"double-breasted" companies, which were "firms with both union and nonunion operations under different names." The first campaign was directed toward Century Cleaning. The official strike of Janitors for Justice in Los Angeles began on April 3, 1990. The janitors marched and held demonstrations during the daytime for the 3 weeks. To help their cause, many religious leaders, community leaders, and politicians joined the action of the janitors and supported their protests. The archbishop of Los Angeles, Cardinal Roger Mahony, held a special mass for the janitors. Also, mayor Richard Riordan joined the campaign by voicing his support for the janitors and their union. The janitors in Los Angeles stayed on strike until April 22. By this time, they had reached a contract that guaranteed at least a 22% raise over the next three years. The Los Angeles strike was significant to the future of Justice for Janitors as it spurred a nationwide campaign involving over 100,000 SEIU janitors in 2000. The campaign sought to raise wages for all janitors as well as improve overall working conditions. SEIU's Los Angeles Justice for Janitors campaign was portrayed in the motion picture Bread and Roses. Houston campaign Currently, many janitors in Houston, Texas are organizing through the Justice for Janitors campaigns. In July 2005, Houston janitors secured a check and neutrality agreement from the five largest cleaning contractors in Houston. In November 2005, four of the five contractors recognized SEIU as representing a majority of each contractor's workers, and in December, the fifth contractor did as well. In 2005 in Houston, the average janitor was earning an hourly salary of $5.25, compared to $20 in New York City and $13.30 in Philadelphia and Chicago. The success of the Houston campaign was surprising due to the South's history of resistance to unionization and hostility to labor. The success of service employees was decreasing in 2005, as the percentage of private-sector workers dropped to 7.9. Julius Getman, a labor law professor at the University of Texas, says the Justice for Janitors effort is "the largest unionization campaign in the South in years." The AFL-CIO attempted a campaign in the 1980s known as the Houston Organizing Project, as the companies fought hard during a suffering economy to defeat the unionization effort. The Houston campaign succeeded with the help of prominent allies in the community, a common tactic used by the SEIU. They received the support from