is the widespread use of the term moreno. This is difficult to translate into English, and carries a few different meanings. Derived from Latin maurus, meaning inhabitant of Mauritania, it has traditionally been used to distinguish White people with dark hair, as opposed to ruivo ("redhead") and loiro ("blonde"). It is also commonly used as a term for people with an olive complexion, a characteristic that is often found in connection with dark hair. In this connection, it is applied as a term for suntanned people, and is commonly opposed to pálido ("pale") and amarelo ("yellow"), which in this case refer to people who are not frequently exposed to sun. Finally, it is also often used as a euphemism for pardo and preto. Finally, the Black movement has combined the groups pardos and pretos as a single category of negro (it does not use Afro-brasileiro or any other hyphenated form). This appears to be similar to the Black Power movement in the United States, or, historically, the discriminatory one drop rule. But in Brazil, the Black movement understands that not everybody with some African ancestry is Black. It knows that many White Brazilians have African (or Amerindian, or both) ancestrys – so a "one drop rule" isn't what the Black movement envisages, as it would make affirmative action impossible. Second, the main issue for the Black movement is not cultural, but rather economic: its members are not seeking a supposed cultural identification with Africa, but rather to rectify a situation of economic disadvantage, common to those who are non-White (with the exception of those of East Asian ancestry), that groups them into a negro category. However, this effort to divide Brazilians between brancos and negros is seen as influenced by American one-drop rule, and attracts much criticism. For instance, sociologist Demétrio Magnoli considers classifying all pretos and pardos as Blacks as an assault on the racial vision of Brazilians. He believes that scholars and activists of the Black movement misinterpret the ample variety of intermediate categories, characteristic of the popular system, to be a result of Brazilian racism, and that causes Blacks to refuse their identity and hide in euphemisms. Magnoli refers to a survey about race, conducted in the town of Rio de Contas, Bahia, in which the choice of pardo was replaced by moreno. The town has about 14,000 people, 58% of whom White. Not only pardos chose