on a business plan and need for the successful integration of Music Phones was written in 2004 by Strategy Analytics - "Music phones are key for 3G", a cellular consulting firm in Massachusetts. The report boosted the need for phone manufacturers like Nokia and Motorola to join the bandwagon and explore several music options including the development of a music store strategy by Nokia and the integration of iTunes into a phone by Motorola with its Rocker. Sony, Samsung, and LG were too busy focusing on increasing pixelation and stability within CDDMA camera modules. Sony tried to leverage the Cybershot technology in a multimedia strategy, but it was too slow of a change. While Samsung was driving the high tier segment improving display capability. Nokia worked hard to drive DRM technology to be included into its OVI music store and introduced a new music phone line called Xpress music banking on end user needs rather than on operator's wants because the line was expected to receive lower subsidies from operators than others. In this way, Nokia was banking on the Idea of the report that music could be used to drive customer acquisition at that time rather than data revenues for the time, as mentioned in the report from Strategy Analytics. The Rocker was a success driving new adherents into a highly competitive US market even though it still remained tied to a computer for music downloads. It could be said that it was the adoption of the Rocker by ATT as an acquisition strategy for the US market that prompted operators to purchase music capable phones and manufacturers to develop them. This success of ATT to drive acquisitions was copied by other operators such as Verizon, Sprint, and T-Mobile, which also drove the introduction of music into the cellphones. Two years after the Rocker, Apple introduced its iPhone and things went on its way. Today, most cell phones incorporate music capabilities which have also been transferred to the smartphones. The built-in app that you use to play music on the iPhone or iPod touch is called Music (on iOS 5 or higher) or iPod (on iOS 4 or lower). While many apps offer music, this is the most common and the one that, for many people, will be the only music app they need. See also Ringtone References The Best Smartphones for Music Mobile content Mobile telecommunications