Private press publishing, with respect to books, is an endeavor performed by craft-based expert or aspiring artisans, either amateur or professional, who, among other things, print and build books, typically by hand, with emphasis on design, graphics, layout, fine printing, binding, covers, paper, stitching, and the like. Description The term "private press" is not synonymous with "fine press," "small press," or "university press" – though there are similarities. One similarity shared by all is that they need not meet higher commercial thresholds of commercial presses. Private presses, however, often have no profit motive. A similarity shared with fine and small presses, but not university presses, is that for various reasons – namely quality – production quantity is often limited. University presses are typically more automated. A distinguishing quality of private presses is that they enjoy sole discretion over literary, scientific, artistic, and aesthetic merits. Criteria for other types of presses vary. From an aesthetic perspective, critical acclaim and public appreciation of artisans' works from private presses is somewhat analogous to that of luthiers' works of fine string instruments and bows. Etymological perspective The private press movement, and its renowned body of work – relative to the larger world of book arts in Western civilization – is narrow and recent. From one perspective, collections relating to book arts date back to before the High Middle Ages. As an illustration of scope and influence, a 1980 exhibition at Catholic University of America, "The Monastic Imprint," highlighted the influence of book arts and textual scholarship from 1200 to 1980, displaying hundreds of diplomas, manuscript codices, incunabula, printed volumes, and calligraphic and private press ephemera. The displays focused on five areas: (1) Medieval Monasticism, Spirituality, and Scribal Culture, A.D. 1200–1500; (2) Early Printing and the Monastic Scholarly Tradition, ca. 1450–1600; (3) Early modern Monastic Printing and Scholarly Publishing, A.D. 1650–1800; (4) Modern Survivals: Monastic Scriptoria, Private Presses, and Academic Publishing, 1800–1980. The earliest descriptive references to private presses were by Bernardus A. Mallinckrodt of Mainz, Germany, in (Cologne, 1639). The earliest in-depth writing about private presses was by Adam Heinrich Lackmann (de) (1694–1754) in (Hamburg, 1740). Private press movement United Kingdom The term "private press" is often used to refer to a movement in book production which flourished around the turn of the 20th century under the influence of the scholar-artisans William Morris, Sir Emery Walker and their followers. The movement is often considered