pieces of honeycomb cooled, they absorbed moisture and started sticking together. Eventually, this hygroscopic nature of honeycomb led Hoadley to dip the honeycomb bars in chocolate, keeping the honeycomb dry and crunchy. Thus, in 1913, the Violet Crumble bar was created. Hoadley wanted to call his new bar just Crumble, but learned that it was an unprotectable name. He thought of his wife (Susannah Ann née Barrett) and her favourite flower, the violet, and registered the name Violet Crumble, using a purple wrapper with a small flower logo. The confectionery bar was an instant success at the time and has remained popular into the twenty-first century. The original orchard site in the Melbourne suburb of Burwood East was sold at less than market price to the Methodist Church Central Mission for the establishment of a Boys' Training Farm, which later became the Tally Ho Boys' Home. The site now houses residential development, Crossway Baptist Church, the National Archives of Australia and the Tally Ho Business Park. Hoadley and Susannah had fourteen children. He died at the age of 73 in his home, "Bella Vista", in the Melbourne suburb of Kew, Victoria. The Hoadley company was acquired by Rowntree's in 1970 and then by Nestlé in 1988. Hoadley's in popular culture The Australian company MYOB Limited has its global headquarters in the Tally Ho Business Park, once part of the Hoadley estate. MYOB's corporate logo and corporate colour scheme is purple and gold, which is also famous as the colour scheme of the Violet Crumble. Hoadley's name is remembered in the name of the successful Australian rock band competition, Hoadley's Battle of the Sounds, which ran from 1966 to 1972 and was sponsored by the company. The competition was used to heavily promote the Violet Crumble bar. References 1844 births 1918 deaths People from Willingdon Confectioners Australian jam and preserved fruit makers 19th-century Australian businesspeople English emigrants to colonial Australia Businesspeople from Melbourne 19th-century Australian inventors