characters in the commercial. Folgers promoted their instant coffee in the 1970s and early 1980s ads which took the viewer inside various 'high-end' restaurants while a voice-over (by Bryan Clark) whispered to the viewer that they've secretly switched the coffee used at the restaurant with Folgers, and watched the restaurants' patrons to see if they could tell whether or not they noticed the difference. One Folgers television ad from 1985, "Peter Comes Home For Christmas," became particularly associated with the Christmas holidays. A college student returns home, apparently on Christmas Day. His younger sister is the first one to greet Peter, helping him make the Folgers. The smell of freshly brewed coffee awakening his parents and alerting them to their son's arrival. The Cunningham & Walsh spot aired yearly until 1998, then in edited form in 2004 and 2005. In the mid-1980s Folgers became a NASCAR sponsor. After a trial season with the Joe Ruttman-driven and Larry McClure-owned Chevrolet in 1985, Folgers expanded its sponsorships. In 2006, the advertising agency Saatchi & Saatchi created a viral advertisement, popularly known as "Happy Mornings", in which a large group of cheerful singers and dancers appear at sunrise as the sun itself to wake people up. In 2009, Saatchi & Saatchi created a holiday ad, "Coming Home", where an older brother is met by his teenage sister at their parents home on returning from volunteering in West Africa. The ad quickly went viral and has been criticized for perceived sexual tensions between the siblings. In 2014, the brand celebrated the 30th anniversary of the famous jingle. Building The brick, five-story Folger Coffee Company Building at 101 Howard in San Francisco, California is the former headquarters of Folgers. It is listed on the United States National Register of Historic Places. The building still has a sign saying "The Folgers Coffee Company" on one corner. On August 2, 2011, the Folger Building was purchased by the University of San Francisco, marking a return to the university's roots in downtown San Francisco. In popular culture In the 1998 film The Big Lebowski, after one of the protagonists dies, their ashes are transported to the Pacific Ocean in a Folgers coffee can because the cheapest urn is deemed too expensive. The film has become a cult classic, and at least one person has cosplayed as a can of Folgers during a fan event. In the 1991 Seinfeld