discussion groups, and share BookReel discoveries. Cinematic book trailers have become standard marketing tools used by publishers to promote more commercial titles or novels with film potential. Fan-made trailers For popular movies, fans often make trailers on their own. These are unofficial videos by fans utilizing audio or video of a movie, studio trailer, animation techniques, or fan-acted scenes replacing the video of the official trailer. Awards Every year there are two main events that give awards to outstanding film trailers: The Key Art Awards, presented by The Hollywood Reporter, and the Golden Trailer Awards. The Golden Trailer Awards and the Key Art Awards pick winners in all creative parts of film advertising, from trailers and TV spots to posters and print ads. The Golden Trailer Awards are currently expanding to add a sister event, The World Trailer Awards, to be a kickoff to the Cannes Film Festival in France, 2013. The yearly Key Art Awards ceremony is often held at the Dolby Theatre in Hollywood. The Film Informant also recognizes movie marketing media and held the first annual TFI Awards in early January 2012. The site is the first to officially start recognizing and rating movie marketing media on a daily basis. See also Key art Golden Trailer Awards Re-cut trailer Snipe (theatrical) Stinger (post-credits scene) Teaser trailer Trailer music List of most viewed online trailers in the first 24 hours Motion Picture Association film rating system § Theatrical trailers References External links Frame by Frame: Film Trailers by University of Nebraska–Lincoln Film Studies Professor Wheeler Winston Dixon iTunes Movie trailers website by Apple, Inc. Home video supplements Film advertising material Film and video terminology Marketing techniques Advertising techniques Communication design Graphic design Audiovisual ephemera Articles containing video clips Audiovisual introductions in 1913