to modern rock, and changed its name and call letters to "107-7 The End," KNDD. The End's first songs were "It's The End of The World As We Know It (And I Feel Fine)" by R.E.M., followed by "Sex (I'm A...)" by Berlin. The station initially went by the slogan "The Cutting Edge of Rock." This positioning statement borrowed directly from its San Diego/Tijuana sister station XETRA-FM. It was the Seattle market's fourth attempt at a modern alternative format, dating back to KZAM AM 1540 in the late 1970s (now KXPA). Other stations in the format at one time or another included KJET AM 1590 and KYYX FM 96.5, which both trace their histories to the 1980s. Within six weeks of The End's first broadcast, three albums by local artists — Ten by Pearl Jam, Nevermind by Nirvana and Badmotorfinger by Soundgarden — were released. These albums helped come to define the sound known as grunge, and the station quickly became one of the leaders in alternative rock radio. KNDD was also the first commercial station to play the band Weezer, when in June 1994, the station added "Undone (The Sweater Song)" to its playlist. Noble traded KNDD to Viacom in exchange for KHOW-AM-FM in Denver in December 1992. Entercom acquired the station in 1996. Entercom rebranded as Audacy in March 2021. In 1998, MTV's The Real World was taped in Seattle and required the season's cast to work at KNDD as "modulators". Alternative rivals On December 18, 2003, the station moved to a classic alternative rock direction. CBS Radio followed suit 29 hours later by flipping KYPT ("96.5 The Point") to KRQI ("96-5 K-Rock") to provide competition. Shortly after KRQI's sign-on, KNDD moved back to a current-based direction, although it dumped most hard rock bands. KRQI only remained as an alternative rock station for two years, flipping to adult hits in 2005 as KJAQ. In 2011, Sandusky's KLCK-FM changed formats from adult album alternative/modern AC to alternative rock. The rivalry lasted only a year, as KLCK shifted to hot adult contemporary in March 2012. Program Director and Morning show changes For many years, the station's morning show was titled "The Morning End", and was hosted by Andy Savage. Savage was let go in 2003 when his contract expired. After a period of music-based shows, The Adam Carolla Show, syndicated from Los Angeles, began airing in morning drive time in