it was not as successful. Country music format, 1983–present The ratings of SM95 began to decline—and thus its advertiser appeal—as its audience began aging in the early 1980s. By 1983, some four years after the conversion of the AM to a full-time country format, management decided to bring the FM in line with the AM, and flipped the format to country (with an emphasis on current hits, instead of the AM's emphasis on oldies). After the sale of WSM, Inc. to Gaylord Broadcasting, the new owner moved the studios of both AM and FM to an outlying building at the Opryland Hotel complex at that time, from their 1970s home on Knob Road in west Nashville, where former sister TV station WSMV-TV still operates today. In the 1990s, WSM-FM operated from a studio inside the now-defunct Opryland USA theme park, which visitors could view through a glass window. Following the theme park's demolition, the station moved into a renovated guestroom at Gaylord Opryland Resort & Convention Center. The station had an auxiliary studio at the Wildhorse Saloon downtown, and later at Opry Mills. For most of the 1980s and 1990s, 95.5 FM was a highly competitive, yet usually No. 2 (behind rival WSIX-FM), country station. For much of the 1980s and 1990s, the station was branded as "Nashville 95". However, upon the arrival of a fourth country station in the market in 1999 (WKDF, which had played rock music since the 1970s), WSM-FM fell to a distant third place, and sometimes fell to fourth behind then-sister WSM. In 2001, WSM-FM attempted to differentiate itself from the other FM country outlets by shifting to a format consisting mostly of live performances provided by the artists' labels or those within the WSM archives (such as Opry performances and in-studio appearances). The station was known during this era as "Live 95", and also simulcast the Opry live every Friday and Saturday night. After abandoning this approach to return to a traditional approach to programming, and until the end of the Gaylord era, the station was branded "Back to Back Country 95.5 WSM-FM". In 2003, WSM-FM (along with sister news/talk/sports station WWTN) was sold to Cumulus Media. The lineup at the time consisted of Katie and Carp in the mornings, Frank Series in middays, David Hughes in afternoons (best known for his "Church day" antics on Wednesdays) and Su-Anna in evenings. The station continued