Beatles: Get Back" a collection inspired by the Beatles. Collaborations McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation in September 2004. This was a sports performance collection for women. In January 2010, McCartney announced she would be collaborating with Disney to create a jewellery collection inspired by Alice in Wonderland. In July of the same year, together with People for the Ethical Treatment of Animals (PETA) and eco-designer Atom cianfarani, McCartney worked to petition the British Ministry of Defence to cease the use of Canadian Black Bears as the fur for their guards' hats; the military is yet to make the change. In July 2011, McCartney participated at the catwalk of The Brandery fashion show in Barcelona. In December 2018, McCartney announced the launch of a new fashion industry charter for climate action, in collaboration with the United Nations, to help fashion companies welcome sustainable business practices. In August 2019, American singer-songwriter Taylor Swift teamed up with McCartney to release a fashion line inspired by Swift's seventh studio album Lover, the project carrying the title "Stella X Taylor Swift". Team GB In September 2010, McCartney was appointed Team GB's Creative Director for the 2012 Olympics by Adidas – the first time in the games' history that a leading fashion designer designed the apparel for a country's team across all competitions for both the Olympic and the Paralympic Games. In March 2012, the Team GB kit was publicly displayed. McCartney continued in this role for the 2016 Summer Olympics. Honours, awards and media McCartney received the VH1/Vogue Designer of the Year award in 2000 in New York. Her father Paul presented the award to her; she thanked him in her acceptance speech and dedicated the award to her late mother Linda. This was followed by the Woman of Courage Award for work against cancer at the prestigious Unforgettable Evening event (2003, Los Angeles), the Glamour Award for Best Designer of the Year (2004, London), the Star Honoree at the Fashion Group International Night of the Stars (2004, New York), the Organic Style Woman of the Year Award (2005, New York), the Elle Style Award for Best Designer of the Year Award (2007, London), Best Designer of the Year at the British Style Awards (2007, London), Best Designer of The Year at the Spanish Elle Awards (2008, Barcelona), and the Green Designer of the Year at