Allen Davis (July 4, 1929 – October 8, 2011) was an American football coach and executive. He was the principal owner and general manager of the Oakland Raiders of the National Football League (NFL) for 39 years, from 1972 until his death in 2011. Prior to becoming the principal owner of the Raiders, he served as the team's head coach from 1963 to 1965 and part owner from 1966 to 1971, assuming both positions while the Raiders were part of the American Football League (AFL). He also served as the commissioner of the AFL in 1966. Known for his motto "Just win, baby", the Raiders became one of the NFL's most successful and popular teams under Davis' management. The franchise enjoyed their greatest successes during the 1970s and 1980s where they were perennial playoff contenders and won three Super Bowl titles. He was inducted into the Pro Football Hall of Fame in 1992. Davis was active in civil rights, refusing to allow the Raiders to play in any city where black and white players had to stay in separate hotels. He was the first NFL owner in the modern era to hire a black head coach (Art Shell), the first to hire a female chief executive (Amy Trask), and the second NFL owner to hire a Latino head coach (Tom Flores). He remains the only executive in NFL history to be an assistant coach, head coach, general manager, commissioner, and owner. Early life Davis was born in Brockton, Massachusetts, to a Jewish family. Davis' father, Louis Davis, worked in a variety of trades in Massachusetts; having found some success in the garment manufacturing field, he moved to Brooklyn, New York, in 1934 with his wife, Rose, and their two sons, Jerry and Allen. Louis Davis rented a sixth-floor walkup for his family off Utica Avenue, became very successful in the garment trade, and put his two sons through college before seeking a more comfortable dwelling in Atlantic Beach, New York. Although there are a number of stories of Louis Davis backing his younger son in anything so long as the boy did not get caught or back down from a confrontation, most of these stories derive from Al Davis. Childhood friends depicted him as more of a talker than a fighter, though very good with his mouth. Young Al's sport of choice was basketball, and he gained a reputation of