French football came to an end during the 2008–09 season, when it lost the title to Bordeaux. OL has begun investment in sports outside of football. OL operates an esports team in China, and in 2019 purchased a minority stake in the local ASVEL basketball club, specifically purchasing a 25% interest in ASVEL's men's side and a 10% interest in the women's side. More recently, OL announced in December 2019 that it would buy an 89.5% stake in the U.S. National Women's Soccer League team known at the time as Reign FC. The purchase closed in January 2020 following approval of the NWSL board. Several weeks later, OL announced the rebranding of Reign FC as OL Reign. In the 2019–20 season, Lyon suffered a poor start to the season, and ended the season in seventh place, as the league was cancelled due to the coronavirus outbreak. Lyon also reached the final of the Coupe de la Ligue, however, they eventually lost to Paris Saint-Germain 6–5 on penalties. Ultimately, this meant that Lyon failed to qualify for European competition for the first time in 24 years. In the Champions League, Lyon were more successful, defeating Juventus in the round of 16 and Manchester City in the quarter-final to reach the semi-finals for the first time in 10 years. However, they eventually lost 3–0 in the semi-final to Bayern Munich, eliminating Lyon from the competition. Ownership and finances Olympique Lyonnais was owned by Rhône businessman Jean-Michel Aulas, who acquired the club on 15 June 1987. He serves as the founder and chief operating officer of CEGID (Compagnie Européenne de Gestion par l'Informatique Décentralisée). After ridding the club of its debt, Aulas restructured the club's management and reorganised the finances and, in a span of two decades, transformed the club from a second division team into one of the richest football clubs in the world. However, Aulas has been lambasted by critics for running the club as if it were a business. During this period, the club operated on the European Stock Exchange under the name OL Groupe, initialled OLG. Aulas currently serves on the board for the European Club Association, a sports organisation representing football clubs in Europe. He was also the last president of the now-defunct G-14 organisation. In April 2008, business magazine Forbes ranked Lyon as the thirteenth most valuable football team in the world. The magazine valued the club