tourism to Crete and the Algarve in 1970, the package tour industry declined during the 1970s. On 15 August 1974, the industry was shaken by the collapse of the second-largest tour operator, Court Line, which operated under the brand names of Horizon and Clarksons. Nearly 50,000 tourists were stranded overseas and a further 100,000 people faced the loss of booking deposits. In 2005 a growing number of consumers were avoiding package holidays and were instead travelling with budget airlines and booking their own accommodation. In the UK, the downturn in the package holiday market led to the consolidation of the tour operator market, which is now dominated by a few large tour operators. The major operators are Thomson Holidays and First Choice part of TUI AG and Thomas Cook AG. Under these umbrella brands are different holiday operators catering to different markets, such as Club 18-30 or traveleze. Budget airlines have also created their own package holiday divisions such as Jet2holidays or Japan Airlines's J-Pack special. The trend for package holiday bookings saw a comeback in 2009, as customers sought greater financial security in the wake of a number of holiday and flight companies going bust, and as the hidden costs of 'no-frills' flights increased. Coupled with the search for late holidays as holidaymakers left booking to the last moment, this led to a rise in consumers booking package holidays. Dynamic packaging Dynamic packaging is a method that is becoming increasingly used in package holiday booking procedures that enables consumers to build their own package of flights, accommodation, and rental car instead of a pre-defined packages. Dynamic Packaging allows guests to create their own vacation, similar to a private or custom tour. This method allows guests to use a company's itinerary or create their own to allow for more flexible options while using an agency's services. See also Escorted tour Hotel consolidator Tourism References Types of tourism Types of travel Bundled products or services British inventions 1841 introductions 1841 establishments in the United Kingdom