Behavior & Social Institutions No. 2, ERIC, 1974. Description: Empirical investigation of the labor market returns to education. Importance: Popularizing the empirical research in that subfield. Coining the so-called "Mincer equation". Behavioral economics Advances in Behavioral Economics Camerer, C., Loewenstein, G., and M. Rabin. Princeton (NJ), Princeton University Press, 2003 Description: Definitive one-volume resource on the field. Importance: Introduction Judgment Under Uncertainty: Heuristics and Biases Tversky, A., and D. Kahneman. Science 185: 1124–31, 1974 Description: Importance: Prospect Theory: An Analysis of Decision Under Risk Kahneman, D., and A. Tversky. Econometrica 47: 263–91, 1979. Description: In this article, Prospect theory, a descriptive theory of choices under uncertainty, is introduced, bringing together ideas from psychology (framing and probability weighting) and economics (expected utility). Importance: Topic creator, Breakthrough Irrational Behavior and Economic Theory Becker, G. Journal of Political Economy 70: 1-13, 1962. Description: In this paper, Becker demonstrates that neoclassical economic demand curves follow simply from the fact that compensated price changes in the goods available to consumers with fixed budget sets cause corresponding shifts in the consumption opportunity sets of those consumers and thus do not require any assumptions about the rationality of market participants to justify their use. Importance: Potentially debunks any economic policy or market level analysis implications of the field of behavioral economics. Experimental economics Experimental Economics: Rethinking the Rules Nicholas Bardsley, Robin Cubitt, Graham Loomes, Peter Moffatt, Chris Starmer & Robert Sugden Princeton (NJ), Princeton University Press, 2005. Description: A first structured and methodical survey of economic methods, with a focus on methodology. Importance: Consolidation of the field, methodological issues. Behavioral Game Theory Camerer, C.F. Princeton (NJ), Princeton University Press, 2003. Description: A handbook for advanced experimental and behavioral economics students. Importance: Introduction The Handbook of Experimental Economics Kagel, J. H. and Roth, A. E. (eds.) Princeton (NJ), Princeton University Press, 1995. Description: The experimental economics handbook. Importance: Introduction, Influence Finance Portfolio Theory Harry Markowitz "Portfolio Selection", Journal of Finance, 7 (1), 1952, 77–91. Description: Development of the utility framework which shows an optimum can be reached using a portfolio of investments. In effect the first real proof that you should not put all your eggs in one basket. Importance: Precursor to most modern portfolio theory work in finance. Capital asset pricing model William F. Sharpe "Capital asset prices: A theory of market equilibrium under conditions of risk", Journal of Finance, 19 (3), 1964, 425–442 Description: Development of