Survive! (The disaster in question was also described in Piers Paul Read's book Alive.) The surprise box office success of Survive! in 1976 made Carr a wealthy man and gave him clout at Paramount Pictures. In 1977, Stigwood asked him to produce the ad campaign for Saturday Night Fever, and he turned the film's premiere into a star-studded television special. It worked so well that Stigwood gave him Grease (1978). Carr not only helmed the ad campaign and produced the premiere party and television special for Grease, but also co-produced the film for six million dollars, casting his then client Olivia Newton-John. It became the highest-grossing film of the year, and one of the highest-grossing films up until that time, at just under $100 million. The film was nominated for five Golden Globe Awards and won two People's Choice Awards, for Best Picture and Best Musical Picture. That year he even appeared in a role on the final season of the Angie Dickinson television series Police Woman. Stigwood and Carr would work on several other films, including 1978 Oscar-winning The Deer Hunter. The following year, 1979, he produced the Village People film musical Can't Stop The Music, a production which, while campy, steered clear of addressing the band members' presumed homosexuality in the script. Again he orchestrated a lavish series of premieres and a television special that co-starred his friends Hefner and Cher. But the film was released in 1980, after the crash of the disco craze, and as a result, it was a major flop. Because of this, Carr "won" the first annual Golden Raspberry Award for Worst Picture in 1981. Undaunted, he went on to produce Grease 2 (1982) which, while nowhere near the hit of its predecessor, was not the financial loss that Can't Stop The Music had been. When Carr was in Paris for the premiere of Grease, a friend took him to see a play about a gay couple, La Cage aux Folles. By this time in his career, Carr was ready to face the gay theme head on. Returning to Broadway he produced a musical version of the 1973 play, which had since been made into a French film, and would later be remade as an American film called The Birdcage. With a book by Harvey Fierstein and music and lyrics by Jerry Herman, the show opened in 1983 and was a huge success,