WBLK (93.7 FM) is a commercial radio station licensed to Depew that serves Western New York, the Buffalo metropolitan area and the Niagara Region of Ontario. WBLK is owned by Townsquare Media and has an urban contemporary radio format, featuring hip hop, R&B and soul. The station carries the syndicated Steve Harvey Morning Show. WBLK can be classified as a "heritage" station, holding the same format and call letters since its debut. It is the oldest urban FM radio station in the U.S. The station also regularly ranks in the top 5 radio stations in Buffalo's Nielsen ratings. It has an effective radiated power (ERP) of 47,000 watts. The transmitter is atop the Rand Building in Downtown Buffalo and the studios are on a lower floor of the building. History Early years The station signed on the air on . It has always been primarily aimed at Western New York's African American population. WBLK was founded by legendary Buffalo disc jockey George "Hound Dog" Lorenz, who had earlier championed Rhythm and Blues music on local AM stations. Lorenz's voice was heard on WBLK from its inception until his death in 1972. Some on air personalities include Ernie "Mr. Blues" Jones, Roosevelt Tucker, Bradley J. Cool, Chuckie T., James Burns, Mansfield Manns, Jerry Young, Gary Lanier, Ron Baskin, Don Allen Sr. and his son Don Allen Jr., David Stafford, Lee Pettigrew, Don Robinson, Freddie Patrick, Rodney "Rockin" Lee, with Doug Blakely, Jason Denis, and Debbie Sims. WBLK went from a mono signal to FM stereo in 1974. With a playlist called the "Funky Forty", at 3 p.m. on a July Monday, DJ Don Robinson flipped the switch and the stereo light flickered on. The first song heard in stereo was "Let's Get It On" by Marvin Gaye. Earlier brands and slogans of the station included Rockin' BLK, FM Stereo 94, Soul Brother Radio, Soul Sister Radio, Soul Brother And Sister Radio, Rockin' Soul BLK, Rockin' Soul 'N' Stereo, Soul 'N' Stereo, Rockin' Soul 94 FM, WBLK Rockin' Soul, K94 FM, The BLK Style, and Power 94. In July 2017, it incorporated its digital dial position, calling itself Power 93.7 WBLK. Contrary to popular belief, WBLK's call sign was not chosen to represent the words We're BLacK. It is a tribute to Benjamin Louis. Kulick, who was a major financial backer of the station when it first went on the air. Ownership