The Mitchell & Ness Alley Store is in Ashburn Alley beyond left-center field. On January 24, 2011, the Reading Phillies, AA affiliate of the Phillies announced that they had signed Mitchell & Ness as a naming-rights partner of its apparel store at the R-Phils' FirstEnergy Stadium. On March 23, 2012, Jonathan Yuska was brought on as Head of Mitchell and Ness. In May 2016, Adidas sold Mitchell & Ness to "Juggernaut Capital Partners", a Washington, D.C. based private equity firm. International expansion Mitchell & Ness, expanded internationally launching in the United Kingdom and Australia in 2012. In April 2015, Mitchell & Ness grew its international sporting codes portfolio from NBA, NHL and NFL, to also include New Zealand and Australia’s National Basketball League (NBL). Mitchell & Ness produced headwear such as sports caps for the NBL during the 2015-2016 season. In 2016-2017, Mitchell & Ness continued its partnership with the NBL to supply on-court and off-court clothing for the league as the official apparel partner of the competition. For the 2016-2017 season, Mitchell & Ness provided new official on-court basketball jersey and short designs, which were made in Australia and featured structural improvements. After the 2016–2017 NBL season, the agreement between Mitchell & Ness Australia and the NBL was extended for another two years, lasting until the end of the 2019 season. The NBL’s partnership with Mitchell & Ness then changed to the sporting company then providing the league with headwear designs and stopping production of NBL apparel. In 2022, the 10 teams which make up Australia and New Zealand's NBL are still wearing headwear supplied by Mitchell & Ness. Several of the NBL teams the brand produces headwear for include the Adelaide 36ers, Brisbane Bullets and Melbourne United. Sales history Owner Peter Capolino reported to Sports Illustrated that Mitchell & Ness had annual sales revenue of $1.5 million per-year in 1998. Revenues rose to $2.2 million in 1999 and were $2.8 million in 2000. Sales were more than $5 million in 2001 according to ESPN.com while Capolino reported annual sales of $4.5 million in 2001 to USA Today. Sales rose to $23 million in 2002. Popular products Mitchell & Ness's throwback uniforms were created to reproduce classic to very modern team and player sports jerseys which are either no longer available or hard to find. Mitchell & Ness began producing baseball (Cooperstown Collection) jerseys in 1988, although the company