100 per cent shares of Hamleys Global Holdings Limited. Hamleys is planning to open a Hamleys in The Gate Mall in Kuwait. Website In the 1990s Hamleys had two websites, one for the UK which did not sell anything, and a U.S. version with a basic inventory. This changed in 1999 with the launch of hamleys.com. The site offered worldwide shipping and focused on user experience, customer service and the sale of traditional products and collectables. The chief executive of Hamleys told Marketing magazine "I do not want to become embroiled with the likes of Toys 'R'Us, Toyzone and eToys, which are fighting on price alone and will end up making next to no margin". In 2006, a glitch on the website allowed customers to claim a 60% discount on any product. Econsultancy critiqued the site for its basic approach in 2013, and felt that it "doesn't do a lot to represent the brand; in fact, it may even detract from it". See also Reliance Retail Benjamin Pollock's Toy Shop Gamleys Nintendo References External links Official website for United Kingdom Shops in London Retail companies of the United Kingdom Buildings and structures in the City of Westminster British Royal Warrant holders Tourist attractions in the City of Westminster Toy retailers 1760 establishments in England Retail companies established in 1760 2019 mergers and acquisitions Retail companies of Europe Retail companies of the Czech Republic Lines Bros Toy retailers of the United Kingdom British companies established in 1760 Reliance Retail