in Summer 1982. "Continuous Music—93FM WDRQ" was a success, and the opening of Beverly Hills Cop features an advertisement for this version of WDRQ on a city bus. Bartell sold the station to Amatuoro Broadcasting in the early 1980s, who later sold it to Keymarket Communications. The original incarnation of Viacom later purchased the station in a trade with Keymarket for a station that Viacom owned in Memphis in the mid-1980s that Keymarket wanted. Adult contemporary (1985-1996) In April 1985, owner Amaturo Radio Group dropped the urban format of WDRQ and changed the call letters to WLTI (initially known as W-Lite, later 93.1 Lite FM). The station initially aired a soft adult contemporary package from Transtar called Format 41 (so named because it consisted of songs meant to appeal to female listeners in their early 40s), described by Amaturo president Monte Lang in an April 20, 1985 Billboard article as "targeted at listeners who prefer Barbra Streisand and Neil Diamond and leaning toward easy listening." Despite the success Amaturo had had with Format 41 with its own WJQY in the Fort Lauderdale-Miami market, the Detroit market was already crowded with adult contemporary stations and WLTI failed to attract an audience until the station added local personalities around 1987. DJs such as the morning drive team of Eddie Rogers and Pat Holiday (both veterans of CKLW) – whose show featured comedic "celebrity" drop-ins by the spoofed likes of Rodney Dangerfield, Clint Eastwood and Eddie Murphy, as well as original characters like Mr. Action, enabled the station to hold its own in competition against the other AC stations in the market, including WNIC. Through the early 1990s, the station's music became more contemporary, and the "easy listening" artists were gradually phased out. Rhythmic (1996-1999) On August 9, 1996, WDRQ returned as a Rhythmic adult contemporary station. The first song on the relaunched "DRQ" was "Brick House" by The Commodores. Viacom sold the station to ABC Radio during this time. Initially, the station called itself "93-1 The New DRQ: Detroit's Station For Women". The station was initially jockless, with only an announcer used for on-air bumper promos. The station chiefly played a random mix of programmed dance, disco and pop music from the late 1970s through the early 1990s, with some new music factored in sporadically. More current dance-oriented Top 40 music was added to the playlist in the Fall, when Program Director