DZRJ-DTV (digital UHF and virtual channel 29) is an independent digital television station licensed to Makati City, Metro Manila, Philippines. The station is the flagship TV property of Rajah Broadcasting Network, Inc., a broadcast company owned by long-time guitarist/musician Ramon "RJ" Jacinto, The station's broadcast facilities are located at the Ventures I Bldg., Makati Ave. cor. Gen. Luna St., Makati; and its digital TV transmitter is situated at Brgy. San Roque, Antipolo City, Rizal Province, It operates from 5:00 AM to 1:00 AM daily. DZRJ-DTV began in 1993 as DZRJ-TV which operated on UHF Channel 29 using the analog NTSC-M system from 1993 to 2018. The RJ DigiTV network operates 24 hours daily on DTTV, on cable and satellite TV. Background First years (1993–2008) Ramon "RJ" Jacinto's TV property began its test broadcast in April 1993 through UHF TV channel 29 using the Analog NTSC-M system. The station then launched a month later as RJTV (Ramon Jacinto TeleVision), an independent television channel focusing on music oriented shows, local news, talk shows, and the very first local Home TV Shopping program. On July 3, 1995, RJTV went into niche programming and timeless television series, shopping and animation programs for children. At the time, the target market was kids during the day, and baby boomers at night. RJTV became the strongest UHF TV station in the Philippines, broadcasting with the maximum effective radiated power of 700 kW. In 1997, due to the emergence of UHF competitors such as Studio 23, Citynet 27 and CTV-31, RJTV went from traditional TV programming to specialized programs such as direct response companies and religious sectors. RJTV recognized the advent of specialized television – niche markets that identify specific needs of certain sectors. In 2003, RJTV experimented with its new programming approach, as it simulcasted its sister FM station RJ 100, which started its new trend called the 'TeleRadyo' concept through RJ's own program RJ Online (now known as RJ Sunday Jam; though it remains to air up to this day). It also became one of the channels who tried to conceptualize its interactive television approach, as it became a text-oriented interactive channel, first airing music videos, combined with the power of SMS messaging. Eventually, it aired programs simulcasted over RBN's radio station DZRJ AM during mornings, shopping programs during afternoons (at that time when RJTV signed-off during afternoons on free TV) and live entertainment programming during