operator of the Spanish-English Web site LaMusica.com, which offered Latin music, entertainment, news, and culture. Later that year, at the insistence of Alarcón Jr., SBS launched KZAB-FM (La Sabrosa 93.5), targeting the Central American population in Los Angeles. In 2003, WSKQ was the most listened-to Spanish-language radio station in the United States. That year Alarcón Jr. told Billboard magazine, "My opinion is that radio programming continues to be an art. It is not a science. I will not argue with the fact that research gives you a good indication, a good road map." Raúl Alarcón Jr. is the current Chief Executive Officer of SBS, a position he has held since June 1994. He also succeeded his father as Chairman of the board of directors on November 2, 1999. Alarcón Sr. would continue to serve as Chairman Emeritus. Alarcón Jr. is responsible for the company's long-range strategic planning and operational matters, and according to SBS's website, is instrumental in the acquisition and related financing of each SBS station. In 2009, Raúl Alarcón Sr. was posthumously inducted into Billboards Latin Music Hall of Fame. On June 3, 2011, the heavily Cuban-American community of Union City, New Jersey honored Alarcón Sr. with a star on the Walk of Fame at Celia Cruz Plaza. Raúl Alarcón Jr. was present to accept the honors for his father. Radio SBS radio stations use one of six programming formats:Spanish tropical: salsa music, merengue, bachata, reggaetón dance musicRegional Mexican: ranchera, norteña, banda, cumbia music typically originating from regions of MexicoSpanish adult contemporary: soft romantic ballads, Spanish pop musicSpanish oldies: Latin/English music classics from the 1960s, 1970s, and 1980sAmerican top 40: current pop music hitsHurban: (Hispanic Urban) reggaetón dance music Los Angeles KLAX-FM 97.9 La Raza HD1 (regional Mexican)/Raza Clásicos 97.9 HD2 (regional Mexican oldies) KXOL-FM Mega 96.3 HD1 (pop)/Mega 96.3 HD2 (Spanish Tropical) New York WSKQ-FM Mega 97.9 HD1 (Spanish Tropical) WPAT-FM 93.1 Amor HD1 (Spanish Tropical & Spanish Adult Contemporary)/La Nueva 93.1 HD2 (Spanish Christian music) Puerto Rico WMEG La Mega 106.9 (CHR - Latin/American top 40) WEGM La Mega 95.1 (CHR - Latin/American top 40) WRXD Estereotempo 96.5 (Spanish adult contemporary) WNVI Estereotempo 1040 (Spanish adult contemporary) WZNT Zeta 93.7 (Spanish tropical) WZMT Zeta 93.3 (Spanish tropical) WIOB Zeta 97.5 (Spanish tropical) WODA La Nueva 94.7 (urban) WNOD La Nueva 94.1 (urban) Chicago WLEY-FM La Ley 107.9 (regional Mexican) Miami WXDJ El Zol 106.7 (Spanish tropical)