Charles, Little Richard, Fats Domino and John Lee Hooker with "jive talk"-style commercials. His most prominent sponsors were Royal Crown Hair Dressing (unrelated to the cola drink) and Buckley's Record Shop, a Nashville-based mail-order business. The "Hugh Baby" interlude Allen's popularity grew steadily until 1960, when he decided to branch out into the record business. He took a job with Chess Records as a field representative. Replacing him at the station for several years was "Hugh Baby" Jarrett. He was a former member of The Jordanaires vocal group, which backed Elvis Presley at his height of stardom. Jarrett turned the "hep cat" language Allen had used to a younger direction, staging sock hop dances, rotating more rockabilly and rock and roll into the blues/R&B playlist, and using sexually suggestive phrases in the product advertisements. The latter practice led to his termination by WLAC, after the station was reprimanded by the FCC over an incident. Later Jarrett enjoyed lengthy runs at several Atlanta-area stations. Allen was willing to return to WLAC in 1963 and resumed his nightly programs. Keeping the beat into the 1960s Allen kept spinning the newest releases from Sam Cooke, Muddy Waters, and Aretha Franklin, while paying attention to the new soul scenes developing in the mid-1960s in two nearby cities: Memphis and Muscle Shoals. Unlike fellow station disk jockeys Richbourg, Nobles, and Grizzard, Allen’s playlist emphasized newer releases on his one-to-two-hour shows, heard six nights per week. According to Wes Smith, in his The Pied Pipers of Rock 'n' Roll: Radio Deejays of the 50s and 60s, "the Hossman" took full advantage of his fame to indulge in drinking and womanizing. These activities led to several run-ins with station management and the occasional problem with police. In the early 1970s, Allen admitted to alcoholism and obtained treatment for his condition, quite likely prolonging his life. In 1966, Allen hosted a short-lived syndicated television show titled The !!!! Beat. This program featured most of the artists he played on radio. A Dallas TV station with color facilities recorded episodes of the program. At that time, none of the Nashville stations had color capability. All 26 episodes of the show are currently available on DVD. Allen appeared as host on all but the last show. Reportedly, Allen was so distraught that the show had been cancelled, that he drank and was unable to host the final show. An enthusiastic