to 15% depending on the province. This arrangement will be discussed again in December 2018 to determine whether the five months of experience indicated that the 75/25 tax splitting scheme had proved to be appropriate. Regulation by province In Canada, regulation varies province to province, though there are some general rules regarding promotion, packaging, and advertising. Adult-use cannabis can only be sold in packages of a single colour without graphics other than the logo and a health warning. Cannabis companies in Canada will not be allowed to promote themselves through TV commercials, billboards, or glossy magazine ads, sponsor people or events, or put their names on sports and cultural facilities. To address these advertising challenges, some brands are connecting with popular media influencers like Gene Simmons and the Trailer Park Boys. The Cannabis Act (2018) gave provinces the power to determine the method of distribution and sale and whether cannabis use will be legal inside private residence or homes if children are present in the home 12 or more hours in a day, and each will also establish the legal age for cannabis use. An excise tax will be levied, to be shared with the provinces and territories. According to the federal government, estimated annual sales will be $4 billion (US$3.2b). The Cannabis Act (2018) also allows householders to grow up to four cannabis plants, but Quebec and Manitoba announced that they would not permit this option. New Brunswick is specifying indoor growing only in a separate locked space, but will also allow outdoor growing for plants that are up to 1.52m (5 feet) high. The minimum age to purchase and consume cannabis in most of Canada is 19 years old with the only exceptions being Alberta which has it at 18 years old and Quebec where it is 21 years old (the highest in the country). Manitoba and Quebec are currently the only provinces or territories where the legal cannabis age is not identical to the alcohol and tobacco purchase age (19 for cannabis in Manitoba and 21 in Quebec vs. 18 for alcohol/tobacco in both provinces). Under the newly elected Coalition Avenir Québec government, the Deputy Minister for Health in October 2018, Lionel Carmant announced that the Government will tighten the rules on cannabis consumption, including increasing the legal age to consume to 21 from 18. In 2019, CAQ announced Quebec will also ban the sale of cannabis