the "in the can" TWW productions, of which there were many, still carried "TWW presents" and "TWW production" captions. The presentation retained TWW in-vision announcers, giving the impression that little had changed. A temporary ident was designed, with four white horizontal bars shooting towards the viewer, electronic music and the name revealing itself a line at a time. The former TWW clock was retained. This was referred to in the local press as "TWW's revenge" on Harlech. The situation lasted just under three months. The ITSWW service was never referred to as such on air, but it continued both of the former TWW dual services under the names 'South Wales and West' and 'Teledu Cymru' – the latter having been the existing on-air name in that area. Both names were prefixed with the new phrase "Independent Television Service". Extensive broadsheet press advertising was taken out to explain the arrangements to those viewers deemed to be interested. Nothing was placed in the tabloids. See also ITV Emergency National Service References ITV franchisees Television channels in Wales Television in England Television in Wales Television channels and stations established in 1968 Television channels and stations disestablished in 1968 cy:TWW