a supporter of Leeds United, and he is a member of the Leeds United Supporters' Trust. He published a very emotional video to thank Marcelo Bielsa, Leeds head coach in 2020, when the team was finally promoted to the Premier League again after 16 years. In September 2017, Coster-Waldau signed on to narrate one of the fairytales for GivingTales, the celebrity storytelling app for children and adults alike. He is going to narrate "The Steadfast Tin Soldier", on which he commented, "I am from Denmark and Hans Christian Andersen is part of our culture and I am very proud being part of this project. 'The Steadfast Tin Soldier' is a beautiful love story which we can all relate to." UNDP ambassadorship and other humanitarian causes Coster-Waldau has supported the Danish Red Cross since 2003. In 2016, he announced a Game of Thrones campaign-contest in order to support the RED foundation which aims to raise awareness and fight AIDS. Since September 2016, he has been serving as a UNDP Goodwill Ambassador to raise awareness and support the United Nations' Sustainable Development Goals, an action to end poverty, fight inequality and stop climate change. In 2017 Coster-Waldau partnered with Google, using Street View to document the impact of global warming in Greenland, in order to increase awareness and highlight climate change. After participating in a female empowerment initiative in Kenya, on the occasion of International Women's Day in 2017, he wrote a pledge calling for all fathers to support gender equality and women's empowerment, including those women who live in extreme poverty and are exposed to practises like child marriage. In September 2017, he was one of the speakers in The Spotlight Initiative, a European Union-United Nations action to eliminate violence against women and girls, after kicking off the women's amateur World Cup. In October 2017, he travelled to the Maldives to report global warming effects, resuming his role as a United Nations Development Program Goodwill Ambassador. In early 2018, he and several other Danish artists signed a manifesto demanding zero tolerance for sexism, sexual harassment and sexual assault in the Danish film and stage arts industry. In June 2018, he kicked off The Lion's Share fund's launch, an action in which when an advertising campaign uses an image of an animal, the advertiser will donate 0.5% of the paid media spending of that campaign to the fund. In 2019, he travelled