The report noted that 16 percent of the out-of-state attendees made their first trip to Las Vegas for Vegoose. Two-day attendance in 2006 was down more than 50 percent, with a gate of 30,625, from 72,400 in 2005. Plans to hold Vegoose annually were cancelled in 2008. In 2007, Superfly and A.C. Entertainment bought 530 acres of the Bonnaroo Festival site from its owner, Sam McAlister. A purchase price was not disclosed. 2008-2013: Outside Lands, Superfly Marketing Group, Great GoogaMooga In 2008, Superfly and Capshaw's Starr Hill Presents partnered with Another Planet Entertainment, a San Francisco-based promoter, to create the three day Outside Lands Music and Arts Festival. Set in Golden Gate Park, it was an idea that had first been discussed in 2004. Because the location required cooperation entities including the San Francisco Recreation and Parks, the SFMTA and various neighborhood associations it took more than three years to secure the site. The first major ticketed event in Golden Gate Park and the first event with nighttime performances, Outside Lands was designed to mirror its location in San Francisco. Stages were named after locations in the city, and the scrims surrounding the stages were done by hometown artists. San Francisco's foodie culture was emphasized via an emphasis on food and wine—in 2010, 99% of the food vendors were local, and most of the wines offered were produced by California vineyards. The bands that performed reflected the diversity of the city. Environmental goals and action plans were instituted well in advance of Outside Lands. In addition to windmills, solar panels, and electric cars, there were solar and wind powered cell phone charging stations, touch-screen carbon footprint calculators, and ecocentric volunteers. Public transportation was maximized, and biking was encouraged through a bike valet."Eco Lands," devoted to environmental awareness, included a recycling spot that offered prizes in exchange for plastic bottles, a wind turbine, and a mini farmer's market. Ultimately over 75% of the festival's waste was composted and recycled. With Radiohead and Tom Petty headlining, the first Outside Lands drew more than 130,000 people, and although well-reviewed, there were significant issues related to logistics. In 2011 Arcade Fire and Phish were headliners, and Outside Lands sold out for the first time. It has sold out every year since; in 2013, all three days sold out in under 24 hours. Food and wine at Outside Lands was emphasized to reflect San Francisco's