Neknominate game into a challenge to perform random acts of kindness for others. Similar kindness challenges include Feed the Deed in Canada and SmartNominate in France, which encourages participants to donate food to homeless people or give blood. The Ice Bucket Challenge, an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (also known as Lou Gehrig's Disease) and encourage donations to research went viral on social media during July–August 2014. See also List of drinking games Fire challenge References External links 'Lethal' drinking game Nekonominate sweeps social media Drinking games 2014 in the United Kingdom 2010s fads and trends Challenges Articles containing video clips Internet memes introduced in 2013 Internet memes introduced in 2014