banned some of the former moderators for their abuse of tripcodes and avatars. He also repressed many in-site user communities, such as Rozen Maiden and My Little Pony fans, child porn posters, and anime fans posting outside of the /a/ board. Unlike previous owners and copy-cats, who tried to preserve the original image of Dvach, Abu introduced many innovations. The welcoming message was changed to . (), becoming an informal slogan of 2ch.hk. The site used Makaba, a custom version of the widespread Wakaba engine. Abu was criticized by users for promoting the imageboard in social networks like Twitter and VK. When the board was advertised in MDK, one of the largest VK communities, the 2ch thread discussing this fact was deleted by Abu, who became a moderator in the community. Abu also introduced subscriptions to the site, "passcodes", which allow users who have bought them to avoid captchas and attach up to eight images to their posts instead of the default four. In 2011, Abu was doxxed. His identity was revealed as Nariman Namazov (), a 27-year-old Azerbaijani SEO specialist from Moscow. Initially, Abu tried to ridicule and dismiss the revealing, but it was confirmed in 2013. Since then, he officially represented 2ch.hk in media, and address users with annual New Year speeches. Alleged Mail.Ru deal In September 2016, during alleged DDoS attacks on 2ch.hk, the Mail.Ru Group, a state-affiliated company that owned a popular e-mail service and VK, provided its services to defend the website. It is widely believed that 2ch.hk was sold to the company, which was criticized by users. The speculated deal raised concerns about the disclosure of user data and anonymity principle violations. Many users left the website, and a large part of them migrated to Lolifox, a Brazilian imageboard, later abandoned by its original users and completely taken over by Russians. Subculture and slang Many Dvach terms have become widespread in Russian Internet slang, such as (, "girl") and (, "guy"), both of which are derived from Japanese honorifics, (, "ugly", literally "shitted up"), and expressions like ( instead of "ask your questions"). Many newcomers tend to overuse some outdated local slang, which they imagine is appropriate. Many terms have been borrowed from the West. Some of them have undergone Russification, like (influenced by a Russian proper name, from English "same person", a poster who pretends to be several different people in a discussion)