more expensive disposable youth diapers intended for the disabled; as a result, they lacked any direct competition. By 2000, Goodnites' primary competition consisted of store brand disposable bedwetting diapers. In 2002, Procter & Gamble, Kimberly-Clark's primary competitor, introduced Luvs Sleepdrys as a direct competitor to Goodnites. Luvs Sleepdrys were discontinued in 2004, and, from 2004 to 2008, store brands were the primary form of direct competition to Goodnites. In 2008, Procter & Gamble released Pampers Underjams as another direct competitor to Goodnites. In 2020, Procter & Gamble discontinued Pampers Underjams and replaced them with Ninjamas. Currently, Goodnites' competition comes from both Ninjamas and store brand pull-ups or diapers. References External links Goodnites USA Goodnites English-Canada Goodnites French-Canada Products introduced in 1994 Kimberly-Clark brands Toilet training