In the 1990s, the format became classic country. In September 1997, the station changed from local DJs to the satellite-fed "Real Country" syndicated network. In August 1998, the station dropped country to simulcast co-owned KIOI, an adult contemporary station. Return to talk KNEW became the flagship over-the-air affiliate of CNET Radio on January 14, 2000, offering technology news and talk 24 hours a day. Under that format, the station simulcasted nationally on XM Satellite Radio channel 130. Also in 2000, the station was acquired by Clear Channel Communications, the forerunner to current owner iHeartMedia. In 2003, the station dropped CNET and became a general talk radio station branded "Talk 910." Programming included Sacramento-based Armstrong & Getty in mornings, The Glenn Beck Program, and nationally syndicated The Savage Nation, for which KNEW was the flagship station beginning in July 2003. On September 10, 2009, KNEW dropped "The Savage Nation" and replaced it with John and Ken from co-owned Los Angeles station KFI. The station explained its decision: "We have decided to go in a different philosophical and ideological direction, featuring more contemporary content and more local information." Clear Channel rebranded KNEW to "Fox Newsradio 910" on July 6, 2010, with the slogan "The Bay Area's Home of Fox News Radio." Accompanying that change, Fox News Radio's John Gibson replaced John and Ken in afternoon drive. Later in 2010, 910 began carrying "The Dave Ramsey Show" and "The Alan Colmes Show". KKSF NewsTalk 910 As part of a far-reaching programming realignment, KNEW obtained the rights to "The Rush Limbaugh Show," previously on KSFO. KNEW was rebranded as KKSF "NewsTalk 910," effective January 3, 2012. The KKSF call sign was last used at 103.7 on the FM dial, best known as a Smooth Jazz station on that frequency. The Sacramento-based Armstrong & Getty program remained in the morning commute period, while Len Tillem and Gil Gross replaced John Gibson in the afternoon. Gene Burns' "Dining Around" program got a spot on Saturday. Bill Wattenburg's syndicated show got a spot on Sunday nights. Tillem, Gross, Burns, and Wattenburg became available when KGO terminated many talk show hosts as part of a shift to a news and information format. KKSF also picked up the syndicated Tom Sullivan show during middays. Tillem and Burns were the only local hosts on the station. Len Tillem left the station at the end of March 2013, and Gene Burns