the expansion of its weekday morning newscast into the 4:30 a.m. timeslot (NBC affiliate KSHB-TV (channel 41) also moved the start time of its morning newscast to 4:30 a.m. on that date). On September 14, 2010, KMBC-TV launched a half-hour weeknight-only 9 p.m. newscast on KCWE to compete with WDAF-TV's in-house 9 p.m. newscast and the KCTV-produced 9:00 p.m. newscast on MyNetworkTV affiliate KSMO; the program would eventually expand to a full hour on April 25, 2016, on the same date that KMBC also launched an hour-long late afternoon newscast at 4 p.m. For the February 2011 sweeps period, KMBC-TV's newscasts garnered the #1 spot among the Kansas City market's television news operations; the station tied with WDAF-TV during the 6 to 7 a.m. hour, though channel 4's morning newscast beat KMBC's broadcast of Good Morning America during the 7 to 9 a.m. time period. The station's 5, 6 and 10 p.m. newscasts also placed first in their respective time slots; while its prime time newscast on KCWE placed second in the 9 p.m. time slot, slightly ahead of the KCTV-produced newscast on KSMO but well behind WDAF-TV, which has led the 9 p.m. hour since shortly after its switch to Fox and the related launch of its prime time newscast in September 1994. On April 30, 2013, KMBC launched a separate website (www.kmbc.tv, and reformatted its weeknight 5 and 6 p.m. newscasts as well as the 8 a.m. hour of its FirstNews extension on KCWE to allow viewer comments, opinions and questions sent to the station's Facebook, Twitter and Google Plus accounts in a live chat hosted by the respective anchors of the aforementioned KMBC/KCWE newscasts. To coincide with the introduction of the station's new logo on April 23, 2018, KMBC implemented an updated version of Hearst's standardized graphics package for its news-producing stations that are now optimized for the 16:9 format. This station, along with Pittsburgh sister station WTAE (also an ABC affiliate), were among the last stations in the Hearst Television portfolio to implement the updated graphics, a roll-out that began at Orlando sister station WESH (NBC) in mid-January. Notable former on-air staff Walt Bodine (deceased) Jonathan Coachman (later with World Wrestling Entertainment, was with ESPN until October 2017, rejoined WWE in January 2018) Christine Craft Len Dawson (also former Kansas City Chiefs quarterback; host of Inside the NFL and analyst with NBC and the Kansas City