it was one of the best experiences of his life. He left the show in the spring of 2004 after a year and a half of writing for the show. He wanted to focus full-time on his column, since his writing was starting to slip and he did not have enough time to work on columns or even think about them. Simmons remained in California. ESPN Simmons gained fame as "The Boston Sports Guy" which earned him a job offer from ESPN in 2001 to write three guest columns. His second column was "Is Clemens the Antichrist?" which became one of the most e-mailed articles on the site that year. Becoming one of the most popular columnists on the site, Simmons was given his own section of ESPN.com's Page 2, which helped both himself and Page 2 gain widespread popularity. In the first sixteen months which Simmons wrote for Page 2 the viewership doubled. In late 2004 ESPN launched an online cartoon based on his columns which Simmons later called a "debacle" and decided to stop. Simmons wrote a column per month for his page titled "Sports Guy's World." As a lead columnist, Simmons was one of the country's most widely read sports writers and is considered a pioneer of sportswriting on the Internet. His readership grew steadily over the following years. In 2005, according to ESPN, Simmons' column averaged 500,000 unique visitors a month. According to comScore, Simmons' column had averaged 1.4 million pageviews and 460,000 unique visitors a month between June and November 2009. In 2007, Simmons and Connor Schell conceived the idea for 30 for 30, a series of 30 documentaries commemorating the 30th year of the "ESPN era." Simmons and Schell took special interest to "stories that resonated at the time but were eventually forgotten for whatever reason." The series premiered on October 6, 2009, with "King's Ransom" directed by Peter Berg. Simmons served as executive producer on the project until he left ESPN in 2015. On May 8, 2007, Simmons began a podcast for ESPN.com called Eye of the Sportsguy. On June 14, 2007, the podcast was changed to The B.S. Report with a new theme song written by Ronald Jenkees. Simmons created one or two hourlong podcasts a week, generally carrying one theme throughout, talking to everyone from sports and media notables to his friends. The B.S. Report was regularly the most downloaded podcast