said four months later. "It's not that bad at all." He defended Stanton and the film, calling the former "a fucking genius" and noting that the reviews actually had not been very bad. West disclosed also that after production, in 2010, he had seen a marketing plan for the film that was never used, which he believed would have been much more effective than what Disney chose to do. In 2020 Screen Rants Kayleigh Donaldson reiterated the earlier arguments that Stanton's Pixar-based filmmaking process had unnecessarily increased costs, and that the film's ensuing bloated production budget made it harder to be profitable, as had been the case with Pirates of the Caribbean: On Stranger Tides. She noted that all but one of the 10 most expensive films ever made had been made in the last decade, and all but one of those nine had been Disney productions. "This is now the status quo for blockbuster cinema, an era of too-big-to-fail filmmaking that is almost exclusively reliant on international grosses just to break even." Of those eight Disney films, John Carter was the only one not part of an existing franchise. That large budget was necessary to faithfully and credibly replicate Burroughs's vision onscreen, but at the same time audiences were accustomed enough to expensive CGI and effects spectacles that that alone could not be expected to impress them. Donaldson also criticized the titling, noting that the early decision to not use the book title, A Princess of Mars, "raised a lot of questions over who Disney wanted to sell the movie to", implying that the studio feared that men might not be interested in a movie with "Princess" in the title, despite Disney's own experience to the contrary with its many princess movies. Stripping it down to just John Carter "robbed the movie of its identity ... as a title [it] conveyed nothing to potential audiences about the movie they were being sold." Stanton's stated reason for the latter move, that the narrative is about how John Carter becomes John Carter of Mars, also, to Donaldson, points to another problem that has beset other films adapted from series with multiple books. "In an effort to play catch-up to a franchise that spent years developing its intricately woven multiple narratives, many studios tried to do the work of three or four movies in one", she wrote. "This resulted in a lot