brand would be rolled out during the 2018-2019 academic year with the tag line "Dream Boldly, Live Fully". Badges The badge of membership is the golden key. The standard badge is one inch in length and is sometimes jeweled with sapphires, pearls or diamonds. On the front of the key are the Greek letters ΚΚΓ (on the stem) and ΑΩΟ (on the ward). Often the initials and initiation date of the member to whom the badge belongs are inscribed on the back of the badge. The original keys were larger and were not standardized; many were specially made to the member's specifications, sometimes including stones such as opals. They were also worn on members' lapels, foreheads or hair, whereas today, badges are uniformly worn on the left side of the chest. The badge is worn strictly as an emblem of membership by initiated members. The fraternity encourages badges to be returned to the headquarters upon a member's death. New, uninitiated members of Kappa Kappa Gamma wear a different badge, which is a sigma within a delta enameled on silver in the two colors of the fraternity, dark blue and light blue. The new member pin is only worn during the new member period, after which it is returned to the initiating chapter. Programs Philanthropy Kappa Kappa Gamma supports a three-part Philanthropy program, often referred to as "Philanthropy 1-2-3". The first branch of philanthropy supports the Kappa family through the Kappa Kappa Gamma Foundation, which provides funding for Kappa museums, members-only scholarships, educational and leadership programming, and the Rose McGill fund, which provides emergency financial aid to sisters in need. The second branch supports the local community by encouraging chapters and alumnae associations to volunteer and raise money for charities in their regions. The third branch encompasses the entire fraternity through its national philanthropy, Reading is Fundamental (RIF). The fraternity officially adopted RIF, which works to promote literacy in children, as the national philanthropy in 2004. Local KKG chapters may support other foundations or philanthropies individually. Starting in 2021, Kappa Kappa Gamma has nationally split from Reading is Fundamental and has announced their new national philanthropy: Mental Health and Well-Being. Leadership Collegiate chapters contain a governing body of members that include a President, Treasurer, Secretary, and officers assigned to chapter functions such as membership, standards, events, and philanthropy. Often these officers supervise committees as well. The chapter officers are advised by