Herbert David Kelleher (March 12, 1931 – January 3, 2019) was an American billionaire airline businessman and lawyer. He was the co-founder, later CEO, and chairman emeritus of Southwest Airlines until his death in 2019. Early life Kelleher was born in Camden, New Jersey, on March 12, 1931, and raised in Audubon, New Jersey, where he graduated from Haddon Heights High School.<ref>Blackwell, Charles W. "Flying High with Herb Kelleher: A Profile in Charismatic Leadership" , Journal of Leadership Studies, June 22, 1999; accessed November 2, 2007. "Graduating from Haddon Heights High School where he distinguished himself as an athlete and student body president, Kelleher's first job was at Campbell Soup Company where he worked for six summers, joining his dad who was General Manager."</ref> He earned a bachelor's degree from Wesleyan University where he was an Olin Scholar and where his major was English and his minor Philosophy, and a Juris Doctor (cum laude) from New York University School of Law where he was a Root-Tilden Scholar.The Economist Magazine, Obituary, Page 82 of Print Edition, 12th January 2019. Career After clerking for a New Jersey Supreme Court justice, Kelleher moved to Texas intending to start a law firm or a business. He was a partner in Oppenheimer, Rosenberg, Kelleher & Wheatley, 1969–1981. Kelleher and one of his law clients, Texas businessman Rollin King, created the concept with banker John Parker that later became Southwest Airlines. An often retold founding myth claimed the business plan was written out on a cocktail napkin in a San Antonio restaurant, though Kelleher and King have both stated that there was no literal cocktail napkin. They originally devised a very simple plan of connecting the Texas Triangle with low-cost air service, patterned largely on California's Pacific Southwest Airlines. After incorporating the company initially as "Air Southwest Co." in 1967, Kelleher and King faced four years of setbacks and legal challenges from competitors that culminated in winning key cases before the Supreme Court of the United States in December 1970 and the Supreme Court of Texas in June 1971. The first flights finally took off on June 18, 1971. Reflecting back on that time Kelleher said, "I think my greatest moment in business was when the first Southwest airplane arrived after four years of litigation and I walked up to it and I kissed that baby on the lips and I cried." Kelleher's early involvement in