consumer media brands, including AT&T's former WarnerMedia (now Warner Bros. Discovery) platforms: CNN, TNT, TruTV, B/R Live, and Otter Media. Other media on the Community platform includes Vice Media, Hearst Communications, Newsy, Philo, Tubi, and Xumo, Vudu, and Bloomberg. The fee-transparent, consumer-centric Xandr advertising model combines data, AT&T’s then newly acquired WarnerMedia content, AppNexus, and other proprietary advertising technology, to integrate with AT&T’s consumer network, creating the first personalized advertising of its kind, with different commercials being delivered to different viewers simultaneously. During its first year, Xandr’s revenue was mainly derived from DirecTV sales. The company has approximately 1800 employees, including 60 in Europe. References External links Analytics companies Digital marketing companies of the United States American companies established in 2018 2018 establishments in New York City Advertising agencies based in New York City Marketing companies established in 2018 Online advertising services and affiliate networks Former AT&T subsidiaries Microsoft acquisitions Microsoft subsidiaries 2022 mergers and acquisitions