purchase Hallmark Home Entertainment. Hallmark Home meanwhile completed its purchase of Cabin Fever Entertainment, distributor of RHI films, in March 1998 from UST, Inc., former US Tobacco. Hallmark Home Entertainment, along with Cabin Fever, purchase was completed in 1998. Hallmark Publishing Hallmark Publishing is the publishing division of Crown Media Holdings started in 2017 and is headed by executive editor Stacey Donovan (the legal name of author Bryn Donovan). The publishing division began releasing ebooks on October 17, 2017, beginning with their telefilm adaptation Journey Back to Christmas. The division also started accepting submissions, which could be adapted into TV films. Starting March 20, 2018, Hallmark Publishing made their book available in trade paperback. On July 26, 2018, at the bi-annual Television Critics Association Summer Press Tour, Crown Media announced its first set of original novels. On January 16, 2019, Hallmark Publishing partnered with Dreamscape Media and began publishing audiobooks. On February 24, 2020, Hallmark Publishing partnered with Walmart on a mass market paperback program. On October 1, 2020, Simon & Schuster became the distributor for eBooks and print editions from Hallmark Publishing. Two Hallmark Publishing books have been adapted into Hallmark movies: The Secret Ingredient by Nancy Naigle, and A Timeless Christmas by Alexis Stanton (original treatment by Stacey Donovan.) In 2019 and 2020, two Hallmark Publishing titles—Wrapped Up in Christmas by Janice Lynn, and Country Hearts by Cindi Madsen—hit the USA Today bestseller list. Christmas Charms by Teri Wilson was named one of the "Best Romance Novels of 2020" by Cosmopolitan magazine. Signboard Hill Productions Signboard Hill Productions, Inc. was a production company owned by Hallmark Entertainment. The subsidiary was started in February 1992 by Hallmark Cards for the Hall of Fame series and to leverage Hall of Fame production expertise towards additional projects for theaters or TV under president Brad Moore (continuing as division vice president for advertising and television programming) and Hallmark Cards executive vice president Robert L. Stark as Signboard chairman. Richard Welsh Company was retained to assist Signboard Hill in developing projects as it had since 1982 for the Hall of Fame. With RHI, Signboard co-produced Blind Spot, the 177th Hall of Fame presentation starring Joanne Woodward, to have been shown in 1993. The company started filming its first solo production in June 1993 called Breathing Lessons for the Hall of Fame film in Pittsburgh with James Garner and Joanne Woodward. In July 1993,