fact that sadly we cannot get people through the trauma they have received. Unfortunately, unlike in Holby City, I am a mere mortal and cannot perform miracles. But many relatives believe because of that, you can. And the injury lawyers assure them that if you don't they will get recompense for it." Impact In October 2000, Dr John Ryan, an Accident & Emergency consultant at the Royal Sussex County Hospital in Brighton criticised the number of patients visiting the department for minor ailments without first contacting their GP. Ryan attributed this phenomenon to patients viewing Holby City and American medical drama ER, and coming to regard hospitals as glamorous. A three-year Belgian research project, presented at a British Psychological Society meeting in September 2008, claimed that watching Holby City and similar medical dramas such as Casualty and ER had a subliminal influence on fear of illness. 1,300 teenagers were questioned on their viewing habits, and those who watched more medical dramas were found to be up to 10% more fearful about their health, with females more affected than males. Dr Jan Van Mierlo of Hasselt University stated that further research was needed into the long-term impact of television. In 2008, Conservative Party strategists identified four archetypes based on TV programmes to help the party target swing voters. Alongside "Top Gear man", "Apprentice generation" and "Grand Designs couple", they identified "Holby City worker", a middle-ranking health service employee. The following year, strategists identified "Holby City woman" as a key voter demographic who may help the party win the 2010 General Election. The "Holby City woman" is a female voter in her 30s or 40s, employed in a clinical or clerical position or some other public sector job. She is a swing voter in General Elections, who has voted for the Labour Party in previous elections, though her identification with the Labour Party is not strong. The "Holby City woman" archetype is modelled on the character of Faye Morton. In January 2009, Jill Berry, president of the Girls' Schools Association and head teacher at the Dame Alice Harpur School in Bedford, cited medical dramas such as Holby City as an inspiring force in increasing numbers of female students deciding to pursue careers in medicine. Berry said: "The girls see that as an exciting and dynamic way of life. They see it as making a difference to people's lives. It gives them a