Gilligan worked as a writer and producer and Bryan Cranston as an actor. It refers to the name of X-Files creator Chris Carter's production company Ten Thirteen Productions, which in turn is a reference to Chris Carter's birthday, October 13. A copy of Everything's Eventual, a collection of short stories by Stephen King, can be seen in Gale's apartment. After Walter and Jesse are released by Gus, they eat lunch at Denny's, a coffee shop and family restaurant chain. During this scene, they are wearing matching T-shirts with country music singer Kenny Rogers on them. The T-shirts are deliberately not explained in the episode, but Vince Gilligan said he believed Mike simply bought the first articles of clean clothing he could find for Walter and Jesse after their clothes were soaked with Victor's blood. During the final scene of "Box Cutter", when Walter walks back to his car, the Alex Ebert song "Truth" plays in the background. Reception Initial screening and ratings "Box Cutter" was first publicly shown on June 28, 2011, at the Grauman's Chinese Theatre in Hollywood. During the scene when Gus killed Victor, Bryan Cranston's daughter Taylor fainted in her seat inside the theater at the sight of all the blood. This prompted theater officials to briefly interrupt the screening and ask for a doctor in the audience, causing a brief panic among the crowd. The violent scenes in "Box Cutter" proved so bloody that AMC included a disclaimer warning about the violence at the start of the episode and after the commercial break halfway through the episode. In its original American broadcast, "Box Cutter" was seen by an estimated 2.58 million household viewers, according to Nielsen Media Research. It was the most watched Breaking Bad episode in the series and the second highest rated season premiere for any AMC show, falling behind only the series premiere of The Walking Dead, which drew 5.3 million household viewers. It was also a 32 percent increase in viewership compared to the third-season premiere, "No Más". "Box Cutter" performed especially strong with men between ages 18 and 34, among whom viewership was up 67 percent compared to the third-season premiere. The episode was seen by 1.4 million household viewers in both the 18 to 49 and the 25 to 54 age groups, a 21 percent increase in the former group and a 26 percent increase in the latter. Reviews "Box