"Hey, big spender, spend a little dime with me" (based on the song "Big Spender" from the musical Sweet Charity). Adams's cigar commercials made her one of the top three most-recognizable television celebrities. In subsequent years, Adams made sporadic television appearances, including on Fantasy Island, The Love Boat, McMillan & Wife, Murder, She Wrote and Designing Women. Adams played supporting roles in several films in the 1960s, including the embittered secretary of two-timing Fred MacMurray in the Oscar-winning film The Apartment (1960). She was the wife of a presidential candidate (played by Cliff Robertson) in The Best Man (1964) and was reunited with Robertson for the comedy The Honey Pot (1967). In 2003, as one of the surviving headliners from the all-star comedy It's a Mad, Mad, Mad, Mad World (1963), she joined actors Marvin Kaplan and Sid Caesar at a 40th anniversary celebration of the film. She was also a successful nightclub headliner. Shortly after her husband's death, Adams won a "nasty custody battle" with Kovacs's ex-wife over Edie's stepdaughters. His ex-wife had previously kidnapped the girls during a visit years before; because Kovacs was their legal guardian, he and Edie had worked tirelessly to locate his daughters and bring them home. Another court battle began for Adams in the same year, this time with her mother-in-law, who refused to believe there were more debts than assets in her son's estate. Mary Kovacs accused her daughter-in-law of mismanaging the estate and petitioned for custody of her granddaughters. The dispute lasted for years, with Adams remaining the administrator of her husband's estate and guardian of the three girls. She worked for years to pay her late husband's tax debt to the IRS. The couple's celebrity friends planned a TV special benefit for Edie and her family, but she declined, saying, "I can take care of my own children." She spent the next year working practically non-stop. Starting over Adams started her own businesses, Edie Adams Cosmetics, which sold door-to-door, and Edie Adams Cut 'n' Curl beauty salons, which she began in 1967. She once owned a 160-acre (65 ha) California almond farm and was the spokeswoman for Sun Giant nuts. Because of her 20 years of commercials for Muriel Cigars (retiring in 1976) and her successful business ventures, Adams went from being mired in debt after Kovacs's fatal accident in 1962 to being a millionaire in 1989. Personal life After