lilac Simmental cow with a bell around her neck, usually in an Alpine meadow. During the 1990s, Peter Steiner appeared in Milka commercials. Milka has put focus on “tenderness” being their main advertising theme since the 1960s. In 1972, the Milka cow named Lila ("Lila" being German for lilac, purple, violet.) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat), a pun on "U-Boot" (German for submarine). Products Milka is sold in a number of packages and flavors, according to where it is purchased: Chocolate bars Alpine Milk – Milk-chocolate bar Broken Nuts – Milk-chocolate bar with hazelnut pieces Milka and Daim – Milk-chocolate bar with Daim bar pieces Milka and Oreo – Milk-chocolate bar with Oreo filling Choco-Swing – Milk-chocolate bar with a biscuit filling Choco and Biscuit – Milk-chocolate with cocoa creme filling and a layer of biscuit Strawberry Yogurt – Milk-chocolate bar with strawberry filling Caramel – Milk-chocolate bar with caramel filling Almond Caramel – Milk-chocolate bar with pieces of almonds and caramel filling Whole Hazelnuts – Milk-chocolate bar with whole hazelnuts White Chocolate – White chocolate bar White Coconut – White-chocolate bar with coconut Raisins and Hazelnuts – Milk-chocolate bar with raisins and pieces of hazelnut Raspberry Cream – Milk-chocolate bar with raspberry fillings Cow Spots or Happy Cow – Milk-chocolate bar with white-chocolate spots Toffees Milka Toffee – Milk-chocolate-covered toffee filled with caramel Milka Toffee Hazelnut Other products Philadelphia Milka Cheese Hazelnut cocoa spread German varieties Alpine Milk Grapes and Nuts Strawberry Milka and LU Cookies Peanut Crisp White Chocolate and Oreo Milka an Oreo-Sandwich Triple Choco Cocoa Colourful Chocolate Lentils Milka and TUC-Cracker Milka and Daim Noisette Whole Hazelnuts Cow Spots Yogurt Broken Hazelnuts White Chocolate Caramel Dark Chocolate Luflée Alpine Milk Creme Large Bar Whole Hazelnuts Strawberry Cheesecake Almond Caramel Peanut Caramel Milka and Oreo Chocolate Cookie Toffee Whole Hazelnut Alpine Milk Noisette Triple Choc Luflée Caramel Nut Nougat Creme Crispy Yogurt Dark Edition Broken Hazelnut Cocoa Splinter Dark Alpine Milk Salted Caramel Almond Raspberry References Further reading External links Brand name chocolate Chocolate bars Mondelez International brands Swiss chocolate