for a panel during the TVOne portion of the 2012 Summer Television Critics Association tour. It was his first time there since Houston's death. 2013–present: Reality TV and new music Ray J team up with Bobby Brackins for the track "I Hit It First" which was released on April 6, 2013. "I Hit It First" caused controversy for allegedly aiming its lyrics at Kim Kardashian and Kanye West. The song has since debuted at #51 on the Billboard Hot 100. "ATM" was released as a single on August 5, 2014, and it features Migos. Ray J is hosting Oxygen's new reality game show series Bad Girls All-Star Battle. In May 2014, Kardashian and West married. Ray J was reported to have sent a check that totaled his profits off of the sex tape that year as a wedding gift. He competed with his sister on the FOX reality cooking series My Kitchen Rules. On January 3, 2017, Ray J took part as a "new star" housemate on season 19 of Celebrity Big Brother. He walked off the show after a week. He also threatened legal action after his exit from the show. On March 15, 2020, Ray J and Princess Love took part in The Conversation on Zeus Network. In May 2020, Love filed for divorce. Other ventures Technology companies Raytroniks Inc. As the founder of Raytroniks, Ray J introduced a line of consumer electronics to the United States market. The product categories included electric bikes, smartphone fans, and smartwatches. In particular, the Scoot-E-Bike brand which Ray J developed grew exponentially after implementing a viral organic marketing strategy. Ray J secured product placements through celebrities such as Sean Combs, Brandy, Snoop Dogg, Chris Brown, Justin Bieber, Stephen Curry, Cara Delevingne, and professional athletic teams, including the L.A. Clippers and Los Angeles Rams. Raycon Inc. In November 2017, Ray J co-founded a direct-to-consumer electronics brand called Raycon. Raycon sells wireless audio products such as earbuds and headphones. Ray J oversees brand and strategy. Personal life In August 2016, Ray J married Princess Love at Los Angeles' Cathedral of Saint Vibiana. The two star on VH1's Love & Hip Hop: Hollywood. Their daughter, Melody Love, was born on May 22, 2018. Their son, Epik Ray, was born on January 7, 2020. In May 2020, Love filed for divorce. Politics He, alongside Kanye West, attended the premiere of conservative commentator Candace Owens's documentary