(OSD) of the Streamium devices, users could mark their favorites or indicate they wanted to learn more about the song being played. The service would then send either an e-mail with more details, or post this info on my.philips.com with a click-through link (i.e. to Amazon.com for purchasing). Technology Concepts Under the direction of the Streamium team, Philips CE contributed significantly to both UPnP and Digital Living Network Alliance (DLNA) and other industry efforts. The Streamiums were extensively used to build advanced concepts, even at other divisions of Philips such as Philips Semiconductors (now NXP Semiconductors), Philips Research and Philips Medical. Philips Semiconductors would pick up on the vision of Philips Consumer Electronics and task the "advanced system lab" to prototype this vision (first demos end 2004). Concepts (such as those used in the Connected Home demos) would then be shown by the Streamium team in the "Philips-CE World Tour", an invitation only event at the yearly Consumer Electronics Show in Las Vegas to a selected audience. Demonstration of a portable HDD-based and Wi-Fi enabled UPnP renderer (January 2002) for studies of portable entertainment. Demonstration of a fully-fledged UPnP enabled network (January 2003) with multiple renderers, servers and control points Bridging between UPnP and Zigbee was demonstrated to control lighting from a UPnP control point as well as a GPRS link that bridged to the UPnP network through a web server (January 2003), linking digital entertainment to home automation and "ambiance control". Use cases illustrating the use of RFID in interactive marketing, identification and personalisation (January 2003). Tests with the Rhapsody as a UPnP AV-server streaming to an MCi200 (a bit what Sonos is currently offering) (2003). Running tests of Apple's Rendezvous protocol on the MCi200 (2003). The first demonstration of the NFC smart poster concept with Visa (January 2004). Use cases illustrating interoperable DRM (Streamium was one of the devices used to demonstrate the principles underlying the activities of the Coral consortium (January 2004). Use cases illustrating the use of recommender technology (January 2004) Demonstration (~43 use cases) of a fully connected home including stationary as well as portable devices and mobile phones and executed at the "CES2005 World Tour" by a team of professional actors. (January 2005) Use cases in the area of fitness and well-being (January 2005) Use cases illustrating uses for UPnP printing (January 2005). Experiments with Java-based arcade games Services iM-networks was offered on the