The Mid-Michigan Great Lakers let people attend the first few games for free, which attracted around 3,000 attendees per game. When the Great Lakers started charging for tickets, the team averaged 200 attendees. The Music City Jammers were last in attendance, averaging 300 people per game. They played a game on February 2, 1992 at the 11,000 seat Nashville Municipal Auditorium, which had a total attendance (including the players, referees and statisticians) of 136. The Louisville Shooters in October 1991 announced plans for a $125,000 to $175,000 marketing campaign to advertise the GBA's inaugural season. The firm Bridgemon, James & Shawver Advertising Inc.—who also worked on marketing for the Louisville Redbirds professional baseball team—was contracted to run the campaign which consisted of newspaper ads, television and radio ads and a 30-minute infomercial on WAVE (TV). By February 1992, team owner Jim Tilton told Business First-Louisville the Shooters were facing "a pretty heavy loss" and he was seeking a new line of credit to keep the team afloat. The team had sold 150 season tickets and were averaging 2,250 attendees per game. A deal to sell the Shooters to an ownership group led by David Gleason fell through. By mid-March 1992, the Shooters had their telephone service shut off for failed payment. On March 31, 1992, the office furniture at the team's headquarters was repossessed. The team also had to forfeit their first round playoff series against the Mid-Michigan Great Lakers due to failure to pay rent on their home venue, Louisville Gardens. As of April 1992, the Shooters owed $23,000 in back rent to the Louisville Gardens owners. After the 1991–92 season, GBA commissioner Mike Storen announced he was stepping away from the league to focus on his sports marketing business. David Gleason, who attempted to purchase the Louisville Shooters in February 1992, eventually purchased the franchise from Jim Tilton. Gleason said the purchase did not include the legal obligation for $300,000 in outstanding debts owed by Tilton, however, Gleason still had to pay the debts as he wanted his debtors services. He had to settle his account with Bridgemon, James & Shawver Advertising Inc. before they would agree to continue working for the team. When they did settle the debt, the advertising firm only agreed to work on an hourly rate and would no longer let debts accrue. Gleason came to an agreement that let him continue to use