Atlas Services Belgium (ASB) as the largest minority owner. Optimus changed its corporate image from green to orange, fostering rumours that this would be the first step to change the brand to Orange. The logo was slightly simplified and turned into all-orange. In June 2005, Optimus launched a wireless Internet access service over GPRS and 3G, with downlink speeds of up to 386 kbit/s, under the brand Kanguru. This launch had an innovative pricing structure for such a service. For 30 Euro/month, 10 GB of traffic were included. In May 2006, Optimus launched Kanguru Xpress over HSDPA (3.5G), with downlink speeds of up to 1.8 Mbit/s. Its slogan was: "Não salta, voa" (It doesn't jump, it flies). In April 2008, Optimus launched the TAG tariff. For a €10 monthly fee, converted in credit for communications, all communications between TAG users (voice and video calls, SMS and MMS, usage of Mobile Instant Messenger – Optimus Messenger and MSN) were absolutely free and limitless. There was also a PC-based application working as a WebPhone, where all sorts of communications could be made in the same manner that in a mobile phone (including incoming communications). Due to this launch, the competitors launched their own versions of TAG (only active from 1 May 2008, but with a pre-order up to that date). Interestingly, Optimus and its competitors were constantly changing their tariff's conditions (prices to other intra-network voice calls are dropping, a 1500 SMS bonus for the same network is being given, the usage of the monthly fee is changing) similar to a sort of battle being held by the three Portuguese mobile communications service providers. Optimus made the mobile market in Portugal more dynamic, though it still was the third operator in market share (20% in 2006) and financial results. Since 2012, Optimus and ZON have been in talks to merge the two companies. In 2013 the Regulatory Authority for the Media informed the Competition Authority that it is not opposed to the deal. 2014 - present As of 16 May 2014, ZON Multimédia and Optimus Telecomunicações, S.A. are one new company called NOS (former ZON Optimus). Awards The Pioneers marketing campaign was recognized internationally. In early 1999, NOS won the GSM Marketing Success award of the GSM Association in Cannes, France, for become the third operator with the most market share after a year of operation. It was the first Portuguese operator