series is listed as number 65 in the top 100 advertising campaigns of the 20th century by Advertising Age magazine. O.J. Simpson Former football player O. J. Simpson appeared as a spokesperson in Hertz ads. Simpson's place in advertising is said to have sparked African-American athletes being featured in film and television. One spot from the mid-1970s showed Simpson, at that point an American football player, running through an airport terminal, dressed in business attire, leaping over rows of seats to get to his Hertz rental car. A woman yelled, "Go, O. J., Go!" The tagline of the ad, as spoken by Simpson, was "Hertz, the superstar in rent-a-car". Through the 1980s and 1990s, Simpson appeared with golfer Arnold Palmer and actress Jamie Lee Curtis. After O.J. Simpson's Ford Bronco chase and his murder trial, Hertz cut all ties to him. References External links 1918 establishments in Illinois American companies established in 1918 Car rental companies based in Florida Companies formerly listed on the New York Stock Exchange Companies that filed for Chapter 11 bankruptcy in 2020 Companies listed on the Nasdaq Ford Motor Company Lee County, Florida Park Ridge, New Jersey Private equity portfolio companies Retail companies established in 1918 The Carlyle Group companies Transport companies established in 1918 2021 initial public offerings