Volaris, legally Concesionaria Vuela Compañía de Aviación S.A.P.I. de C.V., is a Mexican low-cost airline based in Santa Fe, Álvaro Obregón, Mexico City with its hubs in Guadalajara, Mexico City, and Tijuana, and focus cities in Cancún, León, and Monterrey. It is the country's second largest airline after Aeroméxico and serves domestic and international destinations within the Americas. It is the leading airline in the Mexican domestic airline market, with a market share of over 28% of domestic traffic. History The pre-operations phase (founding of the legal entities and setting up of the required infrastructure) started in August 2005 under the name Vuela Airlines. The idea for the airline was formed from the proposed "Vuelamex" project. Major initial shareholders of the company were Grupo Televisa (the world's biggest Spanish-language media conglomerate), Inbursa (an insurance company owned by multi-billionaire Carlos Slim), TACA Airlines and the Discovery Americas Fund. Each of these partners invested 25% of the initial cost of activities, or 100 million USD. In July 2010, it was announced that Televisa and Inbursa had sold their stake in Volaris leaving the ownership of Volaris as follows: TACA Airlines with Roberto and Maria Cristina Kriete (50%), Investment fund Discovery Americas (over 25%) and Indigo Partners: Fund led by former America West CEO Bill Franke. Ticket sales started on January 12, 2006, and, following the delivery of the airline's first aircraft, the first (non-commercial) flight was operated in February 2006. Scheduled revenue flights were launched on March 13, 2006, with the inaugural flight having been operated from Toluca to Tijuana. Volaris began service to Mexico City in September 2010 after absorbing flight routes from two defunct Mexican airlines, Aerocalifornia and Mexicana. In March 2011, the airline announced that its hub in Toluca would move to Guadalajara. On June 5, 2012, the airline launched a frequent flyer program called VClub. It is the membership program that provides special fares, offers, last minute travel deals and other perks. Customers can save up to 40% using the VClub membership. On June 6, 2012, PayPal became a payment alternative for the airline, enabling customers to purchase tickets directly from the airline's website. On September 17, 2012, Volaris announced a codeshare partnership with a German airline, Condor. Passengers of Condor are able to fly to more international destinations. On March 13, 2013, the airline celebrated its seventh anniversary, offering passengers 70% off all flights, it has done