that shape how they unfold. Integrationist linguistics overlaps with pragmatic and phenomenological approaches such as ethnomethodology and conversation analysis. The latter being rightly susceptible to a written and spoken word bias yet this is not without current attempts to broaden and include a wider range of semiotic contingencies into analyses. The more fundamental overlap is epistemological. Harold Garfinkel's (1994) ethnomethodological policies prioritize the context of interaction with strict objection to analytic presupposed systems of any kind other than that which is made so by the sequentially ordered interactions of participants. Conversation analysts have developed an empirical approach stemming from those policies where spoken and written words are centralized. A recent decentralizing move to the analysis and theorization of multimodal sequential analysis is very much consistent with an integrationist point of view. Integrationism and identity While integrationism has been in existence for over three decades, advocating against the “language myth” and indicating that linguistic sign alone cannot function as the basis of an independent, self-sufficient form of communication, but depends for effectiveness on its integration with non-verbal activities of many different kinds, some integrationists have recently directed this perspective to revisit another important concept in sociolinguistics – “social identity”. This integrational view of identity concurs with the sociocultural perspective that identity is not a rigid and static system predetermined on the basis of either social class, gender, ethnicity, age or education, but rather a discursive and constantly emerging experience that is locally shared and situationally evoked. On the other hand, however, stressing that identity cannot be examined exclusively from an individual's integrational practice (including both linguistic and non-linguistic practice), integrationists cast doubt on the way sociocultural approach analyzes identity by specifically questioning three of the latter's tenets: (i) data, (ii) phenomenological inductivism, and (iii) indirect indexicality. They point out an intrinsic controversy that while identity, as the speaker's first-order experience, is highly context-dependent, the attempt to detect identity merely through inspecting the linguistic components in the tape-recorded data and interpret the data through postulating the existence of linguistically pre-labeled “concrete universals” (e.g. ‘varieties of language’, ‘style’) is actually de-contextualizing the speakers’ identity. Also, they identified another conflict in the sociocultural approach of interpreting a speaker's identity between the claim of a socially indexical value of linguistic features (“social marker”) that is beyond a single occurrence and the one of locally indexical value of linguistic features that is analyzable only in term