George Michael (he directed the video for Michael's "Too Funky" in 1992). He also directed the first advertising film for one of his fragrances, Alien. Clarins has held the rights to his name Thierry Mugler since 1997. Retirement from fashion Clarins shuttered the ready-to-wear component of Mugler's brand in 2003, due to financial losses. It kept the perfume division open as it was profitable. Mugler left fashion in 2002. When asked about the subject, he said: "Fashion is beautiful, 3-D art on a human being. But it wasn't enough, which is why I went on to create in other ways. For me, it wasn't the right tool anymore. But perfume still interests me". In 2002, Mugler collaborated with the Cirque du Soleil. He directed "Extravaganza", one of the scenes of Zumanity, and also created all of the costumes and the identity of the characters in the show. In 2008, the Mugler brand launched Thierry Mugler Beauty, a high-end line of cosmetics. In 2009, Mugler worked as artistic advisor to singer Beyoncé. He created the costumes for her "I Am... World Tour". In September 2010, Nicola Formichetti was announced to be the Creative Director of the Thierry Mugler brand. He changed the brand name to MUGLER, removing the first name, and in January 2011, he launched the revival of the brand's menswear collection in collaboration with Romain Kremer. An April 2010 New York Times story discussed Mugler's cosmetic transformation. "[Mugler has] taken to calling himself Manfred and transformed his body...into what is apparently a 240-pound spectacle of muscle and nipple and tattoo..." With over two years of being the creative director of MUGLER, Formichetti announced in April 2013 that he and the fashion house would be parting ways. Formichetti left MUGLER to work for the Italian brand Diesel. In December 2013, House of Mugler announced David Koma as the artistic director. In 2016, Mugler created and directed the music video and staging for San Marino's Eurovision Song Contest entry "I Didn't Know" performed by Turkish singer Serhat. Despite retiring from his brand in 2003, he made the exception to design under his name "House of Mugler" for the Met Gala in 2019 and for Kim Kardashian. Getting his inspiration from Sophia Loren in the film Boy on a Dolphin, Mugler envisioned a wet California girl; hence the creation of the "wet couture dress". Fragrances Mugler's first perfume appeared in 1992 and