Power, in 2003. With the selection of Eves as the PC leader, the NDP hoped that the government's move to the centre in the spring of 2002 would reduce the polarization of the Ontario electorate between the PCs and Liberals and improve the NDP's standing. It was also hoped that the long-standing split between labour and the NDP would be healed as the bitter legacy of the Rae government faded. The co-chairs of the NDP campaign were Diane O'Reggio, newly installed as the party's provincial secretary after a stint in Ottawa working for the federal party, and Andre Foucault, secretary-treasurer of the Communications Energy and Paperworkers union. The manager was Rob Milling, principal secretary to Hampton. Communications were handled by Sheila White and Gil Hardy. Jeff Ferrier was the media coordinator. The NDP strategy was to present itself as distinct from the Liberals on the issue of public ownership of public services, primarily in electricity and health care, while downplaying any significant differences between the Liberals and PCs. There was a conscious effort to discourage "strategic voting" where NDP supporters vote Liberal to defeat the Conservatives. The NDP slogan was "publicpower", designed to highlight both the energy issue Hampton had championed and public health care, while promoting a populist image of empowerment for average people. The NDP campaign was designed to be highly visual and memorable. Each event was built around a specific visual thematic. For instance, in the first week of the campaign, Hampton attacked the Liberal energy platform saying it was "full of holes" and holding up a copy of the platform with oversized holes punched in it. He also illustrated it "had more holes than Swiss cheese" by also displaying a large block of cheese. At another event, Hampton and his campaign team argued that the Liberal positions were like "trying to nail Jello to the wall" by literally attempting to nail Jello to a wall. Hampton also made an appearance in front of the Toronto home of millionaire Peter Munk to denounce Eves' tax breaks, claiming that they would save Munk $18,000 a year. The first round of NDP ads avoided personal attacks, and cast leader Howard Hampton as a champion of public utilities. In one 30-second spot, Mr. Hampton talks about the effects of privatization of the power industry and the blackout. "For most of us, selling off our hydro was the last straw," he