as tours and attractions. In 2002, Priceline licensed its Name Your Own Price travel system to eBay.<ref>{{Cite web|title=Priceline and eBay Team Up to Provide Enhanced Travel Services In November 2007, Priceline “permanently” eliminated all booking fees on published airfares. In April 2014, Priceline.com Incorporated changed its name to "The Priceline Group Inc." The corporate name change was intended to create a clear delineation between the global Priceline business. Now, Priceline.com is owned by Marriott International, Inc. Priceline announced in May 2015 that it would invest an additional $250 million in Chinese online travel company Ctrip to tap the fast-growing China market. Priceline officially ended its Name Your Own Price deals for flight bookings in 2016, rental cars in 2018 and hotels in 2020. Other services Priceline.com experimented with selling gasoline and groceries under the Name Your Own Price model in 2000, at the height of the dot-com bubble, through a partially owned affiliate, WebHouse Club. Priceline got into the online auction business with Priceline Yard Sales, where individuals would use the Priceline system to haggle for various second-hand items and trade them in person. Priceline sold long distance telephone service and automobiles under the Name Your Own Price model. These experiments were terminated in 2002. Another experiment, the Name Your Own Rate system for home loans, continues under a license with EverBank. In 2016, Brett Keller was named CEO of the priceline.com brand. Spokespeople William Shatner In 1997, William Shatner became the spokesman for Priceline.com, agreeing to do the spots in exchange for stock in the company. Shatner allegedly sold the stock before the burst of the dot-com bubble, making a $600 million profit; however, this number was disputed as an urban legend by CEO Jeffery Boyd. An early ad campaign featuring Shatner had him belt out popular songs in spoken word, in the style of his album, The Transformed Man. He was "replaced" in 2004 by his Star Trek co-star, Leonard Nimoy. Shatner still appeared in spots for Priceline, running into Nimoy as his replacement. When that campaign ended, Shatner again became Priceline's sole spokesperson. In 2007, an ad campaign by Butler, Shine, Stern & Partners had Shatner take on the role of the Priceline Negotiator. In commercials that began airing January 22, 2012, Shatner's Negotiator character apparently dies as a bus falls off a bridge and explodes. Subsequent ads have featured his "spirit," still advertising Priceline.com from beyond