School of Business. Athletics In 1924, the Chamber began the intramural sports program to promote class rivalries and to discover talent for the Baylor athletic programs. The program originated with an intramural track meet intended to, "stimulate interest in track and to get the track prospects into shape." same year, Chamber also presented the band new uniforms through monetary pledges solicited from the Baylor and Waco communities. Moreover, the year 1924 marked the beginning of the annual Football Banquet. The first banquet honored Baylor's 1924 Southwest Conference Championship team. Yell Leaders Baylor's Yell Leaders were equipped with proper green and gold uniforms in 1926. In 1929, a Yell Leader Fund was established in order to pay for the expenses of out of town games attended by the Yell Leaders. The Chamber assumed responsibility for that group, as well as Baylor's pep rallies, in 1937. This continued until 1967, when the Chamber relinquished its responsibilities for the Yell Leaders. Good Will Week Also in 1926, the Chamber began the tradition of "Good Will Week" to foster friendships and deepen personal relationships among students. This event, which preceded the Homecoming game, was officially designated Homecoming Week in 1969. While Homecoming itself had been established in 1909, the year 1936 marked Chamber sponsorship of the Homecoming Parade and the crowning of Baylor's first Homecoming Queen. Today, the parade is recognized as the oldest and largest collegiate parade in the nation. Baylor's Fight Song In 1940, the Chamber sponsored the selection of a new Baylor Fight Song, which was composed by Fred Waring and introduced on December 20, 1940. This song, "Bear Down You Bears of Old Baylor U.," was announced on Waring's National Broadcast. The Green and Gold Fountain In 1963, the Chamber financed the building of the circular Green and Gold Fountain, originally situated on what became known as Fountain Mall; dedicated to the Baylor-Waco Foundation in 1964, this was further evidence of the work of the Chamber on the Baylor campus. The year 1964 also marked the beginning of Cub Week, designed to honor the Freshman Class. This event was discontinued in 1968. In 1964, the Bob Hope Benefit Show, which netted $14,000 for the Baylor Library Fund, was sponsored and publicized by the Chamber. Campus events Homecoming Homecoming has been a tradition at Baylor since 1909. (See above, "Good Will Week") Thousands of alumni return to Baylor for the weekend's