The Hollywood Christmas Parade (formerly the Hollywood Santa Parade and Santa Claus Lane Parade) is an annual American parade held on the Sunday after Thanksgiving in Hollywood, Los Angeles, California. It follows a 3.5-mile (5.6 km) route along Hollywood Boulevard, then back along Sunset Boulevard, featuring various celebrities. Traditionally, Santa Claus appears at the end. History 1900s Beginning in 1928, Hollywood merchants transformed a one-mile stretch of Hollywood Boulevard into "Santa Claus Lane" to boost shopping. Part of the promotion was a daily parade featuring Santa Claus and a film star. Originally called the Santa Claus Lane Parade, the inaugural event featured only Santa Claus and the actress Jeanette Loff. The parade continued to grow in scale with the help of local businesses and the community. In 1931, Santa Claus rode a truck-pulled float instead of the reindeer-pulled carriage of previous years. American Legion Post 43 marched with a color guard, drum line, and bugle corps. The parade was suspended from 1942 to 1944 due to World War II and reopened in 1945 with record attendance. In 1946, Gene Autry rode his horse in the parade and was inspired by the children yelling "Here comes Santa Claus, Here comes Santa Claus," to write the song "Here Comes Santa Claus" along with Oakley Haldeman. Autry would become a perennial Grand Marshal of the parade. The parade continued to grow throughout the 1950s, '60s, and '70s, adding floats, animals, bands and celebrities. By 1978, the parade had been renamed the Hollywood Christmas Parade in order to attract more celebrities, and was broadcast locally on KTLA (which was purchased by Autry's Golden West Broadcasters in 1964) with the help of Autry and Johnny Grant. This change coincided with a shift in the parade's scheduling from Thanksgiving Eve to the Sunday after Thanksgiving, and continued to be a decades-long tradition on Los Angeles's channel 5, even after Autry's sale of KTLA to KKR in 1982, then Tribune Broadcasting in 1985. 2000s In 2002, an attempt to present the parade as a primetime special on NBC sponsored by Blockbuster imperiled the future of the parade, as the presentation was lowly-rated. Renamed the Blockbuster Hollywood Christmas Spectacular and produced by Bob Bain, the parade was nearly completely dispensed with for pre-recorded and rehearsed spotlights in the vein of NBC's popular Macy's Thanksgiving Day Parade, pre-recorded musical performances from LeAnn Rimes and Destiny's Child to promote their