Jerold Starr's 2000 book, Air Wars: The Fight to Reclaim Public Broadcasting. Problems continued with a failed attempt to sell WQED's auxiliary station, WQEX, in 1999. In 2002, WQEX's non-commercial educational status was removed; the station moved to a shopping format, first with America's Store and later with ShopNBC; that in effect made WQEX a for-profit arm to generate revenue for channel 13. In November 2010, WQED agreed to sell WQEX to Ion Media Networks for $3 million. The sale was completed (after FCC approval) on May 2, 2011, when the station's call sign changed from WQEX to WINP-TV. WQED received $9.9 million in a 2017 spectrum auction, and will use the proceeds to pay down debt the station has carried since the 1990s. The Fred Rogers Studio, where Fred Rogers recorded his iconic television series Mister Rogers' Neighborhood, is featured in the film A Beautiful Day in the Neighborhood with Tom Hanks playing Rogers. The cast and crew shot at the WQED headquarters throughout October 2018. Original programming Local Black Horizons (1968–present) – weekly as the longest running African-American issues program in the nation. QED Cooks (1993–present) – Chris Fennimore and Nancy Polinsky Johnson celebrates and cooks the delicious food culture of Pittsburgh, and talks about heritage and the tradition of passing down recipes to the next generation. National Mister Rogers' Neighborhood (1968–2001) – in association with Family Communications Drink, Drank, Drunk (1974) – an hour-long program on alcoholism, hosted by Carol Burnett National Geographic Specials (1975–1991) Puzzle Children (1976) – an hour-long Julie Andrews and Bill Bixby-hosted special Once Upon a Classic (1976–1980) - a show hosted by Bill Bixby that introduced literary works acted out for young viewers in a way easily understandable Including Me (1977) – an hour-long Patricia Neal-hosted program spotlighting six disabled children Raised in Anger (1979) - an hour-long Ed Asner-hosted program on child abuse The Chemical People (1982–1983) – a nine-part series on drug abuse Planet Earth (1986) – in association with the National Academy of Sciences Zoobilee Zoo (1986–1987) - also aired nationally in syndication The Infinite Voyage (1987–1992) – in association with the National Academy of Sciences Where in the World Is Carmen Sandiego? (1991–1995) – in partnership with WGBH-TV in Boston The first America Speaks with Bill Clinton, aired nationally by NBC (June 1992) Where in Time Is Carmen Sandiego? (1996–1997) – in partnership with WGBH-TV in Boston Space