garnered attention. It was advertised in a science fiction series of adverts and shorts directed by Bruno Aveillan called Robotskin in 2007. Norelco tape recorders Norelco introduced the Philips 3 inch open reel portable tape player/recorder, being the EL 3586/25 in the United States under the Norelco brand name in November 1963. It was called the Continental 101. Norelco video cameras Philips made and marketed a line of Norelco professional video cameras in the United States in the 1960s and 1970s. CBS was a notable customer, using models PC-60, PC-70, PC-72, PCP-90, the LDH series, and later the LDK series. The PC-60 was notable as one of the first major color television cameras, competing with the RCA TK-40/41 line but eventually winning out as industry standard (so much so that NBC, which was owned by RCA, bought Norelco PC cameras for sports and outside broadcasts) due to its light weight, servo-operated zoom lens, and advanced color reproduction. By the 1980s, the Norelco name was dropped in favor of Philips. Later marketed using the BTS—Broadcast Television Systems Inc.—brand name in a joint venture with Bosch, the division was subsequently sold to Thomson's Grass Valley, then to Belden. References External links Television commercials - classic Santa riding a razor "Noelco" ad from the 1960s Cameras Electronics companies of the United States Philips products Shaving