company's legacy recordings that had been released via FLY on its TOOFA series were also now brought into Cube, and by the end of the year Cube continued the TOOFA campaign with releases by T. Rex and Procol Harum, while all efforts were focussed on a brand new signing Joan Armatrading, an artist developed by Elton John producer Gus Dudgeon. Cube released Armatrading's first album, Whatever's for Us (with 11 of the songs co-written by Pam Nestor) in 1972. Even with their biggest promotional campaign to date, the critical favour Armatrading's album garnered could not be replicated in sales. Their decision to credit the album almost solely to Joan Armatrading, giving little credit to Pam Nestor, caused not only the break-up of the duo but also caused Cube to lose Armatrading, who, upset and annoyed by the episode, negotiated her way out of her contract and signed for A&M instead. Further albums by Harvey Andrews, the JSD Band, Batti Mamzelle & Kestrel followed, and George Martin's production for John Williams' The Height Below – a sort of concept album – failed to sell in large numbers. Hits like Jimmy Helms' mid 1970s pop/soul "Gonna Make You an Offer You Can't Refuse" and John Williams' film theme tune, "Cavatina (Theme from The Deer Hunter)", were only an occasionality, and after around 80 singles and 30 albums a new label makeover was ushered in. As British pub rock lay the minimalist foundations for the oncoming punk rock scene, Cube became Electric Cube, albeit briefly, before its label manager Jeremy Thomas shelved the Cube imprint and established The Electric Record Company, whose Electric Records imprint became the home for new releases. Cube Records soon ceased producing its own catalogue, opting to license to various catalogue companies over the years. Going full circle, Cube's recordings were incorporated into Onward Music, run by David Platz's son Simon Platz, and Cube’s catalogue has returned to its initial home, Fly Records. See also List of record labels External links British record labels Record labels established in 1972 Rock record labels Pop record labels Folk record labels IFPI members