focused on changing the public's perception on North Korea from politics to the people. SHIFT encouraged people to tell the stories of the North Korean people themselves and to challenge media moguls to change the way that they are reporting on the North Korean issue. It has since become an integral part of LiNK's focus. The Reliance (2011) The Reliance was a drive to create a human network of people committed to seeing every North Korean refugee free. LiNK used social media to mobilize people across the world to start their own fundraising campaigns online with 100% of proceeds going to rescue missions. TheHundred (2009) TheHundred was started to kick start LiNK's fundraising efforts to begin rescuing refugees. The initial goal was to fund 100 rescue missions, which has since been accomplished. Videos Bridge to North Korea (2013) In the fall of 2013, LiNK released "Bridge to North Korea", which discussed the ongoing changes within the country as well as highlighting how refugees are helping to drive those changes even while residing in other countries by sending back money and information to their families. Danny from North Korea (2013) In 2013, LiNK released a documentary titled "Danny From North Korea". It features Danny Lee and focuses on his story of escape from North Korea in March 2005 and resettlement into the United States. It has been used in both their spring and fall tours of 2013, and has been featured in a number of independent film festivals. SHIFT campaign video (2012) In the fall of 2012, LiNK released a short film to support its SHIFT campaign, loosely referred to as "The SHIFT Campaign Video". Supported by an anonymous partner, every view of the video on YouTube raises $0.25 on behalf of LiNK's work. The People's Crisis (2012) In 2012, LiNK released its first independent feature-length documentary titled "The People's Crisis". Rather than seeking to evoke an emotional reaction, the film was purposed to inform the viewer about North Korea as a whole and LiNK's work. Summit Liberty in North Korea held its first Summit at Pepperdine University in Malibu, California, in June 2014. North Korean speakers included activists Joseph Kim, Joo Yang, Yeon-mi Park and others. The event concluded with a private show from Run River North, David Choi, and Eatyourkimchi. Research and strategy LiNK's Research and Strategy department, led by Director of Research and Strategy Sokeel Park, contributes independent