located on the Adair-Taylor County line along State Highway 55 near Cane Valley. In 1992, the station became the Fox affiliate for this section of the market. Although Louisville's Fox affiliate, WDRB (channel 41), broadcast at the maximum five million watts of power, the station's signal was marginal at best in the southern part of the market. Additionally, cable television did not have much penetration in this portion of the market, leaving much of the area without any access to Fox programming until WGRB joined Fox. WGRB thus became one of the few known cases in which a separately owned station carried a network that already had an affiliate in the same market (similar to situations such as ABC affiliates WCVB-TV and WMUR-TV in the Boston–Manchester market or NBC affiliate WHIZ-TV in Zanesville, Ohio, about east of Columbus which has WCMH-TV for their NBC affiliate). WGRB dropped Fox in 1997 and joined The WB, bringing that fledgling network's programming to the southern portion of the market. However, the main WB affiliate for Louisville, WBNA (channel 21, now an independent station), was a conservative religious station, and its owner, Evangel World Prayer Center, frequently preempted most of the network's more adult-oriented programs. Frustrated with the preemptions, The WB made WGRB the network's exclusive Louisville outlet in 1998. At the same time, WGRB announced plans to build a new transmitter tower that would be located closer to Louisville and upgrade its analog signal to a full five million watts of power. The station activated this new, more powerful tower in Raywick, Kentucky, in 1999. Along with an upgraded transmitter, the station changed its call letters to WWWB on November 29, 1999, likely done in tribute to the now legendary and iconic "Dubba, Dubba, Dubba, Dubba, Dubba, WB!" jingle that the network utilized at the time in its image campaign. Then on September 19, 2000, the station changed its calls again to WBKI-TV, standing for "WB Kentuckiana". For most of the remainder of both The WB and Kids' WB's run, WBKI was one of the network's strongest affiliates. On January 24, 2006, the Warner Bros. unit of Time Warner and CBS Corporation announced that the two companies would shut down The WB and UPN and combine the networks' respective programming to create a new "fifth" network called The CW. On March 1, the Cascade Broadcasting Group, then-owner of WBKI-TV, announced that channel 34