The ABC National Bowling Tournament, Frank Sinatra, Bob Hope, Tony Bennett, Duke Ellington, Janis Joplin, Jimi Hendrix, Pink Floyd, Jethro Tull and Elvis Presley. In 1974, the first Exposition Center Commission was appointed. This Committee headed construction and development for the present Alliant Energy Center (formerly Expo Center). With the Coliseum schedule reaching 160 event days in 1977, it was clear that the demand for trade and consumer shows and conventions was competing with concerts, sporting events and family shows. Over time, the market area had expanded well beyond Wisconsin and the committee recognized the need for expansion. In 1978, an addition to the Youth Building was built (now the Administration Building) and the new facility was named the Forum. At the time, this facility offered the area's largest facilities for trade shows, banquets and other public functions. The forum was replaced with the construction of Exhibition Hall in 1995. Veterans Memorial Coliseum celebrated its 25th anniversary in 1992. At this point, over 16 million people had entered the Coliseum doors to attend a vast array of events. As a consequence of the large demand for exhibit space, the Exhibition Hall was built at Alliant Energy Center in 1995 as the largest unobstructed facility for trade/consumer shows and conventions in the state. The naming rights for the campus, previously the Dane County Exposition Center, were sold in 2000 to Alliant Energy Corporation, which holds the naming rights to the Expo Center for 20 years. The agreement does not include the naming rights of individual buildings on the campus, which have all retained their original names. Although the naming rights belong to Alliant Energy, the center is owned and operated by Dane County. The Alliant Energy Center operates without the use of County general fund monies - it is run as a business using facility-generated revenues to cover the expenses incurred to operate the center and its facilities. The center has operated in this manner since 1990. In 2013 Dane County completed plans for the construction of new multi-use pavilions at the Alliant Energy Center. Pavilions totaling replaced nine agricultural barns. Construction began in April 2014 and was completed by late September for the 2014 World Dairy Expo. A multimillion-dollar naming rights deal for the facilities with New Holland Agriculture & Construction, along with other public/private funding partnerships with the State of Wisconsin, World Dairy Expo, the Midwest Horse Fair/Wisconsin Horse