were also sold to Deutsche Bank. In 2010, the government sold the balance of its holdings in the bank. In 2010, Mafteach Discount (Discount Key) was launched, offering benefits and discounts to credit cardholders, while combining an opportunity to makes small but regular deposits into a savings account with each purchase. In 2012, the bank was forced to sell Tachlit ETNs to Dash Investment House, after the Supervisor of the Banks ordered it to sell its holdings in the company (20%) by 2013. Digital Banking & Fintech Discount Bank has gained media attention for its focus on digital banking and fintech partnerships. In 2017, Discount Bank signed agreements with several fintechs, including Icount and PayBox, to improve payment services and open banking abilities. Of note, Discount Bank's creation of an artificial intelligence-driven digital assistant occurred through the successful partnership with Personetics Technologies. The AI, called Didi, was the first of its kind for Israel's banking industry. In 2019, Discount Bank launched Business+, a mobile banking app for business banking customers that earned several awards, including the EMEA Gartner Eye on Innovation 2018, the 2017 and 2018 IT Awards by People and Computers. Subsidiaries Israel Credit Cards, Ltd. (CAL): Israel's leading issuer of credit cards, including Visa and MasterCard. Discount Bank has a 72% ownership stake. Discount Capital: As Discount Bank's investment banking arm, Discount Capital managed a ₪ 1.2 billion portfolio as of 2019. It invests directly in companies and business ventures, as well as in investment funds and mezzanine investments. Tafnit Discount Asset Management: Asset management of investment portfolios for private clients, private and public companies, non-profit organizations and government agencies. IDB Bank: an American multinational private bank, commercial bank and financial services company headquartered in New York City with locations in the United States, Latin America and Israel. Controversy In 2021, IDB and its subsidiary Mercantile Discount Bank reached a settlement of ₪343 million (A$137 million) with the Australian Tax Office (ATO), after allegedly conspiring with the Sydney-based Binetter family to engage in tax fraud. The banks reportedly allowed the family to route "back-to-back" loans through their accounts, "in effect lending their own money and paying interest to themselves", in exchange for a percentage of the balance. The family then fraudulently claimed the interest expense as a tax deduction, with a bank executive giving false sworn evidence that the transactions were at arm's length. The bank "made no