in the state. Her involvement with the organisation coincided with the development of the Great Victorian Bike Ride from the 1984 first ride when over 2000 people rode from Wodonga to Melbourne. That first Great Victorian Bike Ride in 1984 was meant to be a one-off celebration of the 150th anniversary of European settlement of Victoria but it was such a hit that cyclists demanded another event the following year. Farren sees the Great Bike Rides as one of the most significant tools in the development of cycling in Victoria. "The events that Bicycle Victoria have nurtured have put enormous numbers of Victorians on bikes and they have ended up as sympathetic car drivers", she points out. "I’m proud to have been a part of that". In 1988 the Bicycle Institute of Victoria adopted the trading name of Bicycle Victoria. 2010s In July 2011, Bicycle Victoria changed its name to Bicycle Network Victoria for the interim, a two-step name change towards their rebranding as Bicycle Network in 2013. In 2011, Bicycle Network Victoria began a campaign - opposed by the Australian Taxation Office - to become a Health Promotion Charity. This campaign succeeded in getting Bicycle Network Victoria registered as charity, although not as a "health promotion charity" and so without the right to Deductible Gift Recipient (DGR) status. In August 2013, Bicycle Network Victoria changed its name to Bicycle Network, which reflected its now nationwide reach. Membership Bicycle Network Membership provides bike riders with support through benefits including insurance and enables them to contribute to improving conditions for bike riders. Membership of Bicycle Network is open to the public and is subscription-based. Membership is a source of income for the organisation. Benefits of being a member include discounts at bike shops, crash insurance, bi-monthly membership magazine, maps, advice services and other bike-riding resources. Ride On (formerly BVnews) is Bicycle Network's bi-monthly member magazine. Ride On provides all bike riders with bike related information. Campaigns for Cycling Infrastructure for Cycling in Melbourne continues to be improved by the campaigns and advocacy of Bicycle Network, including the development of many on road bike lanes and shared use Melbourne cycle trails, such as the Federation Trail following the route of the disused sewer between Footscray and Werribee. Annual Cycling Events A large portion of Bicycle Network's funding comes from an extensive calendar of fully supported bicycle rides and events. These events also