character were being widely used without permission. Bob Wian, needing Big Boy restaurants operating in multiple states to maintain national (U.S.) trademark protection, offered very generous franchise agreements to Frisch's, Eat'n Park and Parkette (Shoney's). In 1952, Wian instituted a formal franchise process and Elias Brothers became the first such "official" franchisee paying Wian 1% of sales. Bob Wian also settled trademark infringements allowing the rogue operator to become a licensed franchisee, such as McDowell's Big Boy in North Dakota. Franchisees were permitted to subfranchise; these early subfranchisees often used their own name and operated independently: Frisch's licensed Azar's, and Manners; Shoney's licensed Adler's, Arnold's, Becker's, Elby's, Lendy's, Shap's, Tune's, and Yoda's. (An eastern Pennsylvania Elby's franchisee briefly operated as Franklin's Big Boy before dropping Big Boy.) Acquisitions and mergers also occurred. In the early 1970s, Frisch's acquired Kip's Big Boy; JB's acquired Vip's, Kebo's, Leo's and Bud's which were rebranded JB's. Shoney's acquired the Missouri territory previously assigned to Tote's. After buying Big Boy, Elias Brothers bought Elby's and TJ's. Elby's was unique in leaving and rejoining the Big Boy system. When Marriott purchased Big Boy (Wian Enterprises) in 1967, this included Bob's Big Boy. The name "Bob's" would be used by all Marriott owned Big Boys and became common in parts of the eastern U.S. and elsewhere, far away from Bob's historic territory. Frisch's now owns the "Big Boy" name in a defined four-state region and its franchisee Azar's closed in 2020. Bob's is licensed Big Boy Restaurant Group. Many of the other former franchise owners (Shoney's, particularly) have expanded into the former territories of other franchise holders. After buying the Big Boy system from Marriott, Elias Brothers planned to phase out franchise names, only generally realized by Big Boy Restaurants International after 2000. This was intended to strengthen the trademark but also prevent defections, such as happened with Shoney's Big Boy retaining identity as Shoney's. The same occurred with Eat'n Park, Elby's, Lendy's, JB's, and Abdow's who kept their names after leaving Big Boy. Big Boy now permits operators to informally identify by location such as Tawas Bay Big Boy in East Tawas, Michigan. Unlike most modern franchises, the historic Big Boy franchisees differed somewhat from one another in pricing and menus. After purchasing Big Boy in 1987, Elias Brothers intended to standardize the name and menu, but Bob's, Frisch's and McDowell's (now known as Bismarck Big