Texas Observer that the "heyday" of the paper was around 2004. Advertising-related income declined due to the rise of persons reading articles online, as well as the establishment of Craigslist. In 2005, New Times acquired Village Voice Media, and changed its name to Village Voice Media. In September 2012, Village Voice Media executives Scott Tobias, Christine Brennan and Jeff Mars bought Village Voice Media's papers and associated web properties from its founders and formed Voice Media Group. The paper's fortunes declined, as Backpage, which separated from Village Voice Media, had contributed significant funding. On November 3, 2017, Voice Media Group announced that it would cease printing of the Press, moving to online-only publication, and that the paper would only use freelance journalists. Voice Media Group cited Hurricane Harvey as the final factor behind the cessation, and Downing stated that a recession in the oil industry and the decline of revenue from advertising contributed to the decision. The majority of the Press employees, including nine full-time editorial staff members and at least 6 employees on the advertising staff, lost their jobs. Downing and publisher Stuart Folb continued, along with a small advertising staff and marketing manager. The online-only scenario was a compromise reached by Downing and Folb with the owners, who initially wished to completely shut the paper down. In 2021, Voice Media Group sold the Houston Press to an anonymous buyer. Content Hardy stated that the Houston Press, known for its coverage of the culture of Houston, was like a "court jester" compared to the Houston Chronicle being the "king" of Houston's journalism industry; he added "Its music and arts listings were more comprehensive and reliable than those of the Chronicle, which often seemed painfully out of touch, and it had the best critics in the city." He added that "The Press established a reputation for punching above its weight" in regards to investigative journalism, citing how an article lead to the exoneration of Roy Criner. The publication included John Nova Lomax's articles on the cityscape and music as well as Robb Walsh's articles on the cuisine of Houston. Headquarters The headquarters of the Houston Press are located in Midtown Houston on McGowen Street. Prior to 1998, the Houston Press was located in Suite 1900 of the 2000 West Loop South building in Uptown Houston, off of the 610 Loop West Loop. In 1998, it moved to a new location