and environmental conservation with music concerts, chainsaw carving contests, a firefighter's "muster" competition, food, vendors and a parade. The "Smokey Bear Days" celebration is held in Smokey's hometown of Capitan, New Mexico, the first weekend of May every year. Between 2008 and 2011, new public service announcements (PSAs) featuring Smokey rendered in CGI were released. In 2010, the PSAs encouraged young adults to "Get Your Smokey On" – that is, to become like Smokey and speak up appropriately when others are acting carelessly. In 2011, the campaign launched its first mobile application, or app, to provide critical information about wildfire prevention, including a step-by-step guide to safely building and extinguishing campfires, as well as a map of current wildfires across America. In 2012, NASA, the U.S. Forest Service, the Texas Forest Service and Smokey Bear teamed up to celebrate Smokey's 68th birthday at NASA's Johnson Space Center in Houston. The popular mascot toured the center and recorded a promotional announcement for NASA Television. NASA astronaut Joe Acaba and the Expedition 31 crew chose a plush Smokey doll to be the team's launch mascot, celebrating their trip to the International Space Station. During his tour about 250 miles above Earth, Smokey turned 68 years old. In 2014, the campaign celebrated Smokey's 70th birthday, with new birthday-themed television, radio, print, outdoor, and digital PSAs that continued the 2013 campaign "Smokey Bear Hug". The campaign depicted Smokey rewarding his followers with a hug, in acknowledgement of using the proper actions to prevent wildfires. In return, outdoor–loving individuals across the nation were shown reciprocating with a birthday bear hug in honor of his 70 years of service. Audiences were encouraged to join in by posting their own #SmokeyBearHug online. The campaign also did a partnership with Disney's Planes that same year. In 2016, the campaign launched a new series of PSAs that aimed to increase awareness about less commonly known ways that wildfires can start. The new "Rise from the Ashes" campaign featured art by Bill Fink, who used wildfire ashes as an artistic medium to illustrate the devastation caused by wildfires and highlight less obvious wildfire causes. In 2017, the campaign launched new videos and artwork inspired by Smokey Bear posters to continue to raise awareness of lesser-known wildfire starts. The new artwork was created by Brian Edward Miller, Evan Hecox, Janna Mattia, and Victoria Ying, portraying Smokey Bear in each of their