Johannes Gütgemann (1857–1929), also known as John Taylor and John Goodman, was the founder of the Velocette motorcycle company. Gütgemann was born in Oberwinter, a town on the banks of the Rhine in Germany around 1857. His father was a successful merchant but died when Johannes was young, so when he was nineteen he moved to England to start a new life. He married Elizabeth Ore in 1884, settling near her home in Birmingham. They had five children together. Business Shortly after his marriage, Gütgemann went into business with a partner named Barrett, who had inherited a company called "Isaac Taylor & Co." Gütgemann then adopted John Taylor as his English name, and began making bicycles and fittings. He opened a small shop in Great Hampton street in Birmingham. He met another bicycle maker named William Gue and they started building bicycles together in 1896 under the name "Taylor Gue Ltd". In 1904 they took over the Belgian firm Kelekom Motors and began experimenting with motorized bicycles. They created their first motorcycle, the 2-horsepower Veloce, in 1905. It struggled on the marketplace and Taylor Gue was wound up in 1905. Taylor went straight on to found a new company, Veloce Limited in late 1905 to market motorcycles and related products. His son Percy had left to seek his fortune in India and another son Eugene was working as an apprentice making motorcycles at New Hudson. Inspired by their father, the brothers set up New Veloce Motors Limited at Spring Hill in Birmingham and began making motor cars in 1908. Taylor was experimenting with a new motorcycle engine design and commissioned the engines from his sons' company, while he went on to develop the frames and cycle parts at his new premises in Fleet Street Birmingham. In 1909 he had a working prototype 276cc four stroke which had many innovative design features. The motorcycle market was very much in its infancy however, and sales were poor, so he decided to produce a 499cc belt drive model to bring in some much needed cash. In 1911, Taylor became a naturalized British citizen, and in 1917 formally anglicized his German name to John Goodman. Veloce Motors Limited, the car company founded by his sons Percy and Eugene Goodman, had failed in 1916; in 1917 they became involved with Veloce Limited and several related companies. In 1913, the company first used the trade name