the characters would age. While Nickelodeon executives were concerned that the new series would maintain the Rugrats appeal, they acknowledged a revision to the successful franchise was necessary as the original series was beaten in the ratings by shows such as The Adventures of Jimmy Neutron: Boy Genius and SpongeBob SquarePants. On October 16, 2001, a PC game based on the "All Growed Up" special was released. After release in the US & Canada, "All Growed Up" debuted on Canadian television by YTV, Rugrats' English broadcaster in Canada, on September 3, 2001. The French Canadian version, "Les Razmoket, Dix Ans Après", was broadcast in two parts on VRAK.TV, on December 1, 2001, and December 8, 2001. In Britain and Australia, the video was released as Older And Bolder, because a Rugrats video existed in those countries named All Growed Up. An "All Growed Up" book was also released. Production Nickelodeon ordered 13 episodes, to be created by Rugrats animation studio Klasky Csupo for production in September 2002. All Grown Up was intended as the first Rugrats spinoff as others were under consideration. The series premiered with its first episode, Coup DeVille, on April 12, 2003, following the Nickelodeon Kids' Choice Awards. By November 2003, Rugrats was no longer in production. In 2004, Rugrats and All Grown Up were aired concurrently to highlight the characters in two stages of their lives. All Grown Up aired twice per week. The new episodes shifted from the 11-minute Rugrats format of two stories per episode, to a single 22-minute story. This was to allow "more time to develop and tell a story and see where the characters go with it". Each of the episodes focused on the life of a main character and usually showed the characters facing a lot of firsts for tweens and teenagers. The show included gradual stylistic changes, with the first 13 episodes similar to the All Growed Up special and the original Rugrats world. The second set of 13 episodes and onward had a more contemporary look, with characters being given "hipper" clothing. Over the 3 seasons of 35 episodes, the developers hoped for a gradual evolution in style to where the audience will be comfortable with the changes. The main cast recorded their parts for each episode in about one hour. By November 24, 2003, 15 episodes began airing while 10 more episodes were in the scripting stage.