telling the story within the picture. The landscapes and terrain in Wānaka help produce her work. "It can be as simple as someone standing admiring a vista, not even doing anything extreme but simply taking it all in, and this gives a whole new meaning to the photo", Rutherford says. She has many pictures published on her website, social media, and Vimeo made a slideshow to display her work. Many of her pictures have been published in travel magazines all over the world. Air New Zealand used her pictures in their advertisements in Sydney and Melbourne's Central train stations as part of an ad campaign for Air NZ. Rutherford is supported by F-Stop Gear, Peak Design, Cecilia Gallery, Smith Optics and Faction Skis. Notable works of photography Red Bull Competition in 2010 Scandinavian Photo Challenge by Nikon in 2011 Pro Photographer Showdown finalist in 2012 New Zealand Geographic Photographer of the Year finalist in 2013 Outside Magazine's Best Travel photography in 2014 New Zealand Press Photographer of the Year in 2015 World's best female action sports photographers by Still Stoked New Zealand Geographic Photographer of the Year finalist in 2018 Impact The Outdoor Journal wrote that female photographers like Rutherford and several others challenged our ideas about women could do in what had been a male dominated area of outdoor adventure and sport photography and this inspires other women. "Photographing people in landscapes is a passion of mine. I guess that's why I love shooting adventure sports," says Rutherford. Reactions When Rutherford won the Scandinavian Photo Challenge, judge Seb Kemp commented, "Her show was a stunning show where every shot was a scorcher, the edit was well timed and balanced, and there was plenty of story and narrative in the slideshow. All judges were unanimous that hers was the top show. Judging by the reactions from the audience, we obviously made the right choice." Awards Rutherford was a finalist in the Wings category of the Red Bull Competition in 2010, shooting BASE jumper Josie Symons in Mt. Aspiring National Park. In 2011, Rutherford got together with a group of mountain bike photographers in Are, Sweden, for the Scandinavian Photo Challenge by Nikon, which she won. She was featured in the Exposure section of Outside Magazine in 2011. Rutherford appeared as a finalist in the Pro Photographer Showdown in 2012. She was also a finalist in the New Zealand Geographic Photographer