Hyundai Card (Hangul:현대카드) is a credit card company under Hyundai Motor Group headquartered in Seoul, South Korea. In 1995, Hyundai Motor Group acquired Diners Club Korea, and changed its name to Hyundai Card in 2001. The company’s strategic alliance with the GE Consumer Finance in October 2005 boosted the fledgling business in the heavily competitive Korean credit card market. Starting with the launch of the company’s signature “Hyundai Card M” in May 2003, the company has unveiled a series of premium cards, including Korea’s first-ever VVIP card “the Black,” followed by “the Purple,” “the Red,” “the Green,” and “the Pink.” The company also simplified its credit card portfolio by categorizing products into two in terms of the types of customer rewards ─ points and discounts. Its points-focused card series include M·M2·M3 BOOST, T3, and ZERO·ZERO MOBILE. Meanwhile, its discounts-focused products include X·X2·X3 BOOST, DIGITAL LOVER, and ZERO·ZERO MOBILE. In April 2021, Hyundai Card launched Z Series which consist of three types of cards – Z Family, Z Work and Z Ontact – depending on the areas the cards offer heavy discounts. Seeking to transform into a digital company with its data science capabilities, Hyundai Card has been actively expanding its Private Label Credit Card (PLCC) business. With the establishment of a “data alliance” with PLCC partners, who are champions in their respective industries, Hyundai Card is creating synergy with those partners and laying the groundwork for long-term growth. The company has about 500 employees in its data science team, which is roughly one-third of its total headcount. As of the end of 2020, Hyundai Card had 8.9 million credit cardholders, and posted KRW 12.2 trillion in credit purchase volume. The company is spurring global expansion with its first overseas branch in Tokyo in August, 2020. As of April 2021, Hyundai Card has 9.15 million credit cardholders. In recent years, Hyundai Card has become known for its data science. The company has about 500 employees in its data science team, which is roughly one-third of its total headcount. History In October 2001, Hyundai Motor Group acquired Diners Club Korea and changed its name to Hyundai Card Co., Ltd. In May 2003, the company launched the signature Hyundai Card M and the Save Point service, which gives advanced M points, Hyundai Card’s own reward points, for Hyundai/Kia cars and other large purchases and retrieves the amount with the M points generated from