Bradley Air Services, operating as Canadian North, is a wholly Inuit-owned airline headquartered in Kanata, Ontario, Canada. It operates scheduled passenger services to communities in the Northwest Territories, Nunavut and the Nunavik region of Quebec, as well as southern destinations such as Edmonton, Montreal and Ottawa. The company slogan is Fly the Arctic. History First Air, originally Bradley Air Services, was founded by Canadian aviation pioneer Russel (Russ) Bradley, started operations in 1946 and is still registered under that name. Beginning as a flying school in Carp, Ontario, First Air started scheduled operations in 1973 between Ottawa and North Bay, Ontario. This service was operated with an eight-seat passenger plane. Canadian North was established in 1989 as a subsidiary of Canadian Airlines International, specifically to serve northern Canadian communities' needs. The airline traces its roots to former operators Nordair in the Eastern Arctic, and Pacific Western Airlines in the West. Wardair also maintained a significant Arctic presence during its existence. In September, 1998, Canadian North was renamed Air Norterra, whose ownership was divided equally among the Inuvialuit Development Corporation, representing the Inuvialuit people of the western Canadian Arctic, and Nunasi Corporation, representing the Inuit of Nunavut. After utilizing three different livery schemes, the airline adopted its final pre-merger logo in 2003. Its logo displays three of the distinctive symbols of the North: the polar bear, the midnight sun and the Northern Lights. Canadian North's slogan was changed from "Your North. Your Airline" to "seriously northern" (all in lower-case), with advertising changed to reflect different aspects of the company (serious service, serious delivery, etc.). In June, 2007, Canadian North began serving the Kitikmeot communities of Gjoa Haven, Taloyoak, Kugaaruk, and Kugluktuk. In April, 2008, flights began to seven communities in the Qikiqtaaluk Region (Baffin Region) of Nunavut. On April 1, 2014, the Inuvialuit Development Corporation (IDC), representing the Inuvialuit of the Inuvialuit Settlement Region, bought the 50% share of NorTerra held by Nunasi. This purchase of NorTerra gave the IDC complete control of Canadian North Northern Transportation Company and other companies that were jointly-held. On April 11, 2014, Norterra and the Makivik Corporation, owners of First Air announced that they were in negotiations to merge the two airlines. According to a website that had been set up on that same day, the new airline would be owned equally between the two companies and "a merger would create a stronger, more sustainable