industry before Facebook's acquirement, creating VR software for many VR devices, and that was one of the reasons that is caught Samsung's eye back in 2013 while arranging preparations for their VR development. However, Oculus never really created a VR experience so massive before. So with the Go's release, people were looking at a completely Gear VR based experience. This was an issue, because the Gear VR was not advanced enough and the store was deprived of apps, and the community was small. The Go was a stepping stone in Oculus' development. The failure of the Go due to the Gear VR caused Oculus to boost the store and interface to a different platform, and it was one of the main reasons that Samsung finally cut off the Gear VR. The Rift and Quest series ran on new, updated platforms that seemed to be more refreshed, and those devices seemed to take off better than the Go. The Quest 2 was one of the biggest hits in the VR industry. History Facebook Technologies' involvement in creating a portable form factor headset dates back to the company's early days as Oculus VR. While in discussion with Samsung about displays for the Oculus Rift, Oculus's then-CEO, Brendan Iribe, was shown a mock-up phone holder headset that Samsung wanted help developing. Oculus agreed to a partnership with Samsung, and in 2014 the result was publicly revealed as the Gear VR Innovator Edition. While Samsung built the hardware, Oculus developed the necessary application software, the Oculus Mobile SDK, tracking sensor firmware, and optimized Android and the required GPU drivers for virtual reality. The application software developed by Oculus for Gear VR included Oculus Home, a portal for accessing virtual reality content, an app store called the Oculus Store, and Oculus Cinema, an application for watching movies in various virtual environments. The Oculus Store was later used as the app store for the Oculus Go. In 2015 Oculus Cinema was replaced by Oculus Video, an app with similar functionality that was also included with the Oculus Go at the headset's launch. The Oculus Mobile SDK was later utilised to also allow development of software for the Oculus Go and Xiaomi Mi VR. Rumors of an all-in-one Oculus headset first surfaced in July 2017 when Bloomberg reported that later that year Oculus would announce an affordable virtual reality headset that didn't need to be tethered to