item" budget stores in South Wales. Rogers had been attempting to buy the pleasure park for several years, mainly because his Hypervalue brand had been born twenty five years earlier in the form of a tiny market stall on a rental site near the main entrance to the Barry Pleasure Park. Pre Danter After securing ownership of the park Ken Rogers made improvements, including the demolition and construction of the major rides. In 2000, just as the park's fortunes had been turned round, Rogers died suddenly and ownership passed to his son Ian. Following a restructure of the business, Hypervalue is now trading as Hyper Xtra and is owned 50/50 between Ian Rogers and Hilco UK, including the pleasure park. For the 2010, 2011 and 2012 seasons the park has been let to an independent showman Vernon Studt, a descendant of Jacob Studt who operated the original beach carousels in the 1890s. In 2014 Vernon Studt pulled out of the Pleasure Park. Investment in Barry Island Pleasure Park continued in consultation with the local authority. Pat Collins, the son of John Collins, as well as Pat Collins's son also named Pat Collins, still maintains a presence on the Island and holds the lease for The Square on the Promenade where he first established four rides on the site, including a helter-skelter, children's go-karts, a trampoline and a flight simulator module. Their rides for 2011 and 2012 were Stagecoach-Horse and Carriage ride, Teacups, Swinging chairs, Hook-a-duck, Bungees, Trampolines, Balloon Wheel and Slide. They lease the Pirate Adventure Golf Course nearby the Square. Patrick Collins (Jnr) also leases Porthkerry Forest Cafe and the deck chairs on Barry Island as well as operating a kiosk selling sweets, opposite the former Butlins site and Pleasure Park. Henry Danter Era Showman Henry Danter, and his family, continued with their £20m investment plan after purchasing the park, in which they hope to see the fairground attraction and Barry Island transformed into Wales’ top tourist destination within the next five years. Mr Danter has brought a number of new attraction to the park, including the £1.2m Pirate River log flume, the Barry Eye Ferris Wheel, Cyclone and Aerospace, the largest attraction at the park to date. Rides There are 24 attractions at the park: Aerospace Big Wheel Crazy Frog Crazy Fun House Cyclone Disco Fever Dodgems Dragon Challenge Gallopers Ghost Train Gravitron Hellraiser High Altitude Jets Pirate