package holidays every year. Using the Going Places group and "sheep-pickler Damien Hirst" as examples, the Yorkshire Evening Post condemned modern art practitioners as more skilled at self-promotion than making art objects. Instead of Atkinson, The Daily Telegraph asked art critics for their opinion of Going Places; Brian Sewell dismissed it, while Richard Dorment said "This is not a good work of art. It seems to me on the edge of being a hoax and quite a good joke. I think the joke wins." At this point, only the students, their associates and airport staff knew the holiday had not taken place. Even Atkinson thought it had; he commented on the group's good fortune that their return flight had arrived on time. The students planned to reveal the truth in the next issue of Leeds Student on 5 June, but, given the intense interest and the possibility of exposure through fact checking by the media, they went early replacing the story of Going Places the holiday with the reality of Going Places the hoax. Hoax and response On Tuesday 19 May, a member of the group appeared on the BBC Radio 4 early morning news and current affairs programme Today to reveal the holiday was a simulation and the donations were still on deposit. By that afternoon, the Yorkshire Evening Post had confirmed the hoax by checking the facts about the group's return with a manager at the airport. The hoax gained more coverage than the holiday from both the news and entertainment media. The group put forward a stereotype of lazy and irresponsible contemporary art students who spent other people's money on leisure claiming it was work. As the holiday story confirmed popular preconceptions, media outlets rushed to publish before their rivals instead of checking the story was actually true. By revealing the hoaxthe money had not been spent and simulating the holiday had been a great deal of workthe students hoped the public and media would reconsider their initial responses. The group wrote "During our brief foray into the limelight, we have added greatly to the jollity of the nation.", and adopted the name given to them by the national media: Leeds 13. Going Places was described as masterly by head of department Ken Hay "They have got everyone taking about the very thingsthe nature of art and its relationship with lifethat lie at the heart of the