4,000 homes a week by May 1954 when Oscar Crittenden died, aged 66, leaving a widow and four children. The business was left to his two sons, John Maxwell (1921-2002) and Douglas Oscar (1923-2014), plus other long term employees of the company. The firm went on to have stores at Bay St, Brighton, Warrigal Rd, Ashwood, Upper Heidelberg Road, Ivanhoe, Bridge Road, Richmond and Lonsdale St, Melbourne. The headquarters for the grocery side of the business was at the Malvern store, under the direction of Jack Crittenden, and included a warehouse behind the store. The liquor side of operations was supervised at the Toorak store by Doug Crittenden who had joined the business in 1946. The two other directors of the firm were Max Parsons (1920-2006) and accountant George Davies. The company came to do a considerable amount of bottling, buying hogsheads of wine direct from wineries in Victoria and South Australia, and retailing it under its own label. The company also published annual booklets for customers about the wine they sold. The firm also had a separate liquor wholesale operation by 1981. Wine and cheese tastings were hosted at particular stores, and events were held to mark the launch of new wine brands. Crittendens became well known in the affluent suburbs of Melbourne. The wealthy and well connected ordered groceries and liquor on the telephone for home delivery and relied on the firm to cater parties and other special events. Customers included former Prime Minister Sir Robert Menzies, businessman Sidney Myer and opera singer Dame Joan Hammond. Visitors to Melbourne also employed the services of Crittendens. American actor Gregory Peck lived in Toorak while filming the movie On the Beach (1959) and would place his order by phone. When the Queen mother came in 1958, Clarence House specified in advance her preferred brand of tea and champagne (Krug). Crittendens was sold to department store chain Myer, in 1982, as part of the latters plan to increase its core business. It closed down the bottling side of operations. Myer later sold Crittendens to supermarket chain Coles, which subsequently closed most of the stores. Woolworths purchased the Crittenden & Co brand name in 1987. By 2018, only the Toorak store still operated under the Crittenden name, and purely as a liquor outlet. "Shopping at Crittendens" is the title, and subject, of a poem by Evan Jones that appeared in the Australian