She was taken as a formidable figure because it was difficult for foreign artists to break through in Indonesian's music industry if the artist has less to offer compared to their own artists. Siti was also said to be the first Malaysian singer to hold a live concert on Indosiar, a popular television station in Indonesia and it was televised nationwide. She has become one of the most influential artists in Indonesia which was evidenced by the series of big scale concerts she held in Jakarta, Bandung, Yogyakarta and many more cities over the next few years. She also won Best New Artist and Best Song (Jerat Percintaan) from Anugerah Industri Muzik 1997. In 1998, at the early age of 19, she launched her own company on 12 January (one day after her 19th birthday), Siti Nurhaliza Productions (M) Sdn. Bhd. which acts as her official management team. Siti made her first and biggest appearance on the international stage during the 1998 Commonwealth Games which was held in Kuala Lumpur, Malaysia where she performed in front of Queen Elizabeth II and her consort, Prince Philip among other dignitaries and officials from 70 Commonwealth countries. She also shared the same stage with two international stars Céline Dion and Rod Stewart to entertain the crowd during the closing ceremony. The ceremony was televised in 70 nations worldwide, which led her to become known in the international arena for the first time. In November of the same year, she was invited to perform in Japan for five days at the Pop Queen Festival, also known as Saga Fiesta '98. Early international stardom (1999–2005) In December 1999, Siti received one of her first international winnings from an international singing competition when she took part in 'Shanghai Asia Music Festival 1999' that was held in China, where she managed to win the Gold Award for the Asia New Singer Competition. She was also invited in 2000 and 2002 for the same competition as featuring artiste. In the same year earlier in May, she took part in 'South Pacific International Song and Singing Competition 1999' held in Gold Coast, Queensland, Australia where she was crowned with the first place in the category of 'Pop/Top 40 for International Song' beating contestants from all over South Pacific through her single, We'll Be As One. Siti also managed to catch the juries' attention with her vocal prowess, that finally