The pair said "the" was added to Smokey's name to keep the song's rhythm. During the 1950s, that variant of the name became widespread both in popular speech and in print, including at least one standard encyclopedia, despite Smokey Bear's name never officially changing. A 1955 book in the Little Golden Books series was called Smokey the Bear and he calls himself by this name in the book. It depicted him as an orphaned cub rescued in the aftermath of a forest fire, loosely following the true story of the bear chosen as Smokey's "living symbol". This was the first book about him, and it was followed by many sequels and coloring books. Soon, thousands of dolls, toys, and other collectibles were on the market. During the 1950s and 1960s, the Ad Council sponsored radio advertisements featuring Smokey Bear "in conversation" with prominent American celebrities such as Bing Crosby, Art Linkletter, Dinah Shore and Roy Rogers. Smokey's name and image are used for the Smokey Bear Awards, which are awarded by the U.S. Forest Service, the National Association of State Foresters (NASF) and the Ad Council, to "recognize outstanding service in the prevention of human-caused wildfires and to increase public recognition and awareness of the need for continuing fire prevention efforts". In 1959, a 14-foot tall animatronic version of Smokey Bear was unveiled at the Ohio State Fairgrounds in Columbus, OH. at the Ohio Department of Natural Resources (ODNR) Natural Resources Park. It was installed to help teach fire prevention to children and their families. Then, in 2015, it was replaced by a new Smokey Bear version in the same location. Both iterations of the animatronic figure have asked visitors to take the pledge to "never, ever play with matches or leave any fire unattended". The Beach Boys even quote Smokey Bear in their 1964 song "Drive-In": "If you say you watch the movie you're a couple of liars / and 'Remember only you can prevent forest fires'". Though Smokey was originally drawn wearing the campaign hat of the U.S. Forest Service, the hat itself later became famous by association with the Smokey cartoon character. Today, it is sometimes called a "Smokey Bear hat" and is still used by the U.S. Forest Service, some branches of the military, and the state police. Legacy For Smokey's 40th anniversary in 1984, he was honored with a U.S. postage stamp, illustrated by Rudy