physical activity by children, and "Zoneparcs" "to transform playtime at UK primary schools." It also refers to Ben & Jerry's "splitting the traditional financial bottom line into a 'double' bottom line, which included a measurement of the environmental impact of their products and processes." The double bottom line is important for the growth of the firm as evidence suggests that CSR voluntarily taken on by companies will result in opportunities for further profit while creating social welfare. See also Triple bottom line, a UN standardized term Integrated bottom line, an attempt to combine the parameters from the triple bottom line as a single parameter (links to Triple bottom line). References External links National Association of Socially Responsible Organizations Catalyst Fund Management and Research Investment Corporate social responsibility