has focused more on higher-income urban sites. This trend continued with HT's 1988 purchase of Big Star Supermarkets, giving it a foothold in the Raleigh-Durham market. Ashcraft retired in 1986, and Edward Dunn took over as president of Harris Teeter in that year. During Dunn's watch, Harris Teeter began expansion outside North Carolina. The first expanded stores were in the northern part of South Carolina, near Charlotte. Later expansions led the company to Myrtle Beach, Charleston, and the Hampton Roads region of Virginia. The "Very Important Customer" program, popularly known as VIC, was introduced later in Dunn's tenure. This program was one of the first widespread loyalty card programs now popular throughout American grocery stores. The VIC program advertised "giveaways" such as turkeys for Thanksgiving, beach apparel for the summer, and gift cards to Harris Teeter stores. In 1981, Harris Teeter was one of the first grocery chains to test plastic grocery bags. In 1985 the company added child-restraint belts to shopping carts. The chain's flagship store during the 1980s was in Charlotte's Cotswold neighborhood. It featured a waterfall and a fresh orange juice machine in the produce department, and for a brief period stocked fresh truffles that were flown in from France and priced at $300 a pound. 1990s and 2000s: further expansion Fred Morganthall became president of Harris Teeter upon Dunn's retirement in 1997. Morganthall oversaw further expansion of the supermarket chain since taking over as company president. His first initial expansions moved Harris Teeter into Nashville, Tennessee; Atlanta, Georgia; and Jacksonville, Florida, which happened through the end of the 1990s. Harris Teeter's expansion into Atlanta included 15 stores around the city and its suburbs. There were plans to further expand in Atlanta. However, these plans were only partially fulfilled and poorly executed, leading the chain to pull out of the Atlanta market altogether in 2001. Atlanta already had an established supermarket base with Publix and Kroger. Kroger quickly bought and reopened some of the former Atlanta Harris Teeter store spaces as Kroger stores, although remodeling these stores to Kroger's store floor plan and design took a few years. Harris Teeter originally operated three stores in the greater Jacksonville area when the company expanded into that market in the late 1990s. However, only one store remains open serving Amelia Island/Fernandina Beach, and thus making it Harris Teeter's only Florida location, albeit just south of the Georgia border. The