 10 at Noon, anchored by Patrick McKee. The newscast's return shortened Daytime Blue Ridge by 30 minutes to begin airing at 12:30 pm. Following its acquisition by Graham Media Group in early 2017, WSLS-TV introduced new station graphics and a new music score and also rebranded as 10 News, with the new slogan, "Working for You." Technical information Subchannels The station's digital signal is multiplexed: On digital subchannel 10.2 and Cox digital channel 110 is "WSLS 10.2 GO", which carries GetTV, a digital multicast network that broadcasts classic television programs; previously, WSLS-DT2 aired a continuous image of "Live VIPIR 10." On digital subchannel 10.3 and Cox digital channel 111 is MeTV, offering classic television series from the CBS Television Distribution, 20th Television and