pet and the parallel with farmed animals. It continues with graphic factory farm and slaughterhouse footage and closes by empowering the viewer to change the horrors he/she just witnessed by pledging a number of vegan days per week. The video is screened at rock concerts and college campuses by a specially designed truck and mobile kiosks. Each viewer receives a series of eight weekly introductions to veganism, then a weekly Meatout Mondays newsletter containing a recipe, product or book review, health news, and human interest story. This reflects FARM's concept of "sustained vegan advocacy", which posits that the initial contact must be followed by weekly support to prevent regression. Animal rights conferences FARM's 1981 first-ever animal rights conference laid the foundation for the U.S. animal rights movement. Seven additional annual conferences followed in 1982 (San Francisco), 1983 (Montclair, NJ), 1984 (Washington, DC), 1985 (Los Angeles), 1986 (Chicago), 1987 (Cambridge, Massachusetts), and 1991 (Washington, DC). Between 1987 and 1996, the annual conferences were taken over by the National Alliance for Animals. In 1997, FARM resumed management of the animal rights movement's annual conferences, alternating locations between Washington, DC, and Los Angeles. A typical conference involves a thousand attendees, 90 presenters from 60 organizations, a hundred sessions, 90 exhibits, and several new video documentaries. Beginning in 2000, conference presenters have been inducting to a U.S. Animal Rights Hall of Fame national leaders, authors, or other key agents of change who have made an outstanding contribution to the advancement of animal rights in the U.S. for at least ten years. Legacy Aside from the specific accomplishments of its own 14 programs (including the three defunct ones), FARM has had a number of impacts on the U.S. Animal Rights Movement, in particular, and U.S. dietary and social justice advocacy, in general: FARM's 1981 Action for Life conference provided the springboard for formation of the U.S. animal rights movement. FARM's current annual conferences still offer the only national networking opportunity for movement leaders and activists. FARM has been largely responsible for turning the U.S. animal rights movement mission from vivisection to animal farming, which accounts for 98% of all animal abuse and killing. FARM's Veal Ban Campaign and World Farm Animals Day were the first farmed animal advocacy programs in the U.S. FARM's 10 Billion Lives, Live Vegan, and Meatout Mondays programs have promoted vegan advocacy by recognizing that new vegans need sustained support to