the UK and rival Eddie Hearn's Matchroom Sport and Frank Warren's Queensberry Promotions. They would also promote shows in the US. Shaefer stated in a press release that he had intended to promote in the UK for some years and spoke of his excitement to be in partnership with Haye. At an official press conference on 12 July 2017, Hayemaker Ringstar announced they had agreed a TV rights deal with the biggest multichannel broadcaster in the UK, UKTV, for entertainment channel Dave. The deal would be for 3 years which would show five fight nights per year. Hayemaker Ringstar also introduced its latest signings, Olympics silver medalist, heavyweight Joe Joyce, Olympian Qais Ashfaq, European champion Willy Hutchinson and former 10-time world kickboxing champion Michael 'Venom' Page. On 6 September 2017, an official announcement was made for the first boxing event which would take place at Indigo, The O2 Arena in London on 20 October 2017. Haye confirmed that Joe Joyce would headline the card, making his debut against experienced former WBO Asia Pacific champion Ian Lewison (12–3, 8 KOs). Media career Haye created his own documentary reality show, David Haye versus, under his production company Hayemaker Productions, which was broadcast on Sky 1 from 28 to 29 June 2011. It featured him training and in conversation with Ricky Gervais, Justin Bieber, Michael McIntyre, Dizzee Rascal and Mickey Rourke. In November 2012, he took part in the twelfth series of I'm a Celebrity...Get Me Out of Here!, in which he finished third. Personal life Haye lives in the Beckenham area of London. He married make-up artist Natasha in 2008, with whom he has a son named Cassius (named after Cassius Clay). After eight years of marriage, they divorced in 2016. Haye is a fan of Millwall FC. In addition to being a native British citizen, he gained Northern Cypriot citizenship in 2010, but later relinquished it. His training camp was based in Ozanköy from 2005 until his split with trainer Adam Booth, and his former training site now serves as an amateur boxing gym. He sometimes wore the Northern Cypriot flag on his shorts alongside the English, United Kingdom, and Jamaican flags. Haye became a vegan in 2014, stating, "I watched a TV documentary about how animals are farmed, killed and prepared for us to eat. I saw all those cows and pigs and realised I couldn't be a part of