fishing town, tourism to Playa del Carmen began with the passenger ferry service to Cozumel, an island across the Cozumel Channel and a world-famous scuba diving destination. Playa del Carmen has recently undergone extremely rapid development with new luxury residential condominium buildings, restaurants, boutiques, and entertainment venues. Tourist activity in Playa del Carmen centers on Quinta Avenida, or Fifth Avenue, which stretches from Calle 1 norte to Calle 40. A pedestrian walkway located just one or two blocks inland from the beach, Fifth Avenue is lined with hundreds of shops, bars, and restaurants. There are many small boutique hotels on and just off Fifth Avenue and on the beach. Playacar is a residential and tourist development in Playa del Carmen just south of the main urban area. Most of the all-inclusive hotels, the aviary, and the golf course are located in this development. There are two phases – phase 1 is mostly residential with a few hotels and some stores, while phase 2 contains the largest all-inclusive resorts as well as the golf course and a significant number of residential properties. Sports The city is home to Inter Playa del Carmen, an association football club founded in 1999, which competes in the south group of the Segunda División Profesional, the third tier of Mexican football league system. The World Wide Technology Championship at Mayakoba is a PGA Tour FedEx Cup golf tournament held at El Camaleón Golf Club since 2007. Since 2013, it has been a full-points tournament where the winner earns full rights for a PGA TOUR win. 2022 hotel shooting On January 21, 2022, a tourist opened fire at the Xcaret all-inclusive hotel, killing two Canadians and wounding one other. In popular culture The telenovela Peregrina takes place in Playa del Carmen. The Real Housewives of Vancouver featured Playa del Carmen in two episodes. The Amazing Race was shot on location in Playa del Carmen. The Celebrity Mole was set in the Playa del Carmen area. UK reality series Geordie Shore featured Playa del Carmen. It was also seen in Spies in Disguise. Notable residents Notable residents include the following: Tory Burch Fashion designer David Guetta Disc jockey Barry Shulman WSOP poker player Ana Claudia Talancón Actress Jeff & Lauren Lowe of Tiger King See also Cenote Puerto Aventuras Riviera Maya Jazz Festival References External links Populated places in Quintana Roo Solidaridad (municipality) Seaside resorts in Mexico