The history of journalism spans the growth of technology and trade, marked by the advent of specialized techniques for gathering and disseminating information on a regular basis that has caused, as one history of journalism surmises, the steady increase of "the scope of news available to us and the speed with which it is transmitted. Before the printing press was invented, word of mouth was the primary source of news. Returning merchants, sailors, travellers brought news back to the mainland, and this was then picked up by pedlars and travelling players and spread from town to town. Ancient scribes often wrote this information down. This transmission of news was highly unreliable and died out with the invention of the printing press. Newspapers (and to a lesser extent, magazines) have always been the primary medium of journalists since the 18th century, radio and television in the 20th century, and the Internet in the 21st century. Early and basic journalism Europe In 1556, the government of Venice first published the monthly Notizie scritte ("Written notices") which cost one gazzetta, a Venetian coin of the time, the name of which eventually came to mean "newspaper". These avvisi were handwritten newsletters and used to convey political, military, and economic news quickly and efficiently throughout Europe, more specifically Italy, during the early modern era (1500–1800)—sharing some characteristics of newspapers, though usually not considered true newspapers. However, none of these publications fully met the modern criteria for proper newspapers, as they were typically not intended for the general public and restricted to a certain range of topics. Early publications played into the development of what would today be recognized as the newspaper, which came about around 1601. Around the 15th and 16th centuries, in England and France, long news accounts called "relations" were published; in Spain, they were called "Relaciones". Single event news publications were printed in the broadsheet format, which was often posted. These publications also appeared as pamphlets and small booklets (for longer narratives, often written in a letter format), often containing woodcut illustrations. Literacy rates were low in comparison to today, and these news publications were often read aloud (literacy and oral culture were, in a sense, existing side by side in this scenario). By 1400, businessmen in Italian and German cities were compiling handwritten chronicles of important news events, and circulating them to their business connections. The idea of using a printing