The Super Bowl XLVIII halftime show occurred on February 2, 2014, at MetLife Stadium in New Jersey as part of Super Bowl XLVIII and was headlined by Bruno Mars alongside his band The Hooligans, with special guests The Red Hot Chili Peppers. At the time of airing the halftime show attracted the largest audience in the history of the Super Bowl, attracting 115.3 million viewers, later surpassed by the Super Bowl XLIX, Super Bowl 50, and Super Bowl LI halftime shows. The show was produced by Ricky Kirshner and directed by Hamish Hamilton, receiving two 2014 Primetime Emmy Award nominations for Outstanding Short-Format Live-Action Entertainment Program and Outstanding Lighting Design / Lighting Direction for a Variety Special. The performance generated 2.2 million tweets, due to interest for tickets to Mars' Moonshine Jungle Tour. Background Bruno Mars was confirmed as the lead half time performer for Super Bowl XLVIII in September 2013 during a Fox NFL Sunday broadcast held live in Times Square in New York City. The NFL's entertainment team started working with Mars and his management on the halftime set list around Thanksgiving week and spent the remainder of 2013 mapping out the production and staging, along with the guest list. In January 2014 it was announced that Mars had personally invited Red Hot Chili Peppers to perform as special guests during his performance. On January 24, 2014, during the game's fourth quarter, Hyundai debuted the spot entitled "Dad's Sixth Sense", that featured the 2016 Hyundai Genesis and Mars' single "Count on Me". The song was chosen "for reasons separate and coincidental from Mars' previously announced Half Time gig". During rehearsals there were some disagreements between Mars and the NFL, regarding the singer's performance. The latter wanted to show the audience wearing light-up bracelets to which Mars concurred "If you take that camera off me, you're doing yourself a disservice. And what happened? They spent all this money on these things, and it didn't work." Fortunately, Mars and his band rehearsed a lot and it didn't matter if they had "cafeteria lighting" or a budget of $5 million (U.S.), the performance would always be the best they could do. According to the singer, "Every smoke machine and laser light is just a bonus." Development The halftime show was produced by Ricky Kirshner and directed by Hamish Hamilton. Mars and his eight-piece band, The Hooligans, were dressed in clothes custom