song charted at number 61 for the 2003 end of year chart and was listed at number 15 on the 2004 chart and number five on the 2004 urban chart. It was also successful in New Zealand, reaching number two and staying on the RIANZ Singles Chart for 23 weeks. The lyric "shake it like a Polaroid picture", along with the song's commercial success, helped to temporarily revitalize the Polaroid Corporation, which had declared bankruptcy in 2001. Because modern Polaroid film is sealed behind a clear plastic window, casually waving the picture has no effect on the film's development. Vigorously shaking the film may actually distort the image by causing the film to separate prematurely and creating blobs in the final image. Nevertheless, Polaroid sought to capitalize on the allusion, hiring Ryan Berger of the Euro RSCG advertising agency. Polaroid sponsored parties for OutKast at which Euro RSCG distributed Polaroid cameras. OutKast also made a deal to hold Polaroid cameras during some of its performances. While Polaroid did not release sales figures, its public image, which was in decline with the growing popularity of digital cameras, was bolstered by the song. However despite the welcome exposure, Polaroid would eventually discontinue the sale of original Polaroid cameras and film, and again declare bankruptcy in 2008. Accolades Music video Background The song's music video, directed by Bryan Barber, is conceptually similar to the video for former Beatle's Paul McCartney's song 'Coming Up', but is also based on the Beatles' landmark appearance on The Ed Sullivan Show on February 9, 1964. However, it sets the action in London. The beginning and end of the video blend with those of "The Way You Move" so that the two can be watched in either order, and a "The Way You Move/Hey Ya!" video combining both clips with a bridging sequence was released on the OutKast: The Videos DVD. After listening to the song, Barber was inspired to create a video around the Beatles' appearance on Sullivan's show based on the song's musical structure, but André 3000 had never seen this footage. Barber showed the footage to André 3000 and came up with the idea of reversing the British Invasion, by having the American band the Love Below becoming popular on a British television program. The music video was filmed using motion control photography in two days in August 2003 on a sound stage at Universal