to use the present-day term. Meanwhile, a new member was finally admitted to the club of major studios and two significant contenders emerged. With the establishment of the Touchstone Pictures brand in 1984 and increasing attention to the adult live-action market during the early 1980s, Disney/Buena Vista secured acknowledgment as a full-fledged major. Film historian Joel Finler identifies 1986 as the breakthrough year, when Disney rose to third place in market share and remained consistently competitive for a leading position thereafter. The two emerging contenders were both newly formed companies. In 1978, Krim, Benjamin, and three other studio executives departed UA to found Orion Pictures as a joint venture with Warner Bros. It was announced optimistically as the "first major new film company in 50 years". Tri-Star Pictures was created in 1982 as a joint venture of Columbia Pictures (then owned by the Coca-Cola Company), HBO (then owned by Time Inc.), and CBS. In 1985, Rupert Murdoch's News Corporation acquired 20th Century-Fox, the last of the five relatively healthy Golden Age majors to remain independent throughout the entire Golden Age and after. By 1986, the combined share of the six classic majors—at that point Warner Bros., Columbia, Universal, Paramount, Fox, and MGM/UA—fell to 64%, the lowest since the beginning of the Golden Age. Disney was in third place, behind only Paramount and Warner Bros. Even including Disney/Buena Vista as a seventh major and adding its 10% share, the majors' control of the North American market was at a historic ebb. Orion, now completely independent of Warner Bros., and Tri-Star were well positioned as mini-majors, each with North American market shares of around 6% and regarded by industry observers as "fully competitive with the majors". Smaller independents garnered 13%—more than any studio aside from Paramount. In 1964, by comparison, all of the companies outside of the then-seven majors and Disney had combined for a grand total of 1%. In the first edition of Finler's The Hollywood Story (1988), he wrote, "It will be interesting to see whether the old-established studios will be able to bounce back in the future, as they have done so many times before, or whether the newest developments really do reflect a fundamental change in the US movie industry for the first times since the 20s." 1990–2000 With the exception of MGM/UA—whose position was effectively filled by Disney—the old-established studios did bounce back. The purchase of 20th