(Suares) "gave us an opportunity to redefine what graphic art could be and do". When Holland first worked with Harrison Salisbury at The New York Times, he said "imagine you've locked the writer in one room and me in another and given us both the same assignment. The writer will give you an article, I'll give you a picture; you marry the two." Because of Hollands' artistic philosophy of the time, the long-standing assumption that commercial illustration should simply reinforce the text was to quickly come to an end and his artistic legacy would be largely founded on those historical milestones. By the mid-1970s Holland's use of visual metaphor, known by this point as "conceptual illustration", was so firmly established and pervasive that op-ed art director Steven Heller said that only 25 percent of op-ed artists knew the content of the articles their work was to accompany. Artist advocacy The IPA In 1999, Holland and a small group of artists founded The Illustrators' Partnership of America (IPA). The initial goal of the IPA was to heighten artistic awareness regarding the growing influence of stock illustration houses, and how those businesses might potentially devalue art by offering art buyers the on-demand opportunity to purchase rights to art works for pennies on the dollar, compared to what they were previously accustomed to paying. The IPA viewed the rise of stock illustration as the single most destructive development in the history of the commercial art profession. The solution to this as advocated by Holland and the IPA was a rights management agency run by artists that could co-exist with labor and antitrust laws The ASIP In 2007, The American Society of Illustrators Partnership (ASIP) was established as an initiative of The Illustrators' Partnership of America with Holland as a founding board member. The primary stated purpose of the ASIP was to educate its members and others regarding the rights of illustrators to receive royalties and licensing fees for the use of their work. Orphaned works In 2008, Holland and fellow Illustration Partnership of America (IPA) board member Cynthia Turner submitted comments to The Committee on the Judiciary, regarding The Orphan Works Bill of 2008 and its potential threat to artist rights. While the bill did pass the Senate, and gained wide support in the publishing community it lost support in the House of Representatives and failed passage. As an indirect consequence of the