Japanese drama series. Most dramas will start off with one or two minutes of theme music during the opening credits. Other dramas will have, at the very least, a catchy melody in the beginning, displaying the show's name for a few seconds, and then one to two minutes of ending theme music during the closing credits. Background music is placed and used at strategic points of the episode to set the mood. There is a sub-genre of Japanese drama fans that are also huge fans of the drama's original soundtrack. Most television networks work with music companies to produce original soundtracks. Most opening and closing theme music is written especially for the drama series, while other theme music is licensed from other sources. Once the library is put together, the television network will release the original soundtrack compact disc, usually a few weeks after the start of the drama. Closing themes are often sung by a popular J-pop singer or band. NHK produces its own theme music and is one of the only Japanese television networks that has its own orchestra. Most of the theme music heard in their taiga and asadora dramas were written and produced in-house. In recent years, many theme songs have been licensed from sources outside Japan. In some instances, theme songs have been licensed from some of the biggest names in the Western recording industry. This practice has disadvantages. When the Japanese drama is licensed outside Japan, theme music licensing becomes very costly. For example, in the Fuji TV drama Densha Otoko, the opening song and some of the background music had to be replaced in the release that aired on Hawaii's Nippon Golden Network because they couldn't get the rights to them. Importance of ratings As in many other countries, Japanese television is arguably the most important media type. A survey completed in 2000 by NHK, Japan's public broadcasting network, showed that 95% of Japanese people watch television every day. Eighty-six percent said they consider television an indispensable medium, and 68% said the same of newspapers. There are other forms of media that can be used to promote products and services, such as the Internet. Most of television network, such as Fuji TV (CX) where operates Fuji Network System, also have online streaming website for service. However, Shinji Takada, a television executive at Nippon Television (NTV), believes that although the Internet is popular among