The Noid is an advertising character for Domino's Pizza created in the 1980s and revived in 2021. Clad in a red, skin-tight, rabbit-eared body suit with a black N inscribed in a white circle on his chest, the Noid was a physical manifestation of all the challenges inherent in getting a pizza delivered in 30 minutes or less. Though persistent, his efforts were repeatedly thwarted. History The Noid was created in 1986 by Group 243, the advertising agency of record for Domino's Pizza. Group 243 hired Will Vinton Studios to sketch the Noid and animate the commercials. Commercials that featured the character used the slogan "Avoid the Noid". The Noid's vocal effects were provided by Pons Maar. Most of the commercials featuring the Noid were narrated by Andre Stojka. In 1988, a Saturday morning cartoon series called The Noids was planned by CBS that would have featured the Noid, but the series was scrapped amid complaints that it was merely an advertising ploy and not a show for children. As part of the advertising campaign, a computer game was released in 1989 called Avoid the Noid. The object of the game is to deliver a pizza within a half-hour time limit in an apartment building swarming with Noids (some of which are armed with pizza-seeking missiles or water balloons). In 1990, Capcom released a platformer game, Yo! Noid, for the NES. Chamblee hostage incident On January 30, 1989, Kenneth Lamar Noid, a mentally ill man who believed that the "Avoid the Noid" campaign was personally directed towards him and was antagonizing him, entered a Domino's restaurant in Chamblee, Georgia. Armed with a .357 Magnum, Noid then held two employees hostage for over five hours. After ranting to the employees that the then-owner of Domino's, Tom Monaghan, was fraudulent and had stolen his name, he first forced them to call the Domino's headquarters to demand $100,000 and a white limousine as getaway transportation for him. After offering to exchange a hostage for a copy of American postmodern author Robert Anton Wilson's 1985 novel The Widow's Son, Noid reneged on his offer when an officer brought him the book. Noid then became hungry and forced the captive employees to make him two pizzas; while Noid ate the pizzas with his gun in his lap, the hostages escaped. Noid surrendered to the police shortly after. Two shots were fired by Noid during the