ethnic norms creates tension when managing impressions for both the imagined audience and the invisible audience. As sharing on social media continues to become more commonplace, the imagined audience will continue to play a role in how people choose to represent themselves on different platforms. For instance, a study on impression management in online dating found that participants had to navigate mediating conflict between the pressures of impression management and their desire to present an authentic sense of self. Other similar studies have also found that there are significant instances of misrepresentation in online dating: 86% of participants in one study felt that other members of their dating sites misrepresented their physical appearance. Misrepresentation, particularly on sites where participants are looking for companionship and love, could be explained by the idea of the imagined audience — as participants form the idea of who is actually viewing their profiles, they may cater their own online representation to be more appealing. See also References Further reading 1934: Mead, G. H. (C. W. Morris ed.), Mind, Self, and Society from the Standpoint of a Social Behaviorist, University of Chicago Press, Chicago. 1956: Natanson, Maurice, The Social Dynamics of George H. Mead, Public Affairs Press, Washington, D. C. 2008: Ritzer, G.R., Sociological Theory seventh edition. McGraw-Hill Higher Companies, New York. External links Roles, the Self, and the Generalized Other Socialization Self