Herrick; Publicis Healthcare, already in existence, will remain under the leadership of Nick Colucci. In addition, Laura Desmond became Chief Revenue Officer, leading a team of 20 Chief Client Officers who would lead client teams across all Publicis Groupe entities. The new organisation was to be effective 1 January 2016. Since 2016, Publicis has co-organised, with Groupe Les Echos, the annual technology conference, Viva Technology. In 2017, CEO Maurice Lévy replaced Elisabeth Badinter (Bleustein-Blanchet's daughter) as chairman of the supervisory board and was succeeded as CEO by Arthur Sadoun. On 21 January 2019, Publicis announced the deal to sell two of their Latinamerican agencies, NovaDigitas and Pixeldigital to BancroftX to form a new marketing firm under the group umbrella BancroftX. On 14 April 2019, Publicis announced a $4.4 billion deal to acquire data marketing firm Epsilon. On 4 February 2020, Publicis Groupe India announced the merging of existing agencies – Arc Worldwide, Solutions and Ecosys OOH, to create 'Publicis In-Motion'. In January 2014, Publicis acquired Law & Kenneth, an Indian advertising and digital agency. On 3 May 2022 French advertising holding company Publicis Groupe acquired Profitero, an e-commerce software company that provides analytics for brands, as marketer clients are increasingly seeking services in commerce. On September 2022 Publicis Groupe brings home Vietnam’s only Effie Award in 2022 with ‘Keep Stories Alive’. Operations The company owns several full-service advertising groups that undertake a range of media activities: mobile and interactive online communication, television, magazines & newspapers, cinema and radio, outdoor. The company's SAMS services include direct marketing/customer relationship management services, sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resource infrastructure, public relations, design services, interactive communications, events marketing and management, sports marketing, and production and pre-press services. Its media services include media planning, media buying, and media sales. Publicis Groupe's Vivaki developed a technological platform supported by Microsoft, Google, Yahoo! and AOL Platform A technologies that offers advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks. Controversies Qorvis, a U.S. subsidiary of Publicis, has represented the country of Saudi Arabia since the September 11 attacks and has been accused of helping to whitewash its record on human rights. More recently, the writer Ken Klippenstein obtained leaked documents from Qorvis, which show the PR company pitched a private company on a four to five minute propaganda video, which hoped to improve