expanded since its establishment in 1988 to become a mid-sized global carrier with a current fleet of 85 aircraft. In December 1998, the airline operated an aircraft on behalf of the president of South Korea for the first time. The airline was listed in KOSDAQ In December 1999. On 28 January 2003, the airline became a full Star Alliance member, expanding its worldwide network and global brand. In 2004, the airline added Airbus A330s and the Boeing 777-200ERs to its fleet, and expanded its routes into mainland China. Currently, it provides international services to 71 cities in 23 countries on 91 routes and domestic services to 12 cities on 14 routes. It also provides international cargo services to 29 cities in 14 countries on 28 routes by Asiana Cargo, the airline's freight division. In 2012, the airline had net sales of US$5.3 billion. New corporate identity In February 2006, Asiana Airlines modernized its corporate identity for unification with those of other divisions of its parent company the Kumho Asiana Group. The names of the travel classes have changed from first, business, and economy classes to first, business, and travel classes, respectively, and the colors of the travel classes have changed to yellow, blue, and red for first, business, and travel, respectively. New uniforms were also created for the crew. Notable achievements Asiana began to focus on being an environmentally friendly company in the mid-1990s, leading to decisions such as completely banning in-flight smoking and cigarette sales in 1995. The company was awarded first-in-class certification by the International Organization for Standardization (ISO) for meeting the criteria for ISO 14001 in 1996. In 2001, Asiana Airlines was recognized for being the "first environmentally friendly company within the service industry" by the South Korean Ministry of Environment. Some of Asiana's other environmentally minded programs include an emissions measurement and reduction system; reducing pollution from ground facilities; and partnering with the Rainforest Alliance for coffee served on board. Airline of the Year Awards: In 2009, Air Transport World awarded Asiana its Airline of the Year award, a coveted and one of the most honorable awards in the airline industry. In 2010, Asiana Airlines was named Airline of the Year by Skytrax at the 2010 World Airline Awards. In 2011, Global Traveller awarded the airline 2011 Airline of the Year and the top airliner in six other categories. In 2012, Business Traveller awarded the airline's