2016, Xenia's yearly partnership with the luxury watch brand IWC was announced. Writer As of 2012, Tchoumitcheva co-writes a monthly column for the cultural magazine Schweizer Monat and the luxury US magazine Haute Living. She also launched her own online business and luxury blog called "Chic Overdose" in the spring of 2013. Professional name As of 2015, Xenia has changed her official public name to the shortened version Xenia Tchoumi, as it's internationally easier to pronounce. Date of birth Tchoumitcheva's date of birth has widely been reported as 5 August 1987. In late 2010, her website began reporting her date of birth as 5 August 1989, making her two years younger. The 1989 year of birth continues to be widely reported. Reporters for Schweizer Fernsehen, the Swiss public broadcasting organisation, interviewed representatives of the Miss Switzerland pageant, who noted that she had provided proper identification. They also reported that had she been born in 1989, she would have been ineligible for the competition. On 6 December 2010, the network reported a statement from Tchoumitcheva confirming the 1987 date of birth. References External links Xenia Tchoumitcheva about her background, self-management and what beauty means to her – interviewed by Xecutives.net Christian Düblin, October 2011 1987 births Living people Swiss female models Russian female models Russian emigrants to Switzerland Russian expatriates in Switzerland University of Lugano alumni