incident. Noid was charged with kidnapping, aggravated assault, extortion, and possession of a firearm during a crime. He was found not guilty by reason of insanity. Noid subsequently spent time in a mental institution, but died by suicide on February 23, 1995. This incident was widely believed to have caused Domino's Pizza to discontinue advertising using the Noid as their mascot, but this claim has been rejected by the company and their advertisers. Recurrences of The Noid Domino's brought the Noid back for a limited run of 1,000 T-shirts in December 2009. On May 4, 2011, the Noid was brought back as a promotional figure by Domino's to be used in a campaign on their Facebook page, and made a brief appearance as a stuffed toy at the end of a May 2011 commercial promoting a one-topping pizza deal. The 25th birthday of the Noid mascot was marked with the video game The Noid's Super Pizza Shootout, a tribute to Avoid the Noid. In June 2016, Spooky Pinball LLC announced the release of their new licensed pinball machine, Domino's Spectacular Pinball Adventure prominently featuring the Noid character. During 2016, the Noid appeared and was referenced in some Domino's commercials, as part of their USA "Pizza Payback" campaign. The Noid was seen tattooed on the arm of a winner of shares of Domino's stock, in a commercial aired during the NFL playoffs, January 15, 2017. In August 2017, a fan-made sequel to Yo! Noid was created for the New Jam City 2017 game jam called Yo! Noid 2: Enter the Void. The Noid can be seen briefly in the background of a 2017 Domino's ad. The Noid returned to television in April 2021. The character first appeared in a series of brief video ads on social media sites, in which the Noid's face could be seen in a disruptive flash of video glitches over a shot of a meal included in a coupon promotion. Domino's officially confirmed the return of the Noid later in the month, and he was subsequently included in the mobile game Crash Bandicoot: On the Run! as part of a tie-in promotion for the restaurant. In popular culture The Noid has been referred to in popular culture, including two episodes of Family Guy (an altercation with Mayor Adam West in the episode "Deep Throats" and vomiting into a toilet while Bill Cosby holds his ears in the