Golden Boy Promotions, Inc. is an American boxing promotional firm based in Los Angeles, California. The company was established in 2002 by eight-time world champion (in six divisions) Oscar De La Hoya, borrowing his nickname "Golden Boy." History In 2005, Golden Boy Enterprises announced the formation of Golden Boy Partners, a company focused on urban development in Latino communities. Golden Boy promoted the May 5, 2007, "super fight" between De La Hoya and Floyd Mayweather, at the MGM Grand, in Las Vegas, Nevada. Mayweather won the bout by a split decision. The fight once held the records for most pay-per-view buys and as the second-highest grossing fight in the history of the sport. The company also co-promoted, with Top Rank, The Dream Match: Oscar De La Hoya Vs Manny Pacquiao on December 6, 2008. In June 2009, Golden Boy Enterprises became embroiled in a dispute over who would fight for the WBA junior welterweight title. On the one hand, undefeated Dmitry Salita (the WBA's No. 1-ranked 140-pounder) was told by the WBA in writing that he will face the winner of the June 27 fight between titleholder Andreas Kotelnik and Amir Khan. On the other hand, Richard Schaefer of Golden Boy said that he had it "in writing" that that fight would face the winner of the Victor Ortíz-Marcos Maidana fight. The WBA's top executives were unavailable for comment. Salita was extremely upset over the prospect that he could lose what would be his first title shot. "They're a big company", he said of Golden Boy. "They're trying to bend the rules. They're trying to kick everyone to the side and get their way, rules or no rules. When Oscar De La Hoya formed Golden Boy, he said he wanted to change boxing, to bring honor to the sport. This isn't the honorable thing to do. This isn't good for boxing. This isn't justice. This goes against the right to pursue happiness, which is why my family immigrated to this country (from Ukraine) and why I've worked so hard. We'll see what happens." Salita ended up fighting Khan, losing by 1st-round TKO. In January 2017, Golden Boy signed a contract to bring their boxing promotions to ESPN under a two-year deal of a total of 48 fights. In October 2018, Canelo Álvarez (50-1-2, 34 KOs), signed an 11-fight deal with sports streaming site DAZN. The first fight under this new