for SoBe called the Quarterly a "good fit" because SoBe targets the same age group as A&F. The decision to discontinue For Christmas 2003, Abercrombie & Fitch released its most controversial Quarterly yet. It was 280 pages and was subtitled David Abercrombie & Ezra Fitch's Christmas Field Guide. The cover proclaimed in bold letters, "280 pages of moose, ice hockey, chivalry, group sex and more." The inside features discussed tips for oral sex and displayed images of group sex and nude young adults frolicking in a river. Included was a letter from the editor which read: "We don't want much this year, but in keeping with the spirit, we'd like to ask forgiveness from some of the people we've offended over the years....If you'd be so kind, please offer our apologies to the following: the Catholic League, former Lt. Governor Corrine Wood of Illinois, the Mexican American Legal Defense and Education Fund, the Stanford University Asian American Association, N.O.W." The reaction was an unprecedented wave of strong protest. While protest was mounting, a former model revealed that subjects unwilling to go nude were dismissed by Weber and Shahid, and that Weber constantly pressured them to "act sexier". A Quarterly contributor remarked, "They're [A&F] all about crossing the lines, but this time they drew a line in the sand. They were kind of asking for it." On December 9, 2003, Abercrombie & Fitch announced its decision to withdraw the issue and to end the publication, stating that the Christmas issue would be its last. Chairman and CEO Mike Jeffries stated that he ended the Quarterly because he was "bored" with it. A company spokesperson said that "we just felt it was time to retire it and come back with something that has beautiful imagery and classical photos." Another statement from the company said that "while [A&F] has enjoyed success with the quarterly over the years, the company believes it is time for new thinking and looks forward to unveiling an innovative and exciting campaign in the spring." Copies were removed from store shelves, and the remainder were distributed only to subscribers. A&F had finished shooting for A&F Quarterly Spring 2004 in Rome in October 2003. Reactions There were many reports that the editor-in-chief Savas Abadsidis was "quietly" fired a week before December 9. The reason told was that there had been "creative differences over the Quarterlys next step." A&F executives hoped