the film's premise that Starr was being targeted for assassination by a mysterious cult, the Beatles perform under the protection of the British 3rd Royal Tank Regiment, surrounded by soldiers and Centurion tanks. Although it was spring, the weather was unusually cold, and the sequence shows Starr shivering behind his drum kit. The premise and the level of security afforded the band mirrored the adulation they received in real life, at the height of Beatlemania. Media theorist Stephanie Fremaux comments on the imagery employed by director Richard Lester in his harsh editing and shots of soldiers and weaponry to convey a sense of threat, and how this is furthered by the Beatles', and particularly Harrison's, apparent hostility and avoidance of eye contact with the camera. Film historian Stephen Glynn highlights a shot that features Harrison in profile, singing into a metallic microphone, and the corresponding gun barrel of a tank as an example of Lester making "visual parallels between the tools of the musician and the military". Another example, according to Glynn, is an aerial shot of the band encircled by six tanks that cuts to a close-up of the fretboard of Harrison's guitar, with the focus soon changing to reveal Stonehenge in the near distance. Release Help! was released by EMI's Parlophone label on 6 August 1965, with "I Need You" sequenced as the fourth track between "You've Got to Hide Your Love Away" and "Another Girl". Martin said the song "worked out very well" and considered it an important step for Harrison. He added: "He has got something to say as a songwriter, and I hope he keeps it up." Other than "I Need You", all the songs in the film were Lennon–McCartney compositions. As the end credits stated this on screen, a voiceover from Harrison repeatedly said, "'I Need You' by George Harrison!", increasing in volume each time. The album and film enjoyed major commercial success around the world. In music journalist Jon Savage's description, the summer of 1965 "belonged" to the Beatles' Help! "multimedia campaign", which comprised the "Help!" hit single as well as the film and soundtrack album. In Willy Russell's 1974 play based on the Beatles' history, John, Paul, George, Ringo ... and Bert, "I Need You" was sung by Brian Epstein's character in response to the group's decision to retire from touring in 1966. The Beatles' recording of the track appeared on the