already – custom publishing is one area proven to be thriving in the online media world. Another is the common payment system implemented in Slovakia and Slovenia by Piano Media. In this model publishers agree to go behind a paywall simultaneously and then start to charge the customer for access to all newspapers and all articles. While not all content is paid, exclusive content is and the model enables publishers who are unable to erect a pay-wall by themselves to start earning revenue outside of advertising from the internet. The increased accessibility and interactivity of online journalism has also created new opportunity in the guise of crowdsourcing, enabling people to get investigative journalists working on stories that they themselves have suggested and funded. Some success in new models for paid content is being found in the use of paywalls, especially "soft" paywalls, which blend into freemium models. Newspapers, in particular, have been implementing paywalls in an attempt to increase revenue, which has been diminishing due to a decline in print subscriptions and advertising revenue. The approaches to paywall implementation range. For example, The New York Times experimented with a metered paywall, on which they spent a reported $40 million to code and took 14 months to implement. Other publications have turned to providers to implement a solution for them, such as Weekly World News, which announced in January 2013 that they would be utilizing a pay model. Use of pay what you want has also proven successful, at least for special promotions. Pay After Reading (PAR) is a new business model and the principle for paid Internet content. This principle was applied for the first time by Slydoo on their Travel guides generator and means that the end users has access to information available in the database, not public, not free of charge, however, payment for the information occurs only after downloading / reading this information. The main reason for this approach is to overcome the natural block that has any user who should pay for the information / content without the detail knowledge of this information upfront. The author (Radomir Adamek) of this principle assumed that this model will become usual for most applications working with paid content. See also Paywall Freemium Pay what you want References Copyright law Intellectual property law Business models