persons paid for admission on the opening day, and from two o'clock until eleven there is a constant stream of fresh arrivals. Mr Putnam is arranging for a constant change of programme, and all the latest and most interesting pictures will be displayed from time to time." Silent films were accompanied by piano music. In 1910, the Electric Cinema in Notting Hill, London, opened, deriving its name from the Birmingham cinema. 1920s and 1930s In the 1920s, the cinema was bought out and underwent the first of many name changes, becoming known as The Select showing a programme of silent movies. In 1931 Joseph Cohen, a Birmingham entrepreneur, bought The Select and for a few months screened rep films, before closing the cinema in 1932 with a view to a complete refit. His plan was to obtain the uppers floors, then create a balcony and changing rooms for the staff. Architect Cecil E.M.Filmore was hired to help navigate these structural alternations and on 20 March 1937 the cinema reopened as The Tatler News Theatre, after being almost totally rebuilt. Rolling news reels from Pathe and British Movietone, along with short films and cartoons were presented. 1950s to 1970s After World War II, with television becoming increasingly popular, attendance at news theatres declined. In the 1950s, the cinema changed its focus and became The Jacey Cartoon Theatre (Jacey derived from Joseph Cohen's initials). This did not last for long and in the 1960s, it became the Jacey Film Theatre, mainly showing a programme of art house and continental pictures. In the 1960s it started showing cartoons and then soft pornographic films. This continued through much of the 1970s. 1980s revival and 1990s The early 1980s saw a revival, with the cinema taken over by Lord Grade's "Classic" chain and split into two screens. Many Art Deco features were destroyed when the second screen was added. This incarnation did not last for long and in the mid-1980s it became the Tivoli, screening a mix of mainstream, arthouse, and exploitation films. In 1993 it was bought by Bill Heine and managed by Steven Metcalf. They also reverted it to being called The Electric. A contemporary work of art called Thatcher's Children by artist John Buckley was installed in the windows on the front of the building, with the intent to shock and attract publicity to the opening of an art cinema in Birmingham.