would continue, the El Paso city council allocated $600,000 to cover expenses in case of a shortfall. Subsequent title sponsorship came from Norwest Corporation (1996–1998), which then merged into Wells Fargo (1999–2003), El Paso-based Helen of Troy Limited—using its brand names of Vitalis (2004–2005) and Brut (2006–2009)—and Hyundai Motor Company (2010–2018). In August 2019, it was announced that Kellogg's had been named the new title sponsor, and that the game would be branded as the Tony the Tiger Sun Bowl—referencing Tony the Tiger, the mascot of the company's cereal brand Frosted Flakes. Conference tie-ins Starting with the 2011 edition, the bowl has been contested between teams from the Pac-12 Conference and Atlantic Coast Conference (ACC). The Sun Bowl is part of the ACC's pool arrangement where the Duke's Mayo (formerly Belk), Pinstripe, Music City, and Gator bowls each share choice of the conference's eligible teams following the College Football Playoff (CFP) and the Cheez-It Bowl (formerly the Camping World Bowl). The Sun Bowl can take any team ranked fourth through eighth in the ACC. The Pac-12 currently employs the Sun Bowl as its fifth choice, behind the CFP and the Alamo, Holiday, and Redbox bowls. Game results Three editions of the bowl ended in a tie—1936, 1940, and 1985—they are denoted by italics in the below table; overtime has been used in bowl games since the 1995–96 bowl season. The inaugural game in 1935 was contested between high school teams. For sponsorship reasons, the 1989 through 1993 editions were known as the John Hancock Bowl. Rankings are based on the AP Poll, prior to game being played. Source: Awards C.M. Hendricks Most Valuable Player Trophy Awarded since 1950; named after the first Sun Bowl Association president, Dr. C. M. Hendricks. Two players have been two-time MVPs; Charley Johnson (1959, 1960) and Billy Stevens (1965, 1967). Source: Jimmy Rogers Jr. Most Valuable Lineman Trophy Awarded since 1961; named after former Sun Bowl president Jimmy Rogers Jr. Source: John Folmer Most Valuable Special Teams Player Trophy Awarded since 1994; named after former Sun Bowl president John Folmer.Positions: P=Punter, K=Kicker, PR=Punt returner, KR=Kickoff returner Most appearances Updated through the December 2022 edition (88 games, 176 total appearances). Teams with multiple appearances Teams with a single appearance Won (13): Baylor, Central Michigan, George Washington, Louisville, Miami (Ohio), NC State, Notre Dame, Oklahoma State, Second Air Force, Tulsa, Villanova, Western Reserve, Wisconsin Lost (19): Army,