talks fell through and Fox decided to set up their own company in the US. 20th Fox Records 20th Fox Records was established in 1958 with Henry Onorati at its head; Onorati was hired away from Dot Records to run the new label. Onorati brought with him "Carol of the Drum," a Katherine K. Davis Christmas carol that had been recorded at Dot, but not released; it was retooled as "The Little Drummer Boy" and issued on 20th Fox as a single by the Harry Simeone Chorale. It became a Christmas standard in short order and put the label on a sound footing. During Onorati's tenure, 20th Fox was at its most ambitious and the album program was oriented towards an adult audience, whereas the singles attempted, without much success, to crack the sales charts. 20th Fox albums often appeared in deluxe packaging, and sometimes the film soundtrack albums featured narration, or were bridged with dialog from the films, which hadn't been done on records before. Other releases, such as those featuring Glenn Miller, George Gershwin, and Shirley Temple, were sourced from vault film elements. 20th Fox also featured new albums by veteran artists such as Eubie Blake, Claude Hopkins and Stuff Smith; Hugo Winterhalter made his debut as a leader on 20th Fox. In 1962, Onorati resigned from 20th Fox and went back to Dot; his last 20th Fox project was the soundtrack album for The Longest Day. Onorati was replaced by Basil J. Bova. 20th Century Fox Records Upon assuming the top job at 20th Fox, Basil Bova's first order of business was to quell rumors that the label planned to merge with Cameo-Parkway Records. In May 1963, Bova renamed 20th Fox Records as 20th Century-Fox Records and the label design was changed to incorporate the movie studio logo. 20th Century Fox was unusual in that its singles and album programs were separate entities; whereas the singles exploited pop and novelty fare, the album program was considerably more adult and represented a continuation of the plan Onorati had originally devised for the label. Exceptions include albums based around successful singles, such as Sing We Now of Christmas which included "The Little Drummer Boy" by The Harry Simeone Chorale, Navy Blue by Diane Renay and two albums by Mary Wells who enjoyed five mid-chart hits in 1964 and 1965. Bova anticipated that the soundtrack album for Cleopatra would be