Negril, and was straight enough to double as a runway for small airplanes. Lengths of railroad track stand on end along the side of the road to discourage drug smugglers from landing on the road to pick up cheap cargos of marijuana. After Negril's infrastructure was expanded—anticipating the growth of resorts and an expanding population, a small airport, the Negril Aerodrome, was built in 1976 near Rutland Point, alongside several small hotels mostly catering to the North American winter tourists. Europeans also came to Negril, and several hotels were built to cater directly to those guests. For years, Negril's beach was rated as one of the top ten beaches in the world by several travel magazines. The beach's length is significant — the two bays (Bloody Bay to the north, and Long Bay to the south) comprise the Seven Mile Beach. The beach is actually roughly 7 miles in length, with Bloody Bay being around 2 miles, and Long Bay being just under 5 miles. Bloody Bay is home to the large, all-inclusive resorts, and Long Bay has all-inclusives and smaller, family-run hotels. South of downtown Negril is West End Road, known as the West End, which is lined with resorts that offer more privacy. These areas have access to waters used for snorkelling and diving, with jumping points reaching more than high. Many vendors and shops are located around the beach resorts; however, they are predominantly located on the south end of the beach, where there are fewer all-inclusive resorts. A new highway from Montego Bay and an improved infrastructure may bring more tourists. As a result, more hotels and tour operators continue to develop new attractions and excursions in Negril. Since the 1980s, it has also become a popular location for U.S. college students to visit during spring break, or just a regular vacation in Jamaica. The last few years have seen major development along the beach. The resorts include Couples Swept Away, Couples Negril, Sandals, Beaches, Samsara Hotel, Legends Resort, the Grand Lido, Riu Palace Tropical Bay, Riu Club Hotel, and Hedonism II. The Hedonism II resort is one enduring hotel and resort that remains an adult destination. A franchise of Jimmy Buffett's chain restaurant and bar, Jimmy Buffett's Margaritaville, and a duty-free zone have also been added. Currently under construction is the huge new Royalton Negril Resort. In recent years, a large development has been constructed