to fund social projects, is also to “safeguard the governance assets of the Armani Group and ensure that these assets are kept stable over time." By 2017, the company was seen as a prime candidate for a stock market listing. In 2021, Giorgio Armani ruled out merging with either LVMH and Kering and reportedly also ruled out an offer by Stellantis to acquire a minority stake. In February 2020, Armani was the first fashion brand to decide to close its runway shows to the public amid the beginning COVID-19 pandemic, holding the event without audience. By March 2020, all of its Italian production plants started producing single use medical overalls. In 2021, luxury yacht maker The Italian Sea Group announced that Giorgio Armani SpA would invest in the company's IPO at the Italian Bourse. Brands Giorgio Armani Giorgio Armani is a high-end label specializing in men's and women's ready-to-wear, accessories, glasses, cosmetics, and perfumes. It is available only in Giorgio Armani boutiques, specialty clothiers and select high-end department stores. The logo is a curved "G" completing a curved "A", forming a circle. In 2016, the fashion house stopped using animal fur in all of its collections, citing the availability of "valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals." According to The Wall Street Journal and other sources, in addition to couture line Armani Privé, Giorgio Armani and Emporio Armani are the company's ready-to-wear lines that show at Milan fashion week. In addition, selling at lower prices are Armani Collezioni, Armani Exchange and Armani Jeans. Emporio Armani Emporio Armani is the second brand of the Armani family and features ready-to-wear and runway collections. Emporio Armani focuses on trends and modern traits. Also, Emporio Armani, along with Giorgio Armani, are the only two ready-to-wear brands that are mainly designed by Giorgio Armani himself, and has a spotlight at Milan Fashion Week every year while Armani Collezioni, Armani Jeans, and Armani Exchange do not. Emporio Armani products are usually only sold in freestanding Emporio Armani boutiques and on the official website. Over the years, Emporio Armani underwear campaigns featured David Beckham (2008–2010), Victoria Beckham (2009), Cristiano Ronaldo (2010), Megan Fox (2010), Rihanna (2011) and Rafael Nadal (2011). The brand's watches ad campaign has featured Shawn Mendes (2019), among others. Several campaigns were photographed by Mert Alas and Marcus Piggott. Emporio Armani also teamed up with