to complete. Frusciante felt compelled to write an appropriate guitar ensemble that would appropriately complement the poignant lyrical content, but encountered difficulty. The song was barely making progress, and would have been scrapped had it not been for Kiedis' urging to include it on the album. Frusciante completed the final riff two days before recording, after drawing inspiration from the Cure's soundtrack song to "Carnage Visors". The title track was intended to represent Californian lifestyles and, more specifically, the "fake" nature which is associated with much of Hollywood. It references Kurt Cobain of Nirvana and uses considerable imagery to capture the evocative nature of California. The record was a change of style for the Chili Peppers, especially compared to One Hot Minute. Although Californication still contains some funk rock songs (such as "Around the World", "Get on Top", "I Like Dirt", "Purple Stain" and "Right on Time"), it leaned towards more melodic riffs (for example, "Scar Tissue" and "Otherside") and focused on songs with implemented structure rather than jams. Promotion and release To promote Californication, the Red Hot Chili Peppers developed what biographer Jeff Apter called an "Internet presence opening themselves up to a whole new type of listener – the cyber geek." From June 4 to June 8, three new Californication songs were streamed every day on the band's website. Flea engaged with fans online with a series of Internet posts called "Fleamail", in which he would discuss the recording process, upcoming tour dates, and occasionally stream of consciousness style thoughts about his life. The Red Hot Chili Peppers also performed at various high school proms across the United States shortly before the release of the album. The idea was to reintroduce the Red Hot Chili Peppers to a younger audience. The theme of these performances was "Stop The Hate", which was in response to the Columbine High School massacre. The price of admission was a written suggestion on how to prevent bullying and hatred among high school students. Californication was released on June 8, 1999, by Warner Bros. Records. It debuted at number 3 on the Billboard 200 chart, and sold 189,000 copies by June 26, surpassing the initial sales of Blood Sugar Sex Magik and One Hot Minute. By July 3, Californication dropped to number 7, and stayed on the Billboard 200 chart for 101 weeks. It has since been certified 7× Platinum by the Recording Industry