debt thus is attempting to increase revenue and expected to refinance its debt in 2010. Schleiff left to attempt to help other small cable channel to become a major channel like he did with Court TV. He also increase the reach of Hallmark to 86 million homes at the time he left. Abbott moved most movies to Hallmark Movies while attempt to move to a lifestyle focus similar to such as Scripps Networks Interactive channels. After two content deals for the Hallmark Channel in March 2010, Crown Media and Martha Stewart Living Omnimedia were in discussion about launch a joint venture channel, Hallmark Home. The potential partners were considering bringing in an private equity partner and talk to distributors. Crown Media had placed an animated series based on Hallmark's e-card characters Hoops and Yoyo into development in March 2010. Classic Media took charged of worldwide distribution of the Hoops & Yoyo Ruin Christmas holiday special which is pick up by CBS for a November 2011 debut. In March 2011, Crown Media renamed its Hallmark Channels unit to Crown Media Networks. Hallmark Movie Channel was re-branded as Hallmark Movies & Mysteries in 2014's fourth quarter. Crown Media Holdings formed Crown Media Productions in March 2015 under programming executive vice president Michelle Vicary to fund six telefilms for 2015 and double that in 2016. In February 2016, Crown Media had taken over ownership of Hallmark Hall of Fame division from Hallmark Cards placing under Crown Media Productions. On March 9, 2016, Hallmark Cards announced it was buying the remaining less than 10% of Crown Media Holdings traded publicly and taking the company private. Hallmark did so via Delaware's short form merger, which allows a parent company owning over 90% to bypass the subsidiary's board of directors and shareholders in approving the purchase/merger. The privatization was completed later that year. NBC Universal agreed to purchased Sparrowhawk Media, international operator of Hallmark Channel, in August 2007. With Hallmark trademark rights reverting in July 2011, Universal Networks International switched over the international Hallmark channels to either Diva Universal, 13th Street Universal, Studio Universal, Universal Channel, or shut them down. In October 2017, Crown Media launched the new channel Hallmark Drama, and the new subscription streaming service Hallmark Movies Now. The company also indicated a publishing division was in the works. In October 2018, Crown Media announced an output deal with Canadian broadcaster Corus Entertainment for