again. The bride continues to run away until she leaps off a cliff, being absorbed by dark forces. Reception The music video was met with mostly positive reception from critics. The staff of Rap-Up branded West's absence as "haunting", elaborating that the video is "equally chilling" to the gloomy song. Ryan Dombal from Pitchfork called the visual "equally bleak" to "Coldest Winter", which he saw as the "starkest track" from 808s & Heartbreak. Furthermore, he compared certain visual features to TV series Baywatch and Tim Burton's film Sleepy Hollow (1999). Reviewing for Idolator, Becky Bain branded the video "awesomely cool". She felt the depiction of West's "own mug" being replaced with "a cleavage-baring, Leona Lewis look-a-like in the spooky, surreal vid" was a smart strategy from him. Expressing a more critical sentiment, Entertainment Weeklys Simon Vozick-Levinson found the music video to be slightly "underwhelming"; he showed a preference for West to release new music instead. Live performances and other usage West opened his appearance at Cirprian Wall Street in New York City for G-Shock's Shock the World 2009 campaign with a performance of "Coldest Winter", wearing a black face mask for the performance. For Kanye's kickoff show of The Yeezus Tour at Seattle's KeyArena on October 20, 2013, he performed "Coldest Winter" as his 11th track. Kanye transitioned into performing from sharing a story about the moment he had got off a plane and discovered Donda had died: "They told me that my mother was no longer here and I could never speak to her again." During the performance, his triangular center stage elevated and fake snow fell down. On October 26, 2013, Kanye sang the song in auto-tune as part of a concert at Staples Center in Los Angeles on the tour, with him lying on the edge of a fake silver mountain cliff at the stage's edge. As he performed and outstretched his arm over the cliff, the fake sky went dark and mock snow came down. Kanye also stated that he wrote the song for Donda. He performed the song as the 12th number of his concert at Barclays Center in Brooklyn, New York for the tour on November 20, 2013, while lying atop the peak of a mountain and watching lake-effect snow fall down that was made out of bubbles. At the same time, a Yeti with glowing red eyes lurked around the mountain and Kanye