in 2017 when they decided to launch a social enterprise coffee shop together to be named Sip of Hope (SOH), which they opened in May 2018. Mastodon In 2017, the friendship between Mastodon's Brann Dailor (drums/vocals) and Jonny Boucher resulted in the band performing at Chicago's The Metro in honor of Brann's sister, Skye, and in support of HFTD's suicide prevention programming. Mastodon played their highly acclaimed 2009 album, Crack the Skye, in its entirety. The album pays homage to Skye, who died by suicide at the age of 14. Beartooth On December 13, 2016, the American post-hardcore band Beartooth created a charity auction in support of HFTD. Neck Deep Ben Barlow, lead vocalist of Welsh pop punk band Neck Deep, was interviewed by Boucher at Vans Warped Tour in 2017. He spoke about Neck Deep sharing similar goals with HFTD. Vans Warped Tour Johnny Boucher toured with the Vans Warped Tour. The tour had a tent at each venue where they distributed resources and acted as a place for people to seek help. Boucher went on stage and let people know that it is "OK Not To Be OK". Chicago Digital Chicago Digital, a digital marketing and web design company, worked with Hope for the Day to create a website that promotes the organization to a wider audience. The website was made to update news to HFTD staff and included a custom web app to help users find outreach programs near them. Havas Chicago In September 2018, advertising company Havas Chicago created a public art display to support Hope for The Day. The art installation featured 121 mannequins dressed in shirts that read the slogan "It's OK Not To Be OK". The mannequins symbolized the average suicide deaths per day of 121 suicides. The display also acted as a fundraiser known as #121ToNone, where a mannequin would be removed for every $121 dollars donated or whenever 121,000 times the hashtag #121ToNone was shared on Instagram. The display was located at Havas Chicago's lobby at 36 E. Grand Ave in downtown Chicago. Nickel A Day Films HFTD teamed up with AnnMarie Parker of Nickel A Day Films to direct and create a short film based in the Chicago suburb of Naperville. The film entitled I'm Fine is about a group of friends coping after a young teenage girl commits suicide. The film revolves around the pressures on being successful and