name rather than labeling it "Graves," Lichine and Schoonmaker found its sales volume to increase several-fold. More importantly, they were able to sell it in the important east coast U.S. market. Others, such as Robert Mondavi, soon adopted the practice, which has become the standard for New World (and, increasingly, some Old World) wines. Books Lichine's writings included Wines of France (1951, revised 1955), Alexis Lichine's Guide to Wines and Vineyards of France (rev. 1989), co-author, Sam Perkins, and Alexis Lichine’s Encyclopedia of Wines and Spirits (1967, rev. 1987). The New York Times wine critic Frank J. Prial asserted that "Alexis Lichine, the Russian-American who loved France but hated the French, taught his adopted country to drink wine". See also French wine Bordeaux wine Semi-generic List of wine personalities References Prial, Frank J. Alexis Lichine, 76, an Author and Expert on Wine Obituary in The New York Times, June 2, 1989. Prial, Frank J. Decantations: Reflections on Wine by the New York Times Wine Critic. NY: St. Martin's Griffin, 2001. Hennessy, Leslie A. The Pope of Wine: A Biography of Alexis Lichine. SF: Montrachet Publishing, 2009. Goodman, Mark. "Alexis Lichine Is the Hustler Known as 'the Pope of Wine'". People, April 7, 1975. Footnotes 1913 births 1989 deaths Deaths from cancer in France United States Army personnel of World War II United States Army officers Businesspeople from Moscow 20th-century Russian businesspeople Wine merchants Wine critics White Russian emigrants to the United States