10 a.m.), airing it generally at 11 a.m., save for a period from 2013 to 2015 when it aired at 2 p.m. after the launch their own local talk show Live In The D. In its place, WDIV has aired The Ellen DeGeneres Show, The Ricki Lake Show and Rachael Ray at 10 a.m., with Live In The D airing in that timeslot. The station did not carry NBC's late night rerun of the fourth hour of Today until 2019, preferring to carry an encore of the 11 p.m. newscast, paid programming, and a second run of Inside Edition. Along with all other Post-Newsweek stations, WDIV refused to air any of NBC's televised poker programming, including Poker After Dark, the National Heads-Up Poker Championship and Face the Ace. From 1999 to 2002, WDIV did not clear the soap opera Passions at 2 p.m. Instead, it aired on WADL (channel 38) at noon on a day-behind basis, while WDIV aired daytime talk shows at 2 p.m.; Houston sister station KPRC-TV did this as well until August 30, 2004, when it became the last NBC station to carry Passions at 2 p.m. These two stations were the only NBC affiliate holdouts to the show; the issue was rendered moot when NBC canceled the soap opera in 2007. Those same two NBC stations also never carried Sunset Beach; the soap was seen on UPN affiliates WKBD and KTXH, respectively. NBC programming is still occasionally preempted for special events, including the annual Ford Fireworks and America's Thanksgiving Parade (whose coverage, incidentally, preempts the live Macy's Thanksgiving Day Parade broadcast on the station, though it does carry the later tape-delayed broadcast) and on occasion, infomercials. Rebroadcasts of movies from This TV also air several times a year in prime time on WDIV's main channel (usually on Saturday nights or immediately after sweeps periods so no new network programming is affected) to recover revenue from developing news and weather events where sustained coverage preempts commercials, and to fulfill "make goods" for local advertisers. Local programs and personalities WDIV was the launching pad for several locally produced shows that went national. The station broadcast the talk show Sonya (hosted by Dr. Sonya Freidman) live at 4 p.m. It was so popular that the station under the banner of Post-Newsweek Stations, syndicated it on a delayed basis to USA Network (which is now co-owned with NBC under NBCUniversal).