was in part to establish a more reliable income for DWA to defray the financial risk of solely relying on the theatrical film market. The next day, DWA completed a five-year licensing agreement with Super RTL to start that September for the Classic Media library and the Netflix slate. With the Netflix and Super RTL deals in place for TV, DWA announced executive hiring for its new television group, DreamWorks Animation Television in late July. Former Nickelodeon senior executive Margie Cohn became Head of Television for the group. In September that same year, DreamWorks announced that it has acquired the TV library of London-based Chapman Entertainment with the programs to distributed through DWA's UK-based TV distribution operation. The next year, in February, DreamWorks announced the foundation of a new publishing division called DreamWorks Press, to publish books in print and digital form. In June, the rights to Felix the Cat were acquired by DreamWorks Animation from Felix the Cat Productions, owned by Don Oriolo. The same month, DreamWorksTV channel debuted on YouTube and operated by AwesomenessTV. DreamWorks Animation then purchased Paramount's distribution rights to the pre-2013 library in July, and since then, DreamWorks Animation's then-distribution partner 20th Century Fox has distributed the library on their behalf until 2018, in which DreamWorks Animation's sister studio Universal Pictures has assumed these responsibilities. The studio was reported to be acquired twice in the end of 2014. First, it was reported in September that the Japanese conglomerate SoftBank was in talks to acquire DreamWorks Animation for a price of $3.4 billion, but the next day, it was reported that SoftBank had withdrawn its offer. Next on November 12, it was reported that Hasbro was in talks to buy DreamWorks Animation in November. The proposal reportedly calls for the combined company to take the name "DreamWorks-Hasbro" and for Jeffrey Katzenberg to become its chairman, but as a matter of policy, neither Hasbro nor DWA publicly comment on mergers and acquisitions. Two days later, the talks were reported to have fallen through. DreamWorks Animation announced their launch into the television broadcasting business on December 9, 2014, by creating their own channel called the DreamWorks Channel. With HBO Asia handling affiliate sales, marketing and technical services, the network will launch in several Asian countries (except China and Japan) in the second half of 2015. The channel first premiered in English on August 1, 2015, and a Thai-dubbed