theme tune was an excerpt of Non-Stop, a piece of light music composed by John Malcolm, used from 1955 up to 1982. As the years went on, full-length ITN news programmes were launched with their own theme music and particular branding (first News at Ten, then First Report, and finally News at 5.45), meaning that by its end, Non-Stop was only in use on generic news bulletins mainly at weekends. In 1967, ITN editor Geoffrey Cox suggested launching a half-hour news bulletin for ITV, every weeknight. ITV executives, however, were sceptical of that idea, because it was thought that viewers would not want a full 30 minutes of news every Monday to Friday (there had only been one half-hour news programme in Britain previously – BBC2's Newsroom, launched in 1964). However, the idea was approved on the condition it ran for a 13-week trial, and News at Ten was born on 3 July 1967. ITN's head newscasters – Alastair Burnet, Andrew Gardner, and George Ffitch – presented the first News at Ten, and the bulletin became so popular with viewers that it was kept in the schedules after its initial 13 weeks. The programme's titles used an excerpt of The Awakening, a piece of dramatic music composed by Johnny Pearson. The famous chimes of the Westminster Clock Tower – affectionately known as the bongs – separated each headline as it was read out. The early opening title sequences were simplistic; for the first two years, the ITN symbol faded into a wide studio shot showing the two newscasters at the desk, with the caption News at 10. Then, in 1969, a new title sequence was introduced: a slow pan of the Houses of Parliament was followed by a sharp zoom into the face of "Big Ben" showing the time of 22:00. The text "Independent Television News" was shown at the start of the sequence, followed by the individual words "NEWS", "at" and "TEN", which appeared in time to the title music. The sequence was amended a year later to feature the new ITN logo at the beginning. The logo, introduced in 1970, was a simple sans-serif outline of the phrase "ITN". The basic concept of the logo remains today. On 16 October 1972, a twenty-minute lunchtime bulletin was introduced into the ITV schedule – First Report, which was hosted by Robert Kee and ran from 12:40 to 13:00. This was