The year 2007 (extended to 2008) was proposed and declared as the (International) Year of the Dolphin (YoD) by the United Nations and United Nations Environment Programme (UNEP), along with the UN Convention on Migratory Species, and its specialized agreements on dolphin conservation ACCOBAMS and ASCOBANS and the WDCS. Background Dolphins are threatened marine mammals with close ties to human history and culture. Living in oceans and rivers, their survival is becoming increasingly difficult. Dolphins need clean and quiet oceans and protected areas. With their variety of almost 40 species, dolphins are quintessential flagship species for their ecosystem. An ocean in which dolphins can do well is an ocean where all other lifeforms can do well too. The Year of the Dolphin was part of the United Nations Decade of Education for Sustainable Development. The campaign was also a tangible contribution towards meeting targets to reduce the loss of wildlife by 2010 which all Governments have agreed through the United Nations. Campaign The United Nations, member Governments, intergovernmental organizations, NGOs and the private sector (e.g. TUI Group) are building a strong alliance to achieve a common objective: to protect dolphins. A crucial factor in achieving the protection of dolphins is to create awareness of dolphin species, educate, inform decision makers and involve local communities. The main focus of the campaign was on educational activities and awareness raising. The educational activities were aimed first and foremost at children, with numerous educational manuals, leaflets, posters etc. being distributed to schools and young tourists, e.g. through the network of YoD partner TUI. Numerous NGOs also played an important role in the raising of awareness for the plight of the dolphins. Some outstanding contributions were made by dedicated individuals, e.g. a young teacher in Mumbai, India visited schools in his city, spreading the word on dolphin conservation to approximately 3000 schoolchildren, their teachers and, by extension, their families. The YoD partners supplied him with educational materials and prizes to give to children who had made special contributions. Kenya was certainly a hotspot of YoD activities, with a large number of educational events, the dedication of a boat to the patrolling of Marine Protected Areas and an exchange of old fishing gear for sustainable, dolphin-friendly gear, to name only a few. The website featured in-depth information on the almost 40 species of dolphins, as well as several outstanding conservation projects and articles on some of