During this time, the band also met Rhim, Owen and Brett Carruthers who all attended the same college. In October 2006, Terry McManus, Professor of Music Business and Entertainment Law at Fanshawe College, joined as the band's personal manager. The band has always described itself as an audio-visual project. In a 2009 interview, when asked about why they had started the band, Rainbow stated: "I think more than just being a band, it's a way to sort of incorporate, not just music, but other things. So I think more so than just music, the idea of having a band, and being able to perform, and being able to do artwork, to do music... all these different avenues." Neither Rainbow, Chibi nor Michael Falcore had been in any previous bands and said that the group formed naturally as a result of spending time together as friends. Nothing & Nowhere (2001–2003) In 2001, the band relocated to Toronto, and began recording a new album which they announced would be available in another limited edition of 500 to 1,000. Shortly before releasing the CD, the band changed their name from 'Imagica' to 'The Birthday Massacre' in order to avoid confusion with a California death metal band with the same name. The band chose the name because people were already familiar with the song of the same title. In July 2002, the Birthday Massacre independently released a limited-edition CD entitled Nothing and Nowhere. In 2003, Adm joined the band on live keyboards and O.E left to focus on his own band, Tepid Lust (later to become Isle of Dogs). The band began playing more live shows in London, Toronto, Oshawa and Montreal. Rhim was drumming for the band during these years, rotating between playing for fellow London band Aphasia but, on February 9, 2005, posted on his LiveJournal that he was a permanent member of The Birthday Massacre and that the band has his "110% unwavering, full-throttle, metronomic fabulousness... now 24-7." 2003 also saw the creation of the band's Flash website NothingAndNowhere.com., designed by Aslan and the band which included unreleased music and hidden objects throughout the site. While studying fine arts, the group learned about color theory and chose the color violet to represent the band's themes. Rainbow said in an early interview: "Violet is the color of the tragic comedy. We associate it with fantasy and melancholy. These themes make up much