ambient art that is intended to repurpose the blank space of an idle flatscreen. In addition to this, there is an ever-increasing number of companies specialising in video paintings to varying degrees. Companies such as Plasma Window, Vat19, and Digital Hotcakes have all contributed to this growing phenomenon often providing the archetypal classical ambient video paintings. These companies and increasingly other artists and companies are expanding the availability of this genre. Ambient Digital Art have evolved the concept to more specialised markets including bespoke personalised service additionally with expansion into the realm of generative art. TransLumen Technologies was founded in 2000 and applied for patents on imperceptibly different images or Subthreshold Extreme Gradual Change (STEGC) also called Fluid Stills Art Illusions. These patents were subsequently awarded and additional patents filed. TransLumen creates and provides ambient video DVD’s, HD and custom installations. They specialize in ultra-slow-motion technology and video painting. Jim Bizzocchi, an artist and Assistant Professor at Simon Fraser University's School of Interactive Arts and Technology, describes the new form: "Ambient video will emerge as a supremely pictorial form - relying on visual impact and the subtle manipulation of image, layer, flow, and transition. It sits in the visual background of our lives - always changing, but never too quickly. It does not conquer, it seduces. It rewards attention, but never commands it. Rather, its aim is to support whatever level of attention the viewer cares to bestow in the moment: a passing glance, a more intentional look, or a longer and deeper immersion within the dynamically changing experience of an ambient video world." Bizzochi must be credited with advancing the academic study of this phenomenon from his earliest papers on streaming video and other academic papers on video paintings. NomIg were among the first to create video paintings with their 2001 piece ‘Ad Infinitum’. Working as audiovisual artists, the NomIg. duo questioned what would happen if the concepts of Eno's ambient works were applied to the visual domain. As a result their works place paramount importance on fluidity of movement; an absence of direct cuts/edits; and the removal of a linear time experience for the viewer. Their video paintings are centered on near-imperceptible movement where the works cause the viewer to question whether there is any movement at all. Upon a passing glance the work appears to be still - it is only after a returning glance or concentrated