and librarians. Winners were determined by the reading public, who could vote at kiosks in Borders stores or online at the Quills site. Reed Business dropped the Quill Awards in 2008. In the past, the front covers of Publishers Weekly were used to display advertisements by book publishers, and this policy was changed to some degree in 2005. Although new PW covers now feature illustrations and photographs tied to interior articles, these covers are often hidden behind a front cover foldout advertisement. The visual motif of each cover is sometimes repeated on the contents page. The Nelson years were marked by turbulence within the industry as well as a continuing trend away from serious writing and towards pop culture. Publishers Weekly had enjoyed a near monopoly over the past decades, but it was getting vigorous competition from Internet sites, e-mail newsletters, and daily newspapers. The industry was consolidating. Many independent booksellers, who had been bread–and–butter clients of Publishers Weekly, were going out of business. Paid circulation dropped by 3,000 to 25,000 in the mid-2000s, Nelson pushed for significant changes towards modernization, greater use of the Web, and more focus on analytical reporting, but she was contending with economic forces working against the book buying market, problems she addressed in a 2005 interview: Advertising downturn and sale In 2008, faced with a decline in advertising support, Reed's management sought a new direction. In January 2009, Sara Nelson was dismissed along with executive editor Daisy Maryles, who had been with PW for more than four decades. Stepping in as editorial director was Brian Kenney, editorial director of School Library Journal and Library Journal. The dismissals, which sent shockwaves through the industry, were widely covered in newspapers. In April 2010, George W. Slowik Jr., a former publisher of the magazine, purchased Publishers Weekly from Reed Business Information, under the company PWxyz, LLC. Cevin Bryerman remained as publisher along with co-editors Jim Milliot and Michael Coffey. On September 22, 2011, PW began a series of weekly podcasts: "Beyond the Book: PW's Week Ahead". In 2019 The Millions was acquired by PWxyz. Archives PW maintains an online archive of past book reviews from January 1991 to the present. The earliest articles posted in PWs online archive date back to November 1995. A redesigned website was unveiled on May 10, 2010. See also Publishers Weekly list of bestselling novels in the United States in the 2010s,