further expanding both the coverage area and the profitability. According to Steve Smethers, professor of journalism and mass communications at Kansas State University, "The old 10/11 strong model is just an incredible idea in terms of serving a very rural part of the state." Longtime KOLN/KGIN television personality Leta Powell Drake noted that "KOLN used to have in their news an 85 share of the audience. That means for all the sets that are tuned into television, 85 percent of the viewers were watching 10/11 News." In 1956 he bought part ownership in the Tigers and became full owner in 1961. He was active in negotiating broadcast packages for Major League Baseball. For the most part, Fetzer preferred to stay in the background. He mostly left the Tigers in the hands of general manager Jim Campbell, though he nominally remained team president until handing the title to Campbell in 1978. For residents of the northern Lower Peninsula and eastern Upper Peninsula, Fetzer's name was synonymous between 1958 and 1978 with ownership of WWTV in Cadillac and its satellite in Sault Sainte Marie, WWUP, as well as ownership of the Tigers. In the early 1980s he began to divest himself of his business holdings and sold the Tigers to Domino's Pizza founder and owner Tom Monaghan after the 1983 season (the Tigers would win the World Series the following year). Monaghan himself followed Fetzer's footsteps into broadcasting and now holds a significant stake in a number of broadcast properties airing mostly religious programming, through entities owned or controlled. Much of Fetzer's wealth was used to fund the Fetzer Institute, which was established in 1962 with the following mission: "To foster awareness of the power of love and forgiveness in the emerging global community, rests on our conviction that efforts to address the world's critical issues must go beyond political, social, and economic strategies to their psychological and spiritual roots." In 2006, the value of the institute's endowment was approximately $400 million. Bio from the Fetzer Institute website The founder of the Fetzer Institute, (John Earl Fetzer), was familiar with the call of the sacred within the secular. Trained as an electrical engineer, John E. Fetzer began his career in 1931 by designing, building, and operating his own radio station that he then expanded into a Michigan-based, multistate broadcasting empire including radio, television, cable, and closed-circuit music transmission. In his private life,