below PBS member station WQED (during the peak era of locally recorded Mister Rogers' Neighborhood) and lowly independent WPGH-TV, years before Fox's existence. Following the change in callsigns to WPXI in 1981, Cox began to follow WTAE-TV's lead and invest heavily in its news department. Upon adopting its current logo in 1987, WPXI started using the famous "Move Closer to Your World" theme by Al Ham that was popularized by ABC O&O WPVI-TV in Philadelphia, even adopting that station's fast-paced video montage (but not the Action News branding, due to it being used by WTAE-TV), eventually commissioning a modernized version of the theme used during the 1990s. The changes, combined with Westinghouse absorbing CBS and standardizing KDKA-TV along the lines of its new CBS O&O sister stations (and subsequent less emphasis on local programming), finally saw WPXI reach parity with KDKA-TV and WTAE-TV during the 1990s. Nowadays in addition to being in a dead heat for number one in local news ratings, WPXI is currently one of NBC's strongest major-market affiliates overcoming any lags due to the station's delays in signing on in its early years and despite the fluctuating strength of network programming. Over the past decade, Pittsburgh has been a perennially competitive market for local news, with news ratings usually differing by less than a full ratings point. WPXI was the first station to offer a 5:30 p.m. newscast in Pittsburgh from 1981 to 1984 (titled 5:30 Live); it was then revived in 1987 with the name Channel 11 News First Edition. It was also the first station to offer a 5 p.m. newscast in the early 1990s, titled Channel 11 News First at 5. WPXI dropped NBC's Saturday morning cartoons in September 1990 in favor of a running a newscast airing from 8:00 a.m. to 12:30 p.m. The success of the weekend morning newscast prompted NBC network officials to extend the Today show to weekends. WPXI, however, has since scaled back the length of its weekend morning newscasts. Pittsburgh native Jodi Applegate co-anchored NBC's Weekend Today, but was never seen locally due to WPXI's weekend morning newscasts. WPXI added Weekend Today in September 2012. On January 12, 2006, Sinclair Broadcast Group (owner of Fox affiliate WPGH-TV) and WPXI entered into a news share agreement allowing channel 11 to take over production of WPGH's 10 p.m. newscast. WPXI began producing a 10 p.m. newscast for that station (titled