WBOB (600 kHz) is a commercial AM radio station in Jacksonville, Florida. The station airs a talk radio format and is owned by Chesapeake-Portsmouth Broadcasting Corporation. Weekdays begin with a local news and information show, followed by mostly syndicated programming, including shows from Mark Levin, Mike Gallagher, Dennis Prager, Jay Sekulow and Red Eye Radio. Most hours begin with Townhall News. Some hours are paid brokered programming. The station calls itself "Talkradio AM 600 & FM 101.1 WBOB". By day, WBOB is powered at 50,000 watts, the maximum power permitted for commercial AM stations by the Federal Communications Commission (FCC). But at night, to protect other stations on AM 600, it reduces power to 9,700 watts. A directional antenna, located off Lenox Avenue in Jacksonville, is used at all times. Listeners in Jacksonville and adjacent communities can also hear WBOB on FM translator station W266CX at 101.1 in Fruit Cove, Florida. History Early years On December 9, 1933, the station signed on as WMBR, at 1270 kilocycles. It was owned by the Florida Broadcasting Company and transmitted using 100 watts. In the 1940s, WMBR moved first to 1400 kHz and transmitting with 250 watts, then move to 1460 kHz and increased its power to 5,000 watts. WMBR was a CBS Radio Network affiliate, and carried its schedule of dramas, comedies, news, sports, soap operas, game shows and big band broadcasts during the Golden Age of Radio. In 1948, it added an FM station, WMBR-FM (now WEJZ), and in 1949, it put a TV station on the air, WMBR-TV (now WJXT). WMBR-TV was the first TV station in Jacksonville and carried programming from all the major networks initially. Meanwhile, in 1942, another AM station went on the air in Jacksonville, WJDC at 1270 kHz. It was owned by the Jacksonville Broadcasting Company and was powered at 5,000 watts. In a few years, it had moved to 600 kHz. It changed its call sign to WPDQ and was an ABC affiliate. Henderson Belk, a North Carolina businessman, purchased WPDQ in 1964 from Brush-Moore Newspapers. Moving to AM 600 In the 1960s and early 1970s, WPDQ carried a Top 40 format, while WMBR stayed with its full service middle of the road (MOR) format. In 1975, after Belk sold the station to Robert Rounsaville of Atlanta, the two stations made a switch. WMBR took the better frequency at 600 kHz, describing its format