after the end of the Party format on 93.3. "Amor" and "Tu Musica" On December 4, 2007, the station dropped the Rhythmic Contemporary "Party" format and became "Amor", a Latin pop format aimed at adults. The rhythmic "Party" format and the KPTY call sign were moved to 93.3 FM in Port Arthur, Texas, replacing Regional Mexican KQBU-FM. 104.9 remained in simulcast with 105.3 KPTI Winnie (now KXXF) until 105.3 was sold to Excel Media. “Amor” competed with 101.1 KLOL and 107.9 KQQK in the Latin pop format. In January 2008, Univision rebranded KAMA-FM from "Amor 104.9" to "104.9 Tu Musica". "Latino Mix" On September 28, 2014, KAMA rebranded as "104.9 Latino Mix". The new branding focuses more on Spanish rhythmic music, such as Reggaeton, as well as Bachata. On December 1, 2017, sister station 93.3 KQBU-FM left its Regional Mexican format to simulcast with KAMA-FM. This gives KAMA-FM a strong signal to the Houston market, as well as serving the Golden Triangle, including Beaumont, Port Arthur, and Orange. The simulcast would last until September 27, 2021, when 93.3 began airing programming from TUDN Radio, simulcasting co-owned KLAT. Callsign history KFRD KMIA – May 10, 1990 KMPQ-FM – April 10, 1993 KLTO – June 3, 1995 KOVA – January 8, 1998 KPTY – November 19, 2001 KAMA – December 3, 2007 References External links Official Website Hispanic and Latino American culture in Houston AMA-FM AMA-FM Contemporary hit radio stations in the United States Latin rhythmic radio stations Univision Radio Network stations Radio stations established in 2007 1990 establishments in Texas