The Liberty Bowl is an annual American college football bowl game played in late December or early January since 1959. For its first five years, it was played at Philadelphia Municipal Stadium in Philadelphia before being held at Atlantic City (New Jersey) Convention Hall in 1964. Since 1965, the game has been held at Simmons Bank Liberty Stadium in Memphis, Tennessee. Because of the scheduling of the bowl game near the end of the calendar year, no game was played during calendar years 2008 or 2015, while two games were played in calendar years 2010 and 2016. Since 2004, the game has been sponsored by Memphis-based auto parts retailer AutoZone and officially known as the AutoZone Liberty Bowl. Previous sponsors include St. Jude Children's Research Hospital (1993–1996) and AXA Financial (1997–2003). History A. F. "Bud" Dudley, a former Villanova athletic director, created the Liberty Bowl in Philadelphia in 1959. The game was played at Philadelphia's Municipal Stadium. It was the only cold-weather bowl game of its time, and was plagued by poor attendance. The first game was the most successful of the five held in Philadelphia, as 38,000 fans watched Penn State beat Alabama, 7–0, in the bowl's inaugural edition. A group of Atlantic City businessmen convinced Dudley to move his game from Philadelphia to Atlantic City's Convention Hall for 1964 and guaranteed Dudley $25,000. It would be the first major (University Division, now Division I) bowl game played indoors. AstroTurf was still in its developmental stages and was unavailable for the game. Convention Hall was equipped with a grass surface with of burlap underneath it (as padding) on top of concrete. To keep the grass growing, artificial lighting was installed and kept on 24 hours a day. The entire process cost about $16,000. End zones were only 8 yards long, rather than the regulation 10 yards. 6,059 fans saw Utah rout West Virginia, 32–6. Dudley was paid $25,000 from Atlantic City businessmen, $60,000 from the gate, and $95,000 from television revenues, and cleared $10,000 net profit. In 1965, Dudley moved the game to Memphis, Tennessee, where it made its home at Memphis Memorial Stadium to much larger crowds; the venue was renamed as Liberty Bowl Memorial Stadium in December 1975. Having been played every college football season since 1959, the game has established itself as one of the oldest non-New Year's Six bowls. Matchup During the late 1980s and