The National Amateur Body-Builders' Association, more commonly referred to as NABBA, was founded in 1950 by the Health & Strength League to promote bodybuilding. Although the original intention was to promote physique contests in the United Kingdom, the popularity of the Mr Universe contest, and later Ms Universe contest, drew interest from competitors around the world. Today NABBA International maintains affiliations with around 60 countries. History The history of NABBA as an organisation can be traced back to 1898 when an American entrepreneur, Bernarr Macfadden, and an English cycling enthusiast, Hopton Hadley, teamed up to promote what would become the earliest physical culture magazine. The original title of the magazine is debatable, however in 1898 Macfadden sold his share to Hadley and it quickly became known as Health & Strength magazine. Health & Strength Magazine served as the official magazine of NABBA for many years before being sold. The current Health & Strength publication utilises the name but bears little resemblance to the original magazine. In 1906 the Health & Strength League was formed to promote physical culture and within a few years it boasted thousands of members across the United Kingdom. By the 1920s the Health & Strength League had begun organising physique contests, which were a precursor to modern bodybuilding contests. In 1930 the Health & Strength League hosted the Mr. Britain contest with William T Coggins as the inaugural winner. Since the mid-1950s the Mr. Britain contest has been promoted by the NABBA UK. In 1948 following the first Mr. Universe contest, won by John Grimek, the Health & Strength League made plans for form a separate governing association dedicated to bodybuilding. In late 1949 these plans would come to fruition and when the Mr. Universe contest was next held in 1950 it would be the NABBA Mr. Universe contest. In 1955 Oscar Heidenstam, a former Mr. Britain winner and Mr. Universe competitor and a long-standing member of the Health & Strength League, became the General Secretary of NABBA and continued in this position for many years. As competitors from outside of the UK wanted to compete in the Mr. Universe contest, other countries affiliated and over time NABBA International was formed as the world governing organisation. The World Amateur Bodybuilding Association was directly affiliated with NABBA between 1977 and 1983, part of the reason for the formation of NABBA International as an independent body in 1984.