to the northern slope of Mount Royal in 1943, resulting in the relocation of both the English and French bourgeoisie to this neighbourhood. Immigrants settled increasingly in the neighbourhood in the post-war period. Jews operated several boutiques on St. Lawrence Boulevard and moved into the adjacent neighbourhoods to the west. Schwartz's Montreal Hebrew Delicatessen, established in 1928, is still one of the most famous shops in Montreal, renowned for its Montreal-style smoked meat sandwiches. Greek Canadians set up many businesses in the decades that followed, particularly along Park Avenue and contributed to the local art of baking and pastry. More recently, Vietnamese and Portuguese settled in the area, as evidenced, for the latter, by Little Portugal. Since the 1980s, the area's bohemian aura and proximity to McGill University attracted young professionals, artists, and students. As rents increased, many of its traditional residents and businesses were dispersed to other parts of the city. The neighbourhood continues to gentrify, and it is now home to many upscale restaurants and nightclubs, and several trendy clothing stores are located along Saint-Laurent Boulevard and Saint-Denis Street. Geography The borough is located northeast of downtown, and was part of the City of Montreal prior to the 2002 municipal mergers. It is bordered to the south by Ville-Marie, to the west by Outremont, and to the north and east by Rosemont–La Petite-Patrie. Clockwise from the south, it is bounded by Sherbrooke St., University St., Pine Ave. (av. des Pins), Park Ave. (Avenue du Parc), the southward projection of Hutchison St., Hutchison St., and the CP railway tracks. Arts and culture The Plateau began as a bourgeois community with parts of its extensions as working-class developing around the beginning of the 20th century; the Eastern part being largely Québécois, and the Western part primarily European with a total visible minority estimated at 17%. The neighbourhood was the childhood home of Quebec writers Michel Tremblay and Mordecai Richler and both have set many stories in the Plateau of the 1950s and 60s. The Plateau is currently a creative family oriented upper-middle-class neighbourhood. Although the Eastern part is still largely Québécois, the Plateau (now nicknamed "La Nouvelle-France") is emerging as a French enclave of those fleeing Paris' transitioning cultural climate. The Plateau is characterized by brightly coloured houses, cafés, book shops, and a laissez-faire attitude that embraces its bohemian nature over the commercialized hipster culture of its Mile-End counterpart. It's