include posting a Facebook status to support a cause, "liking" a charity organization's cause on Facebook, tweeting or retweeting a charity organization's request for support on Twitter, signing Internet petitions, and posting and sharing YouTube videos about a cause. It can be argued that a person is not "liking" the photo in order to help the person in need, but to feel better about themselves, and to feel like they have done something positive for the person or scene depicted in front of them. This phenomenon has become increasingly popular with individuals whether they are going on trips to help less fortunate people, or by "liking" many posts on Facebook in order to "help" the person in the picture. Examples include the Kony 2012 campaign that exploded briefly in social media in March 2012. Examples of offline charity slacktivism include awareness wristbands and paraphernalia in support of causes, such as the Livestrong wristband, as well as bumper stickers and mobile donating. In 2020, during the COVID-19 pandemic, Clap for Our Carers gained traction in several countries. The term slacktivism is often used to describe the world's reaction to the 2010 Haiti earthquake. The Red Cross managed to raise $5 million in 2 days via text message donations. Social media outlets were used to spread the word about the earthquake. The day after the earthquake, CNN reported that four of Twitter's top topics were related to the Haitian earthquake. Charity as a by-product of purchasing products This is the act of purchasing products that highlight support for a particular cause and advertise that a percentage of the cost of the good will go to the cause. In some instances the donated funds are spread across various entities within one foundation, which in theory helps several deserving areas of the cause. Criticism tends to highlight the thin spread of the donation. An example of this is the Product Red campaign, whereby consumers can buy Red-branded variants of commons products, with a proportion of proceeds going towards fighting AIDS. Slacktivists may also purchase a product from a company because it has a history of donating funds to charity, as a way to second-handedly support a cause. For example, a slacktivist may buy Ben and Jerry's ice cream because its founders invested in the nation's children, or promoted social and environmental concerns. Political Certain forms of slacktivism have political goals in mind, such as