September 11 attacks due to the graphic content of the image. It featured a fighter pilot ejecting from an exploding plane. Thirty Seconds to Mars explained that they never saw it as a violent image, but felt that it was inappropriate in the wake of the events. Release and promotion 30 Seconds to Mars was released on August 27, 2002, on Immortal Records in the United States and September 30 on EMI in the United Kingdom. It was originally expected to be released in early 2002. However, the band was behind schedule and the cover design needed a reshoot. The album's compact disc featured enhanced material developed by Little Lion Studios, including a promotional video titled "Capricorn" directed by Lawton Outlaw, and a behind the scenes footage edited by Ari Sandel. The Japanese edition of the album included the bonus track "Anarchy in Tokyo". "Capricorn (A Brand New Name)" was the first single taken from 30 Seconds to Mars. It was issued a month before the album's release on July 23, 2002. It had an accompanying music video directed by Paul Fedor. "Edge of the Earth" was released as the album's second single on January 28, 2003, with a music video directed by Kevin McCullough. After five years since its original release, 30 Seconds to Mars was made available in Australia on April 7, 2007, on Virgin Records. EMI re-issued a limited edition of the album in Japan on December 2, 2009. To commemorate the 10th anniversary of the album, Thirty Seconds to Mars hosted an event called MarsX on August 27, 2012. It was broadcast worldwide through the online platform VyRT and included live playback and commentary of the record with the band, interactive discussion focused on the formation of Thirty Seconds to Mars, and exclusive acoustic performances. The album was also re-issued as a limited edition picture disc. To celebrate the 60th anniversary of the long-playing vinyl, Universal Music re-issued a double LP of 30 Seconds to Mars on September 23, 2016. A re-release on red translucent vinyl was pressed the following year in a limited edition for the 15th anniversary of the album. Touring The band promoted the album through a number of tours in North America. Even before its release, Puddle of Mudd invited Thirty Seconds to Mars to open a six-week tour for them in the spring of 2002. On January 30, Thirty Seconds to