ventures In 1994, Fleury joined a group that involved his former junior coach, Graham James, fellow NHL player Joe Sakic, and professional wrestler Bret Hart as a minority owner of the expansion Calgary Hitmen of the Western Hockey League. He sold his share of the team to the Flames in 1997 in the aftermath of James' conviction for sexually abusing Sheldon Kennedy and another player. After returning from the United Kingdom, he operated Fleury's Concrete Coatings, a concrete sealing business he started with his wife Jennifer and brother Travis, until it closed in 2009. He filmed a pilot episode in 2007 for a reality TV series based on his concrete business called Theoren Fleury: Rock Solid: "We want to show people that if you have a dream, anything is possible with a little ambition," Fleury said of the show. It was not picked up by any network. The 2008 launch of clothing line "FAKE" (Fleury's Artistic Kustom Enterprises) led him to approach the Calgary Vipers of the Golden Baseball League in the hope of convincing them to use his brand of practice jerseys. The conversation led to talk of Fleury playing a game for the Vipers as a publicity stunt. He made his professional baseball debut on August 9, 2008, at the age of 40, hitting a single in a pinch-hit appearance against the Yuma Scorpions. He started the second game at left field and struck out twice before he was replaced. "I've had so many things happen in my life already that I sometimes surprise myself with the things I've done, the things I've accomplished. This was just another one of those days," Fleury said of his appearance with the Vipers. Country music career In September 2015, it was announced through Fleury's Twitter he was working on a country music record to be released in the fall of 2015. He released his first single titled "My Life's Been a Country Song" and it reached more than 20,000 plays on SoundCloud within the first 24 hours of being released. His debut record, I Am Who I Am, was released on October 16, 2015, through eOne Music Canada. Fleury said his country music ambitions had been a six-year process and he received vocal and performance training from music industry professionals. He collaborated with long-time friends Phil Deschambault and Paddy McCallion and together wrote more than 30 songs worth of material that