It, and Jana Mathews who blogs at Momlogic as "The Meanest Mom". (A spoof on this genre of blog is the blog "Seriously, so Blessed!", written by an anonymous Utah woman.) In 2009, the religious news site Religion Dispatches ran a story about the phenomenon of Mormon mommy blogging, which its author believed arose in part in response to Elder M. Russell Ballard's 2007 commencement address at Brigham Young University–Hawaii, which had lauded efforts by Mormon faithful to share their beliefs through such means as blogging, citing an online post by "Bookslinger" (pseudonymous author of the blog Flooding the Earth with the Book of Mormon). Mormon videographer Seth Adam Smith began blogging in 2004. Some of the Bloggernacle's more prominent blogs are named after defunct Latter-day Saint publications. For example, Messenger and Advocate, a blog written by Guy Murray, was named after the LDS publication of the same name published 1834–1837 in Kirtland, Ohio. Keepapitchinin, a Mormon history blog written by Salt Lake Tribune columnist and independent historian Ardis Parshall that she founded in 2008, was named after a sporadically published humorous newspaper published 1867–1871 and pseudonymously written by three sons of LDS apostles, George J. Taylor, Joseph C. Rich, and Heber John Richards. The blog Millennial Star was named after The Latter-day Saints' Millennial Star, published in England 1840–1970; and the LDS history blog The Juvenile Instructor''' is the namesake of a publication intended as a catechism of Mormonism printed in Salt Lake City, Utah 1866–1930. Salt Lake City, Utah's The Deseret News began producing a separate, LDS-themed newspaper insert on January 10, 2008 named Mormon Times. The website version of this insert features readers' feedback. The Mormon Times reporter covering the Bloggernacle is Emily W. Jensen. The Church of Jesus Christ of Latter-day Saints' own internet presence is substantial, and former Church spokesman Michael Otterson's blogging contributions featured prominently in the LDS blogosphere as well. Linescratchers, an LDS contemporary music scene blog, also debuted in 2008. Neylan McBaine founded The Mormon Women Project in 2010. The Church of Jesus Christ of Latter-day Saints established a blog at their Newsroom website in 2009. The Mormon Channel (now Latter-day Saints Channel) established a blog in 2014. Banner of Heaven hoax From May 30, 2005 until just before Halloween of the same year, six bloggers carried out an elaborate and, ultimately very controversial prank through a fake blog called Banner of