stating: "Protect Wildlife: Crush Cup Before Disposal." Controversy The 2011 documentary Pink Ribbons, Inc. reported that some products sold under the "Save Lids to Save Lives" campaign had previously contained milk from cows treated with bovine somatotropin, a growth hormone banned in many nations for its possible link to diseases in humans, until the company agreed to remove it. A 2012 television advertisement for Yoplait prompted criticism from the National Eating Disorders Association due to its portrayal of a woman making difficult food choices. The company announced within a few days of the complaint that they would pull the ad, saying, "We aren't sure that everyone saw the ad that way, but if anyone did, that was not our intent and is cause for concern." Since at least 1998, Yoplait has been the target of a campaign by animal advocates, including the Humane Society, to redesign its traditional tapered cup design because small animals can easily get their heads stuck inside and then suffocate or die from dehydration. See also Danone (Dannon) References External links Yoplait USA Homepage Yoplait Group Homepage Yoplait Portugal Homepage Brand name yogurts General Mills brands American companies established in 1965 French companies established in 1965 Food and drink companies established in 1965 Products introduced in 1965 1965 establishments in France American brands French brands Kirin Group