Atla Panhard was reported to be in the United States for several years before being repatriated to France. Release to end of production The prototype was complete by 1957 and the car went into production the next year. The Type 750 was priced at 860,000 Francs and the Type 850 cost 950,000 Francs. At a time when a Renault 4CV cost 419,000 Francs, a Dauphine 574,000 Francs and the larger Frégate 929,000 Francs the Atla was competitively positioned in the market. After sales of about 20 cars the factory reviewed their production costs and increased the price of the car significantly, to 1,000,000 Francs. This major price increase caused orders to essentially stop, crippling the finances of the company. Production of the Atla ended shortly after, having only been built for little over one year. The total number of Atlas built is estimated to have been fewer than thirty cars. After the Atla project ended Durand went on to design several other cars, the first of which was the Sera. He and Cusson also partnered on another short-lived car project called the ALPA years later. Atla in motorsports An Atla made several appearances in the short film "Au Rallye de Genève" of 1959. An Atla-Renault was raced for several seasons in Sweden. References External links (In French) Literature Defunct motor vehicle manufacturers of France Automobiles with gull-wing doors Cars introduced in 1957 Cars of France