sales forecasts likely to remain low, Chrysler had planned on discontinuing the Imperial at the end of the 1973 model year. While image and appearance were an important part of luxury car appeal, without sales Chrysler could not afford to build an Imperial with a unique bodyshell. Yet without one, it would be difficult to compete with rivals Cadillac and Lincoln. For 1974, the Crown Coupe nameplate returned as the most expensive model to compete with the Cadillac Eldorado and the Continental Mark IV with a list price of $7,856 ($ in dollars ). A front-end design envisioned for the next Imperial penned by Chrysler/Imperial exterior studio senior stylist Chet Limbaugh came to the attention of Elwood Engel. It featured a "waterfall" grille with thin vertical chrome bars separated by a body-colored band running through the center, which started on top of the nose and flowed down. Engel showed the design to Chrysler president John Riccardo and convinced him to use it on an Imperial. To save money the 1974 model would use the same body panels as the Chrysler New Yorker except for the front end clip and trunk lid. This meant that for the first time as a separate marque, the Imperial would share the same wheelbase as a production Chrysler. An impact absorbing front bumper was also new. 1974 (Series 4Y-M) With the full effects of the 1973 oil crisis being solidly felt, a bad year for both the U.S. economy and its auto industry was in store for 1974 - cruel timing for Chrysler's 50th anniversary year. The 1974 Imperial was the first regular American passenger car to offer 4-wheel disc brakes since the 1949–1954 Chrysler Imperials, the 1950–1952 Crosleys and the 1965-on Chevrolet Corvettes. The "by Chrysler" script was removed from the car for 1974. The Imperial's electronic ignition system was a U.S. market first, as was the optional car alarm. In addition to the two regular LeBaron models, a 50th Anniversary 2-door LeBaron Crown Coupe was also produced. Finished in Golden Fawn, only 57 were built. While total sales were down from 1973, Chrysler was pleased with the 14,483 Imperials produced, given the poor economy in 1974 and a retail price of $7,230 for the sedan ($ in dollars ). 1975 (Series 5Y-M) A bolder waterfall grille appeared in 1975, one of the few changes for the model year. The front bumper received slots