Flushing. The Utopia Land Company intended to build a cooperative community for Jewish families interested in moving away from the Lower East Side of Manhattan. They intended to name the streets after those on the Lower East Side, where there was already a large Jewish population. After its initial acquisition, the company was unable to secure enough funding to further develop the area. In 1909, of the land was sold to Felix Isman of Philadelphia for $350,000, . The area remained farmland until 1935, when the land was bought by the Gross-Morton Park Corporation, run by George M. Gross, Alfred Gross, and Lawrence Morton. Gross-Morton had experience in building residential developments in Queens, such as when it had developed the land of the Belleclaire golf course in Bayside, around today's 48th Avenue and 211th Street. In 1937, the company bought of contiguous farmland on the south side of Black Stump Road (now 73rd Avenue) from the Klein family. In 1939, it bought of land that had been formerly part of the Klein Farm and the Wigmore estate. The land included about one mile of land directly on Union Turnpike, on which it built about forty stores. On the land it bought in Utopia, the Gross-Morton Park Corporation built colonial and Cape Cod-style homes with either two or three bedrooms, each on approximately of land in the early 1940s. Arthur Allen was the architect of the homes. In 1938, Paul Roth bought the portion of the Klein Farm on the north side of Union Turnpike, between 185th Street and 188th Street, to build 70 houses. The Batterman family owned and operated a farm on land bounded by Union Turnpike, Utopia Parkway, 75th Avenue, and 170th Street. In 1938, the Foch Building Corporation bought the Batterman Estate in order to develop it into a residential neighborhood, named University Manor. The Foch Building Corporation had previously built 111 houses in what is now St. Albans, Queens. Demographics Based on data from the 2010 United States Census, the population of Fresh Meadows (including Utopia but excluding Hillcrest) was 17,812, a change of 439 (2.5%) from the 17,373 counted in 2000. Covering an area of , the neighborhood had a population density of . The racial makeup of the neighborhood was 32.9% (5,864) White, 7.6% (1,355) African American, 0.1% (17) Native American, 47.1% (8,381) Asian, 0% (2) Pacific Islander, 0.4% (74) from other races, and