toys' distributor; and television syndicator LBS Communications. The Kenner company also took part in the production. Brought in under budget, The Care Bears Movie became Nelvana's second feature-length production, and was made over an eight-month period that lasted until February 1985. Michael Hirsh is quoted as saying in Daniel Stoffman's 2002 book, The Nelvana Story: "Nobody had ever made an animated movie for theatrical release for as little money and in as little time." In 2009 his partner, Clive A. Smith, told Canadian Business magazine: "I swear I grimaced at the thought of doing a Care Bears feature. But Michael [Hirsh] went out and actually brought that project in." Nelvana was responsible for the script, several special effects, including those for the "Care Bear Stare", and hired musicians and voice actors. With this project, Arna Selznick became the third of only four women ever to direct an animated feature; prior to this, she worked on several Nelvana productions, including Strawberry Shortcake and the Baby Without a Name. Nelvana's founders—Michael Hirsh, Patrick Loubert, and Clive A. Smith—participated as the main producers. The studio's roster included Charles Bonifacio, the director of animation, and supervising animator D. Brewster, who previously took part in the animation courses at Ontario's Sheridan College. Dale Schott, who served as a storyboard artist, remarked that "Nelvana had a lot to do with reviving the low-budget feature" with its efforts on The Care Bears Movie. Four employees of the film's financiers served as executive producers: Louis Gioia Jr., president of Kenner's Marketing Services division; Jack Chojnacki, co-president of TCFC; Carole MacGillvray, who became president of General Mills' M.A.D. (Marketing and Design) division in February 1984; and Robert Unkel, LBS' senior vice-president of programming. A fifth producer, American Greetings staffer W. Ray Peterson, went uncredited. Three associate producers worked on the film: Paul Pressler, another employee at Kenner; John Bohach, who later became LBS' executive vice-president; and Harvey Levin. Lenora Hume, the director of photography on Rock & Rule, was the supervising producer. Animation Along with Inspector Gadget, The Care Bears Movie was Nelvana's first foray into animation outsourcing. Production took place at Nelvana's facilities, Taiwan's Wang Film Productions (Cuckoo's Nest Studio), and the newly established Hanho Heung-Up and Mihahn studios in South Korea. Delaney and Friends, a Vancouver-based outlet, did the uncredited work. Nelvana faced several problems with their Korean contractors, among them the language barrier between the Canadian