The Citrus Bowl is an annual college football bowl game played at Camping World Stadium in Orlando, Florida. The bowl is operated by Florida Citrus Sports, a non-profit group that also organizes the Cheez-It Bowl and Florida Classic. The game was first played as the Tangerine Bowl in 1947 before being renamed as the Florida Citrus Bowl in 1983. When Capital One was the game's title sponsor between 2001 and 2014, the game was referred to as the Capital One Bowl from 2003 to 2014. Other previous sponsors include CompUSA (1994–1999), Ourhouse.com (2000), Buffalo Wild Wings (2015–2017), Overton's (2018), and Vrbo (2019–2022). On November 15, 2022, Kellogg's signed on as title sponsor of the game, placing its Cheez-It brand of snack crackers in the title position. Accordingly, the game is officially named the Cheez-It Citrus Bowl. Since becoming one of the premier bowls, the Citrus Bowl is typically played at 1 p.m. EST on New Year's Day and broadcast nationally on ABC. When January 1 is a Sunday, the game has been played on January 2 or December 31, to avoid conflicting with the National Football League (NFL) schedule. , at $8.55 million per team, it has the largest payout of all bowls other than those that are part of the College Football Playoff (CFP). In nearly every year since 1985, the game has featured two teams ranked in the Top 25. History The game, which began play in 1947, is one of the oldest of the non-CFP bowls, along with the Gator Bowl and Sun Bowl. By 1952, the game was dubbed the "Little Bowl with the Big Heart", because all the proceeds from the game went to charity. Before 1968, the game featured matchups between schools throughout the South, often featuring the Ohio Valley Conference champion or other small colleges, although a few major colleges did play in the bowl during this early era as well. From 1964 through 1967, it was one of the four regional finals in the College Division (which became Division II and Division III in 1973), along with the Pecan, Grantland Rice, and Camellia bowls. In 1968, the Boardwalk Bowl in Atlantic City took over as a regional final, and the Tangerine Bowl became a major college bowl game, featuring teams from the University Division (which became Division I in 1973). In March 1983, the name of the game was changed from Tangerine