October 1950 – March 1962 Famous Studio cartoons (including character rights and rights to the cartoon shorts, but excluding Popeye). The Famous cartoons were repackaged and distributed to television as Harveytoons, and Harvey continued production on new comics and a handful of new cartoons produced for television. Casper the Friendly Ghost, who had been Famous' most popular original character, now became Harvey's top draw. Associated characters such as Spooky the Tuff Little Ghost, The Ghostly Trio, Casper's horse Nightmare, Hot Stuff the Little Devil, and Wendy the Good Little Witch were added to the Harvey line. 1980s decline and sale By the early 1980s, Marvel Comics was in negotiations with Harvey Comics to assume publication of some of their characters. Harvey editor Sid Jacobson, along with the other Harvey staff, were interviewed by Mike Hobson, Marvel's group vice-president of publishing (de facto publisher). As part of the process, Jacobson created several new characters which were well received by Hobson and effectively sealed the deal. Marvel Editor-in-Chief Jim Shooter appointed editor Tom DeFalco as executive editor to coordinate with the Harvey staff, who were hired by Marvel. On the day Marvel was set to take over the Harvey publications, Harvey Comics pulled out of the deal due to an internal disagreement among the two remaining Harvey brothers, Alfred and Leon. Harvey would cease publishing its comics in 1982. In summer 1984, Steve Geppi (owner of Diamond Comic Distributors and Geppi's Comic World) paid $50,000 for, among other properties, Harvey's entire archive of original art from the Harvey comic Sad Sack. Geppi made this agreement with Steve Harvey, who at the time was president of Harvey Publications Inc., as well as president of Sad Sack Inc., a wholly owned subsidiary of Harvey Publications, Inc. In 1985 the Marvel imprint Star Comics published a title called Royal Roy. Harvey sued Star for copyright infringement, claiming that Roy was a blatant copy of Richie Rich. (Veteran Harvey writer-artist Lennie Herman had created Royal Roy for Star Comics. Herman died in 1983 before the first issue of Royal Roy was published.) The Royal Roy comic ended after six issues and the lawsuit was dropped. In 1986, Harvey resumed publication under the leadership of Alan Harvey (Alfred's oldest son), focusing on a few core titles, digests, and reprints. In 1987, Harvey sued Columbia Pictures, for $50 million, claiming that the Ghostbusters logo used in the 1984