described the societal status quo (religious and political, economic and cultural) that characterised the capitalism of the nineteenth century. As such, Marxist philosophic theory proposes two conceptual models, the Intentional and the Spontaneous, to characterise the social function(s) of the dominant ideology: (i) Intentional Ideology is deliberately constructed by bourgeois and petit-bourgeois intellectuals, which then is propagated by the mass communications media (print, radio, television, cinema, Internet). Hence, because the bourgeoisie own the communications media, as a social class, they can select, determine, and publish the economic, social, and cultural concepts that constitute the established status quo, which are the ideology (formal doctrines) that serves their interests as the ruling class of the society. Moreover, because the working class own no mass communications media, they are overwhelmed by the bourgeoisie′s cultural hegemony, and, because they have no intellectuals of their own, they adopt the imposed bourgeois worldview (Weltanschauung), which thus constitutes a false consciousness about their own economic exploitation by the strata of the upper classes; with that false awareness the working class lose their social and political, economic and cultural independence as a social class. (ii) Spontaneous Ideology spontaneously originates in every social class of a society, as an expression of the existing material structure of the given society. Based upon their experiences of societal life, the men and women of each social class (upper, middle, lower) construct their intellectual understanding of the society, and, because their societal experiences are primarily of capitalist social relations, the shared (dominant) ideology tends to reflect the norms of a capitalist society. Hence, the content of the reportage of a newspaper is determined, not by the socio-economic and political prejudices of the publisher, but by the societal status quo, the fixed social narrative that is believed by the publisher and by the readers of the newspaper. In organising as trade unions, the working class experience and express a different type of social relation within a capitalist society, because such an ideological perspective challenges the intellectual and social legitimacy of capitalism, by questioning the validity of how society is organised, and thus how it functions. The successful establishment of a working-class ideology (worldview) represents a collective approach to perceiving and resolving the socio-economic, political, and cultural problems of working-class people. Therefore, by means of such an embryonic class consciousness, a new material structure, within a capitalist society, becomes the base of a new ideology