Spartan purchased the 20-store Felpausch chain in 2007. Since the initial buyout, two additional D&W locations have been re-branded to the Family Fare banner, the Grandville location in 2010 and the Rockford location in 2012. The Portage D&W location on Romence Road was closed in March 2019. These decisions were based on market analysis, future growth potential projections, and location amongst other things in an attempt for Spartan Stores to remain competitive amongst larger companies in the area such as Meijer, Target, and Walmart. Spartan's purchase of D&W was officially completed in April 2006. Each store has been renovated and re-modeled, some more than others, to comply with and reflect the Spartan look. The Grand Haven and Holland stores joined several other Spartan Stores in being open 24 hours a day for the summer season. D&W's Central Kitchen was retained by Spartan and provides a variety of deli products in both the D&W and Family Fare stores. The company's catering business, Fresh Thyme Catering, was sold by Spartan to a locally owned catering company in Grand Rapids. The chain's northernmost location opened in 2014 in Petoskey, Michigan when the store was rebranded from Glen's Markets. Marketing slogan The company's current slogans are "From the Everyday to the Extraordinary" and "Great Meals Start Here." Past slogans have included; "Eat your ♥ out" "A nicer place to be!" "The Heart of Values" "Great Food, Great Service, Great Place to Shop" and "It's a matter of taste." References External links D&W Fresh Market website SpartanNash website Companies based in Kent County, Michigan West Michigan American companies established in 1943 Retail companies established in 1943 Supermarkets of the United States