this context, should be understood as sexually forward and is synonymous to (, dirty or disgusting) or (, a person with sex on the brain). From this, the word started to branch off, and assume new connotations. In the 1960s, started to be used by youth to refer to sex in general. By the 1980s, it was used to mean sex, as in the phrase (to have sex). Other neologisms such as are often used to refer to sex, in addition to the term ecchi. Ecchi is now used as a qualifier for anything related to erotic or pornographic content. Its exact meaning varies with context, but in general, it is most similar to the English word "naughty" (when used as an adjective). The Japanese media tend to use other words, e.g. ero-manga (), adult manga (), or anime / manga for persons over 18 years (, ). The prefix "H-" is also sometimes used to refer to pornographic genres, e.g. H-anime, H-manga, etc. Western usage In Japan, oiroke manga (お色気漫画) is used to describe manga with very light or playful erotic content, such as is found in shonen manga. In western nations, though, ecchi has become the preferred term. The more explicit manga (, ) are more likely to be referred to as hentai in the west. This does correlate to a similar distinction in Japanese. For instance, if a young woman were to call a young man , that might be construed as flirting, whereas sounds more like condemnation. Works aimed at a female audience can contain scenes which are seen as ecchi. Examples are R-18 Love Report! from Emiko Sugi and from Risa Itō, which are aimed at the and josei audience, but contain rather explicit content. Common elements of ecchi include conversations with sexual references or misunderstandings (e.g. double entendre or innuendo), misunderstandings in visual depictions (e.g. suggestive posing), revealing or sexualized clothing (e.g. underwear or cosplay), nudity (e.g. ripped apart clothing, wet clothing, clothing malfunctions) and the portrayal of certain actions (e.g. groping). This kind of sexuality is often used for comical effect. A typical example scene would contain a male protagonist that trips over a female character, giving the impression of sexual harassment. The concept of ecchi is very closely related to fan service. While fan service describes every aspect to please the fans, ecchi relates to sexual themes. A special kind of fan