week") beginning on the Monday before Thanksgiving. India India got its own version of the Cyber Monday (Great Online Shopping Festival) on December 12, 2012 when Google India partnered with many e-commerce companies including Flipkart, Snapdeal, HomeShop18, Indiatimes shopping, and MakeMyTrip. Google said that this was the first time an industry-wide initiative of this scale was undertaken. In November 2015, Google announced that the event would not be repeated. Japan Amazon.co.jp announced it registered as Cyber Monday with Japan Anniversary Association in 2012. Amazon.co.jp ran the Cyber Monday Seven Day Sale from Dec 10 through December 16, 2012. Netherlands In the Netherlands, the term Cyber Monday was first used in 2012. Since then, Dutch online retailers have taken advantage of Cyber Monday in promotional purposes, because it is perfectly timed before the celebration of Sinterklaas which is celebrated by buying gifts for each other in Netherlands. Since 2012, the popularity of Cyber Monday has grown strongly every year in the Netherlands. In total there were 105 participating online stores during the Cyber Monday period of 2017. During Cyber Monday 2019 the total of shops increased with 40 to 189 shops in total New Zealand Online retailer Belly Beyond held the first Cyber Monday Sale in New Zealand on November 29, 2010. The sale lasted for five days, from Monday to Friday. Portugal In Portugal, the term Cyber Monday was first used in 2009. Romania In Romania, Cyber Monday is the first Monday after Black Friday, which is held by the biggest retailers one week before the US Black Friday. Sweden In Sweden Cyber Monday is growing rapidly and several of the largest online retailers regularly launch Cyber Monday campaigns. Cyber Monday was first established on larger online retailers in Sweden 2010. United Kingdom According to a 2009 The Guardian article, UK online retailers are now referring to "Cyber Monday" as the busiest internet shopping day of the year that commonly falls on the same day as the US Cyber Monday. United States In 2006, comScore reported that online spending on Cyber Monday jumped 25% to $608 million, 21% to $733 million in 2007, and 15% to $846 million in 2008. In 2009, comScore reported that online spending increased five percent on Cyber Monday to $887 million and that more than half of dollars spent online at US Web sites originated from work computers (52.7 percent), representing a gain of 2.3