also hosts BT and Royal Mail's secondary communication centres for the UK. A strong gaming industry in Leeds has produced global titles. Typically Southern upmarket department stores and shops have located new stores in the north; these include Harvey Nichols (opening first in Leeds, then Manchester, followed by Birmingham) and Selfridges in the Trafford Centre in 1998, Manchester in 2002 and Birmingham in 2003. Exclusive shopping destinations such as Leeds' Victoria Quarter have led to the city being dubbed 'The Knightsbridge of the North'. Bradford based supermarket Morrisons, which mainly operated in the North of England acquired 479 stores when it bought Safeway in 2004, the majority of these new supermarkets were in the south of England. Other Northern founded supermarkets such as Asda, Co-op Food and Marks & Spencer are also popular in the south of England. Writer and DJ Stuart Maconie argues that "there is no south of England... There's a bottom half of England... but there isn't a south in the same way that there's a north". He goes on to state that "there's no conception of the south comparable to the north. Good or bad, 'the north' means something to all English people wherever they hail from... [to southerners] it means desolation, arctic temperatures, mushy peas, a cultural wasteland with limited shopping opportunities and populated by aggressive trolls. To northerners it means home, truth, beauty, valour, romance, warm and characterful people, real beer and decent chip shops. And in this we are undoubtedly biased, of course". This suggests that all people in England have biased views regarding the north–south divide. Maconie says regarding on where the North starts that "Crewe is surely the gateway to the North", suggesting that Crewe is the most southern part of the north of England. Northern Powerhouse In 2015, the UK government launched a strategy called the 'Northern Powerhouse' to help balance the influence and wealth of the south with the north. One proposal was the Northern Powerhouse Rail project, which included the construction of a high-speed rail service (HS2) between London and the north, upgrades to the Cheshire Lines Committee (CLC) route between Liverpool and Manchester and the Transpennine Route Upgrade . Further transport improvements listed were the Liverpool2 deep-water container port and the Mersey Gateway Bridge, designed to improve access to the port. Other strategies include urban enterprise zones — as of 2022, there are 45 in England. Their