Shasta Beverages is an American soft drink manufacturer that markets a value-priced soft drink line with a wide variety of soda flavors, as well as a few drink mixers, under the brand name Shasta. The company name is derived from Mount Shasta in northern California and the associated Shasta Springs. History Shasta began as The Shasta Mineral Springs Company at the base of Mt. Shasta, California, in 1889. In 1928, the name was changed to The Shasta Water Company. It produced bottled mineral water from Shasta Springs in Northern California. The water was poured into glass-lined railroad cars and shipped off for local bottling. In 1931, Shasta produced its first soft drink, a ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. Shasta introduced new marketing strategies in the 1950s, which became industry standards: the packaging of soft drinks in cans, the introduction of low-calorie (i.e., “diet”) soft drinks, and the distribution of cans and bottles directly to grocers through wholesale channels. By the 1960s, Shasta was a well-known brand of sodas and mixers in most of the western United States and parts of the Southwest. During the 1960s, Shasta was purchased by Consolidated Foods (later known as Sara Lee) and was renamed Shasta Beverages. In 1985, it was acquired by the National Beverage Corp., which also owns the similarly marketed Faygo line of soft drinks. Advertising In the early 1980s, Shasta was expanding nationally and increasing advert spending. In 1983, the company's ad agency hired Ministry frontman Al Jourgensen (at the time a rising synth pop musician) to write and perform a jingle for a commercial. Products In addition to soft drinks, Shasta Beverages produces club soda and tonic water for mixing alcoholic drinks. Soda flavors and mixers Shasta Beverages currently produces 34 varieties of soft drinks and mixers: Apple Black Cherry Diet Black Cherry California Dreamin' (orange creamsicle) Club Soda Cola Diet Cola Cherry Cola Creme Soda Diet Creme Soda Dr. Shasta (similar to Dr Pepper) Diet Dr. Shasta Fiesta Punch Ginger Ale Diet Ginger Ale Grape Diet Grape Kiwi Strawberry Mountain Rush (similar to Mountain Dew) Orange Diet Orange Pineapple Raspberry Creme (raspberry-vanilla) Root Beer Diet Root Beer Strawberry Diet Strawberry Tiki Punch (similar to Hawaiian Punch) Tonic Water Twist (lemon-lime) Diet Twist Very Cherry Twist Zazz (grapefruit) Diet Grapefruit Discontinued flavors These are the