achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands. The match-up between the product, the consumer lifestyle, and the endorser is important for effectiveness of brand communication. Even with the best strategy, marketers must execute their programs properly to achieve extraordinary results. Marketing Creative: Even without a change in strategy, better creatives can improve results. Without a change in strategy, AFLAC was able to achieve stunning results with its introduction of the Duck (AFLAC) campaign. With the introduction of this new creative concept, the company growth rate soared from 12% prior to the campaign to 28% following it. (See references below, Bang). Creatives are an integral part of any marketing campaign, as it establishes the corporate identity and plays a significant role in brand recollection. These may include designing point of purchase displays, brochures or even product packaging. Apart from communicating the brand, consistency in design across various mediums helps reinforce a specific offering in the minds of the audience. Using typography, imagery and color, marketing creatives evoke emotion related to a brand. Marketing Execution: By improving how marketers go to market, they can achieve significantly greater results without changing their strategy or their creative execution. At the marketing mix level, marketers can improve their execution by making small changes in any or all of the 4-Ps (Product, Price, Place and Promotion) (Marketing) without making changes to the strategic position or the creative execution marketers can improve their effectiveness and deliver increased revenue. At the program level, marketers can improve their effectiveness by managing and executing each of their marketing campaigns better. It is commonly known that consistency of a Marketing Creative strategy across various media (e.g. TV, Radio, Print and Online), not just within each individual media message, can amplify and enhance the impact of the overall marketing campaign effort. Additional examples would be improving direct mail through a better call-to-action or editing web site content to improve its organic search results, marketers can improve their marketing effectiveness for each type of program. A growing area of interest within (Marketing Strategy) and Execution are the more recent interaction dynamics of traditional marketing (e.g. TV or Events) with online consumer activity (e.g. Social Media). (See references below, Brand Ecosystems) Not only direct product experience, but also any stimulus provided by traditional marketing, can