(who were also the owner of rival WZPW until its sale to Cumulus Media in 2012) sold the station and 101.1 FM (then WVEL-FM) to Independence Media Holdings, who also bought 96.5 WHPI (then WWCT) from another company and returned the Top 40/CHR format to 98.5, but this time adding a simulcast with the latter frequency to form "96.5 & 98.5 KISS FM". On July 1, 2007, 98.5 stopped simulcasting 96.5. Independence Media Holdings sold WPIA, along with its other three Peoria-area stations (WZPN, WWCT, and WHPI) to Advanced Media Partners on November 15, 2010. On September 5, 2020, at midnight, the station added a simulcast once again on 96.5 as that frequency ended its run as an ESPN Radio affiliate. Previous logos References External links KISS FM Peoria — official website PIA Radio stations established in 1988 Contemporary hit radio stations in the United States