guerilla tactics to promote the band which included marches in New York City, mass telephone call-ins to Metromedia, and infiltrating popular national TV talk shows to announce the band's impending success. These tactics culminated in a concert at Carnegie Hall, which was sparsely attended. The first album, which featured the entire membership of the Brotherhood commune on its cover, sold less than 1,000 copies. The Brotherhood had developed into an efficient entity aside from promotional activities for the band. An elaborate infrastructure including business management, child care, auto maintenance, farming and food production was created. New members signed over all their money and possessions, making a "lifetime commitment" to the commune. Controversy arose due to Brotherhood members being briefly on welfare while Metelica was gifted with a Rolls-Royce. There were also numerous run-ins with local selectmen about building code violations concerning the commune's houses and septic systems. By late 1972, with membership at nearly 300, the commune's first public businesses were launched. A magazine, Free Spirit Press, was sold along the East Coast from a rainbow-painted school bus. Also in late 1972, the commune bought the Shea Theater block in Turners Falls, Massachusetts a decaying working-class village of Montague, adjacent to the city of Greenfield. Metelica issued an order that all members must find jobs outside the commune. By now, the Brotherhood of the Spirit had been mentioned in the Wall Street Journal, Look, Family Circle, and Mademoiselle magazines. They had also been featured on 60 Minutes and the David Frost show. The Metelica Aquarian Concept and Renaissance Community: 1973–1976 In 1973, the commune went through its most drastic and traumatic change, morphing into what became known as the Metelica Aquarian Concept. Metelica shifted his focus from his band (renamed Metelica) to take absolute control over the running of the commune. He demanded that every cent earned by commune members be turned over to him whereby he then spent the money to radically reshape the appearance of the group. A shopping spree ensued that purchased 35 new cars (the tiny Honda 600 which got 50 mpg), three GMC motor homes and an airplane, plus several movie, video and still cameras. Metelica's aim was to replace the image of ragged commune hippies with that of media-savvy entrepreneurs who would change the mainstream society by mimicking its need for image and materiality. This shift in focus caused some long-term members to leave