to "intensify the sound" and improve quality. Most of the transmitting equipment was moved to a separate room, and the studio became a closed set, with only performers allowed in during broadcasts. The Sun considered its station as a means for promoting civic pride on a national stage, and the newspaper reasoned that letters coming in from distant locations meant that listeners would probably be interested in the city that produced such entertaining programming. In March 1923, Fred G. Neuman, author of The Story of Paducah and Paducahans in History presented a program about Paducah as "that gem in diadem of American cities…", and the show's script was re-printed in the paper. It was about this time that the Sun started printing portions of listeners' letters in the paper. The national appeal and reach of radio was seen in letters from listeners both nearby and from areas such as Texas, Minnesota, and California. The paper later bragged about letters and telegrams of praise from as far away as Canada. The programming consisted of local citizens, therefore each station had a sound that was exclusive to its region. A Sun story reported that Mike Danaher, a Paducah businessman, went to the home office of his company in Colorado Springs, Colorado and was able to hear a program from his hometown at a listening Kasstation. A Colorado Springs newspaper further reported that the "radio fans" had "heard concerts from Paducah, Kansas, and Fort Worth, Texas". The station was heard as far away as Pittsburg, Kansas and Indianapolis, Indiana. An article in a Pittsburg newspaper January 28, 1923, reported that Robert C. Ernhart had listened to 33 radio stations the preceding Friday afternoon and night. Among those listed was "WIAR, Paducah." Similarly, a writer from Indianapolis, in a magazine article, listed WIAR among stations he had heard on his one-tube receiver. WIAR was also mentioned in an ad in the April 1924 issue of Popular Radio. The ad for "The Improved Miraco" receiver touted the success of E.D. Elliott of Milford, New York, in receiving stations from a variety of locations, including "WIAR Paducah." At one point, the station asked listeners to write in, telling where they received WIAR's signal. "The most distant response came from New Zealand." But just as listeners from far away were tuning in to hear Paducah stations, some local radio fans were tuning in to hear stations from