Rand Center Israel. In 2016, the Ayn Rand Center Israel launched the Atlas Award for the Best Israeli Start-up, presented annually at the Tel Aviv Stock Exchange. Judges for the award include Yaron Brook and Shlomo Kalish. Moovit was the first recipient of the award in 2016. Zebra Medical Vision won the award in 2017, and Innoviz won in 2018. In 2016, Objetivismo USA was established as a 501(c)3 nonprofit organization in New York, New York as a sister organization of Objetivismo Internacional. Its CEO is Edwin Thompson. The Atlas Society has also undergone a change in leadership in the 2010s. In 2011, Aaron Day replaced Ed Hudgins as the operational executive of The Atlas Society, and on March 1, 2016, The Atlas Society announced Jennifer Grossman as its new CEO. Objectivism in academia Despite the fact that several members of the Collective were philosophy graduate students at NYU, Objectivism did not begin to make serious inroads into academic philosophy until the 1980s. Rand herself had much disdain for modern academia, citing the poor state of American universities, particularly the humanities, as the source of much of the country's problems, and Peikoff expressed similar sentiments in the early 1990s, declaring that his book on Objectivism was "written not for academics, but for human beings (including any academics who qualify)". The Ayn Rand Institute initially concentrated on promoting Objectivism independently of academia, supplying free books to high schools and universities, sponsoring essay contests for students and support programs for teachers and professors interested in studying and teaching Rand's ideas. Some limited academic attention was given to Objectivism in the 1970s. In 1971, William F. O'Neill published With Charity toward None: An Analysis of Ayn Rand's Philosophy, in which he provides an academic discussion of Objectivism. Although he alleges flaws in Rand's thinking, he expresses admiration for her efforts, and particularly her ability to motivate readers to think about philosophical issues. There was occasional discussion of Rand in scholarly journals throughout the rest of the decade. Thirteen years later, the second book-length academic study of Objectivism appeared. It was a collection of essays called The Philosophic Thought of Ayn Rand (1984), edited by Douglas Den Uyl and Douglas Rasmussen. It was also the first book about Rand's thought to be published after her death. Den Uyl and Rasmussen made a specific effort to bring more serious scholarly attention to Objectivism by maintaining