government's neglect of youth issues. In response to Conservative TV and radio attack ads, the YLC launched the "Hi.im.a.liberal.ca" initiative, a spoof of the Mac/PC ads, which garnered media attention for its novelty. In May 2010, they began a campaign in opposition to Bill C-391 and in support of the federal long gun registry. Other initiatives during this period included the "Red Revolution" campaign (focusing on "taking Canada back" by improving youth involvement in politics), the "Go Green, Vote Red" initiative (to appeal to environmentally-minded voters and promote the party's "Green Shift" program) and the "End the Crisis" campaign (to increase the admission of Middle Eastern refugees displaced by the Syrian Civil War). In the lead-up to the 2015 election, the YLC adopted two landmark policies, supporting the legalization of marijuana (2011) and medical assistance in dying (2013). Young Liberals mobilized and successfully persuaded the party as a whole do endorse these at the 2012 and 2014 Biennial Conventions. These were embraced by new leader Justin Trudeau; both were included in the Liberals' 2015 election platform and are now being implemented by the Trudeau government. Campus and Riding Clubs The Young Liberals of Canada have almost 50 active campus Young Liberal clubs at post-secondary institutions in every province, as well as riding Young Liberal clubs in most of Canada's 338 ridings. These clubs are established by Provincial and Territorial Boards and accredited by the National Executive of the YLC. Much like the YLC and PTBs, these have an executive structure led by a president. Each club may send delegates, with voting rights, to provincial, territorial, and/or national conventions and conferences for both the YLC and the Liberal Party of Canada. Riding clubs are often geared towards high schools students and work closely with local riding associations, MPs and candidates. Campus clubs (which are often larger and more active) organize many activities throughout the year, including bringing politicians and other speakers to campus, facilitating policy discussions and debates and assisting local MPs at election time. Many of the YLC's best-known alumni and most prominent policies started with campus clubs. Relationship to the party The Young Liberals of Canada have a dual mission - representing the interests and values of youth within the Liberal Party and promoting the party's ideas and policies to Young Canadians. With a membership encompassing all registered Liberals who have not yet celebrated their 26th birthday, it is