Mushroom pre-empted the UK release of "Milk" by issuing three limited "taster" 12-inch singles through HMV stores in late October; the actual commercial release was on November 11. Two CD singles and a limited-edition 7-inch vinyl were distributed to stores, each featuring the Wicked mix, and with remixes of "Milk" by Massive Attack, Goldie, Tricky and Rabbit in The Moon, and remixes of "Stupid Girl" by Danny Saber and Todd Terry spread across the formats. The 14,000 copy limited edition 7-inch vinyl format came housed in a white ripple-effect card sleeve, with a videogram image mounted on front, and a nine-panel white and blood red poster within. During the week of release, Garbage won the Best Breakthrough Act award and performed "Milk" live at the MTV Europe Music Awards in London. "Milk" debuted on the UK Singles Chart at number 10, becoming the band's second top-10 entry on the chart. To mark the high position, Garbage performed a live videolink performance of the song from Atlanta for broadcast on Top of The Pops. "Milk" spent eight weeks on the UK charts, and sold over 135,000 copies. Across Europe, "Milk" received heavy support from radio, peaking at number three on Music & Medias Alternative Rock chart in December and climbing to number 24 on the European Top 50 airplay chart by January. Bertelsmann Music Group released two CD singles for "Milk", backed with remixes, to record stores. In Germany, modest sales of "Milk" led to a seven-week run on their singles chart, peaking at number 84. In North America, Almo Sounds enacted a dual-single release strategy; "Supervixen" would go to alternative radio, followed by "Milk" at Triple A radio stations However, only "Milk" would be commercially released to retail, a cassette single initially, followed by the CD single a week later, both backed with the new versions and a Rabbit in the Moon remix. On November 18, Almo serviced additional Rabbit in the Moon mixes to nightclubs. The single sales of "Milk" posted a modest number-18 entry on the Bubbling Under Hot 100 Singles chart, which ranks the most popular songs in the United States that have yet to enter the Hot 100. The chart impact of both singles was curtailed by the late October impact of a new remix of "#1 Crush" (from William Shakespeare's Romeo + Juliet: Music from the Motion Picture) on Capitol Records, which alternative stations quickly