while KLPN and KTPN chose to join MyNetworkTV, which launched two weeks earlier on September 5. In 2008, KCEB changed its on-air branding from "CW 54" to "CW 54/5", adding the station's cable channel assignment on Suddenlink Communications in the Tyler area. On November 6, 2009, the station was sold to the London Broadcasting Company, owner of KYTX. London initially operated the station under a sales and management agreement prior to the Federal Communications Commission giving approval for London to acquire the license assets. The sale was finalized on August 31, 2010. KCEB swapped affiliations with KYTX in May 2012, taking that subchannel's MeTV affiliation, while KYTX's second digital subchannel began carrying programming from The CW Plus. On May 14, 2014, the Gannett Company announced that it would acquire KYTX and five other London Broadcasting stations in a $215 million all-cash transaction. Gannett's CEO Gracia Martore touted that the acquisition would give the company a presence in several fast-growing markets, and opportunities for local advertisers to leverage its digital marketing platform. London exempted KCEB from the deal (as well as company flagship KTXD-TV in the Dallas suburb of Greenville), which will result in only the second instance in which a duopoly will be legally and operationally separated (the Sinclair Broadcast Group is similarly splitting up its Birmingham duopoly of WTTO and WABM, in order to acquire WBMA-LD and its satellites as part of its purchase of Allbritton Communications). On March 28, 2018, it was announced that KCEB had entered into a channel sharing agreement with Shreveport-based ABC affiliate KTBS-TV. KCEB had previously agreed to go off the air after selling its spectrum in the 2017 broadcast incentive auction. KCEB began broadcasting on KTBS' frequency on April 29, 2018. The station did not have to change its city of license, as KTBS' signal completely covers Longview. Programming KCEB was one of a handful of MeTV affiliates that preempted portions of the network's schedule (many of the network's affiliates carry at least the majority of the schedule, with any preemptions usually limited to local newscasts produced for the subchannel/station or any network programming that a co-owned major network affiliate chooses to shift to the subchannel to air live due to breaking news or severe weather coverage). The station preempted much of the network's Sunday morning schedule (which consists primarily of either a secondary block of E/I programming or classic television series depending