The Computer Originated World (COW) was the method of creating the BBC1 symbol that was used between 18 February 1985 and 16 February 1991. It was later used by the international, commercial television service BBC World Service Television from its launch until 26 January 1995. BBC1 Launch The Computer Originated World replaced the previous Noddy globe symbols at 7 pm on 18 February 1985. Unusually, the new look was unveiled whilst the channel was still on the air rather than waiting for the following morning to launch it. The globe was created by the BBC graphics and BBC computer departments and work began in 1983. The need to replace the Noddy globes came about as the globes were the only mechanically produced idents around on national television, as more and more television companies started to use computer graphics, made popular by the launch of Channel 4. The COW was originally planned to launch on 1 January 1985, but Michael Grade, then controller of BBC1, delayed the launch to coincide with a larger schedule change that accompanied the launch of the soap opera EastEnders, and updated and renewed weather graphics. This launch was hoped to reinvent BBC1 following ratings slide and ever increasing competition from their commercial rivals at ITV. The globe itself launched at 7 pm on 18 February, introducing one of the new flagship programmes: Wogan, a chat show hosted by Terry Wogan and featuring a variety of guests. The old Noddy globe had been used throughout the day until the 7 pm launch. Components of look The Computer Originated World itself is a semi-transparent blue globe with golden continents and gold "BBC1" legend located below the globe in a font similar to that used in the early days of the BBC. The globe revolved at a steady pace throughout, and had the effect of a spotlight added to the surface. The continents were placed in such a way that the continents appeared to float on the water. The caption had the option of displaying the legend 'Ceefax 170' and later 'Ceefax 888' in reference to the subtitles available with the programme. Regional variations also included a legend with the region name, also in gold, below the BBC1 legend. The globe was generated when needed by the computer programme located in a metal box. This box had switches on the front that could turn the BBC1 caption, regional caption