she had not given PFN permission for the use of her image in its commercials, stating "Vivica A. Fox is no friend of The Psychic Friends Network," and said that the video "is using her unauthorized likeness, footage, voice and photographs as an endorsement of their service." Web-based business model PFN launched as a public company on March 30, 2012. Shortly afterwards, PFN CEO Mike Lasky announced that PFN had received an additional $250,000 investment from Right Power Services Ltd, and said this funding "assures that PFNI will be well positioned to launch some of the exciting new marketing initiatives we are now finalizing. These include a broad new program of mobile advertising, a broad affiliate program, and pay-per-call advertising that will set new industry standards." In April 2012, Lasky announced that "...the prevalence of such technologies as online chat, FaceTime, mobile text messaging, and social networking has created an environment in which psychic services can thrive online and on mobile devices rather than rely on phone lines." On July 18, 2012, the Las Vegas Sun reported that The Psychic Friends Network was back, saying while "the company went bankrupt in the late '90s, founder Mike Lasky kept it on life support. The company relaunched this summer with a new web platform full of social media, e-alerts and instant messaging, so you can connect with Zelda, Destiny and Midnight Magical Spirit through video, voice or text for 24/7 tarot, astrology, numerology, dream interpretation and other 'peeks.' Calls are still $3.99 a minute ... At that price, it better be really [expletive] entertaining." In January 2014, The Psychic Friends Network announced it had expanded operations to include a website utilizing video chat. The company said in its press release that "With the addition of VOIP chat platform, the Psychic Friends Network is now the only service in the psychic industry offering a full suite of connection methods, including phone, click to call, audio and video chat, and its soon-to-be-released mobile app." In December 2014, PSN announced that it has changed its company name to "Peer to Peer Network", to reflect "its expanded new corporate direction into all facets of the booming peer-to-peer industry." Peer To Peer Network still existed as a publicly-traded entity as of 2021. Insider criticism Mark Edward gave an insider's account of the organization's business model, as well as his dealing with clients, in his 2012 book Psychic