happening. The same newspaper tried once again in 1975 to create a Club World Cup, in which participants would have been the four semi-finalists of the European Cup, both finalists of the Copa Libertadores, as well as the African and Asian champions; once more, the proposal was to no avail. UEFA, via its president, Artemio Franchi, declined once again and the proposal failed. The idea for a multicontinental, FIFA-endorsed Club World Cup was also endorsed by João Havelange in his campaigning for FIFA presidency in 1974. The Mexican clubs América and Pumas UNAM, and the Mexican Football Association, demanded participation in the Intercontinental Cup (either as the American-continent representantives in the Intercontinental Cup or as part of a UEFA-CONMEBOL-CONCACAF new Intercontinental Cup) after winning the 1977/1978 and 1980/1981 editions of the Interamerican Cup against the South American champions; the request was unsuccessful. With the Intercontinental Cup in danger of being dissolved, West Nally, a British marketing company, was hired by UEFA and CONMEBOL to find a viable solution in 1980; Toyota Motor Corporation, via West Nally, took the competition under its wing and rebranded it as the Toyota Cup, a one-off match played in Japan. Toyota invested over US$700,000 in the 1980 edition to take place in Tokyo's National Olympic Stadium, with over US$200,000 awarded to each participant. The Toyota Cup, with its new format, was received with scepticism, as the sport was unfamiliar in the Far East. However, the financial incentive was welcomed, as European and South American clubs were suffering financial difficulties. To protect themselves against the possibility of European withdrawals, Toyota, UEFA and every European Cup participant signed annual contracts requiring the eventual winners of the European Cup to participate at the Intercontinental Cup, as a condition UEFA stipulated to the clubs' participation in the European Cup, or risk facing an international lawsuit from UEFA and Toyota. In 1983, the English Football Association tried organising a Club World Cup to be played in 1985 and sponsored by West Nally, only to be denied by UEFA. Inauguration (2000–2001) The framework of the 2000 FIFA Club World Championship was laid years in advance. According to Sepp Blatter, the idea of the tournament was presented to the executive committee in December 1993 in Las Vegas, United States by Silvio Berlusconi, AC Milan's president. Since every confederation had, by then, a stable, continental championship, FIFA felt it was prudent and relevant