re-launched as Austin City Limits Radio, co-branded with the Austin City Limits television series and music festival under a multi-year licensing agreement. The station shifted to an "aesthetic" focus on musicians associated with the television series and festival rather than falling within a strictly-defined format, with a broad mix of music that can range from Americana and country music, to alternative and classic rock, as well as contemporary hip-hop music and world music. The first song played under the new branding was Willie Nelson's recording of "Whiskey River"—the first song to be performed on Austin City Limits. Tom Gimbel, general manager of the Austin City Limits program, stated that the new format reflected the listening habits associated with online music streaming platforms, explaining that "people are not tying themselves to Triple A or hip-hop or rock or country. They're all over the map. I think we're going to see a lot of people in Austin listening the same way." As an adult contemporary station On March 7, 2019, KGSR began running promos directing Austin City Limits Radio listeners to the 97.1 signal. The next day, KGSR flipped to soft adult contemporary as Star 93.3, launching with 9,300 songs in a row. The station primarily targeted women in the 35-54 age demographic, and carried the syndicated Delilah in evenings. The previous Austin City Limits Radio format continues to air on KGSR-HD2 and the 97.1 translator. In June 2019, Emmis announced that it would sell its stake in the Austin joint venture to Sinclair for $39.3 million. Sinclair will operate the stations under the licensee Waterloo Media. On February 14, 2020, the station segued back to hot adult contemporary while maintaining the Star 93.3 branding, but with the new slogan "Nothing But the Hits". On September 18, 2020, KGSR flipped back to Top 40/CHR as 93.3 Austin, with the first song being "WAP" by Cardi B featuring Megan Thee Stallion. After recording only a 1.0 share in Nielsen Audio ratings during its first month on-air, the station segued back to hot AC again on November 18, maintaining the existing 93.3 Austin branding and airstaff. On January 4, 2021, KGSR rebranded once more to Lucy 93.3, maintaining the existing hot AC format. The new brand is a nod to Luci Baines Johnson, daughter of former President Lyndon B. Johnson and Lady Bird Johnson, whose family owned the group of stations that would later