CW Plus services), and remained on most Lincoln cable systems in lieu of the national CW Plus feed (which was carried in the western portion of the market) after KCWL became Fox affiliate KFXL-TV. In October 2018, after Gray Television-owned KCWH-LD in Lincoln (through The CW Plus) took over that market's CW affiliation, KXVO was dropped from Lincoln's Spectrum system, with KCWH replacing it on channel 15. On March 29, 2022, KXVO filed to begin broadcasting in ATSC 3.0. The existing subchannels are planned to be moved to KPTM, KMTV, and KETV to provide coverage for current ATSC 1.0 receivers pending agreements with Scripps and Hearst respectively for KMTV and KETV. Newscasts The station was originally branded "All Entertainment, All the Time", and news was a low priority as KPTM built out its news department for their own station. In the late 1990s and early 2000s, KXVO aired 60-second "news updates" from KPTM during the 6 p.m. hour that promoted the latter's 9 o'clock newscast. In 2001, KXVO had begun to plan to carry a 5:30 p.m. newscast from KPTM to compete with the national newscasts. After the terrorist attacks of September 11, 2001 and the resulting economic downturn, those plans were put on hold and eventually abandoned. In the days following the September 11 attacks, though, KXVO aired continuous news coverage from CNN Headline News. In December 2005, the station debuted a half-hour 10 p.m. newscast called The KXVO 15 10 O'Clock News, which was produced by KPTM (this time competing with Omaha's Big Three stations); that April, former MTV VJ and reality show host Brian McFayden was hired to anchor the program, only to leave the show for Current TV a few months later. In late August 2006, comedian and Second City Training Center alumnus Matt Geiler was tapped to anchor The KXVO 15 10 O'Clock News, which by that time would become a hybrid of news content (provided by the KPTM staff) and sketch/improv comedy. One prime example of this era occurred on the Halloween 2006 edition, when Geiler, for a pre-taped end-of-show segment, donned a black unitard and foam jack-o'-lantern and danced in front of a green screen image of a cemetery. Though The KXVO 15 10 O'Clock News was cancelled in April 2007, the "Pumpkin Dance" has had a lasting life as a seasonal viral video and meme thanks to its uploading to YouTube by