nighttime hours when most sporting events, especially hockey, takes place; at 990, the station was forced to broadcast at a lower power at night, broadcasting directionally towards the north to protect CBW and CBY, significantly decreasing its coverage area in the suburban areas and on the South Shore. Other frequencies CKGM considered moving to was 940, though doing so would have taken six months to make the move, as opposed to three months if CKGM was awarded 690; and 600 (formerly used by CINW's predecessor, CIQC, before moving to 940 in 1999), but it would have required building new towers, and the only suitable site for broadcast was in Kahnawake, on land owned by competing broadcaster, Cogeco. On November 21, 2011, CKGM's relocation to 690 was approved by the CRTC. The changeover took place on September 4, 2012, and its on-air branding was renamed TSN Radio 690. Following the switchover, CKGM began a 90-day simulcast period, as requested and approved by the CRTC. On the week of November 27, 2012, CKGM began running an announcement on a loop on 990, reminding listeners to tune to 690; the announcement also mentioned that CKGM would cease operations on 990 entirely on December 1, 2012. Sometime after this simulcast period had ended, the 990 frequency was transferred to Evanov Communications, who planned to launch its new LGBT-oriented station, CHRF ("Radio Fierté"), at 990 in early 2013. However, due to technical considerations, Evanov applied for, and was awarded, the 980 AM frequency instead (the frequency previously used by CKGM), with a launch date of 2014. Evanov originally applied for the new station to broadcast on 690. TSN Radio On October 3, 2011, Bell Media announced that the Team 990 would be relaunched (along with CFRW in Winnipeg) under the new TSN Radio banner, thus becoming known as TSN Radio 990 effective October 5, 2011. It was renamed TSN Radio 690 after CKGM moved its frequency to 690 in September 2012. On March 16, 2012, Bell Media announced its intent to acquire Astral Media. Since Astral Media already owned the maximum of three English-language stations it could legally own in the Montreal market (as it had less than 8 English-language commercial stations), Bell was required to either divest stations, convert a station to a non-English language, or seek an exemption. In July 2012, Bell proposed the conversion of CKGM to a French-language sports talk format