before moving to various departments over time. There, he learned crucial knowledges in business, which would later help him in the future. When reflecting back, Luckman stated that the most vital lessons he learned from were the result of people, because he had a "natural interest in studying what motivates people." Luckman attended Kansas City's Northeast High School for all four years. He joined the high school debate team, was elected class president during his senior year, and voted "Most Likely to Succeed; the latter which he detested. Following graduation in 1925, and a stint in a Kansas City Junior Engineering College, he took a job as a draftsman at an architect's office in Chicago. He was awarded a full scholarship to the University of Missouri, but he declined it because the school did not offer a degree in architecture. Instead, Luckman would attend at the University of Illinois where he studied architecture. Luckman graduated magna cum laude from the University of Illinois in 1931 with a bachelor's degree in architecture. At the same time, Luckman was licensed to practice architecture after being sent a letter from the Illinois Board of Examiners. Business career Lacking professional opportunities in architecture as a result of the Great Depression, Luckman joined at Colgate-Palmolive-Peet as a draftsman in the advertising department. He later transferred to sales. Luckman achieved impressive gains in the sales of his company's soap on Chicago's South Side, which earned him a reputation as a superb salesman and set the stage for a remarkable rise in the business world. In 1935, Luckman became sales manager for Pepsodent, where his marketing techniques were credited with quadrupling profits. This came about when his boss from Colgate became account executive at Albert Lasker's Lord & Thomas advertising agency. He recommended Luckman for sales manager at Pepsodent. When he was 27, Time magazine called him the "boy wonder of American business" in 1937. By 1938, he made himself vice-president and general manager of Pepsodent. The next major step in Luckman's career occurred in 1944, when Lever Brothers acquired Pepsodent for $10 million. Luckman continued as president of Pepsodent and became a vice-president of Lever Brothers. In 1946, Luckman became president of Lever Brothers, making him one of the youngest head executives in the country. This earned him a second cover on Time's June 10, 1946, issue. In 1950, Luckman left Lever Brothers. The exact reason