Viacom, which owns Comedy Central, sent him a letter denying him permission to establish a PAC, but Colbert had Potter back on the show, who explained to Colbert and his audience that as a result of the Citizens United decision, Super PACs can be formed, which are less restrictive than regular PACs. Colbert filed a request with the FEC asking for a media exemption for coverage of his then-prospective Super PAC on a May 2011 episode of The Colbert Report. The FEC voted 5–1 to grant The Colbert Report a limited media exemption during a June 2011 public meeting. Following the hearing, Colbert formally filed paperwork for the creation of his super PAC with the FEC secretary. The FEC approved Colbert's bid to form a Super PAC on June 30, 2011. Troubled by the fact that large corporations were not donating to his SuperPAC, on September 29, 2011, Potter explained that corporations prefer to remain anonymous when supporting political causes. Therefore, he helped Colbert set up in Delaware a 501(c)(4) shell corporation to which donations can be given anonymously without limit and used for political purposes, similar to American Crossroads. It was initially named the "Anonymous Shell Corporation", but according to the Delaware Secretary of State's Office the official name was changed to "Colbert Super PAC SHH Institute" on the same day. Donations made to the shell corporation could be funneled to ColbertPAC without disclosure of the ultimate source of the donation. When Colbert asked what the difference is between this and money laundering, Potter answered, "It's hard to say." Colbert was the sole board member of the shell corporation and initially served as president, secretary, and treasurer of his organization, whose stated purpose was to educate the public. However, the organization could legally donate to his Super PAC, lobby for legislation, and participate in political campaigns and elections, as long as campaigning is not the organization's primary purpose. Colbert's organization could legally accept unlimited funds which may be donated by anonymous donors. Since the FEC doesn't require full disclosure, Colbert likened his 501(c)(4) to a "Campaign finance glory hole": "You stick your money in the hole, the other person accepts your donation, and because it's happening anonymously, no one feels dirty!" Colbert said in September 2011 that he was looking for a billionaire donor, or in the language of Colbert, a "sugar daddy". According to experts, Colbert's actions were