named it newuniversal, portraying Kenneth Connell as the Star Brand, originally from Optima Down, Oklahoma. The origin of the Star Brand is central to the entire New Universe re-imagining. The Star Brand was supposedly artificially created by a long-dead alien race as a tool that confers amazing powers to its wielder. The purpose of the Star Brand glyph (tattoo) is to help the transition of a world through the inevitable paradigm shift caused when it comes into contact with a web of strange matter, called "newuniversal structure", wherein normal physical laws operate differently. Specifically, the newuniversal web causes normal humans to become superhumans, or paranormals. Ken represents an average man whose life is drastically changed, which is one of the major themes in newuniversal. Ken's life is a relatively normal one where the most dangerous thing about it is that the city's sheriff hates him because he is dating his daughter, Madeline Felix. After a night out drinking Kenneth and Madeline fall asleep on a hillside. In the early hours of March 1, 2006, while they sleep, the White Event takes place, granting him the Star Brand glyph. Ken wakes to find Madeline dead beside him, burned to death when the White Event granted him the star brand. The energies were so strong that a symbol of the Star Brand had been scorched into the hillside around them, with Kenneth at its center. The events of the following few hours push him over the edge as they move far too quickly for him to handle. Ken spends the next two weeks in a deep depression, coming to terms with his new powers and supposed responsibilities. Believing that Madeline's death was caused by the fact that he was asleep and therefore unable to consciously control the energies of the Star Brand (not limiting the Star Brand with conscious control), he decides to "wake up" and deal with it. Other versions Earth-616 (Prime Earth) A new Star Brand was introduced into the main Earth-616 continuity during the Marvel NOW! event, in Jonathan Hickman's Avengers vol. 5. College student Kevin Connor receives the brand from a flawed White Event, causing him to be selected rather than a qualified candidate. His sudden transformation results in the annihilation of his entire college, killing hundreds. The Avengers arrived at the area with Captain Universe and Nightmask to investigate the event. Nightmask and Star Brand later head