the New England Television Corporation (NETV, a merger of two of the original rivals to the station's license controlled by Boston grocery magnate David Mugar) a construction permit to build a new station on channel 7. Two months later in April, the U.S. Supreme Court declined to hear RKO's appeal, leaving the firm with no further recourse but to accept the Commission's decision and surrender WNAC-TV's license. RKO then sold the station's non-license physical assets, including its studio on Bulfinch Place and transmitter/tower site in suburban Newton, to NETV. RKO General formally surrendered the WNAC-TV license at midnight on May 21, 1982; the station signed off as WNAC-TV for the final time about an hour later. As WNEV-TV (1982–1990) NETV took over channel 7 nearly five hours later under a new license, signing on the new WNEV-TV at 5:55 a.m. ET that morning (however, the present WHDH does claim WNAC's previous history as its own; a similar situation exists locally with the present-day WCVB and the original WHDH). Behind the imaging theme "There's a New Day Dawning", WNEV-TV dropped WNAC-TV's strip-layered "7" logo in favor of a new stylized "SE7EN" logo. At the time, the FCC would not allow two broadcast stations with differentiating owners in the same city to use the same call sign, so the WNEV call sign was used in its place of the original WNAC-TV call letters. However, the new station inherited WNAC-TV's CBS affiliation and syndicated program contracts, and most of the former WNAC-TV staff—including news reporter and anchor Mike Taibbi, who signed the station on the air in a brief ceremony prior to WNEV-TV's first program, CBS' Summer Semester. NETV's mission from the start was to allocate programming hours to innovative, in-house productions, in much the same way that Boston Broadcasters did when it launched WCVB-TV on channel 5 ten years earlier. Notable productions that premiered early on were Look (1982–1984), which began as a two-hour (4:00 p.m. to 6:00 p.m.) late afternoon talk and lifestyle show that led into WNEV's 6:00 p.m. newscast. Despite a powerful effort at an entertaining and informative program, and praise from critics, Look was a ratings failure; for its second year, the show was cut back to an hour and renamed New England Afternoon before being dropped. WNEV continued to produce talk programs, first with Morning/Live (1984–1987), a half-hour weekday morning talk show hosted by Susan Sikora, and