camera in 1912. In 1971, Bolex released an even more affordable option: the Bolex 280 Macrozoom Super 8. The new model featured wide-range manual zoom and the ability to focus at close distances. It shot at 2 filming speeds, 18 and 24 fps, and was able to expose single frames. Unlike the classic mechanical Bolex Cameras, the 280 Macrozoom needed 5 1.5 volt batteries to operate. Company restructuring Effective January 1, 1970 Paillard sold the Bolex division to Eumig of Vienna. In 1971, Eumig rationalized the Super 8 range, and Super 8 equipment production in Switzerland was discontinued. The Bolex product brand was retained while being manufactured in Eumig or Chinon factories. The H16 cameras were still made in Switzerland. Recent development In 1981, Eumig went into liquidation and Bolex was bought by René Ueter who set up Bolex International in 1982. Bolex International no longer serially manufactures its cameras, but does repair 16 mm and Super 16 cameras for customers on special order. Motto and slogan Perfection through Precision. Since 1814, the House of Paillard has lived by this proud slogan. "Bolex cameras, projectors, and accessories are all proud products of the same superlative Swiss precision craftsmanship." "Around the world, Bolex has earned an unequalled reputation as the maker of professional-quality equipment for the amateur movie-maker." Legacy Many directors began their careers shooting on Paillard-Bolex Cameras, including Ridley Scott, David Lynch, Jonas Mekas, Peter Jackson, Terry Gilliam, Will Vinton, Maya Deren, and Spike Lee. It results as a development of a cult of using Paillard-Bolex for decades for beginner's camera in film schools worldwide. The Bolex cameras remain a strong status as an icon into cinema and intemporal beautiful objects as itself. Its production helps to give Swiss Made its reputation of quality, additionally of watchmaking. It has been used in various advertising as a symbol. In 2015, it appeared in an Omega ad with George Clooney. Another time in 2015 various Bolex models, including P2/8 mm and Super Zoom/8 mm, appeared in a famous campaign for Chanel eyewear with Kristen Stewart Recently in May 2019, actor Chris Hemsworth posed with one H 16 on social media. H 16 "The Bolex H 16 camera played a central role in the work of many avant-garde filmmakers from the 1940s through to the 1970s because of its precision and lightweight, robustness and range of facilities, and the high quality of its