major national reallocation under the provisions of the Federal Radio Commission's General Order 40, to 1290 kHz. The Newhouse Hotel became the owner in 1924, and in 1926 Sidney S. Fox's Intermountain Broadcasting Corporation, located at the Ezra Thompson Building, gained ownership. During the Golden Age of Radio, KDYL aired a line up of dramas, comedies, news, sports, game shows, soap operas and big band broadcasts. In the 1930s, the station affiliated with CBS Radio Network. On September 1, 1932, KDYL became an NBC Red Network affiliate, after KSL affiliated with CBS. The March 1941 implementation of the North American Regional Broadcasting Agreement (NARBA) moved the stations on 1290 kHz, including KDYL, to 1320 kHz. KDYL was now authorized for 5,000 watts daytime and 1,000 watts at night, with an outstanding construction permit for 5,000 watts nighttime directional operation. Sydney Fox later invested in the construction of its sister stations KDYL-FM (now 98.7 KBEE) in 1947 and in KDYL-TV (now Channel 4 KTVX) two years later. In 1953, Fox sold KDYL-AM-FM-TV to the Time-Life Corporation for $2.1 million, which changed the TV station's call letters to KTVT. Top 40 KCPX In late 1959 Columbia Pictures Electronics, Inc. purchased KDYL-AM-FM and KTVT, and changed their call signs to KCPX, KCPX-FM, and KCPX-TV. Through the 1960s and 70s, KCPX carried a Top 40 format that was very popular in the Salt Lake City area. During this time, the station competed heavily for listeners with crosstown rival 1280 KNAK (now KZNS). As Top 40 listening switched to FM, the station's ratings fell. Columbia Pictures, which had just been acquired by The Coca-Cola Company, sold KCPX and KCPX-FM to Price Broadcasting in 1982. (The TV station had been sold to separate owners in 1975.) KBUG and KEMX In 1983, the station's call sign was changed to KBUG. Initially the station aired an adult contemporary format. By 1986 the format had been changed to oldies. In 1987, the station's call sign was changed back to KCPX, and the station continued airing an oldies format. On August 1, 1988, the station's call sign was changed to KEMX, and the station began airing an "Easy Mix" format consisting of softer songs from the 1950s, 1960s, and 1970s, as well as some country crossover hits. The Easy Mix format lasted only a year. KUTR and KCNR On August 7, 1989, the station began airing the "LDS Contemporary" format,