Rainbow Bridge is a 1971 film directed by Chuck Wein centering on the late 1960s counterculture on the Hawaiian island of Maui. Filmed in summer 1970 with non-professional actors and without a script, it features largely improvised scenes with a variety of characters. To bolster the film, producer Michael Jeffery brought in his client Jimi Hendrix to film an outdoor concert. Hendrix's heavily edited (no complete songs) performance appears near the end of the film. Rainbow Bridge was a critical failure and has been re-released on video tape and DVD formats. Although it only contains 17 minutes of Hendrix performing, it continues to attract attention as his second-to-last American concert and the last one filmed. A documentary film, titled Music, Money, Madness... Jimi Hendrix in Maui, about the making of Rainbow Bridge was released on November 20, 2020. It was accompanied by an album, Live in Maui, reported to include all of Hendrix's performances recorded during the filming. Background Faced with a serious cash flow problem, Jeffery approached Reprise Records parent Warner Bros. with an idea for a youth film. He was able to secure a $450,000 advance with the promise of a soundtrack by Hendrix. While in Maui, Jeffery met Mike Hynson, star of The Endless Summer surf epic, and wanted to develop a film. With the proposed title Wave, it would be centered on the Maui countercultural community. Jeffery enlisted Chuck Wein, who had produced three Andy Warhol Factory films. Wein brought in Pat Hartley as the star, who had appeared in some of his films. Wein envisioned Rainbow Bridge as "a kind of space-age Candid Camera. We're going to place Pat [New York model Pat Hartley, the protagonist] in all kinds of real-life situations, and film what happens. We're going to shoot a lot of film and just see what comes out of it." Harry Shapiro adds, "the idea was to shoot an antidote to Easy Rider, showing the positive side of the youth movement." Wein and art director Melinda Merryweather "invited outrageous people to portray themselves in Rainbow Bridge. They included dope smugglers, priests and nuns, acidheads, gays, groupies, environmentalists, and a group who claimed to be from Venus", according to Hendrix biographer Steven Roby. Before long, Warner's advance was used up with little to show for it. Although there was no plan for a Hendrix concert, Jeffery decided that a filmed performance was needed to