program Extra. In the New York City market, the show was bought by WWOR for its early afternoon fringe period. There, it was paired with the returning Family Feud and aired at 4:00 p.m. Eastern, one of the more competitive in its market. Meanwhile, in Los Angeles, The New Price Is Right was sold to KNBC, which purchased both it and Extra to air in its Prime Time Access hour; TNPIR was slotted at 7:30 p.m. Pacific. Despite the willingness of station managers to buy the show, Paramount Domestic Television President Steve Goldman expressed doubt that things would work out as well as the company hoped, citing the competitive nature the stations had to draw ratings in those specific timeslots. In December 1994, both WWOR and KNBC announced that they were dropping The New Price Is Right from their schedules by the end of the month. In New York, the show did not retain a significant amount of viewers from its lead in, Matlock, and did not improve on the rating Family Feud drew there a year earlier. WWOR’s popular local talk show The Richard Bey Show, which had been airing in the morning, was set to launch in nationwide syndication at the beginning of 1995 and the station was set to move the program to the afternoon ahead of the launch. In Los Angeles, The New Price Is Right lost viewers from its lead-in, Extra, and the ratings it pulled in at 7:30 p.m. were less than half of the 1993 ratings for tabloid news magazine Hard Copy, which, along with Entertainment Tonight (both distributed by Paramount), were dropped by KNBC and picked-up by KCBS-TV prior to the debuts of Extra and The New Price Is Right. Paramount announced on December 15, 1994 that The New Price Is Right would not return for a second season. In addition, Paramount announced that no further new episodes would be produced after January 23, 1995 and that any station still airing the show at that point would be offered reruns of the episodes that had aired if they so desired to continue. The last first-run episode aired on January 27, 1995 in the remaining markets, after sixteen weeks and eighty episodes were produced. References 1990s American game shows 1994 American television series debuts 1995 American television series endings English-language television shows First-run syndicated television programs in the United States Television series by