rebrand. The TeenNick block also adopted the identity of the American channel. In April 2010, Nicktoons and Nick Jr. took on their rebrand logos. Nickelodeon HD was launched in October 2010 on Sky. Later, it was picked up by Virgin Media. Since 1 January 2019, it broadcasts for 24 hours a day. On 31 October 2022, Sky sold its stake in Nickelodeon UK, including Nickelodeon, to Paramount. Availability Cable Virgin Media : Channel 712 (HD) and Channel 713 (+1) Online Now TV: Watch live Satellite Sky : Channel 604 (HD), Channel 616 (+1) & Channel 642 (SD) Sky : Channel 604 (SD), Channel 616 (+1) & Channel 623 (HD) Terrestrial BT : Channel 468 (SD) and Channel 475 (HD) Ownership Nickelodeon's UK operations are owned by Nickelodeon UK Ltd., which originally operated as a 50-50 joint venture between MTV Networks International and Kidsprog Ltd., a subsidiary of BSkyB formed solely for the launch of the channel. By 2005-2006 the stake was altered so MNA owned 60% and Sky owned 40%. On October 31, 2022, Sky sold its stake in Nickelodeon UK Ltd., to Paramount International Networks, meaning they now own full control. The sale of the stake was so Sky could enter the children's market on their own with the launch of a stand-alone Sky Kids network, which they were not allowed to do due to the Nickelodeon joint-venture. Subsidiary and sister channels Nick Jr. Nick Jr. first appeared in the UK and Ireland on 1 September 1993, between 9am – 12pm on weekday school days on the main Nickelodeon UK channel. It soon branched out to 10am - 2:30pm. In July 1999 it was announced Nick Jr would be given its own channel and was launched as a 14-hour (initially 13) standalone channel on analogue and digital pay TV on 1 September 1999 and subsequently the block was taken off Nickelodeon in July 2000 (but shortly reintroduced in 2005). Nick Jr. originally timeshared with MTV Dance when that channel launched in early 2001, though this ceased some time ago, with MTV Dance having gone 24 hours since then. Nick Jr. itself has broadcast for 24 hours since 2010. Nick Jr. Too On 24 April 2006, Nick Jr. Too was launched under the name Nick Jr. 2. It broadcasts Nick Jr. shows on a different schedule from the main Nick Jr. channel. It has broadcast for 24 hours since 2015.