American graphic artist named Andy Zermeño as the newspaper’s cartoonist. Zermeño and Chavez were responsible for the newspaper's iconic cartoon characters: Don Sotaco, Don Coyote, and El Patron or Patroncito. The magazine frequently depicted Don Sotaco, a misfortunate Mexican American farm worker, who was repeatedly exploited by his antagonistic boss, Patroncito. Don Sotaco represented the common Mexican-American farmworker without class consciousness. The character of Don Coyote represented the obsequious labor contractor and henchman of the grower. El Patron or Patroncito represented the grower and the owner of the fields and the boss of the farmworkers. In contrast to the union’s strategy of portraying its workers as embodiments of physical self-restraint, abstinent and sexually normative, the cartoons also frequently depicted growers as “sexually corrupt and undisciplined,” or in drag or homosexual relationships. The Don Sotaco cartoons informed the newspaper's audience on issues affecting Mexican-American laborers and helped raise a sense of class consciousness. Chavez and Zermeño hoped the newspaper's readership would identify with the character of Don Sotaco, and this would help educate farmworkers about their rights. The comics employed humor, satire, and irony to expose the exploitation of migrant farmworkers. Connections to other political movements El Malcriado often displayed solidarity with other social justice causes and connected the farm workers’ movement to the larger Civil Rights Movement. In one article, the newspaper compared a rent strike occurring in Tulare County to the efforts made by Civil Rights activists in Alabama and Mississippi. In another article they compared the Delano grape strike to the Montgomery Bus Boycott. After the assassination of Martin Luther King Jr., El Malcriado dedicated the entire April 15, 1968 edition to his legacy, highlighting his efforts in fighting for workers rights. The issue’s title asserted that King was killed for organizing workers and connected his legacy to the efforts of Mexican farm workers. El Malcriado also connected the struggles of migrant Mexican workers to the legacy of Mexican Revolution. For example, Chavez borrowed the newspaper’s title from another newspaper that ran during the Mexican Revolution. Covers of El Malcriado often featured engravings of Mexican peasant life and rural Mexico. At other times the magazine used images of Mexican Revolution era figures such as Emiliano Zapata and Pancho Villa. El Malcriado opposed the war in Vietnam. The newspaper demonstrated sympathy with the anti-war movement when it published an image of Mexican American GIs along with a letter from