in 1959. In his autobiography, Ogilvy on Advertising, he said it had been a mistake to persuade her to do the ad – not because it was undignified, but because he had grown to realize that putting celebs in ads is a mistake. "The man in the Hathaway shirt" with his aristocratic eye patch which used George Wrangel as model; "The man from Schweppes is here" introduced Commander Edward Whitehead, the elegant bearded Brit, bringing Schweppes (and "Schweppervescence") to the U.S.; a famous headline in the automobile business, "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"; Ogilvy believed that the best way to get new clients was to do notable work for his existing clients. Success in his early campaigns helped Ogilvy get big clients such as Rolls-Royce and Shell. New clients followed and Ogilvy's company grew quickly. He was widely hailed as the "Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". In 1973, Ogilvy retired as chairman of Ogilvy & Mather and moved to Touffou, his estate in France. While no longer involved in the agency's day-to-day operations, he stayed in touch with the company. His correspondence so dramatically increased the volume of mail handled in the nearby town of Bonnes that the post office was reclassified at a higher status and the postmaster's salary raised. The film "The View From Touffou" was made at the estate; in it, Ogilvy recounts his advertising guidelines. Ogilvy & Mather linked with H.H.D Europe in 1972. Life with WPP and afterward (1989–1999) Ogilvy came out of retirement in the 1980s to serve as chairman of Ogilvy, Benson, & Mather in India. He also spent a year acting as temporary chairman of the agency's German office, commuting weekly between Touffou and Frankfurt. He visited branches of the company around the world, and continued to represent Ogilvy & Mather at gatherings of clients and business audiences. In 1989, The Ogilvy Group was bought by WPP Group, a British parent company, for $864 million (US) in a hostile takeover made possible by the fact that the company group had made an IPO as the first company in marketing to do so. During the takeover procedures, Sir Martin Sorrell, the founder of WPP, was described by Ogilvy as an "odious little shit", and he promised to never work again.