Exoticism (from "exotic") is a trend in art and design, whereby artists became fascinated with ideas and styles from distant regions and drew inspiration from them. This often involved surrounding foreign cultures with mystique and fantasy which owed more to the culture of the people doing the exoticism than to the exotic cultures themselves: this process of glamorisation and stereotyping is called "exoticisation". History of exoticism The word "exotic" is rooted in the Greek word exo ("outside") and means, literally, "from outside". It was coined during Europe's Age of Discovery, when "outside" seemed to grow larger each day, as Western ships sailed the world and dropped anchor off other continents. The first definition of "exotic" in most modern dictionaries is "foreign", but while all things exotic are foreign, not everything foreign is exotic. Since there is no outside without an inside, the foreign only becomes exotic when imported – brought from the outside in. From the early 17th century, "exotic" has denoted enticing strangeness – or, as one modern dictionary puts it, "the charm or fascination of the unfamiliar". First stimulated by Eastern trade in the 16th and 17th centuries, interest in non-western (particularly Oriental, i.e. Middle Eastern or Asian) art by Europeans became more and more popular with the rise of European colonialism. The influences of Exoticism can be seen through numerous genres of this period, notably in music, painting, and decorative art. In music, exoticism is a genre in which the patterns, notes, or instrumentation are designed to feel like the audience is in exotic places or old times (e.g., Ravel's Daphnis et Chloé and Tzigane, Debussy's Syrinx, or Rimsky-Korsakov's Capriccio espagnol). Like orientalist subjects in 19th-century painting, exoticism in the decorative arts and interior decoration was associated with fantasies of opulence. Exoticism, by one definition, is "the charm of the unfamiliar". Scholar Alden Jones defines exoticism in art and literature as the representation of one culture for consumption by another. Victor Segalen's important "Essay on Exoticism" reveals Exoticism as born of the age of imperialism, possessing both aesthetic and ontological value, while using it to uncover a significant cultural "otherness". An important and archetypical exoticist is the artist and writer Paul Gauguin, whose visual representations of Tahitian people and landscapes were targeted at a French audience. While exoticism is closely linked to Orientalism, it is not a movement necessarily associated with a particular time period or culture.