radio broadcast in Jeju Language, as well as a radio campaign for Jeju slang and an annual Jeju Language festival. An iPhone application was developed, including a glossary, as well as a collection of proverbs, poems, and quizzes in Jeju Language. Finally, an introductory conversation brochure was distributed to both citizens and visitors of Jeju Island in order to encourage the use of the language. Other preservation and revitalization efforts are led by non-state bodies. The Jeju Language Preservation Society ( ), founded in December 2008, publishes Deongdeureong-makke (), a bimonthly Jeju-language magazine, and holds Jeju teaching programs and speaking contests. Literature in the language has recently been published, including children's books and a 2014 poetry anthology. Local bands and theater troupes have made Jeju-language performances. Regional newspapers such as the Jemin Ilbo and the Halla Ilbo include Jeju-language sections, and local branches of KBS and MBC have launched radio programs and a television series in Jeju. Recent South Korean media with nationwide appeal, including the 2010 television series Life is Beautiful and The Great Merchant, the 2012 drama film Jiseul, and the 2015 television series Warm and Cozy, have also featured spoken Jeju. Outside of Korea, in 2018, the Endangered Languages Archive at SOAS University of London carried out a revitalization project aimed to build a collection of audio and video recordings of Jeju Language being spoken by native speakers. These recordings documented everyday conversations, as well as traditional songs and rituals. In the past, negative attitudes and opinions towards Jeju were popular amongst Korean citizens. The Standard Korean language places a lot of emphasis on honorifics, as Korean culture is largely centred around being polite to elders. However, Jeju is often viewed to be less polite, due to the use of less honorifics and only four levels of politeness, in comparison to the seven levels in Standard Korean. The younger generation, particularly students, especially believe that Jeju is not respectful enough to use with teachers, whereas Standard Korean is more sophisticated. In addition, Jeju is often associated with the countryside, as the majority of speakers tend to have traditional occupations, including farming, fishing, and diving. As a result, many younger children express a disinterest in learning the language. However, recent surveys show changes favorable towards Jeju in prevailing language attitudes. In a National Institute of the Korean Language survey in 2005, only 9.4% of Jeju Islanders were very