annual consumer and trade fair held in London every September from 1978 to 1989. The magazine underwent a major reader marketing push in 1992, resulting in its circulation figure rising from a middle-ranking 80,000 to more than 155,000 at a time when personal computing was becoming hugely popular thanks to Windows 3.1 and IBM PC clones flooding the market. PCW battled with rivals Computer Shopper, PC Direct, PC Magazine and PC Pro for several thousand pages of advertising each month, resulting in magazines that could run to over 700 pages. The magazine typically came with a cover-mounted CD-ROM or DVD-ROM, which held additional content. Although the magazines themselves were identical, the DVD version cost more than the CD-ROM version. During a brief period in 2001, the magazine was (effectively) sold as 'PCW' as part of a major overhaul of the magazine design and content, but this abbreviation was dropped from the cover after just a few issues. The content also reverted from having been a bit more consumer electronics focused to return to its roots. The magazine changed (both in terms of style and content) on many occasions after its launch. The last major change took place with the November 2005 issue, when the magazine was relaunched with an updated look (including glossier paper and a redesigned layout), new features, fewer advertising pages, and a slightly higher price tag. Editors of the 1990s include Guy Swarbrick, Ben Tisdall, Simon Rockman, Gordon Laing and Riyad Emeran. At the time of its closure, the editor was Kelvyn Taylor. Closure The magazine was closed in June 2009, with owners Incisive Media quoting poor sales and a difficult economic climate for newsstand titles. At the time of closing, it was the second most popular monthly technology title in the UK, with an audited circulation figure of 54,069 Its last issue, dated August 2009, was published on 8 June 2009. This final issue made no mention of its being the last one, and advertised a never to be published September issue. Subscribers were offered the option of a refund, or transferring their subscriptions to PCW'''s sister magazine, Computeractive. At its close PCW'' featured a mixture of articles, mainly related to the Windows PC, with some Linux and Macintosh-related content. The news pages included reports on various new technologies. Other parts of the magazine contained reviews of computers and software. There was also a 'Hands On'