Radio Kerry is a full-service, licensed radio station that operates from the franchise area of County Kerry in Southwest Ireland. Radio Kerry was established in 1989 and began broadcasting on 14 July 1990. The station headquarters are in Tralee, the principal town of County Kerry, with a remote studio in Killarney. The original studios were based at Park View, Tralee, New Street, Killarney and The Barracks, Cahersiveen. In April 1995, Radio Kerry HQ moved to a custom-designed building in Tralee town centre with digital broadcasting, production and editing facilities incorporating a television studio. Shortly afterwards, the station moved its Killarney studio to Rock View, off High Street, Killarney and the Cahersiveen studio was re-located to the O'Connell Centre in the town. Today, there are approximately 70 people employed at the station in full-time, part-time and freelance positions. Broadcast Radio Kerry broadcasts 24 hours a day, with a mix of live music and talk programmes between 7 am and 11 pm daily and music through the night from 1 am to 7 am. Many programmes are also broadcast from Radio Kerry's Killarney studio. The station broadcasts on five frequencies - 96.2, 96.6, 97.0, 97.2 and 97.6 MHz FM stereo throughout the county of Kerry. The station can also be picked up in parts of the surrounding counties of Cork, Limerick, Tipperary and Clare. The RDS PS (identification) is simply "Kerry". The station streams live online using the Windows Media Audio, aacPlus and MP3 formats. It was available on the DAB trial which was available in Dublin City and County and parts of the greater North East region. The multiplex which carried it was using a frequency licensed for all of Ireland. The trial ceased operating on Monday 1 December 2008. Radio Kerry had an audience market share of 54% of all radio listeners in Kerry. Frequencies Development In March 1999, Radio Kerry introduced an Outside Broadcast Unit which enabled the station to broadcast from towns and villages all over the county. In early 2005, the 6 broadcasting studios at Radio Kerry's Tralee Headquarters underwent a complete refurbishment. Also around this time there was a major investment to upgrade facilities at all 6 transmission sites. In June 2005, the new Radio Kerry Killarney studios were opened at Glebe Lane in the town. In September 2005, Radio Kerry completed the acquisition of Shannonside Northern Sound. This gave the Radio Kerry group access to