Association's all-around, saddle bronc, and bull riding titles. 1990 PRCA season When the next season began, being a world champion, things were different for Murray. There were many demands on his time from promoters, clothing companies, and fans. There is significant pressure to repeat. Few cowboys have repeated as all-around champ in the 75 years preceding. However, Murray's personal philosophies kept him from feeling this additional pressure in his competition. He took each ride one at a time and ignored distractions. About a month after Murray won his championship, he and Sharp moved out of Odessa into a place in Benbrook, Texas. It's a little south of Fort Worth. Not long after that, Murray received a sponsorship offer from well-known clothing company. He turned the offer down, which just was not done back then, ending the call with an instruction for them to contact his agent next time. Back then, rodeo cowboys did not have agents. Even 20 years after winning his six titles, Larry Mahan was still getting the standard deal Murray turned down. When Murray went for deals, he was selective. He also went outside rodeo, getting deals with companies such as Post, No Fear Sportswear, and other sportswear labels. His tactics paid off. One of Murray's goals this season was to improve his bull riding, in order to qualify for the NFR in all 3 roughstock events. His first event that season was the National Western Stock Show in Denver, Colorado, where he won the all-around title. At January's end, he held the fifth spot in the World Standings and had a good lead in the all-around World Standings. In Rapid City, South Dakota, Murray was matched with Mr. T. Mr. T is still considered one of the rankest bulls ever. At the time, he was the rankest bull, and most cowboys did not want to draw him. Mr. T was nasty and almost impossible to ride. He had only been ridden once before. Marty Staneart rode him at Cheyenne Frontier Days. He had dispatched 187 cowboys. Somehow Murray stayed on this bull and managed to stay in the middle of the bull for a qualified ride and get a score. Murray continued to win all-around titles that season, at rodeos such as Colorado Springs, Phoenix, and the Houston Livestock Show and Rodeo. By May, Murray considered that all three of his events were at the same