The AMC Rebel (known as the Rambler Rebel in 1967) is a midsized car produced by American Motors Corporation (AMC) from the 1967 until the 1970 model year. It replaced the Rambler Classic. The Rebel was replaced by the similar AMC Matador for the 1971 model year. The Rebel was positioned as the high-volume seller in the independent automaker's line of models. The Rebel was available in several specialty models that included limited numbers of station wagons with special-themed trim and luxury equipment that were offered only in certain geographical areas. A high-performance, low-priced muscle car version was produced in 1970, the Machine, which is most recognized in its flamboyant white, red, and blue trim. The Rebel is the shorter-wheelbase, intermediate-sized version of the longer-wheelbase, full-sized Ambassador line. The Rebel was built at AMC's West Assembly Line (along with the Ambassador) in Kenosha, Wisconsin, and in Brampton, Ontario, Canada (Bramalea – Brampton Assembly Plant). The Rebel was also assembled from Complete Knock-down (CKD) kits under license in Europe (by Renault for 1967 only), in Mexico (by Vehiculos Automotores Mexicanos), in Costa Rica by Purdy Motor; and from Semi Knockdown kits (SKD) in Australia (by Australian Motor Industries), and in New Zealand (by Campbell Motor Industries). Although the Rambler name was discontinued on the Rebel in the U.S. and Canadian markets after the 1967 model year, the cars continued to be sold in international markets under the historic "Rambler" brand. Background The "Rebel" name was introduced by AMC in 1957 as a special model with a big V8 engine: the Rambler Rebel, the first factory-produced lightweight muscle car, and the first hint that muscle cars would be part of the company's future. The Rebel name reappeared for the 1966 model year on the top-of-the-line version of the Rambler Classic two-door hardtop. It featured bucket seats, special trim, and a revised roofline. For the 1967 model year, AMC's entire intermediate line took the Rebel name. Based on the Ambassador platform, the new Rebel models were designed under the leadership of Roy Abernethy, but the automaker changed management in January 1967 with the appointment of a new chairman and CEO, Roy D. Chapin, Jr., whose objective was to change AMC's "frumpy" image. The redesigned intermediate line began to be promoted with a focus on performance and advertising describing them as one of the "now cars." There were also numerous factory and dealer installed