deemed unacceptable for filing), as did a group of former WPST-TV employees organized as the South Florida Television Corporation; Civic Television, headed by Charles Crandon; and the Miami Television Company, whose stakeholders included a string of local civic leaders. FCC hearing examiner H. Gifford Irion gave the nod to South Florida Television in his initial decision, issued at the end of 1963, because of its experience and civic participation; but in July 1964, the full FCC opted to set aside the examiner's choice and awarded a full-term license to Wilson on a 4–1 vote. With its long-term prospects more secure, WLBW-TV began to plan for the future. In 1964, it began airing local color programming from film and tape. In 1965, the station acquired a parcel of land at Biscayne Boulevard and NE 39th Street to construct a purpose-built, color-equipped facility with two studios. Construction began that fall, and the studio formally opened in March 1967, allowing the station to broadcast local programs, including the dance show Saturday Hop, in color. The station became known as "Colorvision 10". Post-Newsweek ownership In March 1969, L. B. Wilson, Inc., announced the $20 million sale of WLBW-TV and WCKY radio—which it had owned for 40 years—by the Washington Post Company for $20 million. It was the first broadcasting purchase for the Post since acquiring WJXT in Jacksonville in 1953. The FCC approved in September 1969, and one of the Wilson ownership's last acts was to deliver $250,000 in bonus checks to WLBW and WCKY employees with a year or more of tenure. News of Post-Newsweek's first changes came at the very end of the year. On March 16, 1970, the station's call letters were changed to the current WPLG—the calls were chosen in honor of Philip L. Graham, husband of Washington Post publisher Katharine Graham, who committed suicide in 1963. Similarly to L. B. Wilson, Graham also had local ties to the area: the oldest son of Ernest R. Graham, he had been a longtime resident of Miami and was the brother to eventual Florida senator Bob Graham. WPLG adopted its current "10" logo, which features four stripes of differing colors within the "0" that represent a sunset, in 1982. On January 1, 1989, the Miami–Fort Lauderdale market underwent a three-way network affiliation swap that saw longtime CBS affiliate WTVJ (channel 4) becoming an NBC owned-and-operated station; longtime independent station and charter Fox