his own choir from Rovaniemi for the Finnish version of the Clash of the Choirs miniseries. He named his choir "Rock'n'Rollo" and invited the choir to perform in Lordi's anniversary concert in 2012. Filmmaking In the late 1980s, Mr Lordi started to make horror movies with friends. As a movie director and effects designer, he, along with the young movie makers Pete Riski (Lordi's future music video director), Petri Kangas, Kimmo Valtanen (to-be Sony BMG Finland CEO) and Tomi Yli-Suvanto, received many awards and represented Finland at international film festivals. Mr Lordi has also worked as a storyboard artist for Finnish movie producers and directed many Finnish music videos. Painting Mr Lordi has had three art exhibitions in Finland. The exhibitions have also contained Mr Lordi's artwork for Lordi and other bands. Personal life Born and raised in Rovaniemi, Mr Lordi became interested in monsters and special effects in his early youth, in major part through horror movies. He was also an avid fan of The Muppet Show and E.T. and soon was introduced to the world of heavy metal through his friend Risto Niemi, when he was eight years old. Always interested in masks and visual performances, he took special interest in Alice Cooper, W.A.S.P., Mötley Crüe, Kiss and Twisted Sister. He started numerous bands with his friends and designed logos and album covers for all of them. Mr Lordi did not do well at school – except for music and drawing. After years, he graduated as a media designer, specialising himself in video editing. He made Lordi's first music video, "Inferno", a seven-minute combination of horror fantasy and heavy metal music video, in 1995. The video featured Mr Lordi's friends in heavy makeup and masks and horror decorations made by Mr Lordi – and Mr Lordi himself singing without any makeup. Shortly thereafter, he met his future band members on a Kiss Army trip to Sweden and Lordi turned into a real band with four members – Mr Lordi, G-Stealer, Enary and Amen. He married his long-time girlfriend Johanna Askola in early August 2006 in his home town Rovaniemi. The couple divorced in 2015. Character background Like the other members in the band Lordi, Mr Lordi too has a fictional background story and appears as fictional monster in comic books and music videos of Lordi. His character has been described as the names "The Hulk from Hell", "The