Andrew Prine in NBC's Wide Country, a drama about modern rodeo performers that aired for 28 episodes between 1962 and 1963. He also had the distinction of appearing in the debut episode of CBS's The Twilight Zone, titled "Where Is Everybody?", which aired on October 2, 1959, the same night as the premiere of Hotel de Paree. In 1962, Claude Akins and he guest-starred as a pair of feuding brothers in "The Stubborn Stumbos" episode of Marilyn Maxwell's ABC drama series Bus Stop. In 1965, he guest-starred on 12 O'Clock High as Lt. Steiger, a pilot who learns to appreciate life after being assigned a dangerous mission and winning the lottery. In 1967, Holliman guest-starred on Wayne Maunder's short-lived ABC military-Western series Custer. In 1970, Holliman starred in the TV movie Tribes as the antagonist Master Sergeant Frank DePayster, co-starring with Darren McGavin and Jan-Michael Vincent. In 1970 and 1971, Holliman made two appearances in the Western comedy series Alias Smith and Jones starring Pete Duel (né Deuel) and Ben Murphy. From 1974 to 1978, he portrayed Sergeant Bill Crowley opposite Angie Dickinson in the Police Woman series. He co-starred in all 91 episodes of the hit series (which he later remarked changed his life), playing the police department superior of undercover officer Pepper Anderson. He later took part in The Dean Martin Celebrity Roast comedy roast of co-star Dickinson on August 2, 1977. Holliman continued to appear in television guest roles throughout the 1970s to 1990s. He shared a starring role in the CBS movie Country Gold (a made for television remake of All About Eve), filmed on location in Nashville, Tennessee, which also featured Loni Anderson, Linda Hamilton, and Cooper Huckabee. He was also a regular celebrity panelist on The Hollywood Squares, where he was recognized for his ability to trick the contestants with believable bluff answers. His most notable role during this period was in the hit miniseries The Thorn Birds with Richard Chamberlain and Rachel Ward. He also took part in the Gunsmoke reunion movie Gunsmoke: Return to Dodge in 1987 as Jake Flagg, having guest-starred on the Gunsmoke TV series with James Arness three times between 1969 and 1973. He was an occasional celebrity on the $25,000 and $100,000 Pyramid game shows between 1983 and 1991. In 1991 and 1994, Holliman had two guest-star roles on Murder, She Wrote, in the season-seven episode "Who Killed