some years before, so Disney was theoretically free to continue trading on the KHJ call letters' 66-year legacy in Southern California. However, newly hired station manager Blake Byrne said that market research revealed the station was seen as a "non-entity", leading Disney to conclude that it needed a fresh start. Disney did, however, keep a fresco mural of RKO stars in the station lobby. The station also continued to overhaul its format in the wake of its ownership change, adding a three-hour prime time newscast on March 5, 1990, featuring veteran newscasters Jerry Dunphy, Pat Harvey, Larry Carroll and Jane Velez-Mitchell. KCAL also added many more children's programs, including cartoons from the Walt Disney animation library (including the syndicated series DuckTales and Chip 'n Dale Rescue Rangers, and later The Disney Afternoon). The station also added a few more family-oriented off-network sitcoms and syndicated programs and then broadcast the popular anime series Sailor Moon, that lasted well into 1997. In the early 1990s, family sitcoms were gradually phased out and KCAL added more first-run syndicated talk, reality and court shows, as well as newsmagazine series. On March 30, 1992, Disney agreed to sell KCAL-TV's license to Pinelands, Inc., then the parent company of channel 9's former New York City sister station, now called WWOR-TV. Disney would have received a 45% ownership stake in Pinelands, allowing for increased original programming to be shared between the two reunited stations. The planned merger never materialized; Pineland would agree to sell WWOR-TV to Chris-Craft Industries, then-parent of KCOP (channel 13). In 1995, the station adopted the "K-CAL 9" branding. Young Broadcasting ownership (1996–2002) In 1996, The Walt Disney Company purchased Capital Cities/ABC, owners of KABC-TV (channel 7). Due to FCC regulations at the time that barred the ownership of two television stations in the same media market, Disney purchased KABC-TV and chose to divest KCAL, which was purchased by Young Broadcasting (which Disney owned a stake in at the time) on May 14, 1996, for $385 million. The afternoon children's program block would remain until 1999, when KCOP began airing a block of animated series that UPN contracted Disney to produce. By 2000, children's programs that aired during the morning hours were dropped as well under the ownership of Young Broadcasting. CBS ownership (2002–present) As a result of massive debt the company accrued from its 2000 purchase of its San Francisco station, KRON-TV (which