referendum question. The Referendum Information Office created a website and fact sheets, mailed a brochure to every residential household in the province, and established a toll-free information line (Elections BC Report 2005: 36). Poll results about the extent of voter knowledge about the referendum suggest that these efforts were ineffective (see the section on Voter polls and surveys, below). An unfortunate hiccup flagged by Dennis Pilon 2010: 78) is that the brochures distributed to each household by the Referendum Information Office resembled newspaper advertising inserts and were likely discarded unopened by most voters. However, the onus of informing the public did not rest exclusively on public organizations. As noted, the media also played a role, and aside from expressing their own views or those of their columnists, they also provided a space for advocates on both sides to express their views (Pilon 2010: 79). Legislation regulating the referendum process did not establish a formal role for "Yes/No" groups but required advertising sponsors to register, include identification statements on all advertising and submit financial reports following the referendum. No spending limits were imposed on referendum advertising sponsors" (Elections BC 2005: 36). Two groups did form in an attempt to fill the information gap and influence the outcome. In support of the STV proposal was a group called YES-STV led organizationally by a local advocacy group called Fair Voting BC. It included members of the former Citizen's Assembly, activists from Fair Vote Canada and a number of academics and celebrity supporters. The No side, calling itself KNOW-STV included a few former politicians, backroom operatives from the Liberal and NDP parties, and two former members of the Citizen's Assembly (Pilon 2010: 78). Remarkably, as Pilon elaborates (Pilon 2010: 78-79), none of the major parties came out formally in support of the proposed reforms. Even Green Party leader Adrienne Carr expressed a preference for a different version of proportional representation than STV, although many Green candidates ignored their leader and openly supported the Citizen's Assembly proposal. The NDP and its leader Carole James were also critical of the proposed STV model while refusing to make it a campaign issue. Even though the BC NDP had committed to adopt proportional representation in 1999, they claimed to prefer a different model and the party was deeply split on the issue in general. As for the Liberals, Premier Campbell remained neutral but as a party, the Liberals