Alfonso Maximiliano Victorio Eugenio Alejandro María Pablo de la Santísima Trinidad y Todos los Santos, Prinz zu Hohenlohe-Langenburg (28 May 1924 – 21 December 2003) was a Spanish businessman known for his promotion of the Spanish resorts of Marbella and the Costa del Sol. He also founded the Marbella Club Hotel. Background He was born in Madrid as the eldest son of Prince Maximilian Egon zu Hohenlohe-Langenburg (1897–1968) and his wife, María de la Piedad de Yturbe y von Scholtz-Hermensdorff, Marquesa de Belvís de las Navas (1892–1990). She was known as Piedita and was the daughter of Manuel Adrián de Yturbe y del Villar (Mexican ambassador to St. Petersburg, Vienna, Paris and Madrid) and María de la Trinidad von Scholtz-Hermensdorff y Caravaca, Marquesa de Belvís de las Navas. On his father's side, Hohenlohe came from a family which traced its history to the 12th century and whose members were reigning Princes of the Holy Roman Empire in Württemberg until Napoleon I's invasion. He descended from a younger, Catholic branch that had inherited property in Bohemia during the 19th century. His mother Piedad was Marquesa de Belvís de las Navas and granddaughter of Francisco-María de Yturbe, Mexican Minister of Finance, of Basque origin. King Alfonso XIII of Spain was his godfather at a christening in the royal palace. Alfonso had five siblings – Maria Francesca (known as Pimpinella, his eldest sister, Marquesa de Belvís de las Navas), Christian, Elisabeth, Max Emanuel and Beatrice (known as Teñu). The hereditary wealth of the Hohenlohe family was depleted in the 20th century. His mother lost estates in the Mexican Revolution, and after the fall of the Third Reich, property in Germany and Czechoslovakia disappeared behind the iron curtain. Early life Alfonso was educated by private tutors in Bohemia and Spain, learning fluent German, Spanish, French and English. His father owned Rothenhaus Castle (today Červený Hrádek Castle in Jirkov, Czech Republic) where he tried to prevent the occupation of Czechoslovakia by Hitler in 1938 through diplomatic negotiations with the British government. In August 1938, the British mediator in the dispute between Germany and Czechoslovakia over the Sudetenland, Lord Runciman, met the leader of the Sudeten German Party (SdP), Konrad Henlein, at Rothenhaus Castle − to no avail. During World War II, Max Egon of Hohenlohe-Langenburg, without having an official function, tried several times in vain to prevent a further escalation of the war in Europe,