Einer Ulrich (; 6 May 1896 – 28 February 1969) was a Danish tennis player who represented Denmark in the Davis Cup and the Olympic Games. He competed in the singles event at the 1924 Summer Olympics, reaching the second round in which he lost to Henk Timmer. With compatriot Erik Tegner he competed in the men's doubles event and reached the third round. Early life and family Einer was born in 1896 in Copenhagen to Ellen Margrethe (née Wiegell) and Aage Louis Francis Ulrich. He graduated in 1915 from the Schneekloths school. Then he was drafted into the Jydske Dragonregiment and was mobilized during World War I and was promoted to officer rank. Tennis career He competed in the 1926 Wimbledon Championships and reached the fourth round in the singles event in which he lost to Jean Borotra. In the doubles and mixed doubles event he was eliminated in the second round. His second and final participation was at the 1929 Wimbledon Championships in which he reached the second round in all three events. He was a 28-times national champion of Denmark, five of which were consecutive singles victories. He played for the Davis Cup 74 times. Football career Ulrich started playing football at Akademisk Boldklub of Copenhagen and later in Kjøbenhavns Boldklub. After retiring, he served as a football referee for 25 more years. Personal life Ulrich got involved in the advertising industry when he established his own company Einer Ulrich Advertising in 1941 followed by Ulrich and Parrilds Advertising, which he sold to American James Walter Thompson where he remained as a co-director of the Danish department until his death. In the meantime he kept in touch with tennis as a chairman of the Hellerup Idræts Klub from 1938 and secretary of the Danish Lawn Tennis Association from 1929 and its president from 1964. He was also the editor-in-chief for the magazine Tennis. For a short time he was appointed the Denmark Davis Cup team captain. In 1967 the Einer Ulrich foundation was formed, a project which goal was to help young tennis players. Ulrich married three times and had four children: a daughter named Kirsten from his first marriage with Karen Rigmor Larsen, a son (outside marriage with Tyra Liser) named Arne Erlandsen (1917 - 1988) and two sons with his second wife Ulla Meyer, also a tennis player and Danish champion. Their sons, Jørgen Ulrich