Verlag In 1904, Die Gartenlaube was purchased by entrepreneur and right-wing nationalist August Scherl and the tone of the newspaper became increasingly political. In the run up to World War I, one article stated that the coming war was to be "the happy, great hour of struggle", not only because of German technological advances but because it would be "more beautiful and more magnificent to live forever on the plaque of heroes than to die a hollow death without name in a bed". By buying up numerous other publishers, Scherl's company "Scherl-Verlag" had the largest circulation in Germany. However, his various costly business projects were not economically successful, so he sold the company to the "German Publishers Society" in 1914 and retired. Hugenberg and Eher Verlag In 1916 the Scherl-Verlag publishing house was acquired by industrialist Alfred Hugenberg. During the interwar period, Hugenberg used his new media empire to help Adolf Hitler become Chancellor of Germany, hoping to use Hitler as a "tool". Hugenberg instead became increasingly isolated and had little influence in the Third Reich. These changes, as well as Die Gartenlaubes expressly antisemitic articles, resulted in readership declines. Attempts to stem the loss by merging it with similar weeklies had little effect. The largest part of Hugenberg's press group were finally purchased by the Nazi publishing house Eher-Verlag, where the journal was renamed Die neue Gartenlaube ("The New Garden Arbor") in 1938. A much-diminished Gartenlaube struggled on, finally folding in 1944. List of major contributors Christian Wilhelm Allers (1857–1915), illustrator Alfred Edmund Brehm (1829–1884), zoologist and writer (Brehms Tierleben) Elisabeth Bürstenbinder (1838–1918), writer Rudolf Cronau (1855–1939), journalist and painter (1839–1916), chemist and writer Rudolf Doehn (1821–1894), politician and writer Fedor Flinzer (1832–1911), writer and illustrator Theodor Fontane (1819–1898), writer Ludwig Ganghofer (1855–1920), writer (1839–1907), illustrator Karl Gutzkow (1811–1878), writer Edmund Harburger (1846–1906), illustrator Jakob Christoph Heer (1859–1925), Swiss writer and editor Wilhelmine Heimburg (1848–1912), writer (1826–1878), actor and writer Georg Hirth (1841–1916), journalist, later publisher in Munich (1813–1888), permanent employee, 1883–1886 Editor in Chief Carl Karlweis (1850–1901), columnist Kaspar Kögler (1838–1923), illustrator, poet Herbert König (1820–1876), illustrator Eugenie Marlitt (1825–1887), writer Charlotte Niese (1854–1935), Holsteinische poet (1817–1864), writer Max Ring (1817–1901), doctor and writer Anna Ritter (1865–1921), poet Friedrich Emil Rittershaus (1834–1897), poet August Scherl (1849–1921), publisher Carl Ludwig Schleich (1859–1922), doctor (1833–1893), politician and writer Levin Schücking (1814–1883), writer (1819–1864), doctor, professor, politician and writer (1803–1881), writer