strike Jack head on, as onlookers cringe and his hat knocked off. The ad ends with Jack lying on the ground badly injured while the paramedics are being summoned. Viewers were then directed to visit the website hangintherejack.com in order to check on his condition. The next ad depicted Jack being checked into the hospital and being operated on as his heart stopped, as Doctor Robert Conely was talking about the a "midnight breakfast at Jack's" with Nurse O'Brien. It is also revealed that his large head did not fit into the CAT scan machine and that the doctors were using unprofessional equipment (Doctor Conely states at the end of the ad to give him a hot glue gun and a bonesaw). The third ad then showed Jack in a coma and Phil volunteering to take his place at the company's head, despite Jack not being dead (he felt that he was close enough to death that he should prepare to step up, and Dr. Conely even states that he might not live). All the while, another assistant named Barbara is more positive about the situation, stating that Jack will recover. The fourth and final ad showed Phil, after snapping his fingers, announcing that he was going to take over Jack in the Box. Jack, regaining awareness of his surrounding (albeit only listening and blurred vision), thinks to himself that Phil using most of his ideas is a good thing. However, Phil states that he intends to change the company name, to "Phil in the Box", going as far to hold up the future company logo. At that moment, Jack suddenly wakes up and begins throttling Phil, stating that he will not let the name change occur and stating that he has work to do, all the while demanding his pants. The words "Jack's Back" then appear on the screen. Shortly after the announcement, the company got rid of the old Jack in the Box logo and introduced a newer and more modernized logo, along with a redesigned website. The overall campaign was noted for its unusually extensive (for the time) use of social media to gain viewer impressions at a lower cost than traditional media. In other media The pilot episode of American Dad! shows Stan Smith falsely blaming a student body candidate at his son's school for having a sexual relationship with Jack. When his son, Steve states