of fresh snus placed on his desk every morning. He then put a spoon of the snus under his nose and, with eyes closed, inhaled. This way he detected the moisture level and quality of the tobacco. If approved, the snus could be packed and sold. If not, the entire batch was cancelled. Knut Ljunglöf's personal life Knut Ljunglöf was highly successful in developing the company into Europe's largest smokeless tobacco producer. At his death he left one of the greatest fortunes in Sweden; 16 million kronor. Knut Ljunglöf also left a large estate north of Stockholm, commonly known as "the Ljunglöf castle" due to its palace-like exterior. The fact that the tobacco factories in Sweden were taken over by the Swedish state in 1915, made Knut Ljunglöf a bitter man. In 1920, five years after the monopolization, he died at the age of 87. Knut Ljunglöf was engaged in the decision that formed the city of Stockholm and during a number of years he was a member of the city council. In his obituary it was written that he was "a good and noble man. Slightly harsh on the outside, he was a warm and compassionate man who cared for the people in need and those who suffered. Without speaking much about it publicly, he was involved in many charities." Ettan today Ettan is a prominent brand belonging to the Swedish Match product portfolio and one of the most popular Swedish snus products. It accounts for approximately one fifth of all snus sales in Sweden. Products Today Ettan is sold in 3 qualities: Ettan Lös - Loose snus, 42g per can 7,5 mg/g (0,75%) Ettan Original Portion - 24g per can, 24 portions in can at 1,0g per portion 8.5 mg/g (0,85%) Ettan Vit - White portion, 21,6g per can, 24 portions weighing at 0,9g per portion 8 mg/g (0,8%) References Snus Swedish brands Tobacco brands