has partnered with and donated to a variety of organizations, including Habitat for Humanity since 2010 and the Martin Luther King, Jr. National Memorial Project Foundation since 2008. In 2013, the MetLife Foundation announced a new focus on financial inclusion, including educational programs on basic financial planning for disadvantaged children and financial services aimed at low-income communities. According to the OECD, MetLife Foundation’s financing for 2019 development increased by 20% to US$14 million. Relationship with Peanuts MetLife's use of comic strip characters since the mid 1980s, according to chief marketing officer Esther Lee, was intended "to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant." MetLife licensed Snoopy and other Peanuts characters for promotional purposes from the Iconix Brand Group, which owns the promotional rights to the works of Charles M. Schulz. In 2010, Iconix formed a joint venture with Schulz's heirs (as Charles Schulz himself died in 2000), buying out E. W. Scripps Co. and United Features Syndicate for $175 million. MetLife was reported to pay $12 million per year to Iconix for licensing rights. Prior to the Iconix deal, MetLife had licensed the characters from other rights-holders. The Peanuts-based campaign was developed by the advertising agency Young & Rubicam. MetLife also has used Foote Cone & Belding to develop Peanuts-related promotions. MetLife announced the end of its 31-year relationship with Peanuts on October 20, 2016. This decision resulted from the company's sale of its life insurance business to concentrate on corporate clients. MetLife's new blue and green logo was criticized for being a knock-off of comparison website Diffen. Blimp and sports sponsorship The MetLife blimp program began in 1987 with the “Snoopy 1” airship and, in 1994, expanded to include the “Snoopy 2” airship. The program provided aerial coverage to over 80 major sporting events every year and became the official aerial coverage provider of the PGA Tour. “Snoopy 1” and “Snoopy 2” also provided overhead television coverage for the NFL, CBS College Football, the LPGA, the NBA Finals, Copa Chile, the Preakness Stakes, and the Kentucky Derby. When MetLife ended their ‘’Peanuts’’ branding, they also brought the blimp program to a close. On August 23, 2011, MetLife agreed to a 25-year sponsorship deal to rename New Meadowlands Stadium in East Rutherford, New Jersey, home of the NFL's New York Giants and New York Jets to MetLife Stadium.