improved by improving its collection rate all around the world. The only way we can increase collection rate is to enlighten every single consumer of glass to properly dispose and speak up against improper disposal of this glass. Cradle to cradle Analysis The Cradle-to-Cradle analysis is an approach which evaluates a product's overall sustainability across its entire life cycle. It expands the definition of design quality to include positive effects on economic, ecological and social health. The Cradle to cradle analysis of glass showed that the most impactful phase of a glass lifecycle is at its raw materials usage. Hence, why the sustainability of this product is focused on eliminating this stage of prosuction by recycling used glasses to make secondary raw materials. Regulatory Framework Waste Framework Directive (2008/98/EC) establishes specific targets for the re-use and recycling of building waste, including glass. Defines high levels of recycling as key for Europe's resource efficiency. A ban on landfill disposal of single clear glass panes and insulating glass units should be introduced in the revised version of Directive 1999/31/EC. ISO International Organization for Standardization (ISO) is a non-governmental institution (established under the aegis of the UN) bridging public and private sectors. ISO is an international standard setter for “business, government and society,” through its pursuit of voluntary standards. These standards range from those dealing with size, clarity, and weights measures to the systems businesses ought to put in place to enhance customer satisfaction. Its work thus has an intimate impact on daily life by shaping and molding the way in which commerce is conducted, the operating procedures of business, and the way in which consumers engage with markets. Some of this standard setting was the result of government and business agreement on product development; others were the consequence of commercial battles fought out over the most appropriate format. The organization boasts having developed more than 17,000 international standards in its 60-year history and claims that it is engaged in producing an additional 1,100 standards each year. ISO are usually put in consideration in lifecycle assessment of products. The ISO 81.040 contains the international standards for glass. It's divided in four chapters. 81.040.01 Glass in general. 81.040.10 raw materials and raw glass. 81.040.20 Glass in building. 81.040.30 Glass products. Other related ISO: 55.100 Bottles, pots, jars. 71.040.20 Laboratory glassware. Circularity of glass Glass Circularity is a concept that aims towards achieving Circular economy