KCEB (channel 54) is a television station in Longview, Texas, United States. It is broadcasting public domain movies, interspersed with Infomercials, and is owned by Innovate Corp. alongside Tyler-licensed low-power station KPKN-LD, both of which share RF channel 35. Although KCEB is licensed as a full-power station, it shares spectrum with KPKN-LD, whose low-power signal only covers the immediate Tyler–Longview area. Therefore, KCEB relies on cable and satellite carriage to reach the entire market. History The station first signed on the air on July 27, 2003; operating as a UPN affiliate, it originally served as the full-power satellite of low-power stations KTPN-LP (channel 48) in Tyler and KLPN-LP (channel 58, later 47; now defunct) in Longview. The stations were collectively branded as "UPN 58/54/48". The station's original analog transmitter facilities were located northwest of Longview, at the intersection of State Highway 300 and FM1844, near the town of East Mountain. On January 1, 2006, KCEB, KLPN-LP and KTPN-LP lost the UPN affiliation to CBS affiliate KYTX (channel 19), which carried the network on its second digital subchannel. The station immediately switched its affiliation to The WB, effectively replacing "KWTL", a cable-only WB outlet that was part of The WB 100+ Station Group, a service that was created in September 1998 to expand The WB's national coverage primarily through cable-only outlets in smaller markets, which were managed locally by cable providers (since it was cable-exclusive, the channel used the "KWTL" callsign in a fictional manner). During the transition, KTPN and KLPN became independent stations. Shortly after receiving the affiliation, on January 24, 2006, the Warner Bros. unit of Time Warner and CBS Corporation announced that the two companies would shut down The WB and UPN and combine the networks' respective programming to create a new "fifth" network called The CW, which would be aimed at young adults between the ages of 18 and 34. One month later on February 22, the News Corporation announced the launch of a new network of its own called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television, which was created to give UPN and WB stations that did not strike affiliation agreements with The CW another option besides converting to independent stations. KCEB affiliated with The CW upon the network's launch on September 18, 2006 (affiliated with the network through The WB 100+ Station Group's successor The CW Plus),