It)," featuring the band (in U.S. Navy sailor suits) playing in a tent, which gradually fills with soap bubbles (Taylor is featured in the video but did not play on the actual recording). Videos were also filmed for "Ain’t Too Proud to Beg" and "Till The Next Goodbye." Critical reception Initial reviews for It's Only Rock 'n Roll were mixed. Rolling Stones Jon Landau called It's Only Rock 'n Roll "one of the most intriguing and mysterious, as well as the darkest, of all Rolling Stones records." Rock critic Lester Bangs disparaged the album in The Village Voice, much like Goats Head Soup, saying, "The Stones have become oblique in their old age, which is just another word for perverse except that perverse is the corniest concept extant as they realized at inception... Soup was friendly and safe. I want the edge and this album doesn't reassure me that I'll get it, what a curious situation to be stuck in, but maybe that's the beauty of the Stones, hah, hah, kid? This album is false. Numb. But it cuts like a dull blade. Are they doing the cutting, or are we?" Arthur Levy of Zoo World also gave a mixed assessment. While he enjoyed the album more with each listen, he felt it was mixed poorly and that certain tracks, such as "'Till the Next Goodbye" and "Time Waits for No One", were evidence that the band were starting to feel the effects the last couple of years had on their music. Numerous reviewers felt the closing track, "Fingerprint File", was stylistically different from the rest of the album and didn't belong. On the other side, NME voted the album as the second best album of the year. When comparing the album to its predecessor, John Morthland of Creem gave It's Only Rock 'n Roll a positive review, calling it one of the best albums of the year. Although he called the title track "lame", he considered the songs and the band's performance significantly better than Goats Head Soup, writing, "they sound like a band of interacting members playing songs that they care about, rather than faceless session men layin' down some tracks". Similarly, Greg Shaw of Phonograph Record considered the record to be better than its predecessor, but felt there was a pervading "nonchalance" throughout the album: "A certain amount of thought and care is put into each song,