of Cleveland City Council and an on-air foil for Dee, was also offered a talk show of his own, owing to the FCC's Fairness Doctrine policy of equal time. WERE would drop the talk format on June 18, 1975, in favor of NBC Radio's News and Information Service; Dee would promptly be hired as the morning host at WHK (1420 AM). Prior to becoming an investigative journalist for several different Cleveland television stations, Carl Monday was a reporter for WERE during its all-news period. ASI would sell off WERE to Olivia-Neuhoff Broadcasting, headed by George Olivia, Jr. and WERE general manager Paul Neuhoff, for $3.1 million in April 1976; Olivia-Neuhoff would then purchase WGCL (the former WERE-FM) from General Cinema that August 9 for $2.5 million, thus reuniting both stations. The sale of WGCL was the result of years of litigation over a proposed purchase of WEFM in Chicago by GCC, as well as lost revenue and advertisers over a failed format change at a former GCC station in Atlanta. Despite not having any common ownership with General Cinema, WERE's license name was changed to "GCC Communications of Cleveland" after the purchase of WGCL; both stations would remain under that name until they were sold again in 1986. Following the shutdown of NBC's News and Information Service, WERE moved back into an all-talk format, which it more or less maintained for the rest of the century. WERE and WGCL were sold to Detroit-based Metropolis Broadcasting on June 18, 1986, for a combined $10 million; after a high-profile relaunch of WGCL as WNCX that wound up with an abrupt format switch 16 weeks later, combined with other issues, Metropolis quickly withdrew from station ownership altogether. Cleveland-based Metroplex Communications, in a joint venture with area jeweler Larry Robinson, purchased WERE and WNCX in July 1988 for $11.6 million. Metroplex was headed by Norman Wain and Bob Weiss, who once owned WIXY (1260 AM) and WDOK in the late 1960s; Robinson also had previous station ownership experience—having owned WIXY's successor WBBG (1260 AM), along with WMJI—in the early 1980s. Along with Bob Fuller hosting a morning drive news block, the station's lineup consisted of: local hosts Merle Pollis, Joel Rose and Greg Brinda; an afternoon drive news block hosted by Jim McIntyre; and Michael Jackson's syndicated talk show. WERE initially carried The Rush Limbaugh Show from 1989 until June 1990, when WWWE (1100