criminal division. In 1964, the young Cochran prosecuted one of his first celebrity cases, Lenny Bruce, a comedian who had recently been arrested on obscenity charges. Two years later, Cochran entered private practice. Soon thereafter, he opened his own firm, Cochran, Atkins & Evans, in Los Angeles. In his first notable case, Cochran represented an African-American widow who sued several police officers who had shot and killed her husband, Leonard Deadwyler. Though Cochran lost the case, it became a turning point in his career. Rather than seeing the case as a defeat, Cochran realized the trial itself had awakened the black community. In reference to the loss, Cochran wrote in The American Lawyer, "those were extremely difficult cases to win in those days. But what Deadwyler confirmed for me was that this issue of police abuse really galvanized the minority community. It taught me that these cases could really get attention." By the late 1970s, Cochran had established his reputation in the black community. He was litigating a number of high-profile police brutality and criminal cases. Los Angeles County District Attorney's office In 1978, Cochran returned to the Los Angeles County District Attorney's office in the leadership position of First Assistant District Attorney. Though he took a pay cut to do so, joining the government was his way of becoming "one of the good guys, one of the very top rung." He began to strengthen his ties with the political community, alter his image, and work from within to change the system. Return to private practice Five years later, Cochran returned to private practice, reinventing himself as "the best in the West" by opening the Johnnie L Cochran Jr. law firm. In contrast to his early loss in the Deadwyler case, Cochran won 760,000 for the family of Ron Settles, a black college football player who, his family claimed, was murdered by the police. In 1990, Cochran joined a succeeding firm, Cochran, Mitchell & Jenna, and joined Cochran, Cherry, Givens & Smith in 1997. The Cochran Firm has grown to have regional offices located in fifteen states. In most of his cases Cochran represented plaintiffs in tort actions and opposed tort reform. Due to his success as a lawyer, Cochran could encourage settlement simply by his presence on a case. According to Rev. Jesse Jackson, a call to Johnnie Cochran made "corporations and violators shake." Cochran's well-honed rhetoric and flamboyance