applies to the actual transfer of a customer's data. However, with this being said, most e-tailers have been making improvements, going as far as covering some of the credit card fees if the information's abuse can be traced back to the site's servers. As one of the largest growing concerns American adults have of current internet privacy policies, identity and credit theft remain a constant figure in the debate surrounding privacy online. A 1997 study by the Boston Consulting Group showed that participants of the study were most concerned about their privacy on the internet compared to any other media. However, it is important to recall that these issues are not the only prevalent concerns society has. Another prevalent issue remains members of society sending disconcerting emails to one another. It is for this reason in 2001 that for one of the first times the public expressed approval of government intervention in their private lives. With the overall public anxiety regarding the constantly expanding trend of online crimes, in 2001 roughly fifty-four percent of Americans polled showed a general approval for the FBI monitoring those emails deemed suspicious. Thus, it was born the idea for the FBI program: "Carnivore", which was going to be used as a searching method, allowing the FBI to hopefully home in on potential criminals. Unlike the overall approval of the FBI's intervention, Carnivore was not met with as much of a majority's approval. Rather, the public seemed to be divided with forty-five percent siding in its favor, forty-five percent opposed to the idea for its ability to potentially interfere with ordinary citizen's messages, and ten percent claiming indifference. While this may seem slightly tangent to the topic of internet privacy, it is important to consider that at the time of this poll, the general population's approval on government actions was declining, reaching thirty-one percent versus the forty-one percent it held a decade prior. This figure in collaboration with the majority's approval of FBI intervention demonstrates an emerging emphasis on the issue of internet privacy in society and more importantly, the potential implications it may hold on citizens’ lives. Online users must seek to protect the information they share with online websites, specifically social media. In today's Web 2.0 individuals have become the public producers of personal information. Users create their own digital trails that hackers and companies alike capture and utilize for a variety of