Philip Kotler and Nancy Lee) Market segmentation Strategic Market Segmentation A Guide to the Socio-Economic Classification of Filipino Consumers Local governance Making Local Governance Work. He has also published several articles on marketing and social marketing in national and international journals, newspapers and has contributed chapters in major books of readings in the field of marketing, such as “Alleviating Poverty: A Macro/Micro Marketing Perspective,” Journal of Macromarketing, December 2006, pp. 233–39 (co-authored with Philip Kotler and Tony Leisner.) Awards and recognitions Philippine Marketing Association AGORA Award for Achievement in Marketing Education in 1983. Association of Marketing Educators of the Philippines´ 1st Lifetime Achievement Award as Marketing Educator in 2004. See also Marketing Social marketing Philip Kotler Philippine Daily Inquirer References External links The MarketingRx blog Year of birth missing (living people) Living people Filipino marketing people Filipino educators Kellogg School of Management alumni Academic staff of the Asian Institute of Management