Keds launched a collaboration with Loomstate which was sold at Barneys New York. The shoes were made with organic cotton, recycled rubber and non-toxic inks and dyes. Collective Brands Inc., the parent company of Stride Rite Corporation and Keds, was acquired by Wolverine World Wide for $1.32 billion in May 2012. Keds launched the "Ladies First Since 1916" campaign in July 2015, which focuses on female empowerment and featured celebrities including Taylor Swift. In 2016 Keds celebrated its centennial and the continuation of its "Ladies First Since 1916" campaign with a birthday celebration held during New York Fashion Week. The company also announced that its shoe manufacturing was moving to Michigan, in the U.S. for the first time in 35 years. In December 2022, Wolverine World Wide announced plans to divest or license its Keds brand. Popular culture The shoes have been worn by celebrities including Marilyn Monroe, Jackie Kennedy Onassis, Katharine Hepburn, Paul Newman, Humphrey Bogart, Kristen Stewart, and Natalie Portman. After the release of the 1987 movie Dirty Dancing, in which Jennifer Grey's character wore Keds, company revenue grew 10 times. Many cheerleaders also wore Keds as part of their uniform during the mid-1980s to the mid-1990s. In the USSR and many post-Soviet countries, sneakers with canvas tops became known generically as "keds" (Russian: кеды). References External links Athletic shoe brands Shoe brands Clothing companies established in 1916 Wolverine World Wide Companies based in Lexington, Massachusetts 1910s fashion 1920s fashion 1930s fashion 1940s fashion 1950s fashion 1960s fashion 1970s fashion 1980s fashion 1990s fashion 2000s fashion 2010s fashion American brands 1916 establishments in New York (state)