consisting of ocean front villas, 2 or 3 bed townhouse developments and studio apartments. This development is known as Little Bay Country Club and is home to some of the wealthiest Jamaican families. The Reggae Marathon has been held yearly in Negril since 2001. Geography and ecology The geography of Jamaica is diverse. The western coastline contains the island's finest beaches, stretching for more than along a sandbar at Negril. It is sometimes known among tourists as the "7-Mile Beach" although it is only slightly more than in length, from the Negril River on the south to Rutland Point on the north. On the inland side of Negril's main road, to the east of the shore, lies a swamp called the Great Morass, through which runs the Negril River. Within the Great Morass is the Royal Palm Reserve, with protected wetlands and forest. In 1990, the Negril Coral Reef Preservation Society was formed as a non-profit, non-governmental organization to address ongoing degradation of the coral reef ecosystem. The Negril Marine Park was officially declared on 4 March 1998 covering a total area of approximately and extending from the Davis Cove River in the Parish of Hanover to St. John's Point in Westmoreland. Scuba diving and snorkeling are especially good in the protected reef areas. The West End Road is also known as Lighthouse Road as there is a Belgian engineered lighthouse protecting seafarers from the cliffs. There are views from this western tip of Negril, near Negril Lighthouse. Popular culture and media references Negril is featured in Ian Fleming's 1965 novel The Man with the Golden Gun. One of the schemes of the novel's antagonist Francisco Scaramanga was to open a hotel called "Thunderbird" on a Negril beach. Negril is mentioned in the lyrics of the 1976 Bob Seger song "Sunspot Baby", which is the first song on the second side of the album Night Moves. Negril is mentioned in lyrics of the 1996 Jimmy Buffett's song "Jamaica Mistaica", which is the second song on the album Banana Wind. Negril is mentioned in the 2008 Mad Men episode "The Jet Set"' (Season Two, Episode 11), which appeared on AMC. Resorts Beaches Resorts - Negril Couples Negril Couples Swept Away Grand Lido GreenLeaf Cabins Resort Hedonism II Little Bay Country Club (LBCC) Royalton Negril Sandals Negril Notable people Owen Beck, Jamaican heavyweight boxer B. Denham Jolly, Jamaican-Canadian businessman and human rights