Macdonald voiced a gingerbread boy in a commercial for AT&T's GoPhone. In 2009, Macdonald and Sam Simon pitched a fake reality show to FX called The Norm Macdonald Reality Show where Macdonald would play a fictional, down-on-his-luck version of himself. The show was picked up and Garry Shandling was added to the cast, but it was cancelled halfway through filming. On the May 16, 2009, episode of Saturday Night Live, Macdonald reappeared as Burt Reynolds on Celebrity Jeopardy!, and in another sketch. On May 31, 2009, he appeared on Million Dollar Password. 2010–2012 Macdonald became a frequent guest on The Tonight Show with Conan O'Brien during its 2009 and 2010 run. He made frequent appearances on the Internet talk show Tom Green's House Tonight, and on May 20, 2010, was guest host. In September 2010, Macdonald was developing a series for Comedy Central that he described as a sports version of The Daily Show. Sports Show with Norm Macdonald premiered April 12, 2011. Nine ordered episodes were broadcast. Macdonald's first stand-up special, Me Doing Stand-Up, aired on Comedy Central on March 26, 2011. On February 26, 2011, he became a commentator and co-host (with Kara Scott) of the seventh season of the TV series High Stakes Poker on Game Show Network. Early in 2012, it was reported that Macdonald was developing a talk show for TBS titled Norm Macdonald is Trending, which would see Macdonald and a team of correspondents covering headlines from pop culture and social media. Clips for the unaired pilot published by The Washington Post resemble a sketch comedy show in the vein of Back to Norm. In June 2012, he became the spokesperson for Safe Auto Insurance Company. Along with television and radio commercials, web banners, and outdoor boards, the effort included a series of made-for-web videos. As part of the campaign, the state minimum auto insurance company introduced a new tagline, "Drive Safe, Spend Less." 2013: Norm Macdonald Live In 2013, Macdonald premiered the podcast Norm Macdonald Live, with sidekick Adam Eget, streaming live weekly on Video Podcast Network and posted later on YouTube. It received positive notices from USA Today, Entertainment Weekly, and the "America's Comedy" website while the Independent Film Channel stated that while Macdonald remained "a comedy force to be reckoned with", and "did not quite disappoint," the show was "a bit rough around the edges." The second season of Norm Macdonald