Arthur Goldstuck (born 1959) is a South African author, journalist, speaker, media analyst and commentator on Information and Communications Technology (ICT), Internet and mobile communications and technologies. Life Arthur Goldstuck was born and raised in Trompsburg, Free State, South Africa and resides in Johannesburg, South Africa. Goldstuck led early research into the size of the Internet user population and the extent of ecommerce in South Africa, which established trend lines for Internet growth in the country. Today Goldstuck heads the World Wide Worx research organization, and has led research into ICT issues like the impact of IT on small business, the role of mobile technologies in business and government, and the technology challenges of the financial services sector. Both the International Telecommunication Union (ITU) and Internetworldstats have used World Wide Worx statistics when providing Internet data for South Africa. Goldstuck established the first benchmarks for web strategy and web site evaluation in South Africa, and leads a team of usability experts that advises on web site usability and strategy. He represented South Africa as a judge for the Interactive category of the Cannes International Advertising Festival in France in June 2002, and as a judge in the online category of the 2003 London International Advertising Festival. As a journalist, Goldstuck was news editor of the Weekly Mail (now the Mail & Guardian), SA correspondent for Billboard, and a freelance feature writer for the Times of London, among other. He was the winner of the online category in the Telkom ICT Journalist of the Year awards for 2003, and publishes the online consumer technology magazine Gadget.co.za. He is author of 19 books, including South Africa's best-selling IT book, The Hitchhiker's Guide to the Internet, and the seminal work on urban legends in South Africa, The Rabbit in the Thorn-Tree. He has written five other books on South African urban legends. He has had a number of science fiction short stories published, including "The Fabulous Yesterdays", set in a future Johannesburg, which appeared in the Probe fanzine, Internova: The Magazine of International Science Fiction, and in the South African edition of Playboy. "Streets on Fire: An Urban Fantasy" appeared in Probe and in The Best of South African Science Fiction (1985). "Sphinx Trouble" was published in Playboy and reprinted in The Best of South African Science Fiction, Vol 2 (2007). "Mind Games", a collaboration with Jeff Zerbst, appeared in the Laughing Stock