and interaction is accomplished as orderly in interactions of this kind. Discursive psychology focuses on the locally organized practices for constructing the world to serve relevant activities (in this case managing the live question of who is to blame and who needs to change in the counselling). In the discursive psychological vision, scripts are an inseparable part of the practical and moral world of accountability. Applications of DP: spoken and textual approaches In the past few years, one particular strand of discursive psychology has focused its analytic gaze on spoken interaction. As a consequence, it has relied heavily on (but also contributed to the development of) the principles and practices of conversation analysis. Focusing on material drawn from real world situations such as relationship counselling, child protection helplines, neighbour disputes and family mealtimes, it has asked questions such as: How does a party in relationship counselling construct the problem as something that the other party needs to work on? How does a child protection officer working on a child protection helpline manage the possibly competing tasks of soothing a crying caller and simultaneously eliciting evidence sufficient for social services to intervene to help an abused child? And what makes a parent's request to a child to eat different from a directive, and different in turn from a threat? Although most recent DP oriented studies take talk-in-interaction as their primary data, it is not difficult to locate another strand of DP-related research in which texts are approached as sites for the active literary/narratorial management of matters such as agency, intent, doubt, culpability, belief, prejudice, and so on. One of the founding studies for this kind of textual approach was "Who killed the Princess? Description and Blame in the British Print Press" by Derek Edwards and Katie MacMillan. The "generally applicable discourse analytic approach" articulated and demonstrated therein has proved particularly useful for the study of media texts. Whereas traditional DP studies explore the situated, occasioned, rhetorical use of our rich common sense psychological lexicon across various forms of spoken data, this newer form of textual DP shows that and how authors use that same lexicon in order to present themselves (or others) as individuals and/or members of larger collectives that are (ab)normal, (ir)rational, (un)reasonable, etc. This approach has proved particularly productive in an age marked by the growth in usage of social media, SMS texts, photo messaging apps, blogs/vlogs, YouTube, interactive