fortune by importing the German glass ornaments to the United States. Mass production William DeMuth created the first American-made glass ornaments in New York in 1870. In 1880, Woolworth's began selling Lauscha glass ornaments. Other stores began selling Christmas ornaments by the late 19th century and by 1910, Woolworth's had gone national with over 1000 stores bringing Christmas ornaments across America. New suppliers popped up everywhere including Dresden die-cut fiberboard ornaments which were popular among families with small children. By the 20th century, Woolworth's had imported 200,000 ornaments and topped $25 million in sales from Christmas decorations alone. As of 2009, the Christmas decoration industry ranks second to gifts in seasonal sales. Many silver companies, such as Gorham, Wallace, Towle, Lunt and Reed & Barton, began manufacturing silver Christmas ornaments in 1970 and 1971. In 1973, Hallmark Cards started manufacturing Christmas ornaments. The first collection included 18 ornaments, including six glass ball ornaments. The Hallmark Keepsake Ornament collection is dated and available for just one year. By 1998, 11 million American households collected Hallmark ornaments, and 250,000 people were member of the Keepsake Ornament Collector's Club. There were as many as 400 local Keepsake Ornament Collector's Club chapters in the US. One noted Christmas ornament authority is Clara Johnson Scroggins who has written extensively on the topic and has one of the largest private collections of Christmas ornaments. In 1996, the ornament industry generated $2.4 billion in total annual sales, an increase of 25% over the previous year. Industry experts estimated more than 22 million US households collected Christmas ornaments, and that 75% of those households collected Hallmark Keepsake Ornaments. Post World War II After World War II, the East German government turned most of Lauscha's glassworks into state-owned entities, and production of baubles in Lauscha ceased. After the Berlin Wall came down, most of the firms were reestablished as private companies. As of 2009, there are still about 20 small glass-blowing firms active in Lauscha that produce baubles. One of the producers is Krebs Glas Lauscha, part of the Krebs family, which is now one of the largest producers of glass ornaments worldwide. Modern baubles Although glass baubles are still produced, as expensive good-quality ornaments often found at markets, baubles are now frequently made from plastic and available worldwide in a massive variety of shapes, colours and designs. Since the 19th century, there are a large number of manufacturers