Reebok to create fashion shoes under the label EA7. Emporio Armani is also the official kit supplier of Italian football side SSC Napoli under its EA7 brand. Armani Collezioni Armani Collezioni (formerly Giorgio Armani Le Collezioni) was the diffusion line of Giorgio Armani that retails at a lower price than Giorgio Armani and the haute couture line, Armani Privé. The logo was usually displayed black written on a white label, but often varies. "Armani" being larger and "Collezioni" underneath it. It has provided made-to-measure tailored suits and shirts where every element can be chosen. In addition to being sold in the two freestanding boutiques (which feature the Collezioni line exclusively) in Milan and Paris, Armani Collezioni usually sold in department stores and outlets while Giorgio Armani and Emporio Armani only sold in freestanding boutiques. A sporty line of the label has appeared named "Armani Collezioni Active" in the same way as the EA7 line from Emporio Armani line. Armani Exchange A|X Armani Exchange was launched in 1991 in the U.S. It retails fashion and lifestyle products and is known for its occasionally provocative ad campaigns. Inspired by street-chic culture and dance music, it is targeted as the more accessible Armani brand. To accelerate development of the nascent line, Giorgio Armani co-established the joint venture company Presidio Holdings Ltd in 2005 alongside Como Holdings, the company owned by the Singaporean tycoon Ong Beng Seng that, since 1994, has held the production and distribution license for A/X Armani Exchange in the United States, Canada, Central and South America and Asia-Pacific. Initially, the company held 25% of Presidio Holdings, with the remaining 75% being in the hands of Como Holdings. In 2008, Giorgio Armani acquired an additional 25% stake. In 2014, it acquired the remaining 50% "ensuring full ownership of the brand, which has 270 stores and over 3,000 employees", the company said in a statement. Armani Exchange products are available exclusively in 270 stores in 31 countries and on the brand's website. Armani Junior and Armani Baby Armani designs products for babies, toddlers, and teenagers under the labels Armani Junior and Armani Baby. The Armani Junior brand was introduced in 1979. The junior line consists of baby clothing, accessories, T-shirts, pullovers, suits, shoes, hats, shirts, belts, bags, and underwear. Armani Junior has 167 independent boutiques around the globe, which only sell the sub-label. The label is also sold in other stores by