the trash bins, causing him to be fined $12,000. After some advice from his customers, Herschel is able to come back from this with the assistance of unpaid interns, causing his business to become even more popular and allowing him to refurbish the cemetery and remove the billboard. Herschel's success leads to Ben envying him even more. Ben then tells Herschel to download Twitter, and he begins tweeting controversial statements. While initially met with protests and boycotts, Herschel is then seen as an icon of free speech and empowerment. While Herschel is hosting a friendly debate, Ben, hiding his face, shows up and questions his thoughts on Christianity. This leads to a rant, causing the public to despise him. The government attempts to deport him after his immigration files can not be located. Herschel arrives at Ben's apartment, and Ben reluctantly agrees to help him get to the Canadian border. Through this, Ben and Herschel begin to reconcile their relationship. However, Ben admits that he tried to sabotage Herschel's business, causing Herschel to admit that he is disappointed that Ben is more committed to his app than his family's legacy, leading to a fight between them. Herschel steals Ben's backpack, and uses his razor to shave and puts on his clothes to pose as Ben, alerting the police that the real Ben is Herschel. This causes the real Ben's arrest and deportation. In Ben's apartment, Herschel discovers that the app's name, "Boop Bop", was actually the nickname Ben gave his late parents, leading Herschel to realize that family has always in Ben's heart. He returns to his home country to find Ben, who is staying at a local synagogue. They reconcile, and some time later return to Brooklyn, hoping to develop a pickle-selling website. Cast Production Seth Rogen and Simon Rich began to discuss the idea for the film as early as 2007. On May 29, 2013, it was announced that Sony Pictures had acquired the screen rights to the short story "Sell Out" by Rich. Producers were set to consist of Rogen, Evan Goldberg, and James Weaver, while Rich was expected to serve as an executive producer. Production companies involved with the film were slated to include Point Grey Pictures. On September 27, 2018, it was announced that Brandon Trost was attached to direct the film, after working as director of photography in numerous films starring Seth Rogen, and