ready to record any music" at that time. Release The film premiered at the Odeon Leicester Square on 29 October 2008. Princes William and Harry attended, and proceeds from the screening were donated to the charities Help for Heroes and the Royal British Legion. The film was originally scheduled to be released in the UK and North America on 7 November; however, Eon pushed forward the British date to 31 October during filming, while the American date was pushed back in August to 14 November, after Harry Potter and the Half-Blood Prince had been moved to 2009, thereby allowing the distributors to market the film over the autumn blockbuster Thanksgiving holiday weekend. In Australia, the film was moved a week to 19 November, after 20th Century Fox chose to release Australia on Quantum of Solaces original date of 26 November. Marketing Returning product placement partners from Casino Royale included Ford, Heineken, Smirnoff, Omega SA, Virgin Atlantic and Sony Ericsson. A reported £50 million was earned in product placement, which tops the Bond films' record of £44 million for Die Another Day. The 2009 Ford Ka is driven by Camille in the film. Avon created a fragrance called Bond Girl 007 with Gemma Arterton as the "face" of the product. Coca-Cola became a promotional partner, rebranding Coke Zero as "Coke Zero Zero 7." A tie-in advert featured the orchestral element of "Another Way to Die." In the film, Coca-Cola was briefly seen being served at Dominic Greene's party. Sony held a competition, "Mission for a Million," enabling registered players to use their products to complete certain tasks. Each completed "mission" gave consumers a chance to win $1 million and a trip to a top-secret location. Merchandise Corgi International Limited made 5-inch action figures and gadgets (such as a voice-activated briefcase), as well as its traditional die-cast toy vehicles. It also created 7-inch figures of characters from the previous films. Scalextric released four racing sets to coincide with the film. Activision released its first James Bond game, also titled Quantum of Solace, which is based on both Casino Royale and Quantum of Solace. It is the first Bond game to feature Craig's likeness and the first seventh-generation console game in the series. Swatch designed a series of wrist watches, each of them inspired by a Bond villain. Though the screenplay was not novelised despite its original storyline, Penguin Books published a compilation