"Button, Button" is the second segment of the 20th episode from the first season (1985–86) of the television series The Twilight Zone. The segment is based on the 1970 short story of the same name by Richard Matheson; the same short story forms the basis of the 2009 film The Box. It poses the question of whether an ordinary person would be willing to cause a total stranger to die in exchange for $200,000 by simply pushing a button. In a documentary on the making of the movie The Box, Matheson states the inspiration for the story came from his wife, whose college professor had asked a similar question as a way of promoting a class discussion. Matheson, who was one of the most prolific contributors to the original The Twilight Zone, wrote the teleplay for the segment himself under a pseudonym, making "Button, Button" one of just two segments in the series written by one of the original Twilight Zone writers (the other being "The Elevator"). Plot Arthur and Norma Lewis live in a low-rent apartment and are descending into abject poverty. One day, a box with a button on top of it is delivered to their apartment. That evening, a man who introduces himself as Mr. Steward visits. He gives Norma the key to the box and explains that if she presses the button, someone she does not know will die, and she will receive $200,000. Arthur and Norma wonder whether Steward's proposal is genuine, and debate whether to press the button. They open the box and discover it is empty, with no mechanism that the button could activate, so Arthur throws it in the trash. However, after Arthur goes to bed, Norma retrieves the box from the dumpster. The next day, Arthur sees Norma sitting at the kitchen table transfixed by the button. He encourages her to push it just so she can get it off her mind. Finally, she pushes the button. The next day, Mr. Steward returns to retrieve the box and deliver the $200,000. Steward says that the button will be "reprogrammed" and offered to someone else with the same terms and conditions, and emphasizes to Norma that "it will be offered to someone who you don't know", implying that each time the button is pressed, the victim is the previous user of the button. Short story "Button, Button" was first published in Playboy,