Peter Hart, a pollster "who advised" Walter Mondale, commenting on the 1984 race in 2007: "Inevitability is not a message ... there needs to be something to grab on to. Inevitability is not a tune that people can march to." Safire also cites journalist Adam Gourney's thoughts: "[N]othing invites a teardown more than being perceived as the front-runner. Being on top makes you a big target for your opponents and the news media, and sets you up for buyer's remorse, a common phenomenon in the nomination process, even before the sale is done." Safire says that despite the risks in being the front-runner, candidates prefer it over being a dark horse or a long shot because that position has a higher chance of winning. Front-runners often have a financial advantage over dark horses. Early front-runners David Greenberg, associate professor of History and of Journalism and Media Studies at Rutgers University, states that front-runners decided by early polls often do not win the nomination. Greenberg notes that early polls decided Birch Bayh in the 1976 Democratic primary, Ted Kennedy in the 1980 Democratic primary, Jesse Jackson in the 1988 Democratic primary, Jerry Brown in the 1992 Democratic primary, Howard Dean in the 2004 Democratic primary and Herman Cain in the 2012 Republican primary as front-runners, all of whom lost the nomination. Greenberg suggests that the futility of most early front-runners reflects early polls' unreliability and in particular, their respondents' indifference to the candidates. He notes that indifference is especially justified for electorates whose state primary runs during the later stages of the race. He cites David Karol, a political scientist, who says that "[t]he media don't always report the numbers that say 'not sure' or 'don't know enough.'" Greenberg states that the rise of early front-runners is partly due to name recognition. He cites the early lead of Donald Trump in the 2016 Republican primary, Joe Lieberman in the 2004 Democratic primary and George W. Bush in the 2000 Republican primary as examples of this. He further states that early front-runners are established in part due to recent media attention, and notes that Jonathan Bernstein, a political scientist and columnist, shares this view. Greenberg cites the early front-runners Donald Trump in the 2016 Republican primary, Gary Hart in the 1984 Democratic primary and Howard Dean in the 2004 Democratic primary as examples of this. Greenberg acknowledges that some front-runners decided by