cash prizes, and an Internet-based platform to facilitate easy idea generation and discussion. An example of these competitions includes an event like IBM's 2006 "Innovation Jam", attended by over 140,000 international participants and yielded around 46,000 ideas. Another example is the Netflix Prize in 2009. People were asked to come up with a recommendation algorithm that is more accurate than Netflix's current algorithm. It had a grand prize of US$1,000,000, and it was given to a team which designed an algorithm that beat Netflix's own algorithm for predicting ratings by 10.06%. Another example of competition-based crowdsourcing is the 2009 DARPA balloon experiment, where DARPA placed 10 balloon markers across the United States and challenged teams to compete to be the first to report the location of all the balloons. A collaboration of efforts was required to complete the challenge quickly and in addition to the competitive motivation of the contest as a whole, the winning team (MIT, in less than nine hours) established its own "collaborapetitive" environment to generate participation in their team. A similar challenge was the Tag Challenge, funded by the US State Department, which required locating and photographing individuals in five cities in the US and Europe within 12 hours based only on a single photograph. The winning team managed to locate three suspects by mobilizing volunteers worldwide using a similar incentive scheme to the one used in the balloon challenge. Using open innovation platforms is an effective way to crowdsource people's thoughts and ideas for research and development. The company InnoCentive is a crowdsourcing platform for corporate research and development where difficult scientific problems are posted for crowds of solvers to discover the answer and win a cash prize that ranges from $10,000 to $100,000 per challenge. InnoCentive, of Waltham, Massachusetts, and London, England, provides access to millions of scientific and technical experts from around the world. The company claims a success rate of 50% in providing successful solutions to previously unsolved scientific and technical problems. The X Prize Foundation creates and runs incentive competitions offering between $1 million and $30 million for solving challenges. Local Motors is another example of crowdsourcing, and it is a community of 20,000 automotive engineers, designers, and enthusiasts that compete to build off-road rally trucks. Implicit crowdsourcing Implicit crowdsourcing is less obvious because users do not necessarily know they are contributing, yet can still be very effective in completing certain