Butterfinger is a candy bar manufactured by the Ferrero SpA, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in a chocolatey coating. Invented by Otto Schnering of the Curtiss Candy Company in 1923, the name of the candy was chosen by a popularity contest. In its early years, it was promoted by Shirley Temple in the 1934 film Baby Take a Bow. Butterfinger was advertised by characters from an animated sketch series on Fox's The Tracey Ullman Show called The Simpsons beginning in 1988. The animated series became a smash hit for Fox, and its characters continued to represent the candy bar in commercial advertisements until 2001. History Butterfingers were invented by Otto Schnering in 1923. Schnering had founded the Curtiss Candy Company near Chicago, Illinois, in 1922. The company held a public contest to choose the name of this candy. In an early marketing campaign, the company dropped Butterfinger and Baby Ruth candy bars from airplanes in cities across the United States as a publicity stunt that helped increase its popularity. The candy bar was also promoted in Baby Take a Bow, a 1934 film featuring Shirley Temple. In 1964, Standard Brands, Inc. purchased the Curtiss Candy Company. It then merged with Nabisco in 1981. RJR Nabisco was formed in 1985 by the merger of Nabisco Brands and R.J. Reynolds Tobacco Company. In December 1988, RJR Nabisco was purchased by Kohlberg Kravis Roberts & Co. in what was, at the time, the largest leveraged buyout in history. In February 1990, Nestlé, a Swiss multinational food and beverage company, bought Baby Ruth and Butterfinger from RJR Nabisco. When measured by revenues, Nestlé is by far the largest food company in the world. Butterfinger was withdrawn from the market in Germany in 1999, because of consumer rejection when it was one of the first products to be identified as containing genetically modified ingredients (GMOs) from corn. Butterfinger sales ended after a successful campaign by Greenpeace pushed Nestlé to remove the product from German supermarkets. With sales in 2010 of $598 million, Butterfinger had become increasingly popular and was typically ranked as the eleventh most popular candy bar sold in the $17.68 billion United States chocolate confectionery market between 2007 and 2010. In January 2018, Nestlé announced plans to sell over twenty of its US confectionery brands (including Butterfinger) to Italian chocolatier Ferrero SpA, for $2.8