songs that most rhythmic stations normally didn't play). Off to the "Northern Lights" On June 14, 2007, Northern Lights Broadcasting, owned by the family of Minnesota Twins owner Carl Pohlad, announced the purchase of KTTB from Radio One for $28 million (USD). The deal was approved by the FCC on August 20, 2007. Northern Lights had already stated that it would keep the station's staff and format intact. In September 2008, Northern Lights Broadcasting filed an application to change KTTB's city of license from Glencoe to Edina (the city in which the station's studios were located), move its transmitter to the tower in St. Louis Park used by AM stations WWTC and KYCR, and decrease its power (from 100,000 to 24,000 watts) and antenna height. Northern Lights purchased 1310 AM KRBI in St. Peter in late July, and changed its call sign to KGLB. It plans to change KGLB's city of license to Glencoe (which has no other radio stations licensed to it) to maintain local service to Glencoe. The deal was not approved, but Northern Lights' application to change KTTB's city of license to Edina, move the transmitter to New Hope, and decrease its power (from 100,000 to 19,000 watts) was approved, and KTTB began transmitting from New Hope on August 20, 2009. The move strengthened KTTB's signal in urbanized portions of the Minneapolis-St. Paul metropolitan area. The lower power, however, meant the station lost coverage in the nearby smaller markets of Mankato and St. Cloud, where it also had significant listenership. 96.3 Now (2010–2012) At Noon on January 6, 2010, Northern Lights rebranded the station as "96.3 Now" and changed call letters to KHTC, officially dropping the urban lean at the station, while retaining the rhythmic format. The final song on "B96" was "Say My Name" by Destiny's Child, while the first song on "Now" was Miley Cyrus' "Party in the U.S.A.". The move put KHTC in an even closer rivalry to mainstream Top 40 (CHR) station KDWB-FM. According to radio promos, the station also featured Commercial-Free Mondays. While they were moving closer towards KDWB's format, KHTC's Program Director Sam Elliott insisted that "96.3 Now" would continue to have a Rhythmic flavor, will be more "Dance-oriented" than KDWB, will not play any songs that are too "Disney Pop", and will not add any pop/rock artists (like Nickelback). KHTC remained a reporter in Nielsen BDS' Rhythmic Airplay Panel as