WEDG (103.3 MHz) is a commercial FM radio radio station in Buffalo, New York, serving Western New York. It is owned by Cumulus Media and calls itself "103.3 The Edge," broadcasting an alternative rock radio format. The studios and offices are on the east side of Buffalo on James E. Casey Drive. WEDG has an effective radiated power (ERP) of 49,000 watts, just short of the 50 kw maximum for most stations in New York. The transmitter is on Kensington Avenue, near the Kensington Expressway (New York State Route 33). History WYSL-FM, WPHD, WUFX The station signed on the air in . WYSL-FM was the FM counterpart to WYSL 1400 AM, now known as WWWS. The station switched its call sign to WPHD in 1979. WPHD mostly simulcast WYSL but played free form progressive rock overnight. The rock format caught on with listeners, prompting WPHD to go with a full time rock sound. This format made WPHD popular, along with its morning duo, Robert W. Taylor and Harv Moore, whose show ran from 1978 to 1989. On September 23, 1989, the station changed call signs from WPHD to WUFX, "103.3 The Fox". Taylor and Moore were fired and a new morning drive time show debuted, "Shredd and Ragan". Shredd coming from AM 1400 WXBX. The format lasted about six years. Both Taylor and Moore eventually were hired at WHTT-FM, which is now WEDG's sister station. Taylor is now retired and Moore went on to stints at WECK, WHLD, and then back to WECK. Taylor later served as WECK's imaging voice. WEDG On June 23, 1995, the station adopted an alternative rock format and the call sign and branding as WEDG "103.3 The Edge". At the time, Toronto radio station 102.1 CFNY-FM was making inroads in Western New York, and also rebranded itself "The Edge" shortly after the sign-on of WEDG. Because CFNY is a Canadian radio station, it was outside Jacobs Media's trademark on "The Edge" radio brand for U.S. stations. After some time playing alternative, WEDG began leaning towards a harder edged active rock direction in 2005 after then-rival 92.9 WBUF flipped from active rock to hot talk. After a few years, WEDG rotated in more "classic" hard rock/heavy metal artists alongside current and recent releases in the station playlist. WEDG was limited in how much classic material it could play, to avoid cannibalizing listeners from classic rock sister