Demon associated with his name. Timico also offered an increase of £25,000 to reach a total of £575,000 prize money for the 2016 Gold Cup renewal. It was the first time that the race had been sponsored by a non-bookmaker since the Tote took over from Piper Champagne in 1980. In July 2018 Cheltenham Racecourse announced Magners Irish Cider as the new Cheltenham Gold Cup sponsor until 2021 with a possible extension to 2022. Magners ended their sponsorship early, after the 2020 race, and the 2021 race will carry the name of the charity WellChild. On 24 January 2022 it was announced luxury jeweller Boodles would sponsor the Cheltenham Gold Cup from 2022. The Cheltenham Gold Cup has had the following sponsors: No sponsor before 1972 Piper Champagne Cheltenham Gold Cup (1972 – 1979) Tote Cheltenham Gold Cup (1980 – 2003) totesport Cheltenham Gold Cup (2004 – 2011) Betfred Cheltenham Gold Cup (2012 – 2015) Timico Cheltenham Gold Cup (2016 – 2018) Magners Cheltenham Gold Cup (2019–2020) WellChild Cheltenham Gold Cup (2021) Boodles Cheltenham Gold Cup (2022- Further reading Declan Colley, 2010, When Bobby Met Christy – The Story of Bobby Beasley and a Wayward Horse, Collins Press See also Horseracing in Great Britain List of British National Hunt races Cheltenham Festival References Racing Post: , , , , , , , , , , , , , , , , , , , , , , , thejockeyclub.co.uk/cheltenhamItalic text – Media information pack (2010). horseracinghistory.co.uk – Cheltenham Gold Cup. pedigreequery.com – Cheltenham Gold Cup – Cheltenham. tbheritage.com – Cheltenham Gold Cup. External links Race Recordings National Hunt races in Great Britain Cheltenham Racecourse National Hunt chases Gold Cup Recurring sporting events established in 1924 1924 establishments in England Annual sporting events in the United Kingdom March sporting events