title "The Beautiful Game". Terms used Sportswear company Nike has referenced the beautiful game in its football commercials. In 1996, a Nike commercial titled "Good vs Evil" was a gladiatorial game set in a Roman amphitheatre where ten football players from around the world, including Eric Cantona, Ronaldo, Paolo Maldini, Luís Figo, Patrick Kluivert, Ian Wright and Jorge Campos, defend "the beautiful game" against a team of demonic warriors, which culminates in Cantona receiving the ball from Ronaldo, pulling up his shirt collar, and delivering the final line, "Au Revoir", before striking the ball and destroying evil. Nike also uses the Portuguese phrase Joga bonito—meaning "play beautifully", and not "beautiful game", which would be Jogo bonito—as one of its slogans for football products. Nike began using the slogan Joga bonito in a campaign preceding the 2006 FIFA World Cup in an attempt to curb players' behaviours on the pitch. In collaboration with, and promoted by, former international footballer Eric Cantona. Nike released a series of adverts to promote a game that is skillful and dignified, not riddled with theatrics and poor sportsmanship. Sportswear company Adidas named an official match ball of UEFA Euro 2016 Adidas Beau Jeu, which translates to "The Beautiful Game" in English. Further reading Gregg Bocketti, The Invention of the Beautiful Game: Football and the Making of Modern Brazil (Gainesville: UP of Florida, 2016) See also Glossary of association football terms References Association football terminology Football in Brazil Pelé