Facebook Paper was a standalone mobile app created by Facebook, only for iOS, that intended to serve as a phone-based equivalent of a newspaper or magazine. The app was announced by Facebook on January 30, 2014, and released for iOS on February 3, 2014. The iPhone app appeared in the iOS App Store as "Paper – stories from Facebook"; there was no iPad version. Facebook shut Paper down on July 29, 2016. Broader framework Along with announcing the release of Facebook Paper, Facebook also announced Facebook Creative Labs, an intra-company effort to have separate teams working on separate mobile apps that specialize in different facets related to the Facebook experience, rather than trying to make changes to Facebook's main web version, mobile version, or its main iOS and Android apps. Facebook Paper was the first product of Facebook Creative Labs. Later on more apps were launched: Slingshot, Mentions, Rooms, Facebook Groups, Riff, Hello and Moments. Features Some of the stated features of Facebook Paper that distinguish it from Facebook's past efforts and its other apps: The use of a grid structure to have a large amount of content discoverable by scrolling without overwhelming the reader in any one display. The use of tilting as a separate gesture used to load high-resolution photos, play videos, and load more details of status updates. Tilting is distinguishing from finger-based scrolling, that simply goes to the next item in the grid. A magazine-like texture in the display. A mix of curation by editors and the use of social signals (including Facebook likes and shares) in deciding what content to show. Content is not limited to content from friends. However, this may not be that different from Flipboard and other news aggregation services. Facebook Paper has also experimented with content collaboration with third parties. The first such collaboration was with TED, and was announced on March 17, 2014. Reception Rachel Meltz, writing for Technology Review, wrote that Facebook Paper was better than Facebook's main app and contrasted it favorably with Facebook's previous efforts at mobile, such as Facebook Home. Dieter Bohn, writing for The Verge, similarly said that with Paper, Facebook "blew its own iPhone app out of the water." Ellis Hamburger reviewed Facebook Paper in a video review as well as an article for The Verge, calling it "the best Facebook app ever." Kyle Vanhemert reviewed the app in Wired Magazine, writing: "The most