creating media coverage that was lacking for the women's game. Costello says it was partially due to the decision to wear pink jerseys, but he was prouder to have showcased the talent in the women's game to the International Olympic Committee. The championship game of the event drew over 9,500 fans, and the winning goal by Geraldine Heaney, was highlighted as one of the best 10 goals of the year by Hockey Night In Canada. The event's success helped the introduction of the women's game into the 1998 Winter Olympics. As of 2013, registration grew to roughly 90,000 Canadian women. While with the IIHF, Costello promised $2 million to help promote women's hockey worldwide at the 2010 World Hockey Summit. Costello is credited with growing the game worldwide, and specifically in the United States. He facilitated the spread of knowledge and ideas for ice hockey, and collaborated with USA Hockey on coaching education. He was honoured with the Wayne Gretzky International Award in 2012, which was established by the United States Hockey Hall of Fame, for international individuals that made major contributions to the growth and advancement of hockey in the United States. Personal life Costello resides in Ottawa with his wife Denise, and they have six children. They met while attending school together in Windsor, and spent their honeymoon in Seattle, when he moved there for work. His older brother Les, played with the Toronto Maple Leafs, was an ordained priest, founded the Flying Fathers in 1963, and died in 2002. Costello was on the board of directors for the Hockey Hall of fame for 17 years, and was also on the selection committee. He has also spoken out against the rising cost of minor competitive hockey, calling it an elitist sport. Costello himself was able to reach the NHL coming from a poor background by using hand-me-down equipment, but he fears that "hockey is becoming an opportunity only for the people who can pay their way in", and suggested a return to wooden sticks for minors. Honours and awards Career statistics Regular season and playoffs Source: References Bibliography External links YouTube Interview with Murray Costello — Hockey Canada YouTube Interview with Murray Costello — IIHF Murray Costello's Hockey Hall of Fame induction speech — YouTube 1934 births Living people Boston Bruins players Businesspeople from Ottawa Canadian Amateur Hockey Association presidents Canadian sports builders Canadian sports executives and administrators