His first move was to pass out 1,000 copies of Badu's debut single, "On & On", at the 1996 Soul Train Music Awards. "And man, when I heard it banging out of somebody's car going down the street that same night, I knew I had something." Badu embodied the new approach Massenburg was looking for. Neo Soul Massenburg wanted to start a genre that acknowledged the influence of hip-hop and of other electronics-influenced musical styles, but was a return to earlier forms. Kedar Beverages LLC Massenburg founded Kedar Beverages LLC in 2005, which makes chardonnay, merlot and cabernet sauvignon. Personal life As an adult, he has lived on the Upper West Side of Manhattan and in Saddle River, New Jersey. He currently has 3 children: Kayla Massenburg, Eliana Massenburg and Elijah Massenburg References Living people African-American musicians American music industry executives Record producers from New York (state) Erasmus Hall High School alumni Motown 1964 births Date of birth missing (living people) People from Flatbush, Brooklyn 21st-century African-American people 20th-century African-American people