accessories by designing simple dresses, which also helped the market for jewelry, hats, gloves, and sheaths. After the Wall Street Crash of 1929, private cocktail parties became more popular than corporate gatherings, as luxurious lifestyles were no longer seen as fashionable. These elite gatherings helped the rise of day-to-evening fashion. Post–World War II After World War II, Dior came out with the "New Look", which consisted of a tight waistline, long hemlines, and fuller skirts. This style flattered the female silhouette and created a romantic aura around the aesthetic. Since cocktail parties were so popular, American designers such as Anne Fogarty began to create cocktail dresses that revolved around the "New Look" using less expensive fabrics. French designers, such as Dior and Jacques Fath, saw the high market for cocktail dresses and began to design dresses for American department stores. With the increasing feasibility and popularity of air travel, French cocktail dresses became popular globally. As French women traveled to wealthy resort cities, the designs of their cocktail dresses spread among the American elite. While French couture relied on travel and American department stores, American designers relied on fashion magazines, such as Vogue and Vanity Fair, and the need to dress semi-formally for cocktail hour. In 1948, Christian Dior labeled this business-casual dress "cocktail dress", which allowed department stores to advertise specifically "cocktail" garments and accessories, increasing the growth of fashion stores. The craze for cocktail culture drove sales in cocktail merchandise as well, such as cocktail and martini-printed fabrics. Composition The American cocktail dress could be anything from a "little black dress" to a floral-printed dress or a plain, short evening gown, as long as it was worn with accessories. These might be earrings, pearl necklaces, bracelets, or brooches (stylish in the 1950s). However, it was most common to wear costume jewelry. Although they were inexpensive, wearing large amounts was seen as daring and luxurious, especially when wearing a modest dress. In addition, the jewelry would be worn along with hats: velvet, lace, or horsehair; little turbans or close-fitting caps of brocade, taffeta, or satin. Gloves needed to be fashionably up-to-date and could be any length, material, or color. Shoes were usually high heels, but evening satin sandals were also common and could be dyed to match the color of the dress. Etiquette As cocktail parties became more high-end, the attire became subject to stricter guidelines, which allowed people