full range of network and related services to enterprises in India. In March 2008, it was reported that Reliance Communications was in advanced talks with France Telecom to bring the Orange brand back to Indian cellular market. However, France Telecom denied any such deal and termed it as market speculation. In 2009, it was reported that Orange may apply for MTNL 3G (Jadoo) franchise deal. FT again discarded this report and commented that they would not like to limit themselves in Delhi & Mumbai. In 2010, OBS India opened two offices in India – New Delhi and Gurugram, and ever since, it has grown to nine locations, adding Bangalore, Chennai, Hyderabad, Kolkata, Pune, Mumbai and Gandhinagar. It directly employs over 2000 employees. As of June 2012, it has a network with 13 point of presence (PoP) in the country. India houses one of the OBS's four major global service centres in Gurugram. Organisation and operations OBS India traces its presence in India to 1969, when SITA, (Societe Internationale de Telecommunications Aeronautiques), was created to meet the need of the airline industry. It operates in eight locations and employs over 2,000 employees. The locations are – Gurgaon, New Delhi, Kolkata, Mumbai, Chennai, Bangalore, Hyderabad,Gandhinagar and Pune. The major global service center is located in Gurgaon. Services and solutions It offers integrated communication solutions and services to local as well as global enterprises in cloud computing, unified communications and collaboration, which manage and integrate the complexity of international communications and enable multinational corporations to focus on the strategic initiatives that drive their business. The service and solutions portfolio include, end-to-end enterprise solutions in Data Center Management, Server Management, Network Management, PC life-cycle Management, Security Management and Messaging Administration. deliver and manage complex PBX, IP Voice based solutions, Unified Communications & Collaboration solutions ITIL-aligned methodology and processes Application management capabilities across verticals for CRM applications, IPT applications, Database Integration Remote Infrastructure Management services WAN-LAN integration, design and management expertise Case studies The complex merger operations that led to ownership of Orange by France Telecom and its subsequent branding is a subject for numerous management case studies on topics like strategic management, brand management, PEST analysis, financing methods of merger and acquisitions and leveraged buyouts. See also February 2000 launch of brand name "Orange" in India by Hutchison Essar Ltd...... Orange (telecommunications) References Mobile phone companies of India Information technology companies of India International