part of the text and incorporated it into the label graphics. Hence, the first batch of bottles carried the number "33" and they remained that way since they were continually collected and reused. Tito admitted, however, that there is no hard proof for this theory, and that at this point no one really knows what the true origin of the "33" may have been. Nonetheless, the tradition of the printing explanation has been sustained by the company as the wording on the labels has changed over the years, and the verbiage is carefully structured to retain a length of 33 words. The Rolling Rock nomenclature on the bottles was painted on, not paper or plastic. Rolling Rock Red Anheuser-Busch introduced a red lager version of Rolling Rock called Rolling Rock Red. While the number 33 has been a traditional part of Rolling Rock iconography, Rolling Rock Red's label has a "3", presumably signifying the name of the beverage ("Rolling Rock Red") or the words in the tagline "Finely Crafted Lager", which appears only on the Rolling Rock Red bottles. In media Rolling Rock is a significant symbol in internet celebrity James Rolfe's series Angry Video Game Nerd, where his character, the Nerd, takes a sip from a bottle of the drink to calm himself down when getting angry at bad games. Rolling Rock also appeared occasionally on episodes of The Sopranos, which was based in New Jersey. In the 1978 film The Deer Hunter, Robert De Niro’s character (Michael) offers Meryl Streep's character (Linda) a Rolling Rock. Rolling Rock is prominently featured in the 1986 film At Close Range, which takes place in rural Pennsylvania. Red Forman is occasionally shown drinking Rolling Rock during dinner scenes in That 70's Show. Rolling Rock is also featured in the movie That’s My Boy, which has the father of the main character double fisting bottles of the ‘rock Rolling Rock is featured in the series Mare of Easttown, as a favorite beer of main character. See also Iron City Brewing Company Rolling Rock Club Rolling Rock Town Fair References External links Rolling Rock official website American beer brands Anheuser-Busch beer brands Westmoreland County, Pennsylvania Products introduced in 1939 Latrobe, Pennsylvania