popular outlet for celebrities, as it provides an outlet for purely pictures. Many of these pictures also include other people who are famous, boosting their image and reaching different fan bases. Lastly, Facebook is still a commonly used platform that many celebrities use, especially older demographics. Many older generations prefer Facebook because it is easy to navigate and people can share and write posts that are of importance to them. Twitter Twitter allowed a higher frequency of interaction with people, thus increasing intimacy and the perception of culture. Twitter users could now directly interact with celebrities with the expectation of a public response. Instagram Through Instagram's unique format another layer of celebrity culture was added, allowing celebrities to further their intimacy with followers by sharing selected photos and videos with their audience. With each additional platform a celebrity uses to promote themselves, a wider view is created thus enhancing the perception of culture. Instagram also recently changed the layout to try to help celebrities become more noticed. They use an algorithm that determines what pictures are at the top of a person's feed and what pictures are at the bottom and are harder to find. Trends of celebrities found on Instagram have a massive cultural impact as the platform allows for people to see and imitate celebrities via clothing, speech, or humor allowing them to indirectly engage with celebrity culture. Today, Instagram can be used as a platform for marketing as celebrities can be paid huge sums of money for product placement or usage in their posts. YouTube Recently, YouTube has also become a large part of the growth of social media. On this site, there are YouTube influencers that have become to be a new group of celebrities. These influencers may post videos about their daily life in vlogs, beauty, playing videogames, and many other genres. They have become so popular in recent years because viewers see them as more relatable than movie stars or other groups of celebrities. Since they are exposed to very personal videos, fans are able to form a strong bond with these influencers. Tantrums Some celebrities are known for "throwing tantrums" to get their way. They are also known for getting in debates with their friends, who are also celebrities, in order to amp up the drama and let their names be seen. When an individual is in the public eye, it changes how