when rival 92.3 WPRO-FM began taking a more adult-focused approach in 1980, which boosted JB 105's its teen listenership. However, by the end of the year, WPRO-FM's ratings began to recover, and WPJB began making changes to its format. At the start of 1981, the station moved to more of a rock-based direction, but after WHJY adopted an album rock format in September, WPJB abruptly backed away from this emphasis. The following year, the station began shifting to an adult contemporary format. That November, WPJB stopped including a Top 35 chart in The Providence Journal, and in 1983 the "JB 105" branding was dropped. WPJB again shifted closer to top 40 in August 1984. Lite 105 The Providence Journal sold WPJB-FM and WEAN to Eastern Broadcasting Corporation in 1985. Eastern placed less emphasis on the WPJB call letters that April. On June 13, the station began to announce that "WPJB is dead!" After a period of stunting, on June 14, it adopted a soft adult contemporary format, as "Lite 105". with the call letters changing to WWLI. Eastern Broadcasting was bought by Tele-Media in 1989. Four years later, Tele-Media bought former rival WPRO-FM and its AM sister station. Tele-Media, in turn, sold its stations to Citadel Broadcasting in 1997. WWLI soon moved to a mainstream adult contemporary format. The branding changed to "Lite Rock 105" in 2001. Mainstream AC In 2007, the format was freshened to include more 1980s, 1990s and current songs, while dropping some songs from the 1970s. By the end of 2008, longtime afternoon host Charlie Jefferds left the station and live weekend hosts were eliminated in a cost-cutting measure. In November 2010, mid-day host Tanya Cruise left the station. Citadel merged with Cumulus Media on September 16, 2011. On November 4, 2011, NiteLite host Art Spencer was released after 18 years as the station's evening host, per budget cuts ordered by new owner, Cumulus. Since 2012, the format has become substantially more uptempo, with newer releases added to the playlist. In December 2013, the new "Heather and Steve" morning show debuted (former host David Jones exited in November 2013), and in February 2014, "Intelligence for Your Life with John Tesh" was added as the syndicated evening program. The morning show became "Heather and Matty" in November 2021 after Steve (Stephen Donovan) had been let go during the summer. In October 2014, Lite Rock's "2 Lite Chicks"