the AM station, but with fewer interruptions and with mostly pre-recorded DJ comments. Some hours were still simulcast. 1974-198?: Soft rock On October 16, 1974, the station's license was voluntarily transferred by the FCC to Greater Philadelphia Radio, Inc. (a subsidiary of Greater Media), with an effective date of January 6, 1975. On September 2, 1975, the station's call sign was changed to WMGK. The station adopted a soft rock format and changed its slogan to "Magic Music" with the Magic 103 branding. The first song aired under the new call sign was "Could It Be Magic" by Barry Manilow. The music on Magic 103 was mostly album cuts from singer-songwriters of the 1960s and early 1970s, presented in four-song blocks with minimal talk. The station would not play artists primarily found on the Top 40, such as The Carpenters or Anne Murray. The playlist was made up of softer songs heard on album rock stations, from artists such as Elton John, Carole King, Billy Joel and Carly Simon. The format was quite successful, with Greater Media putting "Magic Music" on its other FM stations, along with call letters referring to "Magic," WMJC in Detroit, WMJX in Boston and WMGQ in New Brunswick, New Jersey. On December 22, 1976, the FCC granted Greater Philadelphia Radio, Inc. a construction permit to relocate the station's transmitter and antenna to the Roxborough section of Philadelphia. The station's license was renewed by the FCC with the new facilities on July 12, 1978. Over time, WMGK began to lose listeners to WUSL, known as "US 1". WUSL had switched from easy listening to a soft vocal format similar to WMGK, but with a shorter playlist of more familiar songs. Eventually, WMGK responded with an even tighter playlist, moving from soft rock to a soft adult contemporary format and rebounded past WUSL in the ratings. The station was programmed by the late Dave Klahr and signed on by its first midday host Pete Booker, who later programmed Greater Media sister station WMJC in Detroit, and who recently retired as CEO of the Delmarva Broadcasting Company. 198?-1994: Adult contemporary In the mid 1980s, Magic 103 leaned soft, but played several uptempo songs an hour, along with more current product. In the spring of 1986, WMGK started a contemporary jazz show called Sunday Morning Jazz, later renamed Sunday Evening Jazz in early 1987. The show was hosted by