it had begun investing in the homebuilder by 1969, Philip Morris purchased Southern California's Mission Viejo Company in its entirety for $52 million during 1972. Philip Morris continued to hold on to this investment until 1997, finally selling the division off to J.F. Shea Company. In the 1970s, in response to smokers’ health concerns, Philip Morris introduced the "Light" cigarette — which was later found to be no safer than any others. In 1976, Marlboro became the leading brand in the U.S.; Morris operated as the largest seller of tobacco in the U.S. and the second-largest in the world. In 2001, Kraft Foods launched an initial public offering (IPO) for 11.1% of the company that took in $8.7 billion, making it the second-largest IPO in American history at the time. In 2002, Miller Brewing and South African Breweries became SABMiller, the second-largest maker of beer in the world, though Philip Morris kept an interest in the merged company. Altria On January 27, 2003, Philip Morris Companies Inc. changed its name to Altria Group, Inc. Even under this new name, Altria continues to own 100% of Philip Morris USA (abbreviated PM USA). In the fall of 2003, Philip Morris USA moved its headquarters from New York City to Richmond, Virginia. On March 30, 2007, the remaining 88.9% stake in Kraft Foods was spun off to shareholders. Philip Morris International was split from Philip Morris USA in March 2008. This has caused a drop in the needed cigarette production due to no need for export product. Philip Morris shut down its Concord, North Carolina, manufacturing facility in 2010 and moved all domestic production to Richmond, which now contains the largest Philip Morris plant in the world, producing 146 billion cigarettes in 2010. In 2010, the FDA banned the use of "Light" for ventilated cigarettes because it misrepresented the products as a healthier cigarette, and Philip Morris switched to using colors to brand them to circumvent the rule. Brands Philip Morris USA brands include Marlboro, Virginia Slims, Benson & Hedges, Merit, Parliament, Alpine, Basic, Cambridge, Bucks, Dave's, Chesterfield, Collector's Choice, Commander, Lark, L&M, Players. As of the 27 of December, 2018, Philip Morris also owns a minority stake in JUUL. IQOS At the completion of the Philip Morris review, about 30% of the company's revenue is currently consumed from "smokeless" products such as the IQOS tobacco warmer. The company's management claims that by