venues. Over the past decade, Gainesville has been home to a wide variety of bands, from the Latin/afrobeat sounds of Umoja Orchestra, to the rock of Morningbell, to ska staples The Know How. Gainesville's reputation as an independent music mecca can be traced back to 1984 when a local music video station was brought on the air. The station was called TV-69, broadcast on UHF 69 and was owned by Cozzin Communications. The channel drew considerable media attention thanks to its promotion by Bill Cosby, who was part owner of the station when it started. TV-69 featured many videos by punk and indie-label bands and had several locally produced videos ("Clone Love" by a local parody band, and a Dinosaur Jr. song). Sports The Florida Gators is the varsity team of the University of Florida, competing in the Southeastern Conference of the National Collegiate Athletic Association since 1933. It has been ranked in the top 10 in the NACDA ranking since the 1983–84 season. As of 2022, UF has won 45 national team championships, including two men's basketball titles, three football titles, one women's soccer title, one baseball title, four gymnastics titles, two softball titles, four men's golf titles, and seven women's tennis titles. Opened in 1969, the Gainesville Raceway is a dragstrip that hosts the Gatornationals, one of the four NHRA major races. Startup culture Roughly since the 2006 founding of Grooveshark, a Gainesville-based music streaming service, Gainesville has seen an increase in the number of technology-based startup companies founded and developed in the city, particularly the downtown area. Among them are Digital Brands, SharpSpring, Fracture, Optym, and Feathr. The city celebrates Josh Greenberg Day annually in April, in honor of the late founder of Grooveshark and his contributions to the community's startup culture. Annual cultural events The Spring Arts Festival, hosted each year, usually in early April, by Santa Fe College (formerly Santa Fe Community College), is one of the three largest annual events in Gainesville and known for its high-quality, unique artwork. The nationally recognized Downtown Festival and Art Show, hosted each fall by the City of Gainesville, attracts award-winning artists and a crowd of more than 100,000. The Hoggetowne Medieval Faire has attracted thousands of fairgoers for over 20 years. The Fest, a multi-day, multiple-venue underground music festival held annually in Gainesville since 2002. Media Print Gainesville is served by The Gainesville Sun and The Independent