have higher tolls, an administrative mess and pending chaos". Stance on corporate governance and cronyism The packaging conglomerate Smurfit Group, small shareholdings in which were held by many Irish investors, has also been a frequent target for Ross, specifically its high executive pay, poor shareholder returns, and alleged nepotism and cronyism. Criticism of Bank of Ireland Prior to the Irish financial crisis he was a persistent critic of the performance of Bank of Ireland, of which he was a shareholder. He contrasted the conservative performance of the "establishment" Bank of Ireland with other financial institutions, notably Irish Nationwide Building Society (INBS) and Anglo Irish Bank (Anglo) which he praised. In his Sunday Independent column he described Michael Fingleton's Irish Nationwide as publishing "a cracking set of figures... he even leaves superstar Sean Fitzpatrick's Anglo Irish standing", and in another column dismissed shareholder critics of Fingleton, notably Brendan Burgess, and contrasted the small shareholder rebellions of eircom, Smurfit and First Active with that of the INBS, the CEO of which, he claimed, "despite all his abrasiveness, was delivering small riches to them", Ross dismissed the corporate governance concerns of Fingleton's critics, writing "for all his faults, has delivered the only thing that matters in business: profit". In his article on Pernod Ricard executive Richard Burrows' appointment as the Governor of the Bank of Ireland, Ross claimed it was mainly due to Burrows' social status as a "toff" and criticised the bank for not even interviewing the "far too dynamic" Sean FitzPatrick, then CEO of Anglo Irish Bank. In 2007, Ross praised Sean Quinn's purchase of a stake in "anti-establishment Anglo Irish Bank" and referred to Quinn as "this genius... [who] has combined being a champion of the customer with making a mint", describing Quinn Direct as "the most successful insurance business in Ireland". Anglo Irish Bank revelations In April 2008, Ross revealed that a group of Anglo customers were planning to launch a leveraged fund to buy Anglo shares to "squeeze" the Anglo "short sellers" whom Ross blamed for the collapse in the Anglo share price. Ross had been briefed by a member of the group, and quoted him saying "We are going to teach the brokers and hedge funds that damaged the bank a salutary lesson... They will come out of this with their fingers burned"; the episode became known as the Maple 10 and cost Anglo and ultimately the