Nick at Nite (stylized as nick@nite) is an American nighttime basic cable television channel that broadcasts over the channel space of Nickelodeon. It typically broadcasts Mondays to Thursday nights from 9 p.m. - 6:30 a.m. ET/PT, Friday and Saturday nights from 9 p.m. - 6 a.m. ET/PT, and Sunday nights from 8 p.m. - 6:30 a.m. ET/PT. The channel is similar to Adult Swim, the channel that shares channel space with Nick rival Cartoon Network. Nick at Nite primarily appeals to adult and older youth audiences, mainly carrying syndicated sitcoms and films from as recent as the mid-1990s to the 2010s. Via Nickelodeon, Nick at Nite is available in 92.0 million households in North America as of January 2016. History Early years After the Hearst Corporation, NBC and ABC announced in the summer of 1984 that they would spin off A&E (which occupied the timeslot formerly occupied by the Alpha Repertory Television Service prior to its merger with The Entertainment Channel earlier that year) into a separate 24-hour cable channel and cease transmitting its programming over Nickelodeon's channel space to take better advantage of valuable satellite time, MTV Networks President Bob Pittman asked Nickelodeon general manager Geraldine Laybourne to develop programming for the time period (once A&E became a separate channel in January 1985, Nickelodeon ran text promos for their daytime shows during the night and started broadcasting 24 hours a day in June, though some cable providers substituted the primetime schedule of a niche-interest network that had no room on a system onto the channel space, with BET being among the most popular choices). After futile attempts at original program development, Laybourne asked programming and branding consultants Alan Goodman and Fred Seibert of Fred/Alan Inc. (successful as the original branders of MTV, and for Nickelodeon's extensive 1984 rebranding) to come up with programming ideas. After being presented with over 200 episodes of The Donna Reed Show (a 1950s sitcom which Laybourne despised), Goodman and Seibert conceived the idea of the "first oldies TV network." They modeled the new evening and overnight programming block on the successful oldies radio format, "The Greatest Hits of All Time," and branded the block with their next evolution of MTV- and Nickelodeon-style imagery and bumpers. Head programmer Debby Beece led the team to the name "Nick at Nite" for the new block; a logo originally conceived for the block was based on Nickelodeon's "pinball"