and French, it means 'what if.'" Euronext – abbreviation of European New Exchange Technology Evernote – combination of the words forever and note to indicate the core service that the app provides Exidy – derived from "excellence in dynamics" Exxon – name contrived by Esso (Standard Oil of New Jersey) in the early 1970s to create a neutral but distinctive label for the company. Within days, Exxon was being called the "double cross company" but this eventually subsided. (Esso is a trademark of ExxonMobil.) Esso could not use its name in parts of the U.S. because of restrictions dating to the 1911 Standard Oil antitrust decision. F F5 Networks – originally F5 Labs – taken from the Fujita scale of ratings for tornado intensity, where F5 is the most intense to be used in normal practice even though the scale can physically describe up to F12 which corresponds to wind velocities of Mach 1.0. Facebook – name stems from the colloquial name of books given to newly enrolled students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better. Fair Isaac Corporation – named after founders Bill Fair and Earl Isaac Fanta – from the German word Fantasie, meaning "imagination". FAS – abbreviation for Foras Áiseanna Saothair (Labour Facilities Foundation). Fás means grow in Irish. Fazer – Finnish food company named after its founder, Karl Fazer FCUK – French Connection United Kingdom FedEx – abbreviation of Federal Express Corporation, the company's original name FEGIME – abbreviation for "Fédération Européenne des Grossistes Indépendants en Matériel Électrique" (European Federation of Independent Electrical Wholesalers) Ferodo – anagram of the name of its founder, Herbert Froode Ferrari – from the name of its founder, Enzo Ferrari Fever-Tree – the name was chosen as it is the colloquial name for the cinchona tree, the bark of which produces quinine. Fiat – acronym of Fabbrica Italiana Automobili Torino (Italian Automobile Factory of Turin) Finnair – from "Finland" and "air". Originally called "Aero Osakeyhtiö", which led to its international flight code, "AY". Firestone – named after its founder, Harvey Firestone Fisher-Price – toy company named after two of its three founders: Herman Fisher, Irving Price, and Helen Schelle. It became a Mattel subsidiary in 1993. Fiskars – from the town of Fiskars, where the company was founded. Five Guys – American