such targeting. Concerns exist that irresponsible advertising practices or "pushing the envelope" with audience composition may lead to permanent legislation governing the advertising of beverage alcohol. Asia In Malaysia, alcohol advertising on radio and televisions was outlawed in 1995. On Malaysian television, alcohol advertising is not shown before 10:00 pm and during Malay-language programs. However, non-Malay newspapers and magazines are allowed to continue alcohol advertising. Supermarkets and hypermarkets have also been criticized for advertising alcohol products on trolleys, which is controversial because Islam is the state religion of the country. After the ban of alcohol advertising on Malaysian radio and televisions, they continued to build the brands with sponsorships of concerts and entertainment events. In Singapore, alcohol advertisement is not allowed to be shown during programmes intended for children and young persons. In Indonesia, alcohol advertising was legal in the 1990s, but has since been completely banned. In Hong Kong, alcohol advertising is not allowed to be shown during Family Viewing Hour programmes. In the Philippines, alcohol advertising is allowed. Alcohol warning is also shown in the end of the advertisement explaining with the words: "Drink Moderately". In May 2012, the warning was changed to "Drink Responsibly". In Thailand, alcohol advertisements are still allowed, but must accompanied by a warning message. See Alcohol advertising in Thailand. In Sri Lanka, public advertising on alcohol is banned totally since 2006. In South Korea, public advertising on alcohol is only allowed after 10:00 pm. Europe In Russia, advertising alcohol products is banned from almost all media (including television and billboards) since January 2013. Before that, alcohol advertising was restricted from using images of people drinking since the mid-2000s. In Sweden, since 2010 advertisements are legal for wine and beer, but not on television and radio. Non-periodic magazines are allowed to advertise alcoholic beverages above 15%. These advertisements must contain warnings, but which are worded less strongly than the warnings on tobacco products - for example, "Avoid drinking while pregnant," as opposed to "smoking kills." These rules were introduced into the law 2010 based on the provisions of an EU directive, provisionally applied by Swedish newspapers since 2005. Before that alcohol advertisements were forbidden, except for "class 1 beer" or "light beer." Such advertisements were common, as stronger beers which shared a name with advertised light beers, may have benefit from this. In Finland, Parliament of Finland decided to ban alcohol outdoor advertising, except