stopped by police for speeding. A number of celebrities took part in the event, including Idris Elba, Cypress Hill and Eve. This was the year that Maximillion Cooper met Eve, who he later married in 2014 at the end of that year's rally. Starting in London's Covent Garden, the 2011 Gumball 3000 rally saw the entrants drive through Paris, Barcelona, Monaco, Venice, and Croatia, before finishing in Istanbul. Attendees of the launch party at the Playboy Club in London included Jo Wood, The Saturdays Vanessa White and former Pussycat Doll, Melody Thornton. Participants in the rally included David Hasselhoff, Eve, Xzibit and professional skateboarder, Tony Hawk. The 2012 rally was a 'Sea to Shining Sea' route in the US from New York to Los Angeles, stopping in Toronto, Indianapolis, Kansas City, Santa Fe and Las Vegas. In 2013 the rally started in Copenhagen, passed through Stockholm, Helsinki, St. Petersburg, Tallinn, Riga, Vilnius, Warsaw, Kraków, and Vienna, and finished in Monaco. Entrants for the 15th Anniversary also included TV personality David Hasselhoff, musician and lecturer Bun B, artist Futura 2000, musician and artist Magne Furuholmen, Prince Talal M. A. Al-Faisal Al-Saud of the Saudi Arabian Royal family, musician and actress Eve, professional skateboarder Tony Hawk, bands Cypress Hill and Nero, musician Xzibit, music company EMI, fashion designer of street label UNDFTD James Bond and MTV Brazil's VJs Lucas Stegmann and André "Deco" Bujnicki Neves. 2013 also saw the announcement that Chernin Entertainment and Warner Bros had acquired the rights to produce and develop a film based around the 3000-mile rally. In 2014, and with a cost for participants of £40,000 based on two sharing a single vehicle, the rally started in the United States in Miami, passed through Atlanta, and finished in New York City. It then proceeded, with participants and cars being loaded onto planes, over to Western Europe, starting in Edinburgh, continuing through London, Paris, and Barcelona, before finally culminating on the island of Ibiza. Sponsors included AnastasiaDate, Battery Energy Drink, Betsafe, Christie's, Nicolas Feuillatte, and YouTube. Following the 2014 event, it was announced that deadmau5 and his co-driver Tory Belleci would be selling off the Ferrari 458 they used during that year's Gumball 3000 event. The car was listed on Craigslist for $380,000. In 2015, one hundred cars participated in the rally, following a transatlantic route from Stockholm to Las Vegas. Stops included Norway, Denmark, Germany, the Netherlands,