nationwide multimedia company (something WKBW had when it was owned by Capital Cities Communications, which had sold channel 7 in 1986 upon its acquisition of ABC to comply with ownership limits rules in place then, which WKBW was affiliated with, then as now). WGRZ's newscasts, which have performed a strong second in recent years to rival WIVB-TV, has begun to challenge channel 4's dominance in news ratings, specifically in the 5 and 5:30 p.m. newscasts according to Nielsen's May 2007 sweeps data. By July 2007, WGRZ's morning newscast, Daybreak, was soundly beating WIVB-TV's Wake Up! in the ratings. Channel 2's 11 p.m. newscasts also returned to the #1 position, and became one of the highest-rated late newscasts in the United States. However, in the May 2009 sweeps, WGRZ lost significant ground to WIVB-TV and a resurgent WKBW-TV, and fell to a distant second, closer to third-place WKBW-TV than it was to WIVB-TV. In the November 2009 sweeps, WGRZ was one of many NBC affiliates to fall victim to the so-called "Leno Effect" (in which NBC affiliates' late-evening newscasts experienced decreased ratings stemming from the weakening NBC lead-in The Jay Leno Show); as in many of the affected markets, WGRZ's 11 p.m. newscast fell to a distant third, behind both WIVB-TV and WKBW-TV (although WGRZ's weekday morning newscast regained the lead over WIVB's morning show, thanks in large part to the return of John Beard to the Buffalo market after over 25 years in Los Angeles). With NBC moving Leno back to The Tonight Show in February 2010, WGRZ rebounded to a much closer second place behind WIVB-TV in the July 2010 sweeps; however, Daybreak lost ground, once again falling behind WIVB. In early 2011, Daybreak once again became the market's #1 morning show. For the November 2011 sweeps, Daybreak remained #1 among the market's morning newscasts. For the first time, WGRZ had the #1 newscast at 5, 5:30 and 6 p.m., displacing rival WIVB-TV to a close second place in the early evening timeslot. WGRZ remained in second place for the 10 p.m. and 11 p.m. newscasts. For the February 2012 sweeps, WGRZ remained a dominant #1 in the morning. It also became even more dominant in early evenings as WIVB-TV became a more distant second place in the timeslot. Although WGRZ stayed in second place among the market's late newscasts, it narrowed WIVB's lead in the time period. For