Ken McArthur (born Kenneth A. McArthur on July, 17th 1950), is an American author, entrepreneur, marketer, event producer, speaker and business consultant. McArthur developed multiple sites in the top 3,000 Websites on the Internet and produced jvAlert.com which ranked 362 out of all of the Websites on the Internet by the traffic ranking Website Alexa.com He is perhaps best known for his Impact Action System based on using advanced viral marketing techniques, highly engaged communities, partnerships and collaboration, that teaches people how to create large groups of raving fans for their own ideas with the purpose of making a positive difference in the world and for his joint venture and marketing related events. In 2009, McArthur's best-selling book, IMPACT: How to Get Noticed Motivate Millions and Make a Difference in a Noisy World, was chosen by PR Channel and listed as the number one choice in its "6 Must-Read Books for Public Relations People" list. In 2010, McArthur was featured in the Fast Company Influence Project and listed in the Top-20 Most Influential People Online. In 2013, the brainchild of Seth Godin, Change This, selected McArthur's manifesto, The Impact Manifesto: You Make A Difference Whether You Want To Or Not, for publication which places it in the company of manifesto's from Seth Godin, Hugh MacLeod, Guy Kawasaki, Chris Anderson, Jay Conrad Levinson, Tom Peters, Malcolm Gladwell and Robert Scoble. Background Born in Memphis, Tennessee, McArthur graduated from Delta High School in Delta, Colorado in 1968 and became an entrepreneur with the purchase of a pet store in Lakeland, Florida at the age of 20. McArthur pursued a variety of interests over the 25 years becoming a policeman, recording studio owner, programmer and music teacher. In 1994 McArthur was selected by Arete, Inc. to become part of a key team of programmers working on forecasting and logistical software for PepsiCo, Inc, where he was able to develop experience with the power of the Internet at the start of the Dot Com boom. In 1997, McArthur left the corporate world to found McArthur Business Systems an Internet development organization for McArthur's activities focused on creating massive impact. Viewpoints McArthur contends that we all make a difference, whether we want to or not, through the small actions we take every day that impact thousands of lives and through what he calls The Impact Factor which corresponds to what others have called the Ripple