30½ hours of locally produced newscasts each week (with five hours each weekday, three hours on Saturdays and 2½ hours on Sundays). In addition, the station produces an additional 3½ hours of newscasts weekly for Fox affiliate WUTV (channel 29), in the form of a nightly half-hour 10 p.m. newscast, and replays of WGRZ's midday and 6:00 p.m. newscasts air on a one-hour delay on WGRZ-DT2. Unlike most television stations, WGRZ takes an openly activist "watchdog journalism" approach to its news coverage, with its commitment to "Holding People In Power Accountable" and being "On Your Side." As a result of this and larger corporate investment, WGRZ has the largest staff in the Buffalo television market with more general assignment/feature reporters, and sports reporters than either WIVB or WKBW-TV. The station used the NewsCenter brand for its newscasts in the 1970s. The current brand, Channel 2 News, dates to the 1980s and early 1990. WGRZ was the first in the market to adopt a 5:00 p.m. newscast (hence the newscast retaining its title "First at Five" ever since). In the early 1990s, WGRZ-TV used the "24 Hour News Source" format, providing news briefs each hour outside of regular newscasts. From 2001 to 2003, WGRZ-TV (as part of an NBC initiative, as well as an effort to preempt WIVB's plans to launch its own prime time news program for WNLO) produced a 10 p.m. newscast for Pax owned-and-operated station WPXJ-TV (channel 51). In 2006, WGRZ-TV began producing another 10 p.m. newscast, this time for WB affiliate WNYO-TV Channel 49 (now a MyNetworkTV affiliate). The newscast was known as 2 News on 49 – 10 at 10 (later 2 On Your Side Ten at 10). It originally featured ten minutes of news and the rest was dedicated to sports. WGRZ-TV was the last of the three Buffalo television news outlets to produce a midday newscast, which it debuted in February 2008 in a traditional noon time slot. In June 2009, it moved to an 11:00 a.m. time slot, the first of its kind in the Buffalo market. (As previously noted, the 11 a.m. news re-airs at noon on WGRZ-DT2.) On February 17, 2010, WGRZ upgraded its newscasts to upconverted widescreen standard definition. From then until October 29, 2011, the station's news footage was shot in 4:3 SD, then cropped to a 16:9 aspect ratio and upconverted to 1080i in master control, before HD