units. units as AMC's other models offered features and "drew buyers away from the bread and butter Rebel." 1969 The 1969 model year model lineup was simplified by dropping the 550 and 770 models, as well as the convertible body style. The four-door sedan, station wagon, and two-door hardtop were now available in base and SST trim. American Motors repositioned the Rebel line to a more "family-oriented" direction and only the two-door SST model received a new simulated "louver" trim ahead of the rear wheel openings. Exterior changes included a new grille, wrap-around taillights, decklid, as well as trim and ornamentation. The front and rear track was increased from to , but all other dimensions remained the same. The interior received a new deeply hooded instrument panel with clustered instruments and controls in front of the driver. A comparison of all domestic station wagons by Popular Mechanics noted that the intermediate-size models will not carry by plywood panels flat on the load floor because of width between the wheel well trim, but described the "cargo space in the Rebel wagons is impressive" featuring of space. American Motors produced an innovative advertising campaign for the 1969 AMC Rebel that became one of the best TV commercials in one of 15 categories as selected by a team of experts. Known as a builder of "Aunt Martha fuddy-duddy-type cars, but in the late 1960s, at the peak of America's love affair with the auto, AMC wanted to be jazzy." It had previously taken a "totally rational approach" – such as describing the benefits of factory rust-proofing and long warranty coverage. The goal of the new advertising was to highlight AMC's differences and "make an impact" with the car line. Considered as "one of the funniest TV commercials of all time – not just for cars" was the advertisement with a 1969 AMC Rebel that is torture-tested by student drivers. 1970 The 1970 model year brought changes to the four-door sedan and two-door hardtop in the form of a restyled rear-end featuring a large bumper now housing the taillights as well as unique C-pillar shapes for the sedan and hardtop that flowed into raised rear quarters. The hardtop body style was changed to a more sloping roofline with upswept reverse-angle quarter windows, giving them "a somewhat huskier look for 1970". The taillights were integrated into a new loop rear bumper with Rebel spelled out