Cliff Saunders and Gary Ellerson were moved into Brown's slot. Morning show host Chuck Garbedian was let go in early January 2007. He was replaced by former WTMJ and Sporting News Radio personality Doug Russell, a Milwaukee native. The station also acquired the rights to University of Wisconsin–Madison hockey games and coaches shows. Mike Wickett, who worked closely with Maguire when both were on the air at WTKA in Ann Arbor, Michigan, was hired to co-host mornings with Russell. Steve Fifer was tabbed to host the 9-11A.M. shift. In June 2007, the station acquired the rights to Milwaukee Admirals hockey, taking them away from cross-town rival WAUK. The contract ran up until the 2017-18 AHL season, when WOKY “The Big 920” and WVTV-DT2 “My 24” acquired the broadcasting rights next season. The station modified its lineup in September 2008 using existing hosts in new positions. Cliff Saunders was moved into the morning slot after Doug Russell and Mike Wickett. Gary Ellerson stayed in the afternoon drive slot where he is joined by Josh Vernier and former morning host Steve Fifer as part of the "Big Show". In October 2008, Saunders was replaced by the nationally syndicated Dan Patrick Show In January 2009, Maguire left WSSP for Entercom sister station KCSP in Kansas City, Missouri. Former WTMJ program director Tom Parker replaced Maguire at WSSP. Jim Rome's syndicated show was replaced by Bill "The Big Unit" Michaels, formerly of WTMJ and the pre-game and post-game shows of the Packers Radio Network, in the summer of 2011. Entercom syndicates The Bill Michaels Show across the state for live or tape-delayed airing the same day. WSSP also aired syndicated programming from Fox Sports Radio until January 2013, when they switched to CBS Sports Radio. The station was simulcasted on WXSS-FM's HD2 subchannel from October 2010 to October 2020. In July 2014, the station began broadcasting on an FM translator station using the WXSS-HD2 signal, W289CB, from Shorewood on 105.7 FM. This became the primary signal for branding on October 1, 2014, as the station rebranded as "105.7 The Fan". On October 5, 2020, Entercom announced that WSSP would no longer be simulcast on 105.7 FM and would revert its branding to "1250 The Fan." On August 16, 2022, 1250-AM The Fan ended all local programming in Milwaukee, laid off its entire staff, and switched to a 24/7 simulcast of CBS Sports Radio. The