broadcasting from 5:30 to 10:30pm each day. In 1957, the studios moved to the Alas Building, where they occupied two subfloors, the first floor and the basement. In 1961, the television and radio station parted the separate ways, with the television station adopting its current callsign, LS 82 TV. There was even a brief period in which the station was awarded to a private entity: Editorial Haynes was awarded the license in 1954 by Perón's government, but the next year, the government of the Revolución Libertadora annulled the transfer, thus it remained a national channel owned by the government. 1978–2000: In comes the Color Argentina hosted the 1978 FIFA World Cup. In order to allow for the event to be broadcast in color around the world, new color studio facilities were required; the country still had no color telecasts of its own. At the same time, there was unfinished construction in Buenos Aires; in the mid-1970s, prior to the coup of 1976, work had commenced on the Altar de la Patria (Altar of the Fatherland), which was to be a mausoleum for Eva and Juan Perón. A new innovative television center was built on the underground site for what was named Argentina 78 Televisora (A78TV), the television production center for the World Cup. The facility, situated on Avenida Figueroa Alcorta, was Argentina's first dedicated television studio facility with features such as soundproofed studios. The center was outfitted with new Bosch Fernseh color equipment, which would be in service for decades. Among the various tasks that A78TV performed was the delivery of color live video to movie theaters over coaxial cable and export of color live video for worldwide coverage. However, just one match was broadcast in color to Argentina itself—the final match, between Argentina and the Netherlands—using the PAL-N color standard. In 1979, Canal 7 took control of the new complex, and with it came a new name. On May 3, Canal 7 became Argentina Televisora Color (ATC), a name that would serve the channel for the remainder of the 20th century. Carlos Montero helped design the new channel's identity. The investment in ATC paid off, and briefly in the early 1980s, before the rise of Alejandro Romay's Canal 9 Libertad, ATC led the national television ratings, a feat it has not accomplished since. As state network it brought news of the Falklands War of 1982 to Argentine TV viewers