radical aspect of Paper is that it isn’t predicated entirely on your friends." Josh Constine wrote for TechCrunch: "This ain’t your mama’s Facebook. Paper is almost too modern, or maybe it’s just years ahead of its time." Semil Shah, writing for TechCrunch, reviewed Paper in light of Facebook's broader mobile strategy, wondering whether Paper's fate would be similar to that of the fairly successful Facebook Messenger or the highly unsuccessful Facebook Poke (Facebook's in-house Snapchat clone). Jennifer Van Grove discussed Paper and the importance of Facebook Creative Labs in Facebook's long-term strategy in an article for CNet. Lance Ulanoff, writing for Mashable, wrote that although Facebook Paper was content-focused, Facebook was still trying to distinguish itself from a media company and was focused on enabling people to create content rather than simply focused on the reading experience. Matt Buchanan wrote in The New Yorker that "Facebook's move away from the stream is part of what seems to be a shift toward flexibility and experimentation" and that "[Paper] shows that the company finally thinks that it knows us well enough to show us everything one piece a time." Inside Facebook published "10 first reactions" to Facebook Paper describing what it revealed about Facebook. FiftyThree, Inc. the maker of a sketchbook app also called Paper, contacted Facebook asking them to not use the Paper name so as to avoid brand confusion. Comparison with Flipboard An article by Jason Abbruzzese in Mashable noted the similarities of Facebook Paper with existing news reading and aggregation services such as Flipboard, and sought reactions from existing news reading services on whether they considered Facebook Paper a threat to their business model. Karissa Bell later wrote an article for Mashable comparing Facebook Paper and Flipboard on a number of aspects. The following differences were noted between Facebook Paper and Flipboard, shortly after the launch of Paper in February 2014: Flipboard gives more prominence to content, whereas Facebook Paper gives more prominence to social actions, such as interacting with friends and sharing with one's timeline. Flipboard is more of an aggregator, giving users considerable flexibility in what sources they can use to construct their own newspaper. Facebook Paper, on the other hand, is a curator—the permissible news categories and the sources within each category are chosen by Facebook, and users' main flexibility is in choosing which of Facebook's predefined sections is of interest to them. Facebook Paper puts