journalism to how it is today, with instantaneous coverage and live coverages at major events. Television offered faster coverage than radio and allowed viewers to feel more as if they were experiencing the event because they could visualize exactly what was going on. NBC (National Broadcasting Company) and CBS (Columbia Broadcasting System) were the two competing forces of news broadcasting in the early years of broadcast journalism. NBC was established in 1926 and CBS in 1927. There was a divide in the industry because they were not only competing against each other, but radio news that had already been established. Women had a hard time immersing themselves into radio news seeing as most of the radio broadcasts were men. There was a small number of women who hosted programs that were for homemakers and were on entertainment broadcast. After World War II, the doors for women in broadcasting opened up. This was also due to the shortage of men that were home during the war, so news outlets looked to women to fill those gaps of times. In the 1960s and 1970s larger numbers of women began to enter into broadcast news field. Both radio and television are major sources for broadcast journalism today, even with rapidly expanding technology. Television still focuses on covering major events, but radio broadcasts focus more on analyzing stories rather than reporting breaking news. Although the history of broadcast journalism has its origins in the early days of radio transmission, it is television with its attractive visuals and rapid dissemination that has empowered broadcast journalism to emerge as the most influential form of journalism until the rise of the Internet and the new forms of journalism associated with digital technologies. The internet often beats out broadcast journalism in terms of reporting breaking news, and the field of broadcast journalism is constantly having to adapt to the changing technology of today. Television Television (TV) news is considered by many to be the most influential medium for journalism. For most of the American public, local news and national TV newscasts are the primary news sources. Not only the numbers of audience viewers, but the effect on each viewer is considered more persuasive ("The medium is the message"). Television is dominated by attractive visuals (including beauty, action, and shock), with short soundbites and fast "cuts" (changes of camera angle). Television viewing numbers have become fragmented, with the introduction