final (or 'clocked') TV commercial which also needs to be submitted for approval to the BACC. The agency can submit the 'clocked' ad in a variety of ways including on VHS, DVD or digitally via FTP using the digital copy clearance system. Once received and ingested into the BACC system the ad is first checked for supers, a process which measures the height (in television lines) of required legal text ('the small print') to ensure it complies. The legal text height is 16 TV lines, measured on a flat-topped, lower case letter and anything less will be rejected. Legal text is also timed to ensure it is legible to the viewer. Some ads fail at this point and the agency is forced to change the legal text to ensure it complies. After this stage the ad is subjected to a 'flash test' which ensures it will not cause health implications to sufferers of photosensitive epilepsy. After this stage the commercial is screened by a Traffic Assistant who checks the ad and accompanying post-production script and relevant consignment details are full, valid and correct. Consignment details include relevant music, artists names and voice-over names. Once this process is complete the ad is allocated to the relevant Copy Group Executive where it is viewed and placed 'on the reel' for the following day's morning meeting. The term 'on the reel' relates to a viewing which takes place every morning at 10am where a group of executives view each commercial and pass comments on whether it complies with the BCAP code. Most ads comply (because they are as per the initial script) but this viewing serves as a point of spotting otherwise unforeseen problems such as music which is not permitted or a style of cutting which does not show the product in an accurate light. After the morning meeting, usually at 11:30am the copy group return to their desks and pass on feedback to the agencies and approve compliant commercials. See also CAP Code Ofcom Radio Advertising Clearance Centre References External links Clearcast https://web.archive.org/web/20040704014500/http://www.adconsult.info/framework/existing_regulation.cfm?menulink=true Censorship of broadcasting in the United Kingdom