British Motor Syndicate Ltd on October 1, 1896. Its rear-mounted Phoenix engine produced at 700 rpm. In 1897, the production of light commercial vehicles began. At that time they were popularly called business vehicles, and were very successful in the United Kingdom. At the first Paris Motor Show, in 1898, a 5-ton truck was displayed, with a front-mounted engine. Phoenix (1894) In 1894, while working from temporary premises in the unused Hermann Hotel in Cannstatt, Gottlieb Daimler, his son Paul, and Wilhelm Maybach designed the Phoenix engine. It amazed the automobile world with: four cylinders placed vertical and parallel (a first for an automobile engine) camshaft-operated exhaust valves spray-nozzle carburetor (patented by Maybach in 1893) improvements in the belt-drive system. Production of this engine which was put into cars, trucks, and boats became DMG's main product until the Mercedes car of 1902. Mercedes (1900) In 1902 an automobile that would later be called the Mercedes 35 hp was created by Maybach to the order of the successful Austrian merchant Emil Jellinek who became fascinated by both the Phoenix engine and race cars. The name was derived from an engine Maybach built to the specifications of Jellinek in 1900 that could achieve . Jellinek had stipulated that the engine be called Daimler-Mercedes and when it was successful, he stipulated a new model in an edition of vehicles that he would market and use personally. Later this was referred to as the Mercedes model. It was never marketed by DMG until its success was seen to be substantial. Jellinek competed as a driver, painting "Mercedes" (Spanish for godsend), on the automobiles he raced after his 10-year-old daughter. Jellinek's pursuit of higher speed brought him to Stuttgart personally, to Wilhelm Maybach's office where he also met with Paul Daimler, son of Gottlieb. Together they designed a new kind of automobile that would be "larger, wider, and with a lower center of gravity". A small number would be produced for Jellinek under contract. This was the first true automobile designed by DMG, as opposed to a coach with an engine fitted into it. Blending the technical refinements of Maybach's new 4-cylinder engine, with a new chassis the automobile stunned the motorsport world of 1901. Jellinek had promised to purchase a large number of the race cars, (36 units for 550,000 Goldmark), if he could also be the sole concessionaire in Austria-Hungary, France, Belgium, and