Naver (Hangul: 네이버) is a South Korean online platform operated by the Naver Corporation. It was launched in 1999 as the first web portal in South Korea to develop and use its own search engine. It was also the world's first operator to introduce the comprehensive search feature, which compiles search results from various categories and presents them in a single page. Naver has since added a multitude of new services ranging from basic features such as e-mail and news to the world's first online Q&A platform Knowledge iN. As of September 2017, the search engine handled 74.7% of all web searches in South Korea and had 42 million enrolled users. More than 25 million Koreans have Naver as the start page on their default browser and the mobile application has 28 million daily visitors. Naver has also been referred to as 'the Google of South Korea'. Owing to its rising popularity in Japan, Naver is now competing with Kakao to claim the number one position in Japanese market of web novel and web comic. History Naver was created in June 1999 as the first South Korean portal website with a self-developed search engine. In August 2000, Naver began the 'comprehensive search' service, which allows users to get a variety of results from a search query on a single page, organized by type, including blogs, websites, images, web communities, etc. This was five years before Google launched a similar offer with its 'universal search' function. In the early days of Naver's operation, there was a relative dearth of web pages available in the Korean language. To fill this void, Naver became an early pioneer in user-generated content through the creation of the 'Knowledge iN (Hangul: 네이버 지식인)' service in 2002. In Knowledge iN, users can pose questions on any subject and select among answers provided by other users, awarding points to the users who gives the best answers. Knowledge iN was launched three years before Yahoo! launched its similar 'Yahoo! Answers' service, and now possesses a database of over 200 million answers. Over the years, Naver has continued to expand its services. It launched its Web comic service 'Webtoon' in 2004 and its personal Blog service in 2005. From 2005 to 2007, Naver expanded its multimedia search services, including music and video search as well as mobile search. In 2019, Naver reorganized its mobile version of the main screen, excluding