"Who Do You Think You Are" (styled without a question mark) is a song performed by British pop group Spice Girls. It was written by the group members with Paul Wilson and Andy Watkins—also known as Absolute—for the group's debut album Spice, released in November 1996. The song is heavily influenced by early 1990s dance-pop, and has a nu-disco-style beat that resembles the music of the late 1970s. Its lyrics are about the superstar life, and how someone can get trapped in the world of fame. In February 1997, the group opened the Brit Awards with "Who Do You Think You Are". The Union Jack dress that Geri Halliwell wore during the performance made the front page of various newspapers, and is now remembered as one of the most iconic symbols of Cool Britannia. "Who Do You Think You Are" became the official single of the 1997 Comic Relief. A video with the Sugar Lumps—a satirical version of the group—was released to help raise money for charitable causes and donated all the proceedings from the single. "Who Do You Think You Are" was a commercial and critical success, with Melanie Chisholm's vocals receiving praise from pop music critics. Released with "Mama" as a double A-side single in March 1997, it became the group's fourth consecutive single to top the UK Singles Chart, making them the first act in UK chart history to have its first four singles reach number one. Additionally, it was certified platinum by the British Phonographic Industry (BPI), and performed well internationally, reaching the top ten in many European countries and New Zealand, and the top twenty in Australia, France, and Norway. Background In December 1994, the Spice Girls persuaded their former managers—father-and-son team Bob and Chris Herbert—to set up a showcase in front of industry writers, producers and A&R men at the Nomis Studios in Shepherd's Bush, London. Among the attendees was BMG Publishing's Mark Fox, former percussionist of the 1980s new wave band Haircut One Hundred. Since the showcase, Fox was unofficially helping the group to get contacts in the business. In May 1995, he introduced the group to Paul Wilson and Andy Watkins—the songwriters and production duo known as Absolute. Fox phoned the duo and told them: "You won't believe it, but I've got your act. They've just walked in the door. They're beautiful, everything you've been looking for. I'll bring them down straight