of protectionist measures in regards to the free market by western countries like Canada and France; and with the rise of satellite broadcasting as a transnational means for non-western countries. Still, evidence suggests global media has a strong bias towards the global north. Studies estimate around eighty percent of international news travels through Reuters, Agence France-Press, United Press International, and the Associated Press. Only around twenty percent of this news focuses on developing countries. In the decades following the NWICO debates little changed in this regard as a study on stories relating to Africa in the New York Times and The Washington Post showed in 2000. In this study of 89 articles, all lacked sufficient context linking the West to Africa, and seventy-five of them were negative in content. Windhoek Declaration This tendency has reached its peak in the 1991 Windhoek Declaration. The Windhoek Declaration for the Development of a Free, Independent and Pluralistic Press is a statement of press freedom principles by African newspaper journalists. African diplomats in Paris (UNESCO), Geneva (ECOSOC) and New York's (UN General Assembly) commitment has been crucial to the success of the Windhoek process. UNESCO endorsed the Windhoek Declaration and United Nations General Assembly recognized the 3 May, date of the Declaration, as "World Press Freedom Day". The Windhoek Declaration has had other significant impacts in the media field. UNESCO adopted the Windhoek framework concerning media development, characterizing it by freedom, pluralism and independence. The Windhoek Declaration is implemented through the Media Development Indicators (MDIs) framework developed by the International Programme for the Development of Communication Intergovernmental Council in 2006. Resonating with the NWICO, the MDIs help assessing the priority areas for media development that are the promotion of freedom of expression and media pluralism, the development of community media and of human resources. International Programme for the Development of Communication (IPDC) As a result of the "Many Voices, One World" 1980 report UNESCO's General Conference launched the International Programme for the Development of Communication (IPDC) the same year in Belgrade. The Programme was adopted by 39 Member States and aimed at strengthening the development of mass media in developing countries. Its mandate since 2003 is "... to contribute to sustainable development, democracy and good governance by fostering universal access to and distribution of information and knowledge by strengthening the capacities of the developing countries and countries in transition in the field of electronic