Xenia Tchoumitcheva, known professionally as Xenia Tchoumi (Ксения Чумичева, born 5 August 1987 in Magnitogorsk, Russia), is a Russian-Swiss model, actress and blogger. Early years Tchoumitcheva was born in Magnitogorsk, Russia. When she was 6 years old her family emigrated to Lugano, Switzerland. Tchoumitcheva lived in the Italian part of Switzerland before moving to London, UK. She graduated in 2010 from the Università della Svizzera italiana with a Bachelor Degree in economics. She speaks Italian, Russian, German, French, English and Spanish. Tchoumitcheva has interned at several financial institutions such as Merrill Lynch, The London Hedge Fund Duet Group and JP Morgan Chase. Career Model and fashion influencer Tchoumitcheva began modelling at the age of 12, and became famous in her hometown. When she entered the national "Miss Switzerland" pageant in 2006, she was judged as both 1st runner-up and Miss Photogenic. It stirred up a national controversy. For the first time in history, the Miss Switzerland organization took the unprecedented step of offering Tchoumitcheva an appearance contract similar to that of the winner. After the contest she was considered the "most eligible single woman in Switzerland". In May 2009 she was elected as the Best Bikini Body, according to a survey by the magazine Schweizer Illustrierte. In 2012 she was featured with a photoshoot and personal interview in the Spanish GQ magazine. In December 2012, the Swiss edition of Maxim magazine put her on the cover and granted her the title of "Most Beautiful Woman of the Year". Tchoumitcheva has worked with several modelling agencies including Option Model Agency (Zürich), Oxygen Models, Tess Management, and Elite Model Management (Barcelona and Miami). She was elected as one of the 99 most influential women in the world for 2016, according to the AskMen annual list for the category influencers. As a digital influencer, she collaborates with names of the likes of Ferragamo, Dior and Vogue. In fall 2016 she shot fashion editorials with magazines of the likes of ELLE, Vanity Fair and L'Officiel. In September 2019, Tchoumi—who has worked with brands such as Chopard, L'Oréal, Moët & Chandon, Bulgari, American Express, Tom Ford and Samsung—signed a representation deal with the talent agency CAA in areas including television, endorsements, personal appearances and publishing. Public speaker Tchoumitcheva gives regular public speeches at universities and conferences about her online business, brand creation and, most often, female leadership. Amongst her speeches, she spoke at the Swiss