Eve Cigarettes is an American brand of cigarettes, currently owned and manufactured by the Liggett Group in the United States. Outside of the U.S, Philip Morris International is the manufacturer of the brand. History Eve was launched in 1971 as competition for rival Philip Morris corporation's Virginia Slims as a cigarette targeted at the growing women's market. Virginia Slims, a brand marketed specifically to women, were aimed at women who identified themselves as liberated, independent, and modern; Eves were aimed at women content to be feminine. In the 20th century, both the Eve cigarettes and the packages containing them featured a floral design, prompting some ads to describe the cigarette as having "Flowers on the outside, flavor on the inside." As of 2002, the floral pattern has been replaced by butterflies, an updated graphic that appears less old-fashioned and more appealing to younger audiences. Advertising for Eve urged women to embrace their femininity. Like Virginia Slims, Eve hoped to attract women by harnessing the power of fashion. Many print advertisements across the decades portrayed women in fashionable, ladylike outfits, notably more conservative than their Virginia Slims counterparts. Some Eve slogans made direct reference to physical appearance, such as the "Farewell to the ugly cigarette pack" and "Eves of the world, you are beautiful" in the 1970s. Both slogans told women that they would be beautiful if they smoked a beautiful cigarette. Like Virginia Slims, Eve cigarettes are longer and narrower than average cigarettes, a clear reference to a woman’s figure. A slim, slender figure is often presented as more desirable in women’s fashion magazines and by models in the fashion industry. Thus, Eve joined Virginia Slims in providing a subliminal, indirect message that their brand would result in its smokers obtaining or maintaining a slim figure. Eve also took advantage of its extra length (commonly 120mm as opposed to the 85 mm of an average cigarette); a 1980s slogan, "Every inch a lady", drove home the connection between long cigarettes and sophisticated, ladylike women. Marketing Eve cigarettes used feminine art in their marketing, starting with the cigarette itself, which was long and slim. The length was originally 100mm, but increased to 120mm within two years to be more readily identified with the feminine ideals of slimness and length. The packages were decorated with flowers to look feminine and fashionable, specifically signifying that this was a lady's cigarette, as well as