Schembechler retired from coaching after the Rose Bowl in 1990. He decided to retire at the relatively young age of 60 because of his history of heart problems and was succeeded by Michigan's offensive coordinator Gary Moeller, whom he handpicked. Schembechler was also the athletic director at Michigan from 1988 until early 1990. Just before the 1989 NCAA basketball tournament, men's basketball head coach Bill Frieder announced that he was taking the head coach position at Arizona State University, effective at the end of the season. Insisting on those in the program being dedicated to the school, Schembechler immediately fired Frieder and appointed assistant basketball coach Steve Fisher as interim head coach, while famously announcing that "a Michigan man is going to coach a Michigan team" in the NCAA tournament. The literal meaning of the Schembechler's quote was that only a current, 100 percent-committed university employee would coach the team, not Frieder, whose loyalties had just switched to Arizona State. Ironically, Frieder was an alumnus of Michigan, while Fisher was not. Fisher led Michigan to six straight victories in the tournament and the 1989 national championship. Schembechler witnessed the championship game, an 80–79 overtime cliffhanger vs. Seton Hall, two days after his 60th birthday (the semifinal victory over Big Ten rival Illinois was played on Schembechler's birthday). Steve Fisher graciously submitted Bill Frieder's name to receive the championship ring, however someone, likely from Schembechler's administration, removed his name. Schembechler would coach Michigan's Rose Bowl team in 1990 while having secretly accepted the role of President for the Detroit Tigers, publicly announcing the hire after the game. "Those Who Stay Will Be Champions" Schembechler began his tenure as head coach at Michigan with a rallying cry to his players: "Those who stay will be champions!" This slogan foreshadowed the challenges Michigan football players would endure from the dramatic culture change initiated by Schembechler, who emphasized toughness and introduced practices and conditioning far more rigorous than any of the players had been exposed to before. His first training camp in 1969 saw around 140 players enter but a mere 75 emerging from the grueling camp and choosing to embrace Schembechler's system. Schembechler's subsequent successes and legacy of propelling the Michigan football program to further national prominence immortalized his promise to his players after accepting the head coaching position at Michigan. Every Michigan football player who played for Bo Schembechler and stayed at