be made by our manufacturers to absorb our greatly in creased production and to secure and hold our share of the world's markets. Efficiency and economy must be developed to a very high degree to accomplish this end, and the Bush Sales Building epitomizes that idea. The Bush Tower, completed at a time when the effects of the 1916 Zoning Resolution were still unknown, was characterized in several architectural publications. Vanity Fair magazine wrote in 1917 that the Bush Tower's "simple, graceful and satisfying" design "marks a further step in the artistic development of the tall building." C. Matlack Price believed the silhouette of the Bush Tower to be one of the best among all New York City skyscrapers, while Orrick Johns called it an "exquisite, virginal creation" in The New York Times Magazine. The tower's design was also praised for its aesthetics. H. S. Gillespie, writing for Architecture magazine in 1919, said the tower was "one of the finest in New York", while Architecture and Building the same year stated that the building was a "new candidate" for the awe of the "present-day New Yorker". While Sheldon Cheney wrote in 1930 that the "one-fifth Gothic ornament" was "unoriginal", he considered the other four-fifths as "honesty and well-imagined proportioning". The Bush Tower influenced subsequent skyscraper design. Just to the east, the Wurlitzer Building at 116–122 West 42nd Street featured a similar "infill" design but with twice the bulk as the Bush Tower. Architect Raymond Hood credited the architects of the Bush Tower as an influence on his American Radiator Building of 1924, two blocks south on 40th Street. Compared to the Bush Tower, the American Radiator Building used a more modern form of the neo-Gothic style. An early scheme for Ralph Thomas Walker's Barclay-Vesey Building, further downtown, also used some of the "virile Gothic" themes used in the Bush Tower, according to architectural historian Robert A. M. Stern. For his part, Corbett drew attention to the Bush Tower by including an image of it in the Encyclopædia Britannica, accompanying his essay there. See also List of New York City Designated Landmarks in Manhattan from 14th to 59th Streets References Notes Citations Sources External links Vanke official website Historic image of Bush Tower from the New York Public Library Digital Gallery 1918 establishments in New York (state) 42nd Street (Manhattan) Bryant Park buildings Commercial buildings completed in 1918 Gothic Revival architecture