production in 2008 as the brand was entering European markets and attracting younger customers. As the price of fuel increased, Chrysler continued work to launch the Hornet in 2010 in Europe, the United States and other markets. This Hornet project may have been cancelled as part of Fiat's partnership with Chrysler; but it was also rumored that the Hornet nameplate would instead be applied to a small Dodge sedan slated for introduction in 2012 based on the same "C-Evo" platform as the Alfa Romeo Giulietta. In October 2011, Chrysler trademarked four names: Hornet, Dart, Duster, and Camber. One month later, the head of the Dodge brand, Reid Bigland, stated that Hornet will not be used for the new car. The automaker "surprised industry pundits and insiders" with an announcement that the small sedan for 2013 will be called the Dodge Dart (PF). For a long time, both company insiders and industry experts "had insisted that the compact Dodge would be called the Dodge Hornet, in homage not only to the well-received 2006 concept car that carried the name but also to an ancestry of vehicles stretching back 60 years to the original Hudson Hornet." Dodge Hornet For the 2023 model year, Dodge revived the Hornet nameplate by introducing a compact crossover car. The historic name uses the same platform as the Alfa Romeo Tonale, but the Dodge version targets the performance market segment. The Dodge Hornet builds on the Hudson Hornet, the AMC Hornet, and the Hornet by Dodge concept car image to focus the new Hornet as part of the "Brotherhood of Muscle" marketing. Notes References External links AMC Rambler Club encourages and promotes the preservation, restoration, and collection of automobiles produced by American Motors Corporation as well as collecting information and printed matter relating to these cars The American Motors Owners Association aiding and encouraging the use, enjoyment, preservation, and restoration of vehicles built by American Motors Corporation between 1954 and 1988 model years Hornet Compact cars Coupés Hatchbacks Rear-wheel-drive vehicles Sedans Station wagons Cars introduced in 1970 Muscle cars Cars discontinued in 1977