Del Mar in 1946 and that same year the Santa Fe Railroad began offering a racetrack special bringing spectators, bettors, and horses to Del Mar from Los Angeles. Throughout the late 1940s and 1950s, the track became the Saratoga of the West for summer racing. The track had large purses for many stakes, many of which were won by the famous jockey Bill Shoemaker. Throughout the 1960s and 1970s, Del Mar continued to be one of the premier racetracks in the country. The track attempted to run a fall meet in the 1960s but later canceled it after lackluster results. This allowed for the creation of the Oak Tree Racing Association at the Santa Anita race track. Change marked the 1980s when the infield was opened to spectators and in 1984 Trevor Denman became the voice of Del Mar. The track continued to grow in purses, handle, and attendance. In the 1990s, the track underwent a major renovation. The grandstand of the Del Mar Fairgrounds was demolished and replaced. In 1991, the track ran its richest race to date, the $1,000,000 Grade I Pacific Classic Stakes. The first Classic was won by a top three-year-old named Best Pal. Beginning in 2000, the Del Mar Thoroughbred Club's marketing team went through a major shift in their marketing direction. They realized they had to attract a more youthful audience as well as a female audience. They focused Del Mar as a fashionable destination, using social media and other avenues to market the racetrack. The majority of ads did not show horses. They adopted the slogan "Cool as Ever" and created a new brand around "Del Mar Scene". They also hired jockey and model Chantal Sutherland to be the new face of the Del Mar Thoroughbred Club. Their strategy worked as over 13 years later Del Mar has changed their demographics and audience attendance. The marketing campaign of the Del Mar Racetrack has become a Stanford business study to see if their strategy could be done at other racetracks. One of the largest draws each year for the Del Mar racetrack has become Opening Day with its hats contest and parties. In March 2013, there was a vote to expand the turf portion of the racetrack. Construction began later in the year, and the work was completed in time for the 2014 racing season. The work included widening the course to 80 feet