introduced with this release and kept as the Beach Boys' official logo for decades afterward. Release Publicity campaign To highlight Brian's recovery and his return to writing and producing, Stephen Love devised a promotional campaign with the tagline "Brian Is Back!", and paid the Rogers & Cowan publicity agency $3,500 per month to implement it (equivalent to $ in ). In Gaines' description, the resultant "media coverage was enormous", appearing across Newsweek, New West, Rolling Stone, Crawdaddy, the New York Times, and the Los Angeles Times. It marked the highest level of press attention that Wilson had received since Derek Taylor's "Brian Wilson is a genius" campaign from 1966. Landy involved himself by openly discussing Wilson's condition and other aspects of his personal life to journalists. In June 1976, Brian gave his first press interviews in several years, and in July, the band produced a six-hour documentary retrospective for U.S. radio. At the centerpiece of the "Brian Is Back!" campaign was the release of 15 Big Ones on July 5. On August 5, NBC premiered a Lorne Michaels-produced television special about the band, called simply The Beach Boys. It included live performances of "Rock and Roll Music", "It's OK" (both drawn from their July 5 concert at Anaheim Stadium), and "That Same Song" (filmed with the 75-piece Double Rock Baptist Choir). On August 23, the band were given a five-page cover story on that week's issue of People magazine. Despite its success, the "Brian Is Back" promotion proved controversial. Wilson had often solicited drugs from his interviewers and had remarked on one occasion that he "'felt like a prisoner". The Guardians Alexis Petridis wrote that the articles from this period were "heartbreaking and horrifying in equal measure, depicting a halting, visibly terrified man". Sounds journalist Sandy Robertson wrote in 1980, On September 17, 1976, Brian appeared as a guest presenter on Don Kirshner's Annual Rock Music Awards program, where he was nominated for the Hall of Fame category and lost to the Beatles. Carl and Dennis accompanied him to the podium. On November 16, BBC-2 premiered an episode of The Old Grey Whistle Test that included host Bob Harris' interview with Brian, which had been filmed on September 21. Wilson made his first talk show appearance on November 23, on The Mike Douglas Show, followed by an appearance on NBC's Saturday Night, on November 26. Both appearances included a performance