Ciega Golf and Country Club and ultimately the Pasadena Yacht and Country Club. Style, wealth Hagen was a dashing and assertive character who raised the status of professional golfers and improved their earnings as well. Throughout his career, he played hundreds of exhibition matches, all across the United States and around the world; these tours popularized golf to an immense degree. Hagen was also widely known for his dashing wardrobe while playing; this featured expensive tailored clothes in bright colors and plush fabrics. As one of the world's top players, Hagen found his skills were much in demand with this exhibition format, and concluded it was much more lucrative than playing most tournaments. Hagen also made significant money endorsing golf equipment, and played a major role in helping to design clubs for Wilson Sports, which bore his name (either "Walter Hagen" or "Haig Ultra"). His work with Wilson produced some of the first matched sets of irons, around the same time that his great rival Bobby Jones was performing similar work for the Spalding company. The improved equipment expanded golf's appeal, brought high-quality clubs within the price range of many more players, and raised the standard of play. Hagen was the first golfer to earn a million dollars in his career. He said he "never wanted to be a millionaire, just to live like one". Hagen once expressed his creed in these words: "Don't hurry, don't worry, you're only here for a short visit, so be sure to smell the flowers along the way." Gene Sarazen, who was ten years Hagen's junior commented, "All the professionals ... should say a silent thanks to Walter Hagen each time they stretch a check between their fingers. It was Walter who made professional golf what it is." On the notion of golf as a financial endeavor, Hagen wrote in his autobiography, "My game was my business and as a business it demanded constant playing in the championship bracket, for a current title was my selling commodity." Death Hagen battled throat cancer for over four years and had several operations. Two years before his death, he was honored with a testimonial dinner in in Traverse City, Michigan, attended by major champions Arnold Palmer and Cary Middlecoff. A month earlier at the PGA Championship in Colorado, he expressed support for Palmer, saying he was a member of "Arnie's Army." Hagen died in 1969 at age