Jif is a brand of natural strength lemon juice prepared using lemon juice concentrate and water, whereby the concentrate is reconstituted using water. After reconstitution, it is packaged and marketed. It is sold in the United Kingdom and Ireland by Unilever. Jif is used as a flavourant and ingredient in dishes, and as a condiment. Two tablespoons is around the equivalent of the juice of one lemon. The product has a shelf life of six months. Jif is packaged in lemon-shaped squeezable containers and in bottles. Development of the plastic container began in the 1950s; it was one of the original blow moulded containers used for food applications. Jif brand lemon juice was established in 1956. The "Jif Lemon case" occurred in the 1980s, when the US company Borden introduced lemon juice packaged in a similar container to the UK. Reckitt & Coleman sued Borden for passing off. The case was settled in 1990 for Reckitt & Coleman. Jif is sometimes used on pancakes, and was marketed from 1985 to be used on pancakes for Shrove Tuesday, with the slogan "Don't forget the pancakes on Jif Lemon Day". Formulation Jif is prepared from reconstituted lemon concentrate and water as primary ingredients, and is formulated to be the same strength as natural lemons. The concentrate is reconstituted using water. The product contains the food preservative E223 (sodium metabisulphite). Jif has a shelf life of six months. Two tablespoons is the equivalent of the juice of one lemon. Nutrition information A 5 ml serving size of Jif provides 1 kcal (kilocalorie) of energy and 0.1 grams of carbohydrate. Uses Jif is used as an ingredient and flavourant in dishes and foods, and as a condiment, such as on pancakes. It may be used to add flavour to salads, sauces, fish and seafood, among other foods. It can be used in recipes that require or recommend the use of lemon juice. Packaging Aside from its plastic, lemon-shaped containers containing 55 ml of juice, usually known as "jiffy lemons" or "jif lemons", Jif lemon juice is also sold in bottles. The plastic container is a squeeze pack container, whereupon squeezing the container releases juice from its nozzle. Jif containers were embossed with the brand name "Jif" in 1956, the same year the company came into existence. Contemporary Jif containers have the phrase "Jif real lemon juice" embossed on the side of the squeeze pack.