Recording Industry Association (ARIA). In the United States, "Too Much" debuted at number 22 on the Billboard Hot 100 on 14 February 1998, selling 30,000 copies in its first week. The following week, "Too Much" peaked at number nine, becoming the group's fourth and final top-10 single. It reached number 36 on the Hot 100 Airplay and number 11 on the Hot 100 Singles Sales chart, and had sold 600,000 copies by January 1999. It had moderate success on individual formats, peaking at number 21 on the Mainstream Top 40 chart, and at number 23 on the Rhythmic Top 40 and Adult Contemporary charts. "Too Much" peaked at nine on the Canadian Singles Chart. Music video The music video for "Too Much" was directed by Howard Greenhalgh and filmed on 10 November 1997 in a studio located in London. The video features each Spice Girl in their own individual scene, inspired by their own film fantasies. Melanie Brown is shown singing on top of a tank strapped with ammunition in an industrial post-apocalyptic war scene in a segment based on the film Mad Max Beyond Thunderdome (1985). Emma Bunton is shown in a bedroom dressed in white pyjamas while objects float around her on their own; her scene is based on Poltergeist (1982). Melanie Chisholm is shown in a Chinatown, dressed in a red cheongsam and black pants with her hair in a long ponytail with red streaks; her scene is based upon Year of the Dragon (1985). Geri Halliwell is featured in a black-and-white scene based on Rita Hayworth's performance in Gilda (1946). She is shown performing on a smoky stage in a long, white sequined gown with a group of sailors dancing around her. Victoria Beckham is shown in a missile silo next to a smoking rocket, clad in a black catsuit and with a long ponytail; she is portraying Catwoman from Batman Returns (1992). The "Too Much" music video premiered on 2 December 1997 on the American television network UPN, as part of a one-hour special titled Too Much Is Never Enough. Two versions of the music video exist: the original one, and a version that includes scenes from the group's 1997 film Spice World; the latter was included on the bonus DVD that accompanies the special edition of their 2007 Greatest Hits album. The original version was officially released in December 2022 to mark the release