initially under a space age style campaign, known as the "Coco Pops Promise". In those countries where the cereal is known as "Choco Krispis," an elephant is the mascot. In 1986, Kelloggs named the elephant Melvin. In some countries, Tusk the Elephant was used as the mascot until the 1980s, when he was succeeded by Melvin. In July 2014, in Mexico, due to concerns about the sugary and caloric contents of the cereal and the relation kids made with the friendly mascot, Melvin the elephant had a physical transformation from a traditional elephant body to an athletic body, resembling a strong teenager while keeping the head of the mascot. The cereal also had a recipe transformation to add more vitamins and minerals, in order to focus the product into a "health is fun" type of communication. Due to declining sales and inconsistent design Kellogg's with the agency Interbrand Mexico redesigned the character again on 2019 on his anniversary. Like in the United Kingdom, in Australia, the mascot is Coco the Monkey. In June 2020, following the murder of George Floyd and as Black Lives Matter demonstrations were taking place around the world, former UK Member of Parliament Fiona Onasanya criticized Kellogg's use of a monkey on the box of brown, chocolate-flavoured Coco Pops whereas Rice Krispies featured Snap, Crackle and Pop, three white characters. A spokesperson for Kellogg's responded that "We do not tolerate discrimination." Kellogg's also said that its founder, William Keith Kellogg, was "a pioneer in employing women in the workplace and reaching across cultural boundaries." Onasanya pointed out that Kellogg's brother John Harvey Kellogg had founded the eugenics and racial hygiene organisation Race Betterment Foundation. Kellogg's was previously criticised over racially insensitive imagery in 2017 when author Saladin Ahmed noticed that a Corn Pops cereal box's only dark-skinned character was a janitor cleaning the floor. Health Coco Pops is given two (2.0) stars out of five on the Health Star Rating System of the Australian and New Zealand governments, primarily because of its high sugar content (listed as more than one-third sugar). In October 2009, Kellogg's was criticized by health authorities and consumer experts in the United States when it unveiled a description on its boxes of Cocoa Krispies cereal that stated: "now helps support your child's immunity". Kellogg's responded that it didn't create the new copy to capitalize on concerns about the H1N1 virus, but added