FW-i1000 from the start. The Philips Streamium MX6000i provided traditional home entertainment alongside access to audio-video content from a PC, UPnP mediaserver or online entertainment service. Services included music videos, Web movies, and cinema trailers. The Philips Streamium service partners were: Yahoo LAUNCHcast Yahoo! Movies - trailers only MP3.com Musicmatch Musicmatch Jukebox, Radio MX live365.com Radio Free Virgin Playhouse Radio Andante Bluebeat iFilm - previews and short movies Launch - music videos There was no need to first download files to PC, or even to turn the PC on, to stream multimedia Internet content. (A broadband Internet connection is required.) A wide array of Yahoo! services including on-demand music videos, movie trailers and clips and photo services was launched together with the Streamium range extension in Spring 2004. Out of the box consumers would have access to free services. Additionally, a number of services would offer premium (subscription-based) online services allowing consumers to broaden and personalize their home entertainment experience. Results In his press conference during the CES2001, Guy Demuynck, then CEO of Philips CE, expressed his vision that the Internet would become as ubiquitous and accessible as the electric grid to devices other than the PC, and that people would increasingly rely on the Internet for information and entertainment. "The Internet has transformed the way we do business," Demuynck stated, referring not only to communications and promotions but to product design as well. "We intend to put Internet capabilities into many products, making Internet content as accessible as pressing a single button on a TV remote. The Internet dominates all our thinking—it will expand from a browsing activity to an always-on, integral part of daily life," he said. Innovations The early Internet audio and Streamium devices had both constant broadband Internet connectivity and a back-end service provided by Philips to aggregate services for its users. In addition, a UI extension was offered (my.philips) that allowed consumers to manage their devices, external service subscriptions, favorites, as well as to add their own streams. The PC-based UI extension was part of the lean-forward/lean-backward approach to this potentially complicated product range: Lean backward functionality was accessible on the device directly Lean forward functionality was relegated to the PC In essence, the Philips service offering was a walled garden; but the fact that consumers could add and access their own favorite streams made it more of an open system. Although never published, Streamium