Bolthouse Farms, founded 1915 in Grant, Michigan, is a vertically integrated farm company specializing in refrigerated beverages. It is located in the San Joaquin Valley of California and is headquartered in Bakersfield, California in Kern County. The company operates facilities in Prosser, Washington. Private equity firm Madison Dearborn Partners owned Bolthouse from 2005 to 2012, when it was bought by the Campbell Soup Company for US$1.55 billion. The company changed hands once again in June 2019, when Campbell sold it to Butterfly Equity. History The farm was originally a "small muck-soil vegetable farm" until 1938 when William Herman Bolthouse took it over from his parents. At that point he expanded it and began to concentrate on the production and distribution of carrots. Under his leadership, in 1973, opened a second facility in Bakersfield, California, where year-round production was possible. His son William J. took over in 1985 upon his retirement. It stayed in family hands until shortly after the death of William Herman in 2004 at age 89. Private equity firm Madison Dearborn Partners then owned Bolthouse from 2005 to 2012. It shut down all Michigan operations in June 2010. Campbell Soup Company acquired the company in 2012 for US$1.55 billion. In April 2019, Bolthouse Farms again fell in the hands of a private equity firm when it was bought from Campbell by an affiliate of Butterfly Equity for US$510 million. In an effort to reduce the costs of preventative safety protocols for COVID-19 infections and to more quickly reach herd immunity within the company, Bolthouse secured vaccine doses from public health officials to be given directly to their workers. The company will give $500 in cash for full time hourly workers who have been vaccinated. Baby carrots marketing campaign In September 2010, a marketing initiative was launched by a group of nearly 50 carrot producers led by Bolthouse Farms (calling themselves "A Bunch of Carrot Farmers") sought to promote baby-cut carrots as an alternative to junk food for children. The campaign mimicked tactics typically employed by snack food marketers, including snack-food-like packaging; futuristic, sexual, and extreme sports-themed TV commercials; carrot vending machines in schools; and an iPhone game and website. As of September 2016, the company markets packaged baby-cut carrots with cartoon mascots and spicing shakers under the name "Kids Veggie Snackers," including Carrot Meets Ranch (ranch dressing spices, cowboy carrot mascot) and Carrot Meets Chili Lime (cartoon hot