2015 project established some medium term goals, such as a complete overhaul of the existing stores, widening the product range, and establishing a clear message to the consumer. Its success in stopping the decline and stabilising profitability helps secure its acquisition by Rutland Partners in June 2014, investing in the next stage of the plan to 2020. Service guarantees Maplin introduced three service guarantees in an attempt to improve its customer service interface: Price match – This was available for any product which was available online or in-store. Maplin would price match online prices, but that company must be based in the United Kingdom, and have a High Street store somewhere in the country. Maplin did not price match Online Only stores such as Amazon, eBay, or Gumtree. 365 day 'No Quibble – Returns were handled primarily in stores instead of being sent away. Free delivery – No delivery charge when purchasing within the store. Store expansion In the company's effort to remain part of the retail industry, it had invested £40 million to overhaul its e commerce platforms on its website and through smart phone apps, and to reach a medium term goal of three hundred retail stores throughout the United Kingdom and Ireland before expanding abroad in 2015. The company was also looking to find vacant store outlets in key cities in which to expand. In 2013, Maplin planned to open travel stores in airports and railway stations, where it would offer a tailored product selection, such as travel adaptors, batteries, and laptop chargers. Product range Maplin sold a large selection of electrical and electronic equipment such as audio/visual devices, components, computer devices and peripherals, cables, television and satellite equipment, everyday electrical items such as batteries and light bulbs, power adaptors and solar energy panels. The company also sold MP3 players, portable televisions and satellite navigation equipment. The target market ranged from the general consumer to the more technical electronics hobbyist. In November 2012, former Maplin CEO John Cleland stated, "We want to double the range of products we sell online from 15,000 to 30,000 stock keeping units (SKU) in the next three years, in some cases we will work on fulfilling orders by delivering straight from the manufacturer to the customer". In November 2017, under the leadership of the new CEO Oliver Meakin, (appointed in September 2016) Maplin partnered with high street tech repair company, iSmash, to