WLVW (107.3 FM) – branded as K-Love – is a non-commercial Christian adult contemporary radio station licensed to serve Washington, D.C. Owned and operated by the Educational Media Foundation, WLVW does not broadcast any local programming, functioning as the Washington metropolitan area network affiliate for K-Love. The station's transmitter resides in the district's northwest quadrant. In addition to a standard analog transmission, WLVW is available online; the station also broadcasts in the HD Radio format. History WMAL-FM On May 15, 1948, the station signed on as WMAL-FM, owned by The Washington Evening Star. WMAL-FM mostly simulcast co-owned WMAL (630 AM), the market's ABC Radio Network affiliate; as network programming moved from radio to television in the 1950s, WMAL and WMAL-FM switched to a full service middle of the road format. In the late 1960s, WMAL-FM switched to a combination of easy listening and classical music, mostly automated with the exception of Harden and Weaver, which aired on both WMAL and WMAL-FM Monday through Saturday mornings. In the 1970s, WMAL-FM flipped to album-oriented rock as "The Soft Explosion." Live disc jockeys were added and automation was cut back to nights and weekends. In 1977, ABC acquired WMAL-AM-FM for $16 million, then a record price. WRQX WMAL-FM changed its call sign to WRQX on December 7, 1977. On April 15, 1979, WRQX changed to Top 40/CHR; branded as "Q107", the station eliminated automation completely. At noon on August 31, 1990, the station changed to Hot AC, branded as "Mix 107.3." The first song on "Mix" was "Let The Music Play" by Shannon. WRQX was one of the many Disney/ABC Radio stations that merged with Citadel Broadcasting in 2007. Citadel, in turn, merged with Cumulus Media on September 16, 2011. Previous slogans have been "Not too hard, Not too light", "The Best Mix of the 80s, 90s & Today", "The Best Mix of...Everything", "Washington's Best Music Mix", "Today's Best Hits", "All the Hits", "More Music, More Variety", and "DC's Best Music Mix." On April 27, 2013, long-time morning show host Jack Diamond was unexpectedly released from the station when his contract expired and management declined to renew it. Diamond had been at the station since the day the it flipped to "Mix" in 1990. There was speculation that the station would take the morning show in a new direction to compete against top 40-formatted WIHT. Bert Weiss, the host of "The Bert Show"