content not compliant with FCC decency standards). These changes would boost the station, with WBNX eventually surpassing WUAB in the ratings. WB affiliation On September 1, 1997, WBNX-TV took over as the Cleveland-area affiliate of The WB Television Network, assuming the rights from WUAB-TV (channel 43). The station, accordingly, changed its branding to "WB 55". The WB affiliation also resulted in WBNX adding the Kids' WB lineup, so with having both Fox Kids and Kids' WB, channel 55 promoted themselves at that time as being "Cleveland's Kids Superstation". After becoming a WB affiliate, WBNX-TV continued to grow and eventually took the overall ratings lead above WUAB by 2004; WBNX consistently ranked in the top 11 of all WB affiliates in the country and was the #1 WB affiliate in overall ratings among the 19 largest television markets during the November 2005 sweeps ratings period. In 1998, WBNX approached Cleveland late night icon The Ghoul (portrayed by Ron Sweed) to host the station's Friday night (later on Sunday nights, towards the end of the program's run) movie, until WBNX discontinued its relationship with Sweed in 2004. In September 2003, the station changed its on-air branding to "WBNX-TV, Cleveland's WB," de-emphasizing the station's Channel 55 allocation. CW affiliation On January 24, 2006, UPN parent company CBS Corporation and WB network parent Time Warner announced that they would dissolve the two networks to create The CW Television Network, a joint venture between the two media companies that initially featured programs from its two predecessor networks as well as original first-run series developed for The CW. Nearly one month after the CW launch announcement, on February 22, 2006, News Corporation announced the launch of MyNetworkTV, a network operated by Fox Television Stations and its syndication division Twentieth Television that was created to primarily serve as a network programming option (in lieu of converting to a general entertainment independent format) for UPN and WB stations that were left out of The CW's affiliation deals. Following the announcement, both WBNX and WUAB were in the running to become Cleveland's affiliate of the new network. On March 1, in a joint announcement by CBS Corporation and the Winston Broadcasting Network, WBNX was confirmed as The CW's Cleveland affiliate. Since the network chose its charter stations based on which of them among The WB and UPN's respective affiliate bodies was the highest-rated in each market, WBNX was chosen