first magazine, Negro Digest. Negro Digest, which was modeled after the Reader's Digest was published from November 1942 until 1951 when it was discontinued in favor of Ebony and Jet magazines. The magazine returned to circulation in June 1961 and was later renamed Black World in 1970. Under the new name, the magazine was published for six years until it was canceled again in 1976. The company began publishing Ebony magazine in November 1945. Ebony focused on African-American community, culture, and achievements. The magazine quickly became successful, at one time gaining more than 1.3 million readers. After the instant success of Ebony, Johnson created another publication, named Jet in 1951. Jet, dubbed "The Weekly Negro News Magazine", was a mini-size weekly magazine that featured African American entertainers, community issues, public figures and a woman (predominately black) featured as "Jet's Beauty of the Week". Beginning in 2011, Jet magazine went from a weekly publication to bi-weekly, later converting into digital only in July 2014; publishing its last print magazine in June 2014. The company operated a book division, which published books such as The New Ebony Cookbook and the more controversial Forced into Glory: Abraham Lincoln's White Dream. Film and television The company produced the film The Secret of Selling the Negro Market, which was released in 1954. The film was designed to encourage advertisers to promote their products and services in the African-American media. Ebony/Jet Celebrity Showcase The company produced Ebony/Jet Celebrity Showcase, a spinoff television show from the two magazines. The show debuted on August 1, 1982. It was eventually pulled off the air because John H. Johnson was dissatisfied with the quality of the guests. Ebony/Jet Showcase, a weekly, nationally syndicated TV show hosted by Greg Gumbel and Deborah Crable debuted in September 1985. By the show's third year in 1987, it was the only Black-syndicated program to reach 92 percent of Black U.S television households and 73 percent of U.S. television households, strengthening its position as the No. 1 Black-oriented interview and entertainment show. The last episode of the program aired in October 1993. Other ventures Ebony Fashion Fair and Cosmetics For over 40 years beginning in 1958, The company hosted the Ebony Fashion Fair, a traveling fashion show started by Eunice W. Johnson. The show raised money for scholarships and charities in cities across the United States and Canada. The fashion fair held its last show