held an auction each year throughout the rally with all proceeds going to the foundation. Prizes have included a Fiat 500 Abarth painted by American street artist, Alec Monopoly. In 2014, the Gumball 3000 Foundation sponsored and donated $100,000 to Stand up for Skateparks, a charity founded by Tony Hawk. In December 2015, the Foundation funded a trip for the When You Wish Upon A Star charity. The trip sent 100 terminally ill children to Lapland for just before Christmas. Partnerships Gumball 3000 announced a partnership with MTV in 2001 to cover the rally for five years. MTV also covered the 2007 rally. In 2015, Guess announced a collaboration with Gumball 3000 for the 2015 rally. Guess would be designing and providing exclusive drivers jackets. The fashion brand also participated in the Stockholm to Las Vegas rally, by sponsoring 3 Dodge Vipers, driven by three Guess models. Armin Strom announced in they would also launch an official watch for the Gumball 3000. During the same year, Revolt TV announced that they would be covering the Gumball 3000 rally. They followed the rally in a documentary style, while also interviewing Maximillion Cooper and notable racers. Popular culture Gumball 3000 as a brand has released a number of movies, a video game, and a card game. In 2000, Top Trumps, a popular card game in the United Kingdom, released a version of the card game using the Gumball 3000 brand name. In 2002, Gumball 3000 the game was released on the PlayStation 2. Developed by Climax Studios and published by SCi. Between 2003 and 2006, four films based on the Gumball 3000 rally were released. These included Gumball 3000: The Movie in 2003 followed by Gumball 3000: 6 Days in May (about the 2004 Gumball Rally) and Gumball 3000: Live 2006. The TV series Jackass also aired a Gumball 3000 special in 2005 as the fourth film during this period. Since 2008, five more films about the Gumball 3000 rally have been released. In 2008 Mike Figgis released the experimental film Love Live Long. That same year, the documentary Gumball 3000: Off Road was released. Between 2010 and 2012, three other TV documentaries were released: Gumball 3000: Coast to Coast in 2010, Gumball 3000: LDN 2 NYC in 2011 and Gumball 3000: Number 13 in 2012. A documentary film, 3000 Miles, was made about the 2006 rally, featuring Bam Margera and Ryan