Nikon Corporation, Park was solely chosen to become their main model for their new Nikon Coolpix p300 camera. Dongkook Kim, brand manager of Nikon Korea, stated that signing her would increase their products "attractiveness", and motivate buyers to purchase their items. After her campaign debuted, the company reported a massive increase in sales that put them only behind Samsung, the largest business conglomerate in South Korea, for the year of 2012. The company named the camera after her, going by the official name of "Sandara Digicam". Park is also well known for endorsing makeup brands. Despite having already worked with Etude House in 2010 alongside her group, the makeup brand sought to continue with her for an additional two years with the belief that her image would be a "good influence" to potential buyers. Over the course of her endorsement with Etude, the brand was able to compete with popular local makeup companies and were launched to international success. An umbrella called 'Sweet Bunny' was made available online and in stores to be given to buyers who paid for a certain number of items. The limited special not only increased Etude House's sales, but also attracted a foreign consumer base who, moments after Park was seen holding the item, visited the South Korean stores specifically to purchase the umbrella, where it was bought in every color. In a week, Etude House sold over 40,000 of the umbrellas, ultimately selling out the product. A representative described the reactions of the public as "surprising". The makeup brand won several web awards for their achievements in marketing, services and makeup as well. In 2013, Sandara became the new makeup model for Clio, a well-established makeup company founded in 1993. Immediately after, sites recorded increased sales and her 'bloody series' makeup became a top-seller. The following year, the company's mascara, Salon de Cara, was launched with Park as its model and sold out 130,000 units of its initial stock nationwide in three weeks. The mascara went on to sell a record-breaking 300,000 units in the months following. A fan-signing event was held on November 14 as a thank-you to the buyers. Clio then closed the year with four awards, three of which were modeled by Park. In 2015, Park joined the likes of supermodels Cara Delevingne, Sean O'Pry, and fashion model/TV personality Kendall Jenner as Penshoppe's ambassador. The following year, Park and G-Dragon were