the Connacht Clan supporters club was formed. In September 2011, Connacht season ticket sales went over the 3,000 mark for the first time in the club's history, and average attendance for the 2011–12 season saw a 105% increase over the previous season. Connacht's average attendance in home Pro12 matches climbed to 4,653 in the 2011–12 season, and increased further to 5,154 for the 2012–13 season. The following season saw the Connacht end in the same position as the previous year, as the team finished eighth in the Pro12. On the European stage, Connacht played in the Heineken Cup again in 2012–13, because of Leinster's second Heineken Cup win in a row. Connacht won three of their pool matches: two against Italian team Zebre, along with a victory at home to 2009–10 finalists Biarritz. Elwood departed at the end of the season, having announced his intention to leave in October 2012. Pat Lam takes over (2013–2017) Elwood's replacement was announced in January 2013, with the New Zealand born former Samoa international Pat Lam appointed to coach the team. Lam's first competitive game in charge was in the 2013–14 Pro12, a 25–16 home win over Zebre but following this game, Connacht suffered a number of league defeats in a row. On 21 December 2013, they overcame Newport Gwent Dragons 14–11 at home to break their league losing streak stretching back to September. The team went on a four match winning streak from 15 February to 23 March, earning three try bonus points in the team's longest run of wins in 11 years. Following this run of form though, Connacht failed to win another match in the league, finishing in tenth place and level on points with ninth placed Dragons. Due to Leinster's victory in the 2012–13 European Challenge Cup, Connacht again participated in the Heineken Cup, where they were drawn into Pool 3 with Saracens, Toulouse and Zebre. In the third round of pool games Connacht produced one of the biggest shocks in the history of the Heineken Cup when they defeated Toulouse in the Stade Ernest-Wallon. Despite two wins against Zebre, this wasn't enough to qualify from the pool, with the team again finishing third. The following season brought a restructuring of games at European level, which meant Connacht returned to the second-tier competition. Connacht finished second in their pool in the 2014–15 Challenge Cup and qualified for the quarter-finals, where