Germany to create the sleeve. Although it wasn't requested, the company manufactured the rubber wallets with lining and a flap to enclose the discs within. "Subhuman" was a bigger investment than the first single; the metal sleeve for "Vow" had cost 90p per unit to manufacture, "Subhuman" cost £2.00 per unit. Knowing that the dealer price was fixed at £1.36, Mushroom lost 64p on each. The company manufactured 3,000 copies of the sleeve in 7" size, and a further 2,000 copies in CD-size (these were used as promos, and exported to Australia for their limited edition "Vow" CD single). Marketing trends over the 1990s had shown an increasing dominance of using branding to sell product, so Mushroom's marketing campaign for the launch of the band focused on branding the "G" logo onto the minds of music buyers. The logo would adorn the album cover and each upcoming single, as well as all upcoming promotional matter and point of sale displays. Upfront of the release date, Mushroom ran two teaser campaigns in the British music press. 10,000 A2 posters of simply the G logo were affixed to prime sites around the United Kingdom; another 10,000 were set up two weeks later which also included the band's name, the name of the single and the release information. Similar branded carrier bags and posters were distributed to independent retailers, flyers and stickers distributed to nightclubs, as well as branded t-shirts to key people. No music video was filmed for "Subhuman", instead, Mushroom serviced the video for "Vow" to music channels. To support the release of "Subhuman" and launch the album, Mushroom organised the band's first fanzine press conference on July 25, on board a cruise sailing up and down the River Thames. The event hostted an exclusive album playback and a question and answer session to introduce the band, and gained music paper publicity for the release of the album. The boat set-off from Embankment Pier early, without the band on board, and had to return to pick them up (it was later pointed out and reported that the conference had taken place on the sister-ship to the Marchioness, which had sank with loss of life a few years earlier). On August 7, 1995 "Subhuman" was issued on the rubber-sleeved 7" vinyl, and stickered CD single, both limited to 3,000 copies each. Some copies of the vinyl also came with a G-logo carrier