It was previously the logo of the Vulcan Spice Mills in Brooklyn. When James Church, the son of Church & Dwight founder Austin Church, came to Church and Dwight from Vulcan Spice Mills, he brought the logo with him. ARM – named after the microprocessor developed by small UK company Acorn as a successor to the 6502 used in its BBC Microcomputer. ARM originally stood for Acorn Risc Machine. When the company was spun off with backing from Apple and VTI, this was changed to Advanced Risc Machines. ARP – company that made analog synthesizers in the 1970s, named after founder Alan Robert Pearlman Artis – zoo in Amsterdam; named from the Latin phrase Natura Artis Magistra, or "Nature is Art's Teacher" Asda – Asda Stores Limited was founded as Associated Dairies & Farm Stores Ltd in 1949. However, the formation of the Asda name occurred in 1965 with the merger of the Asquith chain of three supermarkets and Associated Dairies; it is an abbreviation of Asquith and Dairies. ASICS – acronym for Anima Sana In Corpore Sano, which, translated from Latin, means "Healthy soul in a healthy body". Originally the citation is mens sana in corpore sano, but MSICS does not sound as good. Ask.com – search engine formerly named after Jeeves, the gentleman's gentleman (valet, not butler) in P. G. Wodehouse's series of books. Ask Jeeves was shortened to Ask in 2006. Aston Martin – In 1913, Lionel Martin and Robert Bamford co-founded a company to sell Singer cars in London, and Martin developed their first car to take part in races at Aston Hill, near Aston Clinton. Bamford & Martin Ltd ran into financial difficulties, and in 1925, Martin was forced to sell the company (Bamford had already left). The new owners renamed it Aston Martin Motors and started the production of an entirely new range of cars from a new factory in Feltham in London. Asus – named after Pegasus, the winged horse of Greek mythology. The first three letters of the word were dropped to get a high position in alphabetical listings. An Asus company named Pegatron, using the spare letters, was spun off in 2008. AT&T – American Telephone and Telegraph Corporation officially changed its name to AT&T in the 1990s. Atari – named from the board game Go. "Atari" is a Japanese word to describe a position where an opponent's stones are in