message would not change, they needed to change how they delivered it to their audience. The Fly Bono conceived his "Fly" persona during the writing of the song of the same name. The character began with Bono wearing an oversized pair of blaxploitation sunglasses, given to him by wardrobe manager Fintan Fitzgerald, to lighten the mood in the studio. Bono wrote the song's lyrics as this character, composing a sequence of "single-line aphorisms". He developed the persona into a leather-clad egomaniac, describing his outfit as having Lou Reed's glasses, Elvis Presley's jacket, and Jim Morrison's leather trousers. To match the character's dark fashion, Bono dyed his naturally-brown hair black. Bono began each concert as The Fly and continued to play the character for most of the first half of the concert. In contrast to his earnest stage persona of the 1980s, as The Fly, Bono strutted around the stage with "swagger and style", exhibiting mannerisms of an egotistical rock star. He adopted the mindset that he was "licensed to be an egomaniac". He often stayed in character away from the tour stage, including for public appearances and when staying in hotels. He said, "That rather cracked character could say things that I couldn't", and that it offered him a greater freedom of speech. Mirror Ball Man As the Mirror Ball Man, Bono dressed in a shining silver lamé suit with matching shoes and cowboy hat. The character was meant to parody greedy American televangelists, showmen, and car salesman, and was inspired by Phil Ochs' Elvis persona from his 1970 tour. Bono said that the character represented "a kind of showman America. He had the confidence and charm to pick up a mirror and look at himself and give the glass a big kiss. He loved cash and in his mind success was God's blessing. If he's made money, he can't have made any mistakes." As the character, Bono spoke with an exaggerated Southern US accent. Mirror Ball Man appeared during the show's encore and made nightly prank calls, often to the White House. Bono portrayed this alter ego on the first three legs of the tour, but replaced him with MacPhisto for the 1993 legs. MacPhisto MacPhisto was created to parody the devil and was named after Mephistopheles of the Faust legend. Initially called "Mr. Gold", MacPhisto wore a gold lamé suit with gold platform shoes, pale makeup, lipstick, and