instead used it to post protest images and messages of support for Pavel Lebedev, who was tackled and detained in his hometown on 18 January for holding a rainbow flag while the Olympic torch went by. (28 January 2014) Olympic sponsor Coca-Cola was forced to shut down an interactive feature that allowed users to put messages on Coke cans supporting the Olympic athletes. LGBT activists hijacked the campaign, "urging people around the globe to use the cans to highlight messages about Russian anti-gay brutality." (29 January 2014) Head of the Sochi Organizing Committee, Dmitry Chernyshenko, expressed clarifications of athletes making political statements during their news conferences at the Games. Contradicting IOC president Thomas Bach, who said athletes could make political statements during their media interviews, Chernyshenko said a free speech zone would be available for speaking about politics ten miles away from Olympic venues. (29 January 2014) In an interview with the BBC, British Culture Secretary Maria Miller said the UK government would provide extra funding for gay rights campaigners in Russia, in conjunction with the Olympic Games opportunity. (29 January 2014) LGBT media-watchdog group GLAAD (Gay and Lesbian Alliance Against Defamation) launched a resource guide for journalists covering the 2014 Olympics, as well as Global Voices program, "sharing culture-changing stories of LGBT people and families in national and international media." (30 January 2014) The Principle 6 campaign, "named after the clause in the Olympic charter that supposedly guarantees non-discrimination", was launched with over 50 current and former Olympians protesting Russia's anti-LGBT policies. The campaign criticized Games officials and sponsors for lack of action, and called on Russian authorities to reconsider the laws that led to "a wave of homophobic attacks." (31 January 2014) A new campaign called "Anything But Coke" was launched protesting Coca-Cola's "refusal to denounce these human rights abuses" regarding Russia's crackdown. Actions were slated for college and high school campuses in the U.S. (31 January 2014) In Stockholm, Sweden, 2000 people gathered to produce a video as part of a "Live and Let Love" campaign, showing support for Russian LGBT people. (31 January 2014) An open letter to the ten world sponsors of the Olympics "urging them to denounce the law and run ads promoting equality for lesbians, gays, bisexuals and transgender people" was signed by 40 human rights and gay rights groups including Amnesty International, Human Rights Watch, and the Human Rights Campaign. (1 February