Cobra Commander is a fictional character and the main antagonist of the G.I. Joe: A Real American Hero franchise. He is the supreme leader of the terrorist organization Cobra and the archenemy of the G.I. Joe Team. He was portrayed by Joseph Gordon-Levitt in the film G.I. Joe: The Rise of Cobra, and by Luke Bracey with the voice of Robert Baker in the 2013 sequel G.I. Joe: Retaliation. Profile Cobra Commander is a fanatical leader who rules with an iron fist and demands total loyalty or allegiance. His objective is total control of the world's governments, people, wealth, and resources, brought about by revolution and chaos. He is believed to have personally led uprisings in the Middle East, Southeast Asia, and other trouble spots, while being held responsible for kidnapping scientists, businessmen, and military leaders, forcing them to reveal their top level secrets. Over the years, Cobra Commander has suffered assassination attempts, and even an imposter posing as him for a time. However, he always manages to find a way out of every situation, having become a constant foil for the G.I. Joe Team, who have ended up fighting Cobra almost exclusively. No matter how dire or unscathed, Cobra Commander's hatred and drive have only grown ruthless and more focused. Dangerously destabilized, Cobra Commander's persona runs the gamut from friendly and charismatic, to terrifyingly brutal and psychopathic. His charm can twist intentions and morals, so that his rhetoric actually reads as plausible and relatable to his minions. Psychoanalysts who have studied his case files, have described him as an ingenious hustler with visions of grandeur, which makes him all the more dangerous. Most dictators are hampered by pretending to pursue a noble cause, but Cobra Commander does not have that problem. He hopes to fray the fabric of society, using terrorism, tyranny, and economic slavery, to uproot the existing power structures around the world. The character was created by Marvel Comics writer Larry Hama, who envisioned the character as "being in love with the sound of his own voice," and drew inspiration from famous conservative pundit William F. Buckley. Toys Cobra Commander was first released as a mail-in figure in 1982. Wearing a light blue uniform and his signature battle helmet, early production runs were marked with an early version of the Cobra sigil, nicknamed the "Mickey Mouse" emblem for its more rounded shape. All of the original sixteen