Today Show, The View, Rachael Ray, The Queen Latifah Show, Fox & Friends, Home & Family, AMHQ With Sam Champion, as well as internationally on "Nippon-yo! Sekai-wo Taose! FUJIYAMA," a show on Fuji TV in Japan. In 2020, Vinokur appeared in a Super Bowl commercial for TurboTax and hosted educational science content for Walmart. Live Shows Vinokur’s stage show called “So You Think You Can Do Science?” has been performed at the World Science Festival, Liberty Science Center, Maryland Science Center, Saint Louis Science Center, USA Science and Engineering Festival, Caltech, Singapore Science Festival, Smithsonian Institution, and toured over 400 schools nationwide. Generation Genius In 2017, Vinokur founded and became CEO of Generation Genius, Inc. The educational technology company produces educational videos in partnership with the National Science Teaching Association. Generation Genius raised $2.7 million in seed funding which included contributions from the Howard Hughes Medical Institute and over $1 million raised from equity crowdfunding. Vinokur hosts three original series on the platform, consisting of over 100 episodes, covering science topics taught in grades K-8 science. In 2020, Pitchbook ranked Generation Genius #2 on its list of "50 Hottest Startups in LA." As of Nov 2021, Generation Genius videos, hosted by Dr. Jeff, are used by 3 million students each week with subscriptions in more than 30% of all elementary schools in the United States. Scientific Research Vinokur received a PhD in "Biochemistry, Molecular and Structural Biology" from UCLA in 2017. During his graduate studies, he published research on the discovery of new enzymes, protein structures and a new biochemical pathway in ancient bacteria that grow in some of the most extreme conditions on Earth. His research shows how some enzymes are able to work in harsh conditions and how they can potentially be modified to produce biofuels. For his research, Vinokur is a recipient of the NSF Graduate Research Fellowship, NIH-UCLA Chemistry Biology Interface Fellowship, and Audree Fowler Award in Protein Science. Personal life Vinokur has stated publicly that he almost never uses personal social media despite having a career working in media and multiple verified accounts. In an interview, he states, "I'm not active on a personal level on social media... I don't want to be spending time thinking of interesting things to say and taking pictures of my food... I just want to eat quick and get back to growing Generation Genius to reach as many kids