manuals, files and more were acquired by The Equipment Leasing Company Ltd. The Equipment Leasing Company ceased all franchising activity in 2010 and opted to create a licensing model whereby stores operate pursuant to a licensing agreement with the licensor. This program took over from the associate group model with the primary difference being that the licensing model ensures the integrity of the trademarks for all parties. All prior franchisees were provided the right (not requirement) to opt into the new licensing program and the majority of stores across Canada exercised this option. Stores that did not exercise this option have been required to remove any branded signage and are no longer part of the Island Ink-Jet brand. In 2011, Island Ink-Jet launched its online store allowing consumers to purchase directly online. Island Ink-Jet has refilled over 10 million ink cartridges to date. and has been commended by government sources for its expansion and role in reducing waste at landfills. The company was the winner of the Barrie Chamber of Commerce Green Award in 2005. It was nominated for the London Chamber of Commerce Green Award in 2006, and also nominated for Consumers Choice in Edmonton in 2011. References Further reading Ink cartridges Refill or new?; Experts debate pros and cons Cost savings versus quality The Issaquah Press – Google News Archive Search Ecotrust Canada - 'Refill, Not Landfill' a winning slogan for Island Ink-Jet The Business Review - Fill 'er up: Printer cartridge recyclers turn ink into income St Petersburg Times - Cost of Ink Cartridges too High? Try Refills Seattle Times - Refill don't replace External links Island Ink-Jet Companies based in Mississauga