New Country Y-107 was a radio station simulcast on as many as four FM stations all on 107.1 MHz around New York City. Airing a country music format, the stations targeted a primarily suburban audience. Owned by Big City Radio, New Country Y-107 broadcast from 1996 to 2002; the simulcast then flipped to contemporary Spanish music as "Rumba 107" before being broken up after it was sold in 2003. The station was based at the headquarters of Big City Radio in Hawthorne, New York, moving to Manhattan in 2001. Stations New Country Y-107 debuted on three stations, later expanded to four in 1998. Notes: History Building the quadcast On December 5, 1996, two stations on 107.1 MHz recently purchased by Odyssey Communications, alternative-formatted WRGX—licensed to Briarcliff Manor, New York, and serving Westchester County—and WZVU, a rock outlet in Long Branch, New Jersey, became a simulcast of a country music format. They were joined a month later by WWHB in Hampton Bays, New York, which had simulcast WNEW-FM in New York City. The design of the network—with transmitters ringing New York City but not actually covering the urban core—was intended, as it matched the distribution of country music listeners in the area, who mostly lived in the suburbs; it had come about because the market had been without a country station for most of the last year, after the sale of what was WYNY (103.5 FM). Six months after launching, New Country Y-107's stations received more fitting call letters: WRGX became WWXY, WZVU became WWZY, and WWHB became WWVY. In December 1997, Odyssey Communications changed its name to Big City Radio and became a publicly traded company. The station was strongest in suburban areas. In 1998, it ranked 25th overall in the New York City metro; in the embedded market of the Jersey Shore, it ranked third. New Country Y-107 doubled the ratings of the next most listened-to station in Rockland County within a year of its debut. The return of a country music station helped increase interest in country concerts and events; in 1998, the Country Music Expo in Edison returned after skipping 1997, as it now had a way to promote itself. In 1998, Big City Radio spent $3.65 million to purchase a fourth station on 107.1: WRNJ-FM, located in Belvidere, New Jersey, which served the Lehigh Valley to the far west. Unlike the other Y-107 stations, WRNJ had