Westinghouse was growing impatient with not having a station in its own home market. Before the freeze, Westinghouse was a shoo-in for the channel 6 license that would later be given to WJAC-TV in Johnstown after that station gave up the channel 13 allocation to Pittsburgh as part of the FCC's reallocation plan. Westinghouse later offered a compromise plan to the FCC, in which the Commission would grant Westinghouse the channel 13 license; Westinghouse would then "share" the facility with the educational licensee. Finding the terms unacceptable, Pittsburgh attorney Leland Hazard called Westinghouse CEO Gwilym Price to ask him if he should give up on his fight for public television. Price said that Hazard should keep fighting for it, giving Westinghouse backing for the station that would eventually become WQED. Westinghouse then turned its attention to WDTV, offering DuMont a then-record $9.75 million for the station in late 1954. Desperate for cash, DuMont promptly accepted Westinghouse's offer. While the sale gave DuMont a short-term cash infusion, it eliminated DuMont's leverage in getting clearances in other major markets. Within two years, the DuMont network was no more. After the sale closed in January 1955, Westinghouse changed WDTV's call letters to KDKA-TV, after Westinghouse's pioneering radio station KDKA (1020 AM). As such, it became one of the few stations east of the Mississippi River with a "K" call sign. The WDTV calls now reside on a CBS affiliate located south of Pittsburgh in Weston, West Virginia (which is unrelated to the current KDKA-TV). That station, which signed on after KDKA-TV adopted its current callsign, adopted those calls "in honor" of KDKA-TV. As KDKA radio had long been an affiliate of the NBC Blue Network (Westinghouse was a co-founder of RCA, NBC's then-parent company), it was expected that KDKA-TV would eventually become a primary affiliate of the NBC television network. But the network was seeking to purchase Westinghouse's Philadelphia stations, KYW radio and WPTZ (now KYW-TV). When Westinghouse balked, NBC threatened to pull its programming from WPTZ and Boston's WBZ-TV unless Westinghouse agreed to trade its Philadelphia properties for NBC's radio and television properties in Cleveland. (Related to the trade, Westinghouse received a cross-station waiver from the FCC to own the Cleveland properties due to overlapping signals with KDKA radio and channel 2.) The decision would lead to an acrimonious relationship between Westinghouse and NBC in later years. Two years after the ownership