featured programs from its two predecessor networks as well as new series specifically produced for The CW. Subsequently, on February 22, 2006, News Corporation announced the launch of MyNetworkTV, a network operated by Fox Television Stations and its syndication division Twentieth Television that was created to primarily to provide network programming to UPN and WB stations with which The CW decided against affiliating based on their local viewership standing in comparison to the outlet that the network ultimately chose, allowing these stations another option besides converting to independent stations. On March 7, 2006, in a joint announcement by the network and Hearst-Argyle Television, KCWE was confirmed as The CW's Kansas City charter affiliate. Since the network chose its charter stations based on which of them among The WB and UPN's respective affiliate bodies was the highest-rated in each market, KCWE was chosen to join The CW over KSMO as—at the time of the agreement—it had been the higher-rated of the two stations, despite channel 62 having signed on thirteen years before the full-power Channel 29 debuted; KMCI also vied for the CW affiliation, although it likely would not have obtained the affiliation in any event. Two days later on March 9, the Meredith Corporation announced that it had signed KSMO to an affiliation agreement with the Fox Entertainment Group to become the market's MyNetworkTV affiliate, as part of a deal that also saw its UPN-affiliated sister station, KPDX-TV in Portland, Oregon (which was passed over for the CW affiliation in that market in favor of Tribune-owned WB affiliate KWBP, now KRCW-TV), being committed to join the network. As the station already had the "CW" initialism in its call letters, KMBC/KCWE management stated that it would take advantage of this fact for branding purposes and retain the existing KCWE callsign. KCWE adopted a new wordmark logo based around and inspired by the network's logo design that August, at which time the station changed its on-air branding to "KCWE, Kansas City's CW"; however it officially remained a UPN affiliate until September 15, 2006, before affiliating with The CW when that network debuted on September 18. KSMO, meanwhile, joined MyNetworkTV upon that network's launch on September 5, although it remained a part-time affiliate of The WB—carrying only the Daytime WB block for the remaining two weeks of that network's operation—through September 15. On August 23, 2007, KMBC and KCWE moved their operations into