danger of being captured. It is similar, though not identical, to "check" in chess. The original games company was American but wanted a Japanese-sounding name. ATI Technologies – founded in Canada as Array Technology Inc. and taken over by AMD in 2006. Atresmedia – Spanish media company which owns the TV network Antena 3; A Tres Media is Spanish for "A3 Media", A3 being Antena 3. ATS – Auto Technik Spezialerzeugnisse, a German company producing light alloy wheels and motor parts, which ran its own Formula 1 racing team in the late 1970s and early 1980s. Audi – Latin translation of the German name "Horch". The founder August Horch left the company after five years, but still wanted to manufacture cars. Since the original "Horch" company was still there, he called his new company Audi, the Latin form of his last name. In English it is "hark". AVROTROS – Part of the Dutch public broadcasting system, AVROTROS was formed as the result of a merger between AVRO (Algemene Vereniging Radio Omroep, "General Association of Radio Broadcasting") and TROS (Televisie Radio Omroep Stichting). B B&H Photo Video – named after Blimie Schreiber and her husband, company founder Herman Schreiber B&Q – from the initials of its founders, Richard Block and David Quayle Babolat – racquet sports (tennis, badminton, squash) equipment company named after its founder, Pierre Babolat Bahco – from the name B.A. Hjort & Company. Founder Berndt August Hjort signed a deal to distribute the tools of inventor Johan Petter Johansson. Bakkavör – from the street in a Reykjavík suburb where the founders grew up Bally – originally Lion Manufacturing, the company changed its name to Bally after the success of its first popular pinball machine, Ballyhoo. Banesto – from Banco Español de Crédito (Spanish Credit Bank) Bang & Olufsen – from the names of its founders, Peter Bang and Svend Olufsen, who met at a school of engineering in Denmark. BAPE – A Bathing Ape is a cult clothing company founded by Tomoaki "Nigo" Nagao in 1993. The name is derived from a Japanese saying, "A Bathing Ape in Lukewarm Water", which Nigo says is "a reference to the young generation being spoiled, pampered and too complacent." BASF – from Badische Anilin und Soda Fabriken ("Baden Aniline and Soda Factory"), after its first two products Bauhaus – European chain of DIY stores founded by Heinz-Georg Baus and named from