was also use of TM Century jingles for a time in the early days but the station used the Do It Again jingle package by JAM Creative Productions (used on many other oldies stations) for its first dozen years. As the 21st century dawned, WWBB adjusted its playlist. Music from the 1950s was phased out. More music from the 1970s began to appear, and in March 2003, the slogan changed from "Good Times And Great Oldies" to "Big Hits Of The 60s And 70s". It was around this time, that former program director Bill Hess re-positioned the station as "Big Hits, B101." Since 2005, hits from the 1980s were added to the playlist, with fewer ‘60s songs included. Over the years, the number of songs in rotation has shrunk from approximately 1,500 to 650. In 2013, WWBB's slogan was changed to "Southern New England's '70s and '80s Hits". In 2018, The slogan was once again changed to "The ‘80s and More", focusing on '80s music with a moderate amount of '70s hits and very few (if any) songs from the 1960s. The station has included some '90s songs recently. Signal reduction and coverage change On August 6, 2014, Clear Channel (now iHeartMedia) filed a "contingent application" with the U.S. Federal Communications Commission covering adjacent stations 101.7 WBWL in Lynn, Massachusetts, and 101.9 WCIB in Falmouth, Massachusetts, to improve WBWL's coverage in the Boston area. Boston is a much larger radio market than Providence, so boosting WBWL's signal would improve its advertising and revenue potential, despite the reduced coverage for WWBB and WCIB. The application called for downgrading WWBB's signal from a "Class B" (50,000-watt equivalent) to a "Class A" (6,000-watt equivalent) and using a directional signal away from Boston. The application also called for the relocation of WWBB antenna to the roof of a building in downtown Providence, a further step in reducing its coverage outside Providence and its suburbs. The application was granted October 6, 2014. WWBB completed the facility change in January 2015, and changed to the new facility on February 2, 2015. HD Radio Upon the signal reduction, HD digital service continued but the iHeart-provided comedy programming service (known as "Joke Joke") on WWBB-HD2 was discontinued and WWBB instead only simulcast its main analog feed into HD digital via WWBB-HD1. By 2018, WWBB-HD2 resumed operations, this time as a highly-automated easy listening/instrumental-formatted subchannel with an hourly ID