register a moderate increase for the Conservatives, the table was set for an election call. Progressive Conservative campaign In 1995 and 1999, the Progressive Conservatives ran highly focused, disciplined campaigns based on lessons learned principally in US states by the Republican Party. In 1995, the core PC strategy was to polarize the electorate around a handful of controversial ideas that would split opposition between the other two parties. The PCs stressed radical tax cuts, opposition to job quotas, slashing welfare rates and a few hot button issues such as opposing photo radar and establishing "boot camps" for young offenders. They positioned leader Mike Harris as an average-guy populist who would restore common sense to government after ten lost years of NDP and Liberal mismanagement. The campaign manifesto, released in 1994, was titled the "Common Sense Revolution" and advocated a supply-side economics solution to a perceived economic malaise. In 1999, the PCs were able to point to increased economic activity as evidence that their supply side plan worked. Their basic strategy was to polarize the electorate again around a handful of controversial ideas and their record while preventing opposition from rallying exclusively around the Liberals by undermining confidence in Liberal leader Dalton McGuinty. They ran a series of negative television ads against McGuinty in an attempt to brand him as "not up to the job". At the same time, they emphasized their economic record, while downplaying disruptions in health care and education as part of a needed reorganization of public services that promoted efficiency and would lead to eventual improvements. Both campaigns proved highly successful and the principal architects of those campaigns had been dubbed the "whiz kids" by the press. David Lindsay, Mike Harris's chief of staff, was responsible for the overall integration of policy, communications, campaign planning and transition to government while Mitch Patten served as campaign secretary. Tom Long and Leslie Noble jointly ran the campaigns, with Long serving as campaign chair and Noble as campaign manager. Paul Rhodes, a former reporter, was responsible for media relations. Deb Hutton was Mike Harris's right arm as executive assistant. Jaime Watt and Perry Miele worked on the advertising. Guy Giorno worked on policy and speechwriting in 1995 and in 1999 was in charge of overall messaging. Scott Munnoch was tour director and Glen Wright rode the leader's bus. Future leader John Tory worked on fundraising and debate prep, and was