shop features a large heart-shaped art piece, which represents the corporate "Heartbeat Philosophy" of "dedication to its customers". Its European market share had dropped to 0.4% in 2006, down from 1.3% the year prior, and it had also fallen in Japan and the US. In 2006, the company had sales of 149.5 billion won and an operating loss of 54.4 billion won. The next year, until 2014, South Korean private equity firm Vogo Fund held a large stake in iRiver, which reported 5.5 billion won in profits on 206.8 billion won of sales, working to improve the company's prospects as its MP3 player business has dwindled. Deep losses followed in 2009 and 2010. In May 2007, Reigncom announced a new division, Reigncom USA, to manage the iriver brand in the United States and help develop new products. The company also bought the Siren brand in Japan from A-MAX Japan, despite protests from Siren Inc. itself. In 2009 its parent company renamed itself to iRiver and the brand expanded to other products including the Dicple series of electronic dictionaries in South Korea and then the iRiver Story e-book reader. 2011–present The iRiver Story reader was released in 2010 and was followed by the Cover Story. The Story HD successor was launched in 2011 which was also iriver's first e-book reader in the American market. That same year, iriver launched its first Android smartphone and tablet in the domestic market. iRiver was sold to SK Telecom in 2014. In 2013, iRiver launched the premium brand of Astell & Kern. As the digital music player market had changed, Astell & Kern consisted of premium products instead of iriver's older conventional players. In 2019, the iRiver company changed its name to Dreamus. Products Digital audio players iriver's products can all play MP3 and WMA audio files. Some units support text viewing, Ogg Vorbis audio files, Macromedia Flash, and/or BMP files. The company also supported Microsoft PlaysForSure, which allowed some products to support subscription-based music download services, including URGE, Napster, Rhapsody, and Yahoo! Music Unlimited. It also let users disable its DRM functionality. Many players support multilingual display. They support Winamp playlists and allow repeat, shuffle play and programmable functions. Several preset and one user-defined EQ settings are included, plus a built-in FM tuner. A nearly unique feature of some iriver players was the direct MP3-recording capability with selectable bitrate of internal (FM, microphone) and