KEMO-TV (channel 50) is a television station licensed to Fremont, California, United States, serving the San Francisco Bay Area as an affiliate of the Spanish-language network Estrella TV. Owned by HC2 Holdings, the station maintains studios on Christie Avenue in Emeryville. Its transmitter, shared with KMTP-TV, KCNS, and KTNC-TV, is located atop Sutro Tower in San Francisco. History The station first went on the air in 1972. Originally licensed to Santa Rosa, it quickly attracted eager young broadcasters who honed their craft and went on to bigger markets. Among the Channel 50 pioneers were Jon Miller, now the longtime play-by-play voice of the San Francisco Giants, and Stan Atkinson, who would become one of the Sacramento area's best-known TV reporters and anchors. This much anticipated effort to establish a local North Bay TV station in Santa Rosa, led by Atkinson and partner Kit Spier (formerly an executive at KNBC in Los Angeles), was under-financed and lasted only a year. The station was off the air more than it was on, and after the novelty of a new TV station wore off, viewers had little confidence and the station went dark. Nothing more happened until 1981, when Wishard Brown, who had owned the Marin Independent Journal newspaper and San Rafael radio station KTIM, revived Channel 50 with an eye on making it a local news authority. The second incarnation of KFTY went live in a former furniture store on Mendocino Avenue in May 1981 with broadcaster Jim Johnson (now an independent insurance and investment broker in Santa Rosa) as general manager. A news department was formed with Bob Sherwood, formerly of KGO-TV (channel 7), as the station's first News Director and Rod Sherry, then a veteran KPIX anchor, as the weekend anchor and later news producer. Some of the news reporters included Deb Sherwood, Fred Wayne, Karen Clinton, Karen Provenza, Ed Beebout, and Diane Kaufman. Through the 1980s, the local news operation expanded and became a training ground for more future big-market broadcasters such as Bill Martin, the veteran KTVU (channel 2) meteorologist, Manuel Gallegos, who went to CBS, Fred Wayne, who went to KCBS in San Francisco, and sportscaster Dale Julian, who later went to the San Jose Mercury newspaper. News 50 adopted the slogan, "We do it twice, every night," upon expanding its weeknight news reports to 7:30 and 10:30 p.m. The "North Bay News" was a very popular