Titleist (pronounced "title-ist") is an American brand of golf equipment produced by the Acushnet Company, headquartered in Fairhaven, Massachusetts, United States. The Titleist brand established in 1932 by Phillip E. Young, focuses on golf balls, clubs and golf bags. The name Titleist is derived from the word "titlist", which means "title holder". History Phillip E. Young, a graduate of Massachusetts Institute of Technology, founded Titleist in 1932. When playing a round of golf with his dentist, Young missed a sure putt that seemed to be caused by the weight of the ball. He then asked his dentist friend to X-ray the ball and the film showed that the rubber core was off-center. After this initial discovery, Young took X-rays of more golf balls and found that most were poorly constructed with off-center cores and prone to erratic shots. This inspired Young to produce his own line of golf balls, which would become known as Titleist. In 1930, Young developed a machine that could uniformly wind rubber string around a rubber core, making a "dead center" golf ball. He named the ball "Titleist," noting it was the "winner" of the quest to create the best for the game. In 1935, the golf division of the Acushnet Process Company produced the Titleist golf ball, which had consistently been the company's most successful product. In 1948, Titleist introduced "Dynamite Thread" to increase the yardage of their balls. In 1949, Titleist became the most used ball at the U.S. Open Tournament. In 1976, Titleist was purchased by American Brands (now known as Fortune Brands). In 1985, Fortune Brands sold off the Acushnet Company's Acushnet Rubber division, which was Acushnet's original business (circa early 1900s). On December 8, 2010, Fortune Brands announced that it would soon sell or spin off Titleist and some other brands. It was then announced on May 20, 2011, that a Korean group associated with Fila Korea, Ltd. and Mirae Asset Private Equity would purchase Acushnet for $1.23 billion in cash. Golf balls Pro V1 The Pro V1 ball made its debut on the PGA Tour at Las Vegas on October 11, 2000, the first week it was available to the pros. A longtime Titleist user, Billy Andrade, won that first tournament with the new ball. The Pro V1 was available to the public by December. The Pro V1 was a dramatic change in innovation for the golf ball market as