day. When asked whether or not he thought of himself as a healer, Coué often stated that "I have never cured anyone in my life. All I do is show people how they can cure themselves." Unlike a commonly held belief that a strong conscious will constitutes the best path to success, Coué maintained that curing some of our troubles requires a change in our unconscious thought, which can be achieved only by using our imagination. Although stressing that he was not primarily a healer but one who taught others to heal themselves, Coué claimed to have effected organic changes through autosuggestion. Self-suggestion Coué identified two types of self-suggestion: (i) the intentional, "reflective suggestion" made by deliberate and conscious effort, and (ii) the involuntary "spontaneous suggestion", that is a “natural phenomenon of our mental life … which takes place without conscious effort [and has its effect] with an intensity proportional to the keenness of [our] attention”. Baudouin identified three different sources of spontaneous suggestion: A. Instances belonging to the representative domain (sensations, mental images, dreams, visions, memories, opinions, and all intellectual phenomena); B. Instances belonging to the affective domain (joy or sorrow, emotions, sentiments, tendencies, passions); C. Instances belonging to the active or motor domain (actions, volitions, desires, gestures, movements at the periphery or in the interior of the body, functional or organic modifications). Two minds According to Yeates, Coué shared the theoretical position that Hudson had expressed in his Law of Psychic Phenomena (1893): namely, that our "mental organization" was such that it seemed as if we had "two minds, each endowed with separate and distinct attributes and powers; [with] each capable, under certain conditions, of independent action". Further, argued Hudson, it was entirely irrelevant, for explanatory purposes, whether we actually had "two distinct minds", whether we only seemed to be "endowed with a dual mental organization", or whether we actually had "one mind [possessed of] certain attributes and powers under some conditions, and certain other attributes and powers under other conditions". Development and origins Coué noticed that in certain cases he could improve the efficacy of a given medicine by praising its effectiveness to the patient. He realized that those patients to whom he praised the medicine had a noticeable improvement when compared to patients to whom he said nothing. This began Coué's exploration of the use of hypnosis and the power of the imagination. His initial method