music manager may be present during recording sessions and should support the artist during the creative process while not interfering between the artist and the producer, but musicians may also find valuable feedback in the extra pair of ears and this should be carefully considered as well. The manager may gain access to a recording studio, photographers, and promotions. He or she will see that CD labels, posters, and promotional materials appropriately represent the band or artist, and that press kits are released in a timely manner to appropriate media. Launching a CD with complementary venues and dates is also a music manager's responsibility. Among all the business and professional responsibilities that music managers assume; they also become a pseudo parent for the group and help with personal matters usually. This is both for the psyche of the group and to ensure that things are running smoothly. Early on in an artist's career, the different facets of management and marketing fall upon either the band itself or, if they have one, their manager. Because the band or artist is relatively unknown initially, promotion, booking, and touring are minimal. A new music manager begins by establishing a clear understanding of what the artist(s) want. This can be accomplished through either a written or verbal contract. A music manager's first task is to solidify all artist development aspects and then concentrate on product development. Management strategies Despite the dominant presence of digital media in the music industry, there are many typical strategies that even the most modernized managers must adhere to in order to reach the managerial goals effectively. Most of these trick-of-the-trade strategies are employed to establish and maintain connections with booking agents, promote the activities of the artist, and manage finances in order to optimize the artist's ability to book gigs, establish a fan base, and ultimately bring in revenue from their work, respectively. Booking gigs Among the more traditional responsibilities of music managers are booking and promoting gigs for their artist(s). Managers often become known for establishing ongoing relationships with specific venues, booking one artist at the venue regularly, or several artists on their roster. A large number of 'how-to' books have been published on the topic. Internet strategies As technology has advanced, the music industry has consequently undergone a drastic change in the way it operates. The internet has made it both easier and harder to attract the