Vegas casinos. Binion was known to be generous to patrons, and said he followed a simple philosophy when serving his customers: "Good food, good whiskey cheap, and a good gamble." For many years the Horseshoe had a late night $2 steak special, with most of the meat for the steaks coming from cattle on Binion's ranches in Montana. The Horseshoe is also believed to be the first major casino to offer 100-times-odds at craps (a patron with a bet on the pass or don't-pass lines could take or lay up to 100 times their bet in odds). It was one of the more profitable casinos in town. After his trial and conviction in 1953, to cover back taxes and legal costs, Binion sold a majority share in the Horseshoe to fellow gambler and New Orleans oilman Joe W. Brown. Binion's family regained controlling interest in the Horseshoe in 1957, but did not regain full control until 1964. Binion was never allowed to hold a gaming license afterwards. Instead, his son Jack became the licensee, with Benny assuming the title of Director of Public Relations. Binion styled himself a cowboy throughout his life. He almost never wore a necktie and used gold coins as buttons on his cowboy shirts. Despite being technically barred from owning guns, he carried at least one pistol all his life, and kept a sawed-off shotgun close by. His office was a booth in the downstairs restaurant, and he knew many of his customers by name. Poker Binion didn't consider himself to be very good at poker, nor did he participate much in competition or private cash games, preferring to organize them. However, in 1990 he was inducted posthumously into the Poker Hall of Fame for his contributions to the game. Family Binion and his wife, Teddy Jane, had five children: two sons, Jack and Ted, and three daughters, Barbara, Brenda and Becky. Jack and Ted took over as president and casino manager, respectively, in 1964. Benny's wife, Teddy Jane, managed the casino cage until her death in 1994. In 1998, Binion's daughter, Becky, took over the presidency after a legal battle, and Jack moved on to other gambling interests. Becky's presidency saw the casino sink into debt. In 2004, federal agents seized $1 million from the Horseshoe's bankroll to satisfy unpaid union benefits, forcing its closure and eventual sale to Harrah's Entertainment. It now operates as