Jap is an English abbreviation of the word "Japanese". Today, it is sometimes regarded as an ethnic slur. In the United States, some Japanese Americans have come to find the term very offensive, even when used as an abbreviation. Prior to the Attack on Pearl Harbor, Jap was not considered primarily offensive. However, following the bombing of Pearl Harbor and the Japanese declaration of war on the US, the term began to be used derogatorily, as anti-Japanese sentiment increased. During the war, signs using the epithet, with messages such as "No Japs Allowed", were hung in some businesses, with service denied to customers of Japanese descent. History and etymology According to the Oxford English Dictionary, Jap as an abbreviation for Japanese was in colloquial use in London around 1880. An example of benign usage was the previous naming of Boondocks Road in Jefferson County, Texas, originally named Jap Road when it was built in 1905 to honor a popular local rice farmer from Japan. Later popularized during World War II to describe those of Japanese descent, Jap was then commonly used in newspaper headlines to refer to the Japanese and Imperial Japan. Jap began to be used in a derogatory fashion during the war, more so than Nip. Veteran and author Paul Fussell explains the rhetorical usefulness of the word during the war for creating effective propaganda by saying that Japs "was a brisk monosyllable handy for slogans like 'Rap the Jap' or 'Let's Blast the Jap Clean Off the Map'". Some in the United States Marine Corps tried to combine the word Japs with apes to create a new description, Japes, for the Japanese; this neologism never became popular. In the United States the term has now been considered derogatory; the Merriam-Webster Online Dictionary notes it is "disparaging". A snack food company in Chicago named Japps Foods (for the company founder) changed their name and eponymous potato chip brand to Jays Foods shortly after the Attack on Pearl Harbor to avoid any negative associations with the name. Spiro Agnew was criticized in the media in 1968 for an offhand remark referring to reporter Gene Oishi as a "fat Jap". In Texas, under pressure from civil rights groups, Jefferson County commissioners in 2004 decided to drop the name Jap Road from a road near the city of Beaumont. In adjacent Orange County, Jap Lane has also been targeted by civil