History Nestlé's marketing strategy was first written about in New Internationalist magazine in 1973 and in a booklet called The Baby Killer, published by the British NGO War On Want in 1974. The report helped raise concern over marketing practices in developing countries and served as the starting point of the so-called Baby Killer campaign. Nestlé started a legal suit in Switzerland when the booklet was published in German language entitled "Nestlé kills Babies”. After a two-year trial, the court found in favour of Nestlé because they could not be held responsible for the infant deaths 'in terms of criminal law'. Because the defendants were only fined 300 Swiss Francs (just over US$400, adjusted for inflation), and Judge Jürg Sollberger commented that Nestlé "must modify its publicity methods fundamentally", TIME magazine declared this a "moral victory" for the defendants. This led to similar court challenges brought against other milk companies in the U.S. spearheaded by the Roman Catholic order Sisters of the Precious Blood in conjunction with the Interfaith Centre for Corporate Responsibility. The widespread publicity led to the launch of the boycott in Minneapolis, USA, by the Infant Formula Action Coalition (INFACT) and this boycott soon spread to Australia, Canada, New Zealand, and Europe as more and more people were concerned by Nestlé’s marketing practices to promote baby formula instead of breast milk, especially in the developing world. In May 1978, the US Senate held a public hearing into the promotion of breast milk substitutes in developing countries and joined calls for a Marketing Code. In 1979, WHO and UNICEF hosted an international meeting that called for the development of an international code of marketing, as well as action on other fronts to improve infant and early child feeding practices. The International Baby Food Action Network was formed by six of the campaigning groups at this meeting. In 1981, the 34th World Health Assembly (WHA), the decision-making body for WHO, adopted Resolution WHA34.22 which includes the International Code of Marketing of Breast-milk Substitutes. The Code covers infant formula and other milk products, foods and beverages, when marketed or otherwise represented to be suitable as a partial or total replacement of breast milk. It bans the promotion of breast milk substitutes and gives health workers the responsibility for advising parents. It limits manufacturing companies to the provision of scientific and factual information to health workers and sets forth labeling requirements.