afterward, the FCC ruled that media companies could not own both a television station and a cable system in the same market. Gray was thus forced to sell WSJS-TV in 1972 to Multimedia, Inc., earning a handsome return on his purchase of the Journal and Sentinel in 1937. The new owners changed the station's call letters to WXII-TV on October 2 (the letters "XII" from "WXII" are the Roman numerals for the station's channel number, "12"). At the time of the call letter change, the station ran a promotional ad parodying the death of Julius Caesar to amplify the Roman numeral theme. Two other stations in the market later switched to Roman numeral call letters (WXLV-TV, channel 45 and WLXI-TV, channel 61; WGSR-LD's previous incarnation also used Roman numerals as WXIV). Multimedia swapped WXII and WFBC-TV (now WYFF) in Greenville, South Carolina, to Pulitzer in 1983 in exchange for KSDK in St. Louis. Pulitzer sold its entire broadcasting division, including WXII, to Hearst-Argyle Television, now Hearst Television, in 1998. That same year, Hearst bought WETR (830 AM) and changed its callsign to WXII, and switched it to a news radio format that included audio from some WXII newscasts. On July 9, 2012, Hearst Television became involved in a carriage dispute with Time Warner Cable, resulting in WXII being pulled from the provider's Piedmont Triad systems and being temporarily replaced with Nexstar Broadcasting Group-owned WBRE-TV from Wilkes-Barre, Pennsylvania; Time Warner opted for such a distant signal like WBRE, as it did not have the rights to carry any NBC affiliate closer in proximity. The substitution of WBRE in place of WXII lasted until July 19, 2012, when Hearst and Time Warner reached a new carriage agreement. Programming Syndicated programming Syndicated programming on WXII-TV includes Live with Kelly and Ryan, Inside Edition, and Entertainment Tonight. News operation WXII presently broadcasts 38½ hours of locally produced newscasts each week (with 6½ hours each weekday and three hours each on Saturdays and Sundays). Long a distant runner-up to WFMY-TV, channel 12's newscast ratings began to increase following a series of severe weather events in the late 1980s and early 1990s. Since then, WXII has regularly traded the number one spot in the ratings with WFMY. On February 12, 2010, after the opening ceremony of the Winter Olympics, WXII began broadcasting its local newscasts in 16:9 widescreen standard definition, becoming the third station to do