Nurhaliza celebrated her 25th anniversary in the music industry with the hashtag JubliSITI25 and the tagline 25 Years of Siti Nurhaliza. The 42-year-old artist, who has released 29 albums in her 25 years as a singer, launched a new album that features children's songs, befitting her little one's arrival. The album features seven tracks with two additional lullabies. Six of the songs are traditional children's songs which have been re-arranged and will have slightly different lyrics. Among them are Bintang Kecil, Burung Kakak Tua, Buai Laju-Laju, Tepuk Amai-Amai, and Suriram. Some will be turned into medley numbers. Another track, Anakku Sayangku, has been adapted from Tan Sri P. Ramlee's popular tune, Anakku Sazali, and the album also includes two songs composed by Siti herself for her children, for Siti Aafiyah [2018] & "Anaknda" by Dato' Sri Siti Nurhalizafor Muhammad Afwa [2021]. Siti recorded the album over three days in early March 2021, with her pregnancy entering its 8th month. Later on 3 April, Siti, who runs several businesses, including Siti Nurhaliza Production (M) Sdn. Bhd, Siti Nurhaliza Marketing Sdn Bhd, Siti Nurhaliza Collections Sdn Bhd, SN Mobile Digital Sdn.Bhd, Siti Sound Sdn Bhd, Simply SS Trading Sdn Bhd [SimplySiti], Creación By Siti Nurhaliza, BeauTyra, BeauSiti, BeauNest, BeauKids & CTDK Holdings Sdn Bhd and her own foundation called Yayasan NurJiwa [NurJiwa Foundation], Siti launches her own hijab label called AFIYA by Siti Nurhaliza with the collaboration of famous Malaysian fashion designer Dato' Jovian Mandagie. She said that The Afiya Label pays tribute to her first-born child, who she says radiates positivity, intelligence, elegance and above all. Siti later added that the label is said to be like a "fairy tale come to life" and a "dream come true" for Siti Nurhaliza. Siti & Jovian, along with her make-up line SimplySiti, launched a Jovian 3-Ply Disposable Mask CTDK Edition the day before she launched her hijab label, which are said to be high quality, eco-friendly, with a variety of other benefits. Before Siti put her full focus on her second child, on 7 April 2021 Siti launched a limited edition gold wafer to mark her auspicious silver jubilee anniversary, which is a collaboration between CTDK Holdings Sdn Bhd, Simply SS Trading Sdn Bhd [SimplySiti], Siti Nurhaliza Production (M) Sdn. Bhd and the Malaysian Islamic Economic Development Foundation (YaPEIM) at the Islamic Arts Museum Malaysia. On 19 April, Siti welcomed her second child