profit in 2010, however the downturn in the Irish market and falling advertising rates did cause the channel problems during 2009. Revenue was down in 2008 from 2007, while expenses during 2008 had been reduced slightly. Programming In 2009, several rearrangements of the 3e schedule occurred. These included showing repeats of Xpose and Emmerdale straight after TV3, followed by putting Xpose on at 17:30 instead of 18:30 and removing repeat showings of Emmerdale and replacing them with repeat showings of Coronation Street. Each of the changes failed to ignite 3e audience share, at first a small drop was seen. Xpose was returned to 18:30, while a Coronation Street omnibus was on a Sunday afternoon, however ultimately both ITV soaps were dropped from the 3e schedule. 3Kids On 27 June 2016, 3e began to broadcast a kids programming block titled 3Kids. The programming block airs seven days a week from 07:00 to 10:00, which features shows such as Barney & Friends, Origanimals, Teletubbies, Ghosts of Time, The Wiggles, Stella and Sam, Winx Club, and Babar and the Adventures of Badou among others. From Monday 9 January 2017, 3Kids moved to sister channel Be3. This was part of a major TV3 rebrand. Since 30 August 2018 when be3 become Virgin Media Three, the 3Kids branding has not been used. However, children's shows were broadcast from 07:00-09:00 daily on Virgin Media Three and was branded as Virgin Media Kids. The programming block was later quietly discontinued in September 2021, with Virgin Media Television now no longer broadcasting any kids programming. Homegrown Channel 6 produced several shows to compete with both RTÉ2's and TV3's youth orientated programming, such as, Cois Farraige an Irish surfing and surf culture show hosted by Jenny Buckley, Access Hollywood also hosted by Jenny Buckley, Day Shift a weekend morning music show, Game On a video games show, Night Shift a late night interactive music show hosted by Michelle Doherty, Quiz 6 a phone-in quiz show, where viewers could answer on screen puzzles to win cash and Take Six a movie show hosted by Taragh Loughrey Grant who was later replaced by Elsa Jones, Sean Munsanje and Serena Bellissimo. Channel 6 had cancelled all but Day Shift, Night Shift, Pop Scene and Take 6 by the time TV3 had bought the station. TV3 cancelled all of the remaining Channel 6 programmes as it re-branded the channel as 3e. With the