When Bowker died in 1933, Melcher succeeded him as president of the company; he resigned in 1959 to become chairman of the board of directors. In 1943, Publishers Weekly created the Carey–Thomas Award for creative publishing, naming it in honor of Mathew Carey and Isaiah Thomas. Writers and readers In 2008, the magazine's circulation was 25,000. In 2004, the breakdown of those 25,000 readers was given as 6000 publishers; 5500 public libraries and public library systems; 3800 booksellers; 1600 authors and writers; 1500 college and university libraries; 950 print, film and broad media; and 750 literary and rights agents, among others. Subject areas covered by Publishers Weekly include publishing, bookselling, marketing, merchandising and trade news, along with author interviews and regular columns on rights, people in publishing, and bestsellers. It attempts to serve all involved in the creation, production, marketing and sale of the written word in book, audio, video and electronic formats. The magazine increases the page count considerably for four annual special issues: Spring Adult Announcements, Fall Adult Announcements, Spring Children's Announcements, and Fall Children's Announcements. Book reviews The book review section of Publishers Weekly was added in the early 1940s and grew in importance during the 20th century and through the present day. It currently offers prepublication reviews of 9,000 new trade books each year, in a comprehensive range of genres and including audiobooks and e-books, with a digitized archive of 200,000 reviews. Reviews appear two to four months prior to the publication date of a book, and until 2014, when PW launched BookLife.com, a website for self-published books, books already in print were seldom reviewed. These anonymous reviews are short, averaging 200–250 words, and it is not unusual for the review section to run as long as 40 pages, filling the second half of the magazine. In the past, a book review editorial staff of eight editors assigned books to more than 100 freelance reviewers. Some are published authors, and others are experts in specific genres or subjects. Although it might take a week or more to read and analyze some books, reviewers were paid $45 per review until June 2008, when the magazine introduced a reduction in payment to $25 a review. In a further policy change that month, reviewers received credit as contributors in issues carrying their reviews. Currently, there are nine reviews editors listed in the masthead. Now titled "Reviews", the review section