Straight). It introduced Yahtzee bonuses and the Joker rule. There were also a number of scoring differences. The present-day commercial Yahtzee began when toy and game entrepreneur Edwin S. Lowe filed Yahtzee as a trademark with the U.S. Patent Office on April 19, 1956. The first commercial usage of the name Yahtzee was a few weeks earlier on April 3. Lowe classified his product as a Poker Dice Game. Lowe is also responsible for introducing Bingo to the U.S. market. According to Hasbro, the game was invented by an anonymous Canadian couple, who called it The Yacht Game because they played it on their yacht with their friends. Later they asked Lowe if he would make up some sets to be given as gifts to their friends who enjoyed the game. Lowe perceived the possibility of marketing the game, and acquired the rights to the game from the couple in exchange for 1,000 gift sets. This story is expanded by Lowe in the 1973 book A Toy is Born by Marvin Kaye. According to Lowe, the game did not initially do well commercially, since the rules and appeal were not easily conveyed in an advertisement. Eventually, he had the idea of organizing Yahtzee parties at which people could play the game and thereby gain a first-hand appreciation of it. The idea was successful, and enthusiasts quickly popularized the game through word of mouth. The E.S. Lowe Company sold Yahtzee from 1956 to 1973. During Lowe's ownership, a number of changes were made to the game's packaging, contents, and appearance. Between 1956 and 1961, the game's advertising slogan was changed from "The Game That Makes You Think While Having Fun" to "The Fun Game That Makes Thinking Fun!" The game and its contents were copyrighted by Lowe in 1956, 1961, 1967, and 1972. In 1973, Milton Bradley purchased the E.S. Lowe Company and assumed the rights to produce and sell Yahtzee. During Lowe's ownership over 40 million Yahtzee games were sold in America and around the globe. The game has maintained its popularity. According to current owner Hasbro, 50 million Yahtzee games are sold each year. Over time, the Yahtzee logo has taken several forms. The original version of the logo was used throughout the entire period that the game was produced solely by the Lowe company. After 1973, the logo changed various times. This logo is found on the scorecards