you to pick your price per month, from $1, up. This "Turntable Gold" helped fund the website and develop new features, such as Turntable Live. History Turntable.fm was founded in January 2011 by Billy Chasen and Seth Goldstein, the co-founders of the company Stickybits. Stickybits was a mobile app where brands could stick barcodes on their products and allow users to scan them for rewards. While Stickybits was picked up by some brands, it failed to gain the widespread attraction of users. By January 2011 it became clear that Stickybits would not work, so Chasen, Goldstein and the Stickybits team of Summer Bedard, Joseph Perla, and Yang Yang, began building the first version of turntable.fm. By May, turntable.fm was released, and within weeks the site went viral with such celebrities as Sir Mix-A-Lot using it. The board then pulled the plug on Stickybits and went ahead with turntable.fm. By July 2011, turntable.fm raised a $7 million round at a $35 million valuation in a funding led by Fred Wilson at Union Square Ventures. All initial investors of Stickybits were involved in the round, including First Round Capital, Polaris Venture Partners, and Lowercase Capital. A number of entertainment executives have also invested, including Lady Gaga, Kanye West, Troy Carter, MTV's Courtney Holt, former Facebook executive Tim Kendall, The Roots, and Madonna's manager, Guy Oseary. By September 2011, turntable.fm had been used by over 600,000 people and streamed around 1 million songs per day. On July 28, 2011, a turntable.fm dance party was held at The Canal Room in New York City which simulated the features of the website in real life. DJs were chosen from an applicant pool prior to the party and were allowed to play songs in turns during the celebration. DJs were rewarded with "points" for how many patrons were on the dance floor during a given DJ's song. If too few patrons were on the floor or there was a general lack of interest, DJs would have their turn skipped. The Australian electronic music act Knife Party notably made a surprise appearance to play on the site, attracting over 20,000 listeners. On November 22, 2013, it was announced that Turntable.fm would be shut down in December 2013 in order to focus on its Turntable Live service, which allows musicians to perform interactive online concerts. Legal Turntable originally had no deals in place with any record labels, and