Messenger application on the iOS App Store, which allowed users on mobile devices running iOS to communicate with their contacts via the Microsoft Messenger service. In addition to the instant messaging functionalities, the application also allowed users to view their Messenger social feed, view their friend's Profiles, and integrate with Hotmail and Photos. Feature phone Windows Live also provided customized services specifically created for feature phones. It was offered via three channels — through Client-based (for Windows Mobile and other supported mobile devices such as Nokia phones), Web-based (for WAP or GPRS-enabled mobile web browsers), or SMS-based services. Search services Bing, a replacement of the search engine Live Search, was originally named Windows Live Search (and MSN Search prior to that) and was once part of the Windows Live family of services. Windows Live Search once occupied the homepage of Live.com, the domain for all Windows Live services. However, on March 21, 2007, Microsoft decided to separate its search developments from its Windows Live services family, forming part of the Live Search and Ad Platform. As part of this reorganization, the new search brand, Live Search, was consolidated with Microsoft adCenter, a part of Microsoft's Platform and Systems division. However, Microsoft recognised that there was a brand issue as the word "Live" continued to remain in the brand. As an effort to create a new identity for Microsoft's search services, on June 3, 2009, Live Search was officially rebranded as Bing. Developer services Live Connect is a collection of APIs and common controls that allow developers to have a deeper control and offers access to the core Windows Live services and data through open and easily accessible application programming interfaces (APIs). Live Connect is built on standard web technologies such as OAuth 2.0, Representational State Transfer (REST), and JavaScript Object Notation (JSON), and is designed to work with any technology or device. Live Connect unites the previously separate APIs of Windows Live into a single API that is based on industry standards and specifications. Discontinued services Software Microsoft has released several computer programs with "Windows Live" brand, a summary of which is included below. All except Windows Live OneCare are freeware and published in a software suite called Windows Essentials (formerly Windows Live Essentials). Essentials programs are designed to integrate well with each other, within Windows, and with other Windows Live services such as OneDrive and Outlook.com. Windows Live OneCare