Bay. Sign Route 41, which followed Legislative Route 125 northeast of Cholame, continued along Route 33 west to the coast. However, Route 125 had still not been paved between Cholame and Atascadero by the 1950s and so US 466 was moved to the longer but better-quality Route 33 via Paso Robles, replacing SR 41 to Paso Robles and overlapping US 101 to Atascadero. As SR 41 had not been signed over the unpaved road west of Paso Robles, it was truncated to Cholame. US 466 was eliminated in the 1964 renumbering, becoming SR 46 east from Paso Robles. However, instead of going south and west to Morro Bay, SR 46 continued west to Cambria and the road via Creston and Atascadero to Morro Bay (which had since been paved) became part of SR 41. A new two-lane expressway carrying SR 46 west from Paso Robles was built in the mid-1970s, replacing Santa Rosa Creek Road. The two-lane stretch from Paso Robles to Cholame was once known as 'Blood Alley' for the large number of vehicle incidents, mainly head-on collisions, among the high volume of commuters, truck drivers and tourists. Between 2000 and 2010, a total of 38 people were killed. As of 2016, 'Blood Alley' was widened to a four-lane expressway from the junction of US 101 to just east of the west junction of SR 41, near the town of Shandon. The east junction of the SR 46/SR 41 split is named after actor James Dean, who was killed in a car crash near this site on September 30, 1955. The current intersection is now marked as the James Dean Memorial Junction. The junction was officially dedicated as the James Dean Memorial Junction on September 30, 2005 as part of the State of California's official commemoration of the 50th anniversary of Dean's death. However, this is not the actual intersection where the accident occurred, contrary to popular belief. The accident scene is about 100 feet to the south of the current intersection, where the road used to be. The California Department of Transportation (Caltrans) carried out an interim safety project west of Cholame in December 1995, mandating daytime headlights and installing thermoplastic striping, a concrete barrier and rumble strips. Caltrans has plans to start widening the section between SR 33 and I-5 in 2017. There are also plans to upgrade SR 46 west of this segment and build an