name) from the 30,000 women who worked in the Portland shipyards in Portland during World War II. Images Westinghouse poster In 1942, Pittsburgh artist J. Howard Miller was hired by the Westinghouse Company's War Production Coordinating Committee to create a series of posters for the war effort. One of these posters became the famous "We Can Do It!" image, an image that in later years would also be called "Rosie the Riveter" although it had never been given that title during the war. Miller is thought to have based his "We Can Do It!" poster on a United Press International wire service photograph taken of a young female war worker, widely but erroneously reported as being a photo of Michigan war worker Geraldine Hoff (later Doyle). More recent evidence indicates that the formerly misidentified photo is actually of war worker Naomi Parker (later Fraley) taken at Alameda Naval Air Station in California. The "We Can Do It!" poster was displayed only to Westinghouse employees in the Midwest during a two-week period in February 1943, then it disappeared for nearly four decades. During the war, the name "Rosie" was not associated with the image, and the purpose of the poster was not to recruit women workers but to be motivational propaganda aimed at workers of both sexes already employed at Westinghouse. It was only later, in the early 1980s, that the Miller poster was rediscovered and became famous, associated with feminism, and often mistakenly called "Rosie the Riveter". Norman Rockwell's image of "Rosie the Riveter" received mass distribution on the cover of the Saturday Evening Post on Memorial Day, May 29, 1943. Rockwell's illustration features a brawny woman taking her lunch break with a rivet gun on her lap and beneath her penny loafer a copy of Adolf Hitler's manifesto, Mein Kampf. Her lunch box reads "Rosie"; viewers quickly recognized that to be "Rosie the Riveter" from the familiar song. Rockwell, America's best-known popular illustrator of the day, based the pose of his 'Rosie' on that of Michelangelo's 1509 painting Prophet Isaiah from the Sistine Chapel ceiling. Rosie is holding a ham sandwich in her left hand, and her blue overalls are adorned with badges and buttons: a Red Cross blood donor button, a white "V for Victory" button, a Blue Star Mothers pin, an Army-Navy E Service production award pin, two bronze civilian service awards, and her personal identity badge.