build metaphorical models of their identities. The process of making something, and then reflecting upon it, aims to give a more nuanced insight into participants' feelings or experiences. This work has been supported by awards from the Arts and Humanities Research Council. Media Studies 2.0 In 2007, Gauntlett published online the article Media Studies 2.0, which created some discussion amongst media studies educators. The article argues that the traditional form of media studies teaching and research fails to recognise the changing media landscape in which the categories of 'audiences' and 'producers' blur together, and in which new research methods and approaches are needed. Andy Ruddock has written that Gauntlett's "ironic polemic" includes "much to value", and acknowledges that the argument "is more strategy than creed", but argues that audiences still exist, and experience mass media specifically as audience, and so it would be premature to dispose of the notion of 'audience' altogether. In other areas there has been less acceptance: Andy Medhurst at Sussex University wrote of Media Studies 2.0, 'Isn't it odd that whenever someone purportedly identifies a new paradigm, they see themselves as already a leading practitioner of it?' Making is Connecting In 2008 Gauntlett proposed 'the Make and Connect Agenda', an attempt to rethink audience studies in the context of media users as producers as well as consumers of media material. This argues that there is a shift from a 'sit-back-and-be-told culture' to a 'making-and-doing culture', and that harnessing creativity in both Web 2.0 and in other everyday creative activities will play a role in tackling environmental problems. These ideas are developed further in his best-known book 'Making is Connecting: The social meaning of creativity, from DIY and knitting to YouTube and Web 2.0'. The Second Edition of 'Making is Connecting' was published in 2018, and included additional sections on the creative process. Books Making is Connecting: Second Expanded Edition (Polity, 2018). Making Media Studies: The Creativity Turn in Media and Communications Studies (Peter Lang, 2015). Making is Connecting: The social meaning of creativity, from DIY and knitting to YouTube and Web 2.0 (Polity, 2011). Media Studies 2.0, and Other Battles around the Future of Media Research (Kindle, 2011). Creative Explorations: New approaches to identities and audiences (London: Routledge, 2007). Media, Gender and Identity (Routledge, 2002; second edition, 2008). Web.Studies (edited collection, Arnold & Oxford Univ Press, 2000; second edition, co-edited with Ross Horsley, 2004). TV Living: