doughnuts in exchange for fixing the problem, was noted as a "lesson in Twitter crisis management". In 2016, Greggs moved their head office from Jesmond, Newcastle upon Tyne to Quorum Business Park, Longbenton, North Tyneside. In that same year, Colin Gregg was accused of preying upon children, partly using his philanthropic role within the company. Eventually, he was convicted in March 2017 on nine counts of indecent assault and was sentenced to imprisonment until at least 2030. In 2020, all shops closed in response to the COVID-19 pandemic. In 2022, Greggs opened its largest location in a Primark store in Birmingham. A queue formed outside the shop 30 minutes before the grand opening, with some people running under the barriers as they were opened. A collaborative clothing range, "Greggs X Primark", was also released. COVID-19 impact In response to the ongoing disruption, Greggs was forced to close all stores on 24 March 2020, furloughing most of its employees. On 24 April 2020, it was decided Greggs were carrying out a controlled trial of 20 stores in Newcastle with regard to safety measures taken in response to COVID-19. This was later called off; due to the amount of press coverage it was deemed dangerous and trials were carried out behind closed doors at undisclosed locations throughout the UK. After a successful trial Greggs announced it was opening 800 shops around 15 June 2020, with all the new measures in place which include perspex screens, social distancing markers and door staff. The company has also said reduced trading hours and a reduced menu will be in place until further notice. Greggs opened all shops with the new measures near the end of July 2020. Some food items were reintroduced to the menu in September 2020. In November 2020, the company announced it would be cutting 820 jobs due to the COVID-19 pandemic that affected the company's sales. Operations In 2019, the chain had over 2,000 outlets, nine regional bakeries that make products local to the area, like Scotch Pie in Scotland, and also employed 22,000 staff. Some items are only sold in particular regions. The company also sells some of its products – such as bakes, melts and pasties – through the supermarket chain Iceland. Delivery service and Click & Collect In October 2016, Greggs announced that it would be launching a delivery service on a trial basis, with plans to implement