their first match. The derby, often called Choc des Olympiques ("Clash of the Olympics") or Olympico, is often cited as being particularly important as both clubs are of high standard in French football and the championship is regularly decided between the two. Marseille, Saint-Étienne, Lyon, and PSG are the only French clubs to have won the French first division four straight times with Marseille doing it on two occasions. Sponsors On 7 August 2009, Lyon announced that it would sign a ten-year deal with the German sportswear brand Adidas, effective at the start of the 2010–11 season with Lyon earning €5 million annually from the deal, plus possible royalty fees based on product sales. Following the 2008–09 season, Lyon's long-term sponsorship agreement with the French multinational corporation Accor and Renault Trucks ended. On 22 July 2009, the Paris-based online bookmaker BetClic reached an agreement with Lyon to advertise on the club's kits. Due to French law prohibiting online gambling, however, Lyon could not wear its kits displaying the BetClic logo. On 12 August 2009, just before the opening league match against Le Mans, the club was relieved of its BetClic-sponsored shirts by the Ligue de Football Professionnel (LFP), which warned the club that it risked forfeiting points if the club wore them. Lyon complied and, since the Le Mans match, wore sponsorless shirts while playing on French soil. Lyon were free to wear its BetClic sponsored shirts outside France; on 25 August 2009, the club unveiled the shirts in Belgium while taking on Anderlecht in the Champions League. On 15 January 2010, Lyon secured a sponsorship agreement with Japanese video game company Sony Computer Entertainment to display the company's PlayStation logo on their shirts. The deal lasted until the end of the 2009–10 season. In 2010, the French ban on online gambling advertising was lifted and Lyon began wearing its BetClic-sponsored shirts on French soil. In August 2012, the club agreed a two-year sponsorship deal with Korean car manufacturers Hyundai that would start in 2012–13 season, replacing BetClic as the main sponsor in their shirts for Ligue 1 matches. Minor sponsors of the club include LG, APICIL, and MDA Électroménager. During Coupe de France matches, the club wear kits sponsored by SFR, Caisse d'Épargne and Pitch as they are main sponsors of the FFF. During Coupe de la Ligue matches, Lyon wear shirts with the Speedy Triangle logo on the