new and different perspectives. In the documentary segments of the film, interviewees discuss the roots and meaning of Amanda's experiences. The comments focus primarily on a single theme: "We create our own reality." The director, William Arntz, has described What the Bleep as a film for the "metaphysical left". Cast Marlee Matlin as Amanda Elaine Hendrix as Jennifer Barry Newman as Frank Robert Bailey Jr. as Reggie John Ross Bowie as Elliot Armin Shimerman as Man Robert Blanche as Bob Larry Brandenburg as Bruno Patti B. Collins as Mother of the Bride Production Work was split between Toronto-based Mr. X Inc., Lost Boys Studios in Vancouver, and Atomic Visual Effects in Cape Town, South Africa. The visual-effects team, led by Evan Jacobs, worked closely with the other film-makers to create visual metaphors that would capture the essence of the film's technical subjects with attention to aesthetic detail. Promotion Lacking the funding and resources of the typical Hollywood film, the filmmakers relied on "guerrilla marketing" first to get the film into theaters, and then to attract audiences. This has led to accusations, both formal and informal, directed towards the film's proponents, of spamming online message boards and forums with many thinly veiled promotional posts. Initially, the film was released in only two theaters: one in Yelm, Washington (the home of the producers, which is also the home of Ramtha), and the other the Bagdad Theater in Portland, Oregon, where it was filmed. Within several weeks, the film had appeared in a dozen or more theaters (mostly in the western United States), and within six months it had made its way into 200 theaters across the US. According to the makers of the film, "Bleep" is an expurgation of "fuck". William Arntz has referred to the film as "WTFDWK" in a message to the film's street team. The Institute of Noetic Sciences, a New Age research organization that "explores phenomena that do not necessarily fit conventional scientific models", has supported What the Bleep Do We Know!? and published a study guide. Reception According to Publishers Weekly, the film was one of the sleeper hits of 2004, as "word-of-mouth and strategic marketing kept it in theaters for an entire year." The article states that the domestic gross exceeded $10 million, described as not bad for a low-budget documentary, and that the DVD release attained even more significant success with over a million units