Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an adult contemporary radio format. The format focuses primarily on rhythmic hits aimed towards an adult audience, often resembling a mixture of the classic hits and hot adult contemporary formats in practice. It typically focuses on genres such as disco, classic hip-hop, dance pop, and house music of the late 1980s/early 1990s. Format history The first station to try this approach was WHBT/Milwaukee, Wisconsin, which lasted from 1986 to 1987, although it was more Hot AC in nature. But eight years later in 1996, another Milwaukee outlet, WAMG, "Magic 103.7", would be the first to pioneer the "Official" rhythmic AC format, calling itself "Rhythm & Romance" which featured Mid-tempo Rhythmic R&B/Pop tracks (ironically, Milwaukee would once again pick up a Rhythmic AC for the third time in December 2014, when WZTI filled the void after an eighteen-year gap, although that station leaned towards rhythmic oldies; it returned to a True Oldies Channel-led oldies format in August 2015). In February 1996, WYNY in New York City flipped to the format under the name "103-5 The New KTU", utilizing a "Rhythmic Hot AC" approach with Dance-Pop tracks added to the mix. The station instantly skyrocketed to #1 in the New York City Arbitron ratings in the next book. Because of this, other stations, like KBKS/Seattle, WDRQ/Detroit (which likewise referred to itself as "93-1 The New DRQ") and KIBB/Los Angeles flipped to the format. While WDRQ was a moderate ratings success (the station's true ratings boom came after it evolved into a rhythmic-oriented Contemporary Hit format by 1999), KBKS and KIBB were less successful, resulting in KBKS flipping to Top 40/CHR in May 1997, and KIBB flipped to a format they pioneered: "rhythmic oldies", in November 1997. Beginning in 2006, there was a trend of several stations in the United States switching to the rhythmic AC format using the brand Movin, which debuted on Seattle station KQMV in May of that year. Clear Channel Communications also enjoyed a fair amount of success with Rhythmic AC during this time period, using the continued success of WKTU as its basis for several of its stations, including WDTW-FM Detroit, WMIA Miami, and WISX Philadelphia. This boom screeched to a halt by the early 2010s, with many of the stations evolving into Mainstream or Rhythmic Top 40 (like KQMV or KMVQ San Francisco), or flipping to