much broader brims and higher crowns. The clothing was also jauntier and more imaginative, and mustaches and beards were more common. These changes brought a better ranking (number 18) in the top-30 primetime shows, after the previous year had the show slip out of the top-30 rankings for the first time. (It was one of only four Western series on in primetime.) The final season operated on a "rotating lead actor" basis of the four stars, with normally just one lead appearing each week. Two of the four lead actors (Lee Majors and Doug McClure) never appeared together in the last season. The ranch itself played a very nominal part in season 9, with most scripts featuring the four stars away from the ranch. Little seemingly could save it, as the final season brought in several big guest stars to the remaining episodes. The studio and network were set on ending the series, as evidenced by rivals CBS and ABC making demographic moves away from rural-oriented shows (see "rural purge"). The final episode aired on March 24, 1971, ending the show's nine-season run. Characters The Virginian Played by James Drury, the Virginian was the tough foreman of the Shiloh Ranch. Based loosely on the character in the Owen Wister novel, he always stood his ground firmly. Respected by the town citizens and the hands of the ranch, he was a prominent figure in Medicine Bow. In the series, the Virginian is the ranch foreman from the first episode. This way, the producers were able to establish a feeling that he had been there for a while, thus keeping a consistent story line; this differed from the book, where he was the deputy foreman, eventually promoted to foreman. The Virginian usually wore a black hat, black leather vest, black boots, a maroon red shirt and a single right-handed holster and revolver. He often ordered Monongahela brand whiskey in saloons. When making the show, the producers chose not to reveal the Virginian's real name, and little about his past was actually made known. This succeeded in making the Virginian an intriguing and mysterious character. The foreman worked under five ranch owners throughout the series: Judge Garth (Lee J. Cobb), Morgan Starr (John Dehner), John Grainger (Charles Bickford), Clay Grainger (John McIntire), and Col. Alan Mackenzie (Stewart Granger). Drury was the only cast member to appear in the pilot (aired as an episode