chosen as the Turnarounder of the year and the best trailer brand in 2008, the company experienced, in the same way as the entire trailer sector, a collapse in demand of up to 90% following the financial crisis in September 2008. After producing around 24,000 trailers annually up to the middle of 2008, Kögel estimated a demand of just around 2,000 trailers in 2009. On 3 August 2009, Kögel Fahrzeugwerke GmbH in Burtenbach was forced to apply for insolvency. The insolvency proceedings were opened on the 30 October 2009. At the end of 2009, Kögel was taken over by its competitor Humbaur in Gersthofen, which operates a two-market strategy and thus can ensure the independence of the Kögel brand, which is managed as the re-founded Kögel Trailer GmbH & Co.KG. After intensive negotiations the entrepreneur Ulrich Humbaur, whose roots are in the Augsburg region, as the new owner of Kögel agreed with the previous owners that the properties should be sold in their entirety to Humbaur. This ensures that Burtenbach will remain as the production facility for Kögel in the long-term[1]. This means that the two production facilities in Burtenbach and Choceň (CZ) are in the sole possession of Ulrich Humbaur. Re-invention At the IAA in September 2010, Kögel presented their new vehicles for the forwarding and construction industries on the largest stand of all the trailer manufacturers. They exhibited the "Container chassis Port 40 multiplex" – a sliding chassis vehicle. They also showed the Euro Trailer Cool, which offers forwarding companies in the refrigerated transport sector the advantage of a refrigerated body extended by 1.3 m. Kögel offers the optimum trailer for every application with its 2nd generation of the Cargo platform trailer. In addition, they showed a trailer variant as a volume trailer, the "Kögel Mega Centre Axle Trailer“, which is new at Kögel. From the refrigerated vehicle range they presented the revised and extended "Kögel Cool Rail" for rail transport. In the construction sector, where the brand was once present, Kögel now offers the flatbed trailer as a turntable trailer or semi variant. A total of 1,000 orders prove that the products from the traditional brand from southern Germany continue to be in demand.[2] The new start is visible at Kögel. The graphic image of the brand has been revised and developed. There have also been innovations on the home page and in the brand slogan. Since