the new structure "Fuller Building", transferring the name from the Flatiron Building. The Fuller Company labeled both entrances of its new building prominently, likely in an attempt to prevent the structure from being mislabeled like its predecessor had been. In June 1929, twenty-four mechanics received craftsmanship awards for their work on the Fuller Building. The building was completed on September 7, 1929. Two days later, the Fuller Company moved its offices to the 16th through 19th floors of the building, becoming its first tenant. 1930s to 1980s In the building's first two decades, its commercial tenants included Kaskel and Kaskel, a haberdasher that moved to the corner storefront in the Fuller Building. as well as McGibbon & Co., one of the city's oldest linen merchants. Storefront and basement space was also leased to Sally Gowns Inc. and McGibben & Co., both clothing companies, and Edward Garratt Inc., furniture dealer. Galleries moved to the building as well, including the F. Kleinberger Galleries, the Pierre Matisse Gallery, the French Art Galleries, and manuscript and autograph dealer Thomas F. Madigan Inc. The office story tenants included the French Consul, food processor Standard Brands, book publisher Jordanoff Aviation Corporation, developer Paul Tishman, financier Frederick Lewisohn, former New York governor Herbert H. Lehman, and businessman Bernard Baruch. A committee was formed in 1935 to protect the interests of the building's bondholders. The Penroy Realty Company. led by Miami-based realtor Kenneth S. Keyes, bought the building on behalf of "out-of-town" investors in January 1949. At the time, the Fuller Construction Company still maintained its executive offices there. Shortly afterward, the building received a $3 million first mortgage from Massachusetts Mutual Life Insurance. In January 1961, investor Lawrence Wien purchased the building's 33-year lease from the Fuller Building Corporation, with two options for 25-year renewals. Four months later, a syndicate headed by Irving Brodsky and Richard Gittlin bought a 99-year leasehold for the land from the Fuller Building Corporation. Leases on , about half of the office space, were set to expire in 1962, and it was renting at a rate below the average for the neighborhood. As a result, the owners decided to renovate the building's mechanical features such as acoustical ceilings, fluorescent lighting, and air conditioning. Simultaneously, new or existing tenants signed leases for the remaining office space. In 1968, Brodsky signed a contract to purchase the Fuller Building on behalf of the Fred F.