Point increased, the Pleasure Point Surfing Association reinvigorated the PPNF in the 1960s with the inspiration from Jim Phillip's, renowned surf art-skate artist under Harry Contie. PPNF began Pack Your Trash. In the 1970s Pack Your Trash Day's began as one of the first beach clean ups in response to visitors who had not learned to respect the ocean environment. 1980 The PPNF Park was planted across from Elizabeth's Market, the old Port O Call market for Breakers Beach. Many surfing contest are held in this location, including the No Cord Classic developed by Keven Cante, in response to the use of shock cords or surf cords, now called surf leashes. The early version was attached to the board with a suction cup. 1970s Development of 41st Ave as a commercial district. Pleasure Businesses followed. 1995 the road across from the Pleasure Point roadhouse failed. As a result, the one way road is all that remains. 21st century 2001- The sidewalk on lower 30th was the beginning of the end of the surf community, where many lived in an environment similar to that found at the State Park of Crystal Cove. With new "Curb Appeal", Realtors and developers rush in to replace the historic beach cottages with larger homes. Many long term renters left as vacation rentals and large houses used for a few weeks in the summer replace the small bungalows with cottage gardens. The pattern seen in Ocean Beach, San Diego, California and many Southern California beach cottage communities begins to transform one of the last surf communities along the coast. 2001 Park designation for openspace on the S-Turn 2001 The Rodgers project is opposed with a petition signed by a 1000 people against loss of small beach cottage used by surf community and removal of trees that protect monarch butterflies of Moran lagoon. 2002 Becomes a sanctuary for ducks, herons, and other waterfowl after local concern. 2003 Seawall proposed, but turned down by the California Coastal Commission because of a lack of consideration of alternatives to fight coastal erosion. 2004 Proposal to have a lower pathway along East Cliff by Coastal Commission. 2004 permission to build on the beach across from Moran Lagoon turned down 2004-Permission to build town house next to Roadhouse, on one of the last undeveloped lots. Though out of compliance with Neighborhood compatibility standards for similar scale, bulk and style to the surrounding