Products American Family insurance products include: term, universal, and whole life insurance; personal and business auto insurance, personal umbrella insurance, home insurance; motorcycle, boat, motor home, snowmobile and car insurance; business liability key policy, and business policy package insurance; farm and ranch liability insurance; travel, trip cancellation, and global medical insurance The company also offers a reward system for their insureds titled "Dreamkeep Rewards," which provides small to large rewards for completing various online tasks. Operating territory The American Family Insurance Group is based in Madison, Wisconsin, and as of 2011 had 4 regional corporate headquarters in Minnetonka/Eden Prairie, Minnesota; Saint Joseph, Missouri; Denver, Colorado; and Columbus, Ohio among others. Significant milestones Below is a list of milestones in the corporate history of American Family Mutual Insurance. 1927 Farmers Mutual Automobile Insurance Company was founded on Oct. 3 in Madison, Wis. 1938 Both premiums and assets surpassed $1 million. 1957 Farmers Mutual began to offer sickness and accident insurance. 1958 Company introduced homeowners insurance and opened American Family Life Insurance Company. 1959 Farmers Mutual entered the computer age with the RAMAC 305. 1961 American Standard began sales. 1962 Company began to offer farm owners insurance. 1963 Policyholders gave final approval to change the company's name to American Family Mutual Insurance Company. 1969 American Family Financial Services opened. 1975 Commercial Lines was introduced. American Family became the fifth-largest mutual auto insurer. 1981 Assets surpass $1 billion. American Family became the fourth-largest mutual auto insurance company. 1985 American Family Brokerage, Inc. opened. 1986 American Family posted its first $100 million operating gain. 1992 Policyholders' surplus exceeded $1 billion. 1994 American Family rolled out its catastrophe trailer. The company ranked as the 11th-largest property/casualty insurer. 1996 American Family first appeared on the Fortune 500 list at number 403. 1997 American Family became the 10th-largest property/casualty insurer in the nation. Assets surpassed $8 billion. 2001 American Family Securities, LLC introduced variable products. Assets for American Family Mutual Insurance Company exceeded $10 billion. 2001 Furthers expansion into Utah and Idaho. American Family in 17 states across the U.S. 2002 American Family celebrated its 75th anniversary. 2003 American Family donated $10,000,000.00 towards construction of the future UW Children's Hospital, to be named American Family Children's Hospital. 2006 Furthers expansion into Washington State. American Family in 18 states across the U.S. 2009 Furthers expansion into Georgia. American Family in 19 states across U.S. 2012 American Family Insurance