Owen C. Carr approached his church's board of directors with a desire to begin a Christian television station for the Chicago area. Carr's then-congregation, The Stone Church, raised $135,000 by the end of September 1973, at which point Christian Communications of Chicagoland was incorporated. The First National Bank of Evergreen Park financed $600,000 for the purchase of needed equipment and a studio. Beating out Chicago's city colleges, Christian Communications struck a deal to buy equipment and receive the construction permit from the Chicago Federation of Labor in June 1975, and the FCC granted the transaction in January 1976. On May 26, the call letters were officially changed to WCFC (standing for "Winning Chicagoland for Christ"; a -TV suffix was added two years later), and at 5 p.m. on May 31, 1976, from the Olympic Studios on the city's near west side, WCFC signed on with the Holy Bible opened to the first chapter of Genesis, read by Pastor Carr; this was followed by a broadcast of The 700 Club. Jerry Rose, who previously worked for KXTX-TV in Dallas and helped Pat Robertson build that station, was hired as the station's general manager. However, while KXTX and its sister stations were programmed as family-friendly independent stations with some religious programming, WCFC-TV aired no secular fare. Initially only broadcasting from 6 to 9 p.m. during the week, and from 12 to 9 p.m. on Sundays, the station gradually expanded its broadcast hours; in the fall of 1976, the station was on the air six hours a day, and by 1977, aired for twelve hours a day. In 1982, WCFC began operating on a 24-hour schedule. The next year, it struck a deal to move to a facility built out for the dismantled Catholic Television Network of Chicago on Wacker Drive, relocating from the Kemper Building. Ten years after launching, WCFC-TV had a budget of $5 million and 65 employees. A locally produced show called Among Friends, hosted by Rose, aired twice a day on weekdays. The station also ran the live, 90-minute version of The 700 Club from 9 to 10:30 a.m. on weekdays, with hour-long rebroadcasts in the evenings and early mornings. It also aired the two-hour PTL Club, repeating the primary hour in the afternoon. WCFC also aired programming from well known national evangelists such as Rex Humbard, Jimmy Swaggart, Kenneth Copeland and Oral Roberts. The station also ran a