were nearing bankruptcy) outright and that they would launch a second channel reorganized from Tesvisio's assets. MTV expressed demands that the second channel be given to them, but Yleisradio refused any such attempts, agreeing however to give MTV more air time, even some prime time, on the second channel. TV-ohjelma 2 ("TV programme 2") launched on 7 March 1965, with Suomen Televisio renamed to TV-ohjelma 1 ("TV programme 1"). Even though YLE and MTV broadcast on the same two channels, they were effectively considered separate networks and organized daily handovers, including airing idents, to the other network whenever MTV's programming blocks began or ended. This could happen independently for either of the two channels, since they had independent schedules. As time went on, a distinction in terms of programming between the two broadcasters developed, with MTV focusing on entertainment and YLE on informative programmes. MTV moved their headquarters to a new building, Pöllölaakso, in 1967. The first color broadcast on MTV was aired in 1970. Like with Yleisradio, color programming increased gradually and by the end of the 1970s, most programmes were in color. To commemorate the color transition, MTV introduced a new logo in 1975 which would remain in use for nearly the next 20 years. MTV becomes MTV3 After much political wrangling and prolonged discussions with Yleisradio, in 1981, MTV managed to introduce their own news programme, Kymmenen uutiset ("the ten o'clock news"). The company was renamed to MTV Oy in 1982. In the mid-1980s, Yleisradio, MTV and Nokia began a joint venture to establish a pay television channel. This project culminated in 1986 in the launch of a third nationwide channel, Kolmoskanava, which was however free-to-air. The channel mostly broadcast foreign imports but some original shows were broadcast as well (albeit not produced by the channel). MTV also began broadcasting their programmes on the channel and started to increase their share in the project. By 1990, MTV had a majority share in the channel. MTV3, a merger of MTV and Kolmoskanava, was launched on the midnight of 1 January 1993 in a grand launch event. MTV moved all of its programming to MTV3 and stopped leasing blocks from channels one and two, leaving them entirely to YLE and to become the modern channels Yle TV1 and Yle TV2. After 1993 MTV Oy was admitted as a full active member of the European Broadcasting Union in 1993, the