former player Fan Yuhong who also brought in his academy at Nanshan, Shenzhen to become the club's youth side while as well as becoming the new managerial director and acting-head coach. On February 28, 2009, Fan Yuhong revealed that the new owners of the club were two main shareholders of China Motion, a publicly listed company in Hong Kong, however these rumors were false. The reality of Shenzhen's finances was that the club's sponsor Shenzhen Asia Travel Sports Culture Communication Co., Ltd were acquiring the majority of the club's shares. Meanwhile, Shenzhen were in talks with a new kit advertisement and naming right sponsor, which would help further stabilize and secure the club's finances while the takeover finished, but only received a miner deal halfway through the season. On November 4, 2009 Wan Wongwei, a representative of a Singapore-based investment company revealed himself as the real investor and chairman of the club. With the Ruby company founded by him and other shareholders to run the club he decided to renamed the club as Shenzhen Ruby FC. Meanwhile, back on the field the team started the season slow and after a heavy 6–1 defeat to Guangzhou F.C. on August 8, Fan was sacked. Former player and coach Xie Feng was appointed as spearhead of the possible return of the legendary Zhu Guanghu, but Zhu turned to wealthier Shaanxi Chanba instead. As Xie Feng tightened the defense, and crucial reinforcements from the transfer market including Hernan Barcos, Mao Jianqing, Marko Zoric and Chen Jie, the team impressively had a 10 match unbeaten run towards the end of season and avoided relegation, despite a controversial 3-point deduction from the FA for wearing the wrong colour kit and in the subsequently delayed match versus Shanghai Shenhua. Former Cyprus international Siniša Gogić was appointed as head coach for the 2010 season. The attacking and passionate Serbian brought a roller-coaster run combined with an unbeaten start even once reaching the top of the table, however consecutive loses saw them slide towards a relegation fight till the last match of the season. Up to eight foreign players including various internationals Chris Killen, Aleksandar Živković, Vyacheslav Hleb, Ivan Vicelich and Hussein Alaa Hussein all contributed throughout the season and saved the club from relegation for the sixth consecutive season. Off the pitch Ruby Company also announced the three years sponsorship and cooperation deal from Kweichow Moutai Company worth