Bisto is a popular and well-known brand of gravy and other food products in the United Kingdom and Ireland, currently owned by Premier Foods. History The first Bisto product, in 1908, was a meat-flavoured gravy powder which rapidly became a bestseller in the UK. It was added to gravies to thicken them and give a richer taste and aroma. Invented by Messrs Roberts & Patterson, it was named "Bisto" because it "Browns, Seasons and Thickens in One". Bisto Granules, which dissolve in hot water to form a gravy substitute, were introduced in 1979. As of 2005, Bisto Gravy Granules had a British market share of over 70%. Nearly all British grocery outlets stock a Bisto product. Products As of 2022, in addition to the original gravy powder the company also produces the following products. Gravy granules range Beef Beef (reduced salt) Beef (gluten-free) Chicken Chicken (reduced salt) Chicken (gluten-free) Turkey Vegetable Onion Southern style American hot & spicy Swedish Style Meatball Pigs In Blankets (bacon flavour; 2022 limited edition) Bisto Best range In 1991, Bisto launched a new, more expensive granules product. Packaged in a glass jar, it offered a fuller flavour than the standard granules. Beef Beef (reduced salt) Chicken Chicken (reduced salt) Turkey Pork Lamb Vegetable Caramelised Onion Gravy pots range A range of ready to use microwavable pots. Chip Shop Gravy Chip Shop Curry Sauce Spicy Pepper Sauce Katsu Curry Sauce Sauce mixes range Cheese sauce Parsley sauce White sauce Curry sauce Frozen foods Produced under licence by Kerry Foods except where stated. Yorkshire puddings (manufactured by Greencore) Cottage pie Bangers and mash Roast chicken dinner Roast beef dinner Shepherd's pie Beef in gravy Spaghetti bolognese Meat free spaghetti bolognese Roast lamb dinner Chips in curry sauce Chilli con carne Lasagne Advertising Bisto is notable both for the age of its brand and for the advertising campaigns it has used. In 1919, the Bisto Kids (created by illustrator Will Owen (1869–1957)) appeared in newspapers and soon became popular. The Bisto Kids were a boy and girl in ragged clothes, who would be illustrated catching the odour of Bisto on the breeze and exhale longingly, "Ah, Bisto!" The Bisto Kids were also part of more elaborate advertising campaigns in later years. The Bisto Kids have not been included in Bisto advertising since 1996. Many Bisto adverts shown on television through the years on British and Irish television are