new contract to endorse Head & Shoulders and instead signed a five-year contract with Suave to endorse their "Action Series". In August 2010, P&G paid for a million-dollar insurance policy from Lloyd's of London for Polamalu's hair, claiming the Guinness World Record for the "highest insured hair". Business Polamalu is an investor in Arenda Capital, which is called a multi-family office that pulls together the funds of four families and manages their spending and investments. Any large purchases or investments must be approved by all members of the office. Arenda Capital makes investments into real estate properties and shares the earnings among all of the partners within the office. Polamalu joined Arenda Capital in 2010. Philanthropy Polamalu is active in the Pittsburgh community, visiting sick kids at the Pittsburgh Children's Hospital, and is the most highly requested Steeler from the Make-A-Wish foundation. Polamalu and his wife Theodora have their own charitable foundation called the Troy & Theodora Polamalu Foundation, which provides humanitarian efforts to American Samoa and the Pittsburgh Children's Hospital. In the media In 2005, Pittsburgh-area band Mr. Devious wrote and recorded the novelty song "Puhlahmahlu", a parody of the song "Mah Nà Mah Nà". Guitarist Glenn Shirey said that the song was inspired by Fox Sports announcer Dick Stockton's mispronunciation of Polamalu's name. Polamalu is featured on the cover of the Scholastic children's book National Football League Megastars which profiles Polamalu and 14 other NFL stars. During Super Bowl XLIII, a commercial of Polamalu aired that had him do a remake of the famous "Mean Joe" Greene Coca-Cola commercial, except it was advertising for Coca-Cola Zero instead. Two Coke "brand managers" take the Coke Zero bottle away right when the kid is to give it to Polamalu, with Polamalu subsequently tackling one of the managers. Then, instead of giving the kid his own jersey, he rips the shirt off the brand manager he has tackled and tosses it to the kid. Greene, who like Polamalu lives a very quiet life off the field in contrast to his on-field play, liked the commercial and gave his stamp of approval. He was on the cover of Madden NFL 10 with Larry Fitzgerald and is supposedly a sufferer of the "Madden Curse". Polamalu voiced Villager #1 in the 2016 film Moana. Since 2019, he and Patrick Mahomes have appeared in commercials for Head & Shoulders. References External links Official website Pittsburgh