about visitors currently on the site. A user can have 100 site profiles. Each profile generally corresponds to one website. It is limited to sites that have online traffic of fewer than 5 million page views per month (roughly 2 page-views per second) unless the site is linked to a Google Ads campaign. Google Analytics includes Google Website Optimizer, re-branded as Google Analytics Content Experiments. Google Analytics' Cohort analysis helps in understanding the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for the successful implementation of a marketing strategy. The latest version of Google Analytics, commonly referred as GA4, encompasses additional features focusing on predictions, customizability, and privacy. Some of these features can be listed as: A new concept to allow the same property to be used both for website and mobile app, AI-powered predictive metrics supported by machine learning, A customizable, easy-to-navigate homepage, An Explore section to provide completely custom reports for specific business needs, A built-in DebugView to analyze and debug the upcoming data instantly, Anomaly detection, Improved e-commerce reports. Has feature to analysis user journey from behavior analysis section. History Google acquired Urchin Software Corp. in April 2005. Google's service was developed from Urchin on Demand. The system also brings ideas from Adaptive Path, whose product, Measure Map, was acquired and used in the redesign of Google Analytics in 2006. Google continued to sell the standalone, installable Urchin WebAnalytics Software through a network of value-added resellers until discontinuation on March 28, 2012. The Google-branded version was rolled out in November 2005 to anyone who wished to sign up. However, due to extremely high demand for the service, new sign-ups were suspended a week later. As capacity was added to the system, Google began using a lottery-type invitation-code model. Before August 2006, Google was sending out batches of invitation codes as server availability permitted; since mid-August 2006 the service has been fully available to all users – whether they use Google for advertising or not. The newer version of Google Analytics tracking code is known as the asynchronous tracking code, which Google claims is more sensitive and accurate, and is able to track very short activities on the website. The previous version delayed page loading, and so, for performance reasons, it was generally placed just before the <code></body></code> body close HTML tag. The new code can be placed