read each article on a media website as well as the number of users having shared a news article on Facebook, Twitter, or other social networks. Scholars, however, have not found that third-person perception predicts willingness to censor news or political media content including censorship of press coverage of the O.J. Simpson trial, support for an independent commission to regulate political communication, or censorship for a Holocaust-denial advertisement. Hypothesis Extension Scholars have noted that in some situations, people don't always estimate greater media effects for others than for themselves. Indeed, in certain situations people tend to estimate greater media effects on themselves than on others, and in other situations people tend to estimate similar media effects on self and others. These two phenomena are commonly known as first person and second person effects respectively. First Person Effects First person perception First person effects – the estimation of greater media effects on self than others – tends to happen in situations in which people judge it desirable to be influenced by the media message. Innes and Zeitz first documented this phenomenon in 1988 when they noticed that participants exposed to content with a violent message exhibited traditional third-person effects while those exposed to a public service announcement exhibited the reverse. They described this reverse effect, however, only as “something akin to a third person effect” (p.461). Several years later, Cohen and Davis, who found that people tended to overestimate the effect of attack advertisements for disliked candidates on themselves than on others, coined the term “reverse third-person effect” (p.687). The same year, Tiedge, Silverblatt, Havice, and Rosenfeld coined the term “first-person effect” to refer to the perceived effects of media on self as being more than on others. Finally, Gunther & Thorson, in a study that paved the way for extension of the third-person effect hypothesis, demonstrated empirically that the social desirability of the message tended to affect whether participants were likely to exhibit third- or first- person effects. Socially desirable messages, Gunther and Thorson argue, tend to produce first-person effects while messages that are not perceived as desirable to be influenced by tend to produce traditional third-person effects. First person behavioral effects Only a handful of studies have, intentionally or unintentionally, examined the behavioral component of the first-person effect. Of these, only one has specifically examined a relationship between first-person perceptions and behavioral consequences. Day examined the relationship between first-person