centre of the 6 would be transformed from a symbol representing entertainment into the 'blue dot'. Examples of those symbols include, the masks for drama and comedy, film reels, a television set etc. January 2009–2015: When re-branded as 3e in January 2009, the new idents were made by Dublin-based Image Now. The 3e idents consists of the 'e' bouncing around the screen next to the '3', one is generic while the other one has the 'e' in flames trying to put them out. A third ident was added in October 2009 for use before soccer matches, it shows the 'e' kicking a football against the '3'. A fourth ident was added in October 2010, which features the 'e' slipping on a banana skin as a pie and rake hits it. 3e's Christmas idents were made in-house at TV3. Three idents were introduced 'Mistletoe', 'Snowballs' and 'Lights' The new idents were first show on Saturday 19 December. TV3 announced a student competition to re-brand the 3e logo, the new idents were expected to launch during I'm a Celebrity...Get Me Out of Here! in November 2014. The changes did not take place and the original set of 3e idents remain as of September 2015. On 9 January 2017 3e refreshed the channels identity and logo making it a "fun" entertainment channel. Dublin based design company Emberlight developed 3e's new look. On-air identity See also Virgin Media One 3Kids Media of the Republic of Ireland List of Irish television channels References External links Television channels and stations established in 2009 Television stations in Ireland Virgin Media 2