Rainbow Gatherings are temporary, loosely knit communities of people, who congregate in remote forests around the world for one or more weeks at a time with the stated intention of living a shared ideology of peace, harmony, freedom, and respect. In the original invitation, spread throughout the United States in 1971, the "Rainbow Family Tribe" referred to themselves as "brothers & sisters, children of God", "Families of life on Earth", "Friends of Nature & of all People" and "Children of Humankind". All races, nations, politicians, etc. were invited in the desire that there could be peace among all people. The goal was to create what they believed was a more satisfying culture — free from consumerism, capitalism, and mass media — one that would be non-hierarchical, that would further world peace, and serve as a model for reforms to mainstream society. However, the values actually exhibited by the group have at times varied quite a bit from this ideal, with recent decades showing increasing levels of crime at the events, and some organizers stating the core principles have been modified, and become more mainstream, in an effort to attract more people. Influenced by 1960s counterculture and the non-commercial rock festivals of the early 1970s, Rainbow is a "revitalization movement" with many philosophies and practices that have roots in the historic utopian traditions of the mid–19th century. The first Rainbow Gathering was held in Colorado, U.S. in 1972 and was attended by more than 20,000 people. In the 1980s, gatherings started to form outside of North America as autonomous, but connected events around the world. Media coverage of Rainbow Gatherings has been unfavorable since the 1980s, when journalists started to describe Rainbow Family members in terms such as "aging hippies", "grown-up flower children", or "middle-aged white folks". In the 2000s, the media focus shifted to the increase in crime in the local communities closest to Gatherings, ranging from petty crimes like retail theft to violent assaults and serious traffic charges, such as driving under the influence of drugs or alcohol. Despite the movement's environmentalist and pacifist aspirations, Gatherings, which are typically held in national forests and other ecologically sensitive areas, are portrayed by media as having a deleterious impact on the local environment and participants have thus developed a reputation for excessive drug and alcohol use, in addition to disruptive and criminal activity. This has resulted in increased police presence at