well as on billboards and Internet banners. Some ads were adjusted to capture local details. By mid-2011, Allstate had won around 80 industry awards for the campaign. There is a Hispanic version named La Mala Suerte (meaning Bad Luck) for the Spanish-speaking market portrayed by Alberto Mateo. Recognition Advertising Age reported in February 2011 that Mayhem rose to third as most-recognized insurance advertising character, behind the GEICO gecko and Flo from Progressive Insurance. An online survey showed that the GEICO gecko and Flo were each tied to their respective companies over 90% of the time. For Mayhem, the Age said, "After the top two, the most-recognized ad description was Allstate, with 65% of consumers saying they knew the ad. When those same consumers were asked to associate it with a brand, 63% correctly matched Mayhem with Allstate. Overall, among the total sample, Mayhem clocked in with only 41% of respondents being able to link him to Allstate. Social media In January 2011, Allstate released The Lines, a multi-episode TV drama web series starring actors Teresa Cesario, Kyle Sandgate-Blix, Jackson Schultz, Bridgette Pechman, Chase Maser, and Corey Doyle cast as High-School seniors. The series, filmed in the style of a television drama, depicts the cast in common situations facing teens with respect to driving (Texting while driving in particular). The series appears aimed at promoting interest and support in favor of responsible teen driving and road safety in general. Allstate and other large corporations are attracted to the rapid growth of social media for use in their advertising campaigns. Organization Allstate Corporation owns and operates 19 companies around the United States, United Kingdom, Canada and India. Based in San Francisco, California: Esurance, Inc. Based in Northbrook, Illinois: Allstate Fire and Casualty Insurance Company Allstate Insurance Company Allstate Indemnity Company Allstate Life Insurance Company Allstate Property and Casualty Insurance Company Encompass Insurance Company Based in Bridgewater, New Jersey: Allstate New Jersey Insurance Company Allstate New Jersey Property and Casualty Insurance Company Based in Hauppauge, New York: Allstate Life Insurance Company of New York Based in St. Petersburg, Florida: Castle Key Insurance Company Castle Key Indemnity Company Based in Irving, Texas: Allstate County Mutual Insurance Company Allstate Texas Lloyd's Based in Jacksonville, Florida: American Heritage Life Insurance Company Based in Northern Ireland, United Kingdom: Allstate Northern Ireland (ANI) Based in Markham, Ontario: Allstate Insurance Company of Canada Based in Bangalore, India: Allstate Solutions