Hits Radio East. The station's local breakfast show was replaced by a regional drivetime show with its current sister stations. Localised news bulletins, traffic updates and advertising were retained. The station's Norwich studios were retained. Transmission Transmitters are located at Mobbs Way, Oulton Broad on 103.4 FM and on 97.4 FM from a transmitter located at a water tower in Blythburgh, Suffolk. A second transmitter on 97.4 FM is located at Havenbridge House office block in Great Yarmouth, Norfolk. The Beach was available on DAB through the Norfolk multiplex. References External links The Beach website MB21 Transmitter Gallery - Oulton MB21 Transmitter Gallery - Blythburgh Water Tower MB21 Transmitter Gallery - Great Yarmouth MDS975's Coverage Map Radio stations established in 1996 Radio stations in Norfolk Radio stations in Suffolk Bauer Radio Greatest Hits Radio