Shimoni, more commonly known as Subliminal (Hebrew: סאבלימינל), is a popular rapper in Israel. The album “The Light and the Shadow” with partner The Shadow has sold 80,000 Records in Israel which is a double Platinum Album. Subliminal was born in Tel Aviv, Israel. He started performing music at age 12, and at age 15 met Yoav Eliasi, who would later become his performing partner under the name "The Shadow" (Ha'Tzel). The two quickly became friends as a result of their mutual love of hip-hop. In 1995 the two began performing in Israeli clubs wearing baggy clothes and gold chains. They quickly developed a following among the nation's youth, and put out their first album, "The Light From Zion". After the outbreak of the violent uprising in 2000 they wrote patriotic songs. They became known as creators of "Zionist hip-hop". In further contrast to the generally rebellious, "outlaw" nature of most hip-hop, they also praise army service and eschew drugs and smoking. With occasional Arabic lyrics and songs like "Peace in the Middle East", their stance is described as desirous of a better future but unapologetic about the present. Subliminal and Ha'Tzel also helped discover the Palestinian rapper Tamer Nafar; they collaborated but eventually fell out over political differences. The bitter end of their musical relationship is chronicled in the documentary Channels of Rage. SHI 360 Shai Haddad was born in Haifa, Israel and then moved to Montreal, Canada when he was eleven. He was very resistant to the move and didn't like the change. When attending a public school he was faced with a lot of Antisemitism. He also perceived a lot of friction within the local Jewish community. He was seen as an outcast to them because his friends were mostly black and Hispanic. The Canadian hip-hop scene helped jump-start his rap career. He would go to open mic nights and he also recorded his first vinyl single, "Linguistiks," through his own label, IntelektMusik, in Montreal. In 1996 Haddad returned to Israel to pursue his rap career. This time he went under the name SHI 360 (Hebrew: שי 360). SHI stands for Supreme Hebrew Intelekt and 360 represents his return to Israel from Canada. SHI 360's lyrics reflect political and social themes as opposed to the feel-good pop that dominates the Israeli radio. In the song “Break the silence” he talks to kids speaking up about abuse from