Ethan Zuckerman (born 1973) is an American media scholar, blogger, and Internet activist. He was the director of the MIT Center for Civic Media, and Associate Professor of the Practice in Media Arts and Sciences at MIT until May 2020, and the author of the 2013 book Rewire: Digital Cosmopolitans in the Age of Connection, which won the Zócalo Book Prize. In 2020, he became an associate professor of public policy, communication and information at the University of Massachusetts. Education Zuckerman is a graduate of Williams College, where he received a B.A. in Philosophy in 1993. He then spent a year on a Fulbright scholarship at the University of Legon, Ghana and the National Theatre of Ghana in Accra, where he studied ethnomusicology and percussion. Career Zuckerman was one of the first staff members of Tripod.com, one of the first successful "dot com" enterprises, where he worked from 1994 to 1999. There, he was in charge of the design and the implementation of the website, which at that time marketed content and services to recent college graduates. The business model of this website was exclusively based on advertising. After one of the website's major advertisers complained that one of their banner advertisements had appeared on a page that celebrated anal sex, Zuckerman imagined a way to associate an ad with a user's page without putting it directly on the page. His solution was to open a new dedicated window with only the ad in it. The pop-up ad was born. While he claims having only written the code to open a new window, since then, he is considered as the inventor of the pop-up ad. In 2000, he founded Geekcorps and 2004, Global Voices where he sits on its board. He won the MIT Technology Review "Technology in the Service of Humanity" award in 2002 for his work on Geekcorps. Zuckerman has been a senior researcher at the Berkman Center for Internet and Society, where he is also a long-time fellow. His work at the Berkman Center has included research into global media attention, as well as the co-founding of Global Voices in collaboration with Rebecca MacKinnon. For some years he was also a contributing writer for Worldchanging.com, where he served as president of the board of directors. In January 2007, he joined the inaugural Wikimedia Foundation Advisory Board. In 2008, he coined the cute cat theory of digital activism.