to aid in engine cooling, and a few other detail improvements were made. This was to be the last model year of the independent Imperial marque, with only 8,830 1975 models sold. The last Imperial, a black LeBaron hardtop, rolled out of the factory on 12 June 1975. However, only the name disappeared, as the same basic car was offered rather more cheaply, less some of the Imperial’s features, as the Chrysler New Yorker Brougham for model years 1976 through 1978. With divisional cost-savings having forced the Imperial to share basically everything but some trim and badging with the Chrysler New Yorker (and the same platform as all Chryslers and full-sized Dodges and Plymouths), justifying the price differential over a high-end New Yorker had proven increasingly hard for prospective customers to do, given that the four-door hardtop was listed at $9,046 ($ in dollars ). Compounding this the costs of maintaining and marketing a separate poorly selling marque became too high for the limited return, even at the expense of sacrificing Chrysler's most prestigious automobile. Sixth generation (1981–1983) Hoping to revive not merely the brand, or the division, but all of Chrysler, the company recruited former top Ford executive Lee Iacocca for its helm. He had proven successful in upscaling the 1967 Thunderbird into the 1969 Continental Mark III positioned on the highest end of the personal luxury car market, and sought to repeat a variant of the formula with the Imperial. Only this time the car would be downsized and de-featured instead of the other way around. Although Chrysler was facing bankruptcy, Iacocca argued that "a new flagship would assure the public that Chrysler had a future." However, when the car finally appeared, a 2-door coupé riding on an intermediate J platform, it was marketed simply as Imperial, and, harking to Imperial's days as an independent marque of the manufacturer, the Chrysler name did not even appear on the car. There was no four door or full-sized option, the J-platform being shared the second generation Chrysler Cordoba and Dodge Mirada. The bustle-back appearance and prominent grille was an attempt to revive the 1930s and 1940s luxury car appearances that were briefly popular during the early 1980s, as with the second generation Cadillac Seville. Chrysler designers drew inspiration from the 1937–1939 Chrysler Imperial sedans. The traditional Imperial eagle logo was not used, as it had been moved to the Chrysler