affectation, which slows down my typing and seems to be the graphic equivalent of the reversed "R" in Toys R Us. So there." Still others had a more positive view of the title. When NPR's Flatow asked both Lorden and Dr. Keith Devlin, NPR's mathematics reporter, about the title, both men denied creating the title; Devlin believed that executive producer Tony Scott originated the title. Lorden stated that he initially thought that the title was "kind of hokey", but later saw it as "brilliant" and a "catchy logo". Jonathan Storm of The Philadelphia Inquirer, in his review of the series stated, "You'd think CBS's new Numbers, which premieres at 10 tonight after the Patriots-Steelers football game, is just another one of those shows with numskull titles trying to draw attention to themselves. But the '3' substituting for the 'e' is actually based on a real thing".... He later said that the show was "written by people familiar with the Dead Cow Cult". David Brooks of The Telegraph (Nashua, NH) devoted the majority of his entire review to the use of leet in the series title. In addition, three psychologists, Manuel Perea, Jon Andoni Duñabeitia, and Manuel Carreiras mentioned the television series in their 2008 article for the American Psychological Association's Journal of Experimental Psychology: Human Perception and Performance. American television ratings Seasonal rankings (based on average total viewers per episode) of Numb3rs on CBS. Note: Each U.S. network television season starts in late September and ends in late May, which coincides with the completion of May sweeps. Note: The pilot episode aired on Sunday before moving to its regular night on Friday. International broadcasting : Network Ten : Paramount Network : Calle 13 : NET 5 : 13th Street : Universal Channel, M6, 6ter, RTL TVL : AXN : Fox Crime : Hallmark Channel : Universal TV : Rai 4 : Viasat3 : Universal Channel References External links The Math Behind Numb3rs Website 2005 American television series debuts 2010 American television series endings 2000s American college television series 2010s American college television series 2000s American crime drama television series 2010s American crime drama television series 2000s American mystery television series 2010s American mystery television series 2000s American police procedural television series 2010s American police procedural television series English-language television shows Cultural depictions of mathematicians CBS original programming Mathematics and culture Television series by Scott Free Productions Television series by CBS