their new products. Products are also advertised through staff engaging in "random acts of kindness", where they are allowed to give away products to customers. Lush states that it does not have a target demographic, and that as a brand it is "trying to make [its] stores welcoming to all". Products Lush produces creams, soaps, shampoos, shower gels, lotions, moisturisers, fragrances, scrubs, toothpaste tablets, masks and other cosmetics for the face, hair, and body using only vegetarian or vegan recipes. In 2016, Lush produced 41 million products, of which 13.3 million were bath bombs. In July 2012, Lush began selling their "Emotional Brilliance" makeup collection, which includes liquid lipsticks, liquid eyeliners, cream shadows, and mascara. Ingredients and ethics Lush does not buy from companies that carry out, fund, or commission any animal testing. They test their products on human volunteers. In the 1980s, the founders worked with Cruelty Free International (previously known as BUAV), with the aim of developing an ethical testing standard, specifically for cosmetic companies. The project led to the creation of cruelty-free standards still used today in the field of cosmetics. Lush stipulates that they will not knowingly purchase from suppliers or supply chains that have been party to animal testing in any way, including the testing of raw materials on animals. This stance against animal testing has meant that there are some countries where Lush refuses to sell its products. An exception to this is REACH legislation, which was implemented by the European Union in 2007. In late 2007, Lush introduced its first palm oil-free soap entitled "Greenwash", utilising a blend of sunflower oil, rapeseed oil, and coconut oil. Due to the soap's success, the company decided to switch both UK and overseas production from palm oil to this blend, significantly reducing the amount of palm oil the company purchased. However, many Lush products continue to contain palm oil, and palm-oil derivatives such as stearic acid, cetostearyl alcohol and sodium stearate. Since 2017, Lush has campaigned against the production and harvesting of palm oil, which is associated orangutan habitat destruction in Sumatra, and since 2018 has purchased two plots of land bordering the Leuser Ecosystem on Sumatra to reforest. Lush products are 100% vegetarian, and 85% of the products are also vegan. They often contain fruits and vegetables such as grapefruit juice, vanilla beans, aloe vera, avocado butter, rosemary oil, fresh papaya, and coconut. However, some