actual game footage is recorded and acts as a "what you see is what you get" demonstration, though it is not always the case. For example, Cyberpunk 2077 failed to deliver multiple features it had included in trailers, and the trailer for Aliens: Colonial Marines featured graphics that were of a higher standard than the game that was eventually sold. TV spots TV spots are trailers for movies shown on television that are often shortened to 30–60 seconds. These trailers are similar to green band trailers and have content "appropriate" for the channel. TV show trailers While not initially prevalent in television, TV show trailers started as a common form of advertisement in the late 2000s. They are often trailers advertising a new TV series, episode, event or marathon premiering on television. Trailers for the next episode of a TV series are often shown during or following the closing credits of the show. Book trailer A book trailer is a video advertisement for a book which employs techniques similar to those of movie trailers to promote books and encourage readers. These trailers can also be referred to as "video-podcasts", with higher quality trailers being called "cinematic book trailers". They are circulated on television and online in most common digital video formats. Common formats of book trailers include actors performing scenes from the book akin to a movie trailer, full production trailers, flash videos, animation or simple still photos set to music with text conveying the story. This differs from author readings and interviews, which consist of video footage of the author narrating a portion of their writing or being interviewed. Early book trailers consisted mostly of still images of the book, with some videos incorporating actors, with John Farris's book trailer for his 1986 novel Wildwood incorporating images from the book cover along with actors such as John Zacherle. In September 2007, the School Library Journal established the Trailie Award for the best book trailers. There are three categories: author/publisher created, student created and librarian/adult created. The award was announced at the School Library Journal Leadership Summit on the Future of Reading on October 22, 2010, in Chicago. In 2014, Dan Rosen and CV Herst established BookReels, a website dedicated to allowing publishers and authors to post book trailers and other multimedia, culminating in the annual BookReels Awards. BookReels lets readers browse and rate trailers, post comments and reviews, join