Itala was a car manufacturer based in Turin, Italy, from 1904 to 1934, started by Matteo Ceirano and five partners in 1903. Ceirano family background The Ceirano brothers, Giovanni Battista, Giovanni, Ernesto and Matteo, were influential in the founding of the Italian auto industry, being variously responsible for: Ceirano; Welleyes (the technical basis of F.I.A.T.); Fratelli Ceirano; S.T.A.R. / Rapid (Società Torinese Automobili Rapid); SCAT (Società Ceirano Automobili Torino); Itala and S.P.A. (Società Piemontese Automobili). Giovanni's son Giovanni "Ernesto" was also influential, co-founding Ceirano Fabbrica Automobili (aka Giovanni Ceirano Fabbrica Automobili) and Fabrica Anonima Torinese Automobili (FATA). In 1888, after eight years apprenticeship at his father's watch-making business, Giovanni Battista started building Welleyes bicycles, so named because English names had more sales appeal. In October 1898 Giovanni Battista and Matteo co-founded Ceirano GB & C and started producing the Welleyes motor car in 1899. In July 1899 the plant and patents were sold to Giovanni Agnelli and produced as the first F.I.A.T.s - the Fiat 4 HP. Giovanni Battista was employed by Fiat as the agent for Italy, but within a year he left to found Fratelli Ceirano & C., which in 1903 became Società Torinese Automobili Rapid (S.T.A.R.) building cars badged as 'Rapid'. In 1904 Matteo Ceirano left Ceirano GB & C to create his own brand – Itala. In 1906 Matteo left Itala to found S.P.A. (Società Piemontese Automobili) with chief designer, Alberto Ballacco. In 1906 Giovanni founded SCAT (Società Ceirano Automobili Torino) in Turin. In 1919 Giovanni and Giovanni "Ernesto" co-founded Ceirano Fabbrica Automobili (aka Giovanni Ceirano Fabbrica Automobili) and in 1922 they took control of Fabrica Anonima Torinese Automobili (FATA). History Three cars were offered in the first year, an 18 hp, a 24 hp and a 50 hp. In 1905 they started making very large-engined racing cars with a 14.8-litre 5-cylinder model which won the Coppa Florio and the year after that the Targa Florio. In 1907 a 35/45 hp model driven by Count Scipione Borghese, 10th Prince of Sulmona who won the Peking to Paris motor race by three weeks. These sporting successes helped sales dramatically; the company continued to grow. The company experimented with a range of novel engines such as variable-stroke, sleeve-valve, and "Avalve" rotary types and at the beginning of World War I, offered a wide range of cars. During the war Itala built aeroplane engines but made a loss producing