then-WB affiliate WNDY-TV debuted the WTHR-produced Eyewitness News at 10:00 on March 16, 1996, which briefly moved to WIPX-TV when WISH-TV took over production of the WNDY newscast (as 24-Hour News 8 at 10:00) on February 28, 2005. WXIN expanded news programming outside its established 10:00 slot on March 29, 1999, when it premiered Fox 59 a.m. Formatted as a mix of news, entertainment and lifestyle features with a looser, "personality-driven" style inspired by morning radio programs, the show initially aired from 6:00 to 9:00 a.m., replacing paid programming and children's programs that had previously aired in that time period. The program was reformatted as a more traditional morning newscast in 2004, and grew to beat competing local and national morning news programs in the 25-54 age demographic. The station expanded the flagship 10:00 p.m. newscast to one hour on April 17, 2006; until that point, WXIN had been among the largest news-producing Fox affiliates by market size that did not air an hour-long prime time newscast, either on a nightly basis or on weeknights only. In May 2007, WXIN entered into a content partnership with the Indianapolis Business Journal to provide news and weather content for the newspaper. On January 2, 2008, WXIN added an hour onto its morning newscast from 5:00 to 6:00 a.m., expanding it to four hours; a simulcast of the 6:00 to 9:00 a.m. block of the program began airing on WTTV on that date (the WTTV simulcast later moved to that station's This TV-affiliated digital subchannel on September 13, 2010, before being dropped in September 2013). The station debuted a half-hour midday newscast at 11:00 a.m. nine months later on September 15. Under the direction of now-former general manager Jerry Martin and his successor Larry Delia, and former news director Lee Rosenthal, WXIN spearheaded a major expansion of its news programming. On September 21, 2009 (as other Tribune-owned Fox affiliates began to increase their news output, which the network had encouraged its stations to do since the 1990s), the station expanded its weekday morning newscast to 4½ hours with the addition of a half-hour at 4:30 a.m., and premiered an hour-long 4:00 p.m. newscast. On November 1, 2009, WXIN became the fourth television station in the Indianapolis market to begin broadcasting its local newscasts in high definition; with the change, WXIN adopted the logo and graphic scheme used by Fox's owned-and-operated stations and certain