their need for independence and their privacy. On the other hand, collectivist countries are more supportive of harmony in society. Masculinity (MAS) versus femininity. Masculinity refers to the degree that which a society values achievement, being the best, heroism, assertiveness, and material rewards for success. In contrast, femininity refers to the values of cooperation, modesty, caring for the weak and quality of life. In a business context, Masculinity versus Femininity may identify “tough versus tender” cultures. Uncertainty Avoidance Index (UAI) deals with a society's tolerance for uncertainty and ambiguity; it ultimately refers to man's search for Truth. Countries having high uncertainty avoidance have very strict rules of belief and behaviour and they are intolerant of ideas or behaviour otherwise. Countries having low uncertainty avoidance have more relaxed attitudes. Long-Term Orientation (LTO) values associated with Long Term Orientation are thrift and perseverance; values associated with Short Term Orientation are respected for tradition, fulfilling social obligations, and protecting one's 'face'. This dimension is created to understand the long term orientation of mainly Asian cultures and their respect for tradition. In the business world, long-term orientation and short term orientation are referred to as being pragmatic and normative. Indulgence (IVR) versus restraint refers to the extent to which members of a society try to control their desires and impulses. Whereas indulgent societies have a tendency to allow relatively free gratification of basic and natural human desires related to enjoying life and having fun, restrained societies have a conviction that such gratification needs to be curbed and regulated by strict norms. Project GLOBE The GLOBE (Global Leadership and Organizational Behavior Effectiveness) research project took Hofstede's original 1980 research findings (Hofstede, 1980) and dedicated an entire academic effort to exploring the differences between cultures (Hofstede, 1980). “Conceived in 1991 by Robert J. House of the Wharton School of the University of Pennsylvania, and led by Professor House, the GLOBE Project directly involved 170 “country co-investigators” based in 62 of the world's cultures as well as a 14-member group of coordinators and research associates. This international team collected data from 17,300 middle managers in 951 organizations. They used qualitative methods to assist their development of quantitative instruments.” The research identified nine cultural competencies and grouped the 62 countries into ten convenient societal clusters (Javidan & Dastmalchian, 2009). Globe cultural clusters The GLOBE researchers used acquired data to put nations into cultural clusters that are grouped based