Development Janet Hunter—America Online—Senior Systems Analyst Ilene Rosenthal—Software Publishers Association—Attorney They explain how games are made, indicating that creating a game can involve 20 to 30 people integrating the various parts, and working on documentation, technical support, and marketing. The point they try to raise is that if sales are low, the authors may decide that the game is unpopular and stop making it. At the end of the video, the DP fades away, leaving Corey and Jenny to decide for themselves whether they will copy the game — they decide against it. Corey, who has some money left over from his summer job, decides that he will buy the game. Jenny agrees and jokes that Corey's game will even come with a manual. The Wall Street Journal has stated that the film's aesthetic is similar to the television program Saved By the Bell. It has also highlighted it as an example of classic bubblegum hip-hop with significant staying power. Criticism The major criticism of the campaign came from educators and the press, who criticized the campaign for only promoting one point of view, instead of a broader scope of the issue of copyright online. That point of view, they argued, was biased because it benefited a specific group (the software publishing industry), and failed to present alternative views such as the Free Software movement. Popularity online In the mid 2000s, the popularity of the video was revived, but this time as a meme. Since the creators have always allowed noncommercial copying of the film, it became a viral video after video-sharing sites such as Google Video and YouTube went online in the mid-2000s. The video first gained popularity on the site YTMND in 2004 and then gained (and regained) widespread YouTube popularity in 2005, 2006, and 2008, sparking user-generated remixes and parodies, and is now considered a popular internet meme. Sequel In May 2009, the Software and Information Industry Association (SIIA) released the trailer for a follow up to the original video of 1992, which premiered on September 9, 2009. Don't Copy That 2 features M. E. Hart reprising his role as "MC Double Def DP". The trailer shows armed SWAT police raiding homes and arresting the mothers of would-be pirates. The SIIA website says that "Antipiracy hero MC Double Def DP will return to drop some knowledge on would-be pirates in the sequel to 1992's 'Don't Copy That