public is essential to success in a counterinsurgency operation. For example, close relationships with media members in the area is essential to ensure that the locals understand the counterinsurgency objectives and feel secure with the host nation government and the counterinsurgency efforts. If the local media is not in sync with the counterinsurgency operatives then they could spread incomplete or false information about the counterinsurgency campaign to the public. "Given Al Qaeda's global reach, the United States must develop a more integrated strategic communication strategy for counter-insurgency with its allies to diminish violent rhetoric, improve its image abroad, and detect, deter, and defeat this social movement at its many levels." Information operations and communicative abilities are one of the largest and most influential aspects of public diplomacy within a counterinsurgency. Public diplomacy is especially important as modern insurgents are more easily able to gain support through a variety of sources, both local and transnational, thanks to advances in increased communication and globalization. Consequently, modern counter-insurgency requires attention to be focused on an insurgency's ecosystem from the national to the local level, in order to deprive the insurgency of support and prevent future insurgent groups from forming. Specific doctrines Vietnam War During the Vietnam War, counterinsurgency initially formed part of the earlier war as Diem had implemented the poorly-conceived Strategic Hamlet Program, a similar model to the Malayan Emergency that had the opposite effect by leading to increased recruitment to the Viet Cong. Similarly economic and rural development formed a key strategy as part of Rural Affairs development. While the earlier war was marked by considerable emphasis on counterinsurgency programs, the US Armed Forces initially relied on very little, if any, theoretical doctrine of counterinsurgency during the Ground-Intervention phase. Conventional warfare using massive firepower and the failure to implement adequate counterinsurgency had extremely negative effects, which was the strategy that the NVA adeptly used to countering by the protracted political and military warfare model. After the replacement of General William Westmoreland, newer concepts were tried including a revival of earlier COIN strategies including Civil Operations and Revolutionary Development Support. The US and its allies also implemented the Phoenix Program, which targeted the Viet Cong political infrastructure through capture, defection or assassination of Viet Cong members. British Empire Malaya British forces used the relocation method with considerable success during the Malayan Emergency. The Briggs Plan, implemented fully in 1950, relocated Chinese Malayans