of Management in 1987. As general manager Kupchak retired from playing in 1986, and became the Lakers' assistant general manager (under GM and Basketball Hall of Famer Jerry West). He later succeeded West as General Manager, but was not considered to have all of the traditional powers of an NBA GM until 2000 (when West resigned as Vice President of Basketball Operations, for the challenge of trying to replicate the Lakers' level of success as GM of the recently relocated, last-place Memphis Grizzlies). On July 16, 2003, after the Lakers failed to reach the NBA Finals for the first time in three years, Kupchak's first major deal was the off-season acquisitions of superstars Karl Malone and Gary Payton (who had both failed to win an NBA championship despite long, Hall of Fame-caliber careers). After a number of controversial trade transactions over the years, including the trade of Shaquille O'Neal to the Miami Heat for Lamar Odom, Caron Butler, and Brian Grant—as well as the decision to not trade young center Andrew Bynum for point guard Jason Kidd—Kupchak faced severe criticism from Lakers franchise star Kobe Bryant, who urged his firing. However, Kupchak reportedly still had the support of the team's owner. In 2007, Kupchak traded Brian Cook and Maurice Evans for Trevor Ariza, and the Lakers started the season off with the best record in the West. After an injury to Andrew Bynum cast their recent success in doubt, his February 2008 deal to obtain Spanish power forward Pau Gasol from the Memphis Grizzlies for Kwame Brown, Javaris Crittenton, Aaron McKie, and draft picks (one of which was the right to Marc Gasol) earned him praise (and scorn) from league insiders and fans alike. Bryant later conceded, "He goes from a F to an A-plus.", while Gregg Popovich, coach of Western Conference rival San Antonio Spurs, went so far as to argue that "there should be a trade committee that can scratch all trades that make no sense". That year, the Lakers reached the NBA Finals for the 5th time in 9 years, but would eventually lose to the Boston Celtics. The following year, they returned and won in a 4-1 rout over the Orlando Magic. In 2009, Kupchak signed 2004 Defensive Player of the Year Ron Artest, famous for his role in the Pacers-Pistons Brawl, as a free agent. The Lakers made it to their seventh NBA Finals in