was then in a distribution deal with Nickelodeon's corporate sister Paramount Pictures) announced that it would partner to co-produce animated shows with the channel. The partnership resulted in three CGI-animated shows based on DreamWorks' character library: The Penguins of Madagascar, Kung Fu Panda: Legends of Awesomeness, and Monsters vs. Aliens. Rebranding (2009–2017) In October 2009 and September 2010, respectively, Viacom brought Teenage Mutant Ninja Turtles and Winx Club into the Nickelodeon family by purchasing both franchises. Nickelodeon Animation Studio produced a new CGI-animated Turtles series and new seasons of Winx Club with CGI sequences. TMNT and Winx were both inducted into the Nicktoons franchise after Nickelodeon launched them. The two productions comprised Nickelodeon's strategy to reboot two established brands for new viewers: TMNT was intended to reach an audience of boys aged 6 to 11, and Winx was aimed at the same age group of girls. In February 2011, Viacom bought out a third of Rainbow SpA, the Italian animation studio that introduced Winx Club. The purchase was valued at 62 million euros (US$83 million) and led to new shows being co-developed by Rainbow and Nickelodeon, including Club 57 and a pilot for the Nickelodeon Animated Shorts Program called "Crazy Block". In the early 2010s, Nickelodeon executives searched for independent animations on the Internet, looking for original ideas. Chris Viscardi, who would later become Nickelodeon Animation's senior vice president, stated that the studio desired to "[get] back to more creator-driven things." Nickelodeon eventually came across two animations they enjoyed: The Forest City Rockers (a short series by Jay Howell and Jim Dirschberger) and Breadwinners (a stand-alone short by Gary DiRaffaele and Steve Borst). Howell and Dirschberger were recruited to develop Sanjay and Craig while DiRaffaele and Borst were asked to expand their Breadwinners short into a full series. Sanjay and Craig premiered first, on May 25, 2013. After its debut, Los Angeles Times critic Robert Lloyd optimistically compared the show to the Nicktoons of the 1990s, writing that "the goofy and delightful series ... represents a positive step back for the network to where it once belonged." In the late 2010s, Nickelodeon revived three existing Nicktoons IP as one-off movies, including Hey Arnold!: The Jungle Movie, Rocko's Modern Life: Static Cling, and Invader Zim: Enter the Florpus. The first aired on the Nickelodeon channel in November 2017, while the latter two premiered in August 2019 on Netflix. Jhonen Vasquez, the