in more than 180 countries." The company's trademarks and copyrights are critical to the success and potential growth of its business as "Playboy is one of the most recognized, celebrated and popular consumer brands in the world." In 2019, Playboy ranked number 21 among the Top 150 Global Licensors by License Global magazine. As of 2013, the licensing accounts for about 65% of revenue. PB Lifestyle Ltd. is promoted by Mumbai-based entrepreneurs. Following their interests in media and entertainment, PB Lifestyle Ltd. has signed the master and exclusive franchise/licensee agreement with Playboy Enterprises USA (for ten years) for the use of the Playboy brand in India for various businesses. PB Lifestyle representatives have also stated that the company will adapt the Playboy brand to suit India's decency standards and will not allow content/material that is deemed "lascivious or appealing to prurient interests". Playboy first entered the Chinese market in a 1988 licensing deal with Hong Kong-based Chaifa Group. By the early 1990s, Licenses were divided into subcategories of products and sold to mainland manufacturers. The company claimed roughly 650 stores by 2003. This had grown to 3100 by 2015. The company has attempted to open a club in Shanghai, once in 2004, and again in 2017. In May 2015, Playboy signed a 10-year licensing agreement with Handong United to manufacture and distribute fashion apparel. Subsidiaries In December 2019, Playboy Enterprises acquired the online retailer Yandy for an undisclosed sum. In February 2021, PLBY announced the acquisition of the sexual wellness retailer Lovers for $25m in cash. In October 2021 Plby Group acquired Dream, a social content platform that provides creators with tools to interact directly with their fans. This acquisition was used to support the launch of Playboys creator community Centerfold.com that has gone live at the 20th December 2021. Playboy Spirits In 2021, Playboy partnered with Spirit Investment Partners (SIP) and Código 1530 to release the Codigo 1530 Playboy Rare Hare Añejo Tequila under a new Playboy Spirits brand. In 2022, Playboy released their first Bourbon whiskey known as Rare Hare in 1953. The whiskey is a 17-year-old VB Bourbon finished in used XXO French Cognac Casks. References External links MindGeek Mass media companies of the United States Magazine publishing companies of the United States Adult magazine publishing companies Companies based in Chicago Entertainment companies established in 1953 Mass media companies established in 1953 Internet properties established in 1994