channel towards the end of 2005, saying it was not "commercially viable". The ITV News Channel was replaced by men's channel ITV4 and the recently launched CITV channel in March 2006. On 16 January 2006, to reflect the launch of the new ITV logo, ITV News revamped with a teal-coloured look. The music was remixed to become slightly 'heavier', and new opening titles were made based around the famous Big Ben clock face (see right). A specially made VR view of the ITN atrium now adorned the "Theatre of News" screen (an earlier version had been used for ITV's Election 2005 a year previously). In November 2006, the teal-colours of the name-strap designs and other on-screen graphics – including the atrium design – were replaced with blue. The teal-coloured opening titles and stings remained unchanged. In April 2007 ITN announced that ITV had awarded it a 6-year contract to produce ITV News, at a cost of £250 million. However, ITN announced that the new budget meant it would have to cut staff despite already operating on a smaller budget than its two main rivals BBC News and Sky News. On 2 December 2007, ITV News and the ITV regional newsrooms switched from the traditional 4:3 format to 16:9 widescreen. In 2007, ITV plc's newly appointed chairman Michael Grade was reported as saying that the axing of the original News at Ten was "the worst mistake ITV ever made"; not long afterwards, plans were made for the famous bulletin to return to ITV. News at Ten returned on 14 January 2008, with a revised version of the original theme tune, presented by Trevor McDonald (temporarily, until November of that year, after which point Mark Austin took over) and former Sky News presenter Julie Etchingham. The studio contained a VR view over night-time London (with an outline of the Big Ben clockface superimposed on top), with dark blue and black being the primary colour scheme; VR glass 'sheets' also provided News at Ten logos on them.In 2007, The Guardian reported that ITV planned to take its news output "back to basics" by paring back graphics and having newscasters adopt a more formal style of presenting from behind the desk instead of standing up. This was confirmed when, on 9 February 2009, ITN refreshed ITV News to bring it more in line with the News at Ten studio set. All news bulletins began