booster packs are bought from retailer holding the event. Williams wrote that, "Wizards of the Coast charges a fee for participation [...] For recreational and competitive players alike, the chance to win limited edition prizes is worth the price to register. [...] Players benefit because the company and retailer set aside time and space specifically for them to gather and play [...]. Retail stores benefit from the foot traffic generated by the company's official support [...]. From a critical perspective, the organization of game play helps ensure that both the company and the retailer benefit monetarily from players' involvement while the players' 'needs' for things are also satisfied". Many stores attribute the "enduring popularity" of the game and large player turnouts to Friday Night Magic. However, other store owners and organizers have criticized the program. Rod Lamberti, a US store owner, wrote that while the Magic game "drives sales", "casual gamers come in spend roughly 15 minutes and spend more money than a gamer customer who is here to play events does" and that the structure of the WPN store levels can incentivize newer and smaller stores to run "very cheap events or even free events, which devalues having events for stores". Per Lamberti, both Wizards of the Coast and Magic judges are focused on increasing players of the game and are not focused on pushing players to purchase the product at the location where events are held. Sabina Browne, a European tournament organizer, "is critical of Wizards' recent decision to stipulate that Friday Night Magic be held only on Fridays. For Browne, it is nothing short of a disaster as far as attracting women players to the game goes. [...] Run during the week, FNM normalizes Magic as a sensible hobby choice compatible with a hectic nine-to-five working life. Forced to compete with a mainstream social night, the fantasy card game comes off as a marginal pursuit. That stigma makes the game a far harder sell to potential new players". Paul Miller, for The Verge in 2013, tried Magic, including attending Friday Night Magic in Long Island, however, determined the game wasn't the right fit for him. Miller wrote, "this wasn’t the sort of detached I-used-to-play-this-growing-up Magic that NYU students play in Manhattan clubs. This was a serious nerd haven. Gameplay etiquette was at a maximum, hygiene was at a minimum, women were scarce, and many guys were wearing