business plan. However, "a special amateur license has been applied for, to cover the wireless telephone demonstration station which the company has ordered installed and which is expected to be opened in the near future." In late January 1920, it was announced that "The latest type of radiophone, developed and produced in the laboratory of Dr. Lee de Forest at New York, has just been installed in the downtown store of the Doubleday-Hill Electric Company. Arrangements have been made by this company with a local music store to furnish the latest phonograph records weekly for use in connection with wireless concerts to be given on a regular schedule. This schedule has not been definitely fixed, but will be announced in a short time. The fact that different records will be played for each concert should add greatly to the enjoyment derived therefrom by the radio amateurs of this locality. The phone will also be used by this company to announced new development in radio and other items of general interest to wireless amateurs." Airing phonograph records A week later, it was reported that "On last Tuesday evening (January 27, 1920), the Doubleday-Hill Electric Company made a preliminary test of their new radiophone equipment, by rendering a short concert of about 15 selections, including many popular numbers, as well as operatic and classical pieces." Two weeks later saw the announcement that "The radiophone musical concerts promised the local amateurs by Doubleday-Hill Co. will start this week and be given regularly hereafter on a schedule which is, for the present, Tuesday and Thursday evening, from 7 to 10 p. m. All the latest popular music will be played and records changed for each concert. Messrs. Williams and Devinney will operate the radiophone for these concerts." A February 29 report further stated that "On Sunday evening, February 22, and Tuesday evening, February 24, wireless concerts were given by Doubleday-Hill Electric Company, using the DeForest radiophone, which was operated by Messrs. Williams and Devinney at the station of B. P. Williams, Orleans street, North Side. Reports were received from Washington, Vandergrift and other outlying towns that the music was being heard clearly, Mr. Williams states. A few days prior to this a test was made by these radio men for the Doubleday-Hill company, transmitting the voice and music to a station in Butler, Pa., very successfully." Early call sign 8ZAE KQV employees have generally