in the direction of Television commercials. In the 2002 campaign, $35 million was devoted to a TV campaign. In 2015, they created an ad campaign with Tough Mudder to advertise towards mothers via an obstacle course. Manufacturing The manufacturing of Ziploc bags varies among different products. The regulation Ziploc storage and freezer bag is made from polyethylene plastic. Competition Ziploc faces strong competition from such competitors as Glad, Hefty, and many privately owned, generic, store brand plastic bags and containers. As Jules Rose, chairman of Sloan's Supermarkets Inc. in New York City, states: "This is a highly competitive market with a lot of players and unusually strong private label sales." In 1992, Ziploc was faced with sudden competition from the booming sales of arch-rival First Brands Corporation's Glad-Lock bag. Glad Lock bags jumped 13.1% in 12 weeks in the end of 1992, giving Glad-Lock an 18.4% share of the market compared to Ziploc's 43% share. References External links Bags Kitchenware brands S. C. Johnson & Son brands Products introduced in 1968 Dow Chemical Company Brands that became generic