founded the Freeland Foundation in 2008 to continue the fight against human trafficking, and Knights maintained directorship of WildAid. Today, WildAid works in the United States, the United Kingdom, Canada, China, Indonesia, India, and Ecuador with headquarters in San Francisco, California. In 2014 WildAid merged with Shark Savers, a non-profit committed to the conservation of sharks. In 2019, WildAid partnered with the government of Thailand and the United States Agency for International Development to launch "A Good Life is Free of Killing", a campaign to end wildlife trafficking. Public awareness campaigns Yao Ming, Jackie Chan, Leonardo DiCaprio, Harrison Ford, Jane Goodall, Kate Hudson, and Amitabh Bachchan are among their celebrity ambassadors. In 2017, Jackie Chan made a public service announcement called WildAid: Jackie Chan & Pangolins (Kung Fu Pangolin) WildAid's Shark Conservation Program has focused on reducing demand for sharkfin and shark products in China, by enlisting celebrity ambassadors and creating local environmental campaigns. A 2016 survey in China found that 80% of respondents had seen WildAId campaign messages, and 98.8% agreed that the campaigns successfully raised awareness of shark conservation. WildAid's "Poaching Steals From Us All" campaign focused on raising awareness of the threat poaching posed to animals such as the Rhinoceros, partnering with celebrities such as Danai Gurira, Bryce Dallas Howard, and the filmmakers of Jurassic World. WildAid partnered with Plan B Media in 2019 to promote awareness of shark preservation and discourage the widespread practice of sharkfin soup consumption in Taiwan. References External links WildAid International environmental organizations Environmental organizations based in California Wildlife smuggling