Griffin Communications CEO David Griffin said the branding extension was designed to "help create a more inclusive and consistent identity for all of our programming". The move off of KWTV/KSBI studios On July 12, 2021, Griffin Communications announced that it had reached an agreement with real estate development consortium 100 Main LLC to purchase the Century Center business and retail complex in downtown Oklahoma City for $26 million. Griffin will construct a media and operations center that would house KWTV/KSBI's broadcast facilities and the company's corporate headquarters inside a vacant section of the space. Griffin will invest $10 million to renovate the building and plans for the move to be completed by summer 2022. All existing tenants are expected to continue leasing space in the building. After close to 70 years in the West Kelley Street building, the station aired its final newscast the morning of Saturday, November 12, 2022. KWTV will air its newscasts from the Downtown location starting the following evening. The balance of the weekend's newscasts will originate from sister station KOTV in Tulsa. Subchannel history KWTV-DT2 KWTV-DT2 (branded as "News 9 Now") is the second digital subchannel of KWTV-DT, which maintains a locally programmed rolling news format. Over the air, it broadcasts in widescreen standard definition on UHF digital channel 39.2 (or virtual channel 9.2 via PSIP). On cable, KWTV-DT2 is available on Cox Communications channel 53 in the Oklahoma City area, Fidelity Communications channel 9 in Lawton, Sparklight channel 33 within its southwestern and south-central Oklahoma systems, and on other cable providers throughout the market. News 9 Now traces its history to December 3, 1996, when Griffin Television launched News Now 53, a local cable news channel originally developed in partnership with Cox Communications (which only served Oklahoma City proper and Forest Park at the time) and Multimedia Cablevision (which then served the remainder of suburban Oklahoma City, including Midwest City, Bethany, Yukon and Edmond) that primarily aired simulcasts of KWTV's daily newscasts as well as rolling repeats of the station's most recently aired newscast. (During its early years, News Now 53—named for its internally designated channel assignment on participating cable systems—also occasionally aired sports and special event programs that were either exclusive to the channel or had originally aired on channel 9.) The service's creation stems from a contractual stipulation incorporated into retransmission consent agreements that Griffin reached with Cox and Multimedia in August