The New World Information and Communication Order (NWICO, also shortened to New World Information Order, NWIO or just, more generally, information order) is a term coined in a debate over media representations of the developing world in UNESCO in the late 1970s early 1980s. The NWICO movement was part of a broader effort to formally tackle global economic inequality that was viewed as a legacy of imperialism upon the global south. The term was widely used by the MacBride Commission, a UNESCO panel chaired by Nobel Peace Prize laureate Seán MacBride, which was charged with creation of a set of recommendations to make global media representation more equitable. The MacBride Commission produced a report titled "Many Voices, One World", which outlined the main philosophical points of the New World Information Communication Order. History The fundamental issues of imbalances in global communication had been discussed for some time. The American media scholar Wilbur Schramm noted in 1964 that the flow of news among nations is thin, that much attention is given to developed countries and little to less-developing ones, that important events are ignored and reality is distorted. From a more radical perspective, Herbert Schiller observed in 1969 that developing countries had little meaningful input into decisions about radio frequency allocations for satellites at a key meeting in Geneva in 1962. Schiller pointed out that many satellites had military applications. Intelsat which was set up for international co-operation in satellite communication, was also dominated by the United States. In the 1970s these and other issues were taken up by the Non-Aligned Movement and debated within the United Nations and its United Nations Education, Scientific and Cultural Organization (UNESCO). In 1970, at the 16th Congress of a UNESCO, the NWICO was clearly raised for the first time. NWICO grew out of the New International Economic Order of 1974. The term "new world information order" was coined by Hedi Nouira, the prime minister of Tunisia, who was the first to use it during a conference in 1974. From 1976 to 1978, the phrase New World Information and Communication Order was generally shortened to New World Information Order or the New International Information Order. In 1976, for the first time, the slogan of establishing a "New World Information and Communication Order" was clearly proposed. At the start of this discussion, NWICO got associated with the UNESCO starting from the early 1970s. Mass media concerns