Susman Brothers invested over $50,000 in Woolworth in the next two years. They financed this large investment through an overdraft from their account at Standard Chartered. Elie Susman moved his family from Cape Town to Johannesburg and became a director in June 1935. Max Sonnenberg controlled Cape Town stores, and Elie Susman controlled Transvaal stores which included Johannesburg. Woolworth was formally launched as a public company in 1935. Elie Susman was 55 years old when he began to work on a more or less full-time basis for Woolworths. 1940s Although Harry Susman was never involved in the management of Woolworth, he enjoyed Elie Susman's half-share of his Woolworth salary, until 1941, when Harry officially wrote to release his brother from this obligation. In the 1940s, the brothers took on a partner, Harry Wulfsohn, to expand and redevelop their business interest in Northern Rhodesia. Their trading business began during the scramble for Africa and the heyday of Imperialism, coming through the colonial period to the ill-fated federation of Rhodesia and Nyasaland. The business went through the triumph of African nationalism and survived into the era of emerging market and liberatisation. In a meeting in February 1946, it was agreed that the company should apply to the government for permission to change its name from "Harry Wulfsohn Limited" to "Susman Brothers and Wulfsohn Limited". In complex negotiations with Harry Susman, Harry Wulfsohn set up this new company, with a fifty-fifty shareholding with the Susman brothers in the new company. Most of the negotiations also involved Elie Susman when he visited Livingstone. Harry Susman remained the main representative of the Susman family business in Livingstone, until his retirement in 1945. A few months before the end of the Second World War, Harry Susman left Livingstone and settled on a farm, Umritsor, near Salisbury in Southern Rhodesia. 1950s Harry Susman continued to visit Northern Rhodesia regularly until his death in January 1952. He lived long enough to celebrate the fiftieth anniversary of the brothers' first crossing of the Zambezi river, in April 1951, but sadly he did not live to witness the unveiling of the four-faced town clock that they donated to the Rhodes-Livingstone Museum, to commemorate that event. Until his own death in January 1958, there was never any doubt that Elie Susman was, in spite of his absence in South Africa for the most of the year, the senior partner and dominant