with the m200 series, and c100 series. In 2007, Apple introduced the iPod Touch, the first iPod with a multi-touch screen. Some similar products existed before such as the iriver clix in 2006. In South Korea, sales of MP3 players peaked in 2006, but started declining afterwards. This was driven partly by the launch of mobile television services (DMB), which along with increased demand of movies on the go led to a transition away from music-only players to PMPs. By 2008, more video-enabled PMPs were sold than audio-only players. Brands and popularity throughout the world By the mid-2000s and the years after, Apple with its iPod was the best selling DAP/PMP by a significant margin, with one of out four sold worldwide being an iPod. It was especially dominant in the United States where it had over 70% of sales at different points in time, is nearest competitor in 2006 being SanDisk. Apple also led in Japan over its homegrown makers Sony and Panasonic during this time, although the gap between Apple and Sony had closed by about 2010. In South Korea, the market was led by local brands iriver, Samsung and Cowon as of 2005. European buying patterns differed; while Apple was in a particularly strong position in the United Kingdom, continental Western Europe generally preferred cheaper, often Chinese rebranded players under local brands such as Grundig. Meanwhile, in Eastern Europe including Russia, higher priced players with improved design or functionality were preferred instead, and here Korean makers like iriver and Samsung were particularly popular, as well as such OEM models under local brands. Creative was the top selling maker in its home country of Singapore. In China, local brands Newman, DEC and Aigo were noted as the top vendors as of 2006. PMPs in other categories Samsung SPH-M2100, the first mobile phone with built-in MP3 player was produced in South Korea in August 1999. Samsung SPH-M100 (UpRoar) launched in 2000 was the first mobile phone to have MP3 music capabilities in the US market. The innovation spread rapidly across the globe and by 2005, more than half of all music sold in South Korea was sold directly to mobile phones and all major handset makers in the world had released MP3 playing phones. By 2006, more MP3 playing mobile phones were sold than all stand-alone MP3 players put together. The rapid rise of the media player in phones