the book. The recording consists of a pastiche of statements made by McLuhan interrupted by other speakers, using various phonations and falsettos, discordant sounds and incidental music in what could be considered a deliberate attempt to translate the disconnected images seen on TV into an audio format, resulting in the prevention of a connected stream of conscious thought. Various audio recording techniques and statements are used to illustrate the relationship between spoken, literary speech and the characteristics of electronic audio media. McLuhan biographer Philip Marchand called the recording "the 1967 equivalent of a McLuhan video." See also Hot and cool media References Allan, Kenneth R. (30 April 2015). "Marshall McLuhan and the Counterenvironment: "The Medium Is the Massage"". Art Journal. 73 (4): 22–45. doi:10.1080/00043249.2014.1016337. Retrieved 14 October 2022. External links Tracks 1-2 From the LP The Medium is the Massage The Medium is the Massage, includes an index to the book 1967 non-fiction books Books about the media Works by Marshall McLuhan