and bland. "He was talking about issues we are still talking about today, nearly a decade later, as Austin has grappled with change. He had actually thought about real issues that were facing the city, and not all of his ideas were particularly out there. He certainly wasn't the craziest person I ever dealt with running for office, by a long shot." If elected, Cochran promised to plant more trees and wear more conservative dresses to "respect the office." Cochran was featured prominently in the 2010 book Weird City: Sense of Place and Creative Resistance in Austin, Texas. In the book, the author interviewed Cochran at Bouldin Creek Coffeehouse where they discussed such topics as Austin's rapid growth, commercialization, and the "Keep Austin Weird" campaign. He appeared on NBC's The Tonight Show with Jay Leno, wearing a thong. He did occasional odd jobs for local businesses and appeared in an ad for Pinky's Pagers that aired locally during the 2001 Super Bowl. He also worked as a model, and a local business lent him a three-wheeler bicycle with advertising to pedal around town. Merchandising Cochran was featured in a set of collectible Leslie dress-up refrigerator magnets, with outfits like a leopard-print dress, cheerleader uniform and a miniskirt. The magnets were sold in local bookstores beginning in 2006, and Cochran received 20 percent of sales. In 2007, Cochran bought a large storage shed with his magnet earnings. He cut a deal with a woman in South Austin to put the shed in her yard, furnished the shed and moved into it. Ironically, the man known for having "lived outside the box" was now living outside in a box. In 2009, Costa Systems created the "iLeslie" iPhone application, sold by the Apple iTunes App Store. The application contains an assortment of sound bites by Cochran and two interviews where he recounted select experiences in Austin. Half of all profits went to Cochran. Death Around 1:00 a.m. on the Saturday morning of October 3, 2009, Cochran was found unconscious outdoors and was transported to University Medical Center Brackenridge in critical condition. Within two weeks he had regained consciousness and was transferred to a rehabilitation center. When he was released, on October 23, 2009, Cochran reported that he had been attacked after commenting to a group of people about the dangers of drug abuse. On February 27, 2012, St. David's South Austin Hospital confirmed