Gentrification and Historicism Architecture, the Neoclassical architecture or its important elements are still being used, even when the Postmodernist architecture is dominant throughout the world. Palladianism A return to more classical architectural forms as a reaction to the Rococo style can be detected in some European architecture of the earlier 18th century, most vividly represented in the Palladian architecture of Georgian Britain and Ireland. The name refers to the designs of the 16th-century Venetian architect Andrea Palladio. The Baroque style had never truly been to the English taste. Four influential books were published in the first quarter of the 18th century which highlighted the simplicity and purity of classical architecture: Vitruvius Britannicus by Colen Campbell (1715), Palladio's I quattro libri dell'architettura (The Four Books of Architecture, 1715), De re aedificatoria by Leon Battista Alberti (first published in 1452) and The Designs of Inigo Jones... with Some Additional Designs (1727). The most popular was the four-volume Vitruvius Britannicus by Colen Campbell. The book contained architectural prints of famous British buildings that had been inspired by the great architects from Vitruvius to Palladio. At first the book mainly featured the work of Inigo Jones, but the later tomes contained drawings and plans by Campbell and other 18th-century architects. Palladian architecture became well established in 18th-century Britain. At the forefront of the new school of design was the aristocratic "architect earl", Richard Boyle, 3rd Earl of Burlington; in 1729, he and William Kent designed Chiswick House. This house was a reinterpretation of Palladio's Villa Capra "La Rotonda", but purified of 16th-century elements and ornament. This severe lack of ornamentation was to be a feature of Palladianism. In 1734, William Kent and Lord Burlington designed one of England's finest examples of Palladian architecture, Holkham Hall in Norfolk. The main block of this house followed Palladio's dictates quite closely, but Palladio's low, often detached, wings of farm buildings were elevated in significance. This classicizing vein was also detectable, to a lesser degree, in the Late Baroque architecture in Paris, such as in the Louvre Colonnade. This shift was even visible in Rome at the redesigned façade for Archbasilica of Saint John Lateran. Neoclassicism By the mid-18th century, the movement broadened to incorporate a greater range of classical influences, including those from Ancient Greece. An early centre of neoclassicism was Italy, especially Naples, where by the 1730s court architects such as Luigi Vanvitelli and Ferdinando Fuga