the U.S. production of the first three types. The Canadian version pelvis has an extra ridge immediately above the buttocks. This mold was the version used by Palitoy (without the trademarkings) when Action Man was released in the UK market in 1966. Packaging The original 1964 basic figures came in a lidded box - a concept copied for the 1965 Johnny Hero figure - with dynamic graphics that illustrated the specific branch of the military offered; the enclosed figure was not dressed as illustrated, but came with basic fatigues, boots, cap and dog tag as appropriate to the branch. The side panels of the box had photo illustrations of accessory sets available to fully kit out the enclosed figure, a well thought out marketing ploy (known in the industry as the 'razor and razor blade' concept, where the toy (the 'razor') is sold 'as-is' and consumers pay separately for the accessories (the 'blades')). The background coloration depended on the branch; wood grain was used for soldier/marine, bright yellow was used for pilot, and blue was used for sailor. A folded leaflet was included in the box that illustrated all four branches, and all accessories (similar to this 60s Action Man version), along with a user's manual. The basic figures were Action Soldier, Action Sailor, Action Pilot, Action Marine and an African American-ethnic variant (offered about a year after the original release). The "Action Soldiers of the World" releases of 1966 came in deluxe and small sets. The six offerings were: German Soldier, British Commando, Russian Infantryman, Australian Jungle Fighter, Japanese Imperial Soldier, and French Resistance Fighter. The deluxe sets were a window box format that contained the dressed figure, and all the attendant accessories. Down the left side of the package was a dynamic graphic of the included figure in action, with the package contents listed below. The small sets were split between a narrow boxed-dressed figure with only helmet, appropriate jacket and trousers, and boots; and a separate carded set that included all the accessories/equipment to complete the set. Uniform and accessory items G.I. Joe had a wealth of uniforms, weapons and equipment. Some came in deluxe sets with a figure, others were sold in carded uniform/accessory sets (40th anniversary sets for example), as with the soldiers of the world sets. Each branch of the U.S. military was represented with uniform/equipment sets; the navy sets included a frogman, with