aired black-and-white classics from the 1930s through the 1950s that American Movie Classics had been airing up until its format changeover; however, the new channel never debuted. The network also gradually brought back original programming. In 2004, AMC aired its first reality series, FilmFakers; the show featured out-of-work actors who believed they were auditioning for a major role in a real movie, only to be told that they were the subject of a prank and no film actually existed. A New York Times article on the show said that "FilmFakers may go down as one of the meanest reality series yet." From 2003 to 2007, AMC was a channel focused on American films partially classics as well as documentaries about film history such as Backstory and Movies that Shook the World. On September 1, 2006, AMC officially became available in Canada for cable customers of Shaw Cable and satellite customers of Shaw Direct (formerly StarChoice), marking the first time the network was made available outside the United States. In late 2007 the network debuted its first original drama series Mad Men, a period piece about Madison Avenue advertising executives in the 1960s. The show was immediately lauded by critics, and won 16 Primetime Emmy Awards and a Peabody Award. Breaking Bad, a drama about a cancer-stricken chemistry teacher involved in making and dealing methamphetamine (played by Bryan Cranston, who had been known primarily for comedic roles in series such as Malcolm in the Middle prior to the series), premiered in 2008; also garnering critical acclaim, winning 16 Primetime Emmy Awards. Breaking Bad and Mad Men ended their runs in 2013 and 2015, respectively, with the former receiving a spin-off in the form of Better Call Saul. 2009–2013: "Story Matters Here" On May 31, 2009, during the second-season finale of Breaking Bad, AMC rebranded with the introduction of a new slogan, "Story Matters Here". Later that year, the network premiered its second miniseries, The Prisoner. On January 4, 2010, AMC began airing infomercials on Monday through Saturday mornings from 6:00 to 9:00 a.m. Eastern Time; the Saturday morning infomercial block was eliminated after its March 25, 2011, airing as AMC added a Saturday block of western series and films the following week. 2010 also saw the premieres of Rubicon and The Walking Dead. While Rubicon was cancelled, The Walking Dead became an enormous success and has become the most watched scripted