initiatives explaining the foundation's key promise, which was designed to help distinguish the organization from other organizations in the oncology community. As a result of Armstrong's confessed guilt, on May 28, 2013, Nike announced that it would cut ties with the foundation after a nine-year relationship. After the 2013 holiday season, Nike ceased production of its Livestrong line of products, honoring its contract with the organization which expired in 2014. The foundation was a title sponsor of Major League Soccer club Sporting Kansas City's home stadium from March 2011 to January 2013, when the naming agreement was terminated. The deal was severed after both sides blamed the other for failing to live up to their agreement; Armstrong's doping scandal was not a factor in the decision. Subsequent developments In 2015, Livestrong hired Chandini Portteus as their new president and CEO. She formerly worked at the Susan G. Komen Foundation. In 2016, Portteus resigned and Greg Lee was appointed as President. Greg Lee had served as CFO of the Foundation for over ten years. In February 2020, the foundation announced that it would change its focus to being an "impact funder" rather than a provider of direct services, backing startups involved in improving patient care. The foundation also unveiled a new logo, moving away from its previous yellow-and-black imagery (which was strongly associated with Armstrong and its wristbands). Lee stated that the new brand was intended to reflect that Livestrong was "more than a wristband". Livestrong wristband The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band's yellow color references the yellow jersey traditionally worn by the Tour de France's overall leader. The band became a popular fashion item in the US by the end of the summer of 2004 and appeared on a majority of the contenders at the 2004 Tour de France. By 2013, 80 million Livestrong bracelets had been sold, according to Oprah. The success of the Livestrong bracelets led to many other charities selling similar wristbands as part of their fundraising efforts. Following Armstrong's lifetime ban for doping by USADA, a CNN article claimed that critics had struck out the "V" or wrote a "W" over the "ST" to make the wristband read "LIE STRONG" or "LIVEWRONG". Satirical news site The Onion marketed a lookalike parody