Bahgat Amar (who previously wrote Ah W Noss, Ya Tabtab and Eftah Albak for Ajram) and the music remastered by Tarek Madkour. The original music video was used for K'naan's parts while Ajram's parts were filmed separately in Lebanon on the same protocol under Leila Kanaan's co-direction. Both the video and song were aired heavily during the FIFA season and part of the song was particularly played during commercial breaks on Al Jazeera channel, which exclusively aired the games to the Arab world. One month later, Ajram filmed a commercial for her newly signed contract with Lactalis advertising their Lactel yoghurt. On August 30, Ajram's official Facebook page posted a 16-second preview of the music video for Ajram's next single, "Fi Hagat". Later, it was announced that Nadine Labaki directed the video, thus making her comeback to music video direction after her 4-year break. The video is also the first collaboration between Ajram and Labaki since 2006's "Ya Tabtab". The full music video premiered on September 6, 2010, at 8:00 pm on Arabica TV and MTV Lebanon, the same day of her seventh full-length studio album release entitled Nancy 7. As of January 2011, Ajram became the first and most viewed Arabic music video owner on the Internet. 2011–2014: Super Nancy, Arab Idol and Nancy 8 In August 2011, Nissan chose Ajram to be the official ambassador in the Middle East and North Africa. On September 7, Ajram officially launched the all-new 2012 Nissan Micra at a special press conference in Lebanon. On January 6, 2012, it was officially announced that Ajram won her second World Music Award as the World's Best-Selling Middle Eastern Artist for Nancy 7 album sales in 2011. On September 13, 2012, Ajram released her second album dedicated to children, entitled Super Nancy with the lead single "Ya Banat". By the end of the moth, Anlene named Ajram their new regional Ambassador for the fortified adult milk brand. The commercial was filmed in August with Lebanese born American director Oliver Ojeil in Beirut. In a press conference held in Dubai on October 20, Ajram stated that she will help raise awareness of osteoporosis and bone health amongst women in the Middle East. A month later, it was officially announced in that Ajram joined the second season of the popular talent show Arab Idol, joining fellow judges Lebanese singer Ragheb Alama, Emirati singer Ahlam and Egyptian record