marketing campaign, adding the tagline "People Are Smart" and including the signature line Home financing by GMAC to further help distinguish the Ditech brand from direct-to-consumer lenders of questionable repute. Ditech had immensely high unaided brand awareness and customer satisfaction, but many people mistakenly thought Ditech was a subprime lender. On September 11, 2001, in the U.S., a Ditech commercial was airing on the CNN television channel when it was interrupted for an announcement that a plane had struck one of Twin Towers of the World Trade Center in New York City. This would begin CNN's ongoing live coverage of the September 11 attacks. Ditech held a sponsorship in the NASCAR Nextel Cup Series from 2004 to 2007, prominently appearing on the #25 Chevrolet driven by Brian Vickers. The company held sponsorships on Hendrick's part-time #44 car, as well as the #87 car on Busch Series level. Bankruptcy In February 2019, Ditech filed for bankruptcy for the second time in as many years. Later that year, the company's forward mortgage servicing and originations business Ditech Finance LLC was acquired by New Residential Investment Corp. and their reverse mortgage business, Reverse Mortgage Solutions Inc., was acquired by Mortgage Assets Management LLC. References External links Company Website Ally Financial Mortgage lenders of the United States American companies established in 1995 Financial services companies established in 1995 Companies based in Costa Mesa, California