purpose other than that for which it was designed — the rationalization and control of human existence.” Gandy demanded creation of an agency that would ensure the survival of privacy. From a policy perspective, according to Schement and Curtis (1994), privacy is seen “as security against intrusion by government”. According to Garfinkel (2000) “Privacy isn’t just about hiding things. It’s about self–possession, autonomy, and integrity.” Because social tools make many things that were normally private much more public, including all types of corporate data, many organizations would rather wait for best practices or to see what their peers are doing before delving very far into social networking. Privacy can become a huge issue at the enterprise level, when customer and employee data are at stake. Security concerns must be addressed prior to embarking upon creation of an enterprise social network. Behavioral issues One of the significant areas of concern with the use of social networking internally within organisations is the impact and effect of behavioral issues. As the interactions within a social network are loosely coupled to business process and structured information systems, the effect of individual personalities and human psychology become more pronounced within social networks. Such emerging concerns cover issues such as attention management, death by trivia, dominant personalities, behavioral adoption and influence strategies. See also Corporate social media Notes Business terms Community building Social networks Social information processing