KESQ-TV (channel 42) is a television station licensed to Palm Springs, California, United States, serving as the ABC affiliate for the Coachella Valley. It is owned by the News-Press & Gazette Company (NPG) alongside five low-power stations: CBS affiliate KPSP-CD (channel 38), Fox affiliate KDFX-CD (channel 33), CW+ affiliate KCWQ-LD (channel 2), Telemundo affiliate KUNA-LD (channel 15), and independent station KYAV-LD (channel 12). The stations share studios on Dunham Way in Thousand Palms, while KESQ-TV's transmitter is located on Edom Hill northeast of Cathedral City and I-10. Along with other major Coachella Valley television stations, KESQ-TV identifies itself on-air using its cable designation, channel 3, because of the exceptionally high cable penetration rate in the area. History KPLM-TV On June 1, 1966, Pacific Media Corporation filed an application for a construction permit to build a new television station to operate on channel 27 in Palm Springs. Three months after Pacific filed, the Federal Communications Commission issued a report and order changing the allocation to channel 42, a move necessitated to avoid interference to channel 28 in Los Angeles. Channel 42 received another bid in December, when Palm Springs Communications Corporation, co-owned with local radio station KCMJ, filed for a station. After Palm Springs Communications reached a settlement agreement with Pacific Media, the latter was awarded the permit on October 11, 1967. The new station took the call letters KPLM-TV and immediately began construction and talks with the major networks on affiliation. Channel 42 set up shop in the Smoke Tree Village shopping center, the station joined the ABC network and secured channel 3 on all the cable systems in the area for its debut on October 5, 1968. KPLM-TV was the only television station in Palm Springs for just three weeks. In parallel with the battle for channel 42, channel 36 was also contested; on the morning of October 26, NBC affiliate KMIR-TV began broadcasting. Channel 42 was not an immediate financial success. In 1972, Cine-Prime, a company engaged in educational television production and distribution, announced that it had purchased the station, though no transfer of control was ever filed. In 1973, Pacific attempted to sell KPLM-TV to Ralph Andrews Productions, which was scrapped several months later. In February 1974, Smoke Tree Village filed to evict KPLM-TV from its studios for not paying six months of rent. Ultimately, in 1975, Pacific Media Corporation filed for Chapter 11 bankruptcy reorganization, and