Stewart Brand (born December 14, 1938) is an American writer, best known as editor of the Whole Earth Catalog. He founded a number of organizations, including The WELL, the Global Business Network, and the Long Now Foundation. He is the author of several books, most recently Whole Earth Discipline: An Ecopragmatist Manifesto. Life Brand was born in Rockford, Illinois, and attended Phillips Exeter Academy in New Hampshire. He studied biology at Stanford University, graduating in 1960. As a soldier in the U.S. Army, he was a parachutist and taught infantry skills; he later expressed the view that his experience in the military had fostered his competence in organizing. A civilian again in 1962, he studied design at San Francisco Art Institute, photography at San Francisco State College, and participated in a legitimate scientific study of then-legal LSD, in Menlo Park, California. In 1966, he married mathematician Lois Jennings, an Ottawa Native American. Brand has lived in California since the 1960s. He and his second wife live on Mirene, a -long working tugboat. Built in 1912, the boat is moored in a former shipyard in Sausalito, California. He works in Mary Heartline, a grounded fishing boat about 100 yards (90 metres) away. One of his favorite items is a table on which Otis Redding is said to have written "(Sittin' On) The Dock of the Bay". (Brand acquired it from an antiques dealer in Sausalito.) USCO and Merry Pranksters By the mid-1960s, Brand became associated with New York multimedia group USCO and Bay Area author Ken Kesey and his "Merry Pranksters". Brand co-produced the Trips Festival, an early effort involving rock music and light shows, in San Francisco with Kesey and Ramón Sender Barayón. This was one of the first venues at which the Grateful Dead performed in San Francisco. About 10,000 hippies attended, and Haight-Ashbury soon emerged as a community. Tom Wolfe describes Brand in his 1968 book, The Electric Kool-Aid Acid Test. NASA images of Earth In 1966, while on an LSD trip on the roof of his house in North Beach, San Francisco, Brand became convinced that seeing an image of the whole Earth would change how we think about the planet and ourselves. He then campaigned to have NASA release the then-rumored satellite image of the entire Earth as seen from space. He sold and distributed buttons for 25 cents each asking, "Why haven't we seen a