Little Smokey died August 11, 1990. Upon the death of the original bear on November 9, 1976, his remains were returned by the government to Capitan, New Mexico, and buried at Smokey Bear Historical Park, operated by the New Mexico State Forestry Division. The facility is now a wildfire and Smokey interpretive center. The bear is interred in the adjacent garden. The plaque at his grave reads, "This is the resting place of the first living Smokey Bear ... the living symbol of wildfire prevention and wildlife conservation." The Washington Post ran a semi-humorous obituary for Smokey, labeled "Bear," calling him a transplanted New Mexico native who had resided for many years in Washington, D.C., with many years of government service. It also mentioned his family, including his wife, Goldie Bear, and "adopted son" Little Smokey. The obituary noted that Smokey and Goldie were not blood-relatives, despite the fact that they shared the same "last name" of "Bear." The Wall Street Journal included an obituary for Smokey Bear on the front page of the paper on November 11, 1976. The New York Times published one as well; in fact, so many newspapers published articles and obituaries that the National Zoo archives include four complete scrapbooks devoted to them (Series 12, boxes 66–67). Popularity Smokey quickly became a part of American popular culture, appearing on radio programs, in comic strips, in cartoons, and as merchandise. Knickerbocker Bears acquired the license to produce Smokey Bear dolls in 1944. In 1949, Forest Service worker Rudy Wendelin became the campaign's full-time artist and was considered Smokey Bear's "manager" until Wendelin retired in 1973. By 1952, Smokey Bear had attracted considerable commercial interest, so the United States Congress passed the Smokey Bear Act to remove the character from the public domain and place it under the control of the Secretary of Agriculture. The act provided for the use of Smokey's royalties for continued education on the subject of forest wildfire prevention. A Smokey Bear doll was produced by Ideal Toys beginning in 1952; the doll included a mail-in card for children to become Junior Forest Rangers. Children could also apply by writing the U.S. Forest Service or Smokey Bear at his ZIP Code. Within three years half a million children had applied. Also in 1952, songwriters Steve Nelson and Jack Rollins had a successful song named "Smokey the Bear" which was performed by Eddy Arnold.