promotion campaign were implemented in March and April 1991. A three-week "Your Vote Counts" campaign was begun in March; ballots were placed at points around the city to allow viewers to vote on programming, following a model ABRY had successfully used at its WNUV in Baltimore. The next month, the station relocated to the Cambridge Circle office park in Kansas City, Kansas, in studios that were twice the size of the Blue Summit facility built by Media Central; the program lineup was shuffled, a new antenna was installed, and a children's club known as "Crew 62" was started. The station also changed its call sign to KSMO-TV, incorporating the postal abbreviations for Kansas and Missouri; a radio station in Salem, Missouri, agreed to share, and the O also allowed the station to insert a check mark in its logo in a nod to the voting campaign. The outgoing KZKC call sign was labeled by Jim McDonald as "probably the worst call letters that any station in America could have chosen", being tough to say and hard to remember to the point that some people noted in Nielsen Media Research ratings diaries that they had watched programs which channel 62 carried but ascribed them to other local stations. The ABRY overhaul brought KSMO-TV credibility it had previously lacked. The station made an intensive push to become the market's sports station, picking up rights packages including Kansas, Kansas State, Missouri, and UMKC basketball, Kansas City Blades hockey, and—starting in 1993—65 Kansas City Royals baseball games each year, which was more than longtime rightsholder WDAF-TV had ever carried in its 13-year relationship with the franchise. In its last year, WDAF-TV had especially strained to juggle the Royals and NBC programming: Johnny Carson's final nights of The Tonight Show and several NBA playoff games in 1992 were seen on a tape-delayed basis to accommodate baseball telecasts. To woo the Royals, the station telecast a baseball game between Kansas and Wichita State just to prove that it could commit to the sport. The changes paid off: in 1993, twice as many Kansas City TV viewers watched KSMO-TV for more than 15 minutes per month than had done so just three years prior. Its total market share was seven percent, far better than the three percent registered in May 1990, before the ABRY acquisition. KSMO-TV also profited from a major change elsewhere in the Kansas City