panels, individually adjustable reclining seats, a sports steering wheel, as well as the of carpeted cargo room, a locking hidden compartment, and a roof rack. Special regional nameplates were on the rear fender in addition to the unique medallions on the C-pillar. Raider In 1969, a Rebel Raider two-door hardtop was sold only in New York and New Jersey. The marketing of these cars was timed to coincide with the New York City Auto Show. A total of three hundred Raiders were built and 75 took part in a "driveaway" by area dealers on the eve of the Auto Show. All Raiders came with a V8 engine with column-mounted automatic transmission, as well as "blow-your mind colors to choose from: electric green, tangerine, and blue-you've never seen". This limited model was a test market of the "Big Bad" colors by AMC through a regional dealer-led promotional campaign. The bright hues were later introduced at mid-year on the Javelin and AMX models. Other standard features on the Raider included black upholstery and carpeting, black front grille, black vinyl roof, a sports-type steering wheel, AM radio, power steering, and power brakes. The total price of the special Raider models was advertised at US$2,699. The objective of this exclusive offering at a tempting price was to get potential customers curious enough to visit dealer showrooms to possibly buy it or provide the salesperson with the opportunity to sell them a different one. Rebel funny cars Under the leadership of Roy Abernethy, AMC observed both the letter and spirit of the resolution prohibiting automakers from sponsorship in automobile racing. It was instituted by the Automobile Manufacturers Association (AMA) in 1957. As Rambler's sales reached third place in the domestic marketplace, AMC continued to advertise the only race the company was interested in was the human race. However, with AMC's precarious financial condition in 1966 following the race to match its "Big Three" domestic competitors under Roy Abernethy, the new management reversed AMC's anti-racing strategy and decided to enter motorsports as a method to gain exposure, publicity, and a performance image. American Motors' Performance Activities Director Carl Chakmakjian was charged to get AMC automobiles in racing, which would help to attract a younger customer base. In a "quest for quarter-mile glory", AMC reached a $1 million (US$ in 2015 dollars) agreement in 1967 with Grant Industries in Los Angeles, California (a manufacturer of piston rings,