Revver (formerly ChangeTv) was an American video sharing website that hosted user-generated content. Until its shutdown in 2011, Revver attached advertising to user-submitted video clips and originally offered to share ad revenue with the video creators. Videos could be displayed, downloaded and shared across the web in either Apple QuickTime or FLV format. In addition, Revver was a video publishing platform that enabled third parties to build their own "Revverized" site. Revver allowed developers to create a complete white label of the Revver platform. History Revver was founded by Steven Starr, Ian Clarke, and Oliver Luckett in 2004, and was based in Los Angeles. The website launched October 29, 2005. The company received investment from Bessemer Venture Partners, Draper Fisher Jurvetson, Draper Richards, William R. Hearst, III, Comcast Interactive Capital and Turner Broadcasting. Oliver Luckett and Ian Clarke departed the company in late 2006, Steven Starr in 2007. A revision of the site, Revver 1.0 was released in September 2006. This included a new design, user dashboard, a web based uploader and Flash as a video delivery method. Around the same time as the release, prominent YouTube user lonelygirl15 signed a promotional deal with Revver. Shortly prior to its relaunch, around 20,000 videos were available on the site. By mid-October this number had almost quintupled to 100,000 videos. The site's most popular user, a creator of videos mixing Mentos into Coke, had generated a payment to its creators of US$50,000. On November 29, Verizon Wireless and Revver announced a deal to make Revver videos available to subscribers of Verizon's V CAST service. The deal was announced one day after a similar deal with YouTube. On V CAST, Revver videos do not contain advertisements at the end, but Revver shares half of the revenue from the venture with content creators. Revver was acquired by LiveUniverse for US$5 million in February 2008. LiveUniverse stopped making regular payments of shared ad revenue to video creators several months after the acquisition. Since August 20, 2011, Revver's site has been shut down. Revenue model Revver was the first video-sharing website to monetize user-generated content through advertising and to share ad revenue with the creator. In 2006, Revver was awarded the Most Influential Independent Website by Television Week, nominated for an Advanced Technology Emmy Award, and honored as one of the 100 most promising startups by Red Herring. In 2007, Revver announced it had paid out