dish that one can get at a cheap price. The people who celebrate eat at Chinese-styled restaurants. Though not black, danmuji, tangsuyuk, and kimchi are popular side dishes that are enjoyed with jjajangmyeon. Those who want to celebrate by themselves order take-out from these restaurants. People who use this as an opportunity to promote music, food, clothes, competitions, and matchmaking services. Many restaurants and companies use Black Day to promote discounts on their items. Restaurants expect their sales to be double, or even triple, the amount they usually make. Black coffee and jjajangmyeon are two popular food options that sell out very quick on this day. Impact This day is targeted by businesses, who hold various events and advertise their products, a strategy known as 'day marketing. The events are highly popular, and include matchmaking events such as speed dating, jajangmyeon-eating contests, and discounts on items. Other countries Like Korea, other countries have their own version of Black Day. They use this as an opportunity to celebrate the joys of being single. The United States of America celebrates Single Awareness Day on the 15th of February, the day after Valentine's Day. Unlike Korea, the United States does not promote Single Awareness Day. China celebrates single day on November 11th. It is celebrated on the 11th of November because the ones represent single sticks. Like Korea, China promotes many discounts for singles. Single's Day in China continues to be China's biggest e-commerce sale. Alibaba registered $38.4 billion worth of sales on Single's Day alone. See also Singles Awareness Day Singles Day References Unofficial observances South Korean popular culture April observances de:Black Day