Dr. Bronner's Magic Soaps is an American producer of organic soap and personal care products headquartered in Vista, California. The company was founded in the late 1940s by Emanuel Bronner and continues to be run by members of the Bronner family. The company's products are known for their text-heavy labels and the variety of their advertised uses for a single product (e.g. one soap advertises eighteen uses, from toothpaste and shampoo to toilet scrubber and insecticide). The company's 2017 annual revenue was $120 million. History Dr. Bronner's Magic Soaps was founded by Emanuel Heilbronner, a Jewish immigrant soap-maker (not a physician) who fled Germany in 1928 and dropped the "Heil" from his name because of its associations with Adolf Hitler. His family who stayed behind were murdered in the Holocaust. After escaping from a mental institution in 1945, he went into business. Bronner was a fervent promulgator of his own syncretic spiritual ideology and originally distributed the soap to those who attended lectures on his 'All One' philosophy, but soon became convinced that attendees were seeking soap rather than spiritual enlightenment. After this realization, Bronner began to print key tenets of his teachings on the soap bottles as a way to proselytize. The labels still include lengthy diatribes on the unity of mankind and the need to "unite spaceship earth". In 2006, an 88-minute documentary film directed by Sara Lamm, entitled Dr. Bronner's Magic Soapbox, was released, and in 2017 the company released a spoken word album of Emanuel Bronner's spiritual teachings. For a period of time, Bronner ran the company as a tax-exempt religious organization but was found to be out of compliance with this designation and was levied with $1.3 million in back-taxes in 1985. When this occurred, Jim Bronner, Emanuel's son, began to work for the company and recapitalized it as a for-profit company in 1988. In 1997, Jim Bronner's son David began working for the company. The soap had long included caramel coloring, but the company had never disclosed this ingredient. In 1999, as part of the company's rebranding as "social and natural," David Bronner faced a choice: declare the ingredient or omit it. Both would have had disadvantages. He decided to replace the caramel color with hemp oil, which not only added color but also added value by making the foam smoother. From then on, David Bronner also campaigned intensively for the legalization of hemp.