the Dayak of Borneo. In contemporary society, barbell-style jewelry was popularized by Jim Ward, founder of Gauntlet (the first body piercing studio in the United States), in the 1970s. He was introduced to barbell-style jewelry by Horst Streckenbach "Tattoo Samy" (1926–2001), a tattooist and piercer from Frankfurt, Germany, and his student Manfred "Piker" Kohrs from Hanover, Germany. "The first barbells I recall came from Germany. Doug had made contact with Tattoo Samy, a tattooist and piercer from Frankfurt. Over the years Samy came to the States a number of times and frequently showed up in LA to visit Doug. On one of his first visits he showed us the barbell studs that he used in some piercings. They were internally threaded, a feature that made so much sense that I immediately set out to recreate them for my own customers." Jim Ward and his magazine PFIQ have been crucial in the development of modern body piercing. They are worn in the cartilage of the ear but they are also worn on the lobe. The lobe is very popular because it can be performed in some countries without parental consent and it is more painless and easy to DIY. References Body piercing jewellery