Entertainment Rights PLC (formally known as Sleepy Kids PLC and SKD Media PLC) was a British multinational mass media and entertainment conglomerate that specialized in TV-shows and cartoons, children’s media, films, and distribution. In May 2009, the company was acquired by Boomerang Media and merged into its own subsidiary Classic Media. History Early history In 1989, "Sleepy Kids" was founded by Martin and Vivien Schrager-Powell. It was created in order to produce Midnight Patrol: Adventures in the Dream Zone (Potsworth and Co. in the United Kingdon), a children's animated series. Schrager-Powell's business partner was Hanna-Barbera. Within months of its founding, Sleepy Kids became a public company. It produced Dr. Zitbag's Transylvania Pet Shop and Budgie the Little Helicopter. In December 1998, the company merged with The Richard Digance Card Company, Clipper Films and Ridgeway Films, and after these mergers, the company was renamed SKD Media PLC. In 1999, the company acquired Siriol Productions. In July, SKD purchased the Southampton-based Boom! Boom!, the property owners of the Basil Brush character. Rebranding and expansion as Entertainment Rights In October, SKD Media announced that they would acquire fellow independent business Carrington Productions International. In November, SKD announced to change their name to Entertainment Rights. Under their new name, Entertainment Rights continued on with their expansion. Their first acquisition after the name change came in April, with the worldwide pre-sale rights to then-upcoming GMTV series Cubeez. In August, the company signed a co-production deal with Disney-owned Buena Vista Home Entertainment for their Magical Mystical Merlin series, later renamed as Merlin the Magical Puppy, where BVHE would distribute the series on home media worldwide except in the US and Japan. In February 2001, the company acquired all international TV and home video rights to Barbie in the Nutcracker from the toy company Mattel, which was set for a Winter 2001 release. In March, The company purchased United Kingdom-based children's distributor Link Entertainment, which also included its licensing subsidiary Link Licensing. Another purchase came in November, when stop-motion animation company Woodland Animations, well-known for producing Postman Pat was acquired. After the success of Barbie in the Nutcracker, Mattel and Entertainment Rights agreed for a worldwide deal to distribute the second movie - Barbie as Rapunzel, in April 2002, excluding the US. In 2004, Entertainment Rights acquired Tell-Tale Productions and rights to most of the in-house Filmation library from Hallmark Entertainment. At the end of 2004, Entertainment