"tested on hundreds of teenagers". The game was finally launched on 5 August 2005. The launch incurred some teething troubles, with reports from players that they could not sign into the web site. Other players commented on the quality of the chat robots, and their inability to respond meaningfully to comments made by players that addressed the central theme of the game. On 13 August 2005 the game incurred further controversy when the original entry about "Jamie Kane" in English Wikipedia reported the fictional biography of the game's central character as if it were fact. Questions were asked about the possibility that the article had been written by someone within the BBC itself with the intention of promoting the game. Rob Cooper responded for the BBC saying that "the BBC would never use Wikipedia as a marketing tool." The new television series of Doctor Who features a series of interlinked websites which are tied into the official Jamie Kane Website. The site can be accessed by following a series of links set out from the page of Deffry Vale High School which launched on 29 April 2006 to coincide with the broadcast of School Reunion. Credits The game's storyline was written by Matt Beaumont, author of e, a novel written in the form of a succession of purported electronic mail messages. The "Jamie Kane" character within the various video clips and stills is played by Simon Bailey, an actor who has also worked in productions of Joseph and the Amazing Technicolour Dreamcoat and We Will Rock You in the West End of London and is currently appearing in the West End production of Les Misérables. Real-life Top of the Pops presenter Fearne Cotton also features in the video clips. Jamie's ex-band members Fran and Jedd are played by Chris Grierson and Justin McDonald. Elements of the game borrow heavily from the failed Electronic Arts subscription game 'Majestic', which was shut down early in 2002 after failing to reach the required number of paying players. Playing the game The game involves both web content and interaction via text messaging, phone calls (accessible within the United Kingdom only), electronic mail, and with a chatbot on a proprietary Macromedia Flash interface designed to resemble an instant messaging system. Rob Cooper, producer with the BBC's interactive drama and entertainment department, stated, "You play for around 20 minutes a day and it makes use of