Cognitive poetics is a school of literary criticism that applies the principles of cognitive science, particularly cognitive psychology, to the interpretation of literary texts. It has ties to reader-response criticism, and also has a grounding in modern principles of cognitive linguistics. The research and focus on cognitive poetics paves way for psychological, sociocultural and indeed linguistic dimensions to develop in relation to stylistics. Topics addressed by cognitive poetics include deixis; text world theory (the feeling of immersion within texts); schema, script, and their role in reading; attention; foregrounding; and genre. One of the main focal points of cognitive literary analysis is conceptual metaphor, an idea pioneered and popularized by the works of Lakoff, as a tool for examining texts. Rather than regarding metaphors as ornamental figures of speech, cognitive poetics examines how the conceptual bases of such metaphors interact with the text as a whole. Background Prominent figures in the field include Reuven Tsur, who is credited for originating the term, Ronald Langacker, Mark Turner, Gerard Steen, Joanna Gavins and Peter Stockwell. Although Tsur's original, "precise and particular" sense of the term poetics was related to his theory of "poetry and perception", it has come to be "more broadly applied" to any "theory" or "system" of the workings (Greek poiesis) of literature of any genre. During the first half of the twentieth century, emphasis was placed on the particular literary text itself. Moreover, concentration on style and linguistic placement of the texts helped to place an importance on the structural patterns prevalent within the literature. However, during this time period, attention to the human interaction aspect of literary analysis was largely unobserved. Cognitive poetics, therefore aimed to describe how poetic language and form is naturally constrained and shaped by various human cognitive processes. It allows for the science of cognition and the literary understanding regarding literary texts to both have significance when conducting any literary analytical process. Moreover, cognitive poetics helps demonstrate how ways of expression and ways of conscious perception are mutually inclusive. The nature of literature involves explaining its function and application in the human mind. Cognitive poetics therefore illustrates just how vital the means of comprehending and analysing literature is to the process of human cognition. Application Media and Everyday Life While the framework for cognitive poetics was still in its infancy during the 1990s, the internet was simultaneously becoming an increasingly popular academic device for research