in an industry that is consolidating, and we have a really good track record, I really think diversification is attractive, and we're already the most diversified insurance broker, so I want to continue to build on that. And for Truist overall, we provide diversification away from...credit businesses, so that we perform well throughout a variety of market cycles." On August 11, 2021 Truist announced it is acquiring Service Finance Co. for $2 billion. Service Finance provides point-of-sale financing 14,000 dealers and contractors for home improvement projects. Truist already has a point-of-sale financing business that includes Sheffield Financial, which provides financing for power equipment, power sports, and trailers. On March 3, 2022 Truist Insurance Holdings completed the acquisition of Kensington Vanguard National Land Services (KV). Kensington Vanguard National Land Services is one of the nation's largest independent national title companies. Truist's existing title business BridgeTrust Title Group will integrated into KV. The combined organized of BridgeTrust Title Group and KV along with Truist's premium business, AFCO, will all combine to become a new Truist Insurance Holdings division. On May 3, 2022 Truist announced it has acquired Long Game, a 12 person fintech startup that has a gamified finance mobile app. The startup is a private company based in San Francisco. It was founded in 2015 by co-founder and CEO Lindsay Holden. Ms. Holden will continue to lead the team after the integration into Truist. In October 2022 Truist announced that Truist Foundry has been formed out of the original Long Game team plus 30 engineers. The purpose of the innovation group will be to build new offerings in emerging product categories. Lindsay Holden, former CEO of Long Game, will be the head of the group. Truist Foundry will have their office in San Francisco with engineers all over the US. On August 10, 2022 Truist Insurance Holdings announced the purchase of BenefitMall, the nation's largest benefits wholesale agency. The company will be integrated into the CRC Group within Truist Insurance Holdings. The cost of the acquisition was not announced. BenefitMall is expected to add $150 million of annual revenue. On August 22, 2022 Truist announced the bank is purchasing the Zaloni Arena platform which has been created by Durham based firm Zaloni. Truist believes this software will “accelerate its data governance, metadata management, advanced analytics, and artificial intelligence and machine learning (AI/ML) programs while driving investments in data talent ...," according