Broadcasting) replaced WVIT as WTXX's LMA partner. As part of the deal, some of the shows previously owned by WVIT were kept by WTXX and WTIC. The LMA change caused no impact on WTXX's daily broadcasts of the Catholic Mass, which continues to the present day. Around this time, the station changed its on-air name from "UPN 20" to "Connecticut's 20". It also picked up Boston Red Sox baseball games; the station's feed (with the "Connecticut's 20" bug) was carried during Red Sox highlights airing on ESPN for much of the late 1990s and early 2000s. In 1999, WTXX and WTIC consolidated their operations in a new facility at One Corporate Center on Church Street in Downtown Hartford. On January 1, 2001, WTXX and WBNE (channel 59, now WCTX) swapped affiliations, with WTXX joining The WB and rebranding as "Connecticut's WB". This was due to in fact that the Tribune Company had a minority interest in The WB. Later that year, Tribune purchased WTXX outright, creating a duopoly with WTIC. Tribune, having already received a temporary waiver from FCC rules barring common ownership of a newspaper and a television station in the same area when it purchased the Hartford Courant a year earlier, received an additional waiver for its purchase of WTXX. Tribune had been seeking a waiver in anticipation of the FCC relaxing its rules to allow such media combinations to exist with the agency's blessing, which would include television duopolies. In March 2005, the FCC requested that Tribune sell WTXX to a new owner, but did not raise any additional pressure outside the request to force a sale or threaten a license forfeiture. In late 2007, the FCC loosened its restrictions on newspaper-broadcast cross-ownership perhaps creating an opening for Tribune (which was purchased by investor Sam Zell in December 2007) to retain WTXX without a waiver. CW affiliate (2006–present) On January 24, 2006, Time Warner announced that the company would merge the operations of The WB with CBS Corporation's UPN (which CBS acquired one month earlier in December 2005 following its split from Viacom), to form a 50/50 joint venture called The CW Television Network. The network signed a ten-year affiliation agreement with Tribune Broadcasting for 16 of the 19 WB affiliates that the company owned at the time, including WTXX. In August 2008, the station changed its branding from "CW 20" to "txx" in a corporate effort