Windows Live Personalized Experience (also known as My.Live.com, previously Live.com) was a customizable portal launched by Microsoft in early November 2005. It was one of the first Windows Live services to launch. Features Live.com lets users add RSS feeds in order to view news at a glance. Building off Microsoft's Start.com experimental page, Live.com could be customized with Gadgets, mini-applications that could serve almost any purpose (e.g. mail readers, weather reports, slide shows, search, games, etc.). Some gadgets integrated with other Windows Live services, including Hotmail, Live Search, and Favorites. Users could create multiple site tabs and customize each with different feeds, gadgets, layouts, and color schemes, thus making it a competitor to iGoogle and Pageflakes among others. History On December 14, 2004, Start.com, the predecessor to Live.com, began internal testing. On February 5, 2005, the first version, http://www.start.com/1, went live. On March 10, http://www.start.com/2 went live, and on June 3, http://www.start.com/3 went live. On September 1, they released to http://www.start.com/. On September 13, developer sites went live. The Live.com domain was previously owned by Live Networks Inc., a producer of streaming network software. Microsoft's Live.com launched on November 1, 2005 with the Windows Live brand and various improvements. . By November 8 they had added Firefox support. On November 23 themes were added. On December 15, support for Opera 9, new gadgets, and other improvements went live. On December 20, the search engine was improved. January 27, 2006 saw support for images in RSS feeds. On February 28, the search box was updated. On March 7, Live.com was updated with a new look, more gadgets, and an improved interface. It also featured, for the first time, the new Windows Live Search (now Bing). Features included intelligent scrolling, dynamic image search, and saved searches. On March 30, other improvements were made, especially regarding the first run experience and persistence of search-only mode. On September 12, 2006, Live.com officially came out of beta, and a beta version of Live.com Mobile was also released for mobile devices. In the following few days, MSN Search began redirecting to the new Windows Live Search, and the rollout was complete. On August 3, 2007, Microsoft Japan revealed details for Windows Live 2.0 in its annual Business Strategic Meeting 2008, including a new version of Windows Live homepage. A new Windows Live portal, branded Windows Live Home, was expected to be released in Fall 2007, featuring