of 17 years history of AIM, creating a record of her own. She also won another two awards from local fashion magazine, EH! voted by users through online and mail poles, Anugerah Stail EH! 2010 (EH!'s 2010 Style Awards) for the category of Selebriti Pencapaian Terbaik (Celebrity with the Best Achievements) and Selebriti Contoh (Role Model Celebrity) on 21 July. Less than two months after being commercialised since late March, her skincare products range, SimplySiti received "The Best Halal Product" under Cosmetic category by Halal Journal Magazine. and on 11 January 2011, she received two awards from The BrandLaureate – Small and Medium Enterprises Chapter Awards (The BrandLaureate – SME's Chapter Awards), one for her SimplySiti range, for Most Promising Brand and another one for herself, first time introduced in 2011, The BrandLaureate Tun Dr. Siti Hasmah SME's Women of The Year 2010 which was presented by Tun Dr. Siti Hasmah, wife of Malaysia's fourth Prime Minister, Tun Dr. Mahathir herself. She also received Inspiration Woman Award from Association of Malaysian and Indonesian Journalists (ISWAMI) on 29 January. SITI, All Your Love and History Channel (2011–2012) In early 2011, she hosted her own talk show programme, SITI, which with 13 episodes, encompassing four main segments – V.I.P. Siti, Sentuhan Kasih (Caring Touch), Siti's Perspective and Siti's Symphony with the first episode aired on 12 February. In early March 2011, she announced that she is working on her first full English album, entitled All Your Love which was produced by her own stepson's production team What's Up Entertainment, with all the songs written and produced by Australian singers, Christian Alexanda and Bryan Bouro and released on 26 September with her first English single, Falling in Love debuted at a concert in UiTM where she also expressed her interest to further her study in that university. Two out of ten tracks from the album, Remember You and I Wait Forever were a duet between her and Sean Kingston and Christian Alexanda respectively. On 16 July, she won her tenth Regional Most Popular Artiste in a row beating fellow artistes from Malaysia, Indonesia and Singapore, thus setting a new record in the Anugerah Planet Muzik. However, this would be her last appearance in the category after the organiser has decided to drop her name from participating in the same category in the future. In September 2011, her company, Siti Nurhaliza Production (SNP) produced