WSSP (1250 AM) is a Milwaukee-based sports talk station owned by Audacy, Inc. Its studios and transmitter are co-located in Hales Corners. History The 1250 AM facility went on the air as WMAW on March 24, 1948. On August 16, 1948, the 5,000-watt station became the area's affiliate of the ABC Radio Network. In June 1952, the call sign changed to WCAN. Station owner Lou Poller eventually started WCAN-TV (Channel 25), one of the earliest UHF stations in the United States and an affiliate of the CBS Television Network, before CBS itself purchased a rival UHF facility. In 1955, Poller sold the 1250 AM license to the owners of WEMP, which had been operating as a 250-watt signal on 1340 AM. The new owners moved the WEMP call sign to 1250 AM, where it stayed for many years afterward. The station at 1340 AM, under new ownership, became WRIT. Over the years, WEMP aired a variety of formats, including Top 40, Country music and adult contemporary. In January 1984, WEMP switched to oldies, featuring personalities such as John Gardner, Dick Alpert and Ernie Bottom. During the 1990s, WEMP ran Westwood One's oldies format with Gardner doing the morning drive. On August 16, 1998, WEMP switched its format to brokered religious/Christian AC, retaining the WEMP calls. The final oldie played on WEMP was Don McLean's "American Pie". This format continued until WSSP launched in December 2004. The station launched the all-sports format on January 1, 2005, after stunting with a loop of Bobby Bare's "Drop Kick Me Jesus Through The Goalposts of Life." Longtime area broadcaster Chuck Garbedian anchored the morning show with Chicago native Johnny Vonn. Veteran sports talk show host Peter Brown was tabbed to do afternoon drive. The WEMP calls were used for a year in New York City by an all-news radio station between 2011 and 2012 (the current WFAN-FM, now an Entercom sister station since late 2017), before returning to Wisconsin towards the end of 2013 for the new station WEMP in Two Rivers. In late 2006, the station underwent a period of change. Program director Chip Ramsey, who had been with the station since it signed on in the sports format, was fired on August 9, 2006 and replaced by Ryan Maguire, who directed a series of moves soon after. Weekday afternoon talk show host Peter Brown was fired on December 7, 2006. Mid-day hosts