The City of Fruita is a home rule municipality located in western Mesa County, Colorado, United States. The city population was 13,395 at the 2020 United States Census. Fruita is a part of the Grand Junction, CO Metropolitan Statistical Area and lies within the Grand Valley. The geography is identified by the bordering Colorado River (historically known as the Grand River) on the southern edge of town, the Uncompahgre Plateau known for its pinyon-juniper landscape, and the Book Cliffs range on the northern edge of the Grand Valley. Originally home to the Ute people, white farmers settled the town after founder William Pabor in 1884. Ten years later, Fruita was incorporated. Economically, it started out as a fruit-producing region, but today it is well known for its outdoor sports such as mountain biking, hiking, and rafting, its proximity to the Colorado National Monument, and its annual festivals. Fruita has been the winner of the Governor's Smart Growth and Development Award for four consecutive years. The city motto is "Honor the Past, Envision the Future". History Fruita has had steady population growth for over a century, with descendants of many of the original pioneers still living in the area. The first permanent homesteaders in the Fruita area were possibly Mr. and Mrs. Albert Lapham who settled in late 1882. They resided in a pre-existing cabin with a dirt floor and a blanket door. They were followed by other settlers, nearly all of whom were farmers of one sort or another. The present town was established on May 1, 1884, by William E. Pabor, when he formed the Fruita Town and Land Company. In 1886, for the cost of $500 a farmer could buy five acres, 200 fruit trees and water. Pabor recognized the great promise of the Grand Valley and penned a 300-page volume, Colorado as an Agricultural State, in which he spoke of the fruit-growing potential of this area. Having worked with the Horace Greeley Union Colony, he founded the town in a similar way, including the provision that no liquor be sold or manufactured in the town. This provision lasted until it was voted out in the late 1970s. The original town site was planned for with a park in the middle. The first water reached the town from the Colorado River in 1907. By 1909, the town center was linked with electricity. In the 1930s, Fruita participated in