White Rabbit Creamy Candy () is a brand of milk candy manufactured by Shanghai Guan Sheng Yuan Food, Ltd. (), in China. It is an iconic cultural brand and has been in production since 1943. Ingredients and varieties White Rabbit candies are a milk-based white candy with a soft, chewy texture, sold as small, rectangular candies approximately similar to taffy. Each candy is wrapped in a printed waxed paper wrapper, with the candies again wrapped within this in a thin edible paper-like wrapping made from sticky rice. The rice wrapping layer is meant to be eaten along with the rest of the candy and can be found in the list of ingredients in the UK as "Edible Glutinous Rice Paper (edible starch, water, Glycerin Monostearate)" along with liquid maltose, white granulated sugar, whole milk powder, butter, food additives (gelatin, vanillin), corn starch, syrup, cane sugar and milk. Each candy contains 20 calories. In addition to the original vanilla flavour, new flavours such as chocolate, coffee, toffee, peanut, maize, coconut, lychee, strawberry, mango, red bean, yogurt, matcha, and fruit have been added. The butter-plum flavour, characteristic of China, was also among the new flavours added through the years. Brand history White Rabbit candy originated in the ABC Candy Factory of Shanghai in 1943, when a merchant from ABC tried a milk candy from England and was impressed by its taste. After half a year of development, he then manufactured the factory's own brand of milk candies. The first ABC milk candies were packaged using a red Mickey Mouse drawing on the label, and were named ABC Mickey Mouse Sweets. As their prices were lower than imported products, they became widely popular among the people. In the 1950s, ABC became state-owned during the Cultural Revolution. Mickey Mouse was seen as a symbol of foreign countries, and so the packaging was redesigned to feature a naturalistically drawn white rabbit and an artist's paint palette, with Chinese and English hand-lettering in a color scheme of red, blue and black against a white background. The result was a distinctive candy label design. The packaging and brand logo have changed over the years: when the candies were first marketed, the white rabbit on the outer packaging was lying down; however, this was changed to an image of the rabbit jumping. Currently, the trade mark animal on the outer packaging has been given enormous neotenic, forward-facing eyes