the neighborhood's name: e.g. Kips Bay Cinemas, Kips Bay Cleaners, Kips Bay Endoscopy Center and the Kips Bay branch of the New York Public Library. Since 1965, the area has had a commercial strip mall on Second Avenue between East 30th and 32nd Streets, set back from the street by a driveway running parallel to Second Avenue. This group of stores is referred to as "Kips Bay Plaza" and consists of an AMC/Loews movie theater, a Staples office supply store, a TD Bank, N.A., a Crunch Fitness center, a 24-hour Rite Aid pharmacy and a Fairway Market located below ground. Police and crime Kips Bay is patrolled by two precincts of the NYPD. The 13th Precinct is located at 230 East 21st Street and serves the part of the neighborhood south of 30th Street, while the 17th Precinct is located at 167 East 51st Street and serves the part of the neighborhood north of 30th Street. The 13th and 17th Precincts ranked 57th safest out of 69 patrol areas for per-capita crime in 2010. The high per-capita crime rate is attributed to the precincts' high number of property crimes. , with a non-fatal assault rate of 35 per 100,000 people, Kips Bay and East Midtown's rate of violent crimes per capita is less than that of the city as a whole. The incarceration rate of 180 per 100,000 people is lower than that of the city as a whole. The 13th Precinct has a lower crime rate than in the 1990s, with crimes across all categories having decreased by 80.7% between 1990 and 2018. The precinct reported 2 murders, 18 rapes, 152 robberies, 174 felony assaults, 195 burglaries, 1,376 grand larcenies, and 37 grand larcenies auto in 2018. The 17th Precinct also has a lower crime rate than in the 1990s, with crimes across all categories having decreased by 80.7% between 1990 and 2018. The precinct reported 0 murders, 13 rapes, 63 robberies, 91 felony assaults, 80 burglaries, 748 grand larcenies, and 26 grand larcenies auto in 2018. Fire safety Kips Bay is served by the New York City Fire Department (FDNY)'s Engine Co. 16/Ladder Co. 7 fire station, located at 234 East 29th Street. Health , preterm births and births to teenage mothers in Kips Bay and East Midtown are lower than the city average. In Kips Bay and East Midtown, there were 78 preterm births per 1,000 live