that the magazine's name would be changed to Pacific Standard as of the May–June 2012 edition. In a May 2012 interview, Streshinsky said that the publication's new name reflected its taking a "western" perspective: "We want to tell the nationally important stories that are coming out of this side of the country, and from the edges of the Pacific.... So many of the nation's biggest shifts have come from the West, and we want to showcase that." As of January 2014, the magazine enjoyed its largest website traffic month ever. It continues to get most of its funding from SAGE Publications, with much smaller amounts from subscription, newsstand, and website revenue. In 2014, Pacific Standard was nominated for its first-ever National Magazine Award, presented by the American Society of Magazine Editors, in the category of General Excellence for Literature, Science and Politics Magazines. In 2015, digital director Nicholas Jackson was appointed editor-in-chief, and senior editor Ryan Jacobs was appointed deputy editor. They quickly brought on creative director Taylor Le and executive editor Jennifer Sahn. Jackson repositioned the magazine to tell "stories that matter," focusing most heavily on social and environmental justice. In 2017, the magazine was honored with its second National Magazine Award. Also in 2017, Pacific Standard''' nonprofit parent changed its name from the Miller-McCune Center for Research, Media, and Public Policy to The Social Justice Foundation. Readership and topics covered The magazine was created for opinion leaders, policymakers, and concerned citizens who are interested in developing solutions to some of the world’s toughest social and environmental problems. Its target readers are "influentials" who read The Economist, The Atlantic, Mother Jones, and Wired, but former editor-in-chief Streshinsky differentiated Pacific Standard'' by focusing on the behavioral and social sciences. In an interview, Streshinsky said: "... we’re also committed to producing old-fashioned, well-told, deeply reported magazine journalism on subjects and characters of national interest or curiosity—we just want to do it in a way that is especially steeped in the relevant research literature and intellectual context. We value great storytelling and cogent analysis as much as anyone else on the block. And we love “conceptual scoops”—the kind of piece that can powerfully, sharply, and accurately reframe the reader’s understanding of an important, complex subject." References External links Monthly magazines published in the United States Science and technology magazines published in the United States Defunct magazines published in the United States English-language