However, reportedly experimental station W6XAO (now KCBS-TV) broadcast the 1940 parade. The 1954 parade was also the first program televised in the NTSC color television format nationwide on NBC. The 1967 parade was broadcast for the first time in Spanish on KMEX-DT to the Los Angeles area. The 1987 parade was broadcast in Spanish on Univision nationwide. The 1985 parade was nominated for the Daytime Emmy Award Outstanding Special Class Program, with the producers at CBS, as well as co-hosts Bob Barker and Joan Van Ark, attached as the potential recipients if the broadcast had won. The 1989 parade was broadcast in 3D on KTTV. The 1999 parade was first broadcast in high definition television (HDTV) on KTLA. The 2004 parade was first time aired in Chinese Mandarin language on Chinese TV station: Sky Link TV. The 2009 Parade was broadcast to 217 countries (79 countries live) in over 20 languages. The Tournament of Roses website had approximately 13 million hits during the week of the 2009 parade. The website was viewed in 150 countries. The 2010 Parade was watched via TV in 127 countries including China. The 2011 Parade had a total television reach of approximately 47 million television viewers in the U.S. and was seen by approximately 28 million viewers internationally. The 2013 Parade was also streamed on Xbox Live via both their WatchESPN (U.S.) and Live Event Player (all other countries) applications. In 2018 and 2019, Funny or Die partnered with Amazon Video to produce a comedic broadcast of the parade, starring Will Ferrell and Molly Shannon as the characters of Cord Hosenbeck and Tish Cattigan—who were claimed to have been local newscasters for 25 years. The 2018 broadcast was nominated at the WGA Awards for Best Comedy/Variety Special. Since there was no parade in 2021, a TV special “Rose Parade’s New Year Celebration presented by Honda” was aired, including highlights from past parades. Volunteers Leadership Each year, the newly elected Tournament of Roses President is responsible for selecting the year's theme and grand marshal. Preparation and construction of the floral floats theoretically begins after the theme is announced. The selection of marching bands is already well under way except for Rose Bowl Game college bands. In 2005, Libby Evans Wright was elected as the first female president of the Association. The Pasadena Tournament of Roses appointed former Los Angeles Times executive P. Scott McKibben as its