and appealed to men's (and women's) egos, and to their desire to be more sexually active. In between Brinkley's own advertisements, his new station featured a variety of entertainment including military bands, French lessons, astrological forecasts, storytelling and exotica such as native Hawaiian songs, and American roots music including old-time string band, gospel and early country. The advertising boost his radio station gave him was enormous, and Milford benefited as well; Brinkley paid for a new sewage system and sidewalks, installed electricity, built a bandstand and apartments for his patients and employees, as well as a new post office to handle all of his mail. He was named an "admiral" in the Kansas Navy and sponsored a hometown baseball team called the Brinkley Goats. Eager for better credentials, in 1925 Brinkley traveled to Europe searching for honorary degrees. After being rebuffed by several institutes in the United Kingdom, Brinkley found a willing suitor in the university in Pavia, Italy. Fishbein and Brinkley's former teacher, Max Thorek, heard about the degree and pressured the Italian government to rescind it. Benito Mussolini himself revoked the degree, though Brinkley claimed it until he died. Fishbein's interest in putting Brinkley out of business grew and he wrote more articles featuring stories about people who had grown sick or died after seeing Brinkley. But the AMA journal's readership was mostly restricted to other doctors, while Brinkley's radio station poured directly into peoples' homes every day. After his birth on September 3, 1927, the tiny voice of Brinkley's son John Richard Brinkley III, nicknamed "Johnny Boy", was heard on the radio program. Aware of the baby's arrival after 14 years of marriage, some observers wondered if Brinkley had taken his own goat gland treatment. The Brinkleys denied such rumors. Medical Question Box Brinkley began claiming his goat glands could also help male prostate problems, and expanded his business again. He also started a new radio segment called "Medical Question Box", where he would read listeners' medical complaints over the air and suggest proprietary treatments. These treatments were only available at a network of pharmacies that were members of the "Brinkley Pharmaceutical Association". These affiliated pharmacies sold Brinkley's over the counter medicines at highly inflated prices, sent a portion of their profit back to Brinkley and kept the rest. It is estimated that this generated $14,000 in profit weekly for Brinkley, or about $ per year in