visual effects company hired for the scene, ordered ten different kinds of tropical fish from a local store and studied their movements to imitate them on screen using computer animation. Jeff Goldman, the visual effects supervisor, stated "Early in the sequence, we mimicked the actual behavior of the fish in our animation, but as the scene plays out, the fish are a counterpoint to Steve Carell's comedic timing." Marketing In late May during production, the media learned that director Tom Shadyac angrily complained to producers, saying "I'm not seeing any ads, and I don't know why. I'm not getting answers. People are giving me information that isn't true ... I'm only hearing about all the other summer movies, and nothing about mine." Shadyac also fired his marketing consultants that he had used for prior films due to his thoughts over the mishandling of the marketing. He later apologized for his outburst with producers, and claimed that it was as a result of his nervousness before the film's release. Grace Hill Media, a marketing firm that targets religious Americans and was also used for marketing Bruce Almighty, The Da Vinci Code, and The Passion of the Christ; held exclusive screenings of the film in mid-June in fifty cities in the United States to reach religious moviegoers. Grace Hill provided free screenings to blogs in exchange for publicity on the blogs. The film and its subsequent home video release was marketed to Christians and their churches through a "kindness campaign" called Ark ALMIGHTY. The first trailer of the film premiered on March 29, 2007 for a marathon of The Office, which also stars Steve Carell and Ed Helms. For online advertising, an eight-minute clip of a scene was released on Yahoo! two days before the release of the film. Environmental impact Director Tom Shadyac felt the film reflected environmental themes of how humans are stewards of God's creation. In keeping with the themes, Evan Almighty became NBC Universal's first film to offset the production's carbon emissions. Producer Michael Bostick revealed how the emissions were offset: We worked closely with The Conservation Fund to calculate our carbon emissions from what we used on the movie—whether from vehicles used or any of the construction equipment. Once our carbon emissions were calculated, we planted trees that will effectively zero out our climate-changing footprint left behind from the movie. Shadyac accomplished this by requiring crew members