Bludd, Storm Shadow, Zartan, and Firefly also work for Cobra. Live action film G.I. Joe: The Rise of Cobra Despite its title in the live-action film G.I. Joe: The Rise of Cobra, Cobra as an organization does not appear as such. Instead, M.A.R.S. Industries, owned by James McCullen, are presented as the main antagonists along with Baroness, Storm Shadow, Zartan and the Doctor. While McCullen builds up his company and convinces NATO to fund his research and development projects to build more advanced weapons, he also conceives an elaborate plan to take over the world by creating an enemy that would inspire fear on a global scale and make everyone turn to the most powerful individual on Earth: the President of the United States. To this end, McCullen turns M.A.R.S.'s unlimited resources towards espionage and terrorism. While not present, there are several hints throughout the film of what will become Cobra, such as the presence of M.A.R.S. Industries elite warriors, called Neo-Vipers, and the Doctor taking the alias of "the Commander", stating that "the time has come for the cobra to rise up and reveal himself" while escaping in a submarine branded with Cobra's logo. At the end of the film, the Commander and McCullen, now known as Destro, are imprisoned on the USS Flagg while Zartan appears at the end impersonating the U.S. President. G.I. Joe: Retaliation While the Commander and Destro are still imprisoned, Cobra reappears in the sequel film G.I. Joe: Retaliation, under the leadership of the U.S. President who is secretly Zartan in disguise. Zartan recruits ex-Joe Firefly and Storm Shadow to free the Commander, but leaves Destro in prison. Storm Shadow would later betray Cobra and joins the Joes on stopping Cobra and killing Zartan. Snake Eyes Cobra played a big part in Snake Eyes with Baroness as a figurehead and Yakuza head Kenta Takamura as members. Storm Shadow joined Cobra in the end after being cast out of Clan Arashikage, after the betrayal and death of Kenta. References Further reading External links Cobra Command at JMM's G.I. Joe Comics Home Page Cobra Hierarchy at The Inner Sanctum fan site Cobra Command Cobra Command in new 'G.I. Joe' arc Comic book terrorist organizations G.I. Joe organizations