cultures: "Once we start, we may not be able to stop and engage in behavior we would normally never allow." As one commentator has put it, "Jailers come to look down on inmates; camp guards come to dehumanize their captives; soldiers create derogatory terms for their enemies. It's difficult to hurt someone you admire. It's even more difficult to kill a fellow human being. Seeing the casualties you create as something less than you, something deserving of damage, makes it possible to continue seeing yourself as a good and honest person, to continue being sane." See also Foot-in-the-door technique Icebreaker (facilitation) Sunk-cost fallacy Notes Further reading Ben Franklin Effect at Tabroot The Ben Franklin Effect: An Unexpected Way to Build Rapport Attitude change Benjamin Franklin Cognition Cognitive biases Eponyms Interpersonal relationships Motivational theories Psychological effects