named the "most brilliant half-hour of TV to arrive in this century" by Rolling Stone writer Rob Sheffield. Ayoade then directed a performance of comedian Tommy Tiernan's world stand-up tour, Crooked Man, which was released in November 2011. Ayoade provided his voice to the main cast of Channel 4's ill-received animated sitcom Full English, which aired for just five episodes in 2012 before being cancelled. Ayoade starred opposite Ben Stiller, Vince Vaughn, and Jonah Hill in the science fiction comedy The Watch as a neighbourhood watch group that uncovers alien forces threatening the world. The film was not well received by critics, although Ayoade's performance was praised. Keith Phipps of The A.V. Club felt the film's "brightest spots" came courtesy of Ayoade, while Michael Phillips of the Chicago Tribune felt Ayoade was "the reason it's not entirely lame". Also in 2012, Ayoade began voicing Todd Lagoona, an anthropomorphic hammerhead shark who was a recurring character in Noel Fielding's Luxury Comedy. From 2013 to 2014, Ayoade voiced Templeton, the class nerd, in the CBBC animated series Strange Hill High. He replaced Stephen Fry as presenter in the second series of Channel 4's Gadget Man in September 2013, and also presented a third and fourth season. The series featured Ayoade presenting a variety of innovative products and gadgets. He was also the host of the spin-off series Travel Man, where he spent 48 hours in a different location each episode with a celebrity guest. He was a team captain on the Channel 4 panel show Was It Something I Said?, which began airing October 2013 and co-starred David Mitchell as host and Micky Flanagan as fellow team captain. Also in 2013, Ayoade read Roald Dahl's children book The Twits for Penguin Audio's audiobook collection and Virgin Media launched an advertising campaign starring the Jamaican sprinter Usain Bolt featuring the voice of Ayoade. He provided the voice-over for Apple's iPhone 6 UK campaign with Chris O'Dowd in 2014. He also appears on Channel 4's 8 out of 10 Cats Does Countdown, usually at least once per season. Ayoade's second feature film, the black comedy thriller The Double, was based on Fyodor Dostoyevsky's 1846 novella The Double; it was written by Ayoade and Avi Korine and stars Jesse Eisenberg and Mia Wasikowska. It concerns a timid man who becomes frustrated by the appearance of his charming doppelgänger, both of whom are played by Eisenberg.