if it is, it isn't to me,' and we didn't use it." Carter Wrenn, who worked on Republican campaigns for 44 years with Finkelstein in North Carolina, called him "one of the most creative people I have ever worked with ... He is brilliant in terms of analyzing polls and numbers. He has a unique combination of an analytical and creative mind ... This guy's a workaholic. He must work 18 hours a day ... If you need him, he comes." Tom Ellis, cofounder of the National Congressional Club said "Just knock on his head, and he'll give you an idea." In 1990, Randall Rothenberg of The New York Times documented the rise of political and other ads intended to create controversy (in and of themselves), as well as to persuade. While Roger Ailes was credited by some as pioneering the tactic, "other Washington political hands give credit to Finkelstein, another Republican consultant, who deployed numerous news-generating commercials in his 1982 work for the National Conservative Political Action Committee." Finkelstein's early style is described in a scholarly account of a Congressional primary race in Arizona, published in 1979 in the "Quarterly Journal of Speech". Finkelstein gave advice to political candidates or elected officials to perform the "dance of the honest man", a metaphor for responding to "questions about transparency, honesty, or integrity" by imagining oneself as a typical, honest voter. Britain's The Daily Telegraph credited Finkelstein with using polling data to pinpoint the division of Jerusalem as an issue over which Israelis would reject a deal with the Palestinians, during the 1996 election in Israel. The newspaper attributed Benjamin Netanyahu's victory in part to Finkelstein's "scare-mongering". Other businesses Finkelstein's office shared a small building with Diversified Research, a separate but related firm that executes telephone surveys and packages their results for political and business consultants (including some media pollsters). The firm, long based in Irvington, New York, had formerly been located in nearby Mount Kisco. Finkelstein also had interests in Murphy-Powers Media Inc. (whimsically named for two young campaign-manager proteges), and Multi-Media Services (a media-buying firm helmed for years by Tony Fabrizio). "Arthur's Kids" Over four decades, Finkelstein was responsible for the early hiring and training of many successful Republican consultants, operatives and managers—collectively called "Arthur's Kids" or "Arthur's Boys"—including Tony Fabrizio, Alex Castellanos, James Hartman, Craig Shirley, George Birnbaum, Beth Myers, Mitch Bainwol, Ari Fleischer, Carter Wrenn, Kieran Mahoney,