the IBM PC and the x86 standard into personal computer market dominance changed Datel's traditional PC clients' fortunes; Commodore International, maker of Amiga and Commodore 64 computers filed for bankruptcy in 1994, Sinclair was sold to Amstrad in a bid to save its market share, and Miles Gordon Technology, a ZX Spectrum aftermarket accessory manufacturer sold their PlusD drive to Datel to finance their struggling SAM Coupé project. By the mid-1990s, home computers, which until that point were the exclusive medium of 3D games, started to be replaced by fifth generation of video game consoles. Datel took the Pokes and Pokefinder features of the earlier Action Replays and created Action Replay for the Sega Mega Drive. This was followed shortly after by the Action Replay Pro, which used a superior system sometimes referred to as RAM stuffing. This, combined with a built-in Trainer, allowed users to easily find their own codes. The Action Replay was in competition for some time with Codemasters' Game Genie, which was distributed by Galoob. At first, Codemasters tried to protect the Game Genie as they had filed a patent on cartridge cheat devices, Datel defended this by saying that they had been cheating at games since long before the Game Genie existed. Action Replay improved on the Game Genie's functionality by adding an enable/disable switch. The cheat codes, at the time, were published in a more logical hexadecimal format compared with Codemasters' obfuscated system. This meant that users, along with the trainer, could make their own cheat codes. Ultimately Codemasters and Galoob dropped the Game Genie entirely leaving Datel as the only cheat device manufacturer in the world. Datel initially struggled to maintain a presence in the North American market, but in late 1995 they signed a deal with InterAct Accessories. InterAct acquired the rights to production and distribution of Datel's new cheat devices for the Sega Saturn and Sony PlayStation in North America, allowing Datel's products to reach the major retail chains for the first time. 2000s After numerous unsuccessful attempts at breaking into the sizable US market, Datel found an American partner, InterAct Accessories that was willing to distribute their products under a new name, GameShark. InterAct Accessories made cheat devices for most major consoles from the third through seventh generations. The GameShark's success helped InterAct dominate the video game accessory market with 70 percent share, the most successful being the ones for