Despite good intentions, the network never got off the ground. The stations also carried programming from the United Paramount Network (UPN) on a tape delay from the network's debut on January 16, 1995, until its programming was dropped in 1998, due to the presence of Minneapolis UPN affiliate KMSP-TV on cable providers in most of KVRR's viewing area (when KMSP became a Fox owned-and-operated station in September 2002, KCPM in Grand Forks signed on as a full-time UPN station in 2003). From the mid-1990s until March 2015, KVRR did not include any regional, channel, or call letter branding on-air outside of Federal Communications Commission (FCC)-required station identifications, a rarity among American television stations. The four stations were collectively branded as "Your Fox Station" or simply "Fox." When the station began a news department in 2000, it was branded as Fox News. The station began phasing out the "Fox" branding in favor of simply branding by the KVRR call letters in March 2015. Station management stated that the rebrand was done to bring its branding in line with the Fargo market's other major network stations, all but one of which (CBS affiliate KXJB-LD, which brands by its former channel number as "KX4", now occupied by KRDK-TV) has long branded with their call letters. The move was also intended to distinguish the station from Fox News Channel; KVRR is one of only a handful of Fox affiliates that omits network references in their branding. KVRR launched a website on September 15, 2011. In the summer of 2015, Red River Broadcasting announced that Antenna TV will be carried on the digital subchannels of all of its owned TV stations and satellite stations on January 1, 2016, including KVRR (relayed on KBRR, KJRR, and KNRR), KQDS-TV in Duluth, and KDLT-TV in Sioux Falls, South Dakota (relayed on KDLV in Mitchell); KDLT/KDLV would soon be sold to Gray Television in 2018, though continuing to broadcast Antenna TV on its own. On November 30, 2021, Forum Communications (owner of WDAY/WDAZ) announced its intent to purchase KVRR and its satellites, as well as KQDS, from Red River Broadcasting for $24 million. Forum is seeking a waiver from the FCC allowing it to own a second top–four ranked full-power station in the Fargo–Grand Forks market, though it would not consolidate the newsrooms of WDAY and KVRR. KNRR and the old KCND KNRR (channel 12) operates on a channel