consolidated with those from five of the seven competing applicants—Washington, D.C.-based Grant Broadcasting, Detroit-based Teleco Inc., Shenandoah, Iowa-based May Broadcasting, and locally based firms Little Rock TV 16 Inc. (principally owned by journalist Deborah Mathis, then an assistant news director at NBC affiliate KARK-TV [channel 4]) and Central Arkansas Television Inc. (principally owned by former U.S. House Representative and eventual Arkansas Governor Jim Guy Tucker)—to be granted to the partnership on July 28, 1982. (Two other applicants—Christian Center Inc., owned by North Little Rock First Assembly of God pastor Gene Mullenax, and Gemini Broadcasting, owned by Atlanta media executive Anthony Kupris—earlier had their applications dismissed.) The station's original office and studio facilities were located on Markham Street and Bowman Road in southwestern Little Rock; it was the market's first television station not to be based out of downtown Little Rock; since sign-on, its transmitter has been located on a tower located at Shinall Mountain. Channel 16 offered a general entertainment programming format that featured a mix of classic sitcoms, drama series and westerns, cartoons and live-action children's programs, selected collegiate and major league sporting events, and religious programs, along with an emphasis on feature films (usually showcasing one to two movie presentations each weeknight, and three or four films per day on Saturdays and Sundays). In its early years as an independent, the station marketed itself as "Prime All The Time" to emphasize its schedule of movies and popular syndicated programs, and regularly featured a mascot named Primetime, an anthropomorphic TV set (prominently displaying the station's original logo on its screen) who spoke in a robotic voice. Two more independents would launch in Central Arkansas to compete with KLRT during 1986: Bell Equities, Inc. signed on KRZB-TV (channel 26, allocation now occupied by Victory Television Network satellite KVTH-DT) in Hot Springs on February 7, and TVX Broadcast Group signed on Pine Bluff-licensed KJTM-TV (channel 38, now CW affiliate KASN) on June 17, subsequently becoming the market's original Fox affiliate on October 6 of that year. (While licensed to the market, KZRB was hampered in its ability to directly compete with KLRT and KJTM by its low-power signal, which reached as close to Little Rock proper as suburban areas of Saline and Grant counties.) During the late 1980s, KLRT also maintained an innovative partnership with Storer Cable's Little Rock system (later integrated into Storer part-owner Comcast in 1994), in which the