Eagle" and everyone knew where to go. The store was dedicated by President William Howard Taft on December 30, 1911. Despite its size, the organ was deemed insufficient to fill the Grand Court with its music. Wanamaker's responded by assembling its own staff of organ builders and expanding the organ several times over a period of years. The "Wanamaker Organ" is the largest fully operational pipe organ in the world, with some 28,750 pipes. It is famed for the delicate, orchestra-like beauty of its tone as well as its incredible power. The organ still stands in place in the store today and free recitals are held twice every day except Sunday. Visitors are also invited to tour the organ's console area and meet with staff after recitals. Once a year, usually in June, "Wanamaker Organ Day" is held, which is a free recital which lasts most of the day. The New York store also housed a large organ; it was sold at auction in 1955 for $1,200 after the New York store closed the year prior. News of the Titanic's sinking was transmitted to Wanamaker's wireless station in New York City, and given to anxious crowds waiting outside—yet another first for an American retail store. Public Christmas Caroling in the store's Grand Court began in 1918. In 1919, , a Spanish newspaper said of its New York store that it was 100 special departments all under one roof, including (The Department of Personal Service for Latin-Americans). Other innovations included employing buyers to travel overseas to Europe each year for the latest fashions, the first White sale (1878) and other themed sales such as the February "Opportunity Sales" to keep prices as low as possible while keeping volume high. The store also broadcast its organ concerts on the Wanamaker-owned radio station WOO beginning in 1922. Under the leadership of James Bayard Woodford, Wanamaker's opened piano stores in Philadelphia and New York that did a huge business with an innovative fixed-price system of sales. Salons in period decor were used to sell the higher-price items. Wanamaker also tried selling small organs built by the Austin Organ Company for a time. Slow decline After John Wanamaker's death in 1922, the business carried on under Wanamaker family ownership. Rodman Wanamaker, John's son, enhanced the reputation of the stores as artistic centers and temples of the beautiful, offering imported luxuries from around the world. After