a title was on the superhero-team series Justice League of America from #86–99 (Dec. 1970 – June 1972); in the story "The Most Dangerous Dreams of All" in issue #89 (May 1971), he himself makes a cameo appearance and breaks the fourth wall at a time when such experimentation in the mainstream was rare. He had previously scripted "His Name Is... Kane", in House of Mystery #180 (June 1969), in which the short tale's penciler, Gil Kane, stars as an artist drawing for DC Comics and venturing into the physical House of Mystery. Friedrich co-created Merlyn in Justice League of America #94 (Nov. 1971) and the character was adapted into the Arrow TV series in 2012. Moving to Marvel after four years, Friedrich scripted every issue of Iron Man but three from #48–81 (July 1972 – Dec. 1975). In issue #55 (Feb. 1973), he co-scripted the introduction of the popular characters Thanos and Drax the Destroyer, created and co-scripted by artist Jim Starlin. Other work includes issues of Marvel's Captain America, Captain Marvel (where he worked with artist Jim Starlin on the latter's transition to writer on an acclaimed run of that series), The Power of Warlock, "Ka-Zar" in Astonishing Tales, "Ant-Man" in Marvel Feature, and The Outlaw Kid, writing a short-lived revival of Doug Wildey's Western series from Marvel's 1950s predecessor, Atlas Comics. Star*Reach Friedrich's most notable contribution may be his 1970s anthology series Star*Reach, a forerunner of the independently produced comics that proliferated, beginning in the 1980s, with the rise of the "direct market" of comic-book stores. Star*Reach styled itself as a "ground-level" comic book – not an underground comix publication, but also not mainstream or "overground". Eighteen issues were released between 1974 and 1979, with Friedrich's same-name publishing company expanding to other series, including Quack; Imagine; and Lee Marrs' Pudge, Girl Blimp, along with a number of one-shot comics, before closing down. For this and other efforts, Friedrich received an Inkpot Award at the 1980 San Diego Comic-Con. Comics historian Richard J. Arndt wrote in 2006 that Star*Reach Friedrich closed Star*Reach as a publisher in 1979 but reopened it as a talent agency in 1982. In the 2000s, Friedrich served as Chair of the National Legislative Committee for the Graphic Artists Guild, while a member of the California/Northern chapter. WonderCon Friedrich, in partnership with Joe Field, owned and operated the San Francisco Bay Area comic book convention