A television special (often TV special, or rarely television spectacular) is a standalone television show which may also temporarily interrupt episodic programming normally scheduled for a given time slot. Some specials provide a full range of entertainment and informational value available via the television medium (news, drama, comedy, variety, cultural), in various formats (live television, documentary, studio production, animation, film), and in any viewing lengths (short films, feature films, miniseries, telethons). Examples The types of shows described as television specials include: One-time comedy shows Adaptations of operas, Broadway plays, and other musicals Celebrity profiles, interviews, or tribute specials Seasonal programs or parades: Christmas television specials, Macy's Thanksgiving Day Parade, New Year's Eve Theatrical films and "made-for-TV" movies Animated cartoons (shorts) Irregular sports events: Olympic Games, Super Bowl Beauty pageants: Miss America, Miss Universe Award shows: Academy Awards Fundraising campaigns (telethons, pledge drives) On-going breaking news or event coverage such as the funeral of a major public figure or the wedding of a member of a royal family Promotional previews of regularly scheduled programming (such as Saturday morning preview specials) History The production of early television shows was very expensive, with few guarantees of public success, and ongoing (weekly) shows typically required a single, major sponsor to operate. As such, a good deal of programming was one-off shows, accommodating smaller sponsors and not requiring a loyal audience following. As the industry matured, this trend reversed; by the 1950s, most networks aimed to provide stable, routine, and proven content to their audiences. Television executives, such as CBS president James Aubrey, sought to avoid any disruption in viewing habits which might cause viewers to move to another network. These weekly series, though, typically became too expensive for any single sponsor, so stand-alone shows offered a way to continue accommodating the single-sponsor practice, leading to shows like Amahl and the Night Visitors (1951, sponsored by Hallmark Cards as part of the Hallmark Television Playhouse) and the Ford 50th Anniversary Show (1953, a two-hour variety show simulcast on both CBS and NBC). In 1954, NBC president Sylvester Weaver pioneered an innovative style of programming which he called "spectaculars". These stand-alone broadcasts, usually 90 minutes in length, were designed to attract large, new audiences and bring prestige to the network. The spectaculars aired on three nights every fourth week - a major gamble because it controversially broke up viewer routines and risked stable weekly sponsorship deals.