brightness. Camouflage Camouflage uses any combination of materials, coloration, or illumination for concealment to make the organism hard to detect by sight. It is common in both terrestrial and marine animals. Camouflage can be achieved in many different ways, such as through resemblance to surroundings, disruptive coloration, shadow elimination by countershading or counter-illumination, self-decoration, cryptic behavior, or changeable skin patterns and colour. Animals such as the flat-tail horned lizard of North America have evolved to eliminate their shadow and blend in with the ground. The bodies of these lizards are flattened, and their sides thin towards the edge. This body form, along with the white scales fringed along their sides, allows the lizards to effectively hide their shadows. In addition, these lizards hide any remaining shadows by pressing their bodies to the ground. Masquerade Animals can hide in plain sight by masquerading as inedible objects. For example, the potoo, a South American bird, habitually perches on a tree, convincingly resembling a broken stump of a branch, while a butterfly, Kallima, looks just like a dead leaf. Apostatic selection Another way to remain unattacked in plain sight is to look different from other members of the same species. Predators such as tits selectively hunt for abundant types of insect, ignoring less common types that were present, forming search images of the desired prey. This creates a mechanism for negative frequency-dependent selection, apostatic selection. Warding off attack Many species make use of behavioral strategies to deter predators. Startling the predator Many weakly-defended animals, including moths, butterflies, mantises, phasmids, and cephalopods such as octopuses, make use of patterns of threatening or startling behaviour, such as suddenly displaying conspicuous eyespots, so as to scare off or momentarily distract a predator, thus giving the prey animal an opportunity to escape. In the absence of toxins or other defences, this is essentially bluffing, in contrast to aposematism which involves honest signals. Pursuit-deterrent signals Pursuit-deterrent signals are behavioral signals used by prey to convince predators not to pursue them. For example, gazelles stot, jumping high with stiff legs and an arched back. This is thought to signal to predators that they have a high level of fitness and can outrun the predator. As a result, predators may choose to pursue a different prey that is less likely to outrun them. White-tailed deer and other prey mammals flag with conspicuous (often black and white) tail markings when alarmed,