1887. Jordache – from the first names of the Nakash brothers who founded the company: Joe, Ralph, David (Ralph's first son), Avi, plus che, after the second syllable of "Nakash" JVC – Japan Victor Company (Victor Company of Japan, Ltd) was founded in 1927 as a US subsidiary, The Victor Talking Machine Company of Japan, Limited. JVC developed the VHS video cassette format. K Kalev – after Kalev, the character from Estonian mythology and father of the protagonist in the national epic Kalevipoeg ("Son of Kalev"). Kamaz – after Kama River; long form Kamskiy avtomobilny zavod (Kama Automobile Plant) Kawasaki – from the name of its founder, Shozo Kawasaki KFC – short for Kentucky Fried Chicken Kenvelo – clothing retailer founded in the Czech Republic by Israel-born owner Dany Himi. Various names were proposed to managers, but some said "yes" and some "no". David Dahan came up with the name "yesandno" or Ken (yes), ve (and) lo (no) in Hebrew (כן ולא). Kenwood Electronics – Bill Kasuga was a partner in a firm that imported Japanese-made audio products from Trio Corporation to the United States. Kasuga wanted to create a trustworthy and Western-sounding name for products sold by his importing company as he was confident of the quality of Trio's products in a period when Japanese-made goods were considered inferior. He came up with Kenwood by combining "Ken" – a name common to Japan and North America that had proven acceptable to American consumers in the name of Kenmore Appliances – and "wood", referring to the durable substance as well as suggesting a relation to Hollywood. Trio Corporation renamed itself Kenwood in 1986. Kenwood Limited – named after Kenneth (Ken) Wood, who founded this kitchenware company in the UK in 1947 with wartime colleague Roger Laurence as Woodlau Industries It is not related to Kenwood Electronics, which started as Kasuga Radio Co in Japan in 1946 and became Trio Corporation in 1960. Kenworth Truck Company – named after the two principal stockholders Harry Kent and Edgar Worthington Kesko – Chosen primarily because the name did not mean anything generally known. Keurig – from the Dutch word "keurig", meaning "decorous". Company co-founder John Sylvan said that once his coffee pod system worked, "he looked up the word 'excellence' in Dutch – because 'everyone likes the Dutch'." Kia Motors – "Kia" (起亞) roughly translates as "Rising from Asia" in Hanja Kinko's –