50th anniversary, Domino's changed its pizza recipe "from the crust up", making significant changes in the dough, sauce, and cheese used in their pizzas. Their advertising campaign admitted to earlier problems with the public perception of Domino's product due to taste issues. In September 2012, Domino's announced it was introducing pan pizza to the menu on September 24, 2012, and the original Deep Dish pizza introduced 23 years prior was discontinued in favor of the new pan pizza. In December 2013, Domino's Pizza in Israel unveiled its first vegan pizza, which uses a soy-based cheese substitute supplied by the UK company VBites. After a stock low point in late 2009, the company's stock had risen 700 percent in the five years preceding February 2016. Franchises Domino's Pizza, as of September 2018, has locations in the United States (including the District of Columbia, Guam, Puerto Rico, and the United States Virgin Islands), in 83 other countries, including overseas territories such as the Cayman Islands, and states with limited recognition, such as Kosovo and Northern Cyprus. It has its stores in 5,701 cities worldwide (2,900 international and 2,800 in America) In 2016, Domino's opened its 1,000th store in India. As of the first quarter of 2018, Domino's had approximately 15,000 stores, with 5,649 in the United States, 1,232 in India, and 1,094 in the United Kingdom. In most cases, Domino's has master franchise agreements with one company per country, but three companies have acquired multiple master franchise agreements, covering multiple countries: Domino's Pizza Israel was founded in 1990, and opened their first branch in 1993. They are operated by Elgad Pizza. As of August 2014, there are 33 branches throughout the country. There are 4 kosher franchises. The rights to own, operate, and franchise branches of the chain in Australia, Denmark, New Zealand, France, Belgium, the Netherlands, and Monaco are currently owned by Australian Domino's Pizza Enterprises, having bought the master franchises from the parent company in 1993 (Australian and New Zealand franchises) and 2006 (European franchises). The master franchises for the UK and Ireland were purchased in 1993 by the British publicly listed Domino's Pizza Group (DPG), which acquired the master franchise for Germany in 2011, and Switzerland, Liechtenstein, and Luxembourg in August 2012 by buying the Swiss master franchise holder, with an option to acquire the Austrian master franchise as well. DPG opened its first Swedish location near the Mobilia