method for the application for Brunswik's models have been documented in the book How to Measure Anything: Finding the Value of Intangibles in Business by Douglas Hubbard. See also Attention Decision making Functional psychology Bibliography References Further reading Postman, Leo/Edward C. Tolman (1959): "Brunswik's Probabilistic Functionalism". In: S. Koch (Ed.), Psychology: A Study of a Science, Study 1: Conceptual and Systematic, Vol. 1: Sensory, Perceptual, and Physiological Formulations, New York/Toronto/London: McGraw-Hill, pp. 502–564. Hammond, Kenneth R. (editor) 1966 The Psychology of Egon Brunswik. New York: Holt. Hammond, Kenneth R. & T. R. Stewart (ed.) 2001. The Essential Brunswik. Cary, NC: Oxford University Press. Hammond, Kenneth. R. (editor) 2007 ''Beyond rationality: The search for wisdom in a troubled time''. Oxford University Press. External links The Brunswik Society Complete bibliography of the publications of Egon Brunswik (The Brunswik Society) "Original Brunswik", 2008 international conference 1903 births 1955 deaths 20th-century Hungarian people 20th-century Austrian people Hungarian psychologists Austrian psychologists University of Vienna alumni Austrian emigrants to the United States University of California, Berkeley College of Letters and Science faculty 20th-century American psychologists Physicians from Budapest Austrian expatriates in Turkey 1955 suicides