Bethlehem, traditional burial place of the biblical matriarch Rachel. Production and release Moore had initially offered to direct the documentary, though Madonna enlisted Åkerlund as director since Moore was busy with his own project, Fahrenheit 9/11. Moore later said that he could help around with the editing and advised Madonna to shoot "as much content as possible". I'm Going to Tell You a Secret was an important film for Madonna, who was determined to show her matured persona through the documentary. She had a meagre budget of one million ($ million in dollars) for production. The singer had to spend time in the editing room with Åkerlund, analyzing all the shots and creating the final version. Side-by-side Madonna had also started working on her tenth studio album, Confessions on a Dance Floor, juggling time between editing the film and recording. Madonna had to fly to Stockholm for the editing and described pruning the 350-hour footage into a two-hour documentary as "exhaustive". She recalled her thoughts during that time: I was sitting there in the theater at the back, showing it to people for the first time. I mean, it was like a puddle of sweat around my feet. It was like, 'Oh my God, oh my God, I hope I did the right thing. Oh, that scene is too long. Oh, that's too short. Are they going to get this part? Are they going to like this? Oh, they're going to think it's boring!' Just worrying the whole way, biting my fingernails off. Before releasing the film, Madonna invited a group of friends and co-workers to watch a rough three-hour cut of the film at a local theater in Notting Hill, and noted their feedback. General consensus was that there was too much of Kabbalah in the film, hence she decided to prune those segments considerably. The documentary premiered on MTV in the United States, on October 21, 2005, at 10:00 PM. She also showed it to the film students at New York's Hunter College and appeared for a Q&A session. This promotion was a part of mtvU's Stand In series, in which celebrities filled in for college professors. In the United Kingdom, the documentary premiered on Channel 4 on December 14, 2005. I'm Going to Tell You a Secret was not released commercially and was only viewed on MTV and Channel 4. Åkerlund told BlackBook that he wished more