The American Mercury was an American magazine published from 1924 to 1981. It was founded as the brainchild of H. L. Mencken and drama critic George Jean Nathan. The magazine featured writing by some of the most important writers in the United States through the 1920s and 1930s. After a change in ownership in the 1940s, the magazine attracted conservative writers, including William F. Buckley. A second change in ownership in the 1950s turned the magazine into a far-right and virulently anti-Semitic publication. It was published monthly in New York City. The magazine went out of business in 1981, having spent the last 25 years of its existence in decline and controversy. History H. L. Mencken and George Jean Nathan had previously edited The Smart Set literary magazine, when not producing their own books and, in Mencken's case, regular journalism for The Baltimore Sun. With their mutual book publisher Alfred A. Knopf Sr. serving as the publisher, Mencken and Nathan created The American Mercury as "a serious review, the gaudiest and damnedest ever seen in the Republic", as Mencken explained the name (derived from a 19th-century publication) to his old friend and contributor Theodore Dreiser: What we need is something that looks highly respectable outwardly. The American Mercury is almost perfect for that purpose. What will go on inside the tent is another story. You will recall that the late P. T. Barnum got away with burlesque shows by calling them moral lectures. From 1924 through 1933, Mencken provided what he promised: elegantly irreverent observations of America, aimed at what he called "Americans realistically", those of sophisticated skepticism of enough that was popular and much that threatened to be. (Nathan was forced to resign as his co-editor a year after the magazine started.) Simeon Strunsky in The New York Times observed that, "The dead hand of the yokelry on the instinct for beauty cannot be so heavy if the handsome green and black cover of The American Mercury exists." The quote was used on the subscription form for the magazine during its heyday. The January 1924 issue sold more than 15,000 copies and by the end of the first year the circulation was over 42,000. In early 1928 the circulation reached a height of over 84,000, but declined steadily after the stock market crash of 1929. The magazine published writing by Conrad Aiken, Sherwood Anderson, James Branch Cabell, W. J.