of franchise non-starters because audiences had little interest in films that existed solely to set up a bunch of sequels for a property they didn't care about." Among these she included Artemis Fowl, Robin Hood, and King Arthur: Legend of the Sword. Likewise with John Carter, the realization of Barsoom onscreen "wasn't enough to sustain a movie and didn’t entice enough people to invest in a trilogy that would never see the light of day." Donaldson argued that in addition to being overtaken by works influenced by it, the Carter franchise was no longer popular enough to sustain an expensive film franchise by 2012, a century after the first book was published, an issue unintentionally highlighted by the use of "Kashmir" in the trailer. There still were fans, she conceded, but "[n]ame recognition alone does not make a movie hit. Just ask the most recent Tarzan reboot for evidence of that, or Disney's own attempt to make The Lone Ranger a 21st century action favorite", referring to the studio's 2013 effort, which also failed at the box office." Music and soundtrack In February 2010, Michael Giacchino revealed in an interview he would be scoring the film. A year and a half later, in his New Yorker article, Friend documents accompanying Stanton on a visit to Giacchino where they discuss the movie's score and how it relates to the narrative. Stanton had put in the scratch music, the temporary music used to show what mood he wanted the actual score to reflect, himself rather than delegating that task to an editor as is commonly done. He told the composer that he wanted the music to reflect the two distinct plans driving the plot: Carter's and the Therns'. Stanton also said he wanted the music for Carter to change in a way that reflected his slow acceptance of himself as John Carter of Mars. Stanton had used music from Perfume for the Therns; he wanted something similarly choral. With the opening voiceover and battle footage, he had put music from Syriana that sounded "dire and Middle Eastern and forlorn, like a culture clinging to its nobility." He suggested something similar to Giacchino as the "Mars theme", but advised against eventually merging it with Carter's theme. "[J]ust because you're master of the high seas doesn't mean you can't have a separate theme for the ocean." Giacchino agreed but suggested a different merger, doing