SNICK (short for Saturday Night Nickelodeon) was a two-hour programming block on the American cable television network Nickelodeon, geared toward older (preteen to teen) audiences, that ran from August 15, 1992 until January 29, 2005. It was aired on Saturdays starting at 8 p.m and ending at 10 p.m. ET. In 2005, SNICK was revamped as the Saturday night edition of TEENick. Nickelodeon continues to run a Saturday night programming block today, though since the TEENick name was removed from the lineup in February 2009, the block no longer goes by any name. The block debuted on Saturday, August 15, 1992, with a pair of Sunday favorites (the teen sitcom Clarissa Explains It All and The Ren & Stimpy Show) and the network premieres of Roundhouse (a musical comedy variety series) and Are You Afraid of the Dark? (a horror fantasy-drama anthology series). Background At the time of SNICK's creation, traditional networks such as ABC, NBC and CBS didn't like to program for younger viewers on Saturday nights. The consensus at the time was that viewers who were 50 years of age and older, were the only ones available, since younger viewers traditionally went out on Saturday nights. This would explain why shows such as NBC's The Golden Girls and Empty Nest were the most predominant shows on Saturday nights at the time. Previously on Saturdays, Nickelodeon themselves ceded the 8 p.m. timeslot to the vintage sitcoms of the channel's late night programming block, Nick at Nite. Then-Nickelodeon president Geraldine Laybourne wanted to expose the myth that there is no audience for kids and teen programming on Saturday nights. Laybourne on that end, was a purveyor of market niche-talk, which was a strategy of programming highly focused programs targeted to specific groups defined by age, gender, race, education, religion or any of a number of other factors. In theory, the audience who would most likely watch SNICK would be too young to be out on the town and subsequently too old to be in bed by eight. Laybourne believed that the original shows on the SNICK block would double Nickelodeon's audience on Saturday night by as many as 650,000 to one million viewers. According to Nickelodeon, about one-third of The Ren & Stimpy Shows audience, more than a million viewers, were between the ages of 18 and 35. By early 1993, Nickelodeon according to A.C. Nielsen ratings, was the number