Rudolph the Red-Nosed Reindeer is a 1964 Christmas stop motion animated television special produced by Videocraft International, Ltd. (later known as Rankin/Bass Productions) and currently distributed by NBCUniversal Television Distribution (later known as NBCUniversal Syndication Studios). It first aired December 6, 1964, on the NBC television network in the United States and was sponsored by General Electric under the umbrella title of The General Electric Fantasy Hour. The special was based on the 1949 Johnny Marks song "Rudolph the Red-Nosed Reindeer" which was itself based on the poem of the same name written in 1939 by Marks' brother-in-law, Robert L. May. Since 1972, the special has aired on CBS; the network unveiled a high-definition, digitally remastered version of the program in 2005, re-scanned frame-by-frame from the original 35 mm film elements. As with A Charlie Brown Christmas and How the Grinch Stole Christmas, Rudolph no longer airs just once annually but several times during the Christmas and holiday season. It has been telecast every year since 1964, making it the longest continuously running Christmas TV special in the United States. The 50th anniversary of the television special was marked in 2014, and a series of postage stamps featuring Rudolph was issued by the United States Postal Service on November 6, 2014. A special exhibit was also mounted at the Masterworks Museum in Bermuda where the original puppets are held. In 2019, Freeform (formerly ABC Family) started airing the special as part of its 25 Days of Christmas/Rankin-Bass Christmas holiday programming block. Plot Donner, Santa's lead reindeer, and his wife have a new fawn named Rudolph. They are surprised to find out he was born with a glowing red nose. Donner attempts to first cover Rudolph's nose with mud, and later uses a fake nose, so Rudolph will fit in with the other reindeer. The following spring, Rudolph goes out for the reindeer games, where the new fawns learn to fly and are scouted by Santa for future sleigh duty. Rudolph meets a doe named Clarice, who tells him he is cute, making Rudolph fly. While he celebrates with the other bucks, Rudolph's fake nose pops off, causing the other reindeer to mock him and Coach Comet to expel him. Rudolph meets and joins Hermey, a misfit elf who left Santa's workshop because he wants to be a dentist, and Yukon Cornelius, a prospector who has spent his life searching for