some recent off-network sitcoms and drama series, movies on weekend afternoons and evenings, some first-run syndicated shows, and overnight programming from the Shop at Home Network. KCWE's programming focus would gradually shift over time; in September 1999, KMCI assumed the local rights to Fox Kids, where the block and its successor, FoxBox/4KidsTV, remained until Fox stopped providing children's programs within its schedule in December 2008. Channel 29 ceased carrying children's programs on weekdays altogether by August 2003, after UPN's decision not to renew its time-lease agreement with Buena Vista Television resulted in Disney's One Too being discontinued, with the network turning over the time allocated to that block to its affiliates. As it had done after dropping Fox Kids, KCWE acquired additional first-run talk and reality programs to fill the vacated time slots; the only children's program offerings that were carried on KCWE afterward were acquisitions from the syndication market. In early October 1999, the Salzmans—through their television station group, Qwest Broadcasting, which also owned WB affiliates WATL (now a MyNetworkTV affiliate) in Atlanta and WNOL-TV (now a CW affiliate) in New Orleans through an outsourcing agreement with Tribune Broadcasting—purchased Liepold's controlling 51% interest and Jones' 9% interest in KCWE in an all-stock transaction for $558,000. Hearst would purchase the station outright in 2001, creating Kansas City's first television duopoly; however, Hearst-Argyle continued to structure its control of KCWE as a management arrangement rather than direct ownership for several years afterward, as the station was nominally owned by an indirect subsidiary of the Hearst Corporation doing business as "KCWE-TV Company", instead of its Hearst-Argyle broadcasting division (which at the time, was a publicly traded company controlled by Hearst). In September 2005, the station changed its on-air branding to "KCWE, Kansas City's UPN", using a modified version of the "MOREtv" logo design (KMBC would resurrect the former "MOREtv" branding on September 14, 2010, when it launched "MOREtv Kansas City," a weekday-only prime time block of general entertainment programs that aired on digital subchannel 9.2 until it switched affiliations from The Local AccuWeather Channel to MeTV on June 21, 2011). As a CW affiliate On January 24, 2006, the respective parent companies of UPN and The WB, CBS Corporation and the Warner Bros. Entertainment division of Time Warner, announced that they would dissolve the two networks to create The CW Television Network, a joint venture between Time Warner and CBS that initially