automobile meant workers no longer needed to live near their work places and now had access to more employment opportunities. A combination of the freedom that came with private transport and the mass communication of radio saw the isolation of company towns lessen and the social basis of the company town become less necessary. Furthermore, the accessibility of the working class to private transport also marked a step of equality as they had previously only been accessible to the wealthy. As access to surrounding municipalities increased, residents of company towns gained access to an increasing amount of government-funded public resources such as schools, libraries, and parks. Accordingly, there was no longer a need for the amenities of company towns which, prior to welfare capitalism, had previously been unattainable to the working class. This new-found freedom saw a change in the mindset of workers who began to look on welfare capitalism as demeaning rather than an incentive. Accordingly, many employees began to request additional pay in lieu of welfare programs. This was well received by some employers as the idea of ‘laissez-faire’ individualism, which promoted entrepreneurial virtues of hard-work being rewarded rather than direct charity, began to shape new-age paternalism. Modernization and the increase in material well-being had also lessened the perceived need for paternalism and moral reform. Consequently, the economic downturn of the early 1930s saw some businesses do away with employee welfare schemes to reduce costs. However, the Roosevelt Administration's New Deal dealt the final blow to end American company towns by raising minimum wages, encouraging industrial self-governance, and pushing for the owners of company towns to "consider the question of plans for eventual employee ownership of homes". To a lesser extent the New Deal also reduced the need for employee housing by transforming housing finance to a lower-interest, lower-deposit system making home ownership more accessible to the working class. Model company towns During the late nineteenth century, model company towns materialised, as enlightened industrialists recognised that many poor workers were living in appalling conditions. These industrialists wished to combat the unsanitary and congested conditions common to working class districts in order to create better living conditions for workers. Model company towns such as Port Sunlight (1888) and Bournville (1895) were influential in regards to their building and planning innovation. The ideas generated from these model towns are regarded as having a significant influence on the Garden City movement.