Products Energy Brands' first product was Glacéau Smartwater, vapor-distilled water with added electrolytes, which was released at the company's launch in 1996. Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998. In 2000, VitaminWater was launched, adding vitamins and natural flavors with Smartwater. Designed to "fill the gap" between soft drinks and water for people who knew they should be drinking more water but weren't, VitaminWater was targeted primarily at adults. With fewer calories than soda, the company states that the drink both hydrates consumers and provides nutrients they are likely to be missing. In 2002, Energy Brands' Glacéau drinks were the top-selling brand of enhanced water. VitaminWater is considered its most successful of the four products. On April 2, 2009, Glacéau VitaminWater introduced a new line for the weight-conscious market called VitaminWater10 that has 10 calories per eight-ounce serving, and later VitaminWater Zero, a calorie-free drink, down from the older line that serves 50 kilocalories. Both drinks include Truvia as a sweetener. VitaminWater Zero also uses Erythritol. In September 2010, a rebranded version of the 10 calorie drink was introduced to the Canadian market, although Vitaminwater Zero is still exclusively a US product. vitaminwater vitaminwater is a mineral water product distributed by Energy Brands and was introduced in 2000. Some ingredients are added according to the flavor and intended purpose of the drink. Misleading advertising In 2008, the Australian consumer organisation Choice gave one of its annual 'Shonky' awards to vitaminwater, saying that, despite the claim that the drinks were healthy, "one bottle contains about a third of the recommended daily sugar intake for an average adult woman ... and none contains more than 1% fruit juice". Choice also noted that the label on one flavour blatantly mocked food regulations designed to protect consumers by stating, "We are prohibited from making exaggerated claims about the potency of the nutrients in this bottle", before making exaggerated claims about the potency of the nutrients in the bottle. In 2009, brand owner The Coca-Cola Company was sued by the Center for Science in the Public Interest. The suit alleged that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of Food and Drug Administration guidelines. The consumer group stated that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of Vitaminwater do more to promote obesity, diabetes and