Rock the Vote is a non-profit nonpartisan organization in the United States whose stated mission is "to engage and build the political power of young Americans." The organization was founded in 1990 by Virgin Records America Co-Chairman Jeff Ayeroff to encourage young Americans to vote. It is geared toward increasing voter turnout among voters ages 18 to 24. Rock the Vote is known for its celebrity spokespeople and its partnership with MTV. Additionally, corporate contributors and partners provide financial support, employee volunteers, releasing limited edition voting merchandise, in-app registration, rideshares, space for in person voter registration or other in-kind contributions. This includes Chicago Sky (WNBA team), Comedy Central, Cox Enterprises (including subsidiaries Autotrader, Kelley Blue Book and Cox Homelife), Cricket Wireless, Doordash, Foot Locker (includes Foot Locker, Champs Sports, Footaction, and Eastbay), Fossil, Gap Inc. (Old Navy, Gap, Banana Republic, Athleta, Intermix, Janie and Jack, and Hill City brands), Hulu, Kate Spade, Lyft, Macy’s, Snapchat, Spencer’s, The Los Angeles Lakers, Tommy Hilfiger, Uber, VH1, WarnerMedia (including HBO), Yelp, Yum! (operates the brands KFC, Pizza Hut, Taco Bell, and The Habit), and Zumiez. History Rock the Vote was founded in 1990 by Jeff Ayeroff with Virgin America co Chair Jordan Harris and Virgin Executive Beverly Lund. Later they hired Jodi Uttal and then Steve Barr, a campaign worker and political fundraiser, who became "co-founders" for their contribution to Rock the Vote. Rock the Vote supported the National Voter Registration Act of 1993, commonly referred to as the "motor voter" bill, which expanded access to voter registration. It was signed into law by President Bill Clinton. The law requires state governments to offer voter registration opportunities to any eligible person who applies for or renews a driver's license or public assistance. In 1996, Rock the Vote created the first telephone voter registration system, 1-800-REGISTER, followed by the first online voter-registration system, NetVote, later that year. "We supported Rock the Vote", said Radiohead's Thom Yorke, "but – because of the way the whole political system works – it does seem rather odd to be choosing between one unworkable, outdated system and another. We need to go beyond that – because, at the moment, it's just Cowboys and Indians." With CNN, Rock the Vote organized "America Rocks the Vote," a 2003 Democratic presidential candidates forum at Faneuil Hall in Boston. Rock the Vote has expressed support for a public health insurance option. It signed