1942, proposed the creation of a welfare state. It called for a dramatic turn in British social policy, with provision for nationalised healthcare, expansion of state-funded education, National Insurance and a new housing policy. The report was extremely popular, and copies of its findings were widely purchased, turning it into a best-seller. The Labour Party adopted the report eagerly, and the Conservatives (including Churchill, who did not regard the reforms as socialist) accepted many of the principles of the report, but claimed that they were not affordable. Labour offered a new comprehensive welfare policy, reflecting a consensus that social changes were needed. The Conservatives were not willing to make the same changes that Labour proposed and appeared out of step with public opinion. Labour played to the concept of "winning the peace" that would follow the war. Possibly for that reason, there was especially strong support for Labour in the armed services, which feared the unemployment and homelessness to which the soldiers of the First World War had returned. It has been claimed that the left-wing bias of teachers in the armed services was a contributing factor, but that argument has generally not carried much weight, and the failure of the Conservative governments in the 1920s to deliver a "land fit for heroes" was likely more important. Labour had also been given during the war the opportunity to display to the electorate its domestic competence in government, under men such as Attlee as Deputy Prime Minister, Herbert Morrison at the Home Office and Ernest Bevin at the Ministry of Labour. The differing wartime strategies of the two parties likewise gave Labour an advantage. Labour continued to attack prewar Conservative governments for their inactivity in tackling Hitler, reviving the economy and rearming Britain, but Churchill was less interested in furthering his party, much to the chagrin of many of its members and MPs. Conservative weaknesses Though voters respected and liked Churchill's wartime record, they were more distrustful of the Conservative Party's domestic and foreign policy record in the late 1930s. Churchill and the Conservatives are also generally considered to have run a poor campaign in comparison to Labour. As Churchill's personal popularity remained high, the Conservatives were confident of victory and based much of their election campaign on that, rather than proposing new programmes. However, people distinguished between Churchill and his party, a contrast that Labour repeatedly emphasised throughout the campaign.