Rick Santorum, among others. An April 2010 cover story for Talkers Magazine featured Newsmax as a model of future media companies called "Media Stations" that offer their audience audio, video, digital, and even print content. In March 2014, Newsmax was profiled in Bloomberg Businessweek by correspondent Karl Taro Greenfeld. The Bloomberg Businessweek story detailed Newsmax's successful business model of targeting higher-incomed Baby boomers. The average age of a Newsmax online reader is 54.7 years of age. The profile detailed Newsmax's plans to launch a linear and over-the-top (OTT) content cable channel, and suggested their revenue model which sells "a smorgasbord of political, health, and financial information, self-help books, and even vitamin supplements" could make the company uniquely competitive in this arena. In 2017, The Washington Post described the relationship Ruddy, though not a registered Republican, had with President Donald Trump as a significant influence: "...with his dual role as a newsman and a close friend". In 2019, the Columbia Journalism Review reported, "There are currently about 15 to 20 conservative websites which attract at least one million unique visitors per month. Some are venerable right-wing reliables like National Review, The Washington Times, or Newsmax. Others, like Infowars, The Gateway Pundit, Big League Politics, and Breitbart, mine the far fringes of the right." Additional outlets Newsmax magazine Newsmax Media publishes Newsmax magazine, which the company describes as one of the nation's largest independent monthlies "with a conservative perspective." During 2020 the company reported a monthly readership of over 1 million people. Newsmax TV In 2014, Newsmax Media announced they would be starting a new television news channel. It was marketed to compete with Fox News Channel. On their website Newsmax said they expected to have up to 21 hours of original programming a day by the end of the summer. Later named as Newsmax TV and launched in June 2014, it was originally available on DirecTV and for free on the Newsmax website. Newsmax Adria was a partnership between Newsmax Media and United Media that began operating in June 2020. The new partnership operated in most of the former Yugoslav countries. It produced a newly retitled daily news bulletins Dnevnik Newsmax Adria on Nova BH in Bosnia and Herzegovina, and evening magazine program Pregled dana'' on Nova S in Serbia. Alongside N1 and Nova S, Newsmax Adria acted as a rival to Telekom Srbija and regularly reported Serbia's government corruption scandals.