upon contraries. Apostrophe expresses grief or resentment by addressing a specific person or object. Interrogation reinforces an argument by asking the opposition a series of rhetorical questions after they have presented their case, while reasoning by question and answer involves asking and answering oneself the reasoning behind every statement made. These figures use conversational style to hold the audience's attention. A maxim is a saying that concisely shows what happens in life and therefore ought to happen as it applies to the situation the speaker is talking about. Reasoning by contraries uses one statement to prove an opposite statement. Colon or clause is when a series of up to three brief but complete clauses are strung together to communicate an entire thought; it is called isocolon when the clauses have an equal number of syllables. Similar to this is the comma or phrase, where single words are split up in a sentence to give it a halting, staccato sound. Both these figures create emphasis on the independent words or clauses within the entire thought; Period is the opposite, in which words in a sentence are close-packed and uninterrupted to form a complete thought. Homoeoptoton occurs when two or more words in the same sentence are in the same case with the same ending; in contrast, homoeoteleuton features words without inflection that have the same ending. Paronomasia (a term often treated as a formal term for a pun) changes a sound or a letter in a word to make it sound similar to another word with a different meaning; these three figures are most relevant in highly inflected languages with cases like Latin, and the Rhetorica ad Herennium states they are best used in speeches of entertainment. Hypophora occurs in debate when the speaker asks himself or his opponent what points can be made against his case or in favor of the opponent's, then uses the response (whether his own or his opponent's) to attack the position of the opponent. Climax is the repetition of a preceding word in the process of moving on to a new one. (An example is "The industry of Africanus brought him excellence, his excellence glory, his glory rivals.") Definition is the concise statement of a person or object's characteristic traits, transition restates a previous statement to set up the presentation of a new one, and correction is the deliberate retraction of a statement in order