to Frederick Beer, who already owned The Observer. Beer appointed his wife, Rachel Sassoon Beer, as editor. She was already editor of The Observer – the first woman to run a national newspaper – and continued to edit both titles until 1901. The Kemsley years (1915–1959) There was a further change of ownership in 1903, and then in 1915 the paper was bought by William Berry and his brother, Gomer Berry, later ennobled as Lord Camrose and Viscount Kemsley respectively. Under their ownership, The Sunday Times continued its reputation for innovation: on 23 November 1930, it became the first Sunday newspaper to publish a 40-page issue and on 21 January 1940, news replaced advertising on the front page. In 1943, the Kemsley Newspapers Group was established, with The Sunday Times becoming its flagship paper. At this time, Kemsley was the largest newspaper group in Britain. On 12 November 1945, Ian Fleming, who later created James Bond, joined the paper as foreign manager (foreign editor) and special writer. The following month, circulation reached 500,000. On 28 September 1958, the paper launched a separate Review section, becoming the first newspaper to publish two sections regularly. The Thomson years (1959–1981) In 1959, the Kemsley group was bought by Lord Thomson, and in October 1960 circulation reached one million for the first time. In another first, on 4 February 1962 the editor, Denis Hamilton, launched The Sunday Times Magazine. (At the insistence of newsagents, worried at the impact on sales of standalone magazines, it was initially called the "colour section" and did not take the name The Sunday Times Magazine until 9 August 1964.) The cover picture of the first issue was of Jean Shrimpton wearing a Mary Quant outfit and was taken by David Bailey. The magazine got off to a slow start, but the advertising soon began to pick up, and, over time, other newspapers launched magazines of their own. In 1963, the Insight investigative team was established under Clive Irving. On 27 September 1964, the Business section was launched, making The Sunday Times Britain's first regular three-section newspaper. In September 1966, Thomson bought The Times, to form Times Newspapers Ltd (TNL). It was the first time both The Sunday Times and The Times had been brought under the same ownership. Harold Evans, editor from 1967 until 1981, established The Sunday Times as a leading campaigning and investigative newspaper. On 19 May