viable, Tanzanian artists are torn between the possibilities it presents and the negative attention it may gain them. Indeed, those who do imitate Western gangster rap are often isolated and derided for being gangster wannabes. Thus, the use of the Swahili language in Tanzanian rap helps take ideas from a larger hip hop discourse and incorporate them into the local context of that African rap culture. It makes sense then that those most dependent on the more marketable hardcore rap generally come from the impoverished regions of Tanzania, like Dar Es Salaam, where any chance at success may be more important than the worry of abandoning national pride in exuding a culturally ambivalent image. One of the paramount rap topics in this issue of balance is the objectification of women, which while it may be more marketable than less explicit forms, stands in contention with the Islamic ideals that many Tanzanians embrace. Still though, crude styles tend to appeal to the urban youth of Tanzania, as exemplified by the rap group LWP Majitu who, according to Out Here Records, "are popular for their hardcore hard hitting lyrics." Whether in the poorer parts of Tanzania or the more privileged, it is crucial for rap artists to maintain a healthy balance between the traditional and the original, the local and the global. Emergence of hip-hop in Tanzania Hip hop culture in Tanzania began in the early to mid 1980s chiefly as an underground movement, when promoters and artists would be forced to record and copy music in makeshift studios using rudimentary equipment. Underground rap began, not in the poorer working class areas of Dar es Salaam, but in the slightly more affluent areas of the city, where there was access to the Western world through friends, family, and travel opportunities. Oddly enough, rap first caught on amongst the youth of Tanzania's 'middle class.' These were teens with some formal education, a familiarity with English and a connection in another country who could mail the music to them. Hip hop provided the perfect outlet for Tanzanian youth to voice their anger and dissatisfaction with society. These students of hip hop played an integral part in the formation of bongo flava, "through participation within a transcultural, multilingual and multiracial global hip-hop nation, combining African-American language with Swahili and local street varieties ("Kihuni")". In the 1990s, Tanzanian hip hop shifted from an underground phenomenon to