photograph of the whole Earth yet?". During this campaign, Brand met Richard Buckminster Fuller, who offered to help Brand with his projects. In 1967, a satellite, ATS-3, took the photo. Brand thought the image of our planet would be a powerful symbol. It adorned the first (Fall 1968) edition of the Whole Earth Catalog. Later in 1968, NASA astronaut Bill Anders took an Earth photo, Earthrise, from Moon orbit, which became the front image of the spring 1969 edition of the Catalog. 1970 saw the first celebration of Earth Day. During a 2003 interview, Brand explained that the image "gave the sense that Earth's an island, surrounded by a lot of inhospitable space. And it's so graphic, this little blue, white, green and brown jewel-like icon amongst a quite featureless black vacuum." Douglas Engelbart In late 1968, Brand assisted electrical engineer Douglas Engelbart with The Mother of All Demos, a famous presentation of many revolutionary computer technologies (including hypertext, email, and the mouse) to the Fall Joint Computer Conference in San Francisco. Brand surmised that given the necessary consciousness, information, and tools, human beings could reshape the world they had made (and were making) for themselves into something environmentally and socially sustainable. Whole Earth Catalog During the late 1960s and early 1970s about 10 million Americans were involved in living communally. In 1968, using the most basic approaches to typesetting and page-layout, Brand and his colleagues created issue number one of The Whole Earth Catalog, employing the significant subtitle, "access to tools". Brand and his wife Lois travelled to communes in a 1963 Dodge truck known as the Whole Earth Truck Store, which moved to a storefront in Menlo Park, California. That first oversize Catalog, and its successors in the 1970s and later, reckoned a wide assortment of things could serve as useful "tools": books, maps, garden implements, specialized clothing, carpenters' and masons' tools, forestry gear, tents, welding equipment, professional journals, early synthesizers, and personal computers. Brand invited "reviews" (written in the form of a letter to a friend) of the best of these items from experts in specific fields. The information also described where these things could be located or purchased. The Catalogs publication coincided with the great wave of social and cultural experimentation, convention-breaking, and "do it yourself" attitude associated with the "counterculture". The influence of these Whole Earth Catalogs on the rural back-to-the-land movement of the 1970s,