rebranded as Target Country). Growing industries include wineries and nut production. Kempsey is a service center for the nearby coastal resorts of South West Rocks, Arakoon, Hat Head, and Crescent Head, which are popular places for retirees and holiday-makers alike. Demographics According to the 2016 Australian Census the median age in the Kempsey area is 42. 16.7% of residents are Aboriginal or Torres Strait Islander, with the median age of that group being 23. 84.2% of people were born in Australia. compared with the national average of 66.7%. The next most common country of birth was England at 1.6%. 72.8% reported having both parents born in Australia; this is significantly higher than the national average of 47.3%. 84.9% of Kempsey residents spoke only English at home. The most common responses for religion were Catholic 23.5%, No Religion 23.1% and Anglican 20.8%. Sports The most popular sport in Kempsey is Rugby league. The town has produced many NRL stars including Amos Roberts, Aiden Tolman, Albert Kelly, James Roberts and former Australian centre and Indigenous All Stars captain Greg Inglis, the latter 3 of whom are cousins. A local team, the Macleay Valley Mustangs, play in the Group 3 Rugby League competition, with their home ground being Verge St Oval. Another local team, the Lower Macleay Magpies play in the Hastings League. Kempsey have a junior team in the Group 2 Rugby League competition, the Kempsey Dragons. Kempsey Rugby League teams: Macleay Valley Mustangs (Group 3 Rugby League) Lower Macleay Magpies (Hastings League) Kempsey used to have an Australian rules team called the Macleay Valley Eagles, who folded in 2016. Crime In recent decades Kempsey has attracted attention for its high and rising rate of crime when compared with state averages. In 2016 crime figures released by the NSW Police Force revealed crime levels in Kempsey are two times the state average. Break and enter is a particular problem, with a rate three times the state average. From 2014 to 2016, most crimes increased in Kempsey, with domestic violence, robbery with a firearm and break and enters all rising. In 2015 it was reported in the Sydney Morning Herald that Kempsey was experiencing violent crime linked to ice addiction. Offences for methamphetamine trafficking are roughly twice the state average. There followed a proactive program of crime prevention and community safety initiatives funded through the Australian, NSW and local government that has seen