moves the box until it turns green. Once the parking space is correctly identified, the driver presses OK and takes his/her hands off the steering wheel, while keeping the foot on the brake pedal. When the driver slowly releases the brake, while keeping the foot on the brake pedal, the car will then begin to back up and steer itself into the parking space. The reverse parking procedure is virtually identical to the parallel parking procedure. The driver approaches the parking space, moving forward and turning, positioning the car in place for backing into the reverse parking spot. The vehicle rear has to be facing the reverse parking spot, allowing the backup camera to 'see' the parking area. Shifting to reverse automatically activates the backup camera system, and the driver selects the reverse park guidance button on the navigation/camera touchscreen (the grid appears with green or red lines, a flag symbol representing the corner of the parking spot, and adjustment arrows; reverse parking adds rotation selection). After checking the parking space and engaging the reverse park procedure, the same exact parking process occurs as the car reverse parks into the spot. The system is set up so that at any time the steering wheel is touched or the brake firmly pressed, the automatic parking will disengage. The vehicle also cannot exceed a set speed, or the system will deactivate. When the car's computer voice issues the statement "The guidance is finished", the system has finished parking the car. The driver can then shift to drive and make adjustments in the space if necessary. Media coverage Press reports The debut of the parking technology in the United States in 2006 received widespread media attention, with demonstrations performed on television shows ranging from cable news programming to The Oprah Winfrey Show. In automotive publications, the feature garnered mixed reviews, with opinions on its utility varying from useful to impractical, depending on the parking situation and driver. A video from CNBC showed the system working "quite effectively" with a first-time user and other reviewers found that the system worked smoothly. A video produced by Automobile Magazine demonstrates how the system makes parking more difficult, due to some complexity to the touchscreen. A demonstration by Winding Road magazine. Advertising Lexus capitalized on the debut of the parking system in the U.S. with its LS flagship with two ads. The first, "Pyramid," depicted a driver