social care system. In addition, Mind is part of the Time to Change coalition, along with Rethink. Time to Change is an England-wide campaign to end mental health discrimination. Mind campaigns for the inclusion and involvement of (ex)users of mental health services. In its own organisation, at least two service users must be on the executive committee of each local Mind group. The charity operates Mind Link, a national network of service users, which is represented on Mind's Council of Management, its ultimate decision-making body. For 30 years Mind has celebrated published fiction or non-fiction writing by or about people with emotional or mental distress with the annual Mind Book of the Year Award. Since 2008 Mind took over control of the annual Mental Health Media Awards, which it renamed the Mind Media Awards. This is intended to "recognise and celebrate the best portrayals of mental distress, and reporting of mental health, in the media". However, the operational running of the Awards ceremony and the selection of judges is carried out by private company Keystone Conference & Events Management Ltd. Within the complex debate on mental illness causality, Mind has developed a list of factors which in its view may trigger mental illness episodes. Mind is involved in a campaign Rethink Mental Illness to reduce the stigma associated with psychiatric illness. Inspiring South East London musician Shojon's campaign "Chocolate for the Mind". Funding National Mind takes donations, sponsorship, grants and operates charity shops across England and Wales. Each local Mind association is an independent charity responsible for its own funding, although they are provided some project funds from national Mind. The total gross income of the local associations in 2009 was £87 million which, combined with the national Mind income of £25 million, gave a total of £112 million. At least some local associations report that the majority of their income is from the British government through local governmental and NHS grants (e.g. 74%). Mind’s national accounts for the financial year ending in March 2020 showed the charity’s total income was £58 million and expenditure was £60 million. Mind states that, while it accepts corporate support in general, it does not accept any money from pharmaceutical companies. This policy is binding on all local Minds who are not permitted to accept sponsorship or donations from pharmaceutical companies for their own events, or for fees or expenses for attending conferences. Partnerships