Brewing beer in Thailand began in 1933 with the granting of a brewing license to 57-year-old Phraya Bhirom Bhakdi, born Boon Rawd Sreshthaputra. His company, Boon Rawd Brewery, produces Thailand's oldest and best-known lager, Singha (pronounced "sing"). Singha is sold in Thailand in standard (5 percent ABV), light (4.5 percent ABV), and draught versions. Singha's largest competitor is Chang beer, made by Thai Beverages and well known worldwide to compete with Leo for taste and popularity. Chang is noted globally for its sponsorship of Everton's football club, as its name and logo appeared on the team uniform from 2004 to 2017. The Thai Asia Pacific Brewery (TAPB) at its Nonthaburi plant brews Heineken (since 1995), Tiger, Cheers, and Cheers X-Tra (6.5 percent ABV). It is the Thailand importer of Guinness and Kilkenny. Boon Rawd Brewery also makes Leo, a standard lager. In addition, Thai Beverages sells Archa, a mass-market, non-premium lager which doesn't sell well. Boon Rawd Brewery also sold a global brand called Mittweida, but this was replaced by a beer brewed in partnership with InBev, Kloster. It also sells a 6.5 percent lager called Thai Beer. Other locally brewed Thai beers are Phuket Beer and Siam, both in Pathum Thani Province. Siam Beer exports Bangkok Beer abroad, but does not sell it in Thailand. Phuket Beer and Federbräu are the only Thai beers brewed in accordance with the German purification law, the Reinheitsgebot. Phuket Lager received the first gold medal ever for a beer from Thailand at the 2006 Monde Selection Awards. Klassik beer is another local beer brewed in Pathum Thani Province. Foreign beers are not very popular in Thailand, mainly because the government protects its domestic breweries by the imposition of import duties up to 60 percent. In addition, all imported beer must bear an import sticker on the bottle cap. As a result, Thai brewers have entered into partnerships with Western brewers, such as Carlsberg's former partnership with Thai Beverages (since abrogated), or Asahi's partnership with Boon Rawd. Economics In the past, the economics of beer market in Thailand were stable but last year it grew due to innovation amongst Thai beer companies such as Singha, Chang, and others in an attempt to attract new customers. Even though mainstream beer in Thailand is more than 80% and costs is 1.8 hundred thousand million. Nowadays, super premium beer is less than 1% but it will rise