or reasons for his departure remain unclear, but Lever had failed to equal its rival Procter & Gamble in such areas as the marketing of synthetic detergents, and by 1949 Lever Brothers was in the red. It may have also been motivated by Luckman's desire to get back into architecture. Architecture Pereira and Luckman Before leaving his position as president at Lever Brothers, Luckman hired Skidmore, Owings & Merrill to design Lever's headquarters on Park Avenue. The complex, designed by Gordon Bunshaft of Skidmore, Owings & Merrill, was innovative in several other ways, as well, including a rare public plaza at ground level. The Lever House is one of the first sealed glass towers that began the curtain wall trend. Reminded of his architectural roots, Luckman resigned the presidency of Lever Brothers. He partnered with William Pereira, a fellow architecture student from the University of Illinois, at his firm in Los Angeles. Both would establish their own firm, Pereira & Luckman, the same year. Their firm was one of the largest architecture firms in Los Angeles, designing mostly commercial and civic buildings. Their partnership led to works such as CBS Television City and the master plans for Edwards Air Force Base and Los Angeles International Airport. In 1950, CBS (which was relocating to Los Angeles from New York) purchased a property site at Fairfax Avenue and Beverly Boulevard to build a new facility for their entertainment productions. Pereira and Luckman were hired to design CBS's television studio and office in Los Angeles. Television City was built in 1952 as an International Style, four-story building consisting of gridded expanses of clear glass set along planar geometries. In 1953, Pereira and Luckman were commissioned by UC Regents to create a master plan and campus expansion at the University of California, Santa Barbara. The concept included an ‘urban revitalization’ infrastructure program for Isla Vista and Old Town Goleta, a town center (with city hall and other administrative facilities) at Storke and Hollister, and greater connectivity between UCSB and the surrounding community. The buildings designed by Pereira and Luckman were considered modern/international style, with some Spanish Colonial Revival influence. In the early 1950s, Walt Disney developed relationships with leaders of the Los Angeles architectural community, notably Pereira and Luckman. He chose Pereira and Luckman due to the fact that both architects were designing Marineland of the Pacific, which was to be the world's largest