we don't want; ours, we won't give up on."). One of the first activities on movement's behalf was writing an open letter to Sarajevo's own Goran Bregović, the best known and most established Yugoslav rock musician who was at the moment going through a well-documented creative and commercial crisis with his band Bijelo Dugme's latest studio effort getting poor reviews and selling underwhelmingly, in addition to reports of band members' infighting and vocalist Željko Bebek's imminent departure. Dripping with jovial sarcasm and backhanded compliments, the new primitives' letter invites Bregović to join them, offering him a fresh start along with creative reset. 1983–1984: Elvis J. Kurtović & His Meteors get the ball rolling Elvis J. Kurtović & His Meteors were the first to establish a bit of a buzz on the scene. Promoted by Muharem, who in addition to the band's business side also handled many of its creative aspects, EJK&HM were not only gigging in clubs around Sarajevo but in 1983 also started playing clubs nationwide; in Belgrade (SKC), Zagreb (Kulušić and Lapidarij), Rijeka (Palah), Pula, etc., getting enthusiastic reactions from young club crowds everywhere. Though their sound was hardly original with straight covers of the Rolling Stones, The Who, etc. dominating the repertoire, EJK&HM live shows were a unique mixture of rock'n'roll with elements of performance art and stand-up comedy, full of youthful exuberance with Elvis J. Kurtović—the band's lyrics writer and mascot—constantly interacting with the crowd between songs. They mostly played student clubs with their promotional activities strictly limited to printed press. Muharem would get them publicity by talking up New Primitivism and ensuring journalists from youth-oriented papers—Džuboks and Reporter from Belgrade, from Zagreb, and Mladina from Ljubljana—have the 'right angle' for the story while the band members would contribute by providing colourful interviews and quotable sound bytes often delivered in form of a manifesto. In late July 1983, the fledgling band received a huge boost after , a Yugoslavia-wide high-circulation weekly newsmagazine in the vein of Playboy and Lui, deployed its journalist Goran Gajić to Sarajevo for a story on the unconventional group. Published as a two-page spread headlined "Meteorski uspon Elvisa J. Kurtovića" (Elvis J. Kurtović's Meteoric Rise) in a magazine that's circulated in 200,000 copies, the story was by far the biggest media exposure the band had gotten up to that point. Building upon talking points already well established and developed by Muharem and