40 cities. The promotion was effective, as people "flocked to Jazz Fest as much for Superfly's after-hours scene as for the daytime festival itself." 2002-2007: Bonnaroo, Vegoose Superfly staged approximately 100 shows in 2001, and the company earned a reported $1 million. However, revenue was based mainly on ticket sales, which had limited potential. Black, Farman, Goodstone and Black drew from their experiences at the Coachella Festival and the Glastonbury Festival, and developed the Bonnaroo Music and Art Festival. A multi day music, art and entertainment event, which, like Glastonbury, included onsite camping, the first Bonnaroo was held in June 2002 in Manchester, Tennessee. Held on a 700-acre farm, it was financed in part by Coran Capshaw, who managed the Dave Matthews Band, among others, and produced in conjunction with Knoxville-based promoter A.C. Entertainment. The festival was announced on March 13. Tickets were sold exclusively through the Bonnaroo website, and without traditional advertising, 10,000 tickets were sold the day they went on sale, 70,000 were sold within the first week, and by March 24, based largely on word-of-mouth, the tickets had sold out. The inaugural Bonnaroo Music and Arts Festival took place June 21–23. Focused on jam bands and roots artists, performers included Widespread Panic, Trey Anastasio, and String Cheese Incident. Superfly focused on developing an immersive experience and fostering community around the festival. The festival grounds operated 24 hours without a curfew, and included a taxi service, general store, daily newspaper, and a 24-hour cinema. A code of conduct, later formalized as "The Bonnaroovian Code," stated that one must "Prepare Thyself" and "Play As A Team" and to "Stay True to the Roo." Security guards wore shirts marked "Safety" rather than "Security." Early morning yoga and a 5K run were offered and an adult playground was constructed. Sponsorships were accepted only if they somehow enhanced the fan experience. For example, AT&T presented the Silent Disco, Garnier Fructis offered shampoos, and Ford presented "The Backyard," an air-conditioned tent with a performance stage, lawn-chair seating and picnic tables. In October 2005, Superfly and AC Entertainment launched the Vegoose Festival. Set in Las Vegas, it was timed to coincide with Halloween. Mainly a music event, it additionally integrated local culture via celebrity impersonators and a wedding chapel. The first Vegoose brought 36,825 visitors to Las Vegas, with an estimated economic impact of $37.3 million, $30.4 million of which came from non-gaming revenue.