5, 1998, when WDRB premiered the three-hour-long Fox in the Morning and a half-hour midday newscast at 11:30 a.m. (originally titled Fox First News); the latter program expanded to an hour on September 21, 2015, with the addition of a half-hour noon newscast. This was later followed by the debut of an hour-long 4:00 p.m. newscast in September 2001. In June 2002, WDRB became one of the few U.S. television stations to run a regular editorial segment, when it debuted "Point of View", a twice-weekly segment that is usually hosted by WDRB/WMYO president and general manager Bill Lamb; the segment introduced a weekly feature with viewer responses to the discussed topic via phone message in 2007. "Point of View" has evolved into one of the community's most prominent opinion forums, featuring frequent guest editorials by a wide array of community members. In 2006, WDRB—in partnership with Norton Healthcare—became the first and only station in Louisville to offer real-time closed captioning on all of its newscasts, making 100% of the station's news content available to over 147,000 deaf or hard of hearing viewers in the market. Prior to this, only pre-written studio-originated content was closed-captioned, while live field reports and breaking news stories were not transcribed. On April 17, 2010, WDRB became the second television station in Louisville market (after WAVE) to begin broadcasting its local newscasts in high definition; it was the first (and presently, the only) television station in the market to provide news video from the field in true high definition, as WDRB upgraded its ENG vehicles, satellite truck, studio and field cameras and other equipment in order to broadcast news footage from the field in high definition, in addition to segments broadcast from the main studio. By comparison at the time, WAVE only broadcast studio segments in HD, while field reports are presented in widescreen standard definition, while WHAS-TV and WLKY were still broadcasting in SD, stretched to fill 16:9 widescreen sets. On January 17, 2011, WDRB launched a half-hour early evening newscast at 6:30 p.m. each weeknight (it is the only station in the United States that currently airs newscasts during the 4:00 and 6:30 p.m. timeslots); the program expanded to an hour-long broadcast on September 22, 2014, with the addition of a half-hour newscast at 6:00. WDRB began producing a half-hour weeknight 7:00 p.m. newscast on WBKI-TV on September 17, 2012; this was the result