also upgraded. Phases III and IV: The Cougar Football Project (2011–2014) Phases III and IV were branded as The Cougar Football Project and consisted of two major projects, and additional improvements in a smaller projects that followed. The first project, called the Southside Project, was an $80 million project that replaced the old press box on the south stands with a new structure that includes a new press box, club seats, loge boxes, luxury suites and a club room. Approximately 1,900 new seats were added in the premium seating area. The expansion also added 21 luxury suites (four, 24-person; nine, 18-person; and eight, 12-person), 42 loge boxes (27, four-person and 15, six-person) and approximately 1,300 club seats (1,200 outdoor and 100 indoor). The former press box did not have the amenities necessary for "first class" game productions with respect to national television and radio broadcasts as provided for in the new Pac-12 television and media contract. The Southside Project began demolition and construction in November 2011 and was completed by the first game of the 2012 season. The second project, called the West End-Zone Project, was a $61 million project that provided a new football operations center for the Cougar football program, including new weight/locker rooms, equipment and training areas for players. In addition to meeting rooms and coaches' offices, it will also feature a WSU football heritage area and a game-day home for former letter winners. The project was approved in November 2012, and construction began that month on November 26. This project was completed for the opening of the 2014 season. Additional improvements included A/V and architectural upgrades to the stadium. In response to the West End-Zone Project occupying the space where the scoreboard had been, a new video display was installed on the stadium's east end. It measures and features the latest light emitting diode (LED) video technology. The video board is 112% larger than the previous board while producing a wider, more consistent viewing angle. The video display is more than double the size of the previous display with four times the resolution. It is one of the few HD Video Displays in college football as its 1708 x 840 resolution exceeds the HD standard. The project also included the installation of an LED Ribbon Board that measures four feet (1.3 m) tall by wide and runs along the length of the premium seating side. A