lover, you gotta get with my friends. Make it last forever; friendship never ends." In all, the focused, consistent presentation of "girl power" formed the centrepiece of their appeal as a band. Some commentators credit the Spice Girls with reinvigorating mainstream feminism in the 1990s, with the "girl power" mantra serving as a gateway to feminism for their young fans. On the other hand, some critics dismissed "girl power" as no more than a shallow marketing tactic, while others took issue with the emphasis on physical appearance, concerned about the potential impact on self-conscious and/or impressionable youngsters: As American feminist Jennifer Pozner famously remarked, it was "probably a fair assumption to say that a ‘zig-a-zig-ah’ is not Spice shorthand for 'subvert the dominant paradigm. Regardless, the phrase became a cultural phenomenon, adopted as the mantra for millions of girls and even making it into the Oxford English Dictionary. In summation of the concept, author Ryan Dawson said, "The Spice Girls changed British culture enough for Girl Power to now seem completely unremarkable." In 2018, Rolling Stone named the Spice Girls' brand of "girl power" on The Millennial 100, a list of 100 people, music, cultural touchstones and movements that have shaped the Millennial generation. Scholarship In her 2002 book Girl Heroes: The New Force in Popular Culture, Susan Hopkins suggested a correlation between "girl power", Spice Girls, and female action heroes at the end of the 20th century. A later book, Growing Up With Girl Power, by Rebecca Hains (2019) found that the phrase "girl power" and the media associated with it—such as the Spice Girls and girl heroes—diluted the phrase's impact from the riot grrrls' intent, making it more about marketing and selling the idea of empowerment than about furthering girls' actual empowerment. The slogan has also been examined within the context of the academic field, for example Buffy studies. Media theorist Kathleen Rowe Karlyn in her article "Scream, Popular Culture, and Feminism's Third Wave: I'm Not My Mother" and Irene Karras in "The Third Wave's Final Girl: Buffy the Vampire Slayer" suggest a link with third-wave feminism. Frances Early and Kathleen Kennedy in the introduction to Athena’s Daughters: Television’s New Women Warriors, discuss what they describe as a link between girl power and a "new" image of women warriors in popular culture. Oxford English Dictionary A 2001 update to the Oxford English Dictionary defined "girl power" as: The