WMC-FM (99.7 MHz, "FM100") is a commercial hot adult contemporary radio station licensed to Memphis, Tennessee, serving the Memphis metropolitan area and much of surrounding West Tennessee, northern Mississippi, and eastern Arkansas. Owned by Audacy, Inc. The WMC-FM studios are located in Memphis' Colonial Acres neighborhood, while the station transmitter resides in northeast Memphis. Besides a standard analog transmission, WMC-FM is also available online via Audacy. Founded by The Commercial Appeal, WMC-FM is notable for being an FM "superpower station," with an output exceeding Federal Communications Commission (FCC) restrictions; of FM stations operating in the FCC's Zone II, WMC-FM is the most powerful. History The Memphis Publishing Company, a subsidiary of Scripps-Howard Newspapers which owned the Memphis Commercial Appeal and founded WMC (790 AM), launched this station as WMCF on May 22, 1947. WMCF was the first FM station established in Memphis and the second in the state of Tennessee, after WSM-FM in Nashville, which began in 1941. From its establishment, WMCF had an output of 515,000 watts; this would be adjusted multiple times before settling at its current power output of 300,000 watts. As the FM adjunct to WMC, WMCF largely simulcast the AM station's programming. On December 11, 1948, a TV station was added, WMCT. WMC, WMCF and WMCT moved to studios at 1960 Union Avenue in Midtown Memphis in 1959 and celebrated with a broadcast hosted by comedian George Gobel. WMCF changed its call sign to WMC-FM on May 27, 1960; WMCT would become WMC-TV in 1967. WMC-FM was the first FM radio station in the market, and the first in Tennessee, to play progressive rock, beginning February 6, 1967. Personalities on the station included Greg Hamilton, Ron Michaels, Jon Scott, David Day, and the program director was Mike Powell. Artists included the likes of King Crimson, It's a Beautiful Day, and Quicksilver Messenger Service. The versions of "Light My Fire" by The Doors and "In-A-Gadda-Da-Vida" by Iron Butterfly (with its extended drum solo) were longer than the one most stations played. In the early 1970s, the station was responsible for regionally breaking many new artists such as David Bowie, Alice Cooper, Lynyrd Skynyrd, ZZ Top and Billy Joel. By 1978, WMC-FM had evolved to a Top 40 format, which would transition to a hot adult contemporary format by September 1992. Scripps Howard sold WMC, WMC-FM and WMC-TV to Atlanta businessman Bert Ellis in 1993. Ellis, in