on September 9, 1995. The WB's primary affiliate in the market, WGN-TV (channel 9), opted not to carry the block and continued to run its morning newscast and an afternoon sitcom block in the time slots where Kids' WB would normally air on other WB affiliates (ironically, WGN's superstation feed for cable providers outside of the Chicago area and satellite providers nationwide carried Kids' WB programming, in addition to The WB's prime time schedule). The agreement also allowed WCIU to carry WB prime time programming in the event that WGN-TV chose to preempt it in order to air Cubs, White Sox and Bulls evening games. In order to make room for the Kids' WB block, the full Stock Market Observer broadcast moved to WFBT-CA, on September 9. The weekday business news programming was then reduced to a 3½-hour block from 8:30 a.m. to 12:00 p.m., a move panned by some viewers; although it cited that Weigel had "no intention of killing" the program, Sabin cited the program's niche format and limited ratings and revenue for the block's shift to WFBT, in order for channel 26 to carry more profitable entertainment programming. In 2000, the program was rebranded as "WebFN", a joint venture between Weigel and Bridge Information Systems (which also aired on Milwaukee sister station WMLW-CA)."WebFN" would eventually feature several anchors formerly employed with WMAQ radio (670 AM) after that station was replaced by sports talk outlet WSCR in 2000. By the late 1990s, WCIU began adding more recent sitcoms; the station began to add more syndicated first-run talk and reality shows onto its daytime lineup in 2000. In September 2001, WCIU dropped the morning children's block, reducing children's programming to the afternoon hours. In September 2004, the station dropped the Kids' WB weekday and Saturday blocks, which moved to WGN-TV, resulting in that station clearing the entire WB network schedule for the first time. Classic sitcoms gradually disappeared from WCIU's schedule between 2001 and 2004 (some of these programs would find their way onto WFBT when it began running a classic television programming block called "Me-TV", which would become that station's full-time format under the callsign WWME-CA on January 1, 2005). Early in 2005, the business news format was scaled back to include only the existing syndicated program First Business, which Weigel had assumed production responsibilities for in 2003 after WebFN went bankrupt. That program continued until the end