Jim Parsons was presented the NAB Television Chairman's Award for his role as theoretical physicist Sheldon Cooper. This was presented at the NAB Television Luncheon on April 12 at the Las Vegas Hilton. A Super Session took place on April 13 titled "Unboxing Advertising and Entertainment: Building a Transmedia Experience." The list of experts on the panel included writer/producer from Heroes and Lost Jesse Alexander, Ivan Askwith, director of strategy at creative agency Big Spaceship ("Tim Burton at MOMA," "The Million Baby Crawl"); Elan Lee, chief designer and founder Fourth Wall Studios (Watchmen, Kings ARGs); Mike Monello, cofounder and executive creative director at entertainment marketing agency Campfire (True Blood, "Discovery Channel: Shark Week); and Ian Sander, executive producer, Ghost Whisperer. 20th Century Fox Television executives Gary Newman and Dana Walden were the keynote speakers on April 12 discussing the opportunities and challenges facing TV studios at a time of technological upheaval. Los Angeles Times business reporter Joe Flint moderated. Comic book legend Stan Lee held a panel on April 14 and there was a significant 3D presence- 3ality demonstrated their 3D equipment at the Sony booth, and Element Technica, Panasonic, P+S Technik and Canon Broadcast made appearances as well. DreamWorks Animation head Jeffrey Katzenberg was booked last-minute for an "open conversation" about the impact 3D is having on the box office, sparked by the hasty decision to convert the Clash of the Titans remake into 3D. 2011 The 2011 NAB Show was April 9 to 14 at the Las Vegas Convention Center. This year, NAB highlighted that media consumption has become more digital and connected. This included discussion of TV everywhere strategies, mobile TV, and how the set top box will retain relevancy.[social TV] was another theme that cropped up at the show. This trend is closely tied with the adoption connected TV behaviour, and the use of social media. 2012 The 2012 NAB Show took place April 14 to 19 at the Las Vegas Convention Center. 2012 highlighted 4k video, ISP content delivery and the evolution of special effects technology. Netflix unveiled the comeback of the television show Arrested Development and Betty White was inducted into the NAB Television Hall of Fame. The luncheons featured Garry Marshall, Bob Uecker and Donny Osmond. Stephen Dubner and Teri Hatcher opened the Show. James Cameron returned to the Show, Rob Legato discussed the films Hugo and Titanic and the Post|Production World Conference