Woman Like Me was met with praise from critics. It sees the group breaking gender norms, while promoting equality and strength. It sees the members challenging stereotypes with scenes in reference to housewife stereotypes, lack of equality displayed between men and women, and the criticism they have faced for their clothing choices throughout their career. Rolling Stone wrote "Little Mix and Minaj challenge stereotypes in the ‘Woman Like Me’ Video. The visual finds the quartet attending finishing school where the training reinforces stereotypes of how women should supposedly properly conduct themselves." MTV wrote that the video was their best one to date, mentioning how the group are no strangers to bold, and empowering music videos referring to earlier music videos including "Power", and "Shout Out to My Ex". They also stated "They turn into their most prim and proper selves while doing stereotypical "wifey" tasks: ironing a shirt, vacuuming, and pouring tea. But as the song goes on and the girls assert themselves as confident, uunconventional women, they ditch the poshness and let loose, generally giving zero fucks." At the 39th Brit Awards, the song's video won British Video of the Year, making Little Mix the last act to win the award before it was defunct following the Brit Awards ceremony in 2019. Pinnock also said in a interview, "it's personally one of my favourite videos that we've shot. The thing I love about it is that most of the video is us all as a group. We've hardly got any solos. We've never done that before." Live performances Little Mix performed "Woman Like Me" live for the first time at BBC Radio 1's Teen Awards along with three other singles "Shout Out to My Ex", "Touch" and "Only You" on 21 October 2018. They also performed the song on The X Factor one week later. The first performance to feature Minaj occurred at the 2018 MTV Europe Music Awards on 4 November in Bilbao, Spain. On 17 November, they performed the song in the first episode of the fourth season of Michael McIntyre's Big Show. Little Mix also performed the song on Strictly Come Dancing on 9 December, featuring four of the contest's female dancers in the choreography. They performed the song at the Jingle Bell Ball on the same day. On 1 February 2019, they performed "Woman Like Me" on The Voice of Holland with two of the