for the faces would work," but early fan outcry over the video, along with rumored "scared children" in test audiences led Warner Bros. to delay the film's release for a year from its original 3 October 2008 release date. On 20 February 2008, speculation emerged that Warner Bros. was considering reshooting the entire film. Then-WB president Alan F. Horn responded, "We've given him more money and, even more importantly, more time for him to work on the film. We'd like to find a common ground that represents Spike's vision but still offers a film that really delivers for a broad-based audience. No one wants to turn this into a bland, sanitized studio movie. This is a very special piece of material, and we're just trying to get it right." Producer Gary Goetzman followed, "We support Spike's vision. We're helping him make the vision he wants to make." At the end of 2008, Jonze got together with Framestore in London to complete his film and work with them to bring to life the performances through their animation and visual effects team. Over the course of the next six months, Jonze spent time with the animators on the floor of the studio as they worked together to realise his intention for the performances that had started many years before with the voices, continued with the suit performances in Australia, and were completed in London's Soho. He also reshot several scenes and added three new ones, bringing the film's cost up from the original greenlit $75 million to $100 million. Music For the film's trailer, Arcade Fire provided a re-recorded version of the track "Wake Up" from their album Funeral. The new version is not featured in the actual film or the soundtrack and has never been made available to the public. During the film, various songs can be heard such as "Hideaway", "Rumpus", "Worried Shoes" and "All is Love" by Karen O, Zahida K, Anisa R K and the Kids. Reception Box office The studio decided not to position the film as a children's movie and spent 70% of the advertising on broad-based and adult-driven promotion. The film was released in North America in both conventional and IMAX theatres on 16 October 2009. Early Friday box office estimates show the film earned about $32.7 million on its opening weekend in theaters. It grossed $77.2 million during its theatrical run in the U.S.