titles until Wang Houjun led them to win the Chinese FA Cup in 1991, which was their first trophy in 29 years. Professionalism Throughout the 1990s, the Chinese Football Association were demanding more professionalism from their football teams and while many were semi-professional, Shanghai would be one of the first when they gathered sponsorship from Yu Zhifei and the local company named Shenhua ("Flower of Shanghai") on 10 December 1993, founding Shanghai Shenhua. This then saw Shanghai hire their first professional manager in Xu Genbao, who was the previous China national team manager in 1994. The move would quickly see Shanghai win the second professional football league title by the end of the 1995 league season. When Xu left, Shanghai attempted to bring in several foreign coaches to add more experience to the team, however few achieved any success despite being close on several occasions, except for Muricy Ramalho's brief spell when the club won the 1998 Chinese FA Cup. By the end of 2001, the Shenhua group ended their sponsorship of the club and were replaced with SVA and the Shanghai Media & Entertainment Group. The club changed its name to Shanghai Shenhua SVA SMEG Football Club. The team however remained unique as it still retains "Shenhua" in its name, whereas many other teams drop the name of their former sponsors completely. On the pitch, the club would take over Shanghai 02, a youth football team set up by Xu Genbao while also bringing in a new manager in Wu Jingui, who built a new squad predominantly using many from the Shanghai 02 squad and despite struggling in his debut season, he was able to win the league title in 2003. Critics would dispute the legitimacy of the title win after it was discovered in 2011 that the referee Lu Jun was bribed by the head of the CFA's referee arrangements, Zhang Jianqiang, to be biased towards Shenhua in a vital match against Shanghai COSCO Sanlin in a game that Shenhua won 4–1. Lu Jun and Zhang Jianqiang were both officially charged with match-fixing, while Shenhua's general manager Lou Shifang was discovered to be the person who orchestrated the bribes. Initially despite this indiscretion, the club was spared any disciplinary action. The reason provided by the CFA at the time for the leniency was that they would be punishing the individuals who put the game in disrepute and not