as well as an actors agency), outbid all the major and minor studios for the rights to The Plastic Age; Schulberg paid $35,000 for the copyrights to the novel. The Plastic Age was filmed in the summer of 1925, at both Pomona College, located in Claremont, California, and in Hollywood, at the FBO Studios, the production company owned and operated by Joseph P. Kennedy, the wealthy Boston, Massachusetts banker/stockbroker patriarch of the Kennedy family. The film became a major hit in late 1925, and was Bow's first hit film. She became a star as a result of its success, which led her to being signed by a major studio and becoming a major star with the 1927 release of It. After seeing The Plastic Age soon after its release, Adolph Zukor, the founder and CEO of Paramount Pictures, contacted Schulberg, who had started his career as a publicist with Paramount before leaving the studio in 1918 to form Preferred Pictures. According to Clara Bow biographer David Stenn, Zukor proposed to Schulberg that he wanted to merge Preferred Pictures with Paramount, so that he could get Bow and make a star out of her, due to what Zukor saw as the great potential that she had as an actress. Schulberg agreed, but wanted Zukor to allow him to produce and control the product that Paramount assigned to him for Bow, which included script, casting, production crew, and wardrobe control. He also wanted to be made an associate producer at Paramount. The deal was made in early November 1925. Controversy Even though the film was a wide spread success, the Woman's Christian Temperance Union (WCTU) showed concerns for the film's portrayal of alcohol consumption as acceptable, regardless of the restrictions that prohibition brought in. They also voiced their opinion on the Swingers Dance style and Jazz music as "behaviour which is desperately in need of purification by the cleansing powers of Holy water." Home media The Plastic Age was released on DVD, through Image Entertainment, in a double-feature format, which includes the Louise Brooks film, The Show Off (1926). David Shepard preserved the film through his company, Film Preservation Associates. Composer Eric Beheim scored the music for The Plastic Age. Kino On Video released the film in August 1999, as part of a 4 video set featuring Clara's work, which includes It (1927). References External links Lobby card at silentsaregolden.com Stills and