in prison. The campaign is still underway with no reported complaints to the advertising standards authorities. Sponsorship in sport The sponsorship of sporting events and sportspeople by alcohol brands is banned in many countries. For example, the primary club competition in European rugby union, the Heineken Champions Cup, is called the H Cup in France because of that country's restrictions on alcohol advertising, while the Guinness Six Nations Championship is similarly branded as "Six Nations Greatness" (with "greatness" formatted in the same typeface and colour as the Guinness logo). However, such sponsorship is still common in other areas, such as the United States, although such sponsorship is controversial as minors are often a target audience for major professional sports leagues. Alcohol advertising is common in motor racing competitions, and is particularly prominent in NASCAR and IndyCar. One major example of this was the Busch Series, sponsored by a brand of beer sold by Anheuser-Busch. That sponsorship, which started in the series' conversion from a national Late Model Sportsman races around the country to the present touring format in 1982, ended after 2007, with Nationwide Insurance, and later the cable television brand Xfinity, holding the naming rights to the series. Budweiser, the best-known Anheuser-Busch brand, has sponsored IndyCar drivers such as Mario Andretti, Bobby Rahal and Paul Tracy, as well as NASCAR Cup drivers such as Terry Labonte, Neil Bonnett, Darrell Waltrip, Bill Elliott, Dale Earnhardt Jr., Kasey Kahne and currently Kevin Harvick. Meanwhile, Miller has sponsored Al Unser, Danny Sullivan, Bobby Rahal, Rusty Wallace, Kurt Busch and Brad Keselowski. Furthermore, NASCAR mandates drivers under 21 not be permitted to wear any alcohol-branded sticker on their cars. In cases with below drinking age drivers, a specialised "Coors Pole Award - 21 Means 21" sticker is placed on such drivers' cars. One team, Petty Enterprises, refuses to participate in alcohol advertising and forfeits all alcohol monies and bonuses. For distilled spirits, teams must run a responsible drinking sticker clearly visible on the car. For Jack Daniel's, the theme is "Pace Yourself, Drink Responsibly", and includes on NASCAR's Web site a waving yellow flag warning drinkers. For Crown Royal, the television ads feature the car with the slogan "Be a champion, Drink Responsibly" and it acting as a pace car to drivers, warning them of responsibility. Jim Beam has radio ads and NASCAR mandated statements about alcohol control. None of the three, however,