marketing slogan was "Your one brand new car for '52! Allstate!" Virtually no appearance changes were made for 1953 but Allstate cars weighed as much as more than their 1952 counterparts. All the Allstate Basic models were dropped and Allstate prices jumped substantially; the entry-level Series 4 Standard Model 210 sold for $1,528 and the DeLuxe Model 213 for $1,589. The Series 6 was now only offered in the upscale DeLuxe Model 215 version at $1,785, and was the most popular Allstate that year. The standard Allstate interior material was made from tightly-twisted strands of paper that were woven together and then coated in plastic, which proved to be unusually durable as well as attractive and eliminated the need for seat covers. Seat covers were popular in the 1950s, and many were made of this same type of material. Unlike early Henry Js, which were built without trunk lids to reduce costs, Allstates offered opening trunk lids. Series 4 cars used an L-head four-cylinder engine, and the Series 6 was powered by a L-head six , both powerplants built by Willys. A three-speed manual transmission was standard, with overdrive available for $104 extra. One mechanical difference between Allstate and Henry J was that Allstates were equipped with Allstate-brand tires, tubes, spark plugs and batteries, all with their own Sears "Triple Guarantee" warranties. Initially, the Allstate was offered only in the south and southwest United States, with plans to expand distribution as demand for the product grew. Sears locations selling Allstates included Baytown, Texas; Beaumont, Texas; Birmingham, Alabama; Dallas, Texas; Fayetteville, North Carolina; Houston, Texas; Jackson, Mississippi; Knoxville, Tennessee; Little Rock, Arkansas; Lubbock, Texas; Memphis, Tennessee; Norfolk, Virginia; Orlando, Florida; Phoenix, Arizona; Portsmouth, Virginia; Richmond, Virginia; Salt Lake City, Utah; and Waco, Texas. While some Sears outlets tried to stock at least one sample of the car, most were built on demand by Kaiser-Frazer, which made delivery to the store where they were sold. Kaiser-Frazer urged its dealers to service Allstate cars when asked. Many Kaiser-Frazer dealers were displeased to see "their cars" sold by another outlet, especially since the Allstate carried more standard equipment, yet sold at a lower price than the Henry J. Sears marketed the car as "the lowest-priced full-sized sedan on the U.S. market." However, Sears did not accept trade-ins from Allstate buyers, and there may have been reluctance to buy a car through a department store