after 40 years as a publicly traded company. He partnered with private equity firm Rizvi Traverse. Playboy Enterprises closed its former headquarters in the top office floors of 680 N. Lake Shore Drive in Chicago, Illinois, in April 2012. In January 2013, the company said it employed 165. In 2018, less than a year after Hugh Hefner's death, his estate sold its remaining Playboy shares of 33%, worth $35 million, to Icon Acquisition Holdings LP. The money was split between Hefner's widow and his four children. On 18 March 2020, CEO Ben Kohn announced that the Spring issue of the magazine would be the last to be printed, and the publication would be online-only going forward. In October 2020, Playboy Enterprises announced a reverse merger with Mountain Crest Acquisition Corp, a special purpose acquisition company (SPAC). On 11 February 2021, PLBY Group, Inc. completed its merger and began trading on the Nasdaq stock market under the PLBY ticker. PLBY Group, Inc. and its subsidiaries, including Playboy Enterprises, is headed by Ben Kohn, chief executive officer, president and director. Segments The company has three reportable segments: Licensing, which includes licensing of Playboy brands to third parties; Direct-to-Consumer, including sales of third-party products through its owned-and-operated e-commerce platforms; and Digital Subscriptions and Content, including the sale of subscriptions to Playboy programming and trademark licensing for online gaming products. As of the 2020 re-organization the business had four main market categories: Sexual Wellness, comprising own-branded lingerie and sexual amenities including CBD products. This segment contributed over 40% to revenue in 2020. Style & Apparel, comprising licensed fashion sales globally, especially in China, where it is the leading men's' fashion brand with over 3500 stores. This segment contributed around 52% of revenue in 2020. Gaming and Lifestyle, comprising its chain of licensed Playboy Clubs and digital gaming ventures in partnership with Scientific Games and Microgaming. This segment contributed 3% to 2020 revenue. Beauty & Grooming, comprising skincare, beauty and grooming products. This segment contributed around 2% to revenue in 2020. The company's Playboy Foundation provides grants to non-profit groups involved in fighting censorship and researching human sexuality. Licensing The company licenses the Playboy name, the Rabbit Head design and other images, trademarks, and artwork to "appear on a wide range of consumer products including apparel, accessories, footwear, lingerie, jewelry, fragrances and home fashions." Its licensed products generate "more than $3 billion in global sales