The TKTS ticket booths in New York City and London sell Broadway and Off-Broadway shows, music, and dance events and West End theatre tickets, respectively, at discounts of 20–50% off the face value. New York City New York City's TKTS (which is pronounced phonetically as spelled-out "tee kay tee ess") first opened in 1973 and is operated by the Theatre Development Fund. There are four locations: one in Duffy Square (at West 47th Street and Broadway, the north end of Times Square); another in Downtown Brooklyn (Jay Street and Myrtle Avenue Promenade); another at the South Street Seaport in Lower Manhattan (replacing the office formerly located in the lobby of the World Trade Center, which was destroyed in the September 11, 2001 attacks). The Seaport location has reopened after sustaining damage from Hurricane Sandy in the fall of 2012. The fourth location is now located permanently at Lincoln Center for the Performing Arts in the David Rubenstein Atrium. Main location Pavilion The original TKTS pavilion in Times Square was designed by the Manhattan architecture firm of Mayers & Schiff Associates and was inaugurated by Mayor John Lindsay. The city had a capital budget of $5,000 to build the pavilion, a sum that was obviously insufficient. But the city did have an "operating" budget, which the architects used in a plan based on renting, rather than buying, the pavilion's parts. The sales booth was housed in a rented construction trailer; the armature around and on top of the trailer was made from rented scaffolding parts. Interwoven through the armature was a continuous white canvas ribbon emblazoned with the "TKTS" logo. Foundations could not be dug under the booth because the subway structure is just below ground level. To hold down this giant "wind kite" the architects utilized pile driving test weights (also rented). The pavilion received many design awards, including the American Institute of Graphic Arts' Excellence in Communications Graphics; The City Club of New York's Albert S. Bard Award for Architecture and Urban Design; and the N.Y. State Association of Architects Certificate of Merit for Design Excellence. James Gatens ran the TKTS booth. Originally signing up for a 6-month job he ended up running it for 30 years until his retirement in 2003. The new TKTS Booth and the redevelopment of Father Duffy Square was completed as a partnership between Theatre Development Fund, Times Square Alliance, and Father Duffy Coalition.