You Think You Are" was released as a double A-side single in March 1997 as the group's fourth single, it became the group's fourth consecutive number-one single in the United Kingdom, making them the first act in UK chart history to have its first four singles reach number one. Additionally, it was certified Platinum by the BPI, and performed well internationally, reaching the top 10 in many European countries and New Zealand, and the top 20 in Australia, France, and Norway. Critical reception The album received generally mixed reviews from pop music critics. AllMusic's reviewer Stephen Thomas Erlewine called the album "immaculately crafted pop" that is "infectious" and "irresistible", adding that "Spice doesn't need to be original to be entertaining" and that "none of the girls have great voices, but they do exude personality and charisma." Ken Tucker from Entertainment Weekly called the album a "devilishly good pop collection", and said that the lead single "Wannabe" is "perky yet tough, catchy yet melodically surprising." Lois Alter Mark from the same magazine called the Spice Girls "Go-Gos with attitude" and described the content of the album as "PG-rated fantasies and come-ons", adding that "the girls may not be ideal role models." LAUNCHcast's Dev Sherlock called the album "pure upbeat ear candy" and that it was "one of the most fun and exciting pop releases of the year", adding that their Girl Power philosophy is "a well-balanced manifesto for young women everywhere that is neither twee nor riot grrrl-angry." Spice was nominated for the 1997 Mercury Prize. However, it lost to New Forms by Roni Size and Reprazent. Christina Kelly from Rolling Stone called the group "another bubblegum pop group" that "offer a watered-down mix of hip-hop and cheesy pop balladry", adding that the Girl Power concept is just a "pro-woman posing", and that "the girls don't get bogged down by anything deeper than mugging for promo shots and giving out tips on getting boys in bed." Commercial performance The commercial success of Spice was unprecedented and drew comparisons to Beatlemania (it was dubbed "Spicemania") due to the sheer volume of interest in the group. The album debuted at number one on the UK Albums Chart with first-sales of 114,000 copies, spending 15 non-consecutive weeks atop the chart. The album was certified 10-times Platinum by the British Phonographic Industry (BPI) on 1 August 1997, and as of October 2019, it had sold