#366 (December 1983) when he showed up towards the end of the story to help Batman fight the Joker. Following the 1985 limited series Crisis on Infinite Earths, DC took the opportunity to reboot many of its properties. The character was completely revamped. According to Dennis O'Neil, who took over as Batman editor in 1986, "[The fans] did hate him. I don't know if it was fan craziness—maybe they saw him as usurping Dick Grayson's position. Some of the mail response indicated that this was at least on some people's minds." "A Death in the Family" In 1988, Dennis O'Neil suggested that an audience might be attracted to the comics by being offered the opportunity to influence the creative process. Settling on the idea of the telephone poll via a 1-900 number, O'Neil had decided due to discussions with DC Comics president Jenette Kahn that the poll should not be wasted on something insignificant. O'Neil settled on using the poll to determine the fate of the second Robin. O'Neil said, "The logical candidate was Jason because we had reason to believe that he wasn't that popular anyway. It was a big enough stunt that we couldn't do it with a minor character." Even though Jason Todd was unpopular with readers, O'Neil could not decide what to do with the character, so he opted to present the choice to the readership. The vote was set up in the four-part story "A Death in the Family" that was published in Batman #426–429 in 1988. At the end of Batman #427, Jason was beaten by the Joker and left to die in an explosion. The inside back cover of the issue listed two 1–900 numbers that readers could call to vote for the character's death or survival. Within the 36 hours allotted for voting, the poll received 10,614 votes. The verdict in favor of the character's death won by a slim 72-vote margin of 5,343 votes to 5,271. The following issue, Batman #428, was published featuring Todd's death. Years later, O'Neil said hundreds of votes in the "Jason Dies" line might have come from a single person, adding a large degree of uncertainty to the honesty of results regarding a poll designed to determine the character's popularity. "I heard it was one guy, who programmed his computer to dial the thumbs down number every ninety seconds for eight hours, who made the difference",