a happoshu license. Before this change, breweries could not get a license without producing at least 2 million litres (528,000 gal) per year. As a result, a number of smaller breweries have been established throughout Japan. After of relaxation of tax laws in the early 1990s, the commonly used term for microbrew in Japan was , or "local beer", although Japanese microbrew industry professionals are increasingly using the name in their labels and marketing literature. There are currently over 200 microbreweries in Japan, although many in this number are financially tied to larger sake producers, restaurant chains, resort hotels or similar. Microbreweries in Japan produce various styles of beer including ales, IPAs, stout, pilsner, weissbier, kölsch, fruit beers and others. After the relaxation of the Liquor Tax Law in 1994, there was an initial boom in microbrewing, but the quality of regional microbrews were often mixed and initial consumer enthusiasm leveled off. The popularity of low-cost happoshu (low-malt beer), compared to the high cost microbrews, forced a number of early microbreweries out of business. The dominance of the major industrial brewers and the relative high cost and low volume involved in producing micros led to their only being known to a small number of beer enthusiasts. In the 2000s however, thanks to factors such as licensed production for some bar and restaurant chains, cooperation between micro breweries, and a more educated consumer base, craft beer has seen a more sustained rise in domestic demand. Improved product quality, word of mouth marketing facilitated by social media websites, the attention given to the rise of US-based craft brewing industry and the growth of independent craft beer retail outlets in major cities, have all contributed to the recent success enjoyed by Japanese craft brewers. Today there are a growing number of regional microbrew festivals held throughout Japan, including the Great Japan Beer Festival series held annually in Tokyo, Osaka, Nagoya and Yokohama. Every year, the Japan Craft Beer Association holds the Japan Beer Cup, while a competing organization, Japan Craft Beer Support, has launched the annual Nippon Craft Beer Festival. Notable microbreweries Kiuchi Brewery Yo-Ho Brewing Methods of distribution Other than in serviced restaurants and bars, in Japan beer can be purchased at a wide variety of outlets, including supermarkets, convenience stores, and kiosks at train stations. Beer can also be sold in vending machines although, as of 2012, this has become much