With the victory, the Knicks won the season series against the Celtics (3–1) for the first time since the 2003–04 season. On April 2, 2013, Anthony tied his career high by scoring 50 points in a 102–90 win over the Miami Heat and became the first player in NBA history to record 50+ points with no baskets in the paint. He followed the next night with 40 points in a 95–82 victory over the Atlanta Hawks, and then 41 points against the Milwaukee Bucks two days later, becoming the first Knicks player since Bernard King to score 40+ points in three consecutive games. He also became only the third NBA player to score at least 40 points on at least 60% field-goal shooting in three consecutive games, joining King and Michael Jordan. On April 7, 2013, Anthony scored 36 points and 12 rebounds, nine offensive, as the Knicks tallied their 12th straight win in a 125–120 victory over the Oklahoma City Thunder. By scoring 36 points to Kevin Durant's 27 points, he overtook the latter in the scoring race, upping his season average to 28.44 to Durant's 28.35 points per game. On April 8, 2013, Anthony was named Eastern Conference Player of the Week for the period April 1–7, 2013. He led the Knicks to a 4–0 record as part of their 12-game winning streak, during which he averaged 41.8 points per game. No NBA player had scored at least 35 points in five straight games since Kobe Bryant in the 2006–07 season. In 2013, Anthony became the first Knicks player with the highest-selling jersey in the NBA, based on sales at the NBA Store and NBAstore.com, since the league started tracking jersey sales in 2001. On April 11, 2013, the Knicks' 13-game winning streak ended with a loss to the Bulls, 118–111. Despite the loss, Anthony scored 36 points on top of a season-high 19 rebounds, and he set a franchise record with six straight games with at least 35 points. On April 15, 2013, Anthony won his second straight Eastern Conference Player of the Week award for games played from April 8 to 15, 2013, when he led the team to a 3–1 record. For the week, he averaged a conference-best 32.0 points and a seventh-best 11.5 rebounds per game. He became the 2013 NBA scoring champion with 28.7 points per game after second place scorer and three-time