By then, Aris had become a household name in basketball in Europe. Favourite team in Greece The most important contribution of Aris to Greek basketball, was the establishment of the sport in Greece as an almost pure viewing spectacle. Aris (chiefly through the play of Nikos Galis) elevated the measly standards that previously existed among Greek teams, to new heights that demanded the attention of the sports fans. It was a team that mesmerized audiences that were used to boring styles of play, and showed flashes of brilliance night in and night out. The fervent desire to see the team they supported win, quite evident in the Greek people, succumbed to the enjoyment that the fans received from watching a team perform in such an entertaining fashion, even while dismantling their opponents. Greek League arenas were completely sold out wherever Aris was playing, the opponents' fans were applauding Aris for their performance, and many of the streets in towns and cities were empty when Aris played European games. As Greeks throughout the country were glued to their TV sets, to watch the inspired play of Galis and company. Such was the impact that basketball briefly overtook football as the most popular sport in Greece. For example, Aris was playing basketball with other European teams every Thursday night. From that time, and even up until 2003, every Thursday night, cinemas in Greece offered tickets at reduced prices. The Aris–PAOK rivalry A special reference must be made to the rivalry between Aris and PAOK. The two clubs are fierce rivals in all sports, but the Aris and PAOK basketball face-offs had a distinct flavor between 1985 and 1992, as they were the top two basketball teams in Greece at that time. In games where a defeat is more than just a lost game, the mood of most of the fans of either Aris or PAOK, is quite seriously affected, for some time following a defeat to their opponents. The most memorable game between Aris and PAOK was the third playoff game between the two teams in 1991. Aris had a two-game lead, after winning the first two games of the series, but PAOK managed to even the score with two victories in the first two playoff games, so, naturally, they had the momentum going into the fifth game of the best-of-seven series. PAOK was up by four points, almost 10 seconds before