compiler Chart Information Network (CIN) had forbidden the chart inclusion of sales of any singles packaged elaborately. Mushroom kept in mind that they had lost money on the pressing of every single 7-inch they released; Garbage were also aware of the potential trap of repeating themselves on their second album. In 1996, while the band had been on tour in Japan, they had seen 3" CD singles on sale in record stores. "They were packaged in these beautiful little boxes", Manson recalled later, "It was all very minimalist and absolutely beautiful, and we wanted to do something that was very beautiful and minimalist". When Mushroom made inquiries during the design stage, they discovered that record stores refused to rack them because they were not used to stocking singles in Snap-Pack boxes. The art designer for the project, Ade Britteon, suggested packaging the discs in pre-formed plastic sealed onto a 5-inch card blister, similar to how electrical batteries are displayed, so that the disc could be popped through the back of the packaging. Garbage eventually released five singles in this manner; starting with "Push It" and ending a year later with "You Look So Fine". Despite the collectable nature of the format, the fact that at the time very few European artists pressed 3-inch CDs and that the vacuum-packaging cost more to produce than a standard CD single meant that Mushroom did not repeat the format for their other artists. Critical reception Upon its release, "Push It" received a positive response from music critics and journalists. Craig Maclean of The Face wrote, ""Push It" is vintage Garbage: sultry, unharried vocals from Shirley, a galloping mix of buzzsawing guitars, a mash of samples, rumbling rhythms, an elegant discordancy... it is the album-closing song The Prodigy's cover of L7's "Fuel My Fire" should have been: barely-controlled pop-mayhem". Music video The music video for "Push It" was directed by Italian photographer Andrea Giacobbe for Satellite Films/Propaganda Films. The $750,000 video was shot over four days in Los Angeles in early March 1998. Garbage were impressed enough by Giacobbe's show reel, in particular his previous video for Death in Vegas ("Dirt") to assign the fledgling director the project. The band thought his storyboard treatment was bizarre. "He chops up film and he talks about this kind of timelessness, which is kind of the same thing that we're doing musically. He doesn't want to set the