release and distribute its Chinese New Year singles yearly with its own themes, theme songs and mascots based on the 12 animal zodiac as well as its related merchandise (e.g. soft toys). Over the years, it also collaborate with other Media Prima partners for the singles such as 8FM (formerly One FM) and NTV7. In addition, the discography team also tour across the country to promote their discography and its merchandise. The singles' Compact Discs can also be bought at Popular Bookstore CD Rama kiosks nationwide during the festive season. (Astro already have its own 12 animal zodiac campaign since 2010.) The 2023 CNY theme Full score Love You Rabbit (Chinese: 活力满分Love You兔, Pinyin: Huólì mǎnfēn love you tù) is used on air until the closing of 2022 Winter Olympics. Programme rescheduling A programme reschedule was implemented on 1 April 2016, with almost all Chinese programmes shown on Saturdays to Tuesdays, while English programmes retain their time slots as usual on Wednesdays to Fridays, but by June 2017, 8TV broadcast only one English programme, which broadcasts every Friday. The rescheduling also includes a 3-hour morning home shopping block titled CJ Wow Shop (now Wow Shop) which had also been introduced across other Media Prima channels, some more affected by the changes (especially sister channels NTV7 and TV9). However, this block has attract huge criticism on social media as it replaced a large part of daytime schedule, which these slots had been previously running mostly reruns, religious programming and kids programming. The programme was initially broadcast in Malay on the channel like its sister channel before being broadcast in Mandarin beginning 8 January 2017 onwards. In 2017, 8TV signed a strategic cooperation agreement with the China International Communication Center. On 5 March 2018, 8TV became an independent first Chinese-language television channel and all 8TV's English programming was moved to NTV7 while NTV7's Mandarin programming was moved to 8TV as early as March 2018, due to the former changing its audience focus. On 8 June 2020, the day after Mandarin 7 aired its last edition on NTV7, 8TV's Primetime Mandarin News was extended to 1 hour. On 11 February 2021, 8TV has started its HDTV broadcasting in conjunction of Chinese New Year and available exclusively through myFreeview DTT service on channel 108. On 4 May 2021, this channel started 24 hours a day due to 8FM launch simulcast radio every midnight. See