which boosted his clientele. Dan's trademark was his bold usage of logos from high-end luxury brands like Gucci, Louis Vuitton and Fendi. His first boutique was about the size of a grocery store, where clients would come in late after clubbing/partying. Dan even had security that would stand outside of a gate, while they monitored the entrance. Dan would regularly sleep in his makeshift apartment in the back of the boutique. He would do this not only because the boutique was sometimes opened 24/7, but also because some clients would request a 24-hour turnaround on their garments. One of Dan's clients further sparked his interest in logos, when she came in with a new Louis Vuitton clutch. He had never seen one in person before and this is what changed the game for him. Dapper Dan's original boutique is now a chain school called Harlem Children's Zone Academy. Though his clothing was often referred to as streetwear, Day's early clients in the 1980s were inspired significantly by the fashion flamboyance of Rat Pack icons like Frank Sinatra and Sammy Davis Jr. His main clientele were "hustlers and street people" — including drug kingpin Alpo Martinez — some of whom even requested bullet-proof parkas and hats. Day ventured into hip hop fashion in 1985, when he first styled LL Cool J, and Day has since been associated with hip-hop royalty. Eric B. & Rakim who wore Dapper Dan's designs on the cover of their iconic albums Paid in Full (1987) and Follow The Leader (1988). He also created looks for The Fat Boys, Salt-N-Pepa, KRS-One, Bobby Brown, Jam Master Jay and Big Daddy Kane, as well as sports stars such as boxers Mike Tyson and Floyd Mayweather, and athlete Diane Dixon. Day's illegal use of logos in his custom-made designs led to counterfeiting raids and litigation, and ultimately the demise of his first store. In 1988, Tyson got into a brawl with Mitch Green outside his store, which put Dapper Dan's in the media spotlight for the first time. After Tyson was photographed wearing a "knock off" Fendi jacket from Dapper Dan — which was referred to as "an all-night clothing store that caters to performers" in The New York Times — interest in the store eventually brought his usage of European luxury fashion logos to the attention of the European luxury companies. In 1992, after legal action by Fendi and