opportunities, the book also provided a view of southern life as faceless and bland. When the commercial broadcaster Granada Television began transmission in 1956, it was primarily based in Manchester. Granada's strapline before both networked and regional programming was originally "From The North, Granada Presents...". A large arrow pointing Upward (North) was part of this caption. Granada Television's 1960s updated arrow (a G with an upwards arrow) was prominent on local idents and production endcaps until Granada's identity was divided between the ITV Granada and Granada Productions (later ITV Studios) brands as part of the creation of ITV plc in 2004. Counterbalancing the image of the rich South/poor North divide are television programmes like Cold Feet, which feature Yuppie-esque, rich or upper-class Northerners, a deviation from the stereotypical North. Meanwhile, Only Fools and Horses is based around working-class life in Peckham. Statistics suggest that the consumption of fast food appears to be higher in the North of England, with the UK's fourteen "fattest cities" to the north or west of the dividing lines detailed above. Politics In 2013, two articles in The Economist argued that the divide between the left-leaning North and the right-leaning South could not be explained by economic fortunes alone. For example, the affluent suburban constituency of Wirral South was held by Labour, whereas deprived seaside towns in Thanet were represented by the Conservatives. One of the articles compared England's North–South divide to the divide between Northern and Southern Italy. It argued that Italy had a stronger economic divide, whereas England had a stronger divide in voter behaviour. The latter divide has been made starker by the first past the post voting system, which has caused Labour's representation in the South and (until the 2019 general election) the Conservatives' representation in the North to both be far weaker than their actual levels of support. The journalist Kelvin MacKenzie suggested in 2012 that the South of England needed a political party to campaign for its interests, including "home rule" for the region. City A.M. editor Allister Heath had made a similar suggestion in April 2012, and opined that increased powers for the London region might be obtained when the constitutional status of Scotland is debated. The north–south divide has also been observed in the Brexit referendum of 2016, with the North leaning Brexit and the South being less supportive with strong support for remaining in the European Union