as "Bright MOR Personality." WPDQ moved higher up the dial to WMBR's old frequency, 1460 kHz, continuing its Top 40 format. In 1977, AM 600 switched its call letters to WSNY, calling itself "Sunny 60," although the format remained the same. Then, in 1980, the call letters were changed to WAIV, and began simulcasting Top 40 programming from its FM sister station WAIV-FM, known as “The Big Wave.” From Country to Talk Pop Country became the new format in 1981 with a call letter change to WOKV, known as "OK 60 The Unrock." Music continued on WOKV through the 1980s, with various adjustments from pop country to adult contemporary to oldies. In 1986, the station was bought by EZ Communications. AM 600 would then flip to a news/talk format, and was Jacksonville's original home of the syndicated Rush Limbaugh Show. In 1994, Prism Radio Partners acquired the former WAPE, "The Big Ape." WAPE had Jacksonville's best AM signal, transmitting with 50,000 watts by day non-directional, and 10,000 watts at night with a directional signal. The WOKV callsign and news/talk programming was moved to 690 AM; the WPDQ callsign was again returned to AM 600, and flipped to an adult standards format. Sports and Radio Disney In 1996, WPDQ flipped to sports talk as "The Ball"; concurrent with the flip, WPDQ changed call letters to WBWL. Cox Radio purchased the station in 1999, and in April 2002, WBWL was sold to The Walt Disney Company, and became Jacksonville's affiliate for Radio Disney on August 1 of that year. WBOB Talk Children's radio programming lasted until October 1, 2010, when Radio Disney sold WBWL to Chesapeake-Portsmouth Broadcasting Corporation. The call letters were changed to WBOB, and the format flipped to conservative talk, featuring Bill Bennett's Morning in America, Laura Ingraham and Glenn Beck, along with a variety of local news and talk programming. As of the 2014 season, WBOB broadcasts games from the Jacksonville Sharks Arena Football League. Also in the mid-2010s, WBOB got a power boost, going from 5,000 watts day and night, to 50,000 watts in the daytime and 9,700 watts at night. References External links FCC History Cards for WBOB BOB Radio stations established in 1933 1933 establishments in Florida Former subsidiaries of The Walt Disney Company News and talk radio stations in the United States