was retooled as a Hot AC to compete with WLHT. In 2006, the station dropped the "Continuous Hit Music" slogan, and the point from "104.5", with the station simply branding itself as "104-5 WSNX", virtually the same time when rival WHTS was launched. In 2011, the station started using the "West Michigan's Party Station" slogan, but this is not used on-air and only used on the station's website. WSNX was the first radio station in both the Grand Rapids and Muskegon markets to broadcast in HD Radio, as it does today. Its HD2 subchannel originally carried the Dance Top 40 "Club Phusion" format, but switched, in late 2009, to a format known as "The Beat". By 2014, this changed to a 24/7 Black comedy format, and then, during September 2022, all HD2 services were discontinued. Jingles and imaging The late '90s saw WSNX use 3 jingle packages from Reelworld. KDWB 1996, KDWB 1997, and WZPL. In 2001, the station used N2 Kiss, Dallas. This started a long 10-year jingle deal that would see WSNX use every KDWB jingle package N2 Effect released. The deal ended in 2010, and WSNX has not used any jingles since. The station's imaging voices were Brian James until 1999, then Saint John until 2007, and Doctor Dave from 2007–present. References Michiguide.com - WSNX-FM History External links WSNX official website Contemporary hit radio stations in the United States Muskegon, Michigan SNX-FM Radio stations established in 1986 1986 establishments in Michigan IHeartMedia radio stations