Smartface is a mobile technology company focusing on enterprise mobility in the cloud for mobile transformation in enterprises. Smartface is headquartered in Palo Alto with offices in New Jersey, Istanbul and Dubai. Smartface Cloud, a cloud-based native mobile application development and application lifecycle management platform for enterprises, is the latest generation of the products offered by Smartface Inc. The previous generation product Smartface App Studio was a desktop based "Cross-platform Native Mobility Framework" for mobile application development. In 2019, Smartface announced their focus on digital transformation with two new products, Appcircle.io for Continuous Integration and Continuous Delivery for mobile application development and Smartface Middleware Platform as a middleware specialized for frontend integration. Appcircle.io Mobile CI/CD Platform Appcircle is a Continuous Integration and Continuous Delivery platform specific for mobile app development. As a CI/CD platform, it enables developers to automate their mobile app build, sign and deployment processes and it also provides in-browser mobile device emulator/simulators for iOS and Android. For automation and application lifecycle management, it uses a workflow-based system where developers can configure steps with a visual interface and add steps from a component marketplace. It is an extension of the Smartface Cloud lifecycle management modules for universal use for any type of mobile app project as an independent product and for this reason, it has a separate presence at Appcircle.io. Similar to Smartface Cloud, it does not require the presence of a Mac to build, deploy and test iOS apps. One important difference from Smartface Cloud is that it is based on Kubernetes and supports private cloud and on-premise deployments besides software as a service use. Smartface Middleware Platform Smartface Middleware Platform is a middleware specialized in frontend integration for modern frontends like mobile apps or chatbots. For this purpose, it can be categorized as "Backend for Frontend" (BFF) instead of a full-fledged middleware for communication between backend systems. It includes features focusing on unifying cross-cutting concerns on a single platform to eliminate the repetition of work and to ensure frontend compatibility. It specifically focuses on rapid delivery and productivitization with its cloud-native architecture running on Kubernetes for scalability and availability. Smartface Cloud Smartface Cloud is a Mobile Enterprise Application Platform (MEAP) with native iOS and Android app development and lifecycle management capabilities. It incorporates a cloud-based integrated development environment (Cloud IDE) that runs on the browser to develop native mobile apps with JavaScript. The apps developed in