Hope For The Day (HFTD) is a Chicago-based non-profit organization that focuses on suicide prevention by providing outreach and mental health education through the use of music and art. The organization uses concerts, workshops, and events, and innovative partnerships to provide outreach and education. History Hope For The Day was founded in 2011 by Jonny Boucher after losing sixteen people to suicide, including his boss and mentor, Mike Scanland, in 2010. Boucher began working in the music industry at an early age as a concert promoter, and initially promoted HFTD by passing out fliers with information on mental health resources at music venues, churches, libraries, and schools. The organization also uses speaking engagements at local Chicago venues to raise awareness. HFTD has partnered with bands and organizations such as Beartooth, Neck Deep, and Havas. Hope for the Day's approach to suicide prevention is motivated by the fact that suicide prevention nationwide and across the world lack a unified framework for guiding action. This Action Plan for decreasing suicide rates has 3 complementary, interlocking components: 1. Outreach: Starting the Conversation. Starting the Conversation through Outreach: Peervention starts with a conversation by meeting people where they’re at, not where we expect them to be, and raising the visibility of community mental health resources. 2. Education: Advancing the Conversation. This involves ensuring that individuals, institutions, and communities are educated on proper mental health care, and how to respond to mental health challenges. 3. Take Action: Empowering the Conversation. Empowers community members to be organizers who build opportunities and promote mental health in their own networks. Sip of Hope Hope For the Day established Sip of Hope, a coffee bar in Chicago's Logan Square neighborhood in the winter of 2016. Boucher partnered with Jesse Diaz, founder of Dark Matter Coffee, a Chicago based coffee brewing company. Sip of Hope opened on May 3, 2018. Senator Dick Durbin and others attended to give their support for Hope for the Day's mission. The coffee shop donates all of their profits to suicide prevention projects, mental health education, and serve as outreach. Sip of Hope staff are trained and certified in mental health first aid to assist customers who seek information about mental health challenges. The staff provides aid through conversation and resources about mental wellness. Partnerships Dark Matter Coffee Hope for the Day has partnered with Chicago's Dark Matter Coffee for years, with this alliance crystallizing