is very much an international one, with novels, comics and films being produced across the globe. Advertising campaigns From 1999 to 2006, Guinness promoted its products in Africa using the advertising character, Michael Power (played by Cleveland Mitchell), as the cornerstone of a major marketing campaign. Jo Foster of the BBC referred to Power as "Africa's very own 'James Bond'". The character was portrayed as having been born in Jamaica and raised in Great Britain. By 2003, it became one of the best-known alcohol advertising campaigns in Africa. In 2002, Guinness applied the Michael Power formula to Asia with the character Adam King. In 2012, model Shirley Mallmann appeared in a tribute to the James Bond franchise in celebration of its 50th anniversary for the Brazilian ELLE magazine. She starred in a video directed by Manuel Nogueira titled "Bond Girl Reloaded", where she dons looks from Alexandre Herchcovitch and Balmain, while battling armed villains, ending in a fiery explosion. In 2021, MI6 released the image of its annual Christmas Card, which that year featured Father Christmas posing with a candy cane against a backdrop reminiscent of the Bond movies' opening credits. Comics The Dutch comic series Agent 327 by Martin Lodewijk started out as a parody of James Bond, but later evolved more into its own thing, though still maintaining elements from the franchise. Anacleto, agente secreto, Spanish comic by Manuel Vázquez Gallego has often been cited as a James Bond parody, but Gallego claimed that his initial inspiration was the TV series Get Smart. Asterix and the Black Gold is largely a parody of James Bond, with a Roman secret spy who is a caricature of Sean Connery. The League of Extraordinary Gentlemen: The Black Dossier features a ruthless and sadistic British spy named Jimmy, descended from the League's 19th-century go-between Campion Bond. He reappears in The League of Extraordinary Gentlemen: Century as Sir James, a respected figure in the intelligence community being maliciously kept alive by a vengeful M despite suffering from syphilis, emphysema, and cirrhosis. 007 -The James Bomb Musical, a Mad Magazine musical based on the James Bond films, where the mysterious head of the evil organisation trying to kill 007 is revealed to be Mike Hammer. The plot was written by Frank Jacobs and drawn by Mort Drucker. It appeared in issue #94 (April 1965). In issue #165 (March 1974) of Mad Magazine spoofed eight