Columbus's arrival in the Americas. In 1998, as a result of the study, the circular-traffic plan was reinstated, with all traffic going around the circle in a counterclockwise direction. The center of the circle was planned for further renovations, with a proposed park across. The design for a full renovation of the circle was finalized in 2001. The project started in 2003, and was completed in 2005. It included a new water fountain by Water Entertainment Technologies, who also designed the Fountains of Bellagio; benches made of ipe wood; and plantings encircling the monument. The fountain, the main part of the reconstructed circle, contains 99 jets that periodically change in force and speed, with effects ranging between "swollen river, a rushing brook, a driving rain or a gentle shower". The inner circle is about , while the outer circle is around . The redesign was the recipient of the 2006 American Society of Landscape Architects' General Design Award Of Honor. In 2007 Columbus Circle was awarded the Rudy Bruner Award for Urban Excellence silver medal. Monument The Columbus Monument, a column installed at the center of Columbus Circle, consists of a marble statue of Columbus atop a granite rostral column on a four-stepped granite pedestal. Created by Italian sculptor Gaetano Russo, the monument was installed at the center of the circle in 1892. It is listed on the National Register of Historic Places. Neighborhood The five streets radiating from the circle separate the immediate surrounding area into five distinct portions. In the early 20th century, much of the development around Columbus Circle was spurred by magazine publisher William Randolph Hearst, who acquired several plots before he ultimately erected the Hearst Magazine Building at Eighth Avenue and 57th Street in 1928. Hearst had envisioned the creation of a large Midtown headquarters for his company near Columbus Circle, in the belief that the area would become the city's next large entertainment district. By the late 1920s, Hearst was acquiring large amounts of land in the area in an effort to create a "Hearst Plaza" near Columbus Circle. The Hearst Magazine Building, later expanded into the Hearst Tower, is the only remnant of this scheme, the other parts of the proposal having collapsed in the Great Depression. West To the west of the circle is a superblock spanning two streets, bounded by Broadway, 60th Street, Ninth Avenue, 58th Street, and Eighth Avenue. The