The New Price Is Right is a syndicated edition of the American game show The Price Is Right which premiered on September 12, 1994 and ran until January 27, 1995. This was the third thirty-minute syndicated edition, following a weekly series that ran from 1972 until 1980 and a daily series that ran for one season between 1985 and 1986. Personnel Doug Davidson, who was already well-known for his role as Paul Williams on the CBS soap opera The Young and the Restless, hosted this syndicated series. Burton Richardson, who had previously served as the announcer for The Arsenio Hall Show, was the announcer. Julie Lynn Cialini, Ferrari Farris, and Lisa Stahl were the three prize models. Several then-current and former production personnel from the CBS network version of The Price Is Right also served roles on this version, with daytime series producer Kathy Greco assuming the executive producer’s seat. The New Price Is Right was a production of Mark Goodson Productions, and was distributed by Paramount Domestic Television. The program, like the daytime series, was taped at Television City in Los Angeles, California. Format The New Price Is Right, unlike its syndicated predecessors, was not a carbon copy of the daytime series. Significant changes were made to the show format. Contestants One of the most significant format changes for The New Price Is Right was the elimination of the long-standing One Bid game, which determines who comes onstage to play a pricing game. Instead, when an audience member was called to "come on down", that contestant was immediately brought onstage to play a pricing game. A total of three pricing games were played in one program. Aesthetic and other changes In keeping with a more modern theme, the set featured a black stage floor, darker lighting, muted colors such as silver, purple and gold, and a giant wall of video screens. Edd Kalehoff created an entirely new set of music cues for the series. The Price Is Right theme was re-recorded with a faster tempo and a jazzier sound featuring a saxophone lead as opposed to synthesizers. While the show did not last long, some of Kalehoff’s cues were later used on the daytime series in the years that followed. Like the previous syndicated editions, The New Price Is Right had a significantly larger prize budget. Expensive foreign cars were regularly featured. Games that used grocery items on the