first sponsor was Russian-Ukrainian alcoholic beverage company "Soyuz-Viktan", in the 2006–07 Ukrainian championship. While the contract was signed for five years and officially presented by the presidents of the Football Federation of Ukraine and the Professional Football League of Ukraine as a title sponsor, Soyuz-Viktan was expected to stay for couple of seasons. But in 2007 a new title sponsor, "Biola" from Dnipro was announced. Previously "Soyuz-Viktan" was sponsoring the Russian ice hockey team and its Hockey Super League. In 2006 it also became the sponsor of the newly established Channel One Cup. Back in 2002, Mirror Weekly published an article that leaders of "Soyuz-Viktan" were convicted in the Autonomous Republic of Crimea to 15 years imprisonment. The reputation of "Soyuz-Viktan" was questioned on several occasions. Soon after establishment of the Premier-Liha, in 2008 a contract was signed with a new sponsor, Epitsentr K, a network of home improvement stores. The sum of the contract was announced as $3.6 million, while just three months before there were speculations that new sponsor would pay no less than $5 million. In 2013 the contract expired. A new contract was established in 2015 with a bookmaking company Pari-Match, which lasted for couple of seasons. 2006–07: Soyuz-Viktan. 2007–08: Biola. 2008–09 – 2011–12: Epitsentr. 2015–16 – 2016–17: Pari-Match. 2019–20 – 2020–21 FavBet. 2021–22 – VBet. Season's format and regulations Season regulations are one of the two most important documents (other being the competition calendar) that are adopted by the Premier League prior to each season. The Premier League directly organizes and conducts competitions among member clubs. Competitions are conducted on the principle of "Fair play" and according to the competition calendar which is approved by the Premier League General Assembly and the FFU Executive Committee 30 days before start of competitions. Until 2019 all advertisement, commercial rights and rights on TV and radio broadcasting of games of championship and cup belong to the club that hosts them (the Super Cup of Ukraine and the "Gold game"). All advertisement, commercial rights and rights on TV and radio broadcasting of the game of Super Cup and the "Gold game". Before 2014 Premier League was also administering some rounds of the Ukrainian Cup (round of 8, quarterfinals, and semifinals). The earlier rounds were administered by the Professional League and the final by the Federation. Since 2014 the organization of Ukrainian Cup competitions in full belongs exclusively to the