with its candy brands such as Reese's Fast Break, Hershey's Kissables, Ice Breakers candy and Reese's Peanut Butter Cups Big Cup. Partnerships and affiliations ECR Engines ECR Engines, also known as ECR Technologies and formerly Earnhardt-Childress Racing Technologies, is the engine department for Richard Childress Racing, located on the RCR campus in Welcome, North Carolina. The company builds Chevrolet engines for RCR and several teams in the NASCAR Cup Series, Xfinity Series, Truck Series, and ARCA Racing Series. It also produces engines for all Cadillac DPi-V.Rs in the IMSA WeatherTech SportsCar Championship series. Current ECR clients include Legacy Motor Club, Beard Motorsports, Kaulig Racing, Action Express Racing, Trackhouse Racing, NY Racing Team, The Money Team Racing, Our Motorsports, Jordan Anderson Racing, Alpha Prime Racing, Big Machine Racing Team, and JDC-Miller Motorsports. Former clients included Furniture Row Racing, Wayne Taylor Racing, JTG Daugherty Racing, Tommy Baldwin Racing, Leavine Family Racing, Chip Ganassi Racing, StarCom Racing, Germain Racing, Richard Petty Motorsports and Juncos Racing. The partnership was formed in May 2007 as a cooperation between Dale Earnhardt, Inc. and Richard Childress Racing to develop and build common engines for the Chevrolet NASCAR Cup Series and Xfinity Series teams campaigned by the two companies. The partnership was inherited in 2008 by Earnhardt Ganassi Racing, following the merger between DEI and Chip Ganassi Racing. At the time, the Nationwide Series (now Xfinity Series) and Truck Series engine departments were located at the DEI facility in Mooresville. The company is now known as ECR Engines, no longer connected with DEI or CGR. In 2016, the company became a wholly owned subsidiary of RCR. ECR Engines has secured 8 straight IMSA WeatherTech SportsCar Engine Manufacturers Championships from 2012 - 2018 with 5 overall wins at the Rolex 24 At Daytona in years 2014, 2017–2020. Technical alliances RCR also holds technical alliances with several teams, including Germain Racing, Richard Petty Motorsports, and StarCom Racing in the Cup Series, as well as Kaulig Racing in the Xfinity Series. Under these relationships, RCR provides engines, equipment, and technical support. RCR's first alliance model was in the mid-1990s as RAD (Richard, Andy, and Dale), an aerodynamics program shared with DEI and Andy Petree Racing. RCR previously held a successful alliance with Furniture Row Racing, JTG Daugherty Racing, Leavine Family Racing, and GMS Racing. In 2021, RCR and Hendrick Motorsports will formalize a joint venture focused on engine R&D and the