and The Beautiful to air for two hours on Monday mornings from 6:00 a.m. This programming move, however, was short-lived; as of July 2020, the program has been bumped back to 4:30 a.m. to 6:00 a.m. airing five days a week, with encores of fellow CBS programs including daytime talk show The Talk, Entertainment Tonight, Judge Judy, and The Bold and the Beautiful following the program. Unlike the Nine Network and Seven Network, the weekend edition was not shown. Reception The format of CBS This Morning was praised by Associated Press critic Frazier Moore, noting the network was differentiating itself from its competitors with its focus on hard news: "CBS This Morning has, in effect, vowed to keep the silliness to a minimum, and its first week is promising." He noted the absence of tabloid news items, saying "[what] CBS This Morning didn't have – that, too, provides a good argument for watching." Gail Shister of TVNewser gave Charlie Rose "an A for effort" for stretching past his usual slate of hard news into pop-culture stories. Shister concluded, "CBS is not reinventing morning TV. But at least they're trying, and that, in itself, is good news." Awards and nominationsCBS This Morning won a Peabody Award in 2014 for "its timely, meaningful look into the face and mind of a tyrant" in the feature story "One-on-One with Assad". Ratings Upon the show's launch, CBS executives said that they expected it would take years for a ratings turnaround in the morning time period. The program debuted to an average of 2.72 million viewers (1.11 million in the key demographic of adults 25 to 54 years old) in its first week; its total viewership was 10% lower than The Early Shows during the same week in the previous year. As of August 2015, CBS This Morning continued to show the most growth, up to 12 percent in viewers and up to 14 percent in the A25-54 demo vs. the same week in 2014, with 3.196 million viewers. In November 2016, CBS This Morning came within striking distance of Today'' and scored the best November sweeps month for a CBS morning show in 23 years, averaging 2.8 million viewers - only 800,000 viewers behind "Today." References External links 1987 American television series debuts 1999 American television series endings 1980s American television news shows 1990s American television news shows 2012 American television series debuts 2021