2007, the seller, 37-year-old Roderick Eric Davis, was arrested. He pleaded guilty to two felony counts and was sentenced to two years and four months in prison. Marketing Howard Roffman, president of Lucas Licensing, attributed the film's large marketing campaign to it having been "nineteen years since the last film, and we are sensing a huge pent-up demand for everything Indy". Marketing relied heavily on the public's nostalgia for the series, with products taking inspiration from all four films. Paramount spent at least $150 million to promote the film, whereas most film promotions range from $70 to 100 million. As well as fans, the film also needed to appeal to younger viewers. Licensing deals include Expedia, Dr Pepper, Burger King, M&M's, Snickers, Lunchables, and Papa John's. Paramount along with Blockbuster sponsored an Indiana Jones open wheel car for Marco Andretti in the 2008 Indianapolis 500, and his racing suit was designed to resemble Indiana Jones's outfit. Andretti would go on to finish third in the race. The distributor also paired with M&M's to sponsor the #18 Joe Gibbs Racing Toyota, with NASCAR driver Kyle Busch behind the wheel, in the 2008 Dodge Challenger 500 at Darlington Raceway. Kyle Busch and the #18 team won the race and visited victory lane with Indiana Jones on the car. With the film's release, producer Frank Marshall and UNESCO worked together to promote conservation of World Heritage Sites around the world. Disneyland hosted "Indiana Jones Summer of Hidden Mysteries" to promote the film's release. The Boston-based design studio Creative Pilot created the packaging style for the film's merchandise, which merged Drew Struzan's original illustrations "with a fresh new look, which showcases the whip, a map and exotic hieroglyphic patterns". Hasbro, Lego, Sideshow Collectibles, Topps, Diamond Select, Hallmark Cards, and Cartamundi all sold products. A THQ mobile game based on the film was released, as was a Lego video game based on the past films. Lego also released a series of computer-animated spoofs, Lego Indiana Jones and the Raiders of the Lost Brick, directed by Peder Pedersen. Stern Pinball released a new Indiana Jones pinball machine, designed by John Borg, based on all four films. From October 2007 to April 2008, the re-edited episodes of The Young Indiana Jones Chronicles were released in three DVD box sets. Random House, Dark Horse Comics, Diamond Comic Distributors, Scholastic, and DK published books, including James Rollins's novelization of