would air it just once, during a news segment, before being completely banned. Due to the excessive violence where Madonna's character went on multiple killing sprees, "What It Feels Like for a Girl" became Madonna's fourth music video to be banned by TV channels (and her third banned by MTV), following "Like a Prayer" (1989) due to blasphemy, "Justify My Love" (1990) and "Erotica" (1992) for nudity and bisexuality. "What It Feels Like for a Girl" aired on March 20, 2001, at 11:30 pm, following an introduction by MTV News anchor Kurt Loder. Liz Rosenberg, Madonna's publicist, released a statement urging the channels "to make a very strong commitment to playing this video [...] there are many other possibilities that we can explore but our first choice has always been for VH1 and MTV to play [the video], and more than once". In 2002, the video was aired in its entirety on MTV2 as part of a special countdown of the year's most controversial videos. Three days later, the clip was shown several times on Oxygen as part of its "Daily Remix" music series. A spokeswoman for Oxygen said that the decision to air the video multiple times was because "our demographic is of 18–49 year old women [...] older than MTV's". Canadian music channel MuchMusic followed and aired the video several times throughout the day and night. Norm Schoenfield, US VP of programming for MuchMusic, released a statement saying "[the video] is no more or less violent than what kids see on TV everyday. We weren't offended by it, and treating it just like any other Madonna video. Just because MTV isn't playing it, doesn't mean we can't". Schoenfield also criticized the decision of releasing an advisory warning alongside the video because "it's the artist's responsibility to do that". Nonetheless, other Canadian networks aired it only after 9 pm accompanied by a warning. There were also talks of airing the video on HBO but it never happened. Following the controversy with MTV, Warner Bros. Records signed a deal with AOL to air the video online on its music forums. "Our job as a record company is to get exposure for the video, So when the label couldn't get Viacom to commit to showing the video, it started talking to other outlets", explained Rosenberg. On April 24, 2001, the video was released as a DVD single with the disc having