to cater to both the Chinese and international market, remarking, "[Shanghai Tang was] too dependent on Western people visiting Hong Kong, and we needed to transform the brand into something mainland Chinese wanted to buy". As part of the strategy to revitalize Shanghai Tang, Ooi traveled across the country, taking notes on Chinese culture. She then picked themes based on her notes that formed the basis of the company's seasonal collections. Le Masne de Chermont and Ooi opted to transform the brand from 1930s Shanghai, into a more contemporary style that retained its vibrant colours from previous designs . Shanghai Tang helped design costumes for the 2004 Yonfan film Colour Blossoms, starring Teresa Cheung. As part of their focus on the Chinese market, Shanghai Tang created the Mandarin Collar Society in 2007. It is an invitation-only club to promote shirts with a mandarin collar as standard work attire in Asia. Ooi left Shanghai Tang by the end of the following year to work for a biotech company. Present After 17 years, in October 2011, the company's 6,300-square-foot flagship store in Hong Kong's Pedder Building closed, with rising rents being cited as the main reason. Shanghai Tang lost the space to American retailer Abercrombie & Fitch, who were prepared to pay two-and-a-half times the original rent. In the meantime, the company set up several project units to continue its presence in Central, namely "A New Journey as a Nomad of Central", in a series of Mongolian gers on the roof of Central Pier 1 from 4 November to 31 December 2011. This was followed by "Shanghai Tang Loft" in Pedder Building, upstairs to the old store, from 23 October to 20 February 2012. As of 2018, there are eight stores across Hong Kong as well as stores in Shanghai, Beijing and other Asian cities, along with a string of Shanghai Tang cafes and restaurants in China. In April 2012, a new flagship store was opened on Duddell Street in Central, called "Shanghai Tang Mansion". At nearly 1,400 square metres, it is Shanghai Tang's largest branch, and was designed by Shanghai-based Design MVW. Shanghai Tang also brought in designer Raffaele Borriello as creative director the same year. In 2013, Shanghai Tang announced a 12-year partnership with Inter Parfums to create fragrances under the Shanghai Tang name. In 2014 Shanghai Tang celebrated its 20th anniversary in Shanghai. In July 2017, Swiss luxury group