undergone a subtle improvement as compared to the Sarpanch 575 tractor which was launched earlier. In 2020, Mahindra also launched new equipment for potato planting. PlantingMaster Potato + is designed in collaboration with Dewulf. On 2 October 2020, Mahindra rolled out Krish-e centers under its new ‘Farming as a Service’ business. This business vertical provides progressive, affordable and accessible tech-driven services to farmers. In October 2021, Mahindra's FES launched a next-generation Yuvo tractor platform - a new-age advanced tractor range called the Yuvo Tech+. Models Current models Discontinued models Mahindra Armada (1993-2001) Mahindra Voyager (1997-2002) Mahindra Xylo (2009-2019) Mahindra Maxximo (2010-2015) Mahindra XUV500 (2011-2021) Mahindra Quanto (2012-2016) Mahindra Nuvosport (2016-2020) Mahindra Verito Vibe (2013-2019) Mahindra e2o (2013-2016) Mahindra TUV 300 (2015-2020) Replacement of TUV 300 comes as Bolero Neo. Mahindra KUV100 (2016-2022) Mahindra Alturas G4 (2018-2022) Factories Naming of vehicles Most commercial and passenger vehicles made by the company follow the rule of ending with an 'O', like in Scorpio, Verito and XUV700. In 2013, the then president Pawan Goenka confirmed that this was after the success of Bolero and Scorpio, the company thought the ‘O’ at the end of the vehicle was lucky and it has become a tradition. Awards and recognitions Bombay Chamber Good Corporate Citizen Award for 2006–07. Businessworld FICCI-SEDF Corporate Social Responsibility Award 2007. The Brand Trust Report ranked M&M as India's 10th Most Trusted Brand in its India Study 2014 survey (from 20,000 brands analyzed). The Farm Equipment division received the Deming Prize in 2003. The Farm Equipment division received the Japan Quality Medal in 2007. The US based Reputation Institute ranked M&M amongst the top Ten Indian companies in its 'Global 200: The World's Best Corporate Reputations' list for 2008. Bluebytes News rated M&M as India's second Most Reputed Car Company (reported in their study titled Reputation Benchmark Study) conducted for the Auto (Cars) Sector in 2012. Mahindra won top Corporate Governance and CSR awards at Asiamoney Awards 2016. Mahindra was named ‘Manufacturing Innovator of the Year’ by TIME India Awards in 2017. The company became the first Carbon Neutral plant facility in 2018. In 2018, seven automotive plants of Mahindra & Mahindra (M&M) bagged the prestigious Japan Institute of Plant Maintenance (JIPM) award. Mahindra was named India's Best Brand by Interbrand in 2019. Mahindra & Mahindra was among 2000 largest companies of the world in the Forbes 2000 list. The company was 23rd