it the Champs Sports Bowl, under which eight games were played. In early 2012, naming rights were agreed to by Russell Athletic; five games were played as the Russell Athletic Bowl. In early 2017, Camping World signed an agreement to be the title sponsor of the game through 2019; three editions were staged as the Camping World Bowl, concluding with the 30th playing of the bowl. In May 2020, Kellogg's signed on as the new title sponsor of the game in a multi-year agreement, placing its Cheez-It brand of snack crackers in the title position. Miami What is now the Cheez-It Bowl was sprung from a desire to hold a second bowl game in the Miami area. It would be an accompaniment to the long-established and well-known Orange Bowl, and would showcase the brand new stadium in the area that was built in 1987. The Orange Bowl game was still being played in the aging old stadium, whereas this new game would be played in the new stadium. Miami Dolphins owner Wayne Huizenga quickly joined forces with bowl organizers and brought in Blockbuster Video, which he owned at the time, as title sponsor. The inaugural game, played on December 28, 1990, pitted Florida State and Penn State, and two legendary coaches, Bobby Bowden versus Joe Paterno in front of over 74,000 at Joe Robbie Stadium. Subsequent games, however, never matched the success of the first, even though the bowl was moved to the more prestigious New Year's Day slot starting in 1993. In 1994, CarQuest Auto Parts became the title sponsor after Huizenga sold Blockbuster Video to Viacom. The New Year's Day experiment was short lived as the organizers of the more established Orange Bowl received permission to move their game into Joe Robbie Stadium beginning in 1996. That bumped the Carquest Bowl back to the less-desirable December date. After the 2000 playing, Florida Citrus Sports took over the game and moved it to Orlando. Before gaining Blockbuster Entertainment as the corporate sponsor for the inaugural event, the game was tentatively referred to as the Sunshine Classic. Orlando From 2006 to 2010, the bowl matched teams from the Atlantic Coast Conference (ACC) and the Big Ten Conference. Under the terms of a television deal signed with ESPN in 2006, the bowl was to be held after Christmas Day from 2006 onward, and be shown on ESPN in prime time. The