at the Italia Conti Academy of Theatre Arts in London. Because his family were unable to afford the private school fees, it was mutually agreed the fees would be deducted from acting work the school found him. After Marriott's enrolment at the Italia Conti Academy, he quickly gained acting roles, working consistently in film, television and radio, often typecast as the energetic Cockney child. Soon he lost interest in acting and turned his attention back to his first love, which was music. His parents were devastated and his decision to give up acting caused a family rift. As a result, he left the family home for a short period to stay with friends. In 1963, Marriott wrote "Imaginary Love" and touted it around the big record labels in London. On the strength of "Imaginary Love", Marriott secured a Decca Records deal as a solo artist with Dick Reagan (also an agent for Cliff Richard). Marriott's first single was a song written by Kenny Lynch, "Give Her My Regards", with Marriott's self-penned song as the B-side. The single was released in July 1963 and was commercially unsuccessful. In the same year Marriott formed The Frantiks, who recorded a cover version of Cliff Richard's song "Move It" with ex-Shadows drummer Tony Meehan, who was brought in to help with production. Despite the single being hawked around the major record companies, no one was interested and the song was never released. The band then changed their name to The Moments, or Marriott and his Moments. They played support for artists such as The Nashville Teens, The Animals, Georgie Fame and John Mayall, playing venues such as the 100 Club in Soho, London, and the Crawdaddy Club in Richmond. The Moments gained a loyal following, and for a short time had their own fanzine, Beat '64, started by Stuart Tuck and dedicated to 'Steve Marriott's Moments'. They are noted as performing a total of 80 gigs in 1964. The group was asked to record a single for the American market, a cover version of The Kinks' UK hit song "You Really Got Me", released on the World Artists record label (1964). When their version of "You Really Got Me" failed to get attention, Marriott was dropped from the band, with members claiming he was too young to be a lead singer. According to Don Craine, frontman of London R&B band The Downliners Sect, Marriott