brands were locally more popular. Production continued to grow until at its peak in the late 1950s, Player's was employing 11,000 workers (compared to 5,000 in 1926) and producing 15 brands of pipe tobacco and 11 brands of cigarettes. In the UK in 1968, in response to an increase in tobacco duty in the budget, Player's launched a new, cheaper brand, "Player's No.10". Priced at 3 s 2 d (16 p) for 20, it was the cheapest cigarette on the British market. A new factory (the 'Horizon' factory) was opened in the early 1970s on Nottingham's industrial outskirts, with better road access and more effective floor space, next to the headquarters of Boots the Chemists. On 15 April 2014, Imperial Tobacco announced that the Horizon factory would close in early 2016, bringing an end to cigarette and tobacco manufacture in Nottingham after over 130 years. The old factories in Radford, especially the cavernous No. 1 Factory which occupied the whole area between Radford Boulevard and Alfreton Road, bordered by Player Street and Beckenham Road, were gradually run down. The No. 2 Factory, facing onto Radford Boulevard with its distinctive clock (now plinthed in the retail park on the site) and the No. 3 factory (which faced onto Churchfield lane) with its rooftop 'John Player & Sons' sign, were demolished in the late 1980s. The iron railings and gates onto Radford Boulevard from the present retail park are the ones that surrounded No. 2 Factory – the large gates (present vehicle access) were the entrance to the factory yard between No. 2 and No. 3 factories and the smaller gates were the pedestrian entrances to No. 2 factory itself. Manufacture Player's still trades, but with a much-reduced workforce (down to about 700 employees due to increased efficiency). It is no longer one of Nottingham's Big Three employers (the other two being Boots the Chemists and Experian). As of 2020, the Player's Navy Cut, Players and John Player Special (JPS) brands are manufactured by Imperial Brands in the UK, whereas John Player Gold Leaf is manufactured by British American Tobacco (in some countries), and ranks as one of the best selling and most popular tobacco products in Pakistan. It is also present in Bangladesh, Sri Lanka, Malaysia, and Arab States of the Persian Gulf. In South Asia, it is one of the biggest brands in the High category brand list. The JPS