Web Program Festival, at the Cantonal Bank of Geneva and at the University of St.Gallen Alumni Conference - where she also interviewed the ex-Deutsche Bank CEO Josef Ackermann. In September 2015 she gave a TEDx talk about female leadership and internet against prejudice. In 2017, she gave a talk at the United Nations HQ about the power of digital women, and was officially nominated an ITC SheTrades ambassador. Published author In December 2020, Tchoumitcheva published a book "Empower Yourself". The book discussed motivation, independent thinking and gender equality. Actress Tchoumitcheva began to work in commercials and music videos in 2007 (e.g. "Candino-Festina"). She starred in the short movie Les Enfants de la Honte of the French film maker Alain Margot, which appeared on the NIFF film festival. She was in the music video with Italian-Swiss singer Paolo Meneguzzi in May 2010. In June 2011 she was supporting role in the short film Lines. After graduating from the university in 2010, she travelled to New York City and took acting classes at the New York Film Academy. In January 2011, Tchoumitcheva finished shooting a role as a rockstar in the French cinema production Bob et Les Sex Pistaches starring the French actor Jules Sitruk. She also appeared in the film Without Men with Eva Longoria and Christian Slater in 2011. TV host Among several hosting engagements, she presented the Miss Switzerland 2011 pageant live on the three national channels on 24 September 2011. In March 2012 Tchoumicheva started to host her own TV show about successful Italian businesses called "L'Italia che funziona", on Italian channels Rete 4 and Italia1. She also hosted Miss Ukraine 2012 in Russian, alongside the Russian comedians "Prozhektorperiskhilton" (ПрожекторПерисхилтон). In April 2013, Tchoumitcheva was the official host and catwalk model of the annual Energy Fashion Night with Irina Shayk. Since 2013, Tchoumitcheva works as a journalist for the Swiss economic magazine Bilan and has her own online show called La Recette de Mon Succès. Spokesmodel Tchoumitcheva has modelled for different brands including Visilab Sunglasses, Audi, Burger King and Casino Lugano. In 2012, she was the official face of the Spanish airline Air Europa, Revlon cosmetics and Nikon cameras. In 2015, Xenia becomes the official brand ambassadress for Swiss Smile luxury products. She also collaborated for her blog as the official fashion influencer with the Pirelli Calendar 2015, together with Scott Schumman from the blog The Sartorialist In