carafes. A bottle of Richard Hennessy, for example, is priced at around USD$7,000, and comes in a Baccarat crystal decanter with matching glasses, a fusil, and a tray, all designed by the architect Daniel Libeskind. Since 2009, Hennessy has released a number of collectible editions to mark anniversaries, special occasions, or collaborations with artists, designers and organisations, such as the NBA. It has collaborated with Zhang Enli, Les Twins, Refik Anadol, Kaws and Marc Newson among others. Hennessy is also used as an ingredient in cocktails and mixed drinks, and is commonly served in nightclubs and bars. The company has launched a number of new products aimed at this on-premises market, including Pure White, Hennessy Black and Fine de Cognac, and promoted them accordingly. The rapper Nas has acted as a brand ambassador for the brand. Hennessy has a substantial consumer base among African Americans, who drink the majority of the cognac consumed in the United States. Accordingly, the brand has also marketed itself with initiatives around black entrepreneurship and Black History Month. Products Hennessy V.S Privilége V.S.O.P Hennessy X.O Hennessy X.X.O Hennessy Master Blender's selection Hennessy Paradis Richard Hennessy James Hennessy Hennessy Paradis Imperial Hennessy 8 Hennessy Timeless Hennessy Ellipse Hennessy Black Hennessy Pure White Hennessy Classivm Hennessy Fine de Cognac Collectors' bottles In popular culture Hennessy has a long-standing relationship with African American culture, especially hip hop. It has been described as "synonymous with rap music and African Americans, who are the brand’s major consumers and advocates". While music, especially the 1992 2Pac song "Hennessy" has been credited with popularising the drink, some historians have pointed to a much older relationship, which began when African American servicemen encountered cognac in France during World War I and World War II. Hennessy has actively pursued this consumer group for decades. It targeted minority audiences as early as the 1950s, when it placed advertisements in African American magazines like Ebony and Jet, used African American models, and hired African American employees. By some estimates more than two thirds of Hennessy sold in the United States is consumed by African Americans. It is sometimes referred to as "Henny". Hennessy appears frequently in the lyrics of popular music, and by one estimate the words "Hennessy" or "cognac" are referenced in more than 1,000 songs. Some notable examples include "KC Tea" (2010) by Tech N9ne, "Hennessey" (1992) by 2Pac, "Hennesey n Buddah" (2000) by