at 109 South 5th Street in 1903, Gretsch Building #2 at 104-114 South 4th Street in 1910, and a new ten-story Gretsch Building #4 at 60 Broadway in 1916. The company ultimately owned or operated six properties in the immediate area, including a warehouse on Dunham Place. Gretsch Building #4 was owned by the Gretsch family until 1999. Guitar production by the Gretsch Company began in the early 1930s, and Gretsch guitars became highly sought after, most notably in the 1950s and 1960s. 1950s, 1960s, 1970s Fred Gretsch Sr. handed over the family business to his son, Fred Gretsch Jr., after retiring in 1942. Soon after taking over, Fred Jr. left to serve in WWII as a Navy commander, leaving the business in the hands of his younger brother, William Walter "Bill" Gretsch. Bill Gretsch died in 1948 and the company was again run by Fred Jr. By the mid-1950s the company introduced several models, including the 6120 "Nashville," and the Duo Jet chambered "solid body", which was played by Bo Diddley. Two other models were introduced - the Country Club, and the White Falcon. During this time, Chet Atkins became an endorser of Gretsch and they sold guitars with Atkins' name on the pickguard. Sale to Baldwin, Gretsch family regains interest Fred Gretsch never found a suitable successor, and in 1967 Gretsch was sold to Baldwin Pianos, becoming a subsidiary of that firm. Mid-1969, Baldwin moved Gretsch instrument manufacturing operations from Brooklyn to a plant in DeQueen, Arkansas. In 1983, Baldwin's holding company and several of its subsidiaries were forced into bankruptcy. At the time it was the largest bankruptcy ever, with a total debt of over $9 billion. In 1984, former Baldwin CEO Richard Harrison bought the Baldwin music divisions and brought back former Gretsch employee, Duke Kramer, to run the Gretsch division. In 1985, the Gretsch company once again came under the leadership of the Gretsch family when Fred W. Gretsch, great grandson of Friedrich and nephew of Fred Gretsch Jr, assumed presidency of the company. The first Gretsch guitars after Fred W Gretsch became president were released in 1988. They were a series of Traveling Wilburys commemorative guitars, which bore little resemblance to prior Gretsch models. In 1989, Gretsch restarted large-scale production of new guitars based on classic Gretsch models. FMIC control In late 2002, Gretsch and the Fender Musical Instruments Corporation reached an agreement giving