and BBC Parliament (albeit in sound only). ITV initially used their space to house ITV2 (from 7 December 1998) in England and Wales, You2 (later UTV2) in Northern Ireland and S2 in Scotland (now both ITV2), as well as GMTV2 during the early mornings. Channel 4 used their space for subscription channels FilmFour and E4 which, although not part of ONdigital, would be paid for and were only available through an ONdigital subscription. Channel 4's nationwide coverage on 'mux' 2 enabled it to be received terrestrially throughout much of Wales for the first time in its history, where previously only S4C had been available. Consequently, S4C's digital service, 'S4C Digidol' carries only Welsh-language programming, in contrast to S4C analogue which also carries English-language programmes commissioned and transmitted by Channel 4 in other parts of the UK. Channel 5 sold its half of Multiplex A to the owners of the other half of the multiplex, S4C, who set up a subsidiary called S4C Digital Networks (SDN) to manage the multiplex and rented most of it out to ONdigital as well as some space to the BBC who launched BBC Knowledge on 1 June 1999, at a time when technical capabilities limited the number of stations it could carry on its own multiplex. S4C chose not to carry S4C Digidol and its newly launched digital Welsh Assembly station, S4C2 outside Wales, preferring to sell the space instead. Consequently, some ONdigital services were not available on Welsh transmitters. While the BBC was seemingly concerned with delivering a service of good technical quality, other broadcasters chose to deliver a larger number of channels rather than optimise service reliability and picture quality. ITV Digital ONdigital had problems from the start, and renaming the service ITV Digital on 11 July 2001 failed to help the matter. All subscription services except E4 and FilmFour went off-air on 1 May 2002 after the consortium collapsed, explained as being due to paying too much for the television rights for The Football League. However, the choice of 64QAM broadcast mode, the fact that at least 40% of homes would need new aerials to receive it, a high churn rate, an insecure hackable encryption system, the cost of having to provide free set-top boxes, and aggressive competition from BSkyB all contributed to ITV Digital's spiraling costs, before shareholders Granada and Carlton called a halt to the venture. Freeview As ITV Digital