Francisco's The Booksmith, put together the Kepler's "Transition Team," a group of volunteer local business and community leaders. It launched “Kepler’s 2020,” an initiative seeking to transform the independent bookstore into a next-generation community literary and cultural center. The project aims to "create a hybrid business model that includes a for-profit, community-owned-and-operated bookstore, and a nonprofit organization that will feature on-stage author interviews, lectures by leading intellectuals, educational workshops and other literary and cultural events," according to Kepler's press release. Under the Kepler's 2020 program Kepler's was split into two legal entities – a for-profit business with a social mission and a community sponsored nonprofit – with the complementary goals of fostering a culture of books, ideas and 'intellectual discourse and civic engagement in the community,' according to Kepler's press release." Since 2012 Kepler's successful turnaround and reinvention have continued to receive wide coverage in national and international press because of public's interest in finding sustainable models to keep bookstores thriving. See also Cody's Books Printers Inc. Bookstore Further reading Markoff, John. What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry. New York: Penguin, 2005. Notes External links The Kepler's 2020 Project SaveKeplers.com Photograph of Kepler's Kepler's Books: Paperback Dreams Bookstores in the San Francisco Bay Area Independent bookstores of the United States Companies based in Menlo Park, California Bookstores established in the 20th century American companies established in 1955 Retail companies established in 1955 1955 establishments in California