with the product) aired in the second quarter. The five finalists each received $10,000 in this contest. General Motors announced a similar contest, open only to college students, for their Chevrolet brand; however, the ad would be produced professionally based on ideas suggested by the public. The winning ad featured men gathering around an HHR model with women in it and stripping off their clothes and giving it a car wash. The NFL itself advertised a similar contest to generate suggestions for a commercial promoting the league, with the winning concept featuring fans' disappointment that their teams' season was over. The annual USA Today Super Bowl Ad Meter survey chose a Budweiser ad featuring crabs worshiping an ice chest with that particular beer inside as the top ad of Super Bowl XLI, followed by another Budweiser commercial featuring a stray dog with mud spots climbing onto the brewery's trademark Clydesdale-drawn wagon in a parade. In all, Anheuser-Busch took seven of the top ten spots in the annual survey, sweeping the top three spots. A YouTube user survey chose the Doritos "Snack Hard" ad (produced for the incredible price of $12, the cost of three bags of the snack product) as their top ad, that ad finished fourth in the USA Today survey. ADBOWL results were slightly different with only 6 of Anheuser-Busch's ads finishing in the top ten. The highest ranked being the Bud Light "Rock, Paper, Scissors" spot. Also in the top ten were Blockbuster Video's "Mouse", Doritos' "Car Wreck", GM's "Robot" and Taco Bell's "Lion's Talk 'Carne'." One ad that drew criticism from the gay community was for the Snickers candy bar featuring two men accidentally "kissing" each other after sharing the product in question, then proceeded to rip chest hairs as a manly act as homophobic. The ad proved to be controversial, and the ad was cancelled the next day by Masterfoods USA (Mars, Incorporated's snack food division), and three other versions were deleted from the snickers.com web site. The ad was ninth in the USA Today ad survey, and according to a Masterfoods publicist, not intended to harm anyone. A different ad for General Motors featured a laid off assembly line robot contemplating suicide, which drew criticism from the American Foundation for Suicide Prevention. The group asked for an apology from GM, and that the ad be taken off the air and the company's website. The