took over publication of the Woman's Weekly. Cultural impact The overall popularity of the magazine between the 1930s-1980s meant that articles and advertisements published in it were widely read across Australia, not only by women, but men as well. The magazines power to influence and shape culture across the nation intersected with the rise of various women's and parenting issues. In review of issues published between the 1930s-1980s, historians have argued that The Australian Women's Weekly promoted school uniforms for children at a time when school uniforms were not mandatory across the country. This promotion, mainly through targeted coverage of school aged children, shaped views of motherhood and child-rearing throughout Australia. Publications in the magazine focused on products, children's fashion, and celebrity children continue to shape readers views of motherhood and child-rearing. Format and frequency The magazine is usually 240 pages long and printed on glossy paper trimmed to A4 page size, although it was originally a Tabloid in size and layout. It typically contains feature articles about the modern Australian woman. For many years, it included a lift-out TV guide. In 1982, publication frequency was reduced from weekly to monthly. "Weekly" was retained in the name for reasons of familiarity and because a woman's "monthly" was a slang term for menstruation. The final weekly edition was dated 15 December 1982, followed by the first monthly edition dated January 1983. The TV guide was discontinued on introduction of the monthly format. Editors Editors of The Weekly over the years have included George Warnecke (1933–1939), Alice Mabel Jackson (1939–1950), Esmé (Ezzie) Fenston (1950–1972), Dorothy Drain (1972–1975), Ita Buttrose (1975–76), Jennifer Rowe (1987–1992), Nene King, Dawn Swain (1994–2000), Deborah Thomas (1999–2015), Julia Zaetta (2005–06), Robyn Foyster (2007–2009), Helen McCabe (2009–2016), Kim Wilson (2016–17), and Nicole Byers (2017– ). Helen McCabe, the editor from August 2009 until January 2016, attempted to improve The Weekly news coverage. In late 2009, she hired Juliet Rieden as deputy editor (Rieden was later promoted to Editor) and Jordan Baker, formerly a reporter and travel writer for The Sydney Morning Herald, as news editor. In February 2016 Kim Wilson was named as the editor of the magazine. In July 2017, Nicole Byers was appointed Editor-in-Chief. News editors included Les Haylen (from 1933) and Dorothy Drain (from 1958). Recipes and cookbooks The Australian Women's Weekly Test Kitchen (then known as the Leila Howard Test Kitchen) was established just after