Festival was launched in 2020 which runs from April to May. The latest addition to such venture is the Iloilo Arts Festival which opened in December 2021. It is a nearly a month long event showcasing the best of Ilonggo artistry in visual arts exhibited in notable city museums and performing arts in theaters across the metropolis. Public arts The local government has initiated efforts to promote the city as the "Art Capital of the Philippines". It has established several programs through the help of local artists like turning the blank and public spaces in the metropolis as canvasses for murals and paintings depicting the city's rich history and culture. A fine example of this is the 3D Mural depicting the Dinagyang warriors dancing in the street in Iloilo River Esplanade 1. Real estate developers also play a role in supporting such programs by rolling out plans to elevate the cultural consciousness of the Ilonggos through public art displays and mural paintings. Entertainment, film and performing arts The colonial influence of Spanish and American culture has created an imprint in the entertainment, performing arts, and film sectors and scenes in Iloilo. The city and province has produced a notable people in the field of cinema and entertainment. The arts and entertainment sectors in Iloilo flourished during the time when Iloilo was opened to international trade when the Puerto de Iloilo (Port of Iloilo) was opened to foreign ships to dock from different countries. The annual Iloilo Film Festival, which is held during the Dinagyang Festival, has a plethora of films being screened during the festival's event. The Iloilo Convention Center is a state-of-the-art convention center located in the Iloilo Business Park by Megaworld Corporation in Mandurriao. Its construction was completed in September 2015 in time for the APEC 2015. It is a two-story structure with a total floor area of 11,832 square meters. The main hall on the ground floor has a 3,700-seat capacity and 500-seat function rooms on the second floor. A rooftop of 1,500 sqm is available for outdoor functions. The convention center was designed by Ilonggo architect William Coscolluela. The design was inspired by Iloilo's Dinagyang and Paraw Regatta festivals. Iloilo has various facilities also for international and local musical, band, and solo performances or concerts. Rose Memorial Auditorium or Rose on Central Philippine University's main campus is the largest and notable auditorium or theater Western Visayas