action genre, as the major action stunts and sequences in the film were performed on par with Hollywood by the actors themselves. This is rarely seen or done in Bollywood. Kapoor who had previously played mostly girl next door type roles, brought a completely different look to her previous films, which attracted positive attention and was tagged as "sexy" by the media once the films promo's released. Another reason the film had created curiosity was because none of the actors expect Basu had enjoyed much box office success, while the rest were relative newcomers. Bachchan, who had been in the industry for over 10 years, had endured a series of flops, in spite of this the directors were confident of him. Players was named as one of the most-awaited films of 2012 by Mid-Day, IBN Live, Hindustan Times, India Today and The Times of India. Promotion The first look at the film, along with teasers and an extended promo was revealed on 3 November 2011, on Kaun Banega Crorepati, which featured Abhishek's father, Amitabh Bachchan as the host. Amitabh Bachchan also helped to promote the film on his blog and Twitter feed. The theatrical trailer was also released on 3 November 2011, on the movie's official YouTube channel and Facebook page. Players had an extended promotion schedule since its release was delayed for an extra month. Promotion for the film was orchestrated by using tactics never seen before. The campaign began at the music launch on 13 December 2011, where the team promoted the film in a first event of its kind, as the lead actors Abhishek Bachchan, Bobby Deol, Bipasha Basu, Sonam Kapoor, Neil Nitin Mukesh, Sikandar Kher and Omi Vaidya performed live stunts. Deol, who played an illusionist in the film, performed the opening act as he disappeared from two different towers. Kapoor drove an armoured truck through a golden brick wall and then drove around the arena. She was followed by Kher, who according to his role of an explosives expert, set off multiple explosions with a remote control, throwing a car 40 feet into the air before it hit another car, blowing both cars up. Vaidya and Mukesh spoke some dialogues from the film. Bachchan was followed in a car by Basu on a pillion as they both drove through a ring of fire and blew a bus up. Bachchan fractured one of his fingers during