in a holiday weekend issue of the Daily Defender. After the parade, the jingle was made into a donut and played 52 weeks a year on 6 radio stations and 5 TV stations - mainly WGN, WLS, and WPWR. By the 3rd year, the jingle was used in the Bud Billiken Parade, 500,000 people on the left side of the street and 500,000 people on the right side of the street sang along with the four 6-foot tall speakers Richard Pegue set up on the Moo & Oink float. It was an amazing show of love by the company that would do anything for their customers and the customer's appreciation for the company. It's many promotional events and ad campaigns also made it a favorite shopping destination for many. An order sheet with a list of products sold under the headings "Moo, Oink, Bah, Gobble Gooble, and side orders" helped the business sales sky rocket! Passed out in high rises up and down State Street in the morning of food stamp days built the business so fast, help was hired from shoppers waiting to be served. Promotions like The 60-Second Shopping Spree, 50 lbs. of food for $9.50 (WJPC's number on AM radio), free breakfasts, at restaurants while DJs broadcast their show, and the biggest promotion of all, a free concert at the Old Band Shell where police estimated a crowd of "150,000 people with no fights or arrests" spread their customer base here, there, everywhere. It's late-night television commercials played through the late 1970s until the early 2000s. In 2004, they had a contest for a new "Rap" commercial. There was a winner, but after 25 years the company stuck with their popular commercial. As mentioned above, Moo & Oink were used until 2004 when an ad campaign asking listeners to send in a new Rap commercial went on air for 12 weeks. There were weekly winners and the 10 weekly winners competed in a Final showdown with BBQ for hundreds, as the entrees sang their raps. It was at the Hazel Crest store and a grand time was had by all. A good time was had by all, however, the company decided to stick with the original jingle. In 2005, there was a 12-week ad campaign that starred a Super Hero, the POWER MAN! That lasted 12 weeks. The characters did not talk until about 2004 or 2005,