and determined to face facts" and The Economist urged all Americans to read it. Times Higher Education (UK) called Why Democracies Need an Unlovable Press (2008) "eloquent and wise". Schudson publishes in both academic and general-interest journals. In the Winter 2019 edition of the Columbia Journalism Review he authored a history of "trust" issues related to journalistic reporting in the United States, a historical review of such issues, and the origin of the term, "the media", that is entitled, The Fall, Rise, and Fall of Media Trust. He offered an assessment of whether and how trust may be cultivated by journalists and publishers. Its subtitle is, "There are worse things than being widely disliked". He is co-author, with Leonard Downie Jr., of a report on the future of news, The Reconstruction of American Journalism (2009), that was sponsored by the Columbia Journalism School. Books Discovering the News: A Social History of American Newspapers (1978) Advertising, the Uneasy Persuasion (1984) Reading the News (1986) editor with Robert K. Manoff Rethinking Popular Culture: Contemporary Perspectives in Cultural Studies (1991) editor with Chandra Mukerji Watergate in American Memory: How We Remember, Forget and Reconstruct the Past (1992) The Power of News (1995) The Good Citizen: A History of American Civic Life (1998) The Sociology of News (2003, 2011) Why Democracies Need an Unlovable Press (2008) The Enduring Book (vol. 5 of The History of the Book in America) (2009) editor with David Paul Nord and Joan Shelley Rubin References External links Faculty profile at Columbia University Faculty profile page at UCSD Why "The Informed Citizen" Is Too Much to Ask - And Not Enough (1999 Batten Symposium Keynote Address) On Advertising -- an extract 1946 births Swarthmore College alumni Harvard Graduate School of Arts and Sciences alumni American sociologists MacArthur Fellows Living people University of Chicago faculty University of California, San Diego faculty Columbia University faculty Fellows of the American Academy of Arts and Sciences