the needs and requirements of public service broadcasting. "To make the good popular and the popular good", "the aim is not to avoid failure, but to attempt success", "multiplicity does not mean choice", were among his favourite sayings. He also coined the term "narrowcasting". Wheldon died of cancer in 1986, aged 69. His ashes were spread anonymously in the Royal Botanic Gardens at Kew, where he had served as a Trustee, and which he had loved. Sir Huw Wheldon was highly regarded in the United States, where he had many friends, one of whom, Senator Daniel Patrick Moynihan, caused Norman Podhoretz's obituary of his friend Wheldon, a version of which had first appeared in Podhoretz's syndicated column, to be entered into the Congressional Record. Wheldon was married to the novelist Jacqueline Wheldon. They had three children. Sir Huw's son, Wynn Wheldon (named after his grandfather), is his biographer. References External links Interview with Wynn Wheldon about Huw Wheldon http://www.screenonline.org.uk/people/id/473425/ 1916 births 1986 deaths BAFTA fellows Knights Bachelor Buffs (Royal East Kent Regiment) soldiers Royal Welch Fusiliers officers Royal Ulster Rifles officers Officers of the Order of the British Empire Recipients of the Military Cross People from Prestatyn People educated at Friars School, Bangor People associated with the London School of Economics British Army personnel of World War II Deaths from cancer in England British broadcasters International Emmy Directorate Award BBC executives Governors of the London School of Economics Alumni of the London School of Economics