The Goudey Gum Company was an American chewing gum company started in 1919. The company was founded by Enos Gordon Goudey (1863–1946) of Barrington Passage, Nova Scotia. Formerly an employee of Beemans, he opened a factory in Boston, Massachusetts in 1919 and later in Allston. It operated there from 1924 until it closed in 1962. Goudey sold the business in 1932 but he retained an interest as a consultant. On his retirement in 1933, William Wrigley Jr. dubbed him the "penny gum king of America". Today the Goudey name is mainly associated with its collectible baseball cards which were introduced in 1933. Goudey was the first American company to issue baseball cards with each stick of gum (they had been available with cigarettes and certain lines of candy for many years). Goudey baseball cards Most of the unreleased cards, printing plates, and company archives were thrown away in the 1960s, although some were sold to collectors. Today, cards in good condition command a premium, especially those authenticated and graded by respected third-party graders. Hank Greenberg and Lou Gehrig are prominently featured in the Goudey cards of the 1930s, colorful cards with hand drawn portraits of the players. Other baseball hall of fame and interesting players depicted on Goudey gum cards from 1933 to 1941 include: Babe Ruth, Ty Cobb, Jimmie Foxx, Bill Dickey, Carl Hubbell, Lefty Grove, Dizzy Dean, Mickey Cochrane, Charlie Gehringer, Tony Lazzeri, Mel Ott, Joe DiMaggio, Hank Greenberg, "Ducky" Joe Medwick and Moe Berg. 1933 set In 1933, Goudey produced a 240 card set, also called "Big League Chewing Gum". These cards, issued with bubble gum in each pack, were the first baseball gum cards. The 1933 Goudey set is considered one of the "Big Three" classic baseball card sets, along with the T206 and 1952 Topps sets. One of the rarest baseball cards from a mainstream set is card #106 from the 1933 Goudey set. It was not originally issued with the set, so collectors could not complete the set from packs. In 1934, Goudey issued card #106 for the 1933 set with retired player Napoleon Lajoie. Collectors that sent letters to the Goudey Gum Company complaining about the lack of a #106 card received it in the mail. The 1933 Goudey #106 Napoleon Lajoie is known as one of the "Big Three" baseball cards along with two cards from the T206 set depicting Honus Wagner