University Mall, previously University Square Mall, is a shopping mall located near the University of South Florida, just north of the city limits of Tampa on Fowler Avenue. The property is located just east of I-275. The mall is anchored by Burlington Coat Factory, Grand's, and K&G Fashion Superstore. Demolition of the closed section of the mall began on February 19, 2019. History University Square Mall was officially dedicated August 15, 1974, with Robinson's of Florida and Maas Brothers, whose location was their sixth to be located in a shopping mall (their first five mall stores were at Edison Mall, WestShore Plaza, Tyrone Square Mall, DeSoto Square, and Paddock Mall, respectively). JCPenney came inline on the west end of the mall in October 1974, and Sears began business in September 1975 on the east side. Burdines was added, as a fifth anchor, in 1983 in between Sears and Robinson's. In its early years, the mall had a mascot named "Hootie", an anthropomorphic owl wearing a graduate cap, who was often used in promotions and advertisements. Robinson's of Florida was rebranded in 1987 by Louisiana's Maison Blanche, which in turn was rebranded in 1991 as a Dillard's, which moved into a newly built store built north of the original one in November 1995 to copy the newly built Brandon Town Center. This move was accompanied by a large-scale renovation and expansion of the shopping complex, whereby the vacated Dillard's was gutted and rebuilt as new inline stores, with an upper-level food court. A 16-screen Regal Cinemas adjoined the new food court. These modifications were completed in August 1996. In 1991, the mall's two Florida-based anchors, Maas Brothers and Burdines were merged under the Burdines nameplate by their parent company. Burdines closed its original store in September 1991 and consolidated its operation into the Maas Brothers store space. The Maas Brothers store was then officially rebranded as Burdines on October 20, 1991. This store became a Burdines-Macy's in January 2004 and a full-fledged Macy's in March 2005. The original Burdines space then housed a Montgomery Ward between March 1992 and February 2001. The space re-opened as a Burlington Coat Factory (known now as simply Burlington) in October 2001, whose stores were not typically at malls at the time. This was likewise done at Tallahassee Mall. Longtime anchor JCPenney closed effective October 1, 2005, as it relocated to a smaller prototype store at