world champion with her gold medal at the 1996 World Championships in Sierra Nevada, Spain. 1997–2002 While training in Colorado in early December 1996, Street suffered an ACL injury to her left knee and missed the remainder of the 1997 season. A month after her gold medal win in the super G at the 1998 Winter Olympics, she careened off course at the final downhill of the 1998 season at Crans-Montana, Switzerland. Street crashed, snapping her left femur and tearing the ACL in her right knee. She was in rehabilitation for two years following the accident. Street returned to ski racing in late 2000, and retired from international competition after the 2002 Winter Olympics in Utah, where she finished sixteenth in the downhill. Commercial endeavors Street appeared on the TV shows Nickelodeon GUTS in 1994, and Pyramid (2002). She performed well on the show American Gladiators, where Street used her strength to defeat the gladiator character "Ice" in a couple of events. In the late 1990s, after her success at the 1998 Winter Olympics, Street became a spokeswoman for a variety of products, including the soft drink Mountain Dew and ChapStick-brand lip balm. In 1998 she signed with Giro Sport Design which was then developing its first winter sports helmet. In August she toured the company's headquarters/manufacturing facility, then located in Santa Cruz, CA. She spoke with the senior manufacturing engineer, a long-time skier himself, about the progression of equipment, signing a prototype helmet for him as she left. She also appeared on Celebrity Paranormal Project. She wrote an autobiography in 2001 titled Picabo: Nothing to Hide (). In it, Street revealed the pressure placed on her by her sponsors to succeed and win, which she maintains contributed to her devastating 1998 crash. She also described how she was able to transform from a rebellious tomboy into a world-class athlete. A feature film based on Street's life story was in development as of late 2009, written by Eric Preston with director Charles Winkler slated to direct, and produced by Jeff Luini and Richard Weiner. Filming was slated begin in 2010 in Argentina. She appeared in two skits on Sesame Street with the character Elmo and Telly. In one, Telly was looking for a place called Peekaboo Street and met the real Picabo Street; in the other, Elmo insisted on introducing Picabo because he thought she was a world champion peek-a-boo