Westbourne is an affluent residential and shopping area of Bournemouth, Dorset. It is located in between Branksome, Poole and the centre of Bournemouth, just off the A338. Poole Road, mainly full of specialised shops and small cafes, runs through the centre of Westbourne with Seamoor Road curving round bringing more shops and services. Many of the shops have residential property above them. Businesses and buildings The area has become a fashionable and popular part of Bournemouth with a unique mix of clothing shops, cafés, restaurants and many other independent businesses. Westbourne has a reputation for being the fashion district of Bournemouth, which is supported by the many boutiques and home interior shops located in the main shopping area. The main high street of Westbourne is centred around the grade II listed Victorian shopping arcade that links Poole Road and Seamoor Road. It was built in 1884-5 in a polychrome gothic style by the builder Henry Joy, who also built Bournemouth arcade. On 13 March 2007 a large M&S Simply Food replaced the Waitrose store which moved to the Upper Parkstone area of Poole. There are several international language schools in Westbourne. Westbourne had an ornate cinema called "The Grand", that was converted into a bingo hall. The bingo hall has since closed. Westbourne is also home to the head office of the Liverpool Victoria Group which has three buildings, Frizzell House in the centre of County Gates roundabout, with Victoria and County Gates houses close by. It is a large local employer with around 1600 staff. Many local traders are members of the Westbourne Traders Association (WTA). The group promotes the interests of the traders and aims to raise the profile of Westbourne to tourists and local residents. In May 2009, the WTA released a free map and business directory with distribution across the South coast. In 2011 a new campaign to promote Westbourne as a shopping and tourism destination was launched under the name 'Discover Westbourne'. Their website has a directory listing all shops and businesses in Westbourne. Notable residents The subarea known as Alum Chine (a chine being the local name for a deep gorge caused by river erosion extending to the sea) provides a pathway to the beach, and is crossed by a pedestrian suspension bridge. Branksome Dene chine is nearby and it was on a bridge across this chine from which Winston Churchill fell when he