Marketing, Ron Christie Communications and Cowan & Company. This campaign was launched in conjunction with an ongoing social media strategy in which East Side Mario's uses its presence on Facebook in an effort to raise awareness of promotions among consumers. People are most familiar with the restaurant's long running jingle featuring the catch phrase: "Hey, budda boom budda bing". Charitable work East Side Mario's has been a corporate sponsor of the Canadian Breast Cancer Foundation in the past. In early May 2010, it was the national family restaurant sponsor of the 2010 Canadian Breast Foundation CIBC "Run for the Cure" fundraising event. The partnership included in-house promotions to help raise awareness about breast cancer. East Side Mario's has also provided corporate sponsorship of Camp Oochigeas, a volunteer-run and privately funded organization working out of Toronto, Ontario which provides a summer camp experience for children with cancer. Achievements/Awards East Side Mario's has been recognized for its success in the past. It has appeared on Canada's 50 Best Managed Private Companies consistently since 2000. See also List of Italian restaurants List of Canadian restaurant chains List of assets owned by Recipe Unlimited References External links East Side Mario's Web site (in English and French) Prime Pubs of Canada Recipe Unlimited Restaurants established in 1987 Restaurant chains in Canada Regional restaurant chains in the United States Companies based in Mississauga 1987 establishments in Ontario Italian restaurants in the United States Former PepsiCo subsidiaries