1990s Pümpin shifted his interests from corporate strategy to investment strategy. The result of this work was the book Strategisches Investment Management (Strategic Investment Management) published in 2008 with Maurice Pedergnana. Contrary to traditional publications on asset management that apply capital market theory, Pümpin's approach strictly builds on strategy teachings. This leads to findings that are often in strong contradiction to traditional investment management as promoted by financial institutions. Publications Langfristige Marketingplanung, Konzeption und Formalisierung (doctoral thesis “Dissertation” 1968, 2nd ed. 1970, 136 p.). Information und Marketing, Informations-Systeme als Führungsgrundlage (professorial thesis (“Habilitationsschrift”, 1973, 234 p.). Strategische Führung in der Unternehmungspraxis (1980, 80 p., French 1981, English 1982). Management strategischer Erfolgspositionen (1982, 217 p., Spanish 1982 - with S. Garcia Echevarria, title: Estrategia Empresarial - como implementar la estrategia en la empresa; English 1987: title: The Essence of Corporate Strategy; Portuguese 1987, Japanese 1987, Finnish 1989, Korean 1989, Indish Edition Mumbai 1995). Unternehmenskultur - Basis strategischer Profilierung erfolgreicher Unternehmen (1985, 56 p. with J.-M. Kobi und H.A. Wuethrich, French 1985; Spanish: Cultura Empresarial, 1988, 139 p. with S. Garcia Echevarria). The Empowered Investor - 7 Principles for Strategic Wealth Creation in a New Financial World 2014, 155 p. with Heinrich Liechtenstein, Fariba Hashemi, Brian Hashemi Vom Manager zum Investor - 2017, 216 p. with Marius Fuchs See also Strategic management Investment management World Economic Forum LGT Bank Prince of Liechtenstein Foundation Metro Group Federal Council (Switzerland) Andorra American Management Association References Further reading External links , http://www.ifb.unisg.ch/ Swiss economists 1939 births Living people