Monster Munch are a British baked corn snack created by Smiths in 1977 and manufactured by Walkers. They are aimed at children and widely consumed in the United Kingdom. Flavours include Roast Beef, Pickled Onion and Flamin' Hot. On the issue of whether the snacks are shaped like monster claws or individual monsters, Walkers said "whilst we think of them as monsters’ feet, we don't want that to stop people from coming up with their own imaginative ideas." Monster Munch is suitable for vegetarians. Smiths Monster Munch (1977–1995) Monster Munch snacks were launched in Britain in 1977 by Smiths. Originally called "The Prime Monster" (a play on "The Prime Minister", and as part of a wider campaign), they were renamed "Monster Munch" in 1978. Advertised as "The Biggest Snack Pennies Can Buy" – in reference to the large size of the snacks – each pack featured a different monster on the front of the packet. The snack was supported by a "Monster Munch Club", whose members received a "Monster Munch Munchers" membership pack which included a membership card, pen, several story books, and a story tape which included six "tall stories" and accompanying songs. Original '80s monsters By the late 1980s there were four main monsters featured on the packaging, although originally a total of six featured in the advertising. Flavours The original flavour for Monster Munch when it launched was Roast Beef, followed by Pickled Onion flavours a year later and Saucy in 1981. In the mid-80's, Sizzling Bacon was introduced, while Cheese & Onion, Giant Prawn and Salt & Vinegar flavours were introduced in 1986. The original Monster Munch used two different snack shapes, related to two of the Monsters. The shape known as a "monster paw" that is still used today has long been the subject of dispute over whether it represents a paw or, instead, the single eye and lashes of Yellow Monster (currently seen on Pickled Onion flavour packs). The other represented the gangly, long-tongued Pink Monster: circular with two bumps on the top for eyes, protrusions on either side and a tongue dangling down. For a limited time in the early 1990s, there were also spider-shaped Monster Munch in the Sizzling Bacon flavour. A short-lived range of Monster Munch themed drinks - Monster Fizz - was available in the 1980s. The small range of flavours included orangeade, cola and lemonade. In 1994, Mega Monster