was one of the most sold items. Physical Walmart stores as well as regional store Meijer carried them in stock. In October 2016, the Ecto Cooler Facebook page announced that the drink would be again discontinued at the end of the year with a post saying "My eyes are welling up with green tears as I write this: #EctoCooler will be laid to rest at the end of this year #RIPEcto". Fans were urged to stockpile the drink while they still can; however, response to this news from fans was overwhelmingly negative considering the drink was never mass-produced or easy to find in stores during its May to December run. With the November 2021 release of Ghostbusters: Afterlife, a direct sequel to the original franchise, Ecto Cooler received an even more limited reissue. The 2021 reissue was not available for retail purchase, at all; the only way to acquire it was to win it by responding to official Hi-C and Ghostbusters-related social media posts or by buying it on the secondary market, where prices for a single 12-ounce bottle almost immediately reached the $200-$500 range. McDonald's In April 2017, headlines were made when McDonald's restaurants announced they were discontinuing Hi-C Orange Lavaburst from their beverage menu and replacing it with the carbonated Sprite TropicBerry flavor soda and Fanta as part of a new promotional deal with Coca-Cola. Social media was flooded with the comments of unhappy customers. In February 2021, McDonald's announced that Hi-C Orange Lavaburst will officially be returning to their menu by summer 2021. In popular culture Hi-C products appear in the film The Disorderly Orderly and Flamingo Road (film). The Hi-C Ecto Cooler drink appears in Season 4 Episode 4 of the Adult Swim series Rick and Morty, and Episode 5 of the Disney+ series Loki. In the FX series The Bear season 1 episode "Dogs", Carmen makes a homemade version for a children's party- which is accidentally contaminated with Xanax. References External links Historical packaging (Archived from the original on October 19, 2016) Ecto Cooler Website Coca-Cola brands Products introduced in 1947 Fruit drinks