its first million dollars to online creators and syndicators. The defining feature behind Revver was the RevTag, a tracking tag attached to uploaded videos. The RevTag displayed an advertisement at the end of each video. When clicked, the advertiser was charged and the advertising fee split between the video creator and Revver. RevTags were trackable across the web; because the RevTag was part of the video file itself, the technology worked regardless of where the video file is hosted or displayed. Users were further encouraged to share by Revver's affiliate program. An Affiliate was a user who helped to promote videos, through email, sneakernet, peer-to-peer sharing, or posting on their own website or on social networking sites. Revver affiliates earned 20% of ad revenue for sharing videos. The remaining revenue for each video is divided equally between the video creator and Revver. Revver's upload license allows for redistribution under the Attribution-NonCommercial-NoDerivs 2.5 Creative Commons License. Criticism In February 2008, Revver was sold to LiveUniverse, which abandoned the creator/syndicator revshare model, starting a precipitous decline in users. On December 9, 2008, Revver sent a message to all its users saying that earnings from June were transferred, and the other earnings would be transferred 'as soon as possible'. But several of Revver's most popular content providers including ScrewAttack and That Guy with the Glasses publicly posted complaints of Live Universe owing them vast amounts of money on their websites and began moving their content over to blip.tv. To date, neither company has been paid. Many public complaints appeared in the Revver forums indicating that LiveUniverse would not respond to inquiries. In 2010, the State of California lists the status of LiveUniverse as "Suspended." See also Viral video Comparison of video services Web 2.0 Metacafe Break.com References External links Defunct video on demand services Former video hosting services Internet properties disestablished in 2011