and the city of San Francisco to rename the football team's home stadium from Candlestick Park to Monster Park for four years. $3 million of it was given to the football team and the other $3 million to the San Francisco Recreation and Parks Department. Critics of local politician Matt Gonzales said it was inappropriate for the city to sell the name of a public facility to a corporation, and a ballot was passed ensuring that the name of the park reverted to Candlestick Park in 2008. Monster's first wireless products, a receiver and transmitter for connecting televisions and devices, were introduced in 2008. In 2012, the company changed its name from "Monster Cable Products" to "Monster Inc.". Following the collapse of the Beats deal with Apple, Monster has sought a new sales strategy, forgoing traditional retail chains in favor of experiential sales at non-traditional spaces. Company founder Lee said [We're looking at] “alternative venues – like Barclays’ Center, stadiums where players can wear the headphone when they go in, and talk about how great the headphones sound. [We can] bring great-sounding music to a sports venue. We’re looking at cruise ships, stadiums, EDM concerts." Monster changed their business model from selling high end audiophile products to licensing their name starting in 2018. After years of sales declines, Kevin Lee (son of Noel Lee) took the helm. As of 2021, their work force was down to less than 10 people from a height during the Beats days with over 850 globally. Trademark disputes As of 2004, Monster owned about 300 trademarks, 70 of which are related to the word "Monster". By 2009, the company had made 190 filings with the U.S. Patent and Trademark Office. Most filings were to delay potentially infringing trademark applications so Monster could study them. Some were formal oppositions and about 30 resulted in lawsuits. Most lawsuits were settled with non-disclosed terms. Critics and defendants say that Monster is too aggressive in pursuing trademark protections against companies that do not have confusingly similar products and that it is trying to own a common word, not protect a brand. Monster representatives say they are doing what most "premium" brands do to protect their marks and that their products include things like clothes, mints and music. In the 2000s, Monster had legal disputes over its trademarks with the Discovery Channel for its show Monster Garage. Monster also had