Attitude (stylised in all lowercase) is a British gay lifestyle magazine owned by Stream Publishing Limited. It is sold worldwide as a physical magazine, and as a digital download for the iPad and iPhone via the App Store, and for Android devices via the Android Market. The first issue of Attitude appeared in May 1994. A separate Thai edition was published from March 2011 to April 2018, a Vietnamese edition launched in November 2013, and editions in Belgium and the Netherlands launched in February 2017. History of ownership Attitude began publication in 1994 as part of the Northern and Shell Group owned by Richard Desmond, and having been through a succession of owners subsequent to its sale in 2004 (commensurate with Desmond's takeover of Express Newspapers) it was acquired in September 2016 by contract publisher Stream Publishing. The owner of Stream Publishing, Darren Styles, had previously launched the successful Attitude Awards for the brand (in October 2012) and acquired the English-language rights to Winq, the luxury lifestyle magazine for gay men, from its Amsterdam-based owner (the Media Mansion) in August 2013. Content Celebrities who have appeared on the cover include Prince William, Boy George, Madonna, David Beckham, Michael Sam, Lady Gaga, Tom Daley and Matty Lee, RuPaul, Tom Hardy, Jonathan Bailey, Gareth Thomas, Ian Somerhalder, John Grant, Mark Wahlberg, Jonathan Groff, Andrew Scott, Tony Blair, Daniel Radcliffe, Heath Ledger, Sacha Baron Cohen as Brüno Gehard, David Cameron, Ed Miliband, Robbie Rogers, the Spice Girls, Take That, James Franco, Dominic Cooper, James Anderson, Nick Jonas, Jussie Smollett with Naomi Campbell, Mark Feehily, Kevin McDaid, Kylie Minogue, Marilyn Manson, Elton John, McFly, Nicola Adams, Robbie Williams, Rupert Everett, Justin Timberlake, Philip Olivier, Freddie Ljungberg, Marina and the Diamonds, George Michael, Rufus Wainwright, Will Young, Harry Judd of McFly, Christina Aguilera, Dermot O'Leary, John Barrowman, Gary Lucy, Beth Ditto, Cheyenne Jackson, Scissor Sisters, Adam Lambert and Liam Payne. Many of these covers have been world exclusives. Attitude published a cover featuring Alan Turing in October 13 as part of its 'Attitude Awards' edition. Tony Blair gave the first interview a serving Prime Minister has ever given a gay publication in May 2005. He gave his second ever gay press interview to mark Attitude'''s 15th birthday in May 2009. In February 2010, former Conservative party leader David Cameron appeared on the cover of Attitude giving his first interview to a gay publication. For the