over by the RNLI in early 2008 (see below), because Bilbo was not being allowed to walk on the sand (the beach is strictly dog free in the summer), and the new RNLI regulation that restricts the carrying of more than one person (or dog) on the beach's quad bike. During the three years he was in service (2005–2007), he raised many tourists' awareness of the dangers of swimming outside the designated zones controlled by the lifeguards, led by the 'Bilbo Says' campaign. Since the restriction of just 4 hours a week in 2008, there has been a public cry for Bilbo's reinstatement. A number of petitions have been posted online, and a paper petition has been created inside the Old Success Inn, Sennen Cove. Bilbo died in May 2015, and his death was noted in many national newspapers and news sources. In 2005, the popular children's book Shanti The Wandering Dog of Sennen & The Land's End was published, and tells the story of a collie dog who goes off on his lone wanderings around Sennen Cove, whilst his owner, an old man who spends his day looking out to sea from his hill-top house window, snoozes. The old man never knows that Shanti goes off alone around the cove. Alfie The MerCat of Sennen Cove is an illustrated story book by one of Cornwall's youngest published authors, Charlie Rose Elliott Peake. The story has a subtle sea-safety message and is about a ginger feral kitten named Alfie whose life is literally transformed by some mermaids who live in the bay. Economy The village is heavily dependent on tourism and is particularly popular with sea surfing enthusiasts. The main tourist season runs from spring until autumn, peaking in the school holidays in August. "The Old Boathouse", a surf shop called "Chapel Idne", and a public house are located here as well as various small cafes, ice cream stands, souvenir shops, and small private art galleries, most of which are only open during the tourist season. The South West Coast Path passes through Sennen Cove, being about half an hour's walk from Land's End. On 8 June 1881 the Faraday landed the eastern end of the trans-atlantic cable known as the "Direct American line". A temporary hut was erected about west of the Cowloe Rocks. immediately below the ″hevva″ station (seine fishery) and close to the road leading out of