Tchibo is a German chain of coffee retailers and cafés known for its range of non-coffee products that change weekly. The latter includes: clothing, furniture, household items, electronics and electrical appliances. In Germany, Tchibo's slogan is "Every week a new world" (). Tchibo has further expanded its product range to sell services such as travel, insurance, and mobile-phone contracts. With over 1,000 shops, Tchibo is one of Germany's largest retail chains. The company is headquartered in Hamburg. Tchibo's coffee is sold in supermarkets and other smaller stores in the United States, Canada, Czech Republic, Saudi Arabia, Slovakia, Slovenia, Bulgaria, Romania, Turkey, Hungary, Ukraine, Syria, Israel, Jordan, Russia, United Arab Emirates, Poland, Ireland, United Kingdom, Switzerland, Liechtenstein, and Lebanon. It is also sold online. History Founding Tchibo was founded in 1949 in Hamburg by Max Herz and Carl Tchilinghiryan, and still maintains its headquarters in the north of the city. The name Tchibo is an abbreviation for Tchiling and (coffee beans). During its formative years, Tchibo concentrated on a mail-order service of freshly roasted coffee beans, processed in the company's own roasting facility in the Hamburg district of Hoheluft. Expansion In 1977, Tchibo purchased shares of Beiersdorf and in 1980 became the majority shareholder of the Hamburg cigarette producer Reemtsma. The Reemtsma stake was sold in 2002 to Imperial Tobacco for €5.2 billion.In 1986, they tried their luck in the video game console market and released the Tele-Fever home video game console. It sold only very few units. After buying its rival Eduscho in 1997, Tchibo became the market leader in Germany with 20%. In the 1990s, Tchibo began to expand to countries outside Germany and now has shops in Switzerland, Liechtenstein, Austria, the Netherlands, Poland, Hungary, Slovakia, the Czech Republic and Turkey. Entry into the US market was planned in the early 2000s, but later cancelled. As of mid-2020 Tchibo operates a mail order business in the United States selling ground and whole-bean coffee as well as proprietary coffee makers. Tchibo sold the cigarette brand Davidoff to the UK-based company Imperial Tobacco for €540 mil. in 2006; the rights for the brand Davidoff café remained with Tchibo. Tchibo has started distribution of its brand Davidoff café to the US. Reorganisation The company presented a reorganisation programme to its employees at a staff meeting on 7 December 2007, with the aim of returning the business to growth by 2010. In the