price. SAGA Furs and Kopenhagen Furs have both been investing in new methods such as knitting with fur (first invented by Indigenous people knitting arctic hare fur into blankets), fur lace, and fur intarsia. Anti-fur campaigns Anti-fur campaigns gained popularity in the 1980s and 1990s, with the participation of numerous celebrities. Fur clothing has become the focus of boycotts due to the opinion that it is cruel and unnecessary. PETA and other animal rights organizations, celebrities, and animal rights ethicists, have called attention to fur farming. Animal rights advocates object to the trapping and killing of wildlife, and to the confinement and killing of animals on fur farms due to concerns about the animal' suffering and death. They may also condemn "alternatives" made from synthetic (oil-based) clothing as they promote fur for the sake of fashion. Protests also include objections to the use of leather in clothing, shoes and accessories. Some animal rights activists have disrupted fur fashion shows with protests, while other anti-fur protesters may use fashion shows featuring faux furs or other alternatives to fur clothing as a platform to highlight animal suffering from the use of real leathers and furs. These groups sponsor "Compassionate Fashion Day" on the third Saturday of August to promote their anti-fur message. Some American groups participate in "Fur Free Friday", an event held annually on the Friday after Thanksgiving (Black Friday) that uses displays, protests, and other methods to highlight their beliefs regarding furs. In Canada, opposition to the annual seal hunt is viewed as an anti-fur issue, although the Humane Society of the United States claims that its opposition is to "the largest slaughter of marine mammals on Earth." IFAW, an anti-sealing group, claims that Canada has an "abysmal record of enforcement" of anti-cruelty laws surrounding the hunt. A Canadian government survey indicated that two-thirds of Canadians supported the hunting of seals if the regulations under Canadian law. PETA representative Johanna Fuoss credits social media and email marketing campaigns for helping to mobilize an unprecedented number of animal rights activists. “In the year before Michael Kors stopped using fur, he had received more than 150,000 emails,” Fuoss tells Highsnobiety. “This puts a certain pressure on designers who can see that the zeitgeist is moving away from fur. ”New technologies and platforms have made it easier than ever for those advocating change to get results. While in the past, activists had to