Daily Telegraph. According to a 2021 report by the Media Reform Coalition, 90% of the UK-wide print media is owned and controlled by just three companies, Reach plc (formerly Trinity Mirror), News UK and DMG Media. This figure was up from 83% in 2019. The report also found that six companies operate 83% of local newspapers. The three largest local publishers—Newsquest, Reach and JPI Media—each control a fifth of local press market, more than the share of the smallest 50 local publishers combined. Newspapers Traditionally British newspapers have been divided into "quality", serious-minded newspapers (usually referred to as "broadsheets" because of their large size) and the more "tabloid" varieties. For convenience of reading many traditional broadsheets have switched to a more compact-sized format, traditionally used by tabloids. Online-only newspapers based in the UK such as PinkNews also exist. The Guardian is a liberal, "quality" broadsheet and the Financial Times is the main business newspaper, printed on distinctive salmon-pink broadsheet paper. Scotland has a distinct tradition of newspaper readership (see list of newspapers in Scotland). The tabloid Daily Record has the highest circulation of any daily newspaper, outselling The Scottish Sun by four to one, while its sister paper the Sunday Mail similarly leads the Sunday newspaper market. The leading "quality" daily newspaper in Scotland is The Herald, though it is the sister paper of The Scotsman, and the Scotland on Sunday that leads in the Sunday newspaper market. In November 2014, a new newspaper was launched in Scotland called The National. In March 2016, The Independent ceased printing its physical newspaper, becoming an online-only publication. On 29 November 2019, its sister newspaper, the i newspaper and the i's website were bought by the Daily Mail and General Trust (DMGT). Reach plc operates 240 local and regional newspapers in the United Kingdom as well as the national newspapers Daily Mirror, Sunday Mirror and The People, purchased Northern & Shell in 2018, thus adding the Daily Express and Daily Star to its stable. In 2018 TheGuardian.com, News UK (The Times, The Sunday Times, The Sun) and The Daily Telegraph created a joint platform for advertisers to buy online adverts across the multiple leading news websites, called The Ozone Project. Later in the year Reach plc joined the platform, bringing nearly all of UK's national newspapers onto the platform. As of 2020, the newspaper with the highest circulation is the free of charge