In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. It can be used in any aspect of the marketing mix — the product, price, promotion, or place (geo targeting). Market segments can also correlate with location, and this can be useful in targeted marketing. Geomarketing is applied in the financial sector through identifying ATMs traffic generators and creating hotspots maps based on geographical parameters integrated with customer behavior. Geomarketing has a direct impact on the development of modern trade and the reorganization of retail types. Site selection becomes automated and based on scientific procedures that saves both time and money. Geomarketing uses key facts, a good base map, Whois data layers, consumer profiling, and success/fail criteria. GPS tracking and GSM localization can be used to obtain the actual position of the travelling customer. Software GIS software is used to display data that can be linked to a geographic region or area. It can be used to: Recommend nearby social events. Determine where the customers are (on country, city, street or user level). Determine who the customer is (on organisation or user level), or make a guess on it based on earlier encounters by tracking IP address, credit card information, VOIP address, etc. Visualize any data in a geographic context by linking it to a digital map. Locate a web client's computer on a digital map. Calculate summary information for specific areas. Select customers within specific areas. Select customers within drive times of a point. Select customers with a certain radius of a point. Using micro-geographic segmentation select customers similar to a specific type in the rest of the country. Applications Different content by choice Location-based social media marketing uses geo-specific tools to draw imaginary perimeters that will display all of the social content posted by users in that particular area. A typical example for different web content by location is the FedEx website at FedEx.com where users have the choice to select their country geo — location first and are then presented with different site or article content depending on their selection. Automated different content Individuals can deliver different content in internet marketing, and mobile app marketing through paid or organic search results, based on the geographical geolocation of the targeted audiences. Other applications Solve problems regarding location of a new retail outlet Map