new format, so when WILD signed on at sunrise on October 20, it was reborn as a new urban contemporary gospel formatted station, Praise 1090, based on the success of WPZE-FM in Atlanta and WPPZ in Philadelphia. The "Praise 1090" format was short-lived. On January 30, 2006, the 1090 frequency changed formats again. WILD became the Boston affiliate for the company's African American-targeted news/talk network, featuring Michael Eric Dyson, Warren Ballentine, Al Sharpton and 2 Live Stews. WILD-FM is sold On August 21, 2006, radio industry website All Access reported that Entercom bought WILD-FM and changed the format (after a "stunt") to rock (a simulcast of WAAF), a move designed to improve WAAF's signal in the Boston and South Shore areas. WILD-FM flipped to the simulcast at 5:30 p.m. on August 22. The sale of WILD-FM meant that the Tom Joyner morning show would return to AM 1090, and WILD would revert to contemporary inspirational and gospel music, ending the news/talk format. The news/talk format subsequently returned that December. In the summer of 2008, the station flipped to a various/brokered format on weekdays and classic soul and gospel on weekends. From December 2008 to May 31, 2011, WILD was the Boston affiliate for Radio One's African American-targeted news/talk network. China Radio International In June 2011, the station became a full-time affiliate of China Radio International. In 2016, Radio One sold WILD to Radio Boston Broadcasting, a company 78-percent owned by Universal Broadcasting Group and 22-percent owned by AIM Broadcasting, for $888,326.16. Radio Boston Broadcasting had been operating the station through an LMA. The station was taken silent on November 4, 2019. Life Changing Radio Effective October 29, 2020, the station was sold to Blount Communications for $80,000, and the station returned to the air, airing a Christian format branded "Life Changing Radio" as part of a simulcast with 760 AM WVNE in Leicester, Massachusetts. See also 1090 AM List of AM radio stations in the United States by call sign (initial letters WG–WM) References External links ILD Radio stations established in 1946 1946 establishments in Massachusetts ILD ILD