John Norman Button (30 June 19338 April 2008) was an Australian politician, who served as a senior minister in the Hawke and Keating Labor governments. He was notable for the Button car plan, which involved downsizing and eventually ending Australia's car industry by reducing tariffs and government protection. Biography Button was born in Ballarat, Victoria, and was educated at The Geelong College and the University of Melbourne where he graduated in arts and law. He became a lawyer with Maurice Blackburn & Co and later a barrister in Melbourne and became active in the Australian Labor Party from the late 1950s. In the 1960s he joined a group of other middle-class Labor activists, such as John Cain, Barry Jones, Richard McGarvie, Frank Costigan and Michael Duffy, known as "the Participants" whose objective was to end Left-wing control of the Victorian branch of the Labor Party. In 1963, Button was invited to run as the Labor candidate for the seat of Chisholm, which was safely held by Wilfrid Kent Hughes. Party members recall that at the declaration of the poll Kent Hughes stood up and said in patrician tones, "It was a fair fight." To which Button replied, "It was neither fair nor a fight. I gained a swing of one: my mother." In 1970, the Participants formed an alliance with the federal Labor leader Gough Whitlam and the President of the Australian Council of Trade Unions, Bob Hawke, to bring about intervention in the Victorian branch by the Federal Executive. Button became part of the interim Advisory Council which took over the branch after intervention, and in 1974 he was elected to the Australian Senate as a strong supporter of Whitlam. Button remained a backbencher during the remaining 18 months of the Whitlam government. He was elected to the Opposition Shadow Ministry in 1976 and was elected Deputy Labor Leader in the Senate in 1977. From 1980 to 1983 he was Leader of the Opposition in the Senate and Shadow Minister for Communications. He was also a member of the Labor National Executive. A close friend of Labor Leader Bill Hayden, Button decided during 1982 that Hayden could not lead the party to victory at the election due in late 1983. When Liberal Prime Minister Malcolm Fraser called a snap election in February 1983, it was Button who told Hayden that he must resign immediately to make way for Bob