The Livestrong Foundation is a United States nonprofit organization that provides support for people affected by cancer. The foundation, based in Austin, Texas, was established in 1997 by cancer survivor and former professional road racing cyclist Lance Armstrong, as the Lance Armstrong Foundation. The Livestrong brand was launched by the foundation in 2003. Armstrong resigned from the foundation in 2012 after his admission of doping, leading to the rebranding of the entire organization as Livestrong Foundation. Among its activities, the foundation lobbies governmental agencies, conducts research on cancer survivors, and funds a number of smaller non-profit organizations. The cornerstone of the foundation's work was the providing of free, direct, personalized support services for people navigating the physical, practical, emotional and financial challenges of having cancer. In this effort, the foundation aimed to make the cancer care system more patient-focused. As of 2020, the foundation has shifted its focus away from "direct services", and has positioned itself as a backer of companies involved in improving patient care. History The foundation states that its mission is "to improve the lives of cancer survivors and those affected by cancer." The foundation implements its mission through direct services, community programs and systemic change. As early as 1999, the foundation began focusing on the field of cancer survivorship, specifically the practical, psycho-social needs of cancer patients and those affected by cancer. In 2000, the foundation funded cancer survivorship programs at Children's Medical Center in Ft. Worth, TX and the University of Pennsylvania in Philadelphia, PA. In 2001, the foundation awarded its first community program grant through a program that would ultimately become the Community Impact Project. The first grant was awarded to Wonders and Worries, a pilot program to help children cope when a parent has a chronic or life-threatening illness like cancer. Future recipients of the Community Impact Project include the LIVESTRONG at the YMCA, Camp Kesem, Pablove Shutterbugs, and Cancer Transitions. In 2002, the foundation launched Livestrong Survivorcare, the predecessor to Livestrong Navigation, a free one-on-one service offering cancer navigation services to patients, caregivers, friends and family members through phone, email and online services. The foundationwould ultimately open the Livestrong Cancer Navigation Center at its headquarters in Austin by 2010. Since its inception, Livestrong has served over 100,000 people through free programs and services such as emotional counseling, insurance management, clinical trial matching and guidance on treatment options. In 2008, Demand Media reached