is classed as an Official Club Sponsor. In partnership with Manchester United, Kumho launched a "Play Safer" campaign designed to increase youth road safety awareness. The company also sponsors other motoring events such as European Formula 3 racing. On February 13, 2014, Darren Rovell of ESPN announced on his Twitter page that Kumho was named the official tire of the NBA. Kumho Tire is one of the sponsors of the La Liga. Associates Daehan Tire since 1991. See also Kumho BMW Championship Kumho Tire Co. v. Carmichael List of Korean companies References External links Official website Tire manufacturers of South Korea Companies based in Gwangju Automotive companies established in 1960 Auto parts suppliers of South Korea South Korean brands South Korean companies established in 1960