weekday, at 5:45 and 10 p.m., which consisted of an announcer reading news headlines into a camera. The station also made an initial foray into sports, carrying ten regular season away games and all playoff road games from the Boston Celtics that were not carried on network television during the 1964–65 season. However, team management was worried about the lack of penetration of the UHF band, leading to playoff away games being simulcast on WHDH-TV (channel 5) in 1965 (that station had previously aired select Celtics telecasts, including playoff away games starting in 1962); the following season, the team moved back to WHDH outright. Some college sports (mostly hockey and basketball games) were carried during the WIHS era, which were carried over during the early Storer Broadcasting years. WSBK-TV (1966–present) The station was purchased by Storer Broadcasting in 1966. A few months after the purchase, the station's call letters were changed to the present WSBK-TV, named after the company's ticker symbol on the New York Stock Exchange, "SBK". Storer scored its biggest coup in 1967, when it secured broadcast rights to the Boston Bruins from WKBG-TV (channel 56, now WLVI), and eventually owned the team for a three-year period from 1972 to 1975. During the next few years, as the Bruins became a contender for the National Hockey League's Stanley Cup championship, the popularity of these games led to a spike in UHF antenna purchases, and helped make channel 38 one of the leading independent stations in the country. For much of the time between 1970 and 1984, WSBK would televise between 70 and 72 of the Bruins' 80 regular season games, as well as all playoff games not shown on network television. In 1975, WSBK acquired television rights to the Boston Red Sox; during the team's first year on channel 38, the Red Sox won the American League pennant. The team remained on WSBK until 1995, and returned for another three-year period from 2003 to 2005. WSBK had broadcast between 90 and 110 Red Sox games a year between 1975 and 1983; about 75 games a year from 1984 to 1995, and a limited number of games (usually 28 to 30 a year) between 2003 and 2005. Although WSBK carried Celtics road playoff games in 1969 (the team having abandoned WKBG at the end of the regular season after seeing the number of regular-season games broadcast by channel 56