with visual communication, but has an alternative broader meaning that includes auditory, vocal, touch and smell. Examples of communication design include information architecture, editing, typography, illustration, web design, animation, advertising, ambient media, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries. Education Students of communication design learn how to create visual messages and broadcast them to the world in new and meaningful ways. In the complex digital environment around us, communication design has become a powerful means of reaching out to the target audience. Students learn how to combine communication with art and technology. Communication Design discipline involves teaching how to design web pages, video games, animation, motion graphics and more. Communication Design has content as its main purpose. It must achieve a reaction, or get customer to see a product in a genuine way to attract sales or get a message across. Students of Communications Design are often Illustrators, Graphic Designers, Web designers, Advertising artists, Animators, Video Editors, Motion graphic artists, or even Printmakers and Conceptual Artists. The term Communications Design is fairly general and practitioners work in various mediums to get a message across. Subdisciplines Advertising Art direction Brand management Content strategy Copywriting Creative direction Graphic design Illustration Industrial design Information architecture Information graphics Instructional design Marketing communications Performing arts Presentation Technical writing Visual arts Visual communication design Visual communication design is the design working in any media or support of visual communication. This is considered by some to be more correct terminology to cover all types of design applied in communication that uses visual channel for transmission of messages, precisely because this term relates to the concept of visual language of some media and not limited to support a particular form of content, as do the terms graphic design (graphics) or interface design (electronic media). See also Design elements and principles Communication studies Footnotes External links Dossier Communication Design in Germany of the Goethe-Institut Design Advertising campaigns Writing Packaging Communication studies de:Kommunikationsdesign