KHYI (95.3 FM) is a radio station with an alternative country music format, focusing on Texas music. The station's city of license is Howe, Texas; it serves the areas between the Metroplex and the Sherman/Denison area, making it a rimshot station. Studios are located along Greenville Avenue in north Dallas, and the transmitter site is northwest of Gunter in Grayson County. History The original station at 95.3 in North Texas signed on during the first week of August 1969 under the call sign KAWB based in McKinney with a mixed format of easy listening and country. KAWB's former studios were located between Highway 75 and Highway 121 in McKinney. The station was owned by Albert W. Brown, who owned Sherman's KIKM (910 AM/96.7 FM). On January 9, 1974, the station changed its call letters to KMMK and adopted a MOR format. It was nicknamed "Collin County Radio" right after it relaunched, and was owned by C.R. Graham with the company name of Modern Media of McKinney, which was later taken over by Oaks Broadcasting on May 1, 1984. In the early 1980s, the station became an Adult Contemporary station. When the station changed its call letters to KWPL on October 29, 1985, as 95.3 WPL, the station continued its Adult Contemporary format until June 1986 when it adopted a more Hot Adult Contemporary and Top 40 format mix. The call letters for KWPL stand for "Wonderful Plano", but still remains its license in McKinney. On August 1, 1988, its Hot AC/Top 40 format was dropped due to the station ending its ownership with Oaks Broadcasting. It became a Spanish Contemporary station. At the time, their call letters were changed to KSSA. The station that is now KHYI was authorized in late 1991 and was licensed in late 1994. It replaced the station that had been on the 95.3 dial position at the time, KSSA-FM now KRVA-FM, which was moved to 106.9 to allow the 94.9 station at Arlington, TX KLTY (then known as KHYI) to upgrade from class C1 to class C, and raise power from 36,000 watts to 100,000 watts. The 95.3 channel was moved outward to the unserved town of Howe, where the new station operates to this day. Programming KHYI is an affiliate of the Mean Green Sports Network since August 1974, and carries University of North Texas football and men's basketball games. KHYI is the home