Creative Cities is an international project designed and managed by the British Council. It shares experiences across Europe on the ways creativity, entrepreneurship and innovation can help improving people's lives – making cities better places to live, work and play. About Background With over 70% of Europe's population now living in urban areas, cities have a vital role in delivering economic and social well-being for Europe. A new generation of urban influencers and innovators is emerging which recognises that culture and creativity is central to addressing the challenges cities face. Creative Cities supports this new generation, providing opportunities to develop and share ideas which make Europe's cities better places to live, work and play. British Council proposal The British Council developed the Creative Cities project in 2007, in partnership with a range of cities and organisations active in developing innovative approaches to city policy. Individuals taking part in project events develop new skills and build new contacts across Europe. Cities which join the project network have an opportunity to establish competitive advantage for themselves and attract creative talent, and in so doing set the foundations for future economic growth. The Creative Cities project is running in the UK, Poland, Czech Republic, Hungary, Slovakia, Slovenia, Ukraine, Sweden, Norway, Denmark, Finland, Estonia, Latvia, Lithuania and Russia. Short description Creative Cities emerge out of the search for new solutions to post-industrial urban problems, including high crime rate, degradation of urban infrastructures, and social separation. Creative Cities explores new ways to improve quality of life in cities by involving young professionals from various backgrounds. During the course of the project these young people will acquire knowledge, networks, skills and tools to give them more influence on decisions made about the urban environment they live in. This will enable them to make a difference on a range of issues such as: public spaces, arts and social activities, and cultural policy. The three core project strands are: Future City Game, Urban Ideas Bakery and Urban Forum. In addition to the three strands, the project provides platforms to enable young social innovators in Europe to keep in touch with the project and each other: an interactive website, a Facebook group, Twitter and an e-mail newsletter. In recent years, the concept of the creative city was increasingly used as part of national branding campaigns in Europe (e.g. Creative Britain) and adopted by cities and organizations. Amid this development,