was intended to get Spinnaker more shelf space at retailers. The first new product line was a collaboration with toy manufacturer Fisher-Price. Spinnaker was responsible for creating, marketing and distributing the software and paid royalties for using the Fisher-Price name. In October 1984 Spinnaker founded two subsidiaries, the Telarium Corporation and the Windham Classics Corporation. Telarium was initially named "Trillium", but Spinnaker changed the name shortly after its announcement and before launch to Telarium when another company claimed ownership of the Trillium name. Both corporations published adventure games (interactive fiction) based on literature works. The target groups were different, Telarium geared toward grown-up adventure players and Windham Classics geared toward children players. In marketing and sales issues, both subsidiaries worked closely together with their parent company. President of Telarium was C. David Seuss. The game development was managed by Seth Godin. Telarium focused on prime quality text and published eight adventures, partly in cooperation with established writers like Michael Crichton, Byron Preiss, Ray Bradbury, and Arthur C. Clarke. Windham Classics focused on a nonviolent storyline appropriate for children and published five adventures. By December 1984 Spinnaker had established seven product lines, with the Fisher-Price and Telarium/Windham Classics brands comprising more than ten titles each. The Windham Classics corporation went defunct circa 1985–86 or later. The Telarium Corporation went defunct in 1987. Leaving the market of educational software In response to a severe, if temporary, downturn in consumer purchases of personal computers in the mid-to-late 1980s, and the shift in the market from more entertainment-oriented machines from Commodore and Atari toward more small business and personal productivity software running on IBM PC clones, Spinnaker decided to phase out its educational and entertainment titles and focus on personal productivity. Productivity software In 1985 Spinnaker created the BetterWorking brand of productivity software for adults. In 1990 Spinnaker bought Springboard, creator of Springboard Publisher and The Newsroom. Spinnaker acquired the budget software house Power Up! Software in 1991, adding to its suite of budget business products. Power Up! Software was originally based in San Mateo (California), with the UK Head office in Mytchett (Surrey). Spinnaker best seller during this time period was an integrated personal productivity application called "WindowWorks" which was an industry best seller, beating the Windows version of Microsoft Works to market by two years. WindowWorks was the first title ever bundled on a Compaq computer when it was selected to be