The Sheffield Rally was a political event held by the United Kingdom's Labour Party on Wednesday 1 April 1992, a week ahead of the 1992 general election on 9 April. The event An event in preparation for eighteen months, the rally was held at the Sheffield Arena, an indoor sports venue in Sheffield, England. It was attended by 10,000 Labour Party members, including the entire shadow cabinet, and is reported to have cost some £100,000 to stage. It was the idea of strategist Philip Gould, who was involved in the subsequent successful election campaign of Bill Clinton, who was elected as President of the United States later that year. Neil Kinnock, the leader of the Labour Party, was flown into the city by helicopter. The rally was modelled partly on American presidential campaign conventions, with sound and light performances on the stage and celebrity endorsements played on a large video screen. At one point in the proceedings, Kinnock and the shadow cabinet paraded to the stage from the back of the venue, passing through an increasingly enthusiastic audience, with the shadow cabinet being introduced with titles such as "The next Home Secretary" (in reference to Roy Hattersley) and "The next Prime Minister" (in reference to Kinnock); Labour had been in opposition for 13 years and had lost the previous three consecutive general elections, in 1979, 1983 and 1987, to the Conservatives. This culminated in an emotional and animated Kinnock taking the podium and shouting a phrase four times which was generally reported as "We're all right!", although Kinnock would later claim the phrase was "Well all right!" shouted "in the manner of a rock and roll singer." The footage has often been re-broadcast since as an example of overconfident campaigning. Kinnock followed this by proclaiming "We'd better get some talking done here, serious talking." Aftermath Although Labour's internal polls at the time suggested the event had little effect on the level of support for the party, media commentators, and some prominent Labour politicians, thought the rally came over as "triumphalist" to television viewers of subsequent news programmes. The Conservatives won the election eight days later, finishing eight percentage points ahead of Labour in voting, but with a much smaller parliamentary majority than in 1987. It is widely regarded as one of the most surprising election results of the 20th century, as pollsters had predicted a small Labour majority or a