from its inventory to make room for the heavy amount of network programming brought on by its new CBS affiliation. KNVA gradually evolved its programming slate during the late 1990s, scaling back many of the classic sitcom reruns that populated its schedule and shifting its focus more towards a lineup consisting primarily of family-oriented sitcoms and first-run talk shows during the daytime hours, and more recent sitcoms and first-run and off-network drama series as well as select reality series at night. In September 2001, the station changed its on-air branding to "Austin's WB 54". By 2002, court shows and additional talk and reality series had been added to the schedule, while animated programs carried on KNVA's schedule were relegated to those coming from Kids' WB; it became the last station in the market that continued to run cartoons on weekday afternoons until the weekday edition of the block was discontinued by The WB in January 2006, when the network replaced it with the Daytime WB rerun block (which would evolve into The CW Daytime). Between March and September 2003, the station acquired a few syndicated shows that had been displaced from low-power independent station K13VC (channel 13) after it was forced off the air to make room for the digital signal of Killeen-licensed Univision owned-and-operated station KAKW-TV (channel 62), which had just moved into Austin the preceding year. KNVA switched to identifying as simply "Austin's WB" in September 2003, amid a growing trend among Austin's UHF television stations of reducing their dependence on referencing their over-the-air channel allocation due to the high cable penetration rate within the market in order to receive UHF signals that were otherwise impaired by the Hill Country's rugged terrain. As a (primary) CW affiliate On January 24, 2006, the Warner Bros. Entertainment division of Time Warner and CBS Corporation announced that they would launch The CW Television Network, a joint venture that initially featured programs carried over from The WB and UPN—which Time Warner and CBS, respectively, would shut down in concurrence with the new network's launch—as well as new series specifically produced for The CW. Subsequently, on February 22, News Corporation announced the launch of MyNetworkTV, a venture between its Fox Television Stations and Twentieth Television units that was created to primarily to provide a network programming option for UPN and WB stations not chosen for charter affiliation by The CW (which, in markets