and was named the "Boss of the Plains," the first real cowboy hat. Stetson went on to build the Carlsbad, easily identified by its main crease down the front. His hat was called a Stetson, because he had his name John B. Stetson Company embossed in gold in every hatband. The Stetson soon became the most well known hat in the West. All the high-crowned, wide-brimmed, soft felt western hats that followed are intimately associated with the cowboy image created by Stetson. The Stetson Cowboy hat was the symbol of the highest quality. Western icons such as Buffalo Bill Cody, Calamity Jane, Will Rogers, Annie Oakley, Pawnee Bill, Tom Mix, and the Lone Ranger wore Stetsons. The company also made hats for law enforcement departments, such as the Texas Rangers. Stetson's Western-style hats were worn by employees of the National Park Service, U.S. Cavalry soldiers, and many U.S. Presidents. The Company Under Stetson's direction, The John B. Stetson Company became one of the largest hat firms in the world. Stetson hats won numerous awards, but as his company grew, he "faced the challenge of developing a reliable labor force." Reportedly, "people working in the hat trade at that time tended to drift from employer to employer" and "absenteeism was rampant." Stetson, "guided by Baptist religious principles, believed that by providing for his employees he would lend stability to their lives and attract higher caliber ones." Unlike most other employers, Stetson decided to offer benefits to entice workers to stay. Stetson also made sure his employees had a clean, safe place to work, including building a hospital, a park and houses for his 5,000 employees. Stetson's unusual moves helped him build a factory in Philadelphia that grew to 25 buildings on . By 1915, nine years after Stetson's death, 5,400 employees were turning out 3.3 million hats. Philanthropy While Stetson profited from his business, he also wanted to give back to his community. Near the end of his life, Stetson began donating almost all of his money to charitable organizations. He built grammar and high schools and helped build colleges, including Temple and Stetson Universities. He also helped establish the YMCA in Philadelphia. Stetson donated generously to the DeLand Academy (in DeLand, Fla.), which was renamed (1889) John B. Stetson University. In 1900, Stetson University founded the first law school in Florida: Stetson University College of Law. Stetson co-founded Sunday Breakfast