ever boxing match to be shot and streamed live in 360 and VR via partnership between Salter Brothers Entertainment and IM360. A large number of celebrities were in attendance; Sigma performed an opening concert and A-lister guests ringside included Benedict Cumberbatch and Idris Elba. Haye vs. Gjergjaj On 26 January 2016, Haye announced his next fight, (marketed as "Haye Day 2") would take place on 21 May 2016 at The O2 in London in Haye's pursuit of reclaiming and unifying the heavyweight world titles. His opponent was the little known Swiss fighter Arnold Gjergjaj. During the press conference announcing the fight, Shannon Briggs confronted Haye calling him out. Haye did not agree to fight Briggs immediately but instead offered him the chance to fight on his undercard, promising that he would fight him next if he was victorious. Briggs agreed to this arrangement and stopped Emilio Ezequiel Zarate in the first round. Haye floored Gjergjaj with a right hand inside the first 30 seconds of the fight, and then proceeded drop him again with a left jab and a third time with a chopping right in the second round before the fight was waved off by the referee. For a second time Haye used free-to-air channel Dave to broadcast the fight, but this time it was promoted by Haye himself with Hayemaker Promotions and not by Salter Brothers Entertainment. The fight peaked at 2.5 million viewers. The fight was also a success on social media platforms Facebook and Twitter as #HayeDay overtook the #FACupFinal to become the UK top trend. Despite winning on the undercard, a fight between Briggs and Haye didn't materialize. Briggs continued to call out Haye, asking him to honour his end of the agreement. Briggs also chased Haye down in Brooklyn when both were in attendance for the Frampton vs. Santa Cruz fight. In October, Haye spoke out about the fight not taking place due to the fact that Briggs wanted the fight to be on ppv, "Because the fight can't happen on pay-per-view ... I like people thinking I'm running from him and ducking him because when I do get in the ring with him, which I really think I will do, I think it will make it a bigger fight. But at the moment the fight can't happen because he will only fight me if the fight is on pay-per-view. I would fight him