the magazine quickly enchanted both the youth and the most prominent intellectuals of the 1950s and 1960s with its innovations. Among its contributors were Albert Camus, Jean-Paul Sartre, André Malraux and François Mauriac. During Mendès-France's pivotal eight-month term as Council President (the formal title for the Prime Minister during the Fourth Republic), JJSS served him as a shadow councilor. Servan-Schreiber was conscripted to Algeria in 1956 – to still his dissent, says Giroud. Drawing on his experiences there, he published his first book, "Lieutenant en Algérie". Its account of the brutality of French repression caused a controversy over its alleged deleterious effect on the army's morale. L'Express ran excerpts from the book. Servan-Schreiber opposed General De Gaulle's return to power in 1958. However, De Gaulle was successful, and the influence of L'Express began to wane. In the same period, JJSS experienced other upsets. His family lost control of Les Échos; he split politically with Mendès-France; he divorced his first wife, and separated from Françoise Giroud, his mistress since the early 1950s, in order to marry Sabine Becq de Fouquières, who would become the mother of his four sons David, Émile, Franklin, and Édouard. In 1964 following a study which he commissioned from his brother Jean-Louis, JJSS transformed L'Express into a weekly news magazine patterned after TIME. L'Express soared in popularity once again. It broadened its coverage to such subjects as new technologies and women's liberation. It became a mirror of the changing French society. The American Challenge As the 1960s unfolded, Servan-Schreiber found himself in the position of a rich press lord, a political editorialist always chasing after new ideas. His trenchant analysis drew some of the first minds of his generation to him. Growing more and more disenchanted with De Gaulle's policies, he was no longer willing to settle for an observer's role. He found a collaborator in Michel Albert, who provided him with extensive documentation to inform his editorials. One of Albert's reports struck him particularly. It presented the United States and Europe as engaged in a silent economic war, in which Europe appeared to be completely outclassed on all fronts: management techniques, technological tools, and research capacity. Servan-Schreiber saw in this thesis the potential for a seminal book. He fleshed it out with reading keys and concrete proposals for a counter-offensive. The result was his international best-seller Le Défi Américain ("The American Challenge", 1967). It sold 600,000