article said. This was just one episode in a long history of mutual very bitter animosity between Veja and the MST. In 1993, the magazine described the MST as "a peasant organization of Leninist character" and charged its leaders and activists with pretending to be homeless. In February 2009 the magazine opposed public support for the "criminal" activities of the movement and the MST charged the magazine a year later with "vandalizing" both journalism and the truth itself. A recent mention of the MST in Veja called it "a criminal mob". In early 2014, after MST to tried to invade the STF building, a Veja columnist described said it was "playing leader to a non-existing cause". This journalistic mud-slinging has justified at least two academic monographs wholly dedicated to it alone. Overall the relationship of the mainstream media with the MST has been ambiguous: in the 1990s they tended to support land reform as a goal in general, and presented MST in a sympathetic light. For example, between 1996 and 1997 TV Globo broadcast a telenovela O Rei do Gado (The Cattle Baron), in which a beautiful female sem terra played by actress Patricia Pillar falls in love with a male landowner. In the same telenovela, a wake for the fictitious Senator Caxias, killed while defending an MST occupation, offered the opportunity for two real-life senators from the PT, Eduardo Suplicy and Benedita da Silva, to make cameo appearances as themselves praising their fictive colleague's agenda. The media however tend to disavow what they see as violent methods, especially as the movement gathered strength. It does not outright disavow the movement's struggle for land reform, but Brazilian media moralize: "to deplore the invasion of productive land, the MST's irrationality and lack of responsibility, the ill-using of distributed land parcels and to argue for the existence of alternate peaceful solutions". Sustainable agriculture The increased importance of the technicians and experts within the MST has led some sections of the movement to strive to develop and diffuse technology suitable for a model of sustainable agriculture on the land the families farm. Such self-developed technology is seen as a way to turn small producers from consumers into producers of technologies, - and therefore as a hedge against small producers' dependence on chemical inputs and single-crop price fluctuations and a way to preserving natural resources. These efforts are gaining in importance as more movement