Following Dongfeng and the French government each acquiring stakes in Groupe PSA, various cost-cutting measures at the company turned its fortune around and gradually reduced PSA's debt, until the company began to turn a profit beginning in 2015. A new CEO, Carlos Tavares, was engaged and began to implement various cost-cutting measures and expanded the model range of all three core brands, alongside the creation of a new brand, DS Automobiles. In early 2016, PSA unveiled a roadmap detailing its plan to re-enter the North American car market for the first time since 1991. Acquisition of 'Ambassador' brand from Hindustan Motors On 10 February 2017, PSA announced a 50:50 joint venture with the CK Birla Group, the owner of the Hindustan Motors to sell Peugeot, Citröen, and DS vehicles in India and purchase of the Ambassador brand from Hindustan Motors at the cost of INR 80 Crore. Acquisition of Opel and Vauxhall Motors On 14 February 2017 PSA announced that it was in talks to acquire Opel and Vauxhall Motors from General Motors. The talks were in an advanced stage, but were a surprise to the press and to much of Opel's leadership as they had plans to transform the company into an electric-car-only brand using the platform of the Opel Ampera-e for a wide range of models. GM agreed to continue to supply PSA with Ampera-e and other electric vehicle technology. In August 2017, PSA completed acquisition deal of Opel and Vauxhall. GM reported a loss of US $257 million from its European operations in 2016, sixteenth consecutive loss-making year for GM in Europe, bringing its amount of losses on the continent since 2000 to more than US $15 billion. Some expressed concerns about what this major acquisition might do to PSA's bottom line. However, due to this amount of debt, it is likely that GM may give the brands to PSA, or sell Opel and Vauxhall at a highly reduced price. Tavares expects synergies a decade after the takeover. PSA CEO Carlos Tavares met with German Chancellor Angela Merkel and British Prime Minister Theresa May at separate meetings where he toured some of Opel and Vauxhall's operations in Germany and the UK, respectively. He assured the leaders that jobs would be safeguarded and that Vauxhall's Ellesmere Port plant was to be used by PSA at least until 2021. Tavares announced that he wants Opel to keep its German