entry on one Coca-Cola website erroneously refers to a 1958 introduction of Fresca in the United States. There are no newspaper articles or media references that support that date. In 1967 Larrie L. Isenring, general manager of the Coca-Cola Bottling Company of Madison (Wisconsin) said the "newly introduced Fresca and pre-brewed coffee were the company's fastest growing products". Sales of Fresca quickly exploded. By March 1967, Merrill Lynch, Pierce, Fenner & Smith Inc. forecast increasing profits for Coca-Cola, saying "we believe Fresca... may be the nation's number three soft drink by the end of the year". By 1969, Fresca had the highest market share of all artificially sweetened soft drinks in America. Original bottle design Fresca was originally sold in 10 ounce bottles designed by the industrial design firm Hodgman-Bourke of New York, New York. The green glass bottle featured a groove under the logo panel designed to catch condensation from the top half of bottle. Dimples on the bottle's lower half were meant to represent bubbles from the soda's carbonation. Initial marketing campaign "Blizzard of Flavor" F. William Free, creative director of the Marschalk Company advertising agency, created the initial marketing campaign for Fresca, branding the soda "the 'Blizzard of Flavor'. Free had earlier orchestrated the introduction of Sprite and Tab for Coca-Cola. The agency's unifying theme for the brand's marketing centered around Fresca having a "blizzard" of "frosty taste". The soda was said to be "cool, crisp, frosty and refreshing". A 1966 newspaper ad headline read "Here. The frosty taste of Fresca. It's a blizzard". The ad copy used 25 adjectives to describe Fresca's "blizzard taste". National newspaper introduction advertising The "Blizzard" campaign included a major market, full color pre-print newspaper advertising program reported to have cost "over a million dollars" which launched in the spring of 1967. The campaign consisted of three successive themes. The first was "Blizzard Kickoff", aimed at supporting the local introduction of Fresca by regional bottlers, the second was "Fresca and Sherbert" which explained how to use Fresca and other food ingredients for snacks and drinks. The third was named "Blizzard Girls" which featured "The Fresca Girls", models dressed in fur-trimmed parkas with hoods, photographed drinking Fresca in falling snow while riding a zebra, a miniature car, a Vespa scooter and walking a Saint Bernard. The campaign achieved some of the highest levels of consumer awareness for any consumer product at that time.