WWLI (105.1 MHz), branded Lite 105, is a commercial FM radio station licensed to Providence, Rhode Island. The station is owned by Cumulus Media and broadcasts an adult contemporary radio format, switching to Christmas music for much of November and December. The radio studios are on Wampanoag Trail in East Providence. WWLI has an effective radiated power (ERP) of 50,000 watts, the maximum for FM stations in Rhode Island. The transmitter is off Heath Street in Johnston. History WPJB The Providence Journal Bulletin daily newspaper applied for a construction permit for a new FM station in 1944. The station was originally to operate in the old FM band on 46.9 MHz. The construction permit was issued by the Federal Communications Commission (FCC) in 1947 with a frequency of 105.1 MHz in the new FM band. The station began broadcasting July 11, 1948, as WPJB, with the call sign being derived from the newspaper's initials. WPJB mostly played classical music in its early decades. WPJB was one of the few FM stations in this era to not be co-owned with an AM station. But in 1951 the Journal purchased WFCI (1420 AM) and changed its call sign to WPJB. This resulted in the FM station adding the -FM suffix, changing to WPJB-FM. The Journal silenced 1420 WPJB on October 9, 1954, after purchasing WEAN 790 AM (now WPRV) from General Teleradio. As WEAN did not operate an FM station, WPJB-FM remained on the air with its classical format. Both stations retained their existing call letters. Over time, WPJB reduced the classical programming and added beautiful music. Eventually, it was a full time easy listening station, playing quarter hour sweeps of mostly soft instrumental songs. JB 105 WPJB-FM became a top 40 station, "JB 105", on August 1, 1975, a change promoted in The Providence Journal the week before. The station's classical music library was donated to the Providence College radio station, WDOM, a year later. "JB 105" initially used an early version of a format developed by Mike Joseph that eventually became known as Hot Hits (branded as "Big Hits" on WPJB), to compete with established Top 40 outlets 630 WPRO and 92.3 WPRO-FM. The "Big Hits" format limited its playlist to only the biggest selling songs repeated frequently, with the use of numerous jingles. Eventually, "JB 105" shifted to a more standard Top 40 style. WPJB saw some ratings success