beginning to carry the channel around this time. As Fuse 2003–2013 After CHUM revoked its licensing agreement for the U.S. channel to use the MuchMusic brand, Cablevision and Time Warner announced that it would relaunch MMUSA as Fuse in 2003; Fuse would officially relaunch on May 19, 2003. The channel indirectly bashed MTV with a slogan touting Fuse as the channel "where the music went." Fuse's advertising in this period, by New York-based Amalgamated, generated controversy both through its more direct criticism of MTV, and through its parodies, particularly that of the iPod ad campaign. Viacom, corporate owner of MTV and, for a short while, the former owner of many of Fuse's current sister properties, protested when a Fuse billboard appeared across from its headquarters featuring Sally Struthers' plea to "save the music video." In 2008, Fuse became the exclusive television partner for some major music events, including signing a three-year deal to air the Rock and Roll Hall of Fame Induction Ceremony and the Bonnaroo Music and Arts Festival. In April 2010, Cablevision's MSG unit, including Fuse, was spun off as a separate publicly traded company, The Madison Square Garden Company. On June 20, 2010, Fuse simulcast the 2010 MuchMusic Video Awards, marking its first broadcast of MuchMusic programming since its relaunch. Other MuchMusic programming would return in 2011, including The Wedge and Video on Trial (which would also gain an American version). Blink-182 and former +44 singer/bassist Mark Hoppus began hosting his own weekly television series on Fuse that year, titled Hoppus on Music. On June 28, 2011, Vevo and Fuse entered into a video syndication and content partnership. As part of the partnership, Fuse.tv syndicates Vevo's music video and entertainment programming, including exclusive music video premieres, live music events, and originally produced series. In the fall of 2012, Fuse refocused itself with a new on-air branding campaign created by design agency LoyalKaspar, with its website now featuring trending music news stories. That winter, Fuse launched a mobile app for Android and iOS devices. In November 2012, Fuse announced the launch of Fuse News, a daily news update program which debuted in February 2013. 2013–2019 In March 2013, anonymous sources leaked news that MSG was planning to sell all or part of Fuse, as the network had been struggling, and was facing growing competition from digital outlets. On April 4, 2014, MSG and SiTV Media, the parent company