Swedish Fish is a fish-shaped, chewy candy originally developed by Swedish candy producer Malaco in the late 1950s for the U.S. market. They come in a variety of colors and flavors. Ingredients Swedish Fish contains: Sugar Invert sugar Corn syrup Modified corn starch Citric acid Natural and artificial flavors White mineral oil Carnauba wax (Manufactured in Canada) or Beeswax (Manufactured in Turkey) Red (Dye) #40 Yellow (Dye) #6 Yellow (Dye) #5 Blue (Dye) #1 Previous wrappers advertised the product as being "a fat-free food". They are gluten-free. Chemical properties One of the ingredients in Swedish Fish is invert sugar, a combination of glucose and fructose. Invert sugar is important in Swedish Fish due to its ability to retain moisture. Swedish Fish contain modified cornstarch which is used primarily to form its shape. It is utilized as a medium in trays when the product is put in them to be molded. In addition, white mineral oil is added to these trays to supplement the starch, prevent the candy from crumbling, and give it a shiny coating. Carnauba wax is used in Swedish Fish as a coating and gives the candy a waxy texture. Citric acid also adds to the product's shelf life. In Sweden In Sweden, a large share of confectionery sales are sold as pick and mix. Wine gums are sold in many different shapes, of which fish is just one. The Swedish Fish candy is marketed under the name "pastellfiskar", literally "pastel fish", and under the Malaco brand among others. The fish-shaped candies are also part of a Malaco bag of mixed candy called Gott&blandat. This popular candy bag was introduced in 1979 and over the years many variations of it has been made. In North America Today the Swedish Fish consumed in North America are made in Hamilton, Ontario, Canada, and Turkey by Mondelēz International. In Canada, Swedish Fish are distributed under Mondelez International's Maynards Bassetts brand. The fish are distributed in the U.S. by Mondelēz International. The fish-shaped candy gained enough popularity on its own to where the Malaco, and later Cadbury, company had to do little advertising for the product, until this past decade. A recent resurgence in popularity has resulted in greater accessibility in supermarkets and convenience stores where they are often sold prepackaged in plastic bags. Building upon this resurgence, the company recently created "Giant Fish" television advertisements and a "Treadin' Water" YouTube mini-series,