The service, delivered by broadband internet, will utilise the Ethernet port of existing Sky+ HD boxes. Sky's Anytime+ will only be available to Sky broadband at launch but sky say it will be on all service providers in the near future. Although the service may be similar to DirecTV's VOD offering that also uses an operating system built by NDS Group. NDS Group was formally a Permira/News Corporation company, but currently part of Cisco. Sky have started the phased roll-out of the new guide software for this service. On 29 April 2010, BSkyB revealed that their new video-on-demand service would be named Sky Anytime+. "It will be a broad offering at launch with a large range of content across the range of content that we show," CEO Jeremy Darroch said. "[It will feature] progressive download using the broadband return pathway and the hard disc in a combined way. All of the boxes are VOD-ready, so we'll be able to roll it out to all of the box population." Sky Anytime+ began a staggered roll out from 26 October 2010. In March 2011 it was confirmed by Sky that the Thomson Sky HD boxes would not be suitable for the new Anytime+ service. Customers with Thomson boxes are being offered New boxes. On 1 February 2011, BSkyB introduced a new EPG for Sky HD subscribers which switched the standard definition channels with the high definition simulcast. For example, Sky News HD, which was on channel 517, switched to channel 501. The same happened for other non-regional HD channels, including Syfy, Comedy Central, Sky Sports, E4 and Sky1. 3D Following demonstrations in December 2008, Sky announced on 30 July 2009 its intention to launch a 3D channel during 2010, featuring a broad selection of 3D programming, which is expected to include movies, entertainment and sport. Existing Sky+ HD receivers will automatically be compatible with the new 3D service, although customers will require a new 3D compatible HDTV set to view in 3D. A 3D trailer has been in circulation in UK cinemas for the new service. It is thought that it will use the new MVC video codec. The first programme that was broadcast by Sky in 3D was the Arsenal vs Manchester United football match on Sunday 31 January 2010. The 3D match was available in nine hand-picked pubs in England and in Ireland. On Monday 29 March 2010, Sky 3D