in a wrapper similar to the vintage Mallo Cup wrapper. A company press release asserts that the new product "captures the nostalgia of the company's brands while adding in the necessary components to keep with the trends of the industry." Boyer announced in September 2018 the purchase of the Clark Bar following Necco's bankruptcy, keeping alive a Pennsylvania candy that has been around since 1917. Difficulties in reproducing the original Clark Bar's consistency and shape led to the Clark Cup product, with misshaped bars ground and mixed with peanut butter for use as cup filling. The Clark Bar was relaunched and re-entered the market on February 14, 2020. Company financials In 2016, Boyer was the only US chocolate maker to show a strong growth rate (20.9%), though its overall market share was relatively small compared to companies like Mars and Hershey. References External links Official Website Boyer History Confectionery companies of the United States Companies based in Blair County, Pennsylvania Altoona, Pennsylvania Food and drink companies established in 1936 American companies established in 1936 1936 establishments in Pennsylvania Brand name confectionery American brands