Worth Avenue is an upscale shopping and dining district in Palm Beach, Florida. The Avenue stretches four blocks from Lake Worth to the Atlantic Ocean. Worth Avenue also includes smaller, architecturally significant "vias" off the main avenue. These pedestrian areas distinguish Worth Avenue from other shopping streets. History In 1913 the street was named after General William Jenkins Worth. The first steps to become fashionable started with the construction in 1918 of the Everglades Club at the west end of a dirt road. Rising rents at the then-fashionable Beaux Arts Building on Lake Trail, north of the Biltmore Hotel, caused merchants to move south to what became Worth Avenue. The first stores were built near the Everglades Club on Via Mizner and Via Parigi, named for Worth Avenue's original developers, architect Addison Mizner and Paris Singer. The area became known for its high-quality merchandise in the 1920s. Recognizing the value of the undeveloped street, the merchants formed the Worth Avenue Association in 1938. This organization maintains guidelines for the appearance, parking, etc. of the stores and the street. In 1942, Mary Duggett Benson opened the Worth Avenue Gallery, eventually located at 347 Worth Avenue. Benson's gallery was an integral part of the visual arts in Palm Beach until Benson retired and closed the gallery in 1965. Contrary to a few assumptions, Benson owned the gallery, not her friend Alice De Lamar. According to documents filed with the state of Florida, Benson owned it at first with a relative and then 100% on her own. De Lamar's other friend, Emily Rayner, sister of the New York artist/art dealer Betty Parsons, co-directed the gallery with Mary Benson. While it was Benson's gallery, De Lamar's artist friends often exhibited there. Worth Avenue was lined with coconut palms that succumbed to lethal yellowing blight in the 1970s. Adonidia or "Christmas palms" replaced them, but they were not in proportion to the buildings on the street. The street was renovated in 1983, but major makeover was completed in 2010. The $15.8 million Worth Avenue Improvement Project was conducted during the off-season and lasted two years, with the Town of Palm Beach and City of West Palm Beach responsible for $1.25 million of the cost and $14.77 million from the issuance of public improvement revenue bonds. This major streetscape redesign included planting of 200 mature coconut palms, each from tall, installing tabby concrete sidewalks that are