and the original grapefruit flavor was renamed Sparkling Citrus. Later, "Sparkling" was dropped and the original flavor was renamed Original Citrus. Several additional flavors were added to the line-up after 2005, but those flavors were dropped. Coca-Cola announced revamped packaging again in 2018 along with a new marketing campaign targeted towards millennials – the first Fresca advertising since 2008 – with the stated intention of "reeling in a new generation of drinkers unfamiliar with the brand". The marketing described it as a "sparkling flavored soda", meant to compete with other sparkling beverage products such as La Croix and Izze. Currently, Fresca has been rebranded as "Fresca Sparkling Soda Water", reformulated in four flavors, Grapefruit Citrus, Black Cherry Citrus, Peach Citrus and Blackberry Citrus and described as "The original no sugar, no calorie sparkling beverage". In the US, Fresca is currently sold in plastic bottles and aluminum cans. Ingredients Fresca Original Grapefruit Citrus United States and Canada: Carbonated water Citric acid Concentrated grapefruit juice Potassium citrate Aspartame Potassium sorbate Acacia gum Acesulfame potassium Natural flavors Glycerol ester of wood rosin Potassium benzoate Calcium Disodium EDTA Carob bean gum See also Grapefruit–drug interactions References External links Official Fresca product website Coca-Cola brands Diet drinks Grapefruit sodas Products introduced in 1966