- was Beyoncé's 2013 self-identification as a feminist, and her decision to devote her statues to promote feminism. Social media served as a medium for Black feminists to express praise or discontent with organizations' r representations of Black women. Lizzo, for example, has been using social media, especially Instagram, to promote diverse black bodies. She often speaks against the racism and pushback she gets as a powerful, fat, black woman musician She has stated: "I make Black music, period... I’m doing this sh*t for the big Black women in the future who just want to live their lives without being scrutinized or put into boxes". Black Girl Magic (#BlackGirlMagic) is a movement that was popularized by CaShawn Thompson in 2013. The concept was born as a way to "celebrate the beauty, power and resilience of Black women". Thompson began to use the hashtag #BlackGirlsAreMagic in 2013 to speak about the positive achievements of Black women. Although it was popularized on social media, the movement has inspired many organizations to host events using the title, along with support from celebrities and politicians globally. Alleged instances of the "appropriation" of Black culture were commented on. For example, a 2015 Vogue Italia photo shoot involving model Gigi Hadid wearing an afro sparked backlash on Twitter, Instagram, and Facebook. Some users claimed it was problematic and racist to have a non-Black model wear an afro and a fake tan to give the appearance of Blackness when the fashion magazine could have hired a Black model instead. Kearie Daniel wrote that White people wearing certain hairstyles is a particularly touchy subject in Black feminism because of the perceived double standard that when White women wear Black hairstyles, they are deemed "trendy" or "edgy", while Black women are labelled "ghetto" or "unprofessional". Black feminists also voiced the importance of increasing "representation" of Black women in television and movies. According to a 2014 study by the University of Southern California, of the 100 top films of that year, "nearly three-quarters of all characters were white", NPR reports, and only 17 of those 100 top movies featured non-White lead or co-lead actors. That number falls further when only looking at non-White women leads, considering only one-third of speaking roles were for women, according to the same study. Black Lives Matter The activist movement Black Lives Matter was initially formed by Opal Tometi, Alicia Garza, and Patrisse Kahn-Cullors as