in school gymnasiums across the country in the 1960s and 1970s. Later life and career Politics In February, 1964, Wilkinson announced that he would enter a special election to replace his friend, the late Robert S. Kerr, as U. S. Senator from Oklahoma. He had already resigned his position as head coach of the Oklahoma University Sooners. Politicians and the Oklahoma press debated whether he was qualified to become a U. S. Senator, though all seemed to agree that his popularity as a cultural icon gave him an important edge. Easily winning the Republican primary, Wilkinson became the Republican nominee for the U.S. Senate in 1964, at which point he legally changed his first name to Bud, but narrowly lost to Democrat Fred R. Harris, then a State Senator in Oklahoma. Both parties involved political heavyweights from out of state to campaign for their candidates. Republicans invited former President Eisenhower and Senator Barry Goldwater. Illness made Eisenhower miss the occasion, so his former Vice President Richard Nixon served as substitute. Harris supporters got President Lyndon Johnson to make an appearance, as well as several other national Democrats. Wilkinson's Republican advisers brought in Senator Strom Thurmond to appeal to ultra-conservative voters in Little Dixie, which had recently turned reliably Republican. That effort backfired. Harris later said, "my campaign got an extra benefit from Senator Thurmond's Oklahoma visit … Thurmond wound up scaring the daylights out of even a lot of conservative white voters with his jingoist speeches, advocating for the escalation of the American war effort in Vietnam." In the 1964 General Election, Republican presidential nominee, Senator Barry Goldwater lost to incumbent President Lyndon Baines Johnson 55-45 percent in Oklahoma. Through 2020, Johnson is the last Democrat to carry Oklahoma in a presidential election. Wilkinson entertained seeking the other Oklahoma U.S. Senate seat in 1968, but he did not run, and the position went to former Governor Henry Bellmon, also a Republican. Broadcasting and NFL coaching In 1965, Wilkinson joined ABC Sports as their lead color commentator on college football telecasts, teaming with Chris Schenkel and, later, Keith Jackson. Wilkinson was the color analyst for four of the greatest games in college football history, each commonly referred to as a "Game of the Century": Notre Dame vs. Michigan State in 1966, UCLA vs. USC in 1967, Texas vs. Arkansas in 1969, and Nebraska vs. Oklahoma in 1971. Wilkinson was inducted into