episode "The Library", Jerry is challenged by Lt. Bookman (played by Philip Baker Hall) on why there is no instant coffee available for guests to his apartment: "You buy a jar of Folger's Crystals, you put it in the cupboard, you forget about it. Then later on when you need it, it's there. It lasts forever. It's freeze-dried. Freeze-dried crystals." The November 16, 1991 episode of Saturday Night Live had a sketch that parodied the 'high end restaurant' commercials from the 1970s and 1980s, showing a customer (Chris Farley) violently losing his temper upon being informed that he was given another company's coffee blend instead of the restaurant's usual blend. Notes and references Notes References Further reading The Folger Way: Coffee Pioneering Since 1850, by Ruth Waldo Newhall (1910–2003), married to Scott Newhall (1914–1992), late of the San Francisco Chronicle, J.A. Folger (publisher) (1961); External links Selection of 20th Century Folgers commercials Coffee brands Articles containing video clips Food and drink companies established in 1850 Former Procter & Gamble brands Companies based in San Francisco 1850 establishments in California Food and drink in the San Francisco Bay Area The J.M. Smucker Co. brands American brands Drink companies based in California 1963 mergers and acquisitions 2008 mergers and acquisitions