Additional brands A–B C–E F–I J–L M N–R S–T U–Z Vineyard trials Viticulturists at Gallo use their vineyard resources to trial new grape variety plantings in California wine regions in an effort to see which varieties grow best in various climates and soil types. One of the varieties that Gallo has been trialling in the San Joaquin Valley is the French wine grape Ederena. Advertising Advertising Age noted that "the Gallo experience," during the 1950s, '60s, '70s and 1980s, wore down many an ad agency. Ernest Gallo was listed in the periodical's "The TOUGHEST Clients" series. Awards E & J Gallo Winery was named the "Bon Appetit Winery of the Year" in the 1996, 1998, and 2001 San Francisco International Wine Competitions. Intangible Business, a brand valuation firm, rated Gallo as the world's "Most Powerful Wine Brand" in 2006, 2007, 2008, and 2009. See also Gallo family Napa County wine Further reading Ernest_Gallo California Wine Industry Oral History Series, University of California References External links Wineries in California Companies based in Stanislaus County, California 1933 establishments in California American companies established in 1933 Food and drink companies established in 1933 American brands Wine brands Gallo family Family-owned companies of the United States