to declining ratings, Rose City Radio announced that KXJM would change formats to all sports on May 12, as "95.5 The Game." The switch almost left Portland without a hip-hop station, and as a result, would leave Portland listeners with only two choices for rhythmic music: Mainstream Top 40 KKRZ, whose playlist included some hip-hop songs, and KVMX, the market's Rhythmic Adult Contemporary station. On May 9, 2008, at 6 p.m., KVMX officially ditched its Rhythmic AC format and became Portland's new home for Rhythmic Contemporary as "Jammin' 107.5." Both KXJM and KVMX simulcasted the format that weekend until KXJM's flip to sports at 9 a.m. the following Monday, May 12. KVMX also acquired the KXJM call letters, the website and all intellectual properties from Rose City. On May 27, 2008, the original KXJM officially chose KXTG as its new call letters to better reflect the sports format and "The Game" moniker. KXTG and AM sister station KXL changed ownership would be bought by Alpha Broadcasting in May 2009. Despite the station's emphasis on local hosts, ratings success did not follow, usually peaking at about a 2.0 share in the Arbitron ratings. Live 95-5 On May 21, 2011, Alpha announced that on May 25, at 5:00 p.m., KXTG's sports format would be moving to AM 750 KXL, which was running a news/talk format that at the time was simulcasting on 101.1 FM, previously a rock station. 95.5 FM would then launch a new format at the same time, although the announcement didn't say what that new format would be. The question of what the format would be began to take on a life of its own when industry website RadioInsight reported that Alpha registered several domain names for the station, in order to keep people guessing. On May 24, 2011, a logo and website for "Live 95.5" appeared in a Google cache, with the hint referenced in its moniker as "Today's Modern Mix," indicating a contemporary music format. On May 25, at 5 p.m., KXTG flipped to a Hot AC/Adult Top 40 format as Live 95-5, Today's Modern Mix For The Modern Woman. The first song was "Raise Your Glass" by P!nk, beginning a 10,000 songs-in-a-row promotion to attract listeners interest. The station also changed its call letters to KBFF. KBFF saw its ratings improve, going from a 1.9 in its last book as a Sports outlet in May 2011