of the Benton & Bowles brand. Alumni Russ Alben, ad executive Victor G. Bloede, former CEO who helped introduce the slogan Good to the last drop for Maxwell House coffee. Mr. Bloede was hired as a copywriter in 1950 and rose quickly, becoming a vice president in 1955 and regularly receiving promotions before being named president and chief executive in 1968. He was the first and only creative executive to run Benton. His promotion came as several agencies were considering moving creative talent, rather than businessmen, into management. Irwin Gotlieb, Global CEO of GroupM Nina Lawrence, publisher of W magazine worked here. Shepherd Mead joined B&B in 1936 as a mail-room clerk. He had worked his way up to a vice-presidency by the time he left in 1956 to pursue a full-time writing career. His most famous book, How to Succeed in Business Without Really Trying, published in 1952, satirizes his corporate experiences at the agency. Written in his spare time — before work and on weekends — the book was a best-seller, and in 1961 it was adapted into a hit Broadway musical, with songs by Frank Loesser and a libretto by Abe Burrows, which in turn became a movie in 1967. Howard Stern worked as an assistant media planner for Benton & Bowles in 1976 before launching his successful radio career. Dick Wolf, American television producer best known as creator and executive producer of both the Law & Order and the Chicago franchise, worked as an advertising copywriter for Benton & Bowles early in his career. References Advertising agencies of the United States Marketing companies established in 1929 Companies based in New York City 1929 establishments in New York (state)