Despite suffering with a cheek bone injury in February which required him to wear a mask which impaired his vision upon his return, he was a regular starter after Christmas with the sale of Andy Carroll. He signed a contract extension to the end of the 2013–14 season on 10 August 2011. His current deal was due to expire at the end of the season. Later career In the 2011–12 season, Ameobi became something of a fringe player, with the arrival of Demba Ba and later, Papiss Cissé, pushing him onto the substitutes bench. But on Sunday 16 October 2011, against Tottenham, Ameobi, a 71st-minute substitute for Leon Best, scored a goal late on to make it 2–2. The next few games were an annoyance for Ameobi, with Ba finding his shooting boots and pairing well with Best and with Ameobi's inclusion in the starting line-up against Norwich ending up in a 4–2 defeat. On 4 March, Ameobi was yet again on the bench for a game against Sunderland, and brought on as a substitute for Cissé he scored a 91st-minute equaliser to get Newcastle back on terms and bringing his tally to 7 goals in 12 games against Sunderland for Newcastle, a record only bettered by Jackie Milburn. His prolific goal scoring form against Sunderland has led many sections of the Newcastle support to refer to him as "The Mackem Slayer". His next league goal came nine months later, in a 1–0 win over QPR on 22 December. During Newcastle's Europa League campaign, Ameobi scored three goals in the competition; the opening goal in a 3–0 win over Bordeaux on 4 October 2012; the equaliser in a 2–2 draw with Club Brugge on 8 November 2012, and the only goal of the game from the penalty spot to secure a 1–0 aggregate victory over Metalist Kharkiv on 21 February 2013. Ameobi scored in a 2–0 win over Morecambe in the second round in the League Cup (with his younger brother scoring the second goal) on 28 August 2013. Ameobi's next goal would come in the league when he scored the opening goal in a 2–1 home loss to Swansea City on 19 April 2014, and he also scored the opening goal in a 3–0 win over Cardiff City. On the final day of the season and also, his final appearance for Newcastle, Ameobi was sent off for dissent in