the station signed off its analog signal for the final time. WNCT-DT2 WNCT-DT2, branded on-air as Eastern North Carolina CW, is the CW+-affiliated second digital subchannel of WNCT-TV. It originally carried a full-time image of WNCT's Doppler weather radar. The current iteration of the channel launched on the network's first day of operation on September 18, 2006 (when The WB and UPN merged; WCTI-DT3 was the UPN affiliate, which was also shut down), replacing the market's former WB affiliate "WGWB", which had launched on September 21, 1998. Programming Syndicated programming Syndicated programming on the station includes Family Feud, The Kelly Clarkson Show, Dr. Phil, and Entertainment Tonight. News operation Even before a full news department was established, WNCT offered weather forecasts to area farmers. For coverage of severe weather events such as hurricanes and floods, the station received a national Edward R. Murrow Award and was the smallest television station to get this recognition. It also won a Service to America Award. In terms of ratings, Eastern North Carolina is usually not fiercely competitive during sweeps periods. Generally, WNCT trades the ratings crown with WITN and WCTI. In July 2008, this station became the area's most watched outlet after taking first place weeknights at 6 and 11. But since then, it has fallen to 3rd place weeknights at 6. As of May 2010, WITN has won the sign-on to sign-off honors for two consecutive ratings periods. The NBC station won all news time periods except for the weekday noon time slot. In the late-1990s, WNCT began producing the market's original prime time newscast on Fox affiliate WFXI/WYDO (then owned by Piedmont Television) through a news share agreement. Known on-air as Fox News at 10, the broadcast could be seen every night for thirty minutes. Although it featured most of WNCT's on-air team, the show did maintain a separate news anchor. The outsourcing arrangement was terminated in December 2007 after WCTI became a sister station to WFXI/WYDO through their management by the Bonten Media Group. Initially in January 2008, WCTI began repeating its nightly 6 o'clock newscast in the 10 o'clock time slot on WFXI/WYDO. Eventually, a new nightly prime time broadcast (produced by WCTI) was added to the Fox affiliate on January 28. Meanwhile, WNCT began airing a new newscast at 10 on its CW-affiliated subchannel. This program is currently known as 9 on Your Side at 10 on The