Gerald Norman Pencer (April 26, 1945 – February 3, 1998) was a Canadian philanthropist and business executive at the soft drink manufacturing company, Cott (now Primo Water Corporation). Pencer was born in Montreal, Quebec into a Jewish family. When Pencer was 44, he took over Cott, at the time an unknown soft drink manufacturer. Sales increased during Pencer's tenure. On May 23, 1997, Pencer was diagnosed with a grade 4 glioblastoma multiforme. He and his wife Nancy formed The Gerry & Nancy Pencer Brain Trust. Gerry Pencer died in Toronto, Ontario, Canada at the age of 52. He was buried in the Holy Blossom Section of the Pardes Shalom Cemetery in Toronto, Ontario. See also List of notable brain tumor patients References External links University Health Network: Pencer Brain Tumor Centre The Gerry & Nancy Pencer Brain Trust Chealth.ca 1945 births 1998 deaths Anglophone Quebec people Businesspeople from Montreal Deaths from brain tumor Deaths from cancer in Ontario Jewish Canadian philanthropists 20th-century philanthropists