for a winter resort. The Count toured Mount Rainier, Mount Hood, Yosemite, the San Bernardino Mountains, Zion, Rocky Mountain National Park, the Wasatch Range, Pocatello, Jackson Hole, and Grand Targhee areas. Late in his trip and on the verge of abandoning his search for an ideal location for a mountain resort development, he backtracked toward the Ketchum area in central Idaho. A U.P. employee in Boise had casually mentioned that the rail spur to Ketchum cost the company more money for snow removal than any other branch line and the Count went to explore. Schaffgotsch was impressed by the combination of Bald Mountain and its surrounding mountains, adequate snowfall, abundant sunshine, moderate elevation, and absence of wind, and selected it as the site. Harriman visited several weeks later and agreed. The Brass Ranch was purchased for about $4 per acre and construction commenced that spring; it was built in seven months for $1.5 million. Publicist Steve Hannagan named the resort "Sun Valley" and developed the tag line: “Winter sports under a summer sun". (Count Schaffgotsch returned to Austria and was killed on the Eastern Front during World War II.) The centerpiece of the new resort was the Sun Valley Lodge, which opened on December 21, 1936. The 220-room, X-shaped lodge's exterior was constructed of concrete, poured inside rough-sawn forms. The wood grain was impressed on the concrete finish, which was acid-stained brown to imitate wood. The Swiss-style Sun Valley Inn (originally the "Challenger Inn") and village were also part of the initial resort, opening in 1937. Hannagan wanted swimming pools at the resort, "so people won't think skiing is too cold." Both the Lodge and the Inn have heated outdoor swimming pools, circular in shape. Hannagan had the pools designed this way, unique at the time, in the hope they would be widely photographed, providing free publicity, and it worked. Chairlifts The world's first chairlifts were installed on the resort's Proctor and Dollar mountains in the fall of 1936. (Proctor Mountain is northeast of Dollar Mountain). They have since been removed, but parts of the base of the Proctor Mountain chairlift can still be seen near the Proctor Mountain trail, along with a plaque identifying the area as the location of the world's first chairlift. Additionally, the original lift operator's station (now repainted) for the chairlift on Dollar Mountain is still standing. One of the early single chairlifts was transported