Rose-Marie is an operetta-style musical with music by Rudolf Friml and Herbert Stothart, and book and lyrics by Otto Harbach and Oscar Hammerstein II. The story is set in the Canadian Rocky Mountains and concerns Rose-Marie La Flemme, a French Canadian girl who loves miner Jim Kenyon. When Jim falls under suspicion for murder, her brother Emile plans for Rose-Marie to marry Edward Hawley, a city man. The work premiered on Broadway at the Imperial Theatre on September 2, 1924, running for 557 performances. It was the longest-running Broadway musical of the 1920s until it was surpassed by The Student Prince (1926). It was then produced at the Theatre Royal, Drury Lane in London in 1925, enjoying another extraordinary run of 581 performances. It was filmed in 1928, in 1936 and again in 1954. The best-known song from the musical is "Indian Love Call". It became Jeanette MacDonald and Nelson Eddy's "signature song". Several other numbers have also become standards, including the title song. Background Producer Arthur Hammerstein, attempting to create popular new Broadway shows in the operetta tradition, sought exotic, unusual settings for his new productions. The Fortune Teller (1898) is set in Hungary, The Merry Widow (1907) takes place in France, and Naughty Marietta (1910) features New Orleans. He sent his nephew, Oscar Hammerstein II, and Otto Harbach to Quebec, Canada, to witness a rumored magnificent ice sculpture festival. The men reported that there was not, nor had there ever been, such a festival in Quebec or any part of Canada. Arthur Hammerstein still liked the Canadian setting, and Oscar Hammerstein II and Harbach began work on the book for a new musical set in the Canadian Rockies. Rudolf Friml and Herbert Stothart collaborated on the score, and opera star Mary Ellis was cast in the title role. British actor and singer Dennis King was cast opposite her as Jim Kenyon. Productions and adaptations Stage versions Rose-Marie premiered on September 2, 1924 at the Imperial Theatre in New York City, running for 557 performances. Direction was by Paul Dickey and choreography was by Dave Bennett. The orchestrations were by Robert Russell Bennett. Costumes were designed by Charles LeMaire, and settings were by Gates and Morange. It had a brief revival on Broadway in 1927. It was then produced at the Theatre Royal, Drury Lane in London in 1925, enjoying another extraordinary run of 581 performances. The original West