traffic data in 300 cities worldwide. In May 2018, TomTom launched new portable navigation device the TomTom Go Camper to cater for the requirements of caravan and motorhome users. In January 2018 the company faced criticism for announcing that it would no longer be providing map updates for some devices. It also said that "lifetime" meant the "useful life" of a device. In 2020, the company signed a deal with Chinese manufacturer Huawei to use TomTom's map data in Petal Maps, a replacement service to Google Maps for the company's smartphones. Product history Until 1996, TomTom developed business-to-business applications such as meter reading and bar-code reading for handheld devices, such as Palm Pilot, Compaq iPaq and Psion Series 5. Subsequently, the company moved its focus to PDA software for the consumer market. Early mapping software included EnRoute, Citymaps and Routeplanner. By 2001, they released the first car satellite navigation software, the TomTom Navigator, shifting the company's focus to GPS car navigation. In 2004 a built-in subscription-based traffic update service was added. The first all-in-one device personal navigation device, the TomTom Go was released in March 2004, creating a new consumer electronics category. TomTom reports it has sold about 250,000 units of TomTom Go and this product represented 60% of the company's revenue for 2004. , the company had sold nearly 80 million navigation devices worldwide. In 2005, the ability to download new voices was introduced. The ruggedized, water-resistant Rider navigation device was released for motorcycle users in 2006. The Rider was the first portable satellite navigation device designed for motorcycles and scooters. Text-to-speech for road names was first introduced in 2006, along with hands-free calling and traffic support. TomTom Home, software for managing and downloading content for TomTom on a PC, was first released at this time. TomTom partnered with Vodafone in 2007 to create a high definition traffic service, designed to deliver real-time traffic data to Vodafone users through their devices. New features introduced in 2008 included IQ Routes, which estimated journey times based on average recorded speeds, rather than speed limits, and "Advanced Lane Guidance", an on-screen representation of the correct lane to take. In the autumn of 2008 devices were introduced with built-in GSM SIM cards, for connected features including HD Traffic, Google Local Search, real-time speed camera updates, and the facility to search for the cheapest fuel on route. In 2013 TomTom entered the GPS sports