opened the first European self-service "supermarket" in Ixelles/Elsene, a Brussels borough. Dell – named after its founder, Michael Dell. The company changed its name from Dell Computer in 2003. Delta Air Lines - named after the Mississippi Delta region. Denning & Fourcade, Inc. – interior designer company named after its founders Robert Denning and Vincent Fourcade in 1960. DFI – Diamond Flower Inc., an industrial computer company. DHL – named after its founders, Adrian Dalsey, Larry Hillblom, and Robert Lynn. DHL was taken over by the German post office and both now operate under the group name Deutsche Post DHL. Diageo – name created by branding consultancy Wolff Olins in 1997. It is based on the Latin word diēs, meaning "day", and the Greek root geo-, meaning "world". This refers to the company slogan, "Celebrating Life, Every Day, Everywhere". Dick's Sporting Goods – named after its founder, Dick Stack, who opened a bait and tackle shop in 1948 with a $300 gift from his grandmother Digelius Music – an amalgam of the words digital and Sibelius. Digg, Inc. – Kevin Rose's friend David Prager (The Screen Savers, This Week in Tech) originally wanted to call the site "Diggnation", but Kevin wanted a simpler name. He chose the name "Digg", because users are able to "dig" stories, out of those submitted, up to the front page. The site was called "Digg" instead of "Dig" because the domain name "dig.com" was previously registered, by Walt Disney Internet Group. "Diggnation" would eventually be used as the title of Kevin Rose and Alex Albrecht's weekly podcast discussing popular stories from Digg. Digi-Key – electronic component distributor whose name is derived from founder Dr. Ronald Stordahl's amateur radio telegraphic keyer, the "IC Keyer Kit", which utilized digital integrated circuits Dillard's – named for William T. Dillard who founded the Arkansas-based department store in 1938 Dixons – commonly used abbreviation for DSG International plc (Dixons Stores Group), a UK-based retailer. The company was founded in 1937 by Charles Kalms and Michael Mindel. When opening their first photographic shop in Southend, they only had room for six letters on the fascia, and chose the name Dixons from the phone book. DKNY – Donna Karan New York Domark – from the first names of the founders: Dominic Marius Dennis Anthony Wheatley and Mark Douglas Ashley Strachan. Domino's Pizza – A variation of "DomiNick's", named after the company founder