Education. He also helped to increase enrollment in the Center's Advanced Study Program. Tribus was a co-founder of Exergy Inc., a company specializing in the design of advanced, high-efficiency power production systems. In his later years, he focused on the theory of structural cognitive modifiability of Reuven Feuerstein, an Israeli psychologist. Research Tribus research interests ranged from academic subjects such as heat transfer, fluid mechanics, probability theory, statistical inference, and thermodynamics, to applied topics such as sea water demineralization, aircraft heating, aircraft ice prevention, and the design of engineering curricula. He also had a strong influence concerning the domains of industrial quality, ergonomics, and education. Tribus was a leading supporter and interpreter of W. Edwards Deming. He is also known in the 1970s for an insightful book entitled Rational Descriptions, Decisions and Designs, which popularized Bayesian methods with examples. In the 1960s, Tribus coined the term "thermoeconomics". Perversity Principle Myron Tribus, "Perversity Principle": "If you try to improve the performance of a system of people, machines, and procedures by setting numerical goals for the improvement of individual parts of the system, the system will defeat your efforts and you will pay a price where you least expect it.". This idea was close to a quotation by Paul Valéry about the spontaneous creation of counter-measures defeating measures, It was reformulated by Stephen Covey as, "Whoever tries to manage his business only looking at figures will soon not have anymore the figures nor the business." Personal life Tribus married Cora "Sue" Davis, who he met during the war. Together, they had two daughters: Kamala and Lou Andreas. Death Tribus died on August 31, 2016. Legacy and honors Elected member of the National Academy of Engineering in 1973, under Special Fields & Interdisciplinary Engineering, for his contributions to applied sciences that support engineering, to engineering education, and for professional service in education, government, and industry. Thurman H. Bane award Society of Automotive Engineers's Wright Brothers Medal, 1945 American Society of Civil Engineers's Alfred Noble Prize as a joint award from seven societies for his work developing a thermal ice protection system for aircraft, 1952. UCLA's Engineering Alumnus of the Year, 1971–1972 American Statistical Association's Deming Lecturer Award in 1998 for "The Contributions of W. Edwards Deming to the Improvement of Education" Honorary degrees Master of Arts from Dartmouth College, 1962 Doctor of Science from Rockford College, 1965 Doctor of Science from Oakland University,