Ben Feldman (September 7, 1912 – November 7, 1993) was an American businessman and one of the most prolific salespeople in history. As early as 1979, Feldman had sold more life insurance than anyone in history. He sold life insurance policies with a total face value of about $1.5-billion for New York Life from 1942 to his death in 1993. He once held the world record for the most products sold (by value) by a salesman in a career, a year ($100,000,000), and in a single day ($20,000,000). Near the end of his career, his annual commission totals were over $1,000,000 per year. At the time, these sales totals were equaled only by the entire sales forces of other insurance companies, though they have long since been nominally surpassed. Born in New York City on September 7, 1912 as one of nine children to Isaac and Bertha Dardick Feldman (who were Russian Jewish immigrants), he began in sales when the family moved to Salineville, Ohio to open a wholesale poultry business. Feldman spent most of his adult life living in East Liverpool, Ohio, which is where he began his career in life insurance sales. When asked how he could sell such an intangible product as life insurance, Feldman responded "I do not sell life insurance. I sell money. I sell dollars for pennies apiece. My dollars cost 3 cents per dollar per year." Feldman was the subject of four books: The Feldman Method, The Incomparable Salesman, The Supersalesman, and The Supersalesman and Creative Selling. References 1912 births 1993 deaths Businesspeople from New York City People from East Liverpool, Ohio American salespeople New York Life Insurance Company People from Salineville, Ohio 20th-century American businesspeople