an independent station with a 24-hour schedule—possibly the only one at that time—consisting of four rotating six-hour movie blocks, interrupted in the evening for brief five-minute news breaks that were the station's only local programming. The studios were located in the Fremont Hotel and Casino, from which the station broadcast with a mere 250 watts of power; low-budget advertisements were a major draw, as was a classified ad feature aired throughout the day. KSHO-TV was built for $70,000, a fraction of the cost of most new-build TV stations, and run by just two technical employees per shift, but its low-cost programming made the small operation profitable. Zenoff sold the station and KBMI radio to the Television Company of America (TCA) in September 1956, four months after putting it on the air. TCA was owned by a number of TV and radio investors out west, including Albert Zugsmith. It was the second attempt to sell the station that year after a previous application to sell the outlet to Wilbur Clark, developer and owner of the Desert Inn, was withdrawn. Stock in Television Corporation of America changed hands multiple times in the late 1950s. In March 1957, Morton Sidley and Ira Laufer, both radio executives in Los Angeles, bought stock in TCA, as did Nathan and Merv Adelson and Irwin Molasky. That fall, the station relocated to El Rancho Vegas and applied to increase its power, and in December, it became an ABC affiliate, the 81st primary outlet of the network nationally. However, financial trouble and continued ownership turnover remained as hallmarks. In 1959, the sale of the station to Rube Jolley, the founder of KLAS-TV, was reported by the Las Vegas Review-Journal. The FCC granted the $137,500 purchase of TCA stock by Jolley's company, the Nevada Broadcasters Fund, in November. Jolley was president but did not own any of the stock; among the notable stockholders was Howard D. Johnson, owner of radio and television interests in Idaho and Utah. The Television Company of America, meanwhile, had to obtain a court order to prevent it from being evicted from El Rancho Vegas. License revocation and re-award Television Company of America filed for bankruptcy protection in May 1961, and it asked for permission to transfer the license to a court-appointed receiver. However, in March 1963, the FCC instead designated its license renewal as well as a proposed transfer of the license to Arthur