forms of transport. This year focused on exploring and creating awareness for how we interact with our transportation systems and opportunities for improving the usability of them. 2009 Theme: Designing for a Sustainable World Designing for a Sustainable World shows how usability can apply to all of what we do and build. We look at all products and services – buildings, roads, or consumer products; business services or healthcare systems – throughout their life cycle. The impact focuses on our environment – energy, water, soil, and more. Are they user and environmentally friendly? These are questions we all must consider as we design, purchase, use, and dispose of products each and every day. 2010 Theme: Designs, products and services that improve and facilitate communication 150 events in more than 40 countries Social media enables billions of people to participate in online social activities, either as a reader, contributor, collaborator, or leader. This raises several issues in designing for social media. First, what motivates technology-mediated social participation? Second, how to search for information in social media. Third, how to measure the usability of social media. World Usability Day 2010 explored these issues, including understanding the context of use theory that can help researchers, designers, and managers to design and write better for social networks. 2011 Theme: Education: Designing for Social Change World Usability Day 2011 focused on how Design Education will help develop products and services that will impact social change. Programs examined all products and services used for trach how usable design impact the world, whether it’s close at hand (organization), surrounding us (particular cultures/communicates) or from a global view: How does something designed in China, Scotland, India, or the United States, for example, have impact on other nations around the world? 2012 Theme: Usability of Financial Systems World Usability Day 2012 served as an impetus for creating greater awareness for designs, products and services that improve and facilitate financial systems around the world. 2013 Day: 14 November 2013 Theme: Healthcare: Collaborating for Better Systems The importance of user-centered design in healthcare is truly life or death. Whether it's new medical devices or technologies; drug research, approval or delivery; patient forms or medical record sharing; emergency disaster planning or increasing the functionality of hospitals and everyday healthcare delivery, everyone is affected in some way by the intersection of usability in healthcare. There are many commonalities, yet each region of the