Newman Day is a collegiate drinking tradition in which 24 beers are consumed over 24 hours. The ritual was initiated by students of Bates College, in Lewiston, Maine. At its inception during the college's annual January 1976 Winter Carnival, a student exclaimed that Paul Newman once said "24 hours in a day, 24 beers in a case. Coincidence? I think not," as a rhetorical mandate. Originally named Paul Newman Day, it was renamed Newman Day (sometimes known as Newman's Day), and became an unofficial student tradition at Bates in the years to follow. As time went on the tradition was picked up by his alma mater, Kenyon College, as well as Princeton. At Bates, Newman Day occurs on the Friday of Winter Carnival, although other schools have opted to celebrate on April 24th. In all cases, the event begins at 12:00 am and concludes at 11:59 pm. During his life Newman publicly opposed the tradition and asserted that the quote inspiring it was misattributed. The tradition has been spun off into new traditions and similar activities by West Virginia University and the University of Virginia. At the College of Saint Benedict and Saint John's University in Minnesota, the same tradition is celebrated annually under the name of "Case Day". History References were made to Newman Day in The Bates Student in the late 1970s, describing a day during which students participated in food fights in the dining hall. However, the activity was renamed "Newman Day" following a fictitious mandate attributed to Newman. In a speech to college students that was profiled by a magazine, Newman stated:24 hours in a day, 24 beers in a case. Coincidence? I think not.The tradition was officially debuted on the campus of Bates College in Lewiston, Maine during the January 1976 Winter Carnival by students participating in the day's events. Newman Day begins at 12:00 am and concludes at 11:59 pm. The traditional and original rules stipulate that one beer must be consumed every hour, within the hour, during this time period. During this time, the participant is not allowed to sleep and is not allowed to "boot" (throw up), or else the amount of beer consumed is "reset" to zero and they must begin the challenge again (i.e., if someone were to throw up at 11:50 pm, should they choose to complete the activity, they would have to consume 24 beers in nine minutes