ASMALLWORLD (ASW) is a media company and a social network based in Zürich, Switzerland. The company markets itself as "the world's leading travel & lifestyle community" and offers its services to travellers around the world. Centred around the ASMALLWORLD social network, the company operates a group of travel and lifestyle businesses which aim to inspire and enable its customers to travel better, experience more, and make new connections. Membership The social network has a membership subscription model; offering three different tiers: the basic ASMALLWORLD, Prestige and Signature. The company provides access to over 1,000 events per year in 150 cities worldwide, including in-person ones like wine tastings, art gallery openings, weekend trips but also virtual ones like Live visits of remote hotel properties or webinars on sustainable travel. Member services ASMALLWORLD includes a communication platform and a service platform, for "a private international community of culturally influential people, connected by three degrees." Members create user profiles and can use the online calendar and private messaging. The site also offers over 100 "city guides" written by its members detailing and rating restaurants, bars and nightclubs. To facilitate meetups, ASW’s site has a “Geolocator” tool, which allows users to post travel plans as well as browse and comment on the travel plans of other members. Members can also view upcoming ASW-hosted events in different cities. The website also offers members an online marketplace, employment website, networking and investment opportunities, rental property, and roommate search. Using the website’s Internet forums, members can exchange advice on travel and business, or converse. Events Annually, in mid-December, over 200 members attend the Winter Weekend at the Gstaad Palace in Gstaad, Switzerland, where members can join in skiing, wine tastings, dinners, and black tie receptions. The company also hosts summer events in Saint-Tropez, costing members €2,000-€4,000/person, and sometimes Marbella. History In March 2004, Erik Wachtmeister and his wife, Louise Wachtmeister, founded ASmallWorld. It was dubbed "MySpace for millionaires" by The Wall Street Journal. To maintain its desired exclusivity, ASmallWorld, while initially free, was invitation-only, open only to those invited by an existing member. In October 2004, the platform had 30,000 users, mostly celebrities, models and bankers between 25 and 35 years old, living in Europe or North America. By August 2005, the platform had 68,000 members. In May 2006, Harvey Weinstein's The Weinstein Company acquired a majority stake in the platform. Other investors included former AOL COO