capture allowing users to record up to 15 seconds in the chat window. In October 2015, Kik partnered with the Ad Council as part of an anti-bullying campaign. The campaign was featured on the app and Kik released stickers in collaboration with the campaign. Kik released a feature to send GIFs as emojis in November 2015. Kik added SafePhoto to its safety features in October 2016 which "detects, reports, and deletes known child exploitation images" sent through the platform. Kik partnered with ConnectSafely in 2016 to produce a "parents handbook" and joined The Technology Coalition, an anti-sexual exploitation group including Facebook, Google, Twitter and LinkedIn. Bots Kik added promoted chats in 2014, which used bots to converse with users about promoted brands through keywords activating responses. The feature allows companies to communicate with more potential clients than would be possible manually. Promoted messages reach target audiences by gender, country and device. In April 2016, Kik added a bot store to its app, which allows users to order food or products through an automated chat. Third-party companies release bots which will access the company's offerings. The bot shop added a web bubble (also known as "wubbles") feature to allow rich media content to be shared in conversation threads, as well as suggested responses and a feature allowing bots to be active in group threads. An update, released in September 2016, added concierge bots which can give users tips, tutorials, or recommendations within a specific brand. Security On November 4, 2014, Kik scored 1 out of 7 points on the Electronic Frontier Foundation's secure messaging scorecard. Kik received a point for encryption during transit but lost points because communications are not encrypted with a key to which the provider does not have access, users cannot verify contacts' identities, past messages are not secure if the encryption keys are stolen, the code is not open to independent review, the security design is not properly documented, and there had not been a recent independent security audit. Awards and recognition On October 1, 2014, Sony Music and Kik Interactive were given a Smarties award by the Mobile Marketing Association (MMA) for their global music marketing campaign with One Direction. In October 2016, company CEO Ted Livingston was recognized as Toronto's most brilliant tech innovator by Toronto Life for his work with Kik. Livingston was also recognized for being one of the "Most Creative People in