Jajah was a VoIP (Voice over IP) provider, founded by Austrians Roman Scharf and Daniel Mattes in 2005. The Jajah headquarters was located in Mountain View, CA, USA, and Luxembourg. Jajah maintained a development centre in Israel. On 23 December 2009, it was announced that Jajah had been bought by Telefónica through its subsidiary Telefónica Europe. In December 2013, Telefónica announced that Jajah would shut down at the end of January 2014. Jajah's primary service, Jajah Web, took an approach called web-activated telephony, using VoIP to connect traditional phones (landline or mobile). Calls were made without download or user-installed software, and in most cases at rates lower than those of traditional phone companies or even free of charge. The company's competitors included Ribbit and IntelePeer. History Jajah was founded in 2005 by Roman Scharf and Daniel Mattes. The first beta version of the Jajah Webphone, a proprietary peer-to-peer internet telephony (VoIP) softphone, was released in July 2005. Jajah Web version 1.0 (build 1708) released February 8, 2006. Jajah Web version 1.1 (build 1714) including conference calls was released September 12, 2006. On September 27, 2007, Jajah launches a solution named "Jajah Buttons" which enables small businesses or individuals to embed buttons on their Web sites to allow others to contact them by phone using the company's Internet telephony platform. Jajah Buttons caused a notable controversy when eBay removed and banned such buttons from auction listings in eBay's site, presumably to protect revenues from its own VOIP solution provided by Skype. On November 19, 2007, Jajah launched the Jajah Direct service, which enables users to make phone calls without having to be next to a computer. Jajah Direct is a phone service that allows you to make long-distance or international calls by calling a local number, it works with every phone. There are no free calls using this service. On April 28, 2008 Jajah provideds its proprietary telephony infrastructure, payment processing, and customer care to Yahoo! Messenger users using the platform for receiving calls from the PSTN network, or for making calls to land lines and mobile phones. Telefónica bought Jajah for a reported $207 million on December 23, 2009. On April 14, 2011, Jajah announced a partnership with Globe Telecom to allow Filipinos living outside Philippines to call home at inexpensive rate. It announced November 30, 2012 that effective January 30, 2013, Yahoo! Messenger will no longer offer Yahoo! Voice