CW officially launched, KPWB changed its call letters to KCWI-TV to reflect its new affiliation. In 2013, the station's logo switched from the generic version that The CW had used since its inception to a version utilizing the station's call letters (this version is also being used by The CW's San Francisco O&O, KBCW-TV). After MyNetworkTV converted to a programming service in September 2009, KDMI dropped the affiliation in favor of joining This TV. WWE SmackDown, which aired on MyNetworkTV at the time, moved to KCWI airing in a Saturday primetime slot; the station stopped airing the show on September 11, 2010, three weeks before the agreement to carry the show ended with the October 2010 move of SmackDown to Syfy. As a result of KDMI dropping the MyNetworkTV affiliation, Des Moines was the largest Nielsen media market without an over-the-air affiliate of the service until KDMI rejoined MyNetworkTV on October 3, 2011, though that station began carrying the service's programming four hours later than most MyNetworkTV affiliates upon rejoining the service (Nexstar Broadcasting Group–owned WLMT in Memphis also aired SmackDown in a manner very similar to KCWI after MyNetworkTV's original Memphis affiliate WPXX-TV dropped the programming service; WLMT's second digital subchannel eventually affiliated with the service after SmackDown moved to Syfy). On October 24, 2014, Pappas reached a deal to sell KCWI-TV to Nexstar Broadcasting Group for $3.5 million. The deal separated the station from KDMI, but created a new duopoly with ABC affiliate WOI-DT (channel 5), by coincidence also licensed to Ames. Shortly after the sale was announced, Harry and Stella Pappas sued to block the deal, arguing that the price undervalued KCWI. The deal was approved by the FCC on December 19, 2014, but the completion of the deal was placed on hold due to the lawsuit. The sale was formally completed on March 14, 2016, with Nexstar announcing shortly after that KCWI would leave its downtown Des Moines studios and consolidate operations with WOI at that station's West Des Moines facilities as of April 1. On December 3, 2018, Nexstar announced it would acquire the assets of Chicago-based Tribune Media—which has owned NBC affiliate WHO-DT (channel 13) since December 2013—for $6.4 billion in cash and debt. Nexstar is precluded from acquiring WHO-DT directly or indirectly, as FCC regulations prohibit common ownership of more than two stations in the same media market, or two or more of