by Invisible Children in the form of a 28-minute video about the dangerous situation of many children in Africa at the hands of Joseph Kony, the leader of the Lord's Resistance Army (LRA). The LRA is said to have abducted a total of nearly 60,000 children, brainwashing the boys to fight for them and turning the girls into sex slaves. The campaign was used as an experiment to see if an online video could reach such a large audience that it would make a war criminal, Joseph Kony, famous. It became the fastest-growing viral video of all time, reaching 100 million views in six days. The campaign grew an unprecedented amount of awareness, calling to international leaders as well as the general population. The reaction to and participation in this campaign demonstrates charity slacktivism due to the way in which many viewers responded. The success of the campaign has been attributed mostly by how many people viewed the video rather than the donations received. After watching the video, many viewers felt compelled to take action. This action, however, took the form of sharing the video and potentially pledging their support. As described by Sarah Kendzior of Aljazeera: The video seemed to embody the slacktivist ethos: viewers oblivious to a complex foreign conflict are made heroic by watching a video, buying a bracelet, hanging a poster. Advocates of Invisible Children's campaign protested that their desire to catch Kony was sincere, their emotional response to the film genuine—and that the sheer volume of supporters calling for the capture of Joseph Kony constituted a meaningful shift in human rights advocacy." Chibok schoolgirls kidnapping In the weeks following the kidnapping of hundreds of schoolgirls by the organization Boko Haram, the hashtag #BringBackOurGirls began to trend globally on Twitter as the story continued to spread and by May 11 it had attracted 2.3 million tweets. One such tweet came from the First Lady of the United States, Michelle Obama, holding a sign displaying the hashtag, posted to her official Twitter account, helping to spread the awareness of the kidnapping. Comparisons have been made between the #BringBackOurGirls campaign and the Kony 2012 campaign. The campaign was labeled slacktivism by some critics, particularly as the weeks and months passed with no progress being made in recovery of the kidnapped girls. According to Mkeki Mutah, uncle of one of the kidnapped girls: There is a saying: "Actions speak