classrooms, and demonstration rooms. The amount allocated for construction projects was $25,657,785. The Federal Works Agency projects started in September 1943 and ended in November 1944; during this period, about 400 applications consisting of 160 for training facilities, 172 for construction, and 68 for the purchase, lease, or renovation of existing buildings were cleared. Nursing schools in all but nine states were helped by the federal aid; the arrangement called for the nursing schools to share in the cost of the projects. Of the $25,657,785 spent on the nursing school projects, federal aid paid $17,397,002 (about 67.8 percent) and the nursing schools paid $8,260,783 (about 32.2 percent). Recruitment General The USPHS recruiting campaign was aimed at reaching the maximum number of potential applicants in the shortest period of time. The primary target was the high-school graduate but college women were also recruited. The selling point was a free education in a proud profession while providing an essential service to the country. Appeals to join the CNC reached more than 7,000,000 newspaper and magazine readers, and millions of radio listeners and movie patrons around the country. Pleas were made in speeches, through billboards, and in leaflets. U.S. corporations donated $13,000,000 worth of advertising space and technical services to the program in one year. Nearly every type of media source advertised for the CNC. The Eastman Kodak Company sponsored a full-page advertisement in Life magazine (24 January 1944) touting the CNC as a way to serve the country in "a war job with a future". The advertisement said young women who could qualify as cadet nurses were "lucky girls" who were eligible for free training with pay, room and board, and gray uniforms with gray berets. The uniforms were described as one for summer and one for winter, which "you'll wear with pride". Applicants were assured they could wear something "frilly and feminine" instead of uniforms for dances, that they would have time for dating, and that many schools allowed students to marry. In the same year, a motion-picture company produced a recruiting film about the CNC called Reward Unlimited for the USPHS. Mary C. McCall Jr. wrote the story and Dorothy McGuire played the lead role of Peggy Adams, a cadet nurse. The ten-minute film shows the way that Peggy Adams decided to become a cadet nurse, along with her training and everyday nursing experiences. Reward Unlimited received awards for the