77th-highest-selling single. In the band's home country of Scotland, the single peaked at number two on the week of its debut. By May 2007, "Sing" had sold 159,000 copies in the UK and was Travis's biggest-selling single out of their 17 top-40 hits. On 1 July 2022, the British Phonographic Industry (BPI) awarded the song a gold certification for sales and streams of over 400,000 units in the country. On the Irish Singles Chart, the track debuted and peaked at number seven on 31 May 2001, remaining in the top 50 for nine weeks and ranking at number 87 on Ireland's year-end chart. In mainland Europe, the song peaked at number four in Norway in June 2001, while in Italy, it reached number eight on 9 August. In France, "Sing" debuted at number 50 on 25 August 2001 and rose to its peak of number two the following month. The song spent 23 weeks on the French chart and came in at number 53 on the Syndicat National de l'Édition Phonographique (SNEP) year-end ranking for 2001 as well as earning a gold certification in October of that year. Throughout the rest of Europe, "Sing" reached the top 50 in Austria, Sweden, Switzerland, and the Wallonia region of Belgium, additionally peaking at number 51 in Germany and number 82 in the Netherlands. On the European Hot 100, it charted at number eight, becoming Europe's 60th-most-successful hit of 2001. While missing the top 40 of the Australian Singles Chart by one position, the song was a top-10 hit in New Zealand, charting at number eight for two weeks in July 2001 and spending 17 weeks in the top 50; the Recording Industry Association of New Zealand (RIANZ) ranked it at number 48 on their 2001 year-end chart. In the US, "Sing" reached number 14 on the Billboard Adult Alternative Songs chart and number 37 on the Billboard Modern Rock Tracks chart. Music video The song's music video, which premiered on British music programme Top of the Pops (TOTP) on 20 April 2001, features the band attending a dinner party at a mansion and getting into a massive food fight with the residents. Travis filmed the video at a mansion in Pasadena, California, with Jonathan Dayton and Valerie Faris working as the directors. Healy has stated that one of his favourite parts of the video is when Payne gets hit with a ball