series was originally given a thirteen episode run as a "summer series" on Sci Fi. The premiere received a 2.79 rating, making it the highest rated show on cable in its time slot. Because of its good ratings it was granted an extended run through the end of 2007. On October 23, 2007, the network renewed the series through 2008. Prior to the show's launch, WWE opted to cancel its webcast Velocity and replace it with the new ECW program. Original format (2006) ECW was initially produced differently from WWE's other shows. For televised events, the main ring-facing cameras were placed on a different location in the arena while the wrestling ring itself featured an ECW logo on the mat and blank turnbuckle covers. The male performers were referred to "Extremists" instead of "Superstars" while female performers were called "Vixens" rather than Divas. However, the show steadily began being produced following the same format of the other shows. As opposed to the original promotion, match rules, such as count outs and disqualifications, were now standard. Matches featuring the rule set of the original promotion were then classified as being contested under "Extreme Rules" and were only fought when specified. Former ECW owner Paul Heyman served as the on-air "ECW Representative" (a reference to how Heyman had been identified on Monday Night Raw back in 1997). According to an interview in the UK newspaper The Sun, Heyman wrote the show's weekly scripts and submitted them to writers for possible changes, and then Vince McMahon for final approval. Following December to Dismember, Heyman was relieved from both his on and off-air duties with World Wrestling Entertainment. Change in format (2007–2010) While the show started out a ratings success, it began drawing criticism from fans of the original ECW early on. This was most evident by the negative crowd reaction "old school" fans gave the main event of Batista vs. Big Show at the August 1, 2006 show from Hammerstein Ballroom, which often held original ECW events while it was a company. After Heyman left in late 2006, there was no ECW authority figure until August 14, 2007, when Armando Estrada was announced as the General Manager. On May 6, 2008, ECW celebrated its 100th episode on Sci Fi. On June 3, 2008 Estrada was replaced by Theodore Long as General Manager of ECW. ECW moved to 9:00 p.m. Eastern/8:00 p.m. Central on