in the revised branding on-air later that month. Azteca has been inching up in market share against its larger competitors thanks to strategic changes spearheaded by president-CEO Manuel Abud, who was president of Telemundo's station group before joining Azteca in 2014. Azteca lost several affiliates as part of the launch of Fox Networks Group/RCN Televisión's joint effort network MundoFox in fall 2013; however it gained several back and never lost much ratings ground by the time MundoMax ended operations in December 2016, a year after Fox backed out of the joint venture. On November 29, 2017, it was announced that TV Azteca sold its American counterpart to HC2 Holdings in New York City. The transaction closed that same day. Azteca still retained some rights on part of its programming inventory, marketing, advertising sales, assets finance and operations. The transaction also included a seven-year programming and services agreement that allowed HC2 Network to have access, under certain rules, to TV Azteca's library and programming in Mexico, including top entertainment shows, talk shows, reality programs, network and local news, as well as telenovelas and other scripted series. HC2, now known as INNOVATE Corp., also licensed the Azteca America brand and its logo. On October 21, 2022, INNOVATE Corp. announced that Azteca América would cease operations on December 31, after 22 years of operation as a competitor to leading Spanish networks Univision and Telemundo. Prior to the announcement, INNOVATE had been selling most of the full-power stations operated by Azteca América, and began notifying affiliates and advertising partners of the network’s planned closure. In addition, TV Azteca had entered into a content and co-production agreement with competitor Estrella TV that will see its news and entertainment programming blended onto that network's schedule. The network went off the air on January 1, 2023, at around 12:59 a.m., after an airing of Ya Cayó Renovado. Prior to the shutdown, Azteca América's website was sunsetted on December 26, 2022. Programming Azteca América formerly operated on a 150-hour network programming schedule. It provided various types of general entertainment programming to owned-and-operated and affiliated stations Monday through Fridays from 3:00 a.m. to 12:00 a.m., and Saturdays and Sundays from 5:00 a.m. to 12:00 a.m. Eastern and Pacific Time. All other time periods were filled with infomercials. Affiliates were allowed the option to carried local programming – including local public affairs programs, local brokered programming and, less commonly, newscasts