Alcohol and Tobacco Tax and Trade Bureau, which regulates labeling of liquor in the US, does not actually define "handmade," both lawsuits rely on the dictionary definition of the word. By 2016, the lawsuits had either been settled out of court or dismissed. Tito's Prize Tito's Vodka funds the annual Tito's Prizean annual $15,000 award for one Austin-based artist, facilitated by the nonprofit gallery Big Medium. The award also includes a solo exhibition at the Big Medium Gallery at Canopy. It is the largest award devoted to Austin-based artists. Previous Tito's Prize winners are Ariel René Jackson and Michael J. Love (2021), Betelhem Makonnen (2019), Steve Parker (2018), and Zack Ingram (2017). References External links Official website Companies based in Austin, Texas American vodkas 1997 establishments in Texas American companies established in 1997