Face!" ITV Ahead of the 1966 FIFA World Cup he took his first steps into television with ITV. He made his debut on a Fairs Cup tie between Chelsea and A.C. Milan, played on 16 February 1966, before covering England's pre-World Cup friendly with West Germany. During the World Cup in England, Davies covered all the matches in the North East, including North Korea's famous 1-0 win over Italy, although none of them were broadcast live, because in those days all the matches on the same day kicked off at the same time and in the days before multi-channel television only one game, invariably the one involving England would be shown live. Davies would not make his "live" network football debut until the 1970 World Cup, when he commentated on Italy vs Uruguay for the BBC, although in May 1969 he had commentated on the Wales vs Scotland game in the Home International Championship when still with ITV, but this game was only shown live in the LWT and HTV Wales regions. His spell with ITV continued for another three years, providing commentaries for ABC and Granada Television. Davies also covered the 1968 Olympic Games in Mexico City, commentating on a number of sports. When LWT launched in 1968, he was the choice of the Deputy Head of Sport John Bromley to commentate on and present their new football show The Big Match. Bromley's boss Jimmy Hill won the argument though and installed his choice, Brian Moore, in the role that he would fill for the next thirty years (Moore had commentated on the 1966 World Cup Final for BBC radio), although Davies and Moore both claimed to have been unaware of this until many years later. BBC Davies joined the BBC in July 1969, making his first brief on-screen appearance as a touchline reporter at the Wales v Rest of the UK International football match held to celebrate the Investiture of the Prince of Wales, but for the next 35 years he was closely associated with the Match of the Day programme, making his debut in unusual circumstances on 9 August 1969. The programme was to take up a new format, providing each region with its own second match. Davies was signed primarily to cover matches in the North of England and was assigned League Champions Leeds United's match with Tottenham Hotspur on day one. However, on the day