O2's purchase of The Link meant that some stores were rebranded as O2, whilst non retained sites were sold to others. Shortly after DSGi selling its share of the company, Fagan left the company in September 2006 to become managing director of Boots Opticians and Nick Wood returned. Wood quickly made his mark, applying an easier to understand commission structure, placing "live" models of phones in stores, and expanded the product range to include MP3 players and Satellite navigation systems. Overall, of the 295 Link stores, around half were rebranded as O2, with the majority of the remainder being sold to competing telecoms retailers such as Orange, T-Mobile, Phones 4U, and 3, with three in particular being able to expand their previously smaller store network significantly with a number of former Link sites. In some cases, such as the Bexleyheath Shopping Centre, O2 moved from their own previous site to the Link site, and released their previous store to another operator, in the case of Bexleyheath, this was 3. A small percentage of sites were closed or sold to non mobile phone related companies, such as Costa Coffee. The majority of Link staff in these stores remained employed by the new store owners, under Transfer of Undertakings (2006) United Kingdom regulations. Online only trading By 31 January 2007, The Link brand was no longer on the high street and became an internet brand. TheLink.com and TheLink.co.uk were retained by DSGi following the sale of the physical business to O2. The websites continued selling pay monthly and pay as you go mobile phones on Orange, T-Mobile, Vodafone, Virgin Mobile and Three, as well as mobile broadband and mobile services. The Link also offered a range of portable consumer electronics, such as iPods, Sat Navs and Laptops, as well as LCD televisions; these products were available either as gift incentives with mobile phone contracts, or for separate purchase. In September 2010, The Link website went offline, and was replaced with a link to the Currys webpage. Competition The Link's main competitors were Phones 4U, Carphone Warehouse and Dial-a-Phone, who offered a variety of networks to their customers. The Link also had competition from the networks' own shops, namely 3, O2, Orange, T-Mobile, Vodafone and Virgin Mobile, as well as prepay competition from the likes of Woolworths, Comet and Argos. This was the reason for the late adoption of Vodafone, as a post-pay