one reason designers choose faux. De Libran, the artistic director for Sonia Rykiel, incorporates both real and faux fur in her collections. Her incorporation of faux is based on the playfulness it portrays in her garments through the color and volume she is able to create. In other brands, Prada embraced synthetics in their Fall/Winter 2007 collection. Miuccia Prada, the brand's owner and designer, commented she was bored with real fur, and as a result, she included all faux in her collection that year. However, today, Prada has been using both real and faux fur throughout their garments. In addition, Dries Van Noten, Hussein Chalayan, Julien David, Julie de Libran for Sonia Rykiel, Kate Spade, and many others all featured faux fur in their fall collections. Due to the controversy of fur garments, technology facilitating the production of fake furs has improved greatly since the early twentieth century. There are new tailoring and dyeing techniques to "disguise" fur and change the traditional image of fur with its conventional image associated with the elite fur-clad woman. Modacrylic is a high-quality 'fur' alternative that gains attraction to its convincing look as an alternative to real fur. Howard Strachman of Strachman Associates, a New York-based agent for faux fur states that synthetic acrylic knitted fabrics have become a go-to resource for high-end faux fur, much of it coming from Asia. Prada put mohair faux fur in its Fall 2007 collection, whilst Max Mara and Dries Van Noten have also used this alternative. More authentic-looking methods of production are being researched. One technique is combining coarse and fine fibers to simulate mink or beaver fur. References External links How fake fur is made Fur Animal hair products Artificial materials Winter fabrics