Money-rich, time-poor, is an expression used to describe groups of people who have relatively little leisure time despite having a high disposable income through well-paid employment. Time poverty has also been coined as a noun for the phenomenon. Marketing researchers Kenhove and De Wulf have suggested that grocery-shoppers can be divided into four segments: 'money-poor, time-rich', 'money-poor, time-poor', 'money-rich, time-rich' and 'money-rich, time-poor'. Their analysis suggests that these groups have significant differences in behaviour and attitudes which impact their buying habits. See also Affluenza Eight-hour day Four-day week Six-hour day Slow movement (culture) Time affluence Work–life balance Workaholic References External links GatesNotes 2016 Annual Letter Personal life Working time Work–life balance Employment Emotional issues