2014]". Renowned for Sounds David Whiteway further highlighted the collaboration between Ora and Harris, concluding that "[she] isn't shying away from that fact that she has and intends to continue to develop [...] Ora has definitely found clarity and direction." "I Will Never Let You Down" debuted at number one on the UK Singles Chart issue dated 24 May 2014, marking Ora's fourth chart-topping single in the United Kingdom, after her 2012 singles "Hot Right Now", "How We Do (Party)" and "R.I.P.". In 2016, the song received a platinum certification from the British Phonographic Industry (BPI) for shifting more than 1,000,000 units in the UK. It further topped the Scottish Singles Chart and reached the top 10 on the Irish Singles Chart. Elsewhere in Europe, the song reached number 12 in Switzerland, number 15 in Austria, number 18 in Romania, number 23 in Germany, number 79 in Italy and number 128 in France. It further earned gold certifications by the Bundesverband Musikindustrie (BVMI) in Germany, Federazione Industria Musicale Italiana (FIMI) in Italy and IFPI Danmark in Denmark. In Australia, "I Will Never Let You Down" peaked at number five on the ARIA Singles Chart and reached number nine on the New Zealand Singles Chart in New Zealand. The song attained a gold certification by the Recorded Music New Zealand (RMNZ) in New Zealand and a platinum award from the Australian Recording Industry Association (ARIA) in Australia for selling more than 7,500 and 70,000 units, respectively. In the United States, "I Will Never Let You Down" entered the US Billboard Hot 100 at number 99 and rose to number 77 on 6 September 2014. The song also topped the Dance Club Songs chart and reached number 22 on the Mainstream Top 40 ranking. In Canada, the song peaked at number 62 on the Canadian Hot 100 issue dated 30 August 2014, and entered the top 50 on the CHR/Top 40 and Hot AC, respectively. Promotion The music video for "I Will Never Let You Down" was uploaded to Ora's official YouTube channel on 31 March 2014. Behind-the-scenes footage from various stages of filming the video was published on the platform on 16 April. Taking place in Los Angeles, the three-minute and 27-second video was directed by Italian director Francesco Carrozzini and displays several sequences of Ora, alternating between black-and-white and color segments. The attires worn by the singer in the video