in the style of Disney or Japanese anime, while the inner wrapping retains its classic art deco look and naturalistic rabbit. Initially, production of the candies was capped at per day, and the candies were manually produced. In 1959, these candies were given as gifts for the 10th National Day of China. In 1972, Premier Zhou Enlai used White Rabbit candies as a gift to American president, Richard Nixon, when he visited China. Today, White Rabbit candies are China's top brand of sweet. White Rabbit sweets have been advertised with the slogan "Seven White Rabbit candies is equivalent to one cup of milk" and positioned as a nutritional product in addition to being a sweet, and experienced popularity amongst former students of the early Deng Xiaoping era in China (1978 to the early 1990s), who were reported to have taken this slogan literally and made 'hot milk' in their dormitory cooking rings by dissolving the candies in a pan of hot water. Although the White Rabbit brand already had some history, its popularity worldwide has grown with the economy of China. Cities and agricultural villages' demands are increasing, especially during the Chinese New Year period, when many families provide White Rabbit sweets among other candies for visitors. In 2004, White Rabbit candy sales hit 600 million yuan, with sales increasing by a double-digit percentage yearly. The candies are now exported to more than 40 countries and territories, including the United States, Europe and Singapore. On December 2 2017, Wong's Ice Cream of Toronto, Canada unveiled the first ice cream flavour made from White Rabbit candy. The White Rabbit brand was transferred to Guan Sheng Yuan (Group) Co., Ltd. in November 1997. The United States distributor of the candy is Queensway Foods, in Millbrae, California. Product recalls Formaldehyde contamination In July 2007, the Philippine Bureau of Food and Drugs (BFAD) said that four imported foods made in China contained formalin and should be recalled. Those listed were White Rabbit Creamy Candy, Milk Candy, Balron Grape Biscuits, and Yong Kang Foods Grape Biscuits. The White Rabbit brand claimed that counterfeit candies, known to exist in the Philippines, may have been the cause of the contaminated sweets, citing an independent report by the Shanghai affiliate of the Swiss-based SGS Group, the world's largest inspection and testing company, as saying that samples of candy ready to be exported overseas contained no toxic substances. In