NFL in the first ever Super Bowl, against the AFL champion Kansas City Chiefs. Starr had another solid game against the Chiefs, throwing for 250 yards and two touchdowns, both to Max McGee, in a decisive 35-10 Packers win. Starr was named the first-ever Super Bowl MVP for his performance. 1967 was a down year for Starr, especially when compared to his previous three seasons. Bothered by a hand injury for much of the season, Starr threw for only 1,823 yards and 9 touchdowns, with a career-high 17 interceptions thrown. Helped in large part by their defense, the Packers still finished 9-4-1, which was good enough for the Packers to reach the postseason. In the divisional playoff against the Los Angeles Rams, Starr was back in form, throwing for 222 yards and a touchdown pass in a 28-7 Packers triumph. This victory would set the stage for the infamous Ice Bowl against the Dallas Cowboys in the 1967 NFL Championship Game. Consulting with Lombardi on the sideline, Starr suggested a basic wedge play ― with a twist. Instead of handing off to Chuck Mercein as the play dictated (and unbeknownst to his teammates), Starr suggested running it in himself. Having enough of the bitterly cold weather, Lombardi said, “Then do it, and let's get the hell out of here!" Starr almost broke down in laughter as he ran back to the huddle, but held his composure. The quarterback sneak play worked and the Packers went on to beat the Cowboys 21-17. Even in the cold conditions, Starr was still able to throw for 191 yards in the Ice Bowl, with two touchdown passes to Boyd Dowler. At the Orange Bowl in Miami, the Packers defeated the AFL champion Oakland Raiders 33–14 in Super Bowl II, Lombardi's final game as head coach of the Packers. Starr won his second consecutive Super Bowl MVP award for his performance, where he threw for 202 yards and a touchdown pass, a 62-yard strike to Boyd Dowler. The 1967 Packers remain the only team to win a third consecutive NFL title since the playoff system was instituted in 1933. Starr had originally planned to retire after the second Super Bowl win in January 1968, but without a clear successor and a new head coach, he stayed on. After Lombardi's departure, Starr continued to be a productive quarterback under new Packers coach Phil Bengston, though injuries