items (September 1998). Sales activities have been monitored on a regular basis since then. Engaged in the distribution of free “shopping bags” to households to reduce the use of plastic bags offered at cash registers (November to December 1998). Prompted one of the large retailers to introduce a point-card system for clients coming with their own shopping bags. Supported the establishment of the Eco-Shop Certification System and engaged in examination (since April 1999). Engaged in family ISO certification examination (since October 1999) Promoting ISO The municipal office of Minamata City obtained ISO 14001, international standard for environmental management, in February 1999. Under the system, the city intends to redouble efforts for the realization of “an environmental model city” making the most of the lessons from Minamata disease and fulfill the roles local governments should play in the preservation and revival of the global environment. There were multiple effects the city hoped to achieve with the implementation of ISO throughout the city: A significant step for Minamata City to be recognized by everybody as an international environmental model city. Improvement of the regional image (may give favorable effects at the Local Government Environmental Council, Mansfield Environment International Conference in 2000, Mercury International Meeting in 2001, etc.) Reduction of costs through energy and resource saving, including lower costs of electricity and paper used at the municipal office and related facilities. Changes of ideas on environment and progress in activities of staff members. Rationalization of administration and progress of reform as a result of the introduction of the system. Improvement of ideas and influence on concrete activities of citizens as a result of the acquisition of environmental ISO by the municipal office. Support of small enterprises in the city in the acquisition of environmental ISO. Eco-Shop Certification system Minamata City established a system for certifying craftsmen who attach much importance to the environment in their production activities. This is called the Environment Master System, and commenced in fiscal 1998, before any other city in Japan. This is to improve the status and consciousness of craftsman and promote the creation of safe and sound commodities in consideration of environment and health, reflecting their experience with Minamata disease. In the first year, fiscal 1998, nine craftsmen engaged in the activities of paper making, and the production of tea leaves, bread, tangerine oranges, vegetables, rice or eggs were certified. In fiscal 1999, five craftsmen including a