or Coco Shreddies but being overwhelmed by its taste by being launched into the air like a rocket, followed by a much cooler kid named Sure-Eddie being able to easily eat the Shreddies. In 2003, Coco Shreddies were coated with more chocolate. In 2005, Shreddies were advertised as school fuel. The advertisements showed school children being focused on their work at school after eating a bowl of Shreddies for breakfast at home. This TV advertisement was ordered to be removed by the ASA as it was held to provide an unfair comparison between school children eating Shreddies or eating nothing, rather than a similar cereal. In 2007, Shreddies' advertising centred on the claim that they are "knitted by nanas" with shots of a factory full of grandmothers knitting Shreddies. The ad was voted the seventh-favourite advertisement of 2007. And from 2007 to 2011 the packaging was changed to include a photo, on the inner flaps, of the nana who apparently knitted the Shreddies for that specific box. In 2010, supporting the launch of a new "Scrumptious new recipe", Shreddies launched a promotion to find new nanas, using TV, digital and Facebook; this subsequently built a huge fan base on Facebook. In 2012, the Shreddies Knitting Nanas continued to be used to represent the brand. The campaign was launched on Facebook to the fans in a 1-month build-up to the premiere, with the advertisement going live on TV weeks later in April. The campaign message in 2012 was "Helping you through 'til lunch" (a reference to the early 90s strapline). A new advert in 2014 replaced the message with "Shreddies ...AND YOU'RE READY!" The advertisement features the song "This Is How We Do It" by Montell Jordan. August 2017 marked the end of the knitting nanas and was replaced by the "Shreddie or Not" campaign. In 2021, a new advertising campaign was launched featuring the television presenter Nick Knowles. This tied in with a redesign of the cereal box that was rolled out towards the end of the previous year, and introduced the new slogan "Shreddie For Anything". Recreating Shreddies featured as a challenge in Channel 4's Snackmasters programme in 2019, featuring chefs Daniel Clifford and Claude Bosi (who had lost their respective previous episodes involving Kit Kat and Burger King respectively). The programme also looked at the production of Shreddies, including the raw ingredients and the extrusion process. The "knitted