Chamber matches were featured at the 2008 and 2009 events, the promotion ran a survey in September 2009 indicating a possible renaming for No Way Out. Voted by fans via the promotion's website, Elimination Chamber became the name of the February 2010 pay-per-view event, winning against Heavy Metal, Battle Chamber, Chamber of Conflict, and the original No Way Out name. Despite the poll, it was later announced that Elimination Chamber would not be considered as part of the No Way Out chronology and would instead be a new chronology, which in turn became the annual February PPV. The 2010 Elimination Chamber PPV was still promoted in Germany as No Way Out because of concerns that the "elimination chamber" name would bring back imagery of the gas chambers that were used in extermination camps during World War II. No Way Out returned as a one-off PPV in June 2012 (titled No Escape in Germany) and featured a traditional steel cage match; it replaced Capitol Punishment for the June 2012 PPV slot. In 2013, however, No Way Out was again discontinued with the June slot being given to Payback. In May 2002, the WWF was renamed to World Wrestling Entertainment (WWE) as a result of a lawsuit from the World Wildlife Fund over the "WWF" initialism. Also around this time, the promotion held a draft that split its roster into two distinctive brands of wrestling, Raw and SmackDown!, where wrestlers were exclusively assigned to perform—a third brand, ECW, was added in 2006. No Way Out 2003 had featured wrestlers from both brands, but from 2004 to 2007, No Way Out was held exclusively for wrestlers of the SmackDown! brand. Following WrestleMania 23 in April 2007, WWE discontinued brand-exclusive PPVs. No Way Out 2007 was in turn the promotion's final PPV to be brand-exclusive during the first brand extension, with the events in 2008 and 2009 featuring wrestlers from the Raw, SmackDown, and ECW brands. Before No Way Out's one-off return in June 2012, the promotion ceased using its full name in April 2011, with "WWE" becoming an orphaned initialism, and the first brand extension ended that August. However, the event is expected to be revived in 2024. Events See also List of WWE pay-per-view events References External links Official No Way Out website Recurring events established in 1998 Recurring events disestablished in 2009