the main sponsor of the tournament, Hyundai-Kia's status as a FIFA partner was not active with respect to the Club World Cup prior to 2015. However, the other FIFA partners – Adidas, Coca-Cola and Visa – retained full sponsorship rights. In 2015, Alibaba Group signed an eight-year contract to become the Presenting Partner of the competition. The inaugural competition had six event sponsors: Fujifilm, Hyundai, JVC, McDonald's, Budweiser and MasterCard. Individual clubs may wear jerseys with advertising, even if such sponsors conflict with those of the FIFA Club World Cup. However, only one main sponsor is permitted per jersey in addition to that of the kit manufacturer. Records and statistics Toni Kroos has won the FIFA Club World Cup six times, which is the record for the most by any player. Cristiano Ronaldo holds the record of being the overall top goalscorer in FIFA Club World Cup history with seven goals. Hussein El Shahat is the player with the most appearances in the competition, with twelve. Real Madrid have won the FIFA Club World Cup a record five times. They also have the most wins (12) and most total goals scored in the competition (40). Auckland City have participated in the most different tournaments (10), while Al Ahly have played the most matches in the competition (22). Official songs Like most international football tournaments, the FIFA Club World Cup has featured official songs for each tournament since 2005. Unlike most larger tournaments, such as the FIFA World Cup, the songs consist mainly of J-pop, as most of the FIFA Club World Cups were held in Japan. Reception Since its inception in 2000, the competition, despite its name and the contestants' achievements, has received differing reception. In most of Europe it struggles to find broad media attention compared to the UEFA Champions League and commonly lacks recognition as a high-ranking contest. In South America, however, it is widely considered the highest point in the career of a footballer, coach and/or team at international club level. In Brazil and Argentina, the tournament is seen as a continuity of the Intercontinental Cup. The competition is also criticised, mainly by the European press and fans among others, for its format, which favours the UEFA and CONMEBOL teams, since their representatives start in the semi-finals and can only meet each other in the final match. The opening up of the global market in football has