of family members, "for marketing, planning, product development, research, Flybuys account administration and fraud and crime prevention and investigation." Flybuys varied this policy in 2006 to enable information to be passed to Coles Group and National Australia Bank, the owners of the program, unless directed otherwise by members. In 2009, Flybuys' responsible privacy practices were recognised with the conferring of an Australian Privacy Award. See also Flybuys (New Zealand) Everyday Rewards, the loyalty program run by the competing Woolworths Group References External links Customer loyalty programs in Australia Coles Group Wesfarmers