French word for a moose or elk. In 1985, Bébéar chose the name Axa. Operations United Kingdom Axa trades in the United Kingdom as Axa UK, with subsidiaries including Axa Insurance, Axa Wealth and Axa Health. AXA PPP International was the trading name for AXA PPP healthcare’s international health insurance division, which later rebranded as AXA - Global Healthcare on 1 January 2017. The company also owns the online insurer Swiftcover and fund manager Architas. In January 2007 Axa was reorganised into "strategic business units" aimed at competing within their specific markets. In September 2013, Axa Wealth was fined £1.8 million by the FCA for failing to ensure it gave suitable investment advice to its customers. The regulator says it found "serious defects" in the way Axa advisers in Clydesdale Bank, Yorkshire Bank and the West Bromwich Building Society advised customers on investments. In 2018, they became the 'Official Global Insurance' partner of Premier League team Liverpool F.C. and in 2019, began sponsoring the training kits of the team. In 2020, the partnership was cemented further in 2020, when they purchased the naming rights to the club's newly built training centre, which became officially known as 'The AXA Training Centre.' Axa Sun Life Axa Sun Life was created following the merger between Axa Equity & Law and Sun Life Assurance Society. In 2006 Winterthur Life in the UK was absorbed although Axa continues to use the Winterthur brand for high-net-worth wealth management business. The business units are: Axa Wealth – This includes Axa and Winterthur's bonds and individual pensions, Axa Distribution Services who offer the Elevate wrap platform and Architas. Corporate Business – Axa and Winterthur's group pensions. Axa intends to create a market-leading group pension proposition using Winterthur's 'Embassy' IT platform. Protection – This business aims to market Axa's Protection Account as Axa continues to build on its presence in this area with the intention of becoming a leading protection provider. Traditional Business – Concentrating on policies which are still in force but no longer actively marketed. SunLife – This business focuses solely on selling protection & savings products directly to those in the UK. Bancassurance – This business is responsible for an advisory and sales force that sell Axa's products and propositions. Axa sold Axa Sun Life Holdings to Resolution Limited in autumn 2010, whilst retaining Axa Wealth (including Architas and the Elevate wrap platform), SunLife and Bancassurance