(2006) On May 18, 2006, Lattelecom implemented the so-called rebranding, replacing the existing corporate brand name with a new brand name. The change aimed to improve the correlation between the Lattelecom brand name, products and services, and attain higher efficiency of communication and costs and position Lattelecom as a market leader, justifying it with sufficient proof. Prior to 2006, the company had already undergone reorganisation, procuring also a new company (SIA Lattelecom Technology), whereby the change of the brand name marked the termination of said conversion process – the new brand name combined into one great whole all Groups companies that were directly engaged in providing customer services, client business process outsourcing and IT&T and content services. The official company name, SIA Lattelekom was changed to SIA Lattelecom. The name of the IT service provider SIA MicroLink Latvia was changed to Lattelecom Technology, whereas SIA C1 that had been engaged in business process outsourcing business was renamed SIA Lattelecom BPO. Given the business specifics, the name of the network construction and maintenance company SIA Citrus Solutions remained as is. In addition, Citrus Solutions also attained its individual graphical identity that differs from that of the other Groups companies, as the company provides services to external IT&T companies that are believed to be Lattelecom Group competitors. Second rebrand (2019) In October 2018, Lattelecom announced that they will gradually change their name to Tet, their electricity service providers' name used since 2016, with the change officially starting from on April 1, 2019. All divisions except entertainment which will use the recently introduced Helio and Shortcut brands. Lattelecom Group Lattelecom Group consists of five companies: SIA Tet, SIA Lattelecom BPO, SIA Citrus Solutions, SIA Lattelecom Technology and the subsidiary owned by the latter SIA Baltijas Datoru Akadēmija. Tet is specialised in providing Internet, voice and TV services. Lattelecom BPO offers client service solutions, business process outsourcing (BPO), and 1188 directory inquiry services. Lattelecom Technology provides integrated IT solutions and services. Baltijas Datoru Akadēmija is a training and certification centre providing services to information and communication technology (ICT) professionals and users, whereas Citrus Solutions that is formed through separating the former Network Maintenance Division from the parent company Tet offers integrated network infrastructure construction and security system solutions. Products and services tet Internet Tet is the country's largest internet service provider. Tet offers various Internet connection types broadband DSL Internet, Optical Fiber Internet GPON