Hong Kong Airlines Limited (stylised as HONGKONG AIRLINES) is an airline based in Hong Kong, with its headquarters in the Tung Chung district and its main hub at Hong Kong International Airport. It was established in 2006 as a member of the HNA Group and flies to 25 destinations across Asia Pacific. The company slogan was changed from Fresh + very Hong Kong to Where Hong Kong Begins. History 2001–2006: The early years Robert Yip (), the chairman of China Rich Holdings, with business interests in Chinese medicine, internet portal, construction and property development, established CR Airways in Hong Kong on 28 March 2001. The airline received its Air Operator's Certificate (AOC) from the Hong Kong Civil Aviation Department (CAD) in 2002, with its first aircraft a Sikorsky S-76C+ helicopter, which could carry 12 passengers and fly at . It was Hong Kong's third commercial helicopter operator and the first helicopter operator to receive an AOC since Hong Kong became a Special Administrative Region of China. On 27 June 2003, CR Airways became Hong Kong's third passenger airline after receiving a revised AOC from the Director-General of Civil Aviation. It operated its first passenger service the next day. It started passenger charter operations to Laoag, Philippines on 5 July 2003, with a Bombardier CRJ200 leased from GE Capital Aviation Services. In September 2003, the airline applied for traffic rights to operate scheduled passenger services to Laoag and Chinese cities of Jinan, Naning, Meixian and Wenzhou. In addition, Robert Yip sold 40 percent of the airline to his company, China Rich Holdings, for HK$180 million. By March 2004, the airline had added Siem Reap, Cambodia to its charter network. In April 2005, the Hong Kong Air Transport Licensing Authority (ATLA) granted a five-year licence to transport passengers, cargo and mail to China; the airline was free to apply for traffic rights to 10 cities in China. Then in July, the airline announced the imminent purchase of two Bombardier CRJ700s from Danish carrier Maersk Air. At year-end, a Memorandum of Understanding with Boeing for the purchase of 10 Boeing 787 Dreamliners and 30 Boeing 737-800s for US$3.28 billion took the business to the next level. Some of the aircraft were from a prior Hainan Airlines order. 2006–2010: Change of ownership and fleet expansion On 27 June 2006, Hainan Airlines secured a 45 percent holding in the airline, by purchase of convertible notes