advertised as being "2 years old". Walker had hired Cyril Callister as chief scientist and production superintendent of his factory, and it was he who had formulated Vegemite and the Kraft Walker recipe for processed cheese. Callister also built up a well-staffed laboratory at the factory. According to author, academic and activist Stephen Hagan, Red Coon cheese used a different method to Coon's, as it was pasteurised, which was not part of his patented process. In November 1934 Kraft Walker leased the factory owned by Warrnambool Cheese and Butter at Allansford, and soon expanded it. Red Coon was coated with red wax, later replaced with cellophane, and the red stripe in the current logo is a residual reference to the original packaging. It also said that production of Red Coon paused in December 1942 because of World War II, and began again in June 1948 at Allansford and also at Quinalow on the Darling Downs in Queensland. On 7 October 1949, Kraft Foods registered the trademark "COON" with the US Patent Office, claiming use since 1910. In November 1951, a new Kraft-Walker factory, primarily for the manufacture of processed cheese, was opened in Northgate, Brisbane. The buildings included a cool store for Red Coon cheese, which was being made at Quinalow in Queensland, and described as "mature cheese". It is described as "mature" in many advertisements and articles in the 1950s, although one article explicitly excludes it from the category of Cheddar cheeses. "Red Coon" cheese was referred to in a discussion about grading cheese in the Queensland Parliament in December 1958. Advertising under this name seem to have dried up in 1959. Coon (1959–2021) In 1959, Coon "Tasty" cheese started appearing in the press, with an illustrated advertisement showing labels which call the processed product "cheddar" and the Coon variety, sold in packages, described as "Kraft natural tasty Coon Cheese, fully matured", with a "robust flavour men really appreciate". A 1961 ad, also in the Australian Women's Weekly, shows a slightly different label, including the information that it is "Manufactured in Melbourne" by Kraft Foods Ltd. The ad says it is "aged to full maturity", and its marketing suggests its appeal to "active men". 21st century Lion Dairy & Drinks operated the brand for some years, until Warrnambool Cheese and Butter bought back the brand in May 2015. Warrnambool Cheese and Butter is majority-owned by Canadian dairy company Saputo