only readily viewable station in such a large market gave DuMont considerable leverage in getting its programs cleared in large markets where it did not have an affiliate. As CBS, NBC and ABC had secondary affiliations with WDTV, this was a strong incentive to stations in large markets to clear DuMont's programs or risk losing valuable advertising in the sixth-largest market. Also, NBC affiliates from Johnstown (WJAC-TV, channel 6) and Wheeling (WTRF-TV, channel 7) were able to be received in Pittsburgh and a CBS affiliate from Steubenville, Ohio (WSTV-TV, now WTOV-TV) was also able to be received there as well. CBS, in fact, actually attempted to purchase WSTV-TV's license before it went on the air and move its channel 9 allocation to Pittsburgh due to the close proximity between Pittsburgh and Steubenville (At the time less than an hour apart by car; the completion of the Penn-Lincoln Parkway in 1964 reduced that time to about a half-hour driving time today), but the FCC turned CBS down. The Wheeling/Steubenville TV market, despite its very close proximity to Pittsburgh and overlapping signals, remains a separate market by FCC standards today. WDTV aired all DuMont network shows live and "cherry-picked" the best shows from the other networks, airing them on kinescope on an every-other-week basis. WDTV's sign-on was also significant because it was now possible to feed live programs from the East to the Midwest and vice versa. In fact, its second broadcast was the activation of the coaxial cable linking New York City and Chicago. It would be another two years before the West Coast received live programming, but this was the beginning of the modern era of network television. As KDKA-TV (1954–present) By 1954, DuMont was in serious financial trouble. Paramount Pictures, which owned a stake in DuMont, vetoed a merger with ABC, who had merged with Paramount's former theater division United Paramount Theaters a year before. A few years earlier, the FCC had ruled that Paramount controlled DuMont and there were still lingering questions about whether UPT had actually broken off from Paramount. Paramount did not want to risk the FCC's wrath. Meanwhile, Pittsburgh-based Westinghouse Electric Corporation had been competing with local politicians to acquire the non-commercial channel 13 license from the FCC, as no other Pittsburgh-allocated VHF station would be signing on for the foreseeable future. After launching WBZ-TV in Boston in 1948 and purchasing two other television stations,