a station dropping an old format will stunt with a transitional format, either containing clues and previews relating to the new format (such as songs referencing its new branding, and artists who may be included in the eventual format), or having little to do with it. This can include songs based on specific themes (such as a single musician), or novelties that would not be viable as a permanent format. In some cases (sometimes referred to as a "wheel of formats"), a station may cycle between multiple formats during the stunt until the new, permanent format launches. In 2006, after its sale to new owners, KFYE in Kingsburg, California, dropped its contemporary Christian music programming for a stunt format it dubbed "Porn Radio", featuring songs with sexually-suggestive lyrics, and songs edited to include moaning sounds. The stunt led into its relaunch as rhythmic adult contemporary Sexy 106.3. In May 2009, WSKS/Utica, NY, announced that due to "financial constraints" its CHR format would be replaced by the beautiful music format similar to what was broadcast on sister station WUTQ. The "change" came complete with on-air kayfabe-style complaining from the station's staff. The "new format," however, lasted for only two hours before WSKS management came clean, restored the CHR format, and confirmed the stunt was a way to promote the station's new lineup. As a publicity stunt for the program by local broadcaster Global, Toronto radio station CIRR-FM (which usually broadcasts a CHR format targeting the LGBT community) temporarily rebranded as Glee FM on April 12, 2010, adding music from the U.S. musical comedy-drama series Glee to its playlist. On August 16, 2010, British radio station Oxford's FM 107.9 held its own Glee FM stunt, leading into its August 18 relaunch as Glide FM. Over Memorial Day weekend in 2010, WJZX-FM/Milwaukee, Wisconsin, stunted as Tiger 106.9, featuring songs about cheating (in reference to an infidelity scandal involving golfer Tiger Woods). The station was expected to change to a top 40 format with the new call letters WNQW—with the new calls suggesting that its branding would involve the name "Now". However, competing station WQBW abruptly moved to introduce the same format and branding as 97.3 Now, preventing WJZX from using the name. The station continued airing temporary formats (such as patriotic music and The Beatles' discography in alphabetical order), before settling on a permanent format in June 2010, as classic country station WZBK-FM