of daily services between Stansted and Newark later that year. This aircraft was eventually used to meet growing ABC commitments.) The new ABC rules enabled Sir Freddie to build a successful ABC flights business across the North Atlantic over the next couple of years, making Laker Airways the market leader in transatlantic ABC flights. During the early to mid-1970s, the airline ran low-key advertising on hoardings and public transport in London, Manchester and other large British cities under the motto "Take a Laker". Laker's transatlantic charters provided meals, movies (at the time, a new amenity), and a free bar. The success of Laker Airways's transatlantic ABC flights resulted in an application to launch an Australian low-fare operation from Gatwick and/or Luxembourg to Sydney and Melbourne. Laker's application was dismissed by Peter Nixon, the Australian Transport Minister. Nixon stated that the UK–Australia scheduled air services market was to remain the preserve of BA and Qantas. This decision was the result of successful lobbying by Qantas, which had exerted pressure on its government to protect the long-established duopoly it shared with British Airways on the Kangaroo route under a joint revenue-sharing agreement. Nixon also maintained that the proposed service to only two Australian points would be discriminatory on people living in other parts of the country by denying them the benefits of low fares. These comments prompted Sir Freddie to retort that the Australian transport minister still thought the earth was flat, and that it had not come to his attention that Australia already had a number of regional airlines covering the whole of the country. An advertising campaign featuring the slogan "I've got my name on every plane!" was developed in conjunction with a New York-based company. It was successfully launched during the Super Bowl VIII interval in January 1974. "Laker to London – the end of Skyway robbery" was the follow-on campaign. The success of these campaigns resulted in Laker carrying more non-scheduled UK–US passengers than all US carriers combined. Despite attaining market leadership in the transatlantic ABC market, Sir Freddie considered this second best in the absence of his Skytrain service. Attempts to expand Skytrain Plans for a new low-fare Australian service In 1980, Laker Airways withdrew its application to run ABC flights to Australia. Instead, the airline proposed a scheduled low-fare service from London Gatwick with one stop. It was to be one flight a day in each