its sales and readership figures at a time when traditional print media was being squeezed by the Internet. The magazine was overseen by Simon Brew. Identity Micro Mart had several quirks that helped to give it an identity. For example, the disclaimer printed at the end of the magazine was ended with a short insight into the news and events in the editorial office. One feature of Micro Mart was the images of the regular experts placed alongside their columns. As well as this, there were several other quirky additions to the magazine that did not contribute to the 'normal' content. For example, a regular feature of the news section was Tales from the Towers (Micro Mart Towers being the pet name for the editorial offices used by magazine staff and contributors). Written by staff writer Michelle, this section gave a light-hearted look at the week's events in the editorial office. When the offices moved from Birmingham to London and Michelle left the team, TFTT became Tales from the Shed written by editor Simon Brew for a while, but was not included in the magazine. The magazine was the only English language commercial magazine to still have a regular section dedicated to the Amiga platform (this article celebrated its tenth birthday). This came about after readers requested such coverage and after several requests the Amiga section was launched. Many sections in the magazine were devoted to reader contributions. The regular caption competition invited readers to submit a caption for a computing-related image. A less regular addition was called Readers' dives. As the name suggests, this feature printed images of readers' computer rooms (or dives). One section that gained more response was the Windows Crashing feature, where readers sent in pictures of Microsoft Windows going wrong in public places (such as cash machines or photo booths). This particular feature was replaced on one occasion with 'EVE Online Crashing', a news story/user submission hybrid featuring a crash occurring during the advert break of an EVE online Tournament. In late 2005, the editorial team introduced readers' reviews. This section was intended for reviews of computer products submitted by readers, but a lack of response caused it to die out after a few months. Micro Mart had a commitment to involving readers as much as possible in the publication. Many of the lead articles were written by readers, and for some this led to