Avenger was launched with a 30-second television advertisement, "Tuned Up", that debuted Sunday, March 4, 2007, during NHL hockey, an ad in which a lab technician discovers he can play "Smoke on the Water" by Deep Purple on the Avenger's transmission. Another television spot likened the Avenger to the "superhero" vehicle for the everyman, depicting a driver piloting his Avenger through Gotham-like streets and alleys, speaking to the MyGig entertainment system in distinctly Batman-reminiscent tones, to arrive home, pull into a two-car garage, and open the rear door to a sleeping child in the rear car seat. According to some reports, the Avenger, along with the redesigned Chrysler Sebring, shares a DaimlerChrysler/Mitsubishi Motors platform called JS, which used the Mitsubishi GS as a starting point. The base engine in the SE and SXT trim levels were the 2.4 L GEMA I4 naturally aspirated "World Engine", a joint venture between DaimlerChrysler, Mitsubishi, and Hyundai. Additional engines included an optional 2.7 L V6 in the SXT and a standard 3.5 L V6 in the R/T trim level. In addition to the 2.4 L World Engine and the V6s, export vehicles were offered with the 2.0 L naturally aspirated World Engine, as well as a 2.0 L turbocharged diesel (Pumpe-Düse) made by Volkswagen. As a 2008 model, the Dodge Avenger came to showrooms in February 2007. Features on the new Avenger included optional heated/cooled cup holders and Dodge's new "Chill Zone", a feature that comes standard on all Avenger models, which can store up to four 12-US-fl oz cans in the glove box and chill them to 40°F. The Avenger competed directly with the Chevrolet Malibu and Ford Fusion, with the 2007 and later Chrysler Sebring being aimed at the higher-priced American cars such as the Mercury Milan, Pontiac G6, and Saturn Aura. 2009 In the 2009 model year, like its Caliber, Charger, Grand Caravan, Journey, and Nitro models, the "AVENGER" badge at the trunk lid's left was repositioned to the right side to make way for "DODGE" at the left. Following Fiat's takeover of Chrysler Group, marketing of the Avenger was discontinued in the United Kingdom, but sales continued in the Republic of Ireland and Western Europe until late 2009. This new version continued with SE and SXT trim levels and is not badged the same way as North American or the South American versions, although sales continued there until late 2009