on the market) with televised church services and paid programming. KCEB also carried a rebroadcast of sister station KYTX's morning newscast, preempting classic television programs aired by Me-TV from 7:00 to 9:00 a.m. weekdays. Beginning with the 2012 football season, KCEB carried Southland Conference college football and basketball games from the Southland Conference Television Network, which included game telecasts from nearby Nacogdoches based Stephen F. Austin State University. Southland Conference sports coverage was discontinued with the transition to the Azteca América network affiliation. With the discontinuance of the Azteca América programming on December 31, 2022, KCEB switched programming to "Timeless TV", an offering of infomercials mixed with older episodes of public domain programs such as The Beverly Hillbillies, The Adventures of Ozzie and Harriet, Bonanza, and The Lucy Show. Timeless TV would then be replaced with Novelisima, a network of telenovelas (or soap operas), returning KCEB to Spanish language programming, on January 13, 2023. This, too, would be a short lived programming change for KCEB, as just one week later, Novelisima programming would be dropped from the station as it flipped to another infomercial based network operated over many HC2 Holdings stations, Magnificent Movies Network. MMN programming is similar to Timeless TV, featuring infomercials, combined instead with old movie titles which are readily available in the public domain, as opposed to sitcoms. Technical information Analog-to-digital conversion Because it was granted an original construction permit after the FCC finalized the digital television allotment plan on April 21, 1997, the station did not originally receive a companion channel for a digital television signal. In May 2007, the station was granted a construction permit by the FCC to construct a digital transmitter facility to broadcast a signal on UHF channel 38, and move its transmitter to the KFXK tower near New London. In May 2008, they submitted an application to the FCC to move their digital allotment from channel 38 to channel 51, in order to utilize the antenna used by Fox affiliate KFXK-TV (channel 51) that would be effectively abandoned by that station when it terminated its analog signal upon the digital television transition. In January 2009, the application was approved, and a modification of the construction permit was granted for channel 51 at 1000 kW. On June 12, 2009, KCEB shut down its analog signal on channel 54, while KFXK ceased its analog signal on channel 51. KCEB then flash-cut its