Commercials." Journal of International Consumer Marketing 22.4 (2010): 327-346. Rivadeneyra, Rocío. "Gender And Race Portrayals On Spanish-Language Television." Sex Roles 65.3/4 (2011): 208-222. Montoya, Rosario, Lessie Jo Frazier, and Janise Hurtig. Gender's Place : Feminist Anthropologies Of Latin America / Edited By Rosario Montoya, Lessie Jo Frazier, And Janise Hurtig. n.p.: New York : Palgrave Macmillan, 2002., 2002. De La Torre, Miguel A. Hispanic American Religious Cultures. Santa Barbara, Calif: ABC-CLIO, 2009. External links Kemper, Robert V.; Marianismo in Mexico: An Ethnographic Encounter, Dept. of Anthropology, Southern Methodist University. Gender roles Mexican culture Women and psychology Femininity Psychological attitude Gender in Latin America