Pepero (Korean name: 빼빼로, English name: chocolate-covered pretzel stick) is a thin cookie stick with compound chocolate dipped in the outer layer. Pepero is manufactured by Lotte Confectionery Corporation in South Korea since 1983. Cocoa mass and flour are the key components to make a package of Pepero. It is exported to about 64 countries worldwide and especially popular in Singapore, Malaysia, and Philippines. Pepero has been awarded numerous times in sales and designs. Flavors As of 2021, Pepero is manufactured in several flavors: Chocolate (Original) Strawberry Almond (coated with chocolate) Nude (chocolate in the center with a biscuit coating on the outside; the other way around from an original chocolate pepero) Nude Green Tea White Chocolate Cookie Black Chocolate Cookie Tiramisu Cheese Melon Peanut Double "Dip" White Chocolate (Two coatings instead of one) Double "Dip" Black Chocolate Blueberry Yogurt Cherry double dip Mint choco Sweet potatoes Green tea Cheddar Cheese Cream Cheese Calamansi Yougurt Yakult Yoghurt Strawberry double dip Nude Cheddar cheese Dark chocolate (original) Peanut Butter Latte Coconut Chocolate Skinny Cacao Choco Cookie Peanut&Pretzel Crunky Pig Bar Lotte also released a new version of Pepero, Pepero skinny, which is thinner and is "more crispy." Marketing The most prominent marketing strategy that Lotte Confectionery Corporation implements is held annually on November 11. The marketing strategy company takes improves every year. Due to the COVID-19, sales have been difficult. Hence, the company made an adjustment in marketing by live broadcast and delivery. Lotte Confectionery Corporation launched an exotic ice cream ‘Pepero-bar’ in limited time. Ice cream ‘Pepero-bar’ has used the originality feature of Pepero by covering with almond and displaying “Pepero friends” character as packaging to attract consumers. Sales About 60% of the annual Pepero sales occur around Pepero Day, which is held on November 11. Pepero sales have reached a record high of about 1.1 trillion won in terms of supply prices until 2016. Pepero has successfully settled in the market by advertising Pepero Day. On average, Pepero's daily sales on Pepero Day are about 84 times higher than usual. Lotte Confectionery Corporation actively participates in social contribution with its profits on Pepero since the sales increase every year. The major export regions such as Singapore, China, Russia, and the United States play a big stake in Pepero's sales. Awards Watsons Best Selling Snack Award- 2012 Watsons Best Selling Biscuit Award- 2014 Watsons Best Selling Korean Biscuit Award- 2015