been selected by Rothmans, who sponsored the league from 1973 to 1977. The company offered prize money for position in the league but money was deducted for bookings. Thus the money encouraged both more goals and fair play. The sponsors after Rothmans to the present day have been: Michael Lawrie (1977–78), Berger (1978–82), Servowarm (1982–85), Vauxhall-Opel (1985–90), Vauxhall (1990–91), Diadora (1991–95), ICIS (1995–97), Ryman (1997–2017), Bostik (2017–19) and BetVictor (2019–20). Entain's Pitching In was announced as the next sponsor for 2020–21. At the time of announcement, Entain went by its former name GVC Holdings. Under this partnership, Isthmian is marketed as one of the three Trident Leagues, alongside the Northern Premier and Southern leagues. Ryman also sponsored the Isthmian Youth League and Isthmian Development League upon their creations in 2007 and 2013 respectively. Ryman chairman Theo Paphitis added to his league sponsorship through his flagship companies. Robert Dyas became sponsors of the Isthmian League Cup, Isthmian Veterans Cup, Isthmian Disability Cup and Isthmian Youth Play-off Cup in 2014, and Boux Avenue sponsored the Isthmian Women's Cup from 2014 to 2017. Becoming the longest running sports sponsorship in UK football, Ryman stepped down as sponsors at the end of the 2016–17 season after 20 years. League Cup The Alan Turvey Trophy, formerly the Isthmian League Cup, has run since 1975 and involves all Isthmian League teams. Former members Several previous members of the Isthmian League have reached the English Football League. In its earlier years, the Football League didn't directly promote teams from the Non-League system on merit; instead, holding regular elections, for which any Non-League side could apply to enter. In practice, only the most ambitious non-League sides put themselves forward for election, and success was uncommon (outside of divisional expansions, from 1945 to its abolition in 1987, only seven clubs were successful in vying for admission to the League). No Isthmian League member ever put themselves forward for election to the Football League, but Wimbledon were elected as a Southern League member, having left the Isthmian League in 1964. The first ex-Isthmian League team to reach the Football League was Wimbledon in 1977, followed subsequently by Maidstone United (1989), Wycombe Wanderers (1993), Yeovil Town (2003), Dagenham & Redbridge (2007), Aldershot Town (2008), Stevenage (2010), and AFC Wimbledon (2011). Sutton United, who had been in the Isthmian League as recently as 2011, became the most recent former member to be