approximately once every two months from late 1974 to early 1979, and another three were produced in 1984. The celebrities roasted included actors Kirk Douglas, Bette Davis, and Jimmy Stewart; athletes Muhammad Ali, Joe Namath, and Wilt Chamberlain; comedians Lucille Ball, Jackie Gleason, and Redd Foxx; politicians Ronald Reagan and Barry Goldwater; and singers Frank Sinatra and Martin himself. The humor at these broadcast tributes was far tamer than the sometimes extremely vulgar and explicit language of the private, non-televised ones. Comedy Central From 1998 to 2002, the cable channel Comedy Central produced and broadcast the annual roast of the New York Friars Club, with roasts of the celebrities Drew Carey, Jerry Stiller, Rob Reiner, Hugh Hefner, and Chevy Chase. Based on the success of these roasts, Comedy Central began hosting their own roasts on an approximately annual basis, under the name Comedy Central Roast. The first roastee was Denis Leary in 2003, followed by Jeff Foxworthy, Pamela Anderson, William Shatner, Flavor Flav, Bob Saget, Larry the Cable Guy, Joan Rivers, David Hasselhoff, Donald Trump, Charlie Sheen, Roseanne Barr, James Franco, Justin Bieber, Rob Lowe, Bruce Willis, and Alec Baldwin. Comedian Jeff Ross notably gained fame through his participation in the televised Comedy Central roasts, and is frequently referred to as the "Roastmaster General" (a position he in fact holds with the New York Friars' Club). In 2010, Comedy Central's international affiliates began to produce and air their own local roasts as well. Comedy Central New Zealand has aired roasts of Mike King and Murray Mexted, Comedy Central Africa has aired roasts of Steve Hofmeyr, Kenny Kunene, Somizi Mhlongo, AKA and Khanyi Mbau, Comedy Central Latin America has aired a roast of Héctor Suárez, Comedy Central Spain has aired roasts of Santiago Segura, El Gran Wyoming, and José Mota, and Comedy Central Netherlands has aired roasts of Gordon (which was the highest-watched broadcast in the history of the channel), Giel Beelen, Johnny de Mol, Ali B and Hans Klok. Other televised roasts in the United States The fourth (and final) episode of The Richard Pryor Show in 1977 was a roast of host Richard Pryor. Playboy produced one roast in 1986, of Tommy Chong, which aired on the Playboy Channel. Basketball player Shaquille O'Neal produced two editions of his Shaq's All Star Comedy Roast: of himself in 2002, and of Emmitt Smith in 2003. The cable channel MTV produced one