Marino Boulevard), began at noon (US EST) with NFL Films' "Road to the Super Bowl" year in review (narrated by Tom Selleck). This was followed by "The Phil Simms All-Iron Team", and a four-and-a-half-hour Super Bowl Today pre-game show followed by game coverage at 6:25 PM. Other contributors to the pre-game show included Katie Couric, anchor of the CBS Evening News, Armen Keteyian, CBS News Chief Investigative Correspondent, Randy Cross, who reported from Iraq where U.S. military forces played a touch football game known as "The Baghdad Bowl" and Dick Enberg, who participated in his 12th Super Bowl telecast as a host, play-by-play announcer, or contributor. Westwood One provided radio coverage of the event, with Marv Albert and Boomer Esiason as announcers. The American Forces Network (AFN) provided coverage of the Super Bowl for U.S. forces stationed overseas and to all U.S. Navy ships at sea. The opening title sequence of CBS television coverage featured the composition Lux Aeterna, by artist Clint Mansell, in the background. Nielsen Media Research reported 93 million viewers for Super Bowl XLI, making it at the time the fifth most watched program in U.S. television history (trailing only the M*A*S*H finale and Super Bowls XLIII, XXX, and XLII). Advertising Advertising rates were reported as being slightly higher than in the year before, with CBS confirming a price of $2.6 million for some 30-second spots, compared with $2.5 million during Super Bowl XL. However, CNN reported that after discounts, the average price is likely closer to $1.8 to $2 million. Familiar advertisers in recent years such as Anheuser-Busch, CareerBuilder, General Motors and Coca-Cola bought multiple advertising spots, and other popular advertisers like Go Daddy and Emerald Nuts had commercials this year. The only major hype related to commercials in the months leading up to Super Bowl XLI involved various campaigns to allow consumers to be involved in the creation of Super Bowl ads, inspired by consumer-generated content sites like YouTube. Frito-Lay announced a campaign in September 2006 to allow the public to submit ads for their Doritos brand and vote on the best one, which aired during the Super Bowl. Doritos actually aired two of the ads due to a close voting margin; the winning ad (featuring a chance meeting with a man and a woman that feature the qualities of Doritos) aired in the first quarter, while a second (with a checkout lady overly enamored