& Fire and Miles Davis. Gambling In October 2017, plans by Lee and Monster to enter the online gambling space were revealed in an exclusive story by Digital Trends. Citing a new sales strategy for alternative retail venues such as concert stadiums and sports arenas, Lee said a casino would generate revenue while allowing the company a place to sell its electronics. The casino deal connects Monster to the Iowa Tribe of Oklahoma and was signed June 20, 2017, bringing controversial figure Fred Khalilian to the company as the new COO. The gambling site PokerTribe.com will launch on or before December 15, 2017, Khalilian said. Products Monster manufactures 6,000 different products, including headphones, speakers, surge protectors, televisions, and accessories for cars and mobile devices. The company is best known for its speaker cable. It created the market for high-end audio cables in the 1980s. According to a reporter from SoundStage Network, it "has retained a huge lead" for high-end audio cables ever since. Monster also makes cables for TVs, DVD players, computers, printers, gaming consoles, and cameras, and for audio equipment in cars. As high-definition televisions grew in popularity, the company expanded into HDMI and high-def cables, including a lower-cost HDMI Basic and HDMI cables with five different speed ratings. It also produces cables intended for specific gaming consoles and Apple products. Monster began manufacturing and marketing USB and ethernet cables as well as power strips and power management products in 2009. It's been producing its own line of headphones since 2012 and also manufactures celebrity-branded headphones. Monster sells speakers under the Clarity and Katana brands and mobile accessories like an iPod dock and a line-up of Tron-branded products. In the 2000s, it entered into markets for "lifestyle products" like amplifiers, speakers and furniture with electronics built-in, as well as wireless products. Pricing and performance questions Tests by Stereo Review Magazine in 1983 concluded that Monster cables did not make a difference in the sound and were "indistinguishable" from 16-gauge lamp cord. Whether someone claims they can hear the difference varies from person to person. Many reporters and audiophiles have done double-blind A/B listening tests and are unable to hear the difference. According to PC Magazine, Monster is "often accused of selling over-priced cables that you can buy elsewhere for a fraction of the price". Wired magazine said "with Monster, you pay a staggering premium for durability and good looks".