streetwear brand to identify a female customer and cater to her with feminine styles of clothing that spoke directly to their culture. Many of these styles had never been seen before in the fashion market place. These styles included miniaturized baby-doll T-shirts, cropped and faux-fur lined puffer jackets and pastel velour tracksuits all emblazoned with the signature rhinestoned cat logo. Reacquisition of Baby Phat On International Women’s Day, 2019, Kimora Lee Simmons announced the reacquisition of Baby Phat. The brand relaunched the following summer through a collaboration with Forever 21. The collection featured eighteen clothing items branded with Baby Phat’s signature cat logo and is reported to have sold out in 24 hours. On December 6, 2019, Baby Phat relaunched on its own and published a spring/summer 2020 campaign on its website. Simmons's daughters, Aoki and Ming Lee were instrumental in the relaunch. The 2020 relaunch also included a line of beauty products under the name Baby Phat Beauty. In 2022, a new capsule collection debuted exclusively at Macy’s. The collection was available online and at fifty retail locations nationwide. Also in 2022, Baby Phat partnered with Puma to produce a line of Baby Phat-branded athletic footwear. References External links Baby Phat article in So Jones Clothing brands of the United States 2000s fashion 2010s fashion Clothing companies established in 1999 Companies based in New York City Hip hop fashion 1999 establishments in New York City