which are seen as valuable in the long term) as the moment of consumption approaches, even if this involves changing decisions made in advance. One way that time-inconsistent preferences have been formally introduced into economic models is by first giving the decision-maker standard exponentially discounted preferences, and then adding another term that heavily discounts any time that is not now. Preferences of this sort have been called "present-biased preferences". The hyperbolic discounting model is another commonly used model that allows one to obtain more realistic results with regard to human decision-making. A different form of dynamic inconsistency arises as a consequence of "projection bias" (not to be confused with a defense mechanism of the same name). Humans have a tendency to mispredict their future marginal utilities by assuming that they will remain at present levels. This leads to inconsistency as marginal utilities (for example, tastes) change over time in a way that the individual did not expect. For example, when individuals are asked to choose between a piece of fruit and an unhealthy snack (such as a candy bar) for a future meal, the choice is strongly affected by their "current" level of hunger. Individuals may become addicted to smoking or drugs because they underestimate future marginal utilities of these habits (such as craving for cigarettes) once they become addicted. In media studies Theories of media choice have not explicitly dealt with choice inconsistency as it was defined by behavioral economics. However, an article by Gui et al. (2021) draws on behavioral economics literature to address blind spots in theorization of inconsistent media selection in media studies. It also highlights that inconsistent choice is even more frequent and relevant in the digital environment, as higher stimulation and multitasking makes it easier to opt for immediate gratification even in the presence of different long-term preferences. Stylized examples In a game theory context, an announced government policy of never negotiating with terrorists over the release of hostages constitutes a time inconsistency example, since in each particular hostage situation the authorities face the dilemma of breaking the rule and trying to save the hostages. Assuming the government acted consistently in not ever breaking the rule, it would make it irrational for a terrorist group to take hostages. (Of course, in the real world terrorists might not act rationally.) Students, the night before an exam, often wish that the exam could be put off