of its departments, it also competes indirectly against The Home Store from Grupo Gigante, Zara Home of Grupo Inditex and Bed Bath & Beyond. Before leaving the Mexican market, it also competed against the North American Lowe's. Promotions in Soriana Soriana promotes its "Tarjeta del Aprecio" (appreciation card), whereby customers who purchase items earn points for free merchandise, and in-store credits for 20% off in general merchandise. Sponsor Soriana is currently the shirt sponsor for the Primera División de la Federación Mexicana de Fútbol (Mexico's Top League) football club Santos Laguna. Slogans and trade names Donde Todos los Días son Buenos Días, Where all Days are Good Days (late 1970s) Responde cuando usted lo necesita, Responds when you need it (1988) Todos los Caminos Conducen a Soriana, All Ways Lead to Soriana (1990) Lo Mejor al Mejor Precio, The Best at the Best Prices (1993) En Suma Pagas Menos, pun meaning Pay Less for the Total or In Short, Pay Less (mid 1990s) Nuestros Precios Hablan, Our Prices Speak (1999, 2011) Apre¢io Por Ti or A pre¢io Por Ti, a pun meaning both (At the Right) Pri¢e for You or E$teem for You (2000) Mejores Ofertas a Precios Más Bajos, Better Offers at Lower Prices (2001) El Precio Más Bajo Garantizado, The Lowest Price Guaranteed (2002) El Mayor Ahorro, The Greatest Savings (2007) Porque nos importas tú, Because We Care for You (2008) ¡Hazlo hiper, y ahorra!, Do hyper, and save! (2013) Evolution Store openings by state: 1968 Coahuila 1971 Durango 1972 Chihuahua 1974 Nuevo León 1984 Tamaulipas 1989 Zacatecas 1990 Aguascalientes 1994 Jalisco, Guanajuato 1997 Querétaro 1998 San Luis Potosí, Veracruz, Tlaxcala 1999 Michoacán, Colima, Sinaloa, Sonora, Tabasco, Hidalgo, Puebla 2000 Nayarit 2001 Oaxaca 2002 Yucatán, Chiapas, Baja California Sur 2003 Campeche, Quintana Roo 2005 State of México 2006 Baja California 2007 Distrito Federal, Guerrero 2008 Morelos Criticisms and controversies Mexico's 2012 Presidential Elections Soriana gift cards vote buy At a news conference, the leftist candidate Andrés Manuel López Obrador claimed that the election was "plagued with irregularities" and accused the Institutional Revolutionary Party (PRI) of allegedly buying votes in favor of Enrique Peña Nieto. He also claims that the PRI handed out gifts to lure voters to cast their vote in favor of them. During the day of the 2012 presidential elections, people who voted for el PRI would receive pre-paid gift cards. Nonetheless, the PRI and the