station has almost been completely nullified. The switch to CBS provided a major windfall for WLKY that winter, as it became Louisville's home for the NCAA men's basketball tournament. Owing to the region's status as a college basketball hotbed and local teams such as Kentucky, Louisville, Indiana and Purdue being longtime fixtures in the tournament, NCAA tournament games on WLKY are consistently among the highest-rated programs in the market during the tournament's run. In 2008, for instance, NCAA games attracted a 21.6 rating and a 36 share, the highest viewership for the tournament broadcasts in the nation. Sale to Hearst-Argyle Pulitzer sold its entire broadcasting division, including WLKY, to what was then Hearst-Argyle Television in 1998. Hearst's aggressive marketing helped make the station a factor in the ratings for the first time in memory, and by the dawn of the new millennium, it was waging a spirited battle with WAVE for the second place slot in the market behind long-dominant WHAS-TV. Time Warner Cable carriage dispute On July 9, 2012, WLKY's parent company Hearst Television became involved in a carriage dispute with Time Warner Cable after that company's purchase of the market's major cable provider Insight Communications, leading to WLKY's removal from Time Warner Cable and its temporarily replacement by Rochester, New York, CBS affiliate WROC-TV (owned by Nexstar Broadcasting Group); Time Warner chose to replace the station with WROC-TV as it did not have any rights to carry any other CBS affiliate within the region. The substitution of WROC-TV in place of WLKY lasted until July 19, 2012, when a new carriage agreement was reached between Hearst and Time Warner. DirecTV and WLKY started negotiating carriage in December 2016; however, they could not reach a deal before 2017. Programming WLKY carries the entire CBS network schedule; however, it is the only CBS affiliate that airs The Young and the Restless on a tape delay, airing at 4:00 p.m., leading into the 5:00 p.m. newscast. (Since February 2022, an exception has existed on days when CBS airs UEFA Champions League matches; in those cases, Y&R airs in the regular 12:30 p.m. slot with the noon newscast cut to 30 minutes.) Fellow CBS affiliate WNCN in Raleigh, North Carolina also ran the soap opera in the 4:00 p.m. timeslot from 2016 to 2022. News operation WLKY-TV presently broadcasts 41 hours of locally produced newscasts each week (with 6½ hours on weekdays,