To address this, Weaver used his "magazine" style which involved selling segments of each show to a different sponsor, a practice which would evolve into the modern "commercial". The three initial spectacular blocks were Hallmark Hall of Fame (Sundays, produced by Albert McCleery), Producer's Showcase (Mondays, produced by Fred Coe), Max Liebman Presents (Saturdays, produced by Max Liebman). In time, the term "spectacular" was seen as hyperbolic, and so led to the more modern and modest term, "special". Weaver's strategy was not as successful as CBS's predictably scheduled and prefilmed programs, and he was fired in 1956. In the 1960s, multi-part specials, aired over several days in a week or on the same day for several weeks, evolved from this format, though these were more commonly called miniseries. The term "TV special" formerly applied more to dramas or musicals presented live or on videotape (such as Peter Pan) than to filmed presentations especially made for television, which were (and still are) referred to as made-for-TV movies. In the era before cable and home video, television audiences often had to wait an entire year or more to see a special program or film that had a great impact on first viewing. Today, online streaming often makes it possible for viewers to watch a television show again almost immediately after it is aired, and home video—which has largely given way to digital downloads—makes it possible for the general public to own copies of television shows and films. See also Documentary film Event television References Specials