approach. Sharma explains this concept by giving an analogy of a corrupt/thief where thinking out of the box would make him a better corrupt/thief as he finds new ways to manipulate laws as he still thinks from the platform of being a corrupt/thief because of his limited self-understanding. In thinking out of the box the reference of the box still remains. As the corrupt/thief dissolves his boxes, he realizes that he is not just a corrupt/thief but it is just a limited understanding of himself and with this realization he also gets the intelligence to change. This is not just an incremental but a radical shift. Sharma writes that individuals and organizations receive, process and respond from internal biases, boxes and traps, just as did the corrupt/thief in the example. He says that thinking out of the box will simply take them further in the wrong direction because the reference of being a corrupt/thief still guides. Sharma explains his concept through the DTB Framework and explains ways to move from the Field of Compulsion to the Field of Freedom. Through GOLFCUP he measures and improves the Growth Parameters, Organizational fit, Leadership parameters, Future readiness, Coping mechanisms, Universal relevance and Performance parameters. Reception Critical reception for Next What's In has been positive, with The Hindu calling it "interesting and engaging". Businessworld praised the book's "simple and lucid" language and presentation. About Santosh Sharma Santosh Sharma is the author of the book Next What's In and Dissolve the Box. He is a cultivator. When he works on ground he grows organic crops. When he works with people he grows constructive thoughts, emotions and actions. And when he works with organizations he grows meaningful strategies. He is a visiting faculty at IIM Ranchi, social entrepreneur and a TEDx speaker. He won the Youth icon award, Alankar award by Tata Group and social entrepreneur of the year award. Inspired by Dr APJ Abdul Kalam he is channelizing the energies of the youth and working to bridge the gap between Bharat and India. He is the son of S R Sharma and R K Devi. Santosh is married to Ambika Sharma in the year 2004. He has a daughter named Shraddha and a son named Vartmaan. Santosh is a mentor to entrepreneurs and is a public speaker on issues like entrepreneurship, innovation and sustainability with a focus on green economy. At TEDxKanke Countdown talk he