the increased level of concern on the run-up to the 1992 Earth Summit held in Rio de Janeiro, tensions between the North and the global South over access to finance and technology for the preservation of forests protracted negotiations. Although many Northern countries had hoped for a legally binding convention the resulting Statement of Forest Principles represents the "mean position of the lowest common denominator" and is voluntary. Disappointed with the outcome of the Earth Summit, NGOs such as the World Wide Fund for Nature (WWF) began to turn their attention to industry for a more meaningful governance-orientated resolution to the problem of deforestation. In the lead up to the Earth Summit, social groups, NGOs and industries were also beginning to consult on the issue of deforestation. In America the consultation process that eventually led to the establishment of the FSC was initiated in 1990 and concluded in the confirmation of support for the development of a voluntary worldwide certification and accreditation governance system that would cover all forest types. In the UK, NGO WWF began to facilitate action through the establishment of the 1995 Group, recruiting organisations that had been spurred on by instances of direct action and boycotting over the sale of tropical wood to form an NGO-business partnership. Through stakeholder involvement it became apparent that a standard-setting body would be required to verify the source of wood products and define sustainable forest management. After 18 months of consultation in ten different countries, the Forest Stewardship Council was established in 1993. The failure of governments to reach any notable form of consensus in the form of an internationally reaching and legally binding agreement caused both disillusionment and an opportunity for change through the involvement of civil society and business actors to form "soft law". As such the establishment of the Forest Stewardship Council as the response to this disillusionment also represents a global shift from government to governance and its creation is a primary example of the use of market and economic factors to create movement on a global environmental issue. The evolving historical context in which the FSC was formed is theorized to reflect a much broader skepticism towards state power and as a consequence a shift away from traditional state-centric forms of regulation. That said, although the FSC transcends national boundaries, the state continues to play a part in the regulatory landscape of the domestic forest