Mandarin area store closed in 2004. October 3, 2006, brought the closing of the Ponte Vedra Beach location. Starting in the 2000s, Harris Teeter attempted to differentiate itself from its competitors by providing exceptional customer service and newly "branded" departments. The first department to be "branded" was the meat department, which in June 2002 began offering "Harris Teeter Rancher" beef. This was followed by the introductions of the Farmers' Market (produce department, October 2003), the Fisherman's Market (seafood department, April 2004), and the Fresh Foods Market (deli/bakery, January 2005). Gourmet imported items are sold under the "H.T. Traders" brand. Harris Teeter stores are now separated into 3 regions and 18 districts. The Northern Region, based in Fairfax, Virginia, encompasses all stores in Virginia, Maryland, Delaware, and the northern coastal area of North Carolina. The Central Region, based in Raleigh, North Carolina, encompasses stores from Greensboro/High Point to Wilmington and Albemarle. The Southern Region, based in Charlotte, contains stores in southwestern North Carolina (from Winston-Salem to Asheville), as well as South Carolina, Georgia, and Florida. , Harris Teeter had over 18,000 employees, and is the second largest supermarket chain in North Carolina, with Food Lion being number one. By the mid to late 2000s, expansion to the Outer Banks of North Carolina had begun with stores in Corolla (May 2006), Kill Devil Hills (July 2006), and Morehead City (February 2009). The first store in Maryland opened in Darnestown on October 31, 2006; the second opened in May 2008 in Columbia's Village of Kings Contrivance, replacing the closed Safeway. The first store in Washington, D.C., opened in 2008. Harris Teeter continues its shift into high-income urban areas. Most new stores opened in Morganthall's tenure conform to this pattern. Stores such as the original Harris Super Market, located near uptown Charlotte, remain grandfathered into the current system. With Harris Teeter's further expansion into the upscale markets, many of their older stores in lower income neighborhoods or small towns were being shut down as a result. One of Harris Teeter's oldest stores at Eastland Mall in Charlotte closed on June 22, 2006. 2010 to today The chain's expansion into Baltimore's Locust Point neighborhood was originally set for 2010, but was delayed due to "construction and financial problems". As of April 2014, Harris Teeter had eleven stores in Maryland, including the Locust Point location. After selling its only other holding, American and Efird, Inc., Ruddick