the return of morning host Jack Diamond. The move proved popular and WRQX's ratings began to improve. Sale to Educational Media Foundation On February 13, 2019, Rocklin, California-based nonprofit broadcaster, Educational Media Foundation (EMF) entered into an agreement with Cumulus to purchase WRQX, along with five other Cumulus Media stations in New York City, Atlanta, San Jose, Savannah and Syracuse, for $103.5 million. This transaction would allow Cumulus to generate "substantial cash for debt repayment and investment in other business opportunities", according to its President and CEO Mary Berner. EMF also owns existing K-Love affiliate WLZV in Buckland, Virginia, about southwest of Washington. After the sale received final approval by the FCC, EMF announced that WRQX and the other Cumulus stations acquired would all begin broadcasting its primary programming service, K-Love, on June 1 at Midnight local time. On May 28, Jack Diamond announced the station's format change, set for May 31 at 7:00 p.m.—five hours earlier than originally planned—and that he would host the final hour of commercial programming on "Mix 107.3"; he also said he would return to the air at another station, but his new gig was never revealed. At the aforementioned time, after playing "Cherish" by The Association and a final goodbye from Jack Diamond, the station changed to contemporary Christian music as part of EMF's K-Love network. Prior to EMF's takeover of the station, Cumulus transferred the WRQX callsign onto the former WSOM (600 AM) in Salem, Ohio, in a callsign "parking" move; Cumulus retained rights to the WRQX callsign in the transaction. For part of May 31, 2019, the callsign WSOM was used on 107.3; after switching to K-Love, the station began identifying as WLVW, taking a callsign which had been in use on a K-Love station in Salisbury, Maryland. References External links LVW Radio stations established in 1948 K-Love radio stations Educational Media Foundation radio stations Former subsidiaries of The Walt Disney Company LVW