television network ABS-CBN used the Sarimanok in the network's 1993 station ID and served as the network's mascot from 1993 until 2000. It was first used during its color broadcasts in November 1966, similar to how NBC in the United States created their most famous symbol in 1956 for its color broadcasts: the peacock, which remains the company's official logo to this day. The Sarimanok was re-used in 2004 on plugs of its regional broadcasts. The Philippine float entry for the 1998 Tournament of Roses Parade featured a giant 55-foot Sarimanok which also won the "Most Beautiful Float from Outside the USA” honors. The Sarimanok was also the logo of Spirit of Manila Airlines, a short-lived airline which only lasted from 2011 to 2012. See also Okir Fenghuang Simurgh Phoenix (mythology) References Mythological galliforms Asian mythology Philippine legendary creatures Philippine literature Culture of Lanao del Sur Austronesian spirituality Legendary birds