out Bev Francis, a former Australian powerlifter, by a single point that year. Lenda Murray faced a serious challenge from Denise Rutkowski in 1993, and some argue that Rutkowski, not Murray, should have won that year. Rutkowski shocked the Ms. Olympia contest entourage and fans by retiring in 1994, just as her career was gaining mainstream popularity and her potential for winning a Ms. Olympia title was high. In the 1996 Ms. Olympia, six-time consecutive Ms. Olympia champion Lenda Murray was dethroned by Kim Chizevsky-Nicholls (then known as Kim Chizevsky). Chizevsky-Nicholls had previously placed 2nd in the 1995 Ms. Olympia, but her victory came as something of a surprise, since many had regarded Murray as virtually unbeatable. After being defeated by Chizevsky-Nicholls and placing second again in the 1997 Ms. Olympia, Murray retired from bodybuilding. Chizevsky-Nicholls went on to win the 1998 Ms. Olympia, held in Prague, Czech Republic, the second and most recent time the competition had been held outside the United States. 1992 Ms. Olympia changes In response to the increased size displayed by Murray and Francis at the previous Ms. Olympia, the IFBB made an attempt to "feminize" the sport. The IFBB, led by Ben Weider, had created a series of "femininity" rules—one line in the judging rules said that competitors should not be "too big". The judges’ guide to the competitors stated that they were looking for a feminine, but not emaciated, physique. Advertising in Muscle & Fitness for the 1992 Ms. Olympia featured Anja Schreiner of Germany prominently, relegating two-time defending champion Murray to a small "also competing" notice. Nevertheless, Murray apparently met the "femininity" requirements, and managed to retain her title; Schreiner finished 6th, and promptly retired from competition. After 1992, the judging rules were rewritten, with the new rules retaining provisions for aesthetics but allowing the contests to be judged as physique contests. Murray went on to win six consecutive Ms. Olympia titles from 1990 to 1995, matching Corinna Everson's record. Produced by: American Sports Network and Nationally Televised on ESPN. Directed by: Keith Hobelman 1999 Ms. Olympia controversy and retirement In 1999, Ms. Olympia was originally scheduled to be held on October 9 in Santa Monica, California. However, one month before the scheduled date, the IFBB announced that the contest had been canceled. The main cause was the withdrawal of promoter Jarka Kastnerova (who promoted the 1998 contest in Prague) for financial