watch market with the launch of the TomTom Runner and TomTom Multi-Sport GPS. TomTom extended its range of GPS sports watches with the launch of the Runner Cardio GPS in 2014 with a built-in heart rate monitor. In 2015, TomTom entered a new product category with the launch of its new action camera, the Bandit. It had a built-in media server, enabling users to share footage in a matter of minutes. TomTom launched a new sports watch in 2016, the TomTom Spark, which in addition to GPS and a heart-rate monitor, included music on the wrist and a 24/7 activity tracker. In 2018, TomTom became the primary supplier of data for Apple's map app. TomTom Group business structure TomTom's business model targets two major market segments: B2B and Enterprise. Location Technology Location technology comprises the company's automotive and enterprise businesses, providing maps and navigation software as components of customer applications. The firm's automotive segment sells location technology components to carmakers. TomTom's navigation software is integrated into vehicles to provide current map data, online routing, and guidance and search information, allowing for vehicle features like destination prediction, traffic expectations, or charging points location and availability for electric vehicles. TomTom's enterprise segment sells its location technologies to tech. companies, government bodies, and traffic management entities. Consumer The consumer segment of TomTom's business sells portable, personal satellite navigation devices, once its core profit center. Usage of standalone GPS devices has since declined, despite the brand's efforts to contrast features to those of smartphone integrated alternatives. Recently, the company has transitioned its consumer business away from devices to offer software applications instead with digital maplinked services. This shift in focus is due partially to declining profitability as consumers utilize GPS alternatives with integrated navigation apps, and also to the anticipated rise in autonomous vehicle usage. Products and services TomTom as a company offers three types of products in different shapes and forms: maps, connected services and (navigation) software. TomTom Navigation devices (PNDs) and TomTom GO navigation apps are sold directly or indirectly to end-consumers. In-dashboard systems are released for the automotive market. The navigation devices and portable devices with installed software are referred to as units. TomTom partners with several car manufacturers and offers built-in navigation devices. Navigation TomTom units provide a flying interface with an oblique bird's-eye view of the road, as well as a direct-overhead map view. They use a GPS receiver