"proof that the Spice Girls often had more savvy distilling different genres and styles than their American counterparts". In a review of the group's 2007 compilation album Greatest Hits, Talia Kraines of BBC Music called it "their piece de resistance [...][that] still manages to fill dancefloors". Dave Fawbert from ShortList noted it as "a perfect little funky, soulful pop song". Chart performance "Who Do You Think You Are" was released in the UK as a double A-side single with "Mama" on 3 March 1997. It debuted on the UK Singles Chart at number one, with sales of 248,000 copies, becoming the group's fourth consecutive chart-topper. This made the Spice Girls the first act in UK chart history to have its first four singles reach number one, breaking the record set by Gerry & The Pacemakers, Frankie Goes to Hollywood, Jive Bunny and the Mastermixers and Robson & Jerome with three number ones each. It spent three weeks at number one, nine weeks in the top forty, fifteen weeks in the top seventy-five, and sold 786,000 copies as of May 2019, earning a platinum certification by the British Phonographic Industry (BPI). "Who Do You Think You Are" was commercially successful in Europe. It peaked at number three on the Eurochart Hot 100, and performed similarly in other European charts. It became the group's third number-one single in Ireland, and peaked inside the top ten in Belgium (both the Flemish and French charts), Germany, the Netherlands, Sweden, and Switzerland. In France, "Who Do You Think You Are" was released as a standalone single in June 1997. It debuted and peaked at number sixteen, and stayed ten weeks on the chart. In December 1997, it was certified silver by the Syndicat National de l'Édition Phonographique (SNEP). In New Zealand, it debuted on 23 March 1997 at number ten, while their three first singles were slowly descending from the chart. It peaked at number six and stayed fifteen weeks on the chart. In Australia, it did not perform as well as their previous releases. In July 1997, it debuted on the singles chart at number thirteen, but was unable to reach a higher position and dropped off the chart after fourteen weeks. Music video The music video for "Who Do You Think You Are" was directed in February 1997 by Gregg Masuak, and filmed in a theatre located in the north of London. There