as "Philly 103-9." The call letters were soon changed to WPHI. When the station rebranded as "The Beat" in April 2002, it shifted to rhythmic top 40. By 2006, Radio & Records/Nielsen BDS moved it to the urban contemporary panel. Mediabase followed suit in 2011, completing the rhythmic to urban shift. 2005-2016: Gospel On February 27, 2005, Radio One moved the "Beat" format to the 100.3 frequency, which was formerly Y100. 103.9 then flipped to urban gospel, branded as "Praise 103.9". The call sign was changed to WPPZ-FM on March 3. Except for "The Yolanda Adams Morning Show" and CeCe McGhee weekday afternoons, the station ran without DJs throughout the day until August 2007. In late August, the addition of performer Lonnie Hunter from Chicago was named the midday personality along with Sheik Meah. Motivational speaker Les Brown was added on Sundays from 7–9pm. In September, Pastor Alan E. Waller joined the staff to do a Saturday morning show from 10–11:00 and two more weekend shows were added. The "Holy Hip-Hop Show" was added on Saturdays from 7–9pm and a Christian dating show was added on Sundays from 9–11pm. WPPZ's staff includes Lonnie Hunter, Brother Marcus, and CeCe Magee. Former DJs include Church Lady (2007–2008), Ed Long (2005–2007), CoCo Brother (2011–2013), and Les Brown and B.I.G. C.I.T.Y. (2008–2009; 2009–present). 2016-2019: Classic hip-hop On September 27, 2016, at midnight, WPPZ and WPHI swapped frequencies, with "Praise" moving to 107.9 FM, and "Boom" moving to 103.9 FM. It also marked the return of the WPHI call letters to the frequency that originated the call letters. With the change, WPHI's classic hip hop format shifted to urban contemporary; the classic hip hop songs were reduced to just a few per hour, with the station now emphasizing currents and recurrents. This marks the fourth attempt by Radio One to compete against long dominant WUSL. Eight months after WPHI's format switch, WISX flipped to a classic hip hop-leaning rhythmic AC on June 30, 2017. 2019-2021: Rhythmic contemporary On December 24, 2019, WPHI rebranded as "Hip Hop 103.9". 2021-present: All news simulcast On November 5, 2020, Urban One announced that it would swap WPHI-FM, WHHL and the intellectual property of WFUN-FM in St. Louis, and WTEM in Washington, D.C. to Entercom, in exchange for WBT/WBT-FM, WFNZ and WLNK in Charlotte, North Carolina. Under the terms of the deal, Entercom would take over operations of WPHI-FM under