2010, Mark and his wife Mo Constantine were awarded the OBE in the New Year's Honours list, for services to the beauty industry. In 2014, Gorilla perfume opened its own standalone store in Islington, London. In December 2018, Lush launched its Naked skincare range, which includes solid facial oils and cleansers and a seaweed gel eye mask, and opened a number of Naked shops, in Manchester, Milan and Berlin. In 2019, Lush opened its biggest store in the world in Liverpool. At the beginning of the COVID-19 pandemic, Lush offered the public free handwashing in all its stores, as a means to help slow the spread of the virus. However, on 16 March 2020, Lush closed all North American stores but continued to pay staff, with stores in Australia closing four days later and those in the UK closing on 21 March. Later in March, the company announced it was laying off staff in Canada due to the impact that the pandemic was having on its operation, facing a future with a "much smaller business". In 2021, Lush removed its Facebook, Instagram, Snapchat and TikTok accounts citing negative mental health and body image effects caused by such services. In February 2022, following the 2022 Russian invasion of Ukraine, the company announced that it would be closing all 15 of its stores in Ukraine due to safety concerns. Business structure Lush is a privately owned company with a small number of shares available on an invitation-only basis. The company operates in 49 countries, with approximately 20% of its stores located in the USA. Many of the global operations outside the UK were founded via joint venture agreements between Lush and third parties. In 1996, a joint venture agreement was signed to expand the cosmetics operation to North America. This began by opening stores in Canada, and six years after the initial move into the North American market, Lush opened its first store in the United States. A similar arrangement saw the launch of Lush Australia in 1997, when the first store opened in the country. The company follows a "no advertising policy", in which it does not spend money on TV campaigns or celebrity endorsements, and instead relies heavily on user-generated content. However, the company partnered with drag queens from RuPaul's Drag Race alumnae Kim Chi, Detox and Shea Couleé in the holiday season of 2018 to create photo campaigns for