Rural society in the People's Republic of China encompasses less than half of China's population (roughly 45%) and has a varied range of standard of living and means of living. Life in rural China differs from that of urban China. In southern and coastal China, rural areas are developing and, in some cases, statistically approaching urban economies. In northwest and western regions, rural society is still perceived as lowly and primitive. Basic needs such as running water and accessible transportation are a problem in these areas. History Founding of the People's Republic One of the major avowed objectives of the Communist Party of China (CPC) during its rise to prominence between 1921 and 1949 was the improvement of the standard of living of the average Chinese citizen, the vast majority of whom were rural dwellers. During the pre-1936 period, the CPC played a major role in transforming rural life in areas it influenced or controlled. A major area was land reform, where control was taken from traditional land owners and wealthy peasants, and appropriated to the state, that is, collectivized. China in the early post-1949 period saw increases in mechanization of agriculture, the spread of electricity, running water, and modern technology to rural areas. However, by the late 1950s, much remained to be done. Mao noted that most benefits were accruing not to the rural areas, where the vast majority of Chinese still lived, and who were the ostensible focus of the revolution, but to urban centers. Identity card systems channeled unequal degrees of resources, including food rations, to urbanites and rural dwellers. The "rustication" of the Cultural Revolution failed. Great Leap Forward During the Great Leap Forward campaign of 1958 to 1961, China's leaders attempted to accelerate collectivization and dramatically increase the pace of industrial production throughout the country, particularly in rural areas. This mostly involved small-scale production, such as the smelting of "backyard" steel. It was thought that through collectivization and mass labour, China's steel production would surpass that of the United Kingdom within only 15 years from the start of the "leap." An experimental commune was established in Henan early in 1958, and soon communes spread throughout the country. Tens of millions were mobilized to produce a single commodity that was symbolic of industrialization: steel. Approximately 25,000 communes were set up, each with around 5,000 households. The hope was to industrialize by making use of the massive