Netherlands, Singapore, South Africa, the UK and USA. Services Business advice The Carbon Trust looks at current and future sustainability challenges and works with business and organisations to develop sustainable strategies to deliver savings. Carbon footprinting, verification and Carbon Trust standard The Carbon Trust provides voluntary carbon certification services and carbon labelling schemes – it verifies organisation and product carbon footprint data and provides marks of quality to organisations to demonstrate standards have been met. Developing clean technology The Carbon Trust works with governments, innovators and corporates with the aim of accelerating the commercialisation of low carbon technologies, and leads projects to deliver commercial partnerships and develop low carbon technologies. It is particularly active in the areas of offshore wind, marine energy, fuel cell development and industrial energy efficiency. One such project is the Offshore Wind Accelerator, which is aimed at reducing the cost of wind power through projects focused in the North Sea. The Offshore Wind Accelerator is a partnership between industry and governments. Programmes and Innovations The Carbon Trust provides analysis on sustainability issues to help businesses, investors and policy makers with their roles in reducing carbon and saving energy. It works with companies and governments across the world. Carbon footprinting, verification and Carbon Trust standard Carbon Trust standards The Carbon Trust runs a series of environmental standards that certify measurement and reduction. Currently these cover carbon, water and waste and have been awarded to hundreds of leading companies and organisations across the world. In June 2008 the Carbon Trust introduced the Carbon Trust Carbon Standard to address what it describes as business greenwash. The Carbon Trust Carbon Standard is only awarded to companies and organisations who measure and reduce their carbon emissions year on year. Examples of organisations who have held the Carbon Standard include Sky, Aldi, Eurotunnel, Bupa, PricewaterhouseCoopers, Samsung Electronics, Angus Council, Capital & Regional, O2, npower, Credit Suisse and the Scottish Government. In February 2013 the Carbon Trust introduced the Carbon Trust Water Standard to recognise those companies reducing their water use year on year. The first four companies to receive the Water Standard were Sainsbury's, Coca-Cola, Sunlight Services Group and Branston. In July 2013 the Carbon Trust introduced the Carbon Trust Waste Standard. In November 2013 the waste standard was awarded to the first wave of organisations, which included The Football Association, Renishaw, Whitbread, PricewaterhouseCoopers and AkzoNobel Decorative Paints. These last three became