to broadcast the Bundesliga is regarded as lucrative in the German television market, so previous rights holders Premiere suffered a wounding blow to their business model. Arena held the rights from 2006 to 2008. Further negotiations were due in 2008 for the broadcasting of the Bundesliga. Public broadcasters As stated above, the ARD was the first German broadcasting station. It has a federally orientated structure. At present, nine regional public broadcasters cooperate to produce programs for the TV network known as Das Erste (The First): Norddeutscher Rundfunk – North German Broadcasting – Hamburg, Lower Saxony, Schleswig-Holstein and Mecklenburg-Vorpommern Radio Bremen – also a television broadcaster – Bremen Rundfunk Berlin-Brandenburg – Berlin-Brandenburg Broadcasting – Berlin and Brandenburg Mitteldeutscher Rundfunk – Central German Broadcasting – Saxony, Saxony-Anhalt and Thuringia Westdeutscher Rundfunk – West German Broadcasting – North Rhine-Westphalia Hessischer Rundfunk – Hessian Broadcasting – Hesse Südwestrundfunk – South Western Broadcasting – Baden-Württemberg and Rhineland-Palatinate Saarländischer Rundfunk – Saarland Broadcasting – Saarland Bayerischer Rundfunk – Bavarian Broadcasting – Bavaria Seven of these broadcasters run their own regional TV programs (The Third), most of them use several frequencies and show local opt-outs. While multi-state-broadcasters NDR, RBB, MDR and SWR have state versions (e.g. RBB Berlin, MDR Sachsen, NDR Hamburg and SWR Baden-Württemberg), BR and WDR have regional opt-outs below state level (BR: North and South, WDR: 11 versions). Two small regions, Bremen (RB) and the Saarland (SR), have their own broadcasting stations, mainly for historical reasons. They only contribute to the national TV channel Das Erste and produce a state opt-out for their neighbour broadcaster (SR Fernsehen on SWR, Radio Bremen TV on NDR). Teletext Germany has run a regular Teletext service (often called Videotext) since 1 June 1980 on the public broadcasting channels. Almost all German TV stations have teletext. Even with the advent of digital television, teletext is still widely used. Teletext pages are selected via a three-digit number, ranging from 100 to 899. While every station is free to organize their teletext pages in any way, most adhere to the following de facto standard: 100 Main page 110 News 300 TV schedule 333 On air now 600 Advertising, chats, phone sex (commercial channels only) The teletext system is also used to transmit subtitles on a special, transparent page (usually 149, 150 or 777), so that both text and the normal picture are visible. With the advent of digital television however, a