low morale contributed to its problems. Advertising The longtime print and television-radio media advertising slogans during the 1970s until The Broadway closed for good were "It's at the Broadway" (radio and television only) and "The Broadway is Southern California" (all media). A baritone male voice-over announcer provided the verbalized slogan. See also List of defunct department stores of the United States References Defunct department stores based in Greater Los Angeles History of Los Angeles Retail companies established in 1880 Retail companies disestablished in 1996 Companies that filed for Chapter 11 bankruptcy in 1991 1880 establishments in California 1996 disestablishments in California Defunct companies based in Greater Los Angeles Macy's, Inc.