Tourism in Sydney, Australia forms an important part of the city's economy. The city received 12 million domestic visitors and 4.1 million international visitors in year ending June 2019. The most famous attractions include the Sydney Opera House, and the Sydney Harbour Bridge. Other attractions include the Sydney Mardi Gras, Royal Botanical Gardens, Luna Park, the beaches and Sydney Tower. Tourism promotion The Government of New South Wales operates two relevant programs relevant to Sydney as part of the NSW Tourism Strategy: Brand Sydney – Revitalise and strengthen the image and appeal of Sydney. Visit Sydney – To increase promotion of Sydney as a tourist destination through a strengthened dedicated business unit within Destination NSW. Brand Sydney Brand Sydney project will be led by the Premier of New South Wales, overseen by the Minister for Tourism and a Project Steering Committee and delivered by the Project Team. John O'Neill is the chair of Brand Sydney. Sydney Harbour Port Jackson is the natural harbour of Sydney. It is known for its natural environment, and as the location of the Sydney Opera House and Sydney Harbour Bridge. The area around the harbour foreshore contains pockets of bushland which was once common around Sydney, containing a range of native animals. Sydney Opera House The Sydney Opera House is one of the most distinctive and famous 20th-century buildings, and one of the most famous performing arts venues in the world. Situated on Bennelong Point in Sydney Harbour, with parkland to its south and close to the equally famous Sydney Harbour Bridge, the building and its surroundings form an iconic Australian image. The building was included in the Olympic Torch route in 2000 to the Sydney Olympic Stadium. It was the backdrop of some events for the 2000 Summer Olympics, including the triathlon—which began at the Opera House—and the yachting events on Sydney Harbour. The dramatic exteriors have not been matched with technically superior interiors, and the Opera House's reputation as a music venue has suffered as a result. Sydney Harbour Bridge The Sydney Harbour Bridge is the main crossing of Sydney Harbour carrying rail, vehicular, and pedestrian traffic between the Sydney central business district (CBD) and the North Shore. The dramatic water vista of the bridge together with the nearby Sydney Opera House is an iconic image of both Sydney and Australia. The South-east pylon for many years operated as lookout and tourist attraction,