WZMX (93.7 FM "Hot 93.7") is an urban-leaning rhythmic contemporary radio station licensed to Hartford, Connecticut, in the United States. The station is owned by Audacy, Inc. The station's current slogan is "Hartford's #1 for Hip-Hop and R&B". Its transmitter is located on West Peak in Meriden, Connecticut, and the station's studios and offices are located on Executive Drive in Farmington. History The 93.7 frequency first signed on in the late 1960s as WLVH, the first Spanish-language radio station in the state of Connecticut. Though the station had a loyal audience, the concept of a Spanish-language FM station in an area with a (then) relatively small Hispanic population was seen as being ahead of its time. With FM prices rising, WLVH later bought 1550 kHz (today's WSDK), and in 1991, sold 93.7 to American Radio Systems, with WLVH moving to AM. With ARS's takeover came the change to a stunt with the local NOAA Weather Radio signal for a week before the launch of the new format: hot adult contemporary, as WZMX, chosen for the station's "Mix 93.7" format by Program Director Herb Crowe (formerly of KIIM-FM in Tucson) and midday personality Ron O. The "Mix" format promised listeners a mix of different varieties of music with little talk or DJ chatter, a directive reflected in the slogan "Four songs in a row - No talk". Other DJs included WTIC-FM alums and husband/wife team Jonathan Monk and Diana Kelly in mornings, Production Coordinator Ron O (and later, Donna Rose) in middays, Neil Jackson in afternoons, Ted Dalaku in evenings, and Danny Wright in overnights. In spite of being a "new" station for the majority of the market's listeners, the "Mix" format began well, but it then started to flounder. The purchase of rival WTIC-FM by ARS in 1994 and its subsequent conversion to a hot AC format led ARS to flip the younger WZMX to an all-70s hits format in the middle of that year. To boost the station's listenership, WZMX hired popular morning drive host Sebastian away from WCCC-FM in February 1995, and engaged well-known announcer Chuck Riley to be the station's voiceover talent. After a downturn in 1996, the station added 1960s and 1980s music and reimaged itself as "Classic Hits 93-7". The "Classic Hits" period produced a lot of creative programming, such as "Saturday specials" which followed a theme (i.e., all disco music, music of the '80s,