enabled the new owners to honour vouchers issued prior to the company falling into administration. Mrs. Elnaugh admitted in her book Business Nightmares that her finance team had lost track of the company's voucher liabilities and its debts to suppliers. After Red Letter Days went into administration with a balance sheet deficiency approaching £9 million, Elnaugh left the Dragons' Den. Restart Since 2005, Red Letter Days has continued to offer a wide range of experiences, including car racing, skydiving, white water rafting, hot air ballooning, paintball, bungee jumping, and spa days. Under Paphitis and Jones' ownership, the company went from administration to an annual turnover of over £20 million. They sold the now profitable Red Letter Days to Buyagift for an undisclosed price, claiming that "the time felt right and the sale will ensure an exciting and progressive next chapter in Red Letter Days' evolvement". Buyout Red Letter Days was bought by the French multinational company Smart&co S.A.S in 2017, joining other brands like Buyagift, Dakotabox and Odisseias. In June 2019, ownership of the company was transferred to Buyagift plc, and the limited company was put into voluntary liquidation with a declaration of solvency. SmartBox founder Pierre-Edouard Sterin and CEO John Perkins resigned, and a new CEO, Olivier Fajour, was appointed. References External links Companies established in 1989 Re-established companies Privately held companies of the United Kingdom Giving 1989 establishments in the United Kingdom 2017 disestablishments in the United Kingdom 2017 establishments in Ireland 2017 establishments in France