richest day in sports. Beginning in 2008, the second day of the Breeders' Cup became the second-richest. In 2008, a total of $17 million was awarded on that day, down from $20 million in 2007 (two races were moved from Day 2 to Day 1). The richest single day in sports is now another Thoroughbred racing event, Dubai World Cup Night. It features six races with a combined purse of $21 million in 2008. In 2008, the Breeders' Cup Marathon was added but was dropped in April 2014. 2008 also marked the first time most of the races were run on an artificial surface, instead of the traditional dirt. On August 11, 2009, the Breeders' Cup announced that it would use the standard colored saddle towel system starting with the 2009 event. The new color-coded system (which has been used at many North American racetracks since the mid-1990s) replaces the standard purple saddle towels which had been used since 1985. The first Breeders' Cup in 1984 used yellow saddle towels. On October 22, 2009, the Breeders' Cup announced it had signed simulcasting and licensing agreements with Betfair, a company which in turn had purchased the horse-racing network TVG in January of that year. The agreement brought in Betfair's customer base of over 2.5 million, many of whom had legal access to common-pool betting. Betfair handled common-pool wagering at the organization's November 2009 championships, also streaming the events live to both national and international wagerers for the first time. At that point, the World Championship event was being telecast in over 140 countries, through various networks. Breeders' Cup also introduced the Breeders' Cup Challenge "Win and You're In" qualifying system, a policy wherein winners of major races throughout the year, from North America, England, Ireland, France, Hong Kong, Japan, South Africa, Australia would gain automatic access to the Breeders' Cup Championships races. Profits for 2010 were the highest in the organization's history, with wagering (both pari-mutuel and non-pari-mutuel) in 2010 nearing $200 million, or $21 million more than the previous year. Over $23 million of the non-pari-mutuel was wagered over Betfair. 2010–19: Recent years In 2011, the organization appointed Craig R. Fravel as CEO and President, a role he will be leaving after the 2019 event to head the racing operations of the Stronach Group. Also in 2011, the Juvenile Sprint was added, only to be dropped after the 2012 running.