a hidden safety harness and wire not visible in the final result. A small platform was fitted to each truck behind the wing mirrors to support Van Damme's feet during the stunt. Mikael Rosell was the driver of the truck steering sideways. Both trucks were driving in reverse at a fixed speed of , with co-drivers in each of the two trucks to help monitor the speed. Filming was performed with an Arri Alexa digital camera mounted via a boom to a camera car. The long shot was captured in a single take, because of the position of the sunrise. Colour grading was performed by The Mill and removal of reflections and safety wires was done by Swiss International. Reception One week after release, Epic Split had been viewed online 25 million times, and after nine days reached 40 million views. Enya's music "Only Time" re-entered the Billboard Top 100 reaching , thirteen years after the original release. In May 2014, Epic Split won the Best in Show award from The One Club. During 2014 Epic Split won a Black Pencil award from the Design and Art Direction design awards in 2014. In December 2014, the advert received six prizes including the Film Grand Prix at the Eurobest awards in Helsinki, Finland. In 2015, it won another prize at the Cannes Lions International Festival of Creativity, for Creative Effectiveness. Analysis An initial international follow-up market research survey by GfK found Epic Split to be the most attention grabbing of the six adverts in the Live Tests series, but less effective than the other five in causing immediate action of the viewer. Neuroscientific analysis showed that female viewers were more intrigued and engaged during the split itself; whereas male viewers sympathised with the pain possibly being felt by Van Damme, subsequently leading to high memory encoding effectiveness at the precise point of the "Volvo Dynamic Steering" message being shown. By late-2014 the overall campaign was estimated to have cost $3–4 million to produce, and generated $170 million in revenue for Volvo. Parodies Less than a week after Volvo released the advert, a face-swapped variant was distributed, with Van Damme replaced by then-Mayor of Toronto Rob Ford. In November 2013, during the filming of 22 Jump Street, a parody was created with actor Channing Tatum performing the splits between two food trolleys. In December 2013, a parody was created apparently showing Chuck