new Jif-brand lemon juice was launched in 1956. All parties were delighted, Stanley Wagner with a substantial sum of money, for those days and a large profit from the six million lemons that had been sold, Reckitt's even more so because the negotiating team had permission to pay far more for the business than they were able to achieve. Lemon farmers in Sicily were also pleased, because the demand had increased for Sicilian lemon juice, which was largely a by-product of Sicilian lemon oil production. For many years, whilst producing lemon oil, Sicilians had found little use for the juice. Now there was a rapidly growing market for their near-waste product. In 1970, Jif continued to be prepared with lemon juice from Sicily. Later on, Unilever acquired the Jif brand in 1995 for the price of £250m, when it purchased Colman's of Norwich. At the time of Jif's product launch in 1956, it was marketed with the tagline 'Real lemon juice in a Jif'. In 1956, Jif was the sole brand of lemon juice packaged in a squeeze pack container in the United Kingdom. The new Jif brand used the packaging developed by Shipton Plastics, ( a manufacturer of telephone casings), quite independently of Hack and Cascelloid, developing the plastic lemon for ReaLemon whilst Cascelloid were concentrating on tomato ketchup containers. Competitors The U.S. company Borden acquired the rights to the ReaLemon brand of lemon juice in the United States in 1962 when it purchased the ReaLemon-Puritan Company for around $12.4 million. ReaLemon had begun production in the U.S. in the 1930s. Sales of ReaLemon realized successful profits in Europe in 1975, at which time Borden expanded into the United Kingdom market, purveying a 250 ml bottle of lemon juice. By 1980, ReaLemon comprised around 25% of the U.K. lemon juice market. In response to this competition, Reckitt & Coleman began producing Jif in 150 ml- and 250 ml-sized bottles. Borden then began making plans to market ReaLemon in a lemon-shaped package that was similar to Jif's packaging. This resulted in a lawsuit initiated by Reckitt & Coleman against Borden, based upon the notion that ReaLemon was attempting to copy Jif's packaging in attempts to mislead consumers, by passing off their product as Jif. The case became known as "The Jif Lemon case", and was settled in 1990 in the Court of Appeal. It was ruled that a sufficient public