until 1996. By the fifth season in 1994, the block had undergone a makeover, with the primary branding being the block's initials, TDA. At this point, the original idea of shows being added and removed yearly was dropped, as both new and old shows were now stripped all week, or only aired on certain days. The original four shows were gone from the line up by the 1995–1996 season. The lineup at this point included Aladdin and Quack Pack stripped, while one daily slot was split between The Shnookums and Meat Funny Cartoon Show and Gargoyles, book-ending three days a week of Bonkers. The Disney Channel developed a similar programming block called "Block Party", which premiered on October 2, 1995 (airing concurrently with TDA's sixth season) and was similarly scheduled and stripped with the early Disney Afternoon series of Darkwing Duck, TaleSpin, DuckTales, and Chip 'n Dale: Rescue Rangers. Disney-Kellogg's Alliance By August 1996, owing to decreasing business in the syndicated children's television market due to new competitors such as the cable networks Cartoon Network and Nickelodeon, and the new networks The WB and UPN with having children's blocks of their own, Buena Vista agreed with the Leo Burnett agency to market and distribute a revamped version of the block for the 1997–98 and 1998–99 television seasons. Buena Vista established a partnership with Leo Burnett and Kellogg's—who had been a major sponsor of The Disney Afternoon, to purchase an amount of dedicated advertising inventory. The new block did not carry any blanket branding, but was referred to internally as the "Disney-Kellogg Alliance." With the September 1, 1997 season started, the block dropped The Disney Afternoon name, a half-hour from the stripped block and the Gargoyles series. Moving to the Disney Channel were Disney's Aladdin and The Lion King's Timon & Pumbaa. 101 Dalmatians, which was shared with ABC's Disney's One Saturday Morning (which broadcast their own set of episodes), premiered on the block. Mighty Ducks and Quack Pack reruns shared the second slot in a Monday, Tuesday, and Wednesdays through Fridays, split respectively. DuckTales repeats filled the third half-hour slot, with flexibility for the local station to air it at other times. In 1998, Disney reached a deal to program a new children's block for UPN, Disney's One Too, as a replacement for that network's internal UPN Kids block. The syndicated block ran until the debut of One Too on