livery. The team would later carry on in CART as Player's Forsythe Racing, which after the Tobacco Act was struck down as violating the Charter of Rights, was able to use Player's branding. The team was competitive and featured Canadian drivers Greg Moore, Patrick Carpentier, Alex Tagliani, and in 2003, Paul Tracy. Tracy would win the championship in 2003, just as a new Tobacco Act ban took full effect for auto racing in October 2003. The team would use a "GOODBYE, CANADA" theme for Tracy and Carpentier's final races and not have explicit Player's branding. Motorcycle racing John Player began sponsoring Norton motorcycle racing in November 1971. The racing was successful and Norton produced a version of the Norton Commando in John Player colours to exploit it. However, Norton's NVT parent company commercially declined and John Player withdrew sponsorship in 1974. In the 1980s, Norton Motorcycles was revived and in 1988 John Player resumed racing sponsorship. The racing succeeded again and in 1990–91 Norton produced a road-going version of its RCW588 racer, the Norton F1. In 1991 Norton again commercially declined and John Player withdrew sponsorship for a second time. Other events The company also sponsored an influential series of celebrity lectures at the National Film Theatre between 1968 and 1973. Well over 100 international film stars took the stage to introduce screenings and discuss their career. The series was revived at the end of the 1970s as the Guardian Lectures. In the 1970s Player's operated a steamboat, Hero, for promotional purposes. Player's sponsored the Canadian Open tennis championship in the 1980s. From 1969 to 1987 John Player sponsored the John Player Sunday League for English county cricket clubs. Cigarette cards Player's were one of the first UK tobacco companies to include sets of general interest cards in their packs of cigarettes. One of the first sets, produced in 1893, was Castles and Abbeys. These cards were generally produced in sets of 50 and have since become highly collectable. Other sets produced include Street Cries (cries of street vendors) in 1913 and 1916; Footballers (1926); Civil Aircraft (1935); Motor Cars (1936) and a Coronation Series in 1937. John Player & Sons issued more than 200 sets of cards and some were reprinted in the 1990s. In sports, Player's released several cards series, mostly association football collections. One of them was the "Cup Winners" series, featuring FA Cup winning teams and