WMUA (91.1 FM) is a student-run college radio station. Licensed to serve Amherst, Massachusetts, United States, the station is based on the campus of the University of Massachusetts Amherst. The station's broadcast license is held by the University of Massachusetts. WMUA celebrated its 70th Anniversary of continuous on-air broadcasting during the 2017-2018 school year. The station debuted a second, online only stream called WMUAx in September 2017. WMUA was established in 1948 originally as an AM station. Though it is run by undergraduates, other faculty, staff, assorted members of the community, and graduate students contribute to the station. WMUA is broadcast to the Connecticut River Valley, including western Massachusetts, northern Connecticut, and southern Vermont. The station is federally licensed (authorized by the FCC) and non-commercial, and is under the supervision of the UMass Board of Trustees. WMUA's studio is located in the basement of the Lincoln Campus Center building. The actual transmitter and antenna are located on Observatory Way, between the Orchard Hill and Sylvan Residential living areas. This facility, activated at midnight on January 1, 2004, is WMUA's third transmission site; it originally transmitted from atop Marston Hall, and then on Emily Dickinson Dormitory. The Dickinson Dormitory tower in Orchard Hill served as a backup until a re-roofing project took it down in 2011; it is licensed as a backup facility, and rebuilding the backup was completed on June 30, 2014. The station is a licensed "class A" broadcast facility. WMUA is tentatively slated to move to a new facility in Fall 2020, as part of the UMass Student Union Renovation Project. Programming WMUA's programming philosophy is to provide listeners with an eclectic experience unique to the UMass and Pioneer Valley region the station serves. In addition to music programming, there are talk shows, sports shows, and student-produced newscasts every weekday at 5:30 p.m. WMUA broadcasts 24/7/365 and is available online on WMUA's website. The station has a second, online-only stream called WMUAx that can be accessed on the station's website. WMUAx is non-FCC regulated, and plays additional WMUA content as well as select sports games. WMUA provides an outlet for multiple opinions to be expressed through music, political and advocacy talk, and public service announcements. Sports WMUA is the flagship radio station of UMass Minutewomen basketball as well as both UMass Minutemen lacrosse and UMass Minutewomen lacrosse. They also broadcast other UMass Minutemen sports including ice hockey, men's