Forth" and "Love Without Anger" "dissect dysfunctional relationships from the inside, rather than from afar". In a 2020 interview, Gerald Casale stated that he felt New Traditionalists "was the last [Devo] record where there was some semblance of balance between primal energy and just electronics for their own sake." Production New Traditionalists was the band's first fully self-produced album. It was recorded on a then-new brand of 2-inch tape from 3M. Unfortunately, when Devo began recording the vocals for the album, the edges of the tape had begun to disintegrate. After asking Warner Bros. if they could start over and re-record the album from scratch and being denied, Devo transferred all the work they had done to digital reel-to-reel tape and finished the album via digital recording at the Record Plant in Los Angeles, California. "The Super Thing" was later sampled in Devo's 2007 single "Watch Us Work It", which was remixed by Teddybears. Artwork The front and back cover were photographed by Moshe Brakha and feature artwork by Richard Seireeni, based on a concept by the band. The band's clothing, also worn during live performances, was influenced by Japanese fashion, while the rubber pompadours, created by Brent Scrivner, were based on the hairstyle of John F. Kennedy but were frequently mistaken for that of Ronald Reagan. Casale's longheld interest in the space program led to the band using a cartoon image of an astronaut's head from a paper Halloween mask in the artwork, which was later reused for the limited edition "Beautiful World" picture disc. The band wore blue V-neck T-shirts with the New Traditionalists astronaut on the black sleeves. This shirt can be seen on the US, Australian and New Zealand versions of the album cover. On the European cover, Devo is seen wearing "Sleeveless Maxi-Turtleneck Sweaters". The T-shirts, turtlenecks and plastic versions of the pompadours were all available through Devo's fan club catalog. The first pressings of the LP included a 33 inch by 22 inch poster, designed by the Church of the SubGenius. It contains a drawing of the band on stage, with some iconic American archetypes (a Native American, a Pilgrim, a cowboy, a hippie, a punk rocker and a modern housewife) in the audience. Promotion Music videos Devo made three music videos for the album. "Through Being Cool" had Devo taking a limited role, focusing on a team of kids clad in Devo "Action