and Harrison sing the title of the French nursery rhyme "Frère Jacques". Emerick stated that the "Paperback Writer" / "Rain" single was cut louder than any other Beatles record up to that time, due to a new piece of equipment used in the mastering process, referred to as "Automatic Transient Overload Control", which was devised by the EMI maintenance department. Promotion In Britain, the single was promoted with a photograph depicting the Beatles draped with pieces of raw meat and decapitated baby dolls. This photograph was later used, albeit briefly, as the Yesterday and Today album cover in the US, and in that capacity it became known as the "butcher cover". For the American release of the single, the picture sleeve showed the Beatles playing live, but with Lennon and Harrison's images reflected so that it appeared they were playing left-handed. Michael Lindsay-Hogg directed four promotional films for the song shot on 19 and 20 May 1966. On the first day they recorded a colour performance at EMI Studios, for The Ed Sullivan Show, which was shown on 5 June, and two black-and-white performance clips for British television. The latter aired on Ready Steady Go! and Thank Your Lucky Stars on 3 and 25 June, respectively. The Beatles also filmed a personal introduction to Ed Sullivan with their faces hidden behind colour transparencies of the butcher cover. On 20 May, a second colour film was made at Chiswick House in west London. The Beatles mimed to the song, and they were shown in a statue garden and inside the conservatory in the grounds of the house. The clip was first broadcast in black and white on BBC-TV's Top of the Pops on 2 June. The 20 May promo clip was included in the Beatles' 2015 video compilation 1, and both the 19 May colour film and the 20 May film were included in the three-disc versions of the compilation, titled 1+. The Beatles appeared on Top of the Pops to mime to "Paperback Writer" and "Rain" on 16 June. This television appearance – which was the Beatles' only "in person" appearance on the BBC's flagship pop music show of the era – was subsequently lost due to the BBC's habit of wiping expensive video tape for reuse, leading to efforts by the corporation to find an original copy. In 2019, a collector unearthed 11 seconds of the performance; a longer