and other factors to see whether the school is a good fit for their child. Low income and minority parents, on the other hand, struggle “when it comes to the amount and type of information they can access.” “The many challenges that low-income families face both shape and limit their views of the costs and benefits of various school choice options.” A qualitative study conducted in New York City interviewed parents from two similar performing charter schools, one which was “racially and ethnically diverse” and another which was more “racially and ethnically homogeneous,” to get an “insight” on parent rationale for choosing that particular charter school. Parents from the homogeneously, Black and Latino, low-income charter school tended to choose their charter school primarily as a desperate escape from the “negative experiences” they had faced at traditional public schools. Many of the parents in this charter school heard about the charter school by simply seeing it in their community or by hearing about it from people in their social network. So in this study, the parents used their social network but did not conduct extensive research so what they knew was more limited. Parents from the more economically and racially diverse school chose the charter school because of the school's unique qualities which they felt would benefit their child. Parents from this school also heard about it in their social networks, but that particular charter school did more outreach through advertisements. In the diverse charter school, White and Asian parents were more likely to transfer out if they were dissatisfied with the charter school as compared to the other ethnic groups. Optimizing selection One experimental research study asked 14,989 parents from Denver to rank their top schools; the researchers then focused on the top first school and surveyed the parents by asking them which “resource,” out of all the provided resources, had aided them the most in their decision of ranking their first choice school. The researchers then analyzed the quality of the top school chosen based on the Denver Public Schools School Performance Framework (SPF) with the noted resource. Parents who chose higher-rated schools were more likely to have listed two particular sources of school information. One was the “school choice enrollment guide” and the other resource was “parent websites.” The school choice enrollment guide provided parents with a list of “each school’s SPF rating.” These valuable resources were able