the pastille or go out on a date with a fair maiden. In the end he has to chew. The commercial concludes with the message "Rowntree's Fruit Pastilles with real fruit flavour. You can't help but chew!" A commercial from the 1980s has recently been revived, featuring a child daring a basketball player to not chew on a pastille. The slogan from the previous ad is still used. See also Joseph Rowntree (philanthropist) List of confectionery brands Rowntree's References Sources External links Royal Marines chew for survival at BBC News Rowntree's brands Products introduced in 1881 British confectionery