year, as a result of Greg Penske joining the Board of Directors for Alltel. The firm then moved its sponsorship to Penske Racing with driver Ryan Newman. BellSouth in 1997 began advertising with Team Sabco (later Chip Ganassi Racing) before merging its mobile phone business with Southwestern Bell to form Cingular Wireless in 2001; Cingular then joined Richard Childress Racing in 2002. Both firms are grandfathered under NASCAR's deal with Nextel. In Formula One, McLaren has signed a deal with Vodafone to sponsor their F1 team effective 2007. Ferrari is reportedly signed with Telecom Italia's Alice brand of services in 2007 where the Alice brand will appear as the "primary" sponsor of the red cars where Marlboro is prohibited. References Advertising Standards Authority (21 September 2005) "Broadcast Advertising Adjudications. Accessed 21 September 2005. Oates, John (21 September 2005) "ASA stamps on Crazy Frog TV ads". Accessed 21 September 2005. Mobile telecommunications Advertising by product Content advertising Advertising