WildAid is an environmental organization based in San Francisco, California, United States. WildAid focuses on reducing the demand for wildlife products. WildAid works with Asian and Western celebrities and business leaders to dissuade people from purchasing wildlife products via public service announcements and educational initiatives, reaching hundreds of millions of people per year. WildAid operates a field program in the Galapagos Islands, protecting the Galápagos Marine Reserve, apprehending poachers and smugglers and creating economic alternatives to local communities. WildAid works with media, governments, celebrities and local partners and communities worldwide to make wildlife conservation a global priority. WildAid has partnered with organizations such as the African Wildlife Foundation, the David and Lucile Packard Foundation, and SharkSavers. Charity Navigator has given WildAid a perfect score of 100.00 since December 1, 2016. Global Survival Network WildAid was originally founded in 1995 by Steven R. Galster and Michael C. Mitchell under the name Global Survival Network (GSN). GSN was an environmental NGO which focused on countering wildlife and human trafficking. At GSN, Peter Knights ran a successful program to reduce demand for wildlife. Galster conducted undercover video with poachers to strengthen attempts to prevent poaching. Galster's undercover meetings revealed a strong connection between animal poachers and human traffickers, which led the GSN to make efforts to combat human trafficking. From 1995-1997 GSN personally undertook a two-year undercover investigation into the international relationship between animal and human trafficking, which included personal meetings with human traffickers and trafficked women. Video footage and information from the investigation was used to create a GSN written report, "Crime & Servitude", and a 1997 video documentary, Bought & Sold. Upon its release, Bought & Sold received widespread media coverage in the US and internationally, and was featured in specials on ABC Primetime Live, CNN, and BBC. The documentary contributed to the development of new legislative reforms and financial initiatives to combat human trafficking. The materials that were collected during the two year exposé are housed at the Human Rights Documentation Initiative (HRDI), The University of Texas at Austin. Rebranding as WildAid In 2000, Galster, Gauntlett, Knights and a colleague of theirs, Steve Trent, teamed up to strengthen GSN, focus it on the environment, and re-brand it as "WildAid". Eventually, WildAid's four co-directors split up and formed four different organizations with different areas of focus: Trent founded the Environmental Justice Foundation in 2001, Gauntlett formed Wildlife Alliance in 2004, Galster