dropping some of its more eclectic music along the way in favor of mass appeal R&B songs. The 2000s brought many changes to KKSF. In 2001, many announcers left, with a number of them going to former sister station KDFC. Former KKSF morning host John Evans joined KDFC where he hosted the afternoon show for seven years. Through the next eight years, the number of live announcers on staff gradually decreased, as KKSF began airing syndicated programming in morning drive, like the national Wake Up with Whoopi show hosted by Whoopi Goldberg, and later The Ramsey Lewis Morning Show, featuring pianist Ramsey Lewis. In 2008, KKSF added The Dave Koz Radio Show in afternoons. By the end of the smooth jazz era at KKSF, only midday personality Miranda Wilson was truly live in her time slot. Classic rock and classic hits On May 18, 2009, at 3 p.m., KKSF flipped to classic rock, branded as "103.7 The Band". Owner Clear Channel cited economic considerations and the results of "exhaustive market research". The first song on "The Band" was "Everybody's Everything" by Santana. The demise of smooth jazz on KKSF also ended one of the Bay Area's most spirited radio rivalries, that with urban adult contemporary station KBLX-FM, which often included smooth jazz as part of its "quiet storm" format. In its first few months as "The Band", KKSF increased its listenership among adults ages 25–54, considered a more desirable group by advertisers than KKSF's previous audience, which skewed considerably older. The station featured mostly out-of-market personalities who voice-track their shows, and had a very small local staff. KKSF began shifting towards a classic hits format in February 2011 after Entercom added classic rock on KUZX (using the frequency of KKSF's one-time sister station KDFC). The classic hits format had previously been heard on CBS Radio's KFRC-FM, which became a simulcast of all-news KCBS in October 2008. The transition to classic hits was completed on April 8, 2011 at 3 p.m., when the station rebranded as "Oldies 103.7". The last song on "The Band" was "Changes" by David Bowie, while the first song on "Oldies" was "I Got You (I Feel Good)" by James Brown. The branding was changed to simply "103.7 FM" in December. On January 3, 2012, KKSF changed its call sign to KOSF. In November 2013, KOSF adopted a new on-air moniker, "The Bay's 103.7". The station rebranded