squeezed, pops and mentholates the cigarette. Lambert and Butler Profile Cigarettes are thinner in diameter, targeted at the busy smoker, who desires a cigarette which provides the same nicotine level as a standard size cigarette but in a smaller package, making the cigarette quicker to smoke. Fresh Burst and Profile are available in price marked or standard 20 packs. In February 2014, Imperial Tobacco announced they would expand their Lambert & Butler range with a new variant called L&B Blue. It would be available from the 3rd of March 2014 onwards. In May 2015, a survey concluded that Lambert & Butler Kingsize was the most popular variant in the range in 2013 and 2014, followed by Lambert & Butler Gold, Lambert & Butler Menthol and Lamber & Butler White. In May 2020, Lambert & Butler Menthol, Lambert & Butler Crushball and Lambert & Butler Ice Burst were banned due to menthol cigarettes becoming outlawed across Europe, including the United Kingdom. See also Cigarette Tobacco smoking Association football trading card References Products introduced in 1834 Imperial Brands brands 1834 establishments in the United Kingdom British companies established in 1834