LG Uplus Corp. (; stylized as LG U+, ) is a South Korean mobile network operator owned by LG Corporation. It was formerly known as LG Telecom, but changed to the current name on July 1, 2010. LG Uplus is the third-largest wireless carrier in South Korea, with 16.652 million subscribers as of Q4 2020. The carrier adopted its current name after the July 2010 merger with another two LG telecommunication subsidiaries, Dacom and Powercom. LG U+ offers a variety of mobile services. GeForce Now distributes by U+ 5G in South Korea, and MusicON was discontinued music service for Feature Phones. Kakaonavi recently partnered with LG U+. History After a decision of the state-owned Korea Telecom to sell its cellular business to private investors in 1994, the South Korean government opened the telecommunications sector up to competition. Korea Telecom would later relaunch its cellular business with KT Freetel in 1996. LG entered the wireless communications market in 1996 by acquiring a CDMA license in June and founded a new carrier named LG Telecom, which built a nationwide digital cellular network. In October 1997, PCS cellular service was launched. In March 1998, in an effort to make itself stand out from the bigger, more established players in the market, LG Telecom launched the world's first commercial cdmaOne data service using PCS technology. To better position itself to compete in the bundled services market, LG Telecom acquired LG Dacom, a fixed-line communications networks and Internet-related service provider and LG Powercom, one of Korea's largest ISPs. On July 1, 2010, LG Telecom switched to its current name, "LG U+." Services Wireless As of 2012 LG Uplus customers can receive the services on any of radio frequency band assigned, one or more of radio interfaces. In July 2006, the South Korean government canceled LG Telecom's license for 2.1 GHz W-CDMA bandwidth after the company opted not to develop the technology. LG Telecom will instead continue investing and upgrading in its CDMA2000 EV-DO Rev. A network. In July 2011, LG U+ launched its LTE network, nationwide coverage is expected to be complete by March 2012. On July 17, 2013, LG Uplus launched LTE-A service with the introduction of the Galaxy S4 LTE-A, the world's first "100% LTE" smartphone that can utilize data, voice and text with LTE and not fall back to CDMA. Starting from 2014 LG Uplus plans to release only "100% LTE" phones.