at the Academy Awards: Nigel Hawthorne in 1994, and Ian McKellen in 1998 and 2001. Neither man won, nor has an openly gay man been nominated since. Meanwhile, fifteen straight actors have been nominated for gay roles, with four winning. The LGB community has also raised concerns about when actors in pinkface have used negative or harmful stereotypes in their portrayals of gay characters. Dennis Lim states that the depictions of gays in mainstream film typically include the "gay joke", in which LGB people are depicted to create humor; depicting gay men pejoratively as a "daisy, a fairy, a nonce, a pansy, a swish" or showing lesbian woman as "butch"; and to create a homosexual panic that plays on heterosexual people's fears of experiencing sexual advances from LGB people. The 1980 film Cruising created controversy due to its plot of a straight cop, played by straight actor Al Pacino, going undercover to infiltrate a gay nightclub, and its negative depictions of gay men that seem to justify a gay panic defense from Pacino's character. Straight actor Sacha Baron Cohen's portrayal of a gay man in the film Brüno also created controversy, being described as an attempt to "...mak[e] fun of the queer community." Pinkface in television advertising has also been compared to blackface; similar to the way 19th-century blackface performances created and affirmed a hierarchical system that presented certain identities as "preferred and privileged", with pinkface ads, LGBT people are portrayed to create "humorous stigmatization" which is "insidious," as "like blackface, pinkface advertisements create a culture that posits the identities of GLBT persons [to a mainly non-GLBT audience] as inferior, inappropriate and ludicrous." One source called pinkface ads the "most destructive genre of queer commercials," as they manipulate queer identities to create stigmatization at gay people's expense and strengthen heteronormative standards. Some pinkface TV ads depict hairy bearded men in drag (wearing dresses), with the intent of making fun of and devaluing trans women and present a "campy, stigmatized" depiction of trans people. Bud Light's 2003 beer commercial "Clown" depicts gay men as perverse by showing a man in a clown costume who appears to be walking on his hands, so that his mouth is positioned at the location of his costume's "bottom," thus making his drinking of beer look like the bottle is going into his anus, as the "bar patrons look at...in disgust," showing that the gay reference