Following the events of the 2008 "Spider-Man: Brand New Day" storyline, the Enforcers are patrons at the Bar With No Name. They take bets with a person calling himself "The Bookie", over whether Spider-Man will show up to battle "Basher", an unknown villain who claimed to have fought Spider-Man. Spider-Man shows up, but is revealed to be Screwball in disguise when the real web-head shows up. The Enforcers decide to get revenge on The Bookie, capturing him. The Bookie's father calls Spider-Man for assistance, and he agrees to help. Spider-Man defeats Fancy Dan and Montana. In the story arc "Kill To Be You", Montana is the right-hand man of the Kingpin (Wilson Fisk), and shows contempt toward the Hobgoblin (Phil Urich). When Spider-Man and the Black Cat come to steal back the Reverbium, Montana falls out a window to his death while Hobgoblin saves Kingpin. Hobgoblin cruelly joked that "he'll be missed by everyone – except the pavement". During the 2016-2017 "Dead No More: The Clone Conspiracy" storyline, Montana is among the cloned villains by Miles Warren's company New U Technologies. He is involved in a fight with the other cloned supervillains until it is broken up by the clone of the Prowler. Other versions In the future timeline of the 1999 Earth X miniseries, Montana had been mutated and developed the ability to change his hands into lassos. He and his fellow Enforcers were hired as heavies to protect President Norman Osborn. However, this protection proved to be ineffectual when the Skull came to New York to take over America. He took control of Montana and the Enforcers and murdered Osborn. Montana's fate following the defeat of the Skull remains unknown. In Spider-Man Noir, Montana and the other Enforcers serve as muscle for a crime boss called the "Goblin". The Ultimate Marvel incarnation of Montana is Montana Bale, an employee of the Kingpin of Crime in New York along with Fancy Dan (Dan Crenshaw) and Ox (Bruno Sanchez). In other media Television Montana, referred to as the "Cowboy", appears in the 1960s Spider-Man series episode "Blueprint for Crime", voiced by Bernard Cowan. Montana appears as the Shocker in The Spectacular Spider-Man, voiced by Jeff Bennett. He is the leader of the Enforcers and the owner of the Big Sky Billiard Room, a bar frequented by New York City's criminals. The character was chosen to act as the show's incarnation