South London Radio was a South London-based radio station, previously known as FLR 107.3, Fusion 107.3 and Time 107.3, which ceased broadcasting in April 2009. Background Despite the geography of South London Radio's coverage area, the station operated out of studios on Basildon Road on the outskirts of Plumstead, sharing its premises with sister station Time 106.8. South London Radio was, in the final five years of its life, owned by the Sunrise Radio Group. Early history The station began life as FLR - 'First Love Radio' - on 8 February 1999, broadcasting from studios in Astra House, New Cross, on the outskirts of Lewisham town centre, backed by the UKRD Group. Their official broadcast area was the London Borough of Lewisham but the signal stretched throughout much of south east London, from the Thames in the north, south west to Camberwell, south to Bromley, and east through Greenwich to Bexley. FLR targeted listeners aged 25 to 54 with a pop music playlist that reflected in particular the contemporary musical interests of the area's ethnic black population, including soul, jazz, reggae and club music. Evening specialist shows were led by presenters knowledgeable in funk, gospel and African sounds. The station's slogan was "Hot stuff south of the river". Figures instrumental in the station's foundation and the winning of its first commercial licence to broadcast were its chairman and noted community worker Sybil Phoenix OBE, founder Stella Headley and director John Shonubi. The first of several Restricted Service Licences were issued in 1992, when the station was broadcast from makeshift studios in Brockley. Guest of honour at the launch was Jeffrey Archer. UKRD sold their stake in the company to Fusion Radio Holdings in April 2000. The transfer of ownership saw the station adopt a new moniker, Fusion 107.3, on 4 December that year. Fusion Radio Holdings were purchased by the Milestone Group in April 2003, taking control of the former's similarly named Fusion 107.9 station in Oxford, and adding a second operation to its portfolio of London-based radio stations - the first being Time 106.8, operating from studios in Plumstead. The sale of Milestone's London assets to the Sunrise Radio Group in February 2004 saw Fusion rebranded as Time 107.3, under the directorship of former Ten-17 FM and Dream 107.7 chief Gary Mulligan, with the intention to temporarily move the operation into office space at the group's existing site in