using natural woods, energy savings and security from future oil price rises are among the arguments used. Their interactive online toolkit “Energy Comfort House” allows to easily calculate the life cycle cost and savings compared to conventional houses and acts, therefore, as a credibility tool. In order to offer the broadest choice in terms of consumer solutions, different house models are provided to various customer target groups according to their environmental consciousness and affordability. Myopia of sustainable pharmaceutical industry Environmental sustainability: Following Belkhir and Elmeligi (2019) emphasizes the need of paying attention to the impact of pharmaceutical production emissions, highlighting the establishment of a research vacuum in this area. Other research has identified this requirement, including not just broad papers that attempt to understand how to assess pharmacological efficiency in ecological terms (Veleva et al., 2003), but also pieces that examine more particular subjects. Singh et al. (2016) argue that there is growing attention to issues related to pharmaceutical product waste management and means of remedying some of the problems related to, for example, the management of expired drugs or the danger of water pollution by pharmaceutical products. In order to adopt a zero-waste culture in company, Veleva et al. (2017) emphasize the importance of employee involvement and human resources. Manda et al. (2014) suggests the use of novel membranes to remove pharmaceutical waste from water. The analyzed studies reveal an optimization model for the integrated production and distribution planning of a supply chain, with the two (economic and environmental) objectives of cost minimization and greenhouse gas emissions minimization (Jabbarzadeh et al., 2019) and themes of reverse logistics, which stands for all operations related to the reuse of products and materials, in the supply chain (Jabbarzadeh et al., 2019). Social sustainability: Caligiuri et al. (2013) investigate employee engagement in business volunteering programs promoted with the assistance of NGOs in terms of the role of workers and their attention to social concerns. The paper by Quak et al. (2019) suggests the use of metrics to assess pharmaceutical firms' capacity to provide public access to medications. Lorenzini et al. (2018) emphasize the relevance of pharmaceutical packaging innovation and the role it plays in providing patients with more options for receiving appropriate and accurate medicines. Economic sustainability: According to Aquino et al. (2018), in many healthcare systems, the necessity to balance two goals, namely cost reduction and long-term viability, has led to the