and the first jazz clubs of San Francisco did occur on Terrific Street and attract national talents like Sophie Tucker, Sid LeProtti, and Jelly Roll Morton. It was at this time that the Barbary Coast gained a wider appeal and its large dance halls drew tremendous crowds. The principal attraction of Terrific Street was dancing and many nationally known dance steps like the Texas Tommy and the Turkey Trot, were invented on Terrific Street. At night, its brightly lit block could be seen from across the bay in Oakland despite the fact that neon lights had not yet been invented. Demise An extreme shift in political policy came about in 1911 when James "Sunny Jim" Rolph, was elected as mayor to the first of 10 terms. Rolph, along with a new group of city supervisors and the business sector, was committed to reforming the Barbary Coast district. Just before election time in September 1913, William Randolph Hearst's newspaper the Examiner, started a major crusade against the Barbary Coast and in a full page editorial suggested that it "should be wiped out." Ten days later, the police commission adopted resolutions that no dancing was allowed in any establishment of the district that served alcohol, that no women – employees or patrons – was permitted in any saloon of the district, and that even electric signs was forbidden. As a result, some drinking establishments fired their female employees and became straight saloons, and others closed their businesses. Some of the larger dance halls moved to other districts and managed to survive for several more years by masquerading as dance academies or closed dance halls, but they never regained their previous popularity. In 1917, the brothels were closed due to the Red Light Abatement Act, but by that time, all the excitement of Terrific Street had vanished. Following the Red Light Abatement Act, prostitution zones and prostitutes were forced to outskirt areas such as the Tenderloin and Union Square as shopping centers took over. Later eras of the Pacific Street District International Settlement When Prohibition was adopted in 1920 and stopped the flow of alcohol to the bars, Terrific Street's block lost much excitement and its dance halls and concert saloons were replaced by offices, hotels, and warehouses. However, after Prohibition was repealed in 1933 and liquor was again available, an attempt was made to revive its entertainment scene. The police commission quashed