are slowly becoming more similar in management and merchandising. Additionally, one Fred Meyer in Seattle in the Capitol Hill neighborhood merged its operations with QFC which had a grocery store across the street from the Broadway Market. This particular Fred Meyer, probably the smallest one in the chain, had only personal care and home health items, along with general merchandise, but no food or apparel. This store is now a QFC Marketplace, the only one of its kind, but it is not signed as such. On March 16, 2018, Fred Meyer notified that it had decided to stop selling guns and ammunition to people under the age of 21. Private label brands Fred Meyer employs Kroger's manufacturing by adding its own private label brands alongside national brand products. Aside from products labeled Kroger or Fred Meyer, one might also find the following brands at a Fred Meyer store: Kivu Coffee (locally roasted in Portland, OR & Seattle, WA), Country Oven, Everyday Living (and the more upscale eL²), F•M•V ("For Maximum Value") is now Kroger value, Moto Tech, Private Selection, HD Designs, Dip, Kidz Korner, Splash Spa, Simple Truth, Psst, Homesense, and Naturally Preferred. Former brands associated with Fred Meyer were My-Te-Fine, President's Choice, Fred Bear, F. G. Meyer First Choice, Personal Choice, and Perfect Choice. In 2018, Fred Meyer stores used Geoffrey's Toy Box name for toy departments in the Christmas season. Rewards program On May 4, 2004, Fred Meyer introduced Fred Meyer Rewards, a program that rewards customers for shopping in their stores. To participate, a customer completes a registration form and receives three purple cards (a credit card-sized card and two key tags). When the program was introduced, participating customers received one point for every $5 they spent in a single transaction (transactions totaling under $5 did not receive a point). If a customer earned 100 points (spending at least $500) during a 13-week rewards cycle, they would receive about $5 in rebate vouchers. The rewards mailer also typically included percentage discount coupons on specific items. On April 29, 2007, the company revised the program somewhat, simultaneously with the launch of their Fred Meyer Rewards MasterCard. Effective on that date (which was the beginning of a 13-week cycle), customers receive a point for each dollar spent, but the value of each point decreased proportionally, and a customer must earn 500 points in a 13-week rewards cycle to receive