For general consumers, slides were replaced with technologies such as video camcorders and photo CDs (bundled with a set of prints). Film itself, both slide and print, was made scarce by digital photography. Slide film remains available as a professional and enthusiast product, and is available from camera stores and through mail order. Most vintage stereo slides were taken on Kodachrome slide film. Kodachrome was popular with stereo photographers because it had better color reproduction compared to other transparency films available at the time (such as Anscochrome) and low grain (especially in the Kodachrome 10 ASA film, which was standard in the early 1950s, and later 25 ASA film). Collectors of vintage slides appreciate the fact that it has also held up much better than other color films. Stereo slides viewed in hand-held slide viewers reveal a lot of detail, making grain more noticeable. Unfortunately, in 2009 Kodak ceased production of Kodachrome, and the last laboratory stopped developing it at the end of 2010. Other slide films are still available and can be used. For example, Velvia from Fuji and the (as of 2016) upcoming slide films from Film Ferrania. Digital stereo photography Digital photography is changing the stereo photography market. Stereo photographers have always been keen experimenters, and many are now using two digital cameras and projecting stereo using data projectors and polarizing lenses. With the recent popularity of 3D movies, 3D televisions and 3D computer gaming, there has been a renewed interest in stereo photography. Consumer stereo digital cameras are starting to appear on the market (such as the Fujifilm FinePix Real 3D W1 and its successor, the W3), but have yet to become as well known as the Stereo Realist in its day, though the Fuji W3 has already outsold the Stereo Realist, and is expected to outsell all the 1950s stereo cameras combined by September 2011. Use and availability There are still dedicated Stereo Realist camera users, and active stereo photography clubs around the world. Trademark RadioShack's hi-fi brand "Realistic" was originally "Realist" at its 1954 launch, but was renamed due to the camera maker's prior claim on the trademark. The "Stereo Realist" trademark is currently registered to John J. Zelenka and is currently in use as a 3D production and services company located in New York. Published works with the Stereo Realist Leo Villa, mechanic for Sir Malcolm and Donald Campbell's record-breaking Bluebirds, was given