family, and they will be the ones representing the new generation of the Benettons. Alessandro Benetton was born on 2 March 1964 in Treviso, eldest son of Luciano Benetton. He received a Bachelor of Science degree from Boston University and an MBA from Harvard. He worked as an analyst at the global finance department at Goldman Sachs in London. In 1993, he founded "21 Investimenti S.p.A.," a merchant bank, and is currently chairman of that company. In 2004, he was appointed deputy chairman of the Benetton Group with the special responsibility of overseeing the company's expansion in East Asia, particularly China and India. He is currently chairman of Benetton Group and a board member of Autogrill. He also sits on the advisory committee of Robert Bosch Internationale Beteiligungen and is on the council of Confindustria (Confederation of Italian Industry). He has three children, Agnese, Tobias and Luce. Rocco Benetton was born on 29 September 1969 in Treviso. He is also a son of Luciano and Maria Teresa Benetton. After studying mechanical engineering at Boston University, he moved to New York, where he worked at hedge funds, Oppenheimer & Co. and Alpha Investment Management. He served at the latter as managing director. In 1997, he moved to England, where he managed the Benetton Formula One team until the 2000 season. He then moved back to Treviso, where he founded the companies Zero Rh+ and Oot Group. In 2003, he temporarily joined the board of Banca del Gottardo Italia. References External links Photos of Benetton's family Each time a man - The Alessandro Benetton Blog Italian businesspeople in fashion Italian billionaires Benetton Group