Nite has used numerous unusual and offbeat commercials, logos and promotions. Alan Goodman and Fred Seibert assembled a team of highly imaginative writers/producers, modeled on their original 1981 creative team that had launched sister channel MTV. The group – which included Scott Webb, Jim Levi, Dave Potorti, Jay Newell, Will McRobb, and Tom Hill – was guided towards creating a series of internal campaigns to emphasize the seeming paradox of a contemporary network setting that programmed reruns from the 1960s and earlier. A series of five "promises" were organized into four 30-second spots each hour, each emphasizing an attribute of the innovative programming format. In 1986, the channel began running a few different animated 10-second channel identifications (produced by Noyes and Laybourne and the Fred/Alan agency) that were repetitive in creation, but all had vastly different endings (similar to the "watch me pull a rabbit out of my hat" gag from The Rocky and Bullwinkle Show). In one such ID, the first chord of The Beatles' "A Hard Day's Night" would be heard strummed, as a man began to hang up a Nick at Nite logo and common living room objects such as a chair and a television set. Once the man sat down in front of the TV set and clicked the remote control, a bizarre incident would happen, such as a gorilla coming out of the set. Later IDs started with either a woman setting up her backyard behind a "city" background, which was made of cardboard, or a couple setting up their living room. In May 1991, Nick at Nite started running a wide variety of IDs created in association with Pomposello Productions. These were made with almost every imaginable technique from cel animation to stop motion, to original live-action and stock footage. Almost every commercial had a different jingle professing Nick at Nite as being "A TV Viewer's Dream" for "the TV generation" and as coming from a place called "TV Land" ("Hello out there, from TV Land!") and promoting "Better Living Through Television", although these claims were always somewhat tongue in cheek. There were also sarcastic promotions created for shows airing on the network: an announcer's voiceover would discuss the series, accompanied by clips and music, and sometimes the show's theme song. The commercials would use an actor's line or expression and take it out of context to create a new subversive meaning. The channel