mix of sitcoms and dramas in late night after 11:00 p.m.), syndicated cartoons (from 6:00 to 9:00 a.m. and 2:00 to 5:00 p.m.), and daily movie showcases at noon and 8:00 p.m.; weekends consisted of a mix of movies, drama series and children's animated series. The channel launched a news department on April 22, 1990 with the premiere of News 5 Rochester: The Ten O'clock News, a nightly half-hour broadcast that was the first local prime time newscast ever offered in the Rochester market. Gradually, the channel's programming evolved to include additional syndicated talk shows and game shows, while continuing to feature some off-network cartoons, sitcoms and feature film packages. On February 3, 1992, the service was moved to channel 9, and was rebranded as "GRC9"; while it continued to air morning cartoons and movies in early prime time, the channel's schedule shifted by this time to feature syndicated talk shows from noon to 3:00 p.m., cartoon shorts and animated series from 3:00 to 5:00 p.m., sitcoms from 5:00 to 7:00 p.m., and talk shows and rebroadcasts of its local newscasts in late night. After the channel move and rebranding, GRC9's newscasts adopted a presentation model based on that pioneered in 1987 by Moses Znaimer for CITY-TV/Toronto's CityPulse newscasts: its traditional anchor-desk-centered news set was replaced with an open newsroom, in which anchors were positioned in various sections of the newsroom (such as the assignment desk, monitor banks, and a glass-etched map of Rochester). The channel also undertook a gradual expansion of its news programming, adding an early evening newscast at 7:00 p.m. upon the rebrand, followed in 1993 by the premiere of a three-hour-long morning newscast (airing from 6:00 to 9:00 a.m.). On April 4, 1993, GRC9 retitled its newscasts as "R News" to signify their local focus. The channel would continue its evolution into a primarily news-based programming format: a midday newscast at noon was added in 1994 and in early 1995, evening newscasts were expanded to 4:00 p.m., replacing cartoons and syndicated sitcoms. As a 24-hour local news channel After Time Warner Cable acquired the cable television franchise rights for the area, the channel was renamed again on July 4, 1995, adopting "R News" as its universalized branding and converting the channel to a 24-hour rolling news format. The remaining syndicated programming on GRC9's schedule would subsequently be moved to "WRWB-TV", which Time Warner Cable launched (initially