to the Threadless web site for review by other customers. Smart companies are also involving their customers in technical support using enterprise social networking. eBay was an early adopter of the practice of allowing users to assist each other online. Issues Lack of adoption If training in the use of enterprise social networking tools is not provided to employees who do not have experience using them, they are unlikely to be widely adopted. The use of enterprise social networking must be championed at the highest levels of the enterprise to provide the resources needed and promote adoption throughout the organization. Gartner have said that only 10% of organisations see value in a social collaboration product, primarily due to the lack of change management provided during rollout. The lack of adoption is a complex issue with many theories put forward: Transparency The sharing of information across the enterprise through social networking creates a transparency that may or may not necessarily be welcomed by all sectors of the organization. Perception There is often an assumption that social networking will not work well in a particular industry or that its use may be perceived as unprofessional. In addition the ability to justify use of enterprise social networking, based on return on investment is not always readily apparent. Members of traditional or conservative organisations perceive social networking as a time wasting tool. However once employees see usage by other employees, they often begin seeing the value and hence engaging and contributing content. Privacy and security Privacy issues associated with social networking sites can be seen from many perspectives. Some people will argue that this is just a part of globalization and the growth of technology, while others will still believe that it is a right for any citizen, and will never change their views and perspectives about their privacy. With the increase in popularity of social networking, many users have given up their personal privacy in order to join these networks. Social media privacy issues didn’t begin with social networking sites; they have historically been persistent issues with many other types of social media such as text messaging, instant messaging and computer-supported collaboration work. Oscar Gandy in 1993 claimed that in the age of digital media, people probably do not have any privacy. He stated that “the panoptic sort is an antidemocratic system of control that cannot be transformed because it can serve no