the field. Jim Finch, the public address announcer at the stadium from 1966 through 2001, was known for his famously long "Heeeeeeeeeeeeeere come the Gators!" call delivered in powerful baritone as the Gators ran onto Florida Field before each game, and for his succinct and even-handed style of announcing the plays during the game. Finch died in 2002, but an audio recording of his distinctive entrance call has been used on occasion, with the current PA announcer replicating Finch's call for all other games. George Edmondson (a.k.a. "Mr. Two Bits"), wearing his trademark yellow oxford shirt, blue seersucker trousers, orange-and-blue tie, and black-and-white saddle shoes, traveled around the stands for almost 60 years leading fans in the old "Two Bits" cheer ("Two bits! Four bits! Six bits! A dollar! All for the Gators, stand up and holler!"). Edmondson began the tradition in 1949 and "retired" to become a regular fan after his 50th season in 1998. However, he couldn't stay in his seat and continued to lead the cheer during pre-game festivities and (occasionally) in the stands during games. On November 22, 2008, at the last home game of the season, Mr. Two Bits was again honored with a retirement ceremony. Since then, a series of "guest Mr. Two Bits" (usually former star Gator athletes) have led the pregame cheers. At the end of the third quarter, the Pride of the Sunshine Band plays "We Are the Boys from Old Florida" while fans sway back and forth by rows and sing along. The University of Florida was an all-male school before 1948, and singing the song at football games has been a tradition since at least the 1930s. Immediately following the death of musician and Gainesville native Tom Petty in October 2017, UF athletic director Scott Stricklin instituted a new tradition. Right as the band finishes playing We Are the Boys of Old Florida at the end of the 3rd quarter, Petty's song I Won't Back Down is played over the stadium speakers while fans sing along and wave their cell phones aloft to fill the stands with lights. Florida fans join in on shout-outs and chants such as "ORANGE" (yelled by students, mostly in the East and South stands) and "BLUE" (yelled by alumni, mostly in the West and North stands). During the pre-game, this cheer was led by Richard Johnston (also known as "Mike Man" or "Mr. Orange