international ambition and potential development for the territory: « The idea of Philippe Méaille, connoisseur and lover of the site, is to install a center of contemporary art featuring his collection, already world famous and renowned, we have considered an interesting challenge », and Méaille to clarify his intentions: « This public-private partnership appeared to us as an innovative solution that will be integrated into the Saumur territory in its entirety: Saumur and its agglomeration but also the nearby Fontevraud Abbey ». After a phase of work over a period of eight months, the Château de Montsoreau-Museum of Contemporary Art opens on April 8, 2016, the city of Montsoreau becoming one of the smallest urban units in France having a private museum of contemporary art. The development and urban planning of the château de la loire, the history of the Loire Valley and a collection of contemporary art were a case study for the 58 students of the École Camondo during the 2015–2016 academic year. This phase of work was also accompanied by a phase of building a new identity, from the metamorphosis of a historical heritage site into a cultural place entirely dedicated to contemporary art. This new visual identity was partly built through the creation of a logo, iconic signal of this one, this phase was carried out thanks to a process of co-creation engaging at the same time the team of the Château de Montsoreau-Museum of Contemporary Art and students from TALM School of Arts and Design to « rethink a cultural site as a space for social interaction ». This change of identity of the château operated in parallel with an urban vision of the project, had a strong impact on the presence of the château de Montsoreau-Museum of Contemporary Art in the city of Montsoreau. First of all, during the Loire Valley Biennale, access to the château gardens was redesigned, giving way to a wild garden in honor of Miriam Rothschild, they became free and integrated into the urban route. And then, the Château de Montsoreau-Museum of Contemporary Art has reopened its historic port and set up an offer of cruises between Saumur and Montsoreau, to highlight the Loire river as an obvious tourist connection between the different cities of the Saumur agglomeration. This port is also a communication lever for the Château de Montsoreau-Museum of Contemporary Art for the production of promotional films when