The following season saw Zhang Honggen decide to not stay on as the club's manager and Dalian were unable to retain the league title, however the club eventually brought in former Chinese international player Chi Shangbin into the club as their new manager. With Wang Jianlin and the full support of his company the Dalian Wanda Group taking full ownership of the club, they started to build a football dynasty by winning the 1996 league season undefeated. Domestic dominance continued in the 1997 league season while Dalian narrowly just missed out on 1997–98 Asian Club Championship and Chi Shangbin decided to leave to take on a position with the Chinese national team. Despite this Dalian had a well-funded and prolific academy that produced numerous Chinese internationals such as Zhang Enhua, Li Ming and Sun Jihai and with another former Chinese national team manager Xu Genbao Dalian were easily able to replicate their success by winning the 1998 league title. In 2000 at the height of their success, Wang Jianlin decided to pull out from football after publicly criticizing Chinese referees for match fixing and he did not return to football until 2011 when his associated Wanda Group sponsored the 2011 Chinese Super League after former Chinese FA Vice-Chairmen Xie Yalong and Nan Yong stood on trial for bribery. On January 9, 2000 Wang Jianlin sold Dalian to Xu Ming and the Shide Group for 120 million Yuan and the club's name was changed to Dalian Shide. The new owners brought in Serbian Milorad Kosanović as their new manager and win another league title in the 2000 league season. Kosanović made the men's team by far the most successful team in Chinese football by winning the 2001, 2002 league title, 2001 Chinese FA Cup and just missing out on 2000–01 Asian Cup Winners' Cup during his reign. When Milorad Kosanović left to coach the Serbia and Montenegro national under-21 football team the club eventually brought in Vladimir Petrović who guided the team to the recently rebranded 2005 Chinese Super League title as well as 2005 Chinese FA Cup. With the retirement of striker Hao Haidong and Vladimir Petrović leaving to take the Chinese national team management position, the club went through an inconsistent period due to team and coach changes. In 2008, Dalian Shide selected a number of players from its academy to play in a satellite team in the S.League