as a parody of Christmas creep and stations trying to achieve notoriety for being the first to switch to Christmas music, WURV/Richmond 103.7 Play briefly stunted for 12 hours with "inappropriately early" Christmas music. WURV's sister station WJSR conducted an unusually-long Christmas music stunt lasting from October 13, 2020 to March 4, 2021 as Santa 100.9, after having initially stunted with snippets of songs as "Short Attention Span Radio" from October 1. After just over five months of stunting in total, WJSR flipped to classic hits Awesome 100.9 on March 4, 2021. In November 2017, CBS Radio and Entercom merged, bringing Seattle's two country music stations, KMPS and KKWF, under common ownership. On the day the merger was completed, KMPS switched to Christmas music, ostensibly for the holiday season. However, on the morning of December 4, 2017, KMPS abruptly ended the all-Christmas programming and flipped to soft adult contemporary as 94.1 The Sound. The following year, Entercom's Detroit station WDZH emulated the flip, with the station dropping its Amp Radio CHR format for The Rudolph Network @ 98.7, before becoming soft AC The Breeze three days later. Other On October 2, 2009, following a half-hour retrospective marking the end of its smooth jazz format, WVMV/Detroit purportedly flipped to classic rock under its former Detroit's Wheels WLLZ branding. However, in the midst of playing "Welcome to the Jungle" by Guns N' Roses, the song was interrupted by a sequence referencing Kanye West's interruption of a Taylor Swift acceptance speech at the 2009 MTV Video Music Awards. The bait-and-switch led into the soft launch of a CHR format under the branding 98.7 Takeover; which officially launched as 98.7 Amp Radio the following Monday. On January 7, 2019, country station KSED/Sedona began stunting with a speaking clock counting down to 6:00 a.m. on January 14, 2019. The stunt—which led into a rebranding with no change in format—prompted the Flagstaff Police Department to issue a statement clarifying that, despite concerns from residents, this was a promotional event with no harm intended. In 2018 and 2020, iHeartMedia used multiple stunts as part of its repositioning and relaunch of CHR station KBKS-FM in Seattle. In late-October 2018 approaching Halloween, the station dropped its on-air personalities, and began to air promos and sweepers implicating the end of its existing Kiss format. Later, the station began to interrupt songs with a demonic voiceover stating that "Kiss is dead",