are made at the Lady Haig's Poppy Factory in Edinburgh. In 2010, approximately 48 million poppies were shipped from the Poppy Factory, with 45 million poppies being distributed to England, Wales, and Northern Ireland. Three million poppies from the Poppy Factory were shipped to 120 countries, primarily to British ex-pat communities and British embassies. As of 2011, Poppyscotland reportedly distributes approximately five million poppies annually. For years after World War I, poppies were worn only on Remembrance Day. Today the RBL's "Poppy Appeal" has a higher profile than other charity appeals in the UK. The pins are widespread from late October until mid-November every year and are worn by the general public, politicians, the Royal Family and other public figures. It has become common to see large poppies on buses, tube trains and airplanes, as well as on lampposts, billboards, public buildings, and landmarks. Many newspapers and magazines show a poppy on their cover page, and some social network users add poppies to their avatars. Each year, an official Poppy Appeal single has been released. Remembrance poppy sellers are found on streets and at numerous public events such as concerts, fairs, marathons and competitions. Other awareness raising events have initiated. For example, in 2011, a Second World War aeroplane dropped 6,000 poppies over the town of Yeovil in Somerset. In 2014, Blood Swept Lands and Seas of Red, a public art installation was created in the dry moat of the Tower of London by covering it with 888,246 ceramic poppies – one for each soldier of the British Empire killed in World War I. Since 2000 the Royal British Legion has held a registered UK trade mark that prevents others using the poppy image without permission across a wide range of goods and services. The Royal British Legion's Poppy Appeal has caused controversy in recent decades, with some—including British Army veterans—arguing that the symbol has been used excessively to marshal support for British military interventions and that public figures have been pressured to wear the poppies. Northern Ireland The Royal British Legion also holds a yearly poppy appeal in Northern Ireland and in 2009 raised more than £1m. The wearing of poppies in Northern Ireland is controversial. It is seen by many as a political symbol and a symbol of Britishness, representing support for the British Army. The poppy has long been the preserve of the unionist/loyalist community. Loyalist paramilitaries