of switching equipment arrived in New Zealand in November that year and installation commenced. Neil Tuckwell moved from TVNZ over to ATC. His move coincided with ATC's shift from temporary offices at Quay Tower in Auckland to permanent accommodation at 49 Symonds Street. In Wellington, the following month, ATC moved to permanent premises in Murphy Street. Naming and logo The company's General Manager Sales and Marketing David Patten asked Sandy Fain to come up with the company name and logo. Fain briefed Leo Burnett on the company's values. 25 names were considered before arriving at Clear Communications. The logo "reflected the clean, bright colours of New Zealand." On 14 November 1990, the first full board meeting of the new company was held with John Ede as Chairman of the Board and George Newton CEO. The board confirmed the name which was unveiled to staff on a plinth in the lobby of the company headquarters. Commencement of services Clear Communications commenced leased line operations in January 1991. Clear's plan was to make its services available to 80% of telephone subscribers in New Zealand, thus offering New Zealanders a choice of their toll service provider. It developed two separate national toll services; Clear Business 050 to serve the needs of the business market and Clear 051 designed for residential customers. Customers had been tested on the Clear network in April. The new entrant was able to offer toll service bills charged in steps of one-tenth of a minute. Telecom's lowest charge step was one minute. On 12 February an agreement was signed with Transpower to use their fibre optic system in the South Island and seven days later, Minister of Communications Maurice Williamson, made the first call on the new network, between Wellington and Auckland, using New Zealand Rail's fibre optic cable. At the eleventh hour, when Telecom had still not issued the interconnection permit, Clear took the bull by the horns, went public and got front-page publicity. Telecom had only issued the permit Clear required to link to Telecom's toll system on the evening before the agreed connection date. The interconnection agreement for toll by-pass had been signed on March 4, although a second deal allowing Clear access to Telecom's local services was still being negotiated. Interconnection, the linchpin connecting two or more telecommunications networks, allows calls to flow between them. Full commercial operations offering Clear 051 and Clear Business 050