purpose of web censorship in Australia was to "Fight Moral Decay". The Censordyne campaign was launched online during July 2009 by a single Twitter post by fake Stephen Conroy, a popular impersonator of the Australian Communications Minister, Stephen Conroy. The campaign featured an online video, a Censordyne product website and a Censordyne search engine. Within 24 hours of launch, the words GetUp and Censordyne were the number 2 and 3 most talked about brands on Twitter worldwide. The campaign received widespread coverage in most major Australian newspapers and news websites. Censordyne become a topic of discussion on Nova 96.9 radio in Sydney and was featured on the Australian ABC television program Insiders. GetUp! raised over $45,000 in donations from the general public during July 2009 to see the Censordyne commercial on TV and on Qantas flights during the month of August 2009, where all Australian politicians would be travelling to Canberra. Following the Censordyne campaign launch, Qantas chose to censor the anti-censorship campaign from their flights. Response The debate over Internet filtering has incited some tension in Australia, with threatening phone calls and emails being received by advocates of both sides of the debate. In a speech in January 2010, U.S. Secretary of State Hillary Clinton accuses countries with Internet censorship of breaching the UN's Universal Declaration of Human Rights, and the Australian filter fits her definition for censorship. Stephen Conroy welcomed Clinton's speech, and agrees with her that "freedom of expression has its limits". Colin Jacobs responded in turn to note that while there are limits to free speech, Clinton had stated that the advantages of the Internet would be jeopardised by introducing censorship. As part of a diplomatic assault by the United States on Internet censorship in many countries, U.S. State Department spokesman Noel Clay has raised concerns about the filter plan with Australian officials. The leaders of three of Australia's largest ISPs (Telstra, iiNet, and Internode) have stated in an interview that the web filtering proposal simply cannot work for various technical, legal and ethical reasons. The managing director of iiNet, Michael Malone, has said of Stephen Conroy: "This is the worst Communications Minister we've had in the 15 years since the [Internet] industry has existed", and plans to sign up his ISP for participation in live filtering trials by 24 December to provide the government with "hard numbers" demonstrating "how stupid it [the filtering proposal] is".