Grove has the largest shopping centre on the peninsula. Only a few blocks from the beach, it is popular with tourists and locals alike. In 2005 a new shopping centre was built in the Collendina area, allowing the locals to shop at both Coles and Woolworths supermarkets. Ocean Grove has a resident population of about 12,000 which, during the school summer holidays, swells to four times this number as tourists from Melbourne, Geelong, interstate, and overseas flock in. The area offers surf beaches, fishing, kayaking, canoeing, bushwalking and other outdoor activities. The Ocean Grove Nature Reserve preserves some remnant native woodland and contains walking tracks. Significant infrastructure development in Ocean Grove during 2008-2009 has resulted in two soccer pitches, indoor swimming complex complete with a 25m pool and a four-star Skate Park with Bowl suitable for boards, blades and bikes. While tourism makes the largest contribution to the local economy, during the slower months a larger proportion of local income is derived from orchards, fruit and vegetable growers, and the local wineries. One of the local newspapers is the Ocean Grove Voice. In December 2019 the Kingston Village shopping complex located on Grubb Road opened to the public. It is the biggest shopping complex on the peninsula, housing a McDonald's, Woolworths, Dan Murphy's, Aldi, Caltex petrol station, Zack's dog bath and a Bakers Delight alongside numerous eateries and specialty stores. Sport The town has an Australian Rules football team competing in the Bellarine Football League. The Surfside Waves Soccer Club competes in the Geelong Regional Football Association. Golfers play at the course of the Ocean Grove Golf Club on Guthridge Street. The town hosts a Bi-annual Geelong gaming competition with teams from around the greater Geelong region competing for a minor cash prize and qualification for the state competition held in Broadmeadows. Other Sports: Shell Road Complex & Surrounds Indoor Volleyball Indoor Basketball Indoor Soccer (during summer) Indoor Basketball Indoor Netball Indoor equestrian Outdoor Paintball Ping Pong League Competitive E-Sports There are also two tennis clubs with modern facilities - Ocean Grove Tennis Club - Madeley St and Surfside Tennis Club - Shell Road (next to the new aquatic and sports centre). Popular culture Ocean Grove was featured in the 2006 film Kenny, while the bridge between Ocean Grove and Barwon Heads featured in the popular ABC television show SeaChange. The town is also the home town of fishing personality