The Britney Spears doll is a celebrity doll made in the likeness of American pop singer Britney Spears. Several versions of the doll were released. Each doll is dressed in costumes that resemble the clothing Spears had worn in concerts, appearances, and music videos. The Britney Spears doll was the first doll produced by Play Along Toys. History The doll Jay Foreman and Charlie Emby, the founders of Play Along Toys, spent millions of dollars to license, advertise, and distribute the Britney Spears dolls. In 1999, Play Along Toys released the Britney Spears Fashion Doll; the Britney Doll was notable, as it was the first product Play Along Toys ever released. The dolls feature Spears in different outfits, make-up, and hairstyles from her concerts, appearances, photoshoots and music videos. The packaging the dolls were sold in often contained CDs of individual songs, stickers, and other accessories. At the same time Play Along Toys released the first Britney Doll, Yaboom Toys released their own version of the popular toy. The Singing Character, fashioned as Spears, plays a full-length version of one of Spear's popular songs when a button on the doll's stomach is pressed. The doll arrived on toy store shelves just in time for the holidays in 2000. A porcelain version of the Britney Doll was also released. The doll wears the classic outfit worn by Spears in the "...Baby One More Time" music video and is accompanied by a stand for easy display. Popularity On October 15, 1999, the first Britney Spears Doll was released. The initial doll sold over 800,000 units. To date, over 5 million of the assorted Britney Dolls have been sold. According to the Winnipeg Free Press, the doll is the second best-selling celebrity doll of all time, behind only the Spice Girls dolls. The first time Spears saw the doll she was displeased with its looks. She asked that the doll be changed because she felt it had the appearance of a bulldog chewing a wasp. As Spears reasoned, I felt a bit bad about ordering changes but hey, it's my doll. Following the changes to the doll's face, the dolls sold out in the United States in December. In the United Kingdom, three weeks of sales resulted in 60,000 dolls being sold. Production of the doll was later discontinued sometime in late 2001 or early 2002. Years after the doll’s discontinuation, it has