The Winning Hand is a collaborative compilation album by Kris Kristofferson, Willie Nelson, Dolly Parton and Brenda Lee. It was released on November 1, 1982, by Monument Records. The album was produced by Fred Foster, founder and chairman of the board of Monument, and contains some newly-recorded material as well as catalog material with new instrumental tracks. The album spawned two singles, the Parton and Nelson duet "Everything's Beautiful (In Its Own Way)" and "You're Gonna Love Yourself in the Morning" by Lee and Nelson. The album also inspired a television special of the same name hosted by Johnny Cash, who had written the album's liner notes. The special featuring all four performers aired in over 150 markets in March and April 1985. Release and promotion The album was announced in the September 4, 1982 issue of Billboard as the first release by Monument Records through a new distribution deal with CBS. The album was released on November 1, 1982. Monument Records launched a major radio, retail and advertising campaign budgeted at $100,000 to carry the album to country, pop and adult contemporary audiences. The album's cover art depicts the four artists as kings and queens on a deck of cards. This artwork was utilized on posters, promotional decks of cards and other point-of-sale materials spotlighting the album's theme. Monument printed approximately 5,000 decks of promotional "Winning Hand" cards, with Nelson and Kristofferson as the kings, Lee and Parton as the queens. They were sent to pop, adult contemporary and country radio stations and a limited quantity was sent to retail locations nationally. Two weekends in November 1982 were designated as "Winning Hand Weekends" at key radio stations, including more than 60 country stations. The participating stations received 25 copies of the album and first single for giveaways. Additionally, Monument used the album's cover graphics to make a series of four-color 12-by-24-inch posters. Each poster was limited to 3,500 copies against red, green or blue backgrounds for in-store display. Along with the posters, retailers received promotional flats of the album with easel backs for display, and an eight track "mini LP" with four duet and four solo tracks from the album to be played in-store. CBS distribution also coordinated a series of retail contests to run from December 1982 to January 1983. Winners won an expense-paid trip to see any act of their choice from The Winning Hand album in