review of current research to gain a better understanding of the Bed & Breakfast (B&B) market: Michigan State University study According to a study by Michigan State University: According to this study, many bed and breakfast visitors make use of evaluations, given by other guests. This system of independent reviews is one of the fastest growing consumer content oriented sites on the net. ComScore study Another study suggests that people trust online reviews posted by previous guests: Journal of Travel Research study A study by the Journal of Travel Research stated: Prince Edward Island study A 2007 study on Prince Edward Island Time magazine According to Time magazine: See also Airbnb References Hotel types