Connolly. They formed a new trading company 'Dundalk Town FC Limited' and completed a takeover in time for the 2013 season. Brown and Connolly then sold their interest to a consortium of investors led by the American investment firm Peak6 in 2018. At the end of the 2021 season, the club was returned to local ownership when a group led by the returning Connolly and the owners of sports technology firm STATSports agreed a takeover deal with Peak6. Sponsorship and income streams Dundalk's first shirt sponsor became National Aluminium with the introduction of shirt sponsorship in 1980. The company's brand remained on the team's shirts until 1984. From 1987 until 2002, the official sponsor was Harp Lager (the brand being synonymous with the town, and the Great Northern Brewery, where the product was brewed, being near Oriel Park). Subsequently, the club had a number of official sponsors, including a sponsorship deal with Fyffes, which ran from 2012 until 2020. For the 2023 season, the team playing shirt's chest logo is that of official sponsors Bet Regal. The shirt's sleeve and upper back sponsor is (Renault) Blackstone Motors and the lower back of the shirt is sponsored by StatSport and Fastfix. The full list of sponsors for 2023 are: Bet Regal (Official Sponsor) Renault Blackstone Motors Statsports Fastfix Playr-Fit (Official kit supplier) Sportsfile UHY Farrelly Dawe Whyte There are several other sponsorship arrangements, such as sponsorship of individual players, and sponsorship of individual home matches. The club's Lotto is managed in partnership with Clubforce. There is a merchandise shop at Oriel Park and an online store on the official website. In addition to sponsorship, Oriel Park is made available for junior and schools football, and is also available for rent to private groups and clubs in other sporting codes. The ground's public bar, 'The Lilywhite Lounge', is available for social events, as is the members' bar—the 'Enda McGuill Suite'. The club introduced a membership scheme for supporters in 2020. The scheme is run on a monthly subscription basis via Patreon. Player transfers Players in the League of Ireland are typically signed on single season contracts, meaning they become free agents at the end of each season. Contracts of two-year duration are less typical; while players and clubs rarely sign deals of a longer duration. As a result, the transfer-fee inflation seen throughout European club football has not been a feature of