Youth Foundation. In 2005, Cullen released his second book Golden Apples: Six Simple Steps to Success in which he details principles to achieving business success. Bill Cullen took the Guinness World Record on 16 April 2005 for the largest ever book signing by signing 1849 copies in 10.5 hours in Easons, O'Connell Street. This was 32 copies more than the previous record. Television In June 2008, TV3 began inviting applications for an Irish version of popular television franchise The Apprentice. In the programme, Cullen takes on the role filled in the US version by Donald Trump, and in the UK version by Alan Sugar. His partner Jackie Lavin also acts as a mentor to the apprentices. The show started its fourth season in October 2011; however, in May 2012, the show was cancelled for cost reasons. Politics Cullen has donated to Fianna Fáil, an Irish political party, on a number of occasions. Glencullen Holdings made political donations during 2002 of €13,459. In 2005, he donated €9,330 to the party, which they controversially did not declare to the Standards in Public Office Commission. In 2006, his company donated €14,873 to the party. His company made further donations of €2,500 to Fianna Fáil minister Mary Hanafin in 2007. Cullen was critical of the Green Party in government, particularly the effect the change in vehicle registration tax and motor taxation policy in July 2008 had on the Irish motor industry. He blamed the party for the collapse in new vehicle sales in 2009, saying that these changes were unnecessary. In response, the party's finance spokesperson, Dan Boyle, called the claims "hysterical and widely inaccurate". He was also one of a number of high-profile members along with Packie Bonner and Mick Galwey of the group 'We Belong' who campaigned for a yes vote in the second Irish constitutional referendum on the Lisbon Treaty. Philanthropy Cullen is involved in a voluntary capacity with the charity "The Irish Youth Foundation" a number of years after it had been established, and is now president of the foundation. The Irish Youth Foundation helps raise €1.5 million a year for youth projects in Ireland. All royalties from Cullen's 2002 autobiography, It's a Long Way from Penny Apples, were donated to this charity. Cullen set up the Bill Cullen Sunshine Scholarships Fund in 2001 to assist young athletes make the transition to senior athletics while continuing their third level education