The audience of The Whole Earth Software Review and c) The audience of CoEvolution Quarterly. The office of Whole Earth Review was next door to The WELL, another project that Stewart Brand and associates co-founded. Whole Earth had a special role in promoting alternative technology or appropriate technology. In deciding to publish full-length articles on specific topics in natural sciences, invention, arts, etc., Whole Earth (like its predecessor, CoEvolution Quarterly) was a journal aimed primarily at the educated layperson. The industrial designer and educator J. Baldwin served as the technology editor. Tool and book reviews were in abundance, and ecological and technology topics were interspersed with articles treating social and community subjects. One of the journal's recurring themes was "the commons" (a thing, institution or geographic space of, or having to do with, the community as a whole), and the related "tragedy of the commons". Stewart Brand and the later editors invited reviews of books and tools from experts in specific fields, to be approached as though they were writing a letter to a friend. Whole Earth editors Kevin Kelly and Howard Rheingold both went on to edit other magazines. Notes References Turner, Fred: External links Official website Defunct political magazines published in the United States Defunct magazines published in the United States Environmental magazines Magazines established in 1985 Magazines disestablished in 2003 Whole Earth Catalog Magazines published in California 1985 establishments in California