add smartphone repair centres to three stores. Closure Maplin announced on 28 February 2018 it had entered administration, after failing to find a buyer for the business. PricewaterhouseCoopers (PwC) were assigned to handle the affairs of Maplin Electronics closure from 28 February. On 10 March 2018, a video announcement was made to staff members via the internal social media platform "Fuse", informing them that PwC had failed to locate a buyer for some or all of the business and would begin the store closure programme, which was expected to take around three months to conclude. On 10 March 2018, PwC brought in insolvency and closure firm Hilco to manage the day to day affairs of the business, and to close the distribution centre, and both head offices at Brookfields, Rotherham and Churchill House, East London as well as making all staff redundant, some with as little as one day's notice. On 30 April 2018, Maplin closed their website. On 12 May 2018, operations in the centre at Brookfields were shut down after pushing all remaining stock reserves out to stores. By 25 June 2018, all official Maplin stores across the United Kingdom had closed their doors, with the Maplin company ceasing. New "Maplin Online" The brand of Maplin was acquired by a new company, Maplin Online Ltd., in June 2018. On 26 October 2018, this was publicly announced on Twitter. On 30 January 2019, the Maplin website was relaunched, selling a range of electronics, CCTV and computing supplies. The company was renamed Digital First Retail Ltd.—still trading as Maplin—on 31 May 2019. No physical Maplin shops were opened, and obligations of Maplin Electronics Ltd., such as warranty support, were not assumed. References External links Maplin on Twitter Retail companies established in 1972 Retail companies disestablished in 2018 Companies that have entered administration in the United Kingdom Consumer electronics retailers of the United Kingdom Online retailers of the United Kingdom Electronic component distributors Companies based in Rotherham 1972 establishments in England 2018 disestablishments in England Corporate liquidations