BTS Group AB (BTS) is a global strategy implementation consulting firm founded in 1986. The company provides strategy alignment and execution consulting services and designs customized business simulations, digital technology, and assessments to develop business acumen, leadership, and sales capabilities. BTS has several practice areas: Strategy Execution, Business Acumen, Leadership Development, Sales Training, Innovation, Coaching and Assessments. The company serves banking, biotech and pharmaceutical, consumer products, insurance, manufacturing, oil and gas, professional services, retail, technology, and telecommunications sectors. Headquartered in Stockholm, Sweden, the firm has over 600 employees across 34 global offices. The company's client base is spread across 53 countries and includes 60 of the U.S. Fortune 100 and over 30 of the Global Fortune 100. BTS customers include companies such as Accenture, Aetna, Unilever, AT&T, Chevron, Coca-Cola, Ericsson, Google, GSK, Telstra, HSBC, Hewlett-Packard, Mondelez, Salesforce, Sodexo, Toyota, and others. BTS is a public company listed on the NASDAQ-OMX Stockholm trading under the symbol BTS B. In 2021 this company entered the Top 20 Assessment and Evaluation Company by Training Industry. Organizational History BTS was founded in 1986 by Henrik Ekelund, current President and Chief Executive Officer, with the support of three investors from one of Scandinavia’s prominent strategic consulting firms. The firm focused on supporting clients’ efforts to implement strategy by focusing on the human capital part of the execution equation. The initials originally stood for Business Training Systems. In February 2005, BTS acquired Strategic Management Group, Inc. (SMG). The acquisition enabled the firm to create a broader base for future organic growth and deepen its expertise. In September 2006, BTS acquired The Real Learning Company (RLC) and Advantage Performance Group, Inc. (APG). The acquisitions consolidated a highly fragmented market and expanded the company's existing sales and leadership programs. In July 2013, BTS acquired Wizer A/S to expand the firm's digital capabilities and complement its existing portfolio. In October 2014, BTS acquired Fenestra Inc., a global provider of premier technology-enhanced assessment and leadership development centers and solutions. In March 2015, BTS acquired AVO Vision, a South African-based company focused on corporate learning and development as well as community-worksite education. The acquisition expanded the firm's global reach and expertise in the leadership development sphere as AVO Vision's core offerings focused on leadership, management, self-mastery, and sales execution skills. In 2016, BTS Group acquired Cesim Italia Srl and Design Innovation Srl based in Milan, Italy to strengthen its Southern European