of mass media allowed for the spread of new images and branding of celebrities. Especially with the inclusion of televisions in the average home, there became more of a familiarity with the people or celebrities now "in our homes". Media surrounding celebrities has heavily influenced not only celebrity culture but the general social environment in our lives. Celebrities are known to not only influence what we buy but many other things such as body image, career aspirations and politics. Richard Dyer has stated that celebrity culture is bound up with the condition of global capitalism in which "individuals are seen to determine society". Newer technologies, such as cable television and 24/7 coverage, have made today's celebrities manufactured for mass consumption, as opposed to the celebrities of the thirties and the fifties who were more self-made. 24/7 coverage pushed for more programming and people to fill the extra time. With this evolved more shows and celebrities who partook in the additional screen time. Reality television has been a large part of fostering a new celebrity culture that is more interchangeable and recognizable. Cable television and social media sites such as YouTube, have made "overnight" sensations which have perpetuated today's perception of celebrity culture. Celebrities such as Justin Bieber, who rose to immense fame after being discovered on YouTube, are argued to elicit emotional ties and self-reflexiveness that invoke a seemingly personal connection. This can be seen with some fans, especially female fans, feeling like they have a certain ownership or connection over a celebrity. At the same time, the love-hate relationship that many popular media (e.g. British tabloid newspapers) foster between the public and celebrities, whom they admire, envy and also despise, helps to generate continuing interest in celebrity news, and ironically, to promote the cult of celebrity. Celebrity and political culture Celebrities and politics have interacted in mainly one of two ways. The first way is celebrity politicians, which crosses an elected office of government with celebritization. The second way is with political activism, a newly popular method which avoids directly participating in government itself. Celebrity politicians Celebrity politicians can be divided into two categories: celebrities that go to the government and hold an elected office and politicians that become celebrities. Celebrities that have held a government office are not uncommon. Donald Trump is an example of one. A businessman and real estate dealer who has licensed his name to