distributors at Alaba Market to reinvent the film industry, since the Nigerian cinema culture was facing a major decline. The first film produced on video in Nigeria was 1988's Soso Meji, produced by Ade Ajiboye. The film was also screened at the few available theatres at the time. Subsequently, Alade Aromire produced Ekun (1989) on video, which was screened at the National Theatre, Iganmu. However, the boom experienced in this era is generally believed to have been kickstarted by Kenneth Nnebue's Living in Bondage (1992). Nnebue had an excess number of imported video cassettes which he then used to shoot his first film on a Video camera. Although Living in Bondage is often touted in the media as the "first commercial video film", several historians have argued that the video film industry was already booming before Living in Bondage. As of 2004, at least four to five films were produced every day in Nigeria. Nigeria movies now already dominate television screens across the African continent and by extension, the diaspora. The film actors also became household names across the continent, and the movies have significantly influenced cultures in many African nations; from way of dressing to speech and usage of Nigerian slangs. This was attributed to the fact that Nigerian films told "relatable" stories, which made foreign films to "gather dusts" on the shelves of video stores, even though they cost much less. According to the Filmmakers Cooperative of Nigeria, every film in Nigeria had a potential audience of 15 million people in Nigeria and about 5 million outside Nigeria. In no time, the industry became the third largest producer of films in the world. However, this didn't translate to an overtly commercial film industry when compared to other major film hubs across the world; the worth of the industry was approximated at just about US$250 million, since most of the films produced were cheaply made. The film industry regardless became a major employer in Nigeria. As of 2007, with a total number of 6,841 registered video parlours and an estimated 500,000 unregistered ones, the estimated revenue generated by sales and rentals of movies in Lagos State alone was estimated to be ₦804 million (US$5 million) per week, which adds up to an estimated ₦33.5 billion (US$209 million) revenue for Lagos State per annum. Approximately 700,000 discs were sold in Alaba market per day, with the total sales revenue generated