during sport events. This new law is going to take place in January 2015. In the United Kingdom, the Advertising Standards Authority have banned several ads that don't comply with the restrictions in the EU directive. In Norway, advertising for alcohol has been under a total ban since 1975. In September 2017, Facebook announced it would allow users to hide all alcohol advertisements. The move is debated within the UK, as Alcohol Research UK group welcomed the change, while the Alcohol Standards Authority said the UK already had some of the strictest rules in the world. In November 2018, Ireland introduced a law banning alcohol advertisements near schools, children play areas, public transportation, and cinemas, as well as restricting visibility of alcohol products in stores. The legislation will take effect November 2019. Australia In Australia the Alcoholic Beverages Advertising Code scheme regulates the marketing of alcohol. Advertisers need to follow a defined set of guidelines for showing alcohol advertisements on TV and radio. These ads are permitted from noon until 3 pm on school days and from 8:30 pm to 5 am every day. The ads cannot be targeted at kids and are not allowed during the broadcast of Children's (C) or Pre-school (P) classified programs on any day. Pinkwashing drinking campaigns Many alcohol companies create campaigns to raise awareness and/or funds for a particular charity (typically through the use of a "ribbon" symbol associated with a specific condition). Companies do so through alcohol products and promotions and other marketing materials. Most ribbons are not trademarked or regulated, and thus companies are able to place the image on any product. One ribbon in particular that is recognized world-wide - the pink breast cancer ribbon - has been used by multiple alcohol companies for promotion, a practice that is known as "pinkwashing". Alcohol consumption has been linked to an increased risk of multiple types of cancer, one of which is breast cancer. It has been found that even low levels of alcohol consumption (1 drink per day) increases a woman's risk of developing breast cancer. A U.S. study in 2013 found that 15% of breast cancer deaths among women were attributable to alcohol. Due to this clear association, pinkwashed alcohol advertising has been criticized for promoting consumption of a product that contributes to the problem. As breast cancer is the most commonly occurring cancer for women, alcohol advertising that emphasizes funding