Charles Shaw wine brand of varietals, which for over ten years were commonly nicknamed "Two Buck Chuck" because of the retail price of $1.99 a bottle at Trader Joe's stores in California and some other states. "We choose to sell good quality wines at $2 a bottle because we think it's a fair price," Fred Franzia told ABC News. "We think the other people are charging too much." The Charles Shaw Chardonnay wine won the double gold at the 2007 California State Fair Commercial Wine Competition. Brands The Bronco Wine Company maintains over 250 brands of wine, including: Controversies In 1993 Franzia and Bronco Wine Company were indicted on federal charges of conspiracy to defraud by misrepresenting cheaper grapes as premium Zinfandel and Cabernet Sauvignon. Bronco pleaded no contest and paid a $2.5 million fine. Franzia also pleaded guilty for his involvement, paid a $500,000 fine, stepped down as Bronco's president and member of the company's board of directors and agreed to refrain from having any involvement with grape purchasing for five years in lieu of prison time. Franzia has also been at odds with California's premium winemakers for several years over his inclusion of Napa and other related appellation terms on labels of his wines. Franzia sued the state of California over implementation of a 2000 law that tightened federal labeling laws. His lawsuit was unsuccessful initially and up through the appeals process as well; he eventually sought certiorari in the United States Supreme Court, but the Court declined to take the case. References External links Company information from Hoover's Online. Fred Franzia Warms at 30th Anniversary of Bronco Wine Company by Paul Franson from Wine Business Monthly in June 2004. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/05/18/WIGG0ISRON1.DTL Article from San Francisco Chronicle regarding labeling lawsuit http://www.inc.com/magazine/20060501/franzia.html Article from Inc. magazine about Fred Franzia How a $2 bottle changed wine industry article from msnbc.com Wineries in California California wine Ceres, California Companies based in Stanislaus County, California Food and drink companies established in 1973 1973 establishments in California