Bush said, "Roger Ailes and Sig Rogich get credit for that ad - it was the best of all." Another Rogich spot, "I Remember You," aired by the RNC in July and August 1988, used the 1940s song of the same name as background to a video collage of the Carter years, depicting oil sheiks, gas lines and malaise. Dukakis' lead over Bush—17 points at the end of the Democratic Convention in July—evaporated by the end of the GOP Convention in August. The Wall Street Journal and New York Times gave credit in good part to the unanswered "I Remember You" commercial for eliminating much of that deficit. Although he supervised the making of many of Mr. Bush's comparative commercials, Rogich insisted he preferred the softer advertisements, like the one of Mr. Bush's granddaughter running into his arms. From 1989 to 1992, he worked in the West Wing of the White House as Assistant to the President for activities and initiatives for President George H.W. Bush. In 1991, at the request of the President, Rogich accompanied former Soviet General Secretary Mikhail Gorbachev on his nationwide tour of the U.S. In 1992, Rogich was named United States Ambassador to his native country of Iceland by President Bush, Sr. Within months, he gave up his appointive post to run the advertising campaign efforts in the latter months of Bush Sr.'s re-election campaign (Bush-Quayle '92) at the request of the President and his Chief of Staff, Jim Baker. Rogich was National Finance Co-chairman for The Republican Governors Association and has served in the same capacity in Nevada for President George W. Bush. He was a Bush Pioneer and an early supporter and senior advisor of longtime friend John McCain in the 2008 presidential contest. Communications Before his time in Washington, Rogich founded R&R Advertising in 1973 and built it into the largest advertising agency in Nevada. Through his creative endeavors with R&R, he has been integrally involved in the reinvention of Las Vegas' image for more than 25 years. Following his time in Washington, Rogich returned to his native Nevada and founded The Rogich Communications Group in 1995. His company has worked with clients both nationally and globally and has been involved with most of the major gaming companies in Las Vegas. Ex-heavyweight champ Mike Tyson hired Rogich to burnish his image after biting Evander Holyfield's ear in their infamous 1997 match. Rogich