World Farm Animals Day (1983), Great American Meatout (1985), Letters from FARM (1996), the second series of annual national animal rights conferences (1997), Consumers for Healthy Options in Children's Education (CHOICE) (1999–2009), Sabina Fund (1999), and Vegan Earth Day (2001). As of 2020, Eric C. Lindstrom is the executive director of FARM. World Day for Farmed Animals World Day for Farmed Animals (WDFA) was launched in 1983 (as World Farm Animals Day) to expose the abuses of animal farming and to memorialize the billions of cows, pigs, and other innocent, sentient animals slaughtered for food throughout the world. The date selected was October 2, the birthday of Mahatma Gandhi, world's foremost advocate of nonviolence. The occasion is observed each year with slaughterhouse protests and other dramatic events by hundreds of activists in the U.S. and two dozen other countries. World Day for Farmed Animals has been covered in the media including The Washington Post, Delaware Online, and New York Daily News. Great American MeatOut Playing off the "Great American Smokeout", the Great American MeatOut was launched in 1985 to protest a U.S. Senate resolution proclaiming National Meat Week. It has since grown into one of the world's largest annual grass roots diet education campaigns. The date of March 20 marks the first day of spring, symbolizing renewal and life-changing opportunity. The occasion is observed each year by hundreds of activists in the U.S. and two dozen other countries with food samplings, leafleting, information tables, and other educational events. Visitors are asked to pledge that they will kick the meat habit on March 20 (first day of spring). Special MeatOut proclamations have been issued by 40 governors and 47 mayors of large American cities. In 2021, MeatOut was met with intense opposition by ranchers across the West when Colorado Governor Polis proclaimed MeatOut Day across the state. In 2022, MeatOut Day was proclaimed in: Dallas, Texas Houston, Texas Charlotte, North Carolina Durham, North Carolina Columbus, Georgia Louisville, Kentucky Cincinnati, Ohio Madison, Wisconsin Riverside, California Fort Wayne, Indiana And for the first time, MeatOut Day was proclaimed in New York City by Mayor Eric Adams. The MeatOut campaign has received media coverage including Time, Huffington Post, Washington Post, and Los Angeles Times. 10 Billion Lives FARM's 10 Billion Lives campaign pays people $1 to watch a four-minute video that begins by noting the viewer's respect for the unique personality of the family