States ever since. General Mills opened a plant in Carson, California to manufacture Yoplait for the West Coast, where it became the best-selling yogurt brand. In 1981, General Mills began selling Yoplait on the East Coast. Yoplait products are available in a variety of fruit-based flavors that come in a truncated-conical container sealed with an aluminum foil top. Under the Yoplait label, General Mills also markets Trix Yogurt, based on the flavors of their breakfast cereal of the same name, and Go-Gurt, where various flavors are packaged in plastic tubes for spoonless eating; these brands are targeted to children. A probiotic line of yogurt is marketed under the brand name Yo-Plus. During the 2000s and 2010s, Yoplait steadily lost market share in the United States to Greek yogurt brands, especially Chobani. General Mills' attempts to market Greek yogurt versions of Yoplait repeatedly failed. General Mills executives carefully studied these failures, concluded that what attracted consumers to Chobani was the charming authenticity of its rags-to-riches backstory, and decided to embrace the authenticity of the Yoplait brand's French heritage. General Mills launched the Oui by Yoplait brand on 10 July 2017, by adapting and marketing an existing 20-year-old French product line, Yoplait Saveur d’Autrefois, as French-style yogurt. Oui's selling point is that unlike most yogurts which are fermented in bulk and then poured fully formed into separate containers, all the ingredients are poured into separate glass jars and separately fermented in each jar. This "pot-set" process supposedly stabilizes the yogurt without the need for additional ingredients like cornstarch or gelatin. United Arab Emirates In the United Arab Emirates, the Yoplait brand is a subsidiary of Agthia Group. Community involvement In the U.S., Yoplait participates in an annual program called "Save Lids to Save Lives" to raise money for breast cancer research. Yoplait donates ten cents per pink foil lid that is mailed to the company, but they state in fine print on all promotional materials that their donations will be capped at $2,000,000 per year. This money is donated to the Susan G. Komen Breast Cancer Foundation. Yoplait has been the primary sponsor of Race for the Cure, a marathon held to raise additional research money, since 2001. The American franchise of Yoplait added a rim on the bottom of the yogurt containers to keep animals such as skunks from accidentally getting their heads caught. A label was added to the container