$6,000 shared equally between the two partners, and 80% of any higher profits going to McClatchy. The station's new status was formally introduced by a special broadcast made on September 5, 1925. In early 1929, ownership of KFBK was transferred from Kimball-Upson to the James McClatchy Company. McClatchy later acquired additional radio stations in the region, including KBEE in Modesto and KMJ in Fresno. From 1964 to 1978, KFBK was a sister station to Sacramento-Stockton-Modesto TV station KOVR. The cluster of KFBK, KBEE and KOVR was possible because Sacramento and Modesto, then as now, are separate radio markets. In 1936 KFBK was granted permission to make a major upgrade, going from 100 watts on 1310 kHz to 5,000 watts on the "High Powered Regional" frequency of 1490 kHz, which had previously been exclusively assigned to WCKY in Cincinnati, Ohio. In 1937 KFBK increased power again, to 10,000 watts. In March 1941, under the provisions of the North American Regional Broadcasting Agreement, KFBK and WCKY shifted to 1530 kHz, a frequency designated as a "Clear Channel" assignment, with both stations now classified as "Class I-B". On October 2, 1948, KFBK increased its power to 50,000 watts, concurrent with the installation of a directional antenna to limit its signal toward WCKY. 1950s and 1960s As television took over network programming, KFBK reinvented itself as a news, information, sports, and entertainment station. Because of its strong signal and location in the heart of the Central Valley, the station became the chief source for farmers to obtain weather reports and price and other farming information. Beginning on January 4, 1960, KFBK carried CBS Radio Network programming, including top-of-the-hour newscasts, plus specialized reports from Edward R. Murrow and Lowell Thomas. Local news programs included the Richfield Reporter. Tony Koester was both the long-time voice of the minor league Sacramento Solons and the station's sports director. When the San Francisco Giants arrived in 1958, the station began a long partnership carrying their games. Entertainment programming included Arthur Godfrey and Doug Pledger. The talk of the town In the 1970s, with less network programming available, KFBK began programming talk shows as part of their broadcast day, promoting them as "The Talk of the Town". After a brief trial as an adult contemporary music station, ownership committed themselves to a format that included news blocks during morning and afternoon drive time, with the remainder of the day's programming