appeal to all viewers." She cautioned parents of the merchandising aspect behind the tapes. Dave Gathman of Illinois' Courier-News wrote in 1998, "One Care Bears Movie ... can give all G-rated entertainment a bad name." In 2003 the Erie Times-News acknowledged its financial success, but commented on its "lack of a creative title". Animation expert Jerry Beck wrote in his 2005 book, The Animated Movie Guide, "It's a simple, serviceable adventure with several standout sequences. ... There's no doubt about it, this is a children's film aimed at the under-seven crowd. But it's one of the better animated children's films produced during this period." Common Sense Media gave this movie some average reviews, as the group stated "The Care Bears Movie was made for young kids, but this movie's plot has some dark scenes and parents will want to be close at hand to comfort young viewers."The Care Bears Movie holds a 43% rating on Rotten Tomatoes based on 7 reviews. In the words of Jerry Beck, "[The Care Bears Movies] box-office gross signalled to Hollywood a renewed interest in animated features, albeit for children. This is something The Secret of NIMH tried to accomplish but failed to do." A plethora of children's and family film entertainment followed in its wake, such as Sesame Street Presents: Follow That Bird from Warner Bros., and a re-issue of Universal Studios' E.T. the Extra-Terrestrial. Atlantic Releasing joined this movement by establishing Clubhouse Pictures, which showed G-rated films during 1986. Nelvana's film helped to bring back matinee engagements to prominence across North America. Mentioning The Care Bears Movie as "the most recent example", Charles Solomon brought up the subject of feature-length toy adaptations in an April 1985 interview on Los Angeles' KUSC-FM. He spoke to Warner Bros. animator Chuck Jones, who replied: "I feel that it's proper—after all, that's the way Alice in Wonderland was written: the dolls were all made first, then they made the picture about the dolls, right?" In July 1985, Sarah Stiansen of United Press International (UPI) called The Care Bears Movie "another licensing innovation for TCFC", following the department's previous endeavours. UPI's Vernon Scott (in 1985), and Bruce A. Austin (in his 1989 book Immediate Seating), observed how the merchandising arrived in advance of the film's release. In forthcoming years, several media adaptations based on established toy lines would follow a similar marketing tactic. Examples included films based on