might be incinerated to create energy for the plants. Besides being nature-friendly, it also saves money by cutting out waste and producing a more efficient production. Microsoft and Google are two other big companies that have Zero Waste goals. These two companies have goals to keep the majority of their waste out of landfills. Google has six locations that have a Zero Waste to Landfill goal. These locations have a goal to keep 100% of their waste out of landfills. Microsoft has a similar goal, but they are only trying to keep 90% their waste out of landfills. All these organizations push forth to make our world clean and producing zero waste. A garden centre in Faversham, UK, has started to prevent plastic plant pots from being passed down to customers. Instead, it reuses the plastic pots only locally in the garden center, but upon selling it to its customers it repots the plants in paper plant pots. It also sells plants wrapped in hessian, and uses a variety of techniques to prevent handing down (single-use) plastics to customers Re-use or rot of waste The waste sent to landfills may be harvested as useful materials, such as in the production of solar energy or natural fertilizer/de-composted manure for crops. It may also be reused and recycled for something that we can actually use. "The success of General Motors in creating zero-landfill facilities shows that zero-waste goals can be a powerful impetus for manufacturers to reduce their waste and carbon footprint," says Latisha Petteway, a spokesperson for the EPA. Market-based campaigns Market-based, legislation-mediated campaigns like extended producer responsibility (EPR) and the precautionary principle are among numerous campaigns that have a Zero Waste slogan hung on them by means of claims they all ineluctably lead to policies of Zero Waste. At the moment, there is no evidence that EPR will increase reuse, rather than merely moving discard and disposal into private-sector dumping contracts. The Precautionary Principle is put forward to shift liability for proving new chemicals are safe from the public (acting as guinea pig) to the company introducing them. As such, its relation to Zero Waste is dubious. Likewise, many organizations, cities and counties have embraced a Zero Waste slogan while pressing for none of the key Zero Waste changes. In fact, it is common for many such to simply state that recycling is their entire goal. Many commercial or industrial