Bavarian Brewery. When the small brewery went bankrupt, Anheuser bought out the other creditors and renamed the company Anheuser. Adolphus married Eberhard's daughter Lilly in 1861. Returning to St. Louis after the Civil War, Busch entered his wife's family's brewery business. He bought out Eberhard's partner, William D'Oench. In 1879, the company was renamed Anheuser-Busch. At the death of Eberhard Anheuser in 1880, Busch became president of the business, and became wealthy due to the success of the brewery. He envisioned a national beer with universal appeal. His work was distinguished by his "timely adoption of important scientific and technological innovations, an expansive sales strategy geared largely toward external domestic and international population centers, and a pioneering integrated marketing plan that focused on a single core brand, Budweiser, making it the most successful nationally-distributed beer of the pre-Prohibition era." To build Budweiser as a national beer, Busch created a network of rail-side ice-houses and launched the industry's first fleet of refrigerated freight cars. However, throughout his life, he jokingly referred to his beer as "dot schlop" and preferred wine to drink. Later budweiser from Budějovice has been named "the beer of kings" since the 16th century. Adolphus Busch adapted the slogan to "the Kings Of Beers." The trademarks of these slogans owned by Anheuser Busch in the United States. When Busch implemented pasteurization (1878) as a way to keep the beer fresh for longer, his company was able to profit from shipping beer across the country. Busch soon acquired breweries in Texas which allowed his operation to distribute to Mexico and California. Busch was an early adopter of bottled beer and founded the Busch Glass Company to make bottles for his product. In 1901 sales surpassed the one million barrels of beer benchmark. In addition to pasteurization and refrigeration, Busch was an early adopter of vertical integration, or buying all components of a business. He bought bottling factories, ice-manufacturing plants, stave makers, timberland, coal mines, and a refrigeration company. He also bought railways and bought the rights from Rudolf Diesel to assemble diesel engines in America, establishing the Diesel Motor Company (later American Diesel Engine Company and Busch-Sulzer Bros. Diesel Engine Company). The Busch family also acquired hop farms in the area near Cooperstown, New York. His focus on the business extended to the flavor of the beer itself. Carl Conrad held the trademark for the name Budweiser and had