2011, was rebranded as the Money Advice Service. The strategy previously involved the FSA spending about £10 million a year across a seven-point plan. The priority areas were: New parents Schools (a programme being delivered by pfeg) Young adults Workplace Consumer communications Online tools Money advice A baseline survey conducted 5,300 interviews across the UK in 2005. The report identified four themes: Many people are failing to plan ahead Many people are taking on financial risks without realising it Problems of debt are severe for a small proportion of the population, and many more people may be affected in an economic downturn The under-40s are, on average, less financially capable than their elders "In short, unless steps are taken to improve levels of financial capability, we are storing up trouble for the future." There are also numerous charities in the United Kingdom working to improve financial literacy such as MyBnk, Citizens Advice Bureau and the Personal Finance Education Group. Financial literacy within the UK's armed forces is provided through the MoneyForce program, run by the Royal British Legion in association with the Ministry of Defence and the Money Advice Service. Americas Canada In 2006, Canadian securities regulators commissioned two national investor surveys to gauge people's knowledge and experience with investments and fraud. The results from both studies demonstrated there is a need better to educate and inform investors about capital markets and investment fraud. Education in this area is particularly important as investors take on more risk and responsibility of managing their retirement savings, and a large baby boomer population enters the retirement years across North America. In 2005, the British Columbia Securities Commission (BCSC) funded the Eron Mortgage Study. It was the first systematic study of a single investment fraud, focusing on more than 2,200 Eron Mortgage investors. Among other things, the report identified that investors approaching retirement without adequate resources and affluent middle-aged men were vulnerable to investment fraud. The report suggests investor education will become even more important as the baby boomer generation enters retirement. In Canada, Financial Literacy Month takes place during the month of November to encourage Canadians to take control of their financial well-being and invest into their financial futures by learning about topics of personal finance. Canada has also established a government entity to "promotes financial education and raises consumers' awareness of their rights and responsibilities". The agency also "ensures federally regulated financial