The Bronco Wine Company is a vintner that produces wines under many brands and is based in Ceres, California. It is the fourth largest producer of wine in the United States. Bronco Wine Co has 10000 employees at all locations globally. (Employees figure is modelled). There are 2 companies in the Bronco Wine Co corporate family. Fred and Joe Franzia attended Santa Clara University and picked their school symbol for the company. Bronco is a contraction of Brothers and Cousin, after the three founders. History CEO Fred Franzia – nephew of wine legend Ernest Gallo – started Bronco Wine in 1973 with his brother Joseph and his cousin, John Franzia, after the Franzia winery business was purchased by Coca-Cola. The Franzia brand was later purchased by the Wine Group, a privately-held bulk wine producer based in San Francisco (the source of the "bag-in-box" wines that bear the Franzia name, but which have no connection to either the Franzia family or to Bronco). In 1995 Bronco Wine Company purchased the brandname Charles Shaw from a bankrupt company and used it for a line of very inexpensive wines, introduced in 2002 and priced at $1.99 per bottle. The wines became nicknamed "Two-Buck Chuck" and were sold exclusively through Trader Joe's stores. In August 2013, Bronco Wine Company entered into a marketing campaign for its Allure Moscato wine products in partnership with Hip Hop artist Warren G and Brand Elite, LLC. Activities Description Bronco owns over 35,000 acres (140 km) of vineyards, most of which are located in California's Central Valley, with storage and production facilities in Ceres, Napa Valley, Sonoma Valley, Escalon and Madera. The wine producer has the capacity to produce 61 million gallons (230 million L) of wine annually. Total annual sales are approximately 20 million cases. Franzia's marketing methods contrast with those of his higher priced competitors, although he is also credited with introducing new consumers to the wine market and ultimately to the premium brands. His business model is based on ownership of over , largest in the country, and the continuing surplus of grapes. Franzia himself has said in reference to claims that he sells wine for virtually the same price as a bottle of water: "They're overcharging for the water. Don't you get it?" and "I don't make wine to put in a closet. We sell wine to drink." Bronco Wine is best known for its