VP, Chief Investment and Strategy Officer, The Allstate Corporation and President, Allstate Investments Mary Jane Fortin - President, Allstate Financial Suren Gupta - Executive VP, Allstate Technology & Strategic Ventures Guy Hill - Executive VP, Product Integration & Management Susan Lees - Executive VP, General Counsel, Secretary Jess Merten - Executive VP and Chief Risk Officer, Allstate Insurance Company Julie Parsons - Executive VP, Product Operations David Prendergast - President, Allstate East Territory Mario Rizzo - Executive VP and Chief Financial Officer, The Allstate Corporation Ken Rosen - Executive VP and Chief Claims Officer Glenn Shapiro - President, Allstate Personal Lines Steven P. Sorenson Fian - Executive VP, Allstate Brand Operations Advertising "Good hands" Allstate's slogan "You're in good hands" was created in the 1950s by Allstate Insurance Company's sales executive, Davis W. Ellis, based on a similar phrase he used to reassure his wife about a doctor caring for their child. It has been the slogan ever since 1950. Allstate also refer to themselves as the "Good Hands People". In the 1960s and 1970s, TV, print and radio advertising featured Allstate's spokesman, Ed Reimers. Reimers was often shown making the cupped-hand gesture. For 22 years, he remained the spokesman. A study in 2000 by Northwestern University's Medill Graduate Department of Integrated Marketing Communications found that the Allstate slogan "You're in good hands" ranked as the most recognizable in America. Logo Allstate's original hands logo was designed by Theodore Conterio in the 1950s. The employees were told whoever could come up with the best logo would win $50. Theodore Conterio came up with the design based on the slogan, "You're in good hands," and won the $50 prize. "Allstate's stand" Beginning in 2003, as policy growth slowed, Allstate's television commercials used spokesman Dennis Haysbert. The ads were intended to carry the message that Allstate's service was superior to that from low-cost providers GEICO and Progressive. Haysbert appeared in more than 250 commercials between 2003 and 2016. Mayhem Mayhem was created by Leo Burnett Worldwide. Burnett pitched the character to Allstate as "Mr. Mayhem", comparing him to the character Mr. White from the 1992 film Reservoir Dogs played by Harvey Keitel. Mayhem has been played by Dean Winters since the campaign was launched in April 2010. The character wears a black suit, white dress shirt, and black necktie and his face is usually bruised, scarred, or wearing a butterfly bandage. The