It reinforced this position in both 2008 and 2009 following continual complaints to its Points of View programme, citing channel identification as the sole reason for the policy.BBC Points of View, 22 November 2009 In its website FAQs, Five's stated reason for its use of a DOG is that "the vast majority of channels carry them, most permanently and virtually every channel at some point has one during the day." However, on 21 October 2008, the BBC announced that it was removing the DOG from BBC HD for all films and most dramas, acknowledging that there was an "irritation factor". However, the DOG came back when BBC One HD launched in 2010. As of 2022, neither BBC One HD nor BBC Two HD has been using their own DOG. More recent additions are graphics which appear near the end of a programme to tell the viewer what's up next, despite this information being available at a touch of a button on digital TV. Many viewers also find this practice annoying, distracting and unnecessary. However, a generic BBC logo appears on the top left-hand corner of their iPlayer feeds as is the case with other BBC channels. This generic BBC DOG also appears on catch-up or on-demand programmes on the iPlayer. United States The first logo bug appeared in the 1970s on cable networks and local TV stations. It was often displayed on the bottom of the screen for 5 to 10 seconds. It was usually displayed once per hour, or every 10 or 15 minutes during a program. One of the popular title generator machines during that time was made by Chyron, but other brands were also used. The first transparent logo bug to be displayed throughout an entire program was the CBS Evening News in 1990. It was part of a graphical redesign of the news broadcast done by branding design firm Novocom. The reason for its introduction was so that domestic business travelers would know which channel in their hotel carried a CBS affiliate immediately without a glance at a printed channel list, and soon it spread to the entirety of the CBS network schedule. The "big four" networks (CBS, ABC, NBC, FOX) began using full-time on-screen bugs in September 1993, with the bug removed during commercial breaks. Other major networks such as The WB and UPN also used logo bugs in the same manner. Since then, the