and/or entities from multiple sources of data, and then applies likelihood and probability scoring to determine which identities are a match and what, if any, non-obvious relationships exist between those identities. Entity resolution engines are typically used to uncover risk, fraud, and conflicts of interest, but are also useful tools for use within customer data integration (CDI) and master data management (MDM) requirements. Typical uses for entity resolution engines include terrorist screening, insurance fraud detection, USA Patriot Act compliance, organized retail crime ring detection and applicant screening. For example: Across different data silos – employee records, vendor data, watch lists, etc. – an organization may have several variations of an entity named ABC, which may or may not be the same individual. These entries may, in fact, appear as ABC1, ABC2, or ABC3 within those data sources. By comparing similarities between underlying attributes such as address, date of birth, or social security number, the user can eliminate some possible matches and confirm others as very likely matches. Entity resolution engines then apply rules, based on common sense logic, to identify hidden relationships across the data. In the example above, perhaps ABC1 and ABC2 are not the same individual, but rather two distinct people who share common attributes such as address or phone number. Data matching While entity resolution solutions include data matching technology, many data matching offerings do not fit the definition of entity resolution. Here are four factors that distinguish entity resolution from data matching, according to John Talburt, director of the UALR Center for Advanced Research in Entity Resolution and Information Quality: Works with both structured and unstructured records, and it entails the process of extracting references when the sources are unstructured or semi-structured Uses elaborate business rules and concept models to deal with missing, conflicting, and corrupted information Utilizes non-matching, asserted linking (associate) information in addition to direct matching Uncovers non-obvious relationships and association networks (i.e. who's associated with whom) In contrast to data quality products, more powerful identity resolution engines also include a rules engine and workflow process, which apply business intelligence to the resolved identities and their relationships. These advanced technologies make automated decisions and impact business processes in real time, limiting the need for human intervention. Deterministic record linkage The simplest kind of record linkage, called deterministic or rules-based record linkage, generates links based on the number of individual identifiers that match among the