tailors specific audiences by grouping consumers together according to their similar interests, behavior patterns, or demographics. The company reports that it keeps the information anonymous and gives consumers the option to opt out of data collecting and reporting by selecting the opt-out option on their website. Funding In May 2014, Datalogix raised $45 million Series C round led by Wellington Management Company. This round, joined by existing investor IVP, brought Datalogix to $86.5 million in funding plus an undisclosed round raised from Breyer Capital. In April 2013, the company raised $25 million. See also BlueKai Oracle Advertising and Customer Experience (CX) Oracle Corporation References Companies based in Denver Data collection Data brokers Oracle acquisitions 2014 mergers and acquisitions