The Economist as the founding editor of the Economist Development Report, a position he retained until 1986. Malloch Brown contemplated running for the Social Democratic Party at the 1983 United Kingdom general election but was not selected as a candidate. Sawyer-Miller (1986–1994) Malloch Brown was the lead international partner at the US-based Sawyer-Miller Group communications consultancy from 1986 to 1994; he ultimately co-owned the Group with three other partners. The Group was among the first communication consultants to use US-style election campaign methods for foreign governments, companies, and public policy debates. Malloch Brown "worked extensively on privatisation and other economic reform issues with leaders in Eastern Europe and Russia". Malloch Brown focused much of his public relations energies on advising politicians in Latin America. He advised Gonzalo Sánchez de Lozada's 1989 presidential campaign in Bolivia. In Peru, he assisted Mario Vargas Llosa with his 1990 presidential campaign, though Vargas Llosa did not heed his advice and lost to Alberto Fujimori despite having an initial lead in polls. In Chile, Malloch Brown advised the opposition in its successful challenge to former dictator Augusto Pinochet. In Colombia, he advised the government on how to shed "its image as the political wing of the Medellin cartel" In the Philippines, Malloch Brown worked with Corazon Aquino in the campaign against Ferdinand Marcos. Malloch Brown wrote Aquino's victory speech which she recited days before voting results were to be released since her campaign assumed that Marcos claim victory as well. He stated that an "outstanding accomplishment during the Cory campaign was to produce an exit poll that indicated that she had won". World Bank (1994–1999) In 1994, Malloch Brown joined the World Bank as Vice-President for External Affairs, which included responsibility for relations with the United Nations. He used his experience to good effect at the bank, helping to transform its reputation: "under his guidance, the bank blitzed opinion-makers with full-page newspaper advertisements and a television campaign to change perceptions of it as an arrogant institution unwilling to heed outsiders. To his credit, the institution gradually gained a reputation as a 'listening bank', unlike its more aloof sister institution, the International Monetary Fund." United Nations (1999–2006) Malloch Brown moved back to the United Nations as Administrator of the United Nations Development Programme (UNDP) in July 1999, remaining in this position until August 2005. He led the UN's creation of the Millennium Development Goals which were