the staff faced then, and continued to face as the future of New Orleans is contemplated: Limited publication dates, launch of The New Orleans Advocate On May 24, 2012, the paper's owner, Advance Publications, announced that the print edition of the Times-Picayune would be published three days a week (Wednesday, Friday, and Sunday) beginning at the end of September. News of the change was first revealed the night before in a blog post by New York Times media writer David Carr. A new company, NOLA Media Group, was created to oversee both the paper and its website, NOLA.com. Along with the change in its printing schedule, Advance also announced that significant cuts would be coming to the newsroom and staff of the Picayune. A second new company, Advance Central Services Louisiana, was created to print and deliver the newspaper. The decision to end daily circulation led to protests calling for continued publication for the common good; fifty local businesses wrote an open letter to the Newhouse family, urging them to sell the paper instead, since they had stated it was still profitable. An group of community institutions and civic leaders, The Times-Picayune Citizens Group, was formed to seek alternatives for the continued daily publication of the newspaper. In October 2012, The Times-Picayune began publishing its broadsheet paper on Wednesdays, Fridays, and Sundays. Along with the change, the paper began publishing a special tabloid-sized edition following Sunday and Monday New Orleans Saints football games and an "early" Sunday broadsheet edition, available on Saturdays. The thrice-weekly publication schedule made New Orleans the largest American city not to have a daily newspaper, until The Advocate of Baton Rouge began publishing a New Orleans edition each day to fill the perceived gap on August 18, 2013. On June 12, 2012, Advance followed through with its layoff plans, as about 200 Times-Picayune employees (including almost half of the newsroom staff) were notified that they would lose their jobs. In January 2013, NOLA Media Group moved its news-gathering operation, along with sales, marketing and other administrative functions, from its building at 3800 Howard Avenue, New Orleans, to offices on the 32nd and 31st floors of the One Canal Place office tower at 365 Canal Street, New Orleans. Advance Central Services Louisiana employees remained at Howard Avenue. In April 2018, NOLA Media Group moved from the offices at One Canal Place to a newly renovated location at