closer ideology to their own, so that the most votes can be had by being directly in the center. In real life This phenomenon can be observed in real life, not just in commodity businesses like bars, restaurants, and gas stations, but even in large, branded chains: McDonald's and Burger King McDonald's and Jollibee in the Philippines Alfamart and Indomaret in Indonesia Target and Walmart Lowe's and Home Depot CVS and Walgreens Whole Foods and Trader Joe's See also Location model Braess's paradox Nash equilibrium Median voter theorem Commoditization Central place theory References Economics laws 1929 in economics