fill out the timeslot (Saturday nights from 10:00 p.m. to 12:00 a.m. Eastern Time): classic movie trailers, drive-in movie ads and snipes (bits extolling viewers to visit the snack bar, etc.), along with music videos cribbed from movie musicals from the period. The majority of the films presented on AMC during the 1990s had originally been released by Paramount Pictures, 20th Century Fox, Columbia Pictures, and Universal Pictures. The channel also occasionally showed classic silent films. The regular hosts of the telecasts were Bob Dorian and later, Nick Clooney (brother of singer Rosemary and father of actor and businessman George), as well as New York City radio personality Gene Klavan from WNEW (1130 AM, now WBBR). Another WNEW alum, Al "Jazzbo" Collins, provided his voice for the "Jazzbo's Swingin' Soundies" series of interstitials. For most of its first 18 years in existence, AMC provided uncut and uncolorized films without commercial interruption. Its revenue came from carriage fees provided by the cable providers that maintained carriage agreements with the channel. However, in 1998, AMC began accepting traditional advertising, incorporating limited commercial interruptions between films (its sister movie channel Romance Classics, which had launched only one year earlier, became an entirely ad-supported channel at that point). By 2001, AMC had also incorporated commercial breaks during its movie telecasts. As a result of this move, Turner Classic Movies became the only one of the two classic film-focused networks to present their films commercial-free. 2002–2009: Format change and expansion into original programming On September 30, 2002, AMC underwent a significant rebranding, changing its format from a classic movie channel, broadening to a more general focus on movies from all eras – as well as shortening its name to just the "AMC" abbreviation, and introducing a new logo (a rectangular outline with a lowercase and uppercase "aMC" text) and a new slogan that says TV for Movie people. Kate McEnroe, then-president of Rainbow Media, cited lack of subsidies from cable providers as the reason for the addition of advertising, and cited ad agencies who insist on programming relevant to their products' consumers as the reason for the shift to recent movies instead of just classics. At the time of the format switchover, the company also attempted to launch a spin-off digital cable channel, AMC's Hollywood Classics, which would have required viewers to pay an extra fee to receive the channel. This commercial-free channel would have