Eskimo Joe's is a restaurant and bar located at 501 W. Elm in Stillwater, Oklahoma. History Eskimo Joe's was opened by Steve File (who came up with the name) and Stan Clark (who later purchased File's interest and became sole owner), two graduates of nearby Oklahoma State University (OSU), on July 21, 1975. Originally, Eskimo Joe's was only a bar, but when the drinking age was raised from 18 to 21 in 1984, the business became a restaurant as well. The name came from the desire to express that Eskimo Joe's had the coldest beer in town. The restaurant, also called "Stillwater's Jumpin' Little Juke Joint," occupies a two story building with a unique atrium dubbed the "Joe Dome" featuring a retractable glass roof, built in 1992. Eskimo Joe's is a popular hang-out for OSU students and is located across the street from the main campus. It is an extended part of "The Strip," a hang-out zone of bars centered on Washington Street, and often features concerts and other late-night attractions for the college drinking scene, such as Ladies Night or Coin Beer. In early 2003 Eskimo Joe's started a "Thirsty Thursday" promotion that charged a $5 cover and gave patrons all the domestic beer they cared to drink. This promotion has since changed to "bottomless bottles." Media references In the season 9 episode 12 of the ABC sitcom The Middle titled "The Other Man", the character Brad mentioned to Sue at the 18 minute mark that he and Luke went down the street to Eskimo Joe's. The scene was set where Sue attends college which was in Indiana. In 2005, Sports Illustrated's on-line magazine, SI on Campus, named Eskimo Joe's the third best collegiate sports bar in the U.S. In 1990, during his commencement speech, President George H. W. Bush endorsed Eskimo Joe's cheese fries. In 2006, during his commencement speech, President George W. Bush followed his father's footsteps and also mentioned both the restaurant and the cheese fries. Merchandise and mascots Eskimo Joe's is also famous for its branded merchandise. The Eskimo Joe logo, featuring the smiling cartoon Eskimo Joe and his slobbering canine friend Buffy, was created in 1975 by a freshman art student at OSU, Bill Thompson. The company runs a retail outlet connected to the restaurant in Stillwater, as well as a location in Tulsa, and mail-order and online catalog businesses; around the Christmas season,