anniversary, Vans released a new logo and launched a campaign to target a wider audience. In 2022, Vans launched the new VR3 product line where 30% of the product is renewable, recycled or regenerative. VF Corporation will expand the VR3 product collection to more footwear and apparel categories. Event sponsorship Since 1999, Vans has sponsored and supported Warped Tour, the longest-running touring music festival to date in North America. In 2001, Warped Tour was rebranded as Vans Warped Tour. Vans became the title sponsor of the US Open of Surfing in Huntington Beach, California, in 2014, and in 2010, the company sponsored the Duct Tape Invitational. In 2022, to commence the US Open of Surfing period, Vans hosted the BMX Waffle Cup, a freestyle BMX invitational tournament. Their Huntington Beach skate park's course was modified by BMX riders for the tournament, and was themed after the US Open. Public skate parks Vans opened its first skate park in 1998 at The Outlets at Orange, in Orange, California. It features a indoor street course, deep combo pool, area for amateurs, mini ramps, outdoor street course, and arcade. The park was updated in 2009. It has remained closed since March 2020, when BMX rider Tyler Kanarr died after sustaining major injuries in the park. The company built its second skate park in Huntington Beach, California, which opened to the public in 2010. It includes a skate bowl and a skate plaza. The park is , and Vans pays the city US$1 per year for its 20-year lease. There is a skate park in London, in The Old Vic Tunnels, called House of Vans. In pop culture Vans' shoes have often been customized cosmetically by wearers, with many of their painting and drawing patterns being adopted by the company for their official models. Most notably, the checkerboard pattern, popular in ska and punk culture, was adopted after the company noticed skateboarders drawing it on their shoes. In 1982, Sean Penn wore a pair of Vans checkerboard slip-ons as character Jeff Spicoli in Fast Times at Ridgemont High. In 2016, the internet meme "Damn Daniel", featuring California teen Daniel Lara wearing Vans, went viral. In appreciation, the company gave Lara a lifetime supply of Vans shoes. References External links 1966 establishments in California 1980s fashion 1990s fashion 2000s fashion 2004 mergers and acquisitions 2010s fashion 2020s fashion Clothing companies established in 1966 Companies based