WSAV-TV (channel 3) is a television station in Savannah, Georgia, United States, affiliated with NBC, The CW Plus, and MyNetworkTV. Owned by Nexstar Media Group, the station maintains studios on East Victory Drive/US 80/SR 26 in Savannah's Live Oak section, and its transmitter is located on Little Neck Road in unincorporated northwestern Chatham County, near Pooler. History The station began broadcasting on VHF channel 3 on February 1, 1956 and was co-owned with WSAV radio (630 AM; later WBMQ) after a long legal battle over the frequency with the owners of WJIV (900 AM). It initially aired an analog signal from a transmitter on top of a bank building on Broughton Street in Downtown Savannah. The flashing WSAV sign was a landmark on the street for many years. WSAV radio had long carried NBC Radio programming, so WSAV-TV took the NBC television affiliation. It shared ABC with CBS affiliate WTOC-TV (channel 11) until 1970, when WJCL-TV (channel 22) started operations as a full-time ABC affiliate. During the late 1950s, WSAV-TV was also briefly affiliated with the NTA Film Network. WSAV briefly had an FM station using an antenna atop the middle of three AM towers at the transmitter facility on Oatland Island. However, without many listeners to the simulcast programming, the FM operation was ended in the 1950s. In 1960, WSAV-AM-TV moved into a brand-new facility on Victory Drive, where WSAV-TV still is located today. A new tower was built at the site boosting its signal to many of the surrounding counties in Georgia and South Carolina. The current tower near Pooler was built in 1976. In the same year, the WSAV stations were sold to different parties, with WSAV-TV going to the News-Press & Gazette Company. In 1982, the station swapped affiliations with WJCL and became an ABC affiliate. That network had become number one in the country and was searching for stronger affiliates. However, by 1985, WSAV was one of several ABC affiliates nationwide that were disappointed with the network's weak prime time programming offerings, particularly on Thursday nights, which were bogging down WSAV's otherwise successful lineup. Meanwhile, WSAV returned to NBC a mere three years later in 1985, one year before that network became number one again, reversing the 1982 affiliation swap. In the 1990s, like many other commercial television stations in the United States, WSAV was sold several times. NPG sold its entire broadcasting group of