Tru Thoughts is a British independent record label founded in Brighton in 1999 by Robert Luis and Paul Jonas. Since the acclaimed first album release of Bonobo's debut Animal Magic, the label has put out over 200 LPs, across genres from electronic, funk, soul and hip hop to jazz, tropical, grime and more. It has developed a reputation for releasing a wide variety of high-quality music. Will Holland, widely known as Quantic, has released under a number of monikers on the label; including projects such as Quantic, The Quantic Soul Orchestra, Flowering Inferno, The Limp Twins, Quantic and his Combo Barbaro and his collaborations with Alice Russell and Nidia Gongora. History In September 1999, after the success of their club nights "Phonic: hoop" and "Shake Yer Wig", Paul Jonas & Robert Luis, two music-obsessed friends, decided to launch their own label. From the improvised 'office', under Robert Luis' stairs, the new Tru Thoughts records started its history with their first 12" EP Alarming Frequency. There followed many releases which organically built on the success of the label, including Bonobo's Animal Magic (July 2000), Quantic's The 5th Exotic (June 2001), TM Juke's Maps from the Wilderness (October 2003), Alice Russell's Under The Munka Moon (July 2004) and Nostalgia 77's The Garden (March 2005). In 2005 Tru Thoughts were awarded Label Of The Year at the annual Gilles Peterson Worldwide Awards. Other long-term signings followed from further afield, including London trio Belleruche; Lance Ferguson from Melbourne, Australia (with his various guises including The Bamboos (funk band), Lanu, Menagerie and the production of Kylie Auldist); New Orleans’ Hot 8 Brass Band; and Edinburgh's Hidden Orchestra. 2009 saw Tru Thoughts marked their 10th anniversary with a 3-disc compilation and the label being described as one of the UK's best independents. As time has gone on, the label has released music from an increasingly global roster, including the music of Moonchild, Space Captain, Youngblood Brass Band, The Seshen and Lost Midas from the US; Kinny, of Native Canadian and Jamaican heritage and based in Norway; Brazilians Drumagick and Saravah Soul; Japan's Anchorsong; and more from the UK, including Maddslinky aka Zed Bias, Flowdan, Hint, Zero dB, Omar, Wrongtom, Riz MC, Harleighblu, Ty and Rodney P/London Posse. In 2017, Tru Thoughts celebrated their 18th birthday with an all-day event at London's famous Roundhouse venue, which featured appearances from Quantic, Alice Russell, the Hot 8 Brass Band,