home life. He considers himself a conscious MC. SHI 360 hopes to change the view on how radio is supposed to sound in Israel. After a few years rapping, he met Israeli rapper Subliminal who at the time was known as “Caveman.” Haddad suggested the name Subliminal and he took that name as his stage name. Subliminal and David Levy started the T.A.C.T. Entertainment group. DAM Though many Jewish Israeli rappers are present in the country's pop culture, fewer Palestinian hip-hop groups have surfaced, though one has gained widespread popularity. The group's name, DAM, is the Arabic verb for "to last forever/eternity" (دام) and the Hebrew word for "blood" (דם), but can also be an acronym for "Da Arabian MCs." DAM could be argued to be the polar opposite of Subliminal’s right-wing stance. Formed in 1998, DAM is noted as the first Arab-Israeli hip-hop group and consists of three Palestinian men who hold Israeli citizenship as well: Tamer Nafer, his brother Suhell, and a friend, Mahmoud Jreri. Though the rappers mostly sing in Arabic, they do write songs in Hebrew and English as well, to ensure that they reach all of their intended audiences. The content of their songs is largely focused on the many conflicts existent between Israel and the Palestinians, including the issue of Palestinians feeling like second-class citizens of the country. DAM often challenges Zionism with their lyrics and accuses the Israeli government of racism and inequality. Many of their songs demand treatment equal to that offered to the Jewish citizens of Israel. According to lead rapper Nafer, “our message is one of humanity- but it’s also political- we make protest music.” DAM's first single of 2001, “Meen Erhabe?” (or “Who’s the Terrorist?”) was not even released by an official recording label, but was still downloaded from online by over one million visitors. Their latest rap single, “Born Here,” is written and performed in Hebrew to further expand their audience. Nafar has also stated that the reasoning for the transition to Hebrew lyrics is to be able to transmit the messages of the injustices to the Israelis very clearly. Nafar has said that his position is to replace politicians; “Politicians don’t talk to our generation. But politics is the way of our life, so I’m bringing the way of our life in their language.” In November 2006, DAM ultimately released an official album, titled “Dedication.” Sagol 59