western hemisphere — replaced the earlier Britannia operation on this route. Cunard Eagle succeeded in extending this service to Miami despite the loss of its original transatlantic scheduled licence and BOAC's claim that there was insufficient traffic to warrant a direct service from the UK. A load factor of 56% was achieved at the outset. Inauguration of the first British through-plane service between London and Miami also helped Cunard Eagle increase utilisation of its 707s. BOAC-Cunard BOAC countered Eagle's move to establish itself as a full-fledged scheduled transatlantic competitor on its Heathrow—JFK flagship route by forming BOAC-Cunard as a new £30 million joint venture with the Cunard Steamship Co. BOAC contributed 70% of the new company's capital and eight Boeing 707s. Cunard Eagle's long-haul scheduled operation — including the two new 707s – was absorbed into BOAC-Cunard before delivery of the second 707, in June 1962. BOAC-Cunard leased any spare aircraft capacity to BOAC to augment the BOAC mainline fleet at peak times. As part of this deal, BOAC-Cunard also bought flying hours from BOAC for using the latter's aircraft in the event of capacity shortfalls. This maximised combined fleet utilisation. The joint fleet use agreement did not cover Cunard Eagle's European scheduled, trooping and charter operations. Although Bamberg was appointed to the board of BOAC-Cunard, he became disenchanted with Cunard's corporate culture. He resigned from BOAC-Cunard's board in 1963 while continuing as managing director of Cunard Eagle Airways. His growing disenchantment with BOAC-Cunard's culture resulted in the decision to reconstitute Eagle by buying back control from Cunard. Reconstitution of the company Having raised his holding to 60% in February 1963, on 9 August, the airline's official name changed to British Eagle International Airlines Ltd (the name Bamberg had given the new holding company on 1 March). It had a fully paid-up share capital of £1,000,000. Initial equipment included Vickers Viscount and Bristol Britannia turboprop planes. From 16 September, a new livery displaying the British Eagle name in full on the company's aircraft was adopted. This was a legal requirement following BEA's objection to Bamberg's original plan to incorporate the abbreviation BEIA into the new livery to avoid confusion between them. Launch of competitive UK domestic scheduled services In November 1963, British Eagle launched daily scheduled services between London Heathrow and Glasgow Renfrew with 103-seater, two-class Britannias. The inaugural London—Glasgow service – operated by ex-BOAC Britannia 310 Enterprise — was