Kimora Lee Simmons established a presence in the Middle East by opening a flagship store in Dubai, a first for any women’s urban wear brand. Simmons’s contract with The Kellwood Company ended in 2010. At the same time, Kellwood sold Phat Fashions to Sun Capital Partners, and Simmons declined to renew her position with the company’s new owners. Upon her exit from Phat Fashions, however, Simmons retained ownership of all licensing rights to her fragrance and cosmetics collection. Impact On the impact of Baby Phat by Kimora Lee Simmons, CR Fashion Book’s Giovanni Osterman writes: “Few brands are as culturally and aesthetically synonymous as Baby Phat is to the early 2000s.” New York Daily News ranked Baby Phat by Kimora Lee Simmons as the number one most sought after ticket at New York Fashion Week during the mid-aughts. Celebrity fans of the brand included Alicia Keys, Chrissy Teigan, Kim Kardashian, Christina Millian, Britney Spears, Paris Hilton, Missy Elliott, and Rihanna, who so loved the brand that she purchased the entire archive from a collector in 2019. Supermodels to have walked the Baby Phat runway include: Alek Wek, Eva Herzigová, Carmen Kass, and Devon Aoki. Hip-hop stars like Lil’ Kim were also cast to walk the Baby Phat runway during fashion week. Explaining the ethos behind her casting choices, Kimora Lee Simmons said: “It's very deliberate. It includes people who are sometimes forgotten but are great models - they have fierce walks and bodies, strong girls, but they might sometimes be a size bigger than the other one who was a size zero. They have more 'hip,' more color, more bang to their personality. It's what I represent culturally in society: all colors, all women, all shapes and sizes.” Simmons was similarly deliberate about her choice to walk the finale of each show with her daughters, Ming Lee and Aoki Lee, by her side. She has stated that it was important for her to send a message that a woman could be both a mother and a mogul. Baby Phat by Kimora Lee Simmons offered an experience to female minorities who previously didn’t have access to the world of fashion. The brand was built on bringing a high-level designer aesthetic to the street. Though streetwear had already emerged from a combination of global subcultures prior to Baby Phat by Kimora Lee Simmons, Baby Phat by Kimora Lee Simmons was the first