generated success, the business opened its strict policy of cash-and-carry to options of using credit. After 34 years of running the company, Joe Hardy appointed his daughter Maggie Hardy Knox president and owner in 1992. Joe Hardy passed 40 percent of the company stock to Maggie that year as well, and added another 40 percent the following year. With a new leader, 84 Lumber continued to expand and reached $1 billion in sales for the first time in 1993 and opened its 400th store in 1997 in Ephrata, Pennsylvania. In 1999, 84 Lumber opened its first “84 Plus” retail store in Graysville, Tennessee. The store, designed by Maggie Hardy Knox, carried about 12,000 products and was meant to increase the company's profits by selling products at a higher profit margin. On December 7, 2002, the company exceeded $2 billion in annual sales for the first time in history. In 2004, the company opened another 18 new stores, most of which are located in metropolitan areas that had once been unprofitable. 84 Lumber suffered great losses in sales when the housing market crashed in 2009. On the brink of bankruptcy, Hardy Knox used her own personal finances and closed stores to stave off bankruptcy. Knox's efforts ultimately proved to be successful. In 2013, 84 Lumber increased sales 27 percent over the prior year, generating $2.1 billion in revenue. Since then, the company has continued to expand and open new stores and manufacturing facilities year after year. In 2016, 84 Lumber announced a major expansion plan on the west coast. In 2019, the company opened its largest store to-date in Chesterfield (Richmond), Virginia. In 2017, 84 Lumber broadcast its first-ever Super Bowl ad, "The Journey", during Super Bowl LI. The advertisement chronicled the visibly arduous journey of a mother and daughter migrating from Mexico to the United States, to be then blocked by a border wall. The ad was controversial even before its premiere; prior to the game, Super Bowl LI's broadcaster Fox rejected a version of the ad that contained the border wall scene, as they felt the imagery was too politically sensitive (newly inaugurated U.S. President Donald Trump promised the construction of a wall along the entire Mexico–United States border). Awards In 1991, 84 Lumber topped ProSales magazine's “Dealer 100” list. Since then, it has made the influential trade magazine's list every year, reaching the fourth ranking in 2019 and