gaining support for a presidential campaign, or signing an internet petition that aims to influence governmental action. The online petition website Change.org claimed it was attacked by Chinese hackers and brought down in April 2011. Change.org claimed the fact that hackers "felt the need to bring down the website must be seen as a testament to Change.org's fast-growing success and a vindication of one particular petition: A Call for the Release of Ai Weiwei." Ai Weiwei, a noted human rights activist who had been arrested by Chinese authorities in April 2011, was released on June 22, 2011, from Beijing, which was deemed as a victory by Change.org of its online campaign and petition demanding Ai's release. Sympathy Sympathy slacktivism can be observed on social media networks such as Facebook, where users can like pages to support a cause or show support to people in need. Also common in this type of slacktivism is for users to change their profile pictures to one that shows the user's peers that they care about the topic. This can be considered a virtual counterpart of wearing a pin to display one's sympathies; however, acquiring such a pin often requires some monetary donation to the cause while changing profile picture does not. In sympathy slacktivism, images of young children, animals and people seemingly in need are often used to give a sense of credibility to the viewers, making the campaign resonate longer in their memory. Using children in campaigns is often the most effective way of reaching a larger audience due to the fact that most adults, when exposed to the ad, would not be able to ignore a child in need. An example of sympathy slacktivism is the Swedish newspaper Aftonbladet's campaign "Vi Gillar Olika" (literal translation: "We like different"). This campaign was launched against xenophobia and racism, something that was a hot topic in Sweden in 2010. The main icon of the campaign was an open hand with the text "Vi Gillar Olika," the icon that was adopted from the French organisation SOS Racisme's campaign Touche pas à mon Pote in 1985. Another example was when Facebook users added a Norwegian flag to their pictures after the 2011 Norway attacks in which 77 people were killed. This campaign received attention from the Swedish Moderate Party, who encouraged their supporters to update their profile pictures. Examples Kony 2012 Kony 2012 was a campaign created