but "had a cheapie B look about them and indifferent performances from her". Selznick suggested that she move abroad, gain maturity as an actress, and even change her name. He warned her that she was typecast, and her career was in perilous straits. After unsuccessfully auditioning for the role of Peter Pan on the Broadway stage in August 1950, Temple took stock and admitted that her recent movies had been poor fare. She announced her retirement from films on December 16, 1950. Radio career Temple had her own radio series on CBS. Junior Miss debuted March 4, 1942, in which she played the title role. The series was based on stories by Sally Benson. Sponsored by Procter & Gamble, Junior Miss was directed by Gordon Hughes, with David Rose as musical director. Merchandise and endorsements John Kasson states: Ideal Toy and Novelty Company in New York City negotiated a license for dolls with the company's first doll wearing the polka-dot dress from Stand Up and Cheer! Shirley Temple dolls realized $45 million in sales before 1941 (equivalent to $ million in ). A mug, a pitcher, and a cereal bowl in cobalt blue with a decal of the little actress were given away as a premium with Wheaties. Successful Shirley Temple items included a line of girls' dresses, accessories, soap, dishes, cutout books, sheet music, mirrors, paper tablets, and numerous other items. Before 1935 ended, the girl's income from licensed merchandise royalties would exceed $100,000 (), which doubled her income from her movies. In 1936, her income from royalties topped $200,000 (). She endorsed Postal Telegraph, Sperry Drifted Snow Flour, the Grunow Teledial radio, Quaker Puffed Wheat, General Electric, and Packard automobiles. Alongside licensed merchandise came counterfeit items bearing Temple's likeness to capitalize on her fame, from dolls, clothing and other accessories to even cigars with her face printed on the label. Temple lamented in her memoirs that it "made no economic sense" to pursue litigation against those who made unlicensed goods under her name; a successful lawsuit was filed by Ideal Toy Company against a certain Lenora Doll Company which manufactured and sold Shirley Temple dolls without authorization, with Temple herself cited as a co-plaintiff befitting her celebrity status. Myths and rumors At the height of her popularity, Temple was the subject of many myths and rumors, with several being propagated by the Fox press department. Fox publicized her