quarterly volume in 2006 to 7.95 percent and 5.5 billion in third quarter 2010. This compares with former top-seller Camel, which has not performed as well over the period, with 8 percent share and 5.6 billion. Pall Mall is now Reynolds' most popular cigarette, along with Newport and Camel. In October 2012, Reynolds debuted two new versions of its menthol cigarette, Pall Mall Black, described as "full flavor", and Pall Mall White, called "smoother". The traditional menthol style is called Pall Mall Green. In the United States, Pall Mall is currently offered primarily in 6 colors, the existing color scheme represent the following variants: Red - Full flavored tobacco Green - Mentholated cigarette Blue - Lights version, featuring lower tar and nicotine content Orange - Ultra light version, with significantly lower tar and nicotine content White Green - Light Menthol flavor Black Green - Full flavored menthol tobacco flavor As of July 2022, Pall Mall is sold as a Canadian discount brand in Red (full-flavor) and Blue (light). In the United Kingdom, Pall Mall cigarettes were sold as a mid-range brand and were regular Red, Blue and Menthol cigarettes until they later got replaced with Capsules. Due to the EU menthol ban that came into force on May 20, 2020, Pall Mall changed the names of their products sold in the UK as follows: 1. Pall Mall Red Flow KS and SK (previously Pall Mall Red Capsule)? 2. Pall Mall Blue Flow KS and SK (previously Pall Mall Blue Capsule) 3. Pall Mall Silver Capsule (discontinued) 4. Pall Mall Green Capsule (discontinued) 5. Pall Mall Shift (sold in 20s and 23 packs) (previously Pall Mall Double Capsule) Logo The Pall Mall logo has large Art Nouveau lettering spelling out "Pall Mall" on the top front of the red pack. On the face is a white coat of arms on the front and back of the package. Showing two regal lions pawing the sides and a knight's helmet on top. There is a banner underneath the shield that holds another Latin phrase, "In hoc signo vinces" or "By this sign shall you conquer". The Pall Mall slogan, "Wherever Particular People Congregate", appears beneath the coat of arms. In 2007, R. J. Reynolds Tobacco Company changed the packaging color of Pall Mall Ultra Lights from light blue to orange to stop confusion between the Ultra Lights and the Lights. Both had been