Keds is an American brand known for its canvas shoes with rubber soles. Founded in 1916 by U.S. Rubber, its original shoe design was the first mass-marketed canvas-top sneaker. The brand was sold to Stride Rite in 1979, which was acquired by Wolverine World Wide in 2012. In December 2022, Wolverine World Wide announced plans to divest or license the brand. History Early history In 1916, U.S. Rubber consolidated 30 different shoe brand names to create one company. Initially, the name "Peds" was chosen for the brand from the Latin word for feet, but it was already trademarked. Keds's original shoe design, the Champion, was the first mass-marketed canvas-top shoe. They became known as "sneakers" as the soft rubber soles allowed "sneaking around silently". By the early 1920s, the shoes were worn by Olympic soccer players, national and international tennis champions, and college athletes. In 1926, the Keds Triumph shoe was introduced. Keds released "Kedettes", a line of washable high-heeled shoes for women, in 1938. Pro-Keds In 1949, Pro-Keds were introduced as a line of sneakers for athletic performance intended to compete with the industry standard, Converse. Designed specifically for basketball players, the original style, the Royal, was endorsed by George Mikan. In 1953, the Minneapolis Lakers were outfitted with Pro-Keds. In 1969, Pro-Keds introduced the 69er, and demand for them in Harlem and The Bronx was so overwhelming that they became known as "Uptowns". The early 1970s saw the introduction of the Royal Plus, also known as the "Suede Super", which had a suede upper, padded collar, and was available in a high or low top. Pro-Keds were worn by NBA stars including Willis Reed, Kareem Abdul-Jabbar, Nate "Tiny" Archibald, JoJo White, Bob Love, Lou Hudson, Bob Lanier and "Pistol" Pete Maravich, as well as musicians The Ramones. The brand gained a following in the hip-hop community by the late 1970s. In the spring of 1980, Pro-Keds launched a collection of performance cupsole basketball shoes with the marquee model being the Shotmaker. The Shotmaker would be worn by Ralph Sampson and Gerald Henderson. In 1981 Sugar Ray Leonard became a spokesperson for the brand. Stride Rite and Wolverine World Wide ownership Stride Rite Corporation purchased Keds and Sperry Top-Sider from Uniroyal in 1979 for $18 million. Keds has produced collaborative collections with companies including Kate Spade New York, Madewell, Opening Ceremony, Steven Alan and Alice + Olivia. In 2009,