companies claim to embrace Zero Waste but usually mean no more than a major materials recycling effort, having no bearing on product redesign. Examples include Staples, Home Depot, Toyota, General Motors and computer take-back campaigns. Earlier social justice campaigns have successfully pressured McDonald's to change their meat purchasing practices and Nike to change its labor practices in Southeast Asia. Those were both based on the idea that organized consumers can be active participants in the economy and not just passive subjects. However, the announced and enforced goal of the public campaign is critical. A goal to reduce waste generation or dumping through greater recycling will not achieve a goal of product redesign and so cannot reasonably be called a Zero Waste campaign. Producers should be made responsible for the packaging of the products rather than the consumers in EPR like campaigns by which the participation of the Producers will increase. How to achieve National and provincial governments often set targets and may provide some funding, but on a practical level, waste management programs (e.g. pickup, drop-off, or containers for recycling and composting) are usually implemented by local governments, possibly with regionally shared facilities. Reaching the goal of zero waste requires the products of manufacturers and industrial designers to be easily disassembled for recycling and incorporated back into nature or the industrial system; durability and repairability also reduce unnecessary churn in the product life cycle. Minimizes packaging also solves many problems early in the supply chain. If not mandated by government, choices by retailers and consumers in favor of zero-waste-friendly products can influence production. More and more schools are motivating their students to live a different life and rethink every polluting step they may take. To prevent material from becoming waste, consumers, businesses, and non-profits must be educated in how to reduce waste and recycle successfully. The 5R’s of Bea Johnson In the book Zero Waste Home: The Ultimate Guide to Simplifying your Life by Reducing your Waste the author, Bea Johnson, provides a modified version of the 3Rs, the 5Rs: Refuse, Reduce, Reuse, Recycle, Rot to achieve Zero Waste at home. The method, which she developed through years of practicing waste free living and used to reduce her family's annual trash to fit in a pint jar, is now widely used by individuals, businesses and municipalities worldwide. Zero Waste Hierarchy The Zero Waste Hierarchy describes a progression of policies and