early 1990s, Nike and Adidas moved into, and took the lead in, sponsoring the top athletes in the sport. At present, sponsored athletes include sailor Karine Fauconnier (Transat Jacques Vabre and Single-Handed Trans-Atlantic Race) and English cricketer Ian Bell. Djokovic signed a 10-year deal with Tacchini in November 2009. At the time of signing, he was fourth in the ATP rankings and had won only one Grand Slam title. In 2011, he became the world No. 1 and winner of 48 of 49 matches on the professional tour. Under the terms of the deal, Djokovic receives "incentive bonuses linked to tournament wins and end-of-year rankings, ... a share of all Tacchini revenue from sales in China, and [a share of] worldwide revenue from Djokovic-branded Tacchini products." After his Wimbledon victory, he traveled with Ngok and Burkle to Serbia to discuss plans for investment, including a Tacchini plant, in the Niš area. Tacchini, however, "fell behind on the payments in 2011 as Djokovic's success triggered significant bonuses". Their association ended in May 2012. Individually sponsored cricket players Sachin Tendulkar Individually sponsored tennis players Present Thomas Bosancic Mirza Bašić Barbora Strýcová Gilles Müller Igor Sijsling Victor Hănescu Ekaterina Makarova Martin Kližan Daniel Gimeno-Traver Tommy Robredo Past Gabriela Sabatini David Nalbandian Pat Cash Steve Darcis Olivier Rochus Ivo Karlović Goran Ivanišević Flavia Pennetta Roberta Vinci Adrian Ungur Marius Copil Igor Andreev Dinara Safina Novak Djokovic Sergi Bruguera Tommy Robredo Juan Carlos Ferrero Robert Lindstedt Martina Hingis Pete Sampras John McEnroe Jimmy Connors Martina Navratilova Ilie Năstase F1 Competition Ayrton Senna Carlos Reutemann See also Lacoste Fred Perry References External links 1938 births Living people Fashion designers from Florence Italian male tennis players Sportspeople from Florence Sportswear brands Sporting goods manufacturers of Italy