Mockery of various publicity stunts and other public actions from individuals in the football world whom he considers foolish. A continuing tirade against the NFL Sunday Ticket product available only through DirectTV, which he considers an illegal monopoly and an example of a for-profit corporation taking advantage of municipal taxpayers, who fund NFL stadium construction. Advocates a "no punting" strategy on 4th down plays, as well as going for a two-point conversion when trailing by one in the final seconds of a game, citing the higher expected value of a successful conversion vs. turning the ball over to the opponent, and bemoaning coaches who do not take the risk. The crux of Easterbrook's argument is that the average yards gained on a play is 5 yards. Analysts, however, have stated this theory is short-sighted, since it does not take into account the fact that 4th-and-short attempts usually face goal-line defenses; as such, the two-point conversion, which takes place only two yards from the end zone, is more likely to fail than not, with a 40% success rate. Easterbrook disputes this analysis and claims that the real percentage is between 50% and 55%. Criticizing several local markets' tendency to air lackluster games as opposed to more competitive matchups, except when a local team is playing, which by NFL rules with the television contracts are required to be shown in their home market in their entirety. Criticizing teams that make uniform changes, having cited only four recent team uniform changes (New England, Philadelphia, San Diego, and St. Louis) as being an improvement. In particular, Easterbrook hates the monochrome look of several teams, leading to the cognomen for Atlanta, Denver, and Seattle, while having mixed opinions on teams wearing throwbacks, favoring the Chargers' 1960s look, Buffalo Bills O. J. Simpson-era uniforms, and the Redskins 70th Anniversary throwbacks but not caring much for throwbacks worn by the Eagles, Steelers, or the New York Jets decision to return to the Joe Namath-era uniforms full-time in 1998. Highlighting examples of running up the score at all levels of football and counterexamples of the same team losing, as an illustration of bad karma. (Easterbrook will occasionally and facetiously compare the two scores, add the margin of loss to the margin of victory, and extrapolate a transitive relation, suggesting that the team whom the runners lost to would have beaten the team the runners had won against by