The industry's decision to embrace VHS in the early 1980s, for example, helped to do away with Sony Betamax, despite the latter format's superior quality. Video rentals soared from just under 80 million in 1985 to half-billion by 1993. Suffering at the hands of video warez tended not be publicly stressed by country's film industry. In 1999 there were 711 million rentals of hardcore films. 11,300 hardcore films were released in 2002. In the recent years, according to Fishbein, there are well over 800 million rentals of adult videotapes and DVDs in video stores across the country. Digital Playground said it is choosing the Blu-ray Disc for all of its "interactive" films because of its greater capacity. The female demographic is considered to be the biggest catalyst for pornographic cultural crossover. According to Adella O'Neal, a Digital Playground publicist, in 2000 roughly 9% of the company's consumers were women while four years later that figure has bloomed to 53%. American adult pay-per-view television is presently unregulated since it is not technically "broadcasting" as defined in the Federal Communications Act. Cable and satellite television networks host about six main adult-related channels. Most of them (particularly Playboy TV, Penthouse TV, and Hustler TV (there is also a "Hustler Video", a line of raunchy films created by Larry Flynt)) are maintained by three mainstream porn magazines. In 1999 Playboy Enterprises sold to Vivid Entertainment a small channel which was renamed to Hot Network. Since that Vivid launched two more channels—the Hot Zone and Vivid TV. The viewers paid close to $400 million a year to tune into Vivid's hardcore content and the company soon overtook Playboy as operator of the world's largest adult-TV network. However, after passing the 2000 United States v. Playboy Entertainment Group case Playboy bought all three networks from Vivid in 2001 and folded them into "Playboy's Spice" brand. Operators then shunned "Playboy's Spice Platinum", a new group of channels with graphic hardcore fare. Some subsidiaries of major corporations are the largest pornography sellers, like News Corporation's DirecTV. Comcast, the nation's largest cable company, once pulled in $50 million from adult programming. Revenues of companies such as Playboy and Hustler were small by comparison. Video games and comics Microsoft has long declined to license development software to game makers whose titles include sexual content. Wal-Mart, America's largest distributor of video games, maintains the policy of selling no games with an