This often is a problem when companies make vague or false environmental claims about a product or service they are selling. When this occurs, it can be called "greenwashing". Greenwashing can also be described as the act of overexaggerating the beneficial effect the product has on the environment. If companies do not follow this guide, they could be subject to legal ramifications. It is also important for green businesses to invest in experienced legal practitioners who can understand and can provide counsel on the FTC guidelines. Organizations The European community’s Restriction of Hazardous Substances Directive restricts the use of certain hazardous materials in the production of various electronic and electrical products. Waste Electrical and Electronic Equipment (WEEE) directives provide collection, recycling, and recovery practices for electrical goods. The World Business Council for Sustainable Development and the World Resources Institute are two organizations working together to set a standard for reporting on corporate carbon footprints. From October 2013, all quoted companies in the UK are legally required to report their annual greenhouse gas emissions in their directors’ report, under the Companies Act 2006 (Strategic and Directors’ Reports) Regulations 2013. Lester Brown’s Plan B 2.0 and Hunter Lovins’s Natural Capitalism provide information on sustainability initiatives. Corporate sustainability strategies Corporate sustainability strategies can aim to take advantage of sustainable revenue opportunities, while protecting the value of business against increasing energy costs, the costs of meeting regulatory requirements, changes in the way customers perceive brands and products, and the volatile price of resources. Not all eco-strategies can be incorporated into a company's Eco-portfolio immediately. The widely practiced strategies include: Innovation, Collaboration, Process Improvement and Sustainability reporting. Innovation & Technology: This introverted method of sustainable corporate practices focuses on a company's ability to change its products and services towards less waste production. Collaboration: The formation of networks with similar or partner companies facilitates knowledge sharing and propels innovation. Process Improvement: Continuous process surveying and improvement are essential to reduction in waste. Employee awareness of company-wide sustainability plan further aids the integration of new and improved processes. Sustainability Reporting: Periodic reporting of company performance in relation to goals. These goals are often incorporated into the corporate mission (as in the case of Ford Motor Co.). Greening the Supply Chain: Sustainable procurement is important for any sustainability strategy as a company's impact on the environment is much bigger than the products that they consume. The B Corporation