sounded friendly, and because it came before rivals (Apple Inc. and Atari) alphabetically. AMKOR – American KoreaAmoco – American Oil Company, now part of BP Amstrad – Amstrad Consumer Electronics plc was founded by Lord Alan Michael Sugar in the UK. The name is a contraction of Alan Michael Sugar Trading. Anheuser-Busch InBev – formed by the 2008 purchase of Anheuser-Busch by InBev. Anheuser-Busch was named for the company's original founder, Eberhard Anheuser, and his later partner and son-in-law Adolphus Busch. AOL – from America Online. The company was founded in 1983 as Quantum Computer Services. Apache – Co-founder Brian Behlendorf first came up with the name “Apache” for the server. The name “Apache” was chosen out of reverence and appreciation for the people and tribes who refer to themselves as “Apache”. Apple – for the favorite fruit of co-founder Steve Jobs and/or for the time he worked at an apple orchard, and to distance itself from the cold, unapproachable, complicated imagery created by other computer companies at the time – which had names such as IBM, DEC, and Cincom Apricot Computers – early UK-based microcomputer company founded by ACT (Applied Computer Techniques), a business software and services supplier. The company wanted a "fruity" name (Apple and Acorn were popular brands) that included the letters A, C and T. Apricot fit the bill. Arby's – enunciation of the initials of its founders, the Raffel Brothers. The partners wanted to use the name Big Tex, but were unsuccessful in negotiating with the Akron businessman who was already using the name. So, Forrest said, "We came up with Arby's, which stands for R.B., the initials of Raffel Brothers, although I guess customers might think the initials stand for roast beef." Arcelor – created in 2001 by a merger of ARBED (Aciéries Réunies de Burbach-Eich-Dudelange, "United Steelworks of Burbach-Eich-Dudelange") of Luxembourg, Aceralia of Spain, and Usinor (Union Sidérurgique du Nord, "Northern Steel Union") of France with the ambition of becoming a major player in the steel industry. Arcor – Arroyito, Córdoba, the city where it was founded. Areva – named from the region of Ávila in northern Spain, location of the Arevalo abbey. Arevalo was shorted to AREVA. Aricent – communications software company name created in 2006 by combining two words "arise" and "ascent". Arm & Hammer – based on the arm and hammer of Vulcan, the Roman god of fire and metalworking.