extract private data from a sender. In this noise society, the collective expectation of privacy will increase, but the individual expectation of privacy will decrease. In other words, not everyone can be analyzed in detail, but one individual can be. Also, in order to stay unobserved, it can hence be better to blend in with the others than trying to use for example encryption technologies and similar methods. Technologies for this can be called Jante-technologies after the Law of Jante, which states that you are nobody special. This view offers new challenges and perspectives for the privacy discussion. Public views While internet privacy is widely acknowledged as the top consideration in any online interaction, as evinced by the public outcry over SOPA/CISPA, public understanding of online privacy policies is actually being negatively affected by the current trends regarding online privacy statements. Users have a tendency to skim internet privacy policies for information regarding the distribution of personal information only, and the more legalistic the policies appear, the less likely users are to even read the information. Coupling this with the increasingly exhaustive license agreements companies require consumers to agree to before using their product, consumers are reading less about their rights. Furthermore, if the user has already done business with a company, or is previously familiar with a product, they have a tendency to not read the privacy policies that the company has posted. As internet companies become more established, their policies may change, but their clients will be less likely to inform themselves of the change. This tendency is interesting because as consumers become more acquainted with the internet they are also more likely to be interested in online privacy. Finally, consumers have been found to avoid reading the privacy policies if the policies are not in a simple format, and even perceive these policies to be irrelevant. The less readily available terms and conditions are, the less likely the public is to inform themselves of their rights regarding the service they are using. Concerns of internet privacy and real-life implications While dealing with the issue of internet privacy, one must first be concerned with not only the technological implications such as damaged property, corrupted files, and the like, but also with the potential for implications on their real lives. One such implication, which is rather commonly viewed as being one of the most daunting fears risks of the