from its initial OETA early evening broadcast) from 9:00 p.m. until sign-off. Afternoons and late evenings on Saturdays and Sundays as well as Sunday mornings featured discussion series (such as Tony Brown's Journal and Firing Line) and instructional programs for high school and college credit; weekends in prime time featured mostly repeats of PBS arts and documentary programs that were first aired on OETA during the previous week. The majority of its lineup, however, consisted of children's programming sourced from PBS and other distributors. Atypical of most PBS stations (which usually only air such programs during the daytime hours), children's shows made up the bulk of the station's weekday schedule from mid-morning to early evening, with occasional breakaways for PBS programming aimed at older audiences. In what would become a gradual expansion of its children's program offerings, in December 1991, the station began carrying shows aimed at a preschooler to preteen audience (such as Reading Rainbow, Shining Time Station, Long Ago and Far Away and Degrassi Junior High) between 8:00 a.m. and 2:00 p.m. on Sundays. The station's call letters were changed to KTLC on January 17, 1992, in reflection of the branding it adopted upon the August 1991 format change, "The Literacy Channel," a relatively contradictory moniker as the station's programming, while educational in form, was not entirely focused on literacy. Within three years under the "Literacy Channel" format, channel 43 began altering its program schedule due partly to financial difficulties tied to reductions in the OETA's budget appropriations. On July 3, 1993, KTLC cut its weekday and weekend morning schedules (from 8:00 a.m. to 12:00 p.m.), which had largely been ceded to instructional programs and, on weekday mornings, also included some children's programming; the move was originally intended to last until the end of August 1993, in a cost-saving effort intended to save about $4,000 per month during that summer amid a 17.9% reduction in the OETA's state funding for FY1993, but continued past its intended timespan. At that time, the OETA board requested for permission by the OETA Foundation for KTLC to conduct two on-air fund raisers during the fall and winter of 1993. KTLC launched its first on-air fundraising event, "Celebration '93," on September 11 of that year, which earned only $2,000 in public donations over the eight-day-long event. On July 2, 1994, KTLC dropped five additional hours of programming on weekend afternoons (from 12:00 to