Western Hockey League's Los Angeles Blades, which lasted from 1961 to 1967 and played nearby the Coliseum at the Los Angeles Memorial Sports Arena. Given the Blades' success, Reeves was an early favorite to get a National Hockey League franchise during the 1967 NHL expansion, but the league awarded the team to Los Angeles Lakers owner Jack Kent Cooke. Innovations The innovative Reeves made several other significant contributions to pro football. He instituted the famed "Free Football for Kids" program that enabled youngsters to enjoy the game in their formative years and then, hopefully, become ardent fans as adults. His signing of the ex-UCLA great, Kenny Washington, in the spring of 1946 marked the first time a black player had been hired in the NFL since 1933. Reeves' experimentation in the early days of television provided the groundwork for pro football's current successful TV policies. He was also the first to employ a full-time scouting staff. Relationship with George Allen In 1965, Reeves lured away defensive coordinator and head of player personnel George Allen from the Chicago Bears. Allen made key trades and draft choices, which returned the team back to prominence within the next three seasons of his tenure. Allen allegedly had agreed on the deal with Reeves with two years remaining on his contract with the Bears, and a protracted legal battle followed. By 1968, Reeves had sought to go in a new direction as far as to find a new head coach for the team. On Christmas Day, Reeves attempted to fire Allen, but due to the wide public outcry of the Rams' fans over the dismissal, he finally relented and retained Allen as the head coach for the next two years, then fired him again after the 1970 season. Pro Football HOF enshrinement and death Reeves was enshrined in the Pro Football Hall of Fame in 1967. For his contribution to sports in Los Angeles, he was honored with a Los Angeles Memorial Coliseum "Court of Honor" plaque by the Coliseum commissioners. A longtime smoker, Reeves's health began to deteriorate by 1969. Reeves, who was also diagnosed with Hodgkin's disease, succumbed to cancer in his New York City apartment on April 15, 1971. After Reeves' death, Baltimore Colts owner Carroll Rosenbloom assumed control of the Rams in July 1972, spinning off the Colts to Robert Irsay in a swap of franchises between the owners and their