the logo then used by Denver affiliate KWGN-TV. The full-power channel 49—for which the construction permit, filed on March 31, 1997, was granted to Equity by the FCC on August 20, 1998—first signed on the air in Camden on June 7, 1999, as KKYK-TV, with KKYK-LP becoming its repeater. The station has operated from the Shackleford Drive facility—which continue to house the station's operations as KMYA, and at the time had served the master control hub for all of Equity Broadcasting's television stations nationwide—since its sign-on. Supplementing WB prime time and children's programming, KKYK-TV/LP—which, as a WB affiliate, usually branded by its call letters but occasionally identified as "WB 22/49"—carried a blend of first-run syndicated shows, recent and classic off-network sitcoms and drama series, animated and live-action syndicated children's programs, and movies in late-night and on weekends, and by 2000, St. Louis Cardinals Major League Baseball games. Following Equity's purchase of a 49% interest in Arkansas Sports Entertainment in March 2000 (it purchased the remaining 51% in October 2001), channel 49 began televising Arkansas RiverBlades ECHL hockey and Arkansas Twisters AF2 football games (many of which were shown on tape delay after WB and, later, Pax programming), starting with the Twisters' 2000 season and the Riverblades' 2000–01 season respectively. On January 29, 2001, Equity transferred KKYK's WB network and syndicated programming to Pax TV owned-and-operated station KYPX (channel 42, now MyNetworkTV affiliate KARZ-TV), which the group had purchased from Paxson Communications [now Ion Media] in March 2000, a decision made by the company to provide The WB more substantial over-the-air coverage within the Little Rock–Pine Bluff market. (That station initially changed its callsign to KLRA-TV upon the switch, then to KWBF-TV on August 22.) The former channel 42 intellectual unit—call letters, Pax TV affiliation and local programming—concurrently moved to channel 49, which adopted the KYPX call letters. Around that time, KKYK as well as KWBF frequently aired ABC sports telecasts and occasional non-sports programs preempted by KATV (channel 7) due to that station's commitments to Arkansas Razorbacks sporting events or to run infomercials for additional revenue. On June 30, 2005, KYPX and its Little Rock repeater—which retained the KKYK-LP calls—disaffiliated from Pax TV (as that network was relaunching as i: Independent Television), and became the flagship station of Equity's Retro Television Network classic television service. On June 30, 2006, the station's callsign was modified to KKYK-DT, becoming among the few