or group of words. They may appear similar to one another or to other English / Latin characters; due to this potential for confusion, browsers have restricted the characters that may be rendered and will display the restricted characters in their Punycode form. They are sometimes used as pictorial symbols and memorable links. Project94 In 2012, the Public Interest Registry (PIR) initiated Project94, in which 94 one- and two-letter domains in the top-level domain org, that had been traditionally reserved, are awarded to qualifying organizations. Market value of single- or two-letter domains Only three of the 26 possible single-letter domains have ever been registered under the .com domain, all before 1992. The other 23 single-letter .com domain names were registered January 1, 1992 by Jon Postel, with the intention to avoid a single company commercially controlling a letter of the alphabet. Many but not all .com two-letter domain names are among the most valuable domain names. While it is widely believed that the domain names business.com and sex.com have been the most valuable domain name transactions, prominent two-letter domain names have only been sold after nondisclosed transactions handled by specialized broker and law firms. The value of the LG Corp (the South Korean electronics conglomerate formerly known as Lucky-Goldstar) purchase of LG.com was never published. LG Group missed the first sale of the domain name in 2008 from the original owner the chemical company Lockwood Greene to the dot-com entrepreneur Andy Booth; Booth had used it to launch a footballing website known as LifeGames. LG Corp bought "lg.com" one year later, in 2009. Following the purchase, LG Group changed worldwide marketing to LG.com, which is now their central internet address for all countries. All national LG country domain names like "LG.de" or "LG.com.mx" redirect to "LG.com". The value of the initially secret November 2010 Facebook purchase of FB.com was revealed two months later to be $8.5 million in cash and the rest in stocks. IG Group paid $4.7 million in September 2013 to buy IG.com. GMO Internet, Inc. purchased Z.com for nearly $6.8 million from Nissan, who previously used it for the Nissan Z series cars. Controversy With the 2005 announcement that registration of the remaining single-letter names might become available, some companies have attempted to establish a right to the names by claiming trademark rights over single letters used in such a context. U'' magazine, a college-oriented publication, went