It is actually the first of ten buildings in the zone, of a planned 80,000 square metre technological park, including the Núcleo de Investigação e Desenvolvimento (Investigation and Development Nucleus). In 2009, a series of protocols of understanding were signed to establish a regional network of "Innovation and Competitivity" between business and education, in order to foster technological innovation. Shoe manufacturing has been one of the city's main economic industries, and regularly, the city has been referred to as "a Capital do Calçado" (the Capital of Footwear); many of Portugal's shoe manufacturers and ancillary businesses, including the Centro Tecnológico do Calçado (Footwear Technology Centre) and Centro de Formação Profissional da Indústria do Calçado (Footwear Industry Centre for Professional Learning) are based in São João da Madeira. Similarly, regional industries have been responsible for the production of 20% the world's felt hats and continues to be the major national producer. The quality of São João da Madeira's head apparel has, at one time, been recognized internationally, and incorporated in fashion house (such as Hermès). In addition, the movie industry was responsible for supporting this industry, with headwear produced for films such as Public Enemies,Indiana Jones and the Kingdom of the Crystal Skull (Indiana Jones' hat, for example) and the Mad Hatter's famous hat in Alice in Wonderland. Other secondary industries in the economy include automobile components, industrial textiles, mattresses, glues and tubing manufacturing, which are concentrated in four industrial zones: Travessas, Orreiro, Devesa-Velha e Oliva. Its central place within the urban hierarchy has slowly consolidated many of the main services of the Entre Douro e Vouga subregion; along with Santa Maria da Feira it has contributed to the policentralizism of Greater Porto basin. São João da Madeira is an important banking and financial centre; in 2007, there were 1288 employed in the banking sector, equivalent to the same number in Aveiro. Tourism Industrial tourism has increased, and S. João da Madeira was the first city in the country to introduce this tourism. The routes include the only pencil factory in operation in Portugal, the shoe and headwear industry. A Vocational Training Centre of the Footwear Industry and the Portuguese Technological Footwear Centre are part of this industrial tourism route, as well as the Hat Museum, one symbol of the city and unique in the Iberian Peninsula. Architecture Civic (Old) Municipal Hall () Adães Bermudes Primary School () Building of the (Old)