2009 Red Wings used the slogan "The beard is back" for the final series of their 2009 Stanley Cup playoffs run. They played the Pittsburgh Penguins in the Stanley Cup Final that year (won by Pittsburgh) in which most of the players of both teams (and the owner of the Penguins, Mario Lemieux) grew beards. In 2009, the Beard-a-thon campaign was launched to encourage fans to grow their own playoff beards for charity. In its first four years, more than 22,000 NHL fans participated in the "Beard-a-thon" and raised over two million dollars for charities. In June 2015, Mark Lazarus, chairman of NBC Sports (who is the U.S. rightsholder of the league), told the Chicago Tribune that he had been lobbying the NHL to discourage the practice, arguing that it hinders the ability for viewers to recognize players. Other sports The playoff beard has expanded into Major League Baseball (MLB), the Canadian Football League (CFL), the National Football League (NFL) and, to a lesser extent, the National Basketball Association (NBA). The practice generally resembles that of ice hockey, in that players do not shave until they either win a championship or are eliminated. American football National Football League (NFL) players who have grown playoff beards include Chicago Bears quarterback (QB) Mitchell Trubisky, Seattle Seahawks quarterback (QB) Russell Wilson, Pittsburgh Steelers QB Ben Roethlisberger and defensive end (DE) Brett Keisel, New England Patriots wide receiver (WR) Julian Edelman and former Denver Broncos QB Jake Plummer. In fact, after Roethlisberger and his beard led the Steelers to their Super Bowl XL victory, he was shaved by David Letterman during an appearance on the Late Show with David Letterman. Baseball The Boston Red Sox featured many players who grew beards during the team's 2013 season. "The beard-growing movement began in spring training with Mike Napoli and Jonny Gomes, and as the Red Sox kept winning — despite all predictions to the contrary — most of the team got on board with the beards." By the beginning of the World Series against the St. Louis Cardinals, only pitcher Koji Uehara was without facial hair. However, in the past, he did have a beard. Fans all over joined the team in solidarity as good luck to win the 2013 World Series. On October 23, 2013, Business Insider posted pictures of the Red Sox players with and without their good luck charms. An additional superstition for