UK, and was rebranded in Italy under the original British name of Now TV. On 26 April 2017, Now TV launched in Ireland. On 11 September 2017, the service launched as simply "Sky" in Spain, the first Sky-branded product in that country. In March 2019, Sky X launched in Austria, making use of a blend of Now TV and Sky Q elements, and gradually replaced Sky Ticket, as an offering between Sky Ticket and the full TV service Sky Q. On 1 September 2020, Sky stopped offering the product in Spain. In Summer 2016, Sky UK extended the brand to telecommunication services by launching contract-free budget broadband internet in the UK, initially named Now TV Combo, and from early 2018 branded as Now Broadband. In Early 2021, Now TV rebranded as NOW. In Summer 2022, Sky Ticket rebranded to WOW. Spain Sky España was a service of Sky and supplied over-the-top pay television and video on demand service accessible only through the Internet created to compete with Movistar+, Netflix, and Amazon Prime Video in Spain. Yoigo is an operator of Internet and mobile services which maintains an exclusive agreement that allows customers to the rate into Fibra + la Sinfín with unlimited fibre access to Sky España service for €6 per month. The service ceased to be available on 1 September 2020. Some content had already disappeared prior to it closing on 10 August 2020. Content and channels Upon its UK debut in 2012, Now TV offered only films at first, adding sports in March 2013, and entertainment channels in October 2013. Film and entertainment channels are accessed by paying a monthly fee, and sports on an ad-hoc basis ("pay as you go"). Unlike Sky's flagship satellite TV service, Now TV does not require a long-term contract. Now TV offers "passes" with a specific set of content or channels that can be watched on demand or as live TV. The "Entertainment" pass has general entertainment content/channels from Sky itself (e.g. Sky One) and third-parties (e.g. Syfy), whilst the "Kids" pass covers children's networks such as Nickelodeon, and a "Sky Cinema" pass offers over a thousand films from Sky Cinema. There is also a dedicated "Hayu" pass, and a "Sports" pass (which offers a daily or monthly option), along with a sports pass solely for mobile devices to stream live Sky Sports channels. The Now TV boxes and dongles have extra