community for the university towns of Moscow and Pullman, Washington. Business and political leaders of Potlatch are making a concerted effort to attract companies involved in the firearms industry; they have set aside for such businesses, located on the former site of the mill. Geography According to the United States Census Bureau, the city has a total area of , all of it land. Potlatch is north of the confluence of Rock Creek and the Palouse River, on the edge of the Palouse ecoregion. Climate Potlatch has a dry-summer humid continental climate (Dsb) according to the Köppen climate classification system. Demographics In August 1906 the town had a population of about 1,000; and a year later, it reached around 1,500. 2010 census As of the census of 2010, there were 804 people, 339 households, and 218 families residing in the city. The population density was . There were 368 housing units at an average density of . The racial makeup of the city was 97.1% White, 0.1% African American, 0.1% Native American, 0.2% from other races, and 2.4% from two or more races. Hispanic or Latino of any race were 2.1% of the population. There were 339 households, of which 35.7% had children under the age of 18 living with them, 49.3% were married couples living together, 10.9% had a female householder with no husband present, 4.1% had a male householder with no wife present, and 35.7% were non-families. 28.9% of all households were made up of individuals, and 13.9% had someone living alone who was 65 years of age or older. The average household size was 2.37 and the average family size was 2.92. The median age in the city was 32.9 years. 28.4% of residents were under the age of 18; 7% were between the ages of 18 and 24; 28.7% were from 25 to 44; 21% were from 45 to 64; and 14.8% were 65 years of age or older. The gender makeup of the city was 49.6% male and 50.4% female. 2000 census As of the census of 2000, there were 791 people, 332 households, and 222 families residing in the city. The population density was . There were 357 housing units at an average density of . The racial makeup of the city was 96.59% White, 0.88% Native American, 0.25% Asian, 1.26% from other races, and 1.01% from two or more races. Hispanic or Latino