and financial information, programme schedule, programme synopsis and even personal pages of the DJs. By logging onto the page, people from all over the world can listen to Radio 1 and 2. Members of 881903.com can have access to past radio programmes as well. An open forum can also be found on 881903.com which allows the audience to leave comments on the radio programmes or the DJs. Because of its rising popularity, a multimedia marketing platform is formed which enables CRP to target a larger audience, especially from overseas countries. Extra revenue is gained from its advertisers such as Netvigator, ICQ and Motorola. By having an online radio station, the audience can enjoy greater convenience and more flexibility in listening to the radio and it also helps globalise their programmes, hence the radio station. my903.com In 2006, CRHK has launched a dedicated website MY903.com (formerly 90345678.com and 903456.com) for its CR2 channel. This website uses an interactive and eye-catching layout to make closer connection between programme audiences and hosts. Thus creating a promotion platform for special features in prime programmes. In 2007, MY 903 FORUM launched its beta version. This enables instant discussion on programmes between hosts and audiences and an alternative platform for channel opinions. 903 id Club "903id Club" is an organisation established by Radio 2, CRHK, where "id" stands for "I Dream", "I Discover", "I Dare" and "I Decide". 903id club aims at promoting local music and is a trend setter for local teenagers. For example, it is one of the organisers of is Life Concert>>, which attracts thousands of audience every year. It also promotes new films and introduces the latest trend to the public. Besides, 903id club creates a channel for music and film lovers to share their thoughts and interests. This once again shows CRP's emphasis on audience's involvement. Moreover, 903id club is linked to several radio programmes, such as "Sammy Moving" and some of the DJs of those programmes work on projects supported by the club. One of the very successful examples is the annual drama performance done by Sammy Leung Chi-Kin and Kitty Yuen Siu-Yee. Another success story is the boy group I love you boyz, formed by popular DJs Jim Yan and Donald. The group is known for their exaggerating and eerie comedic image. High-profile DJ Jan Lamb has also hosted a series of stand-up comedy shows produced by CR Productions.