a new facility at the Winchester Business Center (located at 6455 Winchester Avenue, near Swope Park) in southeastern Kansas City, Missouri. Announced in 2002, construction of the facility—which was designed in the mold of the Spanish-inspired architectural style of Country Club Plaza, and built by Oklahoma City-based architecture firm Rees and Associates, which also designed the studio facilities of sister stations WDSU in New Orleans and WESH in Orlando—began in June 2005, and was completed in early August 2007. The modern purpose-built concrete and glass studio facility incorporates a master control facility with digital and high definition transmission processing equipment; a two-story production studio; an expanded newsroom; a satellite management center supporting downlink and uplink capabilities; a helistop for KMBC's "NewsChopper 9" helicopter; and surface parking for station employees and guests. The move of operations of KMBC and KCWE formally migrated to the Winchester Avenue studio ended KMBC's 54-year tenure at the Lyric Theatre, which had earlier been sold by the Lyric Opera to real estate firm DST Realty. In late March 2010, the Hearst Corporation filed an application with the FCC to transfer the KCWE license from the KCWE-TV Company subsidiary to the Hearst Television unit; the transfer was completed on May 1 of that year, officially making KMBC-TV and KCWE directly owned sister stations. After the transaction was finalized, KCWE's designated licensee, "Hearst Stations Inc." began to be used as the default licensee name identified in the copyright tag displayed at the end of KMBC-produced newscasts on both station, even though "KMBC Hearst Television Inc." remains the licensing purpose corporation for KMBC-TV. KCWE-DT2 On March 3, 2009, KCWE launched a digital subchannel on virtual channel 29.2, initially serving as an affiliate of This TV, through an affiliation agreement between Hearst Television and network co-parent Metro-Goldwyn-Mayer (which handled affiliate distribution on behalf of original managing partner Weigel Broadcasting). On January 2, 2015, through a three-station agreement between Hearst and network parents Weigel and Fox Television Stations, the subchannel became an affiliate of Movies!, a similarly formatted network that mainly airs feature films from the 20th Century Fox library; the switch displaced This TV—which Hearst had been phasing out from its stations starting in 2011, in favor of MeTV and Movies!—from the market for six months until Fox affiliate WDAF-TV (whose parent company, Tribune Broadcasting, assumed Weigel's ownership interest in This TV in November 2013) took over the affiliation through