mX was an Australian free afternoon daily newspaper in the cities of Melbourne, Sydney and Brisbane, owned and produced by News Corp Australia. Targeted at commuters, its main channels of distribution were inner-city railway stations, tram and bus stops, and major CBD intersections. The last edition of mX was published on 12 June 2015. Beginnings The first mX was published in Melbourne on 6 February 2001, hoping to capitalise on the Metro format, popular in Europe. The paper contained lighter news and sports articles, often containing strange stories and facts from around the world (under the headings "Nice One" and, "What The?"). The newspaper's approach was to focus much more on entertainment than news, compared to broadsheet newspapers, or even other tabloids. Melbourne Express, published by rival Fairfax Media, was this paper's competitor. Initially it used the same format, although it was released in the mornings rather than the afternoon. It began publication the day before mX, but was soon overtaken due to mX'''s much broader use of colour, its greater availability, and its lighter tone. In addition, mX had no explanation at its launch, allowing readers to assume that it stood for "Melbourne Express" and that it was the paper known by that name. Melbourne Express ceased publication on 7 September 2001. The broad success of mX contributed to reduced sales of the afternoon edition of News Corporation stablemate the Herald Sun, its last edition being published on 21 December 2001. Sydney and Brisbane editions Following the success of mX in Melbourne, Sydney and Brisbane editions were launched. On 4 July 2005, mX launched a Sydney edition. Sydney City Council was considering a tender to lease Sydney footpaths to News Corporation for $362,000 annually, and charge other free daily newspaper a similar fee if they use the same location more than 40 times a year. Other newspapers, that are distributed by sellers on streets, are concerned about the possibility that they may be required to also pay such fees. The Brisbane edition of mX was launched on 5 March 2007, with an expected distribution of 40,000 copies per day. Format and content Being a commuter newspaper, mX was much thinner than other daily newspapers. Central themes of most articles included U.S. celebrity gossip, new product lines, controversial events, rumours, celebrity trivia, and readers' gripes, amongst other attention-grabbing stories. Large photographs often appeared without any related story, only a caption