Stretch Armstrong is a large, gel-filled action figure that was first introduced in 1976 by Kenner. In 2016, at the New York Toy Fair, Hasbro announced the return of the Stretch Armstrong toy in its original 1976 design. Stretch Armstrong is made of latex rubber filled with a proprietary gelled substance similar to corn syrup, which allows it to retain shape for a short time before shrinking to its original shape. Stretch Armstrong is an action figure shaped as a short muscular man with blond hair wearing black trunks. The doll's most notable feature is that it can be stretched from its normal size of about to . If a tear does develop, it can be fixed with an adhesive bandage. Information on how to repair Stretch is provided in the toy's instruction booklet included the original box. History The Stretch Armstrong toy concept was created by Jesse D. Horowitz, the industrial designer for Kenner's R&D group. The idea was approved for development by the head of R&D, Jeep (James) Kuhn, vice president of Kenner. The "stretch man" idea as it was called was pursued with two different bodies in mind. One was a sumo wrestler and the other was an All-American blond hunk. Horowitz sculpted the models himself instead of hiring a freelancer. The sumo man was too bulky and large, so the All-American body was cast by Kenner's model maker Richard Dobek, and the resultant resin model was taken to a latex doll manufacturer in New Jersey, where the first bodies were dipped. Originally, springs were thought of as the way to stretch the man. However, they were thought to be too awkward and stiff, too difficult to insert and would likely pierce the skin. Kuhn, a chemical engineer, pursued a liquid sugar idea which eventually proved successful. Tremendous quantities of Karo corn syrup were purchased from an A&P supermarket. The syrup was boiled down to get the proper viscosity. Kuhn and Horowitz flew to Kenner's headquarters in Cincinnati, Ohio, and presented the concept to Bernie Loomis, Kenner's president. He loved it and so a toy icon was born. The original Stretch Armstrong figure was conceived and developed by Bill Armasmith, and was in production from 1976 until 1980. Denys Fisher manufactured and released the figure in Europe, under license from Kenner. The original 1970s toy commands high prices on the secondary collectors' market, selling for hundreds, perhaps