as well as select retailers. The cards have a one-time US$3 activation fee, but can then be loaded (or reloaded) with as little as US$5 or as much as US$500. Reloading of cards may also be done online or at a UTA customer service center, as well as the same select retailers that sell the cards. Riders who pay with FAREPAY receive 40 percent off bus fare, 20 percent off TRAX and S-Line fare and up to 20 percent off FrontRunner fare. This promotion has been extended until December 31, 2017. UTA currently has a Free Fare Zone in downtown Salt Lake City which allows transportation patrons that both enter and exit bus or TRAX service within the zone to ride at no charge. The zone was originally created in 1985 and covers an area of approximately 36 city blocks. The boundaries are roughly North Temple, 200 East, 500 South and 400 West. TRAX stations within the zone include Arena, City Center, Courthouse, Gallivan Plaza, Planetarium, and Temple Square. In addition, the Free Fare Zone also includes the area of the State Capitol (north to 500 North), the bus stops on 400 South between 200 East and 300 East, and three additional TRAX stations: Library, Old GreekTown, and Salt Lake Central. In June 2012 UTA revealed plans to eliminate the Free Fare Zone, but by September 2012 it announced that it would continue the zone, but with some minor adjustments, including when and how fares are collected for service ending outside the zone. UTA has been criticized for having some of the highest fares in the transportation industry. In 2011 UTA raised fares as part of a change in the way it handled fuel surcharges. "A recent analysis by The Salt Lake Tribune shows that the UTA already had among the highest bus and train fares in the nation before the new fare hike. Its current total fare of US$2.25 was tied for fifth-highest among 193 transit systems nationally that responded to an American Public Transportation Association survey completed last August." UTA fares have not increased since 2013. In 2016, UTA published information showing that the US$2.50 cash fare is comparable to other mid-sized agencies. When the US$1.50 FAREPAY fare is taken into consideration, the fare is lower than many other similar public transit agencies. Leadership and operation UTA is governed by a 3-member Board of Trustees that continually directs