Halfpixel later expanded to include webcartoonists Brad Guigar and Dave Kellett of the comics Evil Inc. and Sheldon, respectively. The four published How To Make Webcomics through Image Comics in the first quarter of 2008. The book covers a variety of topics of interest for beginning and intermediate webcartoonists. Straub went on to co-produce Blamimations and the Kris and Scott’s Scott and Kris Show for Penny Arcade TV. In 2012, ShiftyLook announced that Straub and Kurtz were co-producing a new animated web series, Mappy: The Beat, in which they also voiced all the characters. The series premiered in July 2013 and aired for 13 episodes. From 2008-2012, Straub managed and wrote for his own horror fiction website Ichor Falls, which featured his most notable work of short fiction, Candle Cove. Structured as a series of forum posts, it follows people discussing a forgotten children's program. They uncover increasingly disturbing shared memories of the program before discovering that Candle Cove was merely half an hour of TV static which they, as children, had collectively perceived as a story. Rights to the story were picked up by SyFy in 2016 and served as the basis for the first season of the series Channel Zero. In 2015, Straub published the first video in his horror web series Local 58 TV, which was later moved to YouTube. The series coined the term analog horror and arguably kickstarted the popularity of the genre. Some critics cite Straub and Local 58 as having solidified conventions which would go on to define the genre and even indirectly influence feature-length horror films such as Skinamarink (2022). Additionally, in 2021 Straub launched an Alternate Reality Game based on the series hosted at Local58.tv, which is still running as of December 13, 2022. Podcast host Straub has co-hosted numerous podcasts, most of which center around the online comic industry, daily life, or comedy talk shows. In 2005, while part of the comic collective Blank Label Comics, Straub and Dave Kellett co-hosted the Blank Label Comics Podcast. The podcast interviewed fellow webcomic creators about their comics and creative process. In 2007, leading up to the release of How To Make Webcomics, Straub - alongside the books co-authors, Scott Kurtz, Brad Guigar, and Dave Kellett - produced the podcast Webcomics Weekly. The show featured industry news and insight on making a successful web comic. In this same time period, Straub and Kurtz