Roy Goodwin D'Andrade (November 6, 1931 – October 20, 2016) was one of the founders of cognitive anthropology. Roy D'Andrade grew up in Metuchen, New Jersey, D'Andrade matriculated at Rutgers University but left to fulfill his military service. He completed his undergraduate studies at the University of Connecticut. He then studied in the Department of Social Relations at Harvard, from which he received his PhD in Social Anthropology. He taught at Stanford University from 1962-1969. He then moved to the University of California, San Diego, where he was professor of Anthropology until 2003 and served as department chair for three separate terms. He also taught in the Anthropology department at the University of Connecticut. He died of complications of cancer on October 20, 2016. His research interests ranged widely, including African-American family structure, personality, color perception, and mathematical models for reconstructing mitochondrial lineages. A unifying theme in much of his work, however, is the problem of identifying and describing cultural models (also known as folk models, or the often implicit, culturally shared ways that people assume the world works); in recent years he was particularly concerned with conceptualizing cultural through schema theory. One problem that D'Andrade addressed was the challenge of conceptualizing how people reason in their culturally situated worlds. In one set of studies, individuals may do very poorly on abstract tests of formal logic or mathematics, but are quite capable of reasoning accurately and quickly about real-world situations with which they are familiar, and which under formal logic are ostensibly the same task. As Gardner summarizes the work of D'Andrade and his colleagues: "we can better understand the logical reasoning of humans not by imputing to them any formal logical calculus but by attending to two factors. The first has to do with content: the greater the familiarity and the richer the relevant schemata which are available, the more readily can one solve a problem. The second attribute has to do with form: one succeeds on problems to the extent that one can construct mental models that represent the relevant information in an appropriate fashion and these those mental models flexibly." Within American anthropology in the 1990s, D'Andrade was known for expressing reservations about mixing moral and scientific aims: "our moral models about the anthropologist's responsibilities should be kept separate from our models about the world...Otherwise the result will be very bad science and very confused morality." D'Andrade