prominent R&B labels of the day such as Atlantic Records, Stax, etc. These included the nationally-charting groups The Swingin' Medallions, The O'Kaysions, The Tassels, and Bill Deal and the Rhondels. This wave of primarily white R&B artists was part of a strong but nationally short-lived musical trend known as blue-eyed soul. Revival: 1980s In the 1980s, beach music enjoyed a major revival in the Carolinas, thanks largely to the formation of a loose-knit organization known as The Society of Stranders (SOS). Originally intended as a relatively small social gathering of shag enthusiasts, "beach diggers" and former lifeguards meeting yearly in the Ocean Drive section of North Myrtle Beach, S.O.S. quickly grew to become a major Spring event. The Tams and Chairmen came back to Beach Music scene. At around the same time, a fanzine called It Will Stand (from the song of that name by The Showmen) began to delve into the history of beach music. Concurrent with the new enthusiasm for the shag, and an increased emphasis on the roots of the music came a period of revival for many of the beach bands that had come to prominence in the 1960s. In addition to these groups, younger artists began to emerge, either as members of established groups, or with groups of their own. Dedicated beach music charts began to appear, tracking the musical tastes of shaggers and other aficionados of the genre. The number of regional radio stations playing beach music began to increase substantially. In 1981, Virginia entrepreneur John Aragona sponsored "The First Annual Beach Music Awards" show at the Convention Center in Myrtle Beach. Video MC of this event was Linda Blair. In the late 1980s interest in Beach Music was revived and expanded. On November 19, 1988, live from Reynolds Coliseum, on the campus of North Carolina State University, "The Third Annual Beach Music Awards" was videotaped by Creative Center, a Los Angeles-based TV production company. The Awards show featured 20 of Beach music's stars and groups, ten Los Angeles based dancers, 20 professional shag dancers, and a twenty-piece back-up band, performing 50 of beach music hits. The 3rd Annual Beach Music Awards TV Special was produced by Ron Dunn and Susan B. Donovan. Ron Dunn, DGA, served as director and writer, along with Susan B. Donovan (choreographer), and the show's executive producer, John X. Aragona. One of the key factors was a new song