history, defeating the Grand Rapids Griffins. After beating the Houston Aeros in six games to win the Western Conference final, the Moose advanced to the Calder Cup finals for the first time, but lost the championship series in six games to the Hershey Bears. Arniel was awarded the Louis A. R. Pieri Memorial Award as the AHL Coach of the Year, while general manager Craig Heisinger became the second member of the Moose front office staff to win the James C. Hendy Memorial Award. Arniel became the third Moose coach in six years to make the jump to the NHL when he was hired by the Columbus Blue Jackets as their new head coach in 2010. Ironically, Arniel was replaced by the person he replaced in Columbus, Claude Noël. During the same off-season, Keane's contract was not renewed and his #12 jersey was later retired on Mike Keane Tribute Night, February 12, 2011. During the 2011 playoffs, the Moose came back from a three games to one deficit to the Lake Erie Monsters in the first round to advance. They fell behind three games to one again in round two, this time to the Hamilton Bulldogs, and came back to force a seventh game. However, the Bulldogs took the series with a 2–1 win in triple overtime in the longest Game 7 in AHL history. During their first tenure in the AHL, the Moose were one of the league's most successful franchises. Home game attendance was consistently among the best in the league, including an average of 8,404 per game during the 2010–2011 season. The organization was also popular with the players, as the Moose "had the reputation of being run like an NHL club". League president and CEO David Andrews called the Moose "a flagship franchise for the AHL". 2011–2015: St. John's IceCaps On May 31, 2011, Mark Chipman announced True North Sports and Entertainment's acquisition of the NHL's Atlanta Thrashers with the intent of relocating the team to Winnipeg for the 2011–12 season. The return of NHL hockey to the city prompted the organization to find a new home for the AHL franchise. A deal with former Premier of Newfoundland and Labrador Danny Williams was quickly negotiated to relocate the team to St. John's, Newfoundland and Labrador and swiftly approved by the AHL Board of Governors. The Moose brand was dropped in consideration of Newfoundland's history of fatal