Justice for Janitors (JfJ) is a social movement organization that fights for the rights of janitors (caretakers and cleaners) across the US and Canada. It was started on June 15, 1990, in response to the low wages and minimal health-care coverage that janitors received. Justice for Janitors includes more than 225,000 janitors in at least 29 cities in the United States and at least four cities in Canada. Members fight for better wages, better conditions, improved healthcare, and full-time opportunities. The Justice for Janitors campaigns are organized under a larger union known as the Service Employees International Union (SEIU). SEIU has almost two million members and is a large part of the labor movement. SEIU assists in organizing Justice for Janitors campaigns. SEIU retains constructive partnerships with the corporations employing the janitors to ensure that these corporations receive no negative impact due to the campaigns. Background In 1985, the Service Employees International Union (SEIU), under the leadership of John J. Sweeney, began the Justice for Janitors campaign, which was more of a movement than a traditional strike. The SEIU hoped that the campaign would improve the socio-economic circumstances of workers from the custodial services industry, who were mostly immigrants and people of color, and would mobilize oppressed communities to counter entrenched racism through community-organization and civil disobedience. (Kelley, 52) As the labor movement was struggling to gain membership to unions, new models for organizing workers were developed. The Justice for Janitors campaign uses a bottom-up model in which they organize workers based on geographical area rather than just their worksite. This structure improves the visibility of workers by grouping them together. The structure used by SEIU for its Justice for Janitors campaigns has been widely recognized for its innovativeness and success. Justice for Janitors organizers drew upon lessons from the civil rights movement to conduct demonstrations that increased public awareness of the economic grievances and racial discrimination that service workers encountered in large urban areas, such as Los Angeles and Washington, D.C. Justice for Janitors was founded on June 15, 1990, when Janitors in Los Angeles, CA had a peaceful march to protest low wages of janitors. The percentage of janitors unionized in Los Angeles had significantly increased from 10 percent of workforce in 1987 to 90 percent workforce in 1995 greatly in-part of the movement. The linked connections the movement had with community leaders, such as the Black and