Studios in Los Angeles, California. The cast included more than 100 women. Each of André 3000's parts was shot several times from different angles, and he performed the song 23 times during the course of filming. Because releasing "Hey Ya!" as a single was a last-minute decision, André did not have time to choreograph the parts, and all of the dancing was improvised. Ice Cold 3000's sequences were the first filmed, resulting in the character's energetic performance, and Johnny Vulture's were the last, so André, exhausted from the previous takes, sat on a stool for those sequences. Synopsis In the video, André 3000 plays all eight members of the fictional band The Love Below: keyboardist Benjamin André, bassist Possum Aloysius Jenkins, vocalist André "Ice Cold" 3000, drummer Dookie Blossom Gain III, three backing vocalists the Love Haters, and guitarist Johnny Vulture. The video opens with the band's manager Antwan (Big Boi) talking to Ice Cold and Dookie backstage. Meanwhile, the television presenter, portrayed by Ryan Phillippe (another version featured an energetic Phillippe), tries to calm a crowd of screaming girls on a show being broadcast live in black-and-white. Afterwards, he introduces the band and they start performing. While the girls in the audience scream loudly, one girl is carried off by security after rushing the stage, and another faints. A family is shown dancing to the broadcast at home. When Ice Cold instructs listeners to "shake it like a Polaroid picture", some of the girls begin taking pictures and shaking them. Ice Cold dances with one of the girls on stage, and the video closes with several friends of the band watching and discussing the performance. Performance The video debuted on MTV's Total Request Live on September 5, 2003, at number 10. It topped the countdown for 19 days and retired at number eight on November 24, having spent 50 days on the program. At the 2004 MTV Video Music Awards, the video won four awards for Video of the Year, Best Hip-Hop Video, Best Special Effects, and Best Art Direction. It was also nominated for Best Direction but lost to Jay-Z's "99 Problems". "Hey Ya!" was nominated for Best Short Form Music Video at the 46th Grammy Awards, but it lost to Johnny Cash's cover of Nine Inch Nails' "Hurt". In Canada, the video topped MuchMusic's Countdown for the week beginning January 30, 2004, and it won the award