the competition to "Liga I Realitatea", to promote their Realitatea TV station. In late 2008, European Drinks & Foods again bought the rights and the league was renamed as the "Liga I Frutti Fresh", after one of their soft drinks brand. For the 2009–10 season, the online betting firm Gamebookers purchased the league naming rights and renamed the division "Liga 1 Gamebookers.com". In July 2010, Bergenbier, a StarBev Group company, bought the naming rights for four seasons and changed the name of the competition to "Liga I Bergenbier", to promote their Bergenbier beer. From the 2015–16 season, the French telecommunications corporation Orange became the main sponsor of the Romanian first league, after purchasing the league naming rights, for two years, and renamed the league in Liga 1 Orange. From the 2017–18 season, the international online gaming operator Betano became the main sponsor of the Romanian first league, after purchasing the league naming rights, for two years, and renamed the league in 'Liga 1 Betano'. For the 2019–20 season, the national online gaming operator Casa Pariurilor became the main sponsor of the Romanian first league, after purchasing the league naming rights, and renamed the league in 'Casa Liga 1'. For the 2022-23 season the operator of games in Romania Superbet is the sponsor of the leagues and the name changes to Superliga Romnaniei Media coverage In 2004, Telesport, a small TV network, bought the broadcasting rights for $28 million. The four seasons contract ended in the summer of 2008. Telesport sold some of the broadcasting rights for matches to other Romanian networks, including, TVR1, Antena 1, Național TV, and Kanal D. On 31 March 2008, Antena 1 with RCS & RDS outbid Realitatea Media and Kanal D in the broadcasting rights auction with a bid of €102 million for a three seasons contract. In 2011, the broadcasting rights were bought by RCS & RDS for their channels Digi Sport 1, Digi Sport 2 and Digi Sport 3. This channels aired broadcasting of seven of the nine matches from each stage of the championship. The other two matches were broadcast by Antena 1 (an Intact Media Group channel) and Dolce Sport (a channel owned by Telekom Romania). In March 2014, LPF announced that the rights were sold for a five-year period to a company from the European Union, without specifying the company's name. A month later, Look TV and Look Plus were