Nintendo New York (previously known as Nintendo World and The Pokémon Center) is the flagship specialty store of video game corporation Nintendo. Located in 10 Rockefeller Plaza, at Rockefeller Center in New York City, the two-story, store opened on May 14, 2005. The store sells a wide variety of Nintendo video games and merchandise, including apparel, hardware, and accessories that are exclusive to the store, such as Japanese Mario character plushies, and special guides to a wide variety of Nintendo games. The store includes a dedicated Pokémon section. On the second level of the store, there are kiosks with various Nintendo Switch games running, allowing anyone to play. The second story also serves as a museum featuring past Nintendo game systems and peripherals. Notable items include the Power Glove, an original Nintendo Entertainment System, a Nintendo Famicom from Japan, and a still-working Game Boy that was damaged in a bombing during the Gulf War. Nintendo New York regularly holds tournaments and shows for new games, giving early releases and prizes to winners. In addition, they have held screenings for multiple official Nintendo broadcasts, most commonly Nintendo's annual main E3 presentation. History The space was formerly called The Pokémon Center, which opened on November 16, 2001. It ran until January 2005, when it closed for remodeling, reopening as the Nintendo World store 4 months later. On September 25, 2005, developer Shigeru Miyamoto visited the Nintendo World store to commemorate the release of Nintendogs and the 20th anniversary of Super Mario Bros. On July 10, 2010, Dragon Quest creator Yuji Horii visited the Nintendo World store to commemorate the release of Dragon Quest IX: Sentinels of the Starry Skies. On November 1, 2010, the Nintendo World store re-opened after a three-week makeover that included various upgrades, including the addition of new Nintendo DSi systems, adjusted lighting, and an expanded museum area. Part of the makeover included getting ready for the 25th anniversary celebration of Super Mario Bros. on November 7, 2010. Guests to the celebration included Nintendo of America President Reggie Fils-Aimé and Shigeru Miyamoto. On November 17, 2012, the Nintendo World store had a big launch event for the Wii U, with hundreds of people in attendance. Reggie Fils-Aimé (who grew up in the NY area) made an appearance at the event. From November 21, 2014 until January 15, 2015, anyone with a copy of Pokémon Omega Ruby or Alpha Sapphire