department store chains (Robinson's and May Company California) into a single business unit, resulting in the rebranding of most Robinson's and May Co. department stores - including the Robinson's at Fashion Island - to Robinsons-May in 1993. The I. Magnin brand was phased out by parent company Federated Department Stores in 1995, with the Fashion Island location rebranded as a Bullock's Women's Store in June of that same year. The purchase of Broadway Stores, Inc. - the parent company of The Broadway - by Bullock's owner Federated Department Stores in 1996 led to another significant shift in the property's anchors. Federated announced it would rebrand the Broadway fleet of department stores into Macy's or Bloomingdale's, closing redundant locations in the process. The Bullock's Women's store at Fashion Island was converted to a women's-only Macy's store in the summer of 1996. The Broadway, the sole remaining anchor from the property's 1967 opening, was renovated and reopened as Bloomingdale's in the fall of 1996, as part of the company's entry into California. The arrival of Bloomingdale's was considered a major achievement for Fashion Island, beating its rival South Coast Plaza in a bidding war for the department store's first Orange County location. The third floor of the Atrium Court building was converted into a separate Bloomingdale's Home Store in 1997. The first Fleming's Prime Steakhouse & Wine Bar opened adjacent to the Hard Rock Cafe in 1998, followed by then-sister concept Roy's the following year. Fashion Island was renovated once more in 2003, strengthening the property's Mediterranean design and adding refreshed landscaping, architectural elements, and a new carousel. The Hard Rock Cafe closed in 2005, and was replaced by Blue Coral, a short-lived seafood concept from Fleming's and Roy's parent OSI International (now Bloomin' Brands). That same year, a major renovation to the property's Neiman Marcus created a third level above the still-operating department store. The 2006 merger of Federated Department Stores and May Department Stores brought another wave of changes to Fashion Island. The property's Robinsons-May store became a full-line Macy's store, while the stand-alone Macy's Women's store was shuttered and sold to The Irvine Company for future development. Bookstar rebranded as Barnes & Noble, and moved to a significantly larger space in the Atrium Court that same year. In 2009, The Irvine Company began another renovation to the property, at a cost of $100 million. The renovation project included the