Merrill Lynch Mexico John Romero (born 1967) – video game developer, co-founder of id Software Rosa Rios (born 1965) – 43rd and current treasurer of the United States, businesswoman, executive, and entrepreneur. Louis Ruiz (born 1953) – creator of Ruiz Foods, Inc. (Largest Latino owned company in California) Leslie Sanchez (born 1971) – founder and CEO of Impacto Group LLC, a Washington, D.C.-based market research and consulting firm Tony Sanchez (born 1943) – businessman, philanthropist, and Democratic politician Felix Tijerina (1905–1965) – restaurateur, activist, and philanthropist Solomon Trujillo (born 1951) – CEO and businessman Louis Verdad – fashion designer Sam Zamarripa (born 1952) – entrepreneur, author, and public official Sergio Zyman (born 1945) – marketing executive Historical figures Gregorio Cortez (1875–1916) – Mexican-American outlaw and folk hero Joaquin Murrieta (1829–1853) – Mexican-American bandit or Robin Hood during the California Gold Rush of the 1850s. Other Andre “Big A” – mechanic known for changing his last name to a blank character to protest the Vietnam War Rodney Alcala (1943–2021) – convicted rapist and serial killer Jimmy Santiago Baca (born 1952) – American poet and writer of Apache and Chicano descent Gustavo Brambila (born 1953) – winemaker in the Napa Valley Johnny Canales (born 1947) – talk show host Gregorio Cortez (1875–1916) – Mexican-born and a folk hero to the border communities of the United States and Mexico. GypsyCrusader (born 1988) – far-right political commentator, streamer, white supremacist, former Muay Thai fighter, and convicted felon Pati Jinich (born 1972) – Emmy nominated chef, TV personality, cookbook author Mark Hugo Lopez (born 1967) – Director of Hispanic Research at the Pew Research Center Oscar Ozzy Lusth (born 1981) – 1st runner-up on Survivor; Cook Islands Jair Marrufo (born 1977) – professional soccer referee Edmund McMillen (born 1980) – video game designer and artist Raul Melgoza (1975–2020) – fashion designer Cesar Millan (born 1969) – TV personality, dog trainer, and author Carmen Osbahr (born 1962) – puppeteers Rosita in the children's series Sesame Street Albert Pissis (1852–1914) – architect who introduced the Beaux-Arts architectural style to San Francisco Dionicio Rodriguez (1891–1955) – architect John Romero (born 1967) – American director, designer, programmer, and developer in the video game industry. He is co-founder of id Software Aarón Sanchez (born 1976) – chef and television personality Baldomero Toledo (born 1970) – professional soccer referee Marcela Valladolid (born 1978) – chef and television host Luis Velador (born