also established a vice president for environmental affairs reporting directly to the CEO. As of 2015, Keurig Green Mountain has a Chief Sustainability Officer. The company offsets 100% of its direct greenhouse gases, and prioritizes waste reduction and responsible energy use, and sustainability over the life-cycle of its products. In addition to other awards and recognition for sustainable practices, GMCR was on Sustainable Businesss "World's Top 20 Sustainable Business Stocks" annually from 2002 to 2007, and as of 2015 it is on the EPA's National Top 100 of green power users in the U.S. In 2014, Keurig Green Mountain announced a multi-faceted effort to address the long-term challenges of the global water crisis, and instituted an initial commitment of $11 million to support nonprofits working to promote water security. Environmental advocates and journalists have criticized the company for the billions of non-recyclable and non-biodegradable K-Cups consumers purchase and dispose of every year, and for the dichotomy between the company's historic environmentally conscious image and the impact of K-Cups on the environment. GMCR's vice president of sustainability stated in 2013 that "The system has a lot of pretty demanding technical requirements in terms of being able to withstand certain amount of temperature and to have a certain kind of rigidity, and provide the right kinds of moisture barriers and oxygen barriers and the like. So it isn't the simplest challenge." In 2015, the company's chief sustainability officer stated that every new K-Cup spin-off product introduced since 2006 – including the Vue, Bolt, and K-Carafe cups – is recyclable if disassembled into paper, plastic, and metal components. In its 2014 Sustainability Report, released in February 2015, Keurig Green Mountain re-affirmed that a priority for the company is ensuring that 100% of K-Cup pods are recyclable by 2020. Corporate social responsibility From its inception, and in tandem with its environmentally conscious outlook, Green Mountain has had a culture grounded in social responsibility, community mindedness, philanthropy, and respect for employees. Among other recognition and awards for its corporate social responsibility (CSR), GMCR was in the top ten of the "100 Best Corporate Citizens" each year from 2003 to 2007, and was ranked #1 in 2006 and 2007. GMCR was not under consideration for the ranking in 2008, because the focus switched to exclusively large-cap companies. It re-entered the "100 Best Corporate Citizens" list in 2010 and 2013. In 2005, Green Mountain released its first