Wendelin, that pictured a cub hanging onto a burned tree. The same year, the U.S. Forest Service began to transfer Smokey Bear materials that had been collected from the CFFP campaign to the National Agricultural Library to be maintained in their Special Collections as documentation of the program. The National Archives and Records Administration (NARA) transferred their materials concerning Smokey to the NAL's special collections in 1990. The NAL continues to accept and maintain donations from various Forest Service offices. The collection consists of posters, proofs, mechanicals, original artwork, motion pictures, sound recordings, and various pieces of memorabilia, some of which are available online; all the pieces are accessible in Beltsville, MD, through the library. The commercial for his 50th anniversary portrayed woodland animals about to have a surprise birthday party for Smokey, including a cake with candles. Smokey comes blindfolded, smells smoke and not realizing the source is his birthday candles, he uses his shovel to destroy the cake. When he takes off his blindfold, he sees that it was a birthday cake for him and apologizes. That same year, a poster of the bear with a cake full of extinguished candles was issued. It reads "Make Smokey's Birthday Wish Come True". In 2004, Smokey's 60th anniversary was celebrated in several ways, including a Senate resolution designating August 9, 2004, as "Smokey Bear's 60th Anniversary", requesting that the President issue a proclamation "calling upon the people of the United States to observe the day with appropriate ceremonies and activities". According to Richard Earle, author of The Art of Cause Marketing, the Smokey Bear campaign is among the most powerful and enduring of all public service advertising:"Smokey is simple, strong, straightforward. He's a denizen of those woods you're visiting, and he cares about preserving them. Anyone who grew up watching Bambi realizes how terrifying a forest fire can be. But Smokey wouldn't run away. Smokey's strong. He'll stay and fight the fire if necessary, but he'd rather have you douse it and cover it up so he doesn't have to."On the anniversary of finding Smokey Bear in the Capitan Gap fire, Marianne Gould from the Smokey Bear Ranger District, Eddie Tudor from the Smokey Bear Museum and Neal Jones from the local Ruidoso, New Mexico, radio station created "Smokey Bear Days" starting in 2004. The event celebrates the fire prevention message from the Smokey Bear campaign as well as wilderness