to fighting so we can finally start working together." McGuinty replaced many of his young staff with experienced political professionals he recruited. The three he kept in key positions were Don Guy, his campaign manager and a pollster with Pollara, Matt Maychak, his director of communications, and Bob Lopinski, his director of issues management. To develop his platform, he added to this a new chief of staff, Phil Dewan, a former policy director for Premier David Peterson and Ottawa veteran Gerald M. Butts. He also sought out Peterson-era Ontario Minister of Labour Greg Sorbara to run for president of the Ontario Liberal Party. Early on, McGuinty set down three strategic imperatives. First, no tax cuts. This ran against the conventional wisdom of politics that it was necessary to offer tax cuts to win; everyone from Mike Harris to Bill Clinton had campaigned on reducing the tax burden on the middle class. But McGuinty was determined that Ontario voters would accept that the money was needed to restore public health care and education services. Second, a positive tone. McGuinty wanted to avoid the typical opposition leader role of automatically opposing whatever the government announced, and instead, set the agenda with positive alternatives. While attacking the opponent was important, that would be left to caucus surrogates. Third, one big team. At the time, the Ontario Liberal Party was riven into factions. Peterson-era people distrusted more recent arrivals. Jean Chrétien supporters fought with Paul Martin supporters. McGuinty set a tone that divisions were left at the door. The emphasis on building the team was highly successful as job that in 1999 were done by one person were now assigned to groups of four or six or eight. Dewan brought on board veterans of the Peterson regime such as Sheila James, Vince Borg and David MacNaughton. From Ottawa, campaign veterans such as Warren Kinsella, Derek Kent and Gordon Ashworth signed on to help oust the Ontario Tories from power. The Liberal strategy was the same as in 1999: polarize the election between the Conservatives and Liberals to marginalize the NDP and then convince enough voters that the Conservatives had to go. With polls showing more than 60% of voters reporting it was "time for a change", the Liberals campaign theme was "choose change". The theme summarized the two-step strategy perfectly: first, boil the election down to a two-party choice and then cast the Liberals