performance "Stop" debuted and peaked at number two on the UK Singles Chart with first-week sales of over 115,000 copies, being kept off the top spot by Jason Nevins' remix of Run–D.M.C.'s 1983 single "It's Like That". It ended the streak of the Spice Girls' consecutive chart-toppers at six (from "Wannabe" to "Too Much"). The single was certified Platinum by the British Phonographic Industry (BPI) on 14 August 2020 for sales of 600,000 in the UK. "Stop" was moderately successful in the rest of Europe. It reached number six on the Eurochart Hot 100 Singles, peaked inside the top 10 in Finland, Ireland, the Netherlands, Sweden, and Wallonia, and inside the top 20 in Austria, Flanders, France, and Switzerland. The song was more successful in Oceania. In New Zealand, it debuted on 12 April 1998 at number 13, peaked at number nine, and spent 12 weeks on the chart. In Australia, it debuted on the ARIA Singles Chart at number 11, peaking at number five in its fifth week. It remained on the chart for 22 weeks, and was certified Gold by the Australian Recording Industry Association (ARIA). In April 1998, "Stop" debuted at number 99 on the Canadian RPM singles chart, reaching a peak of number three in its ninth week. In the United States, "Stop" debut at number 36 the Billboard Hot 100 chart dated 20 June 1998. It peaked two weeks later at number 16, becoming the group's sixth consecutive top-20 entry on the chart. "Stop" peaked at number 11 on the Hot 100 Singles Sales chart, but received little support from radio stations, reaching number 70 on the Hot 100 Airplay chart. The song reached number three on the Hot Dance Music/Maxi-Singles Sales chart, but saw moderate success on other formats, peaking at number 14 on the Hot Dance Club Play chart and at 37 on the Mainstream Top 40 chart. Music video The music video for "Stop" was shot on 27 January 1998 in Ireland, and was directed by James Brown. About the concept, Melanie Brown commented: "There wasn't a storyboard for this video—it was more trial and error. It wasn't planned down to the last detail and was quite a free-for-all. It's like everything we do—complete chaos! [...] And we all want to get our bit in, so the director has to be able to encompass us all, plus put his ideas on top