2005, NBC produced the Sports Illustrated Swimsuit Model Search, a reality TV show documenting twelve previously unknown fashion models as they competed against one another over five weeks for the grand prize: a pictorial in the 2005 edition of the Swimsuit Issue and a modeling contract with NEXT Model Management worth one million US dollars. Alicia Hall won the competition. Prior to the release of the 2011 issue, DirectTV aired a preview special on the 101 Network, revealing the models in that year's edition. The show was hosted by Dan Patrick and Mallory Snyder. In 2017, the issue hosted its first ever open casting call where aspirants were asked to submit a 60-second video on Instagram. The three-part series Sports Illustrated Swim Search which documented the first ever open casting call with Camille Kostek as a winner (becoming a cover model in 2019) was made available on SI TV and Amazon Prime Video. The following year, the model search held an in-person open casting call in Miami, and has been held annually since. In 2019, the magazine held a two-day exhibition in Miami which gave "fans the chance to experience the world of SI Swim like never before through an array of one-of-a-kind installations, photo experiences," panels and talks among others. See also List of Sports Illustrated Swimsuit Issue cover models List of Sports Illustrated Swimsuit Issue models References Further reading Criticism Photography Published in both hardcover and softcover editions. Collector's edition magazine. External links SI.com – Swimsuit Collection via the Wayback Machine "Bingham: A History of SIs Swimsuit Issue", Cape Cod Times'', via the Wayback Machine (Video) CNBC Originals: Business Model inside the Sports Illustrated Swimsuit Issue. Reported by Darren Rovell. Season 2: Ep. 7. 43:23. Magazines established in 1964