Baby videos are educational tool which can be used for teaching babies as young as six months by introducing the alphabet, different sights, shapes and colors, numbers and counting. Baby videos can be used for helping babies learn important educational skills, comprehension, introduction to the environment, as well as music. Some parents use baby videos to help develop their children's motor skills and open their young minds to the world. Certain preschools, educators and caregivers find baby videos to be a useful tool, but medical professionals have yet to determine whether or not baby videos are beneficial to children or not. Several baby videos are available on the market today. They include videos which introduce letters, music videos, or videos that teach babies to communicate when they are young such as signing videos. The biggest benefit of digital media on children is the ability to expose children to the world during their “Why?” phase. Digital media will help explain things to children that parents may not have the ability to. History The earliest forms of entertainment for children were usually meant to be educational. The very first television program that was tailored to children specifically was the BBC’s Children’s Hour, which was first broadcast in 1946 The United States followed suit in 1947 by airing Kukla, Fran, and Ollie, a show featuring puppets which ran for 10 years. Howdy Doody and Captain Kangaroo soon followed, and both ran for over 12 years. The shows that were being broadcast for children were successful, but not necessarily educational. Later on in the 1960s and 1970s, television shows for children began to change pace. Not only were the shows being released entertaining and loved by children, but they were also educational. Shows like Sesame Street, Mister Rogers’ Neighborhood, and Schoolhouse Rock! began to gain popularity. These shows’ target audiences were intended to be children in general without a specific age group. In 1997 the Baby Einstein Company released its first video Baby Einstein. This was the first educational video targeted specifically to infants. The release of this particular brand of educational videos was very successful, and impactful. The New York Times published in 2003 that 32% of all new babies born in the United States owned a Baby Einstein video. There was a surge of educational media targeted towards infants and babies after the initial release of Baby Einstein. Television shows such as