line before any other crew does to win the race. In the Career mode, if the player achieves a minimum of 600 respect with a certain rival crew, they can participate in Pink Slip races (Sprint, Point-to-point or Circuit races in which both racers bet their cars). The Custom Race mode features a Solo mode as well so the player can race any circuit with no racers, no time limit and no laps count. Development Juiced was originally intended to be published by Acclaim Entertainment, and released for the PlayStation 2, Xbox and PC in late 2004. However, the game was caught up in Acclaim's Chapter 7 bankruptcy issues and never released by them. Game magazines around the world wrote reviews on nearly finished copies of the game. It was then picked up by THQ as the new publisher and later released in 2005. Promotion Lawton eMarketing and Maverick Media created an advertisement for Juiced in the United Kingdom where two male gamers customising an in-game vehicle discover that they also have control over a female bystander (Alex Sim-Wise), prompting them to manipulate her body and remove her clothing. The advertisement generated controversy due to its depiction of women, leading to it being pulled. Despite the controversy, it was voted the best viral ad created by a UK digital creative agency in Channel 4's Ideas Factory viral competition. Reception Juiced received "mixed or average reviews" on all platforms according to video game review aggregator Metacritic. Right before the bankruptcy issues by Acclaim, Lisa Mason of Game Informer gave the beta version of the game a score of 5.75 out of 10 in its October 2004 issue, stating that it "falls to the lower end of the goodness scale. [...] Depending on what I am doing, I yearn for any of the more-polished (and more playable) racing titles that it tries to emulate. Juiceds particular mix of sim and arcade racing is best summed up as a failed experiment." After the THQ acquirement and redevelopment of the game, however, Mason raised the rating to 7 out of 10 in her Second Opinion in the magazine's July 2005 issue, calling it "an exponentially better game than it was when I reviewed it many months ago. Does that mean that it's a super awesome, edge of your seat thrill ride? Not so much, but it does have its charms and is a nicely