held probably in February [1933]." Bowing to this pressure and at the advice of his attorneys, Henderson sold the station in September, 1932 to International Broadcasting Corporation, a firm composed of local investors. At that time, KWKH operated nighttime on 850 kHz, the same frequency as WWL in New Orleans, Louisiana. WWL had applied for full-time status, and "a local insurance company" had applied for the 850 kHz frequency in Shreveport. Under this new ownership, KWKH became affiliated with the CBS network in 1934. On May 28, 1935, the Federal Communications Commission approved transfer of ownership of KWKH to the Times Publishing Company Ltd. of Shreveport. Broadcasting magazine reported, "KWKH is listed as being assigned to 850 kc. with 10,000 watts, but with special authorization to operate on 1100 kc. unlimited time." The company simultaneously became the owner of KWEA in Shreveport, which operated on 1210 kHz with 100 watts (unlimited). In April, 1948, KWKH launched the Louisiana Hayride, a live country music show broadcast from the Municipal Auditorium in Shreveport. The successful show helped launch the careers of a number of important music artists. In the mid-1950s, KWKH was the first major radio station to feature the music of Elvis Presley on the Louisiana Hayride. Horace Logan, long-term KWKH Program Manager and originator of the "Hayride", and Frank Page introduced Presley on Hayride. The station carried games for the Shreveport Steamer during the 1974 World Football League season. Larry King was the color commentator for the Steamer games. International Broadcasting Corporation sold KWKH in 1977 and the station's music format was changed to strictly country. Prior to the sale, KWKH maintained a full-service format – airing a variety of music, news, sports, farm reports, and other locally-produced programming. On May 31, 2012 KWKH changed its format to sports, branded as The Tiger. KWKH is a Louisiana State Relay of the Emergency Alert System, and is in charge of The Shreveport Area EAS operations. References External links KWKH official website FCC History Cards for KWKH Sports radio stations in the United States Radio stations in Louisiana Radio stations established in 1926 Townsquare Media radio stations Clear-channel radio stations Fox Sports Radio stations 1926 establishments in Louisiana