a timber company in Stayton, Oregon, said: "The Simpsons portrayed us as greedy, bribery-type people. It didn't portray us as the everyday people—mothers, fathers, good members of society—that we are." Luke Popovich, vice president of the American Forest Council, wrote a letter to the show's producer to protest "the fuzzy-headed characterizations that pass for political correctness, the thinking in Hollywood where people are not very serious about these issues, but interested in pushing the right hot buttons, scoring the right points with audiences". The Simpsons creator Matt Groening responded to the criticism in an interview with TV Guide, in which he said he did "research on the ecological damage caused by clear-cutting and over-logging [and] it's really appalling". Jackie Lang, a timber industry activist in Salem who helped lead the protest against the Fox network and Groening, said she was appalled by Groening's response, and "He will be sorry he ever made it." Jake Hogan, supervising producer of the show, defended Groening: "[The episodes] are just little stories, little comedies—stories that make people laugh." On October 15, 1991, Groening issued another statement to the public, in which he said: "So now a few lumber companies have joined the nuclear power industry, right-wing preachers and high-ranking Republicans in attacking The Simpsons. We must be doing something right. I must point out The Simpsons is a cartoon show—not 60 Minutes. Later in the show, the same lobbyist proposed drilling for oil in Teddy Roosevelt's head at Mount Rushmore. Please don't tell the oil companies about this." David Reinhard of The Oregonian commented on the criticism: "Hollywood sharpsters can always make a group from the great American hinterland look ridiculous when it zeroes in on one show, particularly if that show is a cartoon. And the Oregon Lands Coalition's protest was a bit of an overreaction. But the environmental sloganeering of The Simpsons as well as Groening's cartoon commentary are symptomatic of a Hollywood and a popular culture that are hostile to the concerns and values of most Americans." After the episode aired, media researchers Robert Lichter and Linda S. Lichter found in a study of prime-time television that when shows dealt with business themes, 89 percent portrayed businessmen as swindlers or liars. The same day Groening released his second statement, The Simpsons publicist Antonia Coffman was invited by Wayne Giesy, sales manager of Hull-Oakes Lumber Co. in Bellfountain, Oregon, to visit Oregon