App Store, in September 2020, Basecamp signed up to help launch the Coalition for App Fairness to fight Apple's app store policies and "create a level playing field" for businesses. In early 2021, employees raised concerns over the company's collection of "funny" customer names, with the Asian and African names on the list making some feel uncomfortable. Many found the list at odds with the company's stance on inclusion and diversity. In an internal company chat, an employee cited the Anti-Defamation League's "Pyramid of Hate." That April, Basecamp responded by announcing several changes to its policies, such as forbidding "societal and political discussions" in internal forums, which CEO Fried described as "a major distraction." The company offered severance packages to employees who disagreed with the changes. Internally, employees continued to press on the topic. One employee argued this was an important issue given the rise in violence against Asians. Hansson responded by surfacing an old chat log that showed the employee participating in a conversation about funny customer names. Employees were taken aback by Hansson sharing the chat with the entire company. Two employees filed complaints with Human Resources, who declined to take action. Escalating tensions resulted in an all-hands Zoom the following week. While management intended for the meeting to defuse the situation, the conversation turned confrontational, ending in the suspension of Basecamp's longtime head of strategy, who resigned the following day. Following the events, one third of the company resigned. Products Basecamp Basecamp is 37signals' first product, a web-based project management tool launched in 2004. Its primary features are to-do lists, milestone management, forum-like messaging, file sharing, and time tracking. Basecamp Next was released in 2012, while Basecamp 3 was released in 2014. Basecamp 3 supports replies by email, but does not support bottom-posting. Campfire Campfire, a business-oriented online chat service, launched in 2006. It was later merged into Basecamp 3, and was discontinued as a standalone service in 2013. Highrise Highrise is a customer relationship management (CRM) product developed by 37signals and launched in 2007. Highrise was spun off as its own company in 2014 and operated as an independent business headed by Nathan Kontny, with 37signals retaining ownership. In 2018 37signals (under the new Basecamp brand) brought Highrise back in-house, and closed it for new sign ups later that year. The product remains in use by a number of companies. Ruby on Rails Ruby on Rails