affiliate, WCIX (channel 6) becoming a CBS owned-and-operated station; and longtime NBC affiliate WSVN (channel 7) taking the Fox affiliation from WCIX. WTVJ and WCIX later swapped channel positions on September 10, 1995, as compensation for an affiliation deal involving Group W, with WCIX moving to channel 4 as WFOR-TV and WTVJ moving to channel 6. Neither transaction affected WPLG, which retained its ABC affiliation as well as its channel 10 allocation. As a result, it is the only television station in the Miami–Fort Lauderdale market that has retained the same network affiliation throughout its history. Possibly because of this consistency, WPLG remains one of the highest-rated stations in South Florida. In 2004, WPLG began branding itself as "Local 10" under the branding standardization adopted by Post-Newsweek for its stations. From April 2007 to May 2009, WPLG was South Florida's most-watched English-language television station according to Nielsen; this can partially be attributed to its availability on Comcast's West Palm Beach system, which in turn had a potentially negative effect on the ratings for that market's ABC affiliate, WPBF. However, Comcast dropped WPLG from its West Palm Beach area systems on April 13, 2011. After the May 2009 ratings period, the station switched to a single anchor format for its evening newscasts; WPLG's total-day viewership fell behind CBS-owned WFOR, which took the #1 position among the market's English-language stations. However, WPLG remains tied with WSVN for second/third. On July 18, 2008, Post-Newsweek Stations announced that it would purchase WTVJ for $205 million. The purchase would have created a duopoly between WTVJ and WPLG—duopolies involving two "Big Three" stations ordinarily would be prohibited under the FCC's media ownership rules, which do not allow duopolies involving two of a market's four highest-rated stations in terms of audience share; however during the May 2008 Nielsen ratings period, WPLG ranked in first place and WTVJ ranked sixth in total-day viewership, allowing the possibility of a purchase. Under the proposal, WTVJ would have merged its operations with WPLG at the studio facility (which was under construction at the time) on Hallandale Beach Boulevard in Pembroke Park. However, the sale was cancelled on December 23, 2008, with NBCUniversal and The Washington Post Company citing poor economic conditions and the lack of approval by the FCC. On March 28, 2009, WPLG relocated its studio facilities from 3900 Biscayne Boulevard to the new Pembroke Park facility. As a result