The Bridge World (TBW), the oldest continuously published magazine about contract bridge, was founded in 1929 by Ely Culbertson. It has since been regarded as the game's principal journal, publicizing technical advances in bidding and the play of the cards, discussions of ethical issues, bridge politics and leading personalities, and reports of major tournaments. Culbertson edited TBW (assisted by a staff of well known writers and players such as Josephine Culbertson, Alfred Sheinwold, Samuel Fry Jr., Richard L. Frey, Albert H. Morehead, and Alphonse "Sonny" Moyse Jr.) until 1943. Morehead then became editor and continued until 1946, when Moyse took over. The McCall Corporation purchased TBW in 1963, and subsequently sold it to Edgar Kaplan. Kaplan became editor and publisher in late 1966; his first issue is dated January 1967. Jeff Rubens acted as Kaplan's co-editor until Kaplan's death in 1997, when Rubens became editor and publisher. Largely because of its emphasis on IMP and matchpoint play, TBW is of interest primarily to tournament players. Regular features Several features appear in each issue. The most popular are: Editorial Prior to 1967, editorials had appeared infrequently in TBW. Under the Kaplan/Rubens editorship, the Editorial became a monthly feature, and occupies a privileged position, appearing directly after the table of contents. The Editorial usually discusses issues that are both timely and of import to tournament bridge players, and from time to time provides a forum for points of view that are not shared by the editorial staff. A non-random sample of the topics that have appeared in the Editorial over the past 40 years: Conditions of contest that reward the deliberate loss of preliminary matches Effective disclosure of partnership agreements, particularly in international competition where Highly Unusual Methods (HUMs) are prevalent. Similarly, the ongoing tension between players who wish to use their own bidding innovations and administrators who need to protect tournaments from HUMs. Slow play Dealing effectively with cheating and professionalism, primarily as to American Contract Bridge League (ACBL) tournaments Sex discrimination, evidenced by the existence of men-only, women-only, and open events Psychic bidding The Italian Bridge Federation's handling of the Burgay-Bianchi affair Master Solvers Club (MSC) The MSC is a combination of quiz and commentary. Several problem hands, along with the bidding so far on each, are presented and the reader is asked what call he would make (the number of problems per month has varied, but since at least