son Ehab committing themselves to invest £30 million, as well as providing assurance for a further £10 million. Following the takeover, it was confirmed on the official club website that Allam would take up the role of chairman at the club. On 4 May 2013, Hull City clinched promotion back to the Premier League. On 9 August 2013, Allam announced that the club would discard its 109-year old name and be, henceforth, "marketed" as Hull City Tigers locally and Hull Tigers to national and international audiences. Announcing the change in the Hull Daily Mail newspaper, he said: "'Hull City' is irrelevant...it is common. I want the club to be special. It is about identity. 'City' is a lousy identity. 'Hull City Association Football Club' is so long." The club's Managing Director Nick Thompson urged supporters "to judge it in the fullness of time." The announcement stated that all references to "AFC" on club branding will be phased out, although they will remain on the shirt crest during their first season back in the Premier League. On 12 September 2013, Allam, speaking to an interviewer, predicted that "in a few years many clubs will follow and change their names to something more interesting and I will have proved I am a leader." He added that if he were the owner of Manchester City, he would change their name to "Manchester Hunter". Allam's plans to change the name of the club were met with strong opposition from supporters of the club, whose complaints he dismissed, stating "nobody questions my decisions in my business." In response to the formation of a group opposed to the name change entitled "City Till We Die," Allam responded that the supporters involved "can die as soon as they want, as long as they leave the club for the majority who just want to watch good football." On 9 April 2014, the FA rejected Allam's proposal to change the club's name. Allam subsequently announced his intention to appeal the decision. In early 2016, the club announced plans to replace the existing season ticket system with a new membership scheme, aiming to reduce match day costs for fans. The announcement was met with criticism from Hull City fans, with the scheme set to remove concessionary discounts and instead charge a flat rate to claim seats in particular sections of the stadium. It has also been suggested that the new