Vedanta of Adi Shankara, Vishishtadvaita of Ramanuja, Dvaita Vedanta of Madhvacharya as well as his contemporary Chaitanya Mahaprabhu of Bengal. His visit to Vrindavan in the north persuaded him to accept and dedicate himself to the bhakti of Krishna and writing his philosophical premises in Sanskrit and a few in the Braj language. His devotional mantra "Sri Krishna Sharanam Mam" (Shri Krishna is my refuge) became the initiatory mantra of Pushtimargis. The term pushti to Vallabha implied "spiritual nourishment", a metaphor for Krishna's grace. Vallabhacharya has been a major scholar of the Bhakti tradition of Hinduism, as a devotional movement that emphasizes love and grace of God as an end in itself. Vallabhacharya initiated his first disciple Damodardas Harsani with a mantra along with the principles of Pushtimarga. When he died in 1531, Vallabacharya delivered the leadership of his movement to his elder son, Gopinatha. At Gopinatha's death in 1543, he was succeeded by his younger brother Vitthalanathaji, a key figure in the development of the Pushtimarg. He codified the doctrine of the movement and died in 1586. At his death, the eight primary icons of Krishna of the Pushtimarg were distributed among his seven sons, plus one adopted son. Some fragmentation followed, as each son of Vitthalanatha was able to confer initiations and start his own independent lineage, although the different branches remained unified by the doctrine. Among the descendants of Vitthalanathaji, some acquired prestige as scholars, including Gokulanatha (1552-1641), Harirayaji Mahaprabhu (1591-1711), and Purusottamalalji(1668-1725). . In the 20th century, the Pushtimarg prospered thanks to the acquired affluence of some of its members, primarily Gujarati merchants. The Gujarati diaspora led to the foundation of important Pushtimarg centers in the United States, Canada, the United Kingdom, Australia, and New Zealand. Belief Pushti Marg Because the Lord is accessible only through His own grace. The Lord cannot be attained by a given formula - He is attainable only if He wants to be attained ! Rudra Sampradaya Because Vallabha's father was initiated in that Sampradaya as the knowledge in this line was first given to Rudra i.e. Lord Shiva. Shuddha-Advaita Pure Monism wherein entire universe is the manifestation of Brahman. This philosophy depends only on "Brahman" for explaining creation of the universe and it is not dependent upon concept of "Maya". Hence, it is "Shuddha". Brahman is true, the universe (being Brahman's own creation) is also true, soul (Jeev) is a