united all its digital products on one central platform. Through this platform, it was able to move and monetize users across its various digital properties, based on consumer interests and needs. 2017–2019: Continued investments Times Internet continued to acquire and launch multiple new digital products across the consumer technology space. It launched ET Insure in February 2017, BrainBaazi in February 2018, and ET Prime in April 2018. It acquired 'House of God' in December 2017 and partnered with Tencent to invest $115 million in Gaana in February 2018. On 28 June 2018, Times Internet acquired MX Player, the world's largest video player for $140 million. On 20 February 2019, Times Internet re-launched MX Player as a video streaming platform, with over 100,000 hours of premium content across movies, TV and web shows etc. On 15 April 2019, Times Internet revamped its brand identity to reflect its new "Everything. Everyday." ethos that desires to bring people closer to their interests and aspirations every day. On 24 April 2019, Times Internet participated as a lead investor in $35.5 million (Rs 2.50 billion) Series-A funding round of Mobile Premier League (MPL). Subsidiaries and products List of digital products owned and managed by Times Internet as of May 2019. References External links of Times Internet TechNews Updates Web portals Companies of The Times Group Indian news websites Online companies of India Indian brands Privately held companies of India 1999 establishments in Haryana Indian companies established in 1999 Companies based in Gurgaon