down-tempo dimension to the mix. The genre's popularity grew exponentially in the United Kingdom, as people across the scene's musical spectrum appreciated grime's eclectic mix of instrumentation and subcultures. This hybridisation united many different music scenes, allowing for it to spread in the same word-of-mouth and mixtape-based style as hip-hop, yet still appeal to fans of electronic music. It also paved the way for more electronic music artists to incorporate stronger Jamaican influence in the future. Grime never received the same attention worldwide that it did in the UK. Much like many other less mainstream forms of British electronic music, its main scene and fan base remain in the United Kingdom. Although grime is recognised as a creative and innovative musical style, there are other contributing factors to its rapid and widespread growth in popularity. The MCs producing current grime music are overwhelmingly young as a group, the most well known names in the industry, Dizzee Rascal and Kano, both getting their first hits at the age of 16 with "I Luv U" and "Boys Love Girls" respectively, and the resultant package of "youth making music for youth" is seen as a crucial factor for grime's success. Grime producers often battle in so-called "war dubs". Clashing between MC's is generally considered to be an important part of grime culture. Development Dizzee Rascal, Wiley, Kano and Lethal Bizzle were among the first to bring the genre to mainstream media attention in 2003–2004, with their albums Boy in da Corner, Treddin' on Thin Ice, Home Sweet Home and Against All Oddz respectively. Dizzee Rascal garnered widespread critical acclaim and commercial success with Boy in da Corner winning the 2003 Mercury Music Prize. From 2001 to 2006 The RWD magazine forum was cited as a key development in the genre's culture. Moderators included Logan Sama, and artists such as Wiley, Skepta and Jme would often come on the forum to engage with the community. This was the birthplace of Wiley's famous rants, where he would often target forum users and resort to either trolling or humorous insults. The genre was predominantly non-visual in its early stages, meaning you would primarily only hear artists on pirate radio or through their music as opposed to actually seeing what they looked like. This changed with the rise of various DVD series' such as Lord of the Mics, Lord of the Decks, Risky Roadz, Run the Roads