hours Monday-Fridays from 6 to 10 a.m. since September 2013. In addition to news, weather, sports and traffic reports, Great Day features guest interviews, animal segments, comedians, music and various videos. The station did not previously offer a primetime newscast following CW network programming, with syndicated sitcom reruns airing instead during the 9 p.m. timeslot. When Nexstar completed its sale of the station, the show's name was changed to The KCWI23-HD Morning Show. On April 11, 2016, KCWI's morning show was changed once again, this time to CW Iowa Live airing from 7 to 10 a.m. with the 6 a.m. hour now being occupied by infomercials to avoid competition with WOI-DT's morning show. The newly revamped show retained Michelle Brown and Lou Sipolt, but meteorologist Jason Parkin was let go as a result of the changes made; the show also retains the variety show feel of Great Day with some local segments by WOI's news team. The following week, on April 18, KCWI began airing a nightly half-hour 9 p.m. newscast also produced by WOI and also competes against the WHO-DT produced newscast on Fox affiliate KDSM-TV and KCCI's half-hour newscast that it airs on its MeTV subchannel. Technical information Subchannels The station's digital signal is multiplexed: In February 2020, a fifth subchannel of KCWI-TV was launched as a UHF simulcast of WOI-DT in order to alleviate reception issues with WOI's channel 5 VHF signal. Analog-to-digital conversion KCWI-TV shut down its analog signal, over UHF channel 23, on June 12, 2009, and "flash-cut" its digital signal into operation UHF channel 23. Because it was granted an original construction permit after the Federal Communications Commission finalized the DTV allotment plan on April 21, 1997, the station did not receive a companion channel for a digital television station. Due to this abnormality, the station's digital signal was carried as a subchannel of now former sister station KDMI. References External links WeAreIowa.com - WOI-DT/KCWI-TV official website The CW affiliates Bounce TV affiliates Quest (American TV network) affiliates GetTV affiliates 2001 establishments in Iowa Television channels and stations established in 2001 Television stations in Des Moines, Iowa Tegna Inc.