or just "traditional Chilean cumbia", with long standing orchestras such as Orquesta Huambaly, La Sonora de Tommy Rey, Sonora Palacios, Los Vikings 5, Giolito y su combo and Pachuco y la Cubanacán. These have been some of the most popular acts in the last 50 years and still enjoy mainstream popularity, seen as part of Chile's musical culture and identity. Chilean cumbia added brass instruments, piano and a faster percussion to the original cumbia style. The process of adaptation and evolution created a sub style that can be easily identified from the original. Chilean cumbia bands are called “Combos”, “Sonoras” or simply “Orquestas” (orchestras) and are formed by 10 or more musicians where the brass and the drums have an important role. Cumbia developed this orchestral performance style in the 1960s, adapting from the tropical orchestras that had played rhythms such as the cha-cha-cha, mambo, rumba, bolero, and merengue in the 1920–1940s. Some subgenres that were not originally from Chile also became popular in the country: In the 1990s, cumbia sound, known in other countries of Latin America as Technocumbia, is a style of dumbia where there is a fusion between electronic sounds generated by electronic drums, and electric guitar. "Technocumbia" was a name given to the subgenre in Mexico to describe this type of music. However, the style was developed throughout South America with different names: “Sound” in Chile. emerged, a style where great emphasis was placed on the (usually romantic) lyrics and where the artists can be a solo male or female singer rather than a band. Unlike Technocumbia, cumbia romantica arrangements tend to be acoustic. Some performers in this subgenre are La Noche and Américo). Also in the 2000s, a style called New Chilean cumbia or “Cumbia Rock” emerged, led by bands like (Chico Trujillo, La Mano Ajena, and Juana Fe). This new Chilean cumbia is highly influenced by rock and some hip hop groups, although in some cases the influence of Andean music, Balkan music Klezmer, Salsa and Bolero can be heard. It main exponents are Chico Trujillo, Banda Conmoción, Juana Fe, La Mano Ajena, Cholomandinga, Villa Cariño, Combo Ginebra, etc. Mexican music in Chile Among the Chilean upper class, Mexican music has gained more acceptance since the 2000s. In part, this trend is explained by the popularity of the musical talent show Rojo Fama contra Fama on TVN, which aired for the first time in