The Sun Bowl is a college football bowl game that has been played since 1935 in the southwestern United States at El Paso, Texas. Along with the Sugar Bowl and Orange Bowl, it is the second-oldest bowl game in the country, behind the Rose Bowl. Usually held near the end of December, games are played at the Sun Bowl stadium on the campus of the University of Texas at El Paso. Since 2011, it has featured teams from the Atlantic Coast Conference (ACC) and the Pac-12 Conference. Since 2019, the game has been sponsored by Kellogg's and is officially known as the Tony the Tiger Sun Bowl, after the mascot for the company's Frosted Flakes cereal. Previous sponsors include John Hancock Financial, Norwest Corporation, Wells Fargo, Helen of Troy Limited (using its Vitalis and Brut brands) and Hyundai Motor Company. History The first Sun Bowl was the 1935 edition, played on New Year's Day between Texas high school teams; the 1936 edition, played one year later, was the first Sun Bowl contested between college teams. In most of its early history, the game pitted the champion of the Border Conference against an at-large opponent. The first three editions were played at El Paso High School stadium (1935–1937), then switched to Kidd Field until the present stadium was ready in 1963. Through the 1957 season, the game was played on January 1 or January 2; since then, with the exception of the 1976 season, the game has been played in late December, with a majority of games played on or near New Year's Eve and on several occasions played on or after Christmas Day (1982, 1986 & 1987 on Christmas Day) as well as on or before Christmas Eve . Notable games The 1940 game set the record for fewest points scored, when the Arizona State Teachers College at Tempe Bulldogs played the Catholic University Cardinals to a scoreless tie, the only 0–0 result in Sun Bowl history. In advance of the 1949 game, Lafayette College turned down an invitation from the Sun Bowl Committee because the committee would not allow an African American player to participate. This bid rejection led to a large student demonstration on the Lafayette campus and in the city of Easton, Pennsylvania, against segregation. Due to a freak snowstorm before the 1974 game, followed by warming temperatures as the sun created a rising steam from the