style that would be known later as Latin alternative. A mix of rock, with Latin elements, Arabic music, punk, rap, flamenco, ska and reggae. In the US during this period musicians like Los Lobos, El Vez, Sheila E., David Hidalgo, David Byrne (ex-leader of Talking Heads), and Cesar Rosas fused Latin music and rock music. David Byrne was interested in Brazilian music. The genre consolidated during the 1990s in Latin America. Many bands appeared such as Rio Roma (Mexico), Maná (Mexico), Caifanes (Mexico), Café Tacuba (Mexico), Aterciopelados (Colombia), Paralamas do Sucesso (Brazil), Bersuit Vergarabat (Argentina), Karamelo Santo (Argentina), Maldita Vecindad (Mexico), Carmina Burana (Argentina), Los Fabulosos Cadillacs (Argentina), Soda Stereo (Argentina), Los Tres (Chile), Octavia (Bolivia), Karnak (Brazil), Chancho en Piedra (Chile), Julieta Venegas (Mexico), Arena Hash (Peru) and Los Rabanes (Panama), that incorporated Latin folk rhythms on their compositions (especially Caifanes and Los Fabulosos Cadillacs). Ecuadorian rock incorporated recently indigenous musical influences. Controversy about the term During the late 1990s, the rising population of "Latinos" in the US (term popularized since the 1960s due to the incorrect and confusing use of the term "Spanish" and the unpopular term "Hispanic") led the music industry to create the Latin Academy of Recording Arts & Sciences as a sub-department of National Academy of Recording Arts and Sciences. Also, in 2000 the Latin Grammy Awards were created. Thus, a great part of the English media started to refer to any kind of music featuring vocals in Spanish as "Latin music". This term achieved a great success in some Latin American countries, where some of their regional press started to use the new terminology. This phenomenon spread the use of the "Latin rock" term with a quite different meaning from the original one. This led to controversy and confusion among many in the population. See also Latin alternative Latin metal Latin music (genre) Latin jazz Tropicália Samba rock Chicano rock Rock en español References Bibliography Brill, Mark. Music of Latin America and the Caribbean, 2nd Edition, 2018. Taylor & Francis External links Rock music genres Latin American music Latin music genres