on [UK terrestrial channel] DAVE, but he doesn't want to do that." Haye vs. Bellew Following his win over BJ Flores in October, WBC cruiserweight champion Tony Bellew immediately hit out a verbal assault on rival Haye, who was ringside, repeating he's next. Referring to Haye as 'Sideshow Bob', Bellew carried on the verbal assault in the post-fight interview using profanity and taunting Haye, stating he has been 'conning the British public' since he announced his comeback. Bellew's promoter, Eddie Hearn, claimed the fight could take place at heavyweight or at cruiserweight for Bellew's WBC title. On 25 November 2016, Hearn announced on Twitter that Haye and Bellew would face each other in a heavyweight bout on 4 March 2017 at The O2 Arena, London. The fight was shown on Sky Box Office and was Bellew's first heavyweight fight. At the first press conference on 30 November, a fight broke out as Haye and Bellew went face to face and it appeared on the replay that Haye had managed to land a left hook on Bellew, leaving a mark. Both fighters were then separated before going their own ways. On 3 March 2017, Haye weighed 224.9 pounds, heavier than Bellew who came in at 213lbs, a career high. After months of trash talk back and forth the two met in the ring. The bout started as a stalemate until the sixth round, when Haye injured his achilles tendon, causing him to fall twice. Bellew then took control of the fight as Haye opted to continue. Bellew knocked Haye down and out of the ropes late in the eleventh round. Haye managed to make it to his feet, but his corner threw in the towel, giving Bellew a TKO win. Bellew credited Haye for his bravery, while Haye refused to blame his injury and stated that Bellew was "by far the better fighter", though stated that he wanted a rematch. Haye was taken to the hospital following the bout but was released the next morning. It was revealed that Haye had ruptured his right achilles tendon and underwent surgery. At the time of stoppage, Bellew led on all three scorecards 96–93. With a 60–40 split of the £7 million purse, Haye earned £4.2 million while Bellew earned £2.8 million, his biggest purse by far. It was reported that the fight generated 890,000 buys on Sky Sports Box Office. Despite the loss,