Beauty. Beginning in 1961, WTMJ promoted Hinkley to host its morning drive program Top O' the Morning and call-in talk show Ask Your Neighbor. Top O' the Morning was the highest rated morning show in Milwaukee for five straight Arbitron surveys from summer 1977 to summer 1978. Hinkley hosted Top O' the Morning until 1984. Sports In 1971, WTMJ began broadcasting Milwaukee Brewers games. WEMP broadcast the inaugural Brewers season the previous year. WTMJ temporarily lost the Brewers to rival WISN in 1981 and 1982. Having been the most popular station in local Arbitron ratings, WTMJ tied Top 40 station WKTI in the top ratings spot in by spring 1990. Switch to News/Talk By the summer of 1990, most of the music shows had been deleted. WTMJ began to be listed as a news/talk station in the Arbitron ratings. In 1993, WTMJ hired two new talk show hosts, liberal Jay Marvin and conservative Charlie Sykes. Sykes joined WTMJ from rival WISN. Marvin left for WLS in Chicago after seven months. Also in 1993, WTMJ temporarily lost the rights to Wisconsin Badgers sports broadcasts because an employee submitted the bid for the rights minutes after the deadline had passed. But WTMJ eventually signed a new Wisconsin Badgers contract with Learfield that year. Power increase WTMJ was granted permission in 1995 to upgrade to 50,000 watts days and 10,000 watts nights from a new directional antenna. It uses a six-tower array, located in Union Grove, south of Milwaukee. In November 1997, WTMJ switched its national news provider from CBS to ABC. WTMJ returned to CBS on October 1, 2001. In 2002, Sykes and fellow WTMJ host Jeff Wagner led a campaign to recall Milwaukee County Executive Tom Ament, who was embroiled in scandal for abusing the county pension system; Ament controversially retired at the end of February 2002, rather than resign. In 2013, WTMJ made changes to its programming and management. In March, Journal Communications fired program director Joe Scialfa, who had been with the station for 14 years beginning as producer for the Charlie Sykes show. That November, WTMJ elected not to renew its contract with the University of Wisconsin, thus ending over eight decades of broadcasting Wisconsin Badgers sports by 2014. WOKY and WRIT became the new Milwaukee affiliates for the Wisconsin sports network effective in the 2014–15 season. Changes in ownership Journal Communications and the E. W. Scripps Company