sound engineer) encouraged him to drop the "Supersoul" element of the name. All subsequent albums were recorded as Lucky Dube. At this time Dube began to note fans were responding positively to some reggae songs he played during live concerts. Drawing inspiration from Jimmy Cliff and Peter Tosh, he felt the socio-political messages associated with Jamaican reggae were relevant to a South African audience in an institutionally racist society. He decided to try the new musical genre and in 1984, released the mini album Rastas Never Die. The record sold poorly – around 4000 units – in comparison to the 30,000 units his mbaqanga records would sell. Keen to suppress anti-apartheid activism, the apartheid regime banned the album in 1985, because of its critical lyrics, for instance in the song "War and Crime". However, he was not discouraged and continued to perform the reggae tracks live and wrote and produced a second reggae album. Think About The Children (1985). It achieved platinum sales status and established Dube as a popular reggae artist in South Africa, in addition to attracting attention outside his homeland. Commercial and critical success Dube continued to release commercially successful albums. In 1989, he won four OKTV Awards for Prisoner, won another for Captured Live the following year and yet another two for House of Exile the year after. His 1993 album, Victims, sold over one million copies worldwide. In 1995, he earned a worldwide recording contract with Motown. His album Trinity was the first release on Tabu Records after Motown's acquisition of the label. In 1996, he released a compilation album, Serious Reggae Business, which led to him being named the "Best Selling African Recording Artist" at the World Music Awards and the "International Artist of the Year" at the Ghana Music Awards. His next three albums each won South African Music Awards. His album, Respect, earned a European release through a deal with Warner Music. Dube toured internationally, sharing stages with artists such as Sinéad O'Connor, Peter Gabriel, and Sting. He appeared at the 1991 Reggae Sunsplash (uniquely that year, was invited back on stage for a 25-minute-long encore) and the 2005 Live 8 event in Johannesburg. In addition to performing music Dube was a sometime actor, appearing in the feature films Voice in the Dark, Getting Lucky, and Lucky Strikes Back. Lucky Dube is considered to be especially remarkable as a Dub Artist due