basketball shoes, which would light up when the player would jump off the ground. The program's success led to an exclusive national television advertising campaign with over 2000 doors at Foot Locker Inc. Flak: A brand similar to popular Nike and Adidas products during the mid-1990s. Although de-emphasized, LA Gear continued to market shoes towards women, such as the Dancer line, a high-top shoe similar to the Reebok Freestyle in design, and Street Shots, featuring both high and low top sneakers sold primarily in white with silver trim. Other popular lines included Brats, Boots, and Street Dancers for men. As part of this change LA Gear changed their logo for their women's line, using a gray diamond shape with the company name inside it. References Shoe companies of the United States Manufacturing companies based in Los Angeles Clothing companies established in 1983 Shoe brands 1980s fashion 1983 establishments in California 1980s initial public offerings