word is censored. Finally, Jimbo also says the word, but it is not censored. The boys then visit with Chef the library, where they find out, that the word is actually a literal "curse word," and its constant utterance has caused a resurgence of the Black Death. Together they head to the HBC Head office to get the executives to stop using it with little luck. "Must Shit TV", a special live event in which episodes of existing shows are taped live with almost every word of dialogue replaced with the word "shit", goes ahead anyway until the Knights of Standards and Practices enter the studio and begin killing the actors (Drew and Mimi from The Drew Carey Show). In a fit of anger over the Knights trying to stop his TV special, the head of HBC says the word "shit" repeatedly, causing Geldon, a monstrous dragon, to awaken. After the dragon murders several on the set, Kyle destroys it with an ancient magical runestone belonging to a knight in the mystical Order of Standards and Practices. The moral of the story is not that saying "shit" in itself is wrong but saying it in excess leads to boredom with the word. Cartman tells everyone to watch their language, which Kyle and Stan agree on. The episode ends with Kenny accidentally saying "shit", spewing up his intestines, and dying; Stan almost says "Holy shit!" once more but replaces it with "poop". Production Executives at Comedy Central felt the profanity was justified by context and decided to allow the episode to be broadcast uncensored, which surprised even the show's developers. Despite broadcasting a record-setting amount of profanity, little controversy was stirred by the broadcast. Co-creator Matt Stone explained the passive reception by citing changing cultural standards, "No one cares anymore... The standards are almost gone. No one gives a shit or a bullshit." According to DVD commentary, they were only going to say the word a few times, which Comedy Central would not allow. However, when Parker and Stone came up with the idea that they would "say it like 200 times, they (Comedy Central) were fine with it." This episode was selected as #8 on Comedy Central's 2006 marathon of "10 South Parks That Changed the World". Reception In 2005, the episode was listed at #93 on TV Land's "Top 100 Most Unexpected Moments in TV History." Home media "It