FM" in Champaign, Illinois, named for the controversial symbol of the University of Illinois, Chief Illiniwek; WARH in St. Louis, known as "106.5 The Arch," named for the Gateway Arch, and even a body of water like "106-5 The Lake" WHLK in Cleveland, named for Lake Erie. On July 29, 2005, Rawlco's CKCK-FM in Regina, Saskatchewan became the first non-Rogers station in Canada to directly license the Jack FM brand rather than adopting an alternate name. On May 4, 2005 at 11 a.m., WQSR, an oldies station in Baltimore, changed its format to Jack FM. Listeners and staffers alike were surprised by the sudden change because many of the station's long-time air personalities were considered Baltimore institutions. WQSR received a large amount of negative publicity regarding the format change. Popular former WQSR personality Steve Rouse later became the morning show host at sister station 101.9 WLIF. By far the introduction of Jack FM in New York City generated the most negative publicity of any market that switched a station to the format. On June 3, 2005, at 5:00 p.m., WCBS-FM, an oldies station in New York City, flipped to Jack FM without any prior warning. The switch to the format, with no DJs and few songs before 1980 was termed The Day the Music Died by some New Yorkers and has drawn criticism even from non-listeners of the station. The sudden firing of DJs of historic renown such as Cousin Brucie, Ron Lundy and Harry Harrison was noted in the press. In a partial nod to this controversy, on June 14, 2005, the station announced that it would tweak the format to include a handful of 1950s and early 1960s songs as well as performers such as Frank Sinatra — elements not typical of the Jack format. However, a later update retracted this and songs from before the late 1960s were no longer played. One prominent reaction to the format change came in the form of a derogatory comment from the city's mayor. According to the New York Post, mayor Michael Bloomberg responded to the change by declaring he would "never listen to that fucking CBS radio ever again" (the quote was censored in the newspaper). The new Jack station quickly picked up on this, using its trademark sarcasm: "Hey, Mayor Bloomberg. I heard you took a shot at us in the Post. What's with all the swearin' like a