the TBW readership, that mis-analyze hands. (The column title was adapted from a television program, That's Incredible!, then-popular in the US.) Technical innovations first appearing in TBW: a highly abbreviated list includes the Grand Slam Force, Stayman, lebensohl, PLOB, suit-preference signals, the unusual notrump, Puppet Stayman, and CRASH. (Blackwood is not included in this list: although Easley Blackwood Sr. submitted an article on his convention to TBW, it was rejected – presumably because it conflicted with the editor's eponymous Culbertson 4-5 Notrump convention.) A technical innovation in the play of the cards is now rare: many advanced coups were known to whist players during the 19th century. However, Geza Ottlik's The Quest and The Way It Is advanced readers' awareness of card play, particularly in the areas of and squeeze play, well beyond levels previously discussed in the bridge literature. Several times each year, humorous, bridge-themed fiction appears in TBW. Authors such as Frank Vine, Robert Gray, Victor Mollo, David Bird, Danny Kleinman and Nick Straguzzi, and E. S. Baer (a pseudonym of Edgar Kaplan's), among many others, have contributed satirical short stories with points concerning bidding, the play of the cards, and bridge personalities. Bridge Hall of Fame The concept for a Bridge Hall of Fame was originated with Lee Hazen, an early Life Master, and undertaken by The Bridge World magazine by a ballet poll of 115 leading bridge columnists in the United States; the top three names receiving at least thirty percent of the cast votes were elected in the inaugural year. The magazine continued with elections in 1965 and 1966 but then discontinued sponsorship. The elected members to the Bridge World's Hall of Fame were: 1964: Ely Culbertson, Charles Goren and Harold Vanderbilt 1965: Oswald Jacoby, Sidney Lenz and Milton Work 1966 Howard Schenken, Sidney Silodor and Waldemar von Zedtwitz Subsequently, in 1995, the American Contract Bridge League inaugurated their own Hall of Fame and adopted the initial nine inducted in the Bridge World Hall of Fame. Bridge World Standard Since 1968, the magazine has periodically polled experts on various bidding treatments and conventions in order to develop a unified system of bidding known as Bridge World Standard. There have been five versions of the system with the latest revision being the 2017 edition. Bridge World Standard has evolved with the practices of North American experts and, similar to the Standard American Yellow Card system promulgated