later acquire several UPN affiliates through its purchases of stations from Max Media and Sullivan Broadcasting the following year). One of the stations involved in the deal was KSMO, which had been a charter affiliate of UPN since that network launched on January 16, 1995. On March 24, 1998, American Chestnut Television announced that it had reached an agreement with UPN to move the network's Kansas City affiliation to KCWB. Channel 29 took over as the market's UPN affiliate on March 30, at which time the station changed its branding to "KC29". However, even though KSMO concurrently took over the WB affiliation on that date, KCWE chose to retain the local programming rights to the Kids' WB programming block in the interim partly because of that station's existing rights to the Fox Kids lineup, which KSMO had carried since September 1994 through an agreement between Sinclair and Fox (WDAF-TV had declined to carry Fox Kids upon becoming a Fox affiliate, a situation that would become commonplace among its then-sister stations that joined Fox through the network's affiliation deal with New World Communications). The rights to the Kids' WB and Fox Kids blocks would eventually transfer between the two stations in June 1998, when KCWB took over the local rights to Fox Kids at the same time that KSMO began clearing the entire WB programming lineup when it added the Kids' WB weekday and Saturday lineups to its schedule. The assumption of Fox Kids gave KCWB an expanded inventory of children's programming; the station carried the weekday morning blocks of Fox Kids and UPN Kids (which was replaced by Disney's One Too in August 1999) together on Monday through Friday mornings, with the two-hour UPN block being separated into two one-hour blocks bookending the Fox Kids programs, while Fox Kids' weekday afternoon and Saturday morning blocks aired in pattern and the UPN Kids weekend block aired in its normal Sunday time slot. On August 24, 1998, Channel 29 changed its call letters to KCWE (a modification of its original calls, and standing for "Kansas City's World of Entertainment"). On January 1, 2000, the station realigned its branding to once again match its Tampa sister (by then WMOR-TV, now an independent station), identifying on-air as "MOREtv 29". Alongside UPN prime time programming and a blend of cartoons and a few live-action children's shows from both Fox Kids and UPN Kids, KCWE carried