in honour of Henry Milles-Lade, 5th Earl Sondes, a member of the club's board of directors. The clock was removed during later stadium redevelopment work. New owner Paul Scally took over at the club in 1995 and soon instigated a programme of redevelopment which completely transformed the formerly run-down ground. A new Gordon Road Stand was built in 1997 at a cost of more than £2 million. A vote of supporters initially proposed that the new stand be named "The Paul Scally Stand", but this was rejected by its namesake as he felt "uncomfortable and embarrassed" by the idea. Two years later the Rainham End terracing was replaced with a new all-seater stand, with the sports centre behind it demolished and replaced with a car park. The main stand on the northern side of the pitch was demolished in 1999, along with a section of away terracing, to be replaced with a new state-of-the-art facility dubbed the Medway Stand, but the work was beset by problems. Due to serious delays with the building of the new stand, the club was forced to spend most of the subsequent season first with that side of the ground completely empty, then later with building work ongoing. Supporters were not able to sit in the new stand until the latter stages of the 1999–2000 season, and even then many of the facilities had not been finished. The stand also caused severe financial problems for the club, as its facilities eventually cost significantly more than the original estimate. The stand was named following a vote by Gillingham supporters. The fourth side of the ground was redeveloped in 2003 when the Town End terracing was removed and a temporary stand put in its place, named after the late football commentator and Gillingham supporter Brian Moore. It was hoped that work would begin on a permanent Brian Moore Stand in 2004, but due to talk of relocating the club to a new ground and the club's current financial problems, this has been put on hold. On 1 June 2007, the stadium was officially renamed KRBS Priestfield Stadium as part of a sponsorship deal that lasted three years with the Kent Reliance Building Society. In 2011 another such deal led to the rebranding of the stadium as MEMS Priestfield Stadium. Structure and facilities The pitch is surrounded by four all-seater stands – the Medway Stand, the Rainham End,