Look"—a long-time slogan developed by Ayres merchandise manager J. Park Wood and publicity director Sidney Sullivan. The first national "That Ayres Look" appeared in Vogue magazine in 1936. The slogan continued to be used in a series of ads that promoted Ayres's image as a fashion leader for nearly fifty years. The ads featured fashions from designers such as Bill Blass, Christian Dior, Hattie Carnegie, and Norman Norell, among others. "That Ayres Look" was also the title of an Indiana Historical Society temporary exhibit about the history of the department store that ran from March 14, 2015, through August 6, 2016, at the Eugene and Marilyn Glick Indiana History Center in Indianapolis. Notes References External links (Archived) Indiana State Museum L. S. Ayres Tea Room L. S. Ayres and Company Records, 1858-1992 (Bulk 1920-1992) Collections Guide, Indiana Historical Society 1987 TV Commercial Retail companies established in 1872 Defunct department stores based in Indiana Macy's Defunct companies based in Indianapolis Retail companies disestablished in 2006 Defunct companies based in Indiana Department stores on the National Register of Historic Places Commercial buildings on the National Register of Historic Places in Indiana 1872 establishments in Indiana National Register of Historic Places in Indianapolis