town of Morgan Park, in Duluth, Minnesota. Before the 1920s–1930s, the term "shopping center" in the U.S. was loosely applies to a collection of retail businesses. A city's Downtown might be called a "shopping center". By the 1940s, "shopping center" implied — if not always a single owner — at least, comprehensive planning in the design and business plan, a place built according to an overall program that covered the target market, types of stores and store mix, signs, exterior lighting, and parking. In the mid-20th century, with the rise of the suburb and automobile culture in the United States, a new style of shopping center was created away from downtown. Early shopping centers designed for the automobile include Market Square, Lake Forest, Illinois (1916), and Country Club Plaza, Kansas City, Missouri , , opened 1923. The Bank Block in Grandview Heights, Ohio (1928) was an early strip mall or neighborhood center of 30 shops built along Grandview Avenue, with parking in the back for 400 cars. Uniquely for the time, it had multiple national grocery store tenants Kroger, Piggly Wiggly, and the A&P Tea Company. The Park and Shop (1930) in Cleveland Park, Washington, D.C. was an early strip mall or neighborhood center with parking in the front. It was anchored by Piggly Wiggly and built in an L shape. Other notable, large early centers with strips of independent stores, adjacent parking lots, but no department store anchors, include Highland Park Village (1931) in Dallas; and River Oaks Shopping Center (1937) in Houston. Downtown pedestrian malls and use of term "mall" In the late 1950s and into the 1960s, the term "shopping mall" was first used, but in the original sense of the word "mall", that is, a pedestrian promenade (in U.K. usage a "shopping precinct"). Early downtown pedestrianized malls included the Kalamazoo Mall (the first, in 1959), "Shoppers' See-Way" in Toledo, Lincoln Road Mall in Miami Beach, Santa Monica Mall (1965), and malls in Fort Worth and in Canada's capital, Ottawa. The downtown Urbana, Illinois mall, converted from a city street, was enclosed, designed by Victor Gruen. Mall as synonym for some types of shopping centers Although Bergen Mall (opened 1957) led other suburban shopping centers in using "mall" in their names, these types of properties were still referred to as "shopping centers" until the late 1960s, when the term "shopping mall" started to be used generically for