Sponsorship of an event, contest or race is a way to generate publicity. Guerrilla marketing tactics are unconventional ways to bring attention to an idea, product or service, such as by using graffiti, sticker bombing, posting flyers, using flash mobs, doing viral marketing campaigns, or other methods using the Internet in unexpected ways. Product placement is paying a movie studio or television show to include a product or service prominently in the movie or show. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. See also References Promotion and marketing communications