new project, which he said would be released in the next three months: "When I give you the release date, it will be 24 hours before its released," Kid Cudi said to the concert crowd. "You won't know when it's going to happen, but it's definitely going to happen in the next three months." On February 24, 2014, offering just a few hours' notice, with propitious tweets such as "Time to make the world stand still" and "1 hour til launch...", Kid Cudi surprised fans by issuing a new album at midnight. When the album was put up on the iTunes Store, the release date initially read April 29, 2014, which prompted Cudi to tweet: "The date says April 29, 2014 but thats a glitch. Or is it ;) Album Available Now." Upon its release several media outlets compared the albums launch to the respective surprise releases of Jay-Z's Magna Carta Holy Grail (2013), Kanye West's Yeezus (2013), but mostly Beyoncé's eponymous fifth album (2013). In his February 2014 interview with Complex, Kid Cudi spoke on the comparisons: "I was like, 'Man, I’m tired of promoting and marketing an album. I just wanna give it. This project isn't something I was planning on doing. I just kinda did it, like, 'Let’s see what happens if I do it this way.'” Cudi noted he already had a release date in mind when Beyoncé released her album online without warning: "I knew I was gonna do it around February—actually January was the target. I wanted to have it around my 30th birthday, Beyoncé’s album came out around December. If I’d had a time machine I would've known, but her stuff was a surprise to all." Cudi revealed that while she had beat him to the punch, it showed him that the strategy could pay off: "At the same time, watching Beyoncé drop definitely gave me the confidence and let me know that it could be executed. Like, 'Oh yes! someone was the guinea pig and it worked.' Perfect, now I can try. It’s a beautiful thing that it worked for me because I am not Beyoncé. Maybe in my wildest dreams on my prettiest day. [Laughs.]" On March 4, 2014, Kid Cudi appeared on Chelsea Lately, where he was interviewed by Oscar-nominated actress Gabourey Sidibe and promoted Satellite Flight, as well as the 2014 Need for Speed film. On March 15, 2014,