athlete of the day supposed to look. My belly's just a lil' big, my heiny's a lil' big, but brother, I am bad. And they know I'm bad. There were two bad people... One was John Wayne and he's dead brother, and the other's right here. Nature Boy Ric Flair, the World's Heavyweight title belongs to these people. I’mma reach out right now, I want you at home to know my hand is touchin' your hand for the gathering of the biggest body of people in this country, in this universe, all over the world now, reachin’ out because the love that was given me and this time I will repay you now. Because I will be the next World's Heavyweight Champion of this hard time blues. Dusty Rhodes tour, '85. And Ric Flair, Nature Boy... Let me leave you with this. One way to hurt Ric Flair, is to take what he cherishes more than anything in the world and that's the World's Heavyweight title. I'm gon' take it, I been there twice. This time when I take it daddy, I'm gon' take it for you. Let's gather for it. Don’t let me down now, 'cause I came back for you, for that man upstairs that died 10–12 years ago and never got the opportunity to see a real World's Champion. And I'm proud of you, thank God I have you, and I love you. Love ya! The promo apparently resonated with wrestling fans so much that people came to him in arenas in tears to thank him for "honoring their plight". In 2015, an ESPN article referred to "Hard Times" as Rhodes' best interview, writing, "In just over three minutes, Rhodes fully encapsulated every ounce of his charm by endearing himself to blue-collar mid-America". During his stint as booker, JCP were engulfed in aggressive competition with the World Wrestling Federation (WWF). When the WWF introduced Mike Jones as Ted DiBiase's bodyguard, Bobby Heenan suggested naming the character Virgil as an inside joke on Dusty's real name. Also in the late 1980s, Rhodes became synonymous with what would become known as the "Dusty finish", a trick ending in which a wrestler would win a match while the referee was knocked out, and the decision would be overturned. Rhodes is often considered to be one of the most innovative and creative bookers in the history of professional wrestling. As previously