term "World's Greatest Super Heroes!" to umbrella the name for all the figures released in this line. The popularity of this line of 8" figures created the standard scale for the 1970s and featured many Batman characters, including Batman, Robin, Catwoman, The Penguin, The Riddler and The Joker. The earliest Batman and Robin figures had removable masks but they were easily lost and Mego noted that it was less expensive to create a new sculpt for Batman with a molded on a mask and simply painted the mask onto Robin. Mego was a true pioneer in action figure development, responsible for creating the first carded action figure (for S. S. Kresge's), The first exclusive figures (Bruce Wayne and Dick Grayson for Montgomery Ward's) and expanded their line to include the 1966 Batman TV series-style Batmobile, the Batcycle. and the Batcopter, as well as playsets for Batman characters such as the Batcave and the Wayne Foundation. They were offered for an entire decade from 1972 until 1983. Mego/Kenner transition Realizing the success of the 8" line of figures, and always thinking of ways to reduce costs of production, Mego Corp. released a smaller plastic line of action toys called "Comic Action Heroes!" in 1975 that had the costumes molded onto the figure, thus eliminating the extra cost of creating the suits. The Comic Action Heroes were the first ever all plastic smaller scale action figures. The line featured Batman, Robin, The Joker, and The Penguin as well as other DC Comics characters. Later, in 1979, Mego re-released the line under the new name Pocket Super Heroes, a name that would return more than 20 years later as part of DC Direct's superhero line of figures (see below). After Mego made the fatal mistake of not securing the licensing for Star Wars products, Kenner Products scooped up the licensing and banked on success for the next 30 years. The figures they made were also smaller and all plastic, thus creating a new standard size and style for the action figure. Super Powers Collection In 1984, after Mego's demise, the Kenner toy company, who gained great success with their Star Wars plastic figure line, was granted the rights to produce DC Comics character all-plastic dolls in 5" scale, and soon after, the Super Powers Collection. Each figure, as the name implies, had a secret superpower that would trigger when the figure's arms or