for marketing to high school and college students, as well as adults wishing to better understand the Bible. Like Phillips' version, the Living Bible was a dramatic departure from the King James version. Despite widespread criticism due to being a paraphrase rather than a translation, the popularity of The Living Bible created a demand for a new approach to translating the Bible into contemporary English called dynamic equivalence, which attempts to preserve the meaning of the original text in a readable way. Realizing the immense benefits of a Bible that was more easily accessible to the average reader, and responding to the criticisms of the Living Bible, the American Bible Society extended the Good News for Modern Man to the Good News Bible (1976) by adding the Old Testament, in this more readable style. This translation has gone on to become one of the best selling in history. In 1996, a new revision of Taylor's Living Bible was published. This New Living Translation is a full translation from the original languages rather than a paraphrase of the Bible. Another project aimed to create something in between the very literal translation of the King James Bible and the more informal Good News Bible. The goal of this was to create a Bible that would be scholarly yet not overly formal. The result of this project was the New International Version (1978). This version became highly popular in Evangelical Protestant circles. The debate between the formal equivalence and dynamic (or 'functional') equivalence translation styles has increased with the introduction of inclusive language versions. Various terms are employed to defend or attack this development, such as feminist, gender neutral, or gender accurate. New editions of some previous translations have been updated to take this change in language into account, including the New Jerusalem Bible (1985), the New Revised Standard Version (1989), the Revised English Bible (1989), and Today's New International Version (2005). Some translations have approached the issue more cautiously, such as the English Standard Version (2001). A further process that has assisted in greatly increasing the number of English Bible versions is the use of the Internet in producing virtual bibles, of which a growing number are beginning to appear in print – especially given the development of "print on demand". Today, there is a range of translations ranging from the most literal, such as the Young's Literal Translation to the most