catalog advertising workshops with such titles as "Individual and Cultural Definitions of Rationality," "The Expanding Vision" and "Drug-Induced Mysticism". Their first seminar series in the fall of 1962 was "The Human Potentiality," based on a lecture by Huxley. Fritz Perls residency In 1964, Fritz Perls began what became a five-year long residency at Esalen, leaving a lasting influence. Perls offered many Gestalt therapy seminars at the institute until he left in July 1969. Jim Simkin and Perls led Gestalt training courses at Esalen. Simkin started a Gestalt training center on property next door that was later incorporated into Esalen's main campus. When Perls left Esalen he considered it to be "in crisis again". He saw young people without any training leading encounter groups. And he feared that charlatans would take the lead. However, Grogan claims that Perls’ practice at Esalen had been ethically "questionable", and according to Kripal, Perls insulted Abraham Maslow. Gestalt Practice developed Dick Price became one of Perls' closest students. Price managed the institute and developed his own form he called Gestalt Practice, which he taught at Esalen until his death in a hiking accident in 1985. Michael Murphy lived in the San Francisco Bay Area and wrote non-fiction books about Esalen-related topics, as well as several novels. Leads counterculture movement Esalen gained popularity quickly and started to regularly publish catalogs full of programs. The facility was large enough to run multiple programs simultaneously, so Esalen created numerous resident teacher positions. Murphy recruited Will Schutz, the well-known encounter group leader, to take up permanent residence at Esalen. All this combined to firmly position Esalen in the nexus of the counterculture of the 1960s. The institute gained increased attention in 1966 when several magazines wrote about it. George Leonard published an article in Look magazine about the California scene which mentioned Esalen and included a picture of Murphy. Time magazine published an article about Esalen in September 1967. The New York Times Magazine published an article by Leo E. Litwak in late December. Life also published an article about the resort. These articles increased the media and the public's awareness of the institute in the U.S. and abroad. Esalen responded by holding large-scale conferences in Midwestern and East Coast cities, as well as in Europe. Esalen opened a satellite center in San Francisco that offered extensive programming until it closed in the mid-1970s for financial reasons. Programs and