quarterly publication focusing on fine dining, real estate and local events. Hailey has two local newspapers: The Idaho Mountain Express and The Weekly Sun. The Idaho Mountain Express is located in Ketchum and is published every Wednesday and Friday. The Weekly Sun is located in Hailey and is published every Wednesday. Snowboard Magazine was founded in Hailey, Idaho in the year 2004 by local resident Mark Sullivan. The magazine quickly grew to the 3rd largest snowboarding publication in the world before being sold to Storm Mountain Publishing in 2007. KECH at 95.3 FM is a local radio station. Another is KSKI-FM at 94.5 FM. Plum TV premiered in 2007 from Hailey, Idaho. Plum TV is a boutique network at upscale resort communities. Independence Day Every year, the town of Hailey, Idaho celebrates Independence Day as Days of the Old West. The celebration consists of four major events. Main Street is cleared and the sidewalks fill with spectators. At noon, a mock old west shoot out takes place in the centre of town. The next event is a parade. After the parade, spectators gather at Hop Porter Park for food and music. Activities also include a rodeo and fireworks. Notable people In 1988, Bruce Willis and his then wife Demi Moore moved to Hailey and spent millions revitalizing the downtown and buying up land. The actor renovated buildings, opened a diner, bought a dive bar and a movie theater on the main street, and arranged for a Virginian theater group to relocate to the town. He initially did so anonymously, purchasing the establishments and vacant lots under the name of his company, Ix Nay Investment Trust. Local journalists eventually blew his cover, much to Willis' dismay. His establishments would go on to employ a significant percentage of the small town's active population. In May 1998, he abruptly closed Shorty's (the diner) and the Mint (the dive bar), putting many Hailey residents out of work. Additionally, he withdrew most investments from the town, leaving many outstanding projects unrealized. In 2018, he sold his 20-acre ranch in Hailey for $5.5 million. Other notable residents include: Bowe Bergdahl, United States Army held captive by the Taliban in Afghanistan Tara Buck, actress Shane Carden, Football Player Dorothy Custer, TV host, harmonicist, centenarian Laverne Fator, U.S. Racing Hall of Fame jockey Simon J. Friedman, businessman and Jewish community leader Simon M. Friedman, businessman and politician Chase