Davao. In Dubai, United Arab Emirates, Chowking's commissary serves ten stores and is expanding to other areas. In 2008, Chowking announced the completion of a Php270-million (US$5.65-million) modernization program, which will help set the stage for the company's future growth. Called “Project DMSSM” (pronounced “dimsum”) for “Designed, Modernized and Streamlined Supply Chain and Manufacturing,” the two-year modernization program that started in 2006 involves the expansion and renovation of Chowking's Noodle Building, increased automation, and the improved integration of food manufacturing processes in its two commissaries in Muntinlupa. 2011 Jollibee acquired control over the franchised operations of Chowking USA, later on giving the full ownership to JFC. They also gave 25% ownership to JFC Ayco Inc. , Chowking operates in key international cities in the US, Indonesia (2), United Arab Emirates (17), Qatar (2) and Oman (1). In Indonesia, as part of Chowking's ethos of adaptation with local tastes and cultures, the company is one of the first restaurants to be Halal-certified, courtesy of the Indonesian Ulema Council (MUI). The number of customers grew as a result of the certification and a strong Indonesian-Muslim customer profile was captured in their stores. Sponsored events Chowking is also active in the organization of Filipino events in Jakarta. The brand was a partner in the "Manny Pacquiao vs. Juan Manuel Marquez 3" boxing fundraiser event, together with San Miguel Indonesia, the Four Asian Tigers and the Philippine Embassy in Indonesia. The proceeds were donated to the Jollibee Foundation in 2011 for the benefit of Filipino typhoon victims. Chowking also partnered with the London School of Public Relations-Jakarta for the latter's first Quadmedia Competition, where students pitched their advertising concepts to a panel of judges consisting of industry professionals. References External links Chowking Chowking USA Restaurant USA Jollibee Foods Corporation brands Fast-food franchises Fast-food chains of the Philippines Regional restaurant chains in the United States Restaurants established in 1985 Philippine brands 1985 establishments in the Philippines Chinese restaurants outside China 2011 mergers and acquisitions Jollibee Foods Corporation subsidiaries