Texas is an American daytime soap opera, which aired on NBC from August 4, 1980, until December 31, 1982, sponsored and produced by Procter and Gamble Productions at NBC Studios in Brooklyn, New York City. It is a spin-off of Another World, co-created by head writers John William Corrington and Joyce Hooper Corrington, and executive producer of Another World at the time, Paul Rauch. Rauch held the title of executive producer for the parent series and its spin-off until 1981. Overview Initial development and debut The Corringtons' initial concept was for a show set in the antebellum South entitled Reunion, but NBC wanted something more in line with the hugely successful CBS primetime soap Dallas, which was dominating the ratings. Rauch then chose to have the show revolve around the popular Another World character Iris Cory Carrington, played by Beverlee McKinsey. Iris initially set out to visit her grown son Dennis (Jim Poyner), who had relocated from Bay City to Houston. Within a matter of weeks, Iris reconnected and became romantically involved with her first love, Alex Wheeler (Bert Kramer). A slew of characters debuted on Another World in the months prior to August 1980, in the hope that when they eventually moved over to Texas, they would have made enough impact with viewers so they would watch Texas, too. The debut episode featured Iris on a plane, leaving Houston after visiting her son Dennis, who had relocated to Texas with his new love to open an art gallery. During her visit, she reconnected with her first love, self-made millionaire Alex Wheeler. Alex is determined not to let the past repeat itself and lose her again. He arranges for the Bay City-bound jet airliner, which Iris is on, to return to Houston. During the first season of the series, the stories centered around the daily lives of the wealthy Wheelers and Bellmans and the middle-class Marshalls, and their ranching and oil interests. The 1981 revamp In November 1981, McKinsey left the show, and the secondary characters seen in the first year were given more story. Texas lost one million viewers upon McKinsey's departure. While Another World, which also lost a million viewers upon her 1980 departure, could afford the drop in ratings, Texas could not, and its days were numbered. To try to appeal to the younger audience, the show rechristened itself Texas: The New Generation. In the daytime ratings