American fashion industry, launching the Coty American Fashion Critics' Awards to recognize and promote emerging American fashion designers. Coty discontinued its participation in 1985. Coty became a key player in the American lipstick market with the launch of Coty 24 in 1955. By the 1960s, Coty had become a leading fragrance manufacturer and marketer and the largest fragrance company in the U.S. It attracted the attention of Pfizer, which acquired the company in 1963. In 1991, the company had annual sales of approximately $280 million. Pfizer sold Coty to Joh. A. Benckiser (now known as JAB Holding Company) in 1992. Coty was a strategic fit for Benckiser, which had another beauty subsidiary, as well as an international distribution network through which it could market Coty's products. Coty's fragrances at the time included Emeraude, Exclamation, L'Effleur, Preferred Stock, Sand & Sable, Tribe, and Wild Musk. Peter Harf, chairman and CEO of JAB since 1988, was named Coty's CEO in 1993. Coty acquired Unilever's European cosmetic brands, including Rimmel, in 1996. 2000s During the mid 2000s, the company focused on marketing celebrity-endorsed fragrances, including David Beckham, Céline Dion, Jennifer Lopez, Mary-Kate and Ashley Olsen, Sarah Jessica Parker, and Shania Twain. Coty also expanded its portfolio of luxury fragrances. It purchased the fragrance license for fashion designer Marc Jacobs in 2003. The company's revenue increased from $1.9 billion to $2.1 billion during 2004–2005. In 2005, Coty purchased additional licenses for Calvin Klein, Cerruti, Chloé, Lagerfeld, and Vera Wang from Unilever. These newest acquisitions, along with existing portfolio licenses including Adidas, Davidoff, and JOOP!, made Coty the largest global fragrance maker. Coty acquired Del Laboratories' parent company, DLI Holding Corp., in 2007, adding the Sally Hansen and NYC New York Color brands to Coty's portfolio. The company entered into license agreements with Balenciaga in 2008 and Bottega Veneta in 2009. 2010s In 2010, Coty purchased nail polish maker OPI Products, as well as the skin care brand philosophy from The Carlyle Group. The company also entered into a license agreement with Miu Miu, a subsidiary of Prada. Coty filed to go public in June 2012, and raised approximately $1 billion during its initial public offering (IPO) one year later. The IPO, held in 2013, was the third largest in the US at the time and the largest by a final goods company since Michael Kors. CNN Money described the offering as the "largest U.S.-listed