increasing risk because younger people are having easier internet access than ever before, therefore they put themselves in a position where it is all too easy for them to upload information, but they may not have the caution to consider how difficult it can be to take that information down once it has been out in the open. This is becoming a bigger issue now that so much of society interacts online which was not the case fifteen years ago. In addition, because of the quickly evolving digital media arena, people's interpretation of privacy is evolving as well, and it is important to consider that when interacting online. New forms of social networking and digital media such as Instagram and Snapchat may call for new guidelines regarding privacy. What makes this difficult is the wide range of opinions surrounding the topic, so it is left mainly up to individual judgement to respect other people's online privacy in some circumstances. Privacy issues of medical applications With the rise of technology focused applications, there has been a rise of medical apps available to users on smart devices. In a survey of 29 migraine management specific applications, researcher Mia T. Minen (et al.) discovered 76% had clear privacy policies, with 55% of the apps stated using the user data from these giving data to third parties for the use of advertising. The concerns raised discusses the applications without accessible privacy policies, and even more so - applications that are not properly adhering to the Health Insurance Portability and Accountability Act (HIPAA) are in need of proper regulation, as these apps store medical data with identifiable information on a user. Internet service providers Internet users obtain internet access through an internet service provider (ISP). All data transmitted to and from users must pass through the ISP. Thus, an ISP has the potential to observe users' activities on the internet. ISPs can breach personal information such as transaction history, search history, and social media profiles of users. Hackers could use this opportunity to hack ISP and obtain sensitive information of victims. However, ISPs are usually prohibited from participating in such activities due to legal, ethical, business, or technical reasons. Normally ISPs do collect at least some information about the consumers using their services. From a privacy standpoint, ISPs would ideally collect only as much information as they require in order to provide internet connectivity (IP