most visited. The marketing strategy also included advertisement in press, on leaflets and posters. After Józef Adam's death in 1911, the firm was inherited by two of his sons, Leopold and Henryk. The former was a graduate of the Chemical Faculty of the Vienna University and took over the production while the latter was a lawyer and continued their father's active marketing strategy. They also introduced new brands, until their times sold only locally. When Poland regained her independence in 1918, the company had a well-established name and the brothers decided to stay with their father's name rather than change it to include their own name. The popularity of the spirits was so great that in many Polish books and poems of the epoch, the brand "Baczewski" was used as a synonym to "vodka." During World War II In the Interbellum the company was run by Leopold's son, Stefan Baczewski. He decided not to increase the volume of production to preserve the prices and the quality. To promote the most luxurious of the products, Stefan also signed contracts with two of the Polish trans-Atlantic ocean liners, the M/S Piłsudski and M/S Polonia. He was also the first spirits producer to transport his products by plane on a daily basis. Since the 1930s the liquors from Lwów were shipped to Paris, Vienna and Prague by plane. In an interesting example of marketing, some of the clear 40% vodkas produced by J.A. Baczewski company were labelled with the brand and a small slogan saying that "the only vodka of comparable quality is produced by Pierre Smirnoff of Russia." The Lwów-based Smirnoff factory introduced a series of similar labels. Baczewski distillery was the leading and most popular Polish distilleries in terms of quality and reputation. Its two flagship products were Monopolowa and Perła. After the outbreak of the Polish Defensive War of 1939, the factory was bombed by the Luftwaffe during the Battle of Lwów. After the city was seized by the Soviet Union, the remnants were levelled to the ground and an emery paper factory was built in its place. However, the brand continued to live as a synonym of quality. Its popularity was maintained by many notable writers and poets of the epoch, including Marian Hemar and Feliks Konarski (Ref-Ren). Last bottles of Baczewski's spirits were sold for huge prices even 30 years after the war. Modern times After the Second