Anglian Water is a water company that operates in the East of England. It was formed in 1989 under the partial privatisation of the water industry. It provides water supply, sewerage and sewage treatment to the area formerly the responsibility of the Anglian Water Authority. The remaining functions of the authority were transferred to the Environment Agency. Anglian Water is regulated under the United Kingdom Water Industry Act 1991. Supply area Anglian Water supplies drinking water to all or parts of Bedfordshire, Buckinghamshire, Cambridgeshire, Essex, Lincolnshire, North Lincolnshire, North East Lincolnshire, Norfolk, Northamptonshire, Nottinghamshire and Suffolk. Anglian Water provides drainage and sewerage to a wider area, stretching from the Humber in the north to the River Thames in the south, including the Great Ouse and a small part of Greater London around Upminster. Corporate information Anglian Water Services Ltd is a private limited company that provides the majority of Anglian Water branded services and utilities and is registered in England and Wales with company number 2366656. A sister group exists, including Anglian Water Property Holdings (UK) Ltd and Osprey Water Services Ltd. Customer service Anglian Water came joint first in the qualitative 'Satisfaction by company' league table for water and sewerage companies in Ofwat's Service Incentive Mechanism Annual Report 2012/13, having ranked fourth in the same survey in 2011/12 and fifteenth in 2010/11 Campaigns Keep It Clear The Anglian Water "Keep It Clear" campaign aimed to reduce sewer blockages in the region caused by fats, oils, grease and unflushable items like baby wipes. The campaign also worked with community leaders to inform the public and offered free sink strainers to stop food waste going down drains. Following a seven-week trial in Peterborough, blockages fell by more than 80 per cent. The model is now being rolled out to other "hotspot" towns and cities in the region. Drop 20 The "Drop 20" campaign encouraged the public to lower their water consumption by per day to reduce the energy needed to deliver water and upkeep infrastructure. Anglian's reasoning behind the campaign was to reduce their environmental impact and for water conservation, as the region is quite dry in comparison to other areas of the country. The company commented: "Where there's water, there's carbon – and quite a bit of it. Every bath, flush or glug has CO2 built into it, thanks to all the processes it takes to get it to the