The chart shows that more cigarettes one smokes, the higher the death rate goes up. Provisions: The Public Health Cigarette Smoking Act bans cigarette commercials from airing on the radio and television. The act also strengthened the health warning label on cigarette packages. According to the CDC, The Public Health Cigarette Smoking Act also bans states or localities from promoting cigarette advertising for health related reasons. The Public Health Cigarette Smoking Act was introduced into Congress in 1969, but it was not until April 1, 1970, when U.S. President Richard Nixon signed it into law. The actual cigarette advertising ban did not come into force until January 2, 1971, as per a compromise that allowed broadcasters to air these commercials during their telecasts of college football bowl games on New Year's Day. The last cigarette ad on U.S. television, advertising Virginia Slims, was carried on the last possible legal minute at 11:59 p.m ET/PT, 10:59 p.m. CT/MT that evening on NBC's The Tonight Show Starring Johnny Carson. Effects In 1981, the FTC reported that the health warning labels as mandated by the Public Health Cigarette Smoking Act had little effect on U.S. smoking habits. Congress therefore passed the Comprehensive Smoking Education Act of 1984, requiring more specific health warnings. The tobacco industry has begun to use a variety of other marketing tools and strategies to influence people and attract new customers. In particular, ads targeted to adolescents affect their perceptions on the image and function of smoking. In 1991, the Journal of the American Medical Association published a study showing that more children aged 5 and 6 years old, could recognize Camel cigarettes' Joe Camel mascot than Mickey Mouse or Fred Flintstone. Camel increased its adolescent customer base dramatically, from less than 1% before 1988 to more than 13% in 1993. Tobacco sought protection from Congress so they could all leave broadcasting together without violating any anti-trust laws. The only lawsuit that followed was from a broadcaster in an effort to keep tobacco advertising on television and radio. The law also affected advertising revenues on television and radio stations, along with the current imposition of Financial Interest and Syndication Rules and the Prime Time Access Rule, which also both took effect in 1971. NBC responded by pushing its broadcast day later into the overnight, adding shows such as The Midnight Special and Snyder's Tomorrow to open up further advertising inventory.