and very titillating." The group mobilized more than one million members to contact the restaurant chain and voice their concern and claimed that "[i]f this television commercial were to go unchallenged it would set a new standard for acceptable television commercial content." Caldwell, then-president Bozell, and then-executive director Winter appeared on various news programs such as Good Morning America, Today, The Early Show, American Morning, and The O'Reilly Factor to discuss this issue. Andy Puzder, CEO of Carl's Jr., says the group needs to "get a life ... This isn't Janet Jackson—there is no nipple shield in this," referring to the Super Bowl XXXVIII halftime-show controversy. He continued, "There is no nudity, there is no sex act — it's a beautiful model in a swimsuit washing a car." In addition to featuring the ad on their web site, Carl's Jr. also set up another website playing a longer version of the commercial. PTC accused television commercials for Hardee's "biscuit holes" food product of suggesting double entendres. The commercial featured consumers suggesting "A-holes" and "B-holes" as nicknames for the biscuit holes. Boddie-Noell Enterprises, which owned 350 Hardee's restaurants in four states, refused to show the ads in its respective markets. Ben Mayo Boddie, chairman of Boddie-Noell, wrote a letter to the PTC condemning the ads as well. World Wrestling Federation campaign and lawsuit In 1999, the PTC launched a campaign against the World Wrestling Federation (WWF), now World Wrestling Entertainment (WWE), complaining that their SmackDown! program contained levels of sexuality and violence unbecoming prime time programming. In the campaign, Bozell said that four children had been killed by peers emulating professional wrestling moves learned from the program. With these allegations, Bozell and various PTC members began meeting with representatives of the advertising departments of various companies that advertised on SmackDown! to persuade them to withdraw sponsorship. The PTC also suggested that between 30 and 40 advertisers had pulled their commercials from WWF programming, an assertion that was not true. On November 9, 2000, the WWF filed a lawsuit against the PTC in the U.S. District Court for the Southern District of New York, claiming that the PTC's statements were false and constituted defamation. The WWF also filed a copyright infringement lawsuit against the PTC for using clips from WWF programs in their promotional videos. The PTC filed for dismissal of the suit, but on May 24, 2001, U.S. district court Judge