WCIX/WFOR-TV in Miami. In 2004, KPRC-TV retitled its newscasts as Local 2 News, putting the station in line with its fellow Post-Newsweek stations which adopted similar branding and perhaps to avoid confusion with News 24 Houston, a 24-hour local cable news channel owned by Time Warner Cable and Belo (then-owner of KHOU) which shut down just weeks before KPRC-TV's transition was complete. However, by this time the station had gone into a period a decline both in terms of quality and ratings. At one point, KPRC-TV's 5 p.m. newscast even reportedly finished in fifth place, behind English-language newscasts on KHOU and KTRK-TV, a Spanish-language newscast on Univision station KXLN (channel 45), and even syndicated reruns of The Simpsons on Fox station KRIV (channel 26) which at one point even led all Houston newscasts airing in that timeslot. Despite a strong lead-in from Dr. Phil, KPRC-TV also continued to decline at 4 p.m. and in both the morning and evening hours as NBC's ratings began to enter a steep decline following the ending of several of its 1990s-era staples such as Friends and Frasier, with the station even dropping Dr. Phil at one point and not even clearing the show for another Houston station to pick up. KPRC-TV was also hit with a 2006 boycott by civil rights activist Quanell X and other African American leaders following the demotion of African American anchors Linda Lorelle and Khambrel Marshall from its evening broadcasts. In response to the controversy, KPRC-TV hired longtime KHOU anchor Jerome Gray, who is African American, to anchor its early evening newscasts as well as serve as a managing editor, and moved former anchor Khambrel Marshall to executive producer, with Marshall eventually moving back on-air as a weekend meteorologist and host of Houston Newsmakers. Overall, by early 2007, KPRC-TV was in third place behind KHOU and KTRK. However, since Nielsen Media Research began using Local People Meters in the Houston market in October 2007, KPRC-TV began to see gains in most timeslots, while its competition saw declines. KPRC-TV's morning and late-evening newscasts made the most gains in 2007, competing for second place with KHOU. On July 19, 2008, during its 6 p.m. newscasts, KPRC-TV began broadcasting its local newscasts in high definition in the run up to NBC's coverage of the 2008 Summer Olympics. On August 24, 2009, KPRC-TV expanded its morning newscast to an additional half-hour at 4:30