"Heimatfilme" (a movie genre about the concept of Heimat) nevertheless, especially to the "Heimatfilme" in the 1970s up until now. The movie trilogy "Heimatbild" by Edgar Reitz in particular, made in 1984 to 2004, conveyed a new, differentiated concept of "Heimat" by incorporating as few clichés of the ideal world as possible. Staying in touch with one's "Heimat" ("Heimatpflege") is primarily done in associations; in very few states it is organized by the government. The respective associations try to maintain the "Heimatpflege" tradition, a cultural asset that needs to be held up. However, museums dealing with the issue of "Heimat" promote local tourism by presenting folklore, no matter how accurate their display of the region is. Cultural possessions, traditional clothing for instance, are oftentimes worn in front of a paying audience, but not in a private environment. In Germany, most of the "Heimat" associations dealing with the authentic display of specific regional clothing are connected to the German society for traditional costumes based in Munich. More than 2 Million members belong to this association, among them also 200.000 young adults and children. Their (financial) supporters often play an active part within the local community, especially in rural communities. Regional traditional costumes are worn in respect to contemporary demands and needs for clothing. The background history of a certain region or location in the sense of "Heimat" as a cultural identity considers the history of "Heimat" or the ethnology ("Volkskunde"). This is documented in "Heimat" museums. Emotional dimension Today, "Heimat" is considered a subjective emotion, not necessarily related to political or legal definitions. It is made up of the individual mindset one has about a certain place, society or just the individual's development. Losing one's "Heimat" or even just the fear of that occurring, presents as "Heimweh". To those who lost or left their "Heimat", the term can become synonymous with "home country". It is possible to choose one's own "Heimat" from a selection of places. However, "Heimat" can also be lost through a natural disaster or a radical change by human intervention. A guest contribution by Oliver Kontny in the programme to the "Augsburger Hohes Friedensfest" 2014 that had "Heimat? Never been there before" as its motto also treats this subject. Kontny indicates, that only very few cities have the same significance to those that were raised there and later returned as adults. This is due to the cities' structural