per half-hour show, and was used for the entire 1995 year, much in the same vein as the 20th Anniversary logo in 2005 (in contrast, Nick at Nite did not make any acknowledgment of its 25th anniversary in 2010). 2004–present In March 2004, Nielsen began splitting up Nick at Nite and Nickelodeon in its primetime and total daytime ratings reports, due to the different programming, advertisers and target audiences between the two services; this caused controversy among executives of some cable channels who believed that this move manipulated the ratings, given that Nick at Nite's broadcast day takes up only a fraction of Nickelodeon's programming schedule. Nickelodeon's and Nick at Nite's respective ratings periods encompass only the hours they each operate under the total day rankings, though Nick at Nite is rated only for the primetime ratings; this is due to a ruling by Nielsen in July 2004 that networks have to program for 51% or more of a particular daypart to qualify for ratings for that daypart. In 2006, the coloring of Nick at Nite's logo was changed from blue to orange, in order to match the coloring of Nickelodeon's logo. On September 1, 2007, the network introduced a new logo based on Nickelodeon's longtime "splat" logo, with the orange "splat" formed in the shape of a wanning gibbous moon – this effectively integrated the Nickelodeon branding onto Nick at Nite for the first time, as the varied logos that were used from its 1985 launch utilized variants of the Futura Condensed font (the 1984 to 2009 Nickelodeon logo designed by Seibert and Goodman used the Balloon typeface) with various shape backgrounds and a small circle with the word "at" (replaced by an "@" symbol overlaid on a circle background in March 2002 for visual symmetry, owing to the character's building ubiquity from the Internet and eventually into general pop culture) lodged between and staggering the "I"s. The updated logo debuted in promos in March 2002. However, the Up Next bumpers, station idents, and on-screen bug did not begin using the updated logo until September 1, 2002. On July 5, 2009, Nick at Nite’s programming hours expanded to begin at 8 p.m. Eastern and Pacific Time on Sunday through Thursday nights, while the Friday lineup continued to start at 10 p.m. Eastern and Pacific Time (sometimes on Friday nights, it actually began at 9 p.m. Eastern and Pacific Time,