In anthropology, high-context culture and low-context culture are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. The continuum pictures how people communicate with others through their range of communication abilities: utilizing gestures, relations, body language, verbal messages, or non-verbal messages. "High-" and "low-" context cultures typically refer to language groups, nationalities, or regional communities. However, the concept may also apply to corporations, professions and other cultural groups, as well as to settings such as online and offline communication. High-context cultures often exhibit less-direct verbal and nonverbal communication, utilizing small communication gestures and reading more meaning into these less-direct messages. Low-context cultures do the opposite; direct verbal communication is needed to properly understand a message being communicated and relies heavily on explicit verbal skills. The model of high-context and low-context cultures offers a popular framework in intercultural-communication studies, but has been criticized as lacking empirical validation. History of differing context cultures These concepts were first introduced by the anthropologist Edward T. Hall in his 1959 book The Silent Language. Cultures and communication in which the context of the message is of great importance to structuring actions are referred to as high context. High-context defines cultures that are usually relational and collectivist, and which most highlight interpersonal relationships. Hall identifies high-context cultures as those in which harmony and the well-being of the group is preferred over individual achievement. In low context, communication members' communication must be more explicit, direct, and elaborate because individuals are not expected to have knowledge of each other's histories or background, and communication is not necessarily shaped by long-standing relationships between speakers. Because low-context communication concerns more direct messages, the meaning of these messages is more dependent on the words being spoken rather than on the interpretation of more subtle or unspoken cues. A 2008 meta-analysis concluded that the model was "unsubstantiated and underdeveloped". Characteristics of high-context and low-context cultures Denotation and connotation High-context cultures are related to connotation. People within high-context cultures tend to be more aware and observant of facial expressions, body language, changes in tone, and other aspects of communication that are not directly spoken. Denotation tends to be attributed to low-context culture People in low-context cultures communicate in a more direct way, with explicitly speaking what they want to communicate. Interpersonal relationships Individualism and collectivism are related to low-context and