October 2019, with over 100 employees laid off. However this decision was later reversed and in October 2019, Medialab acquired Kik Messenger. Features A main attraction of Kik that differentiates it from other messaging apps is its anonymity. To register for the Kik service, a user must enter a first and last name, e-mail address, and birth date (which must show that the user is at least 13 years old), and select a username. The Kik registration process does not request or require the entry of a phone number (although the user has the option to enter one), unlike some other messaging services that require a user to provide a functioning mobile phone number. The New York Times has reported that, according to law enforcement, Kik's anonymity features go beyond those of most widely used apps. As of February 2016, Kik's guide for law enforcement said that the company cannot locate user accounts based on first and last name, e-mail address and/or birth date; the exact username is required to locate a particular account. The guide further said that the company does not have access to content or "historical user data" such as photographs, videos, and the text of conversations, and that photographs and videos are automatically deleted shortly after they are sent. A limited amount of data from a particular account (identified by exact username), including first and last name, birthdate, e-mail address, link to a current profile picture, device-related information, and user location information such as the most recently used IP address, can be preserved for a period of 90 days pending receipt of a valid order from law enforcement. Kik's anonymity has also been cited as a protective safety measure for good faith users, in that "users have screennames; the app doesn't share phone numbers or email addresses." Kik introduced several new user features in 2015, including a full-screen in-chat browser that allows users to find and share content from the web; a feature allowing users to send previously recorded videos in Kik Messenger for Android and iOS; and "Kik Codes", which assigns each user a unique code similar to a QR code, making it easier to connect and chat with other users. Kik joined the Virtual Global Taskforce, a global anti-child-abuse organization, in March 2015. Kik began using Microsoft's PhotoDNA in March 2015 to premoderate images added by users. That same month, Kik released native video