The MTV Europe Music Awards (originally named MTV European Music Awards, commonly abbreviated as MTV EMA) are awards presented by Paramount International Networks to honour artists and music in pop culture. It was originally conceived as an alternative to the MTV Video Music Awards, which are hosted annually in the United States. The Europe Music Awards are held every year in a different country; it has been hosted mostly in the United Kingdom. The annual presentation ceremony features performances by prominent artists, and the presentation of those awards that have a more popular interest. The awards are a reflection of the international and continental music scene. They are representative of geographical origin and of achievement in diverse musical genres and disciplines, indicative of the diversity and scope of the show. Since the 2007 ceremony, viewers are able to vote for their favourite artists in all general categories by visiting MTV's website. The 1st Europe Music Awards ceremony was held in 1994 at Brandenburg Gate in Berlin, Germany, five years after the fall of the Berlin Wall. The annual ceremony broadcast live on MTV Europe, Channel 5 and most of the international MTV channels as well as online. Notable moments 1990s 1994–1999 1994: The first Europe Music Awards took place in Berlin, Germany, at the Brandenburg Gate and were held on 24 November 1994, five years after the fall of the Berlin Wall. Hosted by Tom Jones, the show featured performances by Aerosmith, Ace of Base, Björk, Roxette, Take That and George Michael, who performed "Jesus to a Child" and "Freedom" surrounded by many famous models including Naomi Campbell. Presenters included East 17, Jean Paul Gaultier, Pamela Anderson and Helena Christensen, who kissed INXS's Michael Hutchence live on stage. Bono received the Free Your Mind Award on behalf of Amnesty International. 1995: French nuclear testing in the South Pacific got the most attention at the 1995 ceremony. During his acceptance speech after winning the award for Best Rock, Bon Jovi lead singer Jon Bon Jovi stated, "The only enemy is ignorance. Peace, people. Let's get rid of all this nuclear testing", while U2's Bono said, "What a city, what a night, what a crowd, what a bomb, what a mistake, what a wanker you have for a President." referring to nuclear testing. Greenpeace, the environmental group that has staged creative and controversial protests around the testing site at Mururoa Atoll, took