systems for higher-end, premium vehicles such as the Aston Martin DBS, Rapide, BMW 5 Series, BMW 5 Series Gran Turismo, BMW 6 Series, BMW M6, BMW's flagship 7 Series, BMW X5 and Mercedes-Benz AMG models. Also, Ford has begun to replace the Sony sound systems in their vehicles with B&O PLAY audio systems in new models, such as the revised 2018 F-150 and the 2019 Ranger. In addition to consumer products the company also produces business-to-business services, particularly in the area of custom audio-visual installations for car manufacturers, and the hospitality industry. Additionally the company's expertise in aluminium manufacturing is available to other businesses for the production of non-B&O products. Design B&O has a distinctive design appeal that Wired described as "quality media delivery via striking objects". Their work with radios and loudspeakers led them to value high-fidelity musical reproduction uninfluenced by technological limitations; in Danish Ærlig musikgengivelse, meaning "honest music reproduction". To this end, psychoacoustics was important to designing and testing B&O products. By 1960, B&O had begun its foray into global markets with star designers Henning Moldenhawer and Jacob Jensen, who designed 234 products for B&O from 1965 to 1985. B&O hires designers rather than directly employing them in the company. David Lewis, who became involved with B&O in 1965 then went on to design most of the company's products after 1980. In 1978, the Museum of Modern Art in New York City held an exhibition dedicated to Bang & Olufsen designs. It is known to give its designers a lot of free rein. It also has been debated that Apple's iPod design was inspired by B&O's BeoCom 6000, a wireless telephone designed by Henrik Sørig Thomsen with a wheel to scroll. Subsidiaries ICEpower a/s was formed in 1999 as a joint venture between B&O and Karsten Nielsen. The company is a technology research and design organisation working in the field of switching type Class-D amplifier. Bang & Olufsen Medicom a/s manufacturers and designs medical products such as inhalers and automatic syringes. Bang & Olufsen Telecom a/s. B&O PLAY is the newest member of the Bang & Olufsen family launched in 2012. Products B&O products often have a unique appearance and user-interface. Early models are collectible decades later. B&O uses a Beo prefix for the names of its product lines. Beocord refers to audio tape recorders, both open-reel types and cassette decks, and video cassette recorders. B&O was