job opportunities, career training, investments and donations to rural China. Individuals can also join the effort of poverty alleviation. To reduce social and economic disparities between East and West, the government encourages cooperation of Eastern and Western business sectors, offers vocational training and sends talented youth and professionals from East to remote areas in Western China. The Chinese government fosters education of voluntary organizations which encourage the advantages of respective participants, e.g. students, experts, technicians, retirees, and other members of society. Thus, a service network of volunteers is built in rural Western China. Furthermore, the Chinese government promotes an intensive system to encourage social participation in poverty allocation, via commendations, awards, and better career opportunities. Through the establishment of common projects or brands, sales are promoted or donations are given to projects to help people that are identified as poor. Also, for the poor villages and households who have difficulty in using the internet or who do not have access to the internet, information services are established to offer detailed project plans and improve the efficiency of resource allocation. “10,000 Enterprises Help 10,000 Villages” (万企帮万村 ) The "10,000 Enterprises Help 10,000 Villages" (万企帮万村) project is a large-scale example of the integration of the private sector and society into Targeted Poverty Alleviation. It functions through three mechanisms: (1) poverty alleviation through industry, (2) poverty alleviation through employment and (3) poverty alleviation through public welfare. First, in the context of the “10,000 Enterprises Help 10,000 Villages” project, industrial enterprises should grant poor villages and households access to the respective development benefits that enterprises generate in poverty-stricken areas through the exploitation of natural resources. Enterprises should expand their rural business, give full play to the advantages of Internet Plus, strengthen cooperation with postal services, supply and marketing cooperation and other systems, help villages and households connect to the market, and expand online and offline sale channels. Large enterprises are encouraged to set up industrial investment funds in poverty-stricken areas and adopt a market-oriented operation method for the construction of industrial parks. Secondly, enterprises should furthermore be encouraged to recruit employees, strengthen pre-job and in-service training, provide labor and social security and achieve stable employment and income increase for poor households. Enterprises also should encourage private vocational colleges and vocational skill training institutions to recruit children from poor households, combine enterprise poverty alleviation with vocational education, and realize poverty alleviation through the development of