Red or Black? is a British television game show which was broadcast on ITV between 3 September 2011 and 29 September 2012. In each round, contestants choose red or black, with those that choose the incorrect colour being eliminated. During the first series, four finalists guessed the colour correctly in the final round and became millionaires. Over 100,000 members of the public applied to be on the show, with the numbers being reduced down to a different final eight contestants per live show each night for seven nights. Whilst most rounds varied, there were two standard rounds in each live final: "Duel" where the final two contestants went head to head, and the final round where the winner chose a colour on a giant wheel similar to that used in roulette. Celebrities including Jedward, David Hasselhoff and One Direction were involved in the rounds of the show where contestants must choose either red or black in order to pass to the next round, while the show was filmed at locations such as Battersea Power Station and the set of Coronation Street. Red or Black? was commissioned for a second series, which featured the format having been revamped significantly. While the first series featured six pre-recorded rounds in several different locations and four live rounds, the second series featured six pre-recorded rounds that take place in either the Red or Black? Arena or in the studio. Celebrities such as Carol Vorderman, Jonathan Ross and Little Mix were involved in the rounds for this series. The show is a joint production between Syco TV and ITV Studios, and was initially broadcast on ITV nightly over the course of seven nights from Saturday to the following Saturday, with the exception of the Tuesday night. The show also featured several Syco-related music acts. Sponsorship for the first series was initially targeted at National Lottery operator Camelot Group, but eventually went with Jackpotjoy owner Gamesys and Domino's Pizza. The second series was sponsored by controversial loans site wonga.com. In the week where the first series of Red or Black? aired, ITV gained a much larger audience share than it had in the week directly previous, where it had been beaten by BBC One on six out of seven nights. Despite this, reviews of the first series were universally negative, and additional criticism was leveled at the show when it was discovered that Nathan Hageman, the