to broadcast from a first-floor hotel room in the Gaylord hotel until mid-2004 under the direction of program director Lee Logan. The studios and offices were eventually moved to Cumulus' existing property on Music Circle East, in Nashville's Music Row district. In September 2004, with new program director Jon Sebastian, the station adopted a revised country format (branded as "95.5 The Wolf") that included some Southern rock music. After some initial ratings success, the station fell to a consistent third place behind WKDF and WSIX, and a more traditional country approach was once again employed. New program director Buddy Van Aresdale took the helm. The ratings steadily increased before Van Aresdale left for greener pastures. Another program director, Kevin King, took charge, this time with "consultant" Jan Jeffries, a long-time friend of the Dickey family. On 16 December 2010, while rival station WSIX-FM was in the midst of a reboot and stunting with nonstop Christmas music, WSM-FM itself relaunched, dropping "The Wolf" moniker. The station returned to using its heritage call letters, while offering a mainstream country playlist that included the top country hits of the day, as well as a heavy reliance on familiar hits dating back to the early 1990s. In 2012, due to the bankruptcy of Citadel Broadcasting and subsequent acquisition by Cumulus, WSM-FM and rival WKDF became sister stations, operating from the same building, yet still competing for the same mainstream country audience. Their operations were streamlined in January 2014 with the hiring of a common program director. WKDF adopted Cumulus' "Nash FM" moniker and format in February 2014, six months ahead of a similar change to come on WSM-FM. On 15 August 2014, the station rebranded as "95.5 Nash Icon", thus serving as the nominal flagship station of Cumulus' new Nash Icon brand, a spin-off of Nash FM that focuses on more familiar traditional country titles ranging back to the 1980s, as well as a focus on new music by more traditional-sounding artists. The format minimizes the amount of talking by the air personalities and places a heavier emphasis on the variety and amount of music. The Nash Icon radio format is a by-product of a joint venture between Cumulus and Big Machine Records to launch and operate the Nash Icon Records label. In January 2015, WSM-FM became syndicated nationally on Westwood One's offering of the Nash Icon format, which is distributed to several Cumulus