2021, the Dallas city government began seeking applications for a new management structure for WRR. Due to the COVID-19 pandemic, advertising revenue dropped; prior to the pandemic, however, the City of Dallas Office of Arts and Culture issued a press release saying the station has been losing money for eight years. The statement said the city government believes steps are needed "to ensure it remains a City-owned classical music format radio station." In recent years, most classical music stations in large U.S. cities have switched from commercial operations to listener-supported models, including WQXR-FM in New York City, KDFC in San Francisco, WCRB in Boston and KING-FM in Seattle. WRR was one of the few classical stations to earn its revenue from advertisers. In June 2022, Dallas City Council voted to award management of the station to North Texas Public Broadcasting, which runs KERA (FM), changing the funding model from commercial to sponsorships while continuing to broadcast classical music. WRR dropped its remaining brokered programming on November 25, and transitioned to KERA management on January 3, 2023. Unusual call letters While most radio stations in Texas have four-letter call signs beginning with a K, this station has three call letters beginning with a W. Many stations going on the air in the early 1920s received three-letter call signs. The AM station with which WRR-FM had once been partnered dates back to 1921. WRR on the AM side was the first licensed radio station west of the Mississippi and second in the country. With the introduction of land-based U.S. radio station licensing in late 1912, it had been the practice to assign call signs starting with "K" in the west and "W" in the east. (Ship-based stations were just the opposite.) The original boundary line was located along the Texas-New Mexico border, and it wasn't until the shift in early 1923 to the Mississippi River that new stations going on the air in Texas received K instead of W call signs. However, existing stations were allowed to keep their non-conforming call letters, which included such stations as WRR, WBAP in Fort Worth and WOAI in San Antonio. When WRR put the FM station on the air in 1949, the FCC allowed it to use the same call sign, plus the "-FM" suffix. After the AM station was sold and its call letters changed to KAAM, WRR-FM dropped the no longer required "-FM"