1980 (using the 7-note musical signature in its previous campaign as a tribute). Their intent was to prove to a wary public that the company was no longer the same restaurant chain plagued by the food safety scandal, and because the commercials had a definite humorous element to them that undermined the alleged "retribution" that Jack was supposedly demonstrating in these commercials and overall, the public responded positively. Car antenna ornaments modeled after Jack's head have been a mainstay of the restaurant chain's promotion for several years since 1997. Rick Sittig voiced Jack until 2015. He left TBWA/Chiat/Day in 1997, taking the ad campaign with him to his own agency in Santa Monica, first called "Kowloon Wholesale Seafood Co." and later as Secret Weapon Marketing. Jack in the Box ended its relationship with Sittig and Secret Weapon in 2015. Fictional biography The company's "biography" of him claims the following facts: According to his California driver's license, Jack I. Box is 6'8" tall and weighs 195 pounds. It also shows his birthday to be May 16. Jack was born on a cattle ranch in Colorado. He later moved to Southern California, where he met his blonde wife, Cricket, played by model Laura Dunn (1996–2010) and Gillian Vigman (2010–present). They now have a young son named Jack Jr. (who, like all males in the Box family tree, also has an oversized bald head). However, in May 2010, Jack appeared in a new commercial with a woman that did not resemble Cricket, who appeared with him in a commercial in 1997. The pair took in a movie where Jack complained and cried about the price of popcorn in relation to his low-priced menu. Jack revealed to his son that he really met Cricket at a concert at the Oracle Arena in Oakland, CA where Jack's heavy metal band, Meat Riot was playing their one hit wonder song, "Hot Mess" which was the opening act. Jack is an alumnus of Ball State University, a reference to his ball-shaped head. Jack, fluent in English, Spanish and Chinese, has starred in more than 300 television and radio commercials, including more than 100 Spanish-language ads. Jack's linguistic talents also include Mandarin, which he spoke in the 1999 television ad "Titans." Jack ran for president in 1996 and beat out Bill Clinton, Bob Dole and Dogbert in a national independent Virtual Vote poll; no recounts were required. During