ITV executives felt, after "months of deliberation", that the imagery of the landmark promoted London-centricity to viewers outside the capital. A clockface remained as part of the studio backdrop and also appeared within the opening titles, and the headline bongs were also retained. The November revamp included a newly designed rectangular set and graphics featuring a colour scheme of black and gold to complement the ITV1 image and branding. A newly composed piece music called 'News Centre' was introduced, which incorporated only a few elements of 'The Awakening', the previous ITV News theme. The ITV News revamp was developed by ITN, ITV and design agency Bruce Dunlop Associates. ITV-plc regional news programmes continued to use their studio sets introduced in 2004, but with an updated colourscheme and news titles reflecting the ITV News rebrand. In December 2009, ITV News at Ten won the award for Best National Television Programme from the Plain English Awards. In April 2010, it was announced that after 12 years working at ITN, Katie Derham was to leave the organisation to front the BBC's coverage of the Proms for BBC Two and BBC Radio 3. A spokesman for BBC Radio 3 confirmed the appointment but declined to give any further details. On 16 November 2012 it was announced ITV News would rebrand in January 2013. On 27 November 2012 it was understood the ITV News at 5:30 would be axed, in favour of delivering content for itv.com and creating a new foreign affairs unit. The new look brought forth another rearrangement of signature tune The Awakening, more direct than its predecessors, and a new opening sequence featuring "Big Ben" marking the time for its respective news programmes; it also saw the ITN logo removed entirely, the production slide instead being the ITV News logo with "ITN year" in small type underneath. In January 2022, ITV announced that their Evening News programme would be extended to become an hour-long programme at 6:30pm from March. In July 2022, it was reported that, with the launch of the new streaming service "ITVX", the platform will feature an ITV News 24/7 service. The service will provide ITV News around the clock as well as providing an on-demand service for in-depth investigations, explanatory and eye-witness journalism. The service will not be conventional rolling news channel, however it will have 'occasional' live programmes and bulletins. Instead, the service will focus on "video