BBC 2W was a digital television channel run by the BBC in Wales until January 2009. It replaced the standard BBC Two broadcast on digital services in Wales — running on weekdays from 8.30pm to 10pm. Launched on 5 November 2001, it had an initial reach of 1.1 million viewers. History It served as a replacement for BBC Choice Wales, which had been shut down on 30 March 2001. 2W broadcast in English and was aimed at the English-speaking population, unlike S4C, which broadcasts primarily in Welsh. The digital-only service was replaced with a single BBC Two for Wales on 2 January 2009. BBC 2W was designed to offer "a unique experience unavailable anywhere else with the watchwords of topicality and style, intelligence with an occasional touch of irreverence, shining through" for Welsh audiences. The channel name on the Electronic Programme Guide was BBC 2W although outside its broadcast hours the channel was referred to onscreen as BBC Two Wales, using the BBC Two logo. The channel received complaints from some viewers because of its policy of broadcasting only Welsh-based programmes (including many repeats) during its opt-out hours; unlike BBC Two Wales which only opted out for live sport and new programming. The first switchoff of analogue television in the UK, for instance, was controversial because viewers in Llansteffan and Ferryside, whose analogue transmitter was due to be switched off, insisted that BBC Two Wales be left broadcasting in analogue. The channel did provide a choice to all other viewers. Viewers on satellite could select a different BBC Two region (but not BBC Two Wales), and viewers on Freeview and cable could switch back to analogue to watch BBC Two Wales, although they were unable to watch the programme in widescreen. Originally, the channel's news programme was 2W News & Sport, launching with the channel. In 2005, this was replaced by a bulletin of Wales Today, also shown on BBC One Wales. The bulletin, entitled Wales Today on 2W carried the same titles as that on BBC One Wales and was broadcast from the same studio with the same main presenters. On-screen presentation BBC 2W's original ident in 2001 was a bright green design with a stylised spinning cube that could transition directly into a programme menu. In 2003, a new set of idents debuted featuring a number of live action sequences where a green BBC 2W logo box is