company. 2004 – OpenStreetMap, a collaborative project to create a free editable map of the world, was launched. 2004 – Toyota's first "Dream car art" contest: Children were asked globally to draw their "dream car of the future". 2005 – Kodak's "Go for the Gold" contest: Kodak asked anyone to submit a picture of a personal victory. 2005 – Amazon Mechanical Turk (MTurk) was launched publicly on November 2, 2005. It enables businesses to hire remotely located "crowdworkers" to perform discrete on-demand tasks that computers are currently unable to do. 2006 – Waze (then named FreeMap Israel), a community-oriented GPS app, was created. It allows users to submit road information and route data based on location, such as reports of car accidents or traffic, and integrates that data into its routing algorithms for all users of the app. 2010 – The 1947 Partition Archive, an oral history project that asked community members around the world to document oral histories from aging witnessed of a significant but under-documented historical event, the 1947 Partition of India, was founded. 2011 – Casting of Flavours (Do us a flavor in the USA) – a campaign launched by PepsiCo's Lay's in Spain. The campaign was to create a new flavor for the snack where the consumers were directly involved in its formation. Early competitions Crowdsourcing has often been used in the past as a competition to discover a solution. The French government proposed several of these competitions, often rewarded with Montyon Prizes. These included the Leblanc process, or the Alkali prize, where a reward was provided for separating the salt from the alkali, and the Fourneyron's turbine, when the first hydraulic commercial turbine was developed. In response to a challenge from the French government, Nicolas Appert won a prize for inventing a new way of food preservation that involved sealing food in air-tight jars. The British government provided a similar reward to find an easy way to determine a ship's longitude in the Longitude Prize. During the Great Depression, out-of-work clerks tabulated higher mathematical functions in the Mathematical Tables Project as an outreach project. One of the largest crowdsourcing campaigns was a public design contest in 2010 hosted by the Indian government's finance ministry to create a symbol for the Indian rupee. Thousands of people sent in entries before the government zeroed in on the final symbol based on the Devanagari script using the letter