to a new generation who downloaded the track and returned the song to the UK Top 40 so far reaching no. 29. This advert marked the return of the Glass and a Half Full title card. Glass and a Half Full Records A new 'record label' was launched as part of the Glass and a Half Full Productions campaign. The first song released was Zingolo featuring Tinny, to promote Fairtrade Dairy Milk. A full music video was made incorporating the 60-second ads, as well as a Facebook page. Joyville (2012–2014) The 2012–2014 Joyville campaign focused on an 'organisation made to bring joy to people'. Chocolate fountains were put in shopping centres such as Westfield London and the first ad focused on the relaunch of Dairy Milk Bubbly. During the campaign in 2012, Cadbury Dairy Milk was launched in new flavours such as Toffee Popcorn, Golden Biscuit Crunch (an exclusive to Sainsbury's), Nutty Caramel and also Cadbury Dairy Milk with Oreo. Along with the new flavours, Cadbury also launched two new Bubbly bars including a mini version and a Mint Bubbly. Cadbury has also launched Crispello and, most recently, launched "Marvellous Creations" in the UK. In addition, Cadbury also brought the Joyville concept into Asia, where Singapore bloggers were invited to join in the campaign in 2013. Free The Joy (2014) In 2014, Joyville was replaced with the "Free The Joy" campaign. The song in a television advert is "Yes Sir, I Can Boogie" by Baccara. A new design was launched for Dairy Milk (and its variants) inviting consumers to scan an on-pack QR code and visit a website featuring "Free The Joy" moments. Marketing in India Initially, the company had appointed Amitabh Bachchan as the brand ambassador in 2004. However, the brand soon faced a significant backlash, with worms being spotted in a few of the chocolate bars. With its new campaigns, the company recovered again, with increased sales. One campaign that promoted the product by using the country's love for cricket was successful. The advert was noted to be the best advertisement made in India by The Times of India. Another famous campaign hosted by the company in the past was the 'Shubh Aarambh' Campaign. This campaign made use of the traditional practice of Indian households of having something sweet before every auspicious occasion. This campaign was successful, and positioned Cadbury Dairy Milk chocolates as part of a family