of the technique, and the opinion of the person judging it. While a great deal of keyword stuffing was employed to aid in spamdexing, which is of little benefit to the user, keyword stuffing in certain circumstances was not intended to skew results in a deceptive manner. Whether the term carries a pejorative or neutral connotation is dependent on whether the practice is used to pollute the results with pages of little relevance, or to direct traffic to a page of relevance that would have otherwise been de-emphasized due to the search engine's inability to interpret and understand related ideas. This is no longer the case. Search engines now employ themed, related keyword techniques to interpret the intent of the content on a page. In online journalism Headlines in online news sites are increasingly packed with just the search-friendly keywords that identify the story. Traditional reporters and editors frown on the practice, but it is effective in optimizing news stories for search. See also Cloaking Content farm Doorway pages Hidden text Link farming Scraper site Spamdexing Trademark stuffing White fonting References External links Google Guidelines Yahoo! Guidelines Live Search (MSN Search) Guidelines Spamming Black hat search engine optimization