attitude of the generalized other is the attitude of the larger community. According to Mead, the generalized other is the vehicle by which we are linked to society. Multiple generalized others Arguably, a modern differentiated society contains as many generalized others as there are social groupings: as Mead put it, "every individual member of any given human society, of course, belongs to a large number of such different functional groups". The result is that everybody will articulate aspects of the range of socio-cultural values in their own way, taking on the perspectives of a set of generalized others in a unique synthesis. With rising levels of socialisation and individuation, more and more people, and more and more aspects of the self come into play in the dialectic of self and generalized other. Psychoanalytic equivalents As a concept, the generalised other is roughly equivalent to the idea of the Freudian superego. It has also been compared to Lacan's use of the Name of the Father, as the third party created by the presence of social convention, law, and language in all human interaction. It is also similar to Bakhtin's (Superaddressee) "superaddressee" presumed to receive and understand human communication. Imagined Audiences in Social Media Specifically referencing modern social media sites like Facebook and Twitter, Eden Litt and Eszter Hargittai explain that the imagined audience refers to a mental construct people form of their audience without real insight into who is actually consuming their online content. This disconnect between a user's imagined audience and actual audience is affected by social norms and context, and could play a large role on impression management — if a user believes their audience is composed of certain people, they may curate their social media feed and image to reflect this belief. Notably, academic scholar Jacqueline Vickery found in a study that her informants attempted to dissociate themselves from peers they considered "ghetto." Since her informants were aware that Facebook friend connections are visible to everyone, those who were worried about associating with certain people then needed to maintain online distance by declining those friend requests. Scholar danah boyd argues that the "imagined audience ... resembles the concept of the White audience inherent to respectability politics; namely, that one must be able to successfully perform a White-defined bourgeois self to achieve upward mobility." The relationship between the dominant, acceptable social norms and intersections of class, gender, racial, or