as a capable and trustworthy agent of change at a time when voters were fed up with the government. After the sparse platform of 1999, the 2003 Liberal platform was a sprawling omnibus of public policy crossing five main policy booklets, three supplements aimed at specific geographic or industrial groups and a detailed costing exercise. The principle planks that were highlighted in the election were: Freezing taxes and balancing the books. Improving test scores and lowering class sizes in public schools. Reducing wait times for key health services. Improving environmental protection and quality of life. Repairing the divisions of the Harris-Eves era. McGuinty backed up his comprehensive platform with a meticulous costing by a forensic account and two bank economists. While the Conservatives had adopted a third-party verification in 1995, they did not in 2003, allowing the Liberals to gain credibility that they could pay for their promises. In contrast to the Eves campaign, where the leader was both positive and negative message carrier, the Liberals used a number of caucus members to criticize the Harris-Eves government while McGuinty was free to promote his positive plan for change. The Liberal advertising strategy was highly risky. While conventional wisdom says the only way to successfully respond to a negative campaign is with even more negative ads against the opponent, McGuinty ran only positive ads for the duration of the campaign. In the pre-writ period, the Liberal advertising featured Dalton McGuinty speaking to the camera, leaning against a tree while snow falls, saying "People hear me say that I'll fix our hospitals and fix our schools and yet keep taxes down. Am I an optimist? Maybe. What I'm not is cynical, or jaded, or tired. I don't owe favours to special interests or old friends or political cronies. Together, we can make Ontario the envy of the world, once again. And, I promise you this, no one will work harder than I will to create that Ontario." During the first stage of the campaign, the principal Liberal ad featured a tight close-up of Dalton McGuinty as he spoke about his plans for Ontario. In the key line of the first ad, McGuinty looks into the camera and says "I won't cut your taxes, but I'm not going to raise them either." Geographically, the Liberal campaign was able to rest on a solid core of seats in Toronto and Northern Ontario that were