the defunct publication was replaced with A&F Magazine/A&F: Rising Stars, a tame collection of photos and essays about rising young celebrities. It featured Justin Bruening, Poppy Montgomery, Olivia Wilde (all from Back-to-School 2004) and Jeremy Bloom (Christmas 2004). This magazine was far less popular than the Quarterly and was soon discontinued, and for a time the company published a seasonal catalog. A "Return to Paradise" (2008 release) Background and criticism In 2008, Abercrombie & Fitch announced that it would relaunch A&F Quarterly exclusively for the European market, mainly the United Kingdom, where A&F hoped consumers would be more open-minded than Americans. The company planned a release in March or April 2008 in the A&F London flagship store – just over a year after the opening of the first international A&F flagship at 7 Burlington Gardens in Savile Row London, England. Tom Lennox, vice president of corporate communications for Abercrombie & Fitch, stated, "We have chosen to bring the A&F Quarterly to the UK because our London flagship has been a phenomenal success and we were looking for something which we felt would appeal to the British open-minded approach to culture and creativity." The new European version was to be "more mature" than the previous editions in the United States, where, Lennox says, it will no longer be sold because it "has run its course" in America. Lennox said it would be more of a "sophisticated, intellectual approach" providing a "global perspective, which is what the 20-year-old is all about." Lastly, he commented that the Quarterly will be fun and may be found "controversial to some". Saying that the revamped Quarterly will stick to a "similar theme", a company representative also commented that "it will be unique and will definitely grab people's attention." It was announced that the original creative team behind the American A&F Quarterly (including Shahid and Weber) would reunite for the publication's revival in London. Featured topics would include travel, dining, and trendy neighborhoods, with some articles written by Tyler Brule (founder of the fashion, art, and travel magazine Wallpaper). Recalling the controversial years of the Quarterly, Claude Knight, director of the charity Kidscape, stated that "unless the 2008 version takes the fate of its predecessor into account, we will not hesitate to raise grave concerns [about] a racy magazine aimed at teenagers and featuring sexually explicit content." The deputy executive of 4Children warned that careless promotion of