2005, Nickelodeon unveiled a collection of LazyTown products at the American International Toy Fair. Fisher-Price partnered with Viacom's consumer product division to produce the merchandise, all of which was designed to encourage physical activity. Promotional events From June to August 2005, LazyTowns Stephanie hosted the "Nick Jr. Power Play Summer" event, which involved a series of television spots that replaced the channel's standard on-air continuity. Similarly to the live performances and the program itself, this campaign was an experiment designed by the network to increase awareness of exercise and nutrition in its preschool audience. Nickelodeon produced a stage show titled LazyTown Live! in 2005. It debuted at Nickelodeon Suites Resort on 6 August. A modified version toured the United Kingdom and Ireland between October 2007 and August 2008. It introduced a new cast to the United Kingdom, including Julian Essex-Spurrier as Sportacus. A Spanish-speaking version of the live show premiered in Mexico in 2008, followed by Argentina, Costa Rica, Guatemala and Panama. , it was scheduled to tour the United States in 2010. A Brazilian version of the live show premiered in São Paulo in October 2008. New productions of LazyTown Live had their premieres in November 2009 in Portugal and in March 2010 in Spain by producers Lemon Entertainment. A stage play premiering in 2011 introduced the character and concept for Roboticus, which became the first episode of Season 3 of the show in an abridged form. From 28 January 2009 to 29 November 2009, a live stage production entitled LazyTown Live! The Pirate Adventure toured the United Kingdom and Ireland. It featured characters and songs from LazyTown, performed by a new cast. In 2016, a UK production entitled LazyTown Live On Stage ran from 7 July 2016 to 4 September 2016. This production was posted on YouTube and featured the song "We Are Number One". A live show LazyTown in Schools premiered in Australia in 2012, touring schools to promote healthy eating and fitness for children. See also List of Internet phenomena Television in Iceland Notes References External links LazyTown bubblegum dance music discography at Bubblegum Dancer 2004 Icelandic television series debuts 2008 Icelandic television series endings 2000s Icelandic television series Television series with live action and animation Australian Broadcasting Corporation original programming BBC children's television shows 2000s Nickelodeon original programming CBeebies Nick Jr. original programming Boomerang (TV network) original programming Cartoonito original programming Universal Kids original programming