the record for lowest score ever on Strictly with a grand total of eight out of a possible 40 points. Judge Craig Revel Horwood described Willson as "Britain's Worst Dancer". On 12 January 2009, and again on 4 December 2010, he appeared on BBC Breakfast giving advice on snow driving and which cars are better suited. On 5 April 2012, he once again appeared on BBC Breakfast talking about the Highway Code. He also regularly featured on the ITV breakfast show Daybreak, when there were motoring related features. In 2015, Willson returned to Channel 5 to host The Classic Car Show. Campaigning In the 1990s, both in print and on television, Willson highlighted the artificially higher prices of new cars in the UK compared to Europe, campaigning for price parity for UK buyers. He is widely credited for drawing attention to uncompetitive pricing by the car makers which prompted the European Commission to take action and use block exemption regulations to force the industry to reduce UK list prices on new passenger cars. Fair Fuel UK From early 2011 until 2021, Willson was the national spokesman for FairFuelUK campaigning for lower government fuel duty. From March 2011, Willson and the FairFuelUK Team successfully pressured the UK government to defer 11p of duty rises, reducing the overall tax take by £5.5 billion in fuel duty. His campaigning appeared on BBC Breakfast, Radio 5 Live, Newsnight, Channel 5 News, Channel 4 News, The Sun, Times, Telegraph, Mail and other national newspapers. The House of Commons Back Bench Committee allowed Willson to be present in the House at a Commons fuel duty debate in 2011. Fair Fuel UK is an industry-funded lobby group that campaigns against charges and taxes on UK motorists. Its website claims it has “fought off £100bn in FUEL TAX hikes since 2011” and that “pump prices would be 16 to 20 pence more if it was not for the Fair Fuel UK Campaign”. Wilson co-managed the campaign with PR advisor and petrol station manager, Howard Cox. Howard's petrol station specialises on artisan charcoal briquettes that counteract the emissions from the vehicle exhausts created by the allegedly overtaxed fuel. Fair Fuel UK is funded by two industry associations: the Freight Transport Association and the Road Haulage Association. Its previous funders have included the RAC, the Association of Pallet Networks and UKLPG, among others. In September 2021 Willson resigned from Fair