Jif is an American brand of peanut butter made by The J.M. Smucker Company, which purchased the brand from Procter & Gamble in 2001. In 1955, Procter & Gamble bought Big Top peanut butter and its manufacturing facilities in Lexington, Kentucky from William T. Young. In the ensuing years, the company reformulated and rebranded it to compete with Skippy and Peter Pan. P&G named its product Jif, used oils other than peanut oil in its hydrogenation process, and sweetened the recipe, adding sugar and molasses. The new product was publicly announced in April 1956, as tests of the product began in select markets. The original Creamy and Crunchy style Jif peanut butters both made their nationwide debut in 1958. In 1974, Extra Crunchy Jif was introduced, followed in 1991 by Simply Jif, a peanut butter variant with low sodium and less sugar than regular Jif. Reduced Fat Jif was introduced three years later in 1994. Since 1981, Jif has been the largest peanut butter brand in the United States. On May 20, 2022, their peanut butter products which were manufactured in their Lexington KY plant (only) were recalled in the USA and Canada due to potential salmonella contamination. The J.M. Smucker Company estimated a loss of $125 million as a result of the 2022 recall. On July 19, 2022, a class-action lawsuit was filed against J.M. Smucker Co. over the contaminated peanut butter. As of July 27, 2022, 21 people in 17 states had fallen ill after consuming Jif peanut butter. Advertising In 1958, the brand rollout in the U.S. involved a heavily publicized house-to-house distribution of free sample jars from special trucks emblazoned with the then Jif mascot, the "Jifaroo", a blue kangaroo. An early slogan was "Jif is never dry; a touch of honey tells you why." Early advertising also emphasized the beveled edge of the jar base, meant to make it easier to get the last bit of Jif out of the corner. For many decades, TV commercials for the product ended with the tagline, "Choosy mothers choose Jif", and, in the 1990s, "Choosy moms choose Jif." From 1998 to 2000, there was a musical jingle that accompanied many Jif ads, which used the lyrics, "Moms like you choose Jif, choose Jif!" In February 2020, Jif announced a planned media campaign that uses the Jif brand to try to settle the GIF/Jif pronunciation debate. The company partnered