shape'). The qualification 'small' means that at some given accuracy of measurement no change can be detected in the scale factor over the element. Since conformal projections have an isotropic scale factor they have also been called orthomorphic projections. For example, the Mercator projection is conformal since it is constructed to preserve angles and its scale factor is isotropic, a function of latitude only: Mercator does preserve shape in small regions. Definition: on a conformal projection with an isotropic scale, points which have the same scale value may be joined to form the isoscale lines. These are not plotted on maps for end users but they feature in many of the standard texts. (See Snyder pages 203—206.) The representative fraction (RF) or principal scale There are two conventions used in setting down the equations of any given projection. For example, the equirectangular cylindrical projection may be written as cartographers: mathematicians: Here we shall adopt the first of these conventions (following the usage in the surveys by Snyder). Clearly the above projection equations define positions on a huge cylinder wrapped around the Earth and then unrolled. We say that these coordinates define the projection map which must be distinguished logically from the actual printed (or viewed) maps. If the definition of point scale in the previous section is in terms of the projection map then we can expect the scale factors to be close to unity. For normal tangent cylindrical projections the scale along the equator is k=1 and in general the scale changes as we move off the equator. Analysis of scale on the projection map is an investigation of the change of k away from its true value of unity. Actual printed maps are produced from the projection map by a constant scaling denoted by a ratio such as 1:100M (for whole world maps) or 1:10000 (for such as town plans). To avoid confusion in the use of the word 'scale' this constant scale fraction is called the representative fraction (RF) of the printed map and it is to be identified with the ratio printed on the map. The actual printed map coordinates for the equirectangular cylindrical projection are printed map: This convention allows a clear distinction of the intrinsic projection scaling and the reduction scaling. From this point we ignore the RF and work with the projection map. Visualisation of point scale: the Tissot indicatrix Consider a small