New Zealanders was shown as ranked by a panel of experts. The final episode, screened on 17 November 2005, showed the rankings of these people as a result of votes collected from the public via text and Internet. In November 2005, Sky Television purchased Prime for NZ$30 million. The deal was subject to Commerce Commission approval and undisclosed conditions. On 8 February 2006, following receipt of Commerce Commission clearance, Sky Television purchased Prime New Zealand from Australian-based Prime Television. The acquisition of Prime by Sky Television saw a range of shows screened on Sky channels now included on Prime, these shows included American Chopper and MythBusters, which screen on the Discovery Channel. In December 2005, it was announced that Prime had secured the 2006 free-to-air delayed broadcast of Rugby Union from TV3. On 4 September 2006, the network relaunched with a modified logo, already seen in print advertisements, and new on-air branding. In April 2008, Prime switch to broadcasting in a lower quality anamorphic widescreen 16:9 format following the lead of other Freeview and Sky channels. Previously they had opted to use the more proportionally scaled letterboxed format for 16:9 content. They like other Kordia PAL analogue broadcasters are using a 14:9 letterbox format on their PAL simulcast. Prime signed a deal with CBS Television Distribution to air exclusive first run content from 1 January 2013. On 13 February 2016, Prime underwent a brand refresh and began permanently broadcasting in High Definition. In 2018, Love Island started showing on this channel shifting from TVNZ 2. High Definition In 2010, Prime HD was temporarily launched only on Sky TV Channel 140 to cover the 2010 Winter Olympics. Prime HD was only available during every Olympics or Commonwealth games on Channel 444. Freeview HD viewers did not have the option to see the Olympic or Commonwealth games in high definition. On 13 February 2016, Prime underwent a brand refresh and began permanently broadcasting in High Definition. On 2 December 2019, Prime was made available in HD to Freeview DTT viewers. Freeview On 7 May 2007, a consortium of broadcasters including TVNZ, MediaWorks (owners of TV3 and C4), Maori Television Service, and Radio New Zealand launched the non-profit, free-to-air Freeview service, the nationwide digital free-to-air system in New Zealand. The service was initially broadcast via the Optus D1 satellite in standard definition only, but in April 2008 extended to a high definition digital