and television stations across the country, including WNEP-TV in Scranton–Wilkes-Barre, WHAM-TV in Rochester (the call letters of which Transcontinent would change to WROC-TV, and is of no relation to the current station using the WHAM-TV call sign) and WDAF-AM/FM/TV in Kansas City, and eventually became known as Transcontinent Broadcasting. Transcontinent merged with Taft Broadcasting in 1964. During the 1960s, WGR-TV also operated a repeater station on VHF Channel 6 in Jamestown, New York. The repeater on Channel 6 continued until the Channel 2 transmitter was moved from Elmwood Avenue in Buffalo to the South Wales transmitter site, which greatly improved signal coverage into the population center of the mountainous Chautauqua region south of Buffalo. In 1972, the station moved into its current Downtown Buffalo facility at 259 Delaware Avenue. In the early 1980s, in preparation for an ownership change, the station changed its call letters. At the time, the Federal Communications Commission (FCC) would not permit stations with different owners to share the same call sign. On May 1, 1983, WGR-TV added a "Z" to its call sign, thus becoming WGRZ-TV. Z was chosen because of the letter's resemblance to the number 2. Less than two weeks later, Taft Broadcasting and General Cinema Corporation (which operated the Coral Television division) completed the trade deal that was first announced in December 1982. Taft gave channel 2 to General Cinema. In exchange, Taft acquired WCIX (channel 6) in Miami (now WFOR-TV on channel 4). Taft held on to 550 WGR and 96.9 WGRQ until 1987, when both stations were sold to Rich Communications. The AM station is now owned by Audacy, Inc., while its former FM sister is now owned by Cumulus Media. In the years following the 1983 exchange deal, WGRZ-TV changed hands several times. General Cinema exited the broadcasting business by selling Coral Television in 1986 to WGRZ Acquisition Corp., a partnership between SJL Broadcast Management, TA Associates and Smith Broadcasting. The price tag was $56 million. Native Buffalonian and former Newport Television CEO Sandy DiPasquale also held an ownership stake in WGRZ-TV (through his stake in Smith Broadcasting) at this time. Two years later, Tak Communications purchased WGRZ-TV from the SJL-led group for $100 million in 1988. Less than four years later in 1991, Tak filed for Chapter 11 bankruptcy. A group of creditors seized the company's assets in 1994. Argyle Television Holdings II, a broadcasting holding company formed