of the January 2009 issue. After that point, the magazine planned to continue with an online-only edition. The last print issue was published in January/February 2009. In February 2010, Playgirl announced it would re-launch issuing a print edition of the magazine. The first such issue would be the March 2010 issue available on newsstands as of February 22, 2010, carrying on its cover Levi Johnston, shot by longtime Playgirl photographer Greg Weiner. The magazine was issued approximately quarterly after that time. Playgirl was published by New York City–based company Blue Horizon Media, Inc. until April 25, 2011, when Blue Horizon sold the print rights for Playgirl together with those of its other titles – High Society, Cheri, Black Diamond, Finally Legal, and Purely 18 – to Magna Publishing Group, Inc. of Paramus, New Jersey. The Playgirl.com website is owned and operated by BAOL LLC. In December 2015, Magna Publishing Group was acquired by 1-800-PHONESEX. Target markets The magazine was mainly marketed to heterosexual women. Despite this, in 2003, Playgirls then-editor-in-chief Michele Zipp admitted the magazine also attracted much gay readership. "It's 'Entertainment for Women' because there's no other magazine out there that caters to women in the way we do," she said. But she went on adding: "We love our gay readers as well, and the gay readership [of the magazine] is about 30%." In the same year, Mark Graff, President of Trans Digital Media, the brand management firm for Playgirl TV, stated that a large percentage of Playgirls readership are gay men. Contents Throughout the history of the magazine, Playgirl has featured male frontal nudity except for the early issues in 1973, and 1987 when John Paul became the year's first full frontal centerfold in November after ten months of non-nude photo spreads. Apart from professional models, Playgirl features amateur models in a section called Real Men (formerly known as Snapshots). A Real Men of the Year contest is held, in which readers can vote for the best layout of the year. In June of every year, Playgirl has its "Man of the Year" issue. In July, it is the "Country" issue; in November, Playgirl dedicates an issue to "Campus Hunks." In a 2000 paper published in the International Journal of Eating Disorders, researchers examined 115 male centerfold models in Playgirl magazine from 1973 to 1997 and noted that the Playgirl centerfold models have become increasingly muscular over time.