references during the match. The BBC broadcasts almost all major sports events. Initially broadcast as a MW opt-out on BBC Radio 2, The launch of Radio 5 in 1990 saw a huge increase in the level of coverage on BBC Radio. Radio 5 became BBC Radio 5 Live in 1994 and the station, which combines live news and sport, provides round-the-clock coverage of sport through both live commentary and sports news and discussion. Live cricket commentary is broadcast on 5 Live's digital sports channel BBC 5 Sports Extra. This includes cricket coverage which is also aired on the long wave frequencies of BBC Radio 4. BBC Local Radio provides extensive coverage of sport, giving more exposure to second-tier football clubs which would otherwise receive limited national coverage. The BBC's main commercial rival is Talksport, but this has not acquired anywhere near as many exclusive contracts as Sky Sports and instead dedicates much of its airtime to sports discussions and phone-ins. TV The first sporting event to be televised in the UK was an international boxing tournament between England and Ireland from Alexandra Palace on 4 February 1937. The United Kingdom saw the first live television broadcast of a football match, with the BBC showing a specially arranged fixture between Arsenal and Arsenal Reserves on 16 September 1937. The British media is dominated by national outlets, with local media playing a much smaller role. Traditionally the BBC played a dominant role in televising sport, providing extensive high-quality advertisement free coverage and free publicity in exchange for being granted broadcast rights for low fees. ITV broadcast a smaller portfolio of events, and Channel 4 broadcast a few events from the 1980s, mainly horse races and so-called "minority sports". In the early 1990s this arrangement was shaken up by the arrival of pay-TV in the form of BSkyB and its sports channel Sky Sports. Their dedicated sports channels have since become the only place for some major sports to be seen. Starting in 2006, the Irish company Setanta Sports emerged as a challenger to Sky Sports' dominance of the British pay-TV sports market; however, Setanta's UK channel went into bankruptcy administration and off the air in 2009. Between 2009 and 2013 ESPN made an attempt to challenge Sky Sports before its British operations were bought out by Sky's current main competitor, BT Sport; a subsidiary of the former national telecommunications monopoly BT plc.