creation of the Colleges of Education, Health-Recreation-Physical Education, and Letters and Sciences. Later, the School of Business Administration was also formed within College of Letters and Sciences. A few years after receiving university designation, the university's fifth president, Samuel G. Gates, began his term in 1966. The Wisconsin State University System merged with the University of Wisconsin System in 1971, at which time the university adopted its current name and also changed the title for the head of the university from President to Chancellor. Kenneth E. Lindner, who was at the time the university's sixth president, became the university's first chancellor. Lindner, after serving as chancellor from 1971 to 1979, was succeeded by Noel Richards, who served as the university's chancellor until 1991. Lindner Forest, a heavily wooded section in the southern part of campus, was named in honor of former Chancellor Lindner. In 1989, the university's mascot became the Eagle. UWL men's athletics teams had previously been known as the Indians (1937–1989), Red Raiders, Hurricanes, Racqueteers, and Peds and Maroons. The women's athletic teams were known as the Roonies, derived from the university's school colors of maroon and gray, since the inception of female intercollegiate competition in the early 1970s. They adopted the Eagle mascot a year after it became the university mascot. Since the adoption of the Eagle mascot, the band's mascot has been the Screaming Eagle, having been known as the Marching Chiefs before that. The "Eagle in the L" and caricature, which were both created in 1989, were unveiled just before the fall sports teams took to the field as the Eagles for the first time. They were penned by Dave Christianson, a 1973 arts graduate who created the images after the adoption of the Eagle mascot. The 1990s In 1991, Judith Kuipers became UWL's third chancellor, serving until 2000. She was the institution's first and only woman leader. In 1992, Kuipers was instrumental in the creation of the La Crosse Medical Health Science Consortium. The consortium, a collaboration of UWL, Viterbo University, Western Technical College, Franciscan Skemp Medical Center, and Gundersen Lutheran Medical Center, was created to provide cutting-edge medical education, research and training. This led to the creation of the US $27 million Health Science Center in 2000. Under the university's strategic plan, "Forward Together," the university reorganized into four colleges: the College of Business Administration; the College of Health, Physical Education, and Recreation;