been a country station prior to its acquisition by Big City. Renamed WWYY, its addition formed a quadcast. The WYNY call letters were added to the simulcast on the Briarcliff Manor transmitter in December 1998. These call letters had been first used in New York City radio in 1977 at 97.1 MHz and had been associated with country music on 97.1 and 103.5 MHz until 1996. Financial problems at Big City Radio In November 1999—as the company struggled to raise its share price and its strategy of using multiple signals to cover a large market had not panned out as anticipated—Big City Radio's founder, Michael Kakoyiannis, resigned. He was replaced by Charles Fernandez of Heftel Broadcasting, a station group that primarily targeted Hispanic audiences, and the company merged with Fernandez's Hispanic Internet Holdings. The company announced plans to change its other "Y107" network, in the Los Angeles area, to a Spanish-language format, though New Country Y-107 would be left untouched. The station, however, continued to struggle, as its four transmitters did not provide the type of clear coverage that one New York City station could. Big City's financial problems, however, continued to grow. In 2001, the company dismissed its program director and morning show host for "economic reasons". As other Big City stations changed to Spanish-language formats, speculation mounted that New Country Y-107 would be next. That October, Big City Radio moved the studio operation from Hawthorne to Manhattan. From country to Rumba In late April 2002, it was finally announced that New Country Y-107 would leave the format, and the station's air staff began saying their on-air goodbyes. On May 8, it made way for "Rumba 107.1" and became a Spanish-language contemporary hit radio outlet. The format change did not improve Big City's increasingly dire financial position. In November 2002, the company retained a broker to shop the quadcast and its other properties for sale. The stations were sold in 2003 to Nassau Broadcasting Partners for $43 million. When the deal took effect, Nassau broke up the quadcast. Nassau ended up retaining only the Lehigh Valley station, WWYY. Jarad Broadcasting acquired the Long Island station, which became WLIR-FM; WWZY in New Jersey was sold to Press Communications for $20 million; and Pamal Broadcasting leased and then bought the Westchester County station, converting it to a simulcast of its WSPK in Poughkeepsie before returning it to its own station. References