Mack Hirshberg joined the group for the 1984-85 premiere season and the team's name was changed from The Dixie Daredevils to The Bud Light Daredevils. It started in 1979 when Jeff Hubbard, who was a mascot at the University of Mississippi, dared fellow cheerleader Ty Cobb, who is related to the baseball legend, to do a flip off a minitrampoline and slam dunk a basketball through the hoop. Cobb did it and delighted an astonished crowd. Cobb then recruited several other cheerleaders and created a short routine of precision gymnastics and ball handling that was performed throughout the NCAA's Southeastern Conference. The cheerleaders turned professional during the 1980–81 season and took their act on the road. In 1983, the team was known as the Dixie Daredevils, and Cobb approached Anheuser-Busch Inc. about sponsoring the team. From 1984 to 1998 the Bud Light Daredevils performed at universities and NBA games throughout all 50 United States. When they were not performing during the American basketball season, they found sponsors for tours of the Netherlands, Belgium, Great Britain, Spain, Japan, China, Norway, South America, Australia, Israel, and Puerto Rico. Corporate sponsors included Boeing, Converse, Wang Laboratories, SportLife Chewing Gum, and Gordon's Gin. The group was also featured on national television shows such as ABC's That's Incredible!, Incredible Sunday, Showtime's Super Dave (TV series), Disney's The Mickey Mouse Club, and most recently, former Bud Light Daredevil Mark Odgers was featured performing a flip dunk over a New York City Cab live on Late Night with David Letterman. During the 1996–97 season, the Bud Light Daredevils have three teams touring full time. One team only performs internationally. The other two teams perform at approximately 150 events in front of more than 1 million fans. Anheuser-Busch ended their fourteen-year sponsorship of the Bud Light Daredevils in 1998 in response to both governmental and social pressure to eliminate all alcohol marketing to college students. The team has performed in front of more than 8 million people at 385 colleges and tournaments, 26 NBA teams, 28 CBA teams. They have taken the show to 74 cities in 20 foreign countries. Video highlights of their performances have been shown on such TV shows as "America's Funniest Home Videos", "NBC Nightly News", "The Tonight Show", "Late Night with David Letterman", "Good Morning America", "George Michaels Sports Machine" and "The Today Show." A 30-minute special about the team titled "The Right