1030 kHz; moreover, it employed a directional antenna that strengthened its signal toward the west. The resulting excessive nighttime interference between WBZ and KOB caused the FCC to reassign KOB to 770 kHz. However, WJZ (now WABC) in New York City was also assigned to 770 kHz, and this led to a series of legal battles between the two stations over nighttime coverage that would last for decades. In 1948, Tom Pepperday, owner and publisher of the Journal, signed on KOB-TV, the first television station between the Mississippi River and the West Coast. The stations were acquired by Time Life in 1952. In 1957, they were sold to Hubbard Broadcasting, Inc. On August 1, 1967, KOB-FM (now KOBQ) first signed on. At first, it simulcast KOB, but soon began its own format of beautiful music, and in the 1980s, switched to adult contemporary music. Separation of KOB radio and KOB-TV Hubbard Broadcasting sold KOB AM and FM to Southwest Radio in 1986. At the time, FCC regulations stated that stations could not share call signs if they were not co-owned, so with Hubbard keeping the TV station as KOB-TV, Southwest had to find new call letters for the radio stations. In order to trade on the well-known KOB identity, a leading "K" was appended, becoming KKOB and KKOB-FM on October 28. Despite their separate ownership, KKOB still has a news partnership with KOB-TV. In 1994, KKOB AM and FM were sold to Citadel Broadcasting for $7.8 million. In 2011, Citadel was acquired by the station's current owner, Cumulus Media. Under Cumulus ownership, some shows syndicated by Premiere Networks were dropped, such as Coast-to-Coast AM and Sean Hannity, because Premiere is owned by Cumulus rival iHeartMedia. KKOB switched to mostly airing programs syndicated by Cumulus Media's Westwood One subsidiary, only retaining one Premiere Networks weekday show, Rush Limbaugh until his death in 2021. Dan Bongino took over the midday time slot previously held by Limbaugh on all Cumulus stations on May 24, 2021. On September 1, 2016, KKOB began simulcasting its programming over translator station K233CG (94.5 FM) in Sandia, which Cumulus purchased for $425,000. Legal dispute with WABC New York Beginning in 1941, KOB was involved in a 38-year-long dispute over the use of the 770 kHz frequency with New York City station WABC (originally WJZ), a Class I-A clear-channel station. In 1978, the FCC noted that "No other station