apron was extended into the orchestra, and lighting, control rooms, and camera arrangements were modified. The Little Theatre was also used for ABC radio broadcasts. In 1953, executives of the Ern Westmore Show arranged to broadcast from the Little for six and a half years. Dick Clark's The Dick Clark Show started broadcasting from the Little Theatre in February 1958, remaining there through September 1960. During this time, ABC also broadcast the daytime show Who Do You Trust? with Johnny Carson from the theater. 1960s and 1970s In June 1962, Roger Euster purchased the Little Theatre through his company Little Theatre Inc., beating out several other bidders. The acquisition cost $850,000, part of which the company financed through a stock offering of $294,000. Euster planned to host daily "marathon presentations", with various legitimate plays, impersonations, children's shows, and classic shows running for 17 hours a day. The first new legitimate show at the theater was Tambourines of Glory, a Black revue that opened in November 1963 and closed after a week. Euster opened a bar in the Little's basement and offered free alcoholic beverages to patrons, but the New York City license commissioner quickly halted the practice because the theater had no liquor license. At the end of the year, the Paul Taylor Dance Company performed at the Little. Subsequently, in early 1964, the Habima Theatre of Israel performed three shows at the Little: The Dybbuk, Children of the Shadows, and Each Had Six Wings. Euster and Leonard Tow sold the theater in June 1964 to Leonard B. Moore and Richard S. Smith. The theater was renamed the Winthrop Ames Theatre that September, when Frank D. Gilroy's play The Subject Was Roses transferred there. According to one media source, Moore "did not want the theater to suffer under the handicap of being called Little any longer". The Subject Was Roses relocated in March 1965, and the theater's name reverted to the Little. Westinghouse Broadcasting paid the producers of The Subject Was Roses to relocate, as it was seeking to lease the theater as a broadcast studio. At first, Westinghouse taped the syndicated Merv Griffin Show at the Little. By 1969, Merv Griffin moved to another network and the theater was being used for taping The David Frost Show. The 1969–70 season of the game show Beat the Clock, hosted by Jack Narz, was also taped there. A show by psychologist