Magician, and Chipper Brownie. Where King Dons were marketed, the character, like the product, was known as "King Don." In areas that once used the Big Wheels name, the character was previously an Indian chief named "Chief Big Wheel." See also Choco pie Ho Hos Twinkie References External links Page on Hostess' website (archived) Brand name snack foods Hostess Brands brands American desserts American snack foods