an absence of bias: In 2009, Chris Hoofnagle, director of University of California, Berkeley Law's information privacy programs, stated that Google's original intention expressed by the "don't be evil" motto was linked to the company's separation of search results from advertising. However, he observed that clearly separating search results from sponsored links is required by law, thus, Google's practice had since become mainstream and was no longer remarkable or good. Hoofnagle argued that Google should abandon the motto because: In a 2013 NPR interview, Eric Schmidt revealed that when Larry Page and Sergey Brin recommended the motto as a guiding principle for Google, he "thought this was the stupidest rule ever", but then changed his opinion after a meeting where an engineer successfully referred to the motto when expressing concerns about a planned advertising product, which was eventually cancelled. Journalists have raised questions about the actual definition of what Google considered "evil". On the user-facing 'What We Believe' page, Google appeared to replace the original motto altogether (a carefully reworded version stood as of 10 April 2015, "You can make money without doing evil", which varied significantly from the absolute imperative of DON'T be evil). Use in criticism of Google Critics of Google frequently spin the motto in a negative way, such as InfoWorld's 2014 article "Google? Evil? You have no idea". Google's 2012 announcement to "begin tracking users universally across all its services" (via "Google Plus" accounts) resulted in public backlash on the motto, like "Google's Broken Promise: The End of 'Don't Be Evil'" on Gizmodo. In the same year, major social networks even co-developed a Don't be evil browser bookmarklet (specifically to expose alleged SERP manipulation promoting Google-owned content over that of others). On 16 May 2013, Margaret Hodge MP, the chair of the United Kingdom Public Accounts Committee, accused Google of being "calculated and unethical" over its use of highly contrived and artificial distinctions to avoid paying billions of pounds in corporation tax owed by its UK operations. The company was accused by the committee, which represents the interests of all UK taxpayers, of being "evil" for not paying its "fair amount of tax". She told Matt Brittin, head of Google UK, "I think that you do evil". In 2015, the UK Government introduced a new law intended to penalise Google and other large multinational corporations' artificial tax avoidance. In 2015, The Commercial Appeal reported that "critics