a commercial audience. Catherall adopted the striking black kohl eye make-up and bright red lipstick, which became her trademark early-1980s style. In October 1981, The Human League released their next studio album Dare. By now, The Human League were in their ascendancy and were becoming extremely popular with the mainstream British public. Release of Don't You Want Me In mid November 1981, with the Human League fully in the public eye, and sales of the album Dare soaring, Virgin records decided to release one more single from Dare. Oakey had always disliked the track "Don't You Want Me". Virgin Records had more faith; they commissioned an expensive and elaborate promo video to accompany the release of "Don't You Want Me". Shot on 35mm film rather than videotape, the promo was filmed in late November 1981 in Slough, Berkshire. The scenario was "a movie shoot for a murder mystery film" and is lyrically a conflicting duet between Oakey and Sulley, with backing vocals from Catherall. Premiering in December 1981, the video was played on British television frequently. The memorable opening scene of the video has Catherall in a fur coat, standing on a rural road corner. The night is freezing; she is surrounded by swirling mist and accompanied by the deep opening synth chords. The effects of the music and emotional lyrics, as well as the cinematic production values, helped propel "Don't You Want Me" to the UK number one spot. 1981 also saw the start up of cable TV channel MTV in the US. However, the channel was limited, in that music videos were a new medium, and there were relatively few available. The syndication by Virgin Records of "Don't You Want Me"'s promo to MTV, and ensuing airplay, brought The Human League to US audiences. The subsequent interest prompted Virgin Records to release Dare in the US as "Don't You Want Me" rose in the US charts to number one, aided by the promo video. Remaining 1980s In 1982, riding on the success of Dare, The Human League embarked on an international tour. On completion of the tour, the group returned to the recording studios to start on the follow-up to Dare. In November 1982, the Motown-inspired single "Mirror Man" hit the UK charts, peaking at number two. Six months later, the group released the single, "(Keep Feeling) Fascination". Aided by a promo video, this single also made number