together, swinging on a tree swing, or playing chicken at the beach are all childish activities that contrast strikingly with any claims that the ads targeted solely adult audiences. Various adverts were made to promote the brand. Salem ads from the 2000s feature the slogan "Take a puff, it's springtime" and each ad depicts a model smoking in green, mentholated ecstasy. Other Salem ads from the 2000s reveal clear youth targeting through a risk-taking appeal. For example, one of the ads presents an underground party, another presents a couple with an intertwining, extreme tattoo, and a third presents a scantily clad woman riding on the back of a man's motorcycle all in urban settings. Sport sponsorship Until the early 2000s, Salem was a sponsor of the Hong Kong Open, an ATP tennis tournament, which attracted a number of top ranking professional players. As a result of the sponsorship, it was titled the Salem Open. Salem also sponsored a number of events there including concerts throughout Asia. In 2001, as with legislation restricting tobacco sponsorship in Hong Kong, the tournament sponsorship was proven to be controversial, when its official logo was altered to include the logo of Perrier, causing anti-smoking campaigners to claim that the organizers exploited a loophole in its sponsorship clause. Markets Salem is mainly sold in the United States, but also was or still is sold in Canada, British Virgin Islands, Mexico Cuba, Chile, Brazil, Peru, Argentina, Iceland, Finland, West Germany, Germany, Spain, Italy, Poland, Hungary, Lithuania, Russia, Turkey, Singapore, Thailand, Malaysia, Taiwan, Hong Kong, Philippines, Japan and South Korea. Salem Gold Box (Lights) - 85s and 100s Salem Silver Box (Ultra Lights) - 85s and 100s Salem Slim Box (Lights) - 100s See also Tobacco smoking Bibliography Assunta, M., Chapman, S., "A 'clean cigarette' for a clean nation: a case study of Salem Pianissimo in Japan", Tobacco Control 2004;13:ii58-ii62. References Imperial Brands brands Products introduced in 1956