the North Dakotan owners of AOR-formatted WKLT and what is now Classic Hits Music Radio The Fox FM. The ownership change allowed the station, to invest in new equipment, including a new studio. New automation equipment allowed the station to run 24/7 without the need of a night disc jockey, which stood in contrast to the operations of the early 1990s when the station would sign-off at 1 a.m. and return to the air at 5 a.m. The music mix also changed slightly, as The Peak became a somewhat more conventional and more mainstream CHR station, though still playing more rhythmic material and being faster on new music than WKHQ. Despite excellent ratings and the battle with 106 KHQ still in swing, the station's Grand Rapids-based management decided in 2000 to make the station Hot AC, dumping most of their rap/hip-hop tracks. In 2004, the station became a full-blown AC with the demise of heritage AC WLDR. The numerous changes to the music alienated listeners, and many continued to call The Peak "the rap station" even though they hadn't played a rap record in years. As a result, the station's Arbitron ratings tanked, and the station crashed to a 0.7 by 2009. Crew The Peak, being in the mid-sized Traverse City-Gaylord-Petoskey radio market, has seen both big market DJs in need of a gig and DJs just starting out. The station's alumni include Brent Carey (went on to WDRQ & WDVD Detroit, 96.5 KOIT in San Francisco and PD of WIOG Saginaw, WTWR-FM Toledo, and KCIX/KXLT in Boise, ID), McConnell "Man @ Large" Adams (went on to WIOG, WDRQ, KKDA/K-104 (APD/Nights)Dallas Texas, My 103.9 and Wild 96.3 in Ft. Wayne, and KFAT 92.9 in Anchorage, Alaska; now morning show host at WJIM-FM in Lansing, MI) Aaron Santini (KKHQ PD in Waterloo, Iowa), WQAL (Cleveland) morning jock Rebecca Wilde, Radio Disney jock Aaron K., Terry Cruise (went on to WKFR in Kalamazoo and KHFI in Austin, Texas). Craig Russell, who did 2 tours of duty in the Alpine City, hosted both the Morning Hustle (1993–1995) and the Afternoon Hustle (1999–2004); afternoons at WFGR in Grand Rapids; he is now PD and morning show host on WUPS in Houghton Lake, MI. Andrew Delancey (now Assistant News Director at WCPO in Cincinnati, Ohio, and former WDRQ (Detroit) jock Jake Edwards (now on WDVD). Rob Weaver, who was at the station for over 20