92 seconds' worth was found later in the year. Release and reception "Paperback Writer" was issued as a single in the US by Capitol Records on 30 May 1966, with the catalogue number 5651 and "Rain" as the B-side. The UK release, on EMI's Parlophone label, took place on 10 June, with the catalogue number R 5452. It was the Beatles' first UK single since the "Day Tripper" / "We Can Work It Out" double A-side in December 1965. Other than their brief performance at the annual NME Pollwinners Concert on 1 May, promotion for the new record was also the first sign of public activity by the band since the start of the year. Reviewing the single for the NME, Derek Johnson said that "Paperback Writer" "swings along at a thundering pace", with McCartney's lead vocal "aided by some startling chanting". He admired Starr's "cymbal bashing" and concluded, "those sudden breaks in tempo help to increase the impact." In Disc and Music Echo, Penny Valentine said the song had a "marvellous dance beat" and was "very striking" due to its "break-up drumming and ethereal surf chorus". Record Worlds reviewer wrote that with a new Beatles single, "the rush is on", and commented on the band's use of "interesting electronic effects to good effect", while Cash Box predicted that the group would easily continue their run of "blockbuster" singles and described the A-side as "a rhythmic, pulsating ode with an infectious repeating riff all about the creative urge". The more widely held view was one of disappointment, according to author Peter Doggett, and dismissal as "a brash, insubstantial throwaway". Writing in The Beatles: An Illustrated Record, NME critics Roy Carr and Tony Tyler described "Paperback Writer" as "the first Beatles single to receive less-than-universal acclaim", saying that it was "perhaps a trifle too 'clever'" and criticism was focused on "the triviality of the lyric and a slight nagging suspicion that the Beatles were playing at 'being songwriters' at a time when the world was waiting for The Word". The band's apparent aloofness also alienated many of their fans, who wrote into Record Mirror to disparage the group's new music. The UK music press were similarly offended by the ads for the single, which included a second "butcher" photo appearing in full colour on the cover of Disc and Music Echo, accompanied by the caption "Beatles: What a Carve-Up!" In author