featuring Akshay and Sonakshi, along with many dancers, scheduled to be shot at several heritage sites in Karnataka, including the Vijaya Vittala temple, Lotus Mahal, Maha Navami Dibba and other historic places in the 15th century capital of the Vijayanagara Empire. The movie had the 50 crore insurance for Akshay Kumar. Marketing The trailer of Rowdy Rathore was launched in an open stadium in Worli on 2 April 2012 and received over 2,295,756 views in under one month on YouTube. UTV tied up with radio channel Red FM for organizing a contest titled "Rowdy Hunt" to look for social do-gooders and others who work towards social betterment – winners of the contest will accompany star Akshay Kumar to promote the film during his tours. The hunt has taken place in Ahmedabad, Hyderabad, Jaipur, Lucknow, Mumbai and New Delhi, where callers were invited to share their grievances and tackle the culprit on a public platform in true "Rowdy" style. The RJ/host will then select five rowdies in each city based on a "Rowdy Meter" who will then comprise Akshay Kumar's Rowdy Gang in a particular city. The cast and crew went to Dubai as part of the promotional tour. Sonakshi Sinha promoted the film on Big FM. On 26 May 2012, she promoted the film on Dance India Dance Lil' Masters on Zee Tv, and the Zee Network are giving out free cinema tickets to people who are correct in the Safari Cinema. Wardrobe company Dollar Industries has tied up with the producers to promote their products with the film. Music The soundtrack is by Sajid–Wajid and was released on 27 April 2012. The line Chinta Ta Ta Ta and part of its music has been borrowed from the original song of its Telugu version, which was confirmed by Wajid. Kumar Sanu has sung a song for this film, making his comeback after four years. The song "Aa Re Pritam Pyaare" used the hook tune from the Tamil song "Vaadi Vaadi Naattu Katta" from Alli Thandha Vaanam Release The film received a U/A certificate from Central Board of Film Certification and the film's satellite rights was sold for . The film released worldwide on 1 June 2012. Rowdy Rathore was released in 2,300 screens in India and around 400 screens overseas. Critical reception Rowdy Rathore received mixed reviews from critics. Taran Adarsh of Bollywood Hungama gave the film 4 stars, saying,