a coffeehouse, or remotely from home. Copywriters are similar to technical writers and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing and instructing readers rather than persuading them. For example, a copywriter writes an advertisement to sell a car, while a technical writer writes the operator's manual explaining how to use it. Education Traditionally, the amount of education needed to become a copywriter was most often a Bachelor's degree in English, advertising, journalism, or marketing. That is still regularly the case for in-house copywriters. However, freelance copywriters today can learn the craft from copywriting courses or mentors. Many clients accept or even prefer writing samples over formal copywriting credentials. In 2018, the U.S. Bureau of Labor Statistics reported an annual median salary of $62,170 for writers and authors. In 2019, PayScale.com stated that the expected salary for copywriters ranged from $35,000-$73,000. Famous copywriters John Emory Powers (1837—1919) was the world's first full-time copywriter. Since then, some copywriters have become well-known within the industry because they founded major advertising agencies, and others because of their lifetime body of work. Many creative artists worked as copywriters before becoming famous in other fields. David Ogilvy (1911—1999) is known as the father of advertising. He is also famous for his famous quote dedicated to Rolls-Royce cars as he said: "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the Electric Clock". He has also written some memorable books in the advertising field such as Ogilvy on Advertising and Confessions of an Advertising Man. Leo Burnett (1891—1971) was named by Time as one of the 100 most influential people of the 20th century. He was the founder of Leo Burnett Worldwide. His memorable Marlboro Man is one of the most successful campaigns ever. His company was acquired by Publicis Groupe in 2002. There are many ways advertisers try to appeal to their client base and have different types of advertising executions to do so. This includes a straight sell, scientific/technical evidence, demonstration, comparison, testimonial, slice of life, animation, personality symbols, imagery, dramatization, humor, and combinations. Notable ad campaigns Nike's "Just Do It" — increased Nike's sales from $800 million to more than $9.2 billion in 10 years. California Milk Processor Board's "Got Milk?" — increased milk sales in California and has spawned a lot of parodies since its launch. Apple's "Get a Mac" — the