of San Francisco's waterfront and the rest of the city. Access was restored to Embarcadero Plaza (previously Justin Herman Plaza) and the foot of Market Street, of which the Ferry Building had been an integral part for so many decades. Renovations By 1992, the freeway had been removed and San Francisco began to create a comprehensive port development plan that would revitalize the newly cleared space, create public access, and reintroduce the ferry service. As the most iconic element of the waterfront, the Ferry Building was central to the aesthetic and the overall success of the development plan, and its status as a historic landmark for both architecture and engineering made a sympathetic restoration essential. The 1898 Ferry Building was a symbol of San Francisco's history as a bustling port city, but with the redevelopment plan, the city was choosing to also make the structure a symbol of San Francisco's future. The vastness of the project resulted in the selection of a group of firms that could each focus on a key aspect of the redevelopment plan. ROMA Design Group—site design architects—designed the bayside and cityside promenades and plazas and reoriented the public spaces of the area to the building and to the bay. ROMA Design Group also designed new ferry terminals and the main historic streetcar stop that re-established the area as a multi-modal transit hub and gateway into the city. Simon Martin-Vegue Winkelstein Moris Architects (SMWM), founded by Cathy Simon, created an overall plan for the building; Baldauf Catton Von Eckartsberg Architects (BCVE) examined and planned for the needs of new retail spaces; Page & Turnbull, specialists in historic preservation, dealt with the restoration, replacement, and recreation of the historic elements of the structure. Although the project was a restoration project, the structure would not be returned to its pure historic use as a nexus of bay transit. While the demand for ferry transit has experienced increasing demand in recent years by cross-bay commuters, the ferry service will never again reach historic levels. Therefore, in order to draw visitors, the Ferry Building has been transformed into a retail and restaurant space on the ground floor that focuses on local, sustainable products. The Port and the project developers believed that the combination of transit, office use, and unique retail would make the Ferry Building a destination for locals and tourists alike that would drive the greater goal of stimulating