14, 2013, eight players had been fined for flopping during the playoffs: Pacers' Jeff Pendergraph, Thunder's Derek Fisher, Knicks' J. R. Smith, Grizzlies' Tony Allen, Heat's LeBron James and Chris Bosh, Pacers' David West and Lance Stephenson. Stern said that the amounts of the fines were insufficient "when the average player's salary is $5.5 million. And anyone who thought that was going to happen was allowing hope to prevail over reason." On June 7, 2013, Dallas Mavericks owner Mark Cuban announced that he is funding a study on flopping. One of Cuban's companies, Radical Hoops Ltd., has provided $100,000 to have biomechanics experts from Southern Methodist University launch an 18-month study into the forces involved in collisions during basketball plays. The goal is to investigate the possibility of using video or motion capture techniques to distinguish between legitimate collision and flop. The Mavericks' Dirk Nowitzki did not believe that flops were a problem if a player was pushed and tried "sell it a little" to get a favorable call from referees. See also Diving (association football) Diving (ice hockey) References External links ESPN's Page 2 on "The Art of Flopping" The article includes the columnist's opinions about who are the best (i.e. most egregious) floppers. This American Life "Crybabies", Act Two chronicles the phenomenon of basketball flopping and its origins. Basketball terminology Basketball penalties