Tampa Bay market, as well as WFTV, the ABC affiliate from Orlando. WMOR-TV, an independent television station, is licensed to Lakeland, with its studios in Tampa and its transmitter in Riverview. Lakeland and Polk County are within its own radio market. Local radio stations include: WLKF 1430 AM WONN 1230 AM WWAB 1330 AM WPCV 97.5 FM WWRZ 98.3 FM WLLD 94.1 FM is licensed to Lakeland, but has wider focus on the Tampa Bay area, with studios in St. Petersburg. WKES 91.1 FM is also licensed to Lakeland as part of the statewide Moody Radio Florida network, with studios in Seminole, near St. Petersburg. Most major stations from Tampa Bay and a few from Orlando are also available. Print media include The Ledger, a local newspaper owned by Gannett. Patterson Jacobs Media Group publishes a magazine, The Lakelander. Infrastructure Transportation Because Lakeland is the largest city on Interstate 4 between Tampa and Orlando, the city is an important transportation hub. The county nickname, Imperial Polk County, was coined because a large bond issue in 1914 enabled wide roads between the cities of Polk County. The important freeways and highways in Lakeland today are: (Interstate 4) is the main interstate in central Florida linking Tampa, Lakeland, Orlando, and Daytona Beach. (or Polk Parkway), is a tolled beltway around Lakeland, with both ends terminating at Interstate 4. Although its shape, location, and tolls makes it impractical as a "bypass" road, it is useful as a way of getting from part of town to another and providing access to I-4 from most parts of the city. , following Memorial Boulevard for most of the city, was the route leading to both Tampa and Orlando before I-4 was built; US 92 is still a main road leading to Plant City going west, and Auburndale, Winter Haven, and Haines City going east. , going south, follows Bartow Road and leads to Bartow, the county seat. Heading north out of town, it provides a route to Dade City. , following mostly rural land, provides access to Lake County and the Florida Turnpike. , following Florida Avenue, the main north–south route in Lakeland, is also the main road leading south to Mulberry. , Winter-Lake Road, is in southern Lakeland, leading to Winter Haven and Legoland Florida. Bicycle routes In recent years, the Lakeland area has developed a number of paved, multi-use bicycle routes including the Lake-To-Lakes