painters that are today little-known or forgotten. The period saw continued rising prosperity for Britain and British artists: "By the 1780s English painters were among the wealthiest men in the country, their names familiar to newspaper readers, their quarrels and cabals the talk of the town, their subjects known to everyone from the displays in the print-shop windows", according to Gerald Reitlinger. Reynolds returned from a long visit to Italy in 1753, and very quickly established a reputation as the most fashionable London portraitist, and before long as a formidable figure in society;, the public leader of the arts in Britain. He had studied both classical and modern Italian art, and his compositions discreetly re-use models seen on his travels. He could convey a wide range of moods and emotions, whether heroic military men or very young women, and often to unite background and figure in a dramatic way. The Society for the encouragement of Arts, Manufactures & Commerce had been founded in 1754, principally to provide a location for exhibitions. In 1761 Reynolds was a leader in founding the rival Society of Artists of Great Britain, where the artists had more control. This continued until 1791, despite the founding of the Royal Academy of Arts in 1768, which immediately became both the most important exhibiting organization and the most important school in London. Reynolds was its first President, holding the office until his death in 1792. His published Discourses, first delivered to the students, were regarded as the first major writing on art in English, and set out the aspiration for a style to match the classical grandeur of classical sculpture and High Renaissance painting. After the academy was established, Reynolds' portraits became more overly classicizing, and often more distant, until in the late 1770s he returned to a more intimate style, perhaps influenced by the success of Thomas Gainsborough, who only settled in London in 1773, after working in Ipswich and then Bath. While Reynolds' practice of aristocratic portraits seem exactly matched to his talents, Gainsborough, if not forced to follow the market for his work, might well have developed as a pure landscape painter, or a portraitist in the informal style of many of his portraits of his family. He continued to paint pure landscapes, largely for pleasure until his later years; full recognition of his landscapes came only in the 20th century. His main influences were