to produce and continually update the sites, incorporating teacher and parent input. The site's resources include BrainPop.com, for grades 3 and up (age 9 and over) and BrainPop Jr., for grades K-3 (ages 5 to 9). The sites also offer movies in several languages for regional markets aligned to local educational standards. The site's interactive resource for teachers and homeschoolers, BrainPop Educators, features tips, tools and best practices by and for educators. My BrainPop is a tool for students and teachers to record learning accomplishments, and teachers can track students' progress. In 2009, BrainPop introduced BrainPop ELL (originally called BrainPop ESL), targeted at students learning English as a second language. Schools and parents can use the site to help shape the student's curriculum. BrainPop's free GameUp website contains online games from third-party game publishers that coordinate with the BrainPop, BrainPop Jr. and BrainPop ELL curricula. BrainPop movies may be used to introduce a new lesson or topic, for illustrating complex subject matter or to review before a test. Content is aligned to USA state education standards and is searchable by topic or state standard. In addition to movies, the site displays quizzes, educational games, experiments and other related content that students can use interactively to reinforce the lessons in the movies. BrainPop products are compatible with PCs, Macs, projectors and interactive whiteboards, as well as applications for tablets and smart phones. No downloading, installation or special hardware is required. The movies feature recurring characters such as the robot Moby, Tim (a teenager, at BrainPop) and Annie (a younger girl, at BrainPop Jr.). Most of the movies begin with the characters responding to correspondence and end humorously, often with Tim getting annoyed at Moby or vice versa. After the outbreak of the COVID-19 pandemic, BrainPOP offered free access to the site to affected families, teachers and schools. On October 11, 2022, Kirkbi A/S, the private investment and holding company that owns a controlling stake in Lego, acquired BrainPOP for $875 million. Kirkpatrick is expected to continue to act as BrainPOP's CEO, and Kadar will remain on the board, as the current team is expected to continue to operate BrainPop independently. Reputation "BrainPOP has built a reputation for quality, thoughtfulness, and robust support for teachers". BrainPop and its products have earned numerous awards and recognition from Common Sense Media, Association of Educational Publishers, District Administration magazine, Forbes magazine, Association for Library Service