by the tour's end. Although Zoo TV was listed as co-sponsored by MTV, the group decided against explicit corporate sponsorship. The daily cost of producing the tour was US$125,000, regardless of whether a show was held on a given day. Band members, especially Mullen, were uncertain that the tour would be profitable. One of their chief concerns was how to procure Philips's costly Vidiwalls, which were priced at US$4–5 million. No rental company owned the video screens. McGuinness instead lobbied for Philips to provide the equipment at no cost; since U2 were signed to Island Records, which was owned by Philips subsidiary PolyGram, McGuinness and the band thought there was a natural corporate synergy to Philips providing the equipment for a PolyGram artist's tour. PolyGram CEO Alain Levy was unable to convince Philips to help, and the band had to pay for the Vidiwalls themselves; Levy did convince PolyGram to contribute about US$500,000 to the tour as a gesture of goodwill. In order to defray the heavy expenses of the Pacific shows, U2 asked for large guarantees from local promoters up front, rather than sharing the financial burden as they had in the past. This sometimes caused promoters to raise ticket prices above usual levels, which in turn sometimes resulted in less than full houses. Profit margin was a slim four to five per cent at most sold-out shows. Show overview Pre-show During the time between the support acts and U2's performance, a disc jockey played records for the audience. For the 1992 legs, Irish rock journalist and radio presenter BP Fallon filled the role. Originally hired to write the Zoo TV tour programme, he played music inside a Trabant on the B-stage, while providing commentary and wearing a cape and top hat. His official title was "Guru, Viber and DJ". He hosted Zoo Radio, a November 1992 radio special that showcased live performances, audio oddities, and half-serious interviews with members of U2 and the opening acts. At the group's suggestion, Fallon published a book about the tour entitled U2 Faraway So Close. Two other DJs replaced him later on the tour: Paul Oakenfold, who became one of the world's most prominent club DJs by the decade's end; and Colin Hudd. For the 1993 concerts, U2 invited Irish theatre group Macnas to join the tour and perform between the support acts. The troupe wore oversized papier-mâché heads of the members