would be henceforth marketed as simply "Hulu" to place it in-line with its subscription-only competitors. By then, the service had grown to 9 million subscribers. The Wall Street Journal reported in July 2015 that Hulu was exploring an advertising-free subscription option for around $12 to $14 a month. This was confirmed as going forward , with a "No Commercials" plan priced at $11.99, $4 more than the $7.99 monthly rate for a "Limited Commercials" subscription, though a few highlighted network series (fewer than 10) would retain pre-roll and post-roll ad pods. Starting in 2019, Hulu plans to begin displaying on-screen ads when the viewer pauses the show, although it is unclear whether this will apply to customers on the $11.99/month No Ads plan. In May 2016, Hulu announced that it had reached 12 million subscribers. In January 2018, Hulu announced that it had reached 17 million subscribers. On August 8, 2016, Hulu announced that it would discontinue its free video on-demand content, and syndicate it to Yahoo! on a new website known as Yahoo! View. This service featured recent episodes of ABC, Fox, and NBC series until its 2019 discontinuation. The Hulu website is now devoted exclusively to the subscription service. In May 2018, Hulu introduced 5.1 surround sound on select devices for its original content. In December 2016 Hulu began streaming content in 4K, also limited to its original content. 4K video was quietly rolled back in 2018, and reintroduced in July 2019. Hulu added HDR for some of its original content in August 2021. On January 23, 2019, Hulu announced a $2 price drop for the basic ad-supported plan to $5.99. The $5.99 monthly plan has previously been offered as a promotional offer since late 2017 where users that signed up (or reactivated accounts that had previously ended their service) during the offer period would keep the price for an entire year before paying the regular rate. Since the launch of Disney+ in November 2019, the service has been available in the United States in a bundle with Hulu and ESPN+, priced at US$12.99 per-month for the ad-supported tier of Hulu, and US$18.99 for the ad-free tier of Hulu. On September 7, 2021, Disney announced that Hulu will be getting a price increase on October 8, 2021. The ad-supported Hulu plan will increase from $5.99 to $6.99 a month, while the ad-free Hulu plan will increase from $11.99