from WHYI-FM (Y-100) before signing on with live views of Miami. When it signed on, WHYS-FM carried programming from the Home Shopping Network. Two months later, HSN's broadcasting division, Silver King Communications, acquired the remainder of the station. The primary purpose of these stations was to force carriage of HSN on cable providers in each market through the Federal Communications Commission's must-carry provisions as QVC was taking away a large slice of HSN's audience as several providers had held an ownership interest in QVC, but not HSN. Eventually, Silver King Communications acquired an ownership interest in the USA Network, and as a result, later became USA Broadcasting, the broadcast arm of media company USA Networks, Inc. In the fall of 1997, channel 69 began carrying Fox Kids programming, after it was dropped by the market's WB affiliate WDZL (channel 39, later WBZL and now WSFL-TV), which acquired the block in 1993 after Fox affiliate WSVN (channel 7) decided to stop carrying Fox's children's programming. WAMI 69 On June 8, 1998 at 6:00 a.m., channel 69 became an independent station; the station also changed its call letters to WAMI-TV. The relaunch of channel 69 was known as the "Birth of a Station", where a soon-to-be mother was giving birth to the "Miami" thought-bubble station logo (the entire day before, the channel stunted with the picture of a sonogram of the new logo as a lead into the introduction). Immediately after that sketch, real-time traffic and weather reports were shown. The revamped station adopted a general entertainment format with a strong focus on locally produced programs including a daily news program called The Times; the sports discussion show SportsTown; Generation ñ, a program targeted at bilingual, 2nd generation Latinos in the U.S.; the lifestyle programs Ocean Drive (which was based on the magazine of the same name) and Ten's (which was also broadcast on Dallas sister station KSTR-TV from 1999 to 2001); the dance program Barcode; an alternative lifestyle program called Kenneth's Frequency; and the talk show Out Loud, which was hosted by Bill Teck and produced by Miami producer and media personality Paul Bouche. The station's programming was mostly aimed at teenagers and young adults between the ages of 16 and 34. The format heavily took after the groundbreaking CITY-TV in Toronto, which carried a similar mix of syndicated shows and movies with locally-produced programming. WAMI repackaged the Fox Kids block,