sections and butchery counters were usually run by local franchisees, usually under the name "Colemans". Some shops also rented out space to non food retailers. This format had been reduced since the Somerfield takeover, and concessions were phased out in all shops converted to the Somerfield fascia. During the 1980s, some Kwik Save shops incorporated a frozen foods section, which traded under the name Arctic Freezer Centres. Own brand goods In the 1990s, the chain launched a No Frills brand, offering cheaper generic products, an idea that has since been taken up by all of the major supermarket chains. This was replaced by the "Simply" range shortly after the merger with Somerfield. In March 2006, the new owners of the chain announced that it would no longer sell own brand goods, switching instead to well known household brands at discount prices. Advertising In the 1990s, Kwik Save used adverts featuring Michael Barrymore promoting the Kwiksave Freephone Helpline, which people could call if they wanted to report prices cheaper elsewhere. They ended with the slogan "Kwik Save – Because we're cheap, you're cheerful!" One advert featured Ryan Stiles, best known for appearing on Whose Line Is It Anyway?. References External links Somerfield Ltd press release announcing sale of Kwik Save 1959 establishments in Wales Discount shops of the United Kingdom Companies based in York Companies that have entered administration in the United Kingdom Convenience stores Retail companies established in 1959 Supermarkets of the United Kingdom