announced on July 30, 2014, that the two companies would merge to create a new broadcast company under the E.W. Scripps Company name that will own the two companies' broadcast properties, including WTMJ, WTMJ-TV, and WKTI-FM. The deal separated the WTMJ stations from the Journal Sentinel after nine decades, as the two companies' newspapers were spun off into a separate company under the Journal Media Group name (that company merged with Gannett itself in April 2016. Both WTMJ Radio and WTMJ-TV eventually partnered with the Milwaukee Business Journal after the sale for business coverage). The transaction was completed on April 1, 2015; E.W. Scripps will also continue to originate the Packers and Brewers radio networks. Sykes hosted his final show on WTMJ on December 19, 2016, nearly a month after the election of Donald Trump as U.S. president. In an essay for The New York Times, Sykes said: "The conservative media is broken and the conservative movement deeply compromised." FM translator On February 22, 2018, WTMJ began simulcasting on a monaural FM translator, W277CV at 103.3 MHz. It has its transmitter on the WTMJ-TV/WKTI tower. The transmitter, formerly individually licensed to Frank Glass McCoy and leased to Scripps (who owns the physical tower and transmitter assets) and operated by Good Karma Brands, was formerly licensed to Waukegan, Illinois and translated Kenosha public radio station WGTD before the move of the translator to Milwaukee. McCoy sold the translator license to Auslator, LLC in May 2019. Additionally, the station is simulcast at 88.5 FM within the campus of American Family Field, allowing fans attending Brewers games to listen to the radio play-by-play of the game without the broadcast delay presented both by the satellite delay to WTMJ's studios, and for regulatory reasons. Good Karma Brands On July 27, 2018, as part of its exit from radio, Scripps announced the sale of WTMJ and WKTI to Good Karma Brands. The stations became part of a cluster with ESPN Radio affiliate WAUK. Morgan Murphy Media and other local groups have made investments in Good Karma Brands to back the purchase. Good Karma took control of WTMJ and WKTI on November 1, 2018, thus separating the AM station from its TV cousin for the first time. Shortly after, WTMJ's HD Radio transmitter was taken out of service as the station had since established an FM translator. After trailing other stations, including iHeartMedia news/talk station WISN,