Hunt had arrived at this number because that was the Texans' average attendance at the Cotton Bowl in Dallas. An ambitious campaign took shape to deliver on Bartle's guarantee to Hunt of tripling the season-ticket base the Texans had enjoyed in Dallas. Kansas City's mayor also promised to add 3,000 permanent seats to Municipal Stadium, as well as 11,000 temporary bleacher seats. Along with Bartle, a number of other prominent Kansas Citians stepped forward to aid in the efforts, putting together more than 1,000 workers to sell season tickets. Bartle called to his office 20 business leaders and called upon them to form an association later known as "The Gold Coats", whose sole objective was to sell and take down payments on the 35,000 season tickets required. Not an easy task when one considers the move was still secret and "The Gold Coats" had to sell season tickets to people without knowing the team name, where it was coming from, who the owner was, which football league they played in, who the players or coaches were, when the team played its first game in Kansas City, or where it played. Hunt gave Bartle a four-month deadline; Bartle and "The Gold Coats" made good in only eight weeks. Later, Hunt admitted he was really only hoping for 20,000, for which he still would have moved the franchise. On May 22, Hunt announced he was moving the franchise to Kansas City, Missouri. Hunt, with a roster replete with players who had played college football in Texas, wanted to maintain a lineage to the team's roots and wanted to call the club the Kansas City Texans. "The Lakers stayed the Lakers when they moved from Minnesota to California", he reasoned. "But Jack Steadman convinced me that wasn’t too smart. It wouldn’t sell." The team was renamed the Chiefs—one of the most popular suggestions Hunt received in a name-the-team contest and began playing in Kansas City's Municipal Stadium in 1963. A name also considered at the time for the team was the Kansas City Mules. The name, "Chiefs" is derived from Mayor Bartle, who 35 years prior, founded the Native American-based honor society known as The Tribe of Mic-O-Say within the Boy Scouts of America organization, which earned him the nickname, "The Chief". The Chiefs' first Kansas City home was at 22nd and Brooklyn, called Municipal Stadium, which opened forty years earlier in 1923