including fellow NBC affiliate KWQC-TV in Davenport–Rock Island–Moline. WGEM-TV was separated from a few of its current Quincy Media sister stations as a result of Gray Television being required to divest stations in markets where both Quincy and Gray own a television station; this included WSIL/KPOB in Carbondale–Cape Girardeau, WREX in Rockford, WKOW in Madison, WAOW/WMOW in Wausau–Rhinelander, WXOW/WQOW in LaCrosse–Eau Claire, KWWL in Cedar Rapids, and KVOA in Tucson. Allen Media Group, a subsidiary of Los Angeles-based Entertainment Studios, acquired the spinoff stations for $380 million. The sale of WREX, however, was optional as Gray's existing station in that market, WIFR-LD, is a low-power station which is not subject to ownership caps. Subchannel history WGEM-DT2 WGEM-DT2 is the CW+-affiliated second digital subchannel of WGEM-TV, broadcasting in 720p high definition on channel 10.2. History WGEM-DT2 began broadcasting as a WB affiliate in September 1998. It was a cable-only station, and as a result, had the fictional call letters "WEWB". The station was part of The WB 100+ group. Fellow CW affiliate WCWN in Albany, New York, held the actual WEWB call sign when it was a WB affiliate. Prior to September 1998, the Quincy market received WB programming on cable via the national feed of Chicago-based WGN-TV, which carried WB programming until 1999. Following the 2006 merger of UPN and the WB, "WEWB", which began using the WGEM-DT2 callsign in an official manner, began airing programming from The CW. The station became part of The CW Plus, a service that is a similar operation to The WB 100+. Like all CW Plus affiliates in the Central Time Zone, WGEM-DT2 aired the nationally syndicated morning show The Daily Buzz on weekdays from 5:00 am to 8:00 am. WGEM-DT3 WGEM-DT3, branded on-air as WGEM Fox, is the Fox-affiliated third digital subchannel of WGEM-TV, broadcasting in 720p high definition on channel 10.3. History What is now WGEM-DT3 was established in 1994 by WGEM on Continental Cablevision to fill a void in a market where there was no local over-the-air Fox affiliate. Between 1990 and 1994, Fox programming in the market was limited to off-hours on WGEM's analog signal. It was originally a cable-only station; as a result, it was known on-air with the fictional "CGEM" calls based after the "C" in Continental and "GEM" in WGEM. The station, which was the only Fox-affiliated cable channel to have not been a part of Foxnet,