2005, he published The Game: Penetrating the Secret Society of Pickup Artists (Regan Books, 2005), a book about his transformation into "Style", a pickup artist under the tutelage of Mystery. In addition to documenting his experiences with pickup artists like Mystery, Steve P, Rasputin (Hypnotica), Ross Jeffries, and numerous others, it also describes his interactions with celebrities including Britney Spears, Tom Cruise, and Courtney Love. The book made a month-long appearance in The New York Times bestsellers list in September–October 2005, and reached the #1 position on Amazon.com immediately after its release in the United States. Strauss appeared on various TV shows, including The View and ABC Primetime, and he participated in many book signings. It was optioned to be made into a film by Spyglass Entertainment, with Chris Weitz adapting and producing. After publishing the book, Strauss temporarily retired as a pickup artist and settled with a longtime girlfriend Lisa Leveridge, who played guitar in Courtney Love's band The Chelsea. An article in the Sunday Mirror suggested that Leveridge broke up with Strauss in February 2006 to date Robbie Williams. Strauss denied the Williams rumor, but confirmed his breakup with Leveridge on his mailing list a few months later. His follow-up book, the graphic novel How to Make Money Like a Porn Star, was published on September 26, 2006. The same year, "Shoot", Strauss' short film about becoming a rock star, was released. He co-wrote, directed and performed in Shoot. Also in 2006, in collaboration with Dave Navarro and Entourage writer Cliff Dorfman, he created a one-hour TV drama The Product for FX. He also worked with James Gandolfini on a show, Roadies, for HBO. In 2007, he released a follow-up to The Game, Rules of the Game, a two-book boxed set. Strauss has continued to be involved with pickup artistry through his dating coaching company Stylelife Academy, founded in 2007. Most of the coaching is done by employed coaches, rather than Strauss himself, though he does make appearances at yearly conferences and in some video products sold by the company. In 2012, Strauss released a board game/party game as a follow up to The Game and Rules of the Game called "Who's Got Game? The Game with Benefits." Strauss is credited with popularizing the pick-up artist community and making its existence widely known. In an October 2015 interview he said of that community "there are some really damaged