George Lewis "Tex" Rickard (January 2, 1870 – January 6, 1929) was an American boxing promoter, founder of the New York Rangers of the National Hockey League (NHL), and builder of the third incarnation of Madison Square Garden in New York City. During the 1920s, Tex Rickard was the leading promoter of the day, and he has been compared to P. T. Barnum and Don King. Sports journalist Frank Deford has written that Rickard "first recognized the potential of the star system." Rickard also operated several saloons, hotels, and casinos, all named Northern and located in Alaska, Nevada, and Canada. Early years Rickard was born in Kansas City, Missouri. His youth was spent in Sherman, Texas, where his parents had moved when he was four years old. His father died, and his mother then moved to Henrietta, Texas while he was still a young boy. Rickard became a cowboy at age 11, after the death of his father. At age 23, he was elected marshal of Henrietta, Texas. He acquired the nickname "Tex" at this time. On July 2, 1894, Rickard married Leona Bittick, whose father was a physician in Henrietta. On February 3, 1895, their son, Curtis L. Rickard, was born. However, Leona Rickard died on March 11, 1895, and Curtis Rickard died on May 4, 1895. Alaska In November 1895, Rickard went to Alaska, drawn by the discovery of gold there. Thus he was in the region when he learned of the nearby Klondike Gold Rush of 1897. Along with most of the other residents of Circle City, Alaska, he hurried to the Klondike, where he and his partner, Harry Ash, staked claims. They eventually sold their holdings for nearly $60,000. They then opened the Northern, a saloon, hotel, and gambling hall in Dawson City, Yukon, Canada. Rickard lost everything—including his share of the Northern—through gambling. While working as a poker dealer and bartender at the Monte Carlo saloon and gambling hall, he and Wilson Mizner began promoting boxing matches. In spring 1899, with only $35, Rickard (and many others) left to chase the gold strikes in Nome, Alaska. Rickard was a friend of Wyatt Earp who was also a boxing fan and had officiated a number of matches during his life, including the infamous match between Bob Fitzsimmons and Tom Sharkey in San Francisco on December 2, 1896. Rickard sent Earp a number of letters belittling Wyatt's