Sean a BMI Songwriter Award and later inspired the 2009 single "Juliette" by South Korean band Shinee. Sean returned in late 2007 with the new single "Ride It", which was the first single from his second album My Own Way. It was to be the first album released as a joint-venture between his own label Jayded and 2Point9 Records. The video for "Ride It", released in early 2008, featured Sean with a new style after being out of the limelight for nearly three and a half years. My Own Way debuted at No. 6 in the official UK Albums Chart and generated two more UK top 20 singles, "Ride It" and "Maybe". On the back of this Sean received two MOBO Award nominations, for Best UK Male (alongside Dizzee Rascal, Taio Cruz, Wiley and Sway) and Best R'n'B/Soul (alongside Usher, Estelle, Ne-Yo and Chris Brown). "Ride It" was successful in Eastern Europe, especially in Russia, Turkey and Romania, where it became one of the three best-selling singles of the year. The song was remixed by Kosovan DJ Regard in 2019 and became a viral hit on the TikTok app. "Maybe" was his most successful single in Japan, where it reached No. 7 on the Japan Hot 100 Singles. A Mandarin Chinese cover version of "Maybe" by Coco Lee has been released in China. Sean sang a Hindi version of the album My Own Way for release in India. The album sold more than 350,000 copies across the world. Touch Magazine in the UK described him as "the UK's answer to Ne-Yo," while The Independent called him "...an urban legend in the making." In August 2008, Sean co-hosted London radio station Choice FM's Breakfast show a week in which he only performed previously unheard tracks, including a song whose title was left to the listeners to decide. The unknown track was later confirmed to be called "Tonight" and is included in My Own Way: Deluxe Edition. Sean was confirmed for the third series of Celebrity Scissorhands in October 2008 but he withdrew before the show was aired for unclear reasons. On 15 October 2008 during the MOBO Awards, Sean announced that he had signed with the American hip-hop oriented record label Cash Money Records distributed via Universal Republic Records making him the first male British Asian singer to sign with an American label. His American-debut single was "Down" featuring American rapper