The WWE European Championship was a professional wrestling championship competed for in World Wrestling Entertainment. During the late 1990s and early 2000s, multiple wrestlers held the European and WWF Intercontinental Championships within short spans of each other, and four held both simultaneously, becoming "Eurocontinental champions". Established in 1997 as the "WWF European Championship", the title incurred a brief hiatus in 1999 due to then-champion Shane McMahon's desire to retire as an "undefeated champion". It was renamed in May 2002 when the WWF became the WWE before finally being unified with the WWE Intercontinental Championship in July that year. Despite its name, only two holders were actually from Europe: the British Bulldog, who was the inaugural and longest-reigning champion, and William Regal. It became a prominent singles title of the Attitude Era, held by then-former world champions Shawn Michaels and Diamond Dallas Page, along with Triple H, Kurt Angle, Chris Jericho, and Eddie Guerrero, among others. History In 1997, the British Bulldog was crowned the first WWF European Champion by winning a tournament that was held over several shows in Germany, culminating in a finals victory over Owen Hart. Upon winning the title, Shawn Michaels became the first Grand Slam Champion in WWE. Michaels is the only wrestler to have held both the WWF World Heavyweight Championship and the European title at the same time. After winning the European title, both D'Lo Brown and Al Snow were billed from different parts of Europe each week while champion. During Snow's reign, he and "Head" dressed up as various ethnic stereotypes corresponding to the European location they were billed from, though not always in a politically or geographically correct manner. The title was retired briefly in April 1999 by then-champion Shane McMahon, who wanted to retire as an "undefeated champion". McMahon reintroduced the championship two months later and gave it to Mideon, who saw the title belt in Shane's travel bag and asked if he could have it. Inaugural tournament Eurocontinental Champions and unification The term "Eurocontinenental Champion" is a portmanteau of European and Intercontinental, used to describe wrestlers who held both titles simultaneously. Three wrestlers accomplished this feat. The first was D'Lo Brown, who defeated Mideon for the European title at Fully Loaded in 1999 and two nights later at a Monday Night Raw taping, defeated Jeff Jarrett to win the Intercontinental Championship. A month later at SummerSlam Jarrett defeated Brown to