formerly housed the studios of Citytv). Until late 2009, CHUM-FM continued to be the most listened to and most influential radio station in Canada with over 1,166,000 weekly listeners according to the BBM data released on December 3, 2007. In December 2009, AC rival CHFI-FM became the most-listened-to radio station in Toronto. During the 2005-2009 season, CHFI continued to usually beat CHUM-FM as the top-rated radio station in Toronto, although CHUM-FM had unseated CHFI in some books. On September 10, 2010, Bell Canada announced plans to re-acquire 100% of CTVglobemedia's broadcasting arm, including CHUM Radio. When the deal was finalized on April 1, 2011, CTVglobemedia became Bell Media, and likewise CHUM Radio became Bell Media Radio, effectively retiring the last remaining piece of the former CHUM Limited company. CHUM Radio had been the only division of the company to retain the CHUM name following the acquisition of CHUM Limited by CTVglobemedia in 2007. On June 22, 2018, the station underwent a major rebranding as part of an effort to appeal more strongly to women, including a new logo (amending its brand to CHUM 104.5, as opposed to 104.5 CHUM FM), a generally hotter music direction, as well as a stronger emphasis on social media and community interaction. Programming CHUM's current host lineup includes Marilyn Denis, Jamar "J. Niice" McNeil, Richie Favalaro, Ashley Greco, Meredith Shaw, Ruby Carr, Taylor Kaye, and Aiko Iwashita. Marilyn Denis and Jamar CHUM's morning show was hosted by Roger Ashby and Marilyn Denis for 32 years. The show originally featured Rick Hodge as an additional host until he resigned in 2008; after Hodge's resignation, Darren B. Lamb became a co-host, until he too resigned in September 2015. On July 16, 2018, the show returned to three people with the addition of Jamar "J. Niice" McNeil branded as "Roger and Marilyn with Jamar". On October 25, 2018, Ashby announced that he would retire from the morning show effective December 6, after 50 years with CHUM-AM-FM. As of January 2019, the show is now branded as "Marilyn Denis and Jamar" (McNeil taking over Ashby’s seat as co-host), and Marilyn Denis as host. HD Radio On July 4, 2017, CHUM-FM launched HD Radio multi-casting services. The HD1 sub-channel carried the same programming as the standard analog frequency, while the HD2 sub-channel carried a simulcast of sister station CFRB (Newstalk 1010), and the HD3 sub-channel carried a simulcast of CHUM-AM