KBZT (94.9 FM, "Alt 94-9") is a commercial radio station licensed to San Diego, California. Owned by Audacy, Inc., the station broadcasts an alternative rock format. Its studios are located in San Diego's Stonecrest area, and the transmitter is located in La Jolla. KBZT broadcasts in HD Radio; it carries two additional formats on digital subchannels, including the reggae-formatted Bob Radio, and an all-comedy channel. History MOR (1960-1978) 94.9 FM began as KLRO-FM in 1960 with a middle-of-the-road format. Adult Contemporary/Oldies (1978-1987) On September 14, 1978, KLRO-FM flipped to gold-based adult contemporary, changed call letters to KBZT and changed monikers to "K-Best 95." In the mid-1980s, the station flipped to oldies. Soft Rock (1987-1992) In 1987, after the station was sold to Sandusky Radio, the station adopted new call letters KWLT, flipped to soft rock, and changed monikers to "K-Lite 95", before changing again to "Y95" and the KKYY calls in 1989. As KWLT, the station launched the local careers of morning show hosts, Jeff Elliot and Jerry St. James, better known as Jeff and Jer (most recently on KYXY). In 1991, Jeff and Jer moved to rival B100, with KKYY changing its name to "Mix 94.9", adopted new call letters KRMX, and added more gold based music. Oldies (1992-2000) The station reverted to back to oldies, again as "K-Best 95" on January 16, 1992, though with the call letters KBZS. (The KBZT call letters and "K-Best" logo were featured on a station in Palm Springs, where it was briefly the number one station in that market. The call letters reverted to San Diego in 1994 after the Palm Springs station changed format to Spanish.) In the mid-1990s, Sandusky sold the station to Anaheim Broadcasting, which in turn sold 94.9 to Jefferson-Pilot, making KBZT a sister station to country-formatted KSON-FM. 80s Hits (2000-2002) On November 10, 2000, due to low ratings, KBZT switched to an "'80s Hits" format, just a day before KMSX dropped hot AC and adopted the same format. Alternative (2002-present) On November 11, 2002, KBZT flipped to alternative rock, branded as "FM 94/9". In 2006, Lincoln Financial Media bought KBZT and all the others that were owned by J-P, including KIFM and KSON. In April 2006, the Lincoln Financial Group completed a merger between themselves and the Jefferson-Pilot Corporation. The media assets of the new merged company (including several San Diego area radio stations) are now called