Canal 5 is a Mexican free-to-air television network owned by TelevisaUnivision. It traces its origins to the foundation of Channel 5 in Mexico City in 1952 (also known by its identification code XHGC-TDT). Canal 5's program lineup is generally targeted at a younger audience and includes cartoons, foreign series and movies, along with a limited number of sporting events such as NFL games, boxing, the FIFA World Cup and, historically, the Olympic Games. Canal 5 is mainly aimed at children and youth audiences, although in late hours it usually includes a more general concept with television series and reality shows. Over the decades among its programming, it includes many series purchased from networks such as Nickelodeon and Cartoon Network, among others; while the series aimed at the general public often come from Paramount Network, Fox Broadcasting Company, Warner Bros., ViacomCBS (now Paramount Global), MTV, NBCUniversal among others. The channel also broadcasts series produced by the company TelevisaUnivision, which owns the channel. In programming, its main national competitor in open television has historically been Azteca 7 of TV Azteca. History On May 10, 1952, XHGC-TV came to air for the first time. It was Mexico City's third television station, owned by Guillermo González Camarena, an inventor who created the first color television system. In 1955, XHGC was one of three stations that formed Telesistema Mexicano. González Camarena remained the general manager of XHGC until his death in 1965. In 1963, XHGC became the first station in Mexico to broadcast in color. By request of Guillermo González Camarena, XHGC began targeting an audience of children and youth, with the first color telecast being Paraíso infantil (Children's Paradise). Over the years, Canal 5 has retained this programming focus, with a schedule incorporating foreign series and sports programs. At the end of the 1980s, the then-vice president of Televisa, Alejandro Burillo Azcárraga, spearheaded drastic changes in the branding of the company's television networks. XHGC had branded as Canal 5 for years, using various logos with the number 5. However, as the network's various repeaters were not all on channel 5, the network began branding by the XHGC callsign. The landmark Energía Visual (Visual Energy) campaign, designed by Agustín Corona and Pablo Jato, featured idents with wildly varied logos and designs—a first for Mexican television. The campaign was designed to back the channel's youthful image. In the 1990s, Canal 5 began branding with its channel