Nivea (, stylized as NIVEA) is a German personal care brand that specializes in skin and body care. It is owned by the Hamburg-based company Beiersdorf Global AG. This was the origin of Eucerin. Nivea comes from the Latin adjective niveus, nivea, niveum, meaning "snow-white". During the 1930s, Beiersdorf produced various products such as tanning oils, shaving creams, shampoo, facial cleanser, and toners. In World War II, the trademark "NIVEA" was expropriated in many countries. After the war, Beiersdorf bought the rights back. During the 1980s, the NIVEA brand expanded into a wider global market. History Paul Carl Beiersdorf established Beiersdorf AG on 28 March 1882. Beiersdorf collaborated with dermatologist Paul Gerson Unna to produce gutta-percha plasters in his laboratory on the basis of his patent, laying the foundations for modern plaster technology. In 1890, pharmacist Oskar Troplowitz took over the company and collaborated with Unna, who recommended Isaac Lifschütz, inventor of the lanolin-based emulsifier Eucerit, which was patented in 1900. Nivea soap was released in 1906 and in 1911, its signature creme was introduced. Timeline 1900: Patent application for Eucerit, an emulsifying agent. Eucerit was the basis for Eucerin and, later on, for NIVEA Creme. 1906: The first overseas branch was established in London. 1909: Labello was launched on the market. It was the first lip care product in sliding tube packaging. The term Labello is derived from Latin for "beautiful lip" (labea = lip; bello = beautiful). 1911: NIVEA Creme – the first stable water-in-oil emulsion – was introduced. The emulsifying agent Eucerit is made from lanolin, found in sheep's wool, and is the key to NIVEA Creme's unique properties. 1918: The deaths of Oskar Troplowitz and his partner Otto Hanns Mankiewicz resulted in the formation of a formal company on June 1, 1922. 1920s 1922: Willy Jacobsohn took over as Chairman of the Executive Board of the newly formed stock corporation. The first self-adhesive plaster was introduced under the name Hansaplast. 1925: NIVEA is relaunched in a new packaging: a blue tin with a white logo. 1928: Beiersdorf shares were listed on the Hamburg stock exchange for the first time. Over 20 production sites worldwide were already in operation. Nazi period in Germany and aftermath 1933: Under pressure of National Socialist propaganda, the Jewish members of the Executive Board stepped down. Willy Jacobsohn, the former Chairman of the Executive Board, headed the foreign affiliates from Amsterdam until