investors constructed the mostly small-scale, stucco hotels and rooming houses, for seasonal rental, that comprise much of the present "Art Deco" historic district. Carl Fisher brought Steve Hannagan to Miami Beach in 1925 as his chief publicist. Hannagan set-up the Miami Beach News Bureau and notified news editors that they could "Print anything you want about Miami Beach; just make sure you get our name right." The News Bureau sent thousands of pictures of bathing beauties and press releases to columnists like Walter Winchell and Ed Sullivan. One of Hannagan's favorite venues was a billboard in Times Square, New York City, where he ran two taglines: "'It's always June in Miami Beach' and 'Miami Beach, Where Summer Spends the Winter.'" Anti-semitism was rampant in the 1920s and into the 30s. Developer Carl Fisher would sell property only to gentiles so Jews were required to live south of Fifth Street. As recently as the 1930s, hotels refused to accept Jews. As the 1930s developed, the "dismantling on Miami Beach of restrictive barriers to Jewish ownership of real estate" was underway; many Jews bought properties from others. By the 1940s and 50s, an increasing number of Jewish families built hotels. The first "skyscraper" was the 18-story Lord Tarleton Hotel built in 1940 by Samuel Jacobs. The Jewish mobster Meyer Lansky, who ran some "carpet joints" (gambling operations) in Florida by 1936, and eventually controlled casinos in Cuba and Las Vegas, retired in Miami and died in Miami Beach. During the Second World War, Jewish doctors were not granted staff privileges at any area hospitals so the community built Mount Sinai Medical Center (Miami) on Miami Beach. The North Shore Jewish Center was built in 1951 and became Temple Menorah after an expansion in 1963. Post–World War II economic expansion brought a wave of immigrants to South Florida from the Northern United States, which significantly increased the population in Miami Beach within a few decades. After Fidel Castro's rise to power in 1959, a wave of Cuban refugees entered South Florida and dramatically changed the demographic make-up of the area. In 2017, one study named zip code 33109 (Fisher Island, a 216-acre island located just south of Miami Beach), as having the 4th most expensive home sales and the highest average annual income ($2.5 million) in 2015. The sun and warm climate attracted many Jewish families and retirees. One estimate states that "20,000