The Bay of Plenty Region (), often abbreviated to BOP, is a region in the North Island of New Zealand situated around the body of water of the same name. The bay was named by James Cook after he noticed the abundant food supplies at several Māori villages there, in stark contrast to the earlier observations he had made in Poverty Bay. In the 2006 Census, the Bay of Plenty had an estimated resident population of 257,379, making it the fifth-most populous region in New Zealand. It also has the third-highest regional population density in New Zealand, with only the 11th-largest land area. The major population centres are Tauranga, Rotorua and Whakatane. The Bay of Plenty is one of the fastest growing regions in New Zealand: the regional population increased by 7.5% between 2001 and 2006, with significant growth along the coastal and western parts, and is projected to increase to 277,900 by the year 2011. Significant horticultural, forestry and tourism industries are well established in the region. However, the Bay of Plenty is the third-most economically deprived region in New Zealand, with the eastern districts being among the least economically developed in the country. However, in 2011 Business & Economic Research Limited (BERL) identified the Bay of Plenty as one of the top performing regions in economic development, ranking second behind Auckland. It had the highest employment and GDP growth for 2011 and had the fastest growing medium term GDP. Tauranga, the region's largest commercial centre, was named New Zealand's top city for economic performance for the 2011 year. History The present Bay of Plenty region was formed in 1989 after a nationwide review and shakeup of top-level local government in New Zealand. The new region incorporated the former counties of Tauranga, Rotorua, Whakatane and Opotiki. Governance The region is subdivided into territorial authorities, which include the Western Bay of Plenty District, Tauranga City, Whakatāne District, Kawerau District, and Ōpōtiki District, as well as parts of Rotorua Lakes District and the town of Rangitaiki in Taupō District. Bay of Plenty Regional Council is responsible for overseeing regional land use, environmental management and civil defence in the region. Public health in New Zealand is broken into regions. The Bay of Plenty and Lakes district health boards have public health provided by Toi Te Ora – Public Health. Geography The Bay of Plenty Region covers of land and of coastal marine