Inc. won the Monster's Ball Match against Matt Morgan and Abyss, Team 3D and LAX to retain the titles. On the January 8 episode of Impact! they lost the titles to Jay Lethal and Consequences Creed, after Lethal cashed in his "Feast or Fired" briefcase. At Genesis Beer Money Inc. won back the TNA World Tag Team Championships when James Storm and Robert Roode defeated Matt Morgan and Abyss and Jay Lethal and Consequences Creed in a 3-way match. Beer Money, Inc. faced Creed and Jay Lethal at Against All Odds, after Lethal and Creed won a number one contenders match against Matt Morgan and Abyss. Eventually Beer Money retained the title after Storm hit the Last Call on Lethal. At Lockdown 2009, Beer Money lost the TNA Tag Team titles to Team 3D in a Philadelphia Street Fight, where Team 3D's IWGP Tag Team Titles were also on the line. On May 15, 2009, Jeremy Borash announced that Cox had signed a new multi-year deal with TNA the previous day. That same month, Beer Money entered the Team 3D Invitational Tag Team Tournament, during which they turned face. At Sacrifice, Beer Money defeated The British Invasion (Brutus Magnus and Doug Williams) to win the tournament and earn the right to challenge Team 3D for the TNA World Tag Team Championship. At Slammiversary, Beer Money defeated Team 3D to win the World Tag Team Title for the third time. The following month at Victory Road, Beer Money lost the titles to Booker T and Scott Steiner of The Main Event Mafia. The two teams would see their feud intervene with that of Team 3D and The British Invasion, causing a four-way war that would last the next three months. Beer Money would go on to lose to the British Invasion in an IWGP Tag Team Championship match at Hard Justice, win a Lethal Lockdown match at No Surrender (teaming with Team 3D against the Mafia and the Invasion), and lose a four-way Full Metal Mayhem match at Bound for Glory for both the TNA and IWGP Tag Team Championships, with Team 3D winning the IWGP Tag Team Title and the British Invasion winning the TNA World Tag Team Title. Beer Money were permitted one last title shot the following Impact!, where they fought the British Invasion in a Six Sides of Steel match. Brutus Magnus would have his team disqualified