based in Campinas Crabtree & Evelyn – toiletry company named after gardener John Evelyn, and the tree that bears crabapples Cray – supercomputer company named after its founder, Seymour Cray CRC Press – originally Chemical Rubber Company Cromemco – early microcomputer company in Silicon Valley (circa 1975–198?) founded by two PhD students who once lived at Stanford University's Crothers Memorial Hall (a dormitory) Cutco – Cooking Utensils Company CVS – originally Consumer Value Stores. CEO Tom Ryan has said he now considers "CVS" to stand for "Customer, Value, and Service". D Daewoo – company founder Kim Woo Chong called it Daewoo which means "Great House" or "Great Universe" in Korean DAF Trucks – from 1932 the company's name was Van Doorne's Aanhangwagen Fabriek (Van Doorne's Trailer Factory). In 1949 the company started making trucks, trailers and buses and changed the name into Van Doorne's Automobiel Fabriek (Van Doorne's Automobile Factory). Daihatsu – first kanji from "Osaka" (大坂, the kanji is here pronounced dai) and "engine" (発動機, the first kanji is hatsu). Engine manufacturers were listed on the Tokyo and Osaka Stock Exchanges, and their names shortened to the first kanji. (The company listed on the Tokyo exchange is Tohatsu.) Danone (Dannon in the U.S.) – Isaac Carasso in Barcelona made his first yogurts with the nickname of his first son Daniel (DAN-ONE) Dassault Aviation – origins of the company go back to 1929 with SAAMB (Société des Avions Marcel Bloch), named after its founder Marcel Bloch (1892–1986). Bloch changed his name to Marcel Dassault in 1949. Dassault was derived from char d'assaut (French for "assault wagon" or battle tank), the codename that his brother had used in the French resistance. Datsun – first called DAT, from the initials of its financiers Den, Aoyama and Takeuchi. Soon changed to DATSON to imply a smaller version of their original car, then (as son can mean "loss" in Japanese) again to DATSUN when they were acquired by Nissan. DEC – Digital Equipment Corporation, a pioneering American minicomputer manufacturer founded by Ken Olsen and taken over by Compaq, before Compaq was merged into Hewlett-Packard (HP). It was generally called DEC ("deck"), but later tried to rebrand itself as Digital. DEKA – named after its founder Dean Kamen, developer of the Segway, iBOT, HomeChoice Dialysis and other products. Delhaize – named after its founders, Jules Delhaize and his brothers, who originated from Charleroi (Belgium). They