Nicktoons is a collective name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company (Viacom, now known as Paramount Global) in their copyright bylines. Since its launch in the late 1970s, Nickelodeon's schedule incorporated animation produced by other companies. The channel did not invest into its own original cartoon series until 1989, when producer Vanessa Coffey visited Los Angeles to accept pitches from local animators. Geraldine Laybourne, the channel's then-president, greenlit three pitches for full series: Doug, The Ren & Stimpy Show, and Rugrats. On August 11, 1991, the three cartoons premiered as part of a 90-minute block, becoming the first branded Nicktoons. In contrast to the merchandise-based cartoons that dominated the 1980s animation industry, Vanessa Coffey and Geraldine Laybourne agreed that the Nicktoons should be creator-driven: based on original characters designed by animators. The first Nicktoons debuted to financial success, convincing Viacom to invest in original animated shows for its other network MTV. Until 1998, Nickelodeon's animation division operated out of a rented office complex in Studio City, California. Production moved to an individual building in nearby Burbank on March 4, 1998. Among the first shows produced at this new facility was SpongeBob SquarePants, which by 2004 had become the most profitable program in Nickelodeon history. In 2002, a cable channel also called Nicktoons was launched, followed by multiple international versions. Several original shows have premiered new episodes on the Nicktoons network. In the early 2010s, Nickelodeon debuted the first two Nicktoons based on preexisting TV franchises, as opposed to new characters: Teenage Mutant Ninja Turtles and Winx Club. These two revamped shows were developed at Nickelodeon Animation Studio following Viacom's purchases of both properties. In 2019, Nick Animation debuted its first streaming-exclusive Nicktoon, Pinky Malinky, which was released on Netflix rather than television. Several months later, the studio announced a multi-year deal to produce animated content for Netflix, including new properties and spin-offs of previous Nicktoons. History Early efforts (1979–1988) Nickelodeon's first original animated program, Video Dream Theatre, was left unaired. It was produced over a half-year period in 1979, when the network hired its future president Geraldine Laybourne to make two pilots for the show. Video Dream Theatre used animation to visualize children's dreams in different styles, such as color Xerox. According to an interview with Laybourne herself, Nickelodeon did not broadcast the