lemon design received some press coverage. The Hax logo used on Hax lemon juice dates back to at least 1935, at which time it was used in advertisements for Hax brand iodine pencils and Hax brand aspirin. The plastic lemon container and the idea of marketing lemon juice in this manner was also undertaken independently by Stanley Wagner, a businessperson in the frozen food industry, and also a former Royal Air Force fighter pilot. Wagner's plastic lemon was produced by Shipton, a plastics company. Wagner was with the company Coldcrops, Ltd., which produced Realemon. The Realemon trademark was developed and used for a lemon juice product based upon reconstitution in the 1940s. Realemon was later renamed to ReaLem by Coldcrops. Hax lemon juice was the first to be packaged and marketed in said lemon-shaped container, with Coldcrops following shortly thereafter with their own design. It is of intrigue to some that both Pugh and Wagner were both former Royal Air Force pilots. Over the course of a ten-month period from mid-1955 to early 1956 more than six million of the plastic juice lemons were sold by Coldcrops. This initially began under the brand name "Realemon", and then after an objection by the then Board of Trade, the name was changed to "ReaLem" and marketed with the slogan "juice in a jiffy". The Board of Trade objected because it was perceived that Coldcrops was possibly passing off their product as the Realemon brand from the United States. During this same time period, Hax was marketing tomato ketchup and brown sauce in custom-shaped plastic containers, for use on restaurant tables. After a long argument about plastic containers, the two companies agreed that they would not compete with one-another, and Coldcrops took the marketing rights for plastic lemons under the ReaLem brand. Coldcrops would market ReaLem lemon juice and agreed to not enter other plastic container markets. Jif brand Reckitt and Colman approached Stanley Wagner to buy Coldcrops, and after a very long negotiation a deal was concluded. A letter from Barclays Bank dated 21 June 1956 reads " Dear Mr Wagner, I have pleasure in enclosing two copies of the Draft for £......... credited to your account, which the Bank will be pleased if you will accept as a souvenir of this most successful transaction". The deal transferred ownership of the packaging and concept from Coldcrops to Reckitt & Coleman, and the