in the small specialty coffee roasting company in Waitsfield, Vermont, that produced the roasted beans. The store and café sold beans, grounds, and coffee to the public and a few restaurants. Stiller dedicated himself to coffee-roasting, using exclusively arabica coffee beans. By 1982, the company had around 30 employees, and moved its production facilities to Waterbury, Vermont. Stiller bought out his two partners for $100,000 and became sole proprietor of the company within two years of his original purchase, but it took four years to turn a profit. To grow the business, Stiller sold the coffee to high-end restaurants and gas stations alike, and gave out free samples as he could not afford advertising. In 1986, he launched a mail-order business which he advertised in gourmet magazines, and acquired his first supermarket-chain customer, Kings. Stiller adopted technology to track customers' orders; to regulate roasting-heat levels appropriate to each bag; and to track distribution, manufacturing, sales, and personnel (adopting PeopleSoft in 1997). By 1983, employees composted used coffee grounds at its retail stores, and by 1986, Green Mountain introduced its first organic coffee in a retail market test. The company became one of the largest suppliers of double-certified fair-trade and organic coffee in the world. As American tastes in coffee changed, sales of Green Mountain roasted coffee beans grew. In 1991, GMCR had seven retail outlets, 1,000 wholesale clients, $11 million in sales, and $200,000 in profits. By 1993, the company had 2,400 wholesale accounts and sales of about $10 million, and Green Mountain Coffee Roasters, Inc. started trading publicly, under the ticker "GMCR". The company expanded its retail locations, food-service distribution, mail-order business, and wholesale business. In 1994, Green Mountain began exporting to Canada and Taiwan. In the late 1990s, it broadened its national supermarket chain distribution, gas-station and convenience-store distribution throughout the northeast, and it sold its product in airlines and Amtrak, specialty coffee stores, and venues such as LL Bean, Weight Watchers International, and Staples. Keurig and launch of K-Cups In 1993, three engineering entrepreneurs from a Massachusetts start-up called Keurig approached GMCR about developing a single-cup coffee brewing system, marking GMCR's first investment in Keurig. In 1996, GMCR invested further in Keurig, buying a 35% interest in the company. The following year, GMCR became the first roaster to offer coffee in a K-Cup pod for the Keurig Single-Cup Brewing System; in 1998 Keurig delivered its first brewing