ratings in its history, drawing 2.4 million viewers among 12 to 34-year-olds, its target demographic. Finale In a 2001 interview with Rolling Stone, Knoxville questioned how long the MTV show would and could last, and soon after announced that the series would end after its third season aired. He also stated discontent with MTV and the censors, who, from the start of season two, increasingly gave notes regarding what the show could and could not depict. In addition, Steve-O claimed that the cast salaries paid by MTV were meager at best. Because of problems with MTV's standards and practices department, the Jackass crew did not attempt to create a finale to bring the show to a close. Cast Main series Controversies At the time of its first broadcast in 2000, Jackass frequently featured warnings and disclaimers noting that the stunts performed were very dangerous and should not be imitated. Such warnings not only appeared before and after each program and after each commercial break, but also in a "crawl" that ran along the bottom of the screen during some especially risky stunts, as well as showing their "skull and crutches" logo at the bottom right of the screen to symbolize the stunt performed as risky. Nevertheless, the program was blamed for a number of deaths and injuries involving teens and children recreating the stunts. On February 7, 2001, Connecticut senator Joe Lieberman sent a letter to MTV's parent company Viacom urging the company to take greater responsibility for its programming and to do more to help parents protect their children. MTV responded to the criticism by canceling all airings of Jackass before 10 p.m., but Lieberman's continual campaign against the show led to MTV ultimately refusing to air repeats of the later episodes, a move which angered the cast and production crew of the series who were furious with MTV's "caving into Lieberman's demands". In 2002, a Montana man named Jack Ass sued MTV for $10 million, claiming that the show was plagiarizing his name. Jack Ass, whose birth name was Bob Craft (died 2003), changed his name in 1997 to raise awareness for drunk driving, after his brother and friend were tragically killed in a car accident. Johnny Knoxville, one of the show's creators, refuted the lawsuit stating "What could be more American than just suing the living shit out of someone for no reason at all?" On November