and re-freezing on the fiber filaments; this is very important, especially in hiking, mountain climbing, skiing and other outdoor activities which are done in extreme conditions. How to store fake fur Fake fur can be made from a variety of materials including polyester, nylon, or acrylic. To make sure your fake fur stays in good condition, It is important to store fake fur away from humidity and sunlight because it can cause the fibers to become brittle and break easily. Anifurry’s designer recommends that it is best to store fake fur in something like a garment bag or container. It should also be stored away from heat because it can cause the fibers to melt together. A quote from the designer is "Even if you can't find a container or garment bag, make sure the fur has enough room to breathe! Yeah, faux fur needs to breathe as well." Use of actual fur In a test by the Humane Society of the United States, coats labeled as having faux-fur trim used actual fur. In the United States, up until 2012, a labeling loophole allowed any piece of clothing that contains less than US$150 of fur to be labeled without mentioning that it included fur. This is the equivalent of thirty rabbits, three raccoons, three red foxes, two to five leopards, twenty ring tailed lemurs, three domestic dogs, or one bear. Fashion designers utilizing Faux fur has increasingly become more popular for fashion designers to incorporate throughout their collections. Today's technology gives faux fur the qualities and techniques as real fur. Hannah Weiland, founder of Shrimps, a London-based faux fur company, says, "I love working with faux fur because it doesn't molt and it feels just as soft. If the faux kind feels as good, why use the real kind?" Weiland is not the only designer taking advantage of faux fur qualities. Additionally, Stella McCartney incorporates faux fur throughout her collections with tagged patches reading "Fur Free Fur." In 2014, Hugo Boss pledged to become fur-free publicly in their 2014 Sustainability Report, relaying the message that animal cruelty is never fashionable. They look forward to moving on through the use of faux fur in their future collections. However, the notion of sustainability and ethics aren't always the reasoning behind designers decision for faux instead of real fur. The ability to control more aspects of manufacturing such as color and volume is