on mobile phones and the Internet. The trailer was watched over 55 million times within 48 hours of its release. Two more videos—one each for the songs "Ik Junoon" and "Senorita"—were released on 27 May. The music launch and promotion event took place at Nirmal Lifestyle, Mulund, Mumbai. A press conference promoting the film was held on 1 July at Chandigarh. Two dialogue promos of the film were released on 3 July. On 7 July the cast and crew embarked on a road trip from Mumbai to Delhi via Surat, Vadodra, Ahmedabad, Udaipur, Ajmer and Jaipur that culminated in a concert at Gurgaon. It is believed that British Auto manufacturer Land Rover—which is now owned by Tata Motors—sponsored the Land Rover Discovery driven by the cast members during the trip. A premier at the 12th IIFA Awards before the worldwide release was planned but was not executed. The film's marketers released branded promotional items with Mountain Dew, Gillette and ING Vysya Bank. A mobile video game based on Zindagi Na Milegi Dobara and the La Tomatina festival was released by Jump Games on 19 July 2011 for popular mobile operating systems. OPIUM Eyewear launched exclusive Zindagi Na Milegi Dobara sunglasses to promote the film. Release The release of Zindagi Na Milegi Dobara was initially scheduled for 27 May 2011, but was postponed to 24 June 2011 and again to 15 July 2011. It was released in 1,800 screens worldwide. A special screening of the film was held at the residence of Shah Rukh Khan on 16 July, on the occasion of Kaif's birthday. The event was attended by several celebrities, including the film's cast and crew. The far-right political party Shiv Sena criticised the event because it was held three days after the 2011 Mumbai bombings. The producers of the film donated the collections of the film from around 10 theatres in Mumbai to the Maharashtra government as a mark of charity to the victims of the bombings. On 24 March 2012, ZNMD was screened at Bucks New University in High Wycombe, England. The film was released on DVD on 30 August 2011. It is available in Dolby Digital 5.1 and stereo formats with English and Arabic subtitles. The film is also available on Blu-ray disc. Later on, the film was made available in both Netflix and Amazon Prime Video. Critical reception The film garnered widespread acclaim from critics who