cloth from South Island-based Alliance Textiles, and the business expanded with factories in Waitara and Ōpunake. Alliance Textiles bought the Swanndri trademark in 1975 and later the whole company in 1990, moving production from their factories in Timaru. In 1994, Swanndri New Zealand Ltd purchase the brand from Alliance Textiles. According to Swanndri's corporate history, Broome's design began after he was frustrated by the persistently rainy New Zealand weather. The name Swanndri was named by Broome because the rain would literally run off the back of the garment as it does on a swan. Although new colours and features have been incorporated into the Swanndri, Broom's original design influence can still be seen in New Zealand and among other producers around the world. Recent history Swanndri has been outsourcing its production to China since 2005. While the packaging and postage reinforces the NZ connection, the labelling says "Final construction in China to Swanndri NZ standards", thus the manufacturer no longer qualifies for Buy NZ Made. References External links Swanndri company home page Interview with grandson of the founder Information about Swanndri, from the exhibition On The Sheep's Back, by Te Papa museum NZ Govt. Fair Trading Act 1986 Companies based in New Plymouth New Zealand brands Outdoor clothing brands New Zealand design