Effect or Butterfly Effect. McArthur believes because we make an impact, we should use the art, science and technologies available to spread positive impact in a leveraged way to impact as many people as possible. Business Ventures In 1999, McArthur created the MBS Internet research Center, one of the first online research organizations based on the Internet. In 2000, McArthur developed a community based portal system called Portalcube which he marketed to non-profit organizations seeking to create highly engaged communities online. In 2002 he launched Affiliate Showcase.com an affiliate program search engine and directory system based on the Portalcube software which was ranked in the top 3,000 Websites on the Internet by Alexa.com. In 2003, McArthur created a joint venture alert system called jvAlert.com and on September 15, 2003 it was ranked by Alexa.com as number 362 out of all of the Websites on the Internet and was added to its Movers and Shakers list of top-ranked Websites. In 2009, McArthur founded Tobri, LLC and created a social network called Tobri.com that in beta mode reached the top 3,000 sites on the Internet according to Alexa.com Event Production From 2005 until 2014, McArthur held a series of live events called jvAlert Live in which he brought together top-level marketers to create joint ventures and learn about the latest marketing techniques. Speakers included industry leaders: Joel Comm, Mike Filsaime, Ray Edwards, Mark Joyner, Dave Lakhani, James Malinchak, Bob Burg, Willie Crawford, Yanik Silver, and Damian D. Pitts. In 2011, McArthur began a series of One Day Intensive events around the United States to do small group mentoring and masterminds as well as his Impact Meetups which has grown to over 20 locations world-wide. In 2013, McArthur created a continuing series of Impact Factor pod casts about creating massive impact for ideas, products and services and making a real difference in a very noisy world. In 2014, McArthur started to re-focus his events around his Impact brand and advanced marketing thought leadership. Speaking McArthur's speaking engagements included: Affiliate Summit, Philadelphia, PA - 2013 Canadian Marketing Summit, Vancouver, BC - 2012 Brendon Burchard's Life's Golden Ticket, Long Beach, CA – 2008 Other Projects McArthur's Speak Up Save Lives, Teen Suicide Prevention Project highlighted what people could do to help prevent teen suicide by bringing over 150 volunteers, marketing professionals and McArthur's mentoring students together to get a simple message of hope out to