rebrand on 1 March 2004, followed by the London version (including the Freeview and many of the DAB feeds) on 7 June 2005. During the last few weeks before the start of Smooth FM, Jazz FM changed its jingles slightly from "Smooth Jazz and Classic Soul" to "London's Smooth Favourites" as an indication to listeners of the change to come. Jazz FM in its previous form closed on Friday 27 May 2005. The last track it played was "Ev'ry Time We Say Goodbye" by Ella Fitzgerald. Return to the airwaves The station continued to broadcast after the launch of Smooth FM under the Jazz FM name as jazzfm.com on the Internet and on Digital Audio Broadcasting in West Central Scotland at a higher bit rate. On 28 February 2008 GMG Radio's chief executive John Myers announced that Jazz FM would return in London, the North West, and the West Midlands on DAB. Myers also said it would make more sense to have a dedicated radio station for jazz listeners than the 45 hours of jazz on Smooth FM, as required by the licence granted to them by Ofcom. The closing of theJazz on Digital One was one reason for the return of Jazz FM. The relaunch of jazzfm.com, under a three-year deal with The Local Radio Company, happened on 6 October 2008. Playlist When Jazz FM launched, the station played a mixture of mainstream jazz, with the daytime schedules dedicated to smooth jazz and soul. Specialist programming from Jez Nelson and concerts were broadcast in the evening and at weekends. In 1992, the policy changed, and all non-jazz programming was taken off the schedules. In 1994, alongside the change of name to JFM, the core playlist was changed under agreement with the Radio Authority to give a more mainstream sound of soul, jazz fusion, and blues music, with a requirement that only 25% of music played on the station had to be jazz. In 1995, when the name changed back to Jazz FM, smooth jazz and fusion were reduced. More popular mainstream jazz was put in the playlist. Chief Executive Officer Richard Wheatly noted the station format was in trouble because of its serious straight jazz playlist. To counteract this downturn in listeners to Jazz FM, beginning in 1998, Wheatly introduced varied jazz into the daytime playlists. Beginning in February 1998, smooth jazz and soul were more integrated into the