public indecency for wearing her trademark one-piece swimsuit but by the 1910s the style was becoming widely acceptable. In the 1940s, women’s magazines started using advertisements that encouraged sun bathing, with greater emphasis on sun tanning than swimming. A tan became a sign of wealth, indicating that the individual was wealthy enough to go on holidays to a warmer climate. To gain an "all over tan", women's swimsuits became as abbreviated as the wearer was daring enough to wear, with bikinis increasingly displacing the one-piece swimsuit as the most common swimwear after the 1950s, and with even briefer monokinis, string bikinis and G-strings also being seen. This fashion was met with considerable resistance from more conservative groups. In the 1950s, beach inspectors would harass women wearing shortish bikinis on Bondi Beach, Sydney; and G-strings continue to be banned on many beaches in the United States. Tourism Modern airline transport has made travel to warmer locations more accessible and affordable. New tourist destinations have developed because of their access to good beaches. In Australia, the Gold Coast became a popular destination with the population growing from 33,716 in 1961 to 135,437 in 1981 and growing rapidly thereafter. The fastest growing regional areas in Australia Sunshine Coast, Gold Coast - Tweed and Cairns all having good beaches, warm weather and growth rates exceeding 20%. In the United States, the Gold Coast (Florida) enjoyed similar growth as first the railroad and then aircraft brought tourists to its beaches for bathing. By 2000, the Miami and Fort Lauderdale areas had a total population of just under 4 million. Tourism is one of the areas largest employees with tourists from around the world travelling to Florida's beaches. In Europe, the presence of good beaches for bathing, a warm climate and favourable exchange rates led to the rapid growth of tourism in Spain. By 1974, tourism had become Spain's leading industry and Spain is currently the world's second most popular tourism destination after France. Similarly, the popularity of Greek beaches was a major factor in tourism in Greece accounting for a quarter of Greece's foreign earnings. See also Lourdes water References Further reading Orvar Lofgren, On Holiday, University of California Press July 1, 2002 Douglas Booth, Australian Beach Cultures: The History of Sun, Sand and Surf Routledge UK 2001 Stephen V Ward, Selling Places: The Marketing and Promotion of Towns 1850-2000 Spon Press UK Anthony Hern,