stating on his blog that "VPs shouldn't go publicly rogue", and had much praise for AWS, yet he wasn't pleased about his co-workers being fired. Bray's entrepreneurial activities include: Waterloo Maple Bray served as the part-time chief executive officer of Waterloo Maple during 1989–1990. Waterloo Maple is the developer of the Maple mathematical software. Open Text Corporation Bray left the new OED project in 1989 to co-found Open Text Corporation with two colleagues. Open Text commercialised the search engine employed in the new OED project. Bray recalled that “in 1994 I heard a conference speaker say that search engines would be big on the Internet, and in five seconds all the pieces just fell into place in my head. I realized that we could build such a thing with our technology.” Thus in 1995, Open Text released the Open Text Index, one of the first popular commercial web search engines. Open Text Corporation is publicly traded on the Nasdaq under the symbol OTEX. From 1991 until 1996, Bray was senior vice president—technology'. Textuality Bray, along with his wife Lauren Wood, ran Textuality, a consulting practice in the field of web and publishing technology. He was contracted by Netscape in 1999, along with Ramanathan V. Guha, in part to create a new version of the Meta Content Framework called Resource Description Framework, which used the XML language. Antarctica Systems In 1999 he founded Antarctica Systems, a Vancouver, British Columbia, Canada-based company that specializes in visualization-based business analytics. Web standards Bray has contributed to standards in technology, particularly Web standards at the World Wide Web Consortium (W3C). XML As an Invited Expert at the World Wide Web Consortium between 1996 and 1999, Bray co-edited the XML and XML namespace specifications. Halfway through the project Bray accepted a consulting engagement with Netscape, provoking vociferous protests from Netscape competitor Microsoft (who had supported the initial moves to bring SGML to the web.) Bray was temporarily asked to resign the editorship. This led to intense dispute in the Working Group, eventually solved by the appointment of Microsoft's Jean Paoli as third co-editor. In 2001, Bray wrote an article called Taxi to the Future for Xml.com which proposed a means to improve web client user experience and web server system performance via a Transform-Aggregate-send XML-Interact architecture—this proposed system is very similar to the Ajax paradigm, popularized around 2005. W3C TAG Between 2001 and 2004 he served