Jeremy Foley explained, "Coach Spurrier did more than win a Heisman Trophy, a national championship, and a bunch of games. Coach Spurrier changed the culture of Florida Athletics." As a result, the facility's official name is now "Steve Spurrier-Florida Field at Ben Hill Griffin Stadium". The facility may be best known as simply "The Swamp", a nickname which was coined by Spurrier in 1992. As he explained at the time, "A swamp is where Gators live. We feel comfortable there, but we hope our opponents feel tentative. A swamp is hot and sticky and can be dangerous. We feel like it's an appropriate nickname for our stadium." Both the "Swamp" nickname and the "only Gators get out alive" tagline added later by UF's sports marketing department quickly became popular and have been commonly used ever since. Stadium history Earlier facilities From the establishment of the University of Florida in Gainesville in 1906 until the 1910–1911 academic year, the school's intercollegiate football team and club-level baseball team played and practiced at Gainesville's municipal athletic park known The Ballpark or as "The Baseball Park". The university began developing its first on-campus sports field in 1910, when it purchased and cleared open land just west of the campus. Wooden bleachers were installed and a football gridiron and baseball diamond were laid out by the end of the year, and University Athletic Field made its debut in January 1911 when the Florida Gators baseball team opened the season at the new facility. Florida's football team began play there in 1911, which was also the year that they began using the "Gators" nickname. Larger bleachers were installed in 1915, when the facility was rechristened "Fleming Field" in honor of recently deceased former Florida governor Francis P. Fleming. Fleming Field had primitive amenities and a maximum capacity of about 5000 with standing room. As Florida began scheduling contests against established football programs from across the south, several "home" games per season were held at larger venues across the state, usually Fairfield Stadium in Jacksonville and Plant Field in Tampa. Planning and construction Florida's football program first earned national prominence in the 1920s, prompting incoming university president John J. Tigert to begin a drive to construct a proper on-campus stadium upon his arrival in 1928. With state funding unavailable at the cusp of the Great Depression, the semi-independent University of Florida Athletic Association was organized to raise