make it likely that the participant's phenomenal world will revealed in the context of the participant's interaction with other members of the focus group. Focus-group discussions help in elaborating the different viewpoints and emotional processes of each member within a group. The individual interview is simpler for the researcher to control, but a focus-group discussion helps the researcher to obtain more information in less time than individual interviews ordinarily take. However, focus-group discussions are still organized and planned. The discussions are especially helpful when there are differences relating to power between its members, decision-makers, or professionals; and when the researcher or a member wants to understand and explore the level of consensus on a given topic. See also Center for Qualitative Psychology Quantitative psychological research Qualitative research References Further reading Barbour.R (2008). Doing focus groups. Thousand Oaks, CA: Sage. Barbour, R., & Kitsinger, J. (1999). Developing focus group research. Thousand Oaks, CA: Sage. K.Denzin, N., & Lincoln, Y. S. (Eds.). (2011). The SAGE Handbook of Qualitative Research (Vol. 4). New Delhi: The SAGE. Qualitative research Psychological methodology