on-demand" content which they promise will be continuously updated. ITVX launched on 8 December 2022. "Big Ben" branding Trademarks of ITN and ITV News are the inclusion of the Elizabeth Tower at the Houses of Parliament in its programme titles, along with the chimes of Big Ben (known popularly as the "bongs") between headlines. The "bongs" were originally introduced for News at Ten in 1967; the other ITN bulletins used different studio designs, individual graphic sets and individual music. In 1992, News at Ten was relaunched following the decision to move to a single newscaster – Trevor McDonald won the role – and composer Dave Hewson was assigned with the responsibility of musical changes. The famous theme tune was re-arranged by Hewson and re-recorded in a slightly higher pitch but the timpani and chimes remained. In 1995 ITN adopted a unified look for all ITV bulletins except News at Ten, extending the use of the Big Ben clockface and branding to all bulletins on the channel; Hewson again composed the music. In March 1999, the "ITV News" brand was introduced and, with the loss of News at Ten, the "bongs" were extended to all ITN bulletins (despite all but one of them starting on the half-hour). The ITN name was dropped from the start of bulletins and, in 2001, from reporter sign-offs. "The Awakening" was re-arranged again in February 2004 as part of a major revamp of ITV News, and again in January 2006 with a further revamp of ITV News bulletins. Despite the 2008 return of News at Ten, the other bulletins continued to use the "bongs". In February 2009, ITV News bulletins were refreshed to be more cohesive with the branding and look of News at Ten, with the studio featuring a VR view of London and an outline of the Big Ben clockface filling the "theatre of news" screen. On 22 October 2009, it was announced that the "Big Ben" branding would be removed from ITV News from 2 November to avoid perceptions of London-centricity, thus marking the first time that the clock tower has not been used in programme titles for ITN bulletins on ITV since before 1967. However, "Big Ben" hadn't gone entirely – a clockface was retained as part of ITV News' studio design from 2009 to 2013; and the clock tower was seen again in the ITV News opening sequences from 2013. Election