began work on a second brewery in Asheville, North Carolina, which became fully operational in May 2016. The brewery is positioned along the French Broad River on Craven Street in Asheville's River Arts District. New Belgium's brewery, which is , has capacity to produce up to a half-million barrels of beer. Label design Most of New Belgium's beer labels were initially designed by Anne Fitch, a watercolorist whose work appeared on all New Belgium beers for 19 years. In 2006, NBB changed its logo because it realised that beer drinkers could identify the Fat Tire label, but "didn't recognize the brewery label, or make the connection that New Belgium brewed Fat Tire and other best-selling brands, such as Sunshine Wheat." The company's new logo "pays homage to the well-known Fat Tire brand bicycle" drawn by Anne Fitch. Kim Jordan, the president of New Belgium Brewery, credits the success of New Belgium Brewery in part on Fitch's artwork: "Our beers were good, our labels were interesting to people, and we pretty quickly had a fairly robust following." In 2010, however, New Belgium unveiled its four-beer Explore Series, whose labels featured a different design. References Kirin Group Mitsubishi companies Beer brewing companies based in Colorado Companies based in Fort Collins, Colorado Privately held companies based in Colorado American companies established in 1991 1991 establishments in Colorado Benefit corporations Food and drink companies established in 1991 B Lab-certified corporations