appointed Maudling to the post of Paymaster General and spokesman in the House of Commons for the Ministry of Fuel and Power, which was technically a demotion. Nine months later, Maudling had proved his usefulness; Macmillan brought him into the Cabinet on 17 September 1957, where he acted more as a Minister without Portfolio: he had specific responsibility for persuading the six members of the embryonic European Economic Community, who had recently signed the Treaty of Rome, to abandon their proposal for a customs union in favour of a wider free-trade area where each country would preserve their own external tariffs. However, Maudling's lack of international experience led him to underestimate the importance of the nascent Community and what was constructive in it. Faced with widespread rejection of the proposals, Maudling aroused hostility in Bonn and Paris by seeking to play off the Germans against the French. On 14 November 1958, six months after the election of General de Gaulle as premier, Jacques Soustelle, the French Minister of Information, confirmed to the Press that France would reject the Maudling plan. Two days later, the British delegation to the Community formally called an end to accession negotiations. Maudling later revised his proposals, which were to form the basis of the European Free Trade Association. Meanwhile, Maudling became an underwriting member of Lloyd's of London in December 1957, although his assets were somewhat below average for other 'names'. President of the Board of Trade Maudling entered the front line of politics after the 1959 election when appointed President of the Board of Trade. He was responsible for introducing the government's proposals to help areas of high unemployment. This was achieved by paying grants to companies to create new plants in these deprived areas, and also by the government taking over unused land for development. Maudling also succeeded in negotiating a free trade agreement between the countries outside the Common Market; this became the European Free Trade Association and was some compensation for his failure to negotiate a free trade area with the Common Market. Maudling was opposed to any proposal to join the Common Market on the basis that it would end Britain's right to make commercial agreements with New Zealand and Australia. He was later to remark that "I can think of no more retrograde step economically or politically". This comment was to be quoted against him when, less than two