concert in 2004 and some of her music videos. Bagaikan Sakti concert and SimplySiti (2010–2011) In 2010, she performed at Konsert Bagaikan Sakti which was held in Esplanade – Theatres on the Bay, Singapore alongside Malaysian producer-composer-songwriter, M. Nasir which also was broadcast live through Astro Box Office Events (Channel 955) on 1 January, and the repeat show from 2 to 10 January. Her own company, Siti Nurhaliza Productions (M) Sdn. Bhd. has also produced a concert for two Malaysian award-winning artists, Faizal Tahir and Aizat Amdan entitled Konsert Satu Suara which was accompanied by Simfoni Orkestra Kebangsaan (National Orchestra Symphony) on 12 February until 14th at Istana Budaya. On 25 March, she received her first award of the year, Anugerah Artis Contoh HIP TV 2009 (HIP TV Role Model Artist Award 2009) defeating four other candidates based on votes from viewers through short message service (SMS). On 30 March, she launched her own beauty and cosmetic products under the name SimplySiti. The products underwent research and development in Korea, and are incorporated with Nanotechnology before receiving approval of Halal status by JAKIM. 6 days later, she received her 13th consecutive award of Penyanyi Wanita Paling Popular 2009 (Most Popular Female Singer 2009) and the overall category award, Bintang Paling Popular 2009 (Most Popular Artist of 2009) from Anugerah Bintang Popular Bintang Harian 2009 with votes from over 225 300 votes from the readers of Berita Harian. The latter one is her seventh time winning the same accolade. On 21 April, Siti won herself another two awards based on popular votes through SMS service from Anugerah Pilihan Pembaca Media Hiburan (APPMH) 2009/10 (Media Hiburan Readers' Choice Awards 2009/10). She won the award for Artis Wanita Berkulit Cantik 2009/10 (Female Artist with a Flawless Skin 2009/10) and special piece of the ceremony, Anugerah Khas APPMH 2009/10 (Special Award of APPMH 2009/10). In addition, on 2 May, she won herself her sixth and seventh awards of 2010 from Anugerah Industri Muzik (AIM) ke-17 2010 (17th Malaysian Music Industry Awards 2010) where she won two vocal awards, Persembahan Vokal Terbaik Dalam Lagu (Wanita) (Best Vocal Performance in a Song (Female)) through her single, Ku Percaya Ada Cinta and Persembahan Vokal Berkumpulan Dalam Lagu (Best Group Vocal Performance in a Song) through her single, Amarah from her collaboration album with Indonesian artiste, Krisdayanti, CTKD. This is her 11th time winning Best Vocal Performance out