David Davies (born 1948) is a British broadcaster and consultant, formerly the Executive Director of the Football Association in England. He is a regular contributor to BBC News television and radio programmes and other networks. Since retiring from the FA, he has worked as a consultant to sporting and other organisations worldwide. Today he is a consultant with Portland Communications, based in London, advising on sport and other subjects. BBC, 1971–1994 Davies began his journalistic career briefly in Belfast before joining BBC Wales as a reporter in 1971. He was a BBC news trainee alongside Brian Hanrahan before joining BBC TV in Manchester in 1973. From there he worked on some of the corporation's biggest shows including Nationwide, Newsnight, Songs of Praise and Children in Need. From 1983, he presented the BBC News and the Today programme on Radio 4. He was a political correspondent, 1983–1986, and education correspondent, 1986–1989. From 1989 to 1994, he presented BBC Midlands Today and served as a correspondent and occasional presenter of the BBC's biggest sports programmes, Match of the Day and Grandstand. It was during this period one Saturday night that he is said to have coined the phrase on the Saturday night news preceding Match of the Day "If you don't want to know the score, look away now." He covered every general election and local election night broadcast between 1974 and 1994, as well as every FIFA World Cup and UEFA European Championship from 1986 to 1994. Football Association, 1994–2006 Davies served in a variety of senior roles at the FA in England until his retirement in 2006. They included director of communications and public affairs, head of football affairs, director of international strategy and executive director. He worked extensively in the preparation of the European Football Championships in England in 1996. Internationally, he served for eight years on the IFAB, which agrees any changes to the laws of football around the world, and was one of the earliest advocates of goalline technology. During some turbulent years at the FA, he was described as "arguably the most powerful administrator in the English game" in 1999 when he was acting chief executive and director of public affairs. He became widely known as The FA's "chief spin doctor" for his crisis management of England team managers. He worked especially closely with managers Terry Venables, Glenn Hoddle, Kevin Keegan and Sven-Göran Eriksson. In 2008,