London), Arthur Elwen Cameron (born 14 February 2006, Westminster) and Florence Rose Endellion Cameron (born 24 August 2010, Cornwall). Ivan was born with a rare combination of cerebral palsy and severe epilepsy and died at the age of six at St Mary's Hospital, London. Florence Cameron's third given name, Endellion, is taken from the Cornish village of St Endellion; she was born early at the Royal Cornwall Hospital while the Camerons were on holiday in Cornwall. Work and politics Samantha Cameron served as Creative Director at British accessories brand Smythson of Bond Street, from 1997 until May 2010, winning a British Glamour Magazine Award for Best Accessory Designer in 2009. She took on a part-time creative consultancy role at Smythson after her husband became Prime Minister. From 2011 to 2015 Cameron was on the judging panel for the Vogue Fashion Fund alongside Victoria Beckham, Alexandra Shulman, and Lisa Armstrong. She served as an ambassador for the British Fashion Council playing a prominent role in London Fashion Week. In 2013, Cameron was named in Tatler's Top 10 Best Dressed List. In 2015, Cameron was named In Vanity Fairs International Best-Dressed List. In 2017 Cameron founded Cefinn, a contemporary womenswear brand based in London that launched its first collection in February of that year. The name Cefinn (pronounced 'Seffin') is an acronym of her four children's names, Ivan, Nancy, Elwen, and Florence, between the first and last letters of Cameron. Charitable causes Cameron is active for several charitable causes, and in June 2013 she became a patron for Revitalise. Cameron has volunteered for Dress for Success, a nonprofit organisation that gives free clothes and advice about job interviews to unemployed women. In October 2012, she held a benefit for them at Number 10. On 11 December 2015, it was announced Cameron, one of sixteen celebrities, to participate in the Great Sport Relief Bake Off, which aired in 2016 as part of that year's Sport Relief fundraiser. Cameron is an ambassador for the charity Save the Children. In March 2013, after visiting Syrian refugees in Lebanon, Cameron said: "As a mother, it is horrifying to hear the harrowing stories from the children I met today, no child should ever experience what they have. With every day that passes, more children and parents are being killed, more innocent childhoods are being smashed to pieces." Other issues Cameron is credited with coining the phrase "There