other TV and radio stations, The New England News Exchange. WHDH radio (1990–1992) Throughout the 1980s, WNEV-TV frequently partnered with WHDH radio (850 AM, now WEEI) for public events such as Project Bread and the Walk For Hunger, as well as for other initiatives. NETV would eventually purchase WHDH on August 7, 1989. In January 1990, Mugar announced that on March 12 of that year, WNEV would change its call letters to WHDH-TV, in order to correspond with its sister radio operation. The WHDH-TV call sign was previously used by the original occupant of channel 5, under the ownership of the Boston Herald-Traveler, from 1957 to 1972. It was Mugar's plan to create, once again, a second major television/radio duopoly, primarily in news, to compete with the long-standing combo of WBZ radio and WBZ-TV. Boston Mayor Ray Flynn declared March 12, 1990, as "WHDH Day" in Boston, celebrating the joining of the radio and television stations. On that day, personalities from WHDH-TV spoke as guests on WHDH radio. The dual operation, which began with much fanfare and leverage, proved to be too costly for Mugar and company. NETV gradually slid into a deficit, prompting cutbacks on in-house programming as well as in the television station's news department; the most notable effect being the elimination of WHDH-TV's 5:00 p.m. newscast for two years beginning in 1991. With channel 7's news ratings in third place, minimal help from CBS (which had been in a ratings slump since the end of the 1987–88 television season) and declining profits, Mugar was eventually prompted to sell the WHDH stations. The radio station was sold to Atlantic Ventures in 1992. Sale to Sunbeam By 1991, the relationship between majority owner David Mugar and minority owner Robert Kraft had become strained. Kraft, who is the current owner of the New England Patriots, exercised an option that forced Mugar to purchase his shares for an estimated $25 million. This, along with the nearly $100 million debt he held from the 1986 buyout and falling advertising revenues left Mugar strapped for cash. On April 22, 1993, David Mugar entered into an agreement to sell WHDH to Miami-based Sunbeam Television, a company led by Worcester native Edmund Ansin. The purchase was completed in late July. Shortly afterward, Ansin brought in news director Joel Cheatwood from his Miami flagship station WSVN. Cheatwood had become infamous in Miami for his changes to