as Santa is usually helped by other actors (often mall employees) dressed as elves or other creatures of folklore associated with Santa. His function is either to promote the store's image by distributing small gifts to children, or to provide a seasonal experience to children by listening to their wishlist while having them sit on his knee (a practice now under review by some organisations in Britain, and Switzerland). Sometimes a photograph of the child and actor portraying Santa are taken. Having a Santa actor set up to take pictures with children is a ritual that dates back at least to 1918. The area set up for this purpose is festively decorated, usually with a large throne, and is called variously "Santa's Grotto", "Santa's Workshop" or a similar term. In the United States, the most notable of these is the Santa at the flagship Macy's store in New York City—he arrives at the store by sleigh in the Macy's Thanksgiving Day Parade on the last float, and his court takes over a large portion of one floor in the store. The Macy's Santa Claus in New York City is often said to be "the real Santa." This was popularized by the 1947 film Miracle on 34th Street with Santa Claus being called Kris Kringle. Essayist David Sedaris is known for the satirical SantaLand Diaries he kept while working as an elf in the Macy's display, which were turned into a famous radio segment and later published. In Canada, malls operated by Oxford Properties established a process by which autistic children could "visit Santa Claus" at the mall without having to contend with crowds. The malls open early to allow entry only to families with autistic children, who have a private visit with the actor portraying Santa Claus. In 2012, the Southcentre Mall in Calgary was the first mall to offer this service. In the United Kingdom, discount store Poundland changes the voice of its self-service checkouts to that of Santa Claus throughout the Christmas retail period. There are schools offering instruction on how to act as Santa Claus. For example, children's television producer Jonathan Meath studied at the International School of Santa Claus and earned the degree Master of Santa Claus in 2006. It blossomed into a second career for him, and after appearing in parades and malls, he appeared on the cover of the American monthly Boston Magazine as