also roped in former India national football team coach Stephen Constantine as the new head-coach of the team for the season. The club also announced that the formal tie-up between them and the new investor group Emami. Crest and colours Crest In 1930, Mahatma Gandhi's Satyagraha swept over India and affected football. Indian clubs boycotted the ongoing Calcutta Football League midway through the season. Amidst much confusion, Royal Regiment was declared the winner in the first division. However, East Bengal was not allowed to be promoted to the First Division. Thousands of East Bengal fans and officials decided to hold a protest march at the East Bengal Ground. It was at this march that flaming torches were carried by the protesters. And the hand holding flame torch (known as 'Mawshal' or 'মশাল' in Bangla) became the club emblem, which has remained to this day. Colours The primary and secondary colors of East Bengal are red and yellow respectively. Traditionally, the home kit consists of a red and yellow jersey with black shorts, while the away kit colors vary every year. These colors came about after the club was formed when the founders debated over them for the club jersey. At that time, the jerseys used to come from England. The founders, while searching, came across the red and gold color shirt hanging at the Whiteaway, Laidlaw & Co. department store in Chowringhee, Kolkata. It attracted them, and they finalized the colors and jersey. It cost ₹80 in 1920, four times higher than the average. These colours permanently integrated with the club. Kit manufacturers and shirt sponsors Supporters East Bengal is a club mainly supported by the migrant population, known as Bangal, from the former Indian part of East Bengal (now modern-day Bangladesh). East Bengal is one of Asia's biggest and most supported football clubs. There are approximately 30 to 40 million supporters from all across the nation and overseas. In October 2020, the club got voted as the most popular football club in India on an AFC poll by its supporters, gaining approximately 49% of the votes. East Bengal Ultras, the main ultras (supporters) group of East Bengal, was established in 2013. It was the first ultras group to be established in the country. Since its inception, this group has set many new records and broken older ones. Though initially, people were skeptical about the group, now they have seen