James Allen Cox (born June 1, 1977) is an American professional wrestler better known by the ring name James Storm. He is best known for his time in Impact Wrestling. He started his career in 1997 and after working on several independent promotions, he began to wrestle for the newly created NWA Total Nonstop Action promotion. Storm participated in TNA's first event and became a tag team with Chris Harris, America's Most Wanted (AMW). AMW became one of the best tag teams in the promotion, winning 6 times the NWA World Tag Team Championship. He also won the NWA World Tag Team Championship one more time with Christopher Daniels. After the team disbanded in 2006, Storm started a singles career, crowning himself as the TNA World Beer Drinking Champion. In 2008, Storm formed Beer Money, Inc. with Bobby Roode. Together they became 4 time TNA World Tag Team Champions and joined the Fortune stable. In 2011, Storm defeated Kurt Angle to win the TNA World Heavyweight Championship, his first world title. During the following years, Storm won the TNA World Tag Team Championship two more times with Gunner in 2013 and Abyss in 2014, as well as the TNA King of the Mountain Championship once. He would leave TNA in 2015. Storm returned in 2016, winning the TNA World Tag Team Championship one more time with Bobby Roode as Beer Money. After leaving TNA in 2018, Storm worked for several independent promotions, most notably National Wrestling Alliance (NWA), where he won the NWA World Tag Team Championship once (with LA Knight), and NWA National Championship once. Early life James Allen Cox was an amateur wrestler while in high school. In addition, he was a talented basketball player, and was awarded a scholarship to Austin Peay State University (which he was forced to relinquish after injuring his shoulder). Professional wrestling career Early career (1997–2002) Cox's professional wrestling career began when he was trained by Wolfie D, a veteran tag team wrestler, in 1995. His training was hampered by a broken shoulder, and Cox eventually dropped out of Slash's training school. He resumed training with Shane Morton after his shoulder had healed. Cox toured the south-east independent circuit before being signed to a World Championship Wrestling (WCW) developmental deal in 2000. Cox made several appearances for World Championship Wrestling on WCW Worldwide and WCW Saturday Night in 2000 as an enhancement talent,