exclusive distribution rights to Hallmark Channel original productions, which would air on its domestic cable channel W Network. The company also partnered with SiriusXM on the satellite radio channel "Hallmark Channel Radio" as a tie-in for that year's "Countdown to Christmas" lineup. On March 14, 2019, Crown Media announced that it was cutting ties with popular Hallmark Channel actress Lori Loughlin, following her arrest as part of a high-profile federal sting operation relating to college admissions irregularities. In June 2020, after previous CEO Bill Abbott abruptly stepped down in January, Wonya Lucas was named Crown Media's new CEO. Hallmark Media On August 10, 2022, it was announced that Crown Media would be renamed Hallmark Media. In October 2022, Hallmark Media announced a subscription video on demand agreement with NBCUniversal's streaming service Peacock, which saw a Hallmark content hub with live and on-demand content from Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama added to the platform for Premium subscribers. Units Hallmark Home Entertainment Hallmark Home Entertainment was a home video distribution company which was sold to Live Entertainment. Hallmark Home Entertainment was formed by Hallmark Cards in January 1995 to distribute films to the home video market. With Hallmark Hall of Fame and RHI films owned films in home video market deals until 1996 with their primary distributors, Republic Pictures and Cabin Fever Entertainment respectively, the division had to acquire films to distribute from other production companies. The Samuel Goldwyn Company was first to sign with Hallmark Home a four-year deal for new material in January 1995 with expectations to go exclusively with Hallmark as its library rights revert. By June 30, 1995, October Films had also signed a home video distribution deal with the company. Its first two released, Eat Drink Man Woman and David Mamet's Oleanna, were in the week of June 30. 1995. Another Hallmark Card production subsidiary, Signboard Hill Productions, was not expect to have films available to the unit until 1996. Later on, in 1995, Hallmark Home Entertainment launched its own sublabel, which is Evergreen Entertainment. In 1997, Hallmark Home Entertainment worked with Binney & Smith and their board of educators in developing two Crayola branded kids lines, Crayola Kids Adventures, for ages 6 and up, and Crayola Presents Animated Tales, for ages 2 and up, both a series of three direct-to-video adaptations of famous children's novels. In December 1997, Live Entertainment agreed to