of 2013, the film industry reportedly hit a record breaking revenue of ₦1.72 trillion (US$11 billion). As of 2014, the industry was worth ₦853.9 billion (US$5.1 billion) making it the third most valuable film industry in the world, behind the United States and India. It contributed about 1.4% to Nigeria's economy; this was attributed to the increase in the number of quality films produced and more formal distribution methods. Unlike the home video era, films in the new wave are generally of much improved quality, with considerably bigger budgets; averaging between ₦40 million (US$250,000) and ₦120 million ($750,000). These films' production periods take months and even span into years, a far cry from the films in video format which are usually shot in a matter of days or weeks. Other notable improvements in the New Nollywood include: more subtle performances from actors; different from the overt melodrama which constituted the video era, more practical, more logical and generally better stories. Themes explored in these films are often characterized by consciously cosmopolitan themes, as most of the filmmakers are relatively young. A proper copyright and distribution system still remains one of the major challenges in the New Nigerian Cinema. Influx of Ghanaian actors Around year 2006 through 2007, Nigerian filmmaker Frank Rajah Arase signed a contract with a Ghanaian production company, Venus Films, which involved helping to introduce Ghanaian actors into mainstream Nollywood. This collaboration eventually led to extreme popularity of certain Ghanaian actors, such as Van Vicker, Jackie Appiah, Majid Michel, Yvonne Nelson, John Dumelo, Nadia Buari and Yvonne Okoro, arguably as much as their Nigerian counterparts. Furthermore, over the years; due to the high cost of film production in Nigeria, Nigerian filmmakers have been forced to make films outside Lagos in order to cut costs, mirroring the exodus of filmmaking in Hollywood from Los Angeles to cities like Toronto and Albuquerque, a process known as “Runaway production”. Several other producers as a result started shooting in cities like Accra, Ghana, channeling the savings into investing in better equipment, many of them trying to get their films onto the big screen. In 2013, Nigerian Entertainment Today revealed that Ghanaian actors had 60 percent of the total market share in the year. A survey carried out by the Newspaper showed that out of 184 films featured on Nollytuned.com, a Nigerian streaming website, between April and August 2013, Ghanaian actors played lead