When Square merged with Enix, he became the new company's president and representative director. Under his presidency, Square Enix acquired the video game companies Taito in 2005 and the British video game publisher Eidos Interactive in 2009. Wada also became the president and representative director of Taito following the subsidiary's restructuring in July 2006. Wada stated at the time that consolidation was a "part of [his] plan" since 2000, as he had foreseen "the first phase of a major reformation of the industry" and had concluded that "there was a limit to what [Square Enix] could do with the wholly independent business culture [the company] worked within". On March 26, 2013, Yoichi Wada announced his resignation as CEO of Square Enix and that former company director Yosuke Matsuda would replace him. The company planned the change to go into effect in June 2013. Square Enix revealed that Wada resigned from his post in May 2013 and in June 2013 took up a new position as Chairman of the Board of Square Enix Co., Ltd. However, he did not hold the “right of representation” for the company. On June 16, 2015, Wada left Square Enix after the end of his contractual term. Other positions Wada became the chairman of the Computer Entertainment Supplier's Association (CESA) in May 2006. The association aims to promote the computer entertainment industry through research activities and exhibitions, including the annual Tokyo Game Show. In March 2012, it was announced that he would step down from his position at CESA in May 2012. Namco Bandai's Vice President Shin Unozawa replaced him. He had also held the Chairmanship of the Digital Content Use Promotion Conference of the Keidanren and was a Japanese Brand and Contents Council member. In September 2014, Square Enix announced the establishment of Shinra Technologies, an autonomous subsidiary offering cloud-based gaming services. Wada acted as its founder and president. In an interview with GameSpot in March 2015, Wada said the companies' goal was to offer the cloud-based gaming service as a platform with new and exclusive content instead of pre-existing content like other services. He also said that their cloud-based gaming service would utilize supercomputers, allowing developers to create higher quality games than what is possible for modern consoles and personal computers. On May 11, 2015, Metaps, an application analysis and marketing company, announced that Wada had joined their company as an outside director. On