focused on a mixture of club music including the emerging house scene, acid house and rap. House pioneers Frankie Knuckles and Tony Humphries had their first UK radio interviews on Pearce's shows. Also at this time Pearce became A&R director of Urban Records (Polydor) signing the UK's biggest selling acid house album Urban Acid. Also this year Pearce played himself in an episode of the BBC drama South of the Border. In 1990, Pearce became part of the original line up of Kiss 100 FM hosting the drivetime show. He also performed at live events including Brixton Academy with artists including Ten City and Soul II Soul. He then co-promoted a series of raves at the London Astoria. He also had a weekly rave at Jazz in Purley, South London and became resident at House of Windsor. Pearce set up an underground rave label, Reachin Records, signing artists including Urban Hype and Boneshakers. Pearce took over the Kiss 100 breakfast show from Craig Charles and co-presented The Dangerous Breakfast Show with Sarah HB. He presented live shows from Detroit, New York and Chicago. The show was immortalised in a limited edition Marvel comic. Pearce became the music reviewer on ITV's Video View. 2000s In 2001, he appeared in the midnight slot at the Millennium Dome in London playing to 45,000 people at Ministry of Sound's party. Also in 2001, Pearce wrote and presented The Dance Years, a weekly clubbing TV show on ITV, and he guest hosted MTV's Dancefloor Chart. He became dance music correspondent to The Sun newspaper writing Dance Bizarre, then moved to his own weekly page in The Daily Star. NuLife label In 2000, Pearce created a new record label in partnership with BMG – NuLife Recordings which scored a string of top 40 hits including a number one with Rui da Silva's "Touch Me" (2001), a number 2 with Truesteppers, Victoria Beckham & Dane Bowers' "Out of Your Mind" (2000) and a number 3 with Ian Van Dahl's "Castles in the Sky" (2001). Pearce had 10 consecutive top 10 dance compilations and a number of gold albums including Transcendental Euphoria, Very Best of Dave Pearce Dance Anthems and Dave Pearce Trance Anthems. In 2001, Pearce was honoured with a coveted British Independent Film Award (BIFA) for his work on the soundtrack to the Richard Parry film South West 9. After leaving BMG, he signed to Ministry