a certain way. In 2013, The Beijing News, a CCP-run newspaper, noted that the Publicity Department employed over 2 million 'public sentiment analysts' () across the country, who monitor comments on particular topics on the Chinese Internet and compile reports for relevant government or Party bodies if discussion crosses certain thresholds, which in turn decide if and how to respond. Additionally, the Cyberspace Administration of China, another Party body, monitors and censors Internet-based media and speech, and issues guidelines to online platforms outlining priorities for controlling discourse. In 2018, a number of agencies underwent a reorganization designed to strengthen Party control of media. Most of the duties of the General Administration of Press and Publication (previously the State Administration for Press Publishing Radio Film & Television), which licensed and censored all content publishers within China, including in print, audio, and Internet formats, were taken over by the new National Radio and Television Administration under the authority of the State Council. Film and press work was transferred directly to the Publicity Department in the form of the State Film Administration and State Administration of Press and Publication. Private enterprises Media outlets usually employ their own monitors to ensure political content does not cross Party lines. For example, WeChat, a popular messaging and social media platform run by Tencent, uses semi-automated methods to monitor content sent between accounts, including images, checking for politically sensitive material, and will block said material from reaching the intended recipient, even if the sending account is non-Chinese. Other companies may contract censorship out to independent firms. Sina Weibo, the dominant microblogging platform in China, has an internal censorship department that issues its own directives in line with government authority requirements and employs its own censors to monitor content. The Committee to Protect Journalists has published documents it said are from the Weibo censorship department between 2011 and 2014 that detailed the methodology: "... Sina's computer system scans each post using an algorithm designed to identify politically unacceptable content... [p]osts are flagged by the algorithm and forwarded to the department's employees, who decide their fate based on the instructions listed in the censorship logs." This method is consistent with those documented by King, Pan & Roberts (2014) for other websites. Weibo has been reprimanded and forced to limit certain website functions by Chinese authorities as a consequence for failure to adequately censor content. Subject matter and agenda Censorship