academically or otherwise. Parenting While Unconditional Parenting (2005) is Kohn's first book that deals primarily with raising children, he devoted two chapters to this topic in Punished by Rewards (1993). He discusses the need for parents to keep in mind their long-term goals for their children, such as helping them grow into responsible and caring people, rather than on short-term goals, such as obedience. The key question, he argues, is "What do kids need – and how do we meet those needs?" One of Kohn's most widely circulated articles is "Five Reasons to Stop Saying 'Good Job!'" which argues that praise, like other forms of extrinsic inducements, tends to undermine children's commitment to whatever they were praised for doing (i.e., children are taught to do things in order to get praise rather than do the things because it is right to do so, or because it is enjoyable to do so). Later, he expanded this critique to suggest that positive reinforcement, like certain forms of punitive "consequences," amount to forms of conditional parenting, in which love is made contingent on pleasing or obeying the parent. Another book by Kohn, The Myth of the Spoiled Child (2014), addresses common assumptions about "overindulged" kids, "helicopter" parents, self-esteem, and self-discipline, and it criticizes what he calls "the deeply conservative ideology" behind complaints that children receive trophies, praise, and "A"s too easily. Management Two of Kohn's books, No Contest (1986) and Punished by Rewards (1993), address competition and "pop behaviorism" in workplaces as well as in families and schools. Both attracted considerable attention in business circles, particularly when the late W. Edwards Deming, known for inspiring the quality improvement movement in organizations, endorsed both books. Kohn spoke at conferences and individual corporations on management during the 1990s, and his work was debated in the Harvard Business Review, CFO Magazine, the American Compensation Association Journal, and other publications. Works Kohn has published 14 books. This includes eight on issues in education (e.g., homework, standardized testing, grades, teaching styles), two on parenting, and four on general topics (e.g. human nature, competition, motivation). His books have been translated into two dozen languages. No Contest: The Case Against Competition (Houghton Mifflin, 1986/1992) You Know What They Say...: The Truth About Popular Beliefs (HarperCollins, 1990) The Brighter Side of Human Nature: Altruism and Empathy in Everyday Life (Basic Books, 1990) Punished by Rewards: The Trouble with Gold Stars, Incentive