Crowdreviewing is the practice of gathering opinion or feedback from a large number of people, typically via the internet or an online community; a portmanteau of “crowd” and “reviews”. Crowdreviewing is also often viewed as a form of crowd voting which occurs when a website gathers a large group's opinions and judgment. The concept is based on the principles of crowdsourcing and lets users submit online reviews to participate in building online metrics that measure performance. By harnessing social collaboration in the form of feedback individuals are generally able to form a more informed opinion. Role of the crowd In crowdreviewing the crowd becomes the source of information used in determining the relative performance of products and services. As crowdreviewing focuses on receiving input from a large number of parties, the resulting collaboration produces more credible feedback compared to the feedback left by a single party. The responsibility of identifying strengths and weaknesses falls to multiple individuals which each have had their own experience rather than on a single individual. Buyers will therefore be more likely to trust the feedback of a collective group of people rather than a single individual. Common Parties The crowd consists of a number of different parties which have various interests in regards to the outcome produced. Potential Customers A potential customer of a product or service would have an interest in viewing information on how a particular product or service stands in terms of subjective or objective quality before making a purchasing decision. Potential customers may also be interested in leaving feedback on a particular product or service to explain why they didn’t make their purchase. Customers Customers of products and services are a primary party in the process of reviewing. Customers are closely connected to the process as they would have first-hand experience with a product and service. Their primary role would be detailing their experiences with the product or service. A customer’s interest in crowdreviewing would stem from an interest in showing their appreciation towards the quality of a product or service or in voicing their concerns or disappointment in a product or service. Sellers Sellers usually get their satisfied customers involved in leaving reviews for their products and services. A seller has an interest in having positive feedback on display as a means to influence potential buyers. Competitors Competitors would have an interest in reviewing feedback from the crowd as a