people have the ability to enact self-control over. Factors: behavioral intent, evaluation of risks and behavior. Community Community-based participatory research (CBPR): Utilizes community researcher partnership and collaboration. People in the designated community work with the researcher to play an active role as well as being the subjects of the study. Diffusion of innovations: Seeks to explain how new ideas and behaviors are communicated and spread throughout groups. Factors: relative advantage, compatibility, complexity, trial-ability, observability. Tools Behavior change communication (BCC) Behavior change communication, or BCC, is an approach to behavior change focused on communication. It is also known as social and behavior change communication, or SBCC. The assumptions is that through communication of some kind, individuals and communities can somehow be persuaded to behave in ways that will make their lives safer and healthier. BCC was first employed in HIV and TB prevention projects. More recently, its ambit has grown to encompass any communication activity whose goal is to help individuals and communities select and practice behavior that will positively impact their health, such as immunization, cervical cancer check up, employing single-use syringes, etc. List of behavior change strategies Motivational interviewing Goal oriented technique for eliciting and strengthening intrinsic motivation for change. Behavioral contract Intent formation, making a commitment, being ready to change. (usually written) Knowledge Educational information through behavior, consequences and benefits, getting help, acquisition of skills. Behavioral capabilities Skill development through practice, modeling, imitation, reenacting, rehearsing. Choices Building autonomy and intrinsic motivation through relevance, interests and control Graded tasks Planning ahead Anticipate barriers Problem solving Self-reporting Self-adjustment Rewards Stimulus control Social support Examples Organizations, foundations and programs Johns Hopkins Center for Communication Programs specializes in health-related BCC (behavior change communication) programs, primarily in developing countries. It includes programs in reproductive health and family planning, malaria, and HIV/AIDS. Development Media International uses mass media to promote healthy behaviors in Burkina Faso, DRC and Mozambique. Young 1ove provides information to youth to reduce the spread of HIV/AIDS in Botswana. Science of Behavior Change (SOBC) aims to promote basic research on the initiation, personalization, and maintenance of behavior change. Chocolate Moose Media, founded by Firdaus Kharas in 1995, creates animated public service announcement content for health-and-social-justice behaviour change communications. Physical activity and diet: Look AHEAD (Action for Health in Diabetes), Shape-up Somerville, Diabetes Prevention Program (DPP) Quitting smoking: The Truth Initiative, Campaign for Tobacco-Free Kids, Family Smoking Prevention and Tobacco Control 2009