Family, only to recover it a few years later. He sold it again to Cadillac Media who also ended up having financial problems, and again became the owner. Midwest then sold to MacDonald Broadcasting in 1994. WKHQ vs. WKPK In 1994, KHQ and 1270, now Talk station WMKT, was sold to Trish MacDonald-Garber, who owned WMBN 1340 and WLXT 96.3, a.k.a. Lite 96. With the ownership change, MacDonald-Garber transitioned KHQ to more of a Hot AC, causing rival 106.7 The Peak to boost their teenage audience even further. KHQ's liners would blast The Peak for being "the rap station", while The Peak's liners would blast KHQ for being too corny. As a result, by the late 1990s, KHQ would be a full-blown CHR again, but in the interim, WKPK became the dominant CHR signal and the #1 station in most areas that KHQ had once "owned". In 2000, 106.7 The Peak flipped to Hot AC, leaving KHQ all to itself in the CHR arena. With the format all to itself, KHQ again ventured into Adult CHR territory, with only a limited number of rap tracks. The station's most-recognized personality was long-running morning man Bill "The Captain" Vogel, who hosted the station's morning show from 1983 to 2001 (and had worked at KHQ's predecessor, WVOY-AM, before that). While at KHQ, Vogel was known for his on-air signature catchphrase "Get the heck outta bed!". Vogel left KHQ in 2001 to focus on being a talk radio host on the Michigan Talk Radio Network (MTRN), only to quit due to the network's money troubles. He owned a successful voice-over business, where he produced network spots for CBS and was the announcer for the FOX sketch comedy show Mad TV. Vogel passed away on March 27, 2021 after a long battle with cancer. Original line-up in 1980: Tim Moore-mornings; Mike Daniels-middays; Bob Harper-Operations Mgr. and afternoons; Carey Carlson-nights; John Borders-voice tracked 10p-6a; Bob White-morning news; Cindy Smith-afternoon news. Other personalities in the 1980s: Rob Hazelton, Jim Owen, Chet Jessick, Mark Cage, Mike Sommers and Christopher Knight.In KHQ's first Arbitron Ratings sweep, it was number one across the board and never looked back until Moore and partner Ernie Winn sold the station in 1990. KHQ received visitations from stations from WPLJ New York to 91X San Diego during Moore's first 5 years of ownership. That led to Moore's programming consultancy, which became Audience Development Group.