The history of the festival dates back to over a couple of centuries. Local legend has it that Lord Venkateswara was upset with his sister Gangamma for devouring corpses at the burial ground. In order to stop his sister from doing so, the Lord chopped off Gangamma's cheek, which is believed to have fallen in Kuppam and surrounding areas like Tirupati, Chittoor, Punganur, Vaniyambadi and Gudiyattam. To mark this event, the annual jatara is celebrated in Kuppam. "Peddapuli Gangamma Jatara" is one of the important and the oldest festivals of Kuppam dedicated to the Hindu Goddess Peddapuli Gangamma Devi. "Aadi Krithika" is one of the important and the oldest festivals of Kuppam dedicated to the Tamil Hindu God Subrahmanyaswamy in the month of July or August (Aadi month - Tamil calendar). Other popular festivals in Kuppam are Ugadi, Ram Navami, Eid ul-Fitr, Ganesh Chaturthi, Deepawali and Christmas. Notable people from Kuppam Notable people from Kuppam include: Nara Chandrababu Naidu V. Nagayya Adyar K. Lakshman B. R. Panthulu See also List of census towns in Andhra Pradesh References External links Census towns in Andhra Pradesh Mandal headquarters in Chittoor district