with greater access to markets for produce. Two years later, much of the Ocala downtown area was destroyed by fire on Thanksgiving Day, 1883. The city encouraged rebuilding with brick, granite and steel rather than lumber. By 1888, Ocala was known statewide as "The Brick City". In December 1890, the Farmers' Alliance and Industrial Union, a forerunner of the Populist Party, held its national convention in Ocala. At the convention, the Alliance adopted a platform that would become known as the "Ocala Demands". This platform included abolition of national banks, promoting low-interest government loans, free and unlimited coinage of silver, reclamation of excess railroad lands by the government, a graduated income tax, and direct election of United States senators. Most of the "Ocala Demands" were to become part of the Populist Party platform. Late 20th-century establishment as horse capital The first thoroughbred horse farm in Florida was developed in Marion County in 1943 by Carl G. Rose. Other farms were developed, making Ocala the center of a horse-breeding area. Local horses have won individual races of the Triple Crown series; in 1978, Affirmed, who was bred and trained in Marion County, won all three races, boosting interest in the industry there. Ocala is one of only five cities (four in the US and one in France) permitted under Chamber of Commerce guidelines to use the title, "Horse Capital of the World", based on annual revenue produced by the horse industry. 44,000 jobs are sustained by breeding, training, and related support of the equine industry, which generates over $2.2 billion in annual revenue. Postime Farms and Ocala serve as host to one of the largest horse shows in the country: H.I.T.S or "Horses in the Sun", a Dressage/Jumper event lasting about two months. It generates some 6 to 7 million dollars for the local Marion County economy each year. The show features classes for over 100 different breeds, including Tennessee Walker, Paso Fino, Morgan horse, Saddlebred, Draft horse and the American Quarter Horse. Other equine events in the area include mounted shooting by the Florida Outlaws, as well as endurance rides, barrel races, extreme cowboy events, jumper shows, trick shows, parades, draft pulls, rodeo events and more. Growth In the last decades of the twentieth century, the greater Ocala area had one of the highest growth rates in the country for a city its size. The population of Marion County in