Musical theme song The marketing campaign included a theme song "The Blizzard Song", written by Gary McFarland which was recorded by Mitch Miller and Trini Lopez. Both versions were used in TV ads for Fresca and were also issued as a four-song 45 rpm record. The Miller record "Mitch Miller – Singin' Up A Blizzard", featured a sleeve printed with the slogan "Hey gang, sing up a blizzard with us! Mitch". The reverse of the sleeve featured a headline "Have a Singing, Swing Blizzard of a Party With Fresca" and included recipes of food and mixed drinks that used Fresca as an ingredient. The Miller record was used in a promotion campaign which encouraged consumers to save Fresca bottle caps and redeem them for a copy of the record. The Lopez record "Trini Lopez – Sings His Greatest Hits" featured three songs from Lopez' repertoire as well as his version of McFarland's "The Blizzard Song". This record was issued with a printed sleeve with an ad on the back that said "The frosty taste of Fresca. It's a blizzard!" The sleeve had a flap with a die-cut hole and was hung from a bottle in six and eight-pack bottle cartons of Fresca. The record was included at no charge. New York City marketing launch and blizzard F. William Free orchestrated an elaborate formal marketing debut on February 7, 1967, held at the Four Seasons Restaurant in New York city's Seagram's building. The fountain in the middle of the restaurant was frozen, and six "Fresca bottles", women who wore replicas of the top half of Fresca bottles covering their head to their waists skated and danced through the night while the Mitch Miller Orchestra entertained guests with the Fresca "Blizzard Theme" and other hits. The "Blizzard" campaign took advantage of an incredible, unplanned marketing opportunity. The day after the Four Seasons premiere, New York City received a foot of snow. Free took advantage of the snow storm and created memorable marketing for the new brand. Free was photographed holding a bottle of Fresca in the middle of the snow storm. His photograph appeared in full-page Fresca New York newspaper ads the next day with the headline "New York – We're Sorry". Notable Fresca fans U.S. President Lyndon B. Johnson was known to greatly enjoy Fresca, which was introduced late in his term. Most days Johnson would push his "Fresca button" to