provides the details. Although the proposal failed to meet the thresholds established for the reform to be binding, the result was very close. The threshold requiring majority support in at least 60% of districts was easily met, with 97% of districts satisfying this criterion, and the overall popular vote was just 2.3% shy of the threshold. Analysis The unexpectedly high popularity of the voting reform surprised many. Although polls conducted in April and May indicated more support for the proposal than against it, the number of undecided voters remained high, and there was an expectation that "a bewildered public would simply vote it down on election day" as can typically happen (Pilon 2010: 80). Yet despite this, the measure gained a 57.7% approval in the province on voting day. That the public was poorly informed right up to the date of the referendum is certain. Post-referendum research and analysis pointed to the ineffectiveness of public education efforts, of the YES-STV and KNOW-STV campaigns, and of the media to act as "effective grassroots indicators" (Pilon 2010: 81). Meanwhile, the referendum campaign received limited media attention, as both major parties were officially neutral on the proposed change. Just days before the referendum, two thirds of British Columbians admitted to knowing "nothing/very little" about the proposed STV system (Pilon 2010: 77 and 79). However they were strongly inclined towards proportionality, choice among multiple parties, and even coalition governments. Post-election analysis confirmed that most people knew little about the details of STV. Better informed voters did tend to vote in support of the proposal, but other supporters of the proposal seemed to rely on a positive appreciation and respect for the work of the Citizen's Assembly. Positive appreciation of the Citizen's Assembly thus appears to have been an important factor in the level of approval that was achieved, and the Assembly members played a role in this, by calling attention to the role of the Assembly in drafting the referendum question. According to a post-referendum survey conducted by Nordic Research, over half of those who voted against STV said that they did so because they did not feel knowledgeable. A remarkable feature of the BC 2005 referendum was the extent of voter support across party lines. In particular, the research showed Liberals, Greens and undecided voters quite supporting of STV, with well over 60% support among these groups, but support among Liberals was fairly