shape proved very difficult to sell, and ultimately ended with the team failing to sell a single cake, and needless to say, making no money whatsoever. Sent to Conference Room: All of Matchstick. David initially wanted to bring back Dawn and Marcela, but Martha decided to override his decision and had the remaining team-members return to the Conference Room. Martha did not see Dawn as being responsible at all, and while she felt Marcela deserved some of the blame for her design decisions, she saw the sales team of Jim, Bethenny and Shawn as being more directly at fault. Eliminated: Shawn Killinger, for off-handed remarks, including telling Charles during the task that if they lost, she should be dismissed, and telling Martha that "fake it 'til you make it" was an important idea in the television world. Martha claimed to have worked in the television business for 12 years she never said "fake it 'til you make it". While Martha was unhappy with all three members of the sales team, she felt Shawn's attitude made her unworthy of being an executive in Martha's organization. Dismissal comment: "I wish you well, but I'm going to have to say goodbye." Martha's letter: "Dear Shawn, tonight I know was difficult for you. You have a career in television, and you can develop your talent in the medium very well. You look good, you speak well, and you certainly are talkative. The culture at MSLO is very complex, and I want to express that what we do here has to be thorough, through and through. Beautiful from the inside-out, just like the wedding cake. You, as you build your career, will find your business lesson to be valid and true." Special notes: Jim's wife gave birth to their second child during the course of the task. Jim speaks to her over the phone several times over the two days. Martha expressed disappointment that the "so-called creative" team had not only lost three tasks in a row, but hadn't even come close to defeating the "business team" Primarius in any of the tasks thus far. Following her dismissal, Martha expressed doubts that Shawn had ever had any real interest in becoming a business executive, and felt she was more interested in the fame that would go with starring in the show. Week 4: Sweet Suite Airdate: October 12, 2005 Hosting Company: Westin Hotels Project: Teams