Male grooming refers to men paying attention to fashion and enhancing their own appearance. This interest has become increasingly apparent in popular culture. Background and history By location According to Statista, by 2024 the global male grooming market is estimated to be worth about US $81.2 billion. Korea South Korea has become a center of cosmetics use by men due to "appearance competition", where men wear makeup to compete in tight job markets. The Korean wave cultural phenomenon, which includes K-pop, has also strongly influenced male grooming. As pop idols in their 20s and so-called "flower boys" have grown in popularity, the perception of men's makeup has changed. While it was once common for men who wore makeup to be associated with drag queens or homosexuality in western cultures, Korean male idols, although they are boyish in appearance, otherwise project masculinity. Men are encouraged to copy the makeup of Korean male idols. In fashion and beauty magazines overseas, there are many articles on skin care and makeup tutorials inspired by Korean pop stars. China The "woman-like man" has become a new trend in China, where a growing number of young men are interested in makeup. The number of internet broadcasters and beauty bloggers who produce makeup videos for men has increased rapidly. Accordingly, the men's cosmetics industry has grown rapidly in China. According to German market-research firm Statista, the size of the men's cosmetics industry in China reached 201.3 billion yuan as of May 2018. Chinese e-commerce company JD.com said that the sales of beauty products for men has more than doubled since 2015. Mask packs, BB cream, and lipstick are popular products. United States Men's grooming has grown substantially in the US and is projected to grow over the next decade. Hair care Hair styling Barber shops are also one of the places that can assist modern grooming men. Barbers are licensed professionals who are trained to cut, shave, and style head hair and beards. Male grooming products—including pomades, shave products, powder, beard oil, and shampoo and conditioners—can be purchased at barbershop. Interest in eyebrow trimming and eyebrow makeup has also increased, and sales of eyebrow beauty tools have increased in the last few years. Body grooming The grooming of male bodily hair has a long history in human culture for both cultural, aesthetic, sexual and practical purposes (see: History of male body grooming). From the ancient Egyptians and